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‪Jorge Arenas Gaitán (ORCID 0000-0003-4635-9425)‬ - ‪Google Académico‬

<!doctype html><html><head><title>‪Jorge Arenas Gaitán (ORCID 0000-0003-4635-9425)‬ - ‪Google Académico‬</title><meta http-equiv="Content-Type" content="text/html;charset=UTF-8"><meta http-equiv="X-UA-Compatible" content="IE=Edge"><meta name="referrer" content="always"><meta name="viewport" content="width=device-width,initial-scale=1,minimum-scale=1,maximum-scale=2"><meta name="format-detection" content="telephone=no"><link rel="shortcut icon" href="/favicon.ico"><link rel="canonical" href="https://scholar.google.es/citations?user=h4fnF2AAAAAJ&amp;hl=es"><meta name="description" content="‪Catedrático (Full Professor) de la Universidad de Sevilla (https://ror.org/03yxnpp24)‬ - ‪‪Citado por 3.425‬‬ - ‪Marketing‬ - ‪Consumer Behavior‬ - ‪Segmentation‬ - ‪Technology‬ - ‪Sustainable Consumption‬"><meta property="og:description" content="‪Catedrático (Full Professor) de la Universidad de Sevilla (https://ror.org/03yxnpp24)‬ - ‪‪Citado por 3.425‬‬ - ‪Marketing‬ - ‪Consumer Behavior‬ - 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id="gs_md_err" style="display:none">El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.</div><div id="gs_md_s"></div><div data-h="0" class="gs_md_wnw gs_md_ds"><div id="gsc_md_hist" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_hist-t" data-wfc="gsc_md_hist-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_hist-x" role="button" aria-label="Cancelar" data-mdx="gsc_md_hist" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_hist-t" class="gs_md_hdr_t">Citas por año</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_hist-bdy" class="gs_md_bdy"><style>#gsc_md_hist{width:80%;max-width:386px;}#gsc_md_hist_c{position:relative;width:100%;}</style><div id="gsc_md_hist_c"></div></div></div></div><div data-h="600" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cbyd" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cbyd-t" data-cid="gsc_md_cbyd_l" data-wfc="gsc_md_cbyd-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cbyd-x" role="button" aria-label="Cancelar" data-mdx="gsc_md_cbyd" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cbyd-t" class="gs_md_hdr_t">Citas duplicadas</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_cbyd-bdy" class="gs_md_bdy"><form id="gsc_md_cbyd_f" action="/citations?hl=es&amp;user=h4fnF2AAAAAJ&amp;view_op=list_works" method="post"><input type="hidden" name="s" value=""><div class="gs_md_lbl">Los artículos siguientes se han combinado en Google Académico. Sus correspondientes <a id="gsc_md_cbyd_c" href="javascript:void(0)">citas combinadas</a> se computan solo para el primer artículo.</div><div id="gsc_md_cbyd_l"></div></form></div></div></div><div data-h="600" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cbym" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cbym-t" data-cid="gsc_md_cbym_l" data-wfc="gsc_md_cbym-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cbym-x" role="button" aria-label="Cancelar" data-mdx="gsc_md_cbym" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cbym-t" class="gs_md_hdr_t">Citas combinadas</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_cbym-bdy" class="gs_md_bdy"><div class="gs_md_lbl">La lista denominada Citados por incluye las citas a los siguientes artículos de Google Académico. 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aria-label="Cancelar" data-mdx="gs_md_cita-d" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gs_md_cita-d-t" class="gs_md_hdr_t"></h2><div class="gs_md_hdr_b"><button type="button" id="gs_md_cita-b-save" aria-label="Guardar" class="gs_btnDNW gs_in_ib gs_btn_act gs_btn_half gs_btn_lsb"><span class="gs_wr"><span class="gs_ico"></span><span class="gs_lbl"></span></span></button></div></div><div id="gs_md_cita-d-bdy" class="gs_md_bdy"><style>#gs_md_cita-d{width:90%;max-width:1000px;}.gs_el_ph #gs_md_cita-d{width:100%;max-width:none;}#gs_md_cita-d .gs_md_prg{min-height:600px;}</style><div id="gs_md_cita-l" aria-live="assertive"></div></div></div></div><div data-h="0" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_fol" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_fol-t" data-wfc="gsc_md_fol-x"><div class="gs_md_hdr"><a 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cubic-bezier(0,0,.2,1);}#gs_alrt_m{display:block;padding:16px;}#gs_alrt_l{display:block;padding:8px;margin:0 8px 0 -8px;border-radius:3px;color:#fcc934;text-transform:uppercase;text-decoration:none;}#gs_alrt_l:hover{background-color:rgba(255,255,255,.05)}#gs_alrt_l:active{background-color:rgba(255,255,255,.1)}#gs_alrt_l:empty{display:none}#gs_alrt_m a{padding:8px 