Best Marketing Automation Software for Small Business in 2024

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class="page-category__bc"> <ul> <li><a href="https://financesonline.com" title="Home">Home</a></li> <li><a href="/c/marketing-automation-software/">Marketing Automation Software</a></li> <li>Marketing Automation Software for Small Business</li> </ul> <div class="clearfix"></div> </div> <div class="why-fo-free"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> Why is FinancesOnline free <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why_blue.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why_blue.png 1x, https://financesonline.com/media/themes/fot/dist/img/why_blue@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> </div> <div class="clearfix"></div> </div> <div id="fo-category-tabs" class="page-category__tabs dynamic-tabs"> <div class="main-container"> <a class="page-category__tab active big-tab" href="/c/marketing-automation-software/small-business/" data-target="#top20-tab" data-term="816" data-nojs="true" data-small-cat="true" > <h1>Best Marketing Automation Software for Small Business in 2024</h1> </a> <a class="page-category__tab " href="/c/marketing-automation-software/small-business/?top10" data-target="#top10-tab" data-term="816">Product Comparisons</a> </div> </div> <div id="dynamic-tab-content"> <div id="cat-top20" class="page-category__tab-content"> <div id="category-top20" class="category category--white flex-order" data-cat="816"> <div id="category-what-is" class="main-container order-2 content-visibility"> <div class="category__sections no-border"> <h3><span class="cat-icon cat-icon--what-is"></span>What is Marketing Automation Software for Small Business?</h3> <p>Marketing automation software is used by marketing teams to automate daily tasks. Marketers can specify factors and outcomes for tasks and activities that can be performed with this program. This type of software boosts efficiency and minimizes both costs and manual errors. You can use marketing automation software to adopt a proactive approach and make use of data-based strategies to gain competitive advantage from your customer engagement. <a href="#" class="show-more-js">Show more</a><span class="show-more-hidden"> This solution also offers a range of automation and analytics tools for marketing. Key features include inbound lead generation, lead scoring and nurturing, behavioral tracking, social media management, call logging, quoting, and sales forecasting and methodology. Select your favorite marketing automation app from the popular ones in this category, and don't forget to read all about the current leader <a href='https://reviews.financesonline.com/p/hubspot-marketing-hub/'>HubSpot Marketing Hub</a>. <a href="#" class="show-less-js">Show less</a></span></p> <h3 id="category-how"><span class="cat-icon cat-icon--ranking"></span>How was this ranking made?</h3> <p>To devise this list of best Marketing Automation Software for Small Business we have analyzed popular solutions currently present on the market, studying their features, ease-of-use, client service, possible integrations with other systems as well as mobile device support using our unique <a href="/scoring-methodology/" title="Scoring Methodology">SmartScore<sup>TM</sup></a> rating system. This list has been developed by Louie Andre, our software authority dedicated to the Marketing Automation Software for Small Business category.</p> </div> </div> <div class="main-container order-1"> <div class="col col--75 col--sm"> <div class="cats-tabs tabs"> <div class="cats-tabs__content"> <div id="cats-0" class="cats-tabs__content-inner tabs-content active"> <div class="category__rank"> <div class="category__rank-head"> <h3>List of Top 12 Marketing Automation Software for Small Business</h3> <div class="category__rank-sort"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="816" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> </ul> </div> </div> </div> <div id="small_business_box"> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2h1YnNwb3QtbWFya2V0aW5nLWh1Yi8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w, https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-373528" data-id="373528" type="checkbox"> <span></span> <label for="compare-373528">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub"> <span>1. </span> HubSpot Marketing Hub </a> </h4> <span>Our score: <span class="blue">9.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">98%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2h1YnNwb3RtYXJrZXRpbmcv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21vbmRheS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="200" height="103" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="monday.com reviews" sizes="(max-width: 200px) 100vw, 200px" data-srcset="https://s.financesonline.com/uploads/2018/01/monday1.png 200w, https://s.financesonline.com/uploads/2018/01/monday1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-71200" data-id="71200" type="checkbox"> <span></span> <label for="compare-71200">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/monday/" title="monday.com"> <span>2. </span> monday.com </a> </h4> <span>Our score: <span class="blue">9.8</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">99%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An industry-leading collaboration app for on-site and remote work teams. This leverages tools such as Kanban boards, Gantt charts, and workflow automations to help teams handle any type of project. It also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21vbmRheS8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3VuYm91bmNlLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Unbounce reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/06/Unbounce-logo2.png 186w, https://s.financesonline.com/uploads/2020/06/Unbounce-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-31456" data-id="31456" type="checkbox"> <span></span> <label for="compare-31456">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/unbounce/" title="Unbounce"> <span>3. </span> Unbounce </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A cloud-based platform designed to streamline the landing page building process. Equipped with powerful features for landing page creation and optimization, Unbounce aims to increase your conversion rate. Moreover, Unbounce is equipped with AI-powered tools to further enhance your audience’s online experience, encourage engagement, and drive your sales.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL3VuYm91bmNlLw==" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2VuZ2FnZWJheS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="EngageBay reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1.png 186w, https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-123298" data-id="123298" type="checkbox"> <span></span> <label for="compare-123298">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/engagebay/" title="EngageBay"> <span>4. </span> EngageBay </a> </h4> <span>Our score: <span class="blue">8.9</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>EngageBay is an all-in-one marketing, sales, and CRM platform designed to be an affordable alternative to expensive solutions. Considered as a true alternative to more expensive business solutions, EngageBay automates key business processes and routines to free you up to create meaningful customer experiences. