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class='container_wrap container_wrap_first main_color fullsize'> <main class='template-page av-content-full alpha units' role="main" itemprop="mainContentOfPage" > <h2>Nonprofit Fundraising Statistics to Boost Results in 2024</h2> <article class='post-entry post-entry-type-page post-entry-94908' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" > <div class="entry-content-wrapper clearfix"> <div class="entry-content" itemprop="text" ><div id='av_section_1' class='avia-section av-lmjfxywp-d95906bf41244ad2f0fce4b2ad3f6781 main_color avia-section-default avia-no-border-styling avia-builder-el-0 el_before_av_textblock avia-builder-el-first avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><main role="main" itemprop="mainContentOfPage" class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-94908'><div class='entry-content-wrapper clearfix'> <div class='flex_column 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av-ljzvkz6s-f2b21a5220ef31612a751ae97d2fce56 av-styling- avia-align-center avia-builder-el-5 avia-builder-el-no-sibling ' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img fetchpriority="high" fetchpriority="high" decoding="async" fetchpriority="high" class='wp-image-113230 avia-img-lazy-loading-not-113230 avia_image ' src="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Feature-Resized-and-Compressed.png" alt='In this guide, explore the latest nonprofit fundraising statistics to gain key insights into your organization’s strategies.' title='In this guide, explore the latest nonprofit fundraising statistics to gain key insights into your organization’s strategies.' height="432" width="768" itemprop="thumbnailUrl" 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class='av-submenu-container av-jog35y4a-99fecb21bd93aaf020f9fb008ddaf988 main_color avia-builder-el-7 el_after_av_textblock el_before_av_section av-sticky-submenu submenu-not-first container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'> <li class='menu-item av-48d9s96-8264ef22292f7acc0f8b39c6418b47b1 menu-item-top-level menu-item-top-level-1' role='menuitem'><a href='#donations' ><span class='avia-bullet'></span><span class='avia-menu-text'>Charitable Donations</span></a></li> <li class='menu-item av-e8l5hm-8293c537eeaa3be10369b3c8d459dedf menu-item-top-level menu-item-top-level-2' role='menuitem'><a href='#online' ><span class='avia-bullet'></span><span class='avia-menu-text'>Online and Mobile Fundraising</span></a></li> <li class='menu-item av-3dze2i2-7bbc7ceb4f28313506b3b8f2e745e927 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#matching' ><span class='avia-bullet'></span><span class='avia-menu-text'>Corporate Philanthropy</span></a></li> <li class='menu-item av-356w1be-610968237f17bcc54b72dfd8feaa6b77 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#marketing' ><span class='avia-bullet'></span><span class='avia-menu-text'>Marketing and Email</span></a></li> <li class='menu-item av-2nhlne2-4bc17d3eed6d8138b1be3a487aad64ec menu-item-top-level menu-item-top-level-5' role='menuitem'><a href='#volunteering' ><span class='avia-bullet'></span><span class='avia-menu-text'>Volunteering</span></a></li> <li class='menu-item av-2nhlne2-10-81e315eaa7a1f51573279a543ef82a52 menu-item-top-level menu-item-top-level-6' role='menuitem'><a href='#extra' ><span class='avia-bullet'></span><span class='avia-menu-text'>Extra Resources</span></a></li> </ul></div></div><div class='sticky_placeholder'></div> <div id='av_section_2' class='avia-section av-jog36w9j-8f980c32d231159a611c8fc469824c52 main_color avia-section-default avia-no-border-styling avia-builder-el-8 el_after_av_submenu el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-94908'><div class='entry-content-wrapper clearfix'> <section class='av_textblock_section av-jog2zn4h-a67ba403d05fb0120e8c286089f3cb81 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p>Nonprofit fundraising statistics and trends are essential for making data-driven decisions, especially in a constantly changing philanthropic space. By understanding recent insights, you’ll be able to identify areas for improvement and refine your strategies. <strong>We’ve rounded up a few essential resources to set your team up for success.</strong></p> <blockquote> <p><strong>The Biggest Takeaway: </strong>Across all the categories of fundraising statistics that we’ve examined, it’s clear that nonprofits of all sizes routinely leave a lot of potential revenue on the table. As philanthropic giving continues to grow, organizations should prepare to pursue new opportunities as they emerge. It can be beneficial to take into account <a href="https://npoinfo.com/demographic-appends/" target="_blank" rel="noopener">demographic changes</a>, growth in corporate giving trends, and the dominance of mobile web browsing when developing updated fundraising strategies in the coming years.</p> </blockquote> <p><a href="/get-a-demo/"><img decoding="async" class="wp-image-113232 size-large aligncenter" src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-1-1030x199.png" alt="Click through to learn how 360MatchPro can help you level up your fundraising strategy and raise more from matching gifts." width="1030" height="199" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-1-1030x199.png 1030w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-1-300x58.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-1.png 1450w" sizes="(max-width: 1030px) 100vw, 1030px" /></a></p> </div></section> </div></div></div></div></div><div id='donations' class='avia-section av-jog3dkw6-a325ce3a0aa619876c08b21b5aec487c main_color avia-section-default avia-no-border-styling avia-builder-el-10 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-94908'><div class='entry-content-wrapper clearfix'> <section class='av_textblock_section av-jog3pwk3-c12542128ca668469db86f857f854ea8 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h2 style="text-align: center;">Fundraising Statistics: Charitable Donations</h2> </div></section> <div class='flex_column av-1pl319m-7314fad1ad1df70ecbb049093b606e54 av_three_fifth avia-builder-el-12 el_after_av_textblock el_before_av_two_fifth first flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-jog62hlu-fbbbcf2394bc6b3c1f9b861d58dd77b1 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h3>Key Fundraising Statistics:</h3> <ul> <li>In 2022, Americans gave $499.33 billion to charity.</li> <li>The largest source of giving came from individuals, who contributed $319.04 billion, representing 64% of total giving.</li> <li>21% of total nonprofit giving came from <a href="https://nxunite.com/charitable-foundation/" target="_blank" rel="noopener">foundations</a> in 2022, for an estimated total of $105.21 billion.</li> <li>In 2022, the majority of charitable dollars went to the following sectors: religion (27%), human services (14%), education (13%), grantmaking foundations (11%), and health (10%).