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$(".js-view-count[data-work-id=3194661]").text(description); $(".js-view-count-work_3194661").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_3194661").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="3194661"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">3</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="262915" rel="nofollow" href="https://www.academia.edu/Documents/in/Business_Plans_and_Marketing_Strategy">Business Plans & Marketing Strategy</a><script data-card-contents-for-ri="262915" type="text/json">{"id":262915,"name":"Business Plans \u0026 Marketing Strategy","url":"https://www.academia.edu/Documents/in/Business_Plans_and_Marketing_Strategy?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=3194661]'), work: {"id":3194661,"title":"Scientific Advertising","created_at":"2013-04-02T16:56:02.397-07:00","url":"https://www.academia.edu/3194661/Scientific_Advertising?f_ri=3637","dom_id":"work_3194661","summary":null,"downloadable_attachments":[{"id":31077419,"asset_id":3194661,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":651091,"first_name":"Ahmed","last_name":"Ayoub","domain_name":"tabukuniversity","page_name":"AhmedAyoub","display_name":"Ahmed Ayoub","profile_url":"https://tabukuniversity.academia.edu/AhmedAyoub?f_ri=3637","photo":"https://0.academia-photos.com/651091/304295/360265/s65_ahmed.ayoub.jpg"}],"research_interests":[{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=3637","nofollow":true},{"id":262915,"name":"Business Plans \u0026 Marketing Strategy","url":"https://www.academia.edu/Documents/in/Business_Plans_and_Marketing_Strategy?f_ri=3637","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_8027931" data-work_id="8027931" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/8027931/Review_of_Turows_The_Daily_You">Review of Turow's The Daily You</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Joseph Turow’s The Daily You takes us behind-the-scenes of the advertising industry to get a better sense of not just how its capitalistic rationale is put into practice, but its potential impact on individuals in a consumer society.... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_8027931" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Joseph Turow’s The Daily You takes us behind-the-scenes of the advertising industry to get a better sense of not just how its capitalistic rationale is put into practice, but its potential impact on individuals in a consumer society. While readers are probably most familiar with his Breaking Up America (1997), this current book is a more natural development of its 2006 antecedent, Niche Envy. Indeed The Daily You contains familiar arguments Turow has made previously about marketing discrimination and profiling in a digital age, but this book delves further into the actual mechanics and end-goals of how advertising companies gather data, profile people, and try to follow ‘valuable’ individuals across as many possible geographic locations and devices as possible.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/8027931" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="c5a5ff7ea69db2f0d8126270d41dde20" rel="nofollow" data-download="{"attachment_id":34490725,"asset_id":8027931,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/34490725/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="7383273" href="https://ruc-dk.academia.edu/ChrisPeters">Chris Peters</a><script data-card-contents-for-user="7383273" type="text/json">{"id":7383273,"first_name":"Chris","last_name":"Peters","domain_name":"ruc-dk","page_name":"ChrisPeters","display_name":"Chris Peters","profile_url":"https://ruc-dk.academia.edu/ChrisPeters?f_ri=3637","photo":"https://0.academia-photos.com/7383273/2715355/3161930/s65_chris.peters.jpg"}</script></span></span></li><li class="js-paper-rank-work_8027931 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="8027931"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 8027931, container: ".js-paper-rank-work_8027931", }); 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$(".js-view-count[data-work-id=8027931]").text(description); $(".js-view-count-work_8027931").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_8027931").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="8027931"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">4</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="928" rel="nofollow" href="https://www.academia.edu/Documents/in/Media_Studies">Media Studies</a>, <script data-card-contents-for-ri="928" type="text/json">{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="994" rel="nofollow" href="https://www.academia.edu/Documents/in/Journalism">Journalism</a>, <script data-card-contents-for-ri="994" type="text/json">{"id":994,"name":"Journalism","url":"https://www.academia.edu/Documents/in/Journalism?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="48523" rel="nofollow" href="https://www.academia.edu/Documents/in/Book_Reviews">Book Reviews</a><script data-card-contents-for-ri="48523" type="text/json">{"id":48523,"name":"Book Reviews","url":"https://www.academia.edu/Documents/in/Book_Reviews?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=8027931]'), work: {"id":8027931,"title":"Review of Turow's The Daily You","created_at":"2014-08-19T22:58:48.376-07:00","url":"https://www.academia.edu/8027931/Review_of_Turows_The_Daily_You?f_ri=3637","dom_id":"work_8027931","summary":"Joseph Turow’s The Daily You takes us behind-the-scenes of the advertising industry to get a better sense of not just how its capitalistic rationale is put into practice, but its potential impact on individuals in a consumer society. While readers are probably most familiar with his Breaking Up America (1997), this current book is a more natural development of its 2006 antecedent, Niche Envy. Indeed The Daily You contains familiar arguments Turow has made previously about marketing discrimination and profiling in a digital age, but this book delves further into the actual mechanics and end-goals of how advertising companies gather data, profile people, and try to follow ‘valuable’ individuals across as many possible geographic locations and devices as possible. ","downloadable_attachments":[{"id":34490725,"asset_id":8027931,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":7383273,"first_name":"Chris","last_name":"Peters","domain_name":"ruc-dk","page_name":"ChrisPeters","display_name":"Chris Peters","profile_url":"https://ruc-dk.academia.edu/ChrisPeters?f_ri=3637","photo":"https://0.academia-photos.com/7383273/2715355/3161930/s65_chris.peters.jpg"}],"research_interests":[{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=3637","nofollow":true},{"id":994,"name":"Journalism","url":"https://www.academia.edu/Documents/in/Journalism?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":48523,"name":"Book Reviews","url":"https://www.academia.edu/Documents/in/Book_Reviews?f_ri=3637","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_6686860" data-work_id="6686860" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/6686860/Web_advertising_vs_other_media_young_consumers_view">Web advertising vs other media: young consumers' view</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This paper examines how young consumers perceive the Web as an advertising medium in relation to eight traditional media on 15 constructs elicited from subjects. Results indicate that the Web is perceived to be very far from most of the... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_6686860" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This paper examines how young consumers perceive the Web as an advertising medium in relation to eight traditional media on 15 constructs elicited from subjects. Results indicate that the Web is perceived to be very far from most of the other media, except point of purchase and direct mail. Conducting correspondence analysis and cluster analysis revealed the reasons for why the Web advertising is located close to point of purchase and direct mail. A noticeable finding was that farthest away from the Web is outdoor. Implications based on the findings are discussed.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/6686860" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="5b004c020094bd9ae144a68e774e27d5" rel="nofollow" data-download="{"attachment_id":33412389,"asset_id":6686860,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/33412389/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="10894960" href="https://tcd.academia.edu/CatherineStewart">Catherine Stewart</a><script data-card-contents-for-user="10894960" type="text/json">{"id":10894960,"first_name":"Catherine","last_name":"Stewart","domain_name":"tcd","page_name":"CatherineStewart","display_name":"Catherine Stewart","profile_url":"https://tcd.academia.edu/CatherineStewart?f_ri=3637","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_6686860 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="6686860"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 6686860, container: ".js-paper-rank-work_6686860", }); 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$(".js-view-count[data-work-id=6686860]").text(description); $(".js-view-count-work_6686860").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_6686860").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="6686860"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">3</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="39" rel="nofollow" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="859" rel="nofollow" href="https://www.academia.edu/Documents/in/Communication">Communication</a>, <script data-card-contents-for-ri="859" type="text/json">{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a><script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=6686860]'), work: {"id":6686860,"title":"Web advertising vs other media: young consumers' view","created_at":"2014-04-07T08:39:56.965-07:00","url":"https://www.academia.edu/6686860/Web_advertising_vs_other_media_young_consumers_view?f_ri=3637","dom_id":"work_6686860","summary":"This paper examines how young consumers perceive the Web as an advertising medium in relation to eight traditional media on 15 constructs elicited from subjects. Results indicate that the Web is perceived to be very far from most of the other media, except point of purchase and direct mail. Conducting correspondence analysis and cluster analysis revealed the reasons for why the Web advertising is located close to point of purchase and direct mail. A noticeable finding was that farthest away from the Web is outdoor. Implications based on the findings are discussed.","downloadable_attachments":[{"id":33412389,"asset_id":6686860,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":10894960,"first_name":"Catherine","last_name":"Stewart","domain_name":"tcd","page_name":"CatherineStewart","display_name":"Catherine Stewart","profile_url":"https://tcd.academia.edu/CatherineStewart?f_ri=3637","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true},{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_47360145" data-work_id="47360145" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/47360145/Measuring_the_Effects_and_Effectiveness_of_Interactive_Advertising">Measuring the Effects and Effectiveness of Interactive Advertising</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Although interactive advertising is not new, its scale, scope and immediacy has increased substantially with the diffusion of new technologies such as the Internet. The growth of interactive advertising highlights the role of the consumer... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_47360145" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Although interactive advertising is not new, its scale, scope and immediacy has increased substantially with the diffusion of new technologies such as the Internet. The growth of interactive advertising highlights the role of the consumer in the determining the effects and effectiveness of advertising, while challenging traditional assumptions about how advertising works. The active role of the consumer in determining the effects of advertising has important implications for how the effects and effectiveness of advertising are measured and how various measures are interpreted. The present paper offers a discussion of these issues and compares and contrasts traditional notions regarding the measurement of advertising effects with notions that recognize the active role of the consumer in interacting with advertising and the advertiser. Implications for future research are discussed.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/47360145" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="416d1bf325be289659090181883374ba" rel="nofollow" data-download="{"attachment_id":66492882,"asset_id":47360145,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/66492882/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="1514676" href="https://lmu.academia.edu/DStewart">David W Stewart</a><script data-card-contents-for-user="1514676" type="text/json">{"id":1514676,"first_name":"David","last_name":"Stewart","domain_name":"lmu","page_name":"DStewart","display_name":"David W Stewart","profile_url":"https://lmu.academia.edu/DStewart?f_ri=3637","photo":"https://0.academia-photos.com/1514676/536892/18402232/s65_david.stewart.jpg"}</script></span></span></li><li class="js-paper-rank-work_47360145 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="47360145"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 47360145, container: ".js-paper-rank-work_47360145", }); });</script></li><li class="js-percentile-work_47360145 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 47360145; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_47360145"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_47360145 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="47360145"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 47360145; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=47360145]").text(description); $(".js-view-count-work_47360145").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_47360145").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="47360145"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">5</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="39" rel="nofollow" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="43202" rel="nofollow" href="https://www.academia.edu/Documents/in/Research_Agenda">Research Agenda</a>, <script data-card-contents-for-ri="43202" type="text/json">{"id":43202,"name":"Research Agenda","url":"https://www.academia.edu/Documents/in/Research_Agenda?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="80065" rel="nofollow" href="https://www.academia.edu/Documents/in/Markting">Markting</a><script data-card-contents-for-ri="80065" type="text/json">{"id":80065,"name":"Markting","url":"https://www.academia.edu/Documents/in/Markting?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=47360145]'), work: {"id":47360145,"title":"Measuring the Effects and Effectiveness of Interactive Advertising","created_at":"2021-04-21T15:59:12.459-07:00","url":"https://www.academia.edu/47360145/Measuring_the_Effects_and_Effectiveness_of_Interactive_Advertising?f_ri=3637","dom_id":"work_47360145","summary":"Although interactive advertising is not new, its scale, scope and immediacy has increased substantially with the diffusion of new technologies such as the Internet. The growth of interactive advertising highlights the role of the consumer in the determining the effects and effectiveness of advertising, while challenging traditional assumptions about how advertising works. The active role of the consumer in determining the effects of advertising has important implications for how the effects and effectiveness of advertising are measured and how various measures are interpreted. The present paper offers a discussion of these issues and compares and contrasts traditional notions regarding the measurement of advertising effects with notions that recognize the active role of the consumer in interacting with advertising and the advertiser. Implications for future research are discussed.","downloadable_attachments":[{"id":66492882,"asset_id":47360145,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":1514676,"first_name":"David","last_name":"Stewart","domain_name":"lmu","page_name":"DStewart","display_name":"David W Stewart","profile_url":"https://lmu.academia.edu/DStewart?f_ri=3637","photo":"https://0.academia-photos.com/1514676/536892/18402232/s65_david.stewart.jpg"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":43202,"name":"Research Agenda","url":"https://www.academia.edu/Documents/in/Research_Agenda?f_ri=3637","nofollow":true},{"id":80065,"name":"Markting","url":"https://www.academia.edu/Documents/in/Markting?f_ri=3637","nofollow":true},{"id":92379,"name":"Interactive Advertising","url":"https://www.academia.edu/Documents/in/Interactive_Advertising?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_6288568" data-work_id="6288568" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/6288568/Female_Gender_Images_in_Adolescent_Magazine_Advertising">Female Gender Images in Adolescent Magazine Advertising</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Since the late 1960s, research into gender stereotypes in advertising has been prolific. The emergence of more magazines that target children and adolescents raises the question of whether the female images portrayed in these publications... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_6288568" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Since the late 1960s, research into gender stereotypes in advertising has been prolific. The emergence of more magazines that target children and adolescents raises the question of whether the female images portrayed in these publications reinforce prevailing stereotypes of women and portray diversity in ethnicity. This study examines the female images shown by advertisers in the Australian editions of Barbie, Girlfriend and Dolly magazines. Findings indicate there is limited diversity in physical attributes as well as ethnicity of the models portrayed in these publications. Limitations are noted and future research issues are discussed.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/6288568" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="d5e9a9f5ff3ae13a95a9a144c2891833" rel="nofollow" data-download="{"attachment_id":48930568,"asset_id":6288568,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/48930568/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="9737236" href="https://curtin.academia.edu/JulieNapoli">Julie Napoli</a><script data-card-contents-for-user="9737236" type="text/json">{"id":9737236,"first_name":"Julie","last_name":"Napoli","domain_name":"curtin","page_name":"JulieNapoli","display_name":"Julie Napoli","profile_url":"https://curtin.academia.edu/JulieNapoli?f_ri=3637","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_6288568 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="6288568"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 6288568, container: ".js-paper-rank-work_6288568", }); });</script></li><li class="js-percentile-work_6288568 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 6288568; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_6288568"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_6288568 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="6288568"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 6288568; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=6288568]").text(description); $(".js-view-count-work_6288568").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_6288568").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="6288568"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">5</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="12693" rel="nofollow" href="https://www.academia.edu/Documents/in/Body_Image">Body Image</a>, <script data-card-contents-for-ri="12693" type="text/json">{"id":12693,"name":"Body Image","url":"https://www.academia.edu/Documents/in/Body_Image?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="28235" rel="nofollow" href="https://www.academia.edu/Documents/in/Multidisciplinary">Multidisciplinary</a>, <script data-card-contents-for-ri="28235" type="text/json">{"id":28235,"name":"Multidisciplinary","url":"https://www.academia.edu/Documents/in/Multidisciplinary?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="258581" rel="nofollow" href="https://www.academia.edu/Documents/in/Children_and_Adolescents">Children and Adolescents</a><script data-card-contents-for-ri="258581" type="text/json">{"id":258581,"name":"Children and Adolescents","url":"https://www.academia.edu/Documents/in/Children_and_Adolescents?