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2VuZ2FnZWJheS8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21vYmlsZS10ZXh0LWFsZXJ0cy8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mobile Text Alerts reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon.png 186w, https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-275873" data-id="275873" type="checkbox"> <span></span> <label for="compare-275873">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/" title="Mobile Text Alerts"> <span>5. </span> Mobile Text Alerts </a> </h4> <span>Our score: <span class="blue">8.6</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An affordable and easy business SMS service that lets online enterprises reach customers in seconds. Designed for small and medium-sized businesses, it allows them to communicate with their clients through messaging. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21vYmlsZXRleHRhbGVydHMv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2xlYWRzYnJpZGdlLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="LeadsBridge reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum.png 186w, https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-359299" data-id="359299" type="checkbox"> <span></span> <label for="compare-359299">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/leadsbridge/" title="LeadsBridge"> <span>6. </span> LeadsBridge </a> </h4> <span>Our score: <span class="blue">8.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">97%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Integrates advertising platforms and sales funnels to meet your business needs. With over 300 out-of-the-box integrations, LeadsBridge makes it easy to connect your software to your advertising platform to synchronize data and marketing workflows. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2xlYWRzYnJpZGdlLw==" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21hcmtldGluZy1jcmVhdGlvLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Marketing Creatio reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/11/creatio-logo-2.png 186w, https://s.financesonline.com/uploads/2020/11/creatio-logo-2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-189080" data-id="189080" type="checkbox"> <span></span> <label for="compare-189080">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/marketing-creatio/" title="Marketing Creatio"> <span>7. </span> Marketing Creatio </a> </h4> <span>Our score: <span class="blue">9.3</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Marketing Creatio is a flexible CRM tool that automates lead collection and nurtures them until they turn into opportunities. The software comes with a multi-channel marketing module aligned with the brand’s core capabilities which allows application interactions from front-office to back-office.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL29tbmlzZW5kLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="232" height="120" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Omnisend reviews" sizes="(max-width: 232px) 100vw, 232px" data-srcset="https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-232x120.png 232w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-300x155.png 300w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-127348" data-id="127348" type="checkbox"> <span></span> <label for="compare-127348">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/omnisend/" title="Omnisend"> <span>8. </span> Omnisend </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An intuitive marketing automation platform that offers integrated omnichannel workflows, smart list segmentation, and smart reporting to boost customer engagement and sales. Omnisend also gives you visibility into your customers' engagement information across different communication channels. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21hcm9wb3N0LW1hcmtldGluZy1jbG91ZC8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Maropost Marketing Cloud reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail.png 186w, https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-25050" data-id="25050" type="checkbox"> <span></span> <label for="compare-25050">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/" title="Maropost Marketing Cloud"> <span>9. </span> Maropost Marketing Cloud </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">95%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Maropost is a marketing automation tool that enhances multi-channel customer engagements through unified audience data. It allows you to map out a customer's journey through a campaign with its journey builder, customizable forms, and drag-and-drop interface. The platform's reporting accounts for the entire marketing process in real-time. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2ZyZXNobWFya2V0ZXIv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Freshmarketer reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1.png 186w, https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-104384" data-id="104384" type="checkbox"> <span></span> <label for="compare-104384">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/freshmarketer/" title="Freshmarketer"> <span>10. </span> Freshmarketer </a> </h4> <span>Our score: <span class="blue">8.8</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2ZyZXNobWFya2V0ZXIv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2FjdGl2ZXRyYWlsLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="ActiveTrail reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/ActiveTrail-logo2.png 186w, https://s.financesonline.com/uploads/2019/08/ActiveTrail-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-62856" data-id="62856" type="checkbox"> <span></span> <label for="compare-62856">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/activetrail/" title="ActiveTrail"> <span>11. </span> ActiveTrail </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2xlYWRzcXVhcmVkLW1hcmtldGluZy1hdXRvbWF0aW9uLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="LeadSquared Marketing Automation reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/leadsquared-logo2-1.png 186w, https://s.financesonline.com/uploads/2019/08/leadsquared-logo2-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-54281" data-id="54281" type="checkbox"> <span></span> <label for="compare-54281">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/leadsquared-marketing-automation/" title="LeadSquared Marketing Automation"> <span>12. </span> LeadSquared Marketing Automation </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> </div> <div class="category__rank-sort category__rank-sort--mobile-show"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="816" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="category__sidebar col col--25 col--sm content-visibility"> <div class="category__categories mini-hide"> <h4>Similar Categories:</h4> <p>In the event you didn't find just the solution you were looking for here's a list of various categories similar to Marketing Automation Software for Small