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'event_category': 'HEADER_LINK', 'event_label': 'Awin Access', 'event_destination_url': '/gb/advertisers/awin-access' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M410.1 373.2c-49.4-25.3-86.4-75.9-178.9-75.9-78.4 0-141.9 45.3-141.9 101.3 0 55.9 63.5 101.3 141.9 101.3 92.5 0 129.6-50.6 178.9-75.9 12.2-6.3 24.7-12.7 24.7-25.3s-12.5-19.3-24.7-25.5zm-138.5 92.6c-12.8 2.8-26 4.2-40.4 4.2-24.5 0-48.9-5.5-68.8-15.5-1.5-.7-2.1-2.5-1.3-4 .7-1.5 2.5-2.1 4-1.3 19 9.6 42.5 14.8 66.1 14.8 13.9 0 26.7-1.3 39.1-4.1 1.6-.3 3.2.7 3.6 2.3.3 1.6-.7 3.2-2.3 3.6zm60.5-26.7c-6.4 4.1-12.3 7.6-18.1 10.7-.5.2-.9.4-1.4.4-1.1 0-2.1-.6-2.6-1.6-.8-1.5-.2-3.3 1.2-4 5.7-3 11.4-6.4 17.7-10.5 1.4-.9 3.2-.5 4.1.9.9 1.4.5 3.3-.9 4.1zm18-12.1l-6 4.2c-.5.4-1.1.5-1.7.5-.9 0-1.9-.4-2.5-1.3-.9-1.4-.6-3.2.8-4.1l5.9-4.1c1.4-.9 3.2-.6 4.1.7 1.1 1.3.7 3.1-.6 4.1zm121.5-97.3c11-5.8 10.9-19.6 10.9-33-.4-54.6 26.9-109.9-15.2-190.6C431.6 37.8 363.2 3 314.4 28.4c-48.8 25.5-59.4 101.5-23.7 169.8 42.1 80.7 103.1 89.9 147.7 121.5 10.9 7.8 22.2 15.8 33.2 10zM348.4 227.9c-12.2-12.1-22.4-26.3-31.3-43.4-1.2-2.3-2.3-4.6-3.4-7-.3-.7-.4-1.6-.1-2.4.2-.8.7-1.4 1.5-1.8 1.5-.7 3.2-.2 3.9 1.3l.2.4c1 2.2 2.1 4.5 3.2 6.7 8.6 16.5 18.5 30.2 30.3 41.9 1.2 1.2 1.2 3.1 0 4.2-1.2 1.2-3.1 1.2-4.3.1zm41.2 30.3c-6.1-3.5-11.2-6.6-15.9-9.7-1.1-.8-1.6-2.1-1.2-3.4.1-.3.2-.5.4-.8.9-1.4 2.8-1.7 4.1-.8 4.6 3.1 9.5 6.1 15.5 9.5 1.4.8 1.9 2.6 1.1 4.1-.7 1.5-2.6 2-4 1.1zm21.5 11.6l-5.4-2.8c-1.3-.7-1.9-2.2-1.5-3.5.1-.2.1-.3.2-.5.8-1.5 2.6-2 4-1.3l5.4 2.8c1.5.8 2.1 2.6 1.3 4s-2.6 2-4 1.3z"/><path d="M242.1 37.4c1.6-13.6 3.3-27.5-7.2-34.6-10.5-7.1-22.8-.3-34.8 6.3C151.5 35.9 88.9 38.3 37.1 115c-43.8 65-41.7 143 4.7 174.3 46.4 31.3 119.5 3.9 163.3-61.1 51.7-76.8 30.4-135.7 37-190.8zm-40.5 122.7c1.6.5 2.5 2.1 2 3.7-.4 1.4-.9 2.8-1.4 4.1l-.6 1.8c-.5 1.6-2.2 2.4-3.8 1.8-.2-.1-.5-.2-.7-.3-1.1-.7-1.6-2.1-1.1-3.5l.7-1.8c.5-1.3.9-2.6 1.3-3.9.4-1.5 2.1-2.4 3.6-1.9zm-46.4 80.7c-33.4 30.7-72.3 40.2-96.7 23.8-8.1-5.5-14.3-13.5-18.3-23.9-.6-1.5.2-3.3 1.7-3.8 1.5-.6 3.3.2 3.8 1.7 3.5 9.2 8.9 16.3 16 21.1 22.1 14.9 58 5.6 89.4-23.2 1.2-1.1 3.1-1.1 4.2.2 1.2 1.1 1.1 3-.1 4.1zm23.3-31.8c-.1-.1-.1-.1 0 0-1.4-.9-1.8-2.8-.9-4.1 4.8-7.4 8.6-14 11.6-20.4.7-1.5 2.5-2.1 4-1.4 1.5.7 2.1 2.5 1.4 4-3.2 6.6-7.1 13.5-12 21.1-.9 1.2-2.8 1.6-4.1.8z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Access</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Our simple, self-managed solution</p></span></a></li><li><a class="flex gap-4 group/link" href="/gb/advertisers/awin-accelerate" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin Accelerate', 'event_destination_url': '/gb/advertisers/awin-accelerate' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M500 28.3c-.7 40.1-12.4 267.3-184 267.3-12.7 0-26.4-1.3-40.9-3.9 0 0 2.9-43.6 87-98.8 32.7-21.5 48.6-41.8 56.2-57.5.8-1.5.3-2.9-.7-3.8l-.2-.2c-.1-.1-.2-.1-.3-.2-.1-.1-.2-.1-.3-.2-.1-.1-.2-.1-.3-.1-.1 0-.2-.1-.2-.1-.2-.1-.4-.1-.5-.1-.2 0-.3-.1-.5-.1s-.4 0-.6.1c-.1 0-.2.1-.3.1-.1 0-.2.1-.3.1-.1 0-.2.1-.3.2-.1.1-.2.1-.3.2-.2.1-.4.3-.5.5-.1.1-.2.2-.3.4-8.4 11.9-22.6 26.6-46.6 41.8-49.6 31.4-87.6 52.2-102.4 92.4-1.9 5.4-10.5 32.7-9.6 62.6 0 .8.1 1.5.1 2.3 0 .9.1 1.8.2 2.7 0 .7.1 1.5.2 2.2 0 .3.1.7.1 1 0 .5.1 1 .2 1.5.1.7.1 1.4.2 2 .2 1.4.4 2.9.6 4.3.1.7.2 1.3.3 2 .1.5.2 1 .3 1.6.2.9.4 1.8.5 2.6 0 .1 0 .2.1.3.1.6.3 1.1.4 1.7.1.5.2.9.3 1.3.1.5.2.9.4 1.3.2.6.3 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31-37.8 56.8-54.7 1.6-1.1 3.3-2.2 5-3.2 10.7-6.7 22.6-13.1 35.9-19l2.1-.9c1-.5 2-.9 3-1.3 4-1.7 8.2-3.5 12.5-5.1 1.1-.4 2.2-.8 3.2-1.3.6-.2 1.2-.4 1.8-.7.8-.3 1.7-.6 2.5-.9 3-1.1 6-2.2 9.1-3.2 1.2-.4 2.3-.8 3.5-1.2 1.2-.4 2.3-.8 3.5-1.2 1.2-.4 2.4-.8 3.6-1.1 9.6-3 19.7-5.8 30.4-8.5 1.3-.3 2.7-.7 4-1 1.2-.3 2.3-.6 3.5-.8 1.8-.4 3.6-.8 5.4-1.3 1.1-.3 2.3-.5 3.4-.8l4.2-.9c3.9-.8 7.9-1.7 12-2.4 1.4-.3 2.7-.5 4.1-.8 3.4-.6 6.9-1.3 10.4-1.9.3-.1.6-.1.8-.1.3 0 .6 0 .9.1.5.1.9.2 1.3.5.2.1.3.1.4.2.1.1.3.2.4.3.1.1.2.2.3.2 0 0 .1 0 .1.1l.2.2c.2.2.4.5.6.7 0 1.2.3 2.2.3 3.3z" fill="currentColor"/><path d="M453.9 390.4c0 21.7-84.9 86.4-189.7 86.4-104.8 0-189.7-64.7-189.7-86.4 0-18.7 62.8-34.3 146.9-38.3.5 12.3 1.8 22.6 3.4 30.4 3 14.3 15.1 24.6 28.7 24.6 4.4 0 8.7-1.1 12.8-3.1 14.2-7.2 19.9-24.6 12.7-38.9-2.2-4.4-3.9-9.1-5.2-14 100.3 1.1 180.1 18.3 180.1 39.3zM230.9 253.6c.2 3.3-2.4 5.4-5 5.4-.7 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1.1 10.7 1.8 1.2.2 2.3.4 3.4.7 2.7.6 5.4 1.1 7.9 1.8.9.2 1.7.4 2.6.6 5.9 1.5 11.6 3.2 16.9 5.1 18 6.3 32.4 14.5 44 23.8 1.3 1.1 2.5 2.1 3.8 3.1 1.2 1.1 2.4 2.1 3.5 3.2 1.2 1.1 2.3 2.2 3.3 3.3 2.7 2.7 5.2 5.5 7.6 8.4 1.4 1.7 2.7 3.4 4 5.2.5.7 1 1.3 1.4 2 1.4 2 2.7 4 3.9 6 1.1 1.8 2.1 3.6 3.1 5.3.5.9 1 1.8 1.4 2.7.9 1.8 1.8 3.6 2.6 5.4.8 1.8 1.6 3.6 2.3 5.3.4.9.7 1.8 1 2.7.2.4.3.9.5 1.3.1.4.3.9.5 1.3 1.5 4.4 2.8 8.6 3.8 12.8.4 