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=6288568]'), work: {"id":6288568,"title":"Female Gender Images in Adolescent Magazine Advertising","created_at":"2014-03-04T12:43:47.099-08:00","url":"https://www.academia.edu/6288568/Female_Gender_Images_in_Adolescent_Magazine_Advertising?f_ri=3637","dom_id":"work_6288568","summary":"Since the late 1960s, research into gender stereotypes in advertising has been prolific. The emergence of more magazines that target children and adolescents raises the question of whether the female images portrayed in these publications reinforce prevailing stereotypes of women and portray diversity in ethnicity. This study examines the female images shown by advertisers in the Australian editions of Barbie, Girlfriend and Dolly magazines. Findings indicate there is limited diversity in physical attributes as well as ethnicity of the models portrayed in these publications. Limitations are noted and future research issues are discussed.","downloadable_attachments":[{"id":48930568,"asset_id":6288568,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":9737236,"first_name":"Julie","last_name":"Napoli","domain_name":"curtin","page_name":"JulieNapoli","display_name":"Julie Napoli","profile_url":"https://curtin.academia.edu/JulieNapoli?f_ri=3637","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":12693,"name":"Body Image","url":"https://www.academia.edu/Documents/in/Body_Image?f_ri=3637","nofollow":true},{"id":28235,"name":"Multidisciplinary","url":"https://www.academia.edu/Documents/in/Multidisciplinary?f_ri=3637","nofollow":true},{"id":258581,"name":"Children and Adolescents","url":"https://www.academia.edu/Documents/in/Children_and_Adolescents?f_ri=3637","nofollow":true},{"id":1516144,"name":"Gender Stereotype","url":"https://www.academia.edu/Documents/in/Gender_Stereotype?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_18477776" data-work_id="18477776" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/18477776/Australian_Hardware_Marketing_Plan_2013">Australian Hardware Marketing Plan 2013</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/18477776" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span 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class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/29521317" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="c12ff33b82007630875a052f8fcf45dc" rel="nofollow" data-download="{"attachment_id":49960732,"asset_id":29521317,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/49960732/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" 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data-has-card-for-ri="39" rel="nofollow" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="928" rel="nofollow" href="https://www.academia.edu/Documents/in/Media_Studies">Media Studies</a>, <script data-card-contents-for-ri="928" type="text/json">{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="933" rel="nofollow" href="https://www.academia.edu/Documents/in/New_Media">New Media</a>, <script data-card-contents-for-ri="933" type="text/json">{"id":933,"name":"New Media","url":"https://www.academia.edu/Documents/in/New_Media?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a><script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=29521317]'), work: {"id":29521317,"title":"Digital Advertising 2nd ed","created_at":"2016-10-29T06:36:33.957-07:00","url":"https://www.academia.edu/29521317/Digital_Advertising_2nd_ed?f_ri=3637","dom_id":"work_29521317","summary":null,"downloadable_attachments":[{"id":49960732,"asset_id":29521317,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":5466498,"first_name":"Andrew","last_name":"McStay","domain_name":"bangor","page_name":"AndrewMcStay","display_name":"Andrew McStay","profile_url":"https://bangor.academia.edu/AndrewMcStay?f_ri=3637","photo":"https://0.academia-photos.com/5466498/4157543/4843188/s65_andrew.mcstay.jpg"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true},{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=3637","nofollow":true},{"id":933,"name":"New Media","url":"https://www.academia.edu/Documents/in/New_Media?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_23517946 coauthored" data-work_id="23517946" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/23517946/Code_Switching_and_the_Hispanic_Consumer_The_Effects_of_Acculturation_on_the_Language_of_Advertising_Among_Hispanics">Code Switching and the Hispanic Consumer: The Effects of Acculturation on the Language of Advertising Among Hispanics</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This study examines the influence of acculturation and language on the emotional response of three print advertisements (English, Spanish, Code Switched) through an experimental methodology founded on the Revised Hierarchical and the... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_23517946" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This study examines the influence of acculturation and language on the emotional response of three print advertisements (English, Spanish, Code Switched) through an experimental methodology founded on the Revised Hierarchical and the Conceptual Feature Models. The advertising treatments and surveys were administered to a convenience sample of 272 respondents in a large southwestern metropolitan area from five local Hispanic churches. The Bidimensional Acculturation Scale for Hispanics was used to measure acculturation (Low, High, Bicultural). Emotional responses to the print advertisements were measured using the Emotional Quotient Scale and the condensed Reaction Profile. Results revealed some significant differences in advertising preferences. Results also suggested that a code-switched advertisement could be both culturally relevant and appropriate for reaching the majority of the Hispanic market. Implications, limitations, and recommendations for future research are discussed.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/23517946" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="0d9a16d90f4e122205103b9e5d1859fd" rel="nofollow" data-download="{"attachment_id":43953326,"asset_id":23517946,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/43953326/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="183696" href="https://okstate.academia.edu/CynthiaNichols">Cynthia Nichols</a><script data-card-contents-for-user="183696" type="text/json">{"id":183696,"first_name":"Cynthia","last_name":"Nichols","domain_name":"okstate","page_name":"CynthiaNichols","display_name":"Cynthia Nichols","profile_url":"https://okstate.academia.edu/CynthiaNichols?f_ri=3637","photo":"https://0.academia-photos.com/183696/89409/13451722/s65_cynthia.nichols.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-23517946">+1</span><div class="hidden js-additional-users-23517946"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/AshleyGarciaQuintana">Ashley Garcia Quintana</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-23517946'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-23517946').html(); 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container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_23517946 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="23517946"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 23517946; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=23517946]").text(description); $(".js-view-count-work_23517946").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_23517946").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="23517946"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">7</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="898" rel="nofollow" href="https://www.academia.edu/Documents/in/Multiculturalism">Multiculturalism</a>, <script data-card-contents-for-ri="898" type="text/json">{"id":898,"name":"Multiculturalism","url":"https://www.academia.edu/Documents/in/Multiculturalism?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" rel="nofollow" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="13637" rel="nofollow" href="https://www.academia.edu/Documents/in/Hispanic_Linguistics">Hispanic Linguistics</a><script data-card-contents-for-ri="13637" type="text/json">{"id":13637,"name":"Hispanic Linguistics","url":"https://www.academia.edu/Documents/in/Hispanic_Linguistics?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=23517946]'), work: {"id":23517946,"title":"Code Switching and the Hispanic Consumer: The Effects of Acculturation on the Language of Advertising Among Hispanics","created_at":"2016-03-21T08:11:24.279-07:00","url":"https://www.academia.edu/23517946/Code_Switching_and_the_Hispanic_Consumer_The_Effects_of_Acculturation_on_the_Language_of_Advertising_Among_Hispanics?f_ri=3637","dom_id":"work_23517946","summary":"This study examines the influence of acculturation and language on the emotional response of three print advertisements (English, Spanish, Code Switched) through an experimental methodology founded on the Revised Hierarchical and the Conceptual Feature Models. The advertising treatments and surveys were administered to a convenience sample of 272 respondents in a large southwestern metropolitan area from five local Hispanic churches. The Bidimensional Acculturation Scale for Hispanics was used to measure acculturation (Low, High, Bicultural). Emotional responses to the print advertisements were measured using the Emotional Quotient Scale and the condensed Reaction Profile. Results revealed some significant differences in advertising preferences. Results also suggested that a code-switched advertisement could be both culturally relevant and appropriate for reaching the majority of the Hispanic market. Implications, limitations, and recommendations for future research are discussed.","downloadable_attachments":[{"id":43953326,"asset_id":23517946,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":183696,"first_name":"Cynthia","last_name":"Nichols","domain_name":"okstate","page_name":"CynthiaNichols","display_name":"Cynthia Nichols","profile_url":"https://okstate.academia.edu/CynthiaNichols?f_ri=3637","photo":"https://0.academia-photos.com/183696/89409/13451722/s65_cynthia.nichols.jpg"},{"id":45772693,"first_name":"Ashley Garcia","last_name":"Quintana","domain_name":"independent","page_name":"AshleyGarciaQuintana","display_name":"Ashley Garcia Quintana","profile_url":"https://independent.academia.edu/AshleyGarciaQuintana?f_ri=3637","photo":"https://0.academia-photos.com/45772693/13422026/14635287/s65_ashley_garcia.quintana.jpg"}],"research_interests":[{"id":898,"name":"Multiculturalism","url":"https://www.academia.edu/Documents/in/Multiculturalism?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=3637","nofollow":true},{"id":13637,"name":"Hispanic Linguistics","url":"https://www.academia.edu/Documents/in/Hispanic_Linguistics?f_ri=3637","nofollow":true},{"id":13666,"name":"Consumer Culture","url":"https://www.academia.edu/Documents/in/Consumer_Culture?f_ri=3637"},{"id":46524,"name":"Hispanic Studies","url":"https://www.academia.edu/Documents/in/Hispanic_Studies?f_ri=3637"},{"id":131779,"name":"Code Switching","url":"https://www.academia.edu/Documents/in/Code_Switching?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_38056989" data-work_id="38056989" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/38056989/Armando_Testa_centenario_1917_2017">Armando Testa centenario 1917-2017</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Armando Testa è il sempiterno fanciullo creatore dei più stravaganti personaggi della pubblicità italiana. Attento osservatore del mondo, tutti i suoi progetti sono frutto di una profonda analisi del circostante e di un divertente lavoro... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_38056989" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Armando Testa è il sempiterno fanciullo creatore dei più stravaganti personaggi della pubblicità italiana. Attento osservatore del mondo, tutti i suoi progetti sono frutto di una profonda analisi del circostante e di un divertente lavoro di bricolage che unisce immagini del fantastico, suggestioni attinte dall’arte ed elementi della vita reale.<br />Ogni suo progetto è un cortocircuito visivo, ed in questo risiede la capacità<br />di persistere nella memoria di artefatti comunicativi che, con una semplice<br />grammatica visiva, hanno saputo ricreare l’immaginario collettivo di intere<br />generazioni.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/38056989" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="052b6d4a7b322c377a69324f97db85e5" rel="nofollow" data-download="{"attachment_id":58081744,"asset_id":38056989,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/58081744/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="99485358" href="https://accademiadicatania.academia.edu/giannilatino">gianni latino</a><script data-card-contents-for-user="99485358" type="text/json">{"id":99485358,"first_name":"gianni","last_name":"latino","domain_name":"accademiadicatania","page_name":"giannilatino","display_name":"gianni latino","profile_url":"https://accademiadicatania.academia.edu/giannilatino?f_ri=3637","photo":"https://0.academia-photos.com/99485358/21690592/165057444/s65_gianni.latino.jpg"}</script></span></span></li><li class="js-paper-rank-work_38056989 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="38056989"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 38056989, container: ".js-paper-rank-work_38056989", }); });</script></li><li class="js-percentile-work_38056989 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 38056989; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_38056989"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_38056989 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="38056989"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 38056989; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=38056989]").text(description); $(".js-view-count-work_38056989").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_38056989").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="38056989"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">6</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="1000" rel="nofollow" href="https://www.academia.edu/Documents/in/Instructional_Design">Instructional Design</a>, <script data-card-contents-for-ri="1000" type="text/json">{"id":1000,"name":"Instructional Design","url":"https://www.academia.edu/Documents/in/Instructional_Design?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="5079" rel="nofollow" href="https://www.academia.edu/Documents/in/Graphic_Design">Graphic Design</a>, <script data-card-contents-for-ri="5079" type="text/json">{"id":5079,"name":"Graphic Design","url":"https://www.academia.edu/Documents/in/Graphic_Design?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="48878" rel="nofollow" href="https://www.academia.edu/Documents/in/Exhibition_Design">Exhibition Design</a><script data-card-contents-for-ri="48878" type="text/json">{"id":48878,"name":"Exhibition Design","url":"https://www.academia.edu/Documents/in/Exhibition_Design?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=38056989]'), work: {"id":38056989,"title":"Armando Testa centenario 1917-2017","created_at":"2018-12-29T09:06:06.890-08:00","url":"https://www.academia.edu/38056989/Armando_Testa_centenario_1917_2017?f_ri=3637","dom_id":"work_38056989","summary":"Armando Testa è il sempiterno fanciullo creatore dei più stravaganti personaggi della pubblicità italiana. Attento osservatore del mondo, tutti i suoi progetti sono frutto di una profonda analisi del circostante e di un divertente lavoro di bricolage che unisce immagini del fantastico, suggestioni attinte dall’arte ed elementi della vita reale.\nOgni suo progetto è un cortocircuito visivo, ed in questo risiede la capacità\ndi persistere nella memoria di artefatti comunicativi che, con una semplice\ngrammatica visiva, hanno saputo ricreare l’immaginario collettivo di intere\ngenerazioni.","downloadable_attachments":[{"id":58081744,"asset_id":38056989,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":99485358,"first_name":"gianni","last_name":"latino","domain_name":"accademiadicatania","page_name":"giannilatino","display_name":"gianni latino","profile_url":"https://accademiadicatania.academia.edu/giannilatino?f_ri=3637","photo":"https://0.academia-photos.com/99485358/21690592/165057444/s65_gianni.latino.jpg"}],"research_interests":[{"id":1000,"name":"Instructional Design","url":"https://www.academia.edu/Documents/in/Instructional_Design?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":5079,"name":"Graphic Design","url":"https://www.academia.edu/Documents/in/Graphic_Design?f_ri=3637","nofollow":true},{"id":48878,"name":"Exhibition Design","url":"https://www.academia.edu/Documents/in/Exhibition_Design?f_ri=3637","nofollow":true},{"id":80890,"name":"History of Graphic Design","url":"https://www.academia.edu/Documents/in/History_of_Graphic_Design?f_ri=3637"},{"id":367569,"name":"The Success of Made in Italy","url":"https://www.academia.edu/Documents/in/The_Success_of_Made_in_Italy?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_35510502" data-work_id="35510502" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/35510502/The_Effects_of_Digital_Media_Advertising_Content_on_Message_Acceptance_or_Rejection_Brand_Trust_as_a_Moderating_Factor">The Effects of Digital Media Advertising Content on Message Acceptance or Rejection: Brand Trust as a Moderating Factor</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">The goal of this study is: (1) to expand upon prior research into general online content, (2) to analyze the acceptance and rejection factors of Internet advertising messages, and (3) to examine the moderating role of brand trust in this... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_35510502" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">The goal of this study is: (1) to expand upon prior research into general online content, (2) to analyze the acceptance and rejection factors of Internet advertising messages, and (3) to examine the moderating role of brand trust in this process. The results show that, when displaying intentions relating to the acceptance of online advertising, brand trust is not a significant influencing variable. However, when studying the intent to reject a message, brand trust does act as a barrier against the negative effect of irritation, while when this trust does not exist, irritation exercises a significant negative effect on advertising value.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/35510502" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="a389a21ca84d66308c35d415f59ac0d8" rel="nofollow" data-download="{"attachment_id":55375000,"asset_id":35510502,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/55375000/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="32976138" href="https://independent.academia.edu/DavidAlameda">David Alameda García</a><script data-card-contents-for-user="32976138" type="text/json">{"id":32976138,"first_name":"David","last_name":"Alameda García","domain_name":"independent","page_name":"DavidAlameda","display_name":"David Alameda García","profile_url":"https://independent.academia.edu/DavidAlameda?f_ri=3637","photo":"https://0.academia-photos.com/32976138/9803116/10923109/s65_david.alameda_garc_a.jpg"}</script></span></span></li><li class="js-paper-rank-work_35510502 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="35510502"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 35510502, container: ".js-paper-rank-work_35510502", }); });</script></li><li class="js-percentile-work_35510502 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 35510502; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_35510502"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_35510502 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="35510502"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 35510502; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=35510502]").text(description); $(".js-view-count-work_35510502").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_35510502").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="35510502"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">2</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="2869" rel="nofollow" href="https://www.academia.edu/Documents/in/Digital_Media">Digital Media</a>, <script data-card-contents-for-ri="2869" type="text/json">{"id":2869,"name":"Digital Media","url":"https://www.academia.edu/Documents/in/Digital_Media?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a><script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=35510502]'), work: {"id":35510502,"title":"The Effects of Digital Media Advertising Content on Message Acceptance or Rejection: Brand Trust as a Moderating Factor","created_at":"2017-12-26T00:49:28.188-08:00","url":"https://www.academia.edu/35510502/The_Effects_of_Digital_Media_Advertising_Content_on_Message_Acceptance_or_Rejection_Brand_Trust_as_a_Moderating_Factor?f_ri=3637","dom_id":"work_35510502","summary":"The goal of this study is: (1) to expand upon prior research into general online content, (2) to analyze the acceptance and rejection factors of Internet advertising messages, and (3) to examine the moderating role of brand trust in this process. The results show that, when displaying intentions relating to the acceptance of online advertising, brand trust is not a significant influencing variable. However, when studying the intent to reject a message, brand trust does act as a barrier against the negative effect of irritation, while when this trust does not exist, irritation exercises a significant negative effect on advertising value.","downloadable_attachments":[{"id":55375000,"asset_id":35510502,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":32976138,"first_name":"David","last_name":"Alameda García","domain_name":"independent","page_name":"DavidAlameda","display_name":"David Alameda García","profile_url":"https://independent.academia.edu/DavidAlameda?f_ri=3637","photo":"https://0.academia-photos.com/32976138/9803116/10923109/s65_david.alameda_garc_a.jpg"}],"research_interests":[{"id":2869,"name":"Digital Media","url":"https://www.academia.edu/Documents/in/Digital_Media?