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">NEWS</span></span></a></div></div><div class="flex"><div class=" pl-6 "><a href="/work" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-lbb_green before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class="underline-green transition-all duration-500 font-barlowc uppercase tracking-wider text-size_32_30 font-bold text-white ">CREATIVE LIBRARY</span></span></a></div></div><div class="flex"><div class=" pl-6 "><a href="/awards/immortals" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-lbb_yellow before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class="underline-yellow transition-all duration-500 font-barlowc uppercase tracking-wider text-size_32_30 font-bold text-white ">IMMORTAL AWARDS</span></span></a></div></div><div class="flex"><div class=" pl-6 "><a href="/companies" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-lbb_lightgreen before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class="underline-lightgreen transition-all duration-500 font-barlowc uppercase tracking-wider text-size_32_30 font-bold text-white ">MEMBER COMPANIES</span></span></a></div></div><div class="flex"><div class=" pl-6 "><a href="/people" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-lbb_yellow_dark before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class="underline-orange transition-all duration-500 font-barlowc uppercase tracking-wider text-size_32_30 font-bold text-white ">PEOPLE</span></span></a></div></div><div class="flex"><div class=" pl-6 "><a href="/jobs" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-lbb_purple before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class="underline-purple transition-all duration-500 font-barlowc uppercase tracking-wider text-size_32_30 font-bold text-white ">JOBS</span></span></a></div></div></div><div class="pl-5 pt-2 space-y-2 flex flex-col items-start"><a href="/how-it-works/" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-white before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-black group-hover:border-black transition-all duration-500 font-barlow inline text-white text-size_18_22 border-dashed border-b border-white ">How LBB Works</span></span></a><a href="/accounts/register/plans" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-white before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-black group-hover:border-black transition-all duration-500 font-barlow inline text-white text-size_18_22 border-dashed border-b border-white ">Plans & Pricing</span></span></a><a href="/about/editorialtoolkit/" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-white before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-black group-hover:border-black transition-all duration-500 font-barlow inline text-white text-size_18_22 border-dashed border-b border-white ">Editorial Toolkit</span></span></a></div></div></div><div class="w-full flex flex-row justify-between bg-lbb_black px-3 md:px-5"><div class="flex items-end"><div class="py-0 md:py-0 flex "><a class="self-center" href="/"><img alt="edition" height="83" src="/logo.svg" class="max-h-[50px] min-h-[50px] "/></a><img src="/Rectangle 219.svg" alt="Rectangle"/></div><div class="md:pl-5 px-3"><div class="xl:hidden"><a href="/news" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-lbb_blue before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 after:scale-y-100 after:-z-10 after:transition-transform after:duration-300 hover:after:scale-y-0 hover:after:origin-bottom-left after:bg-lbb_blue after:origin-bottom-left after:content-[' '] after:block after:absolute after:right-0 after:left-0 after:bottom-0 after:h-2 "><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-bold text-white ">news</span></span></a></div><span class="xl:hidden text-ellipsis block overflow-hidden md:w-full w-[70px] text-white"><a href="/news" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-lbb_blue before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 after:scale-y-100 after:-z-10 after:transition-transform after:duration-300 hover:after:scale-y-0 hover:after:origin-bottom-left after:bg-lbb_blue after:origin-bottom-left after:content-[' '] after:block after:absolute after:right-0 after:left-0 after:bottom-0 after:h-2 "></span></a></span><div class="xl:justify-between xl:pt-2 hidden xl:inline" style="border-bottom:5px solid black"><div class="flex flex-row flex-wrap space-x-2 items-baseline"><div class=" cursor-pointer undefined whitespace-nowrap undefined flex justify-center items-center "><a href="/" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-black before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><div class="w-7 icon-home text-white group-hover:text-white group-hover:border-white transition-all duration-500" style="font-size:28px"></div></span></a></div><div class="pb-1"><div style="font-size:21px;width:6px;height:6px;background-color:black;border-radius:100%"></div></div><div class=" pb border-b-8 border-b-lbb_blue pb-3 undefined whitespace-nowrap undefined flex justify-center items-center "><a href="/news" class="inline-flex"><span style="z-index:0" class=" group "><span class="undefined transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-normal text-white ">NEWS</span></span></a></div><div class="pb-1"><div style="font-size:21px;width:6px;height:6px;background-color:black;border-radius:100%"></div></div><div class=" cursor-pointer pb-5 whitespace-nowrap undefined flex justify-center items-center "><a href="/work" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-white before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class="group-hover:text-black group-hover:border-black transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-normal text-white " style="border-bottom:1px dashed">CREATIVE LIBRARY</span></span></a></div><div class="pb-1"><div style="font-size:21px;width:6px;height:6px;background-color:black;border-radius:100%"></div></div><div class=" cursor-pointer pb-5 whitespace-nowrap undefined flex justify-center items-center "><a href="/awards/immortals" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-white before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class="group-hover:text-black group-hover:border-black transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-normal text-white " style="border-bottom:1px dashed">IMMORTAL AWARDS</span></span></a></div><div class="pb-1"><div style="font-size:21px;width:6px;height:6px;background-color:black;border-radius:100%"></div></div><div class=" cursor-pointer pb-5 whitespace-nowrap undefined flex justify-center items-center "><a href="/companies" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-white before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class="group-hover:text-black group-hover:border-black transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-normal text-white " style="border-bottom:1px dashed">MEMBER COMPANIES</span></span></a></div><div class="pb-1"><div style="font-size:21px;width:6px;height:6px;background-color:black;border-radius:100%"></div></div><div class=" cursor-pointer pb-5 whitespace-nowrap undefined flex justify-center items-center "><a href="/people" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-white before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class="group-hover:text-black group-hover:border-black transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-normal text-white " style="border-bottom:1px dashed">PEOPLE</span></span></a></div><div class="pb-1"><div style="font-size:21px;width:6px;height:6px;background-color:black;border-radius:100%"></div></div><div class=" cursor-pointer pb-5 whitespace-nowrap undefined flex justify-center items-center "><a href="/jobs" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-white before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class="group-hover:text-black group-hover:border-black transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-normal text-white " style="border-bottom:1px dashed">JOBS</span></span></a></div></div></div></div></div><div class="flex flex-row justify-center items-center border-l pl-4 "><div class="pr-6 py-3 md:py-0"><a href="/accounts/login?next=/news/bossing-it-jonathan-mccallum-on-balancing-long-term-satisfaction-with-short-term-need" class="underline-parent"><div class="flex flex-row items-center text-white"><div class="w-7 icon-user text-white" style="font-size:30px"></div><div class="pl-2 hidden md:block"><span class=" transition-all underline-anime transition-all duration-500 font-barlow inline text-white text-size_15_18 ">Login or Register</span></div></div></a></div><div class="hidden flex flex-row justify-center items-center pl-6 " style="border-left:1px solid #000"></div><div class=" flex flex-row justify-center items-center "><a class="cursor-pointer"><div class="w-7 icon-menu text-white" style="font-size:30px"></div></a></div></div></div></div></div></div><div class="container max-w-[1200px] mx-auto px-3 flex flex-col undefined"><div class="flex justify-between py-4 md:hidden block border-b-2 border-light_grey"><div class="w-full"><div class="pb-4"><span class=" transition-all duration-500 font-barlow inline text-caption_grey text-size_16_19 ">Bossing It in association with<span class="pl-1"><a href="https://www.lbbonline.com/news/pro-user-why-were-creating-a-home-for-the-industrys-talent" target="_blank" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-black before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white group-hover:border-white transition-all duration-500 font-barlow inline text-black text-size_16_19 border-dashed border-b border-black ">LBB Pro</span></span></a></span></span></div><a href="https://www.lbbonline.com/news/pro-user-why-were-creating-a-home-for-the-industrys-talent" target="_blank"><div class="w-full overflow-hidden cursor-pointer relative bg-white " style="padding-top:40%"><picture class="absolute top-1/2 left-1/2 w-full" style="transform:translate(-50%, -50%)"><source data-srcset="https://d3q27bh1u24u2o.cloudfront.net/banner/lbb_pro_07wJt4l.gif" type="image/jpeg"/><img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://d3q27bh1u24u2o.cloudfront.net/banner/lbb_pro_07wJt4l.gif" class="lazyload" height="500" width="500" alt="Group745"/></picture></div></a></div></div><div class="flex flex-col md:flex-row md:justify-between pt-3"><div class="md:w-2/3 w-full pt-2 pr-0 md:pr-3 md:border-r md:border-light_grey"><div><div><span class=" transition-all duration-500 font-barlow inline text-black text-size_24_24 "><a href="/news/channels/41" style="display:inline-block" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-lbb_blue before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" underline-anime-blue small transition-all duration-500 font-barlow inline text-lbb_black text-size_24_24 ">Bossing It</span></span></a></span></div><div class="pr-0 md:pr-20"><h1 class="text-size_40_38 md:text-size_60_58 font-juana transition-all duration-300 ">Bossing It: Jonathan McCallum on Balancing Long Term Satisfaction with Short Term Need</h1></div></div><div class="md:pt-8 pt-5"><div class="w-full h-full"><div class="block md:hidden pb-4"><span class=" transition-all duration-500 font-barlow inline text-lbb_black text-size_16_19 ">30/01/2023</span></div><div class="flex space-x-4 md:items-start items-center "><a href="/companies/george-p-johnson"><div class="w-[60px] md:w-[90px] border border-light_grey"><picture class=""><source data-srcset="https://d3q27bh1u24u2o.cloudfront.net/resized/300/company_office/GPJ_Roundal_logo___Black_UpaEpRW_png.webp" type="image/webp"/><source data-srcset="https://d3q27bh1u24u2o.cloudfront.net/resized/300/company_office/GPJ_Roundal_logo___Black_UpaEpRW.png" type="image/jpeg"/><img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://d3q27bh1u24u2o.cloudfront.net/resized/300/company_office/GPJ_Roundal_logo___Black_UpaEpRW.png" class="lazyload" width="300"/></picture></div></a><div><div><a href="/companies/george-p-johnson" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-black before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white group-hover:border-white transition-all duration-500 font-barlow inline font-bold text-lbb_black text-size_16_16 border-dashed border-b border-black ">George P. Johnson</span></span></a></div><div class="leading-none"><span class=" transition-all duration-500 font-barlow inline text-lbb_black text-size_16_16 "> Experiential Marketing</span></div><div class="leading-none"><span class=" transition-all duration-500 font-barlow inline text-caption_grey text-size_16_16 ">London, UK</span></div></div></div><div class="ml-[0px] md:ml-[90px] mt-[10px] md:mt-[0px] "><div class="w-full h-full bg-white"><div class="flex justify-between py-3 px-4 border-light_grey"><div class="flex space-x-4"><div class="flex flex-col justify-center items-center space-y-1" style="font-size:28px"><div class=" w-7 icon-eye_see"></div><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-normal text-black ">399</span></div><div class="border-l-2 border-light_grey hover:cursor-pointer"><div class="px-4"><a class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-black before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white group-hover:border-black transition-all duration-500 font-barlow inline text-lbb_black text-size_16_19 "></span></span></a></div></div></div><div class="flex space-x-10"><div class=" cursor-pointer flex items-center space-x-2"><div class=" icon-like w-7 " style="font-size:28px"></div><div class="md:block hidden"><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-normal text-black ">LIKE</span></div></div><div class="flex items-center space-x-2 cursor-pointer"><div class=" w-7 icon-add_to_collection " style="font-size:28px"></div><div class="md:block hidden"><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-normal text-black ">ADD TO COLLECTION</span></div></div></div></div></div><div class=" md:flex justify-between py-4 border-b-2 border-light_grey"><div class="hidden md:block"><span class=" transition-all duration-500 font-barlow inline text-lbb_black text-size_16_19 ">30/01/2023</span></div><div class="flex space-x-4 items-center md:justify-center justify-between"><div><span class=" transition-all duration-500 font-barlow inline text-lbb_black text-size_16_19 ">Share</span></div><div><div class="w-full h-full undefined"><div class="flex space-x-4"><a class="addthis_button_link" style="cursor:pointer;position:relative"><div class="icon-link" style="font-size:28px"></div></a><button quote="Bossing It: Jonathan McCallum on Balancing Long Term Satisfaction with Short Term Need" aria-label="linkedin" class="react-share__ShareButton addthis_button_linkedin" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer"><div class=" w-7 icon-ln_circle" style="font-size:28px"></div></button><button aria-label="facebook" class="react-share__ShareButton addthis_button_facebook" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer"><div class=" w-7 icon-fb_circle" style="font-size:28px"></div></button><button aria-label="twitter" class="react-share__ShareButton addthis_button_twitter" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer"><div class=" w-7 icon-tw_circle" style="font-size:28px"></div></button><div></div></div></div></div></div></div></div></div></div><div class=" bg-white md:ml-[90px] my-3"><div class="md:pl-[80px] px-7 py-6"><span class=" transition-all duration-500 font-barlow inline text-lbb_black text-size_24_28 ">George P. Johnson, UK's managing director on different styles of leadership, clarity over transparency and not looking at everything in a binary way </span></div><div class="-ml-3 w-[108%] w-full sm:-ml-20 m-0"><picture class=""><source data-srcset="https://d3q27bh1u24u2o.cloudfront.net/news/Jonathan_McCallum.png" type="image/jpeg"/><img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://d3q27bh1u24u2o.cloudfront.net/news/Jonathan_McCallum.png" class="lazyload" width="900"/></picture></div><div class="p-0 md:pl-[80px] md:px-7 md:py-6"></div></div><div class=" md:ml-[90px] my-3"><div class="pl-0 md:pl-[80px] px-5 md:px-7 py-4 md:py-6"><div class="new-content"><p><i>Jonathan McCallum joined George P. Johnson UK, over seven years ago as vice president, chief strategy officer and was promoted in 2021 to managing director UK & Nordics. With his experience rooted in strategy, Jonathan McCallum leads the agency’s approach to strategy fuelled experience design and underpins the importance of being client-centric. Building on the momentum the agency had seen, in 2022 Jonathan led the UK team to achieve significant growth despite the turbulent industry landscape; opening new offices across the globe, doubling in size and welcoming new global partners. His work spans across GPJ’s client portfolio, overseeing teams like Cisco, IBM, DP World, INEOS, Workday, Envestnet, and Equinor. Jonathan continues to help GPJ evolve and push new boundaries, creating worlds from scratch in physical, as well as digital, spaces; informing and inspiring the solutions that unlock doors and influence the success of our clients.</i></p><p><br></p><h3><b>LBB> What was your first experience of leadership?</b></h3><p>Jonathan> It was when I was at Ogilvy and took over the sports business practice at the agency. I reflect now on other roles previous to that,  that I thought were leadership that were actually management.<br></p><p><br></p><h3><b>LBB> How did you figure out what kind of leader you wanted to be – or what kind of leader you didn’t want to be?</b></h3><p>Jonathan> By being aware of the styles of leadership and approaches I respected and the ones I didn’t.</p><p><br></p><h3><b>LBB> What experience or moment gave you your biggest lesson in leadership?</b></h3><p>Jonathan> Being selected for Ogilvy’s two year Management Development Programme with some of the smartest people I have had the privilege to work with.</p><p><br></p><h3><b>LBB> Did you know you always wanted to take on a leadership role? If so how did you work towards it and if not, when did you start realising that you had it in you?</b></h3><p>Jonathan> It’s not something I particularly strove for, or avoided, but something I thought could happen with progression. When circumstances meant there was an opportunity to fill a void with my experience, capability and vision.</p><p> </p><h3><b>LBB> When it comes to 'leadership' as a skill, how much do you think is a natural part of personality, how much can be taught and learned?