How to do a Website Audit to Improve SEO & Conversions

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Plerdy will provide you with crucial data based on which you will be able to run an efficient usability audit of your website, identify and fix SEO issues, and subsequently lead it to higher positions in search. </p> <p class="hero-content__prim"> Thus, you'll compile a list of flaws in your website interface, navigation, and conversion path that can eventually affect its micro and macro conversion rates. </p> <a href="https://a.plerdy.com/auth/register" target="_blank" class="hero-content__btn" rel="noopener"> Run the Plerdy tool </a> <p class="hero-content__desc"> Trusted by some of the world's largest enterprises </p> <ul class="companies"> <li class="companies__item col1"> <img src="/wp-content/themes/twentytwenty/images/website-audit/companies/softserve.png" alt="softserve" /> </li> <li class="companies__item col2"> <img src="/wp-content/themes/twentytwenty/images/website-audit/companies/subaru.png" alt="subaru" /> </li> <li class="companies__item col3"> <img src="/wp-content/themes/twentytwenty/images/website-audit/companies/anextour.png" alt="anextour" /> </li> <li class="companies__item col4"> <img src="/wp-content/themes/twentytwenty/images/website-audit/companies/prom.png" alt="prom" /> </li> <li class="companies__item col5"> <img src="/wp-content/themes/twentytwenty/images/website-audit/companies/ukrposhta.png" alt="ukrposhta" /> </li> </ul> </div> <div class="hero-rigth"> <img src="/wp-content/themes/twentytwenty/images/website-audit/hero-img.png" alt="hero-img" class="hero-img" /> <img src="/wp-content/themes/twentytwenty/images/website-audit/scheme-1.png" alt="scheme-1" class="scheme-first" /> <img src="/wp-content/themes/twentytwenty/images/website-audit/scheme-2.png" alt="scheme-2" class="scheme-second" /> <img src="/wp-content/themes/twentytwenty/images/website-audit/scheme-3.png" alt="scheme-3" class="scheme-third" /> </div> </div> </div> </section> <section class="section section-cards"> <div class="container"> <div class="block-cards"> <div class="block-cards__title"> <h2 class="cards-title"> <span class="cards-title__prim">6 Reasons</span> to Use Plerdy Data for a Website Usability Audit </h2> </div> <div class="btns"> </div> </div> <div class="cards slider"> <div class="cards__item slider__item"> <div class="card"> <h3 class="card__title"> You will benefit from our SaaS marketing product </h3> <p class="card__text"> Our team has developed a powerful tool to audit website content – a heatmap that features more than 100 reports for e-marketers and business owners. </p> </div> </div> <div class="cards__item slider__item"> <div class="card"> <h3 class="card__title"> We have 10+ years of experience in digital marketing </h3> <p class="card__text"> The Plerdy team has rich experience in auditing, analyzing, and improving eCommerce websites to boost their conversion rates. So we are well aware of all the weak spots of eCommerce websites and know what data you need to run a usability audit of your website. </p> </div> </div> <div class="cards__item slider__item"> <div class="card"> <h3 class="card__title"> We enable generating hypotheses about what leads to low website conversions </h3> <p class="card__text"> Thanks to the data gathered with the Plerdy heatmap about your website visitors’ behavior, you can generate hypotheses that potentially explain which functional flaws and problems are causing a low conversion on your website and how. </p> </div> </div> <div class="cards__item slider__item"> <div class="card"> <h3 class="card__title"> The analysis of the dynamic elements of the website </h3> <p class="card__text"> Some services disregard such an important aspect as the clickability analysis of the dynamic elements when UX auditing, including drop-down menu, pop-up, and slider. However, thanks to the unique Plerdy auditing functionality, you will receive this information. </p> </div> </div> <div class="cards__item slider__item"> <div class="card"> <h3 class="card__title"> The analysis of the dynamic elements of the website </h3> <p class="card__text"> Some services disregard such an important aspect as the clickability analysis of the dynamic elements when UX auditing, including drop-down menu, pop-up, and slider. However, thanks to the unique Plerdy auditing functionality, you will receive this information. </p> </div> </div> <div class="cards__item slider__item"> <div class="card"> <h3 class="card__title"> Audit data analysis with Google Analytics </h3> <p class="card__text"> In addition to the Plerdy heatmap data, you also get the audit data from Google Analytics. Thus, you can analyze the sources of traffic and its quality to be able to pinpoint any problems. For example, fixing usability bugs alone will not improve conversion if the website gets mistargeted traffic. </p> </div> </div> </div> <div class= "cards__block-bottom"> <a href="https://a.plerdy.com/auth/register" target="_blank" class="hero-content__btn usab_btn cards__block-btn" rel="noopener">Boost my website conversion</a> <p class="desc_usab prim_usab hero-content__text">So, it’s high time for you to stop losing 99% of potential clients due to being unaware of your website users’ behavior patterns and needs.