</li> <li>Six of nine nonprofit subsectors continue to exceed pre-pandemic giving levels in 2022, even when adjusted for high levels of inflation.</li> <li>57% of donors are enrolled in a <a href="https://funds2orgs.com/monthly-giving/" target="_blank" rel="noopener">recurring giving program</a>, up from 46% the previous year.</li> <li>The average one-time gift in 2022 was $121, up from $115 the previous year. The average monthly gift was $25, up from $24.</li> <li>9% of donors participate in a workplace giving program (such as matching gifts and/or payroll donations).</li> <li>30% of annual giving happens in December, with about 10% of all annual donations coming in the last three days of the year.</li> </ul> </div></section></div><div class='flex_column av-3slfhwc-2c749503a687e4d5b0e63f8387dae80a av_two_fifth avia-builder-el-14 el_after_av_three_fifth el_before_av_two_fifth flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-ln8ublx0-58508f89a69584e7e9c8c72b542c6f30 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p><img decoding="async" class="aligncenter wp-image-113233 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20475%20333'%3E%3C/svg%3E" alt="This nonprofit fundraising statistic reveals that Americans gave $499.33 billion to charity in 2022." width="475" height="333" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Statistic-Resized-and-Compressed.jpg 475w, https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Statistic-Resized-and-Compressed-300x210.jpg 300w" data-lazy-sizes="(max-width: 475px) 100vw, 475px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Statistic-Resized-and-Compressed.jpg" /><noscript><img decoding="async" class="aligncenter wp-image-113233 size-full" src="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Statistic-Resized-and-Compressed.jpg" alt="This nonprofit fundraising statistic reveals that Americans gave $499.33 billion to charity in 2022." width="475" height="333" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Statistic-Resized-and-Compressed.jpg 475w, https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Statistic-Resized-and-Compressed-300x210.jpg 300w" sizes="(max-width: 475px) 100vw, 475px" /></noscript></p> </div></section></div><div class='flex_column av-18jo4p6-b47104ef26ea1fbc86830f8dfead66ed av_two_fifth avia-builder-el-16 el_after_av_two_fifth el_before_av_three_fifth first flex_column_div av-zero-column-padding ' ><section class='av_textblock_section av-jog61g9w-e3ecede64c469c0e7b78aa31e97ff934 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h3>Demographic Fundraising Statistics:</h3> <ul> <li>The average donor in the United States is 64 years old and makes two charitable gifts a year.</li> <li>33% of donors give to organizations located outside of their country of residence.</li> <li>67% of US and Canadian donors are female, while 32% are male, and 1% identify as non-binary.</li> <li>Female donors are more likely to make a donation because of social media marketing, while male donors are more likely to give because of email messages.</li> <li>85% of US donors volunteer, and 81% attend <a href="https://swaimstrategies.com/2023/05/03/nonprofit-event-planning/" target="_blank" rel="noopener">nonprofit fundraising events</a>.</li> <li>81% of donors contribute food or other goods to nonprofits through in-kind donations.</li> </ul> </div></section></div><div class='flex_column av-qpz4wa-cbe8ddc6b4ea258a640f8c8525e6c854 av_three_fifth avia-builder-el-18 el_after_av_two_fifth el_before_av_textblock flex_column_div av-zero-column-padding ' ><section class='av_textblock_section av-jog61g9w-26-9c83522d22e4d2fd655f5d285844e3e7 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p><img decoding="async" class="aligncenter wp-image-113234 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20882%20525'%3E%3C/svg%3E" alt="Demographic fundraising statistics vary greatly by generation." width="882" height="525" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Demographics-Statistics-Compressed.jpg 882w, https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Demographics-Statistics-Compressed-300x179.jpg 300w" data-lazy-sizes="(max-width: 882px) 100vw, 882px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Demographics-Statistics-Compressed.jpg" /><noscript><img decoding="async" class="aligncenter wp-image-113234 size-full" src="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Demographics-Statistics-Compressed.jpg" alt="Demographic fundraising statistics vary greatly by generation." width="882" height="525" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Demographics-Statistics-Compressed.jpg 882w, https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Demographics-Statistics-Compressed-300x179.jpg 300w" sizes="(max-width: 882px) 100vw, 882px" /></noscript></p> </div></section></div><section class='av_textblock_section av-jog61g9w-24-654daccefb9418ab1ac16ebf46228e33 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><blockquote> <p><strong>The Takeaway:</strong> Donation revenue and interest in philanthropy continue to grow across the board, but it’s still essential that nonprofits prepare to adapt their strategies to shifting demographic preferences. Pursuing diverse engagement methods that include events and volunteer opportunities continues to be a smart move. <a href="/donor-retention/" rel="noopener">Boosting donor retention</a> across both online and traditional donation methods should always be a priority.</p> </blockquote> </div></section> <section class='av_textblock_section av-lpuk0gyd-d5737fd4784b8603a919b687554b9704 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p><a href="https://resources.doublethedonation.com/matching-gift-conversion-funnel/"><img decoding="async" class="aligncenter size-full wp-image-115321" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201466%20314'%3E%3C/svg%3E" alt="Check out the 360MatchPro conversion funnel to see how matching gift automation aids in the donation process" width="1466" height="314" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/12/Promo-graphic-Matching-gift-conversion-funnel.png 1466w, https://doublethedonation.com/wp-content/uploads/2023/12/Promo-graphic-Matching-gift-conversion-funnel-300x64.png 300w, https://doublethedonation.com/wp-content/uploads/2023/12/Promo-graphic-Matching-gift-conversion-funnel-1030x221.png 1030w" data-lazy-sizes="(max-width: 1466px) 100vw, 1466px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/12/Promo-graphic-Matching-gift-conversion-funnel.png" /><noscript><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-115321" src="https://doublethedonation.com/wp-content/uploads/2023/12/Promo-graphic-Matching-gift-conversion-funnel.png" alt="Check out the 360MatchPro conversion funnel to see how matching gift automation aids in the donation process" width="1466" height="314" srcset="https://doublethedonation.com/wp-content/uploads/2023/12/Promo-graphic-Matching-gift-conversion-funnel.png 