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I read and write on all things CRO and experience optimization. I'm a chai fanatic and a paranoid parent. When I'm not copyediting or working on marketing projects, I love to spend my time reading. Besides B2B content, my passion lies in modern, behavioral astrology. I'm a dreamer and wish to write stories for children someday :)","sameAs":["https://www.linkedin.com/in/niti-s-54601224/"],"url":"https://vwo.com/blog/author/nitisharma/"},{"@type":"Question","@id":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195345541","position":1,"url":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195345541","name":"Q1. What is SaaS analytics?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"SaaS analytics involves tracking key performance metrics like revenue, customer engagement, and retention to optimize growth and decision-making in subscription-based businesses.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195137495","position":2,"url":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195137495","name":"Q2. What are SaaS analytics tools?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"SaaS analytics tools provide insights into customer behavior, product engagement, and revenue performance. By analyzing real-time data, they help businesses track trends, reduce churn, and optimize growth strategies.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195370224","position":3,"url":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195370224","name":"Q3. What does a SaaS analyst do?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A SaaS analyst monitors and interprets SaaS metrics, identifies trends, assesses customer behavior, and provides strategic recommendations to improve retention, revenue, and overall business performance.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195202640","position":4,"url":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195202640","name":"Q4. How do SaaS analytics tools improve business decision-making?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"They provide real-time insights into customer engagement, churn risk, and financial health, enabling data-driven strategies for retention, marketing, and product development.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195233749","position":5,"url":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195233749","name":"Q5. What features should I look for in a SaaS analytics tool?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Key features include real-time reporting, customizable dashboards, revenue tracking (MRR/ARR), churn analysis, user behavior insights, segmentation, and third-party integrations.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195249862","position":6,"url":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195249862","name":"Q6. What are the key SaaS metrics to track?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Important metrics include Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Churn Rate, Customer Lifetime Value (LTV), Retention Rate, Net Promoter Score (NPS), and Conversion Rate.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195320222","position":7,"url":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195320222","name":"Q7. What are the benefits of using SaaS analytics over traditional analytics tools?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"SaaS analytics tools offer real-time data, automation, predictive insights, and subscription-specific metrics, unlike traditional analytics, which may focus on general business KPIs without SaaS-specific insights.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195293770","position":8,"url":"https://vwo.com/blog/saas-analytics-tools/#faq-question-1742195293770","name":"Q8. How do I choose the right SaaS analytics tool for my business?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Consider your business size, budget, required integrations, and whether you need product analytics, revenue tracking, or customer behavior insights. 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Z(8) Start(0) W(100%) C($color-black-light-3) T(0) Cnt(noq)::a Z(-1)::a Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trsdu(0.3s)::a"> <div class=""> <div class="container D(f) Ai(c) Py(15px) Py(8px)--md Jc(sb)"> <a class="Mend(30px)--xs Mend(60px)--lg Mend(15px) Td(n)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "H(a) header-top-theme-dark_D(n) W(90px)--md W(80px)" /> </a> <div class="Flxg(1)--md D(f) Ai(c) Jc(sb)"> <div class="js-blog-header-bottom-nav js-bottom-nav D(f) Ai(c)"> <ul class="js-main-navigation Start(0) Or(4) Or(2)--md open_D(b) D(f)--md D(b) Fld(c) Fld(r)--md Ai(c) M(0) P(0) Fxg(1) List(n) Bgc($color-white) Bgc(t)--md Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Pos(f) Pos(r)--md T(0)--md H(a)--md H(100vh) T(70px)"> <li class="Mend(40px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <a href="https://vwo.com/blog" class="C($color-black-light-3) C($color-purple):h M(0) Fw(700) Td(n) D(b) Px(0)--md Px(20px) Py(16px) Py(10px)--md Fz($font-size-16)"> All Articles </a> </li> <li class="dropdown-trigger Pos(r)--md Pos(s) Mend(35px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <button type="button" class="js-header-dropdown open:h_C($color-purple) C($color-black-light-3) C($color-purple):h Bdrststart(3px) Bdrstend(3px) Px(0)--md M(0) Py(10px)--md Fw(700) Td(n) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t)--md Bgc($color-white) Bd(n) W(100%) Cur(p) M(0) Lh(inh) Px(20px) Py(16px) Fz($font-size-16)"> <span class="Mend(4px)">Categories</span> <svg width= "8" height= "5" class= "D(n) Fxs(0) D(i)--md" ><use xlink:href="#icon-chevron-down"></use></svg> <svg width= "9" height= "9" class= "C($color-blue) D(n)--md D(i) Fxs(0)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> <div class="js-dropdwon-menu Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Start(0) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Pos(s)--md Pos(a) Z(9) T(0) H(100%)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Pos(a) T(0) Z(1) Bgc($color-white) W(100%) C(#8d97a5) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb) Lh(inh)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Categories </button> <div class="menu-use-case-menu-container"><ul id="menu-use-case-menu" class=" blog-categories-dropdown dropdown-trigger:h_D(f)--md open-dropdown+D(f)--md Flw(w) Jc(sb) Miw(500px)--md Fz(16px)M(0) Py(10px)--md List(n) dropdown-trigger:h_D(b)--md Miw(230px)--md Bdrs(4px)--md Bdrs(0) open-dropdown+D(b)--md Pos(a) T(51px) T(40px)--md Z(2) D(n)--md Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) W(100%) 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menu-item-object-category"><a href="https://vwo.com/blog/cart-abandonment/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Cart Abandonment</a></li> <li id="menu-item-81963" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/click-through-rate/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Click Through Rate</a></li> <li id="menu-item-81964" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/compliance-regulation/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Compliance & Regulation</a></li> <li id="menu-item-46036" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent"><a href="https://vwo.com/blog/conversion-rate-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Conversion Rate Optimization</a></li> <li id="menu-item-81965" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-data-platform/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Data Platform</a></li> <li id="menu-item-46037" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-engagement/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Engagement</a></li> <li id="menu-item-58619" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-experience/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Experience</a></li> <li id="menu-item-81966" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/data-security-privacy/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Data Security & Privacy</a></li> <li id="menu-item-46040" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/grow-traffic-and-subscribers/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Grow Traffic and Subscribers</a></li> <li id="menu-item-46039" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/landing-page-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Landing 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href="https://vwo.com/blog/multi-variate-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Multivariate Testing</a></li> <li id="menu-item-81969" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/partner-ecosystem/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Partner Ecosystem</a></li> <li id="menu-item-85974" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/personalization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Personalization</a></li> <li id="menu-item-81970" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/segmentation-targeting/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Segmentation & Targeting</a></li> <li id="menu-item-85975" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/server-side-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Server-Side Testing</a></li> <li id="menu-item-46038" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/usability-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Usability Testing</a></li> <li id="menu-item-46041" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/visitor-behaviour-analysis/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Visitor Behavior Analytics</a></li> <li id="menu-item-85976" 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https://static.wingify.com/gcp/uploads/2024/03/niti-image.jpg?tr=w-48,h-48 