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<!DOCTYPE html><html style="scroll-behavior:smooth"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=5"/><link rel="preload" as="image" href="/blog/_next/static/media/instagram.07dc14cd.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/whatsapp.742928a4.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/messenger.aac6546b.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/ai.9f66e1b4.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/integrations.56fc2a5f.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/find_agency.9a9db1ea.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/affiliate.193aa077.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/save-svg.c526402e.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/become-partner.fd6c29b3.svg"/><link rel="stylesheet" href="/blog/_next/static/css/3e0bba75b27d383c.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/eec1120068f7d8f4.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/70a84b36c4c72d47.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/c3bb50f0e8b8c608.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/blog/_next/static/chunks/webpack-efb0585a623f8cf1.js"/><script src="/blog/_next/static/chunks/1dd3208c-2ffe24984f3872ee.js" async=""></script><script src="/blog/_next/static/chunks/25c8a87d-888db0a2707eaaf1.js" async=""></script><script src="/blog/_next/static/chunks/445-bd453fc5a0d886db.js" async=""></script><script src="/blog/_next/static/chunks/main-app-f429347e861dd074.js" async=""></script><script src="/blog/_next/static/chunks/786-1259c29194157b6a.js" async=""></script><script src="/blog/_next/static/chunks/912-00b1db4beb3a8492.js" async=""></script><script src="/blog/_next/static/chunks/app/global-error-b81afab9081b0bab.js" async=""></script><script src="/blog/_next/static/chunks/891cff7f-408912835128fd81.js" async=""></script><script src="/blog/_next/static/chunks/876-956d68e9a8f947dc.js" async=""></script><script src="/blog/_next/static/chunks/36-511c9ed1272f42fe.js" async=""></script><script src="/blog/_next/static/chunks/907-c1563e9ebd68943c.js" async=""></script><script src="/blog/_next/static/chunks/334-403430c2676bad1f.js" async=""></script><script src="/blog/_next/static/chunks/app/%5Blang%5D/%5Bslug%5D/page-22a473885c892e98.js" async=""></script><script src="/blog/_next/static/chunks/app/error-c4082033faa5a3fc.js" async=""></script><script src="/blog/_next/static/chunks/app/not-found-7eec84459858d697.js" async=""></script><script type="text/plain" data-usercentrics="Manychat Analytics" async="" src="https://manychat.com/js/extvisit.js"></script><script async="" id="usercentrics-cmp" src="https://web.cmp.usercentrics.eu/ui/loader.js" data-ruleset-id="Iq840wqtUrxM4w"></script><title>How to Start A Business From Scratch in 2021 | ManyChat</title><meta name="description" content="Thinking of starting a business? Learn how to build your new venture from scratch with the help of ManyChat."/><meta name="author" content="Michael Keenan"/><link rel="manifest" href="/manifest.json" crossorigin="use-credentials"/><meta name="keywords" content="how, to, start, a, business, from, scratch"/><meta name="publisher" content="https://www.facebook.com/ManyChat/"/><link rel="canonical" href="https://manychat.com/blog/how-to-start-a-business/"/><link rel="alternate" hrefLang="en" href="https://manychat.com/blog/how-to-start-a-business/"/><link rel="alternate" hrefLang="es" href="https://manychat.com/blog/es/how-to-start-a-business/"/><link rel="alternate" hrefLang="pt-br" href="https://manychat.com/blog/pt-br/how-to-start-a-business/"/><link rel="alternate" hrefLang="x-default" href="https://manychat.com/blog/how-to-start-a-business/"/><meta property="og:title" content="How to Start A Business From Scratch in 2021 | ManyChat"/><meta property="og:description" content="Thinking of starting a business? Learn how to build your new venture from scratch with the help of ManyChat."/><meta property="og:url" content="https://manychat.com/blog/how-to-start-a-business/"/><meta property="og:site_name" content="Manychat Blog"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://manychat.com/blog/wp-content/uploads/2020/01/How-to-start-a-business.png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="Chat Marketing with Manychat"/><meta property="og:type" content="article"/><meta property="article:published_time" content="2021-04-14T00:04:00+00:00"/><meta property="article:modified_time" content="2022-01-31T23:30:47+00:00"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="How to Start A Business From Scratch in 2021 | ManyChat"/><meta name="twitter:description" content="Thinking of starting a business? Learn how to build your new venture from scratch with the help of ManyChat."/><meta name="twitter:image" content="https://manychat.com/blog/wp-content/uploads/2020/01/How-to-start-a-business.png"/><meta name="twitter:image:alt" content="Chat Marketing with Manychat"/><link rel="icon" href="https://manychat.com/blog/wp-content/uploads/2022/11/cropped-Favicon-ManyChat-M-32x32.png" sizes="32x32"/><link rel="apple-touch-icon" href="https://manychat.com/blog/wp-content/uploads/2022/11/cropped-Favicon-ManyChat-M-180x180.png"/><link rel="icon" href="https://manychat.com/blog/wp-content/uploads/2022/11/cropped-Favicon-ManyChat-M-192x192.png" sizes="192x192"/><link rel="icon" href="https://manychat.com/blog/wp-content/uploads/2022/11/cropped-Favicon-ManyChat-M-270x270.png"/><script async="" type="text/plain" data-usercentrics="Microsoft Clarity"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; 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href="https://manychat.com/product/ai" target="_self" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="https://manychat.com/product/ai" label="Manychat AI" description="A Smarter Way to Chat Automation" icon="/blog/_next/static/media/ai.9f66e1b4.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/ai.9f66e1b4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Manychat AI</span></div></a><a href="https://manychat.com/integrations" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="/integrations" label="Integrations" description="Connect to your favorite tools" icon="/blog/_next/static/media/integrations.56fc2a5f.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/integrations.56fc2a5f.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Integrations</span></div></a></div></div></div></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><div class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s"><span class="TopBar_underline-item__H_3_P">Solutions</span><div class="TopBar_menu-arrow__FDMqP arrowhead"></div></div><div class="TopBar_menu-drop__m6Qnb"><div class="TopBar_menu-ov__s2fQD"><div class="TopBar_menu-links-list-container__fzjQN"><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><span class="caps m_y-xs p_b-xxxs">by Business Type</span><div class="flex flex_fit"><a href="https://manychat.com/creators" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="for Creators" link="/creators"><span class="TopBar_underline-item__H_3_P">for Creators</span></a><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="for eCommerce" link="/meet-chatmarketing-for-ecommerce"><span class="TopBar_underline-item__H_3_P">for eCommerce</span></a><a href="https://manychat.com/product/for-agencies" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="for Agencies" link="/product/for-agencies"><span class="TopBar_underline-item__H_3_P">for Agencies</span></a></div></div><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><div class="swiper TopBar_swiper__FnWEP" draggable="false"><div class="swiper-wrapper"><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://manychat.com/product/ai/" target="_self" rel="" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/manychat-ai.jpg)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Manychat AI: A Smarter Way to Chat Automation</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/grow" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/grow-your-followers.png)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Grow your followers</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/rip-link-in-bio" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/link-in-bio.jpg)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Link in bio’ is soooo 2016. Use DMs instead</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div></div></div></div></div></div></div></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><div class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s"><span class="TopBar_underline-item__H_3_P">Agencies</span><div class="TopBar_menu-arrow__FDMqP arrowhead"></div></div><div class="TopBar_menu-drop__m6Qnb"><div class="TopBar_menu-ov__s2fQD"><div class="TopBar_menu-links-container__BmogN flex flex_fit p_y-m p_x-l"><a href="https://manychat.com/agency/listing/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="/" label="Hire an Agency" description="Get help from chat marketing experts" icon="/blog/_next/static/media/find_agency.9a9db1ea.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/find_agency.9a9db1ea.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Hire an Agency</span></div></a><a href="https://manychat.com/affiliate/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="https://manychat.com/affiliate/" label="Join the Affiliate Program" description="Earn up to 50% recurring commission" icon="/blog/_next/static/media/affiliate.193aa077.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/affiliate.193aa077.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Join the Affiliate Program</span></div></a></div></div></div></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><a href="https://manychat.com/pricing" class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s" link="/pricing" label="Pricing"><span class="TopBar_underline-item__H_3_P">Pricing</span></a></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><div class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s"><span class="TopBar_underline-item__H_3_P">Resources</span><div class="TopBar_menu-arrow__FDMqP arrowhead"></div></div><div class="TopBar_menu-drop__m6Qnb"><div class="TopBar_menu-ov__s2fQD"><div class="TopBar_menu-links-list-container__fzjQN"><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><span class="caps m_y-xs p_b-xxxs">Learn</span><div class="flex flex_fit"><a href="https://manychat.com/blog/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Blog" link="https://manychat.com/blog/"><span class="TopBar_underline-item__H_3_P">Blog</span></a><a href="https://help.