1466w, https://doublethedonation.com/wp-content/uploads/2023/12/Promo-graphic-Matching-gift-conversion-funnel-300x64.png 300w, https://doublethedonation.com/wp-content/uploads/2023/12/Promo-graphic-Matching-gift-conversion-funnel-1030x221.png 1030w" sizes="(max-width: 1466px) 100vw, 1466px" /></noscript></a></p> </div></section> </div></div></div></div></div><div id='online' class='avia-section av-1re5poq-d6a58ff7fe30589623302180cde7d5f0 main_color avia-section-default avia-no-border-styling avia-builder-el-22 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-94908'><div class='entry-content-wrapper clearfix'> <section class='av_textblock_section av-jog3pwk3-31-202d9b0a9c93ad04582c50279835e8bb ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h2 style="text-align: center;">Fundraising Statistics: Online and Mobile Donations</h2> </div></section> <div class='flex_column av-6dms3g-d5428eca5954849193adbc50fc17badf av_one_half avia-builder-el-24 el_after_av_textblock el_before_av_one_half first flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-18bjg58-5060e03b75e09b5a744afb3bdf96d90a ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h3>Online Fundraising Statistics:</h3> <ul> <li>While revenue from one-time online giving decreased by 12% in 2022, revenue from monthly giving increased by 11% and accounted for 28% of all online giving.</li> <li>94% of recurring donors prefer to give monthly, 3% weekly, 2% annually, and 1% quarterly.</li> <li>63% of donors prefer to give online with a credit or debit card, followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%).</li> <li>10% of US and Canadian donors participate in <a href="https://gettingattention.org/peer-to-peer-fundraising-software/" target="_blank" rel="noopener">peer-to-peer fundraising efforts</a> benefiting nonprofit organizations.</li> <li>34% of donors contribute to nonprofit crowdfunding campaigns.</li> <li>47% of donors also support nonprofit causes through online raffles or sweepstakes, 45% purchase from an online store benefiting a nonprofit, and 24% give through <a href="https://www.onecause.com/charity-auction/" target="_blank" rel="noopener">online auctions</a>.</li> <li>38% of online donors who make a gift in one year contribute to that nonprofit again the following year.</li> </ul> </div></section></div><div class='flex_column av-3klop8c-037825912688bb003ac7169104c3e9aa av_one_half avia-builder-el-26 el_after_av_one_half el_before_av_two_third flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-ln8ucw4n-08dba02f1c849f742e373d8449304f7c ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p><img decoding="async" class="aligncenter wp-image-113235 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20420'%3E%3C/svg%3E" alt="This image illustrates nonprofit fundraising statistics on donors’ giving method preferences, detailed below." width="600" height="420" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Preferences-Statistics-Resized-and-Compressed.jpg 600w, https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Preferences-Statistics-Resized-and-Compressed-300x210.jpg 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Preferences-Statistics-Resized-and-Compressed.jpg" /><noscript><img loading="lazy" decoding="async" class="aligncenter wp-image-113235 size-full" src="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Preferences-Statistics-Resized-and-Compressed.jpg" alt="This image illustrates nonprofit fundraising statistics on donors’ giving method preferences, detailed below." width="600" height="420" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Preferences-Statistics-Resized-and-Compressed.jpg 600w, https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Giving-Preferences-Statistics-Resized-and-Compressed-300x210.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript></p> </div></section></div><div class='flex_column av-1bqc7t6-07e93f1f611c8c0e4db4b1716f9ce57b av_two_third avia-builder-el-28 el_after_av_one_half el_before_av_one_third first flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-lj95wmit-72839d3b99ca81717dedeaf5315c11d4 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p><img decoding="async" class="aligncenter wp-image-113236 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20411'%3E%3C/svg%3E" alt="This chart illustrates changes in online fundraising revenue year over year for nonprofits with varying types of causes." width="768" height="411" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Online-Revenue-Statistics-Resized-and-Compressed.png 768w, https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Online-Revenue-Statistics-Resized-and-Compressed-300x161.png 300w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Online-Revenue-Statistics-Resized-and-Compressed.png" /><noscript><img loading="lazy" decoding="async" class="aligncenter wp-image-113236 size-full" src="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Online-Revenue-Statistics-Resized-and-Compressed.png" alt="This chart illustrates changes in online fundraising revenue year over year for nonprofits with varying types of causes." width="768" height="411" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Online-Revenue-Statistics-Resized-and-Compressed.png 768w, https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Online-Revenue-Statistics-Resized-and-Compressed-300x161.png 300w" sizes="(max-width: 768px) 100vw, 768px" /></noscript></p> </div></section></div><div class='flex_column av-1bqc7t6-20-057ecb157c2bd0083fd5d63aace66b76 av_one_third avia-builder-el-30 el_after_av_two_third el_before_av_textblock flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-jog6yqul-4612996ff413c8d1ab3c22e6eff4105e ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h3>Mobile Fundraising Statistics:</h3> <ul> <li>While 57% of nonprofit website traffic came from mobile devices, 75% of revenue came from desktop devices.</li> <li>Online donation pages had an average conversion rate of 8% on mobile devices last year, but the number of transactions completed through mobile devices increased by 50%.</li> <li>The average gift by mobile users is $79, while tablet users give $96, and desktop users give $118.</li> </ul> </div></section></div><section class='av_textblock_section av-jog61g9w-23-154a8c8bbccb4ff6d4b84231f46634e4 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><blockquote> <p><strong>The Takeaway:</strong> Online fundraising has become increasingly important to nonprofits across the board, with online donor retention now slightly easier to maintain as donors warm to monthly recurring donation options. Mobile fundraising and mobile-optimized donation pages are more crucial than ever, but securing mobile donations is generally less effective than on traditional desktop browsers. Nonprofits should devote energy specifically to developing mobile fundraising strategies.