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<div id="c793717" class="frame frame-default frame-type-dce_dceuid2 frame-layout-0"> <div class="hero-banner hero-banner-middle hero-banner-normal dim-black" style="background-image:url(/fileadmin/_processed_/f/e/csm_200313_Communications-51_d973b1ab2f.jpg);">  <div class="container"> <section class="default bottom left"> <div class="sr-only"><hr/></div> <h3>Strategic Messaging</h3> </section> </div> </div> </div> <div class="container"> <nav aria-label="Breadcrumb"><ol vocab="http://schema.org/" typeof="BreadcrumbList" class="breadcrumb"><li property="itemListElement" typeof="ListItem" class="breadcrumb-item"><a href="https://www.ndsu.edu" title="North Dakota State University" property="item" typeof="WebPage"><span property="name">NDSU</span></a><meta property="position" content="1"></li><li property="itemListElement" typeof="ListItem" class="breadcrumb-item"><a href="/communication/" title="Communication" property="item" typeof="WebPage"><span property="name">Communication</span></a><meta property="position" content="2"></li><li property="itemListElement" typeof="ListItem" class="breadcrumb-item"><a href="/communication/research/" title="Research" property="item" typeof="WebPage"><span property="name">Research</span></a><meta property="position" content="3"></li><li class="breadcrumb-item active"><span aria-current="page">Strategic Messaging</span></li></ol></nav> <div id="c842742" class="frame frame-default frame-type-text frame-layout-0"><section><h3 class="text-center">Relevant Publications</h3></section></div> <div id="c842744" class="frame frame-default frame-type-image frame-layout-0"><div class="ce-image ce-center ce-above"><div class="ce-gallery" data-ce-columns="1" data-ce-images="1"><div class="ce-outer"><div class="ce-inner"><div class="ce-row"><div class="ce-column"><figure class="image "><img class="image-embed-item" src="/fileadmin/communication/Homepage/csm_Line_2px_3d4c3d9d92.jpg" width="100" height="2" alt="" /></figure></div></div></div></div></div></div></div> <div id="c793662" class="frame frame-default frame-type-text frame-layout-0"><section><ul><li>Seseer Mou-Danha & <strong>Elizabeth Crisp Crawford</strong> (2023) Understanding Audience Emotional Needs in Crisis Journalism: The Boston Globe’s Social Media Coverage of the Boston Marathon Bombing, Journalism Studies, 24:13, 1672-1691, DOI: <a href="https://doi.org/10.1080/1461670X.2023.2246053" target="_top">10.1080/1461670X.2023.2246053</a></li></ul><ul><li>Rubinstein, E. B., Rayel, H., <strong>Crawford, E. C.</strong>, & Larson, M. (2023). Using a rapid ethnographic assessment to explore vaccine hesitancy on a public university campus in the Upper Midwest. Journal of American College Health, 1-9.</li></ul><ul><li>Yue, C. A., Thelen, P. D., & <strong>Walden, J. A.</strong> (2022). How empathetic leadership communication mitigates employees' turnover intention during COVID-19-related organizational change. <em>Management Decision</em>.<a href="https://doi.org/10.1108/MD-01-2022-0011" target="_top">https://doi.org/10.1108/MD-01-2022-0011</a><br>  </li><li><p><strong>Walden, J. A.</strong> (2021). Enhancing employee well-being through internal communication. <em>Current Trends and Issues in Internal Communication: Theory and Practice</em>, 149-163.</p></li><li><p>Diers-Lawson, A., Symons, A., & <strong>Zeng, C.</strong> (2021). Building crisis capacity with data breaches: the role of stakeholder relationship management and strategic communication. <em>Corporate Communications: An International Journal, 26</em>(4), 675-699. <a href="https://doi.org/10.1108/CCIJ-02-2021-0024" target="_top">https://doi.org/10.1108/CCIJ-02-2021-0024</a></p></li><li><p>Baumeister, S., <strong>Zeng, C.</strong>, & Hoffendahl, A. (2020). The effect of an eco-label on the booking decisions of air passengers. <em>Transport Policy 124</em>, 175-182. <a href="https://doi.org/10.1016/j.tranpol.2020.07.009" target="_top">https://doi.org/10.1016/j.tranpol.2020.07.009</a></p></li><li><strong>Crawford, E. C</strong>., Peiris, I. K., & Ganesh-Pillai, R. (2020). Think small: Adapting advertising message strategy for nanotechnology using the Six-Segment Strategy Wheel. <em>Proceedings of the 2020 conference of the American Academy of Advertising</em> (edited by Dr. Sela Sar), 64-177.<br>  </li><li><strong>Crawford, E. C.</strong>, Daniel, E. S., Yakubova, M., & Peiris, I. K. (2020). Connecting without connection: Using social media to analyze problematic drinking behavior among mothers.<em> Journal of Current Issues & Research in Advertising, 41</em>(2), 121-143.<a href="https://www.tandfonline.com/doi/full/10.1080/10641734.2019.1659195" target="_top"> https://www.tandfonline.com/doi/full/10.1080/10641734.2019.1659195</a> <br>  </li><li>Daniel, E. S., <strong>Crawford, E. C.</strong>, & <strong>Westerman, D. K.</strong> (2018). The influence of social media influencers: Understanding online vaping communities and parasocial interaction through the lens of Taylor’s six-segment strategy wheel. <em>Journal of Interactive Advertising, 18</em>(2), 96-109. <a href="https://www.tandfonline.com/doi/full/10.1080/15252019.2018.1488637" target="_top">https://www.tandfonline.com/doi/full/10.1080/15252019.2018.1488637</a> <br>  </li><li><p>Jung, E. H., <strong>Walden, J. A.</strong>, Johnson, A. C., & Sundar, S. S. (2017). Social networking in the aging context: Why older adults use or avoid Facebook. <em>Telematics and Informatics, 34</em>(7), 1071-1080. <a href="http://dx.doi.org/10.1016/j.tele.2017.04.015" target="_top">http://dx.doi.org/10.1016/j.tele.2017.04.015</a></p></li><li><p>DeArmond, S., & <strong>Crawford, E. C.</strong> (2011). Organization personality perceptions and attraction: The role of social identity consciousness. <em>International Journal of Selection and Assessment, 19</em>(4), 405-414.</p></li></ul></section></div> </div> </main> <footer class="footer-dept footer-left"> <div class="container"> <section class="footer-address"> <div class="address"> <p>Department of Communication                                                                 <br> Phone: (701) 231-7705<br> Physical Address: Minard 338 • 1210 Albrecht Blvd. • Fargo, ND 58102<br> Mailing Address: Department #2512 • P.O. 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