Business that you might want to browse through:</p> <ul> <li><a href="/c/marketing-automation-software/" title="Marketing Automation Software">Marketing Automation Software</a><li><a href="/c/marketing-automation-software/free/" title="Free Marketing Automation Software">Free Marketing Automation Software</a><li><a href="/c/marketing-automation-software/b2b/" title="Marketing Automation Software for B2B">Marketing Automation Software for B2B</a><li><a href="/c/marketing-automation-software/b2c/" title="Marketing Automation Software for B2C">Marketing Automation Software for B2C</a> </ul> </div> </div> </div> <div class="order-3 content-visibility"> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__content"> <img width="1000" height="483" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload toc-img" alt="Marketing Automation Software for Small Business Guide" sizes="(max-width: 1000px) 100vw, 1000px" data-srcset="https://s.financesonline.com/uploads/2022/03/marketing-automation-small-business-1.png 1000w, https://s.financesonline.com/uploads/2022/03/marketing-automation-small-business-1-300x145.png 300w, https://s.financesonline.com/uploads/2022/03/marketing-automation-small-business-1-768x371.png 768w, https://s.financesonline.com/uploads/2022/03/marketing-automation-small-business-1-93x45.png 93w" /> </div> </div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <h3 class="toc-header margin">Table of contents</h3> </div> <div class="clearfix"></div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__sections toggle"> <div class="article-section"> <div class="article-section__text"> <p>In today’s digital world, you’ll be hard-pressed to find a marketing team that’s not using some kind of tech tool for their marketing projects. But not all businesses need the same type of product. It usually depends on the size of the organization and the scale of the projects. Also, budget is always a consideration when it comes to investing in new business tools.</p> <p>This buyer’s guide focuses on marketing automation software for small businesses. It provides examples of some of the top products in this category and discusses key features that are vital to marketing teams in a wide range of industries. To quickly narrow your choices to free solutions, go to our list of <a href="/top-10-free-marketing-automation-software/">free marketing automation software</a>.</p> </div> </div><div class="article-section"> <h3 id="get-to-know-each-product-with-free-trial"><span class="cat-icon cat-icon--free-trial"></span>Get to know each product with free trial</h3> <div class="article-section__text"> <p>Marketing automation software can demand a significant chunk of a company’s budget, yet underdeliver in performance and features. Also, remember that it can take a few products and trials before you find the best software for your team. In the end, using robust marketing automation software is just one factor in your marketing team’s success. Others include know-how, strategy, and optimal use of your marketing tools.</p> <p>Free trial offers for small business marketing automation software are a great way to get a first-hand experience of the product before actually subscribing to a paid plan. The easiest way to know which ones to try first is to choose apps that are at the top of our SmartScore rankings and have high customer satisfaction ratings. These are <a href="https://reviews.financesonline.com/p/freshmarketer/">Freshmarketer</a>, <a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>, <a href="https://reviews.financesonline.com/p/monday/">monday.com</a>, <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/">Maropost Marketing Cloud</a>, and <a href="https://reviews.financesonline.com/p/marketing-creatio/">Marketing Creatio</a>.</p> <p>After testing several apps, it’s best to get some feedback from your marketing team about the features and overall usability of the products. Which ones are the easiest and most intuitive in design? What makes a product stand out from the others? These types of questions can help you create your own top products list and make your decision from there.</p> </div> </div><div class="article-section"> <h3 id="targeted-businesses"><span class="cat-icon cat-icon--targeted-businesses"></span>Targeted Businesses</h3> <div class="article-section__text"> <p>The products in this guide include some of the best features useful to small businesses looking for robust yet affordable <a href="/15-best-marketing-software-systems-business/">marketing software solutions</a>. But they are also scalable and include more advanced features that enterprises might need for their complex marketing activities.</p> <ul> <li><strong>Small business</strong>. Marketing automation software is important for small businesses that want to reach their customers and grow their sales without spending too much on expensive marketing agencies or hiring more staff to handle a variety of marketing tasks. Automation features for lead generation, for example, can streamline workflows and help marketers save time from doing manual tasks. Most marketing automation for small business offers free plans and very affordable tiered pricing plans.</li> <li><strong>Medium businesses</strong>. For bigger organizations, marketing automation software serves as a tool to efficiently handle more complex marketing tasks. They might look for powerful email marketing features such as personalized email, auto-replies, and outbound marketing to accommodate a growing number of subscribers.</li> <li><strong>Large businesses</strong>. Advanced automation and analytics features often characterize marketing automation software aimed at enterprises. They might also need more customization, advanced reporting capabilities, and compliance features in their product. For these instances, many vendors offer quote-based plans that provide more flexibility in that users can choose the most essential features applicable to their needs.</li> </ul> </div> </div><div class="article-section"> <h3 id="what-are-examples-of-marketing-automation-software-for-small-business"><span class="cat-icon cat-icon--examples"></span>What are Examples of Marketing Automation Software for Small Business?</h3> <div class="article-section__text"> <ul> <li><a href="https://reviews.financesonline.com/p/freshmarketer/"><strong>Freshmarketer</strong></a>: An all-in-one conversion rate optimization (CRO) suite that helps marketing teams deliver more personalized customer experiences.</li> <li><a href="https://reviews.financesonline.com/p/hubspot-marketing/"><strong>HubSpot Marketing</strong></a>: A complete digital marketing platform that includes lead generation tools, blog/content management, email marketing, social monitoring, and SEO capabilities.</li> <li><a href="https://reviews.financesonline.com/p/monday/"><strong>monday.com</strong></a>: A project management and collaboration software that has powerful automation features to help marketing teams efficiently handle any project.</li> <li><a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/"><strong>Maropost Marketing Cloud</strong></a>: A marketing automation software that allows marketers to map out a customer’s entire journey using modern tools like unified <a href="/what-is-omnichannel-marketing/">multi-channel marketing</a> and audience segmentation.