IAB THERE | Talk Show | Digital Media & Advertising

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href="https://twitter.com/intent/tweet?text=How+Are+Retailers+Monetizing+Data&url=https%3A%2F%2Fwww.iab.com%2Fvideo%2Fhow-are-retailers-monetizing-data%2F&via=iab" onclick="window.open(this.href,'Share','height=400, width=600,left=10,top=10,,scrollbars=yes,menubar=no'); return false;"> <i class="fa fa-twitter" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="article__breadcrumbs"> <a class="breadcrumbs__link uk-link-reset uk-text-uppercase" href="/insights/"> <span class="bold iabicon-arrow-left1 icon"></span> Knowledge Center </a> </div> </div>  <div class="uk-padding-large uk-padding-remove-top uk-padding-remove-bottom videos-title"> <div class="headline-and-sharing"> <div class="module-headline-primary header-image"> <img src="https://www.iab.com/wp-content/uploads/2020/04/IAB_There_Logo_RGB_H-e1587143468910-264x80.png" alt="IAB THERE" /> </div> </div> <div class="description"> <p style="text-align: left;">To keep our members informed and connected, we launched a half-hour streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.</p> <p style="text-align: left;"><a name="today"></a></p> </div> </div>  <div class="uk-padding-large video-browser-wrapper"> <div class="video-browser video-browser-desktop"> <div class="main-video" data-auto-activate> <div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/828094348?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div> </div> <div class="side-videos uk-visible@m" data-activate-on-click> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2023/06/how-are-retailers-monetizing-data-2-768x384-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">How Are Retailers Monetizing Data</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="828094348" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/828094348?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>To become more customer centric, retailers must leverage data to create a 360-degree view of their customers by understanding who they are, what they buy, and what they need. Building insights on individual behavior is valuable to create personalized shopping experiences, shorten the decision cycles, and improve brand loyalty. Understanding and maximizing data potential to be monetized is the basis of a successful business strategy for setting up retail media.</p> <p>In this episode, thought leaders from IAB, Carrefour, Criteo, LiveRamp, and PubMatic will discuss strategy & ad product development responsible for the long-term positioning of the business and its USP, building the core with all relevant sales and ad ops functionalities, and much more.</p> <p><strong>Interested in other Retail Media topics?</strong> IAB is hosting IAB Connected Commerce Summit: Retail Reimagined on September 13 for the first time – <a href="https://www.iab.com/events/2023-iab-connected-commerce-summit/">Register Now</a>!</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/06/how-are-retailers-monetizing-data-2-768x384-640x360.png" data-video-date="Jun 15, 2023 / 2:00 - 2:30 PM EST" data-video-title="How Are Retailers Monetizing Data" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/cristiana-leal1-250x250-40x40.png","name":"Cristiana Leal","company":"Carrefour","title":"Director, Retail Media & Data Monetization","fullTitle":"Director, Retail Media & Data Monetization, Carrefour"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/alex-crowe-250x250-40x40.jpeg","name":"Alex Crowe","company":"Criteo","title":"Global VP, Omnichannel Strategy","fullTitle":"Global VP, Omnichannel Strategy, Criteo"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/11\/daniella-harkins-3-250x250-40x40.jpg","name":"Daniella Harkins","company":"LiveRamp","title":"SVP, GTM","fullTitle":"SVP, GTM, LiveRamp"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/hashim-mian-2-40x40.jpeg","name":"Hash Mian","company":"PubMatic","title":"VP of Commerce Media","fullTitle":"VP of Commerce Media, PubMatic"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2023/05/navigating-the-privacy-landscape-2-768x432-640x360.jpg" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Navigating the Privacy Landscape</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="821389519" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/821389519?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Michael Hahn, EVP & General Counsel, IAB and IAB Tech Lab; and Adform’s Anders Pilgaard Andersen, SVP, General Counsel; and Elena Turtureanu, VP, Legal and Privacy Compliance as they discuss the opportunities (and concerns) for marketers with the new State Privacy Laws as well as how to navigate today’s ever evolving Privacy Landscape… both in Europe and the U.S.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/05/navigating-the-privacy-landscape-2-768x432-640x360.jpg" data-video-date="May 18, 2023 / 2:00 - 2:30 PM EST" data-video-title="Navigating the Privacy Landscape" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/02\/Michael-Hahn-Headshot-February-2020-scaled-e1582062333902-250x250-40x40.jpg","name":"Michael Hahn","company":"IAB and IAB Tech Lab","title":"Executive Vice President and General Counsel","fullTitle":"Executive Vice President and General Counsel, IAB and IAB Tech Lab"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/05\/anders-pilgaard-andersen-2-250x250-40x40.png","name":"Anders Pilgaard Andersen","company":"Adform","title":"EVP, General Counsel","fullTitle":"EVP, General Counsel, Adform"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/04\/elena-turtureanu-2-250x250-40x40.png","name":"Elena Turtureanu","company":"Adform","title":"VP, Legal and Privacy Compliance","fullTitle":"VP, Legal and Privacy Compliance, Adform"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2023/04/viewing-success-with-in-game-advertising-through-the-programmatic-lens-2-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Viewing Success with In-Game Advertising Through the Programmatic Lens</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="817392324" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/817392324?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>It’s no secret that the consumer journey has increasingly become fragmented. However, there is one channel that has been able to capture the lion share of those consumers — video games. Gaming has become the largest entertainment channel, with over 3 billion people playing games worldwide. However, this ever-growing market is falling short on budget lines, making up less than 5% of advertising spend.</p> <p>In this episode of IAB There: Viewing Success with In-Game Advertising Through the Programmatic Lens, Andrew Cassin, Senior Director of Agency & Enterprise Partnerships at Equativ, is joined by Aditi Ramesh, Director of Programmatic US at Anzu.io, to discuss IAB’s recent research release, “<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fem.iab.com%2fNzg2LUxCRC01MzMAAAGLV4yBrl20LlQfUPIZP1dvoges7Ndx-cXF3g9VYmCNJ2bHqUZ7pdbPf5PtUK2EIWFUjsQD1_k%3d&c=E,1,JOmbQcjgXisdWOOA9DuMfdmQLnngCFt3iJp7jMjoQ4pjEjp4A3tetAPuwS14Ba70PFsasEWHFP4-jHwi_U0GWo7aRrxqiZBFmffxITFTp7HNhMjWQw,,&typo=1"><u>Finding Success with In-game Advertising: Perceptions of Buyers and Sellers</u></a>” and provide insight on how these misperceptions are being addressed from a programmatic point of view.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/04/viewing-success-with-in-game-advertising-through-the-programmatic-lens-2-640x360.png" data-video-date="Apr 26, 2023 / 2:00 - 2:30 PM EST" data-video-title="Viewing Success with In-Game Advertising Through the Programmatic Lens" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/02\/derek-j-smith-5-e1710262029926-500x500-40x40.png","name":"Derek J. Smith","company":"IAB","title":"Senior Specialist, Experience Center","fullTitle":"Senior Specialist, Experience Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/04\/andrew-cassin1-250x250-40x40.jpg","name":"Andrew Cassin","company":"Equativ","title":"Senior Director, Agency & Enterprise Partnerships, Americas","fullTitle":"Senior Director, Agency & Enterprise Partnerships, Americas, Equativ"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/04\/aditi-ramesh1-250x250-40x40.jpg","name":"Aditi Ramesh","company":"Anzu","title":"Director, Programmatic","fullTitle":"Director, Programmatic, Anzu"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2023/04/the-new-addressability-landscape-2-768x427-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">The New Addressability Landscape</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="804040955" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/804040955?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Angelina Eng, VP, Measurement, Attribution and Data Center at IAB and Alex Theriault, GM of Lotame’s Spherical for this week’s episode, titled “The New Addressability Landscape,” where they’ll be discussing the outcomes of IAB’s<strong> 2023 Annual Leadership Meeting</strong> as well as important industry topics including data connectivity solutions and the future of measurement and addressability.</p> <p>You can watch the previously aired <a href="https://www.iab.com/video/road-to-alm-with-lotame/"><strong>IAB There: Road to ALM with Lotame</strong></a> if you’d like to learn more about the challenges the digital industry is facing and what Lotame/Spherical are doing to address such obstacles.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/04/the-new-addressability-landscape-2-768x427-640x360.png" data-video-date="Apr 13, 2023 / 2:00 - 2:30 PM EST" data-video-title="The New Addressability Landscape" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/08\/alexandra-theriault-2-250x250-40x40.png","name":"Alex Theriault","company":"Spherical","title":"General Manager","fullTitle":"General Manager, Spherical"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2023/03/retail-media-online-to-in-store-attribution-2-768x396-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Retail Media Online to In-Store Attribution</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="799238754" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/799238754?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>The discussion audio starts at 1:47. Jeffrey Bustos’ introductory question, which is cut off, is: <em>What are the measurement challenges for in-store attribution of online media?</em> We apologize for the technical difficulties.</p> <p>In this episode, industry leaders dive into “Retail Media Online to In-Store Attribution”. Retail media’s capability to provide closed-loop measurement makes it a competitive and alluring opportunity for brands. We will be discussing what are the existing challenges of offline sales attribution of data. How retailers are solving for the integration of online and offline attribution. How brands are leveraging innovations in measurement and attribution to close the loop with in-store for a complete picture.