</p> </div> </div> </section> <section class="section-cards"> <div class="container"> <h2 class="cards-title main-title"> <span class="cards-title__prim">Who</span> Needs a Website Usability Audit? </h2> <div class="usab-content"> <div class="usab-content__left"> <img src="/wp-content/themes/twentytwenty/images/website-audit/group-audit.png" alt="group-audit" class="hero-img" /> </div> <div> <h3 class="title_usab hyp-desctop_title">You definitely need to run the UX audit of your website in case you:</h3> <h3 class="title_usab hyp-mobile_title">How to do a Website Audit to Improve SEO & Conversions</h3> <ul class="list_usab"> <li>question the effectiveness of your own website;</li> <li>are worried about the low conversion rate and would like to boost it;</li> <li>see that the website goes up the search engine ranking, but the sales remain low;</li> <li>doubt whether your website is easy to use;</li> <li>register a high reject rate on your website pages.</li> </ul> <p class="desc_usab">Then your website definitely needs a usability audit based on the useful data from Plerdy. A website UX audit is strongly recommended to boost online sales.</p> <div class="block-btn_usab"> <a href="https://a.plerdy.com/auth/register" target="_blank" class="hero-content__btn usab_btn" rel="noopener">Boost conversions with Plerdy</a> <p class="desc_usab prim_usab">Get an 80% increase in sales from your website after UX auditing with the Plerdy tools.</p> </div> </div> </div> </div> </section> <section class="section-cards"> <div class="container"> <h2 class="cards-title hyp-desctop_title"> <span class="cards-title__prim">Examples </span>of Hypotheses Regarding Website Problems And Ways To Fix Them </h2> <h2 class="cards-title hyp-mobile_title"> <span class="cards-title__prim">Who</span> Needs a Website Usability Audit? </h2> <p class="hyp_desc">To understand the feasibility of the UX audit and know how to run further optimization properly, consider the most common hypotheses about the problems occurring on a website:</p> <div class="hup_blocks"> <div class="hyp_block hyp_block-left"> <h3 class="hyp_block-title">Hypothesis #1</h3> <p class="hyp_block-desc">The categories audited on this website are duplicated though designed differently. One of these category boxes (most likely the one on the left) is used less often than the other.</p> <div class="hyp_block-btn">Hypothesis check: the hypothesis is true</div> <p class="hyp_block-bottom"><span class="hyp_block-bottom-b">Solution:</span> the category menu that gets fewer clicks should be removed; the one with the images should remain since it attracts more clicks.</p> <img src="/wp-content/themes/twentytwenty/images/website-audit/hypothesis-1.png" alt="group-audit" class="hero-img" /> </div> <div class="hyp_block hyp_block-right"> <h3 class="hyp_block-title">Hypothesis #2</h3> <p class="hyp_block-desc hyp_block-desc-right">Because of SEO text and a large category block with images at the top of the page, only 32% of the users scroll down to the product list.</p> <div class="hyp_block-btn">Hypothesis check: the hypothesis is true</div> <p class="hyp_block-bottom"><span class="hyp_block-bottom-b">Solution:</span> Although this audited category has more clicks than the side one, it should be removed as 68% of the visitors leave the page because they cannot find the products immediately.</p> <img src="/wp-content/themes/twentytwenty/images/website-audit/hypothesis-2.png" alt="group-audit" class="hero-img" /> </div> </div> </div> </section> <section class="section-cards"> <div class="container"> <h2 class="cards-title"> <span class="cards-title__prim">Which </span>Tasks Can the UX Audit Based On the Plerdy Data Solve? </h2> <p class="hyp_desc">The most widespread problems that require a usability audit:</p> <ul class="solve_list"> <li class="solve_item"> <div class="solve_item-pic"> <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/workflow.svg" alt="workflow" class="" /> </div> <p>The conversion rate in the sales funnel is too low</p> </li> <li class="solve_item"> <div class="solve_item-pic"> <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/pie-chart.svg" alt="pie-chart" class="" /> </div> <p>Unsatisfactory or dropping sales</p> </li> <li class="solve_item"> <div class="solve_item-pic"> <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/calendar.svg" alt="calendar" class="" /> </div> <p>Any "anomalies" in user behavior registered on the website</p> </li> <li class="solve_item"> <div