Google Ads – co to jest i jak działa AdWords

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W skrócie oznacza to, że możesz reklamować swój biznes w różnych usługach Google: od wyników wyszukiwania, przez różne strony internetowe, aż po YouTube czy Gmail. Google Ads – co to jest, jak działa i czy warto inwestować w to rozwiązanie? 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wiedzy.</span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/pozycjonowanie-lokalne" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="analytics 4"> <g id="g1767"> <path id="path1779" d="M4.83477 43.1652C3.72174 42.0522 3.72174 40.2476 4.83477 39.1347L12.1265 31.8429C13.2395 30.7299 15.0441 30.7299 16.1571 31.8429C17.2701 32.9559 17.2701 34.7605 16.1571 35.8735L8.86531 43.1652C7.75237 44.2783 5.9478 44.2783 4.83477 43.1652Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> <path id="path1783" d="M16.1571 31.8429L20.7501 27.25" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" /> <path id="path1787" d="M40.0109 27.25C45.3297 21.9313 45.3297 13.3079 40.0109 7.98911C34.6922 2.67028 26.0688 2.67028 20.75 7.98911C15.4312 13.3079 15.4312 21.9313 20.75 27.25C26.0688 32.5688 34.6922 32.5688 40.0109 27.25Z" stroke="#0C226E" stroke-width="2" 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Mamy dla Ciebie strategię lokalnego SEO.</span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/konsultacje-seo" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="chat 1"> <g id="g15"> <path id="path19" d="M19.5236 20.7977H41.0729" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path19_2" d="M6.29382 10H24.6439" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path19_3" d="M6 15.3249H14.6922" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path23" d="M19.5236 25.6267H41.0729" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path27" d="M19.8149 30.4556H33.3361" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path39" d="M17.3668 14.8169H43.2301C45.0364 14.8169 46.5008 16.2811 46.5008 18.0875V34.3506C46.5008 36.1426 45.0592 37.5973 43.2725 37.6201V45.2185C43.2725 45.695 42.671 45.9039 42.3757 45.53L36.5216 38.1186C36.2733 37.8044 35.895 37.6211 35.4946 37.6211H17.3668C15.5605 37.6211 14.0962 36.1568 14.0962 34.3506V18.0875C14.0962 16.2811 15.5605 14.8169 17.3668 14.8169Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path43" d="M29.7097 13.8762V6.12523C29.7097 4.55286 28.435 3.27819 26.8626 3.27819H4.34787C2.7754 3.27819 1.50073 4.55286 1.50073 6.12523V20.2828C1.50073 21.8428 2.75557 23.1092 4.31093 23.1289V29.7435C4.31093 30.1584 4.83454 30.3403 5.09168 30.0147L10.1878 23.563C10.3704 23.3318 10.6339 23.182 10.9216 23.1412H14.0202" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Konsultacje SEO</span> <span class="megaMenuTabLink__bottom-text">Zapisz się na konsultacje i sprawdź, jak poprawić pozycje swojej strony w Google.</span> </p> </a> </li> </ul> </div> <div class="megaMenuTab__right-column"> <div class="megaMenuMovieContainer megaMenuMovieContainer--one-video"> <figure> <svg width="180" height="180" viewBox="0 0 180 180" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="video 2"> <g id="Group 12"> <g id="Group 10"> <path id="Vector 42" d="M5.29419 30.6028V127.75C5.29419 135.47 11.5525 141.728 19.2726 141.728H160.728C168.448 141.728 174.706 135.47 174.706 127.75V30.6028C174.706 22.8827 168.448 16.6244 160.728 16.6244H19.2726C11.5525 16.6244 5.29419 22.8827 5.29419 30.6028Z" fill="white" stroke="#97E6F5" stroke-width="6" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1473" d="M129.015 79.868C129.015 101.078 111.821 118.271 90.6117 118.271C69.4019 118.271 52.2083 101.078 52.2083 79.868C52.2083 58.6583 69.4019 41.4646 90.6117 41.4646C111.821 41.4646 129.015 58.6583 129.015 79.868Z" fill="#EC3A47" stroke="#EC3A47" stroke-width="4.61774" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Polygon 1" d="M105.783 76.2379C108.109 77.5808 108.109 80.9381 105.783 82.281L84.8497 94.3671C82.5237 95.71 79.6162 94.0314 79.6162 91.3456L79.6162 67.1734C79.6162 64.4876 82.5237 62.8089 84.8497 64.1518L105.783 76.2379Z" fill="white" /> <g id="Group 11"> <path id="path1481" d="M6 167H173" stroke="#97E6F5" stroke-width="7" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> <circle id="Ellipse 3" cx="46.0178" cy="166.944" r="8.98461" transform="rotate(0.234381 46.0178 166.944)" fill="#EC3A47" /> </g> </g> </svg> </figure> <p class="megaMenuMovieContainer__heading">Dlaczego warto pozycjonować z nami</p> <p class="megaMenuMovieContainer__subheading">Jeśli SEO, to tylko z agencją Empressia. Obejrzyj wideo i poznaj nasze przewagi konkurencyjne!</p> <div class="megaMenuMovieContainer__button-wrapper"> <a href="#" class="moreLink megaMenu__play-video" data-embed="7Pb55CBKOKo">Zobacz wideo</a> </div> </div>   </div> </div> <div class="megaMenuTab megaMenuTab--with-posts"> <div class="megaMenuTab__left-column"> <p class="megaMenuTab__heading">ADS</p> <p class="megaMenuTab__subheading">Pomoc ekspertów w tworzeniu i zarządzaniu kampaniami sponsorowanymi. Zainwestuj w skuteczną reklamę.