YouTube Select: Make the best of YouTube yours

<!DOCTYPE html> <html lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://www.youtube.com/ads/youtube-select/","20210424180007","https://web.archive.org/","web","/_static/", "1619287207"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <script type="text/javascript" src="/_static/js/jwplayer/jwplayer.js?v=hiYhl5rb" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/bundle-video.js?v=TFNEreMA" charset="utf-8"></script> <script type="text/javascript"> _wmVideos_.init({ prefix:"/web" }); </script>  <meta charset="utf-8"> <meta content="IE=Edge" http-equiv="X-UA-Compatible"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title> YouTube Select: Make the best of YouTube yours </title> <link rel="canonical" href="https://web.archive.org/web/20210424180007/https://www.youtube.com/ads/youtube-select/"> <link rel="icon" href="https://web.archive.org/web/20210424180007im_/https://www.gstatic.com/youtube/img/branding/favicon/favicon_48x48.png" sizes="48x48"> <link rel="icon" href="https://web.archive.org/web/20210424180007im_/https://www.gstatic.com/youtube/img/branding/favicon/favicon_72x72.png" sizes="72x72"> <link rel="icon" href="https://web.archive.org/web/20210424180007im_/https://www.gstatic.com/youtube/img/branding/favicon/favicon_96x96.png" sizes="96x96"> <link rel="icon" href="https://web.archive.org/web/20210424180007im_/https://www.gstatic.com/youtube/img/branding/favicon/favicon_144x144.png" sizes="144x144"> <link rel="manifest" href="/web/20210424180007/https://www.youtube.com/ads/static/json/manifest.json?cache=2cd5060"> <link rel="mask-icon" href="https://web.archive.org/web/20210424180007im_/https://www.gstatic.com/youtube/img/branding/youtubeicon/svg/youtube_main_icon_light.svg" color="#f00"> <meta name="theme-color" content="#ffffff"> <meta name="robots" content="noindex"> <meta property="og:image" content="https://web.archive.org/web/20210424180007im_/https://lh3.googleusercontent.com/dnspVvClU1nGYmQNDj27pRwido644L2TmnP7rD_wXRFAXgxufpI_9IGm8ZBAlkDJFZ4U492nqDWp_5RteT0kmlDnrwR6n5MLIUvT"> <meta name="twitter:image:src" content="https://lh3.googleusercontent.com/dnspVvClU1nGYmQNDj27pRwido644L2TmnP7rD_wXRFAXgxufpI_9IGm8ZBAlkDJFZ4U492nqDWp_5RteT0kmlDnrwR6n5MLIUvT"> <meta itemprop="image" content="https://web.archive.org/web/20210424180007im_/https://lh3.googleusercontent.com/dnspVvClU1nGYmQNDj27pRwido644L2TmnP7rD_wXRFAXgxufpI_9IGm8ZBAlkDJFZ4U492nqDWp_5RteT0kmlDnrwR6n5MLIUvT"> <meta property="og:title" content="YouTube Select: Make the best of YouTube yours – YouTube Advertising"> <meta itemprop="name" content="YouTube Select: Make the best of YouTube yours – YouTube Advertising"> <meta property="og:site_name" content="YouTube Advertising"> <meta property="og:type" content="website"> <meta property="og:url" content="https://web.archive.org/web/20210424180007/https://www.youtube.com/ads/youtube-select/"> <meta name="description" content="Align to your audience's favorite content on their favorite screen. 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Start Now">Start Now</a> </div> </div> <aside class="lb-mobile-nav lb-js-mobile-nav" aria-hidden="true"> <div class="lb-mobile-nav__overlay lb-js-mobile-nav-toggle"></div> <div class="lb-mobile-nav__panel"> <nav class="lb-mobile-nav__menu"> <a class="gtm-track lb-js-nav-item lb-mobile-nav__item" href="/web/20210424180007/https://www.youtube.com/ads/" tabindex="-1" data-tracking-category="Universal Navigation" data-tracking-action="Header - Home">Home</a> <a class="gtm-track lb-js-nav-item lb-mobile-nav__item" href="/web/20210424180007/https://www.youtube.com/ads/how-it-works/" tabindex="-1" data-tracking-category="Universal Navigation" data-tracking-action="Header - How it works">How it works</a> <a class="gtm-track lb-js-nav-item lb-mobile-nav__item" href="/web/20210424180007/https://www.youtube.com/ads/making-a-video-ad/" tabindex="-1" data-tracking-category="Universal Navigation" data-tracking-action="Header - Making a video ad">Creating an