</p> </blockquote> <p><a href="https://nxunite.com/webinars-and-panels/" target="_blank" rel="noopener"><img decoding="async" class="aligncenter wp-image-113237 size-large" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201030%20199'%3E%3C/svg%3E" alt="Register for an NXUnite webinar or panel to stay on top of key nonprofit trends and hear from industry experts." width="1030" height="199" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-2-1030x199.png 1030w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-2-300x58.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-2.png 1450w" data-lazy-sizes="(max-width: 1030px) 100vw, 1030px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-2-1030x199.png" /><noscript><img loading="lazy" decoding="async" class="aligncenter wp-image-113237 size-large" src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-2-1030x199.png" alt="Register for an NXUnite webinar or panel to stay on top of key nonprofit trends and hear from industry experts." width="1030" height="199" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-2-1030x199.png 1030w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-2-300x58.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Skinny-CTA-2.png 1450w" sizes="(max-width: 1030px) 100vw, 1030px" /></noscript></a></p> </div></section> </div></div></div></div></div><div id='matching' class='avia-section av-jog3dkw6-32-83352f7ca1343729051eb8806cd1da77 main_color avia-section-default avia-no-border-styling avia-builder-el-33 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-94908'><div class='entry-content-wrapper clearfix'> <section class='av_textblock_section av-jog3pwk3-21-de2d9453809b8ab7b02c65f9363ef841 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h2 style="text-align: center;">Fundraising Statistics: Corporate Philanthropy and Matching Gifts</h2> </div></section> <div class='flex_column av-2xvvoos-0a3932d6f8d43af66ba85ecf581e4d64 av_two_fifth avia-builder-el-35 el_after_av_textblock el_before_av_three_fifth first flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-ln8udyde-64c09271c5ea0d5de0c10761a2a7bddf ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p><img decoding="async" class="aligncenter wp-image-113238 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20538'%3E%3C/svg%3E" alt="The 10 most generous corporations give over $2 billion to nonprofits each year." width="768" height="538" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Corporate-Statistic-Resized-and-Compressed.jpg 768w, https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Corporate-Statistic-Resized-and-Compressed-300x210.jpg 300w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Corporate-Statistic-Resized-and-Compressed.jpg" /><noscript><img loading="lazy" decoding="async" class="aligncenter wp-image-113238 size-full" src="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Corporate-Statistic-Resized-and-Compressed.jpg" alt="The 10 most generous corporations give over $2 billion to nonprofits each year." width="768" height="538" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Corporate-Statistic-Resized-and-Compressed.jpg 768w, https://doublethedonation.com/wp-content/uploads/2023/10/DTD_Nonprofit-Fundraising-Statistics_Corporate-Statistic-Resized-and-Compressed-300x210.jpg 300w" sizes="(max-width: 768px) 100vw, 768px" /></noscript></p> </div></section></div><div class='flex_column av-1pl319m-30-1c6e4d95784368768d79d0868dd262ef av_three_fifth avia-builder-el-37 el_after_av_two_fifth el_before_av_three_fifth flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-jog62hlu-29-c7a3ae407682c180e7ce85850f801396 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h3>Corporate Philanthropy Statistics:</h3> <ul> <li>In recent years, giving has increased by more than 15% for 6 out of 10 companies.</li> <li>Corporations gave more than $21.08 billion to nonprofits in 2022, an increase of 3.4% over 2021.</li> <li>The top 10 most generous corporations donate over $2 billion annually to nonprofits, much of it through employee matching gift programs.</li> <li>65% of companies surveyed provide employees with paid-release time volunteer programs.</li> <li>In the last three years, Russell 1000 companies offering unrestricted programs (meaning they will match gifts to any nonprofit) grew by 48%, whereas those with restricted programs (meaning they will only match gifts to specific nonprofits, such as those in higher education) decreased by 33% to 13.6%.</li> <li>Microsoft is the largest contributor of <a href="https://recharity.ca/corporate-philanthropy/" target="_blank" rel="noopener">corporate philanthropy funds</a>, with a 65% employee participation rate for annual giving campaigns.</li> <li>Only 19% of companies include more than one paragraph on their matching gift programs in easily accessible employee-facing materials.</li> </ul> </div></section></div><div class='flex_column av-18jo4p6-27-ad4f45e805f86cfc4acc6cc82e8b5a78 av_three_fifth avia-builder-el-39 el_after_av_three_fifth el_before_av_two_fifth first flex_column_div av-zero-column-padding ' ><section class='av_textblock_section av-jog61g9w-17-87ba630866c4964c1ea8c03c97a35f86 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h3>Matching Gift Fundraising Statistics:</h3> <ul> <li>Roughly $2–$3 billion is donated through <a href="/tips/corporate-matching-gift-programs/" rel="noopener">matching gift programs</a> annually.</li> <li>However, an estimated $6–$10 billion in matching gift funds goes unclaimed every year.</li> <li>More than 26 million individuals work for <a href="https://360matchpro.com/matching-gift-companies/" target="_blank" rel="noopener">companies with matching gift programs</a>, but over 78% of this group are unaware that their company offers a matching gift program or know any program specifics.</li> <li>84% of donors say they’re more likely to donate if a match is offered.</li> <li>Over the last three years, the percentage of Russell 1000 companies reporting that they offer employee matching gifts grew by 11.8% to 51% total (with more companies offering the programs but not yet publicly disclosing them).</li> <li>12% of total corporate cash donations to nonprofits are made through matching gift programs.</li> <li>1 in 3 donors say they’d give a larger gift if they knew it would be matched and doubled.</li> <li>Only 1.31% of individual contributions made to the average nonprofit are matched, despite an estimated 10% being eligible.</li> <li>96% of employees strongly prefer for their company to match donations made directly to a nonprofit rather than only matching donations through a workplace giving software platform.</li> <li>Leveraging Double the Donation’s matching gift automation increases matching gift revenue for nonprofits by 61%.</li> <li>The addition of auto-submission functionality is projected to yield an 80% increase in matching gift revenue for organizations that use it.