Marketing Software by Salesforce Marketing Cloud

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","link":{"typeOptions":{"kind":"standard"},"variant":"text","label":"Request a call","url":"/ap/form/contact/contactme-marketing-cloud/?d=pb","target":"_blank","ariaLabel":""},"kind":"card_contactus","id":"1679672709319_hhx"},{"icon":{"src":"https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg"},"headline":"Stay up to date.","description":"Get the latest research, industry insights, and product news delivered straight to your inbox.","link":{"label":"Sign up for newsletter","variant":"text","url":"/ap/form/other/blog-newsletter/?d=pb","target":"_blank","ariaLabel":""},"kind":"card_contactus","id":"1679672709324_g6f"}],"path":"/marketing","urlLoc":"ap","curHref":"/ap/marketing/?d=pc3-img-marketing&bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-ap"},{"id":"1685660859507_zth","name":"sf/faq","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","headline":"Salesforce Marketing Cloud FAQ","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"tab_items":[{"label":"FAQ","kind":"card_faq-category","id":"1685660859617_936","content":[{"kind":"accordion_group","id":"1724744459585_11k8","accordions":[{"headline":"What is Salesforce Marketing Cloud?","description":"<p>Salesforce Marketing Cloud is an <a href=\"/ap/marketing/ai/guide/\" target=\"_self\">AI-powered</a>, cloud-based <a href=\"/ap/marketing/what-is-digital-marketing/\" target=\"_self\">digital marketing</a> platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalised messages, track campaign performance, engage leads and accounts, and optimise strategies based on real-time insights. It helps make every moment count to drive customer loyalty and more effective marketing outcomes.</p>\n","kind":"card_faq-qna","id":"1685660859682_sqq"},{"headline":"What does Marketing Cloud do?","description":"<p>Marketing Cloud help you make every moment count with the power of AI, data, and CRM. Marketing Cloud offers a connected suite of tools, natively built on the #1 CRM, for unifying and activating first-party customer data, managing and automating <a href=\"/ap/marketing/campaigns/\" target=\"_self\">marketing campaigns</a> across various channels, including email, ads, mobile, and web, delivering real-time personalisation, connecting <a href=\"/ap/marketing/lead-generation-guide/\" target=\"_self\">lead generation</a> and <a href=\"/ap/marketing/account-based-marketing-guide/\" target=\"_self\">account-based marketing (ABM)</a>, and automating performance and spend insights to maximise efficient growth.</p>\n","kind":"card_faq-qna","id":"1714516701226_wlk"},{"headline":"What are the components of Marketing Cloud?","description":"<p>The Salesforce Marketing Cloud is comprised of 5 main capability areas for marketers. Each component focuses on specific aspects of digital marketing and collectively forms a comprehensive suite of tools to manage and optimise marketing efforts. The key products within Marketing Cloud into Data Cloud for Marketing (<a href=\"/ap/marketing/data/what-is-a-customer-data-platform/\" target=\"_self\">customer data platform</a>), Personalisation (real-time next best actions), Engagement (<a href=\"/ap/marketing/email/\" target=\"_blank\">email</a>, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), and Intelligence (performance insights, analytics and reporting).</p>\n","kind":"card_faq-qna","id":"1714516739542_18r8"},{"headline":"What is marketing software?","description":"<p>Marketing software is a suite of tools and capabilities to help businesses manage and optimise their marketing efforts across various channels. Salesforce Marketing Cloud allows businesses to create, automate, and <a href=\"/ap/marketing/personalization/guide/\" target=\"_self\">personalise</a> marketing campaigns using email, social media, mobile messaging, advertising, and web channels. It offers features such as unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics, and customer journey mapping. The software integrates with Salesforce CRM via Salesforce Data Cloud, enabling native data synchronisation and a unified view of customer interactions. Salesforce Marketing Cloud empowers businesses with the tools they need to engage customers effectively, deliver personalised experiences, and drive better marketing outcomes.</p>\n","kind":"card_faq-qna","id":"1714516824520_mkc"},{"headline":"What are the benefits of marketing software?","description":"<p>Marketing software offers numerous benefits to businesses, including <a href=\"/ap/marketing/automation/guide/\" target=\"_self\">automation</a> of tasks, improved productivity, personalised customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalised interactions and targeted messaging. With powerful <a href=\"/ap/marketing/analytics/guide/\" target=\"_self\">analytics</a>, businesses can gain valuable insights to optimise their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.</p>\n","kind":"card_faq-qna","id":"1714516895050_jli"},{"headline":"Does my business need marketing software?","description":"<p>If you run marketing campaign across multiple channels, marketing software can greatly benefit your business through automation, personalisation, and data-driven decision-making. Marketing software streamlines processes, improves productivity, enables personalised customer experiences, and provides valuable insights for optimising marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and goals to determine which marketing software is most valuable to your business objectives.