0;color:#e2e2e2;text-decoration:underline;}#gs_alrt_m a:active{color:#f6aea9}</style><form action="" method="post" id="gs_alrt"><span id="gs_alrt_m"></span><span id="gs_alrt_h"></span><a id="gs_alrt_l" href="javascript:void(0)" class="gs_fm_s" data-fm="gs_alrt"></a></form><div id="gs_bdy"><div id="gs_bdy_sb" role="navigation"><div id="gs_bdy_sb_in"></div></div><div id="gs_bdy_ccl" role="main"><div id="gsc_bdy" class="gs_scl" data-tab="gsc_prf_t-art" data-usv=""><div class="gsc_rsb" role="navigation"><a id="gsc_rsb_gpl" class="gsc_rsb_s" href="/citations?hl=es">Crear mi propio perfil</a><div class="gsc_rsb_s gsc_prf_pnl" id="gsc_rsb_cit" role="region" aria-labelledby="gsc_prf_t-cit"><h3 class="gsc_rsb_header"><span class="gsc_rsb_title">Citado por</span><button type="button" id="gsc_hist_opn" class=" gs_btn_flat gs_btn_flact gs_btn_lrge gs_btn_half gs_btn_lsu gsc_rsb_action"><span class="gs_wr"><span class="gs_lbl">Ver todo</span></span></button></h3><table id="gsc_rsb_st"><thead><tr><th class="gsc_rsb_sth"></th><th class="gsc_rsb_sth">Total</th><th class="gsc_rsb_sth">Desde 2019</th></tr></thead><tbody><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="Recoge el número de veces que se han citado todas las publicaciones. La segunda columna muestra la versión &quot;actual&quot; de esta estadística, que es el número total de nuevas citas que se han hecho de todas las publicaciones en los últimos 5 años.">Citas</a></td><td class="gsc_rsb_std">3425</td><td class="gsc_rsb_std">2517</td></tr><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="Índice h es el mayor número h, de forma que h publicaciones se han citado al menos h veces. La segunda columna muestra la versión &quot;actual&quot; del cálculo, que es el mayor número h, de forma que h publicaciones se han citado al menos h veces más en los últimos 5 años.">Índice h</a></td><td class="gsc_rsb_std">26</td><td class="gsc_rsb_std">23</td></tr><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="Índice i10 recoge las publicaciones que se han citado al menos diez veces. La segunda columna muestra la versión &quot;actual&quot; de esta estadística, que son las publicaciones que se han citado al menos diez veces más en los últimos 5 años.">Índice i10</a></td><td class="gsc_rsb_std">50</td><td class="gsc_rsb_std">42</td></tr></tbody></table><style>.gsc_g_t{position:absolute;bottom:0;color:#777;font-size:11px;}.gsc_g_a{position:absolute;bottom:13px;width:15px;background:#777;}.gsc_g_a:hover,.gsc_g_a:focus,.gsc_g_a:active{text-decoration:none;cursor:default;}.gsc_g_al{position:absolute;bottom:15px;left:7px;color:#222;background:white;font-size:11px;padding:1px;border:1px solid #777;border-radius:1px;visibility:hidden;opacity:0;transition:opacity .218s,visibility 0s .218s;}.gsc_g_a:hover .gsc_g_al,.gsc_g_a:focus .gsc_g_al,.gsc_g_a:active .gsc_g_al{visibility:visible;opacity:1;transition:all 0s;}#gsc_md_hist{max-width:482px;}.gsc_md_hist_w{position:relative;overflow:hidden;margin-right:43px;}.gs_md_bdy .gsc_md_hist_w,.gs_el_ph .gsc_md_hist_w,.gs_el_ta .gsc_md_hist_w{overflow-x:auto;padding-bottom:16px;}.gsc_md_hist_b{position:relative;height:174px;width:100%;}.gsc_md_hist_b .gsc_g_a{bottom:auto;}.gsc_md_hist_b .gsc_g_t{bottom:auto;top:161px;}.gsc_md_hist_b:after{position:absolute;right:440px;content:"\00A0";}.gsc_g_hist_x{position:relative;margin-right:45px;}.gsc_g_hist_xl{position:absolute;right:8px;width:35px;}.gs_el_ta .gsc_g_hist_xl,.gs_el_ph .gsc_g_hist_xl{right:16px;}.gsc_g_hist_wrp{padding-top:32px;position:relative;}.gs_el_ta .gsc_g_hist_wrp,.gs_el_ph .gsc_g_hist_wrp{padding-right:8px;}.gs_md_bdy .gsc_g_hist_wrp{border-top:0;}.gs_el_tc .gs_md_bdy .gsc_g_hist_wrp:after,.gs_el_tc.gs_el_ph .gsc_g_hist_wrp:after,.gs_el_tc.gs_el_ta .gsc_g_hist_wrp:after{display:block;content:"";position:absolute;z-index:100;top:0;left:0;width:20px;height:100%;background-image:linear-gradient(to left,rgba(255,255,255,0),rgba(255,255,255,1) 80%);}.gsc_g_x,.gsc_g_xt{position:absolute;left:0;border-bottom:1px solid #eee;width:100%;text-align:right;}.gsc_g_x{border-bottom:1px solid #eee;}.gsc_g_xtl{position:absolute;color:#777;}.gsc_g_gtr{position:absolute;}.gsc_g_a:last-child .gsc_g_al{right:0;left:auto;}</style><div class="gsc_g_hist_wrp" dir="rtl"><div class="gsc_g_hist_x"><div class="gsc_g_x" style="top:160px;"></div><div class="gsc_g_xt" style="top:0px;"></div><div class="gsc_g_xt" style="top:80px;"></div><div class="gsc_g_xt" style="top:120px;"></div><div class="gsc_g_xt" style="top:40px;"></div></div><div class="gsc_g_hist_xl"><div class="gsc_g_xtl" style="top:153px;">0</div><div class="gsc_g_xtl" style="top:-7px;">520</div><div class="gsc_g_xtl" style="top:73px;">260</div><div