</b></h3><p>Jonathan> I think anything can be taught and learnt, but there is a limit to where that can take you, before natural talent and disposition for something makes the difference. Leadership is no different, but I don’t think it’s all about personality, that may play a part, but you can focus your behaviours and style to be a more effective leader. </p><p><br></p><h3><b>LBB> What are the aspects of leadership that you find most personally challenging? And how do you work through them?</b></h3><p>Jonathan> Leadership sometimes takes you away from your core strengths that may have led you to becoming a leader in the first place. Inherently you are leading a group of people who will have different personalities, needs and wants and you have to adapt your style accordingly at the right time. This may distract you from your priorities, or interests, but then you have to trust in the process and vision. Leadership is balancing long-term satisfaction with short-term need.</p><p><br></p><h3><b>LBB> Have you ever felt like you've failed whilst in charge? How did you address the issue and what did you learn from it?</b></h3><p>Jonathan> I try not to look at things in such a binary way. With every success there is always a way to improve and when something hasn’t worked out how you planned, you learn and redress. But to try and answer your question, I’ve learnt in any situation to ask myself is there anything more I can do that would be valuable and worthwhile to positively impact an outcome, before the event, rather than reflecting after. </p><p><br></p><h3><b>LBB> In terms of leadership and openness, what’s your approach there? Do you think it’s important to be as transparent as possible in the service of being authentic? Or is there a value in being careful and considered?</b></h3><p>Jonathan> All of the above, but I’d say clarity over transparency. It’s not always productive or possible to provide all the details at all times, just be clear on the direction and the decisions. Always be authentic and consistent. Careful and considered is a valuable approach too. It doesn’t have to mean slow and indecisive. It makes me think of the quote attributed to Abraham Lincoln “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” </p><p><br></p><h3><b>LBB> As you developed your leadership skills did you have a mentor, if so who were/are they and what have you learned? And on the flip side, do you mentor any aspiring leaders and how do you approach that relationship?</b></h3><p>Jonathan> Two spring to mind, although they probably didn’t realise they were mentors to me. Steve Harding and David Fox, both senior leaders at Ogilvy who I learnt a lot from and admire greatly. If I was to merge what I learnt into a singular point it would be, focus on the intersection of the things that are important and the things that you can control. Sorry one more; put great people around you and trust in them.</p><p><br></p><h3><b>LBB> It's been a really challenging few years - and that's an understatement. How do you lead a team out the other side of a difficult period?</b></h3><p>Jonathan> We are on that journey now so it might be premature to answer! I can only answer this question from the perspective of what I would look for from a leader and that would be a clear and agile plan which creates harmony in the goal. You need everyone to pull in the same direction and believe in it.</p><p> </p><h3><b>LBB> What are some ambitions and plans you have for the company and yourself in the coming year? </b></h3><p>Jonathan> It doesn’t sound ‘ambitious’ if I say optimisation, but in the last year we have grown significantly  with many new team members. We need to convert that hard work and momentum into even greater value that’s captured in how we work. The smarter we work the smarter the work we create. </p><p><br></p><h3><b>LBB> What have you noticed as the biggest changes in the industry during your career thus far? And do you have any predictions for future trends or themes? </b></h3><p>Jonathan> It has to be the change in attitude to flexible working and how we balance in office and remote work the pandemic brought about. It’s not a prediction but a focus, I believe there will be more emphasis on big creative ideas that transcend channels, rather than a focus on the channel themselves. A backlash against the echo chamber of fast, creatively shallow communications.</p><p><br></p><h3><b>LBB> How important is your company culture to the success of your business?</b></h3><p>Jonathan> It’s paramount. Culture drives differentiation, collaboration and motivation for success. Otherwise we become a commoditised business, which in our industry is a race to the bottom line.</p><p><br></p><h3><b>LBB> What are the most useful resources you’ve found to help you along your leadership journey?</b></h3><p>Jonathan> The Little Black Book and my little black book. There are people better than you everywhere, learn from them, what you can when you can.</p></div></div><div class=" md:ml-[80px] ml-0 my-3 bg-white pl-8 md:pr-12 pr-0 py-4 ml-0 md:mr-7 mr-0"><div class="border-b-2 border-light_grey pb-3"><div class="flex justify-between"><span class=" transition-all duration-500 font-barlow inline font-bold text-lbb_black text-size_18_22 ">Credits</span><a class=" cursor-pointer max-w-xs bg-black underline-parent px-1 py-1 flex flex-row rounded-full undefined"><div class=" group px-2 flex justify-center items-center "><div class="w-8 icon-m_arow_r text-white " style="font-size:28px"></div><div><span class=" transition-all underline-anime transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-bold text-white "> Add my Credit</span></div></div></a></div></div><div></div></div><div class="mt-8 flex justify-center overflow-hidden md:ml-20 ml-0 md:mr-3 mr-0"><div class="hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-177606871569" style="max-width:100%;max-height:100%;width:100%;height:100%;min-width:340px;overflow:hidden" data-hubspot-wrapper-cta-id="177606871569"><a href="https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLKf%2BGEP9QGt2f2AjGXogScObrRgdxAtVi3NTJa%2B5ENkLKoW92BTZliP8DMfUAsUv2y34rNCXNtu5vy2HIoOUSDj4YjAFjUcx7q0KHKa4lgKcxQoLgztK9Cs2ETLsLLXBhurrsaKS2hyGfaO3WN2AOKL3xxVU2OhaHRKSpr7gO10iOc8uyISN48H%2BWU1wRRTuhsnUBQ0iCfDnQ%3D%3D&webInteractiveContentId=177606871569&portalId=2182612" target="_blank" rel="noopener" crossorigin="anonymous"><img alt="SIGN UP FOR OUR NEWSLETTER" loading="lazy" src="https://no-cache.hubspot.com/cta/default/2182612/interactive-177606871569.png" class="w-full h-full object-fill"/></a></div></div></div></div><div class="pl-0 md:pt-0 flex flex-col w-full md:w-1/3 md:block"><div class=" md:block hidden text-center"><div class="w-full"><div class="pb-4"><span class=" transition-all duration-500 font-barlow inline text-caption_grey text-size_16_19 ">Bossing It in association with<span class="pl-1"><a href="https://www.lbbonline.com/news/pro-user-why-were-creating-a-home-for-the-industrys-talent" target="_blank" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-black before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white group-hover:border-white transition-all duration-500 font-barlow inline text-black text-size_16_19 border-dashed border-b border-black ">LBB Pro</span></span></a></span></span></div><a href="https://www.lbbonline.com/news/pro-user-why-were-creating-a-home-for-the-industrys-talent" target="_blank"><div class="w-full overflow-hidden cursor-pointer relative bg-white " style="padding-top:40%"><picture class="absolute top-1/2 left-1/2 w-full" style="transform:translate(-50%, -50%)"><source data-srcset="https://d3q27bh1u24u2o.cloudfront.net/banner/lbb_pro_07wJt4l.gif" type="image/jpeg"/><img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://d3q27bh1u24u2o.cloudfront.net/banner/lbb_pro_07wJt4l.gif" class="lazyload" height="500" width="500" alt="Group745"/></picture></div></a></div></div><div class="pt-16 md:pl-14 pl-0"><div class="py-4 relative before:content-[' '] before:absolute before:top-0 before:left:0 before:h-2.5 before:w-20 undefined before:bg-lbb_blue"><span class=" transition-all duration-500 font-barlow inline font-bold text-lbb_black text-size_18_22 ">More News from George P. 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Johnson on Creating the Impossible</span></span></a><div><span class=" transition-all duration-500 font-barlow inline text-caption_grey text-size_16_19 ">11/09/2024</span></div></div><div class="flex justify-between py-3 border-t-2 border-light_grey px-1"><div class="flex space-x-4"><div class="flex flex-col"><div class=" w-7 icon-eye_see"></div><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider text-size_16_16 font-normal text-black ">231</span></div><div class="flex flex-col"><div class=" w-7 icon-like"></div><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider text-size_16_16 font-normal text-black ">0</span></div></div><div class="flex space-x-3"><div class="cursor-pointer icon-like w-7 " style="font-size:28px"></div><div class=" w-7 icon-add_to_collection cursor-pointer" style="font-size:28px"></div></div></div></div></div></div><div class="py-2"><div class=" w-full "><a href="/news/the-future-of-sports-marketing-hyper-personalisation-and-inclusivity-in-sports"><picture class=""><source data-srcset="https://d3q27bh1u24u2o.cloudfront.net/resized/300/news/Ian_Higbee_png.webp" type="image/webp"/><source data-srcset="https://d3q27bh1u24u2o.cloudfront.net/resized/300/news/Ian_Higbee.png" type="image/jpeg"/><img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://d3q27bh1u24u2o.cloudfront.net/resized/300/news/Ian_Higbee.png" class="lazyload"/></picture></a><div class=""><div class="py-2 "><div><span class=" transition-all duration-500 font-barlow inline text-lbb_black text-size_18_22 ">Trends and Insight</span></div><a href="/news/the-future-of-sports-marketing-hyper-personalisation-and-inclusivity-in-sports" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-black before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white underline-anime-full transition-all duration-500 font-barlow inline text-black text-size_18_22 ">The Future of Sports Marketing: Hyper Personalisation and Inclusivity in Sports</span></span></a><div><span class=" transition-all duration-500 font-barlow inline text-caption_grey text-size_16_19 ">07/08/2024</span></div></div><div class="flex justify-between py-3 border-t-2 border-light_grey px-1"><div class="flex space-x-4"><div class="flex flex-col"><div class=" w-7 icon-eye_see"></div><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider text-size_16_16 font-normal text-black ">232</span></div><div class="flex flex-col"><div class=" w-7 icon-like"></div><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider text-size_16_16 font-normal text-black ">0</span></div></div><div class="flex space-x-3"><div class="cursor-pointer icon-like w-7 " style="font-size:28px"></div><div class=" w-7 icon-add_to_collection cursor-pointer" style="font-size:28px"></div></div></div></div></div></div><a class=" cursor-pointer max-w-xs bg-black underline-parent px-1 py-1 flex flex-row rounded-full undefined"><div class=" group px-2 flex justify-center items-center "><div class="w-7 icon-m_arow_r text-white " style="font-size:28px"></div><div><span class="transition-all underline-anime transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-bold text-white ">ALL THEIR NEWS</span></div></div></a></div><div class="pt-16 md:pl-14 pl-0"><div class="py-4 relative before:content-[' '] before:absolute before:top-0 before:left:0 before:h-2.5 before:w-20 undefined before:bg-lbb_blue"><span class=" transition-all duration-500 font-barlow inline font-bold text-lbb_black text-size_18_22 ">Work from George P. 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before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white underline-anime-full transition-all duration-500 font-barlow inline text-black text-size_18_22 ">2B World Tour</span></span></a><div><span class=" transition-all duration-500 font-barlow inline text-lbb_black text-size_18_22 ">INEOS Automotive</span></div><div><span class=" transition-all duration-500 font-barlow inline text-caption_grey text-size_16_19 ">22/11/2022</span></div></div><div class="flex justify-between py-3 border-t-2 border-light_grey px-1"><div class="flex space-x-4"><div class="flex flex-col"><div class=" w-7 icon-eye_see"></div><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider text-size_16_16 font-normal text-black ">17</span></div><div class="flex flex-col"><div class=" w-7 icon-like"></div><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider text-size_16_16 font-normal text-black 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icon-like"></div><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider text-size_16_16 font-normal text-black ">0</span></div></div><div class="flex space-x-3"><div class="cursor-pointer icon-like w-7 " style="font-size:28px"></div><div class=" w-7 icon-add_to_collection cursor-pointer" style="font-size:28px"></div></div></div></div></div></div><div class="py-2"><div class=" w-full "><a href="/work/75369"><picture class=""><source data-srcset="https://d3q27bh1u24u2o.cloudfront.net/resized/300/work_audio_thumbnail/Rainwall_Se9FvJ4_jpg.webp" type="image/webp"/><source data-srcset="https://d3q27bh1u24u2o.cloudfront.net/resized/300/work_audio_thumbnail/Rainwall_Se9FvJ4.jpg" type="image/jpeg"/><img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://d3q27bh1u24u2o.cloudfront.net/resized/300/work_audio_thumbnail/Rainwall_Se9FvJ4.jpg" class="lazyload"/></picture></a><div class=""><div class="py-2 "><a href="/work/75369" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-black before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white underline-anime-full transition-all duration-500 font-barlow inline text-black text-size_18_22 ">Immersive CSR Storytelling</span></span></a><div><span class=" transition-all duration-500 font-barlow inline text-lbb_black text-size_18_22 ">Cisco</span></div><div><span class=" transition-all duration-500 font-barlow inline text-caption_grey text-size_16_19 ">22/11/2022</span></div></div><div class="flex justify-between py-3 border-t-2 border-light_grey px-1"><div class="flex space-x-4"><div class="flex flex-col"><div class=" w-7 icon-eye_see"></div><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider text-size_16_16 font-normal text-black ">25</span></div><div class="flex flex-col"><div class=" w-7 icon-like"></div><span class=" transition-all duration-500 font-barlowc uppercase tracking-wider text-size_16_16 font-normal text-black ">0</span></div></div><div class="flex space-x-3"><div class="cursor-pointer icon-like w-7 " style="font-size:28px"></div><div class=" w-7 icon-add_to_collection cursor-pointer" style="font-size:28px"></div></div></div></div></div></div><a class=" cursor-pointer max-w-xs bg-black underline-parent px-1 py-1 flex flex-row rounded-full undefined"><div class=" group px-2 flex justify-center items-center "><div class="w-7 icon-m_arow_r text-white " style="font-size:28px"></div><div><span class="transition-all underline-anime transition-all duration-500 font-barlowc uppercase tracking-wider md:text-size_21_21 text-size_19_19 font-bold text-white ">ALL THEIR WORK</span></div></div></a></div></div></div></div><div class="w-full mt-20 p-4 border-t-4"><div class="container max-w-[1200px] mx-auto px-3 flex flex-col undefined"><div class="flex flex-col md:flex-row pb-6"><div class="flex flex-col w-full md:w-2/3"><span class=" uppercase tracking-widest transition-all duration-500 font-barlow inline font-bold text-lbb_black size_18_18 ">SUBSCRIBE TO LBB’S newsletter</span><div class="py-2"><a href="http://eepurl.com/dnT2qf" target="_blank"><div class="flex relative"><div class="flex-1 text-size_18_22 rounded text-gray-700 font-barlow py-5 px-4 bg-white">Enter your email</div><div class="w-7 icon-ok_circle self-start absolute top-3 right-5 text-black top-4 " style="font-size:30px"></div></div></a></div></div><div class="pl-0 md:pl-16 pt-6 md:pt-0 flex flex-col w-full md:w-1/3"><span class=" transition-all duration-500 font-barlow inline font-bold text-lbb_black size_18_18 ">FOLLOW US</span><div class="py-2 flex flex-row justify-between "><a href="https://www.facebook.com/pages/LBBOnline-The-Little-Black-Book/113121448706940" class="bg-black inline-flex items-center justify-center p-4 md:p-2 lg:p-4 rounded-full"><div class="icon-fb_circle text-white text-size_30_26 md:text-size_24_26 lg:text-size_30_26"></div></a><a href="https://twitter.com/LBBOnline" class="bg-black inline-flex items-center justify-center p-4 md:p-2 lg:p-4 rounded-full"><div class="icon-tw_circle text-white text-size_30_26 md:text-size_24_26 lg:text-size_30_26"></div></a><a href="https://www.linkedin.com/company/little-black-book---lbbonline/" class="bg-black inline-flex items-center justify-center p-4 md:p-2 lg:p-4 rounded-full"><div class="icon-ln_circle text-white text-size_30_26 md:text-size_24_26 lg:text-size_30_26"></div></a><a href="https://www.instagram.com/lbbonline/" class="bg-black inline-flex items-center justify-center p-4 md:p-2 lg:p-4 rounded-full"><div class="icon-in_circle text-white text-size_30_26 md:text-size_24_26 lg:text-size_30_26"></div></a></div></div></div><div class="flex flex-col md:flex-row pb-6 border-t border-light_grey"><div class="flex flex-col w-full"><div class="flex w-full flex-col md:flex-row md:justify-evenly"><div class="flex w-full md:w-1/3"><div class="flex w-full flex-wrap"><div class="w-full md:w-1/2"><a href="/about/aboutus/" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-black before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white group-hover:border-white transition-all duration-500 font-barlow inline text-black text-size_16_33 border-dashed border-b border-black ">ABOUT US</span></span></a></div><div class="w-full md:w-1/2"><a href="/about/contact/" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-black before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white group-hover:border-white transition-all duration-500 font-barlow inline text-black text-size_16_33 border-dashed border-b border-black ">CONTACT</span></span></a></div><div class="w-full md:w-1/2"><a href="/about/editorialtoolkit/" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-black before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white group-hover:border-white transition-all duration-500 font-barlow inline text-black text-size_16_33 border-dashed border-b 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before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white group-hover:border-white transition-all duration-500 font-barlow inline text-black text-size_16_33 border-dashed border-b border-black ">HELP & FAQ</span></span></a></div><div class="w-full md:w-1/2"><a href="/about/privacy-policy/" class="inline-flex"><span style="z-index:0" class=" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-black before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 "><span class=" group-hover:text-white group-hover:border-white transition-all duration-500 font-barlow inline text-black text-size_16_33 border-dashed border-b border-black ">PRIVACY & COOKIE POLICY</span></span></a></div><div class="w-full md:w-1/2"><a href="/about/TermsAndConditions/" 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It"},"companies_companytype:180":{"__typename":"companies_companytype","is_sector":true,"id":180},"companies_companytype:156":{"__typename":"companies_companytype","id":156,"title":"Experiential Marketing","companies_companytype":{"__ref":"companies_companytype:180"}},"profiles_combinedprofile:977779":{"__typename":"profiles_combinedprofile","id":977779,"slug":"claudia-harris"},"profiles_profile:64344":{"__typename":"profiles_profile","id":64344,"image":"","profiles_combinedprofiles":[{"__ref":"profiles_combinedprofile:977779"}]},"auth_user:64348":{"__typename":"auth_user","id":64348,"credits_creditentities":[],"profiles_profile":{"__ref":"profiles_profile:64344"}},"companies_companyoffice:5070":{"__typename":"companies_companyoffice","id":5070,"name":"George P. Johnson","slug":"george-p-johnson","moderation_status":1,"logo":"company_office/GPJ_Roundal_logo___Black_UpaEpRW.png","is_freelancer":false,"description":"\u003cp\u003e\u003cspan style=\"font-family: Arial;\"\u003eGeorge P. Johnson is the world’s leading experiential marketing agency. With 31 offices worldwide, our London hub comprises over 100 specialists that power brand experiences by enabling marketers to benefit from integrated experiential programs that leverage online, mobile, and physical brand interactions fueled by data. Clients in technology, automotive, consumer goods, finance, and other industries rely on us to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media, and other influencers. GPJ is part of Project Worldwide, a modern agency network built for the needs of contemporary marketers (www.project.com).