</p>\n","kind":"card_faq-qna","id":"1714516914051_rga"},{"headline":"How do I choose the right marketing software?","description":"<p>Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.</p>\n","kind":"card_faq-qna","id":"1714516930436_d43"}]}]}],"path":"/marketing","urlLoc":"ap","curHref":"/ap/marketing/?d=pc3-img-marketing&bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-ap"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=ap search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-ap/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-ap/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1689007991624_vtv" data-blade-position="1" data-blade-name="sf/notification" data-blade-variant="notification" data-blade-source="www" data-blade-type="blade"> <section id="1689007991624_vtv" class="relative notification--blade notification--blade--image-standard" style="background-color:#032D60" > <article data-module-id="1689007991624_vtv" data-module-name="The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide." data-module-position="1" data-module-type="headline"> <div class="notification__content-wrapper"> <div class="notification__text-wrapper"> <p class="notification__text" style="color: rgb(255, 255, 255)">The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide.</p> <a class="notification__link pbc_link--bold" href="https://www.salesforce.com/ap/resources/research-reports/state-of-marketing/" target="_blank" style="color: rgb(255, 255, 255)"> Learn more </a> </div> </div> </article> </section> </div><div data-blade-id="1717484487827_19g5" data-blade-position="2" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1717484487827_19g5"] .headline strong { color: #0D9DDA !important; font-weight: inherit; } </style> <section id="1717484487827_19g5" class="relative marquee--blade marquee--right-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1717484487827_19g5" data-module-name="Build lasting relationships that drive growth with Marketing Cloud." data-module-position="1" data-module-type="headline"> <div class="video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="sKGK4WrU1C88kMYNpfdwtx" > <pbc-vidyard-analytics slot="analytics" video-uuid="sKGK4WrU1C88kMYNpfdwtx" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <h1 class="headline marquee__headline--standard" style=" "> Build lasting relationships that drive growth with Marketing Cloud. </h1> <div class="blade__description"> <p>Action all your data faster with unified profiles and analytics. 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Personalise content and offers across every customer touchpoint.</p> </div> </header> <div class="cta_container flex flex--right ctas__2"> <pbc-button class="cta_button__wrapper" data-link-text="Watch demo" data-link-url="https://www.salesforce.com/ap/form/demo/crm-marketing-demo/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch demo of Marketing Cloud." href="https://www.salesforce.com/ap/form/demo/crm-marketing-demo/?d=pb" target="_blank" rel="noopener" > Watch demo </a> </pbc-button> <pbc-button class="cta_button__wrapper" data-link-text="Explore AI" data-link-url="https://www.salesforce.com/ap/marketing/ai/" data-link-type="secondary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Go to Marketing AI" label="Explore AI" href="https://www.salesforce.com/ap/marketing/ai/" target="_self" rel="noopener" > Explore AI </a> </pbc-button> </div> 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class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Say hello to Agentforce Marketing Agents </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>Save time and scale 1:1 personalisation with trusted AI Agents to help analyse, generate and continuously optimise campaigns based on your defined business goals.</p> </div> </header> <div class="cta_container flex flex--full_height ctas__2"> <pbc-button class="cta_button__wrapper" data-link-text="Watch Demo" data-modal-trigger="open" data-link-type="modal link" data-link-url="modal" data-modal-target="modal_10425" > <a role="button" tabindex="0" class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch Demo: Say hello to Agentforce Marketing Agents" target="_self" rel="noopener" > Watch Demo </a> </pbc-button> <pbc-button class="cta_button__wrapper" data-link-text="Learn More" 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href="https://www.salesforce.com/resources/customer-stories/formula1-personalized-content-fan-engagement/" class="card__logomark__link" target="_self" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/formula-one.jpg?w=320" class="card__logomark__image" alt="Formula 1 logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/formula-one.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/formula-one.jpg?resize=300,169 300w" height="auto" width="auto"/> </a> </div> </div> <div class="logo-block logo-block--4 logo-block--card_logomark" data-module-id="1701291416238_40m" data-module-track-impressions="" data-module-name="Williams-Sonoma Inc Logo" data-module-position="4" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a 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loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/logo-marketing-category-logo-background.jpg?