1.6.8 3.3 1.1 4.8 2.1 6.7 2.8 13.2 3.2 18.8z"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Accelerate</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Our flexible, automated solution</p></span></a></li><li><a class="flex gap-4 group/link" href="/gb/advertisers/awin-advanced" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin Advanced', 'event_destination_url': '/gb/advertisers/awin-advanced' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M281.6 473.2c-14.2-4.9-22.1-1.4-31.6 2.7-9.5 4.2-18.2 2.5-23.3-2.7-5.1-5.2-28.5 3.6-30.6 3.9-2.1.3 5.5-6 3.1-7.2-1.1-.6-8.6.1-16.1 1-1.5.2-2-2-.6-2.5 18.4-6.4 45.3-19.7 45.1-43.1 0-4.7-.1-9.4-.3-13.9-1.1-26.6-6.4-50.4-32.3-69.1-1.6-1.1-1.8-3.3-.5-4.8 1-1 1.9-2.1 2.9-3.2 1.1-1.3 3-1.5 4.3-.5 8.7 6.4 20.2 14 22.6 11.3 2.3-2.6-.4-14.2-3.1-23.5-.3-1.2.1-2.5 1-3.3 2.2-2 4.2-4.1 6-6.1.2.1.3.2.5.4 7.2 14 20.5 38.8 25.1 39 3.9.2 8.3-11.1 11.1-20 .5-1.5 1.9-2.4 3.5-2.2 2.1.3 4.1.5 6.2.7 1.8.1 3.1 1.7 2.9 3.4-.4 5.7 0 11.8 3.3 12.5 4.3.9 17.7-6.7 26.6-12.3 1.1-.7 2.5-.6 3.5.1 2 1.4 4.1 2.8 6.4 4.2 1.9 1.2 2.2 3.9.4 5.3-10.6 8.4-26 21.8-31.3 32.5-4 8.2-4.9 22.8-4.4 36.1.6 14.1 2.7 26.8 4.4 28.6 3.2 3.5 14.3 27.4 41.9 31.2 27.5 3.9-32.5 6.4-46.7 1.5z" /><path d="M498.4 277.4c-6.7 22.4-31.9 51.6-58.5 52-23.8.4-27.8-14.4-45.3-10.1-3.3.8-6.4 2.2-9.3 4.1-10.4 6.7-20.2 9.5-29.1 9.9-15.3.6-28.2-6.1-38-13.4-3.1-2.3-6.5-4-10-5.2-3.5-1.2-7.2-1.7-11-1.6-2 0-4.1.3-6.1.7-10.8 2.2-24.5.7-36.5-3.9-4.9-1.9-9.6-4.4-13.7-7.4-4.5-3.2-8.2-7.1-10.8-11.6-5-5.1-13.3 16.8-27.9 21.9-.1 0-.2.1-.2.1-.4.1-.9.3-1.3.5-5.5 2.2-10.5 5.4-14.3 9.9-6 7.1-11.7 12.3-17 16-19.4 13.5-34.2 7.1-44.9-.7-9.2-6.6-20.9-8.3-31.5-4.5-71.5 26-113-38.3-83-75.3 21.8-27-19.4-28.7 4.2-75.1 17.4-34.1 45.3-26.9 55.3-41.8 10.1-14.8-1.5-33.5 25.6-56.4 24.6-20.8 37.7-4.3 56.6-11.5 19-7.2 21.6-51.5 95-52.3 73.4-.8 76.5 55 100.8 49.8 20.8-4.5 39.9 2.3 54.9 14.1 13.8 10.9 6.4 34.8 21.6 46.6 15.1 11.8 31.6 13.9 43.4 37.1 11.8 23.2-8 43 6.7 56.5 14.6 13.6 31.1 29.3 24.3 51.6z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Advanced</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Our custom, large-scale solution</p></span></a></li></ul></div><div class="gap-0 grid grid-rows-subgrid row-span-3 theme--green"><h3><a class="text-black grid gap-3 grid-cols-[1rem,1fr] h-4 items-center underline focus:outline-0 hover:text-dark focus:text-dark" href="/gb/publishers" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'For publishers', 'event_destination_url': '/gb/publishers' });"><svg class="w-4 h-4" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" fill="none"><path d="M3.5 12.5L12.5 12.5L12.5 3.5M3.5 3.5L12 12L3.5 3.5Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="font-semibold uppercase tracking-wide text-xs h-4 block">For publishers</span></a></h3><p class="mt-2 mb-8 text-sm/normal font-medium text-black/80 lg:mb-12">Create long-lasting partnerships with the world's leading brands by promoting their products and services to your audience.</p><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/gb/publishers/content-creator-influencer" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Content Creator or Influencer', 'event_destination_url': '/gb/publishers/content-creator-influencer' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M488.5 7.2c7.2 5.9 11.4 14.7 11.4 24.1v140.6c0 25.9-28 46.9-62.5 46.9s-62.5-21-62.5-46.9 28-46.9 62.5-46.9V69.4l-93.7 18.7v115c0 25.9-28 46.9-62.5 46.9s-62.5-21-62.5-46.9 28-46.9 62.5-46.9V62.6c0-14.9 10.5-27.7 25.1-30.7L462.6.7c9.1-1.9 18.6.6 25.9 6.5zM73 296.9l11.5-17.4c5.8-8.7 15.5-13.9 26-13.9h60.2c10.4 0 20.2 5.2 26 13.9l11.6 17.4H250c17.3 0 31.2 14 31.2 31.2v140.6c0 17.3-14 31.2-31.2 31.2H31.3C14 500 .1 486 .1 468.7V328.1c0-17.3 14-31.2 31.2-31.2H73zm114.5 101.5c0-25.9-21-46.9-46.9-46.9s-46.9 21-46.9 46.9 21 46.9 46.9 46.9 46.9-21 46.9-46.9z" /><path d="M136.5 214l94.1-97.5c27.3-28.3 25.9-75.1-4.4-101.4-27.3-22.9-67.3-18.5-91.7 6.3l-9.3 10.3-9.8-10.3C91.1-3.5 50.7-7.9 24.3 15-6.5 41.4-7.9 88.2 19.4 116.5L114 214c5.9 6.3 16.1 6.3 22.5 0zm325.8 39c-5.9-4.3-14-3.9-19.4.9l-125 109.3c-4.9 4.3-6.6 11.1-4.3 17.3 2.3 6.2 8.1 10.2 14.6 10.2h54.4l-37.5 87.6c-2.8 6.7-.7 14.5 5.2 18.7 5.9 4.2 14 3.9 19.4-.9l125-109.3c4.9-4.3 6.6-11.1 4.3-17.3-2.3-6.2-8.1-10.2-14.6-10.2H430l37.5-87.6c2.8-6.7.6-14.5-5.2-18.7z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Content Creator or Influencer</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Earn for sales you influence</p></span></a></li><li><a class="flex gap-4 group/link" href="/gb/publishers/editorial-media-sites" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Editorial & Media Sites', 'event_destination_url': '/gb/publishers/editorial-media-sites' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M387.2 16.2l-29.7 29.6 96.6 96.6 29.7-29.7c21.6-21.6 21.6-56.5 