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_36907351" data-work_id="36907351" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/36907351/The_World_on_a_Ship_Producing_Cosmopolitan_Dining_on_Mass_Market_Cruises">The World on a Ship: Producing Cosmopolitan Dining on Mass-Market Cruises</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This article analyzes how mass-market cruise lines mobilize food, laborers, and built environments to offer passengers cosmopolitanism with the purpose of maintaining a unique business model. It is argued that while companies target a... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_36907351" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This article analyzes how mass-market cruise lines mobilize food, laborers, and built environments to offer passengers cosmopolitanism with the purpose of maintaining a unique business model. It is argued that while companies target a growing demand for culturally immersive dining experiences, they do not seek to offer complete immersion in any one culture but cosmopolitanism through a combination of multiple themed establishments on a mobile platform. Culinary themes are installed using labor and built environments, for instance through the placement of visual and material culture in eateries. While some onboard dining experiences are themed around the cultures of nations on the ship’s itinerary, many evoke international cultures. In studying how mass-market cruise lines as mobile spaces of containment combine both international and localized dining experiences to offer the “world on a ship,” scholars of tourism can better understand how touristic companies produce cosmopolitanism at destinations.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/36907351" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="f03e09a5a676142ba0f1c5d7ba659083" rel="nofollow" data-download="{"attachment_id":59893736,"asset_id":36907351,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/59893736/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="66447305" href="https://uottawa.academia.edu/ShayanLallani">Shayan S Lallani, PhD</a><script data-card-contents-for-user="66447305" type="text/json">{"id":66447305,"first_name":"Shayan","last_name":"Lallani, PhD","domain_name":"uottawa","page_name":"ShayanLallani","display_name":"Shayan S Lallani, PhD","profile_url":"https://uottawa.academia.edu/ShayanLallani?f_ri=3637","photo":"https://0.academia-photos.com/66447305/17301331/111835697/s65_shayan.lallani.jpg"}</script></span></span></li><li class="js-paper-rank-work_36907351 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="36907351"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 36907351, container: ".js-paper-rank-work_36907351", }); 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This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_182097" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. <br />Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. <br />The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/182097" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="8576c4a69354019a941fa15d78bb5883" rel="nofollow" data-download="{"attachment_id":236568,"asset_id":182097,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/236568/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="37807" href="https://uva.academia.edu/MarkDeuze">Mark Deuze</a><script data-card-contents-for-user="37807" type="text/json">{"id":37807,"first_name":"Mark","last_name":"Deuze","domain_name":"uva","page_name":"MarkDeuze","display_name":"Mark Deuze","profile_url":"https://uva.academia.edu/MarkDeuze?f_ri=3637","photo":"https://0.academia-photos.com/37807/12559/19701938/s65_mark.deuze.jpg"}</script></span></span></li><li class="js-paper-rank-work_182097 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="182097"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 182097, container: ".js-paper-rank-work_182097", }); 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Combines a creative analysis of advertisements through history with an investigation of the concept of 'the... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_42128721" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">A thesis on what advertising would be like if it shaped desire in ways that helped us flourish: the original goal of ethics. Combines a creative analysis of advertisements through history with an investigation of the concept of 'the education of desire' developed by Plato and St. Augustine.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/42128721" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="51da54f7f141acb616aa3232fce2772a" rel="nofollow" data-download="{"attachment_id":62263638,"asset_id":42128721,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/62263638/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="134249440" href="https://oxford.academia.edu/jfuller">Jack Fuller</a><script data-card-contents-for-user="134249440" type="text/json">{"id":134249440,"first_name":"Jack","last_name":"Fuller","domain_name":"oxford","page_name":"jfuller","display_name":"Jack Fuller","profile_url":"https://oxford.academia.edu/jfuller?f_ri=3637","photo":"https://0.academia-photos.com/134249440/40786100/33282526/s65_jack.fuller.png"}</script></span></span></li><li class="js-paper-rank-work_42128721 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="42128721"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 42128721, container: ".js-paper-rank-work_42128721", }); 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Н. Чумиков, М. П. Бочаров, С. А. Самойленко. Реклама и связи с общественностью : профессиональные компетенции : учебное пособие. В настоящем учебном пособии впервые в российской практике комплексно представлены содержательные... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_35953136" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">А. Н. Чумиков, М. П. Бочаров, С. А. Самойленко. Реклама и связи с общественностью : профессиональные компетенции : учебное пособие. <br /> <br />В настоящем учебном пособии впервые в российской практике комплексно представлены содержательные аспекты рекламы и связей с общественностью, а также других видов современных маркетинговых коммуникаций. <br />За основу разделов книги взяты направления развития профессиональных компетенций, содержащиеся в утвержденных вариантах и проектных разработках Федерального государственного образовательного стандарта по специальности "Реклама и связи с общественностью". В учебном пособии аккумулированы теоретические разработки, а также многочисленные примеры из современной российской, европейской, американской практики.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/35953136" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="bf7cdb642690a2fb3917a56ef5ff934d" rel="nofollow" data-download="{"attachment_id":55835973,"asset_id":35953136,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/55835973/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="1296459" href="https://gmu.academia.edu/SergeiSamoilenko">Sergei A . 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Н. Чумиков, М. П. Бочаров, С. А. Самойленко. Реклама и связи с общественностью : профессиональные компетенции : учебное пособие.\r\n\r\nВ настоящем учебном пособии впервые в российской практике комплексно представлены содержательные аспекты рекламы и связей с общественностью, а также других видов современных маркетинговых коммуникаций. \r\nЗа основу разделов книги взяты направления развития профессиональных компетенций, содержащиеся в утвержденных вариантах и проектных разработках Федерального государственного образовательного стандарта по специальности \"Реклама и связи с общественностью\". В учебном пособии аккумулированы теоретические разработки, а также многочисленные примеры из современной российской, европейской, американской практики.","downloadable_attachments":[{"id":55835973,"asset_id":35953136,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":1296459,"first_name":"Sergei","last_name":"Samoilenko","domain_name":"gmu","page_name":"SergeiSamoilenko","display_name":"Sergei A . 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This is absolutely related to how advertising has been a mirror of our cultural... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_8302651" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Since our society started becoming more civilized and modern, we've been exposed to numerous advertisements and commercials unconsciously in our daily lives. This is absolutely related to how advertising has been a mirror of our cultural values and ideas throughout the history of capitalism. We always consume our necessities, such as food and clothing. We are subconsciously becoming absorbed into the many various brands' being advertised. In that process, we find millions of advertisements everywhere, such as at shopping malls, on the street, and even on digital platforms and we get influenced by the visual language of advertising. Advertising affects our perception, by portraying our reality as a simplified convention and by projecting the stereotypes of how it depicts our reality into people's sub-consciousness.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/8302651" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="c40d7f784f973488ff9d0335952baa2f" rel="nofollow" data-download="{"attachment_id":34712309,"asset_id":8302651,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/34712309/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="16518665" href="https://pratt.academia.edu/JuhyunPark">Juhyun Park</a><script data-card-contents-for-user="16518665" type="text/json">{"id":16518665,"first_name":"Juhyun","last_name":"Park","domain_name":"pratt","page_name":"JuhyunPark","display_name":"Juhyun Park","profile_url":"https://pratt.academia.edu/JuhyunPark?f_ri=3637","photo":"https://0.academia-photos.com/16518665/5380453/6141616/s65_juhyun.park.jpg_oh_83f8bedf1172f82723a8a6256f0516af_oe_54f4f557___gda___1420865429_55e66ef995c01f155db62d5a73885568"}</script></span></span></li><li class="js-paper-rank-work_8302651 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="8302651"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 8302651, container: ".js-paper-rank-work_8302651", }); 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This is absolutely related to how advertising has been a mirror of our cultural values and ideas throughout the history of capitalism. We always consume our necessities, such as food and clothing. We are subconsciously becoming absorbed into the many various brands' being advertised. In that process, we find millions of advertisements everywhere, such as at shopping malls, on the street, and even on digital platforms and we get influenced by the visual language of advertising. Advertising affects our perception, by portraying our reality as a simplified convention and by projecting the stereotypes of how it depicts our reality into people's sub-consciousness.","downloadable_attachments":[{"id":34712309,"asset_id":8302651,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":16518665,"first_name":"Juhyun","last_name":"Park","domain_name":"pratt","page_name":"JuhyunPark","display_name":"Juhyun Park","profile_url":"https://pratt.academia.edu/JuhyunPark?f_ri=3637","photo":"https://0.academia-photos.com/16518665/5380453/6141616/s65_juhyun.park.jpg_oh_83f8bedf1172f82723a8a6256f0516af_oe_54f4f557___gda___1420865429_55e66ef995c01f155db62d5a73885568"}],"research_interests":[{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":4714,"name":"Sexuality","url":"https://www.academia.edu/Documents/in/Sexuality?f_ri=3637","nofollow":true},{"id":4917,"name":"Gender and 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But some recent reviews of the empirical literature found little evidence to... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_2636302" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">The most often cited hierarchy model was developed by Lavidge and Steiner, and this has been regarded as the process by which advertising works for decades. But some recent reviews of the empirical literature found little evidence to support the existence of an advertising hierarchy, and this continues to be the subject of debate. Most recently, Weilbacher and Barry have debated the hierarchy model of advertising effects in their articles published in Journal of Advertising Research. In this paper, the contribution of these articles to marketing theory, as well as practice are compared and assessed. 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But some recent reviews of the empirical literature found little evidence to support the existence of an advertising hierarchy, and this continues to be the subject of debate. Most recently, Weilbacher and Barry have debated the hierarchy model of advertising effects in their articles published in Journal of Advertising Research. In this paper, the contribution of these articles to marketing theory, as well as practice are compared and assessed. The paper then concludes with implications for integrated marketing communications.","downloadable_attachments":[{"id":30887590,"asset_id":2636302,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":3358223,"first_name":"Hoang SINH","last_name":"Nguyen","domain_name":"victoria","page_name":"HoangSINHNguyen","display_name":"Hoang SINH Nguyen","profile_url":"https://victoria.academia.edu/HoangSINHNguyen?f_ri=3637","photo":"https://0.academia-photos.com/3358223/16910342/165040071/s65_nguyen.hoang_sinh.jpg"}],"research_interests":[{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":11010,"name":"Communication Theory","url":"https://www.academia.edu/Documents/in/Communication_Theory?f_ri=3637","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_36878812" data-work_id="36878812" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/36878812/Dissertation_Keeping_Up_With_the_Kardashians_and_Jenners_An_Analysis_of_Postfeminism_in_Contemporary_Social_Media_Practices">Dissertation: Keeping Up With the Kardashians and Jenners: An Analysis of Postfeminism in Contemporary Social Media Practices</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This dissertation analyzes the postfeminist tendencies and biopolitics in contemporary media practices by considering the pop culture exemplar, the Kardashian-Jenner family. This dissertation received First Class Honors from Trinity... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_36878812" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This dissertation analyzes the postfeminist tendencies and biopolitics in contemporary media practices by considering the pop culture exemplar, the Kardashian-Jenner family. <br /> <br />This dissertation received First Class Honors from Trinity College Dublin. <br />Vanessa graduated with Distinction in B.A. English Literature and Media Studies.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/36878812" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span 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href="https://www.academia.edu/35412319/Reklam_Ustalar%C4%B1_2_pdf">Reklam_Ustaları_2.pdf</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Reklam Ustaları 2, reklamcılıkta iz bırakmış usta isimlerin yaşamları ve deneyimleri üzerinden Türk reklamcılığının tarihsel serüvenine ortak olmamıza katkı sunan bir kitap. Sayfalar arasında gezindikçe Türk reklam tarihinin ilkleri,... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_35412319" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Reklam Ustaları 2, reklamcılıkta iz bırakmış usta isimlerin yaşamları ve deneyimleri üzerinden Türk reklamcılığının tarihsel serüvenine ortak olmamıza katkı sunan bir kitap. Sayfalar arasında gezindikçe Türk reklam tarihinin ilkleri, hafızalara kazınan reklam kampanyaları, elde edilen büyük başarılar ve aşılan zorluklar karşımıza çıkıyor. <br /> <br />Müge Elden ve Murat Çelik’in editörlüğünü yaptığı kitapta, ülkemizde iletişim alanında eğitim veren 11 saygın üniversiteden 23 farklı yazar, Türk reklamcılığının gidişatını şekillendiren reklam ustalarından N. İzidor Barouh, Yakup Barouh, Eli Acıman, İhap Hulusi Görey, Süheyl Gürbaşkan, Ersin Salman, Ege Ernart, Hakkı Pınar Kılıç, Nazar Büyüm, Faruk Atasoy, Atilla Aksoy, Haluk Mesci, Jeffi Medina, Nesteren Davutoğlu, Haluk Sicimoğlu, Oğuzhan Akay, Alinur Velidedeoğlu, Serdar Erener ve Demir Karpat Polat’ı kaleme aldı. <br /> <br />Reklam Ustaları 2, ilk kitap gibi, öncelikle reklamcılığa ilgi duyanlar, reklamcı olmak isteyen öğrenciler ve de reklamı araştıran akademisyenler için temel başvuru kaynağı niteliğinde bir çalışma. Ama aynı zamanda, Türkiye’de reklamın etkili bir araç ve reklamcılığın ise bir meslek olarak kabul edilmesinde önemli katkıları bulunan ustalara ve daha nicelerine bir “teşekkür” kitabı. <br /><a href="http://www.dr.com.tr/Kitap/Reklam-Ustalari-2/Egitim-Basvuru/Is-Ekonomi-Hukuk/Satis-Pazarlama-Halkla-Iliskiler/urunno=0001736562001" rel="nofollow">http://www.dr.com.tr/Kitap/Reklam-Ustalari-2/Egitim-Basvuru/Is-Ekonomi-Hukuk/Satis-Pazarlama-Halkla-Iliskiler/urunno=0001736562001</a> <br /><a href="http://www.idefix.com/Kitap/Reklam-Ustalari-2/Egitim-Basvuru/Is-Ekonomi-Hukuk/Satis-Pazarlama-Halkla-Iliskiler/urunno=0001736562001" rel="nofollow">http://www.idefix.com/Kitap/Reklam-Ustalari-2/Egitim-Basvuru/Is-Ekonomi-Hukuk/Satis-Pazarlama-Halkla-Iliskiler/urunno=0001736562001</a> <br /><a href="http://www.detayyayin.com.tr/urun/reklam-ustalari-2" rel="nofollow">http://www.detayyayin.com.tr/urun/reklam-ustalari-2</a> <br /><a href="http://www.kitapyurdu.com/kitap/reklam-ustalari-2/444743.html&filter_name=reklam%20ustalar%C4%B1%202" rel="nofollow">http://www.kitapyurdu.com/kitap/reklam-ustalari-2/444743.html&filter_name=reklam%20ustalar%C4%B1%202</a> <br /><a href="http://www.pandora.com.tr/urun/reklam-ustalari-2/605888" rel="nofollow">http://www.pandora.com.tr/urun/reklam-ustalari-2/605888</a></div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/35412319" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="c97ebbcd724eec5e83d16c43bdcc90cf" rel="nofollow" data-download="{"attachment_id":55272994,"asset_id":35412319,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/55272994/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="276523" href="https://ege.academia.edu/Murat%C3%87elik">Murat Çelik</a><script data-card-contents-for-user="276523" type="text/json">{"id":276523,"first_name":"Murat","last_name":"Çelik","domain_name":"ege","page_name":"MuratÇelik","display_name":"Murat Çelik","profile_url":"https://ege.academia.edu/Murat%C3%87elik?f_ri=3637","photo":"https://0.academia-photos.com/276523/67844/18560707/s65_murat._elik.jpg"}</script></span></span></li><li class="js-paper-rank-work_35412319 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="35412319"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 35412319, container: ".js-paper-rank-work_35412319", }); 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Sayfalar arasında gezindikçe Türk reklam tarihinin ilkleri, hafızalara kazınan reklam kampanyaları, elde edilen büyük başarılar ve aşılan zorluklar karşımıza çıkıyor. \r\n\r\nMüge Elden ve Murat Çelik’in editörlüğünü yaptığı kitapta, ülkemizde iletişim alanında eğitim veren 11 saygın üniversiteden 23 farklı yazar, Türk reklamcılığının gidişatını şekillendiren reklam ustalarından N. İzidor Barouh, Yakup Barouh, Eli Acıman, İhap Hulusi Görey, Süheyl Gürbaşkan, Ersin Salman, Ege Ernart, Hakkı Pınar Kılıç, Nazar Büyüm, Faruk Atasoy, Atilla Aksoy, Haluk Mesci, Jeffi Medina, Nesteren Davutoğlu, Haluk Sicimoğlu, Oğuzhan Akay, Alinur Velidedeoğlu, Serdar Erener ve Demir Karpat Polat’ı kaleme aldı.\r\n\r\nReklam Ustaları 2, ilk kitap gibi, öncelikle reklamcılığa ilgi duyanlar, reklamcı olmak isteyen öğrenciler ve de reklamı araştıran akademisyenler için temel başvuru kaynağı niteliğinde bir çalışma. 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href="https://www.academia.edu/Documents/in/Advertising">Advertising</a><script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (false) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=45659383]'), work: {"id":45659383,"title":"Advertising and Promotion FIFTH EDITION","created_at":"2021-04-01T12:01:41.095-07:00","url":"https://www.academia.edu/45659383/Advertising_and_Promotion_FIFTH_EDITION?f_ri=3637","dom_id":"work_45659383","summary":"Flyer for the 2021 5th Edition of Advertising and Promotion \nISBN 9781529718508 ","downloadable_attachments":[{"id":66160119,"asset_id":45659383,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":445238,"first_name":"Chris","last_name":"Hackley","domain_name":"royalholloway","page_name":"ChrisHackley","display_name":"Chris 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consideración de la ficción seriada televisiva como nuevo fenómeno mediático, el presente trabajo reflexiona sobre los principales elementos que identifican las obras que se han considerado de calidad a través del análisis... