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Campaign setup best practices | Marketing Solutions Help
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class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a campaign, many campaign settings can impact your campaign’s performance. Learn campaign setup best practices to maximize performance results.</p> <p>We recommend setting up your ad campaign at least 48 hours in advance of your campaign start date, in case you need to make changes to your ads after they’ve been reviewed. </p> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-hp3ce" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Select the right objective</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-hp3ce" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create an ad campaign, you select a campaign objective based on your marketing goals. The objectives support the three tiers of the marketing funnel: Brand Awareness, Consideration, and Conversions.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Campaigns will be optimized to drive key results based on the objective selected. Campaign objective will also determine which ad formats and bid types are available for your campaign. Selecting the objective that best supports your marketing goals will enable your campaign to be optimized for the desired results.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you choose <strong>Brand Awareness</strong> as your campaign objective, we recommend enabling audience expansion or the LinkedIn Audience Network to expand the reach of your campaign.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When using the <strong>Website visits</strong> objective, consider using conversion tracking for your campaign to gain more insights about actions members are taking after viewing your ad. Once you understand who’s interacting with your ads, you can update your target audience to focus on engaged members.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you choose the <strong>Website conversions</strong> objective, be sure that conversion tracking is set up for your campaign.</p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-kxq60" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Target the right audience</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-kxq60" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> The right target audience allows you to focus your campaign on the people most likely to take action on your ads. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can build a target audience using targeting attributes or Matched Audiences retargeting features. Make sure your target audience is large enough to meet your campaign goals. The minimum audience size required to run an ad campaign is 300 members, but we suggest a minimum audience size of 50,000 members to drive results for your campaign. Our forecasting window provides target audience size estimates as you build your target audience.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> When you use audience attributes, we recommend adding at least four attributes to the <strong>INCLUDE</strong> section of your target audience set-up to create an audience that’s large enough for your campaign. You can add both targeting attributes and Matched Audiences segments to your audience. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can also expand your audience size with the audience expansion or LinkedIn Audience Network features when you set up your target audience.</p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-dzpwe" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Optimize your budget and schedule</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-dzpwe" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Understanding and monitoring the budget and schedule is essential for a successful campaign. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>It’s important to set a budget high enough to meet the goals of your campaign. You can choose between a daily and/or lifetime budget depending on your needs. If you set a daily budget, you’ll see a recommended budget which is determined by your target audience, historic campaign setup, and performance information from your ads. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>It’s also important to set a campaign schedule that is long enough to allow your campaign results to build. We recommend a minimum campaign schedule of seven days to see results. </p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-840x8" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Choose the right bidding strategy and bid amount</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-840x8" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Campaign bidding strategies are aligned to your selected campaign objective, optimization goal, and ad format. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> In addition to selecting the right bidding strategy for your needs, you’ll need to set the right bid amount. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> If you select maximum delivery, your bid amount will be determined and automatically adjusted by our system to deliver the most key results possible while utilizing your full budget. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you select manual bidding, you’ll need to set a bid amount during campaign setup. It’s a best practice to follow the recommended bid amount shown in Campaign Manager to be competitive with other advertisers targeting the same audience.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you select cost cap bidding, your strategy determines how you spend your budget to reach your ROI goal, and how you'll be billed. The options available depend on your optimization goal selection. By default, we try to get you the most results possible with your full budget. If you have a specific performance goal, switch from the default to enter a goal KPI or bid amount.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>We recommend using maximum delivery automated bidding or following the bid recommendations to ensure campaign success. If your bid amount is too low, your campaign will not be competitive in the ad auction and you may need to increase your bid to achieve better results.</p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-qm1ar" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Create effective ad content</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-qm1ar" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> We recommend creating at least four ad creatives for each campaign. Tailor your ad content with these considerations in mind: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Engage your target audience </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Leverage the benefits of your chosen ad format </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Support your campaign objective </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Be sure to review the ad specifications for the ad format you’re creating to avoid technical issues with your creative.</p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-22wzt" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Review campaign results and optimize campaign settings</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-22wzt" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The <strong>Advertise</strong> page in Campaign Manager provides a wide range of metrics and analytics to help you measure the performance of your ad campaigns.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Campaign professional demographics gives you aggregated insights into who is engaging with your ads and can help you evaluate your ad content.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Enabling conversion tracking for your campaigns can provide more information about member engagement and actions after viewing your ad.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>We recommend you review metrics throughout your campaign's schedule to evaluate the campaign's results and decide if adjustments are needed.</p> </div> </div> <!----> </div> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Since the LinkedIn Ads program is auction-based, you're competing with other advertisers and there is not guaranteed inventory for any campaign.