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Help Center" link="https://help.manychat.com/"><span class="TopBar_underline-item__H_3_P">Help Center</span></a><a href="https://manychat.com/resources/how-to" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="How To Guides" link="/resources/how-to"><span class="TopBar_underline-item__H_3_P">How To Guides</span></a><a href="https://events.manychat.com/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Webinars" link="/"><span class="TopBar_underline-item__H_3_P">Webinars</span></a><a href="https://manychat.com/resources/video-course" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Video Course" link="/resources/video-course"><span class="TopBar_underline-item__H_3_P">Video Course</span></a><a href="https://manychat.com/resources/ebooks" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="eBooks" link="/resources/ebooks"><span class="TopBar_underline-item__H_3_P">eBooks</span></a></div></div><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><span class="caps m_y-xs p_b-xxxs">Get Inspired</span><div class="flex flex_fit"><a href="https://manychat.com/messenger-marketing-examples" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Chatbot Examples" link="/messenger-marketing-examples"><span class="TopBar_underline-item__H_3_P">Chatbot Examples</span></a><a href="https://community.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Community" link="https://community.manychat.com/"><span class="TopBar_underline-item__H_3_P">Community</span></a></div></div></div></div></div></div></div></div></div></div><div class="fixed width disallow TopBar_inner__QSp4a"><div id="top-bar" class="allow TopBar_top-bar__kGlp_ " data-is-sticky="false" data-is-open="false"><div class="relative p_x-s sm-p_x-m height"><div class="flex width height flex_aic flex_jcsb" itemScope="" itemType="http://www.schema.org/SiteNavigationElement"><div class="flex height flex_aic"><div class="relative flex TopBar_logo__tUnzY "><a href="https://manychat.com/" class="width"><img src="/blog/_next/static/media/logo-with-text.274e5e81.svg" class="block width" alt="Manychat logo" loading="lazy"/></a><div class="absolute bg_white flex flex_fdc p_x-m p_y-s o_hidden Popup_container__QKWHn "><a class="caps flex flex_aic pointer Popup_underline__O43ye" href="https://mccdn.me/martcdn/logo.svg" download=""><img class="Popup_ico__wt3Kh" src="/blog/_next/static/media/save-svg.c526402e.svg" alt="AI ico"/><span class="nowrap text_black">save logo as svg</span></a><a href="https://manychat.com/affiliate/" target="_blank"><div class="caps flex flex_aic pointer Popup_underline__O43ye"><img class="Popup_ico__wt3Kh" src="/blog/_next/static/media/become-partner.fd6c29b3.svg" alt="AI ico"/><span class="nowrap text_black">become a partner</span></div></a></div></div><div class="m_x-l hover_trigger flex flex_aic pointer"><div class="underline_link LanguageSelect_link__hxfGV "><select class="LanguageSelect_select__XJM9d pointer "><option value="/en" selected="">En</option><option value="/es">Es</option><option value="/pt-br">Pt</option></select></div><div class="arrowhead down LanguageSelect_arrow__k4ua6">↓</div></div></div><div id="burger" class="block lg-none Burger_wrap__rP0CB "></div><nav class="TopBar_nav__tshTc flex width flex_c"><div class="TopBar_nav-drop__HPUBm shadow"></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Product</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a href="https://manychat.com/product/instagram" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/instagram" label="Instagram" description="Automate your Instagram Marketing" icon="/blog/_next/static/media/instagram.07dc14cd.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/instagram.07dc14cd.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Instagram</p></div><div class="small text_grey m_t-xxs">Automate your Instagram Marketing</div></a><a href="https://manychat.com/product/whatsapp" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/whatsapp" label="WhatsApp" description="Connect with your Customers Instantly " icon="/blog/_next/static/media/whatsapp.742928a4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/whatsapp.742928a4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">WhatsApp</p></div><div class="small text_grey m_t-xxs">Connect with your Customers Instantly </div></a><a href="https://manychat.com/product/messenger-marketing" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/messenger-marketing" label="Messenger" description="Facebook Messenger chatbot #1" icon="/blog/_next/static/media/messenger.aac6546b.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/messenger.aac6546b.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Messenger</p></div><div class="small text_grey m_t-xxs">Facebook Messenger chatbot #1</div></a><a href="https://manychat.com/product/ai" target="_self" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/product/ai" label="Manychat AI" description="A Smarter Way to Chat Automation" icon="/blog/_next/static/media/ai.9f66e1b4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/ai.9f66e1b4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Manychat AI</p></div><div class="small text_grey m_t-xxs">A Smarter Way to Chat Automation</div></a><a href="https://manychat.com/integrations" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/integrations" label="Integrations" description="Connect to your favorite tools" icon="/blog/_next/static/media/integrations.56fc2a5f.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/integrations.56fc2a5f.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Integrations</p></div><div class="small text_grey m_t-xxs">Connect to your favorite tools</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Solutions</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">by Business Type</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/creators" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Creators" link="/creators" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Creators</p></a><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for eCommerce" link="/meet-chatmarketing-for-ecommerce" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for eCommerce</p></a><a href="https://manychat.com/product/for-agencies" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Agencies" link="/product/for-agencies" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Agencies</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="swiper TopBar_swiper__FnWEP" draggable="true"><div class="swiper-wrapper"><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://manychat.com/product/ai/" target="_self" rel="" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/manychat-ai.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Manychat AI: A Smarter Way to Chat Automation</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/grow" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/grow-your-followers.png)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Grow your followers</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/rip-link-in-bio" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/link-in-bio.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Link in bio’ is soooo 2016. Use DMs instead</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div></div><div class="flex flex flex_c m_t-l"><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd m_r-xs "><div class="arrow left">←</div></div><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd"><div class="arrow">→</div></div></div></div></div></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Agencies</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a href="https://manychat.com/agency/listing/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/" label="Hire an Agency" description="Get help from chat marketing experts" icon="/blog/_next/static/media/find_agency.9a9db1ea.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/find_agency.9a9db1ea.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Hire an Agency</p></div><div class="small text_grey m_t-xxs">Get help from chat marketing experts</div></a><a href="https://manychat.com/affiliate/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/affiliate/" label="Join the Affiliate Program" description="Earn up to 50% recurring commission" icon="/blog/_next/static/media/affiliate.193aa077.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/affiliate.193aa077.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Join the Affiliate Program</p></div><div class="small text_grey m_t-xxs">Earn up to 50% recurring commission</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><a href="https://manychat.com/pricing" class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps" link="/pricing" label="Pricing"><span class="TopBar_underline-item__H_3_P">Pricing</span></a></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Resources</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Learn</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/blog/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Blog" link="https://manychat.com/blog/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Blog</p></a><a href="https://help.