</li> <li><a href="https://reviews.financesonline.com/p/marketing-creatio/"><strong>Marketing Creatio</strong></a>: A CRM platform that has automated lead generation, multi-channel marketing, email marketing, website behavior tracking, and marketing resource management, among other features.</li> <li><strong><a href="https://reviews.financesonline.com/p/omnisend/">Omnisend</a>.</strong> A marketing automation software that provides visibility into customers’ engagement via integrated omnichannel workflows, smart list segmentation, and smart reporting.</li> </ul> </div> </div><div class="article-section"> <h3 id="types-of-marketing-automation-software-for-small-business"><span class="cat-icon cat-icon--types"></span>Types of Marketing Automation Software for Small Business</h3> <div class="article-section__text"> <p>There are three types of marketing automation software for small business that are available in the market. They are based on how they’re deployed to users and vary in terms of convenience, cost, and maintenance requirements.</p> <ul> <li><strong>On-premise.</strong> These are software products that are acquired through a one-time license fee. They are hosted on the customer’s local server and require IT/network admins to check on the setup and maintenance of software and hardware.</li> <li><strong>Cloud-based</strong>. This is also known as cloud-computing and refers to products and services that fall under the categories of Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS), and Software-as-a-Service (SaaS). Read the <a href="/saas-paas-iaas-difference/">differences between PaaS, IaaS, and SaaS</a>.</li> <li><strong>Software-as-a-service (SaaS)</strong>. Software that is sold under the SaaS model are hosted on the vendor’s server and is a subset of cloud computing. Customers usually pay a monthly or annual fee to use the product and don’t need to worry about any maintenance for the software since the vendor is the one who handles everything.</li> </ul> </div> </div><div class="article-section"> <h3 id="key-features-of-marketing-automation-software-for-small-business"><span class="cat-icon cat-icon--key-features"></span>Key Features of Marketing Automation Software for Small Business</h3> <div class="article-section__text"> <p>Not all marketing automation products are created equal but they do have features that are common to all of them. Here are some of the key features you can find in most marketing automation software:</p> <ul> <li><strong>Email Marketing</strong>. Email marketing tools make it easy to design and deliver email campaigns that help build long-term customer relationships. Look for products that allow responsive email designs—those that are optimized for desktops, smartphones, and tablets.</li> <li><strong>Online Marketing</strong>. These refer to features that allow companies to produce, launch, and optimize content for their specific marketing targets. They also include creating landing pages and resource management.</li> <li><strong>Lead Management</strong>. For marketers, lead management refers to several key activities that help them discover new ways to generate potential customers. Lead management features in marketing automation software often include capabilities in lead generation, lead qualification, lead enrichment, tracking, and lead nurturing.</li> <li><strong>Analytics and Reports</strong>. Marketers use reporting and analytics tools to keep track of marketing performance. A good marketing automation software should include custom reports and dashboards that can periodically monitor different marketing campaigns and performance metrics.</li> <li><strong>Resource Management</strong>. Refers to features that help companies facilitate and make efficient use of marketing resources.</li> <li><strong>Social Marketing</strong>. With millions of people using social media, it’s imperative that marketing platforms include features that handle social marketing. Integrations with top social media channels and instant messaging apps mean marketers can respond to queries from social media right in the marketing software.</li> <li><strong>Lead Generation.</strong> The common tools for lead generation are dynamic landing pages, lead scoring, and SEO capabilities.</li> <li><strong>Landing Pages.</strong> Successful marketing campaigns rely on high-converting landing pages. A good marketing software, therefore, provides easy-to-use tools that don’t require coding skills to create landing pages in minutes. Some products also offer templates for landing pages, complete with stock images, videos, and vector icons.</li> <li><strong>A/B Testing</strong>. To get clear insights into what works and what doesn’t, marketers use A/B testing. This allows them to compare two versions of the same webpage, for instance, and analyze how visitors navigate the page and what elements get clicked. This can be an important process in determining which version produces the highest customer engagement and conversion.</li> <li><strong>Mobile Optimization</strong>. Marketers today are no longer confined to the walls of their offices. Many work in distributed teams or remotely, so it’s necessary to choose a marketing software solution that works on desktops and mobile devices.</li> <li><strong>API</strong>. It’s rare that businesses use only one app in their operations. To maximize your marketing software, check if it integrates with the current apps your marketing team is using. APIs are also important so you get the flexibility of customizing integrations for third-party apps.</li> </ul> </div> </div><div class="article-section"> <h3 id="benefits-of-marketing-automation-software-for-small-business"><span class="cat-icon cat-icon--benefits"></span>Benefits of Marketing Automation Software for Small Business</h3> <div class="article-section__text"> <p>Marketing automation benefits can be seen in different ways. The most significant one would be streamlining marketing processes or activities within the marketing team. A marketing automation system can also connect other departments to the marketing department; thus, it’s easier to collaborate on a project.</p> <ul> <li><strong>It will keep your marketing strategy consistent</strong>. When you use marketing automation software that also connects with sales, it’s easier to align marketing and sales goals. Marketing qualified leads, for instance, can be nurtured and turned into sales qualified leads faster since salespeople and marketing people can share data about the lead.</li> <li><strong>It will personalize customer relationships</strong>. Automation features in good marketing software are designed to create more personalized customer journeys through segmentation and reporting capabilities. Lead nurturing can be personalized once you know who your leads are.</li> <li><strong>It will help you make the most of your resources</strong>. Using technology tools in marketing can help your team avoid many manual tasks that take away hours from productivity. Manual data entry for customers, social media posts, and content management are just some of the tasks that can be automated.