</p> <ul class="megaMenuTabLinks"> <li> <a href="https://www.empressia.pl/oferta/google-ads-adwords" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="marketing (1) 1" clip-path="url(#clip0_1631_2384)"> <g id="Group"> <g id="Group_2"> <path id="Vector" d="M19.3985 33.8102H3.40625C2.30168 33.8102 1.40625 32.9148 1.40625 31.8102V10.636H36.483V22.4474" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector_2" d="M1.40625 12.636V4.43071C1.40625 2.77386 2.7494 1.43072 4.40625 1.43072H33.483C35.1399 1.43072 36.483 2.77386 36.483 4.43072V12.636" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path4156" d="M5.99917 7.50005C6.55016 7.50005 6.99976 7.05138 6.99976 6.50005C6.99976 5.94873 6.55016 5.50005 5.99917 5.50005C5.44939 5.50005 4.99976 5.94873 4.99976 6.50005C4.99976 7.05138 5.44939 7.50005 5.99917 7.50005Z" fill="#0C226E" /> <path id="path4156_2" d="M9.99917 7.50005C10.5502 7.50005 10.9998 7.05138 10.9998 6.50005C10.9998 5.94873 10.5502 5.50005 9.99917 5.50005C9.44939 5.50005 8.99976 5.94873 8.99976 6.50005C8.99976 7.05138 9.44939 7.50005 9.99917 7.50005Z" fill="#0C226E" /> <path id="path4156_3" d="M13.9992 7.50005C14.5502 7.50005 14.9998 7.05138 14.9998 6.50005C14.9998 5.94873 14.5502 5.50005 13.9992 5.50005C13.4494 5.50005 12.9998 5.94873 12.9998 6.50005C12.9998 7.05138 13.4494 7.50005 13.9992 7.50005Z" fill="#0C226E" /> </g> <g id="Group_3"> <path id="Vector_3" d="M30.9744 36.2568L46.5938 41.2333V19.226L30.9744 24.2025V36.2568Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector_4" d="M30.9737 36.2568H25.1018V46.5693H30.9737V36.2568Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector_5" d="M30.9738 24.2025H25.1018V36.2568H30.9738" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector_6" d="M25.1017 36.2568H24.2469C20.9182 36.2568 18.2197 33.5584 18.2197 30.2296C18.2197 26.9009 20.9181 24.2024 24.2469 24.2024H25.1017" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> </g> <defs> <clipPath id="clip0_1631_2384"> <rect width="48" height="48" fill="white" /> </clipPath> </defs> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Kampanie Google Ads</span> <span class="megaMenuTabLink__bottom-text">Dotrzyj do potencjalnych klientów za pomocą reklam w wyszukiwarce Google.</span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/social-media" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="advertisement (1) 1"> <g id="g3723"> <path id="path3735" d="M36.0368 27C36.0368 32.1117 36.0368 40.748 36.0368 40.748C36.0368 42.544 34.5807 44 32.7847 44H15.2152C13.4191 44 11.9631 42.544 11.9631 40.748V7.25203C11.9631 5.45602 13.4191 4 15.2152 4H32.7847C34.5807 4 36.0368 5.45602 36.0368 7.25203V27Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3743" d="M12.1663 8.87806H35.8334" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3747" d="M12.1663 37.4959H35.8334" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3755" d="M16.7627 27.5772L19.4492 20.5235C19.5041 20.3894 19.6941 20.3891 19.7492 20.5233L22.4113 27.5772" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3759" d="M17.6006 25.8205H21.5871" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3763" d="M31.2372 23.9978C31.2372 25.9691 30.1432 27.5447 28.4073 27.575C27.8295 27.5851 26.3218 27.575 26.3218 27.575V20.4205H28.348C30.2519 20.4205 31.2372 22.0265 31.2372 23.9978Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Social media Ads</span> <span class="megaMenuTabLink__bottom-text">Bądź tam, gdzie Twoi klienci. Reklama w social mediach to Twoja szansa.</span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/marketplace-marketing" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="offer 1" clip-path="url(#clip0_1631_2425)"> <g id="g1365"> <path id="path1377" d="M17.9749 22.4937L25.5061 30.0249L16.4686 39.0627C15.6364 39.8945 14.2884 39.8945 13.4561 39.0627C12.1435 37.7501 10.2501 35.8561 8.9374 34.5435C8.10518 33.7118 8.10518 32.3632 8.9374 31.5315L17.9749 22.4937Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1381" d="M28.9112 42.4676C27.2558 43.924 25.3082 45.0555 23.1686 45.7621L16.4688 39.0625L20.9875 34.5438L28.9112 42.4676Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1385" d="M31.5312 4.41875V1.40628" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1389" d="M43.5813 16.4687H46.5939" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1393" d="M40.0522 7.9481L42.1821 5.81792" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1397" d="M27.2715 12.2092C28.3621 11.1186 29.8683 10.4437 31.5312 10.4437C34.8562 10.4437 37.5561 13.1435 37.5561 16.4688C37.5561 18.1313 36.8814 19.6376 35.7908 20.7282L27.2715 12.2092Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1401" d="M34.4647 28.3962C34.5167 28.932 34.5438 29.4754 34.5438 30.025C34.5438 39.1695 27.1194 46.5938 17.975 46.5938C8.8305 46.5938 1.40625 39.1695 1.40625 30.025C1.40625 20.8804 8.8305 13.4562 17.975 13.4562C18.5248 13.4562 19.0678 13.483 19.604 13.5354L17.975 22.4937L25.5062 30.025L34.4647 28.3962Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1405" d="M20.9876 5.92502L42.075 27.0125L25.5063 30.025L17.9751 22.4937L20.9876 5.92502Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> <defs> <clipPath id="clip0_1631_2425"> <rect width="48" height="48" fill="white" /> </clipPath> </defs> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Marketplace marketing</span> <span class="megaMenuTabLink__bottom-text">Wyróżnij się pośród innych sprzedawców w sieci. Wybierz marketplace marketing.</span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/facebook-ads" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="advertisement (1) 1"> <g id="g3723"> <path id="path3735" d="M36.0368 27C36.0368 32.1117 36.0368 40.748 36.0368 40.748C36.0368 42.544 34.5807 44 32.7847 44H15.2152C13.4191 44 11.9631 42.544 11.9631 40.748V7.25203C11.9631 5.45602 13.4191 4 15.2152 4H32.7847C34.5807 4 36.0368 5.45602 36.0368 7.25203V27Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3743" d="M12.1663 8.87806H35.8334" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3747" d="M12.1663 37.4959H35.8334" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3755" d="M16.7627 27.5772L19.4492 20.5235C19.5041 20.3894 19.6941 20.3891 19.7492 20.5233L22.4113 27.5772" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3759" d="M17.6006 25.8205H21.5871" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3763" d="M31.2372 23.9978C31.2372 25.9691 30.1432 27.5447 28.4073 27.575C27.8295 27.5851 26.3218 27.575 26.3218 27.575V20.4205H28.348C30.2519 20.4205 31.2372 22.0265 31.2372 23.9978Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Facebook Ads</span> <span class="megaMenuTabLink__bottom-text">Bądź tam, gdzie Twoi klienci. Reklama w social mediach to Twoja szansa.