\u003c/span\u003e \u003cbr\u003e\u003c/p\u003e","companies_companytype":{"__ref":"companies_companytype:156"},"companies_companyofficememberships({\"limit\":1,\"order_by\":{\"id\":\"asc\"}})":[{"__typename":"companies_companyofficemembership","auth_user":{"__ref":"auth_user:64348"}}],"type":"Experiential Marketing","lbb_city":{"__ref":"lbb_city:685"}},"news_news:96590":{"__typename":"news_news","title":"Bossing It: Jonathan McCallum on Balancing Long Term Satisfaction with Short Term Need","text":"\u003cp\u003e\u003ci\u003eJonathan McCallum joined George P. Johnson UK, over seven years ago as vice president, chief strategy officer and was promoted in 2021 to managing director UK \u0026amp; Nordics. With his experience rooted in strategy, Jonathan McCallum leads the agency’s approach to strategy fuelled experience design and underpins the importance of being client-centric. Building on the momentum the agency had seen, in 2022 Jonathan led the UK team to achieve significant growth despite the turbulent industry landscape; opening new offices across the globe, doubling in size and welcoming new global partners. His work spans across GPJ’s client portfolio, overseeing teams like Cisco, IBM, DP World, INEOS, Workday, Envestnet, and Equinor. Jonathan continues to help GPJ evolve and push new boundaries, creating worlds from scratch in physical, as well as digital, spaces; informing and inspiring the solutions that unlock doors and influence the success of our clients.\u003c/i\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; What was your first experience of leadership?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; It was when I was at Ogilvy and took over the sports business practice at the agency. I reflect now on other roles previous to that,\u0026nbsp; that I thought were leadership that were actually management.\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; How did you figure out what kind of leader you wanted to be – or what kind of leader you didn’t want to be?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; By being aware of the styles of leadership and approaches I respected and the ones I didn’t.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; What experience or moment gave you your biggest lesson in leadership?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; Being selected for Ogilvy’s two year Management Development Programme with some of the smartest people I have had the privilege to work with.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; Did you know you always wanted to take on a leadership role? If so how did you work towards it and if not, when did you start realising that you had it in you?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; It’s not something I particularly strove for, or avoided, but something I thought could happen with progression. When circumstances meant there was an opportunity to fill a void with my experience, capability and vision.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; When it comes to 'leadership' as a skill, how much do you think is a natural part of personality, how much can be taught and learned?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; I think anything can be taught and learnt, but there is a limit to where that can take you, before natural talent and disposition for something makes the difference. Leadership is no different, but I don’t think it’s all about personality, that may play a part, but you can focus your behaviours and style to be a more effective leader.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; What are the aspects of leadership that you find most personally challenging? And how do you work through them?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; Leadership sometimes takes you away from your core strengths that may have led you to becoming a leader in the first place. Inherently you are leading a group of people who will have different personalities, needs and wants and you have to adapt your style accordingly at the right time. This may distract you from your priorities, or interests, but then you have to trust in the process and vision. Leadership is balancing long-term satisfaction with short-term need.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; Have you ever felt like you've failed whilst in charge? How did you address the issue and what did you learn from it?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; I try not to look at things in such a binary way. With every success there is always a way to improve and when something hasn’t worked out how you planned, you learn and redress. But to try and answer your question, I’ve learnt in any situation to ask myself is there anything more I can do that would be valuable and worthwhile to positively impact an outcome, before the event, rather than reflecting after.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; In terms of leadership and openness, what’s your approach there? Do you think it’s important to be as transparent as possible in the service of being authentic? Or is there a value in being careful and considered?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; All of the above, but I’d say clarity over transparency. It’s not always productive or possible to provide all the details at all times, just be clear on the direction and the decisions. Always be authentic and consistent. Careful and considered is a valuable approach too. It doesn’t have to mean slow and indecisive. It makes me think of the quote attributed to Abraham Lincoln “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; As you developed your leadership skills did you have a mentor, if so who were/are they and what have you learned? And on the flip side, do you mentor any aspiring leaders and how do you approach that relationship?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; Two spring to mind, although they probably didn’t realise they were mentors to me. Steve Harding and David Fox, both senior leaders at Ogilvy who I learnt a lot from and admire greatly. If I was to merge what I learnt into a singular point it would be, focus on the intersection of the things that are important and the things that you can control. Sorry one more; put great people around you and trust in them.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; It's been a really challenging few years - and that's an understatement. How do you lead a team out the other side of a difficult period?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; We are on that journey now so it might be premature to answer! I can only answer this question from the perspective of what I would look for from a leader and that would be a clear and agile plan which creates harmony in the goal. You need everyone to pull in the same direction and believe in it.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; What are some ambitions and plans you have for the company and yourself in the coming year?\u0026nbsp;\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; It doesn’t sound ‘ambitious’ if I say optimisation, but in the last year we have grown significantly\u0026nbsp; with many new team members. We need to convert that hard work and momentum into even greater value that’s captured in how we work. The smarter we work the smarter the work we create.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; What have you noticed as the biggest changes in the industry during your career thus far? And do you have any predictions for future trends or themes?\u0026nbsp;\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; It has to be the change in attitude to flexible working and how we balance in office and remote work the pandemic brought about. It’s not a prediction but a focus, I believe there will be more emphasis on big creative ideas that transcend channels, rather than a focus on the channel themselves. A backlash against the echo chamber of fast, creatively shallow communications.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; How important is your company culture to the success of your business?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; It’s paramount. Culture drives differentiation, collaboration and motivation for success. Otherwise we become a commoditised business, which in our industry is a race to the bottom line.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eLBB\u0026gt; What are the most useful resources you’ve found to help you along your leadership journey?\u003c/b\u003e\u003c/h3\u003e\u003cp\u003eJonathan\u0026gt; The Little Black Book and my little black book. There are people better than you everywhere, learn from them, what you can when you can.\u003c/p\u003e","image":"news/Jonathan_McCallum.png","created_at":"2023-01-27T17:17:04.358794+00:00","office_id":5070,"id":96590,"slug":"bossing-it-jonathan-mccallum-on-balancing-long-term-satisfaction-with-short-term-need","lbb_credits":"[]","description":"George P. Johnson, UK's managing director on different styles of leadership, clarity over transparency and not looking at everything in a binary way ","meta_title":"","start_date":"2023-01-30T09:05:35+00:00","updated_at":"2023-01-30T08:57:11.553568+00:00","old_credits":"","meta_description":"","meta_keywords":"","hits":{"__typename":"hitcount_hit_count","hits":399},"item_type_id":42,"like({\"where\":{\"user_id\":{}}})":[{"__typename":"lbb_recommendation","user_id":64348}],"like({\"limit\":1})":[{"__typename":"lbb_recommendation","auth_user":{"__typename":"auth_user","first_name":"Claudia"}}],"like_aggregate":{"__typename":"lbb_recommendation_aggregate","aggregate":{"__typename":"lbb_recommendation_aggregate_fields","count":1}},"news_news_genres":[],"news_news_categories":[],"lbb_city":{"__ref":"lbb_city:685"},"news_newscategory":{"__ref":"news_newscategory:41"},"companies_companyoffice":{"__ref":"companies_companyoffice:5070"},"news_news_offices({\"where\":{\"companies_companyoffice\":{\"moderation_status\":{\"_eq\":1}}}})":[],"news_news_works":[],"credits_creditsections":[]},"django_flatpage:20":{"__typename":"django_flatpage","id":20,"title":"ABOUT US","content":"\u003cdiv\u003eClick the links below to jump to:\u003c/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e\u003cul\u003e\u003ca href=\"#about_us\"\u003e\u003cli\u003e\u003cb\u003e\u003cu\u003eAbout Us\u003c/u\u003e\u003c/b\u003e\u003c/li\u003e\u003c/a\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003ca href=\"#history\"\u003e\u003cli\u003e\u003cb\u003e\u003cu\u003eHistory\u003c/u\u003e\u003c/b\u003e\u003c/li\u003e\u003c/a\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003ca href=\"#how_it_works\"\u003e\u003cli\u003e\u003cb\u003e\u003cu\u003eHow it Works\u003c/u\u003e\u003c/b\u003e\u003c/li\u003e\u003c/a\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003ca id=\"about_us\"\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-17/7e1b9350-68d1-4978-86b0-bd89f5db7038.png\" style=\"width: 1201px;\"\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eWe are a \u003cb\u003epaywall-free global platform for the advertising and marketing community\u003c/b\u003e. Half a million visitors from ad agencies, brands and maker companies use it every month to find out about the most creative news, work, people and companies from around the world.\u0026nbsp;\u003c/p\u003e\u003cp\u003eOur mission is to help the creative sector and the businesses in it to grow. All the tools and benefits we build into our platform and our memberships aim to help companies and individuals save precious time and spend so that they can reinvest it in what they do best - being creative.\u003c/p\u003e\u003cp\u003e\u003cb\u003eThere are three ways to interact with Little Black Book\u003c/b\u003e: As a \u003cb\u003eCompany Member \u003c/b\u003e(£1,500 per annum), individually as a \u003cb\u003ePro User\u003c/b\u003e (£99.99 per annum) and individually as a \u003cb\u003eUser\u003c/b\u003e (free) - Read the benefits and how it works for different members \u003ca href=\"#how_it_works\"\u003e\u003cb\u003e\u003cu\u003ehere\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\u003cp\u003eLBB is a global business that attracts \u003cb\u003epaying members from over 75 different countries and an audience from every corner of the world\u003c/b\u003e.\u0026nbsp; Our audience and traffic increases exponentially year-on-year, more recently due to the fact LBB’s membership model allows all of our content (editorial and member-published) to remain paywall free.\u003c/p\u003e\u003cp\u003eWe have \u003cb\u003e40+ staff working in offices in the UK, Germany, Australia and Canada\u003c/b\u003e and a board made up of advertising, production and post production legends. It includes Sir John Hegarty, founder of Bartle Bogle Hegarty (BBH) and Steve Parish, founder of global production powerhouse Tag Worldwide and chairman of Crystal Palace Football Club amongst others.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-11-05/90d72960-2e71-4d9f-9f78-603f66393b98.png\" style=\"width: 1201px;\"\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eWhen we started Little Black Book and decided it needed to go online in 2010, we believed that the fundamental business of advertising was changing. We were experiencing a dramatic shift. There were over 1,000 publications across adland - all autonomous and local - and, to keep up with the business globally, you had to be on top of them all. We created this platform with the belief that agencies, post production and production companies would all change and evolve the way they do business - ultimately believing that brands would interact with them differently.\u0026nbsp;\u003c/p\u003e\u003cp\u003eWe foresaw that everyone in the creative, marketing and advertising world would need one place where they could see what was happening to the industry globally AND locally. We also believed that in that single place, they would need somewhere they could tell their story and be found by potential clients. Hence LBB was born.\u003c/p\u003e\u003cp\u003eSkipping forward to today, Little Black Book has been hailed ‘THE communications business for the communications world’. Our community and membership base is made up the world's most creative companies - from the biggest advertising agencies, in house brand marketing departments and networks to the world’s top production and post production companies.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eView a full list of our valued clients and community \u003ca href=\"https://lbbonline.com/companies?edition=international\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003ehere\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003eTimeline\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eJun 2006\u003c/b\u003e - Little Black Book guides to advertising hubs worldwide are printed and distributed\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cb\u003eJun 2009 \u003c/b\u003e- LBB hosts the first ever Cannes Lions fringe beach event - LBB \u0026amp; Friends Beach\u003c/p\u003e\u003cp\u003e\u003cb\u003eJan 2011 \u003c/b\u003e- \u003ca href=\"http://www.lbbonline.com\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003ewww.lbbonline.com\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e goes live - turning its printed guides into something fully digital and global\u003c/p\u003e\u003cp\u003e\u003cb\u003eOct 2011\u003c/b\u003e - The LBB editorial team is established\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cb\u003eMay 2014\u003c/b\u003e - LBB launches ‘Membership with Coverage’ - content writing services for members\u003c/p\u003e\u003cp\u003e\u003cb\u003eJan 2018 \u003c/b\u003e- The Immortal Awards launches\u003c/p\u003e\u003cp\u003e\u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u003cb\u003e2021\u003c/b\u003e - LBB’s editorial team doubles in size from 5 to 10 writers and dedicated Americas \u0026amp; EMEA editorial teams are established\u003c/p\u003e\u003cp\u003e\u003cb\u003eMay 2022\u003c/b\u003e - \u003ca href=\"https://www.lbbonline.com/news/little-black-book-expands-into-apac-appointing-toby-hemming-as-md\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eLBB opens APAC office in Sydney\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eAug 2022\u003c/b\u003e - \u003ca href=\"https://www.lbbonline.com/news/little-black-book-expands-editorial-and-pr-teams-in-canada\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eLBB announces boots on the ground in Canada\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cb\u003eSep 2022\u003c/b\u003e - \u003ca href=\"https://www.lbbonline.com/news/why-we-believe-the-creative-library-will-change-the-way-you-work\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eLBB launches smartest free-to-view creative library in adland\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eJan 2020\u003c/b\u003e \u003cb\u003e- Dec 2022\u003c/b\u003e - LBB’s staff grows by 20.