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_5590321" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Partiendo de la consideración de la ficción seriada televisiva como nuevo fenómeno mediático, el presente trabajo reflexiona sobre los principales elementos que identifican las obras que se han considerado de calidad a través del análisis de una producción paradigmática: Mad Men. De ella puede afirmarse que es un discurso metapublicitario. No solo está ambientada en el mundo de la publicidad, sino que versa sobre la propia publicidad. No solo habla de publicidad, sino que es publicidad. Teniendo en cuenta que la literatura académica o de divulgación publicada hasta este momento no ha abordado Mad Men desde el punto de vista de la propia publicidad, el presente texto ofrece una perspectiva original que podrá enriquecer la reflexión científica sobre la serie y que aportará nuevos materiales para la educación en medios.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/5590321" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="b4c8324f12d91efaf9d0f7f5abdea2a0" rel="nofollow" data-download="{"attachment_id":32671949,"asset_id":5590321,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/32671949/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="1216585" href="https://uniovi.academia.edu/MartaFern%C3%A1ndezMorales">Marta Fernández Morales</a><script data-card-contents-for-user="1216585" type="text/json">{"id":1216585,"first_name":"Marta","last_name":"Fernández Morales","domain_name":"uniovi","page_name":"MartaFernándezMorales","display_name":"Marta Fernández Morales","profile_url":"https://uniovi.academia.edu/MartaFern%C3%A1ndezMorales?f_ri=3637","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_5590321 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="5590321"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 5590321, container: ".js-paper-rank-work_5590321", }); 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u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">This study is about the Supply Chain Management</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/35856871" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="81faee63a1c5ee4cb383b9ddac74c243" rel="nofollow" data-download="{"attachment_id":55735512,"asset_id":35856871,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" 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class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_21736223" data-work_id="21736223" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/21736223/Branding_Advertising_Case_Study_Stussy_Fashion_Streetwear_">Branding Advertising Case Study Stussy (Fashion, Streetwear)</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">Stüssy is an internationally renowned fashion label which encapsulates the surf wear trend originating in Orange County, California, and which has largely been adopted by the streetwear and hip-hop scenes.</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm 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href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="885" rel="nofollow" href="https://www.academia.edu/Documents/in/English_Literature">English Literature</a>, <script data-card-contents-for-ri="885" type="text/json">{"id":885,"name":"English Literature","url":"https://www.academia.edu/Documents/in/English_Literature?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="915" rel="nofollow" href="https://www.academia.edu/Documents/in/Art_History">Art History</a>, <script data-card-contents-for-ri="915" type="text/json">{"id":915,"name":"Art History","url":"https://www.academia.edu/Documents/in/Art_History?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="988" rel="nofollow" href="https://www.academia.edu/Documents/in/Design">Design</a><script data-card-contents-for-ri="988" type="text/json">{"id":988,"name":"Design","url":"https://www.academia.edu/Documents/in/Design?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=21736223]'), work: {"id":21736223,"title":"Branding Advertising Case Study Stussy (Fashion, Streetwear)","created_at":"2016-02-09T10:03:28.221-08:00","url":"https://www.academia.edu/21736223/Branding_Advertising_Case_Study_Stussy_Fashion_Streetwear_?f_ri=3637","dom_id":"work_21736223","summary":"Stüssy is an internationally renowned fashion label which encapsulates the surf wear trend originating in Orange County, California, and which has largely been adopted by the streetwear and hip-hop 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data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="303f6657598870109c94925f016cee8d" rel="nofollow" data-download="{"attachment_id":35466516,"asset_id":9183295,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/35466516/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="20992499" href="https://fsu-znu.academia.edu/YanaPutnins">Yana Putnins</a><script data-card-contents-for-user="20992499" type="text/json">{"id":20992499,"first_name":"Yana","last_name":"Putnins","domain_name":"fsu-znu","page_name":"YanaPutnins","display_name":"Yana Putnins","profile_url":"https://fsu-znu.academia.edu/YanaPutnins?f_ri=3637","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_9183295 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="9183295"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 9183295, container: ".js-paper-rank-work_9183295", }); });</script></li><li class="js-percentile-work_9183295 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" 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$(".js-view-count-work_9183295").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_9183295").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="9183295"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">4</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="928" rel="nofollow" href="https://www.academia.edu/Documents/in/Media_Studies">Media Studies</a>, <script data-card-contents-for-ri="928" type="text/json">{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" 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$('*[data-has-card-for-ri-list=9183295]'), work: {"id":9183295,"title":"Advertising as Communication","created_at":"2014-11-07T15:26:26.499-08:00","url":"https://www.academia.edu/9183295/Advertising_as_Communication?f_ri=3637","dom_id":"work_9183295","summary":null,"downloadable_attachments":[{"id":35466516,"asset_id":9183295,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":20992499,"first_name":"Yana","last_name":"Putnins","domain_name":"fsu-znu","page_name":"YanaPutnins","display_name":"Yana Putnins","profile_url":"https://fsu-znu.academia.edu/YanaPutnins?f_ri=3637","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":5079,"name":"Graphic Design","url":"https://www.academia.edu/Documents/in/Graphic_Design?f_ri=3637","nofollow":true},{"id":13958,"name":"Media","url":"https://www.academia.edu/Documents/in/Media?f_ri=3637","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_29712205" data-work_id="29712205" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/29712205/REKLAM_AJANSI_%C3%87ALI%C5%9EANLARININ_ET%C4%B0%C4%9EE_%C4%B0L%C4%B0%C5%9EK%C4%B0N_TUTUMLARI_%C3%9CZER%C4%B0NE_B%C4%B0R_ARA%C5%9ETIRMA">REKLAM AJANSI ÇALIŞANLARININ ETİĞE İLİŞKİN TUTUMLARI ÜZERİNE BİR ARAŞTIRMA</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Özet Günümüzde, etik konusunun en fazla dile getirildiği ve üzerinde tartışıldığı alanlardan birisi reklamcılık sektörüdür. Reklamcılık sektöründe gerçekleştirilen her bir faaliyet bir şekilde etikle ilişkilendirilerek ele alınmaktadır.... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_29712205" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Özet<br />Günümüzde, etik konusunun en fazla dile getirildiği ve üzerinde tartışıldığı<br />alanlardan birisi reklamcılık sektörüdür. Reklamcılık sektöründe gerçekleştirilen her<br />bir faaliyet bir şekilde etikle ilişkilendirilerek ele alınmaktadır. Reklamların yoğun bir<br />etiksel eleştiriye maruz kalmaları ve reklamcılık sektörünün içinde bulunduğu yoğun<br />etik tartışmaları, bu alanda akademik çalışmalar yapmayı gerekli kılmıştır.<br />Bu araştırma daha çok reklamın sosyal yönüne ilişkin eleştiriler bağlamında<br />ele alınmıştır. Reklamda etik ile ilgili ortaya atılan tüm iddialara yönelik reklam<br />ajansı çalışanlarının düşünceleri, tutumlarını ölçmek ve reklamda etik konusuna<br />yeni bir açılım sağlamak amacıyla, yapılan bu araştırma, Türkiye’de faaliyet gösteren<br />reklamcılar derneklerine (İstanbul, Ankara, Bursa, İzmir ve Konya) bağlı reklam<br />ajanslarının çalışanları üzerinde gerçekleştirilmiştir.<br /><br />Abstract<br />The issue of ethics is mostly one of the fields mentioned and discussed on the<br />advertising industry today. Each activity carried out advertising industry is discussed<br />in relation with ethics. Exposuring to intense ethical criticism in the advertising and<br />intense ethical debate in the advertising industry made it necessary to do academic<br />research in this area.<br />This researh is insisted further about the social direction of advertising.<br />All the claims raised in the area of ethics in advertising to come out the advertising agency employees thoughts, to measure attitudes, and in order to the ethical issue<br />of advertising providing a new opening which insisted this researh carry out on<br />employees of agencies which connecting advertiser associations connecting operating in Turkey (Istanbul, Ankara, Bursa, Izmir and Konya).</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/29712205" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="39de01a3a6d7401c6bbe189e408a485f" rel="nofollow" data-download="{"attachment_id":63566411,"asset_id":29712205,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/63566411/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="1877688" href="https://trabzon.academia.edu/emresaslan">Emre Ş. Aslan</a><script data-card-contents-for-user="1877688" type="text/json">{"id":1877688,"first_name":"Emre Ş.","last_name":"Aslan","domain_name":"trabzon","page_name":"emresaslan","display_name":"Emre Ş. Aslan","profile_url":"https://trabzon.academia.edu/emresaslan?f_ri=3637","photo":"https://0.academia-photos.com/1877688/636579/66957833/s65_emre_..aslan.jpg"}</script></span></span></li><li class="js-paper-rank-work_29712205 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="29712205"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 29712205, container: ".js-paper-rank-work_29712205", }); });</script></li><li class="js-percentile-work_29712205 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 29712205; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_29712205"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_29712205 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="29712205"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 29712205; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=29712205]").text(description); $(".js-view-count-work_29712205").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_29712205").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="29712205"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">3</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="814" rel="nofollow" href="https://www.academia.edu/Documents/in/Ethics">Ethics</a>, <script data-card-contents-for-ri="814" type="text/json">{"id":814,"name":"Ethics","url":"https://www.academia.edu/Documents/in/Ethics?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="105261" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising_Agencies">Advertising Agencies</a><script data-card-contents-for-ri="105261" type="text/json">{"id":105261,"name":"Advertising Agencies","url":"https://www.academia.edu/Documents/in/Advertising_Agencies?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=29712205]'), work: {"id":29712205,"title":"REKLAM AJANSI ÇALIŞANLARININ ETİĞE İLİŞKİN TUTUMLARI ÜZERİNE BİR ARAŞTIRMA","created_at":"2016-11-07T04:21:17.245-08:00","url":"https://www.academia.edu/29712205/REKLAM_AJANSI_%C3%87ALI%C5%9EANLARININ_ET%C4%B0%C4%9EE_%C4%B0L%C4%B0%C5%9EK%C4%B0N_TUTUMLARI_%C3%9CZER%C4%B0NE_B%C4%B0R_ARA%C5%9ETIRMA?f_ri=3637","dom_id":"work_29712205","summary":"Özet\nGünümüzde, etik konusunun en fazla dile getirildiği ve üzerinde tartışıldığı\nalanlardan birisi reklamcılık sektörüdür. Reklamcılık sektöründe gerçekleştirilen her\nbir faaliyet bir şekilde etikle ilişkilendirilerek ele alınmaktadır. Reklamların yoğun bir\netiksel eleştiriye maruz kalmaları ve reklamcılık sektörünün içinde bulunduğu yoğun\netik tartışmaları, bu alanda akademik çalışmalar yapmayı gerekli kılmıştır.\nBu araştırma daha çok reklamın sosyal yönüne ilişkin eleştiriler bağlamında\nele alınmıştır. Reklamda etik ile ilgili ortaya atılan tüm iddialara yönelik reklam\najansı çalışanlarının düşünceleri, tutumlarını ölçmek ve reklamda etik konusuna\nyeni bir açılım sağlamak amacıyla, yapılan bu araştırma, Türkiye’de faaliyet gösteren\nreklamcılar derneklerine (İstanbul, Ankara, Bursa, İzmir ve Konya) bağlı reklam\najanslarının çalışanları üzerinde gerçekleştirilmiştir.\n\nAbstract\nThe issue of ethics is mostly one of the fields mentioned and discussed on the\nadvertising industry today. Each activity carried out advertising industry is discussed\nin relation with ethics. Exposuring to intense ethical criticism in the advertising and\nintense ethical debate in the advertising industry made it necessary to do academic\nresearch in this area.\nThis researh is insisted further about the social direction of advertising.\nAll the claims raised in the area of ethics in advertising to come out the advertising agency employees thoughts, to measure attitudes, and in order to the ethical issue\nof advertising providing a new opening which insisted this researh carry out on\nemployees of agencies which connecting advertiser associations connecting operating in Turkey (Istanbul, Ankara, Bursa, Izmir and Konya).","downloadable_attachments":[{"id":63566411,"asset_id":29712205,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":1877688,"first_name":"Emre Ş.","last_name":"Aslan","domain_name":"trabzon","page_name":"emresaslan","display_name":"Emre Ş. Aslan","profile_url":"https://trabzon.academia.edu/emresaslan?f_ri=3637","photo":"https://0.academia-photos.com/1877688/636579/66957833/s65_emre_..aslan.jpg"}],"research_interests":[{"id":814,"name":"Ethics","url":"https://www.academia.edu/Documents/in/Ethics?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":105261,"name":"Advertising Agencies","url":"https://www.academia.edu/Documents/in/Advertising_Agencies?f_ri=3637","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_4521472" data-work_id="4521472" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/4521472/%D0%A7%D0%B0%D0%B9_%D0%B8_%D1%87%D0%B0%D0%B9%D0%BD%D0%B0%D1%8F_%D1%82%D0%BE%D1%80%D0%B3%D0%BE%D0%B2%D0%BB%D1%8F_%D0%B2_%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D0%B9%D1%81%D0%BA%D0%BE%D0%B9_%D0%B8%D0%BC%D0%BF%D0%B5%D1%80%D0%B8%D0%B8_%D0%B2_XIX_%D0%BD%D0%B0%D1%87%D0%B0%D0%BB%D0%B5_%D0%A5%D0%A5_%D0%B2%D0%B2_%D0%B4%D0%B8%D1%81%D1%81%D0%B5%D1%80%D1%82%D0%B0%D1%86%D0%B8%D1%8F_Sokolov_I_A_Tea_and_tea_trade_in_Russian_Empire_in_XIX_the_beginning_of_the_XX_centuries">Чай и чайная торговля в Российской империи в XIX – начале ХХ вв. (диссертация) Sokolov I.A. Tea & tea trade in Russian Empire in XIX – the beginning of the XX centuries</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">Чай и чайная торговля в Российской империи в XIX – начале ХХ вв. <br />Sokolov I.A. Tea & tea trade in Russian Empire in XIX – the beginning of the XX centuries</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/4521472" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="af7f3be2211a5de286d7f56e13f44dc1" rel="nofollow" data-download="{"attachment_id":31911969,"asset_id":4521472,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/31911969/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="4791703" href="https://independent.academia.edu/IvanSokolov">Ivan Sokolov</a><script data-card-contents-for-user="4791703" type="text/json">{"id":4791703,"first_name":"Ivan","last_name":"Sokolov","domain_name":"independent","page_name":"IvanSokolov","display_name":"Ivan Sokolov","profile_url":"https://independent.academia.edu/IvanSokolov?f_ri=3637","photo":"https://0.academia-photos.com/4791703/2040100/155530336/s65_ivan.sokolov.jpg"}</script></span></span></li><li class="js-paper-rank-work_4521472 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="4521472"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 4521472, container: ".js-paper-rank-work_4521472", }); 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$(".js-view-count[data-work-id=4521472]").text(description); $(".js-view-count-work_4521472").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_4521472").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="4521472"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">120</a>  </div><span class="InlineList-item-text u-textTruncate u-pl11x"><a class="InlineList-item-text" data-has-card-for-ri="39" rel="nofollow" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="106" rel="nofollow" href="https://www.academia.edu/Documents/in/Religion">Religion</a>, <script data-card-contents-for-ri="106" type="text/json">{"id":106,"name":"Religion","url":"https://www.academia.edu/Documents/in/Religion?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="128" rel="nofollow" href="https://www.academia.edu/Documents/in/History">History</a>, <script data-card-contents-for-ri="128" type="text/json">{"id":128,"name":"History","url":"https://www.academia.edu/Documents/in/History?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="136" rel="nofollow" href="https://www.academia.edu/Documents/in/Cultural_History">Cultural History</a><script data-card-contents-for-ri="136" type="text/json">{"id":136,"name":"Cultural History","url":"https://www.academia.edu/Documents/in/Cultural_History?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=4521472]'), work: {"id":4521472,"title":"Чай и чайная торговля в Российской империи в XIX – начале ХХ вв. (диссертация) Sokolov I.A. Tea \u0026 tea trade in Russian Empire in XIX – the beginning of the XX centuries","created_at":"2013-09-18T07:57:59.940-07:00","url":"https://www.academia.edu/4521472/%D0%A7%D0%B0%D0%B9_%D0%B8_%D1%87%D0%B0%D0%B9%D0%BD%D0%B0%D1%8F_%D1%82%D0%BE%D1%80%D0%B3%D0%BE%D0%B2%D0%BB%D1%8F_%D0%B2_%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D0%B9%D1%81%D0%BA%D0%BE%D0%B9_%D0%B8%D0%BC%D0%BF%D0%B5%D1%80%D0%B8%D0%B8_%D0%B2_XIX_%D0%BD%D0%B0%D1%87%D0%B0%D0%BB%D0%B5_%D0%A5%D0%A5_%D0%B2%D0%B2_%D0%B4%D0%B8%D1%81%D1%81%D0%B5%D1%80%D1%82%D0%B0%D1%86%D0%B8%D1%8F_Sokolov_I_A_Tea_and_tea_trade_in_Russian_Empire_in_XIX_the_beginning_of_the_XX_centuries?f_ri=3637","dom_id":"work_4521472","summary":"Чай и чайная торговля в Российской империи в XIX – начале ХХ вв.\r\nSokolov I.A. Tea \u0026 tea trade in Russian Empire in XIX – the beginning of the XX centuries","downloadable_attachments":[{"id":31911969,"asset_id":4521472,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":4791703,"first_name":"Ivan","last_name":"Sokolov","domain_name":"independent","page_name":"IvanSokolov","display_name":"Ivan Sokolov","profile_url":"https://independent.academia.edu/IvanSokolov?f_ri=3637","photo":"https://0.academia-photos.com/4791703/2040100/155530336/s65_ivan.sokolov.jpg"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true},{"id":106,"name":"Religion","url":"https://www.academia.edu/Documents/in/Religion?f_ri=3637","nofollow":true},{"id":128,"name":"History","url":"https://www.academia.edu/Documents/in/History?f_ri=3637","nofollow":true},{"id":136,"name":"Cultural 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itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/40147344/PAZARLAMA_ARA%C5%9ETIRMALARINDA_YEN%C4%B0_B%C4%B0R_E%C4%9E%C4%B0L%C4%B0M_OLARAK_N%C3%96ROPAZARLAMA_T%C3%9CRK%C4%B0YEDE_N%C3%96ROPAZARLAMA_ALANINDA_YAPILAN_AKADEM%C4%B0K_%C3%87ALI%C5%9EMALARA_Y%C3%96NEL%C4%B0K_B%C4%B0R_%C4%B0NCELEME">PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE'DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">ÖZET İnsanoğlunun "olaylar ve durumlar karşısında nasıl karar verdiği" bugün hala tam olarak çözülemeyen bir problem olarak karşımıza çıkmaktadır. Davranışların nedeni ve kökeni birçok bilim dalının sorunu olmuş ve geliştirilen kuramlar... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_40147344" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">ÖZET <br /><br />İnsanoğlunun "olaylar ve durumlar karşısında nasıl karar verdiği" bugün hala tam olarak çözülemeyen bir problem olarak karşımıza çıkmaktadır. Davranışların nedeni ve kökeni birçok bilim dalının sorunu olmuş ve geliştirilen kuramlar ile davranışların nedenleri açıklanmaya çalışılmıştır. Böylelikle son zamanlarda oldukça popüler hale gelen, yeni bir pazarlama eğilimi "nöropazarlama" araştırmaları karşımıza çıkmıştır. Türkiye'de gerçekleştirilen akademik çalışmaların (lisansüstü tezler ve makaleler) nöropazarlama alanını nasıl değerlendirdiğini ortaya koyabilmeyi amaçlayan bu çalışmada veri toplama yöntemi olarak meta/döküman analizine başvurulmuştur. Elde edilen sonuçlara göre bu alanda; 28 lisansüstü (dört doktora ve yirmi dört yüksek lisans) tezin ve 15 makalenin ülkemizdeki araştırmacılar tarafından kaleme alındığı ve bu araştırmaların daha çok; pazarlama, işletme ve reklamcılık alanında yapıldığı görülmektedir. Maliyet yüksekliği, teknik cihazları kullanacak kalifiye çalışanların olmaması nedeniyle araştırmalarda daha çok teori üzerinde durulmuş ve yapılan uygulamalarda büyük çoğunlukla geleneksel araştırma yöntemlerinden faydalanılmıştır. Buna rağmen gelecek için nöropazarlamanın yaygınlaşacağına yönelik görüş hakimdir.