0-78.1l-18.5-18.4c-21.6-21.6-56.5-21.6-78.1 0zm-52 51.9L170.1 233.3c-6 6-10.7 13.4-13.3 21.6l-29.2 87.6c-2.9 8.5-.6 17.9 5.7 24.3 6.3 6.4 15.7 8.6 24.3 5.7l87.6-29.2c8.1-2.7 15.5-7.3 21.6-13.3l165.1-165.2-96.7-96.7z" fill="currentColor"/><path d="M0 152.7C0 100.4 42.4 58 94.7 58h94.7c17.5 0 31.6 14.1 31.6 31.6s-14.1 31.6-31.6 31.6H94.7c-17.5 0-31.6 14.1-31.6 31.6v252.6c0 17.5 14.1 31.6 31.6 31.6h252.6c17.5 0 31.6-14.1 31.6-31.6v-94.7c0-17.5 14.1-31.6 31.6-31.6s31.6 14.1 31.6 31.6v94.7c0 52.3-42.4 94.7-94.7 94.7H94.7C42.4 500 0 457.6 0 405.3V152.7z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Editorial & Media Sites</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Turn your traffic into revenue</p></span></a></li><li><a class="flex gap-4 group/link" href="/gb/publishers/technology-partner" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Technology Partner', 'event_destination_url': '/gb/publishers/technology-partner' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M250 347.2c0-69 56-125 125-125s125 56 125 125-56 125-125 125-125-55.9-125-125zm125-69.4c-7.6 0-13.9 6.3-13.9 13.9v41.7h-41.7c-7.6 0-13.9 6.2-13.9 13.9s6.3 13.9 13.9 13.9h41.7v41.7c0 7.6 6.2 13.9 13.9 13.9s13.9-6.2 13.9-13.9v-41.7h41.7c7.6 0 13.9-6.2 13.9-13.9s-6.3-13.9-13.9-13.9h-41.7v-41.7c0-7.7-6.3-13.9-13.9-13.9z" fill="currentColor"/><path d="M111.1 55.6v83.3H55.6V55.6c0-15.4 12.4-27.8 27.8-27.8s27.7 12.4 27.7 27.8zm166.7 0v83.3h-55.6V55.6c0-15.4 12.4-27.8 27.8-27.8s27.8 12.4 27.8 27.8zM0 194.4c0-15.4 12.4-27.8 27.8-27.8h277.8c15.4 0 27.8 12.4 27.8 27.8 0 2-.3 4-.6 5.9-63.8 18.4-110.5 77.2-110.5 146.9 0 9.9 1 19.5 2.7 28.9-9.6 4.4-19.9 7.8-30.5 10v58.3c0 15.4-12.4 27.8-27.8 27.8s-27.8-12.4-27.8-27.8v-58.3C75.5 373.3 27.8 317.2 27.8 250v-27.8C12.4 222.2 0 209.8 0 194.4z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Technology Partner</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Integrate your technology</p></span></a></li><li><a class="flex gap-4 group/link" href="/gb/publishers/other-partner-types" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Other Publisher Types', 'event_destination_url': '/gb/publishers/other-partner-types' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M0 187.5C0 153 28 125 62.5 125h125v343.7c0 17.3-14 31.2-31.2 31.2H93.8c-17.3 0-31.2-14-31.2-31.2v-125c-34.5 0-62.5-28-62.5-62.5v-93.7zm500 46.9c0 27.2-13.1 50.4-31.2 59v-118c18.1 8.6 31.2 31.8 31.2 59z" fill="currentColor"/><path d="M468.7 31.3c0-12.6-7.6-24-19.3-28.9S424.3.3 415.3 9.1l-42.6 42.7C325.9 98.7 262.3 125 196 125h-8.5v218.5h8.5c66.3 0 129.9 26.4 176.7 73.2l42.6 42.6c9 9 22.4 11.6 34.1 6.7s19.3-16.2 19.3-28.9V31.3z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Other Publisher Types</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Support for any publisher type</p></span></a></li><li><a class="flex gap-4 group/link" href="/gb/publishers/advertiser-directory" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Advertiser Directory', 'event_destination_url': '/gb/publishers/advertiser-directory' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M468.8 62.5c8.6 0 15.6 7 15.6 15.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6V78.1c-.1-8.6 7-15.6 15.6-15.6zm0 125c8.6 0 15.6 7 15.6 15.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6v-62.5c-.1-8.6 7-15.6 15.6-15.6zm15.6 140.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6v-62.5c0-8.6 7-15.6 15.6-15.6s15.6 7 15.6 15.6zm-375 31.3c0-43.2 35-78.1 78.1-78.1H250c43.2 0 78.1 35 78.1 78.1 0 8.6-7 15.6-15.6 15.6H125c-8.6 0-15.6-7-15.6-15.6zM218.8 125c34.5 0 62.5 28 62.5 62.5s-28 62.5-62.5 62.5-62.5-28-62.5-62.5 27.9-62.5 62.5-62.5z" fill="currentColor" /><path d="M15.6 62.5C15.6 28 43.7 0 78.1 0h281.2c34.5 0 62.5 28 62.5 62.5v375c0 34.5-28 62.5-62.5 62.5H78.1c-34.5 0-62.5-28-62.5-62.5v-375zm93.8 296.9c0 8.6 7 15.6 15.6 15.6h187.5c8.6 0 15.6-7 15.6-15.6 0-43.2-35-78.1-78.1-78.1h-62.5c-43.2-.1-78.1 34.9-78.1 78.1zM218.8 250c34.5 0 62.5-28 62.5-62.5s-28-62.5-62.5-62.5-62.5 28-62.5 62.5 27.9 62.5 62.5 62.5z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Advertiser Directory</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Browse thousands of advertisers on Awin</p></span></a></li></ul></div><div class="gap-0 grid grid-rows-subgrid row-span-3 theme--turquoise"><h3><a class="text-black grid gap-3 grid-cols-[1rem,1fr] h-4 items-center underline focus:outline-0 hover:text-dark focus:text-dark" href="/gb/agency" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'For agencies', 'event_destination_url': '/gb/agency' });"><svg class="w-4 h-4" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" fill="none"><path d="M3.5 12.5L12.5 12.5L12.5 3.5M3.5 3.5L12 12L3.5 3.5Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="font-semibold uppercase tracking-wide text-xs h-4 block">For agencies</span></a></h3><p class="mt-2 mb-8 text-sm/normal font-medium text-black/80 lg:mb-12">Have unlimited control for growing your clients’ businesses through Awin's database of partnerships, technologies and solutions.