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/logo-marketing-category-logo-background.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/logo-marketing-category-logo-background.jpg?resize=300,94 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/logo-marketing-category-logo-background.jpg?resize=768,240 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/logo-marketing-category-logo-background.jpg?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/logo-marketing-category-logo-background.jpg?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/logo-marketing-category-logo-background.jpg?resize=2048,640 2048w" width="100%"/> </div> <svg class="background__contour background__contour--overlap" viewBox="0 0 1440 98" fill="none"> <path d="M0 99C222.344 35.8084 466.507 0 720 0C974.953 0 1216.61 35.1147 1440 99H0Z" fill="white"/> </svg> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1717484367444_13wj" data-blade-position="5" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1717484367444_13wj" class="relative nup--blade layout--3 nup--card_statistic" > <div class="container container--min-spacing-bottom container--min-spacing-top background__present"> <div class="grid grid_main nup nup__3 nup__gridThree"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Here’s what sets Marketing Cloud apart. </h2> <div class="blade__description pbc-g-text-body-1-2 pbc-g-text-body-1-2-ul-checkmark-spacing"> <p>No matter your tech stack, size or industry, Marketing Cloud can help you deliver exceptional customer-driven relationships. Only Salesforce connects every department and every moment across the entire customer relationship.</p> </div> </header> <div class="cards"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1717484367402_19fy" data-module-position="1" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 28 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increase in overall marketing ROI </div> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1717484367406_wq4" data-module-position="2" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 27 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increase in customer lifetime value </div> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1717484367412_1a3s" data-module-position="3" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 31 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increase in customer engagement </div> </div> </div> </div> </article> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1696294513013_e7u" data-blade-position="6" data-blade-name="sf/footnote" data-blade-variant="footnote" data-blade-source="www" data-blade-type="blade"> <section id="1696294513013_e7u" class="relative footnote--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main footnote--center"> <div class="footnote__text "> <p>*Salesforce Customer Success Metrics</p> </div> </article> </div> </section> </div><div data-blade-id="1725852122830_i8w" data-blade-position="7" data-blade-name="sf/productportfolio" data-blade-variant="productportfolio" data-blade-source="www" data-blade-type="blade"> <section id="1725852122830_i8w" class="relative productportfolio--blade layout-- productportfolio--product_category_group" > <div class="container background__present"> <div class="grid grid_main productportfolio productportfolio__ productportfolio__gridThree"> <header class="productportfolio__blade-heading text--center"> <h2 class="headline" style=" "> Discover why Marketing Cloud is the #1 marketing platform. </h2> </header> <div class="select section--category-select"> <select id="1725852122830_i8w-category-select" name="1725852122830_i8w-category-select" autocomplete="off" aria-label="Select product category" data-module-id="1725852122830_i8w-category-select" data-module-name="" data-module-position="0" data-module-type="dropdown" data-module-track-impressions="true" data-module-track-clicks="true" data-id=""> <option value="1714717388021_11k1" data-link-text="Actionable data from any source" data-link-type="dropdown" data-link-elementType="text">Actionable data from any source</option> <option value="1725852122816_bcy" data-link-text="AI that deploys smarter campaigns" data-link-type="dropdown" data-link-elementType="text">AI that deploys smarter campaigns</option> <option value="1725852122824_7s4" data-link-text="Personalisation across the #1 AI CRM" data-link-type="dropdown" data-link-elementType="text">Personalisation across the #1 AI CRM</option> </select> </div> <div class="multiple--category cards section--secondary"> <div class="product_category--container"> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1714717388021_11k1" data-module-id="1714717388021_11k1" data-module-type="card_product-category" data-module-position="1" data-module-name="Actionable data from any source"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Actionable data from any source</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1714717388021_11k1" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1725852122808_ik2" aria-label="slide 1 of 2" role="group" data-module-position="2" data-module-type="card_productaddon" data-module-name="Customer Data Platform" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/marketing/data/" data-link-text="Customer Data Platform" data-link-url="https://www.salesforce.com/ap/marketing/data/" data-link-type="header" target=""> Customer Data Platform </a> </h3> <div class="card__description"> <p>Drive growth with faster access to centralised data that's seamlessly activated to any channel.