class="solve_item-pic"> <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/bar-chart.svg" alt="bar-chart" class="" /> </div> <p>A significant decline in all indicators compared to the previous year</p> </li> <li class="solve_item"> <div class="solve_item-pic"> <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/analysis.svg" alt="analysis" class="" /> </div> <p>The price of attracting a new customer is too high</p> </li> <li class="solve_item"> <div class="solve_item-pic"> <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/team.svg" alt="team" class="" /> </div> <p>Low average check</p> </li> </ul> <a href="https://a.plerdy.com/auth/register" target="_blank" class="hero-content__btn solve_btn" rel="noopener">Check my website for errors and bugs</a> </div> </section> <section class="section-cards"> <div class="container"> <div class="block-cards block-sec-cards"> <div class="block-cards__title"> <h2 class="cards-title"> <span class="cards-title__prim">Stages </span>of the UX Audit Procedure with the Plerdy Software </h2> </div> <div class="btns-bottom"> </div> </div> <p class="hyp_desc">A full usability audit of your website using the Plerdy tool will likely consist of 7 stages. Each step of the audit aims to find the maximum number of errors, even the smallest ones, to improve the efficiency of your website or online store. Follow our guide on the audit stages below, analyzing the Plerdy auditing data to identify and fix SEO issues on your website.</p> <div class="cards-second"> <div class="cards-second__item slider__item"> <div class="card-second"> <div class="card-s__content"> <span class="card-s__prim">Stage #1</span> <h3 class="card__title"> Identifying goals and objectives of the website auditing </h3> <p class="card__text"> First, you should identify the core goals of your website and the challenges to be solved. At this stage, consider as much information as possible on the specifics of your online business and customers. </p> </div> <div class="card-s__img"> <img src="/wp-content/themes/twentytwenty/images/website-audit/gif/flag.gif" alt="flag" class="" /> </div> </div> </div> <div class="cards-second__item slider__item"> <div class="card-second"> <div class="card-s__content"> <span class="card-s__prim">Stage #2</span> <h3 class="card__title"> Embedding the Plerdy tracking code into your website </h3> <p class="card__text"> To study the user behavior on your website, you need to connect the Plerdy heatmap to your web page. After installing the tracking code into your website, you will be able to use auditing data from the Plerdy heatmap and analyze it. </p> </div> <div class="card-s__img"> <img src="/wp-content/themes/twentytwenty/images/website-audit/gif/html.gif" alt="html" class="" /> </div> </div> </div> <div class="cards-second__item slider__item"> <div class="card-second"> <div class="card-s__content"> <span class="card-s__prim">Stage #3</span> <h3 class="card__title"> Analysis of the traffic sources of your website </h3> <p class="card__text"> Next, analyze the auditing data from Google Analytics and Google Search Console. This way, you will determine the source of the traffic, its quality, and the keywords that brought users to your website. </p> </div> <div class="card-s__img"> <img src="/wp-content/themes/twentytwenty/images/website-audit/gif/bar-chart.gif" alt="bar" class="" /> </div> </div> </div> <div class="cards-second__item slider__item"> <div class="card-second"> <div class="card-s__content"> <span class="card-s__prim">Stage #4</span> <h3 class="card__title"> Studying the user behavior on your website </h3> <p class="card__text"> Based on the data collected with the Plerdy heatmap, you will identify the popular areas of the website and the items that should be improved or removed from the website’s content and design. </p> </div> <div class="card-s__img"> <img src="/wp-content/themes/twentytwenty/images/website-audit/gif/book.gif" alt="book" class="" /> </div> </div> </div> <div class="cards-second__item slider__item"> <div class="card-second"> <div class="card-s__content"> <span class="card-s__prim">Stage #5</span> <h3 class="card__title"> Checking how users navigate your web pages </h3> <p class="card__text"> Assess your customer's conversion path from entering the website to the checkout page. At this stage, you should not only run conditional testing of the website but also test purchases to prevent errors in the process of making a purchase. </p> </div> <div class="card-s__img"> <img src="/wp-content/themes/twentytwenty/images/website-audit/gif/customer.gif" alt="customer" class="" /> </div> </div> </div> <div class="cards-second__item slider__item"> <div class="card-second"> <div class="card-s__content"> <span class="card-s__prim">Stage #6</span> <h3 class="card__title"> Audit of the website ergonomics and identification of barriers </h3> <p class="card__text"> This guide stage involves checking