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menu-item-2106"><a href="https://www.etracker.com/shopverhalten/">Shopverhalten</a></li> <li id="menu-item-2088" class="iconLivejourney menu-item menu-item-type-post_type menu-item-object-page menu-item-2088"><a href="https://www.etracker.com/live-journeys-und-content/">Live Journeys & Content</a></li> <li id="menu-item-2121" class="iconDataWarehouse menu-item menu-item-type-post_type menu-item-object-page menu-item-2121"><a href="https://www.etracker.com/bi-und-data-warehouse-sync/">BI & Data Warehouse Sync</a></li> <li id="menu-item-2097" class="iconB2bTracking menu-item menu-item-type-post_type menu-item-object-page menu-item-2097"><a href="https://www.etracker.com/setup-fuer-marketer/">Setup für Marketer</a></li> </ul></div></div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="not-prose is-style-button-secondary text-gray-700 hover:text-gray-500 bg-transparent border border-gray-700 hover:border-gray-400 py-3 px-4 rounded-lg font-soehne-kraftig text-[0.9375rem] leading-5 no-underline hover:after:opacity-60 after:icons-iconChevronRightBlack after:ml-1 flex justify-between items-center after:bg-no-repeat after:w-4 after:h-4 after:block after:shrink-0 core-button basis-1/2"> <span class="w-6 h-6 basis-6 shrink-0 grow-0 block icons-logoIconConsentManager56pxColour bg-no-repeat bg-center mr-2"></span> <div class="wp-block-button has-custom-width wp-block-button__width-50 is-style-button-secondary"><a class="wp-block-button__link wp-element-button" href="https://www.etracker.com/consent-manager/">Consent Manager</a></div> </div> <div class="not-prose is-style-button-secondary text-gray-700 hover:text-gray-500 bg-transparent border border-gray-700 hover:border-gray-400 py-3 px-4 rounded-lg font-soehne-kraftig text-[0.9375rem] leading-5 no-underline hover:after:opacity-60 after:icons-iconChevronRightBlack after:ml-1 flex justify-between items-center after:bg-no-repeat after:w-4 after:h-4 after:block after:shrink-0 core-button basis-1/2"> <span class="w-6 h-6 basis-6 shrink-0 grow-0 block icons-logoIconTagManager56pxColour bg-no-repeat bg-center mr-2"></span> <div class="wp-block-button has-custom-width wp-block-button__width-50 is-style-button-secondary"><a class="wp-block-button__link wp-element-button" href="https://www.etracker.com/tag-manager/">Tag Manager</a></div> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:35%"><div class="tagline text-[0.7rem] leading-[0.9] font-soehne-kraftig tracking-[0.09375rem] uppercase mb-4 ">etracker Services</div> <div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex"> <div class="wp-block-media-text is-stacked-on-mobile is-style-menu-card-vertical"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="495" height="300" src="https://www.etracker.com/app/uploads/2024/05/etracker-analytics-consulting-beratung-individuell.webp" alt="" class="wp-image-58812 size-full" srcset="https://www.etracker.com/app/uploads/2024/05/etracker-analytics-consulting-beratung-individuell.webp 495w, https://www.etracker.com/app/uploads/2024/05/etracker-analytics-consulting-beratung-individuell-66x40.webp 66w" sizes="(max-width: 495px) 100vw, 495px" /></figure><div class="wp-block-media-text__content"> <figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="436" height="96" src="https://www.etracker.com/app/uploads/2024/03/consulting-logo.png" alt="" class="wp-image-180" style="width:104px" srcset="https://www.etracker.com/app/uploads/2024/03/consulting-logo.png 436w, https://www.etracker.com/app/uploads/2024/03/consulting-logo-130x29.png 130w" sizes="(max-width: 436px) 100vw, 436px" /></figure> <p>Training und Beratung – maßgeschneidert für dein Unternehmen und deine Ziele</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="not-prose is-style-button-text-small text-gray-700 hover:text-gray-500 font-soehne-kraftig no-underline md:text-xs hover:after:opacity-60 after:icons-iconChevronRightBlack after:ml-[0.125rem] after:mb-[0.1rem] after:w-3 after:h-3 flex justify-between items-center after:bg-no-repeat after:w-4 after:h-4 after:block after:shrink-0 core-button"> <div class="wp-block-button is-style-button-text-small"><a class="wp-block-button__link wp-element-button" href="https://www.etracker.com/consulting/">mehr erfahren</a></div> </div> </div> </div></div> <div class="wp-block-media-text is-stacked-on-mobile is-style-menu-card-vertical"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="495" height="300" src="https://www.etracker.com/app/uploads/2024/05/etracker-analytics-academy-weiterbildung-kurse.webp" alt="" class="wp-image-58806 