2x" alt= "Niti Sharma" width= "24" height= "24" class= "Bdrs(50%)" data-gravatar= "" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/nitisharma/" class="M(0) Td(n) C($color-black-light-3) C($color-purple):h D(ib)" rel="noopener">Niti Sharma</a> </div> </div> <div class="BdX--sm Bdc($color-black)--sm Px(15px)"> <time datetime="2025-03-17"> Last Updated: March 17, 2025 </time> </div> <div class="D(f) Ai(c)"> <svg width= "12" height= "12" class= "Fxs(0) D(ib) Mend(5px)" ><use xlink:href="#icon-clock-type2"></use></svg> <span> 15+ Min Read </span> </div> </div> <div class="Ta(c) Ta(s)--md"> <button type="button" class="button D(n) D(ib)--md" data-modal="modal-request-demo-extended"> Request Demo</button> <a href="https://vwo.com/demo/" class="D(n)--md Tt(n) D(ib) W(100%) W(a)--xs button My(5px) Mend(15px)--xs">Request Demo</a> <button type="button" class="D(n) D(ib)--md button button--line 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Pos(r)" id="js-content-wrap">  <div style="height: calc(100vh - 120px)" class="Bgc($color-blue-light-1) W(245px) Pos(st) T(100px) Bgc($color-white) D(n) D(f)--md Fld(c) Jc(sb) Trsp($Op) Trsdu(0.5s)"> <div id="js-sidebar-wrap" class="D(n) D(b)--md Pend(8px) Fxg(1) Bxz(bb) left-side-menu-wrap"> <ul class="left-side-menu"> </ul> </div> <div> <div class="js-blog-follow-us Bgc($color-grey-light) P(15px) Bdrs(10px) V(h) Op(0)"> <h6 class="Fz($font-size-12) Fw(500) Mt(0) Mb(10px) Lh($line-height-big-headings)"> Follow us and stay on top of everything CRO</h6> <script nonce="TWvI8FDtp64BBNsB6VgkubI1SuARXp0T" async src="https://platform.linkedin.com/in.js" type="text/javascript"> </script><script nonce="TWvI8FDtp64BBNsB6VgkubI1SuARXp0T" type="IN/FollowCompany" data-id="10688209" data-counter="right"></script> </div> </div> </div>   <div class="js-guide-container Maw(800px)--md M(a) Maw(100%)"> <article class="Px(50px)--md"> <h1 class="Fz($font-size-42)--xs Fz($font-size-20) Lh(1.2) Fw(800) Mb(20px) Mt(0)"> 7 Best SaaS Analytics Tools: Features, Comparisons & Key Metrics </h1> <div class="D(f)--xs Ai(c) Mb(40px) Fz($font-size-14) Fw(500)"> <div class="D(f) Ai(c) Mend(16px)--sm Pend(16px)--sm Bdendw(1px)--sm Bdends(s)--sm Bdendc($color-black)--sm Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <div class="Lh(n) Mend(16px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/2024/03/niti-image.jpg?tr=w-24,h-24" srcset="https://static.wingify.com/gcp/uploads/2024/03/niti-image.jpg?tr=w-24,h-24 1x, https://static.wingify.com/gcp/uploads/2024/03/niti-image.jpg?tr=w-48,h-48 2x" alt= "Niti Sharma" width= "24" height= "24" class= "Bdrs(50%)" data-gravatar= "" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/nitisharma/" class="M(0) Td(n) C($color-black-light-3) C($color-purple):h D(ib)" rel="noopener">Niti Sharma</a> </div> </div> <div class=" Mend(16px)--sm Pend(16px)--sm Bdendw(1px)--sm Bdends(s)--sm Bdendc($color-black)--sm Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <time datetime="2025-03-17"> Last Updated: March 17, 2025 </time> </div> <div class="D(f) Ai(c) Mend(50px)--xs Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <svg width= "12" height= "12" class= "Fxs(0) D(ib) Mend(7px)" ><use xlink:href="#icon-clock-type2"></use></svg> <span> 15+ Min Read </span> </div> </div> <div class="editor-content Pos(r)"> <p>Imagine if you had instant answers to what’s working and what’s not in your product.</p> <p><em>“Users keep dropping off after onboarding—time to fix that!”</em></p> <p><em>“This feature is a hit, but half your customers aren’t using it—boost engagement!”</em></p> <p><em>“Churn is rising for monthly plans, but annual subscribers are sticking around—rethink pricing?”</em></p> <p>Sounds like a dream, right? Well, that’s exactly what SaaS analytics tools do –  they help uncover these insights, helping you enhance your product and hit crucial metrics.</p> <p>But not all analytics tools measure the same things. Some track user behavior, while others focus on subscription metrics and churn prediction. Picking the right one is key to meeting your SaaS business objectives.</p> <p>In this guide, we’ll explore the 7 best SaaS analytics tools, comparing their key features, use cases, and must-track metrics to help you find the perfect fit. Let’s get started.</p> <figure class="wp-block-image size-full"><img decoding="async" width="1200" height="700" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/Feature-image-7-Best-SaaS-Analytics-Tools_-Features-Comparisons-Key-Metrics.jpg" alt="7 Best Saas Analytics Tools" class="wp-image-96739" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/Feature-image-7-Best-SaaS-Analytics-Tools_-Features-Comparisons-Key-Metrics.jpg 1200w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/Feature-image-7-Best-SaaS-Analytics-Tools_-Features-Comparisons-Key-Metrics.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/Feature-image-7-Best-SaaS-Analytics-Tools_-Features-Comparisons-Key-Metrics.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/Feature-image-7-Best-SaaS-Analytics-Tools_-Features-Comparisons-Key-Metrics.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/Feature-image-7-Best-SaaS-Analytics-Tools_-Features-Comparisons-Key-Metrics.jpg?tr=w-375 375w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="What is SaaS analytics?" id="what-is-saas-analytics" data-menu-id="what-is-saas-analytics" style="text-align:left"><strong>What is SaaS analytics?</strong></h2> <p>SaaS analytics enables software-as-a-service companies to track, analyze, and interpret data across the customer journey, leading to smarter, data-driven decisions. By monitoring key user metrics, businesses gain actionable insights that help improve products, enhance engagement, and boost retention.</p> <p>SaaS analytics is designed specifically for subscription-based businesses, uncovering trends that impact growth. It helps companies with:</p> <ul class="wp-block-list"> <li><strong>User behavior trends </strong>– Understand how customers interact with the product, which features drive engagement, and where users drop off.</li> <li><strong>Churn & retention insights </strong>– Identify why customers leave and develop strategies to improve retention.</li> <li><strong>Product adoption & engagement</strong> – Optimize onboarding experiences and ensure users maximize product value.</li> <li><strong>Revenue & growth tracking</strong> – Monitor key SaaS metrics like MRR, ARR, churn rate, and CLV to assess business health.</li> </ul> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Types of SaaS analytics tools needed by SaaS companies" id="types-of-saas-analytics-tools-needed-by-saas-companies" data-menu-id="types-of-saas-analytics-tools-needed-by-saas-companies" style="text-align:left"><strong>Types of SaaS analytics tools needed by SaaS companies</strong></h2> <ul class="wp-block-list"> <li><strong>Web analytics tools:</strong> Track website traffic, visitor behavior, and conversion rates to optimize marketing efforts and user acquisition.</li> <li><strong>User behavior analytics tools:</strong> Analyze how users interact with a product, including clicks, navigation paths, and engagement patterns, to improve UX and feature adoption.</li> <li><strong>Product analytics tools: </strong>Provide insights into feature usage, retention trends, and customer engagement within a SaaS product to enhance functionality and user satisfaction.</li> <li><strong>Customer journey analytics tools: </strong>Map the end-to-end customer experience across multiple touchpoints to identify friction points and optimize onboarding, retention, and support.</li> <li><strong>Revenue & churn analytics tools:</strong> Monitor key financial metrics like MRR, ARR, churn rate, and expansion revenue to assess business growth and reduce customer attrition.</li> <li><strong>Subscription analytics tools:</strong> Track recurring revenue, billing cycles, and customer lifetime value (CLV) to optimize pricing strategies and subscription management.</li> </ul> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Best SaaS analytics software: A quick overview" id="best-saas-analytics-software-a-quick-overview" data-menu-id="best-saas-analytics-software-a-quick-overview" style="text-align:left"><strong>Best SaaS analytics software: A quick overview</strong></h2> <ul class="simpletoc-list"> <li><a href="#1-vwo">VWO – An experimentation-driven solution</a></li> <li><a href="#2-google-analytics-4">Google Analytics 4- Web analytics</a></li> <li><a href="#3-kissmetrics">Kissmetrics – User behavior analytics</a></li> <li><a href="#4-userpilot">Userpilot – Product analytics</a></li> <li><a href="#5-woopra">Woopra – Customer journey analytics</a></li> <li><a href="#6-chartmogul">ChartMogul – Subscription analytics</a></li> <li><a href="#7-churnly">Churnly – Churn & revenue analytics</a></li> </ul> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Top 7 SaaS analytics software and tools: Detailed overview" id="top-7-saas-analytics-software-and-tools-detailed-overview" data-menu-id="top-7-saas-analytics-software-and-tools-detailed-overview" style="text-align:left"><strong>Top 7 SaaS analytics software and tools: Detailed overview</strong></h2> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="1. VWO" id="1-vwo" data-menu-id="1-vwo" style="text-align:left">1. <strong>VWO: An experimentation-driven solution for SaaS growth</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="646" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-17.png" alt="Best SaaS Analytics Tools | #1. VWO" class="wp-image-96639" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-17.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-17.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-17.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-17.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-17.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-17.