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425606" target="_self">Set up Conversion Tracking for Insight Tag conversions</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420751" target="_self">Set up campaign targeting for Classic campaigns</a></li><li><a rel="" href="https://business.linkedin.com/marketing-solutions/success/best-practices/maximize-your-budget?lr=1" target="_self">Campaign budgets for your LinkedIn Ads</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a441785" target="_self">Export reports in Campaign Manager</a></li><li><a rel="" href="https://business.linkedin.com/marketing-solutions/success/best-practices/conversion-tracking-tips?lr=1" target="_self">Track conversions and leads from your ads</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425248" target="_self">Edit a Classic campaign</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more about getting started with a campaign</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423332" target="_self">Understanding campaign settings in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424570" target="_self">Marketing objectives available for your ad campaigns</a><a rel="" href="https://www.linkedin.com/help/lms/answer/a423332" target="_self"><br> </a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424570" target="_self">Ad formats for objective-based advertising</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a427257" target="_self">Forecasted results for Classic ad campaigns in Campaign Manager</a></li></ul><p><strong>Learn more about audiences</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424655" target="_self">Targeting options for LinkedIn Ads</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a417950" target="_self">Best practices for LinkedIn Ads audience targeting</a><br> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423690" target="_self">Target audience size best practices</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420552" target="_self">LinkedIn Matched Audiences</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424450" target="_self">Matched Audiences best practices</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a418929" target="_self">Audience expansion</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423409" target="_self">LinkedIn Audience Network</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420536" target="_self">LinkedIn Conversion Tracking</a></li></ul><p><strong>Learn more about budget and schedule</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a422101" target="_self">Campaign budgets</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a427004" target="_self">Campaign schedules</a></li></ul><p><strong>Learn more about bidding</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421112" target="_self">Campaign bidding strategies</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421112" target="_self">Campaign bidding strategies</a></li></ul><p><strong>Learn more about creating ad content</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/topic/a3046" target="_self">Ad specifications</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420488" target="_self">LinkedIn ad creatives best practices</a></li></ul><p><strong>Learn more about campaign reporting</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a447152" target="_self">Campaign Manager reporting</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423777" target="_self">View campaign metrics and Performance Chart in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a422642" target="_self">Objective-based reporting with key results</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424171" target="_self">Professional demographics for your LinkedIn Ads in Campaign Manager</a><br> </li></ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-c23ux" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Understanding campaign settings in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-c23ux" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a Classic campaign, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your campaign spends, and when your campaign runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The first step when you select your campaign settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your campaign. Campaigns are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423332?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Understanding campaign settings in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-o1r4o" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> LinkedIn Ads and marketing solutions </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-o1r4o" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> LinkedIn ads allow organizations to connect with the world’s largest community of business professionals by serving ad content to our members through a variety of products and platforms. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> We are a members-first organization and believe that when you see ads on LinkedIn, they should be useful and interesting to you. Our marketing solutions allow advertisers to select specific characteristics to help them reach their ideal audience. The ads you see on LinkedIn are then targeted to provide content relevant to you. </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a421454?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn Ads and marketing solutions”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-1la9q" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Add the LinkedIn site-wide Insight Tag to Google Tag Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-1la9q" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn Insight Tag 2.0.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To add the LinkedIn Insight Tag 2.0 to Google Tag Manager:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Go to <a rel="" href="https://tagmanager.google.com/" target="_blank">tagmanager.google.com</a> and sign in. </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Select your account and your container.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> In the <strong>New Tag</strong> box, click <strong>Add a new tag</strong>. </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Tag Configuration</strong>, then select <strong>Discover more tag types in the Community Template Gallery</strong>. </p> </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a416960?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Add the LinkedIn site-wide Insight Tag to Google Tag Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-3yngv" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Ad or Lead Gen Form rejected in review </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-3yngv" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If an ad or Lead Gen Form’s status is listed as <strong>Rejected</strong> in Campaign Manager, it means that our team reviewed your ad and found the content, landing page, or form to be in violation of our Advertising Policies.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>An email detailing the reason the ad or form was not approved is sent to ad account users who have permissions to receive ad review notifications. The email contains links to Campaign Manager to edit your ad or form or submit a new variation that aligns with our Advertising Policies. It also contains a link to submit an appeal if you believe your ad or form already aligns with our Advertising Policies. </p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a416939?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Ad or Lead Gen Form rejected in review”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-k92tf" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Add or update your credit card information in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-k92tf" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>As an ad account’s billing admin, you can add or change the credit card used for LinkedIn Ads payments from your ad account’s Billing page.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>New Billing page navigation</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To add, edit, or view billing information:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Go to your ad account in Campaign Manager.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Account settings <li-icon type="chevron-down-icon"></li-icon></strong> on the left menu, then click <strong>Billing</strong>.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>In the <strong>How you’ll pay </strong>section on the <strong>Billing setup</strong> tab, click the <strong>Manage ▼</strong> dropdown and select <strong>Update credit card</strong>. <br> </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul><li>If you’re adding a credit card to your ad account for the first time, click <strong>Add credit card</strong> button in the middle of the page.</li></ul> </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420872?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Add or update your credit card information in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a137077" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a137077" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a137077"> Optimize Campaigns </span> </a> </li> </ul> </div> <!----><!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" 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