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20.371889526934645%"></div><img class="collectionHeader-logoImage js-collectionHeaderLogoImage" src="https://cdn-images-1.medium.com/max/904/1*ZZCQoKMgyv2KCrZBxyH-qw@2x.png" data-image-id="1*ZZCQoKMgyv2KCrZBxyH-qw@2x.png" data-width="3657" data-height="745" /></div></a></div><div class="collectionHeader-nameAndDescription"><h2 class="collectionHeader-description js-collectionDescription u-foreground u-baseColor--textNormal u-contentSansRegular u-fontSize24 u-xs-fontSize18">Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.</h2></div></div></div></header></div><div class="collectionHeader-aspectRatioCell"><div class="collectionHeader-aspectRatioFullWidth"></div></div></div><div class="collectionHeader-blockNav"><div class="u-borderBox u-maxWidth1072 u-paddingLeft20 u-paddingRight20 u-marginAuto"><nav class="collectionHeader-nav u-clearfix js-collectionHeaderNav u-lineHeight40 u-overflowHiddenY"><div class="buttonSet u-flex1 u-noWrap 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class="col u-xs-marginBottom10 u-paddingLeft9 u-paddingRight12 u-paddingTop0 u-sm-paddingTop20 u-paddingBottom25 u-size4of12 u-xs-size12of12 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/importance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a?source=collection_home---4------0-----------------------" data-action-source="collection_home---4------0-----------------------" data-post-id="dc3aaa65902a"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp4 u-fontSize30 u-size12of12 u-xs-size12of12 u-xs-fontSize24">Importance of building your game community in Southeast Asia and India</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Here are effective strategies for establishing a robust, thriving gaming community in the INSEA region.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hlOhkSEII_3WbmUD6OkWmQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Google Play Apps & Games Team"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto">Google Play Apps & Games Team</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-12-19T17:01:03.457Z">Dec 19, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="7 min read"></span></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------1-----------------------" data-post-id="d08acfc967e9" data-index="1"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/get-ready-for-google-i-o-d08acfc967e9?source=collection_home---4------1-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/get-ready-for-google-i-o-d08acfc967e9?source=collection_home---4------1-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*sZVHCBPalnZQQTTgy58Tvg.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Get ready for Google I/O</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/get-ready-for-google-i-o-d08acfc967e9?source=collection_home---4------1-----------------------" data-action-source="collection_home---4------1-----------------------" data-post-id="d08acfc967e9"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Get ready for Google I/O</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">From keynotes to technical sessions and hands-on workshops, here are some helpful tips to maximize your experience online.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hlOhkSEII_3WbmUD6OkWmQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Google Play Apps & Games Team"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto">Google Play Apps & Games Team</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-04-27T16:37:32.501Z">Apr 27, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="2 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------2-----------------------" data-post-id="a15ef286b997" data-index="2"><div 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href="https://medium.com/googleplaydev/4-tips-for-finding-and-engaging-mobile-players-in-the-us-a15ef286b997?source=collection_home---4------2-----------------------" data-action-source="collection_home---4------2-----------------------" data-post-id="a15ef286b997"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">4 Tips for Finding and Engaging Mobile Players in the US</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Here are 4 tips that could help your mobile game enter and grow in the US market.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hlOhkSEII_3WbmUD6OkWmQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Google Play Apps & Games Team"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto">Google Play Apps & Games Team</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-04-12T19:09:41.247Z">Apr 12, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------3-----------------------" data-post-id="e2a970524967" data-index="3"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/succeed-with-us-hispanic-gamers-e2a970524967?source=collection_home---4------3-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/succeed-with-us-hispanic-gamers-e2a970524967?source=collection_home---4------3-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*e-iw46JJ3lYz51IVRoqZiA.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Succeed with US Hispanic gamers</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/succeed-with-us-hispanic-gamers-e2a970524967?source=collection_home---4------3-----------------------" data-action-source="collection_home---4------3-----------------------" data-post-id="e2a970524967"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Succeed with US Hispanic gamers</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">The goal was to understand key gaming behaviors and experiences, engagement and spend drivers, and the main barriers to spending in these ma</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@pereiramarcos" data-action="show-user-card" data-action-value="18b6b9263770" data-action-type="hover" data-user-id="18b6b9263770" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*N2zGSDCflg4DFxi6LyiDSA.