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> <p>When choosing a SaaS analytics tool, businesses look for more than just tracking—they need actionable insights and the ability to experiment for data-driven improvements. While many tools specialize in either behavioral analytics or A/B testing, VWO brings both together, making it a powerful choice for SaaS companies aiming to understand user behavior and optimize for conversions simultaneously.</p> <h3 class="wp-block-heading"><strong>Deep behavioral analytics with VWO Insights</strong></h3> <p><a href="https://vwo.com/insights/">VWO Insights</a> gives a clear view of user journeys, showing exactly where they click, navigate, and drop off. Heatmaps, session recordings, and funnels help SaaS teams uncover friction points—whether it’s a confusing CTA, an abandoned form, or an underutilized feature—allowing them to make informed improvements.</p> <p>When conversion rates are low, VWO’s form analytics identify hesitation points in sign-up flows, revealing which fields users skip, refill, or abandon. On-page surveys further bridge the gap, gathering real-time feedback to explain why users behave a certain way. With advanced segmentation, businesses can analyze these patterns based on device type, traffic source, or user behavior, ensuring precise and targeted optimizations.</p> <h3 class="wp-block-heading"><strong>Beyond insights: Testing and experimentation with VWO</strong></h3> <p>While many SaaS analytics tools stop at insights, VWO goes a step further by enabling <a href="https://vwo.com/saas-ab-testing/">experimentation</a>, ensuring that optimizations are backed by real data, not assumptions. </p> <p>SaaS businesses can leverage VWO based on their specific needs—VWO Testing for web experimentation, such as A/B testing landing pages, CTAs, messaging, and pop-ups to improve conversions and engagement. For deeper, server-side experimentation, VWO Feature Management enables SaaS businesses to refine onboarding with guided tours, optimize pricing strategies through controlled tests, and launch features with confidence via staged rollouts, ensuring minimal risk before full deployment.</p> <div class="wp-block-vwo-gutenberg-vwo-protip"><div id="vwo-gutenberg"><div class="vwo-protip-section"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2024/05/icon-bulb.svg" width="36" height="42" /><div><strong class="vwo-protip-heading">Pro Tip!</strong><p class="vwo-protip-content">Maximize your optimization efforts with VWO Copilot—let AI handle data-backed hypothesis generation, test setup, segmentation, and analysis so you can focus on scaling conversions and driving growth faster.</p></div></div></div></div> <h4 class="wp-block-heading"><strong>Dashboard overview:</strong></h4> <p>The Insights Dashboard provides an experience score to pinpoint areas for improvement. With easy access to session recordings, heatmaps, and form and survey analytics, it streamlines user experience analysis by providing a centralized, visual breakdown of visitor behavior, eliminating guesswork and enabling quick, data-driven improvements.</p> <figure class="wp-block-image size-full"><img decoding="async" width="907" height="456" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-18.png" alt="VWO - Experience overview " class="wp-image-96643" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-18.png 907w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-18.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-18.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-18.png?tr=w-375 375w" sizes="(max-width: 907px) 100vw, 907px" /></figure> <h4 class="wp-block-heading"><strong>Additional features</strong></h4> <p>AI-powered Heatmap Generator and Surveys, Customer Data Platform, No-Code Editor, Enhanced SmartStats, Advanced Targeting</p> <h4 class="wp-block-heading"><strong>Pricing</strong></h4> <ul class="wp-block-list"> <li>Free trial: 30 days inclusive of all features.</li> <li>Insights: <ul class="wp-block-list"> <li>Free: Up to 5k MTUs</li> <li>Paid: Starts from $199/month, billed annually.</li> </ul> </li> <li>Testing: <ul class="wp-block-list"> <li>Free: Up to 10k MTUs.</li> <li>Paid: Starts from $220/month, billed annually.</li> </ul> </li> </ul> <h3 class="wp-block-heading"><strong>Success story: RestroWorks improved Demo requests by 52% with VWO</strong></h3> <p>Restroworks, a SaaS-based restaurant management platform, sought to increase demo sign-ups by optimizing its Home and Contact Us pages. Using VWO’s Experience Optimization Platform, they identified friction points and improved conversions.</p> <h4 class="wp-block-heading"><strong>Challenge & solution:</strong></h4> <p>VWO Insights’ heatmaps and session recordings revealed low engagement and high drop-offs on key pages. To optimize conversion rates, Restroworks conducted multiple A/B tests over 12 weeks, testing:</p> <ul class="wp-block-list"> <li>Refined messaging and CTAs to improve Home-to-Contact page visits.</li> <li>Used customer logos and testimonials to build trust and credibility.</li> <li>Form optimization using VWO Form Analytics to reduce abandonment.</li> <li>A distraction-free Contact Us page by minimizing exit points.</li> </ul> <figure class="wp-block-image size-full"><img decoding="async" width="1366" height="877" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-19.png" alt="PoSist - Control " class="wp-image-96647" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-19.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-19.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-19.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-19.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-19.png?tr=w-375 375w" sizes="(max-width: 1366px) 100vw, 1366px" /><figcaption class="wp-element-caption">PoSist – Control </figcaption></figure> <figure class="wp-block-image size-full"><img decoding="async" width="1336" height="892" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-20.png" alt="PoSist - Variation 1" class="wp-image-96651" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-20.png 1336w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-20.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-20.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-20.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-20.png?tr=w-375 375w" sizes="(max-width: 1336px) 100vw, 1336px" /><figcaption class="wp-element-caption">PoSist – Variation 1</figcaption></figure> <figure class="wp-block-image size-full"><img decoding="async" width="1341" height="867" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-21.png" alt="PoSist - Variation 2" class="wp-image-96655" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-21.png 1341w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-21.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-21.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-21.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-21.png?tr=w-375 375w" sizes="(max-width: 1341px) 100vw, 1341px" /><figcaption class="wp-element-caption">PoSist – Variation 2</figcaption></figure> <h4 class="wp-block-heading"><strong>Results:</strong></h4> <p>By continuously testing and optimizing, Restroworks <a href="https://vwo.com/success-stories/posist-restroworks/">achieved a 52% increase in demo requests</a> in just one month, boosting its overall website conversion rate by 25%, reaching 3.4%. Encouraged by these results, the team has rolled out the winning designs across other product pages to replicate success.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>Every A/B testing process aims to bring a significant raise in the conversion rates, and for a SaaS website like POSist, which targets niche restaurant industry, this was a 4 month long journey. After months of rigorous testing in between multiple variations of our website with VWO’s Split URL testing campaigns, we were able to register a 50% growth in our organic leads.</p> <div class="wp-block-image"> <figure class="alignleft size-full is-resized"><img decoding="async" width="595" height="595" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/Ashish-Tulsian-1.png" alt="Ashish Tulsian 1" class="wp-image-96663" style="width:93px;height:auto" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/Ashish-Tulsian-1.png 595w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/Ashish-Tulsian-1.png?tr=w-375 375w" sizes="(max-width: 595px) 100vw, 595px" /></figure></div> <p><strong>Ashish Tulsian<br>Cofounder and CEO at Restroworks</strong></p> <p></p> </blockquote> <p>For SaaS teams seeking a tool that does more than track numbers, VWO provides the perfect balance of insights and optimization, helping businesses make data-backed decisions that drive higher engagement, conversions, and revenue growth.</p> <p><a href="#free-trial">Take the 30-day free trial today</a>!</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="2. Google Analytics 4 " id="2-google-analytics-4" data-menu-id="2-google-analytics-4" style="text-align:left">2. <strong>Google Analytics 4 – Best for web analytics</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="747" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-23.png" alt="Best SaaS Analytics Tools | #2. Google Analytics 4 " class="wp-image-96667" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-23.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-23.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-23.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-23.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-23.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-23.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> <p><a href="https://marketingplatform.google.com/about/analytics/" target="_blank" rel="noreferrer noopener">Google Analytics 4</a> provides a complete event-based view of user interactions across websites and apps, providing a clear view of engagement, conversions, and drop-offs. With advanced reporting and machine learning, GA4 uncovers which channels drive results, where users struggle, and who is likely to convert or churn.