class="gsc_g_xtl" style="top:113px;">130</div><div class="gsc_g_xtl" style="top:33px;">390</div></div><div class="gsc_md_hist_w"><div class="gsc_md_hist_b"><span class="gsc_g_t" style="right:387px">2012</span><span class="gsc_g_t" style="right:355px">2013</span><span class="gsc_g_t" style="right:323px">2014</span><span class="gsc_g_t" style="right:291px">2015</span><span class="gsc_g_t" style="right:259px">2016</span><span class="gsc_g_t" style="right:227px">2017</span><span class="gsc_g_t" style="right:195px">2018</span><span class="gsc_g_t" style="right:163px">2019</span><span class="gsc_g_t" style="right:131px">2020</span><span class="gsc_g_t" style="right:99px">2021</span><span class="gsc_g_t" style="right:67px">2022</span><span class="gsc_g_t" style="right:35px">2023</span><span class="gsc_g_t" style="right:3px">2024</span><a href="javascript:void(0)" class="gsc_g_a" style="right:392px;top:156px;height:4px;z-index:13"><span class="gsc_g_al">16</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:360px;top:146px;height:14px;z-index:12"><span class="gsc_g_al">47</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:328px;top:144px;height:16px;z-index:11"><span class="gsc_g_al">54</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:296px;top:128px;height:32px;z-index:10"><span class="gsc_g_al">104</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:264px;top:117px;height:43px;z-index:9"><span class="gsc_g_al">141</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:232px;top:95px;height:65px;z-index:8"><span class="gsc_g_al">214</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:200px;top:76px;height:84px;z-index:7"><span class="gsc_g_al">274</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:168px;top:76px;height:84px;z-index:6"><span class="gsc_g_al">276</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:136px;top:46px;height:114px;z-index:5"><span class="gsc_g_al">372</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:104px;top:16px;height:144px;z-index:4"><span class="gsc_g_al">470</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:72px;top:6px;height:154px;z-index:3"><span class="gsc_g_al">502</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:40px;top:12px;height:148px;z-index:2"><span class="gsc_g_al">482</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:8px;top:37px;height:123px;z-index:1"><span class="gsc_g_al">401</span></a></div></div></div></div><div class="gsc_rsb_s gsc_prf_pnl" id="gsc_rsb_mnd" role="region" aria-labelledby="gsc_prf_t-mnd"><div class="gsc_rsb_header gsc_rsb_m_header"><div class="gsc_rsb_m_title">Acceso público</div><a href="/citations?view_op=list_mandates&amp;hl=es&amp;user=h4fnF2AAAAAJ" id="gsc_lwp_mndt_lnk">Ver todo</a></div><div class="gsc_rsb_hm gs_ota gs_oph"><button type="button" onclick="window.location='/citations?view_op\x3dlist_mandates\x26hl\x3des\x26user\x3dh4fnF2AAAAAJ'" class=" gs_btn_flat gs_btn_flact gs_btn_lrge gs_btn_half gs_btn_lsu"><span class="gs_wr"><span class="gs_lbl">Ver todo</span></span></button></div><div class="gsc_rsb_m"><div class="gsc_rsb_m_a"><span>8 artículos</span></div><div class="gsc_rsb_m_na"><div class="gs_gray">0 artículos</div></div><div class="gsc_rsb_m_bar"><div class="gsc_rsb_m_bar_na" style="width:0%"></div></div><div class="gsc_rsb_m_a"><span>disponibles</span></div><div class="gsc_rsb_m_na"><span class="gs_gray">no disponibles</span></div><div class="gsc_rsb_m_desc">Basado en requisitos de financiación</div></div></div><div class="gsc_rsb_s gsc_prf_pnl" id="gsc_rsb_co" role="region" aria-labelledby="gsc_prf_t-ath"><h3 class="gsc_rsb_header"><span class="gsc_rsb_title">Coautores</span></h3><ul class="gsc_rsb_a"><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-co5-_3cAAAAJ-img{width:24px;height:32px;}.gs_el_ta #gsc_rsb-co5-_3cAAAAJ-img,.gs_el_ph #gsc_rsb-co5-_3cAAAAJ-img{width:42px;height:56px;}</style><span id="gsc_rsb-co5-_3cAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="FRANCISCO JAVIER RONDAN-CATALUÑA" sizes="(max-width:981px) 42px,24px" src="/scholar/images/cleardot.gif" id="gsc_rsb-co5-_3cAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=co5-_3cAAAAJ&amp;citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=co5-_3cAAAAJ&amp;citpid=2 24w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=co5-_3cAAAAJ&amp;citpid=2 42w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=co5-_3cAAAAJ&amp;citpid=2 96w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=co5-_3cAAAAJ&amp;hl=es">FRANCISCO JAVIER RONDAN-CATA...