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Help Center" link="https://help.manychat.com/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Help Center</p></a><a href="https://manychat.com/resources/how-to" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="How To Guides" link="/resources/how-to" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">How To Guides</p></a><a href="https://events.manychat.com/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Webinars" link="/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Webinars</p></a><a href="https://manychat.com/resources/video-course" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Video Course" link="/resources/video-course" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Video Course</p></a><a href="https://manychat.com/resources/ebooks" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="eBooks" link="/resources/ebooks" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">eBooks</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Get Inspired</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/messenger-marketing-examples" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Chatbot Examples" link="/messenger-marketing-examples" itemProp="url"><p class="TopBar_underline-item__H_3_P" 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src="/blog/_next/static/media/search.a7563e89.svg" loading="lazy"/></div></div><div class="trigger" data-first="true"></div></section><div><div class="trigger" data-first="true"><header class="m_t-xl"><div class="w w_l text_center"><h1 class="BlogArticleHeroSection_title__CWlCh">How to Start A Business From Scratch in 2021</h1><div class="caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H"><div class="m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5"><img alt="Michael Keenan Avatar" loading="lazy" width="440" height="440" decoding="async" data-nimg="1" class="b_rd-xl" style="color:transparent;object-fit:cover" srcSet="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=640&q=75 1x, /blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75 2x" src="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75"/></div> Written by <a class="BlogArticleHeroSection_author-name__E_exK underline_link " href="/blog/author/mkeenan/">Michael Keenan</a></div><div class="text_bold m_b-l"><a class="underline_link " href="/blog/category/guides-resources/"><span>Guides & Resources</span></a><span class="text_bold"> - 13 min read</span></div><img alt="How to Start A Business From Scratch in 2021" loading="lazy" width="1200" height="629" decoding="async" data-nimg="1" style="color:transparent" srcSet="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2020%2F01%2FHow-to-start-a-business.png&w=1200&q=100 1x, /blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2020%2F01%2FHow-to-start-a-business.png&w=3840&q=100 2x" src="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2020%2F01%2FHow-to-start-a-business.png&w=3840&q=100"/></div></header></div><div class="sticky-under-header m_b-xxl bg_white flex flex_fdc trigger trigger_delay-1" data-first="true"><div class="Share_container__qZZaX h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs"><div>Share:</div><a href="http://twitter.com/share?url=https://manychat.com" class="Share_share__EiB_A Share_twitter__nFfsU m_l-m" target="_blank" rel="noopener noreferrer"><span>Twitter</span></a><a href="https://www.facebook.com/sharer/sharer.php?u=https://manychat.com" class="Share_share__EiB_A Share_facebook__FoGHx" target="_blank" rel="noopener noreferrer"><span>Facebook</span></a><a href="mailto:?body=https://manychat.com" class="Share_share__EiB_A Share_email__fMZ_Y" target="_blank" rel="noopener noreferrer"><span>eMail</span></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://manychat.com" class="Share_share__EiB_A Share_linkedin__bLIni" target="_blank" rel="noopener noreferrer"><span>LinkedIn</span></a></div><hr class="bg_grey m_a-0"/></div><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 rich_text ClientArticleContent_article-content__FaOoE"> <p>Starting a new business can be the most rewarding experience of your life. </p> <p>It frees you up from having a boss, lets you control your working hours, and can be more profitable than a 9-5 (when run well). </p> <p>But it’s not easy. In fact, it’s <em>really</em> hard. When I took on my second business, <a href="https://peakfreelance.com/" target="_blank" rel="noreferrer noopener">Peak Freelance</a>, I wasn’t sure if I was up for the task. </p> <p>But I thought of the wise words of Hillel the Elder, a first-century Jewish scholar, “If not you, then who? If not now, when?” </p> <p>Hillel’s sage words inspired me to take the plunge into developing my <a href="https://manychat.com/blog/entrepreneur-characteristics/">entrepreneurial characteristics</a>. Did I want to sit around and wait for someone else to do it? No. Did I want to wait until tomorrow? Always! But the truth is, there is no better time to launch a business than today. </p> <p>If you’re ready to start a business but don’t know where to begin, this guide is for you. </p> <h2 class="wp-block-heading" id="h-how-to-start-a-business">How to start a business</h2> <p>This guide assumes you have a least a couple of product ideas in the back of your mind that you could capitalize on to start. However, if you don’t have any products to sell, check out our post, “<a href="https://manychat.com/blog/best-product-ideas-to-sell-online/" target="_blank" rel="noreferrer noopener">The Best Product Ideas to Sell Online</a>.” Once you have an idea, it’s time to conduct some research.</p> <h3 class="wp-block-heading" id="h-market-research">Market research</h3> <p>A common mistake beginners make when starting any type of business is jumping through all the hoops to get a product concept to market, only to find out demand is nonexistent or that their product is the same as a competitor’s. Ouch</p> <p>The best way to avoid this situation is to do initial research to answer the following questions:</p> <p><strong>What is the competition like?</strong></p> <p>Having competition in the market is a <em>good</em> thing (stay with me here). It means there is demand for the product or service you want to sell. That said, you need to be able to differentiate yourself from competitors, so you’ll want to create a “competitor analysis.”</p> <p>A common competitor analysis uses the SWOT framework (Strengths, Weaknesses, Opportunities, Threats) to determine what kind of advantages or UVP (Unique Value Proposition) your business will have compared to others.</p> <p><strong>What is the demand for your product or service? </strong></p> <p>If there’s substantial competition, it’s safe to say there’s plenty of demand—but lots of competition comes with its own risks. If you have little-to-no competition, you’ll need to estimate the demand. One way to accomplish this is by putting your product idea into Google Trends. Ideally, you’ll want to see an upwards (or at least consistent) search volume for your idea.</p> <div><figure class="aligncenter is-resized"><img src="https://lh6.googleusercontent.com/IwMp-18gI1W9hkH9N7RSHnEShoxvaj48Mh8VH8OFv7WboC0rO0jgEScb_2hyp9OoHTULwbW1vOr7HuRjBRF7ZOC_SzZGBp_F7hlvAFUfDT6HRz-Z6Ds92j6wjHLWeQzWztly8VOo" alt="Screenshot of Water Bottle search term on Google Trends" width="1200" height="572"></figure></div> <p>Another popular way of estimating demand is to either create a crowdfunding campaign or build a landing page that captures contact information for people interested in your product concept.</p> <h3 class="wp-block-heading" id="h-create-a-business-plan">Create a business plan</h3> <p>Once you’ve completed your research, it’s time to put pen to paper (or screen). Writing a business plan will help you crystalize your research, objectives, goals, and overall vision for your business. We already created a thorough guide on <a href="https://manychat.com/blog/business-plan/" target="_blank" rel="noreferrer noopener">writing a business plan</a> that includes templates, so here is a summary of what a business plan should include:</p> <ul class="wp-block-list"><li><strong>An executive summary. </strong>This is the high-level overview of your vision, goals, mission statement, and value proposition. It’s better to write this part last, as you may find yourself rewording it as you develop other areas of your business plan.<br></li><li><strong>Company description. </strong>In this section, go into greater detail about yourself and your startup business. Disclose business details like its legal structure (more on this later), business model (B2B, B2C, D2C, etc.), whether you’ll hire employees, launch date, and if you have secured funding already. You’ll also want to include a summary of the problem your product addresses and the advantages your business has over the competition.<br></li><li><strong>Market analysis. </strong>This is where you’ll be able to showcase your competitor and demand research. Go into detail using your SWOT (or another framework) competitive analysis and provide evidence for product demand in your target market.<br></li><li><strong>Products, services, and delivery. </strong>Here you’ll want to expand on your products (or service) in greater detail, including any future production ideas. This section should also cover <a href="https://manychat.com/blog/ecommerce-logistics-2021-trends/" target="_blank" rel="noreferrer noopener">logistics</a> like shipping, manufacturing, and <a href="https://manychat.com/blog/ecommerce-supply-chain/" target="_blank" rel="noreferrer noopener">the supply chain</a>.<br></li><li><strong>Sales and marketing plan. </strong>This section should include your marketing strategy, sales management plan, and customer acquisition and retention ideas. You’ll also want to detail the marketing and sales tools you plan to use and how they integrate into your tech stack, like <a href="https://manychat.com/product/chatmarketing-with-shopify" target="_blank" rel="noreferrer noopener">ManyChat for Shopify</a>.<br></li><li><strong>Funding requests. </strong>If you’re looking for external investment (say you want to build physical office space or acquire a small business loan to hire a designer), you’ll want to include a section dedicated to your funding goals with the particulars of your terms and conditions.<br></li><li><strong>Financial statement. </strong>Here you’ll need to provide details on your business’s profitability for the previous three to five years, including cash flow. If you’re just starting out, you can either provide whatever information you have or include a projection (if you’re <em>just</em> starting).<br></li><li><strong>Appendix. </strong>This part of the plan includes any relevant documents not featured in the central business plan, like patents, product documentation, or other legal documents such as business insurance summaries.