</p> <p>By integrating with CRM, POS, and first-party data sources, GA4 delivers a comprehensive customer view, enabling businesses to refine marketing, onboarding, and product experiences for sustained growth.</p> <h4 class="wp-block-heading"><strong>Dashboard overview:</strong></h4> <p>Google Analytics 4 Dashboards give a quick visual snapshot of key metrics, making it easy to track performance and uncover insights in real time. With customizable widgets—like charts, tables, and numeric displays—you can tailor dashboards to your needs, share them with your team, and export reports effortlessly for seamless collaboration.</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="625" height="379" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-24.png" alt="GA4 Dashboard" class="wp-image-96671" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-24.png 625w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-24.png?tr=w-375 375w" sizes="(max-width: 625px) 100vw, 625px" /></figure></div> <h4 class="wp-block-heading"><strong>Features</strong></h4> <p>Built-in Automation, Predictive Analytics, Real-Time Reporting, Funnel Analysis, Integrations, User Exploration using Segmentation</p> <h4 class="wp-block-heading"><strong>Pricing</strong></h4> <ul class="wp-block-list"> <li>Google Analytics 4 is free for all.</li> </ul> <h4 class="wp-block-heading"><strong>Pros & cons</strong></h4> <h5 class="wp-block-heading"><strong>Pros:</strong></h5> <ul class="wp-block-list"> <li>A clear view of website analytics, displaying key metrics like user engagement, active users, real-time visitors, and traffic sources.</li> <li>It is easy to integrate by simply pasting a code into the website’s header, making setup quick and hassle-free.</li> </ul> <h5 class="wp-block-heading"><strong>Cons:</strong></h5> <ul class="wp-block-list"> <li>Advanced customization requires technical expertise, making it less accessible for non-technical users.</li> <li>The user interface in GA4 can be overwhelming for beginners due to its complexity and numerous features.</li> </ul> <p><strong>Alternatives: </strong><a href="https://business.adobe.com/products/adobe-analytics.html" target="_blank" rel="noreferrer noopener">Adobe Analytics</a>, <a href="https://www.semrush.com/" target="_blank" rel="noreferrer noopener">Semrush</a></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="3. Kissmetrics " id="3-kissmetrics" data-menu-id="3-kissmetrics" style="text-align:left">3. <strong>Kissmetrics – Best for user behavior analytics</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="709" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-25.png" alt="Best SaaS Analytics Tools | #3. Kissmetrics" class="wp-image-96675" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-25.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-25.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-25.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-25.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-25.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-25.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> <p><a href="https://www.kissmetrics.io/" target="_blank" rel="noreferrer noopener">Kissmetrics</a> is a user behavior analytics platform that helps SaaS companies track and analyze user behavior, tying every action to an individual for a complete view of customer interactions. It provides insights into active users, feature adoption, and page views, helping businesses optimize engagement and retention.</p> <p>With churn tracking, LTV calculation, and revenue analysis, Kissmetrics enables data-driven decisions to maximize growth. It also tracks acquisition sources and user activity across sites and products, offering a clear path to improving conversions and customer success.</p> <h4 class="wp-block-heading"><strong>Dashboard overview:</strong></h4> <p>Kissmetrics offers a user-focused dashboard that connects every action to an individual, providing reports on acquisition sources, feature usage, top customers, and churn risk. With real-time insights, teams can analyze behavior, identify bottlenecks, and refine growth strategies in one intuitive interface.</p> <figure class="wp-block-image size-full"><img decoding="async" width="1237" height="700" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-26.png" alt="Kissmetrics Dashboard" class="wp-image-96679" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-26.png 1237w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-26.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-26.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-26.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-26.png?tr=w-375 375w" sizes="(max-width: 1237px) 100vw, 1237px" /></figure> <h4 class="wp-block-heading"><strong>Features</strong></h4> <p>Funnel Visualization, Cohort Analysis, Customer Segmentation, Advanced BI Reporting.</p> <h4 class="wp-block-heading"><strong>Pricing </strong></h4> <ul class="wp-block-list"> <li>Small teams: $299/month, billed annually</li> <li>Medium-sized teams: $499/month, billed annually</li> <li>Large teams: Custom</li> </ul> <h4 class="wp-block-heading"><strong>Pros & cons</strong></h4> <h5 class="wp-block-heading"><strong>Pros:</strong></h5> <ul class="wp-block-list"> <li>It allows quick data analysis and identifies key insights through statistical distribution frequencies.</li> <li>The user-friendly interface makes data visualization simple and intuitive.</li> </ul> <h5 class="wp-block-heading"><strong>Cons:</strong></h5> <ul class="wp-block-list"> <li>Kissmetrics requires additional costs for some advanced features.</li> <li>It has a learning curve that takes time to adapt and master.</li> </ul> <p><strong>Alternatives:</strong> <a href="https://www.heap.io/" target="_blank" rel="noreferrer noopener">Heap</a>, <a href="https://mixpanel.com/" target="_blank" rel="noreferrer noopener">Mixpanel</a></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="4. Userpilot " id="4-userpilot" data-menu-id="4-userpilot" style="text-align:left">4. <strong>Userpilot – Best for product analytics</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="373" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-27.png" alt="Best SaaS Analytics Tools | #4. Userpilot" class="wp-image-96683" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-27.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-27.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-27.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-27.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-27.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-27.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> <p><a href="https://userpilot.com/" target="_blank" rel="noreferrer noopener">Userpilot</a> is a comprehensive platform that integrates product analytics, user onboarding, in-app surveys, and feedback collection, helping businesses track user trends, measure feature popularity, and refine product experiences.</p> <p>Through trend and funnel analysis, companies can pinpoint drop-off points, identify friction in the user journey, and optimize feature adoption—enhancing retention, streamlining workflows, and driving revenue growth while reducing tech stack complexity and costs.</p> <h4 class="wp-block-heading"><strong>Dashboard overview:</strong></h4> <p>Userpilot’s customizable product analytics dashboard tracks key metrics like product usage, activation, adoption, and retention, with options to build from scratch or use templates. Teams can drag and drop reports, integrate survey responses, and share insights effortlessly to drive data-driven decisions.</p> <div class="wp-block-image"> <figure class="aligncenter size-full is-resized"><img decoding="async" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/Screenshot-2025-03-17-at-1.00.38 PM.png" alt="Userpilot Dashboard Overview" class="wp-image-96749" style="width:699px;height:auto" /></figure></div> <h4 class="wp-block-heading"><strong>Features</strong></h4> <p>Trend Analysis, In-app Surveys, Cohort Analysis, Funnel Analysis, Custom Dashboards, Session Replay, Event Autocapture, Path Analysis</p> <h4 class="wp-block-heading"><strong>Pricing</strong></h4> <ul class="wp-block-list"> <li>Free trial: 14 days for all plans.</li> <li>Paid: Starts from $249/month, billed annually.</li> </ul> <h4 class="wp-block-heading"><strong>Pros & cons</strong></h4> <h5 class="wp-block-heading"><strong>Pros:</strong></h5> <ul class="wp-block-list"> <li>Userpilot enables the easy setup of surveys, NPS measurements, user flows, and banners without developer support.</li> <li>Its intuitive interface and no-code builder allow quick deployment and optimization of in-app experiences.</li> </ul> <h5 class="wp-block-heading"><strong>Cons:</strong></h5> <ul class="wp-block-list"> <li>The analytics dashboard could offer better clarity and more advanced insights into user behavior.</li> <li>Customization for flows, the resource center, and surveys could be expanded for greater flexibility.</li> </ul> <p><strong>Alternatives: </strong><a href="https://www.pendo.io/product/analytics/" target="_blank" rel="noreferrer noopener">Pendo</a>, <a href="https://whatfix.com/products/product-analytics/" target="_blank" rel="noreferrer noopener">Whatfix</a></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="5. Woopra " id="5-woopra" data-menu-id="5-woopra" style="text-align:left">5. <strong>Woopra – Best for customer journey analytics</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="672" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-29.png" alt="Best SaaS Analytics Tools | #5. Woopra" class="wp-image-96691" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-29.