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/40147344" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="7b4392200e64c11ba4c9478fe8d24fee" rel="nofollow" data-download="{"attachment_id":60364916,"asset_id":40147344,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/60364916/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="40810252" href="https://ege.academia.edu/BerkantY%C4%B1lmaz">Berkant Yılmaz</a><script data-card-contents-for-user="40810252" type="text/json">{"id":40810252,"first_name":"Berkant","last_name":"Yılmaz","domain_name":"ege","page_name":"BerkantYılmaz","display_name":"Berkant Yılmaz","profile_url":"https://ege.academia.edu/BerkantY%C4%B1lmaz?f_ri=3637","photo":"https://0.academia-photos.com/40810252/12980754/28711257/s65_berkant.y_lmaz.jpeg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-40147344">+2</span><div class="hidden js-additional-users-40147344"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://ege.academia.edu/AliOkanFerik">Ali Okan Ferik</a></span></div><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/bektassari">Bektas SARI</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-40147344'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-40147344').html(); 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container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_40147344 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="40147344"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 40147344; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=40147344]").text(description); $(".js-view-count-work_40147344").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_40147344").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="40147344"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">20</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="39" rel="nofollow" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="161" rel="nofollow" href="https://www.academia.edu/Documents/in/Neuroscience">Neuroscience</a>, <script data-card-contents-for-ri="161" type="text/json">{"id":161,"name":"Neuroscience","url":"https://www.academia.edu/Documents/in/Neuroscience?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="1755" rel="nofollow" href="https://www.academia.edu/Documents/in/Eye_tracking">Eye tracking</a>, <script data-card-contents-for-ri="1755" type="text/json">{"id":1755,"name":"Eye tracking","url":"https://www.academia.edu/Documents/in/Eye_tracking?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a><script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=40147344]'), work: {"id":40147344,"title":"PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE'DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME","created_at":"2019-08-22T07:28:52.300-07:00","url":"https://www.academia.edu/40147344/PAZARLAMA_ARA%C5%9ETIRMALARINDA_YEN%C4%B0_B%C4%B0R_E%C4%9E%C4%B0L%C4%B0M_OLARAK_N%C3%96ROPAZARLAMA_T%C3%9CRK%C4%B0YEDE_N%C3%96ROPAZARLAMA_ALANINDA_YAPILAN_AKADEM%C4%B0K_%C3%87ALI%C5%9EMALARA_Y%C3%96NEL%C4%B0K_B%C4%B0R_%C4%B0NCELEME?f_ri=3637","dom_id":"work_40147344","summary":"ÖZET \n\nİnsanoğlunun \"olaylar ve durumlar karşısında nasıl karar verdiği\" bugün hala tam olarak çözülemeyen bir problem olarak karşımıza çıkmaktadır. Davranışların nedeni ve kökeni birçok bilim dalının sorunu olmuş ve geliştirilen kuramlar ile davranışların nedenleri açıklanmaya çalışılmıştır. Böylelikle son zamanlarda oldukça popüler hale gelen, yeni bir pazarlama eğilimi \"nöropazarlama\" araştırmaları karşımıza çıkmıştır. Türkiye'de gerçekleştirilen akademik çalışmaların (lisansüstü tezler ve makaleler) nöropazarlama alanını nasıl değerlendirdiğini ortaya koyabilmeyi amaçlayan bu çalışmada veri toplama yöntemi olarak meta/döküman analizine başvurulmuştur. Elde edilen sonuçlara göre bu alanda; 28 lisansüstü (dört doktora ve yirmi dört yüksek lisans) tezin ve 15 makalenin ülkemizdeki araştırmacılar tarafından kaleme alındığı ve bu araştırmaların daha çok; pazarlama, işletme ve reklamcılık alanında yapıldığı görülmektedir. Maliyet yüksekliği, teknik cihazları kullanacak kalifiye çalışanların olmaması nedeniyle araştırmalarda daha çok teori üzerinde durulmuş ve yapılan uygulamalarda büyük çoğunlukla geleneksel araştırma yöntemlerinden faydalanılmıştır. Buna rağmen gelecek için nöropazarlamanın yaygınlaşacağına yönelik görüş hakimdir.","downloadable_attachments":[{"id":60364916,"asset_id":40147344,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":40810252,"first_name":"Berkant","last_name":"Yılmaz","domain_name":"ege","page_name":"BerkantYılmaz","display_name":"Berkant Yılmaz","profile_url":"https://ege.academia.edu/BerkantY%C4%B1lmaz?f_ri=3637","photo":"https://0.academia-photos.com/40810252/12980754/28711257/s65_berkant.y_lmaz.jpeg"},{"id":69435691,"first_name":"Ali Okan","last_name":"Ferik","domain_name":"ege","page_name":"AliOkanFerik","display_name":"Ali Okan Ferik","profile_url":"https://ege.academia.edu/AliOkanFerik?f_ri=3637","photo":"https://0.academia-photos.com/69435691/18237701/28770210/s65_ali_okan.ferik.jpeg"},{"id":123370368,"first_name":"Bektas","last_name":"SARI","domain_name":"independent","page_name":"bektassari","display_name":"Bektas 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class="clearfix u-pv7x u-mb0x js-work-card work_6078770" data-work_id="6078770" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/6078770/CONSUMER_BEHAVIOR_and_MARKETING_STRATEGY_CONSUMER_BEHAVIOR_and_MARKETING_STRATEGY">CONSUMER BEHAVIOR & MARKETING STRATEGY CONSUMER BEHAVIOR & MARKETING STRATEGY</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">iv Understanding Consumer Behavior, Perceived Quality, and Advertising and Consumer Behavior, as well as several conference proceedings.</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/6078770" data-share-source="work_strip" 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itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="705116" href="https://htmi.academia.edu/NoonamsomNarumon">Noonamsom Narumon</a><script data-card-contents-for-user="705116" type="text/json">{"id":705116,"first_name":"Noonamsom","last_name":"Narumon","domain_name":"htmi","page_name":"NoonamsomNarumon","display_name":"Noonamsom Narumon","profile_url":"https://htmi.academia.edu/NoonamsomNarumon?f_ri=3637","photo":"https://0.academia-photos.com/705116/237651/739528/s65_noonamsom.narumon.jpg"}</script></span></span></li><li class="js-paper-rank-work_6078770 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="6078770"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 6078770, container: ".js-paper-rank-work_6078770", }); });</script></li><li 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coauthored" data-work_id="22736316" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/22736316/Films_that_Sell_Moving_Pictures_and_Advertising">Films that Sell: Moving Pictures and Advertising</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">As an aesthetic, economic, and cultural practice, advertising has played a pivotal role in shaping the history of virtually every modern communications medium. In its ubiquity and everyday ephemerality, avantgardist designs, and... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_22736316" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">As an aesthetic, economic, and cultural practice, advertising has played a pivotal role in shaping the history of virtually every modern communications medium. In its ubiquity and everyday ephemerality, avantgardist designs, and persuasive rhetorics advertising over the course of the last century has become an epitome of modernity as much as of pop culture; it is inextricably connected to capitalism, material cultures, lifestyles, and media histories. Bringing together archivists and adacemics, Films that Sell is the very first volume that is specifically dedicated to the history of moving image advertising. This book contains an original collection of historical, conceptual and archival contributions written by international experts in the field, and is complemented with collection presentations and an annotated bibliography.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/22736316" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="b3ce07773c801e6f4771f875528b2f47" rel="nofollow" data-download="{"attachment_id":43302831,"asset_id":22736316,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/43302831/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="198623" href="https://halle.academia.edu/PatrickVonderau">Patrick Vonderau</a><script data-card-contents-for-user="198623" type="text/json">{"id":198623,"first_name":"Patrick","last_name":"Vonderau","domain_name":"halle","page_name":"PatrickVonderau","display_name":"Patrick Vonderau","profile_url":"https://halle.academia.edu/PatrickVonderau?f_ri=3637","photo":"https://0.academia-photos.com/198623/91177/20228928/s65_patrick.vonderau.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-22736316">+2</span><div class="hidden js-additional-users-22736316"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://uu.academia.edu/nicodeklerk">nico de klerk</a></span></div><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://su-se.academia.edu/BoFlorin">Bo Florin</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-22736316'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-22736316').html(); 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This book contains an original collection of historical, conceptual and archival contributions written by international experts in the field, and is complemented with collection presentations and an annotated bibliography.","downloadable_attachments":[{"id":43302831,"asset_id":22736316,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":198623,"first_name":"Patrick","last_name":"Vonderau","domain_name":"halle","page_name":"PatrickVonderau","display_name":"Patrick Vonderau","profile_url":"https://halle.academia.edu/PatrickVonderau?f_ri=3637","photo":"https://0.academia-photos.com/198623/91177/20228928/s65_patrick.vonderau.jpg"},{"id":7620254,"first_name":"nico","last_name":"de klerk","domain_name":"uu","page_name":"nicodeklerk","display_name":"nico de klerk","profile_url":"https://uu.academia.edu/nicodeklerk?f_ri=3637","photo":"https://0.academia-photos.com/7620254/2757108/14770992/s65_nico.de_klerk.jpg"},{"id":44399908,"first_name":"Bo","last_name":"Florin","domain_name":"su-se","page_name":"BoFlorin","display_name":"Bo Florin","profile_url":"https://su-se.academia.edu/BoFlorin?f_ri=3637","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":188,"name":"Cultural Studies","url":"https://www.academia.edu/Documents/in/Cultural_Studies?f_ri=3637","nofollow":true},{"id":1555,"name":"Film Studies","url":"https://www.academia.edu/Documents/in/Film_Studies?f_ri=3637","nofollow":true},{"id":2972,"name":"Media History","url":"https://www.academia.edu/Documents/in/Media_History?f_ri=3637","nofollow":true},{"id":3225,"name":"Visual Culture","url":"https://www.academia.edu/Documents/in/Visual_Culture?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637"},{"id":12444,"name":"Film History","url":"https://www.academia.edu/Documents/in/Film_History?f_ri=3637"},{"id":29596,"name":"Advertising History","url":"https://www.academia.edu/Documents/in/Advertising_History?f_ri=3637"},{"id":52745,"name":"Cinema Studies","url":"https://www.academia.edu/Documents/in/Cinema_Studies?f_ri=3637"},{"id":79536,"name":"Sponsored Film","url":"https://www.academia.edu/Documents/in/Sponsored_Film?f_ri=3637"},{"id":150105,"name":"Cinema and Media Studies","url":"https://www.academia.edu/Documents/in/Cinema_and_Media_Studies?f_ri=3637"},{"id":550053,"name":"Industrial Film","url":"https://www.academia.edu/Documents/in/Industrial_Film?f_ri=3637"},{"id":601959,"name":"Non-theatrical Film","url":"https://www.academia.edu/Documents/in/Non-theatrical_Film?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_21586225" data-work_id="21586225" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/21586225/An_Understanding_Of_Relation_Between_Cultures_Advertising_And_Globalization_With_Special_Focus_On_Cross_Cultural_Communication">An Understanding Of Relation Between Cultures, Advertising And Globalization With Special Focus On Cross Cultural Communication</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">A B S T R A C T This research essay deals with the advertising, esp. when it comes to issues related to culture, advertising and globalization with special focus on cross cultural communication. As no comprehensive definition of culture... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_21586225" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">A B S T R A C T This research essay deals with the advertising, esp. when it comes to issues related to culture, advertising and globalization with special focus on cross cultural communication. As no comprehensive definition of culture is available, so popular definitions of culture dealing with different perspectives have been provided to increase understanding of the readers.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/21586225" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="7ff6cb226a45248d8e73468ccb56069c" rel="nofollow" data-download="{"attachment_id":42137550,"asset_id":21586225,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/42137550/download_file?st=MTc0MDY1MTc0Myw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="42387969" href="https://qq.academia.edu/MuhammadAkifHamid">Muhammad Akif Hamid</a><script data-card-contents-for-user="42387969" type="text/json">{"id":42387969,"first_name":"Muhammad Akif","last_name":"Hamid","domain_name":"qq","page_name":"MuhammadAkifHamid","display_name":"Muhammad Akif Hamid","profile_url":"https://qq.academia.edu/MuhammadAkifHamid?f_ri=3637","photo":"https://0.academia-photos.com/42387969/11424177/12742886/s65_muhammad_akif.hamid.jpg"}</script></span></span></li><li class="js-paper-rank-work_21586225 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="21586225"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 21586225, container: ".js-paper-rank-work_21586225", }); 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$(".js-view-count[data-work-id=21586225]").text(description); $(".js-view-count-work_21586225").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_21586225").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="21586225"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">4</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="188" rel="nofollow" href="https://www.academia.edu/Documents/in/Cultural_Studies">Cultural Studies</a>, <script data-card-contents-for-ri="188" type="text/json">{"id":188,"name":"Cultural Studies","url":"https://www.academia.edu/Documents/in/Cultural_Studies?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="1439" rel="nofollow" href="https://www.academia.edu/Documents/in/Globalization">Globalization</a>, <script data-card-contents-for-ri="1439" type="text/json">{"id":1439,"name":"Globalization","url":"https://www.academia.edu/Documents/in/Globalization?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="36495" rel="nofollow" href="https://www.academia.edu/Documents/in/Cross-Cultural_Communication">Cross-Cultural Communication</a><script data-card-contents-for-ri="36495" type="text/json">{"id":36495,"name":"Cross-Cultural Communication","url":"https://www.academia.edu/Documents/in/Cross-Cultural_Communication?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=21586225]'), work: {"id":21586225,"title":"An Understanding Of Relation Between Cultures, Advertising And Globalization With Special Focus On Cross Cultural Communication","created_at":"2016-02-05T03:42:11.201-08:00","url":"https://www.academia.edu/21586225/An_Understanding_Of_Relation_Between_Cultures_Advertising_And_Globalization_With_Special_Focus_On_Cross_Cultural_Communication?f_ri=3637","dom_id":"work_21586225","summary":"A B S T R A C T This research essay deals with the advertising, esp. when it comes to issues related to culture, advertising and globalization with special focus on cross cultural communication. As no comprehensive definition of culture is available, so popular definitions of culture dealing with different perspectives have been provided to increase understanding of the readers.","downloadable_attachments":[{"id":42137550,"asset_id":21586225,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":42387969,"first_name":"Muhammad Akif","last_name":"Hamid","domain_name":"qq","page_name":"MuhammadAkifHamid","display_name":"Muhammad Akif Hamid","profile_url":"https://qq.academia.edu/MuhammadAkifHamid?f_ri=3637","photo":"https://0.academia-photos.com/42387969/11424177/12742886/s65_muhammad_akif.hamid.jpg"}],"research_interests":[{"id":188,"name":"Cultural Studies","url":"https://www.academia.edu/Documents/in/Cultural_Studies?f_ri=3637","nofollow":true},{"id":1439,"name":"Globalization","url":"https://www.academia.edu/Documents/in/Globalization?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":36495,"name":"Cross-Cultural Communication","url":"https://www.academia.edu/Documents/in/Cross-Cultural_Communication?f_ri=3637","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_21815775" data-work_id="21815775" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/21815775/Postmodern_Sanat_Ak%C4%B1mlar%C4%B1_ve_Reklamlara_Yans%C4%B1malar%C4%B1">Postmodern Sanat Akımları ve Reklamlara Yansımaları</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">Postmodernizm, Sanat Akımları</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/21815775" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="6545d5821ea4c2ea1c8ea17c743b2ba9" rel="nofollow" data-download="{"attachment_id":42572366,"asset_id":21815775,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/42572366/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="37029672" href="https://ege.academia.edu/%C3%96zen%C3%96zdem">Özen Okat</a><script data-card-contents-for-user="37029672" type="text/json">{"id":37029672,"first_name":"Özen","last_name":"Okat","domain_name":"ege","page_name":"ÖzenÖzdem","display_name":"Özen Okat","profile_url":"https://ege.academia.edu/%C3%96zen%C3%96zdem?f_ri=3637","photo":"https://0.academia-photos.com/37029672/11541493/141313298/s65__zen.okat.jpg"}</script></span></span></li><li class="js-paper-rank-work_21815775 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="21815775"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 21815775, container: ".js-paper-rank-work_21815775", }); 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$(".js-view-count[data-work-id=21815775]").text(description); $(".js-view-count-work_21815775").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_21815775").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="21815775"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">5</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="3225" rel="nofollow" href="https://www.academia.edu/Documents/in/Visual_Culture">Visual Culture</a>, <script data-card-contents-for-ri="3225" type="text/json">{"id":3225,"name":"Visual Culture","url":"https://www.academia.edu/Documents/in/Visual_Culture?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="36786" rel="nofollow" href="https://www.academia.edu/Documents/in/Visual_Design">Visual Design</a>, <script data-card-contents-for-ri="36786" type="text/json">{"id":36786,"name":"Visual Design","url":"https://www.academia.edu/Documents/in/Visual_Design?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="50399" rel="nofollow" href="https://www.academia.edu/Documents/in/Neuromarketing">Neuromarketing</a><script data-card-contents-for-ri="50399" type="text/json">{"id":50399,"name":"Neuromarketing","url":"https://www.academia.edu/Documents/in/Neuromarketing?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=21815775]'), work: {"id":21815775,"title":"Postmodern Sanat Akımları ve Reklamlara Yansımaları","created_at":"2016-02-11T02:23:23.919-08:00","url":"https://www.academia.edu/21815775/Postmodern_Sanat_Ak%C4%B1mlar%C4%B1_ve_Reklamlara_Yans%C4%B1malar%C4%B1?f_ri=3637","dom_id":"work_21815775","summary":"Postmodernizm, Sanat Akımları","downloadable_attachments":[{"id":42572366,"asset_id":21815775,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":37029672,"first_name":"Özen","last_name":"Okat","domain_name":"ege","page_name":"ÖzenÖzdem","display_name":"Özen Okat","profile_url":"https://ege.academia.edu/%C3%96zen%C3%96zdem?f_ri=3637","photo":"https://0.academia-photos.com/37029672/11541493/141313298/s65__zen.okat.jpg"}],"research_interests":[{"id":3225,"name":"Visual Culture","url":"https://www.academia.edu/Documents/in/Visual_Culture?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":36786,"name":"Visual Design","url":"https://www.academia.edu/Documents/in/Visual_Design?f_ri=3637","nofollow":true},{"id":50399,"name":"Neuromarketing","url":"https://www.academia.edu/Documents/in/Neuromarketing?f_ri=3637","nofollow":true},{"id":152506,"name":"Neuromarketing, Neurotechnology, Branding","url":"https://www.academia.edu/Documents/in/Neuromarketing_Neurotechnology_Branding?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_31783531" data-work_id="31783531" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/31783531/THE_EFFECTIVENESS_OF_SOCIAL_MEDIA_MARKETING_TO_BUSINESS_OWNERS">THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING TO BUSINESS OWNERS</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">The increasing popularity of social media sites has opened opportunities to all business owners to promote and sell their products and services online and connect them with their existing and potential customers. However, maintaining a... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_31783531" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">The increasing popularity of social media sites has opened opportunities to all business owners to promote and sell their products and services online and connect them with their existing and potential customers. However, maintaining a social media account is time-consuming and the number of credible consumers who will purchase their products and services will be limited due to online fraud.<br /><br />This study aims to identify and evaluate the advantages and disadvantage of social media marketing to business owners, how it helps them reach their customers and affects the growth of their profit and brand. A correlational research and series of observations and interviews to direct sellers and online marketers will be conducted to compare and determine how business owners are able to reach their target market and grow their business with or without the help of social media. <br /><br />As a result, this study will identify the positive and negative result of doing business online. This will also evaluate the effectiveness of social media as marketing tool to expand businesses and show why online marketing is the most famous and cost-effective way of doing business.<br /><br />The identified advantages and disadvantages of social media marketing will help aspiring businessmen and women know the effectiveness of online marketing, from promoting their products and services online up to striving hard to beat their competitors.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/31783531" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="ae84fefb4389a74a8dca4913dfc1bfa0" rel="nofollow" data-download="{"attachment_id":52085212,"asset_id":31783531,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/52085212/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="61244353" href="https://independent.academia.edu/MarieKit">Marie Kit</a><script data-card-contents-for-user="61244353" type="text/json">{"id":61244353,"first_name":"Marie","last_name":"Kit","domain_name":"independent","page_name":"MarieKit","display_name":"Marie Kit","profile_url":"https://independent.academia.edu/MarieKit?f_ri=3637","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_31783531 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="31783531"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 31783531, container: ".js-paper-rank-work_31783531", }); 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$(".js-view-count[data-work-id=31783531]").text(description); $(".js-view-count-work_31783531").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_31783531").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="31783531"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">5</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="39" rel="nofollow" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="859" rel="nofollow" href="https://www.academia.edu/Documents/in/Communication">Communication</a>, <script data-card-contents-for-ri="859" type="text/json">{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a><script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=31783531]'), work: {"id":31783531,"title":"THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING TO BUSINESS OWNERS","created_at":"2017-03-09T01:50:59.880-08:00","url":"https://www.academia.edu/31783531/THE_EFFECTIVENESS_OF_SOCIAL_MEDIA_MARKETING_TO_BUSINESS_OWNERS?f_ri=3637","dom_id":"work_31783531","summary":"The increasing popularity of social media sites has opened opportunities to all business owners to promote and sell their products and services online and connect them with their existing and potential customers. However, maintaining a social media account is time-consuming and the number of credible consumers who will purchase their products and services will be limited due to online fraud.\n\nThis study aims to identify and evaluate the advantages and disadvantage of social media marketing to business owners, how it helps them reach their customers and affects the growth of their profit and brand. A correlational research and series of observations and interviews to direct sellers and online marketers will be conducted to compare and determine how business owners are able to reach their target market and grow their business with or without the help of social media. \n\nAs a result, this study will identify the positive and negative result of doing business online. This will also evaluate the effectiveness of social media as marketing tool to expand businesses and show why online marketing is the most famous and cost-effective way of doing business.\n\nThe identified advantages and disadvantages of social media marketing will help aspiring businessmen and women know the effectiveness of online marketing, from promoting their products and services online up to striving hard to beat their competitors.\n","downloadable_attachments":[{"id":52085212,"asset_id":31783531,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":61244353,"first_name":"Marie","last_name":"Kit","domain_name":"independent","page_name":"MarieKit","display_name":"Marie Kit","profile_url":"https://independent.academia.edu/MarieKit?f_ri=3637","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true},{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=3637","nofollow":true},{"id":9246,"name":"Social Media","url":"https://www.academia.edu/Documents/in/Social_Media?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_78856556" data-work_id="78856556" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/78856556/_Shipping_bullshit_Twitter_rumours_fan_celebrity_interaction_and_questions_of_authenticity">‘Shipping bullshit’: Twitter rumours, fan/celebrity interaction and questions of authenticity</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/78856556" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="3109afc2629d072d4a23970153720301" rel="nofollow" data-download="{"attachment_id":85752747,"asset_id":78856556,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/85752747/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="344903" href="https://eastanglia.academia.edu/HelenaLouiseDareEdwards">Helena Louise Dare-Edwards</a><script data-card-contents-for-user="344903" type="text/json">{"id":344903,"first_name":"Helena Louise","last_name":"Dare-Edwards","domain_name":"eastanglia","page_name":"HelenaLouiseDareEdwards","display_name":"Helena Louise Dare-Edwards","profile_url":"https://eastanglia.academia.edu/HelenaLouiseDareEdwards?f_ri=3637","photo":"https://0.academia-photos.com/344903/781078/5312853/s65_helena_louise.dare-edwards.jpg"}</script></span></span></li><li class="js-paper-rank-work_78856556 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="78856556"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 78856556, container: ".js-paper-rank-work_78856556", }); });</script></li><li class="js-percentile-work_78856556 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: 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$(".js-view-count-work_78856556").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_78856556").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="78856556"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">13</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="1236" rel="nofollow" href="https://www.academia.edu/Documents/in/Art">Art</a>, <script data-card-contents-for-ri="1236" type="text/json">{"id":1236,"name":"Art","url":"https://www.academia.edu/Documents/in/Art?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="2553" rel="nofollow" href="https://www.academia.edu/Documents/in/Social_Networking">Social Networking</a>, <script data-card-contents-for-ri="2553" type="text/json">{"id":2553,"name":"Social Networking","url":"https://www.academia.edu/Documents/in/Social_Networking?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="5579" rel="nofollow" href="https://www.academia.edu/Documents/in/Authenticity">Authenticity</a><script data-card-contents-for-ri="5579" type="text/json">{"id":5579,"name":"Authenticity","url":"https://www.academia.edu/Documents/in/Authenticity?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=78856556]'), work: {"id":78856556,"title":"‘Shipping bullshit’: Twitter rumours, fan/celebrity interaction and questions of authenticity","created_at":"2022-05-09T06:46:38.785-07:00","url":"https://www.academia.edu/78856556/_Shipping_bullshit_Twitter_rumours_fan_celebrity_interaction_and_questions_of_authenticity?f_ri=3637","dom_id":"work_78856556","summary":null,"downloadable_attachments":[{"id":85752747,"asset_id":78856556,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":344903,"first_name":"Helena Louise","last_name":"Dare-Edwards","domain_name":"eastanglia","page_name":"HelenaLouiseDareEdwards","display_name":"Helena Louise Dare-Edwards","profile_url":"https://eastanglia.academia.edu/HelenaLouiseDareEdwards?f_ri=3637","photo":"https://0.academia-photos.com/344903/781078/5312853/s65_helena_louise.dare-edwards.jpg"}],"research_interests":[{"id":1236,"name":"Art","url":"https://www.academia.edu/Documents/in/Art?f_ri=3637","nofollow":true},{"id":2553,"name":"Social Networking","url":"https://www.academia.edu/Documents/in/Social_Networking?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":5579,"name":"Authenticity","url":"https://www.academia.edu/Documents/in/Authenticity?f_ri=3637","nofollow":true},{"id":6527,"name":"Celebrity Culture","url":"https://www.academia.edu/Documents/in/Celebrity_Culture?f_ri=3637"},{"id":7211,"name":"Fan Studies","url":"https://www.academia.edu/Documents/in/Fan_Studies?f_ri=3637"},{"id":9246,"name":"Social Media","url":"https://www.academia.edu/Documents/in/Social_Media?f_ri=3637"},{"id":13873,"name":"Twitter","url":"https://www.academia.edu/Documents/in/Twitter?f_ri=3637"},{"id":15595,"name":"Fandom","url":"https://www.academia.edu/Documents/in/Fandom?f_ri=3637"},{"id":50967,"name":"Mass Communication and New Media","url":"https://www.academia.edu/Documents/in/Mass_Communication_and_New_Media?f_ri=3637"},{"id":69253,"name":"Stardom and Celebrity","url":"https://www.academia.edu/Documents/in/Stardom_and_Celebrity?f_ri=3637"},{"id":123261,"name":"Celebrity Studies","url":"https://www.academia.edu/Documents/in/Celebrity_Studies?f_ri=3637"},{"id":395704,"name":"Communication and media Studies","url":"https://www.academia.edu/Documents/in/Communication_and_media_Studies?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_45255407" data-work_id="45255407" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/45255407/Brand_zealotry_What_is_it_and_who_are_the_zealots">Brand zealotry: What is it, and who are the zealots</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Brand zealotry was defined as a specialized form of opinion leadership. Brand zealots are consumers who frequently engage in brand-related opinion leadership, report high interest in identifying the best brands to buy, and regularly... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_45255407" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Brand zealotry was defined as a specialized form of opinion leadership. Brand zealots are consumers who frequently engage in brand-related opinion leadership, report high interest in identifying the best brands to buy, and regularly purchase the brand name products they favor. The concept was operationalized by means of an index of the propensity to engage in brand zealotry. Brand zealotry was found to be associated with the demographic factors such as younger and higher income consumers. Certain personality characteristics and media preferences pointed to the possibility that brand zealots are discerning consumers who rely on information provided in advertising and on the Internet.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/45255407" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="0f0b1f4dc9841a163c0deeeefcb130fb" rel="nofollow" data-download="{"attachment_id":65822017,"asset_id":45255407,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/65822017/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="24547984" href="https://qatar-northwestern.academia.edu/GeorgeAnghelcev">George Anghelcev</a><script data-card-contents-for-user="24547984" type="text/json">{"id":24547984,"first_name":"George","last_name":"Anghelcev","domain_name":"qatar-northwestern","page_name":"GeorgeAnghelcev","display_name":"George Anghelcev","profile_url":"https://qatar-northwestern.academia.edu/GeorgeAnghelcev?f_ri=3637","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_45255407 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="45255407"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 45255407, container: ".js-paper-rank-work_45255407", }); });</script></li><li class="js-percentile-work_45255407 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 45255407; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_45255407"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_45255407 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="45255407"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 45255407; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=45255407]").text(description); $(".js-view-count-work_45255407").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_45255407").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="45255407"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">11</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="1300" rel="nofollow" href="https://www.academia.edu/Documents/in/Brand_Management">Brand Management</a>, <script data-card-contents-for-ri="1300" type="text/json">{"id":1300,"name":"Brand Management","url":"https://www.academia.edu/Documents/in/Brand_Management?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="6325" rel="nofollow" href="https://www.academia.edu/Documents/in/Consumerism">Consumerism</a>, <script data-card-contents-for-ri="6325" type="text/json">{"id":6325,"name":"Consumerism","url":"https://www.academia.edu/Documents/in/Consumerism?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" rel="nofollow" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a><script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=45255407]'), work: {"id":45255407,"title":"Brand zealotry: What is it, and who are the zealots","created_at":"2021-02-28T08:47:44.764-08:00","url":"https://www.academia.edu/45255407/Brand_zealotry_What_is_it_and_who_are_the_zealots?f_ri=3637","dom_id":"work_45255407","summary":"Brand zealotry was defined as a specialized form of opinion leadership. Brand zealots are consumers who frequently engage in brand-related opinion leadership, report high interest in identifying the best brands to buy, and regularly purchase the brand name products they favor. The concept was operationalized by means of an index of the propensity to engage in brand zealotry. Brand zealotry was found to be associated with the demographic factors such as younger and higher income consumers. Certain personality characteristics and media preferences pointed to the possibility that brand zealots are discerning consumers who rely on information provided in advertising and on the Internet.","downloadable_attachments":[{"id":65822017,"asset_id":45255407,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":24547984,"first_name":"George","last_name":"Anghelcev","domain_name":"qatar-northwestern","page_name":"GeorgeAnghelcev","display_name":"George Anghelcev","profile_url":"https://qatar-northwestern.academia.edu/GeorgeAnghelcev?f_ri=3637","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":1300,"name":"Brand Management","url":"https://www.academia.edu/Documents/in/Brand_Management?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":6325,"name":"Consumerism","url":"https://www.academia.edu/Documents/in/Consumerism?f_ri=3637","nofollow":true},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=3637","nofollow":true},{"id":17291,"name":"Brand equity","url":"https://www.academia.edu/Documents/in/Brand_equity?f_ri=3637"},{"id":23735,"name":"Branding","url":"https://www.academia.edu/Documents/in/Branding?f_ri=3637"},{"id":140689,"name":"Advocacy","url":"https://www.academia.edu/Documents/in/Advocacy?f_ri=3637"},{"id":226132,"name":"Opinion Leadership","url":"https://www.academia.edu/Documents/in/Opinion_Leadership?f_ri=3637"},{"id":1207210,"name":"Brand Advocacy","url":"https://www.academia.edu/Documents/in/Brand_Advocacy?f_ri=3637"},{"id":1320641,"name":"Opinion Leader","url":"https://www.academia.edu/Documents/in/Opinion_Leader?f_ri=3637"},{"id":1696902,"name":"Brand evangelism","url":"https://www.academia.edu/Documents/in/Brand_evangelism?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_40906357" data-work_id="40906357" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/40906357/Trends_of_the_European_Audiovisual_Market_Presentation_to_the_Conference_of_the_Italian_Presidency_of_the_Council_of_the_European_Union_Audiovisual_Market_and_Regulations_an_Industry_at_the_Crossroad_Rome_23_24_October_2014_">Trends of the European Audiovisual Market. Presentation to the Conference of the Italian Presidency of the Council of the European Union Audiovisual Market and Regulations: an Industry at the Crossroad (Rome, 23-24 October 2014)</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/40906357" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="a25da419c27a809d86fc952e29d9cfb1" rel="nofollow" data-download="{"attachment_id":61194870,"asset_id":40906357,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/61194870/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="38142830" href="https://ulg.academia.edu/AndreLange">André LANGE</a><script data-card-contents-for-user="38142830" type="text/json">{"id":38142830,"first_name":"André","last_name":"LANGE","domain_name":"ulg","page_name":"AndreLange","display_name":"André LANGE","profile_url":"https://ulg.academia.edu/AndreLange?f_ri=3637","photo":"https://0.academia-photos.com/38142830/10886256/29229303/s65_andr_.lange.jpg"}</script></span></span></li><li class="js-paper-rank-work_40906357 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="40906357"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 40906357, container: ".js-paper-rank-work_40906357", }); 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$(".js-view-count[data-work-id=40906357]").text(description); $(".js-view-count-work_40906357").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_40906357").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="40906357"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">8</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="1555" rel="nofollow" href="https://www.academia.edu/Documents/in/Film_Studies">Film Studies</a>, <script data-card-contents-for-ri="1555" type="text/json">{"id":1555,"name":"Film Studies","url":"https://www.academia.edu/Documents/in/Film_Studies?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="10347" rel="nofollow" href="https://www.academia.edu/Documents/in/European_Union">European Union</a>, <script data-card-contents-for-ri="10347" type="text/json">{"id":10347,"name":"European Union","url":"https://www.academia.edu/Documents/in/European_Union?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="83703" rel="nofollow" href="https://www.academia.edu/Documents/in/Audiovisual">Audiovisual</a><script data-card-contents-for-ri="83703" type="text/json">{"id":83703,"name":"Audiovisual","url":"https://www.academia.edu/Documents/in/Audiovisual?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=40906357]'), work: {"id":40906357,"title":"Trends of the European Audiovisual Market. Presentation to the Conference of the Italian Presidency of the Council of the European Union Audiovisual Market and Regulations: an Industry at the Crossroad (Rome, 23-24 October 2014)","created_at":"2019-11-12T08:47:07.726-08:00","url":"https://www.academia.edu/40906357/Trends_of_the_European_Audiovisual_Market_Presentation_to_the_Conference_of_the_Italian_Presidency_of_the_Council_of_the_European_Union_Audiovisual_Market_and_Regulations_an_Industry_at_the_Crossroad_Rome_23_24_October_2014_?f_ri=3637","dom_id":"work_40906357","summary":null,"downloadable_attachments":[{"id":61194870,"asset_id":40906357,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":38142830,"first_name":"André","last_name":"LANGE","domain_name":"ulg","page_name":"AndreLange","display_name":"André LANGE","profile_url":"https://ulg.academia.edu/AndreLange?f_ri=3637","photo":"https://0.academia-photos.com/38142830/10886256/29229303/s65_andr_.lange.jpg"}],"research_interests":[{"id":1555,"name":"Film Studies","url":"https://www.academia.edu/Documents/in/Film_Studies?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":10347,"name":"European Union","url":"https://www.academia.edu/Documents/in/European_Union?f_ri=3637","nofollow":true},{"id":83703,"name":"Audiovisual","url":"https://www.academia.edu/Documents/in/Audiovisual?f_ri=3637","nofollow":true},{"id":350419,"name":"Film Markets","url":"https://www.academia.edu/Documents/in/Film_Markets?f_ri=3637"},{"id":793404,"name":"Televisión Digital","url":"https://www.academia.edu/Documents/in/Televisi%C3%B3n_Digital?f_ri=3637"},{"id":1276104,"name":"Video-On-Demand (VoD)","url":"https://www.academia.edu/Documents/in/Video-On-Demand_VoD_?f_ri=3637"},{"id":1541630,"name":"Pay-Tv","url":"https://www.academia.edu/Documents/in/Pay-Tv?