size-full" srcset="https://www.etracker.com/app/uploads/2024/05/etracker-analytics-academy-weiterbildung-kurse.webp 495w, https://www.etracker.com/app/uploads/2024/05/etracker-analytics-academy-weiterbildung-kurse-66x40.webp 66w" sizes="(max-width: 495px) 100vw, 495px" /></figure><div class="wp-block-media-text__content"> <figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="452" height="123" src="https://www.etracker.com/app/uploads/2024/03/academy-logo.png" alt="" class="wp-image-174" style="width:104px" srcset="https://www.etracker.com/app/uploads/2024/03/academy-logo.png 452w, https://www.etracker.com/app/uploads/2024/03/academy-logo-130x35.png 130w" sizes="(max-width: 452px) 100vw, 452px" /></figure> <p>Lerne praxisnah, wie du mit etracker das Maximum aus deinen Daten ziehst.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="not-prose is-style-button-text-small text-gray-700 hover:text-gray-500 font-soehne-kraftig no-underline md:text-xs hover:after:opacity-60 after:icons-iconChevronRightBlack after:ml-[0.125rem] after:mb-[0.1rem] after:w-3 after:h-3 flex justify-between items-center after:bg-no-repeat after:w-4 after:h-4 after:block after:shrink-0 core-button"> <div class="wp-block-button is-style-button-text-small"><a class="wp-block-button__link wp-element-button" href="https://www.etracker.com/academy/">mehr erfahren</a></div> </div> </div> </div></div> </div> </div> </div> </div> </section> </div> </div> </li> <li class="main-menu-item group my-5 lg:mx-3 lg:my-0 "> <a class="main-menu-link flex justify-between items-center lg:inline text-md lg:text-sm font-soehne-kraftig lg:py-6 lg:px-2 group-hover:opacity-50" href="https://www.etracker.com/preise/" data-toogle-submenu=""> Preise </a> </li> <li class="main-menu-item group my-5 lg:mx-3 lg:my-0 has-submenu"> <a class="main-menu-link flex justify-between items-center lg:inline text-md lg:text-sm font-soehne-kraftig lg:py-6 lg:px-2 group-hover:opacity-50" href="#wissen" data-toogle-submenu="flyout-2"> Wissen <span class="icons-iconChevronRightBlack md:icons-iconChevronDownBlack bg-no-repeat bg-bottom w-4 h-4 -mb-1 ml-2 inline-block group-hover:lg:icons-iconChevronUpBlack"></span> </a> <div class="main-child-flyout fixed lg:absolute z-40 translate-x-full transition duration-300 left-0 top-0 lg:top-auto w-full lg:mt-0 pb-[9rem] lg:pb-0 lg:pt-7 h-screen lg:h-auto max-h-dvh bg-gradient-to-b from-gray-50 to-gray-50/70 lg-max:backdrop-blur-lg lg:bg-none lg-max:overflow-y-auto lg:w-full lg:max-w-7xl lg:left-1/2 lg:-translate-x-1/2" id="flyout-2"> <div class="prose prose-a:no-underline prose-ul:list-none prose-ul:pl-0 max-w-none"> <div class="block sticky top-0 z-[1] lg:hidden bg-gray-50"> <span class="close-main-menu-submenu flex items-center ml-4 text-xs font-soehne-kraftig before:icons-iconChevronLeftBlack after:bg-no-repeat before:w-4 before:h-4 before:block before:mr-2" aria-controls="flyout-2" data-close-menu="flyout-2">Zurück</span> </div> <section class="widget block-14 widget_block"><div class="wp-block-etracker-menu-flyout-content"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"><div class="tagline text-[0.7rem] leading-[0.9] font-soehne-kraftig tracking-[0.09375rem] uppercase mb-4 ">Etracker Wissen</div> <div class="widget widget_nav_menu"><div class="menu-menu-wissen-container"><ul id="menu-menu-wissen" class="menu"><li id="menu-item-1362" class="iconVideoTutorials menu-item menu-item-type-post_type menu-item-object-page menu-item-1362"><a href="https://www.etracker.com/video-tutorials/">Videos</a></li> <li id="menu-item-44124" class="iconBlog menu-item menu-item-type-post_type menu-item-object-page menu-item-44124"><a href="https://www.etracker.com/wissen/">Blog</a></li> <li id="menu-item-65723" class="iconLivejourney menu-item menu-item-type-post_type menu-item-object-page menu-item-65723"><a href="https://www.etracker.com/webinare/">Webinare</a></li> <li id="menu-item-63762" class="iconDokumentation menu-item menu-item-type-post_type menu-item-object-page menu-item-63762"><a href="https://www.etracker.com/lexikon/">Glossar</a></li> <li id="menu-item-2172" class="iconAcademy menu-item menu-item-type-post_type menu-item-object-page menu-item-2172"><a href="https://www.etracker.com/academy/">academy</a></li> <li id="menu-item-2175" class="iconConsulting menu-item menu-item-type-post_type menu-item-object-page menu-item-2175"><a