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/03/retail-media-online-to-in-store-attribution-2-768x396-640x360.png" data-video-date="Mar 2, 2023 / 2:00 - 2:30 PM EST" data-video-title="Retail Media Online to In-Store Attribution" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/02\/andrew-lipsman-3-500x500-40x40.png","name":"Andrew Lipsman","company":"Media, Ads + Commerce ","title":"Founder & Chief Analyst","fullTitle":"Founder & Chief Analyst, Media, Ads + Commerce "},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2024\/07\/elizabeth-marson-40x40.jpg","name":"Elizabeth Marsten","company":"Tinuiti","title":"VP, Commerce Media, Innovation and Growth","fullTitle":"VP, Commerce Media, Innovation and Growth, Tinuiti"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/02\/ellen-mulryan-2-250x250-40x40.png","name":"Ellen Mulryan","company":"The Trade Desk","title":"Senior Director, Retail Data Partnerships","fullTitle":"Senior Director, Retail Data Partnerships, The Trade Desk"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/cara-pratt-4-250x250-40x40.jpg","name":"Cara Pratt","company":"Kroger Precision Marketing","title":"Senior Vice President ","fullTitle":"Senior Vice President , Kroger Precision Marketing"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2023/02/evolution-of-data-driven-advertising-past-present-and-future-2-768x390-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Evolution of Data Driven Advertising - Past, Present, and Future</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="794992217" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/794992217?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join IAB’s Angelina Eng, VP, Measurement, Addressability, and Data Center, and Amy Benicewicz, President, LBDigital, for this week’s episode, “The Evolution of Data Driven Advertising – Past, Present and Future”, as they discuss the changes in data driven advertising and how marketers can best use quality data to run better performing campaigns.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/02/evolution-of-data-driven-advertising-past-present-and-future-2-768x390-640x360.png" data-video-date="Feb 15, 2023 / 2:00 - 2:30 PM EST" data-video-title="Evolution of Data Driven Advertising - Past, Present, and Future" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/02\/amy-benicewicz-250x250-40x40.png","name":"Amy Benicewicz","company":"LBDigital","title":"President","fullTitle":"President, LBDigital"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2023/01/how-5g-and-ai-will-accelerate-xr-adoption-2-768x385-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">How 5G and AI Will Accelerate XR Adoption</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="788406555" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/788406555?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Zoe Soon, VP, Experience Center at IAB, Jason Yim, Founder and CEO at Trigger XR, and Niko Chauls, XR Partnerships, Product Innovation at Verizon, as they discuss the promise of 5G technology and how it will transform XR and our overall digital experience in this week’s episode, “How 5G and AI Will Accelerate XR Adoption”.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/01/how-5g-and-ai-will-accelerate-xr-adoption-2-768x385-640x360.png" data-video-date="Feb 1, 2023 / 2:00 - 2:30 PM EST" data-video-title="How 5G and AI Will Accelerate XR Adoption" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/Zoe-Soon-IAB-792-x-792-Round-250x250-40x40.png","name":"Zoe Soon","company":"IAB","title":"Vice President, Experience","fullTitle":"Vice President, Experience, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/09\/jason-yim-3-250x250-40x40.png","name":"Jason Yim","company":"Trigger XR","title":"Founder and Chief Executive Officer","fullTitle":"Founder and Chief Executive Officer, Trigger XR"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/01\/niko-chauls-250x250-40x40.jpg","name":"Niko Chauls","company":"Verizon","title":"XR Partnerships, Product Innovation","fullTitle":"XR Partnerships, Product Innovation, Verizon"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2023/01/road-to-alm-with-lotame-2-768x384-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Road to ALM with Lotame</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="783402903" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/783402903?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>There’s no shortage of pains in digital advertising today – from siloed data to protecting consumer privacy and the threats to addressable advertising. Every day introduces a new complication to how we engage with our existing consumers and find our next best costumers. Join David Cohen, CEO, IAB; Andy Monfried, CEO, Lotame; and Alex Theriault, GM, Spherical, as they gear up for this year’s <strong><span style="color: #ff0000;"><a href="https://www.iab.com/events/alm-2023/">Annual Leadership Meeting (ALM)</a></span></strong> and discuss approaches that can unlock the power and potential of our industry.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/01/road-to-alm-with-lotame-2-768x384-640x360.png" data-video-date="Jan 11, 2023 / 2:00 - 2:30 PM EST" data-video-title="Road to ALM with Lotame" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/03\/david-cohen-6-e1588777337524-250x250-40x40.png","name":"David Cohen","company":"IAB","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/andy-monfried1-250x250-40x40.png","name":"Andy Monfried","company":"Lotame","title":"Chief Executive Officer and Founder","fullTitle":"Chief Executive Officer and Founder, Lotame"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/08\/alexandra-theriault-2-250x250-40x40.png","name":"Alex Theriault","company":"Spherical","title":"General Manager","fullTitle":"General Manager, Spherical"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/12/retail-media-2023-outlook-how-cyber-5-performance-can-provide-insights-into-next-year-2-768x383-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Retail Media 2023 Outlook - How Cyber 5 Performance Can Provide Insights into Next Year</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="781598504" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/781598504?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>How did inflation impact year-over-year sales growth during Cyber 5? How are brands activating differently against various retail media networks? What role will excess inventory and pricing power play in 2023? Do we think smaller discount percentages but with more products being discounted will continue? Join Jeffrey Bustos, VP, Programmatic+Data Center at IAB, Alicia Esposito, VP, Content at Retail TouchPoints, Nathan Rigby, Co-Founder of Analytic Index, and John Willkom, SVP, Head of eCommerce at The Mars Agency as they tackle these questions and share thoughts on how Cyber 5 performance can provide insights into 2023.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/12/retail-media-2023-outlook-how-cyber-5-performance-can-provide-insights-into-next-year-2-768x383-640x360.png" data-video-date="Dec 21, 2022 / 2:00 - 2:30 PM EST" data-video-title="Retail Media 2023 Outlook - How Cyber 5 Performance Can Provide Insights into Next Year" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/alicia-esposito-250x250-40x40.jpg","name":"Alicia Esposito","company":"Retail TouchPoints","title":"Vice President of Content","fullTitle":"Vice President of Content, Retail TouchPoints"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/nathan-rigby-250x250-40x40.png","name":"Nathan Rigby","company":"Analytic Index","title":"Co-Founder","fullTitle":"Co-Founder, Analytic Index"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/john-willkom-250x250-40x40.jpg","name":"John Willkom","company":"The Mars Agency","title":"Senior Vice President, Head of Global Ecommerce","fullTitle":"Senior Vice President, Head of Global Ecommerce, The Mars Agency"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/12/an-introduction-to-pam-zucker-2-768x430-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">An Introduction to Pam Zucker</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="778984292" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/778984292?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB for today’s episode of IAB There as she introduces Pam Zucker — the new Chief Strategy Officer at IAB. Pam is a respected veteran of the media and marketing industry and a proven media strategist across digital, programmatic, and traditional platforms. Sheryl and Pam will discuss career highs (and lows), major influences, the biggest challenges facing the industry today and Pam’s hopes and goals for the coming year.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/12/an-introduction-to-pam-zucker-2-768x430-640x360.png" data-video-date="Dec 15, 2022 / 2:00 - 2:30 PM EST" data-video-title="An Introduction to Pam Zucker" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/sheryl-goldstein-e1570828457123-250x250-40x40.jpg","name":"Sheryl Goldstein","company":"IAB","title":"Executive Vice President, Chief Industry Growth Officer","fullTitle":"Executive Vice President, Chief Industry Growth Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/pam-zucker-2-40x40.png","name":"Pam Zucker","company":"IAB","title":"Chief Strategy Officer","fullTitle":"Chief Strategy Officer, IAB"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/12/leveraging-first-party-data-turning-data-scavengers-into-data-harvesters-3-e1672788082377-768x384-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Leveraging First Party Data: Turning Data Scavengers into Data Harvesters</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="776731697" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/776731697?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Angelina Eng, VP, Measurement & Attribution at IAB and Amol Waishampayan, Chief Product Officer at FullThrottle for a discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/12/leveraging-first-party-data-turning-data-scavengers-into-data-harvesters-3-e1672788082377-768x384-640x360.png" data-video-date="Dec 7, 2022 / 2:00 - 2:30 PM EST" data-video-title="Leveraging First Party Data: Turning Data Scavengers into Data Harvesters" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/amol-waishampayan-2-250x250-40x40.png","name":"Amol Waishampayan","company":"FullThrottle","title":"Chief Product Officer","fullTitle":"Chief Product Officer, FullThrottle"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/11/retail-media-growth-in-latam-2-768x389-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Retail Media Growth in LATAM</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="771716252" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/771716252?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Jeffrey Bustos, VP Programmatic+Data Center at IAB, Matteo Ceurvels, Senior Analyst, Latin America & Spain at eMarketer | Insider Intelligence, and Pablo Garcia, Marketing VP at Mercado Libre for a discussion on the 3rd Wave of Digital Advertising: Retail Media and how it is accelerating e-commerce growth across LATAM.</p> <ul> <li>Understand what the landscape of retail media is and which countries in Latin America are seeing the fastest adoption.</li> <li>Learn how leading industries are taking advantage of retail media and where brands are seeing the biggest growth.</li> <li>Dig into ad formats available and strategies brands are activating that are seeing success across retail media.</li> </ul> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/11/retail-media-growth-in-latam-2-768x389-640x360.png" data-video-date="Nov 30, 2022 / 2:00 - 2:30 PM EST" data-video-title="Retail Media Growth in LATAM" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/matteo-40x40.png","name":"Matteo Ceurvels","company":"eMarketer | Insider Intelligence","title":"Senior Analyst, Latin America & Spain","fullTitle":"Senior Analyst, Latin America & Spain, eMarketer | Insider Intelligence"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/pablo-garcia1-250x250-40x40.png","name":"Pablo Garcia","company":"Mercado Libre","title":"Vice President, Marketing Commerce","fullTitle":"Vice President, Marketing Commerce, Mercado Libre"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/11/identity-privacy-and-the-future-of-data-driven-tv-2-e1672787894254-768x389-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Identity, Privacy, and the Future of Data Driven TV</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="769594914" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/769594914?