Product Marketing Alliance | The #1 Product Marketing Community

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modular-navigation-item-list-wrapper"> <h5>Team membership</h5> <p>Level up your product marketing team</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/teams/"> <h6>Get a team membership</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Why pick PMA?</h5> <p>See what our members say</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-reviews/"> <h6>Membership reviews</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/membership-case-studies/"> <h6>Membership case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-samples/"> <h6>Sample what鈥檚 inside</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/insider-membership-plan/"> <h6>Get freemium membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/5-essential-day-to-day-templates-for-successful-product-marketers/"> <h6>Templates for success</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Resources</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Content hub</h5> <p>Unlimited resources on tap</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=articles"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-fix/"> <h6>Presentations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=ebooks"> <h6>eBooks</h6> </a> <a class="modular-navigation-item-third 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<a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-report/ "> <h6>State of Product Marketing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-leadership-report/"> <h6>State of Product Marketing Leadership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-state-of-go-to-market-report-2022/"> <h6>State of Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-tech-stack/"> <h6>Product Marketing Tools of Choice</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-influencers-2023/"> <h6>Top 100 Product Marketing Influencers</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>View all reports</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Guides</h5> <p>Brush up on the essentials</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/what-is-product-marketing/"> <h6>What is product marketing?</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-competitive-intelligence/"> <h6>Competitive intelligence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-pricing/"> <h6>Pricing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/okrs/"> <h6>OKRs</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-positioning/"> <h6>Positioning</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-go-to-market-strategies/"> <h6>Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/guides/"> <h6>View all guides</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Best of the rest</h5> <p>Highlights from the site</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://pmmgpt.com"> <h6>PMM-GPT</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-iq/"> <h6>PMM IQ test</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-leadership-resources/"> <h6>Product Marketing Leadership Portal</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-newsletter/"> <h6>Newsletter</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-definitive-product-marketing-reading-list/"> <h6>Product marketing books</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://tools.productmarketingalliance.com/"> <h6>Product marketing tech stack</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/salarycalculator/"> <h6>Salary calculator</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/create-and-contribute/"> <h6>Create and contribute</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Certification</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Core</h5> <p>The A to Z of product marketing essentials</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC - Level 1</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product Marketing Certified: Core</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core" target="_blank"> <h6>Live & online</h6> <p>Part-time or full-time</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person" target="_blank"> <h6>Live & in-person</h6> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core target="_blank""> <h6>B2C Product Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <h6>Customer Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product-Led