the website's main pages that are supposed to influence purchase decisions for errors or barriers hindering the users from purchasing your products. </p> </div> <div class="card-s__img"> <img src="/wp-content/themes/twentytwenty/images/website-audit/gif/barrier.gif" alt="barrier" class="" /> </div> </div> </div> <div class="cards-second__item slider__item"> <div class="card-second"> <div class="card-s__content"> <span class="card-s__prim">Stage #7</span> <h3 class="card__title"> Reporting the identified issues and deciding how to resolve them </h3> <p class="card__text"> Thanks to the data received from Plerdy, you make up a detailed report of the errors you’ve found in the website’s content and design during the UX audit. Next, you develop a step-by-step plan to fix the detected bugs based on it. This is how you can address the issues right away. </p> </div> <div class="card-s__img"> <img src="/wp-content/themes/twentytwenty/images/website-audit/gif/checklist.gif" alt="checklist" class="" /> </div> </div> </div> </div> </div> </section> <section class="section-cards"> <div class="container"> <h2 class="cards-title main-title"> <span class="cards-title__prim">What Will You Get </span>After Eliminating the Issues Revealed In the UX Audit? </h2> <div class="alim_block"> <h3 class="alim_block-title">After identifying the problems on your website and addressing them, you will:</h3> <ul class="alim_block-list"> <li>Reduce the bounce rate</li> <li>Lower the cart abandonment rate</li> <li>Prolong the time on page</li> <li>Grow the scroll depth</li> <li>Optimize the website funnel to boost conversions</li> <li>Increase average revenue per user</li> <li>Lower the churn rate</li> <li>Increase your customer lifetime value</li> <li>Boost your customer retention rate</li> <li>Improve micro and macro conversion rates</li> </ul> <div class="block-btn_usab alim_block-btn"> <a href="https://a.plerdy.com/auth/register" target="_blank" class="hero-content__btn usab_btn alim-btn" rel="noopener">Install the Plerdy tool</a> <p class="desc_usab prim_usab prim_alim">By eliminating the identified issues on your website with the help of the Plerdy tool, you will significantly improve its current state and attract more target traffic.</p> </div> </div> </div> </section> <section class="section-cards"> <div class="container"> <h2 class="cards-title"> <span class="cards-title__prim">Examples </span>of Website UX&SEO Audit </h2> <p class="hyp_desc">Here are bright examples of how to do website auditing based on the data received from Plerdy. Familiarize yourself with them to be able to conduct an efficient website audit by yourself:</p> <div class="exampl_block"> <div class="exampl_first"> <div class="exampl_top"> <p class="exampl_first_title">Just like we analyzed the described websites, you can run an SEO audit of your own website using the detailed data collected by the Plerdy tools.</p> <a href="https://a.plerdy.com/auth/register" target="_blank" class="hero-content__btn usab_btn alim-btn" rel="noopener">Run the Plerdy tool ?</a> </div> <div class="exampl_bottom"> <span class="exampl_bottom-title">Marta Rogach</span> <p>Business Development <br/>Lead at Plerdy</p> </div> <img src="/wp-content/themes/twentytwenty/images/website-audit/Marta.png" alt="Marta" class="axampl-img" /> </div> <ul class="exampl_block-list"> <li><div class="exampl_block-title"><a href="https://alseresport.com/" target="_blank" rel="noopener">Alseresport.com <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/link.svg" alt="link" class="" /></a> </div> <p class="exampl_block-desc">An eCommerce website with sports goods.This <a href="https://www.youtube.com/watch?v=lWDj7cw1pNw&t=1218s" target="_blank" rel="noopener">video</a> illustrates how you can use the Plerdy data for efficient UX&SEO website auditing.</p></li> <li><div class="exampl_block-title"><a href="https://www.pro-street.dk/" target="_blank" rel="noopener">Pro-street.dk <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/link.svg" alt="link" class="" /></a> </div> <p class="exampl_block-desc">A Danish website dedicated to cars. Watch which results of its UX&SEO auditing we got after analyzing the desktop traffic on its Home and Blog pages <a href="https://www.youtube.com/watch?v=XRxKAmVx704&t=1283s" target="_blank" rel="noopener">here.</a></p></li> <li><div class="exampl_block-title"><a href="https://3das.com/" target="_blank" rel="noopener">3das.com <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/link.svg" alt="link" class="" /></a> </div> <p class="exampl_block-desc">A website of the 3D architectural solutions provider. We <a href="https://www.youtube.com/watch?v=tWza5if8W3Q&t=1115s" target="_blank" rel="noopener">analyzed</a> the UX issues on its Home and Gallery pages. Also, the SEO-Checker and Session Replay tools enabled us to identify weak points in their website’s SEO.