href="https://www.etracker.com/consulting/">consulting</a></li> </ul></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"><div class="tagline text-[0.7rem] leading-[0.9] font-soehne-kraftig tracking-[0.09375rem] uppercase mb-4 ">Whitepaper</div> <div class="wp-block-media-text is-stacked-on-mobile is-image-fill is-style-menu-card-horizontal"><figure class="wp-block-media-text__media" style="background-image:url(https://www.etracker.com/app/uploads/2024/05/etracker-analytics-wissen-thumbnail-29.webp);background-position:67% 47%"><img loading="lazy" decoding="async" width="740" height="400" src="https://www.etracker.com/app/uploads/2024/05/etracker-analytics-wissen-thumbnail-29.webp" alt="" class="wp-image-57942 size-full" srcset="https://www.etracker.com/app/uploads/2024/05/etracker-analytics-wissen-thumbnail-29.webp 740w, https://www.etracker.com/app/uploads/2024/05/etracker-analytics-wissen-thumbnail-29-650x351.webp 650w, https://www.etracker.com/app/uploads/2024/05/etracker-analytics-wissen-thumbnail-29-74x40.webp 74w" sizes="(max-width: 740px) 100vw, 740px" /></figure><div class="wp-block-media-text__content"><p><strong>Online-Marketing im Tourismus braucht verlässliche Daten</strong></p> <p>Weil die Zahlen in Google Analytics nicht plausibel erschienen, hat der Tourismusverband Tux-Finkenberg auf der Website <strong>tux.at</strong> parallel etracker analytics integriert. </p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="not-prose is-style-button-text-small text-gray-700 hover:text-gray-500 font-soehne-kraftig no-underline md:text-xs hover:after:opacity-60 after:icons-iconChevronRightBlack after:ml-[0.125rem] after:mb-[0.1rem] after:w-3 after:h-3 flex justify-between items-center after:bg-no-repeat after:w-4 after:h-4 after:block after:shrink-0 core-button"> <div class="wp-block-button is-style-button-text-small"><a class="wp-block-button__link wp-element-button" href="https://www.etracker.com/online-marketing-im-tourismus-braucht-verlaessliche-daten/">Mehr erfahren</a></div> </div> </div> </div></div> </div> </div> </div> </section> </div> </div> </li> <li class="main-menu-item group my-5 lg:mx-3 lg:my-0 has-submenu"> <a class="main-menu-link flex justify-between items-center lg:inline text-md lg:text-sm font-soehne-kraftig lg:py-6 lg:px-2 group-hover:opacity-50" href="#Warum%20etracker" data-toogle-submenu="flyout-3"> Warum etracker <span class="icons-iconChevronRightBlack md:icons-iconChevronDownBlack bg-no-repeat bg-bottom w-4 h-4 -mb-1 ml-2 inline-block group-hover:lg:icons-iconChevronUpBlack"></span> </a> <div class="main-child-flyout fixed lg:absolute z-40 translate-x-full transition duration-300 left-0 top-0 lg:top-auto w-full lg:mt-0 pb-[9rem] lg:pb-0 lg:pt-7 h-screen lg:h-auto max-h-dvh bg-gradient-to-b from-gray-50 to-gray-50/70 lg-max:backdrop-blur-lg lg:bg-none lg-max:overflow-y-auto lg:w-full lg:max-w-7xl lg:left-1/2 lg:-translate-x-1/2" id="flyout-3"> <div class="prose prose-a:no-underline prose-ul:list-none prose-ul:pl-0 max-w-none"> <div class="block sticky top-0 z-[1] lg:hidden bg-gray-50"> <span class="close-main-menu-submenu flex items-center ml-4 text-xs font-soehne-kraftig before:icons-iconChevronLeftBlack after:bg-no-repeat before:w-4 before:h-4 before:block before:mr-2" aria-controls="flyout-3" data-close-menu="flyout-3">Zurück</span> </div> <section class="widget block-15 widget_block"><div class="wp-block-etracker-menu-flyout-content"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-15 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"><div class="tagline text-[0.7rem] leading-[0.9] font-soehne-kraftig tracking-[0.09375rem] uppercase mb-4 ">Warum Etracker?</div> <div class="widget widget_nav_menu"><div class="menu-menu-warum-etracker-container"><ul id="menu-menu-warum-etracker" class="menu"><li id="menu-item-47937" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2049 current_page_item menu-item-47937"><a href="https://www.etracker.com/datenschutz/" aria-current="page">Datenschutz by etracker</a></li> <li id="menu-item-47931" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-47931"><a href="https://www.etracker.com/einwilligungsfrei-und-rechtskonform/">Einwilligungsfrei und rechtskonform</a></li> <li id="menu-item-48075" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48075"><a href="https://www.etracker.com/etracker-analytics-versus-google-analytics/">etracker vs. Google Analytics</a></li> <li id="menu-item-48072" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48072"><a href="https://www.etracker.com/etracker-analytics-oder-matomo/">etracker vs. Matomo Analytics</a></li> </ul></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"><div class="wp-block-etracker-citation is-small-content"> <blockquote class="wp-block-etracker-citation-content"><p>Wir machen datenschutzfreundliche Web-Analyse ohne Datenverlust möglich.