Growth Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <h6>View all Core</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Advanced</h5> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <h6>Product Marketing Certified: Advanced</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <h6>Messaging Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <h6>Narrative Design Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <h6>Positioning Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <h6>Pricing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <h6>Go-to-Market Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <h6>All Product Marketing masters</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Leadership</h5> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <h6>Product Marketing Certified: Leadership</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <h6>Product Marketing Leadership Accelerator</h6> <p>Live & online</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <h6>All product marketing courses</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Training</h5> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <h6>Team training</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <h6>Scholar Program</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <h6>Certification Journey</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <h6>Why PMMs 鉂わ笍 PMMC</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Virtual events & meetups</h5> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/demos/" target="_blank"> <h6>Product Demos Summit | December 10</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <h6>PMM Talks</h6> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <h6>PMM Meetups</h6> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <h6>PMM Now</h6> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>In-person summits</h5> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/chicago" target="_blank"> <h6>PMM Summit | Chicago | November 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/toronto" target="_blank"> <h6>PMM Summit | Toronto | November 20 & 21</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/london/" target="_blank"> <h6>PMM Summit | London | December 4 & 5</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/washington/" target="_blank"> <h6>PMM Summit | Washington | January 30</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/austin/" target="_blank"> <h6>PMM Summit | Austin | February 11 & 12</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <h6>PMM Summit | New York | March 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <h6>PMM Summit | Paris | March 26</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <h6>Summit calendar 2024</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links & OnDemand</h5> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <h6>Catch up OnDemand</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <h6>Apply to speak</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.productmarketingalliance.com/" target="_blank"> <h6>All events</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>All courses</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>The basics</h5> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <h6>Mission</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <h6>Contact</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Partner with us</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <h6>Press resources</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <h6>Case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <h6>Help centre</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Our people</h5> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <h6>PMA team</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <h6>Experts in Residence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <h6>PMA Founding Members</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <h6>Careers</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Get involved</h5> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Get the media guide</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <h6>Community partnerships</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <h6>PMA Pulse</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <h6>Create & contribute</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links</h5> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <h6>PMA