Ad</a> <a class="gtm-track lb-js-nav-item lb-mobile-nav__item" href="/web/20210424180007/https://www.youtube.com/ads/running-a-video-ad/" tabindex="-1" data-tracking-category="Universal Navigation" data-tracking-action="Header - Driving results">Driving results</a> <a class="gtm-track lb-js-nav-item lb-mobile-nav__item" href="/web/20210424180007/https://www.youtube.com/ads/pricing/" tabindex="-1" data-tracking-category="Universal Navigation" data-tracking-action="Header - Pricing">Pricing</a> <a class="gtm-track lb-js-nav-item lb-mobile-nav__item" href="/web/20210424180007/https://www.youtube.com/ads/success-stories/" tabindex="-1" data-tracking-category="Universal Navigation" data-tracking-action="Header - Success stories">Success stories</a> <a class="gtm-track lb-js-nav-item lb-mobile-nav__item" href="/web/20210424180007/https://www.youtube.com/ads/resources/" tabindex="-1" data-tracking-category="Universal Navigation" data-tracking-action="Header - Resources">Resources</a> </nav> <div class="lb-ctas lb-ctas--mobile"> <a class="lb-button lb-button--filled lb-ctas__btn gtm-track js-start-now" data-glue-octopus="primary-cta" target="_blank" rel="noreferrer noopener" data-tracking-category="Universal Navigation" data-tracking-action="CTA - Start Now">Start Now</a> </div> </div> </aside> </header> <aside class="lb-banner"> <p class="lb-banner__text"> COVID-19: Resources to help your business manage through uncertainty. <a class="lb-banner__link" href="https://web.archive.org/web/20210424180007/https://smallbusiness.withgoogle.com/news/resources-for-smbs-impacted-by-coronavirus/?utm_source=google&amp;utm_medium=ep&amp;utm_campaign=bar_coronavirus" rel="noopener noreferrer" target="_blank">Learn more</a> </p><button class="lb-banner__close"><img src="https://web.archive.org/web/20210424180007im_/https://www.gstatic.com/images/icons/material/system_gm/2x/close_white_18dp.png" aria-label="close"></button> </aside> <main id="maincontent" class="maincontent" role="main"> <section class="yts-page"> <section class="yts-hero"> <div class="yts-section"> <div class="yts-hero__content"> <img class="yts-hero__logo" src="https://web.archive.org/web/20210424180007im_/https://kstatic.googleusercontent.com/files/fe47287c3e1d2c54ac3ce9ed92a15425ba69e92550a9cce2953b95adda056e56749366884569d9a70db4b77252703bffee7662ba2574e8d7abbfeeb6fcb8072b" alt="YouTube Select logo"> <p class="yts-section__copy yts-hero__copy"> Make the best of YouTube yours. </p> </div> </div> </section> <section class="yts-best-of-youtube"> <div class="yts-section"> <div class="yts-best-of-youtube__copy"> <p> Viewers say YouTube has the most extensive video library,¹ which attracts billions of people each month. To help you navigate the platform, YouTube Select surfaces a diverse mix of relevant content lineups and programs—each tailored to unique marketing needs. </p> <p> <strong>It’s relevancy at scale, which means greater ROI for your business.</strong> </p> </div> </div> <div class="yts-best-of-youtube__stats-wrapper"> <div class="yts-best-of-youtube__stats"> <div class="yts-best-of-youtube__stats--1"> <div class="lb-font-display-2 stat-number"> #1 </div> <p class="stat-copy"> YouTube has the highest reach and viewing hours among ad-supported streaming services in the US<sup>2</sup> </p> </div> <div class="yts-best-of-youtube__stats--2"> <img src="https://web.archive.org/web/20210424180007im_/https://kstatic.googleusercontent.com/files/0398ad5355a8d0a7d73e245c7b2541678e4d8c84ad54884d5c06946b251191759dcff7ea912990c6e012b69ac4fa4e9dda83da3eadb7f393beea7987234e1759" alt=""> <p class="stat-copy"> YouTube reaches more 18-49 year olds than all linear TV networks combined in the US<sup>3</sup> </p> </div> <div class="yts-best-of-youtube__stats--3"> <div class="lb-font-display-2 stat-number"> 2B </div> <p class="stat-copy"> people globally watch YouTube every month<sup>4</sup> </p> </div> </div> </div> </section> <section class="yts-relevant-content"> <div class="yts-relevant-content__wrapper"> <h2 class="lb-font-display-3 