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Jeffrey Bustos, VP, Programmatic and Data Center at IAB and Jason Manningham, CEO, Blockgraph as they discuss how to safely, securely, and transparently manage audience intelligence and data partnerships as well as how to create a better and more sustainable TV advertising ecosystem.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/11/identity-privacy-and-the-future-of-data-driven-tv-2-e1672787894254-768x389-640x360.png" data-video-date="Nov 16, 2022 / 2:00 - 2:30 PM EST" data-video-title="Identity, Privacy, and the Future of Data Driven TV" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/jason-manningham-2-250x250-40x40.jpg","name":"Jason Manningham","company":"Blockgraph","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, Blockgraph"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/11/the-universal-potential-of-context-creative-and-attention-2-768x389-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">The Universal Potential of Context, Creative, and Attention</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="766624761" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/766624761?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>The focus on the attention economy in digital advertising is becoming sharper. With the advent of the cookie and personal data, successful marketing campaigns will need to capture the consumer’s mind through creative, context, and attention. Join Angelina Eng, VP, Measurement & Attribution at IAB, Phil Schraeder, CEO GumGum and Rob Hall, CEO Playground xyz as they discuss how contextual technology, attention measurement, and optimization solutions are being combined to help advertisers future proof their attribution strategies by moving beyond basic viewability metrics to better understand the true effectiveness of digital campaigns.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/11/the-universal-potential-of-context-creative-and-attention-2-768x389-640x360.png" data-video-date="Nov 10, 2022 / 2:00 - 2:30 PM EST" data-video-title="The Universal Potential of Context, Creative, and Attention" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/themes\/iab\/assets\/img\/no-user.jpg","name":"Angelina Eng","company":null,"title":"Vice President, Measurement & Attribution","fullTitle":"Vice President, Measurement & Attribution"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/02\/phil-schraeder1-250x250-40x40.png","name":"Phil Schraeder","company":"GumGum","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, GumGum"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/rob-hall-2-250x250-40x40.png","name":"Rob Hall","company":"Playground xyz","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, Playground xyz"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/08/where-have-all-the-women-gone-theyre-doing-it-for-themselves-brought-to-you-by-the-iab-inclusion-institute-768x388-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Where Have All The Women Gone? They're Doing It for Themselves</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="729719214" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/729719214?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p><em><strong>Special Encore Presentation, brought to you by the IAB Inclusion Institute</strong></em><br /> Women have been particularly affected by the upheaval from the pandemic and many have left the workforce. They are burnt out and exhausted from the ongoing work responsibilities that don’t necessarily fulfill, satisfy, or create happiness. And, a good deal of professional women have attributed their exit to non-inclusive behavior such as discrimination, pay gaps, and toxic work environments. Join Sheryl Goldstein, EVP, Chief Growth Officer at IAB, Laura Lasiter, CEO of Strategy Source, Colleen Riley Eyges, Founder and CEO of Antidote Liquors, and Kristen Standish, Founder and CEO of RazHer Collaborative as they discuss how women are reevaluating and reassessing their lives, their careers, and their priorities… and doing it for themselves.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/08/where-have-all-the-women-gone-theyre-doing-it-for-themselves-brought-to-you-by-the-iab-inclusion-institute-768x388-640x360.png" data-video-date="Nov 2, 2022 / 2:00 - 2:30 PM EST" data-video-title="Where Have All The Women Gone? They're Doing It for Themselves" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/sheryl-goldstein-e1570828457123-250x250-40x40.jpg","name":"Sheryl Goldstein","company":"IAB","title":"Executive Vice President, Chief Industry Growth Officer","fullTitle":"Executive Vice President, Chief Industry Growth Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/laura-lasiter-2-40x40.png","name":"Laura Lasiter","company":"Strategy Source","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, Strategy Source"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/colleen-riley-eyges-250x250-40x40.png","name":"Colleen Riley Eyges","company":"Antidote Liquors LLC","title":"Founder and Chief Executive Officer","fullTitle":"Founder and Chief Executive Officer, Antidote Liquors LLC"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/kristen-standish1-250x250-40x40.png","name":"Kristen Standish","company":"RazHer Collaborative","title":"Founder and Chief Executive Officer","fullTitle":"Founder and Chief Executive Officer, RazHer Collaborative"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/10/a-deep-dive-into-the-2022-iab-state-of-data-part-ii-report-2-768x388-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">A Deep Dive into the 2022 IAB State of Data Part II Report</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="757698530" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/757698530?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>The 2022 IAB State of Data Report raised alarm bells when its assessment indicated a lack of industry readiness for the field-altering changes coming up in measurement and addressability. Advertisers are on the brink of losing their ability to measure campaigns and there is no consensus on what to do next. Join Jeffrey Bustos, Vice President, Programmatic+Data Center at IAB and Ram Padmanabhan, Senior Vice President, Decision Sciences at Havas Media Group as they discuss findings from the latest <a href="https://em.iab.com/Nzg2LUxCRC01MzMAAAGHinC_41uyKpw8LBl0uFSSxGIuxMC5VRGGRJJIRJyKPt8ZTe9mL01JiNDAtitN8tWeoV4moDY=">IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape</a> report, the impending disruptions that will sweep the entire media and advertising landscape, and how marketers and publishers are adapting to consumer privacy and working with first and third-party partners.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/10/a-deep-dive-into-the-2022-iab-state-of-data-part-ii-report-2-768x388-640x360.png" data-video-date="Oct 19, 2022 / 2:00 - 2:30 PM EST" data-video-title="A Deep Dive into the 2022 IAB State of Data Part II Report" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/ram-padmanabhan-3-e1719500923409-40x40.png","name":"Ram Padmanabhan","company":"Havas Media Network","title":"Managing Partner, Head of CSA North America","fullTitle":"Managing Partner, Head of CSA North America, Havas Media Network"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/10/using-data-science-to-reconcile-multiple-partial-sources-of-truth-in-digital-media-3-e1672788277746-768x390-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Using Data Science to Reconcile Multiple Partial Sources of Truth in Digital Media</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="754840269" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/754840269?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Angelina Eng, Vice President, Measurement and Attribution at IAB, Josh Alvernia, Co-Founder and Chief Executive Officer at Clue and Charles Manning, Founder and Chief Executive Officer at Kochava, as they discuss how marketers can get the clearest vision of the consumer/customer journey with a first-party and analytics strategy during a time when the media industry is increasingly reliant on privacy-forward, brand-owned datasets for insight.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/10/using-data-science-to-reconcile-multiple-partial-sources-of-truth-in-digital-media-3-e1672788277746-768x390-640x360.png" data-video-date="Oct 6, 2022 / 2:00 - 2:30 PM EST" data-video-title="Using Data Science to Reconcile Multiple Partial Sources of Truth in Digital Media" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/10\/josh-alvernia-250x250-40x40.png","name":"Josh Alvernia","company":"Clue","title":"Co-Founder and Chief Executive Officer","fullTitle":"Co-Founder and Chief Executive Officer, Clue"},{"photo":"https:\/\/www.iab.com\/wp-content\/themes\/iab\/assets\/img\/no-user.jpg","name":"Angelina Eng","company":null,"title":"Vice President, Measurement & Attribution","fullTitle":"Vice President, Measurement & Attribution"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/10\/charles-manning-3-scaled-e1713455725911-500x500-40x40.jpeg","name":"Charles Manning","company":"Kochava","title":"Founder and CEO","fullTitle":"Founder and CEO, Kochava"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/09/iab-inclusion-institute-and-cannes-can-diversity-collective-paying-it-forward-2-768x388-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">IAB Inclusion Institute and Cannes Can: Diversity Collective – Paying It Forward</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="742776420" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/742776420?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>In this episode, Carryl Pierre-Drews, Executive Vice President, Chief Marketing Officer at IAB joins Adrianne Smith, Chief Diversity and Inclusion Officer FleishmanHillard and founder of the Cannes Can: Diversity Collective (CC:DC) and Adwoa Ayesu, Influencer Marketing Manager to discuss the mission behind both the IAB Inclusion Institute and the CC: DC as well as the combined efforts to create and contribute to a more diverse, equitable, and inclusive industry which included providing a once in a lifetime opportunity for a young marketer to receive a week of unprecedented senior leadership exposure and on-site educational seminars at the Cannes Lions Festival of Creativity.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/09/iab-inclusion-institute-and-cannes-can-diversity-collective-paying-it-forward-2-768x388-640x360.png" data-video-date="Sep 28, 2022 / 2:00 - 2:30 PM EST" data-video-title="IAB Inclusion Institute and Cannes Can: Diversity Collective – Paying It Forward" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/09\/adwoa-ayesu1-250x250-40x40.png","name":"Adwoa Ayesu","company":"","title":"Influencer Marketing Manager","fullTitle":"Influencer Marketing Manager"},{"photo":"https:\/\/www.iab.com\/wp-content\/themes\/iab\/assets\/img\/no-user.jpg","name":"Carryl Pierre-Drews","company":"IAB","title":"Executive Vice President, Chief Marketing Officer","fullTitle":"Executive Vice President, Chief Marketing Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/09\/adrianne-smith-2-250x250-40x40.png","name":"Adrianne Smith","company":"FleishmanHillard","title":"Chief Diversity and Inclusion Officer","fullTitle":"Chief Diversity and Inclusion Officer, FleishmanHillard"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/08/road-to-audience-connect-with-blis-768x434-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Road to Audience Connect with Blis</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="740473549" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/740473549?