</p></li> <li><div class="exampl_block-title"><a href="https://gainblers.com/la/" target="_blank" rel="noopener">Iapuestas.com <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/link.svg" alt="link" class="" /></a> </div> <p class="exampl_block-desc">A website dedicated to sports gambling. The Plerdy tools have collected all the necessary SEO data to reveal UX issues on the website’s desktop and mobile versions. Watch the <a href="https://www.youtube.com/watch?v=nzEeiqkyKK0" target="_blank" rel="noopener">video</a> to learn how to apply our data for UX auditing of your website by yourself.</p></li> <li><div class="exampl_block-title"><a href="https://daybydaycrm.com" target="_blank" rel="noopener">Daybydaycrm.com <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/link.svg" alt="link" class="" /></a> </div> <p class="exampl_block-desc">A website representing an efficient CRM business tool. <a href="https://www.youtube.com/watch?v=lWDj7cw1pNw&t=1218s" target="_blank" rel="noopener">Here</a>, you can view the website audit results based on the analysis of its Home, Features, Pricing, Login, and Contact web pages.</p></li> <li><div class="exampl_block-title"><a href="https://animalessalvajes.world/" target="_blank" rel="noopener">Animalessalvajes.world <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/link.svg" alt="link" class="" /></a> </div> <p class="exampl_block-desc">An online magazine about animals and an eCommerce website with books about them. Find out what SEO issues the heatmap analysis of its homepage has revealed from the <a href="https://www.youtube.com/watch?v=ZC3SDDf8eh8&t=1138s" target="_blank" rel="noopener">video.</a></p></li> <li><div class="exampl_block-title"><a href="https://flaska.es/" target="_blank" rel="noopener">Flaska.es <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/link.svg" alt="link" class="" /></a> </div> <p class="exampl_block-desc">An eCommerce website selling flasks for water. When <a href="https://www.youtube.com/watch?v=6dHjcxl25ts&t=684s" target="_blank" rel="noopener">auditing</a> it for UX&SEO issues, we thoroughly studied the Home, Shop and Product pages. Notably, we paid attention to both desktop and mobile versions of the website.</p></li> <li><div class="exampl_block-title"><a href="https://gothombi.com/" target="_blank" rel="noopener">Gothombi.com <img src="/wp-content/themes/twentytwenty/images/website-audit/svg/link.svg" alt="link" class="" /></a> </div> <p class="exampl_block-desc">A website all about traveling. The Plerdy software has collected crucial data from its Home and Events pages. See how it can be interpreted in the <a href="https://www.youtube.com/watch?v=FpJP_ubOo9I" target="_blank" rel="noopener">audit.</a></p></li> </ul> </div> </div> </section> <section class="section-cards"> <div class="container"> <h2 class="cards-title"> <span class="cards-title__prim">Handy Tools</span> To Support Your Website Auditing </h2> <p class="hyp_desc">Plerdy provides not only efficient tools to run a website UX auditing but also handy plugins that support the process.</p> <div class="tools_bloks hup_blocks"> <div class="tools-bl"> <h4 class="hyp_block-title">UX-checker from Plerdy</h4> <p class="hyp_block-desc">This Full Page Screen Capture & Visual Feedback Tool is popular on the market since it enables you to take full-page screenshots and captures. Thus, you can share them and maintain meaningful communication with colleagues when performing the audit and deciding on how to run further search engine optimization.</p> <img src="/wp-content/themes/twentytwenty/images/website-audit/info-1.png" alt="info-1" class="" /> </div> <div class="tools-bl"> <h4 class="hyp_block-title">Plerdy Website SEO Checker</h4> <p class="hyp_block-desc">You can use this Plerdy SEO Checker Chrome extension to analyze SEO issues on your website, saving time and effort. What makes Serpstat an extremely helpful tool is that you can run an SEO audit of your market competitors’ websites with its help.</p> <a href="https://chrome.google.com/webstore/detail/website-seo-checker/cokmobldpihbibodplbdfhkbiibganfh" target="_blank" class="hero-content__btn usab_btn alim-btn" rel="noopener">Install for Chrome</a> <img src="/wp-content/themes/twentytwenty/images/website-audit/info_group-2.png" alt="info_group-2" class="" /> </div> </div> </div> </section> <section class="bottom_blog"> <div class="container"> <div class="title-center"> <h2>Articles from the blog</h2> </div> <p class="sub-title-center"> Content for UX designers, SEO specialists, and business owners </p> <div class="row_blog"> <div class="wrap_col"> <article class="col_article"> <div class="img_article"> <img width="300" height="175" src="https://www.plerdy.com/wp-content/uploads/2025/02/grok3-03-min-300x175.jpg" class="attachment-news size-news wp-post-image" alt="Grok 3 – 0000" loading="lazy" 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