</p></div></div></div></div></li><li><button class="text-black w-full py-3 px-6 md:px-8 inline-flex items-center justify-between text-2xl font-medium lg:text-base whitespace-nowrap" x-on:click="selected == 1 ? selected = null : selected = 1" x-bind:class="selected == 1 && 'border-white/20 bg-white/10'" x-bind:aria-selected="selected == 1 ? 'true' : 'false'" x-bind:onclick="'gtag("event", "Website Event Click", { "event_id": "Section", "event_name": "NAVIGATION", "event_category": "HEADER_LINK", "event_label": "Resources" });'" type="button"><span>Resources</span><svg class="ml-2 w-2 transform lg:hidden" aria-hidden="true" width="8" height="12" viewBox="0 0 8 12" xmlns="http://www.w3.org/2000/svg" x-bind:class="selected == 1 ? '-rotate-90' : 'rotate-90'"><path d="M1.99997 0L0.589966 1.41L5.16997 6L0.589966 10.59L1.99997 12L7.99997 6L1.99997 0Z" fill="currentColor"></path></svg></button><div class="inset-x-0 z-0 w-full border-t bg-white py-6 lg:drop-shadow-dropdown aria-hidden:opacity-0 md:rounded-b-lg md:py-12 lg:absolute top-header" x-cloak x-show="selected == 1" x-transition.opacity="" x-bind:aria-hidden="selected == 1 ? 'false' : 'true'"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><div class="grid gap-8 md:grid-cols-3 md:gap-14"><div class="theme--blue-dark"><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/gb/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Market Insights', 'event_destination_url': '/gb/market-insights' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M54.1 53.1l37.5 25c8.6 5.8 10.9 17.4 5.2 26s-17.4 10.9-26 5.2l-37.5-25c-8.6-5.8-10.9-17.4-5.2-26s17.4-10.9 26-5.2zm412.5 31.3l-37.5 25c-8.6 5.8-20.2 3.4-26-5.2s-3.4-20.2 5.2-26l37.5-25c8.6-5.8 20.2-3.4 26 5.2s3.5 20.2-5.2 26zM18.8 175h50c10.4 0 18.8 8.4 18.8 18.8s-8.4 18.8-18.8 18.8h-50C8.4 212.5 0 204.2 0 193.8S8.4 175 18.8 175zm412.4 0h50c10.4 0 18.8 8.4 18.8 18.8s-8.4 18.8-18.8 18.8h-50c-10.4 0-18.8-8.4-18.8-18.8s8.5-18.8 18.8-18.8zM91.6 309.4l-37.5 25c-8.6 5.8-20.2 3.4-26-5.2s-3.4-20.2 5.2-26l37.5-25c8.6-5.8 20.2-3.4 26 5.2s3.5 20.2-5.2 26zm337.5-31.2l37.5 25c8.6 5.8 10.9 17.4 5.2 26s-17.4 10.9-26 5.2l-37.5-25c-8.6-5.8-10.9-17.4-5.2-26s17.4-10.9 26-5.2zM312.5 387.5c0 34.5-28 62.5-62.5 62.5s-62.5-28-62.5-62.5V350h125v37.5z" /><path d="M350.9 282.7c-15.5 21.2-31 42.5-38.4 67.3h-125c-7.5-24.9-23-46.2-38.4-67.3-4.1-5.5-8.1-11.1-12-16.7-15.5-22.3-24.5-49.3-24.5-78.4C112.5 111.6 174.1 50 250 50s137.5 61.6 137.5 137.5c0 29.1-9.1 56.2-24.5 78.4-3.9 5.6-8 11.2-12.1 16.8zm-163.4-95.2c0-34.5 28-62.5 62.5-62.5 6.9 0 12.5-5.6 12.5-12.5S256.9 100 250 100c-48.4 0-87.5 39.1-87.5 87.5 0 6.9 5.6 12.5 12.5 12.5s12.5-5.6 12.5-12.5z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Market 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fill="currentColor"/><path d="M62.5 62.5C62.5 28 90.5 0 125 0h156.2v125c0 17.3 14 31.2 31.2 31.2h125v281.2c0 34.5-28 62.5-62.5 62.5H125c-34.5 0-62.5-28-62.5-62.5V62.5zm265.6 234.4c0-51.8-42-93.8-93.8-93.8s-93.8 42-93.8 93.8 42 93.8 93.8 93.8c17.4 0 33.6-4.7 47.6-12.9l37.4 37.4c9.2 9.2 24 9.2 33.1 0 9.1-9.2 9.2-24 0-33.1L315 344.6c8.3-13.9 13-30.2 13.1-47.7zM234.4 250c25.9 0 46.9 21 46.9 46.9s-21 46.9-46.9 46.9-46.9-21-46.9-46.9 21-46.9 46.9-46.9z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Case Studies</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Real success stories from partner marketing</p></span></a></li><li><a class="flex gap-4 group/link" href="/gb/product-releases" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 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Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin-Win Marketing Podcast', 'event_destination_url': '/gb/awin-win-marketing-podcast' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M95.31 214.84V250c0 78.31 58.18 143 133.59 153.28v29.53h-42.19c-11.69 0-21.09 9.4-21.09 21.09s9.4 21.09 21.09 21.09h126.56c11.69 0 21.09-9.4 21.09-21.09s-9.4-21.09-21.09-21.09h-42.19v-29.53C346.49 393 404.67 328.31 404.67 250v-35.16c0-11.69-9.4-21.09-21.09-21.09s-21.09 9.4-21.09 21.09V250c0 62.14-50.36 112.5-112.5 112.5s-112.5-50.36-112.5-112.5v-35.16c0-11.69-9.4-21.09-21.09-21.09s-21.09 9.4-21.09 21.09z" fill="currentColor"/><path d="M165.63 109.37c0-46.58 37.79-84.38 84.38-84.38s84.38 37.79 84.38 84.38v140.62c0 46.58-37.79 84.38-84.38 84.38s-84.38-37.79-84.38-84.38V109.37z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin-Win Marketing Podcast</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Showing you how affiliate partnerships can always offer a win-win</p></span></a></li><li><a class="flex gap-4 group/link" href="/gb/power-100" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Power 