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>With yet another delay in Google’s third-party cookie disappearance, many marketers are continuing to view the deprecation of personal data as a hypothetical issue still on the horizon. But while everyone is so focused on the ‘almighty cookie,’ they’re missing the more pressing issue: identifiers are already disappearing, and right now, 46% of US audiences on mobile and 40% of US audiences on desktop are being missed. This is a ‘today’ problem that’s already affecting the reach – and quality – of campaigns. In this episode, Jeffrey Bustos, VP Programmatic + Data at IAB and Diane Perlman, CMO at Blis, provide a sneak peek into their Audience Connect session which will help marketers imagine what their audiences will look like in the privacy-first landscape, and what they can do now to get those missing audiences back on the plan.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/08/road-to-audience-connect-with-blis-768x434-640x360.png" data-video-date="Aug 24, 2022 / 2:00 - 2:30 PM EST" data-video-title="Road to Audience Connect with Blis" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/diane-perlman1-250x250-40x40.png","name":"Diane Perlman","company":"Blis","title":"Chief Marketing Officer","fullTitle":"Chief Marketing Officer, Blis"}]" data-video-sponsors="[{"sponsorType":" Sponsor","url":"#","image":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/07\/blis-logo.png"}]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/08/get-in-the-game-2-768x431-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Get in the Game</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="736261422" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/736261422?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Zoe Soon, VP Experience Center at IAB and Jonathan Stringfield, Vice President, Global Business Research and Marketing at Activision Blizzard as they discuss Jonathan’s new book, “Get in the Game”, which is about the importance of understanding the unique ways consumers interact with games and virtual worlds and how marketers need to level up their businesses with Gaming, eSports, and Emerging Technologies in order to connect with these consumers.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/08/get-in-the-game-2-768x431-640x360.png" data-video-date="Aug 17, 2022 / 2:00 - 2:30 PM EST" data-video-title="Get in the Game" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/Zoe-Soon-IAB-792-x-792-Round-250x250-40x40.png","name":"Zoe Soon","company":"IAB","title":"Vice President, Experience","fullTitle":"Vice President, Experience, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/10\/jonathan-stringfield-250x250-40x40.png","name":"Jonathan Stringfield","company":"Activision Blizzard Media","title":"Vice President, Global Business Research and Marketing","fullTitle":"Vice President, Global Business Research and Marketing, Activision Blizzard Media"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/08/where-have-all-the-women-gone-theyre-doing-it-for-themselves-brought-to-you-by-the-iab-inclusion-institute-768x388-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Where Have All The Women Gone? They're Doing It for Themselves, brought to you by the IAB Inclusion Institute</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="729719214" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/729719214?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Women have been particularly affected by the upheaval from the pandemic and many have left the workforce. The domestic burden of caring for children and/or relatives and homeschooling are widely believed to account for the record number of women leaving. Many women are also burned out and exhausted from the ongoing work responsibilities that don’t necessarily fulfill, satisfy, or create happiness. And finally, a good deal of professional women have attributed their exit from the workforce to non-inclusive behavior such as discrimination, pay gaps, and toxic work environments. Join Sheryl Goldstein, EVP, Chief Growth Officer at IAB, Kristen Standish, Founder and CEO of RazHer Collaborative, Colleen Riley Eyges, Founder and CEO of Antidote Liquors, and Laura Lasiter, CEO of Strategy Source as they discuss how women are reevaluating and reassessing their lives, their careers, and their priorities… and doing it for themselves.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/08/where-have-all-the-women-gone-theyre-doing-it-for-themselves-brought-to-you-by-the-iab-inclusion-institute-768x388-640x360.png" data-video-date="Aug 3, 2022 / 2:00 - 2:30 PM EST" data-video-title="Where Have All The Women Gone? They're Doing It for Themselves, brought to you by the IAB Inclusion Institute" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/sheryl-goldstein-e1570828457123-250x250-40x40.jpg","name":"Sheryl Goldstein","company":"IAB","title":"Executive Vice President, Chief Industry Growth Officer","fullTitle":"Executive Vice President, Chief Industry Growth Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/laura-lasiter-2-40x40.png","name":"Laura Lasiter","company":"Strategy Source","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, Strategy Source"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/colleen-riley-eyges-250x250-40x40.png","name":"Colleen Riley Eyges","company":"Antidote Liquors LLC","title":"Founder and Chief Executive Officer","fullTitle":"Founder and Chief Executive Officer, Antidote Liquors LLC"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/kristen-standish1-250x250-40x40.png","name":"Kristen Standish","company":"RazHer Collaborative","title":"Founder and Chief Executive Officer","fullTitle":"Founder and Chief Executive Officer, RazHer Collaborative"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/07/data-consent-and-the-customer-value-exchange-2-768x382-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Data, Consent, and the Customer Value Exchange</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="725421693" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" title="IAB THERE" src="https://player.vimeo.com/video/725421693?h=d12e92a1e3&badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>" data-video-overview="<p>In today’s session, titled “Data, Consent, and the Customer Value Exchange”, Angelina Eng, Vice President, Measurement & Attribution at IAB and Kevin Whitcher, Vice President, Enterprise Apps at DISQO, discuss consent, identity, and how marketers can evolve beyond third party cookies and build a trusted value exchange with consumers.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/07/data-consent-and-the-customer-value-exchange-2-768x382-640x360.png" data-video-date="Jul 13, 2022 / 2:00 - 2:30 PM EST" data-video-title="Data, Consent, and the Customer Value Exchange" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/07\/kevin-whiticher-250x250-40x40.png","name":"Kevin Whitcher","company":"DISQO","title":"Vice President, Enterprise Apps","fullTitle":"Vice President, Enterprise Apps, DISQO"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/06/what-marketers-need-to-know-now-about-ctv-2-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">What Marketers Need to Know NOW About CTV</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="716510226" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" title="IAB THERE" src="https://player.vimeo.com/video/716510226?h=af2fef4575&badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div> <script src="https://player.vimeo.com/api/player.js"></script>" data-video-overview="<p>Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with higher expectations. Continuous innovation, which has been at the heart of CTV’s success, has created more opportunities for better user/viewer experiences than traditional TV. But what about the advertiser experience? With changing viewer behaviors, it’s been a challenge for advertisers to follow viewers and create successful ad experiences. Join Libby Morgan, Chief Strategy Officer at IAB and Joel Cox, Co-Founder and Executive Vice President of Strategy & Innovation at Strategus as they discuss the immense popularity and impact of CTV right now, and how advertisers need to respond to this shifting marketplace.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/06/what-marketers-need-to-know-now-about-ctv-2-640x360.png" data-video-date="Jun 29, 2022 / 2:00 - 2:30 PM EST" data-video-title="What Marketers Need to Know NOW About CTV" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/06\/joel-cox-250x250-40x40.jpg","name":"Joel Cox","company":"Strategus","title":"Co-Founder and EVP, Strategy and Innovation","fullTitle":"Co-Founder and EVP, Strategy and Innovation, Strategus"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/11\/libby-morgan-4-250x250-40x40.png","name":"Libby Morgan","company":"IAB","title":"SVP, Chief Strategy Officer","fullTitle":"SVP, Chief Strategy Officer, IAB"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/06/what-does-it-mean-to-be-a-black-woman-in-advertising-and-media-3-768x380-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">What Does it Mean to be a Black Woman in Advertising and Media (Encore)</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="652160871" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/652160871?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div> " data-video-overview="<p><em><strong>Brought to you by the IAB Inclusion Institute as a special encore episode in celebration of Juneteenth</strong></em></p> <p>The advertising and media industries have long been lacking in diversity and representation — for both color and women. Join Sheryl Goldstein, Executive Vice President, Chief Industry Growth Officer, and special guests Jasmine Cogdell, Patrice Drew, and Stephanie Lawrence, as they come together to discuss their personal experiences, how things have changed since they first started and, what it means to be a Black Woman in Advertising & Media.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/06/what-does-it-mean-to-be-a-black-woman-in-advertising-and-media-3-768x380-640x360.png" data-video-date="Jun 22, 2022 / 2:00 - 2:30 PM EST" data-video-title="What Does it Mean to be a Black Woman in Advertising and Media (Encore)" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/10\/jasmine-cogdell-250x250-40x40.png","name":"Jasmine Cogdell","company":"Blacktag","title":"Director of Marketing","fullTitle":"Director of Marketing, Blacktag"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/12\/patrice-drew-250x250-40x40.png","name":"Patrice Drew","company":"Matterkind","title":"Vice President, Global Client Partner ","fullTitle":"Vice President, Global Client Partner , Matterkind"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/sheryl-goldstein-e1570828457123-250x250-40x40.jpg","name":"Sheryl Goldstein","company":"IAB","title":"Executive Vice President, Chief Industry Growth Officer","fullTitle":"Executive Vice President, Chief Industry Growth Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/12\/stephanie-lawrence-250x250-40x40.jpg","name":"Stephanie Lawrence","company":"Nextdoor","title":"Client Partner","fullTitle":"Client Partner, Nextdoor"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-image"> <img src="https://www.iab.com/wp-content/uploads/2022/06/consumer-journey-advertising-needs-a-reality-check-2-768x480-640x360.png" alt="Video thumbnail"> </div> </div> <div class="side-video-description"> <div class="video-title">Consumer Journey Advertising Needs a Reality Check</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="711772329" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/711772329?