\u003c/p\u003e\u003cp\u003e\u003cb\u003eMar 2023\u003c/b\u003e - LBB launches ‘Membership with Library Management’ - a managed archive service for members\u003c/p\u003e\u003cp\u003e\u003cb\u003eJul 2023\u003c/b\u003e - \u003ca href=\"https://www.lbbonline.com/news/apac-businesses-rushing-to-unpack-the-power-of-lbbs-creative-archive\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eLBB makes video hosting from its archive available to members free of charge\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eOct 2023\u003c/b\u003e - \u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://www.lbbonline.com/news/does-lbb-look-different-to-you\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eLBB launches new platform with new UX\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e and moves the Creative Library and smart credits out of Beta testing\u003c/p\u003e\u003cp\u003e\u003cb\u003eNov 2023\u003c/b\u003e - \u003ca href=\"https://www.lbbonline.com/news/pro-user-a-new-lbb-membership-for-individuals\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003ePro User membership launches - a membership for individuals\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-11-05/b0b7917f-987e-4685-b077-86d725d9c854.png\" style=\"width: 1201px;\"\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eCOMPANY MEMBERS…\u0026nbsp;\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eCompany members typically use LBB for three important areas of business growth and organisation:\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cb\u003eContent marketing \u0026amp; PR\u0026nbsp;\u003c/b\u003e\u003c/li\u003e\u003cli\u003e\u003cb\u003eDigital asset management or archiving (including video hosting)\u003c/b\u003e\u003c/li\u003e\u003cli\u003e\u003cb\u003eMarketing performance\u0026nbsp;\u003c/b\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eLBB’s big point of difference from other platforms in the creative business sector is that it offers six things that cannot be found in one place, anywhere in the world. Company members benefit from:\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cb\u003eGuaranteed publishing\u003c/b\u003e of press releases, opinion pieces, interviews and work (digital assets)\u003c/li\u003e\u003cli\u003eAccess to work with and \u003cb\u003epitch to our editorial team\u003c/b\u003e\u003c/li\u003e\u003cli\u003e\u003cb\u003ePaywall-free and filterable news channels and digital archive\u003c/b\u003e (Creative Library)\u003c/li\u003e\u003cli\u003e\u003cb\u003ePaywall-free creative credits\u003c/b\u003e on all work and news\u003c/li\u003e\u003cli\u003e\u003cb\u003eHosting video\u003c/b\u003e from LBB on their websites for free\u003c/li\u003e\u003cli\u003e\u003cb\u003eTransparent data and insights\u003c/b\u003e on ALL content published on LBB including their own\u003c/li\u003e\u003cli\u003e\u003cb\u003eA free-to enter global award show\u003c/b\u003e\u003c/li\u003e\u003cli\u003e\u003cb\u003eManaged archive services and/or content writing services\u003c/b\u003e*\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003ePRO USERS…\u0026nbsp;\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAre individuals who wish to curate an online portfolio and find new work and connections in their industry sector.\u0026nbsp;\u003c/p\u003e\u003cp\u003eWith a Pro User account, creatives, artists, composers, producers, filmmakers and more can:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cb\u003eUpload additional projects or work\u003c/b\u003e to their personal profile\u003c/li\u003e\u003cli\u003e\u003cb\u003eRe-order work\u003c/b\u003e on their personal profile and \u003cb\u003e‘highlight’ special projects\u003c/b\u003e at the top of the page\u003c/li\u003e\u003cli\u003eRequest \u003cb\u003ea one-off search, optimisation and clean up\u003c/b\u003e of existing work and credits on LBB\u003c/li\u003e\u003cli\u003eShow a \u003cb\u003everification badge\u003c/b\u003e in the Credits and People sections of LBB\u003c/li\u003e\u003cli\u003eUse our\u003cb\u003e reel-building tool\u003c/b\u003e (‘Collections’)\u003c/li\u003e\u003cli\u003eGain access to \u003cb\u003eglobal insights and data\u003c/b\u003e on content published on Little Black Book\u0026nbsp;\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eFREE REGISTERED USERS…\u0026nbsp;\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAre those who wish to keep up with the world of creativity. Free users can:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cb\u003eSearch\u003c/b\u003e the LBB news and work libraries\u0026nbsp;\u003c/li\u003e\u003cli\u003e\u003cb\u003eBuild research reels\u003c/b\u003e (‘Collections’)\u003c/li\u003e\u003cli\u003eGet \u003cb\u003ework automatically connected to their profile \u003c/b\u003eon LBB (if credited by other members)\u003c/li\u003e\u003cli\u003e\u003cb\u003ePersonalise\u003c/b\u003e their profile photo and job title\u003c/li\u003e\u003cli\u003eCreate\u003cb\u003e personalised news feeds and alerts\u003c/b\u003e\u003c/li\u003e\u003cli\u003e\u003cb\u003eCelebrate work\u003c/b\u003e published on LBB by ‘liking’ or ‘following’ companies and topics\u003c/li\u003e\u003c/ul\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e","url":"/about/aboutus/"},"django_flatpage:21":{"__typename":"django_flatpage","id":21,"title":"CONTACT","content":"\u003cp\u003e\u003cb\u003eLBBOnline - Little Black Book\u003c/b\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e66 Old Compton Street, London \u003c/p\u003e\u003cp\u003eW1D 4UH\u003c/p\u003e\u003cp\u003e+44 (0) 207 439 9184\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003eGeneral enquiries\u003c/u\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003eNews and Editorial - \u003ca href=\"mailto:newsdesk@lbbonline.com\" target=\"_blank\"\u003enewsdesk@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eGeneral Enquiries and Customer Service - \u003ca href=\"http://mailto:info@lbbonline.com\" target=\"_blank\"\u003einfo@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eMembership enquiries - \u003ca href=\"mailto:membership@lbbonline.com\" target=\"_blank\"\u003emembership@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003cbr\u003e\u003c/u\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003eStaff List/Contacts\u003c/u\u003e\u003c/b\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003cbr\u003e\u003c/u\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: 700;\"\u003eLeadership Team\u003c/span\u003e\u003c/p\u003e\u003cp\u003eMatt Cooper - Co-Founder and CEO -\u0026nbsp;\u003ca href=\"mailto:matt@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ematt@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eLaura Swinton - Editor in Chief -\u0026nbsp;\u003ca href=\"mailto:laura@lbbonline.com\" target=\"_blank\"\u003elaura@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eSarah Cooper - Co-Founder -\u0026nbsp;\u003ca href=\"mailto:sarah@lbbonline.com\" target=\"_blank\"\u003esarah@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003ePhoebe Siggins - Chief Operations Officer -\u0026nbsp;\u003ca href=\"mailto:phoebe@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ephoebe@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eNewsdesk, Creative Library, Archive Management, Talent \u0026amp; People and Socials\u003c/b\u003e\u003c/p\u003e\u003cp\u003eKate Monan - Head of Content - \u003ca href=\"mailto:katem@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ekatem@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eLucy Briggs - Content Manager - \u003ca href=\"mailto:lucy@lbbonline.com\" target=\"_blank\"\u003elucy@lbbonline.com\u003c/a\u003e\u0026nbsp;\u003c/p\u003e\u003cp\u003eAlexandra Cole - Graphic Designer \u0026amp; Head of Social - \u003ca href=\"mailto:alexandra@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ealexandra@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eHenry McVay - Member Interview Coordinator - \u003ca href=\"mailto:henry@lbbonline.com\" target=\"_blank\"\u003ehenry@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eMax Cooper - Head of Archive - \u003ca href=\"mailto:max@lbbonline.com\" target=\"_blank\"\u003emax@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eLouis Morton - Archivist - \u003ca href=\"mailto:louis@lbbonline.com\" target=\"_blank\"\u003elouis@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eHannah Baines - Head of Department, Creative Talent -\u0026nbsp;\u003ca href=\"http://mailto:hannahb@lbbonline.com\" target=\"_blank\"\u003ehannahb@lbbonline.com\u0026nbsp;\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eCustomer Success\u003c/b\u003e\u003c/p\u003e\u003cp\u003eEMEA: Kitty Norris - Head of Account Management and Account Director, EMEA -\u0026nbsp;\u003ca href=\"mailto: kitty@lbbonline.com\" target=\"_blank\"\u003e kitty@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAPAC: Sarah Cooper - Account Director - \u003ca href=\"http://mailto:sarah@lbbonline.com\" target=\"_blank\"\u003esarah@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eAmericas: Lily Bolgurova - Account Director -\u003ca href=\"mailto: lily@lbbonline.com\" target=\"_blank\"\u003e lily@lbbonline.com\u003c/a\u003e\u0026nbsp;\u003c/p\u003e\u003cp\u003eAgency Network Global Packages: Tasha Atkinson - Account Director -\u003ca href=\"mailto: tasha@lbbonline.com\" target=\"_blank\"\u003e tasha@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eWriters\u003c/b\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eLaura Swinton - Editor in Chief, Brands \u0026amp; Global -\u0026nbsp;\u003ca href=\"mailto:laura@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003elaura@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eAlex Reeves - Managing Editor, EMEA -\u0026nbsp;\u003ca href=\"mailto:alex@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ealex@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAddison Capper - Managing Editor, Americas -\u0026nbsp;\u003ca href=\"mailto:addison@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eaddison@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eBrittney Rigby - Managing Editor, AUNZ - brittney@lbbonline.com\u0026nbsp;\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAdam Bennett - Strategic Editorial Lead, Americas -\u0026nbsp;\u003ca href=\"mailto:adam@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eadam@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eZhenya Tsenzharyk - Strategic Editorial Lead, EMEA -\u0026nbsp;\u003ca href=\"mailto:zhenya@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ezhenya@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eBen Conway - Americas Reporter -\u0026nbsp;\u003ca href=\"mailto:ben@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eben@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eJordan Won Neufeldt - Canada Reporter -\u0026nbsp;\u003ca href=\"http://mailto:jordan@lbbonline.com/\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ejordan@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eApril Summers - Strategic Writer, Americas -\u0026nbsp;\u003ca href=\"mailto:april@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eapril@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eOlivia Atkins - EMEA (MEA \u0026amp; DACH) Reporter - \u003ca href=\"http://mailto:olivia@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eolivia@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003eZoe Antonov - EMEA Reporter -\u0026nbsp;\u003ca href=\"mailto:zoe@lbbonline.com\" target=\"_blank\"\u003ezoe@lbbonline.com\u003c/a\u003e\u0026nbsp;\u003c/p\u003e\u003cp\u003eTará McKerr - Strategic Writer, EMEA -\u0026nbsp;\u003ca href=\"mailto:tara@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003etara@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eCasey Martin - APAC Reporter -\u0026nbsp;\u003ca href=\"mailto:casey@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ecasey@lbbonline.com\u003c/a\u003e\u0026nbsp;\u003cbr\u003e\u003c/p\u003e\u003cp\u003eTom Loudon - APAC Reporter -\u0026nbsp;\u003ca href=\"mailto:toml@lbbonline.com\" target=\"_blank\"\u003etoml@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eSunna Coleman - Asia Reporter - \u003ca href=\"mailto:sunna@lbbonline.com\" target=\"_blank\"\u003esunna@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eZara Naseer - Members Reporter -\u0026nbsp;\u003ca href=\"mailto:zara@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ezara@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAbi Lightfoot -\u0026nbsp;Members Reporter\u0026nbsp;-\u003ca href=\"http:// mailto: abi@@lbbonline.com\" target=\"_blank\"\u003e abi@@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eNew Business\u003c/b\u003e\u003c/p\u003e\u003cp\u003eMatt Cooper - Founder \u0026amp; CEO -\u0026nbsp;\u003ca href=\"mailto:matt@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ematt@lbbonline.com\u003c/a\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003ePaul Cooper - Managing Director, EMEA -\u0026nbsp;\u003ca href=\"mailto:paul@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003epaul@lbbonline.com\u003c/a\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003eJake Otley - Managing Director, Americas -\u0026nbsp;\u003ca href=\"mailto:jake@lbbonline.com\" target=\"_blank\"\u003ejake@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eToby Hemming - Managing Director, APAC - \u003ca href=\"mailto:toby@lbbonline.com\" target=\"_blank\"\u003etoby@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eTom Elsworth-Smith - New Business -\u003ca href=\"mailto:tom@lbbonline.com\" target=\"_blank\"\u003etom@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eLouis Morton - New Business - \u003ca href=\"mailto:louis@lbbonline.com\" target=\"_blank\"\u003elouis@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eThe Immortal Awards\u0026nbsp;\u003c/b\u003e\u003c/p\u003e\u003cp\u003ePaul Monan - Awards Director - \u003ca href=\"mailto:paulm@lbbonline.com\" target=\"_blank\"\u003epaulm@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eEmma Wilkie - Awards Director - \u003ca href=\"mailto:emma@lbbonline.com\" target=\"_blank\"\u003eemma@lbbonline.com\u003c/a\u003e\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eLBB Events\u003c/b\u003e\u003c/p\u003e\u003cp\u003ePhoebe Siggins - COO - phoebe@lbbonline.com\u003c/p\u003e\u003cp\u003eLily Paskin - Events Manager - lilyp@lbbonline.com\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eLBB \u0026amp; Friends Beach\u003c/b\u003e\u003c/p\u003e\u003cp\u003eSarah Cooper - Co-Founder, \u003ca href=\"mailto:sarah@lbbonline.com\" target=\"_blank\"\u003esarah@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003ePhoebe Siggins - COO - phoebe@lbbonline.com\u003c/p\u003e\u003cp\u003eLily Paskin - Events Manager - lilyp@lbbonline.com\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cu\u003eOR BY REGION:\u003c/u\u003e\u003c/i\u003e\u003c/b\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eEMEA\u003c/b\u003e\u003c/p\u003e\u003cp\u003ePaul Cooper - Managing Director, EMEA -\u0026nbsp;\u003ca href=\"mailto:paul@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003epaul@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eAlex Reeves - Managing Editor, EMEA -\u0026nbsp;\u003ca href=\"mailto:alex@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ealex@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eZhenya Tsenzharyk - Strategic Editorial Lead, EMEA -\u0026nbsp;\u003ca href=\"mailto:zhenya@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ezhenya@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eOlivia Atkins - EMEA (MEA \u0026amp; DACH) Reporter -\u0026nbsp;\u003ca href=\"http://mailto:olivia@lbbonline.com/\" target=\"_blank\"\u003eolivia@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003eZoe Antonov - EMEA Reporter -\u0026nbsp;\u003ca href=\"mailto:zoe@lbbonline.com\" target=\"_blank\"\u003ezoe@lbbonline.com\u003c/a\u003e\u0026nbsp;\u003c/p\u003e\u003cp\u003eTará McKerr - Strategic Writer, EMEA -\u0026nbsp;\u003ca href=\"mailto:tara@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003etara@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eZara Naseer - Members Reporter -\u0026nbsp;\u003ca href=\"mailto:zara@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ezara@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eKitty Norris - Head of Account Management and Account Director, EMEA -\u0026nbsp; \u003ca href=\"mailto:kitty@lbbonline.com\" target=\"_blank\"\u003ekitty@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003ePaul Monan - Awards Director, EMEA - \u003ca href=\"mailto:paulm@lbbonline.com\" target=\"_blank\"\u003epaulm@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eAMERICAS\u003c/b\u003e\u003c/p\u003e\u003cp\u003eJake Otley - Managing Director, Americas -\u0026nbsp;\u003ca href=\"mailto:jake@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ejake@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAddison Capper - Managing Editor, Americas -\u0026nbsp;\u003ca href=\"mailto:addison@lbbonline.com\" target=\"_blank\"\u003eaddison@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eAdam Bennett - Strategic Editorial Lead, Americas -\u0026nbsp;\u003ca href=\"mailto:adam@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eadam@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eBen Conway - Americas Reporter -\u0026nbsp;\u003ca href=\"mailto:ben@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eben@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eJordan Won Neufeldt - Canada Reporter -\u0026nbsp;\u003ca href=\"http://mailto:jordan@lbbonline.com/\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ejordan@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eApril Summers - Strategic Writer, Americas -\u0026nbsp;\u003ca href=\"mailto:april@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eapril@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eLily