</li> </ul> </div></section></div><div class='flex_column av-qpz4wa-25-cfa212666bd02b5859bd2839db065d43 av_two_fifth avia-builder-el-41 el_after_av_three_fifth el_before_av_one_full flex_column_div av-zero-column-padding ' ><section class='av_textblock_section av-jog61g9w-14-9b049fb9d2a46b0b25eabb507f34f418 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p><img decoding="async" class="aligncenter wp-image-113239 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201230%201910'%3E%3C/svg%3E" alt="This infographic displays nonprofit fundraising statistics on matching gifts." width="1230" height="1910" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Infographic.png 1230w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Infographic-193x300.png 193w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Infographic-663x1030.png 663w" data-lazy-sizes="(max-width: 1230px) 100vw, 1230px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Infographic.png" /><noscript><img loading="lazy" decoding="async" class="aligncenter wp-image-113239 size-full" src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Infographic.png" alt="This infographic displays nonprofit fundraising statistics on matching gifts." width="1230" height="1910" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Infographic.png 1230w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Infographic-193x300.png 193w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Infographic-663x1030.png 663w" sizes="(max-width: 1230px) 100vw, 1230px" /></noscript></p> </div></section></div><div class='flex_column_table av-av_one_full-83e120bac3bd8da7c8f9ceb1f752960f sc-av_one_full av-equal-height-column-flextable'><div class='flex_column av-av_one_full-83e120bac3bd8da7c8f9ceb1f752960f av_one_full avia-builder-el-43 el_after_av_two_fifth el_before_av_hr blog-box first flex_column_table_cell av-equal-height-column av-align-top ' ><p><div class='hr av-av_hr-8ddc7023771561a08c2d1878cbb01bdc hr-invisible avia-builder-el-44 el_before_av_textblock avia-builder-el-first '><span class='hr-inner '><span class="hr-inner-style"></span></span></div><br /> <section class='av_textblock_section av-m3ytizgc-85eace85ff6ff19a8916f4e4c5976936 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h3></h3> <h3 style="text-align: center;">Match More Gifts With Double the Donation</h3> <p style="text-align: center;">Get a sneak peek of the industry-leading matching gift automation solution from Double the Donation.</p> </div></section><br /> <div class='hr av-ltoj8i8n-f806ac9d5dd05f4f4dae66e5070f93d6 hr-invisible avia-builder-el-46 el_after_av_textblock el_before_av_image '><span class='hr-inner '><span class="hr-inner-style"></span></span></div><br /> <div class='avia-image-container av-av_image-526e4636fb1de2c7eb1e0fd468dc548a av-styling- av-img-linked avia-align-center avia-builder-el-47 el_after_av_hr el_before_av_hr ' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><a href="/get-a-demo/" class='avia_image ' aria-label='Benefits of matching gift automation software'><img fetchpriority="high" fetchpriority="high" decoding="async" fetchpriority="high" class='wp-image-117567 avia-img-lazy-loading-not-117567 avia_image ' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201030%20215'%3E%3C/svg%3E" alt='Benefits of matching gift automation software' title='Benefits of matching gift automation software' height="215" width="1030" itemprop="thumbnailUrl" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2024/03/Matching-Gift-Automation-Software-Benefits-360MatchPro.png" /><noscript><img fetchpriority="high" fetchpriority="high" decoding="async" fetchpriority="high" class='wp-image-117567 avia-img-lazy-loading-not-117567 avia_image ' src="https://doublethedonation.com/wp-content/uploads/2024/03/Matching-Gift-Automation-Software-Benefits-360MatchPro.png" alt='Benefits of matching gift automation software' title='Benefits of matching gift automation software' height="215" width="1030" itemprop="thumbnailUrl" /></noscript></a></div></div></div><br /> <div class='hr av-ltoj8nwu-9be42548aba2a9d6ce7455caed673ea8 hr-invisible avia-builder-el-48 el_after_av_image el_before_av_button '><span class='hr-inner '><span class="hr-inner-style"></span></span></div><br /> <div class='avia-button-wrap av-av_button-3d005434b46e8a476fc6f4a12013e74c-wrap avia-button-center avia-builder-el-49 el_after_av_hr avia-builder-el-last '><a href='/get-a-demo/' class='avia-button av-av_button-3d005434b46e8a476fc6f4a12013e74c av-link-btn avia-icon_select-no avia-size-small avia-position-center avia-color-orange' ><span class='avia_iconbox_title' >request a free personalized demo</span></a></div></p></div></div><div class='hr av-ltog2quh-445bbf7223b89902db952b70c79c9dcc hr-invisible avia-builder-el-50 el_after_av_one_full el_before_av_textblock '><span class='hr-inner '><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-jog61g9w-13-2688e415ca75c556234da751b272c9aa ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><blockquote> <p><strong>The Takeaway:</strong> Corporate philanthropy, specifically matching gift programs, represents a major missed opportunity for most nonprofits. Donors are more than willing to increase their support when they know it can be matched by their employers, and companies are happy to offer their employees these options to streamline philanthropic outreach. <a href="/trends-in-corporate-philanthropy/">Recent workplace giving trends</a> show the potential impact of matching gifts is significant, but low awareness is the largest hurdle. Nonprofits should prioritize promoting these programs to donors to see more results.</p> </blockquote> <p><strong>Ready to tap into the full potential of matching gifts? Check out our video on matching gift best practices:</strong></p> <div class='avia-iframe-wrap'><iframe loading="lazy" title="11 Matching Gift Best Practices" src="about:blank" width="1500" height="844" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" data-rocket-lazyload="fitvidscompatible" data-lazy-src="https://player.vimeo.com/video/828430954?dnt=1&app_id=122963"></iframe><noscript><iframe title="11 Matching Gift Best Practices" src="https://player.vimeo.com/video/828430954?dnt=1&app_id=122963" width="1500" height="844" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe></noscript></div> </div></section> </div></div></div></div></div><div id='marketing' class='avia-section av-1re5poq-22-a79205a44750e16f8c03ec5334f8039e main_color avia-section-default avia-no-border-styling avia-builder-el-52 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-94908'><div class='entry-content-wrapper clearfix'> <section class='av_textblock_section av-jog3pwk3-15-af173f3b7228fa84fcfdbc31230f03b8 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h2 style="text-align: center;">Fundraising Statistics: Nonprofit Marketing and Engagement</h2> </div></section> <div class='flex_column av-1bqc7t6-19-e81ef9df288972de6dbc28abbba6a042 av_one_half avia-builder-el-54 el_after_av_textblock el_before_av_one_half first flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-jog6yqul-18-a6d7b2ebf60769fcdc4987b74fd53afd ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p><img