100', 'event_destination_url': '/gb/power-100' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M176.6 370.9l-.4 25.6 141 1.8.4-25.6-141-1.8zm-.7 51.3l-.2 12.8c-.2 14.7 11.8 25.8 25.3 26l19.2.2-.2 12.8c-.2 14.2 11.1 25.8 25.3 26 14.2.2 25.8-11.1 26-25.3l.2-12.8 19.2.2c13.5.2 25.8-10.6 26-25.3l.2-12.8-141-1.8z" /><path d="M328.9 236.3h-.3c-3.6 2.5-7.7 4.1-12.2 4.7-9.1 1.3-16.8-5.2-21.4-17.6-4.8 2.5-9.7 4.8-14.6 6.8-7.2 3-13.9 5.2-20.5 6.7-6.1 1.4-12.2 2.2-17.9 2.4-2.5 1.3-5.2 2.2-7.9 2.7-9.6 1-16.9-4.9-21.1-17-7.8 4-15.1 7.4-22.2 10.3-4.7 1.9-9.3 3.6-13.9 5-.4.2-.7.4-1.1.5l-1.3.3c-3.5 1-7 1.9-10.3 2.6-8.9 1.8-18 2.8-27 2.8h-.2c-4 0-8-.2-12.4-.5 21.2 34.5 47.2 60.3 51.5 99.3l142.7 1.8c6-43.5 38.6-69.7 61.6-110.3l-51.5-.5z" fill="currentColor"/><path d="M123.4 234.1c10.5.9 20.6.8 29.9-.4 2.4-.3 4.9-.8 7.2-1.2.3-.1.6-.1.9-.2-.3-1.4-.5-3-.7-5-.1-1.2-.3-2.5-.5-4-2.4-17.8 2.2-53.7 4.2-68.3.2-1.6.5-3.6.8-5.7 1.3-8.9 3-21 2.3-27.5 0-.3-.3-.7-.5-1.1-.4-.6-.8-1.2-.9-2.1-.2-2.1 2.2-5.2 2.9-6.1.7-.9 3.3-3.9 5.4-4.1.7-.1 1.5 0 2.2.2.6.1 1.2.2 1.7.2h.3l.2.2c3.2 2.1 3.4 6.3 3.6 10.1.1 1 .1 1.9.2 2.7.9 9.4-.4 19.9-1.5 30.1-.3 3-.7 5.8-.9 8.5-.5 3.8-1 7.3-1.4 10.7-2.7 20.2-4.7 34.8-2.7 57.4 4.2-1.4 8.6-3 13-4.9 4.1-1.7 8.3-3.7 12.5-5.8 2.7-1.4 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10.7 3.8 12.4zm19.5-89.8c-1.9-9.8-6.9-17-12-17.4l.1.3-.1.2c-4.7 11.3-12.6 55.8-12.4 81.1 6.9-4.1 14.2-8.6 22.3-13.8 3.6-18.8 4.4-38.1 2.1-50.4z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Power 100</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Say hello to Awin's 2024 Power 100</p></span></a></li><li data-theme="yellow"><a class="flex gap-4 group/link" href="/events/thinktank-2025" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'ThinkTank Global 2025', 'event_destination_url': '/events/thinktank-2025' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M433 25c-11.6 0-22.1 4.7-29.7 12.3C395.7 44.9 391 55.4 391 67v88.5c0 25.7-20.8 46.5-46.5 46.5H73c-26.5 0-48 21.5-48 48s21.5 48 48 48h271.5c25.7 0 46.5 20.8 46.5 46.5V433c0 11.6 4.7 22.1 12.3 29.7 7.6 7.6 18.1 12.3 29.7 12.3 23.2 0 42-18.8 42-42V67c0-23.2-18.8-42-42-42zm0 55.9c-7.7 0-13.9-6.2-13.9-13.9s6.2-13.9 13.9-13.9 13.9 6.2 13.9 13.9-6.3 13.9-13.9 13.9z" /><path d="M433 25H67c-23.2 0-42 18.8-42 42 0 11.6 4.7 22.1 12.3 29.7C44.9 104.3 55.4 109 67 109h88.5c25.7 0 46.5 20.8 46.5 46.5V427c0 26.5 21.5 48 48 48s48-21.5 48-48V155.5c0-25.7 20.8-46.5 46.5-46.5H433c11.6 0 22.1-4.7 29.7-12.3C470.3 89.1 475 78.6 475 67c0-23.2-18.8-42-42-42zm0 55.9c-7.7 0-13.9-6.2-13.9-13.9s6.2-13.9 13.9-13.9 13.9 6.2 13.9 13.9-6.3 13.9-13.9 13.9z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">ThinkTank Global 2025</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Details about our annual event</p></span></a></li><li data-theme="orange"><a class="flex gap-4 group/link" href="/gb/faqs" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'FAQs', 'event_destination_url': '/gb/faqs' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M327 64.7c18.8 6.2 32.4 23.8 32.4 44.6v23.4c0 13-10.4 23.4-23.4 23.4H164.1c-13 0-23.4-10.4-23.4-23.4v-23.4c0-20.8 13.6-38.5 32.4-44.6C179.3 28 211.4 0 250 0s70.7 28 77 64.7zm-53.6 13.4c0-12.9-10.5-23.4-23.4-23.4s-23.4 10.5-23.4 23.4 10.5 23.4 23.4 23.4 23.4-10.4 23.4-23.4zM165.8 239.6c7.7-21.8 28.4-36.4 51.6-36.4h56.9c34.1 0 61.6 27.6 61.6 61.6 0 22.1-11.8 42.5-31 53.5l-31.5 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'true' : 'false'" x-bind:onclick="'gtag("event", "Website Event Click", { "event_id": "Section", "event_name": "NAVIGATION", "event_category": "HEADER_LINK", "event_label": "Company" });'" type="button"><span>Company</span><svg class="ml-2 w-2 transform lg:hidden" aria-hidden="true" width="8" height="12" viewBox="0 0 8 12" xmlns="http://www.w3.org/2000/svg" x-bind:class="selected == 2 ? '-rotate-90' : 'rotate-90'"><path d="M1.99997 0L0.589966 1.41L5.16997 6L0.589966 10.59L1.99997 12L7.99997 6L1.99997 0Z" fill="currentColor"></path></svg></button><div class="inset-x-0 z-0 w-full border-t bg-white py-6 lg:drop-shadow-dropdown aria-hidden:opacity-0 md:rounded-b-lg md:py-12 lg:absolute top-header" x-cloak x-show="selected == 2" x-transition.opacity="" x-bind:aria-hidden="selected == 2 ? 