Consult</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>Get certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <h6>Membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>All reports</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Network</h5> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack Community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <h6>Meet the ambassadors</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <h6>Meetups</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <h6>PMA LinkedIn</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Learn</h5> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <h6>Become an ambassador</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-alliance-awards-pma-nominate-today/"> <h6>Product Marketing Awards 2024 | Nominations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2023-winners/"> <h6>Product Marketing Awards 2023 | Winners</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/customer-advisory-board/"> <h6>PMA Customer Advisory Board</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <a class="modular-navigation-main nav-whats-new beamer_beamerSelector beamerTrigger" data-beamer-keypress="true"> What's new? </a> </div> <div class="modular-navigation-close"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 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href="https://learning.productmarketingalliance.com" class="btn btn-outline">Get certified</a> </div> </div> </div> </div> </section>  <section class="awards-container"> <div class="content-wrap"> <div> <h3>Award-winning institution <span class="text-italic text-primary-coral-gradient">for award-winning product marketers</span></h3> </div> <div> <img class="h-119" src="/assets/img/g2-badge-2.svg"/> <img class="h-119" src="/assets/img/g2-badge-1.svg"/> <img class="h-72" src="/assets/img/FT_Top_1000.svg"/> <img class="h-119" src="/assets/img/ST_HUNDRED_LOGO_HOIZ_1x1_RGB 1.svg"/> </div> </div> </section>  <section class="video-content"> <div class="content-wrap col-2"> <div class="video-container"> <h3>Welcome <span class="text-italic text-primary-coral-gradient">to the community...</span></h3> <p class="text-white">Our mission is simple: to elevate the role of product marketing and redefine the way companies access education and scale. Join our VP of Community, Rose Johnstone, for a quick tour of the community.</p> <script src="https://fast.wistia.com/embed/medias/4hm7xj5u91.jsonp" async></script> <div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_4hm7xj5u91 seo=true videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/4hm7xj5u91/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" /> </div> </div> </div> </div> </div> <div class="video-content-container"> <div class="list-item"> <a href="/insider-membership-plan/"><h5>Join the community</h5></a> <p>Access product marketing experts, insights, community, networking, courses, and more. For free.</p> </div> <div class="list-item"> <a href="https://learning.productmarketingalliance.com/"><h5>Get certified</h5></a> <p>Learn today & apply tomorrow. Community-led education designed to fast-track your career.</p> </div> <div class="list-item"> <a href="/signup"><h5>Become a member</h5></a> <p>Develop your knowledge with ideas and resources you can apply to everyday projects.</p> </div> <div class="list-item"> <a href="https://world.productmarketingalliance.com/ "><h5>Attend an event</h5></a> <p>Stay up-to-date with the latest trends and expand your product marketing network overnight.</p> </div> </div> </div> </section>   <section class="logo-partners"> <div class="content-wrap"> <p>Join product marketers from world-class companies like:</p> <div> <div class="group-logo"> <img src="/assets/img/partners-logo/linkedin-white.svg"/> <img src="/assets/img/partners-logo/google-white.svg"/> <img src="/assets/img/partners-logo/meta-white.svg"/> <img src="/assets/img/partners-logo/shopify-white.svg"/> </div> <div class="group-logo"> <img src="/assets/img/partners-logo/microsoft-white.svg"/> <img src="/assets/img/partners-logo/amazon-white.svg"/> <img src="/assets/img/partners-logo/salesforce-white.svg"/> <img src="/assets/img/partners-logo/netflix-white.svg"/> <img src="/assets/img/partners-logo/adobe-white.svg"/> </div> </div> </div> </section>  <section class="form-section"> <div class="form-content"> <h2 class="text-bg-asterisk-coral">Where are you <span class="text-italic text-primary-coral-gradient">on your journey?