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Full-funnel or Consumer Journey Advertising is the new mantra in the media world. But just because publishers claim that they can reach your audience across different stages of the purchase journey within their captive environment doesn’t necessarily mean that this approach to media planning and activation will pass muster for media scale, insights, and accountability. Join Angelina Eng, Vice President, Measurement & Attribution at IAB and Seraj Bharwani, Chief Strategy Officer at AcuityAds, as they discuss advertiser expectations for discovery, testing and insight generation that make journey advertising a worthwhile investment for brands.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/06/consumer-journey-advertising-needs-a-reality-check-2-768x480-640x360.png" data-video-date="Jun 2, 2022 / 2:00 - 2:30 PM EST" data-video-title="Consumer Journey Advertising Needs a Reality Check" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2015\/10\/seraj-bharwani-16-250x250-40x40.jpg","name":"Seraj Bharwani","company":"AcuityAds","title":"Chief Strategy Officer","fullTitle":"Chief Strategy Officer, AcuityAds"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"}]" data-video-sponsors="[]" ></div> </div> </div> </div> <div class="video-details"> <div class="video-details-left-col"> <div class="video-date"></div> <div class="video-title"></div> <div class="video-subtitle"></div> <div class="video-chatlink uk-hidden"> <a class="uk-flex uk-flex-middle uk-margin join-chat-link" href="#chaturl" target="_blank"> <div class="iabicon-arrow-in-circle-right bold text-red"></div> <div>Join Live Stream Chat</div> </a> </div> <div class="video-content-wrapper"> <div class="video-overview uk-hidden@m"></div> <div class="video-sponsors uk-hidden"> <div class="video-sponsors-title">SPONSORED BY</div> <div class="video-sponsors-list"> </div> </div> <div class="video-overview uk-visible@m"></div> </div> </div> <div class="video-details-right-col"> <div class="video-speakers"> <div class="video-speakers-title uk-hidden">Speakers</div> <div class="video-speakers-list"> </div> </div> </div> </div>  <div class="video-browser video-browser-mobile uk-margin-medium uk-hidden@m"> <div class="side-videos" data-activate-on-click> <div class="side-video-header">Related Videos</div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">How Are Retailers Monetizing Data</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="828094348" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/828094348?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>To become more customer centric, retailers must leverage data to create a 360-degree view of their customers by understanding who they are, what they buy, and what they need. Building insights on individual behavior is valuable to create personalized shopping experiences, shorten the decision cycles, and improve brand loyalty. Understanding and maximizing data potential to be monetized is the basis of a successful business strategy for setting up retail media.</p> <p>In this episode, thought leaders from IAB, Carrefour, Criteo, LiveRamp, and PubMatic will discuss strategy & ad product development responsible for the long-term positioning of the business and its USP, building the core with all relevant sales and ad ops functionalities, and much more.</p> <p><strong>Interested in other Retail Media topics?</strong> IAB is hosting IAB Connected Commerce Summit: Retail Reimagined on September 13 for the first time – <a href="https://www.iab.com/events/2023-iab-connected-commerce-summit/">Register Now</a>!</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/06/how-are-retailers-monetizing-data-2-768x384-640x360.png" data-video-date="Jun 15, 2023 / 2:00 - 2:30 PM EST" data-video-title="How Are Retailers Monetizing Data" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/cristiana-leal1-250x250-40x40.png","name":"Cristiana Leal","company":"Carrefour","title":"Director, Retail Media & Data Monetization","fullTitle":"Director, Retail Media & Data Monetization, Carrefour"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/alex-crowe-250x250-40x40.jpeg","name":"Alex Crowe","company":"Criteo","title":"Global VP, Omnichannel Strategy","fullTitle":"Global VP, Omnichannel Strategy, Criteo"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/11\/daniella-harkins-3-250x250-40x40.jpg","name":"Daniella Harkins","company":"LiveRamp","title":"SVP, GTM","fullTitle":"SVP, GTM, LiveRamp"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/hashim-mian-2-40x40.jpeg","name":"Hash Mian","company":"PubMatic","title":"VP of Commerce Media","fullTitle":"VP of Commerce Media, PubMatic"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Navigating the Privacy Landscape</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="821389519" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/821389519?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Michael Hahn, EVP & General Counsel, IAB and IAB Tech Lab; and Adform’s Anders Pilgaard Andersen, SVP, General Counsel; and Elena Turtureanu, VP, Legal and Privacy Compliance as they discuss the opportunities (and concerns) for marketers with the new State Privacy Laws as well as how to navigate today’s ever evolving Privacy Landscape… both in Europe and the U.S.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/05/navigating-the-privacy-landscape-2-768x432-640x360.jpg" data-video-date="May 18, 2023 / 2:00 - 2:30 PM EST" data-video-title="Navigating the Privacy Landscape" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/02\/Michael-Hahn-Headshot-February-2020-scaled-e1582062333902-250x250-40x40.jpg","name":"Michael Hahn","company":"IAB and IAB Tech Lab","title":"Executive Vice President and General Counsel","fullTitle":"Executive Vice President and General Counsel, IAB and IAB Tech Lab"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/05\/anders-pilgaard-andersen-2-250x250-40x40.png","name":"Anders Pilgaard Andersen","company":"Adform","title":"EVP, General Counsel","fullTitle":"EVP, General Counsel, Adform"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/04\/elena-turtureanu-2-250x250-40x40.png","name":"Elena Turtureanu","company":"Adform","title":"VP, Legal and Privacy Compliance","fullTitle":"VP, Legal and Privacy Compliance, Adform"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Viewing Success with In-Game Advertising Through the Programmatic Lens</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="817392324" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/817392324?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>It’s no secret that the consumer journey has increasingly become fragmented. However, there is one channel that has been able to capture the lion share of those consumers — video games. Gaming has become the largest entertainment channel, with over 3 billion people playing games worldwide. However, this ever-growing market is falling short on budget lines, making up less than 5% of advertising spend.</p> <p>In this episode of IAB There: Viewing Success with In-Game Advertising Through the Programmatic Lens, Andrew Cassin, Senior Director of Agency & Enterprise Partnerships at Equativ, is joined by Aditi Ramesh, Director of Programmatic US at Anzu.io, to discuss IAB’s recent research release, “<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fem.iab.com%2fNzg2LUxCRC01MzMAAAGLV4yBrl20LlQfUPIZP1dvoges7Ndx-cXF3g9VYmCNJ2bHqUZ7pdbPf5PtUK2EIWFUjsQD1_k%3d&c=E,1,JOmbQcjgXisdWOOA9DuMfdmQLnngCFt3iJp7jMjoQ4pjEjp4A3tetAPuwS14Ba70PFsasEWHFP4-jHwi_U0GWo7aRrxqiZBFmffxITFTp7HNhMjWQw,,&typo=1"><u>Finding Success with In-game Advertising: Perceptions of Buyers and Sellers</u></a>” and provide insight on how these misperceptions are being addressed from a programmatic point of view.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/04/viewing-success-with-in-game-advertising-through-the-programmatic-lens-2-640x360.png" data-video-date="Apr 26, 2023 / 2:00 - 2:30 PM EST" data-video-title="Viewing Success with In-Game Advertising Through the Programmatic Lens" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/02\/derek-j-smith-5-e1710262029926-500x500-40x40.png","name":"Derek J. Smith","company":"IAB","title":"Senior Specialist, Experience Center","fullTitle":"Senior Specialist, Experience Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/04\/andrew-cassin1-250x250-40x40.jpg","name":"Andrew Cassin","company":"Equativ","title":"Senior Director, Agency & Enterprise Partnerships, Americas","fullTitle":"Senior Director, Agency & Enterprise Partnerships, Americas, Equativ"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/04\/aditi-ramesh1-250x250-40x40.jpg","name":"Aditi Ramesh","company":"Anzu","title":"Director, Programmatic","fullTitle":"Director, Programmatic, Anzu"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">The New Addressability Landscape</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="804040955" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/804040955?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Angelina Eng, VP, Measurement, Attribution and Data Center at IAB and Alex Theriault, GM of Lotame’s Spherical for this week’s episode, titled “The New Addressability Landscape,” where they’ll be discussing the outcomes of IAB’s<strong> 2023 Annual Leadership Meeting</strong> as well as important industry topics including data connectivity solutions and the future of measurement and addressability.</p> <p>You can watch the previously aired <a href="https://www.iab.com/video/road-to-alm-with-lotame/"><strong>IAB There: Road to ALM with Lotame</strong></a> if you’d like to learn more about the challenges the digital industry is facing and what Lotame/Spherical are doing to address such obstacles.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/04/the-new-addressability-landscape-2-768x427-640x360.png" data-video-date="Apr 13, 2023 / 2:00 - 2:30 PM EST" data-video-title="The New Addressability Landscape" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/08\/alexandra-theriault-2-250x250-40x40.png","name":"Alex Theriault","company":"Spherical","title":"General Manager","fullTitle":"General Manager, Spherical"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Retail Media Online to In-Store Attribution</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="799238754" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/799238754?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>The discussion audio starts at 1:47. Jeffrey Bustos’ introductory question, which is cut off, is: <em>What are the measurement challenges for in-store attribution of online media?</em> We apologize for the technical difficulties.</p> <p>In this episode, industry leaders dive into “Retail Media Online to In-Store Attribution”. Retail media’s capability to provide closed-loop measurement makes it a competitive and alluring opportunity for brands. We will be discussing what are the existing challenges of offline sales attribution of data. How retailers are solving for the integration of online and offline attribution. How brands are leveraging innovations in measurement and attribution to close the loop with in-store for a complete picture.