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Marcos Pereira"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@pereiramarcos" data-action="show-user-card" data-action-value="18b6b9263770" data-action-type="hover" data-user-id="18b6b9263770" dir="auto">Marcos Pereira</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-10-20T16:01:42.037Z">Oct 20, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="10 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------4-----------------------" data-post-id="e9e7099dc8b6" data-index="4"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/data-and-insights-into-mobile-gamers-in-western-europe-e9e7099dc8b6?source=collection_home---4------4-----------------------" data-action="open-post" 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u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Data and Insights Into Mobile Gamers in Western Europe</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@newzoohq" data-action="show-user-card" data-action-value="f42f2447b6e6" data-action-type="hover" data-user-id="f42f2447b6e6" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*z3c8jQ0_IDmVl13v2kMTiQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Newzoo"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@newzoohq" data-action="show-user-card" data-action-value="f42f2447b6e6" data-action-type="hover" data-user-id="f42f2447b6e6" dir="auto">Newzoo</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-07-01T18:02:34.000Z">Jul 1, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------5-----------------------" data-post-id="863cedb9fbc6" data-index="5"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/best-practices-for-bringing-pc-and-console-games-to-mobile-863cedb9fbc6?source=collection_home---4------5-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/best-practices-for-bringing-pc-and-console-games-to-mobile-863cedb9fbc6?source=collection_home---4------5-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*rajHs9BPyNF3WGp2eiYGPw.png"); 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background-position: 50% 50% !important;"><span class="u-textScreenReader">5 ways in which top app developers make the most of Play Billing</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/5-ways-in-which-top-app-developers-make-the-most-of-play-billing-7b8dd8b63f7c?source=collection_home---4------7-----------------------" data-action-source="collection_home---4------7-----------------------" data-post-id="7b8dd8b63f7c"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">5 ways in which top app developers make the most of Play Billing</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Improving reach, retention and relationships with your users</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@scottgordon_3541" data-action="show-user-card" data-action-value="b13a7dc9b27" data-action-type="hover" data-user-id="b13a7dc9b27" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*OtpEjyqaondbCmoJ3QId6A.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Scott Gordon"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@scottgordon_3541" data-action="show-user-card" data-action-value="b13a7dc9b27" data-action-type="hover" data-user-id="b13a7dc9b27" dir="auto">Scott Gordon</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-04-07T17:07:21.785Z">Apr 7, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------8-----------------------" data-post-id="eb181fcedae4" data-index="8"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/go-global-at-ramadan-eb181fcedae4?source=collection_home---4------8-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/go-global-at-ramadan-eb181fcedae4?source=collection_home---4------8-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*BBwkKK9qJ3RCqqZkptwAfw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Go Global at Ramadan</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/go-global-at-ramadan-eb181fcedae4?source=collection_home---4------8-----------------------" data-action-source="collection_home---4------8-----------------------" data-post-id="eb181fcedae4"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Go Global at Ramadan</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Learn about mobile gamers in the Middle East, Turkey, and Southeast Asia, and how to connect with them during the holy month of Ramadan</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@Nimrodl" data-action="show-user-card" data-action-value="34512f5939a5" data-action-type="hover" data-user-id="34512f5939a5" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*qLH338ompeA3feXaVRIlDQ.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Nimrod Levy"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@Nimrodl" data-action="show-user-card" data-action-value="34512f5939a5" data-action-type="hover" data-user-id="34512f5939a5" dir="auto">Nimrod Levy</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-03-23T17:02:33.565Z">Mar 23, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="7 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------9-----------------------" data-post-id="e71779286ff4" data-index="9"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/insights-into-working-with-game-publishers-e71779286ff4?source=collection_home---4------9-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/insights-into-working-with-game-publishers-e71779286ff4?source=collection_home---4------9-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*VVceLnYJAyXCfwO6zsUD8g.png"); 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