</span></h2> <p>Need help finding your way around the website? Let us help you get there quicker.</p> </div> <div class="form-container"> <div class="form-header"> <a id="prevSlide" class="prev disabled"></a> <a id="nextSlide" class="next disabled"></a> </div> <div class="quiz-breadcrumb"> <span id="quizAnswer1"> </span> <span id="quizAnswer2"> </span> <span id="quizAnswer3"> </span> </div> <div class="form-body"> <div class="slide-wrapper" id="slideWrapper" style="transform: translate3d(0px, 0px, 0px)"> <div id="form-quiz" class="form-quiz-item active" data-index="0"> <h5>1. What level are you?</h5> <div class="quiz-options"> <div class="quiz-option" option-value="Break into Product Marketing" group-data="quiz-1"><img class="quiz-icon" src="/assets/img/quiz-icon/1.svg"/>Break into Product <span>Marketing</span></div> <div class="quiz-option" option-value="Product Marketing Manager" group-data="quiz-1"><img class="quiz-icon" src="/assets/img/quiz-icon/2.svg"/>Product Marketing <span>Manager</span></div> <div class="quiz-option" option-value="Senior PMM" group-data="quiz-1"><img class="quiz-icon" src="/assets/img/quiz-icon/3.svg"/>Senior Product Marketer</div> <div class="quiz-option" option-value="Leader of PMM" group-data="quiz-1"><img class="quiz-icon" src="/assets/img/quiz-icon/4.svg"/>Leader of Product <span>Marketing</span></div> </div> </div> <div id="form-quiz-2" class="form-quiz-item" data-index="1"> <h5>2. What are you trying to improve?</h5> <div class="quiz-options"> <div class="quiz-option" option-value="Positioning" group-data="quiz-2"><img class="quiz-icon" src="/assets/img/quiz-icon/positioning.svg"/>Positioning</div> <div class="quiz-option" option-value="Messaging" group-data="quiz-2"><img class="quiz-icon" src="/assets/img/quiz-icon/messaging.svg"/>Messaging</div> <div class="quiz-option" option-value="Sales enablement" group-data="quiz-2"><img class="quiz-icon" src="/assets/img/quiz-icon/sales-enablement.svg"/>Sales enablement</div> <div class="quiz-option" option-value="Go-to Market" group-data="quiz-2"><img class="quiz-icon" src="/assets/img/quiz-icon/go-to-market.svg"/>Go-to Market</div> <div class="quiz-option" option-value="Research" group-data="quiz-2"><img class="quiz-icon" src="/assets/img/quiz-icon/research.svg"/>Research</div> <div class="quiz-option" option-value="Competitive intelligence" group-data="quiz-2"><img class="quiz-icon" src="/assets/img/quiz-icon/competitive-intelligence.svg"/>Competitive intelligence</div> <div class="quiz-option" option-value="Metrics & OKRs" group-data="quiz-2"><img class="quiz-icon" src="/assets/img/quiz-icon/OKRs.svg"/>Metrics & OKRs</div> <div class="quiz-option" option-value="Pricing" group-data="quiz-2"><img class="quiz-icon" src="/assets/img/quiz-icon/pricing.svg"/>Pricing</div> <div class="quiz-option" option-value="Personas" group-data="quiz-2"><img class="quiz-icon" src="/assets/img/quiz-icon/personas.svg"/>Personas</div> <div class="quiz-option" option-value="Segmentation" group-data="quiz-2"><img class="quiz-icon" src="/assets/img/quiz-icon/segmentation.svg"/>Segmentation</div> </div> </div> <div id="form-quiz-3" class="form-quiz-item" data-index="2"> <h5>3. How would you like to achieve that?</h5> <div class="quiz-options"> <div class="quiz-option" option-value="Networking" group-data="quiz-3"><img class="quiz-icon" src="/assets/img/quiz-icon/networking.svg"/>Networking</div> <div class="quiz-option" option-value="Learning & development" group-data="quiz-3"><img class="quiz-icon" src="/assets/img/quiz-icon/learning-development.svg"/>Learning & <span>development</span></div> <div class="quiz-option" option-value="Mentorship" group-data="quiz-3"><img class="quiz-icon" src="/assets/img/quiz-icon/mentorship.svg"/>Mentorship</div> <div class="quiz-option" option-value="Guides & resources" group-data="quiz-3"><img class="quiz-icon" src="/assets/img/quiz-icon/guides-resources.svg"/>Guides & resources</div> <div class="quiz-option" option-value="Industry reports" group-data="quiz-3"><img class="quiz-icon" src="/assets/img/quiz-icon/industry-reports.svg"/>Industry reports</div> <div class="quiz-option" option-value="Templates" group-data="quiz-3"><img class="quiz-icon" src="/assets/img/quiz-icon/templates.svg"/>Templates</div> </div> </div> <div id="form-quiz-result" class="form-quiz-item" data-index="3"> <div class="result-content"> <h5 class="quiz-result-title">So you鈥檙e looking for events...