</li></ul> <h3 class="wp-block-heading" id="h-create-your-brand-name-and-logo">Create your brand name and logo</h3> <p>If you haven’t already thought about a name and logo for your business, now is the time to do so! (You can go back to add them to your business plan as soon as you have them.) For some entrepreneurs, naming a company comes naturally to them, and dreaming up with a logo is their favorite part of building a brand. For others, it can be a headache. </p> <p>If you’re in the latter group, you can use online business name generators like those from <a href="https://www.shopify.co.uk/tools/business-name-generator?itcat=blog&itterm=4660242">Shopify</a> or <a href="https://namesmith.io">Namesmith</a>. Using a generator takes the pressure off you to come up with something catchy yet relevant; such programs often include an option to see if the name is available as a domain at the same time (also necessary for your online store). </p> <div><figure class="aligncenter is-resized"><img src="https://lh4.googleusercontent.com/wqG6nuQObV3xJGAfH2IPkQvmLG_uipaOvljyE2_16DeVduNhnj1qWcYoLbqWIzf2aXcqnfU9pIIWNaz2qi2LEnaNCJeykc_fhtwTDt80s80vn5K7tO3EPsfEVVs4am9Xh713LFAq" alt="Shopify Name Generator" width="800" height="468"></figure></div> <p>When it comes to creating a logo, you have a few choices. You can hire a graphic designer (either one you find through recommendations or from freelance sites like <a href="https://www.fiverr.com" target="_blank" rel="noreferrer noopener">Fiverr</a> or <a href="https://www.upwork.com" target="_blank" rel="noreferrer noopener">Upwork</a>) or have a go at building your own with a tool. Some free or freemium tools, like <a href="http://canva.com" target="_blank" rel="noreferrer noopener">Canva</a> or <a href="https://www.ucraft.com/free-logo-maker" target="_blank" rel="noreferrer noopener">Ucraft</a>, are more hands-on, but there are also paid tools like <a href="https://looka.com/logo-maker/" target="_blank" rel="noreferrer noopener">Looka</a> that use AI to help design one for you. </p> <h3 class="wp-block-heading" id="h-making-it-legal">Making it legal</h3> <p>Another step you’ll want to take early on is ensuring your startup can legally conduct business. We’re not lawyers or accountants, and we don’t know your specific circumstances, so here’s a disclaimer: The contents of this article do not constitute legal or financial advice and are provided for general information purposes only.</p> <p>With that caveat in mind, here are some universal steps you’ll need to take to formally legalize your business:</p> <ul class="wp-block-list"><li><strong>Decide on your business structure. </strong>Choose from a sole proprietorship/trader, a type of partnership, a limited liability company (LLC), or a C corporation in the U.S., or the equivalents that exist in your country. Each type has its pros and cons, personal liability differences, and federal (or other) tax commitments. It’s up to you to evaluate them and decide which structure is best for you.<br><br>You can get more information online for the country you plan on conducting business in (for the U.S, check out <a href="https://www.sba.gov/business-guide/launch-your-business/choose-business-structure" target="_blank" rel="noreferrer noopener">SBA</a>, Small Business Administration). This is information you’ll want to add to your business plan’s “company description” section.<br></li><li><strong>Register your business. </strong>Once you’ve decided on a structure, go ahead and legally register your business or get a business license. The amount of time, money, and effort you’ll expend for this step depends on which structure you decide to go with—if you’re ever unsure, seek professional legal advice. (U.S. folks can also look to the <a href="https://www.sba.gov/business-guide/launch-your-business/register-your-business" target="_blank" rel="noreferrer noopener">SBA</a> for some advice.)<br></li><li><strong>Get a business bank account. </strong>You’ll want to obtain a transactional business account (checking/chequing or current account, depending on where you live) before generating sales for two main reasons: 1) You’ll want to separate your personal finances from your business finances, which makes for more straightforward bookkeeping. 2) It will be infinitely easier to manage taxes from a dedicated account and report to the IRS (or your local equivalent) for tax purposes.<br></li><li><strong>Familiarize yourself with sales taxes. </strong>Sales taxes vary from country to country and even region to region. It would be wise to acquaint yourself with the sales tax regulations for your business’s headquarters to be sure you’re conducting your business within the confines of the law and won’t get hit by penalties later on. Unfortunately, ignorance doesn’t exempt you from the law. </li></ul> <h3 class="wp-block-heading" id="h-source-your-products">Source your products</h3> <p>At this point, you’ve made it official. Congratulations—your business exists! The next step is to source your product. After all, it has to come from somewhere. Luckily, there are a few reliable options for sourcing eCommerce products. Here are some of the more popular options.</p> <div><figure class="aligncenter is-resized"><img src="https://lh4.googleusercontent.com/_itR_0QYbGP6spmhBGtuzQG0SnTzkxxR4nktqrJLToZ5Z8oIH2OYWJnhLeIJ_FI_FvmOJzIoeXTcqSuW5NUAS3K-eK7jZtaAoT9m1KGSaA2dC2d8YiwUEJ9Xt2xoNDGfmt0uAUJx" alt="A man building a product at a workbench" width="800" height="534"><figcaption><em>Photo by </em><a href="https://unsplash.com/@kumpan_electric?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" target="_blank" rel="noreferrer noopener"><em>Kumpan Electric</em></a><em> on </em><a href="https://unsplash.com/s/photos/manufacturing?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" target="_blank" rel="noreferrer noopener"><em>Unsplash</em></a></figcaption></figure></div> <ul class="wp-block-list"><li><strong>Make it yourself. </strong>The DIY approach is a common way for small business owners to begin their entrepreneurial journey. However, if your product gets popular and you find yourself suddenly unable to keep up with demand, it can get a little sticky. While you have more control over the process, the DIY approach doesn’t generally scale well.<br></li><li><strong>Hire a manufacturer. </strong>This one is not for the faint-hearted (or those with shallow pockets), as a manufacturer will often be your highest cost of selling products online. You can either go with a domestic manufacturer or an overseas one; there are <a href="https://www.shopify.co.uk/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank" rel="noreferrer noopener">pros and cons to each</a>. Ideally, you’ll want to have a detailed design spec ready when you approach a manufacturer, so you can minimize production time and lower the risk of receiving a product that is <em>miles</em> from what you envisioned.<br></li><li><strong>Dropshipping. </strong>Due to its low startup costs, <a href="https://manychat.com/blog/how-to-start-dropshipping/" target="_blank" rel="noreferrer noopener">dropshipping</a><strong> </strong>has received a lot of attention in the last few years. You don’t hold any inventory with dropshipping. When the customer buys from you, you purchase the product directly from the manufacturer or supplier, who also ships them right to your customer’s door.</li></ul> <p>Each of these methods can lead to success for entrepreneurs, but the best one for you depends on the type of product and business you want to run.</p> <h3 class="wp-block-heading" id="h-price-your-products">Price your products</h3> <p>Pricing your products is often a significant source of anxiety for new business owners, eCommerce or otherwise! Many will fall down into an internet rabbit hole searching for pricing strategies and researching competitor pricing, putting off their launch until they “figure it out.” </p> <p>The best answer to the pricing question is quite simple: total up how much it costs to make one unit of your product (including your labor time at a reasonable rate), and add your desired profit margin. </p> <p>Of course, you’ll want to ensure your costs are as low as possible and that your margin keeps your price within the “market range.” Scared you won’t get it right on the first try? Here’s a pro tip: You don’t <em>have</em> to stick with the price you initially set. Once you start selling and get a better feel for the market, you can adjust your pricing to reflect what you’ve learned.</p> <h3 class="wp-block-heading" id="h-set-up-your-online-store">Set up your online store</h3> <p>Creating your online store is the next big commitment. It’s where your potential customers will browse your products, and it will bring your business to life! </p> <p>There are two main routes you can take to build your store. The first is custom-building one with the help of a designer and developer on your team. Of course, this option can be costly if you’re hiring the help externally. </p> <p>The other route is to use an out-of-the-box eCommerce platform like Shopify.</p> <div><figure class="aligncenter is-resized"><img src="https://lh3.googleusercontent.com/DUJDACYP4r_xnD7eapka50USFAkCyDZKOyRZmOycwIwK57KSlKsxMv6Hfv_14dBgY_ikurXxpczFZCsJkpxuUpOhArTPOQXhyF665nrWE7_cUyOxkxR70oRAbrxPpf-E05QAagHR" alt="Screenshot of Brooklyn store theme by Shopify" width="1200" height="614"><figcaption><em>Example store theme from </em><a href="https://themes.shopify.com/?shpxid=b0d295f1-DA3D-4CCB-1E8F-C66324C9B77C" target="_blank" rel="noreferrer noopener"><em>Shopify</em></a></figcaption></figure></div> <p>You can choose from a library of free or paid templates to set up your online shop in a few hours. You’ll want to spend extra time on compelling website copy, eye-catching branding, high-quality photography, and <a href="https://manychat.com/blog/conversion-rate-optimization-best-practice/" target="_blank" rel="noreferrer noopener">conversion rate optimization</a> techniques to make it the <em>best</em> business website it can be.