'false' : 'true'"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><div class="grid gap-8 md:grid-cols-3 md:gap-14"><div class="theme--yellow"><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/gb/about-us" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'About Awin', 'event_destination_url': '/gb/about-us' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M70.1 365.8l179.9 36 179.9-36c11.7-2.3 20.1-12.6 20.1-24.5V71.8l20.1-4c15.5-3.1 29.9 8.7 29.9 24.5v286.6c0 12-8.4 22.2-20.1 24.5L250 449.3l-229.9-46C8.4 401 0 390.7 0 378.8V92.3c0-15.8 14.5-27.6 29.9-24.5l20.1 4v269.5c0 12 8.4 22.2 20.1 24.5z" fill="currentColor"/><path d="M50 341.3c0 12 8.4 22.2 20.1 24.5l167.4 33.4v-325L78.6 51C63.5 48.8 50 60.5 50 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", "url": "https://www.awin.com/gb/how-to-use-awin/automated-engagement-triggers", "image": { "@type": "ImageObject", "url": "https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/g_faces,w_600,c_fill,ar_2:1/v1673518780/awin-website/market-insight-posts/thumbnail/cplje9d4he4vhnggelch.png" }, "datePublished": "2023-01-12T10:19:29T+00:0012", "dateModified": "2024-02-23T23:15:55.521Z", "author": { "@type": "Person", "name": "Edward Chaput de Saintonge" }, "publisher": { "@type": "Organization", "name": "Awin", "url": "https://www.awin.com/", "logo": { "@type": "ImageObject", "url": "https://www.awin.com/images/logo-awin-black.svg", "width": "178", "height": "80" } } }</script><article class="py-20 lg:pt-49 lg:pb-25"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><div class="grid gap-6 lg:mb-20 lg:grid lg:grid-cols-12 lg:gap-8"> <div class="lg:col-span-8 lg:col-start-3"><h1 class="[&>span]:font-semibold text-4xl lg:text-5xl font-extralight mb-3" data-component="component-heading">Build stronger relationships and nurture under-performing partners with automated Engagement Triggers</h1><p class="text-sm mb-5">Written by <span>Edward Chaput de Saintonge on </span><time datetime="2023-01-12T10:19:29T+00:0012">12th Jan 2023.</time><span class="before:content-["_·_"]">3 minute read</span></p><div class="[&>span]:font-semibold text-2xl font-extralight mb-8" data-component="component-heading"><p><span class="TextRun SCXW140224688 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW140224688 BCX0">Send the right mail to the right publishers at the right time</span><span class="NormalTextRun SCXW140224688 BCX0">.</span></span><span class="EOP SCXW140224688 BCX0" data-ccp-props="{"201341983":0,"335559740":259}"> </span></p></div><div class="flex items-center mb-5"><h4 class="font-semibold text-base mr-2.5 flex-none">Share this</h4><ul class="flex flex-wrap"><li><a class="c-action" 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14.1982 10.0025 12.7017 10.0025C11.1813 10.0025 10.9233 11.189 10.9233 12.4135V17H8.11161V7.54225V7.54225Z" fill="currentColor"></path></svg></a></li></ul></div><div class="mb-5"><img class="rounded-2 w-full" alt="" src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto,w_940,h_660,c_fit/v1673518780/awin-website/market-insight-posts/image/d6uwbbwcgkuipkvosxdm.png"></div><div class="prose mb-20"><p><span data-contrast="auto">Building, developing and nurturing affiliate partnerships is fundamental to long-term, sustainable growth. While the recruitment process may end once a publisher accepts the invitation to join your programme, this is only the beginning of the relationship and that partner may need a fair amount of guidance or support to maximise the sales volume they can deliver. With the launch of Engagement Triggers, advertisers can now automate messaging from their affiliate programme, making partner communication easier, more strategic and performance-based.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><strong><span data-contrast="auto">What are Engagement Triggers?</span></strong><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Engagement Triggers are a means of sending a pre-defined piece of communication and are based on three variables – clicks, sales and commission earned. The message will only be sent once it has met the conditions of the trigger, for example creating a message to be sent when a publisher reaches 100 sales. Recipients of the message can also be defined by Publisher Tag and Publisher Type allowing for targeted, or even personalised, communication.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><strong><span data-contrast="auto">What can I use Engagement Triggers for?</span></strong><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Engagement Triggers are designed to help start a conversation with publishers who are overperforming, underperforming or stagnant. Using publisher performance data as triggers, there are multiple ways Engagement Triggers can be used:</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">High performing publishers are doing something right, reach out to congratulate them and see what further support they need to help them grow further. Perhaps a more favourable commission rate or some exclusive codes?</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Underperforming publishers may just need a little bit of help and guidance to start converting their traffic. Setting up triggers for underperformance lets you start that dialogue and find out why they’re seeing a decline in sales.