</h5> <p class="quiz-result-description">Here at Product Marketing Alliance we have, lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo</p> <div class="btn-group"> <a class="btn btn-secondary quiz-result-link">See all events</a> <a class="btn btn-outline quiz-start-again">Start again</a> </div> </div> <div class="result-links"> <h5 class="quiz-result-suggested-title">Get to know us</h5> <div class="quiz-result-links"> <div class="list-item"> <a href="https://world.productmarketingalliance.com/"><p>Product Marketing Summit 2023</p></a> </div> <div class="list-item"> <a href="/tag/pmm-talks/"><p>Product Marketing Talks</p></a> </div> <div class="list-item"> <a href="/tag/meetup/"><p>Product Marketing Meetups</p></a> </div> </div> </div> </div> </div> </div> </div> <div class="form-footer"> </div> </div> </section> <section class="image-content dark"> <div class="content-wrap"> <div class="content-container"> <div class="image-section" data-image="certifications"> <div> <div class="image-tag">Certifications</div> <h2>Level-up your skills & <span class="text-italic text-primary-coral-gradient">take the next step in your career</span></h2> <p>Fill key knowledge gaps, grow your confidence, and become the most impact product marketer in the room with courses built by product marketers for product marketers.</p> <a href="https://learning.productmarketingalliance.com/" class="btn btn-primary">Get certified</a> </div> <div> <img src="/assets/img/certification homepage desktop.png"/> </div> </div> <div class="image-section" data-image="events"> <div> <div class="image-tag">Events</div> <h2>Expand your <span class="text-italic text-primary-coral-gradient">product marketing network</span></h2> <p>Never again send cold LinkedIn DMs to try and connect with a fellow product marketer. Meet the top product marketing experts in-person at our monthly PMA events - when they鈥檙e ready to engage.</p> <a href="https://world.productmarketingalliance.com/" class="btn btn-primary">Attend an event</a> </div> <div> <img src="/assets/img/image-dark-2.png"/> </div> </div> </div> </div> </section> <section class="partners-ratings"> <p>5 star ratings from:</p> <div class="logos"> <img src="/assets/img/partners-logo/google-rating.svg"/> <img src="/assets/img/partners-logo/trustpilot-rating.svg"/> <img src="/assets/img/partners-logo/g2-rating.svg"/> </div> </section> <section class="image-content light"> <div class="content-wrap"> <div class="content-container"> <div class="image-section" data-image="memberships"> <div> <img src="/assets/img/image-light-1.png"/> </div> <div> <div class="image-tag">Memberships</div> <h2>Accelerate your <span class="text-italic text-primary-coral-gradient">product marketing learning journey</span></h2> <p>Fed up of piecemealing your L&D? Access cutting-edge insights, resources, courses, and events - all-in-one, 365 days a year. Learn today, apply tomorrow.</p> <a href="/signup/" class="btn btn-secondary">Sign up</a> </div> </div> <div class="image-section" data-image="community"> <div> <img src="/assets/img/image-light-2.png"/> </div> <div> <div class="image-tag">Community</div> <h2>Get career advice <span class="text-italic text-primary-coral-gradient">from product marketing leaders</span></h2> <p>You no longer have to navigate the world of product marketing alone. Connect directly with experienced product marketers in our Slack channels and local meetups - and learn how to navigate your career journey.</p> <a href="/join-slack/" class="btn btn-secondary">Join your peers</a> </div> </div> </div> </div> </section> <section class="latest-resources-container"> <div class="content-wrap"> <div class="content-header"> <h2>Get updated with <span class="text-italic text-primary-coral-gradient">the latest product marketing resources</span></h2> <a href="/content-hub" class="btn btn-primary">See all resources</a> </div> <div class="post-tags"> <a class="post-tag-item" href="/content-hub?filter=messaging-positioning"> Positioning & messaging </a> <a class="post-tag-item" href="/content-hub?filter=pricing"> Pricing </a> <a class="post-tag-item" href="/content-hub?filter=go-to-market-hub"> Go to market </a> <a class="post-tag-item" href="/content-hub?filter=competitive-intelligence"> Competitive intelligence </a> <a class="post-tag-item" href="/content-hub?filter=product-marketing-strategy"> Product marketing strategy </a> </div> <div class="resources-slider"> <div class="swiper mySwiper"> <div class="swiper-wrapper slider-wrapper"> </div> <div id="right" class="swiper-button-next"></div> <div id="left" class="swiper-button-prev"></div> </div> </div> </div> </section> <section class="partners-info"> <div class="partners-speaker"> <h2>Learn from the top <span class="text-italic text-primary-coral-gradient">people in your industry...