yts-section__heading"> Tap into the most relevant content for your brand </h2> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6"> <img class="yts-relevant-content__module-image" src="https://web.archive.org/web/20210424180007im_/https://lh3.googleusercontent.com/Ax2qHoHK0z-V8gtTKNchyvxelP-mzAPYQw5Sg3lPoOqey8853ea7EDu-FATKhdpHCG-q1X2mNQ6IlJEdgkeSBNVKmpOoQmtb_v7Qzg=w706" alt="YT TV interface"> </div> <div class="lb-grid__cell lb-grid__cell--span-5"> <div class="yts-relevant-content__copy"> <h3> Lineups </h3> <p> Access content categories like Entertainment & Pop Culture, Food & Recipes or Music across devices and apps, including <a href="https://web.archive.org/web/20210424180007/https://www.youtube.com/">YouTube</a>, <a href="https://web.archive.org/web/20210424180007/https://youtube.com/kids/">YouTube Kids</a>, <a href="https://web.archive.org/web/20210424180007/https://music.youtube.com/">YouTube Music</a>, <a href="https://web.archive.org/web/20210424180007/http://tv.youtube.com/">YouTube TV</a><sup>†</sup> and more. </p> <h3> Programs </h3> <p> Amplify your message during key moments with sports and music sponsorships and <a href="https://web.archive.org/web/20210424180007/https://www.youtube.com/youtubeoriginals">YouTube Originals</a>. </p> <h3> Custom </h3> <p> Looking for a specific mix to support your brand? Your Google sales team can help create a custom plan. </p> </div> </div> </div> </div> </section> <section class="yts-popular-categories"> <div class="yts-section"> <h2 class="lb-font-display-3 yts-section__heading"> Explore YouTube Select’s most popular categories </h2> <div class="yts-section__copy yts-popular-categories__copy"> <p> Top creators are continually giving eager fans new, exciting content. Take a look at some of the biggest hits right now. </p> </div> <div class="yts-popular-categories__link"> <span>SEE TOP 10 PLAYLISTS BELOW</span> </div> <script src="https://web.archive.org/web/20210424180007js_/https://www.gstatic.com/external_hosted/mustache/mustache.js"></script> <script id="viewCount" type="x-tmpl-mustache"> [[#items]] <p> <img src="https://web.archive.org/web/20210424180007/https://www.gstatic.com/images/branding/product/2x/youtube_24dp.png" alt="YouTube logo"> <span>/</span> <span>[[snippet.title]]</span> </p> <p class="subscriber-count">[[statistics.subscriberCount]] subscribers</p> [[/items]] </script> <div class="yts-popular-categories__carousel"> <div class="lb-carousel-container" lb-auto-init="LBGlueCarousel" lb-options="{"cyclical": true}"> <ul class="glue-carousel lb-carousel-full"> <li class="lb-carousel-item lb-carousel-item1"> <p class="yts-popular-categories__category-name"> Entertainment & Pop Culture </p> <p class="yts-popular-categories__play-button"> <span class="yts-popular-categories__play-button"><img src="https://web.archive.org/web/20210424180007im_/https://kstatic.googleusercontent.com/files/9645792c0a9c7476e0da3e182a00eec4515ed481bd92c987e8ecdb147aa986e83dfdddf50dcf618dba69a9c0e5fa33b2b3bd576ca58b94cf265337c80957b3d1" alt=""></span> <a href="https://web.archive.org/web/20210424180007/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7VSUdUp5RRH5jKtxXUeBdom" rel="noopener noreferrer" target="_blank" class="yts-popular-categories__play-link">PLAY ALL</a> </p><a href="https://web.archive.org/web/20210424180007/https://www.youtube.com/watch?v=Ih2WTyY62J4" rel="noopener noreferrer" target="_blank"><img class="yts-popular-categories__category-image" src="https://web.archive.org/web/20210424180007im_/https://lh3.googleusercontent.com/Yb6eEP2HyngRV-HRHamNG7qSwhPoLyxEuOByhh2LegttmPUXlj7HbiJTu9kNaDUSr_u020FO-RBLzQ5Mt0xyoQDOR7i1Qi7VWYJ-JQ=w299" alt="Entertainment & Pop Culture"></a> <div class="yts-popular-categories__channel-info js-yts-yt-api-render" lb-auto-init="CardsCarouselSection" lb-options="{ "params":{"part":"snippet,statistics","id":"UCX6OQ3DkcsbYNE6H8uQQuVA","maxResults":"1"}, "render":"viewCount"}"></div> </li> <li class="lb-carousel-item lb-carousel-item2"> <p