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_35514658" data-work_id="35514658" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/35514658/The_Product_As_Plot_Product_Placement_in_the_Post_E_T_Era">The Product As Plot: Product Placement in the Post-E.T. Era</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">In this (very early) research paper, I explore the history of product placement, and argue that the famous deployment of Reese's Pieces in Spielberg's beloved feature film, E.T. The Extra-Terrestrial, while not a rupture, marks a... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_35514658" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">In this (very early) research paper, I explore the history of product placement, and argue that the famous deployment of Reese's Pieces in Spielberg's beloved feature film, E.T. The Extra-Terrestrial, while not a rupture, marks a significant pivot point in the development of the practice.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/35514658" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="63037b7caf48ced5d18c59d7c09e03a2" rel="nofollow" data-download="{"attachment_id":55379734,"asset_id":35514658,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/55379734/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="13500333" href="https://carleton-ca.academia.edu/JasonRothery">Jason Rothery</a><script data-card-contents-for-user="13500333" type="text/json">{"id":13500333,"first_name":"Jason","last_name":"Rothery","domain_name":"carleton-ca","page_name":"JasonRothery","display_name":"Jason Rothery","profile_url":"https://carleton-ca.academia.edu/JasonRothery?f_ri=3637","photo":"https://0.academia-photos.com/13500333/5280981/19994344/s65_jason.rothery.jpg"}</script></span></span></li><li class="js-paper-rank-work_35514658 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="35514658"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 35514658, container: ".js-paper-rank-work_35514658", }); 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$(".js-view-count[data-work-id=35514658]").text(description); $(".js-view-count-work_35514658").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_35514658").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="35514658"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">12</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="1555" rel="nofollow" href="https://www.academia.edu/Documents/in/Film_Studies">Film Studies</a>, <script data-card-contents-for-ri="1555" type="text/json">{"id":1555,"name":"Film Studies","url":"https://www.academia.edu/Documents/in/Film_Studies?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3301" rel="nofollow" href="https://www.academia.edu/Documents/in/Film_Analysis">Film Analysis</a>, <script data-card-contents-for-ri="3301" type="text/json">{"id":3301,"name":"Film Analysis","url":"https://www.academia.edu/Documents/in/Film_Analysis?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="8854" rel="nofollow" href="https://www.academia.edu/Documents/in/Historical_Films">Historical Films</a><script data-card-contents-for-ri="8854" type="text/json">{"id":8854,"name":"Historical Films","url":"https://www.academia.edu/Documents/in/Historical_Films?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=35514658]'), work: {"id":35514658,"title":"The Product As Plot: Product Placement in the Post-E.T. 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","downloadable_attachments":[{"id":55379734,"asset_id":35514658,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":13500333,"first_name":"Jason","last_name":"Rothery","domain_name":"carleton-ca","page_name":"JasonRothery","display_name":"Jason Rothery","profile_url":"https://carleton-ca.academia.edu/JasonRothery?f_ri=3637","photo":"https://0.academia-photos.com/13500333/5280981/19994344/s65_jason.rothery.jpg"}],"research_interests":[{"id":1555,"name":"Film Studies","url":"https://www.academia.edu/Documents/in/Film_Studies?f_ri=3637","nofollow":true},{"id":3301,"name":"Film Analysis","url":"https://www.academia.edu/Documents/in/Film_Analysis?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":8854,"name":"Historical Films","url":"https://www.academia.edu/Documents/in/Historical_Films?f_ri=3637","nofollow":true},{"id":12444,"name":"Film History","url":"https://www.academia.edu/Documents/in/Film_History?f_ri=3637"},{"id":16055,"name":"Film and History","url":"https://www.academia.edu/Documents/in/Film_and_History?f_ri=3637"},{"id":45607,"name":"Product Placement","url":"https://www.academia.edu/Documents/in/Product_Placement?f_ri=3637"},{"id":191474,"name":"Steven Spielberg","url":"https://www.academia.edu/Documents/in/Steven_Spielberg?f_ri=3637"},{"id":388345,"name":"Product Placements","url":"https://www.academia.edu/Documents/in/Product_Placements?f_ri=3637"},{"id":492095,"name":"Advertising and Marketing Communications","url":"https://www.academia.edu/Documents/in/Advertising_and_Marketing_Communications?f_ri=3637"},{"id":588198,"name":"Advertising and Branding","url":"https://www.academia.edu/Documents/in/Advertising_and_Branding?f_ri=3637"},{"id":787736,"name":"E.T. the Extra-Terrestrial","url":"https://www.academia.edu/Documents/in/E.T._the_Extra-Terrestrial?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_30084951" data-work_id="30084951" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/30084951/Network_protocol_textbook_is_an_asset_Book_Review_">Network protocol textbook is an asset [Book Review]</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/30084951" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="7efcfd666d4f2647d0fcee815693aaaa" rel="nofollow" data-download="{"attachment_id":50536967,"asset_id":30084951,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/50536967/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="161386" href="https://pan-pl.academia.edu/MarcinPaprzycki">Marcin Paprzycki</a><script data-card-contents-for-user="161386" type="text/json">{"id":161386,"first_name":"Marcin","last_name":"Paprzycki","domain_name":"pan-pl","page_name":"MarcinPaprzycki","display_name":"Marcin Paprzycki","profile_url":"https://pan-pl.academia.edu/MarcinPaprzycki?f_ri=3637","photo":"https://0.academia-photos.com/161386/87210/1061230/s65_marcin.paprzycki.png"}</script></span></span></li><li class="js-paper-rank-work_30084951 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="30084951"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 30084951, container: ".js-paper-rank-work_30084951", }); 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$(".js-view-count[data-work-id=30084951]").text(description); $(".js-view-count-work_30084951").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_30084951").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="30084951"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">6</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="7789" rel="nofollow" href="https://www.academia.edu/Documents/in/Routing">Routing</a>, <script data-card-contents-for-ri="7789" type="text/json">{"id":7789,"name":"Routing","url":"https://www.academia.edu/Documents/in/Routing?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="82999" rel="nofollow" href="https://www.academia.edu/Documents/in/Protocols">Protocols</a>, <script data-card-contents-for-ri="82999" type="text/json">{"id":82999,"name":"Protocols","url":"https://www.academia.edu/Documents/in/Protocols?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="98569" rel="nofollow" href="https://www.academia.edu/Documents/in/Computer_Languages">Computer Languages</a><script data-card-contents-for-ri="98569" type="text/json">{"id":98569,"name":"Computer Languages","url":"https://www.academia.edu/Documents/in/Computer_Languages?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=30084951]'), work: {"id":30084951,"title":"Network protocol textbook is an asset [Book Review]","created_at":"2016-11-25T05:19:35.662-08:00","url":"https://www.academia.edu/30084951/Network_protocol_textbook_is_an_asset_Book_Review_?f_ri=3637","dom_id":"work_30084951","summary":null,"downloadable_attachments":[{"id":50536967,"asset_id":30084951,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":161386,"first_name":"Marcin","last_name":"Paprzycki","domain_name":"pan-pl","page_name":"MarcinPaprzycki","display_name":"Marcin Paprzycki","profile_url":"https://pan-pl.academia.edu/MarcinPaprzycki?f_ri=3637","photo":"https://0.academia-photos.com/161386/87210/1061230/s65_marcin.paprzycki.png"}],"research_interests":[{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":7789,"name":"Routing","url":"https://www.academia.edu/Documents/in/Routing?f_ri=3637","nofollow":true},{"id":82999,"name":"Protocols","url":"https://www.academia.edu/Documents/in/Protocols?f_ri=3637","nofollow":true},{"id":98569,"name":"Computer Languages","url":"https://www.academia.edu/Documents/in/Computer_Languages?f_ri=3637","nofollow":true},{"id":1191356,"name":"Internet","url":"https://www.academia.edu/Documents/in/Internet?f_ri=3637"},{"id":1247861,"name":"Network Protocol","url":"https://www.academia.edu/Documents/in/Network_Protocol?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_11389987" data-work_id="11389987" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/11389987/Ouverture_de_Market_Driven_Management_">Ouverture de ‘Market-Driven Management’</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packaging, etc.) which in... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_11389987" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packaging, etc.) which in turn help to enhance the corporate intangible assets (corporate culture, information system and brand equity). In over-supply, market-driven orientation configures a policy of long-term corporate development, where the competitive constraints of cost compare themselves with the primary goal of meeting demand. The over-supply outlines new logics of competition, with a profound rethinking of the theories of management and marketing. In today's international dominance of over-supply, the strategies of 'hypercompetition' are based on the assumption that a business is highly profitable only for firms that shape innovation and create 'demand bubbles'.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/11389987" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="c27d61ccde5a47bc6d74288961b3e662" rel="nofollow" data-download="{"attachment_id":36950180,"asset_id":11389987,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/36950180/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="27698771" href="https://unimib.academia.edu/SilvioMBrondoni">Silvio M. Brondoni</a><script data-card-contents-for-user="27698771" type="text/json">{"id":27698771,"first_name":"Silvio M.","last_name":"Brondoni","domain_name":"unimib","page_name":"SilvioMBrondoni","display_name":"Silvio M. 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In over-supply, market-driven orientation configures a policy of long-term corporate development, where the competitive constraints of cost compare themselves with the primary goal of meeting demand. The over-supply outlines new logics of competition, with a profound rethinking of the theories of management and marketing. In today's international dominance of over-supply, the strategies of 'hypercompetition' are based on the assumption that a business is highly profitable only for firms that shape innovation and create 'demand bubbles'.","downloadable_attachments":[{"id":36950180,"asset_id":11389987,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":27698771,"first_name":"Silvio M.","last_name":"Brondoni","domain_name":"unimib","page_name":"SilvioMBrondoni","display_name":"Silvio M. Brondoni","profile_url":"https://unimib.academia.edu/SilvioMBrondoni?f_ri=3637","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business?f_ri=3637","nofollow":true},{"id":38,"name":"Management","url":"https://www.academia.edu/Documents/in/Management?f_ri=3637","nofollow":true},{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true},{"id":46,"name":"Business Ethics","url":"https://www.academia.edu/Documents/in/Business_Ethics?f_ri=3637","nofollow":true},{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility?f_ri=3637"},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637"},{"id":18845,"name":"Environmental Sustainability","url":"https://www.academia.edu/Documents/in/Environmental_Sustainability?f_ri=3637"},{"id":55840,"name":"Business Management","url":"https://www.academia.edu/Documents/in/Business_Management?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_1964550" data-work_id="1964550" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/1964550/Capstone_and_Building_Block_Helping_Students_Manage_Ambiguity_About_Their_Futures_Through_Writing">Capstone and Building Block: Helping Students Manage Ambiguity About Their Futures Through Writing</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">College seniors exist in a challenging period where lives previously based on linear course-planning transition into the uncertainty of the young-professional world (Daniels, Stewart, Stupnisky, Perry, & LoVerso, 2011). Academically and... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_1964550" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">College seniors exist in a challenging period where lives previously based on linear course-planning transition into the uncertainty of the young-professional world (Daniels, Stewart, Stupnisky, Perry, & LoVerso, 2011). Academically and personally, upperclassmen must evolve from “check the boxes to complete the exam” to “define the problem and then solve it.” Capstone courses at their best move students from the railroad tracks of a major-sequence flowchart to the roller skates of the post-graduation world, promoting evolution from college to professional life. As teachers, one of the most important skills we can build is the ability to effectively operate in ambiguous circumstances and advance from limited-solution questions to a problem-based model with a range of interpretations of the question itself and potential answers.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/1964550" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="f04dd4d751baac796d7d3b0b717dcbc0" rel="nofollow" data-download="{"attachment_id":30649534,"asset_id":1964550,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/30649534/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="3633" href="https://utexas.academia.edu/BradLove">Brad Love</a><script data-card-contents-for-user="3633" type="text/json">{"id":3633,"first_name":"Brad","last_name":"Love","domain_name":"utexas","page_name":"BradLove","display_name":"Brad Love","profile_url":"https://utexas.academia.edu/BradLove?f_ri=3637","photo":"https://0.academia-photos.com/3633/696118/2150748/s65_brad.love.jpg"}</script></span></span></li><li class="js-paper-rank-work_1964550 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="1964550"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 1964550, container: ".js-paper-rank-work_1964550", }); 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$(".js-view-count[data-work-id=1964550]").text(description); $(".js-view-count-work_1964550").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_1964550").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="1964550"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">19</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="859" rel="nofollow" href="https://www.academia.edu/Documents/in/Communication">Communication</a>, <script data-card-contents-for-ri="859" type="text/json">{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="859" rel="nofollow" href="https://www.academia.edu/Documents/in/Communication">Communication</a>, <script data-card-contents-for-ri="859" type="text/json">{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="928" rel="nofollow" href="https://www.academia.edu/Documents/in/Media_Studies">Media Studies</a>, <script data-card-contents-for-ri="928" type="text/json">{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="956" rel="nofollow" href="https://www.academia.edu/Documents/in/Organizational_Communication">Organizational Communication</a><script data-card-contents-for-ri="956" type="text/json">{"id":956,"name":"Organizational Communication","url":"https://www.academia.edu/Documents/in/Organizational_Communication?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=1964550]'), work: {"id":1964550,"title":"Capstone and Building Block: Helping Students Manage Ambiguity About Their Futures Through Writing","created_at":"2012-09-24T07:09:15.469-07:00","url":"https://www.academia.edu/1964550/Capstone_and_Building_Block_Helping_Students_Manage_Ambiguity_About_Their_Futures_Through_Writing?f_ri=3637","dom_id":"work_1964550","summary":"College seniors exist in a challenging period where lives previously based on linear course-planning transition into the uncertainty of the young-professional world (Daniels, Stewart, Stupnisky, Perry, \u0026 LoVerso, 2011). Academically and personally, upperclassmen must evolve from “check the boxes to complete the exam” to “define the problem and then solve it.” Capstone courses at their best move students from the railroad tracks of a major-sequence flowchart to the roller skates of the post-graduation world, promoting evolution from college to professional life. As teachers, one of the most important skills we can build is the ability to effectively operate in ambiguous circumstances and advance from limited-solution questions to a problem-based model with a range of interpretations of the question itself and potential answers. ","downloadable_attachments":[{"id":30649534,"asset_id":1964550,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":3633,"first_name":"Brad","last_name":"Love","domain_name":"utexas","page_name":"BradLove","display_name":"Brad Love","profile_url":"https://utexas.academia.edu/BradLove?f_ri=3637","photo":"https://0.academia-photos.com/3633/696118/2150748/s65_brad.love.jpg"}],"research_interests":[{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=3637","nofollow":true},{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=3637","nofollow":true},{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=3637","nofollow":true},{"id":956,"name":"Organizational Communication","url":"https://www.academia.edu/Documents/in/Organizational_Communication?f_ri=3637","nofollow":true},{"id":994,"name":"Journalism","url":"https://www.academia.edu/Documents/in/Journalism?f_ri=3637"},{"id":994,"name":"Journalism","url":"https://www.academia.edu/Documents/in/Journalism?f_ri=3637"},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637"},{"id":4032,"name":"Development communication","url":"https://www.academia.edu/Documents/in/Development_communication?f_ri=3637"},{"id":4032,"name":"Development communication","url":"https://www.academia.edu/Documents/in/Development_communication?f_ri=3637"},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=3637"},{"id":6423,"name":"Media Education","url":"https://www.academia.edu/Documents/in/Media_Education?f_ri=3637"},{"id":8280,"name":"Media Literacy","url":"https://www.academia.edu/Documents/in/Media_Literacy?f_ri=3637"},{"id":13958,"name":"Media","url":"https://www.academia.edu/Documents/in/Media?f_ri=3637"},{"id":54734,"name":"Media Research","url":"https://www.academia.edu/Documents/in/Media_Research?f_ri=3637"},{"id":117139,"name":"Social Communication","url":"https://www.academia.edu/Documents/in/Social_Communication-2?f_ri=3637"},{"id":172522,"name":"Communication Education","url":"https://www.academia.edu/Documents/in/Communication_Education?f_ri=3637"},{"id":252238,"name":"Media Impact and Effects and Usages","url":"https://www.academia.edu/Documents/in/Media_Impact_and_Effects_and_Usages?f_ri=3637"},{"id":603402,"name":"Advertising Education","url":"https://www.academia.edu/Documents/in/Advertising_Education?f_ri=3637"},{"id":610822,"name":"Alternate Media","url":"https://www.academia.edu/Documents/in/Alternate_Media?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_81376395" data-work_id="81376395" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/81376395/The_Effects_of_Shared_Consumption_on_Product_Life_Cycles_and_Advertising_Effectiveness_The_Case_of_the_Motion_Picture_Market">The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Consumers frequently consume hedonic products together with other consumers and derive value from this shared experience. This article investigates the impact of shared consumption, a type of social influence that determines the enjoyment... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_81376395" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Consumers frequently consume hedonic products together with other consumers and derive value from this shared experience. This article investigates the impact of shared consumption, a type of social influence that determines the enjoyment of joint experiences, in the context of a typical hedonic product: movies. The authors argue that this type of influence has important consequences for the diffusion curves of hedonic goods that are consumed together and the effectiveness of advertising in generating launch and postlaunch sales. An empirically validated agent-based model simulates the U.S. motion picture market, with new movies launching, competing, and exiting. The agent-based model serves as a means to demonstrate the essential role of shared consumption for explaining movie life cycles and tests how advertising expenditures accelerate and/or acquire movies’ demand in markets with varying levels of shared consumption. The results provide key theoretical insights for the new produ...