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Depending on how proficient you are with Publisher Tags, you can start to apply triggers to new publishers on the programme (give them a ‘New’ Publisher Tag) and set up triggers to quickly engage these rising stars and ensure they grow to their full potential.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Reactivate publishers whose performance has stopped. Performance could have stopped for a variety of reasons from technical issues to a change in publisher focus. Engagement Triggers let you highlight any drop-offs as soon as they happen and get to the root cause of the problem.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></li> </ul> <p><span data-contrast="auto">You can set up as many Engagement Triggers as you like all of which can be defined by either clicks, sales or commission earned and targeted via Publisher Tag or Publisher Type. Engagement Triggers are created in the Communications Centre.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><strong><span data-contrast="auto">How do I use Engagement Triggers?</span></strong><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Engagement Triggers are built around templates. The template defines requirements that will trigger the sending of the specific post. For example, this could be when a publisher reaches 100 sales. You can build templates within the Communications Centre and there is no limit to how you use them.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">When you create an email in the Communications Centre, you will have the option to either send that piece of communication straight away to the defined recipients or you can decide to use Engagement Triggers by selecting the appropriate template. If Engagement Triggers are used with the above example, the piece of communication would only be sent when the condition is met, in this case when a publisher reaches 100 sales. Of course you can define which publishers will qualify to receive this post with Publisher Tags or Publisher Type.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><strong><span data-contrast="auto">Who can use Engagement Triggers?</span></strong><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Engagement Triggers are available for all advertisers to use right away. If you have any questions then please contact your account contact or raise a support ticket, alternatively you can check out our </span><a href="https://advertiser-success.awin.com/s/article/How-do-I-set-up-and-use-Engagement-Triggers?language=en_GB"><span data-contrast="none">Advertiser Success Centre article</span></a><span data-contrast="auto">.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p></div><div itemprop="copyrightHolder" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Awin"><meta itemprop="url" content="https://www.awin.com/"><div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.awin.com/images/logo-awin-black.svg"><meta itemprop="width" content="177"><meta itemprop="height" content="90"></div><meta itemprop="sameAs" content="https://www.linkedin.com/company/awin-global"><meta itemprop="sameAs" content="https://twitter.com/UK_Awin"><meta 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last:border-none last:pb-0"><div class="lg:col-span-4"><a class="underline" href="/gb/publishers" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'For publishers', 'event_destination_url': '/gb/publishers' });"><h6 class="text-xxs uppercase tracking-widest font-semibold mb-2">For publishers</h6></a><div class="text-xs font-medium"><p>Create long-lasting partnerships with the world's leading brands by promoting their products and services to your audience.</p></div></div><nav class="text-xs font-medium lg:col-span-5 lg:col-start-6"><ul class="grid gap-x-6 gap-y-2 grid-cols-2 lg:grid-cols-5 lg:gap-x-8"><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/gb/publishers/content-creator-influencer" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Content 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'event_category': 'FOOTER_LINK', 'event_label': 'For agencies', 'event_destination_url': '/gb/agency' });"><h6 class="text-xxs uppercase tracking-widest font-semibold mb-2">For agencies</h6></a><div class="text-xs font-medium"><p>Have unlimited control for growing your clients’ businesses through Awin's database of partnerships, technologies and solutions.</p></div></div><nav class="text-xs font-medium lg:col-span-5 lg:col-start-6"><ul class="grid gap-x-6 gap-y-2 grid-cols-2 lg:grid-cols-5 lg:gap-x-8"></ul></nav></div></div></section><section class="grid gap-3 border-t py-8 md:gap-8 md:grid-cols-12"><div class="md:col-span-2"><h5 class="text-xxs font-semibold tracking-widest uppercase text-primary">Resources</h5></div><div class="md:col-span-10 lg:grid-cols-10"><div class="grid gap-8 lg:grid-cols-10 border-b pb-8 mb-8 last:mb-0 last:border-none last:pb-0"><div class="lg:col-span-4"><div class="prose-p:text-xs font-medium"><p>Whether you're a publisher or advertiser, we have a variety of resources to help you make the most of affiliate and partner marketing.