</span></h2> <p>From exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft, Salesforce, <br>and IBM, get first-hand insights from some of the best product marketers in the business.</p> <script src="https://fast.wistia.com/embed/medias/6ddhzobg86.jsonp" async></script> <script src="https://fast.wistia.com/embed/medias/8wy7xdhvqh.jsonp" async></script> <script src="https://fast.wistia.com/embed/medias/qvgi2ne1lc.jsonp" async></script> <script src="https://fast.wistia.com/embed/medias/l505xfql11.jsonp" async></script> <script src="https://fast.wistia.com/embed/medias/d7vyr0xjpp.jsonp" async></script> <div class="speaker-images"> <div class="speaker-item" style="background-image: url('/assets/img/speakers/emma_stratton.jpg')"> <div class="item-wrapper"> <p>Emma Stratton <span class="text-asterisk-small"></span> Messaging Expert</p> <a class="btn btn-primary"><span class="wistia_embed wistia_async_qvgi2ne1lc popover=true videoFoam=true popoverContent=link">Watch presentation</span></a> </div> </div> <div class="speaker-item" style="background-image: url('/assets/img/speakers/april_dunford.jpg')"> <div class="item-wrapper"> <p>April Dunford <span class="text-asterisk-small"></span> Positioning Expert</p> <a class="btn btn-primary"><span class="wistia_embed wistia_async_6ddhzobg86 popover=true videoFoam=true popoverContent=link">Watch presentation</span></a> </div> </div> <div class="speaker-item" style="background-image: url('/assets/img/speakers/chandra_patel.jpg')"> <div class="item-wrapper"> <p>Chandra Patel <span class="text-asterisk-small"></span> Sr. Director of PMM</p> <a class="btn btn-primary"><span class="wistia_embed wistia_async_d7vyr0xjpp popover=true videoFoam=true popoverContent=link">Watch presentation</span></a> </div> </div> <div class="speaker-item" style="background-image: url('/assets/img/speakers/julien_sauvage.jpg')"> <div class="item-wrapper"> <p>Julien Sauvage <span class="text-asterisk-small"></span> VP Product Marketing</p> <a class="btn btn-primary"><span class="wistia_embed wistia_async_8wy7xdhvqh popover=true videoFoam=true popoverContent=link">Watch presentation</span></a> </div> </div> <div class="speaker-item" style="background-image: url('/assets/img/speakers/madison_leonard.jpg')"> <div class="item-wrapper"> <p>Madison Leonard <span class="text-asterisk-small"></span> PLG Growth</p> <a class="btn btn-primary"><span class="wistia_embed wistia_async_l505xfql11 popover=true videoFoam=true popoverContent=link">Watch presentation</span></a> </div> </div> </div> </div> <div class="partners-carousel"> <p>Community partners</p> <div class="logos"> <img src="/assets/img/partners-logo/Event_Logos_White_125x48px-Clozd.svg"/> <img src="/assets/img/partners-logo/Event_Logos_White_125x48px-Crayon.svg"/> <img src="/assets/img/partners-logo/Event_Logos_White_125x48px-Ghostranch.svg"/> <img src="/assets/img/partners-logo/Event_Logos_White_125x48px-Navattic.svg"/> <img src="/assets/img/partners-logo/Event_Logos_White_125x48px-Storylane.svg"/> </div> </div> </section> <section class="graph-section"> <div class="graph-content"> <h2>Benchmark your <span class="text-italic text-primary-coral-gradient">product marketing skills</span></h2> <p>Let us know your experience in key product marketing competencies and we'll give you a<br> tailormade framework to lean in on your strengths and identify opportunities<br> for professional growth.</p> <img src="/assets/img/line-shape.svg"/> <div class="cta"> <a href="/product-marketing-iq/" class="btn btn-secondary">See full framework</a> <a href="/product-marketing-iq/#typeform-placeholder" target="_blank" class="btn btn-outline">Take PMM IQ test</a> </div> </div> <div class="graph-image"> <lottie-player autoplay loop mode="normal" src="https://lottie.host/c74ef0bb-31dd-4238-aaf3-f0c2e2874c0b/13AzvdwVqs.json" > </lottie-player> </div> </section> <section class="cta-section"> <div class="cta-content"> <h3>Access product marketing experts, insights, <br><span class="text-italic text-white">community, networking, courses, and more. <br>For free.