</span> </p> </a> </li> </ul> </div> <div class="megaMenuTab__right-column"> <div class="megaMenuPostsContainer"> <div class="megaMenuPostLink"> <p class="megaMenuPostLink__title">Google Ads – co to jest?</p> <div class="megaMenuPostLink__button-wrapper"> <a href="https://www.empressia.pl/blog/399-google-ads-co-to" class="moreLink azure">Przeczytaj artykuł</a> </div> </div> <div class="megaMenuPostLink"> <p class="megaMenuPostLink__title">Pozycjonowanie czy Google Ads?</p> <div class="megaMenuPostLink__button-wrapper"> <a href="https://www.empressia.pl/blog/97-pozycjonowanie-czy-google-ads" class="moreLink azure">Przeczytaj artykuł</a> </div> </div> </div> </div> </div> <div class="megaMenuTab megaMenuTab--with-video"> <div class="megaMenuTab__left-column"> <p class="megaMenuTab__heading">ANALITYKA</p> <p class="megaMenuTab__subheading">Dane bez analityki są wyłącznie zbiorem informacji. Nasi eksperci właściwie je zinterpretują.</p> <ul class="megaMenuTabLinks"> <li> <a href="https://www.empressia.pl/oferta/audyt-seo" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="coding (1) 6"> <g id="g4140"> <path id="path4188" d="M42.3204 41.5C39.8406 41.5 6.70107 41.5 4.67947 41.5C2.65786 41.5 1 39.5213 1 37.1059C1 34.6906 1 9.25226 1 9.25226C1 6.8342 2.6549 4.85822 4.67947 4.85822H8.94149H42.3204C44.345 4.85822 45.9999 6.83697 45.9999 9.25226C45.9999 9.25226 45.9999 34.5552 45.9999 37.1059" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> <g id="g1767"> <path id="path1783" d="M46 45L37 36" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> <path id="path1787" d="M23.7825 35.2175C20.0725 31.5075 20.0725 25.4925 23.7825 21.7825C27.4925 18.0725 33.5075 18.0725 37.2175 21.7825C40.9275 25.4925 40.9275 31.5075 37.2175 35.2175C33.5075 38.9275 27.4925 38.9275 23.7825 35.2175Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> <path id="path2560" d="M35 26L29.6666 31.3336L27 28.6667" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> <path id="Vector 31" d="M6 11H40" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector 33" d="M6 17H21" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector 32" d="M6 23H16" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Audyt SEO</span> <span class="megaMenuTabLink__bottom-text">Przejrzysta i rzetelna analiza witryny pod kątem pozycjonowania. </span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/audyt-google-ads" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="marketing 3"> <g id="Group"> <path id="Vector" d="M30.4679 18.5C30.4679 18.5 30.4679 7.5 30.4679 6.87544C30.4679 4.5 29 2.99993 26.5924 3C26 3.00002 4.87544 3 4.87544 3C2.73541 3 1 4.73456 1 6.87544V20.9618C1 23.1018 2.73541 24.8372 4.87544 24.8372H10.4169V29.6024L16.2765 24.8372H22.5" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <g id="Group_2"> <g id="Group_3"> <path id="Vector_2" d="M7.73389 18.1439L10.8998 9.83151C10.9645 9.67338 11.1884 9.67312 11.2534 9.83116L14.3905 18.1439" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector_3" d="M8.72119 16.0737H13.419" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> <g id="Group_4"> <path id="Vector_4" d="M18.1128 9.84603V17.8863" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector_5" d="M23.7341 13.9283C23.7341 16.1827 22.4829 17.9665 20.4979 18.0012C19.8371 18.0127 18.1294 18.0192 18.1294 18.0192C18.1294 18.0192 18.1187 15.0557 18.1187 13.9193C18.1187 12.986 18.1128 9.83743 18.1128 9.83743C18.1128 9.83743 19.6491 9.83743 20.4301 9.83743C22.6073 9.83751 23.7341 11.674 23.7341 13.9283Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> </g> <g id="g1767"> <path id="path1783" d="M47 45L38 36" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> <path id="path1787" d="M24.7825 35.2175C21.0725 31.5075 21.0725 25.4925 24.7825 21.7825C28.4925 18.0725 34.5075 18.0725 38.2175 21.7825C41.9275 25.4925 41.9275 31.5075 38.2175 35.2175C34.5075 38.9275 28.4925 38.9275 24.7825 35.2175Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> <path id="path2560" d="M36 26L30.6666 31.3336L28 28.6667" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Audyt Google Ads</span> <span class="megaMenuTabLink__bottom-text">Czy Twoja kampania jest dobrze skonfigurowana? Sprawdźmy to.</span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/audyt-sxo" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="coding (1) 6"> <g id="g4140"> <path id="path4152" d="M1 15H16.4994H45.9999" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path4156" d="M5.99941 11C6.5504 11 7 10.5513 7 10C7 9.44868 6.5504 9 5.99941 9C5.44964 9 5 9.44868 5 10C5 10.5513 5.44964 11 5.99941 11Z" fill="#0C226E" /> <path id="path4156_2" d="M9.99941 11C10.5504 11 11 10.5513 11 10C11 9.44868 10.5504 9 9.99941 9C9.44964 9 9 9.44868 9 10C9 10.5513 9.44964 11 9.99941 11Z" fill="#0C226E" /> <path id="path4156_3" d="M13.9994 11C14.5504 11 15 10.5513 15 10C15 9.44868 14.5504 9 13.9994 9C13.4496 9 13 9.44868 13 10C13 10.5513 13.4496 11 13.9994 11Z" fill="#0C226E" /> <path id="path4188" d="M42.3204 41.5C39.8406 41.5 6.70107 41.5 4.67947 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stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector 32" d="M6 26H13" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Audyt SXO</span> <span class="megaMenuTabLink__bottom-text">Zobacz, czy pozycje i doświadczenia użytkownika idą ze sobą w parze.</span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/optymalizacja-konwersji" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="coding (1) 9"> <g id="g4140"> <path id="path4152" d="M1 13.5H16.4994H45.9999" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path4156" d="M5.99941 9.5C6.5504 9.5 7 9.05133 7 8.5C7 7.94868 6.5504 7.5 5.99941 7.5C5.44964 7.5 5 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stroke-linecap="round" stroke-linejoin="round" /> </g> <g id="g1923"> <path id="path1925" d="M18.3325 38.6666V31.6667" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> <g id="g1927"> <path id="path1929" d="M13.6675 38.6666V34" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> <path id="path1933" d="M9 38.6666V36.3333" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Optymalizacja konwersji</span> <span class="megaMenuTabLink__bottom-text">Jak sprzedawać więcej? Czas na optymalizację współczynnika konwersji.