</p><cite class="wp-block-etracker-citation__citation">Olaf Brandt, Geschäftsführer etracker</cite></blockquote> </div> </div> </div> </div> </section> </div> </div> </li> </ul> </nav> <a href="https://www.etracker.com/de-signup/" class="is-style-button-primary text-white bg-orange hover:bg-orange-300 py-3 px-4 rounded-lg font-soehne-kraftig text-[0.9375rem] leading-5 no-underline after:icons-iconChevronRightWhite after:ml-1 flex justify-between items-center after:bg-no-repeat after:w-4 after:h-4 after:block after:shrink-0 inline-flex" target=""> Jetzt starten </a> </div> <div class="w-full lg:absolute lg:bg-gray-100 lg:-top-[4.125rem] left-0 right-0 md:px-5 lg:px-8 xl:px-0"> <div class="max-w-screen-xl mx-4 lg:mx-auto mt-6 lg:mt-0 pt-4 pb-3 px-0 md:px-6 xl:px-30 flex lg-max:flex-col lg-max:items-start justify-end lg-max:border-t lg-max:border-1-solid lg-max:border-t-gray-400"> <nav> <ul class="meta-menu h-full flex content-start items-center -mx-3 md:mx-5 mb-2 md:mb-0"> <li class="meta-menu-item m-3 md:my-0 md:mx-3 "> <a class="meta-menu-link text-sm font-soehne-kraftig py-2 md:px-2 hover:opacity-50" href="https://www.etracker.com/agenturen/"> Agenturen </a> </li> <li class="meta-menu-item m-3 md:my-0 md:mx-3 "> <a class="meta-menu-link text-sm font-soehne-kraftig py-2 md:px-2 hover:opacity-50" href="https://help.etracker.com/"> Support </a> </li> <li class="meta-menu-item m-3 md:my-0 md:mx-3 "> <a class="meta-menu-link text-sm font-soehne-kraftig py-2 md:px-2 hover:opacity-50" href="https://www.etracker.com/kontakt/"> Kontakt </a> </li> <li class="meta-menu-item m-3 md:my-0 md:mx-3 "> <a class="meta-menu-link text-sm font-soehne-kraftig py-2 md:px-2 hover:opacity-50" href="https://app.etracker.com/login"> Login </a> </li> </ul> </nav> <nav> <ul class="lang-menu flex border border-gray-400 p-1 items-stretch justify-center rounded-lg text-xs font-soehne-kraftig"> <li> <a href="https://www.etracker.com/en/data-protection-by-etracker/" class="block px-3 py-1 rounded-md uppercase wpml-ls-slot-30 wpml-ls-item wpml-ls-item-en wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item "> En <span class="wpml-ls-native" lang="en">English</span> </a> </li> <li> <a href="https://www.etracker.com/datenschutz/" class="block px-3 py-1 rounded-md uppercase wpml-ls-slot-30 wpml-ls-item wpml-ls-item-de wpml-ls-current-language wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item "> De <span class="wpml-ls-native" lang="de">Deutsch</span> </a> </li> </ul> </nav> </div> </div> </div> </header> <main id="main" class="main max-w-screen-xl mx-auto prose md:prose-lg px-4 md:px-9 lg:px-6 pt-[6rem] lg:pt-0 pb-6"> <div class="wp-block-cover is-style-hero has-gray-200-background-color has-background"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-0 has-background-dim"></span><img class="wp-block-cover__image-background wp-image-60000" alt="" src="https://www.etracker.com/app/uploads/2024/05/etracker-analytics-bg-small-blue-version02-1.svg" data-object-fit="cover"/><div class="wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained"> <div class="wp-block-media-text has-media-on-the-right is-stacked-on-mobile"><div class="wp-block-media-text__content"> <h1 class="wp-block-heading">Datenschutz by etracker</h1> <p>Die Datenschutzerklärung für unsere Kunden, Geschäftspartner, Interessenten und sonstige Besucher unseres Online-Angebots und den damit verbundenen Webseiten, Funktionen und Inhalte findest du <a href="https://www.etracker.com/datenschutzerklaerung/">hier</a>.