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-29.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-29.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-29.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-29.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-29.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> <p><a href="https://www.woopra.com/solutions/saas-analytics" target="_blank" rel="noreferrer noopener">Woopra</a> provides SaaS analytics solutions that track and optimize the entire customer journey—from acquisition to retention. Unlike traditional tools, Woopra provides non-linear, omnichannel insights by integrating with CRM, marketing, and support platforms to unify customer data and enable smarter, automated actions.</p> <p>Woopra’s Journey Reports map multi-channel user interactions, helping businesses identify drop-offs, optimize onboarding, and improve retention. With segmented, real-time insights, it pinpoints whether churn stems from marketing, product issues, or support gaps—empowering teams to act fast.</p> <p><strong>Dashboard overview:</strong></p> <p>Woopra’s dashboard provides a variety of reports to evaluate user behavior and performance. It features Customer Journey Reports to track visitor interactions across different stages, Metric Trend Reports for visualizing key trends over time, Cohort Reports to analyze growth within specific user segments, and Retention Reports to measure long-term visitor engagement.</p> <figure class="wp-block-image size-full is-resized"><img decoding="async" width="799" height="589" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-30.png" alt="Woopra Dashboard Overview" class="wp-image-96695" style="width:840px;height:auto" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-30.png 799w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-30.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-30.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-30.png?tr=w-375 375w" sizes="(max-width: 799px) 100vw, 799px" /></figure> <h4 class="wp-block-heading"><strong>Features</strong></h4> <p>One-click Integrations, Behavioral Segmentation, Automation, Real-time Triggers, Dynamic Journeys, Trends & Subscription Reports, Data Retention, Full Funnel Campaign Attribution, Product Analytics</p> <h4 class="wp-block-heading"><strong>Pricing</strong></h4> <ul class="wp-block-list"> <li>Free trial: 14 days for the paid plans.</li> <li>Free: Learn & experiment with 10k actions/month.</li> <li>Paid: Starts from $49/month.</li> </ul> <h4 class="wp-block-heading"><strong>Pros & cons</strong></h4> <h5 class="wp-block-heading"><strong>Pros:</strong></h5> <ul class="wp-block-list"> <li>Helps understand user requirements and priorities while offering an intuitive interface and easy setup.</li> <li>Effectively tracks solutions and monitors all clients with valuable, ready-to-use metrics while remaining lightweight for end users.</li> </ul> <h5 class="wp-block-heading"><strong>Cons:</strong></h5> <ul class="wp-block-list"> <li>Requires developer support for certain tasks and downloading complex reports.</li> <li>Some inconsistencies in user records can make accurate data tracking challenging.</li> </ul> <p><strong>Alternatives: </strong><a href="https://amplitude.com/" target="_blank" rel="noreferrer noopener">Amplitude</a>, <a href="https://www.fullstory.com/platform/product-analytics/" target="_blank" rel="noreferrer noopener">FullStory</a></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="6. ChartMogul " id="6-chartmogul" data-menu-id="6-chartmogul" style="text-align:left">6. <strong>ChartMogul – Best for simple subscription analytics</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="526" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-31.png" alt="Best SaaS Analytics Tools | #6. ChartMogul" class="wp-image-96699" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-31.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-31.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-31.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-31.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-31.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-31.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> <p><a href="https://chartmogul.com/subscription-analytics/" target="_blank" rel="noreferrer noopener">ChartMogul</a> is a subscription analytics platform that helps SaaS companies track, analyze, and optimize revenue by normalizing billing data in real time. It provides accurate insights into key SaaS metrics like MRR, ARR, churn, and retention, along with benchmarking tools that compare performance against 2,500 SaaS companies, enabling businesses to refine their growth strategies, scale efficiently, and make data-driven decisions.</p> <p> Its advanced data auditing tools ensure precise subscription tracking by allowing businesses to remove false churn events, merge customer records, track refunds, and audit every MRR movement for full financial control.</p> <p><strong>Dashboard overview:</strong></p> <p>ChartMogul’s customizable dashboards transform billing data from multiple sources into visual insights, tracking ARR, LTV, retention, and churn in real time. By comparing trends with historical performance, businesses can identify patterns, refine strategies, and drive subscription growth.</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="708" height="538" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-32.png" alt="ChartMogul Dashboard Overview" class="wp-image-96703" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-32.png 708w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-32.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-32.png?tr=w-375 375w" sizes="(max-width: 708px) 100vw, 708px" /></figure></div> <h4 class="wp-block-heading"><strong>Features</strong></h4> <p>Segmentation, Cohort Analysis, Filters, Customer Reports, Data Enrichment</p> <h4 class="wp-block-heading"><strong>Pricing</strong></h4> <ul class="wp-block-list"> <li>Free trial: 14 days for the Pro plan.</li> <li>Free: For early-stage companies with less than $10k MRR.</li> <li>Paid: Starts from $99/month, billed annually.</li> </ul> <h4 class="wp-block-heading"><strong>Pros & cons</strong></h4> <h5 class="wp-block-heading"><strong>Pros:</strong></h5> <ul class="wp-block-list"> <li>Offers fast reporting, easy data exports, and API integration for custom dashboards.</li> <li>Seamlessly generates all key business and finance metrics for SaaS companies.</li> </ul> <h5 class="wp-block-heading"><strong>Cons:</strong></h5> <ul class="wp-block-list"> <li>Lacks built-in separation for New vs. Recurring MRR and forecasting.</li> <li>Managing larger datasets would be more efficient with support for a custom data source and data lake infrastructure.</li> </ul> <p><strong>Alternatives:</strong> <a href="https://baremetrics.com/" target="_blank" rel="noreferrer noopener">Baremetrics</a>, <a href="https://www.subscriptionflow.com/" target="_blank" rel="noreferrer noopener">SubscriptionFlow</a></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="7. Churnly " id="7-churnly" data-menu-id="7-churnly" style="text-align:left">7. <strong>Churnly – Best for easy churn and revenue management</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="759" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-33.png" alt="Best SaaS Analytics Tools | #7. Churnly" class="wp-image-96707" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-33.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-33.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-33.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-33.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-33.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-33.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> <p><a href="https://www.churnly.ai/product.html" target="_blank" rel="noreferrer noopener">Churnly</a> is a churn management software that helps B2B SaaS companies predict and prevent churn with AI-driven insights and 92-96% accurate forecasts. It analyzes millions of data points to identify churn triggers, providing real-time visibility into product adoption, engagement, and renewal patterns.</p> <p>With proactive alerts and predictive analytics, Customer Success teams can intervene early, retain customers, and reduce revenue loss. By leveraging AI-powered insights, Churnly enables SaaS businesses to maximize customer lifetime value and drive sustainable growth.</p> <h4 class="wp-block-heading"><strong>Dashboard overview:</strong></h4> <p>Churnly’s intuitive dashboard visualizes churn analytics, highlighting customer journeys, spending trends, acquired vs. lost users, and at-risk customers. With real-time insights, businesses can identify retention risks, prioritize high-value users, and take proactive steps to reduce churn.</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="903" height="657" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-34.png" alt="Churnly Dashboard overview" class="wp-image-96711" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-34.png 903w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-34.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-34.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-34.png?tr=w-375 375w" sizes="(max-width: 903px) 100vw, 903px" /></figure></div> <h4 class="wp-block-heading"><strong>Features</strong></h4> <p>Actionable Predictions, Powerful Integrations, Custom APIs, Filtering Tools</p> <h4 class="wp-block-heading"><strong>Pricing</strong></h4> <ul class="wp-block-list"> <li>Plans are not available on the website.</li> </ul> <h4 class="wp-block-heading"><strong>Pros & cons</strong></h4> <h5 class="wp-block-heading"><strong>Pros:</strong></h5> <ul class="wp-block-list"> <li>Makes it easy to track at-risk customers, allowing for proactive retention strategies.