</span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/audyt-sklepu-internetowego" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="coding (1) 6"> <g id="g4140"> <path id="path4188" d="M42.3204 41.5C39.8406 41.5 6.70107 41.5 4.67947 41.5C2.65786 41.5 1 39.5214 1 37.106C1 34.6906 1 9.25228 1 9.25228C1 6.83421 2.6549 4.85823 4.67947 4.85823H8.94149H42.3204C44.345 4.85823 45.9999 6.83698 45.9999 9.25228C45.9999 9.25228 45.9999 34.5552 45.9999 37.106" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <g id="Group 1"> <path id="path3602" d="M23.0001 11.1762L21.3449 18.832H10.9268L9.07275 11.1762C11.2444 11.1762 23.0001 11.1762 23.0001 11.1762Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3614" d="M9.67238 13.6517L8.6001 9" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3618" d="M8.34443 9H5" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path4156" d="M12.4991 23.8125C13.3256 23.8125 14 23.1395 14 22.3125C14 21.4855 13.3256 20.8125 12.4991 20.8125C11.6745 20.8125 11 21.4855 11 22.3125C11 23.1395 11.6745 23.8125 12.4991 23.8125Z" fill="#0C226E" /> <path id="path4156_2" d="M19.4991 23.8125C20.3256 23.8125 21 23.1395 21 22.3125C21 21.4855 20.3256 20.8125 19.4991 20.8125C18.6745 20.8125 18 21.4855 18 22.3125C18 23.1395 18.6745 23.8125 19.4991 23.8125Z" fill="#0C226E" /> </g> </g> <g id="g1767"> <path id="path1783" d="M46 45L37 36" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> <path id="path1787" d="M24.636 35.364C21.1213 31.8493 21.1213 26.1508 24.636 22.6361C28.1507 19.1213 33.8492 19.1213 37.3639 22.6361C40.8787 26.1508 40.8787 31.8493 37.3639 35.364C33.8492 38.8787 28.1507 38.8787 24.636 35.364Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> <path id="path2560" d="M35.5 26.6664L30.1666 32L27.5 29.3331" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Audyt sklepu internetowego</span> <span class="megaMenuTabLink__bottom-text">Czy Twój sklep spełnia oczekiwania klientów? Dowiesz się tego z audytu e-commerce.</span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/audyt-analityki" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="coding (1) 6"> <g id="g4140"> <path id="path4188" d="M42.3204 41.5C39.8406 41.5 6.70107 41.5 4.67947 41.5C2.65786 41.5 1 39.5213 1 37.1059C1 34.6906 1 9.25226 1 9.25226C1 6.8342 2.6549 4.85822 4.67947 4.85822H8.94149H42.3204C44.345 4.85822 45.9999 6.83697 45.9999 9.25226C45.9999 9.25226 45.9999 34.5552 45.9999 37.1059" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1925" d="M7 17V10" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1929" d="M11.665 17V12.3333" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1929_2" d="M21 17V11" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1933" d="M16.3325 17V14.6666" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> <g id="g1767"> <path id="path1783" d="M47 44L38 35" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> <path id="path1787" d="M24.7825 34.2175C21.0725 30.5075 21.0725 24.4925 24.7825 20.7825C28.4925 17.0725 34.5075 17.0725 38.2175 20.7825C41.9275 24.4925 41.9275 30.5075 38.2175 34.2175C34.5075 37.9275 28.4925 37.9275 24.7825 34.2175Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> <path id="path2560" d="M36 25L30.6666 30.3336L28 27.6667" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Audyt analityki</span> <span class="megaMenuTabLink__bottom-text">Kompleksowa pomoc w zakresie analityki internetowej: dane, statystyki, narzędzia.</span> </p> </a> </li> </ul> </div> <div class="megaMenuTab__right-column"> <div class="megaMenuMovieContainer megaMenuMovieContainer--one-video"> <figure> <svg width="180" height="180" viewBox="0 0 180 180" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="video 2"> <g id="Group 12"> <g id="Group 10"> <path id="Vector 42" d="M5.29419 30.6028V127.75C5.29419 135.47 11.5525 141.728 19.2726 141.728H160.728C168.448 141.728 174.706 135.47 174.706 127.75V30.6028C174.706 22.8827 168.448 16.6244 160.728 16.6244H19.2726C11.5525 16.6244 5.29419 22.8827 5.29419 30.6028Z" fill="white" stroke="#97E6F5" stroke-width="6" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1473" d="M129.015 79.868C129.015 101.078 111.821 118.271 90.6117 118.271C69.4019 118.271 52.2083 101.078 52.2083 79.868C52.2083 58.6583 69.4019 41.4646 90.6117 41.4646C111.821 41.4646 129.015 58.6583 129.015 79.868Z" fill="#EC3A47" stroke="#EC3A47" stroke-width="4.61774" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Polygon 1" d="M105.783 76.2379C108.109 77.5808 108.109 80.9381 105.783 82.281L84.8497 94.3671C82.5237 95.71 79.6162 94.0314 79.6162 91.3456L79.6162 67.1734C79.6162 64.4876 82.5237 62.8089 84.8497 64.1518L105.783 76.2379Z" fill="white" /> <g id="Group 11"> <path id="path1481" d="M6 167H173" stroke="#97E6F5" stroke-width="7" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> <circle id="Ellipse 3" cx="46.0178" cy="166.944" r="8.98461" transform="rotate(0.234381 46.0178 166.944)" fill="#EC3A47" /> </g> </g> </svg> </figure> <p class="megaMenuMovieContainer__heading">Co to jest i jak wygląda audyt SEO?</p> <p class="megaMenuMovieContainer__subheading">Chcesz przyjrzeć się sytuacji swojej strony pod kątem SEO? Postaw na profesjonalny audyt!</p> <div class="megaMenuMovieContainer__button-wrapper"> <a href="/blog/" class="moreLink megaMenu__play-video" data-embed="ZY47h78Y3lc">Zobacz wideo</a> </div> </div> </div> </div> <div class="megaMenuTab megaMenuTab--with-video"> <div class="megaMenuTab__left-column"> <p class="megaMenuTab__heading">WWW</p> <p class="megaMenuTab__subheading">Tworzymy serwisy internetowe, które zarabiają. Przygotowujemy je pod wymagania użytkowników i SEO.