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="not-prose is-style-button-secondary text-gray-700 hover:text-gray-500 bg-transparent border border-gray-700 hover:border-gray-400 py-3 px-4 rounded-lg font-soehne-kraftig text-[0.9375rem] leading-5 no-underline hover:after:opacity-60 after:icons-iconChevronRightBlack after:ml-1 flex justify-between items-center after:bg-no-repeat after:w-4 after:h-4 after:block after:shrink-0 core-button"> <div class="wp-block-button is-style-button-secondary"><a class="wp-block-button__link wp-element-button" href="https://www.etracker.com/datenschutzerklaerung/">Datenschutzerklärung</a></div> </div> </div> </div><figure class="wp-block-media-text__media"><img fetchpriority="high" decoding="async" width="972" height="972" src="https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-webanalyse-rechtssicherheit-1.webp" alt="" class="wp-image-55125 size-full" srcset="https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-webanalyse-rechtssicherheit-1.webp 972w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-webanalyse-rechtssicherheit-1-650x650.webp 650w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-webanalyse-rechtssicherheit-1-150x150.webp 150w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-webanalyse-rechtssicherheit-1-800x800.webp 800w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-webanalyse-rechtssicherheit-1-160x160.webp 160w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-webanalyse-rechtssicherheit-1-300x300.webp 300w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-webanalyse-rechtssicherheit-1-40x40.webp 40w" sizes="(max-width: 972px) 100vw, 972px" /></figure></div> </div></div> <div class="wp-block-columns is-style-with-info-column is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><p>Erfahre im Folgenden, wie etracker es Unternehmen ermöglicht, datenschutzkonforme Web-Analyse im Einklang mit allen rechtlichen Anforderungen und mit Achtung der Privatsphäre der Nutzer zu betreiben. Denn dies sorgt für zukunftsfähiges datengetriebenes Marketing, Rechtssicherheit und Kundenvertrauen.</p> <h2 class="wp-block-heading" id="hoechste-Prioritaet">Datenschutz genießt bei uns höchste Priorität</h2> <p>Zur etracker DNA gehört ein sehr hoher Anspruch an den korrekten und vertraulichen Umgang mit Besucher- und Kundendaten. Als erstem Web-Analyse-Anbieter überhaupt wurde etracker bereits 2006 nach einem aufwändigen Prüfverfahren durch den Hamburgischen Beauftragten für Datenschutz und Informationsfreiheit die datenschutzrechtliche Konformität bescheinigt.<br><br>Wir kennen die datenschutzrechtlichen Regelungen genau und stehen mit den Aufsichtsbehörden im kontinuierlichen Dialog. So haben wir schon frühzeitig die Anforderungen der Datenschutzgrundverordnung (DSGVO) durch Privacy-by-Design umgesetzt.</p> <h3 class="wp-block-heading" id="DSGVO-Compliance-ohne-Einwilligungspflicht">DSGVO-Compliance ohne Einwilligungspflicht</h3> <p>Für uns ist es selbstverständlich, sofort auf neueste Rechtsprechungen zu reagieren und unseren Kunden standardmäßig eine datenschutzkonforme Web-Analyse-Lösung zur Verfügung zu stellen.</p> <p>Die Einhaltung der Regelungen der Datenschutzgrundverordnung (DSGVO) und des Telekommunikation-Digitale-Dienste-Datenschutz-Gesetzes (TDDDG) wurde in einem unabhängigen Audit geprüft, zertifiziert und mit dem Datenschutz-Gütesiegel <a href="https://www.eprivacy.eu/kunden/vergebene-siegel/firma/etracker-gmbh/" target="_blank" rel="noreferrer noopener">ePrivacyseal</a> ausgezeichnet.</p> <p>Das Prüfergebnis bescheinigt die Einwilligungs-Freiheit von etracker analytics: <strong>„[…] Wir halten es aufgrund unserer eingehenden Prüfung für berechtigt, die Datenverarbeitung bei etracker Analytics und etracker Optimiser auch im Hinblick auf das DSK-Papier aus dem Dezember 2021 und das EuGH-Urteil vom 01.10.2019 durch die Rechtsgrundlage des Art. 6 Abs.1 lit.f) DSGVO (berechtigtes Interesse) zu begründen. Im Cookie-less Modus (Standardmodus) ist ein Einsatz von etracker Analytics gemäß DSGVO und TTDSG [jetzt TDDDG] ohne jedwede Einwilligungspflicht rechtmäßig.”</strong></p> <div class="wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center is-style-vertical-card" style="grid-template-columns:31% auto"><figure class="wp-block-media-text__media"><img decoding="async" width="960" height="800" src="https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-eprivacyseal-1.webp" alt="" class="wp-image-46452 size-medium" srcset="https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-eprivacyseal-1.webp 960w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-eprivacyseal-1-650x542.webp 650w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-eprivacyseal-1-800x667.webp 800w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-datenschutz-eprivacyseal-1-48x40.webp 48w" sizes="(max-width: 960px) 100vw, 960px" /></figure><div class="wp-block-media-text__content"> <h3 class="wp-block-heading">„Im Cookie-less Modus (Standardmodus) ist ein Einsatz von etracker analytics gemäß DSGVO und TDDDG ohne jedwede Einwilligungspflicht rechtmäßig.