class="yts-popular-categories__category-name"> Spanish Language </p> <p class="yts-popular-categories__play-button"> <span class="yts-popular-categories__play-button"><img src="https://web.archive.org/web/20210424180007im_/https://kstatic.googleusercontent.com/files/9645792c0a9c7476e0da3e182a00eec4515ed481bd92c987e8ecdb147aa986e83dfdddf50dcf618dba69a9c0e5fa33b2b3bd576ca58b94cf265337c80957b3d1" alt=""></span> <a href="https://web.archive.org/web/20210424180007/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7WBthJXJ2Kvddzp9So9aVE1" rel="noopener noreferrer" target="_blank" class="yts-popular-categories__play-link">PLAY ALL</a> </p><a href="https://web.archive.org/web/20210424180007/https://www.youtube.com/watch?v=iSOKTJo3IHI" rel="noopener noreferrer" target="_blank"><img class="yts-popular-categories__category-image" src="https://web.archive.org/web/20210424180007im_/https://lh3.googleusercontent.com/ILKi2vxbpsUa2TNjiQBWNQ1N_mZHEFIhswrUg-1MqL2r1v4nbhj5xt2LXZ98teOOZBj9nAk_1D4hbgtQOK5abWsBunOBV96NQ3SFXZg=w299" alt="Spanish Language"></a> <div class="yts-popular-categories__channel-info js-yts-yt-api-render" lb-auto-init="CardsCarouselSection" lb-options="{ "params":{"part":"snippet,statistics","id":"UCYTPYsuIRSu7o9xmeB_L4_g","maxResults":"1"}, "render":"viewCount"}"></div> </li> <li class="lb-carousel-item lb-carousel-item3"> <p class="yts-popular-categories__category-name"> Technology </p> <p class="yts-popular-categories__play-button"> <span class="yts-popular-categories__play-button"><img src="https://web.archive.org/web/20210424180007im_/https://kstatic.googleusercontent.com/files/9645792c0a9c7476e0da3e182a00eec4515ed481bd92c987e8ecdb147aa986e83dfdddf50dcf618dba69a9c0e5fa33b2b3bd576ca58b94cf265337c80957b3d1" alt=""></span> <a href="https://web.archive.org/web/20210424180007/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7Vg8a1_em_oYGbpRlZ7hfHk" rel="noopener noreferrer" target="_blank" class="yts-popular-categories__play-link">PLAY ALL</a> </p><a href="https://web.archive.org/web/20210424180007/https://www.youtube.com/watch?v=x1T-VTFiUwc" rel="noopener noreferrer" target="_blank"><img class="yts-popular-categories__category-image" src="https://web.archive.org/web/20210424180007im_/https://lh3.googleusercontent.com/DnKKYWqiSywxdMXmQlyZeG2ok9cnlfdkJZ9DloKTTBIZEl-6yv0ldIj1JAMMu54ZxzwctWF592e8DuGRo6baO6boyFfcKavp_ZRbNg=w299" alt="Technology"></a> <div class="yts-popular-categories__channel-info js-yts-yt-api-render" lb-auto-init="CardsCarouselSection" lb-options="{ 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2019<sup>5</sup> </p> </div> <div class="lb-grid__cell lb-grid__cell--span-4"> <div class="lb-font-display-2 stat-number"> 9% </div> <p class="stat-copy"> YouTube Select lineups drove an average purchase intent lift of 9% in 2019<sup>6</sup> </p> </div> <div class="lb-grid__cell lb-grid__cell--span-4"> <div class="lb-font-display-2 stat-number"> 73% </div> <p class="stat-copy"> YouTube Select lineups had greater ROI than TV in 73% of MMMs that measured YouTube Select lineups, Other Digital, and TV in 2016-2018<sup>7</sup> </p> </div> </div> </div> </div> </div> </div> </section> <section class="yts-right-tools"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6"> <img class="yts-right-tools__module-image" src="https://web.archive.org/web/20210424180007im_/https://lh3.googleusercontent.com/oU4ITcSUfwIpfP-3aGwcgPM5A2re7IQlQrVMSPPjtw4C0tjPY35mNrv1fjvp2xu4NWiHVwMSippqk_ZXiLy6Z3fGzTn4yeehFNYr=w706" alt="YT TV image"> </div> <div class="lb-grid__cell lb-grid__cell--span-5"> <h2 class="lb-font-display-3 yts-section__heading"> Choose the right tools to build your campaign </h2> <div class="yts-right-tools__copy"> <p> Buy across reservation, Google Ads, and Display & Video 360. Access cord cutters and light TV viewers on smart TVs and YouTube TV. Easily overlay audiences to reach your most valuable customers. YouTube Select makes it easy to build the perfect plan for your unique brand. </p> </div> </div> </div> </section> <section class="yts-brand-suitability"> <div