</p> <ul class="megaMenuTabLinks"> <li> <a href="https://www.empressia.pl/oferta/strony-internetowe" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="coding (1) 1"> <g id="g4140"> <path id="path4152" d="M1 15H16.4994H45.9999" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path4156" d="M5.99941 11C6.5504 11 7 10.5513 7 10C7 9.44868 6.5504 9 5.99941 9C5.44964 9 5 9.44868 5 10C5 10.5513 5.44964 11 5.99941 11Z" fill="#0C226E" /> <path id="path4156_2" d="M9.99941 11C10.5504 11 11 10.5513 11 10C11 9.44868 10.5504 9 9.99941 9C9.44964 9 9 9.44868 9 10C9 10.5513 9.44964 11 9.99941 11Z" fill="#0C226E" /> <path id="path4156_3" d="M13.9994 11C14.5504 11 15 10.5513 15 10C15 9.44868 14.5504 9 13.9994 9C13.4496 9 13 9.44868 13 10C13 10.5513 13.4496 11 13.9994 11Z" fill="#0C226E" /> <path id="path4188" d="M42.3204 41.5C39.8406 41.5 6.70107 41.5 4.67947 41.5C2.65786 41.5 1 39.5213 1 37.1059C1 34.6906 1 9.25226 1 9.25226C1 6.8342 2.6549 4.85822 4.67947 4.85822H8.94149H42.3204C44.345 4.85822 45.9999 6.83697 45.9999 9.25226C45.9999 9.25226 45.9999 34.5552 45.9999 37.1059" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> <rect id="Rectangle 2" x="7" y="21" width="13" height="14" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector 30" d="M27 23H39" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector 31" d="M27 28H39" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Vector 32" d="M27 33H34" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Strony internetowe</span> <span class="megaMenuTabLink__bottom-text">Daj się poznać od dobrej… strony internetowej!</span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/aplikacje-webowe" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="coding (2) 1" clip-path="url(#clip0_1535_1383)"> <g id="g4140"> <path id="path4168" d="M15.2249 20L13.3486 27.8513" stroke="#0C226E" stroke-width="1.8915" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path4172" d="M19.5459 27.1421L22.2006 24.162C22.3175 24.0319 22.3175 23.8194 22.2006 23.6893L19.5459 20.7092" stroke="#0C226E" stroke-width="1.8915" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path4176" d="M9.0286 27.1421L6.37388 24.162C6.25688 24.0319 6.25688 23.8194 6.37388 23.6893L9.0286 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stroke-linecap="round" stroke-linejoin="round" /> <path id="path4188" d="M43.6414 26.7689V6.23242C43.6414 3.94033 42.0709 2.06252 40.1496 2.06252H8.47299H4.42834C2.50702 2.06252 0.936523 3.93771 0.936523 6.23242V32.6653C0.936523 34.9575 2.50984 36.8352 4.42834 36.8352H18.356H25.9642" stroke="#0C226E" stroke-width="1.8915" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path4152" d="M1 12H15.4661H43" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path4156" d="M5.99941 8C6.5504 8 7 7.55132 7 7C7 6.44868 6.5504 6 5.99941 6C5.44964 6 5 6.44868 5 7C5 7.55132 5.44964 8 5.99941 8Z" fill="#0C226E" /> <path id="path4156_2" d="M9.99941 8C10.5504 8 11 7.55132 11 7C11 6.44868 10.5504 6 9.99941 6C9.44964 6 9 6.44868 9 7C9 7.55132 9.44964 8 9.99941 8Z" fill="#0C226E" /> <path id="path4156_3" d="M13.9994 8C14.5504 8 15 7.55132 15 7C15 6.44868 14.5504 6 13.9994 6C13.4496 6 13 6.44868 13 7C13 7.55132 13.4496 8 13.9994 8Z" fill="#0C226E" /> </g> </g> <defs> <clipPath id="clip0_1535_1383"> <rect width="48" height="48" fill="white" /> </clipPath> </defs> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Aplikacje webowe</span> <span class="megaMenuTabLink__bottom-text">Narzędzia dla tych, którzy cenią elastyczne rozwiązania.</span> </p> </a> </li> <li> <a href="https://www.empressia.pl/oferta/tworzenie-sklepow-internetowych" class="megaMenuTabLink"> <figure> <svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="coding (1) 1"> <g id="g4140"> <path id="path4152" d="M1 15H16.4994H45.9999" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <g id="Group 1"> <path id="path3602" d="M32 23.4181L30.1609 31.9244H18.5854L16.5254 23.4181C18.9383 23.4181 32 23.4181 32 23.4181Z" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3614" d="M17.1914 26.1686L16 21" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path3618" d="M15.716 21H12" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path4156" d="M19.4991 37C20.3256 37 21 36.327 21 35.5C21 34.673 20.3256 34 19.4991 34C18.6745 34 18 34.673 18 35.5C18 36.327 18.6745 37 19.4991 37Z" fill="#0C226E" /> <path id="path4156_2" d="M29.4991 37C30.3256 37 31 36.327 31 35.5C31 34.673 30.3256 34 29.4991 34C28.6745 34 28 34.673 28 35.5C28 36.327 28.6745 37 29.4991 37Z" fill="#0C226E" /> </g> <path id="path4156_3" d="M5.99941 11C6.5504 11 7 10.5513 7 10C7 9.44868 6.5504 9 5.99941 9C5.44964 9 5 9.44868 5 10C5 10.5513 5.44964 11 5.99941 11Z" fill="#0C226E" /> <path id="path4156_4" d="M9.99941 11C10.5504 11 11 10.5513 11 10C11 9.44868 10.5504 9 9.99941 9C9.44964 9 9 9.44868 9 10C9 10.5513 9.44964 11 9.99941 11Z" fill="#0C226E" /> <path id="path4156_5" d="M13.9994 11C14.5504 11 15 10.5513 15 10C15 9.44868 14.5504 9 13.9994 9C13.4496 9 13 9.44868 13 10C13 10.5513 13.4496 11 13.9994 11Z" fill="#0C226E" /> <path id="path4188" d="M42.3204 41.5C39.8406 41.5 6.70107 41.5 4.67947 41.5C2.65786 41.5 1 39.5213 1 37.1059C1 34.6906 1 9.25226 1 9.25226C1 6.8342 2.6549 4.85822 4.67947 4.85822H8.94149H42.3204C44.345 4.85822 45.9999 6.83697 45.9999 9.25226C45.9999 9.25226 45.9999 34.5552 45.9999 37.1059" stroke="#0C226E" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> </g> </g> </svg> </figure> <p class="megaMenuTabLink__texts"> <span class="megaMenuTabLink__top-text">Sklepy internetowe</span> <span class="megaMenuTabLink__bottom-text">E-commerce na miarę potrzeb współczesnych konsumentów.