</li> </ul> <h5 class="wp-block-heading"><strong>Cons: </strong></h5> <ul class="wp-block-list"> <li>Only compatible with Windows, limiting use on other operating systems.</li> </ul> <p><strong>Alternatives:</strong> <a href="https://churnzero.com/" target="_blank" rel="noreferrer noopener">ChurnZero</a>, <a href="https://www.gainsight.com/" target="_blank" rel="noreferrer noopener">Gainsight</a></p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Comparison of SaaS analytics tools" id="comparison-of-saas-analytics-tools" data-menu-id="comparison-of-saas-analytics-tools" style="text-align:left"><strong>Comparison of SaaS analytics tools</strong></h2> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>SaaS Analytics Tool</strong></td><td><strong>Features</strong></td><td><strong>Pricing</strong></td></tr><tr><td><strong>VWO</strong></td><td>VWO Insights, A/B Testing, AI-powered Heatmap Generator and Surveys, Customer Data Platform, No-Code Editor, Enhanced SmartStats, Advanced Targeting</td><td>Free trial: 30 days inclusive of all features.<br>Insights:Free: Up to 5k MTUs<br>Paid: Starts from $199/month, billed annually.<br>Testing: Free: Up to 10k MTUs.<br>Paid: Starts from $220/month, billed annually.</td></tr><tr><td><strong>GoogleAnalytics</strong></td><td>Built-in Automation, Predictive Analytics, Real-Time Reporting, Funnel Analysis, Integrations, User Exploration using Segmentation</td><td>Google Analytics is free for all.</td></tr><tr><td><strong>Kissmetrics</strong></td><td>Funnel Visualization, Cohort Analysis, Customer Segmentation, Advanced BI Reporting</td><td>Small teams: $299/month, billed annually<br>Medium-sized teams: $499/month, billed annually<br>Large teams: Custom</td></tr><tr><td><strong>Userpilot</strong></td><td>Trend Analysis, In-app Surveys, Cohort Analysis, Funnel Analysis, Custom Dashboards, Session Replay, Event Autocapture, Path Analysis</td><td>Free trial: 14 days for all plans.<br>Paid: Starts from $249/month, billed annually.</td></tr><tr><td><strong>Woopra</strong></td><td>One-click Integrations, Behavioral Segmentation, Automation, Real-time Triggers, Dynamic Journeys, Trends & Subscription Reports, Data Retention, Full Funnel Campaign Attribution, Product Analytics</td><td>Free trial: 14 days for the paid plans.<br>Free: Learn & experiment with 10k actions/month.<br>Paid: Starts from $49/month.</td></tr><tr><td><strong>ChartMogul</strong></td><td>Segmentation, Cohort Analysis, Filters, Customer Reports, Data Enrichment</td><td>Free trial: 14 days for the Pro plan.<br>Free: For early-stage companies with less than $10k MRR.<br>Paid: Starts from $99/month, billed annually.</td></tr><tr><td><strong>Churnly</strong></td><td>Actionable Predictions, Powerful Integrations, Custom APIs, Filtering Tools</td><td>Plans are not available on the website.</td></tr></tbody></table></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Key features to look for while selecting SaaS analytics tools" id="key-features-to-look-for-while-selecting-saas-analytics-tools" data-menu-id="key-features-to-look-for-while-selecting-saas-analytics-tools" style="text-align:left"><strong>Key features to look for while selecting SaaS analytics tools</strong></h2> <figure class="wp-block-image size-full"><img decoding="async" width="1400" height="970" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image.jpeg" alt="Key Features of SaaS Analytics Tools" class="wp-image-96715" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image.jpeg 1400w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image.jpeg?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image.jpeg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image.jpeg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image.jpeg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image.jpeg?tr=w-375 375w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>When selecting SaaS analytics tools, it’s essential to consider several key features to ensure you choose the right one for your business needs. Here are some important aspects to look for:</p> <ul class="wp-block-list"> <li><strong>Intuitive interface:</strong> The tool should be easy to navigate, allowing users to quickly understand and use its features.</li> <li><strong>Adaptable dashboards</strong>: The ability to customize dashboards ensures that users can focus on the metrics that matter most to them.</li> <li><strong>Scalable architecture:</strong> As your business grows, the tool should be able to handle increased data loads and user numbers without compromising performance.</li> <li><strong>Rich data visualization:</strong> Effective data visualization options help in making complex data easily digestible through various chart types and interactive graphics.</li> <li><strong>Versatile data integration</strong>: Seamless integration with other software and data sources, such as CRMs, ERPs, and marketing platforms, is crucial for comprehensive analytics.</li> <li><strong>Collaborative features:</strong> Tools that support teamwork by enabling easy sharing and commenting on reports and dashboards can enhance decision-making processes.</li> <li><strong>Robust security:</strong> Ensuring data protection through encryption, access controls, and compliance with relevant standards is essential for safeguarding sensitive information.</li> <li><strong>Dependable support: </strong>Access to knowledgeable and responsive customer support can be invaluable when troubleshooting issues or optimizing the use of the tool.</li> </ul> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Key SaaS metrics & KPIs to track with analytics tools" id="key-saas-metrics-kpis-to-track-with-analytics-tools" data-menu-id="key-saas-metrics-kpis-to-track-with-analytics-tools" style="text-align:left"><strong>Key SaaS metrics & KPIs to track with analytics tools</strong></h2> <figure class="wp-block-image size-full"><img decoding="async" width="1400" height="958" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-1.jpeg" alt="Key SaaS Metrics & KPIs to Track with Analytics Tools" class="wp-image-96719" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-1.jpeg 1400w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-1.jpeg?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-1.jpeg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-1.jpeg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-1.jpeg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-1.jpeg?tr=w-375 375w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>For a SaaS business to scale successfully, tracking the right metrics is crucial. By analyzing key performance indicators (KPIs), companies can identify opportunities, address challenges, and refine strategies to drive long-term sustainability and maintain overall business health.</p> <p>Below is a breakdown of the most important SaaS metrics, categorized to help businesses focus on the areas that matter most.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="1. Revenue metrics" id="1-revenue-metrics" data-menu-id="1-revenue-metrics" style="text-align:left">1. <strong>Revenue metrics</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1400" height="830" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-2.jpeg" alt="Revenue metrics" class="wp-image-96723" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-2.jpeg 1400w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-2.jpeg?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-2.jpeg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-2.jpeg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-2.jpeg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-2.jpeg?tr=w-375 375w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <ul class="wp-block-list"> <li><strong>Monthly Recurring Revenue (MRR)</strong> – Measures predictable monthly subscription revenue, providing a clear view of business growth.</li> <li><strong>Annual Recurring Revenue (ARR)</strong> – Tracks yearly recurring revenue from subscriptions, offering a long-term perspective on financial stability.</li> <li><strong>Customer Lifetime Value (CLV/LTV)</strong> – Estimates the total revenue a customer is expected to generate throughout their relationship with the company.</li> <li><strong>Customer Acquisition Cost (CAC)</strong> – Calculates the cost of acquiring a new customer, helping businesses assess the efficiency of their sales and marketing efforts.</li> </ul> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="2. Retention and growth metrics" id="2-retention-and-growth-metrics" data-menu-id="2-retention-and-growth-metrics" style="text-align:left">2. <strong>Retention and growth metrics</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1400" height="830" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-3.jpeg" alt="Retention and growth metrics" class="wp-image-96727" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-3.jpeg 1400w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-3.jpeg?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-3.jpeg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-3.jpeg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-3.jpeg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-3.jpeg?tr=w-375 375w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <ul class="wp-block-list"> <li><strong>Churn Rate</strong> – Tracks the percentage of customers who cancel their subscriptions, indicating retention challenges.</li> <li><strong>Net Revenue Retention (NRR)</strong> – Measures revenue retention, including expansion revenue from existing customers, offsetting churn.</li> <li><strong>Retention Rate</strong> – Calculates the percentage of customers who continue using the product over a specific period, reflecting customer loyalty.</li> <li><strong>Expansion Revenue</strong> – Tracks additional revenue generated from existing customers through upsells, cross-sells, and add-ons.