decoding="async" class="aligncenter wp-image-113240 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%20880'%3E%3C/svg%3E" alt="This pie chart illustrates key nonprofit fundraising statistics on which marketing channels most inspire donors to give." width="1000" height="880" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Marketing-Pie-Chart.png 1000w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Marketing-Pie-Chart-300x264.png 300w" data-lazy-sizes="(max-width: 1000px) 100vw, 1000px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Marketing-Pie-Chart.png" /><noscript><img loading="lazy" decoding="async" class="aligncenter wp-image-113240 size-full" src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Marketing-Pie-Chart.png" alt="This pie chart illustrates key nonprofit fundraising statistics on which marketing channels most inspire donors to give." width="1000" height="880" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Marketing-Pie-Chart.png 1000w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Marketing-Pie-Chart-300x264.png 300w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript></p> </div></section></div><div class='flex_column av-qnleh6-244675e164f114fdcb8c9993900a27cd av_one_half avia-builder-el-56 el_after_av_one_half el_before_av_one_half flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-jog6yqul-9-b470961a24b1d65a8ded7f5eacd7258d ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h3>Nonprofit Marketing Statistics:</h3> <ul> <li>32% of donors are most inspired to give via social media, followed closely by email (30%), website (17%), print (15%), TV or radio ad (3%), phone call (2%), and text message (1%).</li> <li>Of those inspired to give via social media, 56% were most impacted by Facebook posts, 21% by Instagram, 13% by Twitter, 5% by YouTube, and 4% by LinkedIn.</li> <li>48% of donors say that regular email communications are most likely to keep them engaged and inspire repeat donations, followed by social media communication (18%), print communication (16%), handwritten notes (12%), and phone calls (6%).</li> <li>94% of donors say that nonprofits effectively express <a href="/donor-recognition/" rel="noopener">gratitude for their donations</a>, while 93% believe organizations keep them updated on their programs.</li> <li>For every 1,000 email addresses, the average organization has 685 Facebook fans, 208 Twitter followers, and 160 Instagram followers.</li> <li>For nonprofits, return on ad spend was highest for <a href="https://gettingattention.org/google-ad-grants/" target="_blank" rel="noopener">search ads</a>, at $2.75 for every dollar spent. Return on ad spend for display was $0.33, $0.50 for Meta, and $0.41 for Twitter.</li> <li>Segmenting your digital campaigns produces revenue growth of up to 760% compared to non-segmented campaigns.</li> </ul> </div></section></div><div class='flex_column av-1bqc7t6-10-8e581f2584459bb5919eadb86761dc29 av_one_half avia-builder-el-58 el_after_av_one_half el_before_av_one_half first flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-jog6yqul-8-443a8dbd181c7dd1f73ee04a25abb54f ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h3>Email Fundraising Statistics:</h3> <ul> <li>Nonprofits sent 60 email messages per subscriber in 2022, including 29 fundraising appeals.</li> <li>Email-based marketing and promotional campaigns generate approximately 28% of all online nonprofit revenue.</li> <li>Nonprofits send an average of three email newsletters and two donation appeals monthly.</li> <li>For every 1,000 fundraising emails sent, nonprofits raised an average of $90.</li> <li>Personalized emails see average open rates that are more than 82% higher than generic emails.</li> <li>55% of US donors prefer to be thanked for their charitable giving <a href="https://ecardwidget.com/donor-thank-you-email/" target="_blank" rel="noopener">via email</a>.</li> </ul> </div></section></div><div class='flex_column av-9fyeho-bff72cb6876727fbf62753f227314ffb av_one_half avia-builder-el-60 el_after_av_one_half el_before_av_textblock flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-ln8tmfu3-2a93b9adba657558a517c7fc1f9d5ab9 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p><img decoding="async" class="aligncenter wp-image-113241 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201220%20710'%3E%3C/svg%3E" alt="This infographic displays a few key nonprofit email fundraising statistics discussed below." width="1220" height="710" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Fundraising-Infographic.png 1220w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Fundraising-Infographic-300x175.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Fundraising-Infographic-1030x599.png 1030w" data-lazy-sizes="(max-width: 1220px) 100vw, 1220px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Fundraising-Infographic.png" /><noscript><img loading="lazy" decoding="async" class="aligncenter wp-image-113241 size-full" src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Fundraising-Infographic.png" alt="This infographic displays a few key nonprofit email fundraising statistics discussed below." width="1220" height="710" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Fundraising-Infographic.png 1220w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Fundraising-Infographic-300x175.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Fundraising-Infographic-1030x599.png 1030w" sizes="(max-width: 1220px) 100vw, 1220px" /></noscript></p> </div></section></div><section class='av_textblock_section av-jog61g9w-12-c98117274b8fba3ae7196eebb08b0d0e ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><blockquote> <p><strong>The Takeaway:</strong> <a href="/marketing-ideas-for-nonprofits/">Digital marketing for nonprofits</a> has its high points and challenges. Content marketing, mainly through blogging and social media posts, represents an important opportunity for organizations to engage with their communities and grow their online visibility. Email, while still an effective and central digital marketing channel, requires a more effective strategy to yield fundraising results. Carefully track your email campaigns to determine the most viable techniques that interest your donors, and avoid approaches that generate high bounce rates or no engagement at all.