</p> <p>If you need a little more help or inspiration for building your website, check out our guide, “<a href="https://manychat.com/blog/how-to-build-an-ecommerce-website/" target="_blank" rel="noreferrer noopener">How to Build an eCommerce Website</a>.” </p> <h3 class="wp-block-heading" id="h-market-your-business">Market your business</h3> <p>Once you’ve created your online store, it’s time to put your marketing skills to work to help customers find it (if you didn’t go for a crowdfunding campaign initially or capture emails from a landing page). There are several different <a href="https://manychat.com/blog/ecommerce-marketing-strategies-that-work/" target="_blank" rel="noreferrer noopener">marketing strategies</a> you can use, including:</p> <ul class="wp-block-list"><li><a href="https://manychat.com/blog/build-a-winning-social-media-strategy/" target="_blank" rel="noreferrer noopener">Social media marketing</a> </li><li>Content marketing</li><li>Paid ads</li><li>Search engine optimization (SEO)</li><li><a href="https://manychat.com/blog/email-marketing-stats-2021/" target="_blank" rel="noreferrer noopener">Email marketing</a></li><li>Influencer marketing</li><li>Affiliate marketing</li><li><a href="https://manychat.com/blog/sms-marketing-software/" target="_blank" rel="noreferrer noopener">SMS marketing</a></li><li>Loyalty programs</li></ul> <p>(Just to name a few!) In reality, you’ll likely need to mix and match several of them to build a well-rounded approach. </p> <h4 class="wp-block-heading" id="h-ecommerce-chatbots">Ecommerce chatbots</h4> <p>One strategy that has experienced explosive growth in the industry is <a href="https://manychat.com/blog/ecommerce-chatbots/" target="_blank" rel="noreferrer noopener">eCommerce chatbots</a>. You can use a chatbot service, like ManyChat, to automate many of the processes involved in both the marketing and sales channels, like capturing contact information from your customer base, welcoming new customers, qualifying leads from Facebook, and preventing cart abandonment. Here are a few examples of chatbots in action to give you some ideas:</p> <p id="h-hideaway-handmade"><strong>hideAWAY Handmade</strong></p> <p><a href="https://manychat.com/blog/hideaway-handmade/" target="_blank" rel="noreferrer noopener">hideAWAY Handmade</a>, a handcrafted artisan soap and body product retailer,  used a chatbot to perform several functions from sending coupons and notifications to lead generation, leveraging giveaways and rewards to get users to interact with the brand. In all, the company generated $100k additional revenue in just one month. </p> <div><figure class="aligncenter is-resized"><img src="https://lh3.googleusercontent.com/pCsoYS04XenJA3mcBZ5_KL8zF8pHfDSS6bliQM8khHzibV5jucdqBmcC62CqejXmnZlWu5XaJjB7dwXjexHOOBvylM10Mdb8fE9rNNyl41slJJ66SRmrGJcp33DL_PgJ5w6jGf0W" alt="Image of hideAWAY's messenger quiz flow." width="540" height="540"></figure></div> <p id="h-zinvo-watches"><strong>Zinvo Watches </strong></p> <p><a href="https://manychat.com/blog/zinvo-watches/" target="_blank" rel="noreferrer noopener">Zinvo Watches</a>, a premium watch brand, also opted for the chatbot strategy to address a customer problem — having too many choices to browse online to make a final purchase decision. </p> <p>Zinvo’s main tactic involved creating a short quiz in Messenger (which would tag and segment quiz participants for later marketing efforts) that produced a curated list of watches based on users’ answers. In the first few weeks, 2,400 people interacted with the bot, 56% of whom completed the quiz.</p> <div><figure class="aligncenter is-resized"><img src="https://lh5.googleusercontent.com/CY4qE6w2LxHnzK0i9H2vMYFTdoOQVMbLSgE2PQY_eC8NQqurrDXt4LPVFXEF06WJ0ZTp34Dv0623cXfUdrR51aZ3AtwoLNkjKO8ns1cLddajyX__dKzOjnJTtsnAmp_WZwQLymoX" alt="Image of Zinvo Watches messenger bot quiz flow." width="353" height="593"></figure></div> <p id="h-la-catrina"><strong>La Catrina</strong></p> <p>As a thriving local restaurant serving tacos and tequila, <a href="https://manychat.com/blog/la-catrina/" target="_blank" rel="noreferrer noopener">La Catrina</a> could have easily fallen victim to the coronavirus pandemic. Instead, with the help of a Messenger chatbot, it was able to drive $27,000 in additional sales. </p> <p>La Catrina’s strategy leveraged a QR code printed in a local magazine that linked customers to its Messenger bot. The bot then took customers through the restaurant’s menu, allowed them to place an order and pay with Apple or Google Wallet or major credit cards, and activated La Catrina’s mobile wallet-based loyalty program. </p> <div><figure class="aligncenter is-resized"><img src="https://lh6.googleusercontent.com/2Ae1CJ6DjuyvrfK5ChCUujf3puCSceizE-imXQmrlpBYzwshMW_6cSS6E_Qy8dVnMt-AYx2AcorFM9rSLu3Jr0BdvPbtUFyIsEomw-F7-RX1izabD-z4oVTeEuffEsc1T-fjVquw" alt="Image of La Catrina mobile wallet loyalty program" width="241" height="400"></figure></div> <h2 class="wp-block-heading" id="h-start-your-new-business-today">Start your new business today</h2> <p>There are <em>so many opportunities</em> and low entry barriers for starting an eCommerce business today—but these come at a price of high competition. </p> <p>To get ahead of the game, you’ll need to take in plenty of resources (the ManyChat blog has a whole section dedicated to <a href="https://manychat.com/blog/category/ecommerce/" target="_blank" rel="noreferrer noopener">eCommerce</a>) as well as use modern methods to acquire and retain customer attention, like <a href="https://manychat.com/blog/chatbot-for-ecommerce/" target="_blank" rel="noreferrer noopener">building an eCommerce chatbot</a>. </p> <h4 id="h-grow-your-business-with-manychat-start-free-today" class="text_center">Grow your business with ManyChat. Start free today. </h4> <div> <div class="wp-block-button"><div class="m_x-auto m_y-xl width_fit"><a href="https://manychat.com/signup" class="p_y-s p_x-l inline-block caps b_rd-xl pointer button"><span class="flex flex_jcc text_center"><span data-text="SIGN UP FREE">SIGN UP FREE</span></span></a></div></div> </div> </div></section><section class="w w_l tn-m_y-xl p_b-xl howto-tags trigger"><div class="flex flex_jcc"><div class="flex-item flex-item_8"><hr/><div class="caps text_center m_t-m m_b-s">Originally published: Apr 14, 2021, 12:04 AM, Updated: Jan 31, 2022, 11:30 PM</div></div></div></section><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 flex flex_aifs sm-flex_aic"><img alt="Michael Keenan Avatar" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="m_r-l b_rd-100" style="color:transparent;object-fit:contain" srcSet="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=128&q=75 1x, /blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=256&q=75 2x" src="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=256&q=75"/><div><h3>Michael Keenan</h3><p class="rich_text small">Michael is a SaaS Marketer and SEO living in Guadalajara, Mexico. Through storytelling and data-driven content, his focus is providing valuable insight and advice on issues that prospects and customers care most about. He’s inspired by learning people’s stories, climbing mountains, and traveling with his partner and Xoloitzcuintli.</p></div></div></section></div></main><footer class="Footer_footer__SqwoT p_t-l tn-p_t-xl text_white bg_black"><div class="w w_m m_b-s tn-m_b-0"><div class="grid grid_5 grid_gap"><div class="relative flex Footer_logo___gJUM"><a href="https://manychat.com/" class="width"><img src="/blog/_next/static/media/logo-white.93c1c234.svg" class="block width" alt="Manychat logo" loading="lazy"/></a></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Manychat</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/about" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">About</a></li><li><a href="https://careers.manychat.com/" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Careers</a></li><li><a href="https://manychat.com/security" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Privacy & Security</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Agencies</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/agency/listing/" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Hire an Agency</a></li><li><a href="https://manychat.com/affiliate/" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Join the Affiliate Program</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Product</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/product/messenger-marketing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Messenger</a></li><li><a href="https://manychat.com/product/instagram" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Instagram</a></li><li><a href="https://manychat.com/product/ai/" target="_self" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Manychat AI</a></li><li><a href="https://manychat.com/sms-marketing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">SMS Marketing</a></li><li><a href="https://manychat.com/integrations" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Integrations</a></li><li><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">For eCommerce</a></li><li><a href="https://community.manychat.com/product-updates" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Changelog</a></li><li><a href="https://manychat.com/pricing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Pricing</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Resources</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://status.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Status Page</a></li><li><a href="https://help.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Help Center</a></li><li><a href="https://community.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Community</a></li><li><a href="https://manychat.com/resources/video-course" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Video Course</a></li><li><a href="https://manychat.com/resources/how-to" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">How To</a></li><li><a href="https://manychat.com/blog/" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Blog</a></li><li><a href="https://manychat.com#" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Privacy Settings</a></li></ul></div></div></div><div class="p_y-l tn-p_y-xl text_white bg_black flex flex_fww grid_gap flex_fdc tn-flex_fdr flex_c text_s"><div class="caps">©2024, Manychat, Inc.</div><a href="https://manychat.com/legal/privacy" target="_blank" rel="noreferrer nofollow" class="caps tn-m_l-xs underline_link">Privacy Policy</a><a href="https://manychat.com/legal/tos" target="_blank" rel="noreferrer nofollow" class="caps tn-m_l-xs underline_link">Terms of Service</a></div></footer></div><script type="text/javascript"> window.dataLayer = window.dataLayer || []; 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a new business can be the most rewarding experience of your life.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eIt frees you up from having a boss, lets you control your working hours, and can be more profitable than a 9-5 (when run well).