“</h3> <p>ePrivacyseal</p> </div></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"><p>Im Gegensatz zu Tools wie Google Analytics erfüllt etracker analytics alle <a href="https://curia.europa.eu/jcms/upload/docs/application/pdf/2023-07/cp230113de.pdf" target="_blank" rel="noreferrer noopener">Kriterien des Europäischen Gerichtshofs</a> an die Befreiung von der Einwilligungspflicht:</p> <ul class="wp-block-list"> <li>Keine mildere vergleichbare Lösung: U.a. findet keine über den jeweiligen Tag hinausgehende Zuordnung von Interaktionen zu einem Nutzer ohne dessen Einwilligung statt.</li> <li>Keine Weiterverarbeitung jenseits des Zwecks: Die Daten werden ausschließlich im Auftrag des Kunden verarbeitet und nicht zu eigenen Zwecken des Anbieters verwendet.</li> <li>Kein Verstoß gegen die vernünftigen Erwartungen der betroffenen Personen: Die Daten werden nicht – wie bei Google – mit persönlichen Konto-Daten der Betroffenen verknüpft. Ein Rückschluss auf die natürlichen Personen bzw. eine Reidentifikation der Nutzer ist ausgeschlossen.</li> <li>Die Einhaltung der rechtlichen Kriterien muss belegt werden können: Dies kann etracker durch das unabhängige ePrivacy-Gutachten.</li> </ul> <p>Zusätzlich werden bei etracker analytics nur bei Einwilligung Cookies für analytische Zwecke gesetzt und auch keine Daten aus dem Endgerät ausgelesen, wie dies bspw. bei Google Analytics mit der Bildschirmauflösung der Fall ist.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <h3 class="wp-block-heading" id="Sichere-Datenverarbeitung-und-speicherung-in-der-EU">Sichere Datenverarbeitung und -speicherung in der EU</h3> <p>Unser Rechenzentrum ebenso wie die Entwicklung und System Administration befinden sich in Hamburg, Deutschland. Wir nutzen die hochwertige, hochsichere und hochverfügbare Rechenzentrum-Infrastruktur der ISO/IEC 27001:2013 zertifizierten IPHH Internet Port Hamburg GmbH für reines Server-Housing. Damit hat kein Dritter Zugriff auf Server, Applikationen oder Daten. <strong>Somit entfallen alle Risiken im Zusammenhang mit Datenübermittlungen in die USA und den Zugriff von US-Geheimdiensten auf die Daten von US-Unternehmen.</strong></p> <h3 class="wp-block-heading" id="Wirksame-Pseudonymisierung-und-Anonymisierung">Wirksame Pseudonymisierung und Anonymisierung</h3> <p>Bei der Speicherung der Besucherdaten werden insbesondere die IP-Adressen, Geräte- und Domaindaten der Besucher nur verkürzt gespeichert beziehungsweise verschlüsselt, so dass ein Rückschluss auf den einzelnen Besucher nicht möglich ist. Wir verpflichten uns, erhobene Daten niemals mit anderen Datenbeständen zusammenzuführen, um zum Beispiel einen Personenbezug herzustellen.<br><br>Die Kürzung der IP-Adresse erfolgt zum frühestmöglichen Zeitpunkt und zwar standardmäßig automatisiert, ohne dass unsere Kunden irgendwelche speziellen Anpassungen oder Konfigurationen vornehmen müssen. Damit bieten wir die geforderten datenschutzfreundlichen Voreinstellungen (Privacy by Design und Privacy by Default). Identifier für App-Tracking, Durchführung von Session- und optionalem Cross-Device-Tracking sowie verhaltensbezogene Daten für Remarketing werden sicher pseudonymisiert und verschlüsselt.</p> <h3 class="wp-block-heading" id="Daten-werden-ausschliesslich-für-den-jeweiligen-Kunden-zu-Verfuegung-gestellt">Daten werden ausschließlich für den jeweiligen Kunden zu Verfügung gestellt</h3> <p>Wir verarbeiten die Daten ausschließlich im Auftrag der Kunden gemäß abgeschlossener Vereinbarung zur Auftragsverarbeitung. Die Daten gehören dem jeweiligen Kunden und werden nicht mit anderen Daten zusammengeführt oder gar an Dritte weitergegeben. Wir betreiben weder Datenhandel noch nutzen wir die Daten unserer Kunden für übergeordnete Analysen oder Profilbildungen.</p> <h3 class="wp-block-heading" id="DSGVO-konforme-Vereinbarung-zur-Auftragsverarbeitung-AV-Vertrag">DSGVO-konforme Vereinbarung zur Auftragsverarbeitung (AV-Vertrag)</h3> <p>Um eine Verarbeitung von Daten im Auftrag datenschutzkonform umzusetzen, muss gemäß Art. 28 DSGVO ein Vertrag zur Auftragsverarbeitung (AV-Vertrag) geschlossen werden. Bei etracker wird der Vertrag gleich mit Anlegen eines (Test)-Accounts oder der schriftlichen Bestellung geschlossen, so dass Auftraggeber (Kunde) und Auftragsverarbeiter (etracker) dem Folge leisten. Unser AV-Vertrag entspricht der Vorlage der Europäischen Kommission, sprich dem höchsten Europäischen Gremium.