</p> </blockquote> </div></section> </p> </div></div></div></div></div><div id='marketing' class='avia-section av-22dxhx8-11ca473d3f95393b1bb45cbc73ef78a4 main_color avia-section-default avia-no-border-styling avia-builder-el-63 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-94908'><div class='entry-content-wrapper clearfix'> <section id="volunteering" class='av_textblock_section av-ln8tp1m3-040a6a21b0619f975eeae05bdc877109 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h2 style="text-align: center;">Fundraising Statistics: Volunteering</h2> </div></section> <div class='flex_column av-1m4oe9o-81a8cc17fce78c7249b7f47a7a09f92d av_one_half avia-builder-el-65 el_after_av_textblock el_before_av_one_half first flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-ln8tr4zh-e1dcb1de56ce5b37d91e56f2ca144356 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p><img decoding="async" class="aligncenter wp-image-113242 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201400%20940'%3E%3C/svg%3E" alt="This infographic illustrates a few key nonprofit volunteering statistics explored below." width="1400" height="940" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Volunteering-Infographic.png 1400w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Volunteering-Infographic-300x201.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Volunteering-Infographic-1030x692.png 1030w" data-lazy-sizes="(max-width: 1400px) 100vw, 1400px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Volunteering-Infographic.png" /><noscript><img loading="lazy" decoding="async" class="aligncenter wp-image-113242 size-full" src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Volunteering-Infographic.png" alt="This infographic illustrates a few key nonprofit volunteering statistics explored below." width="1400" height="940" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Volunteering-Infographic.png 1400w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Volunteering-Infographic-300x201.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Volunteering-Infographic-1030x692.png 1030w" sizes="(max-width: 1400px) 100vw, 1400px" /></noscript></p> </div></section></div><div class='flex_column av-1awh7oc-8b871b67b219be93b78b787b14c1f8a6 av_one_half avia-builder-el-67 el_after_av_one_half el_before_av_textblock flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-ln8ts0m0-4f7e08ddef62a84d839f2c040bcd3d42 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><ul> <li>In 2021, volunteers in America contributed an estimated 4.1 billion hours of their time, with an economic value of $122.9 billion.</li> <li>The value of one volunteer hour is currently estimated to be $31.80.</li> <li>Generation X has the highest formal volunteering rate (27.2%) among all generations, while Baby Boomers have the highest informal helping rate (58.7%).</li> <li>76% of survey respondents donate to the nonprofits they volunteer with, while 68% of survey respondents volunteer with the organizations they donate to.</li> <li>67% of volunteers indicate that having a strong belief in a nonprofit’s mission is the deciding factor for where they choose to volunteer.</li> <li>71% of all volunteers prefer to contribute their time on a regular basis, as opposed to single-day events or projects.</li> <li>40% of Fortune 500 companies offer volunteer grant programs.</li> <li>80% of companies with volunteer grant programs provide between $8-$15 per hour volunteered.</li> </ul> </div></section></div><section class='av_textblock_section av-ln8tsexx-9a11e6ec0de3af8ecd721bb4b01c7403 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><blockquote> <p><strong>The Takeaway:</strong> Volunteers remain crucial contributors to a nonprofit’s fundraising success, with many contributing both their time and money toward causes they care about. To retain their high-value support, nonprofits must take the time to <a href="https://kwala.co/volunteer-appreciation-ideas/" target="_blank" rel="noopener">express appreciation</a> and emphasize their impact on the community. When people choose to volunteer with an organization, they’re often invested in the nonprofit for the long run, making it all the more important to recruit and cultivate strong relationships with nonprofit volunteers.</p> </blockquote> </div></section> </div></div></div></div></div><div id='extra' class='avia-section av-jog3dkw6-16-65b4d56c0e21f1c934354c922c2153fa main_color avia-section-default avia-no-border-styling avia-builder-el-70 el_after_av_section el_before_av_one_full avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-94908'><div class='entry-content-wrapper clearfix'> <section class='av_textblock_section av-jog3pwk3-11-a1f56cfa67661c047ff6eee7735ff011 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h2 style="text-align: center;">Fundraising Statistics: Extra Resources</h2> <p>These are the various resources we consulted to compile these statistics, plus a few extras:</p> <ul> <li><a href="/matching-gift-statistics/" rel="noopener">Double the Donation: Corporate Giving and Matching Gift Statistics</a></li> <li><a href="https://www.nptrust.org/philanthropic-resources/charitable-giving-statistics/" target="_blank" rel="noopener">NPT Charitable Giving Statistics</a></li> <li><a href="https://mrbenchmarks.com/" target="_blank" rel="noopener">M+R Benchmark Report</a></li> <li><a href="https://www.nonprofitmarketingguide.com/the-nonprofit-communications-trends-report/" target="_blank" rel="noopener">Nonprofit Communications Trends Report</a></li> <li><a href="https://givingusa.org/" target="_blank" rel="noopener">Giving USA Report on Philanthropy</a></li> <li><a href="https://www.blackbaud.com/newsroom/article/blackbaud-institute-shares-spotlight-on-2023-trends-in-giving" target="_blank" rel="noopener">Blackbaud Trends in Giving Report</a></li> <li><a href="https://www.funraise.org/giving-report/about" target="_blank" rel="noopener">Global Trends in Giving Report</a></li> <li><a href="https://americorps.gov/about/our-impact/volunteering-civic-life" target="_blank" rel="noopener">Volunteering and Civic Life in America</a></li> <li><a href="https://independentsector.org/resource/value-of-volunteer-time/" target="_blank" rel="noopener">Value of Volunteer Time</a></li> <li><a href="https://solutions.volunteermatch.org/how-we-connect" target="_blank" rel="noopener">How We Connect</a></li> </ul> </div></section> </div></div></div></div></div><div id='after_section_8' class='main_color av_default_container_wrap container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-94908'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-3bcb56y-caae026b336160a299ad2c312ed2d4f7 av_one_full avia-builder-el-72 el_after_av_section el_before_av_one_third avia-builder-el-first first flex_column_div av-zero-column-padding ' ><section class='av_textblock_section av-jor772l5-b35cff0d08a01269cb0d9704a54248c2 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h2>Additional Resources</h2> <p>Staying on top of fundraising statistics and trends is an essential part of maintaining effective nonprofit strategies year over year. Fundraising is at the heart of what you do, so make sure to keep your finger on the pulse!</p> <p>For more information and ideas, continue your research with some additional resources:</p> </div></section></div> <div class='flex_column av-303mtbe-dc6906d954e7f925dfcaea53b4dd2911 av_one_third avia-builder-el-74 el_after_av_one_full el_before_av_one_third first flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-jor7g9uc-dc269049dc2258de0e1d58380598768e ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p style="text-align: center;"><strong>Matching Gift Videos | Examples and Best Practices</strong></p> <p><img decoding="async" class="size-medium wp-image-113243 aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20234'%3E%3C/svg%3E" alt="Click through to learn more about creating matching gift videos." width="300" height="234" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Videos-Resource-300x234.