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/03/retail-media-online-to-in-store-attribution-2-768x396-640x360.png" data-video-date="Mar 2, 2023 / 2:00 - 2:30 PM EST" data-video-title="Retail Media Online to In-Store Attribution" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/02\/andrew-lipsman-3-500x500-40x40.png","name":"Andrew Lipsman","company":"Media, Ads + Commerce ","title":"Founder & Chief Analyst","fullTitle":"Founder & Chief Analyst, Media, Ads + Commerce "},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2024\/07\/elizabeth-marson-40x40.jpg","name":"Elizabeth Marsten","company":"Tinuiti","title":"VP, Commerce Media, Innovation and Growth","fullTitle":"VP, Commerce Media, Innovation and Growth, Tinuiti"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/02\/ellen-mulryan-2-250x250-40x40.png","name":"Ellen Mulryan","company":"The Trade Desk","title":"Senior Director, Retail Data Partnerships","fullTitle":"Senior Director, Retail Data Partnerships, The Trade Desk"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/cara-pratt-4-250x250-40x40.jpg","name":"Cara Pratt","company":"Kroger Precision Marketing","title":"Senior Vice President ","fullTitle":"Senior Vice President , Kroger Precision Marketing"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Evolution of Data Driven Advertising - Past, Present, and Future</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="794992217" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/794992217?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join IAB’s Angelina Eng, VP, Measurement, Addressability, and Data Center, and Amy Benicewicz, President, LBDigital, for this week’s episode, “The Evolution of Data Driven Advertising – Past, Present and Future”, as they discuss the changes in data driven advertising and how marketers can best use quality data to run better performing campaigns.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/02/evolution-of-data-driven-advertising-past-present-and-future-2-768x390-640x360.png" data-video-date="Feb 15, 2023 / 2:00 - 2:30 PM EST" data-video-title="Evolution of Data Driven Advertising - Past, Present, and Future" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/02\/amy-benicewicz-250x250-40x40.png","name":"Amy Benicewicz","company":"LBDigital","title":"President","fullTitle":"President, LBDigital"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">How 5G and AI Will Accelerate XR Adoption</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="788406555" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/788406555?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Zoe Soon, VP, Experience Center at IAB, Jason Yim, Founder and CEO at Trigger XR, and Niko Chauls, XR Partnerships, Product Innovation at Verizon, as they discuss the promise of 5G technology and how it will transform XR and our overall digital experience in this week’s episode, “How 5G and AI Will Accelerate XR Adoption”.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/01/how-5g-and-ai-will-accelerate-xr-adoption-2-768x385-640x360.png" data-video-date="Feb 1, 2023 / 2:00 - 2:30 PM EST" data-video-title="How 5G and AI Will Accelerate XR Adoption" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/Zoe-Soon-IAB-792-x-792-Round-250x250-40x40.png","name":"Zoe Soon","company":"IAB","title":"Vice President, Experience","fullTitle":"Vice President, Experience, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/09\/jason-yim-3-250x250-40x40.png","name":"Jason Yim","company":"Trigger XR","title":"Founder and Chief Executive Officer","fullTitle":"Founder and Chief Executive Officer, Trigger XR"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/01\/niko-chauls-250x250-40x40.jpg","name":"Niko Chauls","company":"Verizon","title":"XR Partnerships, Product Innovation","fullTitle":"XR Partnerships, Product Innovation, Verizon"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Road to ALM with Lotame</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="783402903" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/783402903?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>There’s no shortage of pains in digital advertising today – from siloed data to protecting consumer privacy and the threats to addressable advertising. Every day introduces a new complication to how we engage with our existing consumers and find our next best costumers. Join David Cohen, CEO, IAB; Andy Monfried, CEO, Lotame; and Alex Theriault, GM, Spherical, as they gear up for this year’s <strong><span style="color: #ff0000;"><a href="https://www.iab.com/events/alm-2023/">Annual Leadership Meeting (ALM)</a></span></strong> and discuss approaches that can unlock the power and potential of our industry.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/01/road-to-alm-with-lotame-2-768x384-640x360.png" data-video-date="Jan 11, 2023 / 2:00 - 2:30 PM EST" data-video-title="Road to ALM with Lotame" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/03\/david-cohen-6-e1588777337524-250x250-40x40.png","name":"David Cohen","company":"IAB","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/andy-monfried1-250x250-40x40.png","name":"Andy Monfried","company":"Lotame","title":"Chief Executive Officer and Founder","fullTitle":"Chief Executive Officer and Founder, Lotame"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/08\/alexandra-theriault-2-250x250-40x40.png","name":"Alex Theriault","company":"Spherical","title":"General Manager","fullTitle":"General Manager, Spherical"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Retail Media 2023 Outlook - How Cyber 5 Performance Can Provide Insights into Next Year</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="781598504" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/781598504?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>How did inflation impact year-over-year sales growth during Cyber 5? How are brands activating differently against various retail media networks? What role will excess inventory and pricing power play in 2023? Do we think smaller discount percentages but with more products being discounted will continue? Join Jeffrey Bustos, VP, Programmatic+Data Center at IAB, Alicia Esposito, VP, Content at Retail TouchPoints, Nathan Rigby, Co-Founder of Analytic Index, and John Willkom, SVP, Head of eCommerce at The Mars Agency as they tackle these questions and share thoughts on how Cyber 5 performance can provide insights into 2023.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/12/retail-media-2023-outlook-how-cyber-5-performance-can-provide-insights-into-next-year-2-768x383-640x360.png" data-video-date="Dec 21, 2022 / 2:00 - 2:30 PM EST" data-video-title="Retail Media 2023 Outlook - How Cyber 5 Performance Can Provide Insights into Next Year" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/alicia-esposito-250x250-40x40.jpg","name":"Alicia Esposito","company":"Retail TouchPoints","title":"Vice President of Content","fullTitle":"Vice President of Content, Retail TouchPoints"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/nathan-rigby-250x250-40x40.png","name":"Nathan Rigby","company":"Analytic Index","title":"Co-Founder","fullTitle":"Co-Founder, Analytic Index"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/john-willkom-250x250-40x40.jpg","name":"John Willkom","company":"The Mars Agency","title":"Senior Vice President, Head of Global Ecommerce","fullTitle":"Senior Vice President, Head of Global Ecommerce, The Mars Agency"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">An Introduction to Pam Zucker</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="778984292" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/778984292?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB for today’s episode of IAB There as she introduces Pam Zucker — the new Chief Strategy Officer at IAB. Pam is a respected veteran of the media and marketing industry and a proven media strategist across digital, programmatic, and traditional platforms. Sheryl and Pam will discuss career highs (and lows), major influences, the biggest challenges facing the industry today and Pam’s hopes and goals for the coming year.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/12/an-introduction-to-pam-zucker-2-768x430-640x360.png" data-video-date="Dec 15, 2022 / 2:00 - 2:30 PM EST" data-video-title="An Introduction to Pam Zucker" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/sheryl-goldstein-e1570828457123-250x250-40x40.jpg","name":"Sheryl Goldstein","company":"IAB","title":"Executive Vice President, Chief Industry Growth Officer","fullTitle":"Executive Vice President, Chief Industry Growth Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/pam-zucker-2-40x40.png","name":"Pam Zucker","company":"IAB","title":"Chief Strategy Officer","fullTitle":"Chief Strategy Officer, IAB"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Leveraging First Party Data: Turning Data Scavengers into Data Harvesters</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="776731697" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/776731697?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Angelina Eng, VP, Measurement & Attribution at IAB and Amol Waishampayan, Chief Product Officer at FullThrottle for a discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/12/leveraging-first-party-data-turning-data-scavengers-into-data-harvesters-3-e1672788082377-768x384-640x360.png" data-video-date="Dec 7, 2022 / 2:00 - 2:30 PM EST" data-video-title="Leveraging First Party Data: Turning Data Scavengers into Data Harvesters" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/amol-waishampayan-2-250x250-40x40.png","name":"Amol Waishampayan","company":"FullThrottle","title":"Chief Product Officer","fullTitle":"Chief Product Officer, FullThrottle"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Retail Media Growth in LATAM</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="771716252" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/771716252?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Jeffrey Bustos, VP Programmatic+Data Center at IAB, Matteo Ceurvels, Senior Analyst, Latin America & Spain at eMarketer | Insider Intelligence, and Pablo Garcia, Marketing VP at Mercado Libre for a discussion on the 3rd Wave of Digital Advertising: Retail Media and how it is accelerating e-commerce growth across LATAM.</p> <ul> <li>Understand what the landscape of retail media is and which countries in Latin America are seeing the fastest adoption.</li> <li>Learn how leading industries are taking advantage of retail media and where brands are seeing the biggest growth.</li> <li>Dig into ad formats available and strategies brands are activating that are seeing success across retail media.</li> </ul> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/11/retail-media-growth-in-latam-2-768x389-640x360.png" data-video-date="Nov 30, 2022 / 2:00 - 2:30 PM EST" data-video-title="Retail Media Growth in LATAM" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/matteo-40x40.png","name":"Matteo Ceurvels","company":"eMarketer | Insider Intelligence","title":"Senior Analyst, Latin America & Spain","fullTitle":"Senior Analyst, Latin America & Spain, eMarketer | Insider Intelligence"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/pablo-garcia1-250x250-40x40.png","name":"Pablo Garcia","company":"Mercado Libre","title":"Vice President, Marketing Commerce","fullTitle":"Vice President, Marketing Commerce, Mercado Libre"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Identity, Privacy, and the Future of Data Driven TV</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="769594914" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/769594914?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Jeffrey Bustos, VP, Programmatic and Data Center at IAB and Jason Manningham, CEO, Blockgraph as they discuss how to safely, securely, and transparently manage audience intelligence and data partnerships as well as how to create a better and more sustainable TV advertising ecosystem.