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/ap/marketing/data/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Customer Data Platform" href="https://www.salesforce.com/ap/marketing/data/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1725852122810_tfu" aria-label="slide 2 of 2" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Marketing Analytics" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/marketing/analytics/" data-link-text="Marketing Analytics" data-link-url="https://www.salesforce.com/ap/marketing/analytics/" data-link-type="header" target=""> Marketing Analytics </a> </h3> <div class="card__description"> <p>Optimise campaigns and spend with unified marketing performance data and AI insights.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/ap/marketing/analytics/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Analytics" href="https://www.salesforce.com/ap/marketing/analytics/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1725852122816_bcy" data-module-id="1725852122816_bcy" data-module-type="card_product-category" data-module-position="4" data-module-name="AI that deploys smarter campaigns"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">AI that deploys smarter campaigns</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1725852122816_bcy" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1725852122812_cm3" aria-label="slide 1 of 3" role="group" data-module-position="5" data-module-type="card_productaddon" data-module-name="Marketing AI" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/marketing/ai/" data-link-text="Marketing AI" data-link-url="https://www.salesforce.com/ap/marketing/ai/" data-link-type="header" target=""> Marketing AI </a> </h3> <div class="card__description"> <p>Optimise every step of the campaign process with trusted, purpose-built AI.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/ap/marketing/ai/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing AI" href="https://www.salesforce.com/ap/marketing/ai/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1725852122814_32v" aria-label="slide 2 of 3" role="group" data-module-position="6" data-module-type="card_productaddon" data-module-name="Marketing Cloud Engagement" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/marketing/engagement/" data-link-text="Marketing Cloud Engagement" data-link-url="https://www.salesforce.com/ap/marketing/engagement/" data-link-type="header" target=""> Marketing Cloud Engagement </a> </h3> <div class="card__description"> <p>Increase conversion with relevant engagement across email, mobile, ads, and web.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/ap/marketing/engagement/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Engagement." href="https://www.salesforce.com/ap/marketing/engagement/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1725852122815_s1e" aria-label="slide 3 of 3" role="group" data-module-position="7" data-module-type="card_productaddon" data-module-name="B2B Marketing Automation" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/marketing/b2b-automation/" data-link-text="B2B Marketing Automation" data-link-url="https://www.salesforce.com/ap/marketing/b2b-automation/" data-link-type="header" target=""> B2B Marketing Automation </a> </h3> <div class="card__description"> <p>Grow revenue by aligning marketing and sales around every account.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/ap/marketing/b2b-automation/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about marketing automation" href="https://www.salesforce.com/ap/marketing/b2b-automation/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1725852122824_7s4" data-module-id="1725852122824_7s4" data-module-type="card_product-category" data-module-position="8" data-module-name="Personalisation across the #1 AI CRM"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Personalisation across the #1 AI CRM</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1725852122824_7s4" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1725852122818_b8" aria-label="slide 1 of 3" role="group" data-module-position="9" data-module-type="card_productaddon" data-module-name="Personalisation" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/marketing/personalization/" data-link-text="Personalisation" data-link-url="https://www.salesforce.com/ap/marketing/personalization/" data-link-type="header" target=""> Personalisation </a> </h3> <div class="card__description"> <p>Drive ROI across your marketing programs with cross-channel personalisation.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/ap/marketing/personalization/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing personalisation" href="https://www.salesforce.com/ap/marketing/personalization/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1725852122821_1cqy" aria-label="slide 2 of 3" role="group" data-module-position="10" data-module-type="card_productaddon" data-module-name="Customer Loyalty" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/marketing/loyalty-management/" data-link-text="Customer Loyalty" data-link-url="https://www.salesforce.com/ap/marketing/loyalty-management/" data-link-type="header" target=""> Customer Loyalty </a> </h3> <div class="card__description"> <p>Increase profitability and loyalty with better engagement and personalised rewards.