Bolgurova - Account Director -\u003ca href=\"mailto:%20lily@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003e\u0026nbsp;lily@lbbonline.com\u003c/a\u003e\u0026nbsp;\u003c/p\u003e\u003cp\u003eAbi Lightfoot - Account Director and Members Reporter -\u0026nbsp;\u003ca href=\"mailto:abi@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eabi@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eEmma Wilkie - Awards Director, Americas - \u003ca href=\"mailto:emma@lbbonline.com\" target=\"_blank\"\u003eemma@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eAPAC\u003c/b\u003e\u003c/p\u003e\u003cp\u003eToby Hemming - Managing Director, APAC -\u0026nbsp;\u003ca href=\"mailto:toby@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003etoby@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eBrittney Rigby - Managing Editor, AUNZ - \u003ca href=\"mailto:brittney@lbbonline.com\" target=\"_blank\"\u003ebrittney@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eCasey Martin - APAC Reporter -\u0026nbsp;\u003ca href=\"mailto:casey@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ecasey@lbbonline.com\u003c/a\u003e\u0026nbsp;\u003cbr\u003e\u003c/p\u003e\u003cp\u003eTom Loudon - APAC Reporter -\u0026nbsp;\u003ca href=\"mailto:toml@lbbonline.com\" target=\"_blank\"\u003etoml@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eSunna Coleman - Asia Reporter - \u003ca href=\"mailto:sunna@lbbonline.com\" target=\"_blank\"\u003esunna@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eSarah Cooper - Account Director -\u0026nbsp;\u003ca href=\"http://mailto:sarah@lbbonline.com/\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003esarah@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eEmma Wilkie - Awards Director, Asia -\u0026nbsp;\u003ca href=\"mailto:emma@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eemma@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003ePaul Monan - Awards Director, AUNZ -\u0026nbsp;\u003ca href=\"mailto:paulm@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003epaulm@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eCreate a company profile page on LBB to upload all your news and work to by \u003ca href=\"https://www.lbbonline.com/accounts/register/plans\" target=\"_blank\"\u003efollowing this link\u003c/a\u003e\u0026nbsp;\u003c/b\u003e\u003c/p\u003e","url":"/about/contact/"},"django_flatpage:22":{"__typename":"django_flatpage","id":22,"title":"EDITORIAL TOOLKIT","content":"\u003cp\u003ePlease click below to jump to:\u003c/p\u003e\u003cul\u003e\u003ca href=\"#editorial_contacts\"\u003e\u003cli\u003e\u003cb\u003e\u003cu\u003e LBB editorial contacts\u003c/u\u003e\u003c/b\u003e\u003c/li\u003e\u003c/a\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003ca href=\"#editorial_features\"\u003e\u003cli\u003e\u003cb\u003e\u003cu\u003eRegular editorial features\u003c/u\u003e\u003c/b\u003e\u003c/li\u003e\u003c/a\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cb\u003e\u003cu\u003e\u003ca href=\"#members_interviews\"\u003e\u003cli\u003eMembers' interview series\u003c/li\u003e\u003c/a\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cli\u003e\u003ca href=\"#editorial_calendar\"\u003eEditorial calendar \u0026amp; seasonal features\u003c/a\u003e\u003c/li\u003e\u003c/u\u003e\u003c/b\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-04/d87485b2-49a4-4d61-960d-4753ac80092a.png\" style=\"width: 1335px;\"\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ca id=\"editorial_contacts\"\u003e\u003ch3 style=\"display: inline !important;\"\u003e\u003cb\u003eTHE LBB EDITORIAL TEAM\u003c/b\u003e\u003c/h3\u003e\u003c/a\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eLaura Swinton (editor in chief, brands \u0026amp; global) laura@lbbonline.com\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eEMEA\u003c/b\u003e\u003c/p\u003e\u003cp\u003eAlex Reeves - Managing editor, EMEA - alex@lbbonline.com\u003c/p\u003e\u003cp\u003eOlivia Atkins - EMEA reporter, MEA \u0026amp; DACH - olivia@lbbonline.com\u003c/p\u003e\u003cp\u003eZoe Antonov - EMEA reporter, UK \u0026amp; CEE - zoe@lbbonline.com\u003c/p\u003e\u003cp\u003eZhenya Tsenzharyk - UK editor -\u0026nbsp;\u003ca href=\"mailto:zhenya@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ezhenya@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eTará McKerr - EMEA reporter -\u0026nbsp;\u003ca href=\"mailto:tara@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003etara@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eZara Naseer - EMEA members reporter -\u0026nbsp;\u003ca href=\"mailto:zara@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003ezara@lbbonline.com\u003c/a\u003e\u003cbr\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eAMERICAS\u003c/b\u003e\u003c/p\u003e\u003cp\u003eAddison Capper - Managing editor, Americas - addison@lbbonline.com\u003c/p\u003e\u003cp\u003eAdam Bennett - Features editor, Americas -\u0026nbsp;\u003ca href=\"mailto:adam@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eadam@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eApril Summers - North Americas features lead and Canada reporter -\u0026nbsp;\u003ca href=\"mailto:april@lbbonline.com\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003eapril@lbbonline.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eBen Conway - Americas reporter - ben@lbbonline.com\u003c/p\u003e\u003cp\u003eJordan Won Neufeldt - Canada reporter - jordan@lbbonline.com\u003c/p\u003e\u003cp\u003eAbi Lightfoot - Americas members reporter - abi@lbbonline.com\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eAPAC \u0026amp; AUNZ\u003c/b\u003e\u003c/p\u003e\u003cp\u003eBrittney Rigby - Managing editor, AUNZ - brittney@lbbonline.com\u003c/p\u003e\u003cp\u003eCasey Martin - APAC/AUNZ reporter - casey@lbbonline.com\u003c/p\u003e\u003cp\u003eTom Loudon - APAC/AUNZ reporter - toml@lbbonline.com\u003c/p\u003e\u003cp\u003eSunna Coleman - Asia Reporter - sunna@lbbonline.com\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003ePlease send all press releases to the content team at newsdesk@lbbonline.com and if your company is a member of LBB they will be published. Need some advice on how to structure and write press releases? We've got guides for \u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-11-22/3add7e67-7a0a-4165-ab7a-2b7434860536.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003ecreative work\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e and \u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-11-22/412dc51c-a030-467e-9041-b1bef66ce326.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003enew hire\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e stories!\u0026nbsp;If you don't have the time or resources to write your own articles, \u003ca href=\"https://share.hsforms.com/1foPjPvxnQH-eTQ7FLjjmhg1as44\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003espeak to our sales team about upgrading to a premium membership\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eIf you are a managed package member, you can send all work for the archive to the library team at archive@lbbonline.com\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003ca id=\"editorial_features\"\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-04/8ca9d229-d92b-460c-8238-b3557ca77a99.png\" style=\"width: 1335px;\"\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eThese are features that LBB's Editorial Team runs throughout the year. For the most part, there’s no hard and fast calendar, these are features that we run on an ongoing basis and editorially we’ll be trying to balance out international representation and industry sectors and overall diversity. It’s worth mentioning that particularly for features like 5 Minutes and The Directors we are keen to use the platform to showcase female and marginalised talent. We also spontaneously do plenty of off-the-cuff interviews and stories that don’t conform to any formula. Inclusion in these features is not guaranteed. See 'Members Interviews' for series’ with guaranteed coverage.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://www.lbbonline.com/news?edition=international\u0026amp;skip=0\u0026amp;search=\u0026amp;types=6\u0026amp;sectors=\u0026amp;continents=\u0026amp;countries=\u0026amp;categories=\u0026amp;sub_categories=\u0026amp;company_types=\u0026amp;groups=\u0026amp;associations=\u0026amp;holding_companies=\u0026amp;order_by=\u0026amp;tags=\u0026amp;company_id=\u0026amp;limit=16\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003e5 Minutes with...\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e Interviews with the top people in the international advertising, marketing and creative industries\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://www.lbbonline.com/news/search?skip=0\u0026amp;limit=16\u0026amp;search=ad+astra\u0026amp;sectors=\u0026amp;continents=\u0026amp;countries=\u0026amp;categories=\u0026amp;sub_categories=\u0026amp;company_types=\u0026amp;groups=\u0026amp;associations=\u0026amp;holding_companies=\u0026amp;order_by=\u0026amp;tags=\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eAd Astra\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - A rallying call for creativity, Ad Astra features are in-depth profile pieces about the leading lights of global advertising. This feature is currently limited to global chief creative officers and must be pitched to laura@lbbonline.com.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cu\u003e\u003c/u\u003e\u003ca href=\"https://www.lbbonline.com/news/search?skip=0\u0026amp;limit=12\u0026amp;search=\u0026amp;types=10\u0026amp;sectors=\u0026amp;continents=\u0026amp;countries=\u0026amp;categories=\u0026amp;sub_categories=\u0026amp;company_types=\u0026amp;groups=\u0026amp;associations=\u0026amp;holding_companies=\u0026amp;order_by=\u0026amp;tags=\" target=\"_blank\"\u003e\u003cu\u003e\u003cb\u003eBehind the Work\u003c/b\u003e\u003c/u\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - Behind the scenes on some of the most exciting creative campaigns. These can be traditional film campaigns but also digital projects, experiences, and category-defying activations too. What we care about is the insight, creative and production stories.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://www.lbbonline.com/news/search?skip=0\u0026amp;limit=12\u0026amp;search=\u0026amp;types=12\u0026amp;sectors=\u0026amp;continents=\u0026amp;countries=\u0026amp;categories=\u0026amp;sub_categories=\u0026amp;company_types=\u0026amp;groups=\u0026amp;associations=\u0026amp;holding_companies=\u0026amp;order_by=\u0026amp;tags=\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eBrand Insight\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - Stories and interviews with marketers about their brand’s recent direction and future plans. This tends to be broader than just one campaign. We are open to stories where we speak to both the marketer and agency about work they’ve done together but the marketer/client must be involved in the interview.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://www.lbbonline.com/search/?search=dream%20teams\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eDream Teams\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - Trust and teamwork are at the heart of creativity and the industry is bursting with incredible partnerships. We want to profile and showcase the tightest twosomes in the business – how you met, why you work together so well, and what you’ve learned from each other – and advice for people navigating their own working relationships. This can be art director/copywriter pairs, directors and editors; MDs and ECDs; experience designers and creatives; character designers and animators…ultimately, it’s all about those enduring professional collaborations and friendships.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://www.lbbonline.com/news/search?skip=0\u0026amp;limit=12\u0026amp;search=\u0026amp;types=32\u0026amp;sectors=\u0026amp;continents=\u0026amp;countries=\u0026amp;categories=\u0026amp;sub_categories=\u0026amp;company_types=\u0026amp;groups=\u0026amp;associations=\u0026amp;holding_companies=\u0026amp;order_by=\u0026amp;tags=\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eFilm Club\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - Production companies do more than just commercials and often their really creative short film projects get overlooked, so Film Club is a place to talk about new shorts.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003eFirebrands\u003c/u\u003e\u003c/b\u003e -\u0026nbsp; Brilliant work just isn’t possible without brilliant marketers - but so often they’re left out of the creative conversation. We’ll be meeting leading marketers to find out about the journey they’ve been on with their brand, how they work with their partners, and their views and visions around the topics and trends bubbling up ahead of them.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-06-27/a94f207a-4bb2-40ac-ae24-b920342cac3d.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eHigh Five\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - A fun listicle series where creatives, strategists, directors and producers share their top five campaigns from a particular market or segment. It could be ‘5 Funniest Ads from Thailand’ or 5 Best Music Videos from March’ - it’s a great way to help educate the rest of the industry about what’s happening creatively. Be warned though, you’re only allowed to pick one of your own projects! You can download the layout guide with prompts for your answers \u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-06-27/04af374d-f447-4c70-a278-8a6960eb3852.docx\" target=\"_blank\"\u003e\u003cu\u003ehere\u003c/u\u003e\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://www.lbbonline.com/news/search?skip=0\u0026amp;limit=12\u0026amp;search=\u0026amp;types=52\u0026amp;sectors=\u0026amp;continents=\u0026amp;countries=\u0026amp;categories=\u0026amp;sub_categories=\u0026amp;company_types=\u0026amp;groups=\u0026amp;associations=\u0026amp;holding_companies=\u0026amp;order_by=\u0026amp;tags=\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eInto the Library \u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e- ‘Into the Library with…’ is a trip down memory lane with the most exciting directors working in commercial production and music video, and leading adland creative directors. We’re looking for these top creative talents to share 7-10 jobs that have meant the most to them in their career, from early experiments to bombastic blockbusters and everything in between. If possible, it would be great to get a mix of old and new, and one or two wildcards mixed in with the more famous pieces. One of our journalists will interview the director, talking about each piece in chronological order to find out what it is that makes them so memorable. This interview can be done as a call or via email, with the director choosing their favourite pieces and writing up their reasons for choosing them - please pitch to the editorial team if you’d like to put someone forward.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003eMaking Music\u003c/u\u003e\u003c/b\u003e - Making music is a series where we talk to the composers, producers and supervisors of some of the best new and classic commercial soundtracks.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://www.lbbonline.com/news/search?skip=0\u0026amp;limit=12\u0026amp;search=\u0026amp;types=11\u0026amp;sectors=\u0026amp;continents=\u0026amp;countries=\u0026amp;categories=\u0026amp;sub_categories=\u0026amp;company_types=\u0026amp;groups=\u0026amp;associations=\u0026amp;holding_companies=\u0026amp;order_by=\u0026amp;tags=\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eTrends \u0026amp; Insight\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - Stories with a bit more depth that don’t conform to any template.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://www.lbbonline.com/news/search?skip=0\u0026amp;limit=12\u0026amp;search=\u0026amp;types=9\u0026amp;sectors=\u0026amp;continents=\u0026amp;countries=\u0026amp;categories=\u0026amp;sub_categories=\u0026amp;company_types=\u0026amp;groups=\u0026amp;associations=\u0026amp;holding_companies=\u0026amp;order_by=\u0026amp;tags=\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eUprising\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - Spotlights on the up-and-coming junior and mid-level industry talent making amazing work and shaking up the future. One of the most popular features on the site when it comes to traffic!\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://lbbonline.com/work/collections/72915\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eThe Vanguard\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e -\u0026nbsp; This is a new series where we sit down with the CEOs leading the world’s biggest agency networks and holding companies to find out about how they became the leaders they are, what it means to rally thousands through a fast-changing industry, what clients need and where they see the industry going.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003ca id=\"members_interviews\"\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-04/9aba0059-419f-48e9-a320-c2edf9e7917f.png\" style=\"width: 1335px;\"\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eThese features are designed to put the power in your hands. You can platform your talent and work whenever you like. And the great news is, we've devised the concept and format for these feature interviews already, so all you need to do is pick your talent, choose a relevant feature for their job role and get them to fill in their answers.\u003c/p\u003e\u003cp\u003eTo take part, simply download the brief and questions by clicking on the titles below in bold. When you or your talent have answered, email the document and any images or videos you'd like included in the article to newsdesk@lbbonline.com for publishing.\u003c/p\u003e\u003cp\u003eThere's no strict guidelines on schedule. We leave that down to you - but one hot tip to get more views and clicks is to spread the publishing out over regular intervals.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eALL DISCIPLINES AND COMPANY TYPES\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2023-08-29/a86d6614-93a9-4fb5-a9fe-1422896231d5.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eEssential List\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - A fun listicle piece about the kit, culture and cuisine that keeps the industry’s creative folk going!