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/11/identity-privacy-and-the-future-of-data-driven-tv-2-e1672787894254-768x389-640x360.png" data-video-date="Nov 16, 2022 / 2:00 - 2:30 PM EST" data-video-title="Identity, Privacy, and the Future of Data Driven TV" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/jason-manningham-2-250x250-40x40.jpg","name":"Jason Manningham","company":"Blockgraph","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, Blockgraph"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">The Universal Potential of Context, Creative, and Attention</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="766624761" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/766624761?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>The focus on the attention economy in digital advertising is becoming sharper. With the advent of the cookie and personal data, successful marketing campaigns will need to capture the consumer’s mind through creative, context, and attention. Join Angelina Eng, VP, Measurement & Attribution at IAB, Phil Schraeder, CEO GumGum and Rob Hall, CEO Playground xyz as they discuss how contextual technology, attention measurement, and optimization solutions are being combined to help advertisers future proof their attribution strategies by moving beyond basic viewability metrics to better understand the true effectiveness of digital campaigns.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/11/the-universal-potential-of-context-creative-and-attention-2-768x389-640x360.png" data-video-date="Nov 10, 2022 / 2:00 - 2:30 PM EST" data-video-title="The Universal Potential of Context, Creative, and Attention" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/themes\/iab\/assets\/img\/no-user.jpg","name":"Angelina Eng","company":null,"title":"Vice President, Measurement & Attribution","fullTitle":"Vice President, Measurement & Attribution"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/02\/phil-schraeder1-250x250-40x40.png","name":"Phil Schraeder","company":"GumGum","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, GumGum"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/rob-hall-2-250x250-40x40.png","name":"Rob Hall","company":"Playground xyz","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, Playground xyz"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Where Have All The Women Gone? They're Doing It for Themselves</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="729719214" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/729719214?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p><em><strong>Special Encore Presentation, brought to you by the IAB Inclusion Institute</strong></em><br /> Women have been particularly affected by the upheaval from the pandemic and many have left the workforce. They are burnt out and exhausted from the ongoing work responsibilities that don’t necessarily fulfill, satisfy, or create happiness. And, a good deal of professional women have attributed their exit to non-inclusive behavior such as discrimination, pay gaps, and toxic work environments. Join Sheryl Goldstein, EVP, Chief Growth Officer at IAB, Laura Lasiter, CEO of Strategy Source, Colleen Riley Eyges, Founder and CEO of Antidote Liquors, and Kristen Standish, Founder and CEO of RazHer Collaborative as they discuss how women are reevaluating and reassessing their lives, their careers, and their priorities… and doing it for themselves.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/08/where-have-all-the-women-gone-theyre-doing-it-for-themselves-brought-to-you-by-the-iab-inclusion-institute-768x388-640x360.png" data-video-date="Nov 2, 2022 / 2:00 - 2:30 PM EST" data-video-title="Where Have All The Women Gone? They're Doing It for Themselves" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/sheryl-goldstein-e1570828457123-250x250-40x40.jpg","name":"Sheryl Goldstein","company":"IAB","title":"Executive Vice President, Chief Industry Growth Officer","fullTitle":"Executive Vice President, Chief Industry Growth Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/laura-lasiter-2-40x40.png","name":"Laura Lasiter","company":"Strategy Source","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, Strategy Source"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/colleen-riley-eyges-250x250-40x40.png","name":"Colleen Riley Eyges","company":"Antidote Liquors LLC","title":"Founder and Chief Executive Officer","fullTitle":"Founder and Chief Executive Officer, Antidote Liquors LLC"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/kristen-standish1-250x250-40x40.png","name":"Kristen Standish","company":"RazHer Collaborative","title":"Founder and Chief Executive Officer","fullTitle":"Founder and Chief Executive Officer, RazHer Collaborative"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">A Deep Dive into the 2022 IAB State of Data Part II Report</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="757698530" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/757698530?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>The 2022 IAB State of Data Report raised alarm bells when its assessment indicated a lack of industry readiness for the field-altering changes coming up in measurement and addressability. Advertisers are on the brink of losing their ability to measure campaigns and there is no consensus on what to do next. Join Jeffrey Bustos, Vice President, Programmatic+Data Center at IAB and Ram Padmanabhan, Senior Vice President, Decision Sciences at Havas Media Group as they discuss findings from the latest <a href="https://em.iab.com/Nzg2LUxCRC01MzMAAAGHinC_41uyKpw8LBl0uFSSxGIuxMC5VRGGRJJIRJyKPt8ZTe9mL01JiNDAtitN8tWeoV4moDY=">IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape</a> report, the impending disruptions that will sweep the entire media and advertising landscape, and how marketers and publishers are adapting to consumer privacy and working with first and third-party partners.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/10/a-deep-dive-into-the-2022-iab-state-of-data-part-ii-report-2-768x388-640x360.png" data-video-date="Oct 19, 2022 / 2:00 - 2:30 PM EST" data-video-title="A Deep Dive into the 2022 IAB State of Data Part II Report" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/ram-padmanabhan-3-e1719500923409-40x40.png","name":"Ram Padmanabhan","company":"Havas Media Network","title":"Managing Partner, Head of CSA North America","fullTitle":"Managing Partner, Head of CSA North America, Havas Media Network"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Using Data Science to Reconcile Multiple Partial Sources of Truth in Digital Media</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="754840269" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/754840269?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Angelina Eng, Vice President, Measurement and Attribution at IAB, Josh Alvernia, Co-Founder and Chief Executive Officer at Clue and Charles Manning, Founder and Chief Executive Officer at Kochava, as they discuss how marketers can get the clearest vision of the consumer/customer journey with a first-party and analytics strategy during a time when the media industry is increasingly reliant on privacy-forward, brand-owned datasets for insight.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/10/using-data-science-to-reconcile-multiple-partial-sources-of-truth-in-digital-media-3-e1672788277746-768x390-640x360.png" data-video-date="Oct 6, 2022 / 2:00 - 2:30 PM EST" data-video-title="Using Data Science to Reconcile Multiple Partial Sources of Truth in Digital Media" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/10\/josh-alvernia-250x250-40x40.png","name":"Josh Alvernia","company":"Clue","title":"Co-Founder and Chief Executive Officer","fullTitle":"Co-Founder and Chief Executive Officer, Clue"},{"photo":"https:\/\/www.iab.com\/wp-content\/themes\/iab\/assets\/img\/no-user.jpg","name":"Angelina Eng","company":null,"title":"Vice President, Measurement & Attribution","fullTitle":"Vice President, Measurement & Attribution"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/10\/charles-manning-3-scaled-e1713455725911-500x500-40x40.jpeg","name":"Charles Manning","company":"Kochava","title":"Founder and CEO","fullTitle":"Founder and CEO, Kochava"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">IAB Inclusion Institute and Cannes Can: Diversity Collective – Paying It Forward</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="742776420" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/742776420?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>In this episode, Carryl Pierre-Drews, Executive Vice President, Chief Marketing Officer at IAB joins Adrianne Smith, Chief Diversity and Inclusion Officer FleishmanHillard and founder of the Cannes Can: Diversity Collective (CC:DC) and Adwoa Ayesu, Influencer Marketing Manager to discuss the mission behind both the IAB Inclusion Institute and the CC: DC as well as the combined efforts to create and contribute to a more diverse, equitable, and inclusive industry which included providing a once in a lifetime opportunity for a young marketer to receive a week of unprecedented senior leadership exposure and on-site educational seminars at the Cannes Lions Festival of Creativity.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/09/iab-inclusion-institute-and-cannes-can-diversity-collective-paying-it-forward-2-768x388-640x360.png" data-video-date="Sep 28, 2022 / 2:00 - 2:30 PM EST" data-video-title="IAB Inclusion Institute and Cannes Can: Diversity Collective – Paying It Forward" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/09\/adwoa-ayesu1-250x250-40x40.png","name":"Adwoa Ayesu","company":"","title":"Influencer Marketing Manager","fullTitle":"Influencer Marketing Manager"},{"photo":"https:\/\/www.iab.com\/wp-content\/themes\/iab\/assets\/img\/no-user.jpg","name":"Carryl Pierre-Drews","company":"IAB","title":"Executive Vice President, Chief Marketing Officer","fullTitle":"Executive Vice President, Chief Marketing Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/09\/adrianne-smith-2-250x250-40x40.png","name":"Adrianne Smith","company":"FleishmanHillard","title":"Chief Diversity and Inclusion Officer","fullTitle":"Chief Diversity and Inclusion Officer, FleishmanHillard"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Road to Audience Connect with Blis</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="740473549" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/740473549?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>With yet another delay in Google’s third-party cookie disappearance, many marketers are continuing to view the deprecation of personal data as a hypothetical issue still on the horizon. But while everyone is so focused on the ‘almighty cookie,’ they’re missing the more pressing issue: identifiers are already disappearing, and right now, 46% of US audiences on mobile and 40% of US audiences on desktop are being missed. This is a ‘today’ problem that’s already affecting the reach – and quality – of campaigns. In this episode, Jeffrey Bustos, VP Programmatic + Data at IAB and Diane Perlman, CMO at Blis, provide a sneak peek into their Audience Connect session which will help marketers imagine what their audiences will look like in the privacy-first landscape, and what they can do now to get those missing audiences back on the plan.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/08/road-to-audience-connect-with-blis-768x434-640x360.png" data-video-date="Aug 24, 2022 / 2:00 - 2:30 PM EST" data-video-title="Road to Audience Connect with Blis" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/jeffrey-bustos-7-500x480-40x40.png","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/diane-perlman1-250x250-40x40.png","name":"Diane Perlman","company":"Blis","title":"Chief Marketing Officer","fullTitle":"Chief Marketing Officer, Blis"}]" data-video-sponsors="[{"sponsorType":" Sponsor","url":"#","image":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/07\/blis-logo.png"}]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Get in the Game</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="736261422" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/736261422?