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/ap/marketing/loyalty-management/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Customer Loyalty" href="https://www.salesforce.com/ap/marketing/loyalty-management/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1725852122822_z8d" aria-label="slide 3 of 3" role="group" data-module-position="11" data-module-type="card_productaddon" data-module-name="Marketing for Small Business" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/small-business/marketing/" data-link-text="Marketing for Small Business" data-link-url="https://www.salesforce.com/ap/small-business/marketing/" 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See why." data-link-url="https://www.salesforce.com/ap/resources/research-reports/state-of-marketing/" data-link-type="header" target="_self"> AI is marketers’ #1 priority and challenge. 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"> Salesforce Marketing Cloud FAQ </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1685660859507_zth" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1685660859682_sqq" data-module-name="What is Salesforce Marketing Cloud?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685660859507_zth-11" class="accordion__trigger" id="accordion1685660859507_zth-11" aria-label="What is Salesforce Marketing Cloud?"> <span class="accordion__title relative"> What is Salesforce Marketing Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-11" id="rel1685660859507_zth-11"> <div class="accordion__description"> <p>Salesforce Marketing Cloud is an <a href="/ap/marketing/ai/guide/" target="_self">AI-powered</a>, cloud-based <a href="/ap/marketing/what-is-digital-marketing/" target="_self">digital marketing</a> platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalised messages, track campaign performance, engage leads and accounts, and optimise strategies based on real-time insights. It helps make every moment count to drive customer loyalty and more effective marketing outcomes.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1714516701226_wlk" data-module-name="What does Marketing Cloud do?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-12" class="accordion__trigger" id="accordion1685660859507_zth-12" aria-label="What does Marketing Cloud do?"> <span class="accordion__title relative"> What does Marketing Cloud do? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-12" id="rel1685660859507_zth-12"> <div class="accordion__description"> <p>Marketing Cloud help you make every moment count with the power of AI, data, and CRM. Marketing Cloud offers a connected suite of tools, natively built on the #1 CRM, for unifying and activating first-party customer data, managing and automating <a href="/ap/marketing/campaigns/" target="_self">marketing campaigns</a> across various channels, including email, ads, mobile, and web, delivering real-time personalisation, connecting <a href="/ap/marketing/lead-generation-guide/" target="_self">lead generation</a> and <a href="/ap/marketing/account-based-marketing-guide/" target="_self">account-based marketing (ABM)</a>, and automating performance and spend insights to maximise efficient growth.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1714516739542_18r8" data-module-name="What are the components of Marketing Cloud?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-13" class="accordion__trigger" id="accordion1685660859507_zth-13" aria-label="What are the components of Marketing Cloud?"> <span class="accordion__title relative"> What are the components of Marketing Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-13" id="rel1685660859507_zth-13"> <div class="accordion__description"> <p>The Salesforce Marketing Cloud is comprised of 5 main capability areas for marketers. Each component focuses on specific aspects of digital marketing and collectively forms a comprehensive suite of tools to manage and optimise marketing efforts. The key products within Marketing Cloud into Data Cloud for Marketing (<a href="/ap/marketing/data/what-is-a-customer-data-platform/" target="_self">customer data platform</a>), Personalisation (real-time next best actions), Engagement (<a href="/ap/marketing/email/" target="_blank">email</a>, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), and Intelligence (performance insights, analytics and reporting).</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1714516824520_mkc" data-module-name="What is marketing software?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-14" class="accordion__trigger" id="accordion1685660859507_zth-14" aria-label="What is marketing software?"> <span class="accordion__title relative"> What is marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-14" id="rel1685660859507_zth-14"> <div class="accordion__description"> <p>Marketing software is a suite of tools and capabilities to help businesses manage and optimise their marketing efforts across various channels. Salesforce Marketing Cloud allows businesses to create, automate, and <a href="/ap/marketing/personalization/guide/" target="_self">personalise</a> marketing campaigns using email, social media, mobile messaging, advertising, and web channels. It offers features such as unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics, and customer journey mapping. The software integrates with Salesforce CRM via Salesforce Data Cloud, enabling native data synchronisation and a unified view of customer interactions. Salesforce Marketing Cloud empowers businesses with the tools they need to engage customers effectively, deliver personalised experiences, and drive better marketing outcomes.