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Videos-Resource.png 730w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Videos-Resource-300x234.png" /><noscript><img loading="lazy" decoding="async" class="size-medium wp-image-113243 aligncenter" src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Videos-Resource-300x234.png" alt="Click through to learn more about creating matching gift videos." width="300" height="234" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Videos-Resource-300x234.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Matching-Gift-Videos-Resource.png 730w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></p> <p>Matching gifts and other corporate philanthropy funding sources represent a major opportunity for nonprofits of all sizes.</p> <p><strong>Learn how to make the most of this opportunity by creating matching gift videos that will inform donors and encourage them to check their eligibility.</strong></p> <div class='avia-button-wrap av-2lhmccq-6dc1a71f1638b071e1ac8086197b79c8-wrap avia-button-center avia-builder-el-76 avia-builder-el-no-sibling '><a href='/matching-gift-videos/' class='avia-button av-2lhmccq-6dc1a71f1638b071e1ac8086197b79c8 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >Discover Matching Gift Video Best Practices</span></a></div> </div></section></div> <div class='flex_column av-26dv5ka-f7deeaa46a806f214064015f6d5e3651 av_one_third avia-builder-el-77 el_after_av_one_third el_before_av_one_third flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-jor7g9uc-7-935cd6fa37dad9f4d2e019661737a816 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p style="text-align: center;"><strong>How to Apply for Google Grants: A Complete Application Guide</strong></p> <p><img decoding="async" class="size-medium wp-image-113244 aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20234'%3E%3C/svg%3E" alt="Click through to learn how your nonprofit can apply for Google Grants." width="300" height="234" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Google-Grants-Resource-300x234.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Google-Grants-Resource.png 730w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Google-Grants-Resource-300x234.png" /><noscript><img loading="lazy" decoding="async" class="size-medium wp-image-113244 aligncenter" src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Google-Grants-Resource-300x234.png" alt="Click through to learn how your nonprofit can apply for Google Grants." width="300" height="234" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Google-Grants-Resource-300x234.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Google-Grants-Resource.png 730w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></p> <p>Ready to take advantage of search ads to promote your nonprofit’s mission?</p> <p><strong>Discover how you can access $10,000 a month in free ad credits through the Google Ad Grant.</strong></p> <div class='avia-button-wrap av-1mow6ei-b3064346c11243bfc10810cf6ec6987c-wrap avia-button-center avia-builder-el-79 avia-builder-el-no-sibling '><a href='/how-to-apply-for-google-grants/' class='avia-button av-1mow6ei-b3064346c11243bfc10810cf6ec6987c av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >Get Started with the Google Ad Grant</span></a></div> </div></section></div> <div class='flex_column av-16a8156-07cb18178ad6a49b5289382d379a1e60 av_one_third avia-builder-el-80 el_after_av_one_third el_before_av_one_full flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-jor7g9uc-6-549b0985c0e9ec925add84af7ea8994d ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p style="text-align: center;"><strong>What Is an Email Append? All Your Questions Answered</strong></p> <p><img decoding="async" class="size-medium wp-image-113245 aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20234'%3E%3C/svg%3E" alt="Click through to learn how your nonprofit can use email appends to enhance its fundraising strategy." width="300" height="234" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Appends-Resource-300x234.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Appends-Resource.png 730w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Appends-Resource-300x234.png" /><noscript><img loading="lazy" decoding="async" class="size-medium wp-image-113245 aligncenter" src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Appends-Resource-300x234.png" alt="Click through to learn how your nonprofit can use email appends to enhance its fundraising strategy." width="300" height="234" srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Appends-Resource-300x234.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Email-Appends-Resource.png 730w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></p> <p>Is it time to update your email fundraising strategy? With email appends, you can ensure that your supporter data is accurate and up-to-date.</p> <p><strong>Explore the benefits and best practices of email appends in this comprehensive guide.</strong></p> <div class='avia-button-wrap av-liyvsa-2a808beefeb67f38bdb7ae692cc57716-wrap avia-button-center avia-builder-el-82 avia-builder-el-no-sibling '><a href='/email-append/' class='avia-button av-liyvsa-2a808beefeb67f38bdb7ae692cc57716 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >Explore Email Appends</span></a></div> </div></section></div> <div class='flex_column av-2cll4s-dc4d93c38839f4ac6c4c8b7d641240f7 av_one_full avia-builder-el-83 el_after_av_one_third avia-builder-el-last first flex_column_div av-zero-column-padding column-top-margin' ><section class='av_textblock_section av-ln8u200t-b84c43ea7542362eaa332f388c7ad341 ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><p><a href="/get-a-demo/"><img decoding="async" class="aligncenter wp-image-113246 size-large" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201030%20391'%3E%3C/svg%3E" alt="Click through to discover how 360MatchPro can help you make the most of nonprofit fundraising trends and raise more from matching gifts." width="1030" height="391" data-lazy-srcset="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Large-CTA-1030x391.png 1030w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Large-CTA-300x114.png 300w, https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Large-CTA.png 1450w" data-lazy-sizes="(max-width: 1030px) 100vw, 1030px" data-lazy-src="https://doublethedonation.com/wp-content/uploads/2023/10/Nonprofit-Fundraising-Statistics_Large-CTA-1030x391.png" /><noscript><img loading="lazy" 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