</span> </p> </a> </li> </ul> </div> <div class="megaMenuTab__right-column"> <div class="megaMenuMovieContainer megaMenuMovieContainer--one-video"> <figure> <svg width="180" height="180" viewBox="0 0 180 180" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="video 2"> <g id="Group 12"> <g id="Group 10"> <path id="Vector 42" d="M5.29419 30.6028V127.75C5.29419 135.47 11.5525 141.728 19.2726 141.728H160.728C168.448 141.728 174.706 135.47 174.706 127.75V30.6028C174.706 22.8827 168.448 16.6244 160.728 16.6244H19.2726C11.5525 16.6244 5.29419 22.8827 5.29419 30.6028Z" fill="white" stroke="#97E6F5" stroke-width="6" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="path1473" d="M129.015 79.868C129.015 101.078 111.821 118.271 90.6117 118.271C69.4019 118.271 52.2083 101.078 52.2083 79.868C52.2083 58.6583 69.4019 41.4646 90.6117 41.4646C111.821 41.4646 129.015 58.6583 129.015 79.868Z" fill="#EC3A47" stroke="#EC3A47" stroke-width="4.61774" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round" /> <path id="Polygon 1" d="M105.783 76.2379C108.109 77.5808 108.109 80.9381 105.783 82.281L84.8497 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content="Agencja SEO Empressia"> <meta itemprop="url" content="https://www.empressia.pl/"> <div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <meta itemprop="url" content="https://www.empressia.pl/images/logo.png"> </div> </div> <meta itemprop="inLanguage" content="pl-PL"> <meta itemprop="headline" content="Google Ads – co to jest i jak działa?"> <header class="articleHeading"> <h1 class="content-width"> Google Ads – co to jest i jak działa? </h1> <div class="content-width"> <time class="date" datetime="2023-10-09T04:41:39+00:00" itemprop="datePublished"> 09 październik 2023 </time> </div> <div class="articleIntro content-width"> <p>Google Ads, nazywane również Google AdWords, jest systemem reklamowym Google. W skrócie oznacza to, że możesz reklamować swój biznes w różnych usługach Google: od wyników wyszukiwania, przez różne strony internetowe, aż po YouTube czy Gmail. Google Ads – co to jest, jak działa i czy warto inwestować w to rozwiązanie?</p> </div> <div class="articleMainImage"> <img loading="lazy" class="imager" alt="" src="/blog/images/2023-10/thumbs/google-ads-co-to_2be0b15b_1150x700.webp" style="object-position: center "> <a href="/blog/google-ads/" itemprop="url" class="category"> Google Ads </a> </div> </header> <div class="post-content" itemprop="articleBody"> <div class="akmarkdown-content" ><h2>Spis treści</h2> <ul> <li><a href="#1">Co to jest Google Ads (dawniej AdWords)?</a></li> <li><a href="#2">Definicja Google Ads</a></li> <li><a href="#3">Gdzie można reklamować się z Google Ads?</a></li> <li><a href="#4">Google Ads – co to znaczy dla reklamodawcy?</a></li> <li><a href="#5">Co Google Ads oznacza dla użytkownika?</a></li> <li><a href="#6">Co się stanie, gdy użytkownik kliknie reklamę w Google Ads?</a></li> <li><a href="#7">Google Ads czy Google AdWords?</a></li> <li><a href="#8">Prowadzenie kampanii Google Ads – co jest ważne?</a></li> <li><a href="#9">Reklama Google Ads – co to jest we współczesnym marketingu?</a></li> <li><a href="#10">Co daje Google Ads? Czy warto zainwestować w kampanię?</a></li> </ul> <h2 id="1">Co to jest Google Ads (dawniej AdWords)?</h2> <hr style="height: 1px; background: #88e1f2;"> <iframe loading="lazy" width="100%" height="500" src="https://www.youtube.com/embed/cOTMWqwUXPU?si=u3qSe1wtAJiJh3vR&start=1" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe> <div style="border-radius: 32px; 1px solid #88e1f2; background:#88e1f2; padding: 10px; color: #FFFFFF"><p style="margin-bottom:0px; text-align: center">Google Ads, dawniej znane jako Google AdWords, to <strong>platforma reklamowa firmy Google, która pozwala reklamodawcom promować produkty, usługi</strong> lub inne treści przy pomocy reklam online – w różnych wariantach.</p></div> <p></p> <p><a href="https://www.empressia.pl/oferta/google-ads-adwords">Kampania Google Ads</a> działa na zasadzie aukcji reklamowej, gdzie reklamodawcy ustalają budżet reklamowy oraz oferują stawki za kliknięcia (CPC – cost per click) lub wyświetlenia (CPM – cost per mile czy CPV – cost per view). Następnie Google używa algorytmów do wybierania i wyświetlania reklam w odpowiednich miejscach w wynikach wyszukiwania Google, na stronach partnerów oraz na różnych innych witrynach i aplikacjach w sieci reklamowej.</p> <h2 id="2">Definicja Google Ads</h2> <hr style="height: 1px; background: #88e1f2;"> <p>Zajrzyjmy do definicji, która znajduje się na oficjalnej stronie Google Ads. Co to zagadnienie znaczy według samego giganta z Mountain View?</p> <p><img loading="lazy" src="https://www.empressia.pl/blog/images/2023-10/definicja-google-ads.webp" alt="definicja google ads co to jest" style="display: block; margin-left: auto; margin-right: auto;"/></p> <p style="text-align: center">(oficjalna <a href="https://support.google.com/google-ads/answer/6319?hl=pl">definicja Google Ads</a>)</p> <p>W skrócie: <strong>Google Ads to program reklamowy online</strong>.</p> <p>Główne elementy tego systemu reklamowego to:</p> <ul> <li>Kampanie reklamowe</li> <li>Słowa kluczowe</li> <li>Grupy reklamowe</li> <li>Budżet reklamowy</li> <li>Narzędzia</li> <li>Analiza</li> </ul> <p>Google Ads jest potężnym narzędziem marketingowym, które pozwala firmom dotrzeć do swojej grupy docelowej w sposób efektywny i mierzalny. Reklamodawcy mogą dostosować swoje kampanie do konkretnych celów marketingowych, a także kontrolować swoje wydatki reklamowe i analizować wyniki, aby zoptymalizować swoje działania reklamowe.</p> <h3 id="3">Gdzie można reklamować się z Google Ads?</h3> <hr style="height: 1px; background: #88e1f2;"> <p>Google Ads pozwala firmom i osobom na reklamowanie się:</p> <ul> <li><strong>w sieci wyszukiwania Google</strong>: w wyszukiwarce Google, Google Zakupy, Grafika, Maps, na stronach partnerskich Google;</li> <li><strong>w sieci reklamowej Google</strong>: strony i aplikacje należące do Google (np. YouTube albo Gmail).</li> </ul> <h2 id="4">Google Ads – co to znaczy dla reklamodawcy?