</li> <li><strong>It will save you time</strong>. Marketing automation software can track your leads, save customer information in one place, and update these details automatically. You can use tools to retarget past website visitors, for example, and increase <a href="/conversion-rate-optimization-software-analysis-features-benefits-pricing/">CRO</a>. This means marketers can have an easier time managing all the data they get from leads and marketing activities and save time.</li> <li><strong>It will save you money</strong>. When you’re able to improve resource planning, you can manage budgets more effectively.</li> <li><strong>It will facilitate reporting</strong>. Marketers only need to search inside their marketing automation platform to pull up the data they need to create their reports. They can get a high-level overview of their processes, see how landing pages are performing, and know where leads drop off during campaigns.</li> </ul> </div> </div><div class="article-section"> <h3 id="latest-trends"><span class="cat-icon cat-icon--latest-trends"></span>Latest Trends</h3> <div class="article-section__text"> <ul> <li><strong>AI evolution</strong>. Most software for marketing automation includes features that leverage artificial intelligence (AI) technology. AI is implemented in tools like chatbots, email, lead generation, and segmentation.</li> <li><strong>Rise of the Omnichannel</strong>. Since customers are using a variety of touchpoints, marketing automation software also includes omnichannel capabilities. This ensures that businesses can respond and engage their leads and customers on the communication channel they prefer (Ex. social media, email, chat, webpage, search engine).</li> <li><strong>Predictive Lead Scoring</strong>. Traditional lead scoring is subjective and can be inconsistent when assessing the quality of leads. Predictive lead scoring uses machine learning to create an ideal customer profile and identify which current prospects meet the criteria. More and more marketing automation products are incorporating this technology into their lead scoring tools.</li> </ul> </div> </div><div class="article-section"> <h3 id="potential-issues"><span class="cat-icon cat-icon--potential-issues"></span>Potential Issues</h3> <div class="article-section__text"> <p>Although many vendors now create marketing automation software that’s easy to use and integrates with many third-party apps, users can still encounter some issues along the way. Here are a few of the most common problems:</p> <ul> <li><strong>Underutilization</strong>. Since vendors usually sell software products in packages, there are some features that businesses do not really need for their current operations but pay for anyway. One way to address this is to look for vendors with quote-based plans for their products.</li> <li><strong>Integration</strong>. Connecting software to another can always present challenges, especially if they are not from the same vendor. That’s why it’s important to look for products that already have the integration you need or offer custom APIs for their users.</li> <li><strong>Learning curve</strong>. Some marketing automation platforms can take time to get used to, so this can also intimidate many users trying to learn the product. When choosing a marketing automation solution, remember to also consider how much time will be needed to train employees on how to use it.</li> </ul> </div> </div> </div> </div> <div class="clearfix"></div> </div> </div> <div id="category-related-resources" class="category__related order-4 content-visibility"> <div class="main-container"> <div class="col col--75 col--sm"> <h3>Related Resources</h3> <ul> <li><a href="/affordable-marketing-automation-software-marketo-and-pardot-alternatives/" title="Affordable Marketing Automation Software: Marketo and Pardot Alternatives">Affordable Marketing Automation Software: Marketo and Pardot Alternatives</a></li> <li><a href="/how-much-does-marketing-automation-software-cost-comparison-of-pricing-plans/" title="How Much Does Marketing Automation Software Cost? Comparison of Pricing Plans">How Much Does Marketing Automation Software Cost? 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A Guide to Its Features, Benefits, Pricing and More">What Is Marketing Automation Software? A Guide to Its Features, Benefits, Pricing and More</a></li> </ul> </div> </div> <div class="clearfix"></div> </div> <div class="category category--white order-5 content-visibility"> <div class="main-container"> <div class="category__content category__content--margin col col--75 col--sm"> <h3>List of Marketing Automation Software for Small Business Companies</h3> <div class="soft__list"> <div class="pull-right"> <p>Order by:</p> <div id="soft-dd" class="soft__list__dd" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="816" data-count="15" data-taxonomy="category_apps"> <span>Newest</span> <ul> <li data-sort="newest">Newest</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> <div class="clearfix"></div> </div> <div id="soft-table" class="soft__table"> <div class="soft__head"> <div class="col col--33 s-name"> Product name: </div> <div class="col col--20 s-cat"> Category: </div> <div class="col col--10 s-ss"> Smart Score: </div> <div class="col col--10 s-price"> Price: </div> <div class="col col--10 s-us"> User Satisf. </div> <div class="col col--16 s-ur"> User reviews: </div> <div class="clearfix"></div> </div> <div id="soft-table-products"> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing Hub</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>16 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/brevo/" title="Brevo" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Brevo reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail.png 186w" /> </div> <p>Brevo</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> $25 </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/brevo/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/leadsbridge/" title="LeadsBridge" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="LeadsBridge reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum-93x48.png 93w, https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum.png 186w" /> </div> <p>LeadsBridge</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 8.5 </div> <div class="col col--10 s-price"> $22 </div> <div class="col col--10 s-us"> 97% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/leadsbridge/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/" title="Mobile Text Alerts" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mobile Text Alerts reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon-93x48.png 93w, https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon.png 186w" /> </div> <p>Mobile Text Alerts</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 8.6 </div> <div class="col col--10 s-price"> $24 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/twik/" title="Twik" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Twik reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://financesonline.com/uploads/2020/02/Webp.net-resizeimage-10-1-93x48.png 93w, https://financesonline.com/uploads/2020/02/Webp.net-resizeimage-10-1.png 186w" /> </div> <p>Twik</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> By quote </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/twik/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/marketing-creatio/" title="Marketing Creatio" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Marketing Creatio reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/11/creatio-logo-2-93x48.png 93w, https://s.financesonline.com/uploads/2020/11/creatio-logo-2.png 186w" /> </div> <p>Marketing Creatio</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> $40 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/marketing-creatio/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>2 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/metrilo/" title="Metrilo" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Metrilo reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/09/metrilo-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/09/metrilo-logo2.png 186w" /> </div> <p>Metrilo</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 8.8 </div> <div class="col col--10 s-price"> $119 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/metrilo/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/dotdigital/" title="dotdigital" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="dotdigital reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/09/dotdigital-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/09/dotdigital-logo2.png 186w" /> </div> <p>dotdigital</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 8.8 </div> <div class="col col--10 s-price"> By quote </div> <div class="col col--10 s-us"> 97% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/dotdigital/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/omnisend/" title="Omnisend" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Omnisend reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-93x48.png 93w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-300x155.png 300w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-232x120.png 232w" /> </div> <p>Omnisend</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $16 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/omnisend/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/engagebay/" title="EngageBay" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="EngageBay reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1-93x48.png 93w, https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1.png 186w" /> </div> <p>EngageBay</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 8.9 </div> <div class="col col--10 s-price"> Free </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/engagebay/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>44 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/freshmarketer/" title="Freshmarketer" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Freshmarketer reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1-93x48.png 93w, https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1.png 186w" /> </div> <p>Freshmarketer</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 8.8 </div> <div class="col col--10 s-price"> $19 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/freshmarketer/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/monday/" title="monday.com" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="monday.com reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2018/01/monday1-93x48.png 93w, https://s.financesonline.com/uploads/2018/01/monday1.png 200w" /> </div> <p>monday.com</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 9.8 </div> <div class="col col--10 s-price"> $8 </div> <div class="col col--10 s-us"> 99% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/monday/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>26 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/activetrail/" title="ActiveTrail" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="ActiveTrail reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/ActiveTrail-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/ActiveTrail-logo2.png 186w" /> </div> <p>ActiveTrail</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $7 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/activetrail/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>10 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/leadsquared-marketing-automation/" title="LeadSquared Marketing Automation" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="LeadSquared Marketing Automation reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/leadsquared-logo2-1-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/leadsquared-logo2-1.png 186w" /> </div> <p>LeadSquared Marketing Automation</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $200 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/leadsquared-marketing-automation/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>26 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/mailerlite/" title="MailerLite" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="MailerLite reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7-93x48.png 93w, https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7.png 186w" /> </div> <p>MailerLite</p> </a> <div class="col col--20 s-cat small-font"> Marketing Automation Software for Small Business </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> $10 </div> <div class="col col--10 s-us"> 89% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/mailerlite/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>39 user reviews</span> </a> </div> <div class="clearfix"></div> </div> </div> </div> </div> <div id="pagination" class="fot-pagination"><div class="fot-pagination__inner"><span class="mini-hide">Page 1 of 3</span><span class="fot-pagination__item fot-pagination__item--disabled">1</span><a class="fot-pagination__item" href="?page=2">2</a><a class="fot-pagination__item" href="?page=3">3</a><a class="fot-pagination__item fot-pagination__item--last" href="?page=3">Last »</a><div class="clearfix"></div></div></div> <h3>Things to consider when you invest in a SaaS</h3> <p>Pricing details are a vital consideration when you evaluate SaaS providers. Ask the vendor if they offer price protection and contractual flexibility. “Shelfware” has become a major concern in SaaS licensing as buyers end up shelling out for more than they need. Plus, to get pricing predictability, buyers are forced to subscribe to long-term contracts. Make certain you don’t get saddled with long-term licensing and get locked in for a long period with a single provider. Ask about easy exit policies that assist you to migrate to another provider if you are not happy with the services provided by the current one. Select a provider that offers a convenient standard annual termination facility as well as long-term cost protection.</p> <p>Another key element to consider is whether the cloud vendor meets compliance and security requirements. Your business is accountable to staff members, consumers, business partners, and regulators. Therefore, you should select a vendor that has adopted a technically sound and comprehensive security program. Map your security control requirements such as availability, integrity, confidentiality, privacy, and accountability to the vendor’s capabilities. Ask the potential vendor about the processes and systems they use to protect your confidential data. Do they meet general as well as industry-specific compliance and security regulations? Do they offer special measures to meet the unique security needs of your particular industry? Get satisfactory answers to these queries before you make the investment. </p> <div class="fot-faq"> <h3><span class="icon icon--faq"></span>Frequently asked questions about Marketing Automation Software for Small Business</h3> <div class="fot-faq__item"> <a href="#">What is the best marketing automation software for small business? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q1"> <p><a href="https://reviews.financesonline.com/p/freshmarketer/">Freshmarketer</a> is the best marketing automation software for small business based on our SmartScore system and user ratings.</p> <p>Freshmarketer is a complete platform with marketing automation, CRM, social monitoring, lead management, and email marketing features. Marketers can also benefit from the software’s advanced personalization tools like behavioral segmentation and targeting to get more insights into leads and customers. Freshmarketer is user-friendly, has many integrations with important instant messaging and social apps, and has APIs to connect to other programs</p> </div> </div> <div class="fot-faq__item"> <a href="#">What are the benefits of marketing automation software for small business? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q2"> <p>Small businesses can experience many benefits from using excellent marketing automation software. Here are some of them:</p> <ul> <li><strong>More consistent marketing strategy</strong>. This type of software allows you to qualify and nurture leads in a unified hub. It allows you to keep your marketing and sales goals aligned.</li> <li><strong>Personalized customer relationships</strong>. Features like customer segmentation and in-depth reporting will allow you to gain more insights into your customer base. As such, you can deliver more personalized customer journeys.</li> <li><strong>Maximized use of resources</strong>. It allows you to automate most of your campaigns, allowing you to spend your time on more attention-demanding tasks.</li> <li><strong>Cost savings</strong>. As this software helps you optimize the way you manage your resources as well as keeps all important information optimized, you can reduce operational costs significantly.</li> <li><strong>Better reporting</strong>. It helps marketers quickly retrieve the data they need to create reports. With this, they can get a 360-degree overview of their processes and gauge the effectiveness of their marketing efforts.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What are the features of marketing automation software for small business? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q3"> <p>Among the most common features of marketing automation software are:</p> <ul> <li><strong>Online Marketing</strong>. This lets you build, launch, and manage your online marketing campaigns. These include the creation of landing pages and the management of all digital assets.</li> <li><strong>Email Marketing</strong>. A feature that simplifies the design and delivery of email campaigns. This includes sending responsive emails, monitoring open rates, and checking bounce rates.</li> <li><strong>Lead Management</strong>. This lets users manage everything from lead generation and qualification to lead tracking and nurturing. With this, it is easier to generate potential customers.</li> <li><strong>Social Marketing</strong>. This allows businesses to manage campaigns for social media networks. Everything from posting content to replying to instant messages are handled through this feature.</li> <li><strong>Lead Management.</strong> This often includes SEO tools for lead generation and lead scoring features so that you can easily qualify and segment your prospective customers.</li> <li><strong>Analytics and Reports</strong>. This allows users to closely monitor KPIs and gain in-depth insights into their operational performance.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What is the easiest marketing automation software for small business? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q4"> <p>When looking for a marketing automation solution, you also have to consider how easy it will be to implement and use the software. Some may have hundreds of attractive features but might also require months of training from your staff to maximize those features.</p> <p>Here are three marketing automation platforms you can check that all received excellent ratings for ease-of-use:</p> <ul> <li><a href="https://reviews.financesonline.com/p/monday/"><strong>monday.com</strong></a>. Using monday.com allows teams to create any workflow that fits their processes or project. The software has multiple view dashboards that can provide a quick overview of tasks and statuses. Automation features also help in running things efficiently for collaborators.</li> <li><a href="https://reviews.financesonline.com/p/omnisend/"><strong>Omnisend</strong></a>. Omnisend is popular among small and medium businesses looking for easy-to-use eCommerce marketing tools. It includes email and SMS campaigns with 100% customizable templates so users save time on churning out content and designs for their marketing needs.</li> <li><a href="https://reviews.financesonline.com/p/freshmarketer/"><strong>Freshmarketer</strong></a>. With simple and powerful marketing automation tools, Freshmarketer helps users send the right messages at the right time to attract more leads. Its features cover many aspects of marketing—from email campaigns to marketing reports and full CRM capabilities—but users can stay on track because of the intuitive dashboard that makes it easy to find exactly what you need.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What is a good free marketing automation software for small business to use? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q5"> <p>Free marketing automation software often has limited features and a limited number of users. Nevertheless, they can be a really good start for small businesses and individuals looking for a way to grow their business through marketing.</p> <ul> <li><a href="https://reviews.financesonline.com/p/freshmarketer/"><strong>Freshmarketer</strong></a>. The free plan for Freshmakrketer is ideal for startups and free for up to 100 marketing contacts. The free plan includes features like contact and account management, email marketing campaigns, and 24×5 support.</li> <li><a href="https://reviews.financesonline.com/p/engagebay/"><strong>EngageBay</strong></a>. EngageBay’s free plan offers the essential tools for small business marketing. These are autoresponders, email marketing, landing pages, and lead grabbers just to name a few.</li> <li><a href="https://reviews.financesonline.com/p/monday/"><strong>monday.com</strong></a>. The free plan of monday.com accommodates up to two seats. It’s suitable for individuals who want to market their business or collaborate with someone on a project. The plan includes features like unlimited boards, 200+ templates, and over 20 column types.</li> </ul> </div> </div> </div> <script type="application/ld+json">{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the best marketing automation software for small business?