\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2021-01-12/ee96adfa-3f44-4f35-af1d-22f750fed9d9.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eMy Biggest Lesson\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - This is where experienced ad folk and production people can share the pearls of wisdom that have shaped their career and can help those making their way to avoid the same pitfalls.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2023-08-29/5d65dbce-93b3-44ea-873f-08a923756554.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eMy Creative Hero\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - This piece explores the creative inspirations behind the industry’s talent. This usually means non-advertising creative heroes, allowing participants to explore their broader influences.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2020-03-02/8dd1358c-99fe-4c4f-978d-f132be4cc480.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eThe Work That Made Me\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e \u003c/u\u003e\u003c/b\u003e- The best way to understand a person’s career is to look at the work that made\u0026nbsp; them. Their first campaign. The campaign that someone else did that made them jealous. The campaign that taught them some painful but useful lessons. The work that they’re proudest of. This is also a great feature as it’s a chance to share older work and work from different markets that readers around the world may not have seen before.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003eThought Leaders\u003c/u\u003e\u003c/b\u003e - This is our channel for opinion pieces. We find that pieces that are closely aligned with newsy or timely topics perform particularly well, whether it’s a big sporting event or a hit new Netflix show that everyone is talking about. We’ve mapped out a few events that we think will prove to be talking points to get you started.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eBUSINESS \u0026amp; LEADERSHIP\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2023-04-06/517ff3fa-2340-4728-8b06-f5d5180c414f.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eBossing It\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - Leadership doesn’t come easy and everyone has their own views about what makes an effective leader. In this series of regular features we interview leaders, founders and entrepreneurs and creative management about their journey towards leadership and their own lessons and insights. Specifically for CEOs, COOs, MDs, Founders, EPs.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-03-11/0bde9184-7a86-49b5-9d44-8088a683db45.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eThe New New Business\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e \u003c/u\u003e\u003c/b\u003e- The creative industry wouldn’t be able to create without the people bringing in business and closing sales. As the industry evolves, so too is new business and sales. We want to speak to the people making the gears of the industry turn, whether they’re at agency, production, post, tech or media platform, to share their insights with those struggling to close the deal.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-12-13/9572d37e-bd17-4e7e-94c4-c522ac249903.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eDE\u0026amp;I: Accelerating Change\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - We want to interview the industry’s DE\u0026amp;I leads to find out about their perspective and how the wider industry can take responsibility for transforming the industry for the better.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eAGENCIES\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2023-12-15/fdb49fca-7e0b-4670-a406-5b9be7b06f48.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eAre You Experienced?\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - Experiential advertising is one of the hardest to write about - after all, you had to be there, right? One of the most intimate, engaging and visceral forms of marketing rarely gets its chance to shine. That’s why we want to give creatives, strategists and producers working in the experiential space the chance to really dig into the magic that they weave. This member interview series is all about giving you the space to talk about an experience you helped to create, to discuss the challenges involved and make it feel more real for readers who didn’t manage to get hands on with it.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2023-07-10/f3e5730b-bc61-4602-8058-8169cf97fcdb.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eCreativity Squared \u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e- A creative profile with a difference – psychologists have distilled creativity down to four factors, and we’ll be exploring those with copywriters, art directors and creative directors to get a 360° view of who they are and how they work.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2021-11-29/18de8381-243e-424e-ba88-8f5ced9537a5.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eMagic Numbers\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - Data-driven creativity is something that brands and agencies all over the world are investing in and banking on - but what does that really mean, what are the best practices and potential blindspots? This feature is for brand and agency data experts.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-03-11/887b75d1-48aa-4c01-96c0-e53e86dc03c6.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eProblem Solved\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - This is a new feature about agency projects that go beyond campaign work and use creativity to solve business problems. These can include digital transformation project, product development, employee engagement initiatives, ecommerce platforms and behaviour change initiatives.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-08-30/99f64d29-c10b-4b8e-8dd1-8a19f2e0842a.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003ePlanning for the Best \u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e- The intellectuals of the industry, planners arm their creative colleagues with the human insights and hard data to make sure their ideas are founded in truth. We want to celebrate the planners and strategists and pick into their processes and thoughts about the evolving discipline.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-08-30/2469780c-65c9-4ad1-a59a-21d0a249db63.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eThe Art of Account Management \u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e- A piece for account managers/execs to discuss the subtle art of bringing clients, creatives and everything else together.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-12-13/94a5b344-28fe-40c4-9c11-7f130c667af3.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eCreative Marketing\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - We’re looking to talk to innovative and creative marketers who are the drivers behind brilliant work, to find out how they think about and enable great creativity.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-12-13/8e9b1d3f-465b-4813-b7af-4d5d01831b24.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eWhat the Flack \u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e- A series profiling the communications industries’ communicators, the PR and comms leads and agency Chief Marketing officers.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eMEDIA\u0026nbsp;\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2023-12-15/91e7da72-512a-4986-8d8f-81b67795126a.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eSocial Butterflies\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - There are few areas of the advertising and marketing industry more fast-paced than social media. Between the big personalities at the helm of the platforms to the rapid adoption of new tech and formats to the always-on barrage of hot takes and spicy discourse. This new series is for the social media creatives, strategists and producers - as well as those working at the social platforms themselves - to share their insights from the freshest frontier of tech and creativity.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2023-12-15/9d35ee24-ba99-487a-b0bd-13828684bdce.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eMedia Matters\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e - \u003c/b\u003eWithout media, an idea is just an abstract thing with no audience. It’s the engine of the industry - and one that is changing rapidly. We want to catch up with leading media planners to find out a bit about how the field has changed and their take on some of the current hot-button topics.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eFILM \u0026amp; CONTENT PRODUCTION\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-19/04c21ce8-f1a6-4ccd-a82f-32260ed53629.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eCamera Obscura: Production Obsessions\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - This is a piece for anyone involved in craft and production, from directors to animators, compositors to composers, cinematographers to sound designers. We want you to nerd out about an element of your craft that you are absolutely obsessed with. It could be a particular kind of camera lens or shooting format. It could be aspect ratios. It could be a particular tool that feels like it’s become your right hand. It could be a part of the process that you just always find incredibly fun.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-04-02/4915d21d-069e-4111-997e-a4bbee24ff88.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eThe Directors \u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003cb\u003e- \u003c/b\u003eThis feature allows directors to go beyond their reel to talk about their thoughts about the business of directing and how they like to work, giving potential clients and collaborators a clearer idea about their problem solving and working styles.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2021-01-12/07b676d3-dd98-4dd0-8338-d3bc48b08031.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eMeet Your Makers\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - Interviews with producers specifically aimed at production, post and service companies all about the business of content and commercial production, insights into an evolving industry and some career advice for those making their way.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-04-23/ec7252f6-4aec-40fc-bce6-df2fa4afb6cd.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eProduction \u0026amp; Technology\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - This is an interview series for producers with a passion for technology and innovation. Here we’re diving into the technological innovations that are changing production, or at least broadening the demands on and possibilities for production.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2023-11-16/77970d3a-d879-4667-8e0d-71cf1926af6c.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eProducing Tomorrow’s Producers\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - This feature is for producers, particularly those in leadership roles (EPs, senior producers, heads of production) who are keen to develop the next generation of producers, make sure that skills and expertise are passed on, while also learning from the up-and-comers of the creator economy.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2021-04-20/2254390e-fb3c-45b3-916e-158ea211f17b.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eProduction Line \u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e- Interviews with agency and brand in-house producers talking about the challenges making work that works while navigating and integrating new channels and technologies and helping brands to solve their problems.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003eSustainable Production \u003c/u\u003e\u003c/b\u003e- This is an interview series for producers with a passion for sustainability and who have been working to reduce the carbon footprint and environmental impact of their productions. It is intended to highlight best practice, share helpful pointers and also discuss some of the challenges moving forward. It’s a feature that’s appropriate for producers working in agency, production, production service, or even in-house at brand.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003ePHOTOGRAPHY, ANIMATION \u0026amp; DESIGN\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-08-30/855c12ca-4af8-4fa0-bcfc-94606a1f0b0d.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eAnimate!\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e \u003c/u\u003e\u003c/b\u003e- Animators are the magicians of filmmaking - to animate means, quite literally, to bring to life after all. So we want to celebrate the animators who fill our eyeballs with pure wizardry with this series of interviews.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-08-30/7fc64156-e473-4125-9bda-283b9c1a5475.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003ePicture This\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e \u003c/u\u003e\u003c/b\u003e- In which we ask a photographer to break down one of their favourite commercial photographs, revealing the story behind it. It doesn't have to be a recent project, in fact, famous/iconic advertising image would be most welcomed here!\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-08-30/acc34123-8a8e-411f-bbab-1259a3b98973.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eStyle Guide \u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e- This piece is for any sort of image-making artist working commercially. It could be illustrators, photographers, graphic designers or animators. It best suits those with a really distinctive flavour and style...\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-12-13/30b1ec84-505a-44d2-8529-1ebd7b7b566a.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eBy Design\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - We want to talk to a range of the industry’s design experts about their careers and views on what ‘good’ design looks like. This series is open to everyone from UX designers, CX designers to product designers and graphic designers.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003ePRODUCTION SERVICE\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2021-01-12/7005ece6-bbd3-445b-922b-8a4ad01d3df7.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eLocation Spotlight\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - Interviews and guides with production service specialists from around the world about inspirational locations and practical production issues.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eEDITING \u0026amp; VFX\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2021-02-08/5d77d005-eccc-4cf5-840c-f826ee47172b.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eFinely Sliced\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - We speak to editors about the art of the cut and explore the knife edge between good editing… and great editing.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-03-11/17ab7232-255e-49fe-b0d9-793c58614e52.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eMaking the Grade\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - The grade is one of the most fascinating parts of the post process so we want to talk to talented colour graders about how they practice their craft.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-08-30/913b41ed-0206-4238-8c1f-796627216965.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eThe VFX Factor\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e - This feature is a place for the visual virtuosos of advertising, the VFX artists, to discuss the trends in their role: the technological advancements revolutionising the way they work, the beauty of ‘invisible’ post, and trends in craft.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eMUSIC \u0026amp; SOUND\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-03-11/e29514be-d5f4-4d81-8296-b7e97c941040.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eSonic Boom \u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e- Sonic Boom is a series on creative and technological innovations in sound design.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-03-11/42ee9dd6-cfa3-4d3a-9d2d-4eb984d5b791.docx\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003e\u003cb\u003e\u003cu\u003e\u003cbr\u003e\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2022-03-11/42ee9dd6-cfa3-4d3a-9d2d-4eb984d5b791.docx\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003e\u003cb\u003e\u003cu\u003eThinking in Sound \u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003cb\u003e\u003cu\u003e\u003c/u\u003e\u003c/b\u003e- We want to delve into the minds of the industry’s fantastic music and sound specialists to show just how creative this part of the industry is. We want to really dig into what inspires you and how you approach your work, while also getting a taste of how the music and sound part of the industry is changing.\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-06-27/8123df20-2de2-4cf3-be22-40c9f8fbcd0b.png\" style=\"width: 1335px;\"\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAfter hearing from more and more individuals who want to promote themselves, we have launched a selection of interviews that Pro Users can get involved in, showcasing their best work and getting featured on the front page of LBB, as well as populating their profile at the same time.\u003cbr\u003e\u003c/p\u003e\u003cp\u003eTo take part, simply download the brief and questions by clicking on the titles below in bold. When you have answered, email the document and any images or videos you'd like included in the article to hannahb@lbbonline.com to schedule its publishing.\u003c/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e\u003cp\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-08-22/7a602e30-7b85-4454-9cb9-7499372a036f.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003ePro Hello\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e -\u0026nbsp;Put your best foot forward and say hello! In this feature, we want to give our Pro Users the chance to introduce themselves to the rest of the LBB community.