</h2> <hr style="height: 1px; background: #88e1f2;"> <p>Dla osoby, która decyduje się na umieszczenie reklamy w przestrzeni reklamowej Google, już sama możliwość jest dużą szansą. Szansą na dotarcie do swojej grupy docelowej z ofertą na produkty, usługi lub inne treści.</p> <p>Co jeszcze „dostajesz” w pakiecie?</p> <ul> <li><strong>Ustalasz grupę docelową</strong> – Google Ads pozwala reklamodawcom dokładnie określić grupę odbiorców. Możesz uwzględnić różne czynniki: płeć, zainteresowania, zachowania zakupowe i wiele innych.</li> <li><strong>Wyznaczasz i kontrolujesz budżet</strong> – dzięki Google Ads masz kontrolę nad budżetem, co znaczy, że ustawiasz limity w ujęciu dziennym lub miesięcznym. Unikasz tym samym nieprzewidzianych i nadmiernych wydatków.</li> <li><strong>Mierzysz wyniki</strong> – za pomocą rozbudowanego modułu statystyk możesz monitorować liczbę kliknięć, konwersji, wyświetleń i innych czynników, na których Ci zależy.</li> <li><strong>Możesz wybrać różne formaty reklam</strong> – czasami do jednej reklamy bardziej pasuje baner, innym razem, po prostu, tekst. To, co daje Google Ads, to właśnie możliwość korzystania z różnych kreacji reklamowych.</li> <li><strong>Efekty są widoczne praktycznie od razu</strong> – reklamy mają to do siebie, że gdy się je wykupuje, to mają określony czas emisji. W przypadku systemu reklamowego Google Ads wystarczy, że ustawisz i uruchomisz kampanię, a Twoje reklamy zaczną się wyświetlać.</li> </ul> <h2 id="5">Co Google Ads oznacza dla użytkownika?</h2> <hr style="height: 1px; background: #88e1f2;"> <p>Dla użytkownika Google Ads to po prostu reklamy. Nie zawsze są zauważalne, czasami pomagają szybciej dotrzeć do oferty, wizualizują produkt, zdarza się, że wręcz śledzą użytkownika i przypominają mu na przykład o stronie, którą wcześniej odwiedził.</p> <p>Użytkownik może natknąć się na reklamę w różnych sytuacjach i miejscach.</p> <ul> <li><strong>Wyniki reklamowe</strong>: gdy użytkownik wprowadza zapytanie do wyszukiwarki Google, część wyników jest rezultatem reklam, które są wyświetlane na szczycie i na dole strony wyników wyszukiwania. Te reklamy są tworzone przez reklamodawców za pomocą platformy Google Ads.</li> <li><strong>Personalizowane reklamy</strong>: Google Ads wykorzystuje dane użytkownika, takie jak historię przeglądania i zachowanie online, aby wyświetlać reklamy, które są bardziej zgodne z ich zainteresowaniami i potrzebami. Dla użytkownika oznacza to bardziej spersonalizowane reklamy.</li> <li><strong>Wizualna reklama produktowa</strong>: wygodnym rozwiązaniem w ramach kampanii Google Ads dla użytkowników jest reklama pojedynczego produktu. W widoku dla potencjalnych klientów ukazuje się zdjęcie przedmiotu, nazwę oraz cenę, co od razu dostarcza użytkownikom wielu ważnych informacji.</li> <li><strong>Reklamy na stronach internetowych i aplikacjach</strong>: Google Ads umożliwia reklamodawcom umieszczanie reklam na różnych stronach internetowych i w aplikacjach, które uczestniczą w programie Google AdSense. Użytkownik może natknąć się na te reklamy podczas przeglądania innych witryn.</li> <li><strong>Reklamy w serwisie YouTube</strong>: Google Ads pozwala także na tworzenie reklam wideo, które są wyświetlane przed lub w trakcie odtwarzania filmów na platformie YouTube.</li> </ul> <p>Dla użytkowników Google Ads może być zarówno korzystne, jeśli widzą potrzebne dla siebie reklamy i oferty, jak i – z drugiej strony – uciążliwe, jeśli reklamy są zbyt nachalne lub niedopasowane.</p> <p>Zarówno sam system (automatycznie dopasowujący reklamy), jak i nasz zespół stara się dbać o to, aby reklamy były właściwe dla zainteresowań użytkowników oraz przestrzegały norm prawnych i społecznych. Użytkownicy mają również możliwość dostosowania ustawień dotyczących personalizacji reklam w swoich kontach Google.</p> <h2 id="6">Co się stanie, gdy użytkownik kliknie reklamę w Google Ads?</h2> <hr style="height: 1px; background: #88e1f2;"> <p>Reklamy tekstowe, które pojawiają się w wynikach wyszukiwania, są klikalne i łatwodostępne. Podobnie jest w przypadku reklam graficznych i wideo. Kiedy użytkownik kliknie taką reklamę, zostaje przekierowany na stronę docelową. Wówczas reklamodawca płaci np. za kliknięcie, jeśli ma skonfigurowany taki model rozliczenia.</p> <p>W momencie przejścia na stronę docelową wzrasta ruch, użytkownik zapoznaje się z informacjami na stronie, istnieje bardzo duża szansa na konwersję. Kampania Google Ads daje możliwości przeanalizowania takich wartości i wskaźników.</p> <p>Ważna jest jednak jakość strony docelowej. Reklamy pojawiają się w różnych miejscach, ale Twoja witryna jest jedna – o ile prowadzisz jeden biznes. Dana kampania może być udana nie tylko dzięki dobrej konfiguracji reklam, ale również optymalizacji strony docelowej.</p> <p>Dobrym sposobem jest połączenie <a href="https://www.empressia.pl/blog/131-seo-a-pozycjonowanie-czym-wlasciwie-roznia-sie-te-pojecia">pozycjonowania stron internetowych</a> z kampanią w Google Ads, ponieważ w obu sytuacjach optymalizacja np. wydajności czy struktury Twojej witryny jest niezwykle ważne.</p> <h2 id="7">Google Ads czy Google AdWords? 🤔</h2> <hr style="height: 1px; background: #88e1f2;"> <p>Zastanawiasz się, dlaczego te dwie nazwy stosowane są zamiennie? Powód jest banalny.</p> <p><img loading="lazy" src="https://www.empressia.pl/blog/images/2023-10/adwords-czy-ads-google-co-jest-poprawne.webp" alt="google adwords czy google ads jak nazywać" style="display: block; margin-left: auto; margin-right: auto;"/></p> <p>Do 2018 roku system reklamowy giganta z Mountain View nazywał się właśnie Google AdWords. Od tego czasu używa się skróconej wersji – Google Ads. Jednak w środowisku poprzednia nazwa utarła się tak bardzo, że nadal wiele osób mówi na kampanie Google właśnie jako AdWords.</p> <div style="border-radius: 32px; 1px solid #EB3945; background:#EB3945; padding: 10px; color: #FFFFFF"><p style="margin-bottom:0px; text-align: center">Dla ujednolicenia wolimy zatem zostać przy aktualnych ustaleniach, nazywając kampanię poprawnie – reklama Google Ads.