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q1", "text": "<p><a href=\"https://reviews.financesonline.com/p/freshmarketer/\">Freshmarketer</a> is the best marketing automation software for small business based on our SmartScore system and user ratings.</p>\n<p>Freshmarketer is a complete platform with marketing automation, CRM, social monitoring, lead management, and email marketing features. Marketers can also benefit from the software\u2019s advanced personalization tools like behavioral segmentation and targeting to get more insights into leads and customers. Freshmarketer is user-friendly, has many integrations with important instant messaging and social apps, and has APIs to connect to other programs</p>\n" } }, { "@type": "Question", "name": "What are the benefits of marketing automation software for small business?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q2", "text": "<p>Small businesses can experience many benefits from using excellent marketing automation software. Here are some of them:</p>\n<ul>\n<li><strong>More consistent marketing strategy</strong>. This type of software allows you to qualify and nurture leads in a unified hub. It allows you to keep your marketing and sales goals aligned.</li>\n<li><strong>Personalized customer relationships</strong>. Features like customer segmentation and in-depth reporting will allow you to gain more insights into your customer base. As such, you can deliver more personalized customer journeys.</li>\n<li><strong>Maximized use of resources</strong>. It allows you to automate most of your campaigns, allowing you to spend your time on more attention-demanding tasks.</li>\n<li><strong>Cost savings</strong>. As this software helps you optimize the way you manage your resources as well as keeps all important information optimized, you can reduce operational costs significantly.</li>\n<li><strong>Better reporting</strong>. It helps marketers quickly retrieve the data they need to create reports. With this, they can get a 360-degree overview of their processes and gauge the effectiveness of their marketing efforts.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What are the features of marketing automation software for small business? 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Everything from posting content to replying to instant messages are handled through this feature.</li>\n<li><strong>Lead Management.</strong> This often includes SEO tools for lead generation and lead scoring features so that you can easily qualify and segment your prospective customers.</li>\n<li><strong>Analytics and Reports</strong>. This allows users to closely monitor KPIs and gain in-depth insights into their operational performance.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What is the easiest marketing automation software for small business?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q4", "text": "<p>When looking for a marketing automation solution, you also have to consider how easy it will be to implement and use the software. Some may have hundreds of attractive features but might also require months of training from your staff to maximize those features.</p>\n<p>Here are three marketing automation platforms you can check that all received excellent ratings for ease-of-use:</p>\n<ul>\n<li><a href=\"https://reviews.financesonline.com/p/monday/\"><strong>monday.com</strong></a>. Using monday.com allows teams to create any workflow that fits their processes or project. The software has multiple view dashboards that can provide a quick overview of tasks and statuses. Automation features also help in running things efficiently for collaborators.</li>\n<li><a href=\"https://reviews.financesonline.com/p/omnisend/\"><strong>Omnisend</strong></a>. Omnisend is popular among small and medium businesses looking for easy-to-use eCommerce marketing tools. It includes email and SMS campaigns with 100% customizable templates so users save time on churning out content and designs for their marketing needs.</li>\n<li><a href=\"https://reviews.financesonline.com/p/freshmarketer/\"><strong>Freshmarketer</strong></a>. With simple and powerful marketing automation tools, Freshmarketer helps users send the right messages at the right time to attract more leads. Its features cover many aspects of marketing\u2014from email campaigns to marketing reports and full CRM capabilities\u2014but users can stay on track because of the intuitive dashboard that makes it easy to find exactly what you need.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What is a good free marketing automation software for small business to use? ", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q5", "text": "<p>Free marketing automation software often has limited features and a limited number of users. Nevertheless, they can be a really good start for small businesses and individuals looking for a way to grow their business through marketing.</p>\n<ul>\n<li><a href=\"https://reviews.financesonline.com/p/freshmarketer/\"><strong>Freshmarketer</strong></a>. The free plan for Freshmakrketer is ideal for startups and free for up to 100 marketing contacts. The free plan includes features like contact and account management, email marketing campaigns, and 24×5 support.</li>\n<li><a href=\"https://reviews.financesonline.com/p/engagebay/\"><strong>EngageBay</strong></a>. EngageBay\u2019s free plan offers the essential tools for small business marketing. These are autoresponders, email marketing, landing pages, and lead grabbers just to name a few.</li>\n<li><a href=\"https://reviews.financesonline.com/p/monday/\"><strong>monday.com</strong></a>. The free plan of monday.com accommodates up to two seats. It\u2019s suitable for individuals who want to market their business or collaborate with someone on a project. The plan includes features like unlimited boards, 200+ templates, and over 20 column types.</li>\n</ul>\n" } } ] }</script> <div class="category__author" style="display: flex;"> <div class="category__avatar"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://sip.financesonline.com/uploads/2018/09/louie.jpg?width=100&token=cBF1qsThMBVm4GTC-uvIxg" alt="Louie Andre" class="lazyload"> </div> <div class="category__author__desc"> <h4>By <a href="/author/louie/" title="Louie Andre">Louie Andre</a></h4> <p>B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."</p> </div> <div class="clearfix"></div> </div> </div> <div class="clearfix"></div> <p class="updated">Updated <time datetime="2024-11-19T08:20:14+00:00" title="2024-11-19T08:20:14+00:00">November 19, 2024</time></p> </div> </div> </div> </div> </div> </div>  <div id="why-fo-free" class="fot-modal why-fo-free-modal"> <div class="fot-modal__close"><span></span><span></span></div> <h3> <img width="30" height="30" class="why_fo_free_modal_img" alt="Why is FinancesOnline free?" srcset="https://financesonline.com/media/themes/fot/dist/img/information.png 1x,https://financesonline.com/media/themes/fot/dist/img/information@2x.png 2x" src="https://financesonline.com/media/themes/fot/dist/img/information.png"> Why is FinancesOnline free? </h3> <p>FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. 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