</span></h3> <a href="/insider-membership-plan/" class="btn btn-secondary btn-hover-white">Become an Insider</a> </div> </section> <section class="pmm-chart-slider"> <div class="pmm-chart-container"> <div class="chart-slide-controller-mobile"> <div class="chart-pagination"> <ul> <li class="active"> <button type="button" data-slide-index="0" class="pagination-item">1</button> </li> <li class=""> <button type="button" data-slide-index="1" class="pagination-item">1</button> </li> <li class=""> <button type="button" data-slide-index="2" class="pagination-item">1</button> </li> <li class=""> <button type="button" data-slide-index="3" class="pagination-item">1</button> </li> <li class=""> <button type="button" data-slide-index="4" class="pagination-item">1</button> </li> <li class=""> <button type="button" data-slide-index="5" class="pagination-item">1</button> </li> </ul> </div> </div> <div class="chart-slide-wrapper"> <div class="chart-slide-item active" data-index="0"> <div class="chart-content"> <h2>Product Marketing <span class="text-italic text-primary-coral-gradient">Core Framework</span></h2> <p>From research to pricing, positioning to enablement, storytelling <br>to onboarding - and more, there鈥檚 a lot that goes into successfully <br>getting a product to market - and keeping it there.<br><br> This framework鈥檚 designed to help you navigate every step. </p> <a href="/product-marketing-framework/" class="btn btn-secondary">Get framework</a> </div> <div class="chart"> <img src="/assets/img/chart/chart1.svg"/> </div> </div> <div class="chart-slide-item" data-index="1"> <div class="chart-content"> <h2>Discovery</h2> <p>Thorough customer, market, and competitor research are <br>the bedrock of any product marketing strategy. Fail to <br>prepare, prepare to fail.</p> <div class="list-group"> <ul> <li>Build business case</li> <li>Customer/market feedbacke</li> <li>Why/loss analysis</li> <li>Market research</li> </ul> <ul> <li>Competitor intel</li> <li>Market requirements</li> <li>Testing assumptions</li> <li>Review and refine</li> </ul> </div> <a href="/product-marketing-framework/" class="btn btn-secondary">Get framework</a> </div> <div class="chart"> <img src="/assets/img/chart/chart3.svg"/> </div> </div> <div class="chart-slide-item" data-index="2"> <div class="chart-content"> <h2>Strategize</h2> <p>From pricing to GTM, acquisition to internal comms, a watertight <br>strategy is key. A strategy that looks at barriers, opportunities, and <br>data-backed methodologies is the first step towards long-term <br>success.</p> <div class="list-group"> <ul> <li>Pricing</li> <li>Objectives</li> <li>Go-to-market</li> <li>Acquisition</li> <li>Onboarding</li> </ul> <ul> <li>Retention and expansion</li> <li>Internal communication</li> <li>Use Sales enablement</li> <li>Barriers</li> </ul> </div> <a href="/product-marketing-framework/" class="btn btn-secondary">Get framework</a> </div> <div class="chart"> <img src="/assets/img/chart/chart5.svg"/> </div> </div> <div class="chart-slide-item" data-index="3"> <div class="chart-content"> <h2>Define</h2> <p>Defining the market you鈥檙e working in, identifying your personas, <br>and creating positioning & messaging that truly resonates is <br>essential.</p> <div class="list-group"> <ul> <li>Positioning</li> <li>Narrative design</li> <li>Messaging</li> <li>Storytelling</li> </ul> <ul> <li>Segmentation</li> <li>User personas</li> <li>Buyer personas</li> <li>Use cases</li> </ul> </div> <a href="/product-marketing-framework/" class="btn btn-secondary">Get framework</a> </div> <div class="chart"> <img src="/assets/img/chart/chart4.svg"/> </div> </div> <div class="chart-slide-item" data-index="4"> <div class="chart-content"> <h2>Get set</h2> <p>If you want to go fast, go alone. If you want to go far, go <br>together. Through training, collaboration sessions, and <br>indispensable assets, equip other teams with all the <br>knowledge they need to come with you.</p> <div class="list-group"> <ul> <li>Sales assets</li> <li>Training</li> <li>Sales enablement sessions</li> <li>Marketing</li> </ul> </div> <a href="/product-marketing-framework/" class="btn btn-secondary">Get framework</a> </div> <div class="chart"> <img src="/assets/img/chart/chart6.svg"/> </div> </div> <div class="chart-slide-item" data-index="5"> <div class="chart-content"> <h2>Grow</h2> <p>A product marketing strategy is never complete. Analyze. Refine. <br>Test. Repeat. And ensure your product doesn鈥檛 just get to market<br> - but maintains a competitive position there.