\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eBut it\u0026#x2019;s not easy. In fact, it\u0026#x2019;s \u003cem\u003ereally\u003c/em\u003e hard. When I took on my second business, \u003ca href=\"https://peakfreelance.com/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ePeak Freelance\u003c/a\u003e, I wasn\u0026#x2019;t sure if I was up for the task.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eBut I thought of the wise words of Hillel the Elder, a first-century Jewish scholar, \u0026#x201c;If not you, then who? If not now, when?\u0026#x201d;\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eHillel\u0026#x2019;s sage words inspired me to take the plunge into developing my \u003ca href=\"https://manychat.com/blog/entrepreneur-characteristics/\"\u003eentrepreneurial characteristics\u003c/a\u003e. Did I want to sit around and wait for someone else to do it? No. Did I want to wait until tomorrow? Always! But the truth is, there is no better time to launch a business than today.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you\u0026#x2019;re ready to start a business but don\u0026#x2019;t know where to begin, this guide is for you.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-how-to-start-a-business\"\u003eHow to start a business\u003c/h2\u003e\n\n\n\n\u003cp\u003eThis guide assumes you have a least a couple of product ideas in the back of your mind that you could capitalize on to start. However, if you don\u0026#x2019;t have any products to sell, check out our post, \u0026#x201c;\u003ca href=\"https://manychat.com/blog/best-product-ideas-to-sell-online/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eThe Best Product Ideas to Sell Online\u003c/a\u003e.\u0026#x201d; Once you have an idea, it\u0026#x2019;s time to conduct some research.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-market-research\"\u003eMarket research\u003c/h3\u003e\n\n\n\n\u003cp\u003eA common mistake beginners make when starting any type of business is jumping through all the hoops to get a product concept to market, only to find out demand is nonexistent or that their product is the same as a competitor\u0026#x2019;s. Ouch\u003c/p\u003e\n\n\n\n\u003cp\u003eThe best way to avoid this situation is to do initial research to answer the following questions:\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eWhat is the competition like?\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eHaving competition in the market is a \u003cem\u003egood\u003c/em\u003e thing (stay with me here). It means there is demand for the product or service you want to sell. That said, you need to be able to differentiate yourself from competitors, so you\u0026#x2019;ll want to create a \u0026#x201c;competitor analysis.\u0026#x201d;\u003c/p\u003e\n\n\n\n\u003cp\u003eA common competitor analysis uses the SWOT framework (Strengths, Weaknesses, Opportunities, Threats) to determine what kind of advantages or UVP (Unique Value Proposition) your business will have compared to others.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eWhat is the demand for your product or service?\u0026#xa0;\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eIf there\u0026#x2019;s substantial competition, it\u0026#x2019;s safe to say there\u0026#x2019;s plenty of demand\u0026#x2014;but lots of competition comes with its own risks. If you have little-to-no competition, you\u0026#x2019;ll need to estimate the demand. One way to accomplish this is by putting your product idea into Google Trends. Ideally, you\u0026#x2019;ll want to see an upwards (or at least consistent) search volume for your idea.\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh6.googleusercontent.com/IwMp-18gI1W9hkH9N7RSHnEShoxvaj48Mh8VH8OFv7WboC0rO0jgEScb_2hyp9OoHTULwbW1vOr7HuRjBRF7ZOC_SzZGBp_F7hlvAFUfDT6HRz-Z6Ds92j6wjHLWeQzWztly8VOo\" alt=\"Screenshot of Water Bottle search term on Google Trends\" width=\"1200\" height=\"572\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eAnother popular way of estimating demand is to either create a crowdfunding campaign or build a landing page that captures contact information for people interested in your product concept.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-create-a-business-plan\"\u003eCreate a business plan\u003c/h3\u003e\n\n\n\n\u003cp\u003eOnce you\u0026#x2019;ve completed your research, it\u0026#x2019;s time to put pen to paper (or screen). Writing a business plan will help you crystalize your research, objectives, goals, and overall vision for your business. We already created a thorough guide on \u003ca href=\"https://manychat.com/blog/business-plan/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ewriting a business plan\u003c/a\u003e that includes templates, so here is a summary of what a business plan should include:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u003cstrong\u003eAn executive summary. \u003c/strong\u003eThis is the high-level overview of your vision, goals, mission statement, and value proposition. It\u0026#x2019;s better to write this part last, as you may find yourself rewording it as you develop other areas of your business plan.\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCompany description. \u003c/strong\u003eIn this section, go into greater detail about yourself and your startup business. Disclose business details like its legal structure (more on this later), business model (B2B, B2C, D2C, etc.), whether you\u0026#x2019;ll hire employees, launch date, and if you have secured funding already. You\u0026#x2019;ll also want to include a summary of the problem your product addresses and the advantages your business has over the competition.\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMarket analysis. \u003c/strong\u003eThis is where you\u0026#x2019;ll be able to showcase your competitor and demand research. Go into detail using your SWOT (or another framework) competitive analysis and provide evidence for product demand in your target market.\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eProducts, services, and delivery. \u003c/strong\u003eHere you\u0026#x2019;ll want to expand on your products (or service) in greater detail, including any future production ideas. This section should also cover \u003ca href=\"https://manychat.com/blog/ecommerce-logistics-2021-trends/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003elogistics\u003c/a\u003e like shipping, manufacturing, and \u003ca href=\"https://manychat.com/blog/ecommerce-supply-chain/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ethe supply chain\u003c/a\u003e.\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSales and marketing plan. \u003c/strong\u003eThis section should include your marketing strategy, sales management plan, and customer acquisition and retention ideas. You\u0026#x2019;ll also want to detail the marketing and sales tools you plan to use and how they integrate into your tech stack, like \u003ca href=\"https://manychat.com/product/chatmarketing-with-shopify\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eManyChat for Shopify\u003c/a\u003e.\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eFunding requests. \u003c/strong\u003eIf you\u0026#x2019;re looking for external investment (say you want to build physical office space or acquire a small business loan to hire a designer), you\u0026#x2019;ll want to include a section dedicated to your funding goals with the particulars of your terms and conditions.\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eFinancial statement. \u003c/strong\u003eHere you\u0026#x2019;ll need to provide details on your business\u0026#x2019;s profitability for the previous three to five years, including cash flow. If you\u0026#x2019;re just starting out, you can either provide whatever information you have or include a projection (if you\u0026#x2019;re \u003cem\u003ejust\u003c/em\u003e starting).\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAppendix. \u003c/strong\u003eThis part of the plan includes any relevant documents not featured in the central business plan, like patents, product documentation, or other legal documents such as business insurance summaries.\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-create-your-brand-name-and-logo\"\u003eCreate your brand name and logo\u003c/h3\u003e\n\n\n\n\u003cp\u003eIf you haven\u0026#x2019;t already thought about a name and logo for your business, now is the time to do so! (You can go back to add them to your business plan as soon as you have them.) For some entrepreneurs, naming a company comes naturally to them, and dreaming up with a logo is their favorite part of building a brand. For others, it can be a headache.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you\u0026#x2019;re in the latter group, you can use online business name generators like those from \u003ca href=\"https://www.shopify.co.uk/tools/business-name-generator?itcat=blog\u0026amp;itterm=4660242\"\u003eShopify\u003c/a\u003e or \u003ca href=\"https://namesmith.io\"\u003eNamesmith\u003c/a\u003e. Using a generator takes the pressure off you to come up with something catchy yet relevant; such programs often include an option to see if the name is available as a domain at the same time (also necessary for your online store).\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh4.googleusercontent.com/wqG6nuQObV3xJGAfH2IPkQvmLG_uipaOvljyE2_16DeVduNhnj1qWcYoLbqWIzf2aXcqnfU9pIIWNaz2qi2LEnaNCJeykc_fhtwTDt80s80vn5K7tO3EPsfEVVs4am9Xh713LFAq\" alt=\"Shopify Name Generator\" width=\"800\" height=\"468\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eWhen it comes to creating a logo, you have a few choices. You can hire a graphic designer (either one you find through recommendations or from freelance sites like \u003ca href=\"https://www.fiverr.com\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eFiverr\u003c/a\u003e or \u003ca href=\"https://www.upwork.com\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eUpwork\u003c/a\u003e) or have a go at building your own with a tool. Some free or freemium tools, like \u003ca href=\"http://canva.com\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eCanva\u003c/a\u003e or \u003ca href=\"https://www.ucraft.com/free-logo-maker\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eUcraft\u003c/a\u003e, are more hands-on, but there are also paid tools like \u003ca href=\"https://looka.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eLooka\u003c/a\u003e that use AI to help design one for you.