</p> <h3 class="wp-block-heading" id="Technischer-und-organisatorischer-Datenschutz">Technischer und organisatorischer Datenschutz</h3> <p>Der Betrieb komplexer technologischer Infrastrukturen ist unsere Kernkompetenz und elementarer Bestandteil unserer Dienstleistung. Daher ist es unser oberstes Gebot, dass unser Rechenzentrum immer nach den aktuellsten Sicherheitsstandards betrieben wird. Dazu zählen neueste Firewall- und Intrusion Detection-Technologien genauso wie umfangreiche physische Kontrollen und Zugangsbeschränkungen. Auf Applikationsebene sind moderne Authentifizierungsmethoden für Nutzer- und Administrator-Berechtigungen ebenso Standard wie tägliche Backups.</p> <p>Darüber hinaus unterziehen wir unsere gesamte Infrastruktur zur Sicherheitsprüfung regelmäßig durchgeführten Penetrationstests. Bei der Erfassung der Daten und beim Zugriff auf unsere Applikation wird stets die Secure Socket Layer (SSL)-Übertragung angewendet.</p> <p>Genauso selbstverständlich wie die Verwendung neuester Sicherheitstechnologien ist für uns die Verpflichtung unserer Mitarbeiter zur Einhaltung der datenschutzrechtlichen Anforderungen nach der DSGVO sowie zur Verschwiegenheit. Diese Verpflichtungen bestehen auch nach Beendigung des Arbeitsverhältnisses fort.</p> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><div class="tagline text-[0.7rem] leading-[0.9] font-soehne-kraftig tracking-[0.09375rem] uppercase mb-4 ">Inhalt</div> <p><a href="#hoechste-Prioritaet">Datenschutz genießt bei uns höchste Priorität</a></p> <p><a href="#DSGVO-Compliance-ohne-Einwilligungspflicht">DSGVO-Compliance ohne Einwilligungspflicht</a></p> <p><a href="#Sichere-Datenverarbeitung-und-speicherung-in-der-EU">Sichere Datenverarbeitung und -speicherung in der EU</a></p> <p><a href="#Wirksame-Pseudonymisierung-und-Anonymisierung">Wirksame Pseudonymisierung und Anonymisierung</a></p> <p><a href="#Daten-werden-ausschliesslich-für-den-jeweiligen-Kunden-zu-Verfuegung-gestellt">Daten werden ausschließlich für den jeweiligen Kunden zu Verfügung gestellt</a></p> <p><a href="#DSGVO-konforme-Vereinbarung-zur-Auftragsverarbeitung-AV-Vertrag">DSGVO-konforme Vereinbarung zur Auftragsverarbeitung (AV-Vertrag)</a></p> <p><a href="#Technischer-und-organisatorischer-Datenschutz">Technischer und organisatorischer Datenschutz</a></p> </div> </div> <div class="wp-block-cover aligncenter is-light"><span aria-hidden="true" class="wp-block-cover__background has-transparent-background-color has-background-dim-0 has-background-dim"></span><img width="1449" height="2560" class="wp-block-cover__image-background wp-image-44991" alt="" src="https://www.etracker.com/app/uploads/2024/04/etracker-analytics-bg-13-scaled.webp" data-object-fit="cover" srcset="https://www.etracker.com/app/uploads/2024/04/etracker-analytics-bg-13-scaled.webp 1449w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-bg-13-368x650.webp 368w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-bg-13-679x1200.webp 679w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-bg-13-453x800.webp 453w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-bg-13-870x1536.webp 870w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-bg-13-1159x2048.webp 1159w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-bg-13-23x40.webp 23w" sizes="(max-width: 1449px) 100vw, 1449px" /><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div class="wp-block-columns is-style-wide-gap is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <div class="wp-block-group is-style- is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-etracker-citation"> <figure class="wp-block-image size-et_square_medium"><img loading="lazy" decoding="async" width="300" height="300" src="https://www.etracker.com/app/uploads/2024/03/Olaf-Brandt-Geschaeftsfuehrer-250x250-1-300x300.jpg" alt="" class="wp-image-504" srcset="https://www.etracker.com/app/uploads/2024/03/Olaf-Brandt-Geschaeftsfuehrer-250x250-1-300x300.jpg 300w, https://www.etracker.com/app/uploads/2024/03/Olaf-Brandt-Geschaeftsfuehrer-250x250-1-150x150.jpg 150w, https://www.etracker.com/app/uploads/2024/03/Olaf-Brandt-Geschaeftsfuehrer-250x250-1-160x160.jpg 160w, https://www.etracker.com/app/uploads/2024/03/Olaf-Brandt-Geschaeftsfuehrer-250x250-1-40x40.jpg 40w, https://www.etracker.com/app/uploads/2024/03/Olaf-Brandt-Geschaeftsfuehrer-250x250-1.jpg 552w" sizes="(max-width: 300px) 100vw, 300px" /></figure> <blockquote class="wp-block-etracker-citation-content"><p>Wir versorgen euch sicher Consent- & Cookie-unabhängig mit allen Daten, um eure Nutzer besser zu verstehen und erfolgreiches Marketing zu gestalten.