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-08-22/e13ced6e-c96f-4849-936d-16e0ee8354af.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eMy Creative Obsession\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e - This piece is all about allowing you to showcase your creative passion, and what really makes you unique and special as a creative collaborator.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-08-22/68201456-90a4-4eae-a1e1-f92274182e81.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eExpert Eye\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e - You can share your skills and expertise with this feature, also giving you a chance to advise and inspire people with less experience looking for a way into the field\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-06-27/df8ce9c8-8dea-4582-9ba4-9759f30625eb.docx\" target=\"_blank\" style=\"background-color: rgb(255, 255, 255);\"\u003e\u003cb\u003e\u003cu\u003e\u003cbr\u003e\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-08-22/e58fffe6-78c7-4b17-a0a4-7bca29511a2e.docx\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eLive Free\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e - With an open layout, this insight-based op-ed has a different twist to the rest. It’s about creating a space for freelance talent to discuss the unique challenges and opportunities that come with being a creative, strategist or production expert who is taking control of their destiny. Balancing business and creative isn’t always easy!\u0026nbsp;\u003c/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003ca id=\"editorial_calendar\"\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-04/a91fa866-87c2-4df9-93c5-6c612143d61d.png\" style=\"width: 1335px;\"\u003e\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e\u003cdiv\u003ePlease check out the topics we’re planning to write features about in the coming year. These are outside of our regular features (please see above), which we write all year round. Moreover we do endeavour to respond to news developments in the industry and more broadly in our features. As the year progresses, this document will be updated and expanded throughout the year. As we assign writers and develop briefs we will contact LBB members.\u0026nbsp;\u003c/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e\u003ch3\u003e\u003cb style=\"color: inherit; font-family: inherit; font-size: 24px;\"\u003eDECEMBER\u003c/b\u003e\u003c/h3\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cu\u003eKey Dates\u0026nbsp;\u003c/u\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e- World Disability Day - December 3rd\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e- Christmas - December 25th\u003c/b\u003e\u003cbr\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cu\u003eFeatures\u003c/u\u003e\u003c/b\u003e\u003cbr\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e\u003cdiv\u003e\u003cdiv\u003e\u003cb\u003eChristmas: How to Win the Festive Food Fight\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003eChristmas is a cavalcade of eating, drinking and being merry. In advertising terms it’s a full-on food fight - and don’t we just love it? We want to speak to agencies and brands behind the food, beverage and grocery campaigns this holiday season to find out about how they approached standing out from the scrum and winning over hearts, minds and bellies with their festive advertising.\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eWriter: tara@lbbonline.com Submission Deadline: December 6\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003eWas 2024 a Vintage Year for Creativity?\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003eThere was certainly a lot going on in 2024, politically, technologically, economically - but what about creatively? We want to find out which campaigns and projects were your favourites and why, and, taken in the round, how you think creativity in 2024 fared. Was it a vintage year and what do you want to see more of in 2025?\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eWriter: zoe@lbbonline.com Submission Deadline: December 6\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003eStrategy: What We Learned from the Mega Election Year\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003ePolitics in 2024… you couldn’t escape it. From India to the UK, France to the USA, elections were all the rage. Literally. We want to hear from the industry’s insight gurus about what they learned watching this bumper election year roll out and how it impacted brands and communities.\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eWriter: adam@lbbonline.com Submission Deadline: December 9\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003eAccessibility: Are We Nearly There Yet?\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003eAccessible design was back in the spotlight this year with the Paralympics hitting Paris, and it was a hot topic at Cannes with Circus Grey Lima’s Sightwalks taking the Design Grand Prix. With World Disability Day on December 3, we want to take the opportunity to talk to the industry’s experts about accessibility, whether they think brands and businesses are catching on, where they have perceived progress, where we’re lacking and what we’d like to see in 2025.\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eWriter: ben@lbbonline.com Submission Deadline: November 25\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003eDid AI Really Transform 2024?\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003eAfter 2023’s year of quaintly wonky experimentation, 2024 was to be the year that AI grew up. And the year certainly saw holding companies make eye-watering investments in the technology. But caution persists among a sizeable chunk of clients, so what meaningful progress did the industry make on AI, and what further change are we likely to see in 2025?\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eWriter: addison@lbbonline.com Submission Deadline: December 10\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003eTourism and Travel in 2025\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan style=\"box-sizing: border-box; color: rgb(51, 51, 51); font-family: \u0026quot;Helvetica Neue\u0026quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e2024\u0026nbsp;\u003c/span\u003eis dead, long live 2025 - and 2025 vacations! Yes, it’s that time of year when one’s mind turns to holidays, especially if you’re stuck in the dark and cold of the Northern Hemisphere. Now that the travel sector has truly bounced back from the pandemic lockdowns, some new challenges have emerged, from trusted carriers letting the side down on experience to growing visitor frustrations with the likes of Airbnb. Meanwhile, hotel groups are looking to diversify their portfolios to capture new kinds of travellers. Experience, it seems, is king, especially when it comes to travel. We want to speak to the industry’s travel experts (both agencies and brands) to find out about the challenges and opportunities facing the sector.\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eWriter: sunna@lbbonline.com Submission Deadline: December 12\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003eVery Mindful: Cultural moments that mattered in 2024\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e2024 was a funny old year - Deadpool, Beetlejuice and Charlie XCX ran riot with corporate-sanctioned chaos, Shogun proved audiences had finally overcome their fear of subtitles (and younger audiences revealed themselves to be addicted to them), and everyone from Oasis to Mrs Doubtfire cashed in our craving for nostalgia. We want to speak to the industry’s cultural mavens to find out about the cultural moments and trends that stuck out for them in 2024, whether in the realm of film, gaming, literature, music, social media, sport or wider meta-trends.\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eWriter: zhenya@lbbonline.com Submission Deadline: December 13\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003eBaby, It’s Warm Outside\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003eAdvertising has always been a fickle and flighty industry as it hops from trend to trend..even when it comes to important causes. The climate crisis hasn't gone anywhere, with 2024 seeing record breaking temperatures, more extremes of weather and carbon sinks have continued to be destroyed. Back in 2020, there was a great push in the advertising industry to both tackle its own carbon-guzzling profligacy and to use its skills to reframe sustainability and pro-environmentalism... but four year's on, is there the same sense of urgency, particularly as adland attention is consumed by the stress of budgetary pressures and the AI arms race? What progress, if any, did we make in 2024 and what do we, as an industry, need to do in 2025?\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eWriter: alex@lbbonline.com Submission Deadline: December 12\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003eI Wish I'd Made That - Producers and Directors on the 2024 Ads That Make Them Envious\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003eThe festive season is a time for togetherness and generosity and so we want to celebrate the community of the commercial production industry by inviting producers and directors to champion the work that made them really jealous this year. If you'd like to get involved, pick an ad that you loved this year but that you and your production company didn't make and give us 150-200 words about why you think it's so brilliantly crafted. This piece is open to producers and directors based in any market!\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eWriter: toml@lbbonline.com Submission Deadline: November 29\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003eWhat the Christmas Ad Trends Can Tell Us About the World Right Now\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003eAs one of the few remaining mass market advertising moments, Christmas commercials can tell us a remarkable amount about the state of society, or, at least, what the ad industry thinks about the state of society. We want to talk to creatives and strategists about what trends they've spotted in this year's clutch of holiday ads and what insights they've gleaned about society and the industry's assumptions about it as we head into 2025.\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eWriter: april@lbbonline.com Submission Deadline: December 9\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003ch3\u003e\u003cb\u003eJANUARY\u003c/b\u003e\u003c/h3\u003e\u003cdiv\u003e\u003cdiv style=\"\"\u003e\u003cbr\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003eWill Adland Shed Its Skin in the Year of the Snake?\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003eAs zodiac signs go, the poor old snake isn’t usually top of people’s favourite list. In China, the resplendent imperial dragon or the rizz-machine monkey tend to usher in a bumper year of births as parents-to-be seek the most auspicious signs for their offspring. But there’s more to the year of the snake than meets the eye - it’s a sign associated with transformation and rebirth. And, whaddaya know, that feels pretty relevant right now to the advertising and marketing industry. So we want to ask what changes you hope to see in the industry this year, whether you think we’re capable of this change and how we can get there.\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003ci\u003e\u003cb\u003eSubmission deadline: Jan 24,\u0026nbsp;\u003c/b\u003e\u003cb\u003eWriter: jordan@lbbonline.com\u0026nbsp;\u003c/b\u003e\u003c/i\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003eSoapbox 2025\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003eOur LBB community is buzzing with ideas, opinions and visions for a better advertising industry. So we’re inviting you to dig out your megaphone and climb onto our figurative soapbox to share your hopes for 2025. It could relate to the work itself or the inner workings of the industry (for example, sustainability, parental support) or, indeed, how you hope to see the industry as a whole adapt to the tech, social, cultural, economic and politics shifts shaping the market. We’ve created a Q\u0026amp;A to inspire you, but if you would rather go more freeform, we’re looking for submissions of around 800 words and a headshot by January 10th.\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003ci\u003eWhat is the one thing you would like to see change in the industry in 2025?\u003c/i\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003ci\u003eWhat progress, if any, was made on this in 2024?\u003c/i\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003ci\u003eWhat challenges or obstacles do you foresee might stand in our way - and how might we address them?\u003c/i\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003ci\u003eWhere might we look for inspiration for solutions?\u003c/i\u003e\u003cb\u003e\u0026nbsp;\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003ci\u003eWriters: zara@lbbonline.com, abi@lbbonline.com\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003eYour Cultural Highlights 2025\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003eYou lot are a cultured and creative bunch, so who better to help plan our year and fill the next 365 days with inspiration? We’re looking for industry creatives and production and post folk to share the events that they’re most looking forward to this year and why. And we’re not talking ad events - we’re talking gigs and music tours, art exhibitions, books launches, tech fairs - anything to make sure that our 2025 is jam packed with adventure and experiences.\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003ci\u003e\u003cb\u003eSubmission Deadline: Dec 20th 2024,\u0026nbsp;Writer: ben@lbbonline.com\u003c/b\u003e\u003c/i\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e2025 Trends Distilled\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003eEvery year, agencies and forecasters put out their forecasts for the coming 12 months, from tech trends to social and cultural movements. But it can be hard to navigate lengthy white paper after lengthy white paper. We want to distill the 2025 trends in one place, with commentary with those behind them. Anything to make life easier!\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003ci\u003eWriter: adam@lbbonline.com\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003eChinese New Year/Spring Festival Insight Feature\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003eWhat are the big trends and conversations around this year’s Spring Festival campaigns and creative? We want to speak to creatives and strategists in markets that celebrate Spring Festival/Lunar New Year to get their take about the trends shaping this year’s campaigns and activations. We’re particularly interested in speaking to ad folk and marketers from China, Singapore, Malaysia, Vietnam.\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003ci\u003e\u003cb\u003eSubmission Deadline: Jan 25,\u0026nbsp;\u003c/b\u003e\u003cb\u003eWriter: Sunna@lbbonline.com\u003c/b\u003e\u003c/i\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003eWhat Can CES 2025 Tell Us About the Year Ahead?\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003eCES is a candyland for creative technologists, packed with both need-to-know developments that will shape our future and eccentric curios that may bag headlines without making much of a splash in the real world. The trick it is to figure out which is which. This year, we’re calling on adlanders who attended to share with us the trends and tech that they reckon will have a bearing on our lives and work this year and beyond. Submissions of 2-300 words by Jan 15th.\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003eSubmission Deadline: January 15th,\u0026nbsp;\u003c/b\u003e\u003cb\u003eWriter: Addison@lbbonline.com\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003eAd Industry Agenda 2025\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003eNew year, new vision. We want to hear from ad industry CEOs and leaders about their priorities for the coming year when it comes to evolving their businesses, staying ahead of the curve and helping clients navigate what’s sure to be another lively year, packed with twists, turns and challenges.\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003ci\u003e\u003cb\u003eSubmission Deadline: Dec 20th,\u0026nbsp;\u003c/b\u003e\u003cb\u003eWriter: Olivia@lbbonline.com\u003c/b\u003e\u003c/i\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003eWhat Does 2025 Hold for the World of Production?\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e2024 was a lot for the production community. Between the continued repercussions from the 2023 Hollywood strikes, streamers pulling back on their big spending ways and, on the commercial side, flashpoints of tension between indies and holding companies, there were a lot of challenges and changes. On top of that, clients’ demand for content continued to grow - though their budgets did not, and there was the continued evolution of tech like AI and virtual production. So, looking ahead to 2025, what are the industry’s production experts predicting will be the big talking points in the year ahead - and what are they hoping to see?\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003ci\u003e\u003cb\u003eSubmission Deadline: Dec 20th,\u0026nbsp;\u003c/b\u003e\u003cb\u003eWriter: zoe@lbbonline.com\u003c/b\u003e\u003c/i\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003eThe Big Think: Heaven Knows We’re Miserable Now - ahead of Blue Monday (Mon 20 2025, to publish Friday 17)\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003eNihilism is so in right now. According to Ipsos, only 31% of people say they’re optimistic about the world in general over the next 12 months, and people are finding that traditional milestones and aspirations are increasingly out of reach. Add to that the climate crisis doomsday clock, political polarisation and growing income inequality is it any surprise that hope is hard to come by. Many people are even turning their back on dating. So what does that mean for marketers? Confidence and optimism drive activity, what do brands do when no one feels up for anything? Can brands find a role in cheering people up or is that a surefire way to irritate people even more? Or perhaps there are different ways to approach this tension and pessimism. We would like to speak to strategists about their insights and perspectives.