</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/81376395" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="083ee111e84e226896fe1d7633a3f1c0" rel="nofollow" data-download="{"attachment_id":87440208,"asset_id":81376395,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/87440208/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="1697231" href="https://rug.academia.edu/ThijsBroekhuizen">Thijs Broekhuizen</a><script data-card-contents-for-user="1697231" type="text/json">{"id":1697231,"first_name":"Thijs","last_name":"Broekhuizen","domain_name":"rug","page_name":"ThijsBroekhuizen","display_name":"Thijs Broekhuizen","profile_url":"https://rug.academia.edu/ThijsBroekhuizen?f_ri=3637","photo":"https://0.academia-photos.com/1697231/1242147/15522215/s65_thijs.broekhuizen.jpg"}</script></span></span></li><li class="js-paper-rank-work_81376395 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="81376395"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 81376395, container: ".js-paper-rank-work_81376395", }); 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$(".js-view-count[data-work-id=81376395]").text(description); $(".js-view-count-work_81376395").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_81376395").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="81376395"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">9</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="39" rel="nofollow" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="724" rel="nofollow" href="https://www.academia.edu/Documents/in/Economics">Economics</a>, <script data-card-contents-for-ri="724" type="text/json">{"id":724,"name":"Economics","url":"https://www.academia.edu/Documents/in/Economics?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="1233" rel="nofollow" href="https://www.academia.edu/Documents/in/Social_Networks">Social Networks</a>, <script data-card-contents-for-ri="1233" type="text/json">{"id":1233,"name":"Social Networks","url":"https://www.academia.edu/Documents/in/Social_Networks?f_ri=3637","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a><script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=81376395]'), work: {"id":81376395,"title":"The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market","created_at":"2022-06-13T04:28:57.196-07:00","url":"https://www.academia.edu/81376395/The_Effects_of_Shared_Consumption_on_Product_Life_Cycles_and_Advertising_Effectiveness_The_Case_of_the_Motion_Picture_Market?f_ri=3637","dom_id":"work_81376395","summary":"Consumers frequently consume hedonic products together with other consumers and derive value from this shared experience. This article investigates the impact of shared consumption, a type of social influence that determines the enjoyment of joint experiences, in the context of a typical hedonic product: movies. The authors argue that this type of influence has important consequences for the diffusion curves of hedonic goods that are consumed together and the effectiveness of advertising in generating launch and postlaunch sales. An empirically validated agent-based model simulates the U.S. motion picture market, with new movies launching, competing, and exiting. The agent-based model serves as a means to demonstrate the essential role of shared consumption for explaining movie life cycles and tests how advertising expenditures accelerate and/or acquire movies’ demand in markets with varying levels of shared consumption. The results provide key theoretical insights for the new produ...","downloadable_attachments":[{"id":87440208,"asset_id":81376395,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":1697231,"first_name":"Thijs","last_name":"Broekhuizen","domain_name":"rug","page_name":"ThijsBroekhuizen","display_name":"Thijs Broekhuizen","profile_url":"https://rug.academia.edu/ThijsBroekhuizen?f_ri=3637","photo":"https://0.academia-photos.com/1697231/1242147/15522215/s65_thijs.broekhuizen.jpg"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true},{"id":724,"name":"Economics","url":"https://www.academia.edu/Documents/in/Economics?f_ri=3637","nofollow":true},{"id":1233,"name":"Social Networks","url":"https://www.academia.edu/Documents/in/Social_Networks?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":30603,"name":"Social Influence","url":"https://www.academia.edu/Documents/in/Social_Influence?f_ri=3637"},{"id":105278,"name":"Advertising Effectiveness","url":"https://www.academia.edu/Documents/in/Advertising_Effectiveness?f_ri=3637"},{"id":238222,"name":"Agent based modeling","url":"https://www.academia.edu/Documents/in/Agent_based_modeling?f_ri=3637"},{"id":771349,"name":"Motion picture industry","url":"https://www.academia.edu/Documents/in/Motion_picture_industry?f_ri=3637"},{"id":3137012,"name":"consumption sociology","url":"https://www.academia.edu/Documents/in/consumption_sociology?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_76009813" data-work_id="76009813" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" rel="nofollow" href="https://www.academia.edu/76009813/Impact_of_fake_news_on_consumer_behavior_and_brand_image">Impact of fake news on consumer behavior and brand image</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This research was conducted to find out how fake news affects consumers behavior and how it indirectly affects the brand image. The study was conducted among people via google forms to gain a variety of opinions and see what people think... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_76009813" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This research was conducted to find out how fake news affects consumers behavior and how it indirectly affects the brand image. The study was conducted among people via google forms to gain a variety of opinions and see what people think and feel about the impact of fake news on their buying behavior and how it changes their perception towards a brand In this report first a secondary study was done on impact of fake news on consumer behavior and brand. A structured questionnaire was also prepared to record people’s opinions regarding fake news and its impact on the the consumer behavior and brand have been analyzed. A structured questionnaire was also prepared to record people’s opinions regarding fake news and its impact on the the consumer behavior and brand. Subsequently we have conducted an analysis on the data acquired through the google forms. The results of the questionnaire revealed that lot of people tend to use internet & social media and online information before making a...</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/76009813" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="729c2bd9e235218ba6882c8b8ab04c07" rel="nofollow" data-download="{"attachment_id":83694818,"asset_id":76009813,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/83694818/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="68982673" rel="nofollow" href="https://jimindore.academia.edu/PoojaDarda">Pooja Darda</a><script data-card-contents-for-user="68982673" type="text/json">{"id":68982673,"first_name":"Pooja","last_name":"Darda","domain_name":"jimindore","page_name":"PoojaDarda","display_name":"Pooja Darda","profile_url":"https://jimindore.academia.edu/PoojaDarda?f_ri=3637","photo":"https://0.academia-photos.com/68982673/18114449/18107056/s65_pooja.darda.jpg"}</script></span></span></li><li class="js-paper-rank-work_76009813 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="76009813"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 76009813, container: ".js-paper-rank-work_76009813", }); });</script></li><li class="js-percentile-work_76009813 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 76009813; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_76009813"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_76009813 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="76009813"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 76009813; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=76009813]").text(description); $(".js-view-count-work_76009813").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_76009813").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="76009813"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i></div><span class="InlineList-item-text u-textTruncate u-pl6x"><a class="InlineList-item-text" data-has-card-for-ri="3637" rel="nofollow" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a><script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}</script></span></li><script>(function(){ if (false) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=76009813]'), work: {"id":76009813,"title":"Impact of fake news on consumer behavior and brand image","created_at":"2022-04-10T09:04:02.851-07:00","url":"https://www.academia.edu/76009813/Impact_of_fake_news_on_consumer_behavior_and_brand_image?f_ri=3637","dom_id":"work_76009813","summary":"This research was conducted to find out how fake news affects consumers behavior and how it indirectly affects the brand image. The study was conducted among people via google forms to gain a variety of opinions and see what people think and feel about the impact of fake news on their buying behavior and how it changes their perception towards a brand In this report first a secondary study was done on impact of fake news on consumer behavior and brand. A structured questionnaire was also prepared to record people’s opinions regarding fake news and its impact on the the consumer behavior and brand have been analyzed. A structured questionnaire was also prepared to record people’s opinions regarding fake news and its impact on the the consumer behavior and brand. Subsequently we have conducted an analysis on the data acquired through the google forms. The results of the questionnaire revealed that lot of people tend to use internet \u0026 social media and online information before making a...","downloadable_attachments":[{"id":83694818,"asset_id":76009813,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":68982673,"first_name":"Pooja","last_name":"Darda","domain_name":"jimindore","page_name":"PoojaDarda","display_name":"Pooja Darda","profile_url":"https://jimindore.academia.edu/PoojaDarda?f_ri=3637","photo":"https://0.academia-photos.com/68982673/18114449/18107056/s65_pooja.darda.jpg"}],"research_interests":[{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_68411750 coauthored" data-work_id="68411750" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" rel="nofollow" href="https://www.academia.edu/68411750/Estudio_sobre_el_fraude_de_m%C3%A9tricas_publicitarias_evoluci%C3%B3n_an%C3%A1lisis_y_herramientas_para_la_mitigaci%C3%B3n">Estudio sobre el fraude de métricas publicitarias: evolución, análisis y herramientas para la mitigación</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">El objetivo de este trabajo es el análisis del fraude presente en las métricas que sirven como valor de referencia en la comercialización de la publicidad digital. Los medios digitales necesitan optimizar los ingresos captados y una de... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_68411750" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">El objetivo de este trabajo es el análisis del fraude presente en las métricas que sirven como valor de referencia en la comercialización de la publicidad digital. Los medios digitales necesitan optimizar los ingresos captados y una de sus principales apuestas son los modelos de negocio basados en publicidad que se enfrentan al fenómeno del fraude. Este trabajo se centra en analizar los aspectos que frenan las inversiones publicitarias, especialmente los problemas que conlleva el fraude de métricas y las medidas que se implementan para mejorar la transparencia y la calidad de los medios como soportes publicitarios. Se utiliza una metodología cualitativa, basada en entrevistas en profundidad a profesionales del sector, que parten del análisis de los diferentes tipos de fraude y las estrategias de prevención llevadas a cabo por los soportes digitales. Los resultados revelan una desigualdad en la gestión y la adopción de una visión conservadora ante este fenómeno</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/68411750" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="437817" href="https://ucm.academia.edu/DavidCord%C3%B3n">David Cordón Benito</a><script data-card-contents-for-user="437817" type="text/json">{"id":437817,"first_name":"David","last_name":"Cordón Benito","domain_name":"ucm","page_name":"DavidCordón","display_name":"David Cordón Benito","profile_url":"https://ucm.academia.edu/DavidCord%C3%B3n?f_ri=3637","photo":"https://0.academia-photos.com/437817/139895/11472882/s65_david.cord_n.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-68411750">+1</span><div class="hidden js-additional-users-68411750"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/LidiaMaestroEsp%C3%ADnola">Lidia Maestro-Espínola</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-68411750'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-68411750').html(); 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Los medios digitales necesitan optimizar los ingresos captados y una de sus principales apuestas son los modelos de negocio basados en publicidad que se enfrentan al fenómeno del fraude. Este trabajo se centra en analizar los aspectos que frenan las inversiones publicitarias, especialmente los problemas que conlleva el fraude de métricas y las medidas que se implementan para mejorar la transparencia y la calidad de los medios como soportes publicitarios. Se utiliza una metodología cualitativa, basada en entrevistas en profundidad a profesionales del sector, que parten del análisis de los diferentes tipos de fraude y las estrategias de prevención llevadas a cabo por los soportes digitales. Los resultados revelan una desigualdad en la gestión y la adopción de una visión conservadora ante este fenómeno","downloadable_attachments":[],"ordered_authors":[{"id":437817,"first_name":"David","last_name":"Cordón Benito","domain_name":"ucm","page_name":"DavidCordón","display_name":"David Cordón Benito","profile_url":"https://ucm.academia.edu/DavidCord%C3%B3n?f_ri=3637","photo":"https://0.academia-photos.com/437817/139895/11472882/s65_david.cord_n.jpg"},{"id":213622490,"first_name":"Lidia","last_name":"Maestro-Espínola","domain_name":"independent","page_name":"LidiaMaestroEspínola","display_name":"Lidia Maestro-Espínola","profile_url":"https://independent.academia.edu/LidiaMaestroEsp%C3%ADnola?f_ri=3637","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true},{"id":9246,"name":"Social Media","url":"https://www.academia.edu/Documents/in/Social_Media?f_ri=3637","nofollow":true},{"id":87096,"name":"Publicidad","url":"https://www.academia.edu/Documents/in/Publicidad?f_ri=3637","nofollow":true},{"id":875364,"name":"Modelos De Negocio","url":"https://www.academia.edu/Documents/in/Modelos_De_Negocio?f_ri=3637"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_54037977" data-work_id="54037977" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/54037977/Perceived_intrusiveness_in_digital_advertising_strategic_marketing_implications">Perceived intrusiveness in digital advertising: strategic marketing implications</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/54037977" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="c549e157155daad6cdfb071c935ec0ee" rel="nofollow" data-download="{"attachment_id":70595414,"asset_id":54037977,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/70595414/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="191748800" href="https://independent.academia.edu/GeoffSimmons2">Geoff Simmons</a><script data-card-contents-for-user="191748800" type="text/json">{"id":191748800,"first_name":"Geoff","last_name":"Simmons","domain_name":"independent","page_name":"GeoffSimmons2","display_name":"Geoff Simmons","profile_url":"https://independent.academia.edu/GeoffSimmons2?f_ri=3637","photo":"https://0.academia-photos.com/191748800/54702789/42857545/s65_geoff.simmons.jpeg"}</script></span></span></li><li class="js-paper-rank-work_54037977 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="54037977"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 54037977, container: ".js-paper-rank-work_54037977", }); 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In this regard, multi-mediation... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_45624975" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">In order to investigate the purchase intention of the customers, and its relationship with perceived humor, this research analyses different types of humor that have been used in advertising campaigns. In this regard, multi-mediation analysis has been applied keeping in mind the perspective of humor in advertising; moreover, attitudes towards the advertisement, and attitudes towards the brand are used as sequential mediators. In addition, self-monitoring and message arguments have also been included as moderators in order to estimate the interaction effect in the proposed model. The data has been gathered from 617 respondents after showing them relevant advertisements. After checking the normality of the data, the Confirmatory Factor Analysis was applied using AMOS. Also, Simple Linear Regression was used to test simple relationships; however, complex models have also been tested by using the hierarchal regression (to test moderation), and the bootstrapping (to test mediation) methods. A good fit between the data and the tested model was observed. As predicted, the purchase intentions were positively related to perceived humor, and evidence of full mediation effect was found. However, for the moderation of self-monitoring and message arguments, the findings were distinctive. In reality, this research can be used by mature brands which mostly require the use of persuasive advertising. As the results of different types of humor, collectively, are significant, it can be inferred that companies must use a mix method approach in terms of types of humor they might resort to in their advertisement campaigns. Findings are particularly noteworthy for national and multinational media agencies in Pakistan, as well in the other parts of the world.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/45624975" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="5e34bb50257cca8cd268e28e30d44bf0" rel="nofollow" data-download="{"attachment_id":66115342,"asset_id":45624975,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/66115342/download_file?st=MTc0MDY1MTc0NCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="11711173" href="https://pu-pk1.academia.edu/ScholarPakistan">Scholar Pakistan</a><script data-card-contents-for-user="11711173" type="text/json">{"id":11711173,"first_name":"Scholar","last_name":"Pakistan","domain_name":"pu-pk1","page_name":"ScholarPakistan","display_name":"Scholar Pakistan","profile_url":"https://pu-pk1.academia.edu/ScholarPakistan?f_ri=3637","photo":"https://0.academia-photos.com/11711173/3376827/3973542/s65_scholar.pakistan.jpg"}</script></span></span></li><li class="js-paper-rank-work_45624975 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="45624975"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 45624975, container: ".js-paper-rank-work_45624975", }); 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In this regard, multi-mediation analysis has been applied keeping in mind the perspective of humor in advertising; moreover, attitudes towards the advertisement, and attitudes towards the brand are used as sequential mediators. In addition, self-monitoring and message arguments have also been included as moderators in order to estimate the interaction effect in the proposed model. The data has been gathered from 617 respondents after showing them relevant advertisements. After checking the normality of the data, the Confirmatory Factor Analysis was applied using AMOS. Also, Simple Linear Regression was used to test simple relationships; however, complex models have also been tested by using the hierarchal regression (to test moderation), and the bootstrapping (to test mediation) methods. A good fit between the data and the tested model was observed. As predicted, the purchase intentions were positively related to perceived humor, and evidence of full mediation effect was found. However, for the moderation of self-monitoring and message arguments, the findings were distinctive. In reality, this research can be used by mature brands which mostly require the use of persuasive advertising. As the results of different types of humor, collectively, are significant, it can be inferred that companies must use a mix method approach in terms of types of humor they might resort to in their advertisement campaigns. Findings are particularly noteworthy for national and multinational media agencies in Pakistan, as well in the other parts of the world.","downloadable_attachments":[{"id":66115342,"asset_id":45624975,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":11711173,"first_name":"Scholar","last_name":"Pakistan","domain_name":"pu-pk1","page_name":"ScholarPakistan","display_name":"Scholar Pakistan","profile_url":"https://pu-pk1.academia.edu/ScholarPakistan?f_ri=3637","photo":"https://0.academia-photos.com/11711173/3376827/3973542/s65_scholar.pakistan.jpg"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=3637","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=3637","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div></div><div class="u-taCenter Pagination"><ul class="pagination"><li class="next_page"><a 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