</p></div></div><nav class="text-xs font-medium lg:col-span-5 lg:col-start-6"><ul class="grid gap-x-6 gap-y-2 grid-cols-2 lg:grid-cols-5 lg:gap-x-8"><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/gb/market-insights">Market Insights</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/gb/case-studies">Case Studies</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/gb/product-releases">Product Releases</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="https://advertiser-success.awin.com/s/?language=en_US">Advertiser Success Center</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="https://success.awin.com/s/?language=en_US">Partner Success Center</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" 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community of people, we aim to humanise marketing technology by providing solutions that deliver sustainable growth for all.</p></div></div><nav class="text-xs font-medium lg:col-span-5 lg:col-start-6"><ul class="grid gap-x-6 gap-y-2 grid-cols-2 lg:grid-cols-5 lg:gap-x-8"><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/gb/about-us">About Awin</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/gb/news-and-events">Newsroom</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/gb/events-hub">Global Events Calendar</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/gb/careers">Careers</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/gb/privacy">Privacy</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/gb/publisher-terms">Publisher Terms</a></li><li class="lg:odd:col-span-2 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href="/be/marktinzichten" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'BE', 'event_destination_url': '/be/marktinzichten' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1508920980/awin-website/flags/image/kjgfrn93yorjv5riw2vi.png" loading="lazy" alt="België" width="38" height="30"></div><span>België</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/br/insights-de-mercado" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'BR', 'event_destination_url': '/br/insights-de-mercado' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030196/awin-website/flags/image/ulzzoark4oit1sgyxnuv.png" loading="lazy" alt="Brasil" width="38" height="30"></div><span>Brasil</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ca/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'CA', 'event_destination_url': '/ca/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030188/awin-website/flags/image/wbfwu1ccmddtbljai1gp.png" loading="lazy" alt="Canada" width="38" height="30"></div><span>Canada</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/de/markteinblicke" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'DE', 'event_destination_url': '/de/markteinblicke' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030173/awin-website/flags/image/eodbffqc9jspdak75g5j.png" loading="lazy" alt="Deutschland" width="38" height="30"></div><span>Deutschland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/es/informacion-del-mercado" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'ES', 'event_destination_url': '/es/informacion-del-mercado' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030109/awin-website/flags/image/gnfpp9qntrlcii33mgxi.png" loading="lazy" alt="España" width="38" height="30"></div><span>España</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/fr/tendances-marche" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'FR', 'event_destination_url': '/fr/tendances-marche' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030180/awin-website/flags/image/ucjujhzxsuepqm9kht0n.png" loading="lazy" alt="France" width="38" height="30"></div><span>France</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ie/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'IE', 'event_destination_url': '/ie/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030164/awin-website/flags/image/vot0haucvic4abd0smjh.png" loading="lazy" alt="Ireland" width="38" height="30"></div><span>Ireland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/it/market-insight" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'IT', 'event_destination_url': '/it/market-insight' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030157/awin-website/flags/image/prlh40hbeu6xn0taujim.png" loading="lazy" alt="Italia" width="38" height="30"></div><span>Italia</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/nl/marktinzichten" onclick="gtag('event', 'Website Event Click', { 'event_id': 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