</a><span class="gsc_rsb_a_ext">FULL PROFESSOR OF MARKETING. UNIVERSITY OF SEVILLE</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de us.es</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-7B-fmIoAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-7B-fmIoAAAAJ-img,.gs_el_ph #gsc_rsb-7B-fmIoAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-7B-fmIoAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Patricio E. Ramírez Correa, Ph.D." sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-7B-fmIoAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=7B-fmIoAAAAJ&amp;citpid=11" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=7B-fmIoAAAAJ&amp;citpid=11 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=7B-fmIoAAAAJ&amp;citpid=11 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=7B-fmIoAAAAJ&amp;citpid=11 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=7B-fmIoAAAAJ&amp;hl=es">Patricio E. Ramírez Correa, Ph.D.</a><span class="gsc_rsb_a_ext">Full Professor, Universidad Católica del Norte (Chile)</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de ucn.cl</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-n1--eOcAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-n1--eOcAAAAJ-img,.gs_el_ph #gsc_rsb-n1--eOcAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-n1--eOcAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Begoña Peral -Peral" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-n1--eOcAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=n1--eOcAAAAJ&amp;hl=es">Begoña Peral -Peral</a><span class="gsc_rsb_a_ext">Universidad de Sevilla</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de us.es</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-z1nujtEAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-z1nujtEAAAAJ-img,.gs_el_ph #gsc_rsb-z1nujtEAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-z1nujtEAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Maria Angeles Ramón-Jerónimo" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-z1nujtEAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=z1nujtEAAAAJ&amp;hl=es">Maria Angeles Ramón-Jerónimo</a><span class="gsc_rsb_a_ext">Profesor de Marketing</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de upo.es</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-0TTZVssAAAAJ-img{width:21px;height:32px;}.gs_el_ta #gsc_rsb-0TTZVssAAAAJ-img,.gs_el_ph #gsc_rsb-0TTZVssAAAAJ-img{width:37px;height:56px;}</style><span id="gsc_rsb-0TTZVssAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Antonio Navarro García" sizes="(max-width:981px) 37px,21px" src="/scholar/images/cleardot.gif" id="gsc_rsb-0TTZVssAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=0TTZVssAAAAJ&amp;citpid=4" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=0TTZVssAAAAJ&amp;citpid=4 21w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=0TTZVssAAAAJ&amp;citpid=4 37w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=0TTZVssAAAAJ&amp;citpid=4 85w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=0TTZVssAAAAJ&amp;hl=es">Antonio Navarro García</a><span class="gsc_rsb_a_ext">Catedrático de Marketing (Universidad de Sevilla)</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de us.es</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-ADO1IoMAAAAJ-img{width:32px;height:24px;}.gs_el_ta #gsc_rsb-ADO1IoMAAAAJ-img,.gs_el_ph #gsc_rsb-ADO1IoMAAAAJ-img{width:56px;height:42px;}</style><span id="gsc_rsb-ADO1IoMAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Ángel F. Villarejo-Ramos (ORCID: 0000-0002-6916-2839)" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-ADO1IoMAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=ADO1IoMAAAAJ&amp;citpid=3" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=ADO1IoMAAAAJ&amp;citpid=3 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=ADO1IoMAAAAJ&amp;citpid=3 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=ADO1IoMAAAAJ&amp;citpid=3 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=ADO1IoMAAAAJ&amp;hl=es">Ángel F. Villarejo-Ramos (ORCID: 000...</a><span class="gsc_rsb_a_ext">Full Professor of Marketing, University of Sevilla (ROR: https://ror.org/03yxnpp24)</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de us.es</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-a4H1jZcAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-a4H1jZcAAAAJ-img,.gs_el_ph #gsc_rsb-a4H1jZcAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-a4H1jZcAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Rosario García Cruz" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-a4H1jZcAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=a4H1jZcAAAAJ&amp;hl=es">Rosario García Cruz</a><span class="gsc_rsb_a_ext">Profesor Titular, Universidad de Sevilla</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de us.es</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-YHB3AoUAAAAJ-img{width:21px;height:32px;}.gs_el_ta #gsc_rsb-YHB3AoUAAAAJ-img,.gs_el_ph #gsc_rsb-YHB3AoUAAAAJ-img{width:37px;height:56px;}</style><span id="gsc_rsb-YHB3AoUAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Dr. Jorge Alfaro" sizes="(max-width:981px) 37px,21px" src="/scholar/images/cleardot.gif" id="gsc_rsb-YHB3AoUAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=YHB3AoUAAAAJ&amp;citpid=3" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=YHB3AoUAAAAJ&amp;citpid=3 21w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=YHB3AoUAAAAJ&amp;citpid=3 37w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=YHB3AoUAAAAJ&amp;citpid=3 85w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=YHB3AoUAAAAJ&amp;hl=es">Dr. Jorge Alfaro</a><span class="gsc_rsb_a_ext">Universidad Católica del Norte, Chile</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de ucn.cl</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-NF4oLaoAAAAJ-img{width:26px;height:32px;}.gs_el_ta #gsc_rsb-NF4oLaoAAAAJ-img,.gs_el_ph #gsc_rsb-NF4oLaoAAAAJ-img{width:45px;height:56px;}</style><span id="gsc_rsb-NF4oLaoAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Elizabeth Eliana Grandón Toledo" sizes="(max-width:981px) 45px,26px" src="/scholar/images/cleardot.gif" id="gsc_rsb-NF4oLaoAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=NF4oLaoAAAAJ&amp;citpid=4" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=NF4oLaoAAAAJ&amp;citpid=4 26w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=NF4oLaoAAAAJ&amp;citpid=4 45w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=NF4oLaoAAAAJ&amp;citpid=4 67w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=NF4oLaoAAAAJ&amp;hl=es">Elizabeth Eliana Grandón Toledo</a><span class="gsc_rsb_a_ext">Universidad del Bio-Bio</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de ubiobio.cl</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-wvxv9ZAAAAAJ-img{width:27px;height:32px;}.gs_el_ta #gsc_rsb-wvxv9ZAAAAAJ-img,.gs_el_ph #gsc_rsb-wvxv9ZAAAAAJ-img{width:46px;height:56px;}</style><span id="gsc_rsb-wvxv9ZAAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Félix Velicia-Martín" sizes="(max-width:981px) 46px,27px" src="/scholar/images/cleardot.gif" id="gsc_rsb-wvxv9ZAAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=wvxv9ZAAAAAJ&amp;citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=wvxv9ZAAAAAJ&amp;citpid=1 27w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=wvxv9ZAAAAAJ&amp;citpid=1 46w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=wvxv9ZAAAAAJ&amp;citpid=1 106w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=wvxv9ZAAAAAJ&amp;hl=es">Félix Velicia-Martín</a><span class="gsc_rsb_a_ext">Universidad de Sevilla. Dpto. Administración de Empresas y Marketing</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de us.es</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-XpRlusMAAAAJ-img{width:29px;height:32px;}.gs_el_ta #gsc_rsb-XpRlusMAAAAJ-img,.gs_el_ph #gsc_rsb-XpRlusMAAAAJ-img{width:50px;height:56px;}</style><span id="gsc_rsb-XpRlusMAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Muriel Ramirez-Santana" sizes="(max-width:981px) 50px,29px" src="/scholar/images/cleardot.gif" id="gsc_rsb-XpRlusMAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=XpRlusMAAAAJ&amp;citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=XpRlusMAAAAJ&amp;citpid=1 29w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=XpRlusMAAAAJ&amp;citpid=1 50w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=XpRlusMAAAAJ&amp;citpid=1 115w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=XpRlusMAAAAJ&amp;hl=es">Muriel Ramirez-Santana</a><span class="gsc_rsb_a_ext">Professor Faculty of Medicine, Universidad Catolica del Norte</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de ucn.cl</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-WrCzb84AAAAJ-img{width:32px;height:31px;}.gs_el_ta #gsc_rsb-WrCzb84AAAAJ-img,.gs_el_ph #gsc_rsb-WrCzb84AAAAJ-img{width:56px;height:54px;}</style><span id="gsc_rsb-WrCzb84AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Ari Melo Mariano, Ph.D." sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-WrCzb84AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=WrCzb84AAAAJ&amp;citpid=26" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=WrCzb84AAAAJ&amp;citpid=26 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=WrCzb84AAAAJ&amp;citpid=26 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=WrCzb84AAAAJ&amp;citpid=26 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=WrCzb84AAAAJ&amp;hl=es">Ari Melo Mariano, Ph.D.