class="yts-brand-suitability__wrapper"> <div class="yts-brand-suitability__left"> <h2 class="lb-font-display-3 yts-section__heading"> Brand suitability controls </h2> <div class="yts-brand-suitability__copy"> <p> With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all lineups. </p> </div> </div> <div class="yts-brand-suitability__right"> <div class="yts-brand-suitability__stats"> <div class="lb-font-display-2 stat-number"> 99% </div> <div class="stat-copy"> <p> success rate on brand safety in third-party beta tests with IAS and DoubleVerify<sup>8</sup> </p> </div> </div> </div> </div> </section> <section class="yts-why-youtube-select"> <div class="yts-section"> <div class="yts-why-youtube-select__content"> <h2 class="lb-font-display-3 yts-section__heading"> See why the world’s top brands use YouTube Select </h2> <div class="yts-why-youtube-select__link"> <button lb-auto-init="YTPlayerControl" lb-options="{ 'event':'playVideo', 'videoId':'KXPYhskx-0M' }">WATCH NOW</button> </div> </div> <div class="yts-why-youtube-select__video-wrapper"> <div class="lb-yt-player yts-why-youtube-select__video-player" lb-auto-init="YTPlayer" lb-video-id="KXPYhskx-0M"></div> </div> </div> </section> <section class="yts-subfooter"> <div class="yts-section yts-subfooter__wrapper"> <img src="https://web.archive.org/web/20210424180007im_/https://kstatic.googleusercontent.com/files/fe47287c3e1d2c54ac3ce9ed92a15425ba69e92550a9cce2953b95adda056e56749366884569d9a70db4b77252703bffee7662ba2574e8d7abbfeeb6fcb8072b" alt="YouTube Select logo" class="yts-subfooter__logo"> <h2 class="lb-font-display-3 yts-section__heading"> Get started today </h2> <div class="yts-section__copy"> <p> YouTube Select offerings vary by region. Connect with your Google sales team to learn what’s available for your business. </p> </div> </div> <div class="yts-subfooter__copyright"> <div class="yts-section"> <p> <sup>†</sup> YouTube TV is currently available to US customers only. </p> <p> <sup>1</sup> Google/Talkshoppe, US, whyVideo study, n=2000 18-64 Genpop video users, Feb 2020. </p> <p> <sup>2</sup> Comscore OTT Intelligence, Oct. 2019, U.S </p> <p> <sup>3</sup> Custom Nielsen study commissioned by Google. Desktop, mobile and TV fusion. TV measurement of Total TV. Reach among persons 18-49 (Live + 7, one minute qualifier), television only, September 2-29, 2019. Results among US TV Households. </p> <p> <sup>4</sup> YouTube data, Global, Mar 2019. </p> <p> <sup>5,6</sup> YouTube Select Brand Lift (formerly Google Preferred lineups), 2019, Global. </p> <p> <sup>7</sup> Commissioned Nielsen MMM Meta-Analysis, 2016-2018. Base: a list of studies selected and compiled by Nielsen, consisting of all available CPG studies completed in 2016-2018 that contain YouTube Select Lineups (formerly Google Preferred), Other Digital, and TV results. This list includes 45 studies for US Brands across all CPG categories. ROI is “Retail ROI,” defined as total incremental sales divided by total media spend. Incremental offline retail sales measured for TV represents average across all TV broadcasters. </p> <p> <sup>8</sup> DoubleVerify and IAS Testing, Global, Jun 2018. </p> </div> </div> </section> </section> </main> <div class="js-lightbox lightbox" role="dialog"> <div class="js-lightbox__overlay lightbox__overlay"></div> <div class="js-lightbox__content lightbox__content"> <a class="js-lightbox__close lightbox__close" href="#" aria-label="Close"><span class="close__circle"></span> <svg class="close__icon"> <use xlink:href="/web/20210424180007im_/https://www.youtube.com/ads/youtube-select/#icon-close"></use></svg></a> <div class="js-lightbox__inner lightbox__inner"></div><span class="lightbox__focus-trap js-lightbox__focus-trap" tabindex="0" role="dialog"></span> </div> </div> <footer class="lb-footer" role="contentinfo" data-lb-auto-init="LBFooter"> <div class="lb-footer__inner"> <section class="lb-footer__section lb-footer__social"> <h3 class="lb-font-footnote lb-font--no-crop 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