</p><cite class="wp-block-etracker-citation__citation">Olaf Brandt, Geschäftsführer </cite><cite class="wp-block-etracker-citation__citation-org">Etracker</cite></blockquote> </div> </div> </div> </div> </div></div> <div style="background-image:url('https://www.etracker.com/app/uploads/2024/05/etracker-analytics-bg-large-blue-version02-1.svg');background-size:cover;" class="wp-block-group has-gray-200-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:45%"><div class="tagline text-[0.7rem] leading-[0.9] font-soehne-kraftig tracking-[0.09375rem] uppercase mb-4 inline-block bg-gray-600 p-2 rounded-md text-white self-start">Kontakt</div> <h2 class="wp-block-heading">Du hast noch Fragen? Dann melde dich gerne bei uns.</h2> <div class="lead"> <p>Egal, ob zu technischen, funktionalen, kaufmännischen oder Datenschutz-Themen.</p> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:65%"></div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:45%"><div class="wpforms-container wpforms-block wpforms-block-2fcca970-6b1a-401e-813e-21275ecafabc wpforms-render-modern" id="wpforms-55641"><form id="wpforms-form-55641" class="wpforms-validate wpforms-form" data-formid="55641" method="post" enctype="multipart/form-data" action="/datenschutz/" data-token="a701e4232fd76033840a0d5efbbaff6d" data-token-time="1732755207"><noscript class="wpforms-error-noscript">Bitte aktiviere JavaScript in deinem Browser, um dieses Formular fertigzustellen.</noscript><div 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name="wpforms[fields][1]" placeholder="Bitte E-Mail eintragen" spellcheck="false" aria-errormessage="wpforms-55641-field_1-error" required></div><div id="wpforms-55641-field_12-container" class="wpforms-field wpforms-field-textarea" data-field-id="12"><label class="wpforms-field-label" for="wpforms-55641-field_12">Wie können wir weiterhelfen? <span class="wpforms-required-label" aria-hidden="true">*</span></label><textarea id="wpforms-55641-field_12" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][12]" placeholder="Wie können wir dir helfen?" aria-errormessage="wpforms-55641-field_12-error" required></textarea></div><div id="wpforms-55641-field_16-container" class="wpforms-field wpforms-field-captcha" data-field-id="16"><label class="wpforms-field-label wpforms-label-hide" for="wpforms-55641-field_16" aria-hidden="false">Individuelles Captcha <span class="wpforms-required-label" aria-hidden="true">*</span></label> <div class="wpforms-captcha-math"> <span id="wpforms-55641-field_16-question" class="wpforms-captcha-equation"> <span class="n1"></span> <span class="cal"></span> <span class="n2"></span> <span class="e">=</span> </span> <input type="text" id="wpforms-55641-field_16" class="wpforms-field-medium wpforms-field-required a" data-rule-wpf-captcha="math" data-is-wrapped-field="1" name="wpforms[fields][16][a]" placeholder="Bitte Lösung eingeben" aria-errormessage="wpforms-55641-field_16-error" aria-describedby="wpforms-55641-field_16-question" required> <input type="hidden" name="wpforms[fields][16][cal]" class="cal"> <input type="hidden" name="wpforms[fields][16][n2]" class="n2"> <input type="hidden" name="wpforms[fields][16][n1]" class="n1"> </div> </div></div><div class="wpforms-field wpforms-field-hp"><label for="wpforms-55641-field-hp" class="wpforms-field-label">Name</label><input type="text" name="wpforms[hp]" id="wpforms-55641-field-hp" class="wpforms-field-medium"></div><div class="wpforms-submit-container" ><input 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src="https://www.etracker.com/app/uploads/2024/04/etracker-analytics-team-elke-hollensteiner-1-531x650.webp" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.etracker.com/app/uploads/2024/04/etracker-analytics-team-elke-hollensteiner-1-531x650.webp 531w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-team-elke-hollensteiner-1-653x800.webp 653w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-team-elke-hollensteiner-1-33x40.webp 33w, https://www.etracker.com/app/uploads/2024/04/etracker-analytics-team-elke-hollensteiner-1.webp 972w" sizes="(max-width: 531px) 100vw, 531px" /> </div> <div class="custom-contact-card p-1 rounded-2xl bg-gradient-card shadow-md"> <div class="custom-contact-card-inner p-4 rounded-xl bg-white shadow-xs"> <div> <div class="tagline">Kontakt</div> <h4 class="wp-block-heading">Elke Hollensteiner</h4> </div> <div> <a href="mailto:privacy@etracker.com" class="no-underline"> <span 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