</li> </ul> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="3. Product and engagement metrics" id="3-product-and-engagement-metrics" data-menu-id="3-product-and-engagement-metrics" style="text-align:left">3. <strong>Product and engagement metrics</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1400" height="916" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-4.jpeg" alt="Product and engagement metrics" class="wp-image-96731" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-4.jpeg 1400w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-4.jpeg?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-4.jpeg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-4.jpeg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-4.jpeg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-4.jpeg?tr=w-375 375w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <ul class="wp-block-list"> <li><strong>Product Adoption Rate</strong> – Measures how quickly and effectively customers start using key features within the product.</li> <li><strong>Customer Engagement Score</strong> – Assesses how frequently and deeply customers interact with the product, indicating overall engagement levels.</li> <li><strong>Conversion Rate</strong> – Evaluates the percentage of trial users or leads who convert into paying customers.</li> <li><strong>Average Revenue Per User (ARPU)</strong> – Calculates the revenue generated per active customer, helping businesses assess pricing effectiveness.</li> </ul> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="4. Customer satisfaction metrics" id="4-customer-satisfaction-metrics" data-menu-id="4-customer-satisfaction-metrics" style="text-align:left">4. <strong>Customer satisfaction metrics</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1400" height="848" src="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-5.jpeg" alt="Customer satisfaction metrics" class="wp-image-96735" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-5.jpeg 1400w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-5.jpeg?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-5.jpeg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-5.jpeg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-5.jpeg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/03/image-5.jpeg?tr=w-375 375w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <ul class="wp-block-list"> <li><strong>Net Promoter Score (NPS)</strong> – Gauges customer loyalty by measuring how likely users are to recommend the product.</li> <li><strong>Customer Satisfaction Score (CSAT)</strong> – Collects direct user feedback to assess overall satisfaction with the product or service.</li> </ul> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="FAQs" id="faqs" data-menu-id="faqs" style="text-align:left"><strong>FAQs</strong></h2> <div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1742195345541"><strong class="schema-faq-question">Q1. <strong>What is SaaS analytics?</strong></strong> <p class="schema-faq-answer">SaaS analytics involves tracking key performance metrics like revenue, customer engagement, and retention to optimize growth and decision-making in subscription-based businesses.</p> </div> <div class="schema-faq-section" id="faq-question-1742195137495"><strong class="schema-faq-question">Q2. <strong>What are SaaS analytics tools?</strong></strong> <p class="schema-faq-answer">SaaS analytics tools provide insights into customer behavior, product engagement, and revenue performance. By analyzing real-time data, they help businesses track trends, reduce churn, and optimize growth strategies.</p> </div> <div class="schema-faq-section" id="faq-question-1742195370224"><strong class="schema-faq-question">Q3. <strong>What does a SaaS analyst do?</strong></strong> <p class="schema-faq-answer">A SaaS analyst monitors and interprets SaaS metrics, identifies trends, assesses customer behavior, and provides strategic recommendations to improve retention, revenue, and overall business performance.</p> </div> <div class="schema-faq-section" id="faq-question-1742195202640"><strong class="schema-faq-question">Q4. <strong>How do SaaS analytics tools improve business decision-making?</strong></strong> <p class="schema-faq-answer">They provide real-time insights into customer engagement, churn risk, and financial health, enabling data-driven strategies for retention, marketing, and product development.</p> </div> <div class="schema-faq-section" id="faq-question-1742195233749"><strong class="schema-faq-question">Q5. <strong>What features should I look for in a SaaS analytics tool?</strong></strong> <p class="schema-faq-answer">Key features include real-time reporting, customizable dashboards, revenue tracking (MRR/ARR), churn analysis, user behavior insights, segmentation, and third-party integrations.</p> </div> <div class="schema-faq-section" id="faq-question-1742195249862"><strong class="schema-faq-question">Q6. <strong>What are the key SaaS metrics to track?</strong></strong> <p class="schema-faq-answer">Important metrics include Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Churn Rate, Customer Lifetime Value (LTV), Retention Rate, Net Promoter Score (NPS), and Conversion Rate.</p> </div> <div class="schema-faq-section" id="faq-question-1742195320222"><strong class="schema-faq-question">Q7. <strong>What are the benefits of using SaaS analytics over traditional analytics tools?</strong></strong> <p class="schema-faq-answer">SaaS analytics tools offer real-time data, automation, predictive insights, and subscription-specific metrics, unlike traditional analytics, which may focus on general business KPIs without SaaS-specific insights.</p> </div> <div class="schema-faq-section" id="faq-question-1742195293770"><strong class="schema-faq-question">Q8. <strong>How do I choose the right SaaS analytics tool for my business?</strong></strong> <p class="schema-faq-answer">Consider your business size, budget, required integrations, and whether you need product analytics, revenue tracking, or customer behavior insights. Look for ease of use, scalability, and automation capabilities.</p> </div> <div class="schema-faq-section" id="faq-question-1742195272371"><strong class="schema-faq-question">Q9. <strong>Which is the best tool for SaaS analytics?</strong></strong> <p class="schema-faq-answer">The best tool depends on your needs. Popular options include Mixpanel (product analytics), ChartMogul (subscription metrics), Google Analytics (web analytics), and Userpilot (user onboarding & behavior tracking).</p> </div> </div> <div class="has-social-placeholder has-content-area" data-url="https://vwo.com/blog/saas-analytics-tools/" data-title="7 Best SaaS Analytics Tools: Features, Comparisons & Key Metrics" data-hashtags="" data-post-id="96638"></div> <div class="js-collapse-btn D(n) Jc(c) Ai(c) Pos(a) W(100%) B(-50px) Pt(100px) Pb(40px) Bg($linear-gradient-transparent) Start(0)"> <button class="Fw(600) D(f) Ai(c) M(a) Cur(p) C($color-purple) Fz($font-size-14) Bgc(t) Bd(n)"> <span>Continue Reading</span> <svg width= "14" height= "14" class= "Fxs(0) Mstart(5px) Rotate(90deg)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> </div> </div>  <div class="source-author-container"> <div class="D(f) Flw(w) Ai(c) Mt(50px)"> <h5 class="M(0) Mend(20px) Fz($font-size-14) Fw(600)">Categories: </h5> <div class="D(f) Flw(w)"> <a href="https://vwo.com/blog/conversion-rate-optimization/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Conversion Rate Optimization </a> </div> </div>  <div class="Mt(80px)"> <div class="D(f) Ai(fs) Gp(20px) Bgc($color-purple-light-7) P(30px) Bdrs(10px) Fld(r)--sm Fld(c)"> <div class="Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/2024/03/niti-image.jpg?tr=w-60,h-60" srcset="https://static.wingify.com/gcp/uploads/2024/03/niti-image.jpg?tr=w-60,h-60 1x, https://static.wingify.com/gcp/uploads/2024/03/niti-image.jpg?tr=w-120,h-120 2x" alt= "Niti Sharma" width= "60" height= "60" class= "D(b) Bdrs(50%)" data-gravatar= "" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/nitisharma/" class="M(0) Fz($font-size-18) Td(n) Fw(700) Mb(10px) D(ib) C($color-new-font-dark) C($color-purple):h D(ib)" rel="noopener">Niti Sharma</a> <small class="D(b) Fz($font-size-13)">I've worked as a writer and editor in the B2B SaaS space for over 6 years. 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type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="text" name="ft_wingifyvwo" style="display: none;"> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step1-success-message submission-success_D(b) D(n) Ta(c)"> </div> </div><div class="js-free-trial-form-step2-container js-step2-container Mih(510px)--md D(n)"> <div class="Ta(c) Mb(24px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-24)--sm Fz($font-size-20)" aria-level="2"> Set up your password to get started </h4> </div> <form id="modal-free-trial-signup-form-step2" method="post" action="/wp-json/action/free-trial" class="js-vwo-form-validate-and-submit submission-success_D(n) js_form_step2 " data-formtype="free-trial-step2" novalidate data-event-on-submit="modal-free-trial-step2-submit" data-event-on-error="modal-free-trial-step2-error" data-event-on-success="modal-free-trial-step2-success" data-qa="modal-su-form" data-mkfid="1609"> <div class="Mb(15px) js-ft-step2-email-container"> <label for="modal-v1-step2-email" class="Fz(13px) Fw(600) Tt(n)">Business Email <sup>*</sup></label> <input class="W(100%) Py(14px) input-text Pe(n)" placeholder="name@yourcompany.com" type="email" id="modal-v1-step2-email" name="email" 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Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(15px)"> <label for="modal-v1-pnumber" class="Fz(13px) Fw(600) Tt(n)" >Phone Number <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text js-phone" type="tel" id="modal-v1-pnumber" name="phone" data-qa="modal-su-v1-pnumber" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(15px)"> <label for="modal-v1-pwd" class="Fz(13px) Fw(600) Tt(n)" >Password <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text atomic-password" type="password" id="modal-v1-pwd" name="password" data-qa="modal-su-v1-pwd" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Password</div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-free-trial-step2-cu-gdpr-consent-checkbox" value="true" data-qa="modal-free-trial-step2-gdpr-consent-checkbox"/> <label for="modal-free-trial-step2-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%)" data-qa="modal-su-submit">Create Account</button>  </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse pulse__three"></span> </div> <span class="Fz($font-size-24) Fw(700)" id="modal--thankyou-message-heading">VWO is setting up your account</span> </div> <div class="Ta(c) Mt(10px)">We've sent a message to <span class="nls_protected C($color-blue) js-post-form-user-email"> yourmail@domain.com </span> with instructions to verify your account.