</a><span class="gsc_rsb_a_ext">Professor/Pesquisador Engenharia de Produção, Universidade de Brasília</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de unb.br</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-FMCb8EQAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-FMCb8EQAAAAJ-img,.gs_el_ph #gsc_rsb-FMCb8EQAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-FMCb8EQAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Pablo Ledesma Chaves" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-FMCb8EQAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=FMCb8EQAAAAJ&amp;hl=es">Pablo Ledesma Chaves</a><span class="gsc_rsb_a_ext">Universidad de Sevilla</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de us.es</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-C5LsG50AAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-C5LsG50AAAAJ-img,.gs_el_ph #gsc_rsb-C5LsG50AAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-C5LsG50AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Jorge Serrano Malebrán (ORCID 0000-0001-6932-1556)" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-C5LsG50AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=C5LsG50AAAAJ&amp;citpid=11" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=C5LsG50AAAAJ&amp;citpid=11 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=C5LsG50AAAAJ&amp;citpid=11 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=C5LsG50AAAAJ&amp;citpid=11 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=C5LsG50AAAAJ&amp;hl=es">Jorge Serrano Malebrán (ORCID 0000...</a><span class="gsc_rsb_a_ext">Universidad Católica del Norte (https://ror.org/02akpm128)</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de ucn.cl</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-skFId5wAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-skFId5wAAAAJ-img,.gs_el_ph #gsc_rsb-skFId5wAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-skFId5wAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Borja Sanz-Altamira" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-skFId5wAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=skFId5wAAAAJ&amp;hl=es">Borja Sanz-Altamira</a><span class="gsc_rsb_a_ext">Universidad de Sevilla</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de us.es</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-tum7WFoAAAAJ-img{width:32px;height:18px;}.gs_el_ta #gsc_rsb-tum7WFoAAAAJ-img,.gs_el_ph #gsc_rsb-tum7WFoAAAAJ-img{width:56px;height:31px;}</style><span id="gsc_rsb-tum7WFoAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Manuel Rey-Moreno" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-tum7WFoAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=tum7WFoAAAAJ&amp;citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=tum7WFoAAAAJ&amp;citpid=2 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=tum7WFoAAAAJ&amp;citpid=2 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=tum7WFoAAAAJ&amp;citpid=2 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=tum7WFoAAAAJ&amp;hl=es">Manuel Rey-Moreno</a><span class="gsc_rsb_a_ext">Profesor Universidad Sevilla</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Dirección de correo verificada de us.es</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li></ul></div></div><div class="gsc_lcl" role="main" id="gsc_prf_w"><div id="gsc_prf"><a href="javascript:void(0)" role="button" id="gsc_prf_btnf" class="gsc_prf_btn gsc_prf_btn_top gs_btnFA gsc_prf_btn_act"><span class="gs_ico"></span><span class="gsc_prf_btn_lbl">Seguir</span></a><div 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href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:e84hm74t-eoC" class="gsc_a_at">A comparison of the different versions of popular technology acceptance models: A non-linear perspective</a><div class="gs_gray">FJ Rondan-Cataluña, J Arenas-Gaitán, PE Ramírez-Correa</div><div class="gs_gray">Kybernetes 44 (5), 788-805<span class="gs_oph">, 2015</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=2125515449366010381,833018809693882720" class="gsc_a_ac gs_ibl">395</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2015</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:txeM2kYbVNMC" class="gsc_a_at">Elderly and Internet Banking: An Application of UTAUT2</a><div class="gs_gray">J ARENAS-GAITÁN, B PERAL-PERAL, MA RAMON-JERONIMO</div><div class="gs_gray">Journal of Internet Banking and Commerce 20 (1)<span class="gs_oph">, 2015</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=17867337897166856912" class="gsc_a_ac gs_ibl">364</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2015</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:AFXcoJnoRH0C" class="gsc_a_at">Analysing the acceptation of online games in mobile devices: An application of UTAUT2</a><div class="gs_gray">P Ramírez-Correa, FJ Rondán-Cataluña, J Arenas-Gaitán, ...