</p> <div class="list-group"> <ul> <li>Case studies</li> <li>Analysis</li> <li>Optimization</li> <li>Customer feedback</li> <li>Prioritise tickets</li> </ul> </div> <a href="/product-marketing-framework/" class="btn btn-secondary">Get framework</a> <a id="backToTop" class="btn btn-outline">Back to start</a> </div> <div class="chart"> <img src="/assets/img/chart/chart2.svg"/> </div> </div> </div> <div class="chart-slide-controller"> <a id="prevChartSlide" class="prev disabled"></a> <a id="nextChartSlide" class="next"></a> </div> </div> </section> <section class="periodic-section"> <div class="content-header"> <h2>Elements of <span class="text-italic text-primary-coral-gradient">Product Marketing</span></h2> <div class="btn-group"> <a href="/product-marketing-periodic-table/" class="btn btn-secondary">Read more</a> <script src="https://fast.wistia.com/embed/medias/tikvbtn5qg.jsonp" async></script> <script src="https://fast.wistia.com/assets/external/E-v1.js" async></script> <a href="#" class="btn btn-tertiary"><span class="wistia-embed-hover wistia_embed wistia_async_tikvbtn5qg popover=true popoverContent=link videoFoam=false" style="display:inline;position:relative">Watch video</span></a> </div> </div> <img src="/assets/img/PMA Perodic Table 1440脳781px.jpg"/> </section> <section class="resource-library"> <div class="wrap-content"> <div> <div id="allPostContainer" class="post-container-row"> <div class="post-container-header"> <h2>Your resource <span class="text-italic text-primary-coral-gradient">library</span></h2> <a href="/content-hub" class="btn btn-primary-outline">See all resources</a> </div> <div class="post-container-filter"> <a class="micro-post-filter active" data-label="Reports">Reports</a> <a class="micro-post-filter" data-label="Articles">Articles</a> <a class="micro-post-filter" data-label="Guides">Guides</a> <a class="micro-post-filter" data-label="eBooks">eBooks</a> <a class="micro-post-filter" data-label="Videos">Videos</a> <a class="micro-post-filter" data-label="Podcasts">Podcasts</a> <a class="micro-post-filter" data-label="Webinars">Webinars</a> </div> <div class="post-container-filter-mobile"> <select id="mobileLibraryFilter"> <option>Reports</option> </select> </div> <div class="micro-post-result" style="display: none"> </div> <div class="micro-post-result-loading"> <article class="post-card-skeleton"> <div class="post-card-image loading"> </div> <div class="post-card-content "> <div class="primary-tag loading"></div> <div class="card-text loading"></div> <div class="card-text loading"></div> <div class="card-footer-info"> <div class="card-date loading"></div> <div class="ready-time loading"></div> </div> </div> </article> <article class="post-card-skeleton"> <div class="post-card-image loading"> </div> <div class="post-card-content "> <div class="primary-tag loading"></div> <div class="card-text loading"></div> <div class="card-text loading"></div> <div class="card-footer-info"> <div class="card-date loading"></div> <div class="ready-time loading"></div> </div> </div> </article> <article class="post-card-skeleton"> <div class="post-card-image loading"> </div> <div class="post-card-content "> <div class="primary-tag loading"></div> <div class="card-text loading"></div> <div class="card-text loading"></div> <div class="card-footer-info"> <div class="card-date loading"></div> <div class="ready-time loading"></div> </div> </div> </article> <article class="post-card-skeleton"> <div class="post-card-image loading"> </div> <div class="post-card-content "> <div class="primary-tag loading"></div> <div class="card-text loading"></div> <div class="card-text loading"></div> <div class="card-footer-info"> <div class="card-date loading"></div> <div class="ready-time loading"></div> </div> </div> </article> </div>  <div class="post-container-footer"> <a href="/content-hub?filter=" id="viewAllFilterLink" class="btn btn-primary">View all <span id="ViewAllFilterText">reports</span></a> </div> </div> </div> </div> </section> </div>  <div id="postCard"> <article class="post-card"> <a class="post-card-image-link" href="/"> <img class="post-card-image" src="https://www.productmarketingalliance.com/assets/built/no-image.jpg?v=9530c87b6a" alt="" /> </a> <div class="post-card-content"> <a class="post-card-content-link" href="/"> <header class="post-card-header"> <span class="post-primary-tag" style="border-color: ; 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