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-making-it-legal\"\u003eMaking it legal\u003c/h3\u003e\n\n\n\n\u003cp\u003eAnother step you\u0026#x2019;ll want to take early on is ensuring your startup can legally conduct business. We\u0026#x2019;re not lawyers or accountants, and we don\u0026#x2019;t know your specific circumstances, so here\u0026#x2019;s a disclaimer: The contents of this article do not constitute legal or financial advice and are provided for general information purposes only.\u003c/p\u003e\n\n\n\n\u003cp\u003eWith that caveat in mind, here are some universal steps you\u0026#x2019;ll need to take to formally legalize your business:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u003cstrong\u003eDecide on your business structure. \u003c/strong\u003eChoose from a sole proprietorship/trader, a type of partnership, a limited liability company (LLC), or a C corporation in the U.S., or the equivalents that exist in your country. Each type has its pros and cons, personal liability differences, and federal (or other) tax commitments. It\u0026#x2019;s up to you to evaluate them and decide which structure is best for you.\u003cbr\u003e\u003cbr\u003eYou can get more information online for the country you plan on conducting business in (for the U.S, check out \u003ca href=\"https://www.sba.gov/business-guide/launch-your-business/choose-business-structure\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eSBA\u003c/a\u003e, Small Business Administration). This is information you\u0026#x2019;ll want to add to your business plan\u0026#x2019;s \u0026#x201c;company description\u0026#x201d; section.\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eRegister your business. \u003c/strong\u003eOnce you\u0026#x2019;ve decided on a structure, go ahead and legally register your business or get a business license. The amount of time, money, and effort you\u0026#x2019;ll expend for this step depends on which structure you decide to go with\u0026#x2014;if you\u0026#x2019;re ever unsure, seek professional legal advice. (U.S. folks can also look to the \u003ca href=\"https://www.sba.gov/business-guide/launch-your-business/register-your-business\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eSBA\u003c/a\u003e for some advice.)\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eGet a business bank account. \u003c/strong\u003eYou\u0026#x2019;ll want to obtain a transactional business account (checking/chequing or current account, depending on where you live) before generating sales for two main reasons: 1) You\u0026#x2019;ll want to separate your personal finances from your business finances, which makes for more straightforward bookkeeping. 2) It will be infinitely easier to manage taxes from a dedicated account and report to the IRS (or your local equivalent) for tax purposes.\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eFamiliarize yourself with sales taxes. \u003c/strong\u003eSales taxes vary from country to country and even region to region. It would be wise to acquaint yourself with the sales tax regulations for your business\u0026#x2019;s headquarters to be sure you\u0026#x2019;re conducting your business within the confines of the law and won\u0026#x2019;t get hit by penalties later on. Unfortunately, ignorance doesn\u0026#x2019;t exempt you from the law.\u0026#xa0;\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-source-your-products\"\u003eSource your products\u003c/h3\u003e\n\n\n\n\u003cp\u003eAt this point, you\u0026#x2019;ve made it official. Congratulations\u0026#x2014;your business exists! The next step is to source your product. After all, it has to come from somewhere. Luckily, there are a few reliable options for sourcing eCommerce products. Here are some of the more popular options.\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh4.googleusercontent.com/_itR_0QYbGP6spmhBGtuzQG0SnTzkxxR4nktqrJLToZ5Z8oIH2OYWJnhLeIJ_FI_FvmOJzIoeXTcqSuW5NUAS3K-eK7jZtaAoT9m1KGSaA2dC2d8YiwUEJ9Xt2xoNDGfmt0uAUJx\" alt=\"A man building a product at a workbench\" width=\"800\" height=\"534\"\u003e\u003cfigcaption\u003e\u003cem\u003ePhoto by \u003c/em\u003e\u003ca href=\"https://unsplash.com/@kumpan_electric?utm_source=unsplash\u0026amp;utm_medium=referral\u0026amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003cem\u003eKumpan Electric\u003c/em\u003e\u003c/a\u003e\u003cem\u003e on \u003c/em\u003e\u003ca href=\"https://unsplash.com/s/photos/manufacturing?utm_source=unsplash\u0026amp;utm_medium=referral\u0026amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u003cstrong\u003eMake it yourself. \u003c/strong\u003eThe DIY approach is a common way for small business owners to begin their entrepreneurial journey. However, if your product gets popular and you find yourself suddenly unable to keep up with demand, it can get a little sticky. While you have more control over the process, the DIY approach doesn\u0026#x2019;t generally scale well.\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eHire a manufacturer. \u003c/strong\u003eThis one is not for the faint-hearted (or those with shallow pockets), as a manufacturer will often be your highest cost of selling products online. You can either go with a domestic manufacturer or an overseas one; there are \u003ca href=\"https://www.shopify.co.uk/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\" rel=\"noreferrer noopener\"\u003epros and cons to each\u003c/a\u003e. Ideally, you\u0026#x2019;ll want to have a detailed design spec ready when you approach a manufacturer, so you can minimize production time and lower the risk of receiving a product that is \u003cem\u003emiles\u003c/em\u003e from what you envisioned.\u003cbr\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eDropshipping. \u003c/strong\u003eDue to its low startup costs, \u003ca href=\"https://manychat.com/blog/how-to-start-dropshipping/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003edropshipping\u003c/a\u003e\u003cstrong\u003e \u003c/strong\u003ehas received a lot of attention in the last few years. You don\u0026#x2019;t hold any inventory with dropshipping. When the customer buys from you, you purchase the product directly from the manufacturer or supplier, who also ships them right to your customer\u0026#x2019;s door.\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003eEach of these methods can lead to success for entrepreneurs, but the best one for you depends on the type of product and business you want to run.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-price-your-products\"\u003ePrice your products\u003c/h3\u003e\n\n\n\n\u003cp\u003ePricing your products is often a significant source of anxiety for new business owners, eCommerce or otherwise! Many will fall down into an internet rabbit hole searching for pricing strategies and researching competitor pricing, putting off their launch until they \u0026#x201c;figure it out.\u0026#x201d;\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe best answer to the pricing question is quite simple: total up how much it costs to make one unit of your product (including your labor time at a reasonable rate), and add your desired profit margin.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eOf course, you\u0026#x2019;ll want to ensure your costs are as low as possible and that your margin keeps your price within the \u0026#x201c;market range.\u0026#x201d; Scared you won\u0026#x2019;t get it right on the first try? Here\u0026#x2019;s a pro tip: You don\u0026#x2019;t \u003cem\u003ehave\u003c/em\u003e to stick with the price you initially set. Once you start selling and get a better feel for the market, you can adjust your pricing to reflect what you\u0026#x2019;ve learned.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-set-up-your-online-store\"\u003eSet up your online store\u003c/h3\u003e\n\n\n\n\u003cp\u003eCreating your online store is the next big commitment. It\u0026#x2019;s where your potential customers will browse your products, and it will bring your business to life!\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eThere are two main routes you can take to build your store. The first is custom-building one with the help of a designer and developer on your team. Of course, this option can be costly if you\u0026#x2019;re hiring the help externally.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe other route is to use an out-of-the-box eCommerce platform like Shopify.\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/DUJDACYP4r_xnD7eapka50USFAkCyDZKOyRZmOycwIwK57KSlKsxMv6Hfv_14dBgY_ikurXxpczFZCsJkpxuUpOhArTPOQXhyF665nrWE7_cUyOxkxR70oRAbrxPpf-E05QAagHR\" alt=\"Screenshot of Brooklyn store theme by Shopify\" width=\"1200\" height=\"614\"\u003e\u003cfigcaption\u003e\u003cem\u003eExample store theme from \u003c/em\u003e\u003ca href=\"https://themes.shopify.com/?shpxid=b0d295f1-DA3D-4CCB-1E8F-C66324C9B77C\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003cem\u003eShopify\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eYou can choose from a library of free or paid templates to set up your online shop in a few hours. You\u0026#x2019;ll want to spend extra time on compelling website copy, eye-catching branding, high-quality photography, and \u003ca href=\"https://manychat.com/blog/conversion-rate-optimization-best-practice/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003econversion rate optimization\u003c/a\u003e techniques to make it the \u003cem\u003ebest\u003c/em\u003e business website it can be.\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you need a little more help or inspiration for building your website, check out our guide, \u0026#x201c;\u003ca href=\"https://manychat.com/blog/how-to-build-an-ecommerce-website/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow to Build an eCommerce Website\u003c/a\u003e.