</div><div class="gs_gray">Journal of Retailing and Consumer Services 50, 85-93<span class="gs_oph">, 2019</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=10566113764076326117" class="gsc_a_ac gs_ibl">303</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2019</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:i_7YvbSbtFEC" class="gsc_a_at">Gender and acceptance of e-learning: a multi-group analysis based on a structural equation model among college students in Chile and Spain</a><div class="gs_gray">PE Ramírez-Correa, J Arenas-Gaitán, FJ Rondán-Cataluña</div><div class="gs_gray">PloS one 10 (10), e0140460<span class="gs_oph">, 2015</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=16142601018188320772" class="gsc_a_ac gs_ibl">214</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2015</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:AFmTUeZ1pmEC" class="gsc_a_at">Moderating effect of learning styles on a learning management system’s success</a><div class="gs_gray">PE Ramirez-Correa, FJ Rondan-Cataluña, J Arenas-Gaitán, ...</div><div class="gs_gray">Telematics and Informatics 34 (1), 272-286<span class="gs_oph">, 2017</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=7458622953470605901" class="gsc_a_ac gs_ibl">164</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2017</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:oynPyU19kbsC" class="gsc_a_at">De la brecha digital a la brecha psico-digital: Mayores y redes sociales</a><div class="gs_gray">BP Peral, JA Gaitán, ÁFV Ramos</div><div class="gs_gray">Comunicar: Revista Científica de Comunicación y Educación, 57-64<span class="gs_oph">, 2015</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=6755702015027786159,8125672053183478473" class="gsc_a_ac gs_ibl">161</a><span class="gsc_a_m"><a href="javascript:void(0)" class="gsc_a_am" data-eid="h4fnF2AAAAAJ:oynPyU19kbsC">*</a></span></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2015</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:R3hNpaxXUhUC" class="gsc_a_at">External environment and the moderating role of export market orientation</a><div class="gs_gray">A Navarro-García, J Arenas-Gaitán, FJ Rondán-Cataluña</div><div class="gs_gray">Journal of Business Research 67 (5), 740–745<span class="gs_oph">, 2014</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=12556671494102027139,14882855640417856107" class="gsc_a_ac gs_ibl">157</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2014</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:M3ejUd6NZC8C" class="gsc_a_at">Elderly persons and internet use</a><div class="gs_gray">MA Ramón-Jerónimo, B Peral-Peral, J Arenas-Gaitán</div><div class="gs_gray">Social Science Computer Review 31 (4), 389-403<span class="gs_oph">, 2013</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=17566413768443587939" class="gsc_a_ac gs_ibl">149</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2013</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:u5HHmVD_uO8C" class="gsc_a_at">Cross cultural analysis of the use and perceptions of web based learning systems</a><div class="gs_gray">J Arenas-Gaitán, PE Ramírez-Correa, FJ Rondán-Cataluña</div><div class="gs_gray">Computers &amp; Education 57 (2), 1762-1774<span class="gs_oph">, 2011</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=5549192060953904383" class="gsc_a_ac gs_ibl">148</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2011</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:mB3voiENLucC" class="gsc_a_at">Social identity, electronic word-of-mouth and referrals in social network services</a><div class="gs_gray">J Arenas-Gaitan, F Javier Rondan-Cataluna, P Esteban Ramirez-Correa</div><div class="gs_gray">Kybernetes 42 (8), 1149-1165<span class="gs_oph">, 2013</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=17141829283512704908" class="gsc_a_ac gs_ibl">104</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2013</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:uAPFzskPt0AC" class="gsc_a_at">Global model of export performance: Moderator role of export department</a><div class="gs_gray">A Navarro-García, J Arenas-Gaitán, FJ Rondán-Cataluña, M Rey-Moreno</div><div class="gs_gray">Journal of Business Research 69 (5), 1880-1886<span class="gs_oph">, 2016</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=14915091561732330644" class="gsc_a_ac gs_ibl">87</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2016</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:WF5omc3nYNoC" class="gsc_a_at">Influencia del género en la percepción y adopción de e-learning: Estudio exploratorio en una universidad chilena</a><div class="gs_gray">P