</p></div> <p></p> <h2 id="8">Prowadzenie kampanii Google Ads – co jest ważne?</h2> <hr style="height: 1px; background: #88e1f2;"> <p>System reklamowy Google Ads – choć wydaje się prosty – jest złożony. Kampanie Google Ads wymagają starannego planowania, zarządzania i optymalizacji. Wszystko po to, żeby osiągnąć pożądane wyniki.</p> <p>Co jest ważne w odpowiedniej konfiguracji reklam?</p> <ol> <li><strong>Cel kampanii</strong>: na początek zdefiniuj jasno cel kampanii. Czy chcesz zwiększyć sprzedaż produktów, generować leady, zbudować rozpoznawalność marki czy osiągnąć inne cele marketingowe? Określenie celu pomoże w wyborze właściwych strategii i metryk sukcesu.</li> <li><strong>Wybór odpowiednich słów kluczowych</strong>: słowa kluczowe są – jak sama nazwa wskazuje – kluczowym elementem kampanii Google Ads. Wybierz frazy, które są związane z Twoim produktem lub usługą i używane przez potencjalnych klientów podczas wyszukiwania w Google. Narzędzia, takie jak Google Keyword Planner, mogą pomóc w znalezieniu odpowiednich słów kluczowych.</li> <li><strong>Tworzenie skutecznych reklam</strong>: napisz atrakcyjne i zrozumiałe reklamy, które przyciągną uwagę użytkowników. Reklamy powinny zawierać unikatowe selling points (USP), słowa mocy, wywoływać działanie (np. kliknięcie reklamy) i zawierać odpowiednie słowa kluczowe.</li> <li><strong>Określenie budżetu</strong>: zdecyduj, ile możesz zainwestować w kampanię Google Ads. Możesz określić dzienny limit budżetu oraz limity na poszczególne słowa kluczowe lub grupy reklam.</li> <li><strong>Grupy reklamowe</strong>: organizuj frazy kluczowe i kreacje w logiczne grupy reklamowe, które pomogą w lepszym zarządzaniu kampanią. To ułatwi dostosowanie treści reklamy do konkretnej grupy docelowej.</li> <li><strong>Monitorowanie i analiza wyników</strong>: regularnie śledź wyniki kampanii, takie jak wskaźniki klikalności (CTR), wskaźniki konwersji, koszt za kliknięcie (CPC) i inne metryki. Analizuj, które słowa kluczowe i reklamy przynoszą najlepsze wyniki, i dostosowuj kampanię na podstawie tych danych.</li> <li><strong>Testowanie</strong>: przeprowadzaj testy A/B, aby sprawdzić, które wersje reklam są bardziej efektywne. Testuj różne tytuły, treści reklam, elementy graficzne itp.</li> <li><strong>Optymalizacja strony docelowej</strong>: upewnij się, że strona docelowa, na którą kierują reklamy, jest zgodna z oczekiwaniami użytkowników i dostarcza im wartościową treść. Strona powinna być również zoptymalizowana pod kątem konwersji.</li> <li><strong>Ustawienia geograficzne</strong>: dostosuj ustawienia kampanii pod kątem lokalizacji, aby docierać do odpowiedniej grupy odbiorców w odpowiednich miejscach. Kiedy system zna już lokalizację użytkowników, reklamy stacjonarnych punktów (sklepów, restauracji, siłowni) w płatnych wynikach wyszukiwania są skuteczniejsze, bo docierają właśnie do tego użytkownika, który znajduje się w konkretnym miejscu.</li> <li><strong>Ciągła optymalizacja</strong>: kampanie Google Ads to proces ciągłego doskonalenia. Monitoruj wyniki, ucz się na błędach i dostosowuj strategię w miarę potrzeb.</li> </ol> <h2 id="9">Reklama Google Ads – co to jest we współczesnym marketingu?</h2> <hr style="height: 1px; background: #88e1f2;"> <p>Przypomnij sobie, jak wyglądał listing w wyszukiwarce Google kilka czy kilkanaście lat temu. Oprócz wyników tekstowych nie było żadnych wyróżnionych fragmentów. Teraz mamy reklamy graficzne w sieci reklamowej, przedstawia się produkty w liście razem ze zdjęciami i cenami, w niektórych miejscach zaznacza się dostępność przedmiotów w sklepach stacjonarnych. To wielkie ułatwienie dla potencjalnych klientów.</p> <p><img loading="lazy" src="https://www.empressia.pl/blog/images/2023-10/wyniki-sponsorowane-google-ads.png" alt="wyniki sponsorowane google ads" style="display: block; margin-left: auto; margin-right: auto;"/></p> <p>Reklamy wideo również idealnie odpowiadają na wymagania współczesnych użytkowników. Dla odbiorców reklamy wideo jest łatwiejsze do przyswojenia, ponieważ angażuje jednocześnie lub wymiennie zarówno zmysł wzroku, jak i słuchu.</p> <p>Zasięg reklamy, który oferuje system Google, jest ogromny. W sieci reklamowej znajduje się ponad 2 miliony witryn, filmów i aplikacji, w których można wyświetlać swoje kreacje reklamowe.</p> <h2 id="10">Co daje Google Ads? Czy warto zainwestować w kampanię?</h2> <hr style="height: 1px; background: #88e1f2;"> <p>Kiedy rozpoczynasz kampanię z naszą agencją – zdecydowanie warto w nią zainwestować!</p> <p>Chcesz, żeby Twoja strona była widoczna w różnych miejscach w internecie? Od wyszukiwarki Google, przez reklamy na YouTube, po listing produktów nad wynikami wyszukiwania?</p> <p>Jesteś w dobrym miejscu! Założenie konta w Google Ads z naszymi ekspertami to chwila. <strong>Pomożemy Ci wybrać rodzaj reklam, ustalimy koszt jednego kliknięcia, stworzymy kreacje reklamowe w postaci grafik i banerów</strong> oraz zaplanujemy działania marketingowe, które pomogą rozwinąć Twój biznes.</p> <p>Chcesz dowiedzieć się więcej?</p> <p>Zapraszamy do kontaktu!</p> </div> </div> <footer class="articleFooter"> <div class="authorInfo" itemprop="author" itemscope itemtype="https://schema.org/Person"> <div class="row"> <div class="col-md-3 "> <div class="authorImgContainer"> <img loading="lazy" itemprop="image" src="https://www.empressia.pl/blog/images/team/jadzia-new.png" alt="author"> <div class="trash redBg above" style="height:20px; width:40px; left:13%; top:155px;"></div> </div> </div> <div class="col-md-9"> <h6 class="authorName"><span itemprop="name">Jadwiga Dabińska-Filipiak</span> <span>autor</span></h6> <p class="authorpImplacement" itemprop="jobTitle">Content Manager</p> <p class="authorDesc">Entuzjastka słowa pisanego i mówionego. 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