Interactive Media Ads SDKs | Google Developers

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class="devsite-landing-row-description"> <p> Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any <a href="//web.archive.org/web/20210812023214/https://www.iab.com/guidelines/digital-video-ad-serving-template-vast/" class="external"> VAST-compliant</a> ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting. </p> <p> There are two ways to implement IMA SDKs: <b>client-side</b>, which combines ad and content video within your app, and <b>dynamic ad insertion (DAI)</b>, which combines ad and content video on the Ad Manager servers, and then returns a single video stream to your app for playback. </p> </div> </div> </header> </div> </section> <section class="devsite-landing-row devsite-landing-row-2-up devsite-landing-row-cards" background="/web/20210812023214im_/https://developers.google.com/grey" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description" icon-position="top"> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/html5/client-side"> <div class="devsite-landing-row-item-icon-container" size="medium"> <div class="devsite-landing-row-item-icon material-icons" aria-hidden="true"> stay_current_portrait </div> </div> </a> <div class="devsite-landing-row-item-body"> <h3 id="ima-client-side" data-text="IMA client-side" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/html5/client-side"> IMA client-side </a> </h3> <div class="devsite-landing-row-item-description-content"> <p> With IMA client-side SDKs, you maintain control of content video playback, while the SDK handles ad playback. Ads play in a separate video player positioned on top of the app's content video player. </p> <h4 id="features" data-text="Features">Features</h4> <ul> <li>Available to all publishers.</li> <li>Can make ad requests to <a href="//web.archive.org/web/20210812023214/https://support.google.com/admanager/answer/1711021">Google Ad Manager</a>, the <a href="//web.archive.org/web/20210812023214/https://www.google.com/adsense">Google AdSense</a> network, or any <a href="//web.archive.org/web/20210812023214/https://www.iab.com/guidelines/digital-video-ad-serving-template-vast/" class="external"> VAST-compliant</a> ad server. </li> </ul> <p> For more information on the features supported by IMA client-side for each platform, refer to <a href="/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/html5/client-side/compatibility#video-features-and-sdk-versions"> Support and compatibility</a>. </p> </div> <div class="devsite-landing-row-item-buttons"> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/html5/client-side" class="button gc-analytics-event " data-label="HTML5 client-side button" class="gc-analytics-event" data-action="in-page click" data-category="IMA">HTML5</a> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/android/client-side" class="button gc-analytics-event " data-category="IMA" data-label="Android client-side button" class="gc-analytics-event" data-action="in-page click">Android</a> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/cast/client-side" class="button gc-analytics-event " class="gc-analytics-event" data-label="Cast client-side button" data-action="in-page click" data-category="IMA">Google Cast</a> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/ios/client-side" class="button gc-analytics-event " class="gc-analytics-event" data-action="in-page click" data-label="iOS client-side button" data-category="IMA"><span class="preserve-case">iOS</span></a> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/tvos/client-side" class="button gc-analytics-event " data-label="tvOS client-side button" data-action="in-page click" class="gc-analytics-event" data-category="IMA"><span class="preserve-case">tvOS</span></a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description" icon-position="top"> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/html5/dai"> <div class="devsite-landing-row-item-icon-container" size="medium"> <div class="devsite-landing-row-item-icon material-icons" aria-hidden="true"> dynamic_feed </div> </div> </a> <div class="devsite-landing-row-item-body"> <h3 id="ima-dai" data-text="IMA DAI" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/html5/dai"> IMA DAI </a> </h3> <div class="devsite-landing-row-item-description-content"> <p> With IMA DAI SDKs, apps make a stream request for ad and content video—either VOD or live content. The SDK then returns a combined video stream, so that you don't have to manage switching between ad and content video within your app. </p> <h4 id="features" data-text="Features">Features</h4> <ul> <li>Provides a seamless, broadcast-like viewing experience.</li> <li>Can make ad requests to <a href="//web.archive.org/web/20210812023214/https://support.google.com/admanager/answer/1711021">Google Ad Manager</a>, <a href="//web.archive.org/web/20210812023214/https://support.google.com/admanager/answer/2554762">Ad Exchange for video</a>, <a href="//web.archive.org/web/20210812023214/https://support.google.com/adsense/answer/1705822">AdSense for video</a>, and <a href="//web.archive.org/web/20210812023214/https://support.google.com/adsense/answer/1705831">AdSense for games</a> networks, as well as third-party ad servers. Streams are combined on the Ad Manager servers, regardless of which network an ad is hosted on. </li> </ul> <aside class="note"><b>Note:</b> To use IMA DAI, you must have an <a href="//web.archive.org/web/20210812023214/https://support.google.com/admanager/answer/3485387">Ad Manager 360 Advanced</a> account. If you have an Ad Manager account, contact your account manager for more details. For information about signing up for Ad Manager, visit the <a href="//web.archive.org/web/20210812023214/https://support.google.com/admanager/answer/7084151">Ad Manager Help Center</a>. </aside> </div> <div class="devsite-landing-row-item-buttons"> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/html5/dai" class="button gc-analytics-event " data-category="IMA" data-label="HTML5 DAI button" class="gc-analytics-event" data-action="in-page click">HTML5</a> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/android/dai" class="button gc-analytics-event " data-action="in-page click" class="gc-analytics-event" data-label="Android DAI button" data-category="IMA">Android</a> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/cast/dai" class="button gc-analytics-event " data-category="IMA" data-action="in-page click" class="gc-analytics-event" data-label="Cast DAI button">Google Cast</a> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/ios/dai" class="button gc-analytics-event " class="gc-analytics-event" data-action="in-page click" data-category="IMA" data-label="iOS DAI button"><span class="preserve-case">iOS</span></a> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/tvos/dai" class="button gc-analytics-event " data-action="in-page click" data-category="IMA" data-label="tvOS DAI button" class="gc-analytics-event"><span class="preserve-case">tvOS</span></a> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/roku" class="button gc-analytics-event " class="gc-analytics-event" data-action="in-page click" data-category="IMA" data-label="Roku DAI button">Roku</a> </div> </div> </div> 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href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/other"> Additional platforms and devices </a> </h3> <div class="devsite-landing-row-item-description-content"> In addition to using IMA SDKs with their native platforms, you may also be able to integrate IMA with other platforms and devices by using the native SDKs to develop apps for compatible platforms. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://web.archive.org/web/20210812023214/https://developers.google.com/interactive-media-ads/docs/sdks/other" class="button gc-analytics-event " data-category="IMA" data-action="in-page click" class="gc-analytics-event" data-label="additional devices learn more button">Learn more</a> </div> </div> </div> </div> </div> </div> </section> </div> </article> </devsite-content> </main> <devsite-footer-promos class="devsite-footer"> </devsite-footer-promos> <devsite-footer-linkboxes class="devsite-footer"> <nav 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