Ramírez-Correa, FJ Rondán-Cataluña, J Arenas-Gaitán</div><div class="gs_gray">Journal of technology management &amp; innovation 5 (3), 129-141<span class="gs_oph">, 2010</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=12552309506550651084,4116488654557689487" class="gsc_a_ac gs_ibl">74</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2010</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:BJtnxTr0fRcC" class="gsc_a_at">Meta análises como instrumento de pesquisa: Uma revisão sistemática da bibliografia aplicada ao estudo das alianças estratégicas internacionais</a><div class="gs_gray">AM Mariano, R García Cruz, J Arenas Gaitán</div><div class="gs_gray">Gestão Estratégica: Inovação Colaborativa e Competitividade. Congresso …<span class="gs_oph">, 2011</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=10682968626861705712" class="gsc_a_ac gs_ibl">73</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2011</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:M0j1y4EgrScC" class="gsc_a_at">Assessing differences in customers’ personal disposition to e-commerce</a><div class="gs_gray">PE Ramírez-Correa, EE Grandón, J Arenas-Gaitán</div><div class="gs_gray">Industrial management &amp; data systems 119 (4), 792-820<span class="gs_oph">, 2019</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=14108999741111326848" class="gsc_a_ac gs_ibl">70</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2019</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:rbGdIwl2e6cC" class="gsc_a_at">Predicting behavioral intention of mobile Internet usage</a><div class="gs_gray">PE Ramirez-Correa, FJ Rondan-Cataluña, J Arenas-Gaitán</div><div class="gs_gray">Telematics and Informatics 32 (4), 834-841<span class="gs_oph">, 2015</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=17801494788802930218" class="gsc_a_ac gs_ibl">52</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2015</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:as0KMg8qHbkC" class="gsc_a_at">Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline</a><div class="gs_gray">FJ Rondán-Cataluña, J Arenas-Gaitán, P Ramírez-Correa</div><div class="gs_gray">Journal of Theoretical and Applied Electronic Commerce Research 10 (1)<span class="gs_oph">, 2015</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=8936546583536111806" class="gsc_a_ac gs_ibl">49</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2015</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:QKtdBID3u5MC" class="gsc_a_at">Complexity of understanding consumer behavior from the marketing perspective</a><div class="gs_gray">J Arenas-Gaitán, B Sanz-Altamira, PE Ramírez-Correa</div><div class="gs_gray">Complexity 2019<span class="gs_oph">, 2019</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=10493717684819022739" class="gsc_a_ac gs_ibl">46</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2019</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:Y0pCki6q_DkC" class="gsc_a_at">Gender influence in perception and adoption of e-learning platforms</a><div class="gs_gray">J Arenas Gaitán, FJ Rondán Cataluña, P Ramírez Correa</div><div class="gs_gray">Advances in data networks, communications, computers. 9th WSEAS …<span class="gs_oph">, 2010</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=10709013015986133263" class="gsc_a_ac gs_ibl">44</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2010</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:ShjGdcaqzI0C" class="gsc_a_at">Antecedents of WOM: SNS-user segmentation</a><div class="gs_gray">J Arenas-Gaitán, FJ Rondan-Cataluña, PE Ramírez-Correa</div><div class="gs_gray">Journal of Research in Interactive Marketing 12 (1), 105-124<span class="gs_oph">, 2018</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=11074890096186637722" class="gsc_a_ac gs_ibl">41</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2018</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=es&amp;user=h4fnF2AAAAAJ&amp;citation_for_view=h4fnF2AAAAAJ:TFP_iSt0sucC" class="gsc_a_at">An empirical analysis of mobile Internet acceptance in Chile</a><div class="gs_gray">PE Ramírez-Correa, FJ Rondán-Cataluña, J Arenas-Gaitán</div><div class="gs_gray">Information Research 19 (3), http://www.webcitation.org/6Rm8qYxtt<span class="gs_oph">, 2014</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.es/scholar?oi=bibs&amp;hl=es&amp;cites=12542009050181063101" class="gsc_a_ac gs_ibl">37</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2014</span></td></tr></tbody></table><div id="gsc_a_sp"></div><div id="gsc_a_err" class="gs_alrt">El sistema no puede realizar la operación en estos momentos. 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