</div> </div> <div> <div class="Fw(700) My(10px)">Can't find the mail?</div> <div>Check your spam, junk or secondary inboxes.</div> <div>Still can't find it? Let us know at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1021" class="marketo-forms" style="display:none;"></form> <form id="mktoForm_1609" class="marketo-forms" style="display:none;"></form> <div class="js-modal modal-as-page_Mt(70px) modal-as-page_Mt(0)--md Pos(f) Start(0) Px(20px)--md Px(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal-as-page_Bgc($color-light-pink) Z(10) Ta(c)" id="modal-contact-us" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-contact-us"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) Mx(a) D(ib) Bgc($color-light-pink) Ta(start) My(50px) Maw(95%) W(940px)--md W(a) Bdrs(3px) Ov(h)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs 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class="Fz($font-size-14) C($color-blue-dark-1)">You can also email us at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> <div class="D(f) Fxd(c) W(8/12)--md"> <div class="D(f) Ai(c) H(100%) Bgc($color-white) Mih(700px)--md"> <div class="W(100%) Bxz(bb) P(50px)--md P(20px) Bxsh(n)" > <form class="js-vwo-form-validate-and-submit submission-success_D(n)" method="post" action="/wp-json/action/contact-us" id="modal-contact-us-form" novalidate data-event-on-submit="modal-contact-us-submit" data-event-on-error="modal-contact-us-error" data-event-on-success="modal-contact-us-success" data-qa="modal-contact-us-cu-form" data-mkfid="1043"> <div class="Mb(30px)"> <h4 class="Fz($font-size-20) Fw(600) Mb(5px) Mt(0)" aria-level="2">Get in touch</h4> </div> <div class="D(f)--md Jc(sb)--md Mb(5px)"> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-fname">First Name: <sup>*</sup></label> <input class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="First Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Last Name: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Last Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Business Email: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="name@yourcompany.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Phone Number: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Nature of enquiry: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Sales enquiry</option> <option value="technical-support">Technical support</option> <option value="other">Other</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid select enquiry</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Message: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid message</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Submit</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Thank you for writing to us!</h5> <p class="Fz($font-size-16)"> One of our representatives will get in touch with you shortly. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! Your meeting is confirmed for <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Thank you, <span class="js-demo-final-screen-username"></span> for sharing your details. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="js-vwo-form-validate-and-submit active-transition submission-success_D(n) Maw(580px) M(a) Pos(a) W(100%) T(50%)--md Start(50%)--md Translate(-50%,-50%)--md" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(34px)"> <h4 class="Fz($font-size-36)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hi 👋 Let's schedule your demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">To begin, tell us a bit about yourself </p> </div> <div class="D(f)--md Jc(sb)--md Mb(20px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">First Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Last Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Business Email*</label> <input class="W(100%) input-text input-text--white input-text--large" placeholder="email@business.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Phone Number*</label> <input class="W(100%) input-text input-text--white input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <input value="no" class="Hidden js-mobile-insights-checkbox-global" type="checkbox" name="Mobile_Insights_Demo__c"> <input type="hidden" value="false" name="isMobileInsights"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Get a Demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirm </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">schedule later</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form><div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate data-formtype="capability" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> While we will deliver a demo that covers the entire VWO platform, please share a few details for us to <b>personalize the demo for you.</b> </h2> </div> <div class="Mb(5px) Mah(300px) Mah($none)--md Ovy(a)"> <h3 class="D(ib) Mb(25px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n) js-demo-tools"> Select the capabilities that you would like us to emphasise on during the demo. </h3> <div class="Mb(40px) D(f) Ai(c) Flw(w) js-form-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_heatmaps"> Mobile App Heatmaps </label> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_session_recordings"> Mobile App Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="ab_testing"> A/B Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="split_testing"> Split Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="surveys"> Surveys </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multivariate_testing"> Multivariate Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multi_arm_bandit_testing"> Multi-Arm Bandit Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="personalization"> Personalization </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="form_analysis"> Form Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="funnel_analysis"> Funnel Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_testing"> Mobile App Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="server_side_testing"> Server Side Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="session_recordings"> Web Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="heatmaps"> Web Heatmaps </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_rollouts_deploy"> Rollouts/Deploy </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="user_segmentation"> User Segmentation </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_management"> Feature Management </label> </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate data-formtype="maturity" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step4-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> Which of these sounds like you? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I am new to using optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used other optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used VWO in the past and know the space well. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-step4-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate data-formtype="usecase" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please share the use cases, goals or needs that you are trying to solve. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step6-form" data-qa="modal-req-demo-extended-rd-form-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step6-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step6-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step6-form" novalidate data-formtype="url" data-event-on-submit="modal-request-demo-step6-submit" data-event-on-error="modal-request-demo-step6-error" data-event-on-success="modal-request-demo-step6-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step5-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please provide your website URL or links to your application. </h3> <p class="M(0) C(#333333)"> We will come prepared with a demo environment for this specific website or application. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> Website URL </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> Application URL </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finish</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> I can't wait to meet you on <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> We're satisfied and glad we picked VWO. We're getting the ROI from our experiments. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> You don't need a website development background to make VWO work for you. The VWO support team is amazing </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> Trusted by thousands of leading brands </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! 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