</p> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1714516895050_jli" data-module-name="What are the benefits of marketing software?" data-module-position="5" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-15" class="accordion__trigger" id="accordion1685660859507_zth-15" aria-label="What are the benefits of marketing software?"> <span class="accordion__title relative"> What are the benefits of marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-15" id="rel1685660859507_zth-15"> <div class="accordion__description"> <p>Marketing software offers numerous benefits to businesses, including <a href="/ap/marketing/automation/guide/" target="_self">automation</a> of tasks, improved productivity, personalised customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalised interactions and targeted messaging. With powerful <a href="/ap/marketing/analytics/guide/" target="_self">analytics</a>, businesses can gain valuable insights to optimise their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.</p> </div> </section> </div> <div class="accordion__item accordion__item-6 " data-module-id="1714516914051_rga" data-module-name="Does my business need marketing software?" data-module-position="6" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-16" class="accordion__trigger" id="accordion1685660859507_zth-16" aria-label="Does my business need marketing software?"> <span class="accordion__title relative"> Does my business need marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-16" id="rel1685660859507_zth-16"> <div class="accordion__description"> <p>If you run marketing campaign across multiple channels, marketing software can greatly benefit your business through automation, personalisation, and data-driven decision-making. Marketing software streamlines processes, improves productivity, enables personalised customer experiences, and provides valuable insights for optimising marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and goals to determine which marketing software is most valuable to your business objectives.</p> </div> </section> </div> <div class="accordion__item accordion__item-7 " data-module-id="1714516930436_d43" data-module-name="How do I choose the right marketing software?" data-module-position="7" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-17" class="accordion__trigger" id="accordion1685660859507_zth-17" aria-label="How do I choose the right marketing software?"> <span class="accordion__title relative"> How do I choose the right marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-17" id="rel1685660859507_zth-17"> <div class="accordion__description"> <p>Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div> </main> <section class="pbc-modals-wrapper"> <div class="pbc-post-wrapper"> <div id="modal_10425" class="modal " role="dialog" aria-modal="true" aria-label="modal dialog"> <div class="modal-dialog grid grid_main" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="btnClose" data-modal-trigger="close" data-modal-target="modal_10425" aria-label="Close dialog"> <span class="close" aria-hidden="true"></span> </button> </div> <div class="modal-body"> <div data-blade-id="1725561173810_pxh" data-blade-position="1" data-blade-name="sf/videoblade" data-blade-variant="videoblade" data-blade-source="www" data-blade-type="blade"> <section id="1725561173810_pxh" class="relative video--blade video---image" > <div class="container"> <article class="grid grid_main" data-module-track-impressions="" data-module-id="1725561173810_pxh" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="video__video-wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="1x8YyMnJGUqWTTYVSMKsPF" > <pbc-vidyard-analytics slot="analytics" video-uuid="1x8YyMnJGUqWTTYVSMKsPF" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> <div class="video__content"> <div class="video__time-wrapper hidden"></div> <h2 class="headline video__headline--large" style=" "> </h2> <div class="blade__description"> </div> </div> </article> </div> </section> </div> </div> </div> </div> </div> </div> </section> <hgf-footer home-href=ap origin=https://wp.sfdcdigital.com/en-ap/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:+6563025700" aria-label="Contact, By phone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[{"tagName":"Content Intent:Automation|Data","tagUuid":"1ec7811b-1135-4898-a35c-078406199dd9|6098cf1b-8291-4099-a7b9-07f575f4268b","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Audiences:Marketing (Department)","tagUuid":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f","uuid":"db17278a-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Products:Marketing Cloud","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"}],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/DHdjC/Xt1VSFY"> <script src="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/fm0SA/nIfM04o" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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