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Join Zoe Soon, VP Experience Center at IAB and Jonathan Stringfield, Vice President, Global Business Research and Marketing at Activision Blizzard as they discuss Jonathan’s new book, “Get in the Game”, which is about the importance of understanding the unique ways consumers interact with games and virtual worlds and how marketers need to level up their businesses with Gaming, eSports, and Emerging Technologies in order to connect with these consumers.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/08/get-in-the-game-2-768x431-640x360.png" data-video-date="Aug 17, 2022 / 2:00 - 2:30 PM EST" data-video-title="Get in the Game" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/Zoe-Soon-IAB-792-x-792-Round-250x250-40x40.png","name":"Zoe Soon","company":"IAB","title":"Vice President, Experience","fullTitle":"Vice President, Experience, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/10\/jonathan-stringfield-250x250-40x40.png","name":"Jonathan Stringfield","company":"Activision Blizzard Media","title":"Vice President, Global Business Research and Marketing","fullTitle":"Vice President, Global Business Research and Marketing, Activision Blizzard Media"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Where Have All The Women Gone? They're Doing It for Themselves, brought to you by the IAB Inclusion Institute</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="729719214" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/729719214?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Women have been particularly affected by the upheaval from the pandemic and many have left the workforce. The domestic burden of caring for children and/or relatives and homeschooling are widely believed to account for the record number of women leaving. Many women are also burned out and exhausted from the ongoing work responsibilities that don’t necessarily fulfill, satisfy, or create happiness. And finally, a good deal of professional women have attributed their exit from the workforce to non-inclusive behavior such as discrimination, pay gaps, and toxic work environments. Join Sheryl Goldstein, EVP, Chief Growth Officer at IAB, Kristen Standish, Founder and CEO of RazHer Collaborative, Colleen Riley Eyges, Founder and CEO of Antidote Liquors, and Laura Lasiter, CEO of Strategy Source as they discuss how women are reevaluating and reassessing their lives, their careers, and their priorities… and doing it for themselves.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/08/where-have-all-the-women-gone-theyre-doing-it-for-themselves-brought-to-you-by-the-iab-inclusion-institute-768x388-640x360.png" data-video-date="Aug 3, 2022 / 2:00 - 2:30 PM EST" data-video-title="Where Have All The Women Gone? They're Doing It for Themselves, brought to you by the IAB Inclusion Institute" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/sheryl-goldstein-e1570828457123-250x250-40x40.jpg","name":"Sheryl Goldstein","company":"IAB","title":"Executive Vice President, Chief Industry Growth Officer","fullTitle":"Executive Vice President, Chief Industry Growth Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/laura-lasiter-2-40x40.png","name":"Laura Lasiter","company":"Strategy Source","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, Strategy Source"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/colleen-riley-eyges-250x250-40x40.png","name":"Colleen Riley Eyges","company":"Antidote Liquors LLC","title":"Founder and Chief Executive Officer","fullTitle":"Founder and Chief Executive Officer, Antidote Liquors LLC"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/08\/kristen-standish1-250x250-40x40.png","name":"Kristen Standish","company":"RazHer Collaborative","title":"Founder and Chief Executive Officer","fullTitle":"Founder and Chief Executive Officer, RazHer Collaborative"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Data, Consent, and the Customer Value Exchange</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="725421693" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" title="IAB THERE" src="https://player.vimeo.com/video/725421693?h=d12e92a1e3&badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>" data-video-overview="<p>In today’s session, titled “Data, Consent, and the Customer Value Exchange”, Angelina Eng, Vice President, Measurement & Attribution at IAB and Kevin Whitcher, Vice President, Enterprise Apps at DISQO, discuss consent, identity, and how marketers can evolve beyond third party cookies and build a trusted value exchange with consumers.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/07/data-consent-and-the-customer-value-exchange-2-768x382-640x360.png" data-video-date="Jul 13, 2022 / 2:00 - 2:30 PM EST" data-video-title="Data, Consent, and the Customer Value Exchange" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/07\/kevin-whiticher-250x250-40x40.png","name":"Kevin Whitcher","company":"DISQO","title":"Vice President, Enterprise Apps","fullTitle":"Vice President, Enterprise Apps, DISQO"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">What Marketers Need to Know NOW About CTV</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="716510226" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" title="IAB THERE" src="https://player.vimeo.com/video/716510226?h=af2fef4575&badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div> <script src="https://player.vimeo.com/api/player.js"></script>" data-video-overview="<p>Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with higher expectations. Continuous innovation, which has been at the heart of CTV’s success, has created more opportunities for better user/viewer experiences than traditional TV. But what about the advertiser experience? With changing viewer behaviors, it’s been a challenge for advertisers to follow viewers and create successful ad experiences. Join Libby Morgan, Chief Strategy Officer at IAB and Joel Cox, Co-Founder and Executive Vice President of Strategy & Innovation at Strategus as they discuss the immense popularity and impact of CTV right now, and how advertisers need to respond to this shifting marketplace.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/06/what-marketers-need-to-know-now-about-ctv-2-640x360.png" data-video-date="Jun 29, 2022 / 2:00 - 2:30 PM EST" data-video-title="What Marketers Need to Know NOW About CTV" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/06\/joel-cox-250x250-40x40.jpg","name":"Joel Cox","company":"Strategus","title":"Co-Founder and EVP, Strategy and Innovation","fullTitle":"Co-Founder and EVP, Strategy and Innovation, Strategus"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/11\/libby-morgan-4-250x250-40x40.png","name":"Libby Morgan","company":"IAB","title":"SVP, Chief Strategy Officer","fullTitle":"SVP, Chief Strategy Officer, IAB"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">What Does it Mean to be a Black Woman in Advertising and Media (Encore)</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="652160871" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/652160871?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div> " data-video-overview="<p><em><strong>Brought to you by the IAB Inclusion Institute as a special encore episode in celebration of Juneteenth</strong></em></p> <p>The advertising and media industries have long been lacking in diversity and representation — for both color and women. Join Sheryl Goldstein, Executive Vice President, Chief Industry Growth Officer, and special guests Jasmine Cogdell, Patrice Drew, and Stephanie Lawrence, as they come together to discuss their personal experiences, how things have changed since they first started and, what it means to be a Black Woman in Advertising & Media.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/06/what-does-it-mean-to-be-a-black-woman-in-advertising-and-media-3-768x380-640x360.png" data-video-date="Jun 22, 2022 / 2:00 - 2:30 PM EST" data-video-title="What Does it Mean to be a Black Woman in Advertising and Media (Encore)" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/10\/jasmine-cogdell-250x250-40x40.png","name":"Jasmine Cogdell","company":"Blacktag","title":"Director of Marketing","fullTitle":"Director of Marketing, Blacktag"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/12\/patrice-drew-250x250-40x40.png","name":"Patrice Drew","company":"Matterkind","title":"Vice President, Global Client Partner ","fullTitle":"Vice President, Global Client Partner , Matterkind"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/10\/sheryl-goldstein-e1570828457123-250x250-40x40.jpg","name":"Sheryl Goldstein","company":"IAB","title":"Executive Vice President, Chief Industry Growth Officer","fullTitle":"Executive Vice President, Chief Industry Growth Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/12\/stephanie-lawrence-250x250-40x40.jpg","name":"Stephanie Lawrence","company":"Nextdoor","title":"Client Partner","fullTitle":"Client Partner, Nextdoor"}]" data-video-sponsors="[]" ></div> </div> <div class="side-video"> <div class="side-video-video"> <div class="video-thumbnail video-thumbnail-placeholder"> <i class="fa fa-video-camera" aria-hidden="true"></i> </div> </div> <div class="side-video-description"> <div class="video-title">Consumer Journey Advertising Needs a Reality Check</div> </div> <div class="video-data" data-video-type="vimeo-video" data-video-providerid="711772329" data-video-content="<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://player.vimeo.com/video/711772329?color=ee3224&title=0&byline=0&portrait=0" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>" data-video-overview="<p>Full-funnel or Consumer Journey Advertising is the new mantra in the media world. But just because publishers claim that they can reach your audience across different stages of the purchase journey within their captive environment doesn’t necessarily mean that this approach to media planning and activation will pass muster for media scale, insights, and accountability. Join Angelina Eng, Vice President, Measurement & Attribution at IAB and Seraj Bharwani, Chief Strategy Officer at AcuityAds, as they discuss advertiser expectations for discovery, testing and insight generation that make journey advertising a worthwhile investment for brands.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/06/consumer-journey-advertising-needs-a-reality-check-2-768x480-640x360.png" data-video-date="Jun 2, 2022 / 2:00 - 2:30 PM EST" data-video-title="Consumer Journey Advertising Needs a Reality Check" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2015\/10\/seraj-bharwani-16-250x250-40x40.jpg","name":"Seraj Bharwani","company":"AcuityAds","title":"Chief Strategy Officer","fullTitle":"Chief Strategy Officer, AcuityAds"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"}]" data-video-sponsors="[]" ></div> </div> </div> </div> </div>   <div class="videos-filters"> <div class="module-browse__search uk-background-secondary uk-margin-large uk-padding-large"> <div class="module-filterable-content"> <section class="search-page our-story search-results-main clearfix"> <div class="search-container-wrapper"> <div class="search-container"> <div class="uk-grid uk-flex"> <div class="uk-width-1-1@s uk-width-4-4@m search-container__results-content-container">  <div class="search-filter container" data-date-format="m.d.y" data-posts-limit="8" data-taxonomy="videos" data-taxonomy-term="2494" data-option-push-params="false"> <header> <h3 class="module-subtitle">From IAB THERE</h3> <p 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