\u0026#x201d;\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-market-your-business\"\u003eMarket your business\u003c/h3\u003e\n\n\n\n\u003cp\u003eOnce you\u0026#x2019;ve created your online store, it\u0026#x2019;s time to put your marketing skills to work to help customers find it (if you didn\u0026#x2019;t go for a crowdfunding campaign initially or capture emails from a landing page). There are several different \u003ca href=\"https://manychat.com/blog/ecommerce-marketing-strategies-that-work/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003emarketing strategies\u003c/a\u003e you can use, including:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u003ca href=\"https://manychat.com/blog/build-a-winning-social-media-strategy/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eSocial media marketing\u003c/a\u003e\u0026#xa0;\u003c/li\u003e\u003cli\u003eContent marketing\u003c/li\u003e\u003cli\u003ePaid ads\u003c/li\u003e\u003cli\u003eSearch engine optimization (SEO)\u003c/li\u003e\u003cli\u003e\u003ca href=\"https://manychat.com/blog/email-marketing-stats-2021/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eEmail marketing\u003c/a\u003e\u003c/li\u003e\u003cli\u003eInfluencer marketing\u003c/li\u003e\u003cli\u003eAffiliate marketing\u003c/li\u003e\u003cli\u003e\u003ca href=\"https://manychat.com/blog/sms-marketing-software/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eSMS marketing\u003c/a\u003e\u003c/li\u003e\u003cli\u003eLoyalty programs\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003e(Just to name a few!) In reality, you\u0026#x2019;ll likely need to mix and match several of them to build a well-rounded approach.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"h-ecommerce-chatbots\"\u003eEcommerce chatbots\u003c/h4\u003e\n\n\n\n\u003cp\u003eOne strategy that has experienced explosive growth in the industry is \u003ca href=\"https://manychat.com/blog/ecommerce-chatbots/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eeCommerce chatbots\u003c/a\u003e. You can use a chatbot service, like ManyChat, to automate many of the processes involved in both the marketing and sales channels, like capturing contact information from your customer base, welcoming new customers, qualifying leads from Facebook, and preventing cart abandonment. Here are a few examples of chatbots in action to give you some ideas:\u003c/p\u003e\n\n\n\n\u003cp id=\"h-hideaway-handmade\"\u003e\u003cstrong\u003ehideAWAY Handmade\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://manychat.com/blog/hideaway-handmade/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehideAWAY Handmade\u003c/a\u003e, a handcrafted artisan soap and body product retailer,\u0026#xa0; used a chatbot to perform several functions from sending coupons and notifications to lead generation, leveraging giveaways and rewards to get users to interact with the brand. In all, the company generated \u0026#x24;100k additional revenue in just one month.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/pCsoYS04XenJA3mcBZ5_KL8zF8pHfDSS6bliQM8khHzibV5jucdqBmcC62CqejXmnZlWu5XaJjB7dwXjexHOOBvylM10Mdb8fE9rNNyl41slJJ66SRmrGJcp33DL_PgJ5w6jGf0W\" alt=\"Image of hideAWAY\u0026apos;s messenger quiz flow.\" width=\"540\" height=\"540\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp id=\"h-zinvo-watches\"\u003e\u003cstrong\u003eZinvo Watches\u0026#xa0;\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://manychat.com/blog/zinvo-watches/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eZinvo Watches\u003c/a\u003e, a premium watch brand, also opted for the chatbot strategy to address a customer problem \u0026#x2014; having too many choices to browse online to make a final purchase decision.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eZinvo\u0026#x2019;s main tactic involved creating a short quiz in Messenger (which would tag and segment quiz participants for later marketing efforts) that produced a curated list of watches based on users\u0026#x2019; answers. In the first few weeks, 2,400 people interacted with the bot, 56% of whom completed the quiz.\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh5.googleusercontent.com/CY4qE6w2LxHnzK0i9H2vMYFTdoOQVMbLSgE2PQY_eC8NQqurrDXt4LPVFXEF06WJ0ZTp34Dv0623cXfUdrR51aZ3AtwoLNkjKO8ns1cLddajyX__dKzOjnJTtsnAmp_WZwQLymoX\" alt=\"Image of Zinvo Watches messenger bot quiz flow.\" width=\"353\" height=\"593\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp id=\"h-la-catrina\"\u003e\u003cstrong\u003eLa Catrina\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eAs a thriving local restaurant serving tacos and tequila, \u003ca href=\"https://manychat.com/blog/la-catrina/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eLa Catrina\u003c/a\u003e could have easily fallen victim to the coronavirus pandemic. Instead, with the help of a Messenger chatbot, it was able to drive \u0026#x24;27,000 in additional sales.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eLa Catrina\u0026#x2019;s strategy leveraged a QR code printed in a local magazine that linked customers to its Messenger bot. The bot then took customers through the restaurant\u0026#x2019;s menu, allowed them to place an order and pay with Apple or Google Wallet or major credit cards, and activated La Catrina\u0026#x2019;s mobile wallet-based loyalty program.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh6.googleusercontent.com/2Ae1CJ6DjuyvrfK5ChCUujf3puCSceizE-imXQmrlpBYzwshMW_6cSS6E_Qy8dVnMt-AYx2AcorFM9rSLu3Jr0BdvPbtUFyIsEomw-F7-RX1izabD-z4oVTeEuffEsc1T-fjVquw\" alt=\"Image of La Catrina mobile wallet loyalty program\" width=\"241\" height=\"400\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-start-your-new-business-today\"\u003eStart your new business today\u003c/h2\u003e\n\n\n\n\u003cp\u003eThere are \u003cem\u003eso many opportunities\u003c/em\u003e and low entry barriers for starting an eCommerce business today\u0026#x2014;but these come at a price of high competition.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eTo get ahead of the game, you\u0026#x2019;ll need to take in plenty of resources (the ManyChat blog has a whole section dedicated to \u003ca href=\"https://manychat.com/blog/category/ecommerce/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eeCommerce\u003c/a\u003e) as well as use modern methods to acquire and retain customer attention, like \u003ca href=\"https://manychat.com/blog/chatbot-for-ecommerce/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ebuilding an eCommerce chatbot\u003c/a\u003e.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch4 id=\"h-grow-your-business-with-manychat-start-free-today\" class=\"text_center\"\u003eGrow your business with ManyChat. Start free today. \u003c/h4\u003e\n\n\n\n\u003cdiv\u003e\n\u003cdiv class=\"wp-block-button\"\u003e\u003cdiv class=\"m_x-auto m_y-xl width_fit\"\u003e\u003ca href=\"https://manychat.com/signup\" class=\"p_y-s p_x-l inline-block caps b_rd-xl pointer button\"\u003e\u003cspan class=\"flex flex_jcc text_center\"\u003e\u003cspan data-text=\"SIGN UP FREE\"\u003eSIGN UP FREE\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\n\u003c/div\u003e\n"])</script><script>self.__next_f.push([1,"7:[\"$\",\"div\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"trigger\",\"data-first\":true,\"children\":[\"$\",\"header\",null,{\"className\":\"m_t-xl\",\"children\":[\"$\",\"div\",null,{\"className\":\"w w_l text_center\",\"children\":[[\"$\",\"h1\",null,{\"className\":\"BlogArticleHeroSection_title__CWlCh\",\"children\":\"How to Start A Business From Scratch in 2021\"}],[\"$\",\"div\",null,{\"className\":\"caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H\",\"children\":[[\"$\",\"div\",null,{\"className\":\"m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5\",\"children\":[\"$\",\"$L17\",null,{\"src\":\"https://secure.gravatar.com/avatar/1d4e8837ac649db458dc5f725305bf4b?s=440\u0026d=mm\u0026r=g\",\"width\":440,\"height\":440,\"className\":\"b_rd-xl\",\"alt\":\"Michael Keenan Avatar\",\"style\":{\"objectFit\":\"cover\"}}]}],\" \",\"Written by\",\" \",[\"$\",\"$L18\",null,{\"to\":\"/author/mkeenan\",\"type\":\"blog\",\"className\":\"BlogArticleHeroSection_author-name__E_exK underline_link\",\"children\":\"Michael Keenan\"}]]}],[[\"$\",\"div\",null,{\"className\":\"text_bold m_b-l\",\"children\":[[[\"$\",\"$19\",\"Guides \u0026 Resources\",{\"children\":[[\"$\",\"$L18\",null,{\"to\":\"/category/guides-resources\",\"type\":\"blog\",\"className\":\"underline_link\",\"children\":[\"$\",\"span\",null,{\"children\":\"Guides \u0026 Resources\"}]}],false]}]],[\"$\",\"span\",null,{\"className\":\"text_bold\",\"children\":\" - 13 min read\"}]]}],[\"$\",\"$L17\",null,{\"src\":\"https://manychat.com/blog/wp-content/uploads/2020/01/How-to-start-a-business.png\",\"width\":1200,\"height\":629,\"quality\":100,\"alt\":\"How to Start A Business From Scratch in 2021\"}]]]}]}]}],[\"$\",\"div\",null,{\"className\":\"sticky-under-header m_b-xxl bg_white flex flex_fdc trigger trigger_delay-1\",\"data-first\":true,\"children\":[[\"$\",\"$L1a\",null,{\"className\":\"h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs\"}],[\"$\",\"hr\",null,{\"className\":\"bg_grey m_a-0\"}]]}],[\"$\",\"section\",null,{\"className\":\"m_b-xxl w w_l flex flex_jcc trigger\",\"children\":[\"$\",\"$L1b\",null,{\"content\":\"$1c\"}]}],[\"$\",\"section\",null,{\"className\":\"w w_l tn-m_y-xl p_b-xl howto-tags trigger\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex_jcc\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex-item flex-item_8\",\"children\":[[\"$\",\"hr\",null,{}],[\"$\",\"div\",null,{\"className\":\"caps text_center m_t-m m_b-s\",\"children\":\"Originally published: Apr 14, 2021, 12:04 AM, Updated: Jan 31, 2022, 11:30 PM\"}],false]}]}]}],[\"$\",\"section\",null,{\"className\":\"m_b-xxl w w_l flex flex_jcc trigger\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex-item_8 flex flex_aifs sm-flex_aic\",\"children\":[[\"$\",\"$L17\",null,{\"src\":\"https://secure.gravatar.com/avatar/1d4e8837ac649db458dc5f725305bf4b?s=440\u0026d=mm\u0026r=g\",\"width\":100,\"height\":100,\"alt\":\"Michael Keenan Avatar\",\"className\":\"m_r-l b_rd-100\",\"style\":{\"objectFit\":\"contain\"}}],[\"$\",\"div\",null,{\"children\":[[\"$\",\"h3\",null,{\"children\":\"Michael Keenan\"}],[\"$\",\"p\",null,{\"className\":\"rich_text small\",\"dangerouslySetInnerHTML\":{\"__html\":\"Michael is a SaaS Marketer and SEO living in Guadalajara, Mexico. Through storytelling and data-driven content, his focus is providing valuable insight and advice on issues that prospects and customers care most about. He’s inspired by learning people’s stories, climbing mountains, and traveling with his partner and Xoloitzcuintli.\"}}]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"e:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1, maximum-scale=5\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"How to Start A Business From Scratch in 2021 | ManyChat\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Thinking of starting a business? 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