\u0026nbsp;\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003ci\u003e\u003cb\u003eSubmission Deadline:Jan 10th,\u0026nbsp;\u003c/b\u003e\u003cb\u003eWriter: zhenya@lbbonline.com\u003c/b\u003e\u003c/i\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003cb\u003eBrands: Low and No Alcohol Marketing is Evolving - Here’s How\u003c/b\u003e\u003c/div\u003e\u003cdiv style=\"\"\u003eFor more and more of us, it’s dry January and low/no alcohol options are becoming ever more varied, accessible and socially normalised. With that, we’d like to speak to marketers from the beverage industry to find out how low/no alcohol marketing is stepping up its ambition and scale, from major sports partnerships to greater creativity and more interesting social media and influencer work and beyond.\u003c/div\u003e\u003cdiv style=\"\"\u003e\u003ci\u003e\u003cb\u003eSubmission Deadline: Jan 15th,\u0026nbsp;\u003c/b\u003e\u003cb\u003eWriter: alex@lbbonline.com\u003c/b\u003e\u003c/i\u003e\u003c/div\u003e\u003cdiv style=\"font-weight: bold;\"\u003e\u003cbr\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c/div\u003e","url":"/about/editorialtoolkit/"},"django_flatpage:23":{"__typename":"django_flatpage","id":23,"title":"GDPR GUIDE","content":"\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003cbr\u003e\u003c/u\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003cfont size=\"3\"\u003eHow Little Black Book is Keeping it Tight with GDPR\u003c/font\u003e\u003c/u\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003eYou may or may not have come across the GDPR. It’s a new data protection law from the EU and it stands for General Data Protection Regulation. It’s designed to put you in control of your personal data. It comes into effect on May 25th 2018.\u003c/p\u003e\u003cp\u003eIt changes how companies use your personal data – and that includes Little Black Book.\u003c/p\u003e\u003cp\u003eWe want to put you in control and to let you know how and why we collect data.\u003c/p\u003e\u003cp\u003e- Newsletter subscribers. If you have given us your email address and consent, we will send you our regular newsletters, covering news and new work from around the world. If you don’t get the newsletter and you’d like to, \u003ca href=\"https://lbbonline.us12.list-manage.com/subscribe?u=ef065abee741ecdd5ff887ca3\u0026amp;id=f84c6d9c97\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eyou can sign up here\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e. Don’t worry, we won’t use that data for any other purpose.\u003c/p\u003e\u003cp\u003e- Website subscribers. If you have set up a personal user profile on Little Black Book, we will store and use the personal details you have provided in order to administer the account and let you manage log ins. If you don’t have a personal user profile \u003ca href=\"https://lbbonline.com/accounts/register/?plan=8\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eyou can set one up here\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e. You can manage your privacy settings too, to decide exactly what is shown publicly and, if you wish, delete the profile completely under ‘the right to be forgotten’.\u003c/p\u003e\u003cp\u003e- Memberships. If you have purchased and set up a company membership on Little Black Book, we will keep your details and contact you so that we can fulfil the service that you have paid for (for example, letting you know about your included tickets to the LBB \u0026amp; Friends Beach, help with using the company profile on the website or information about your entries to The Immortal Awards). This information includes email addresses of individuals who have been appointed page admins as well as company decision makers involved in choosing to sign up with Little Black Book.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eYou’re Not a Member or Subscriber, so why have we contacted you?\u003c/b\u003e\u003c/p\u003e\u003cp\u003eWe only hold a limited amount of personal data so that we can provide the services that you have paid for or signed up for. We may also hold personal data in the form of work email addresses on the basis of legitimate interest.\u003c/p\u003e\u003cp\u003eThe UK government says the law sets out a number of exemptions from GDPR, which include added protections for journalists, who handle people’s personal information. While UK law is being finalised we are working to make sure that we comply with GDPR provisions. That means that our journalists may contact you regarding a story and may store some personal data. But this data won’t be used for any other purpose.\u003c/p\u003e\u003cp\u003eLBB/Lab is a PR and content-writing consultancy wing of Little Black Book. The Lab contacts journalists with relevant information to allow journalists to carry out their job, and as such may contact journalists under the basis of legitimate interest. LBB/Lab may also contact you for other reasons related to their day-to-day work, for example to make sure that the information in their press releases is accurate, which is also a legitimate interest.\u003c/p\u003e\u003cp\u003eAs a B2B organisation, we may contact you where our products, events or information is relevant to you professionally. In these situations we will only do so in a way that is proportionate, has a minimal privacy impact, and would not – we hope – strike you as surprising. For example, we might be heading for a trip to your city and decide to reach out to production companies or agencies to arrange meetings. This can also be considered a legitimate interest. Of course, if you want us to stop contacting you, let us know at \u003ca href=\"mailto:admin@lbbonline.com\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eadmin@lbbonline.com\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eCookies\u003c/b\u003e\u003c/p\u003e\u003cp\u003eWe also use cookies on the site – these are small pieces of information which are issued to your computer or any similar device you use to access the internet when you visit a website and which store and sometimes track information about your use of the website. We do this to make your use of the site easier – for example, remembering your log in details. The cookies also allow us to collect statistical data around the use of the site to allow us to tailor the design and the content of the site to better suit our readers.\u003c/p\u003e","url":"/about/GDPRGuide/"},"django_flatpage:24":{"__typename":"django_flatpage","id":24,"title":"HELP \u0026 FAQ","content":"\u003cp\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-11/d569cedc-2bd5-4226-a97c-b2f9afe212a0.pdf\" style=\"background-color: rgb(255, 255, 255);\"\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-22/123af70a-9bf6-40de-bc02-65be56010b91.png\" style=\"width: 392px; height: 120.867px;\"\u003e\u003c/a\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.lbbonline.com/companies/little-black-book/work\"\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-22/3a956f35-3c4b-4c1a-b583-9c4454b2a32a.png\" style=\"width: 392px; height: 112.156px;\"\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-11/d569cedc-2bd5-4226-a97c-b2f9afe212a0.pdf\" target=\"_blank\"\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-22/a1e05720-9648-45e4-9d1d-31461c7b188b.png\" style=\"width: 1149px;\"\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAre you based in \u003cb\u003eEurope, Middle East or Africa\u003c/b\u003e? Contact Paul Cooper, \u003cb\u003epaul@lbbonline.com\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAre you based in \u003cb\u003eAsia Pacific\u003c/b\u003e? Contact Toby Hemming, \u003cb\u003etoby@lbbonline.com\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAre you based in \u003cb\u003eNorth or South America\u003c/b\u003e? Contact Jake Otley, \u003cb\u003ejake@lbbonline.com\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-22/6caa4dd8-058c-478a-84a5-5f1ed2793e36.png\" style=\"width: 1149px;\"\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eNeed help with \u003cb\u003epublishing a news story or requesting a change to credits\u003c/b\u003e? Contact our editorial and content teams at, \u003cb\u003enewsdesk@lbbonline.com\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eNeed help \u003cb\u003euploading video to the Creative Library\u003c/b\u003e (your LBB archive)? Contact our archive team (Max \u0026amp; Louis) at \u003cb\u003earchive@lbbonline.com\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eNeed help with your \u003cb\u003eaccount, billing or log in\u003c/b\u003e? Contact your account manager (listed below) or \u003cb\u003einfo@lbbonline.com\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eNeed help with the \u003cb\u003eImmortal Awards\u003c/b\u003e? Contact Paul Monan, \u003cb\u003epaulm@lbbonline.com\u003c/b\u003e or Emma Wilkie, \u003cb\u003eemma@lbbonline.com\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cimg src=\"https://d3q27bh1u24u2o.cloudfront.net/django-summernote/2024-01-22/e1fc132d-2aac-4e55-bb87-fc5bba9e9803.png\" style=\"color: inherit; font-family: inherit; font-size: 24px; width: 1351px;\"\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAre you based in\u003cb\u003e Europe, Middle East or Africa\u003c/b\u003e? Contact Kitty Norris, \u003cb\u003ekitty@lbbonline.com\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAre you based in \u003cb\u003eAsia Pacific\u003c/b\u003e? Contact Sarah Cooper, \u003cb\u003esarah@lbbonline.com\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAre you based in \u003cb\u003eNorth or South America\u003c/b\u003e? Contact Lily Bolgurova, \u003cb\u003elily@lbbonline.com\u003c/b\u003e or Abi Lightfoot, \u003cb\u003eabi@lbbonline.com\u003c/b\u003e\u003c/p\u003e","url":"/about/helpfaq/"},"django_flatpage:25":{"__typename":"django_flatpage","id":25,"title":"PRIVACY \u0026 COOKIE POLICY","content":"\u003cp\u003e\u003cb\u003ePrivacy \u0026amp; Cookie Policy\u003c/b\u003e\u003c/p\u003e\u003cp\u003eWelcome to LBB – Little Black Book. Your privacy and security are very important to LBB, so we have set out below what we do and what we do not do with the information that we collect using LBB’s web sites and events.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e1. Introduction\u003c/b\u003e\u003c/p\u003e\u003cp\u003eThis Privacy and Cookies Policy sets out the privacy policy of LBB Ltd (“LBB”), Company Number 05226540 (England) whose registered address is 33 Queen Street, Coggeshall, Essex CO6 1UF, who controls this website. For the purpose of the GDPR and the UK Data Protection Bill, the data controller is LBB Ltd.\u003c/p\u003e\u003cp\u003eIf at any time you wish to change the uses of your personal information to which you have consented, please contact us at \u003ca href=\"mailto:admin@LBBOnline.com\" target=\"_blank\"\u003e\u003cb\u003eadmin@LBBOnline.com\u003c/b\u003e\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eLBB may revise this Privacy Policy at any time by posting an update on its website(s). Please ensure that you check this website and any other LBB website(s) you use from time to time to review the then current Privacy Policy and to update your preferences. This Privacy and Cookies Policy was last updated in March 2018.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e2. Collection of Personal Information\u003c/b\u003e\u003c/p\u003e\u003cp\u003eThe types of personal information collected and stored by LBB might include your name, e-mail address, postal address, telephone number (to the extent permitted by the Data Protection Act 1998 and related legislation (“the DPA”)).\u003c/p\u003e\u003cp\u003eThe types of personal information and stored by LBB might include your name, email address, postal address, job role, telephone number (to the extent permitted by European General Data Protection Regulation 2018 and related legislation (‘the GDPR’) and the Data Protection Bill 2018).\u003c/p\u003e\u003cp\u003eLBB (or any of its subsidiaries) will collect your data when you complete the information to register on its website(s) as a subscriber or member, or give consent to receive email alerts, newsletters or other communications from LBB; when you make payment for an LBB membership or service, including payment via any of LBB’s websites for LBB services, which are transacted by STRIPE (LBB Ltd does not store credit/debit card or bank details);\u003c/p\u003e\u003cp\u003ewhen you post ‘User Content’ (see the Terms and Conditions for this definition) to an LBB website (in such circumstances the information posted by you will, of course, also be available to users of the website throughout the world); or when you enquire about our activities by email, telephone or write to us or otherwise provide us with personal information.\u003c/p\u003e\u003cp\u003eLBB will collect, process and store this data on the GDPR basis of consent where consent has explicitly given (for example, consent to receive newsletters) . With reference to website subscribers and member companies, personal data will be collected under the basis of legitimate interest and/or contract to allow us to administer your membership and help you use your membership.\u003c/p\u003e\u003cp\u003eLBB (or any of its sub-contractors) may also receive information about you from third parties, for example a friend who wants to tell you about one of our websites, or an event sponsor that wishes to invite you to an LBB event. This is particularly relevant for the LBB \u0026amp; Friends Beach, when sponsors give us the details of their clients whom they would like to invite to the beach in Cannes. This data is processed under the GDPR basis of legitimate interest.\u003c/p\u003e\u003cp\u003eAll transactions involving credit cards or debit cards are handled by third party websites.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e3. Storage and retention of your information\u003c/b\u003e\u003c/p\u003e\u003cp\u003eLBB will keep your information on a secure server. The technology that LBB uses and the security policies which LBB has implemented are intended to safeguard your information from unauthorised access and improper use. LBB will keep your information (to the extent permitted by GDPR and the DPB) to enable LBB to use it for the purposes described in this Privacy Policy.\u003c/p\u003e\u003cp\u003eLBB Ltd and its subsidiaries do not store credit/debit card information or bank details.\u0026nbsp;\u003c/p\u003e\u003cp\u003eUnder article 17 of the GDPR, ‘the right to erasure’, you can request that all personal data relating to you is deleted by contacting Little Black Book.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e4. Use of Your Information\u003c/b\u003e\u003c/p\u003e\u003cp\u003eLBB may use your personal information (subject in each case to the requirements of the GDPR) in order to\u0026nbsp; administer your website account(s) and otherwise in connection with any service for which you have provided your information, including any email alerts, newsletters, transactions with us and competitions and promotions that you take part in, or events that you attend; to respond to any enquiry you make; to send you newsletters, invitations and/or alerts and information regarding LBB's future services and events (in all formats to which you have consented e.g. post, email, text); and for generating aggregated statistics about users, traffic patterns etc of the LBB website(s) and other services and developing LBB's marketing plans.\u003c/p\u003e\u003cp\u003eLBB may also disclose your information (subject in each case to the requirements of the GDPR) if you have given your consent for LBB to do so, to other selected organisations to enable them to contact you or send you information by post, telephone and/or email or to any service providers, sub-contractors and agents appointed by LBB to perform the above functions on its behalf and in accordance with its instructions. If required we will also disclose your personal information to third parties selected by LBB as part of aggregated and anonymised statistics about users, traffic patterns etc of the LBB website(s). Lastly, we may disclose your details to individuals and/or bodies as necessary to ensure LBB’s compliance with any applicable law, regulation, legal proceeding or governmental request. This could include, but is not limited to instances where we are required to disclose your personal information to any relevant authority or third party requiring LBB to disclose the identity of or locate anyone posting materials on an LBB website that is considered to constitute a criminal offence, breach the rights of a third party, give rise to a civil action or breach the Terms \u0026amp; Conditions of the applicable website and as otherwise necessary to protect the rights, property or safety of LBB and its customers.\u003c/p\u003e\u003cp\u003eIn the event that LBB (or a relevant part of LBB is acquired by or merges with another company, your personal information may be passed to the purchasing/merging company amongst the transferred business assets. This will enable your relationship to continue with the relevant LBB business despite the change of ownership. Your personal information may also be passed (on a confidential basis) to companies with whom LBB is negotiating such a sale/merger as part of the verification exercise carried out on LBB by the third party.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e5. Cookies and How They Benefit You\u003c/b\u003e\u003c/p\u003e\u003cp\u003eLBB uses Cookies to make your visit to our site easier, more useful and enjoyable. Cookies are small pieces of information which are issued to your computer or any similar device you use to access the internet when you visit a website and which store and sometimes track information about your use of the website. A number of the cookies LBB uses last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the website and will last for longer.\u003c/p\u003e\u003cp\u003eLBB uses cookies to:\u003c/p\u003e\u003cp\u003e• create a specific log-in session for a visitor to an LBB website in order that page requests by that visitor are delivered in an effective, secure and consistent manner;\u003c/p\u003e\u003cp\u003e• recognise when a visitor to an LBB website has visited before; this means that you don’t have to login every time but also that we can identify the number of unique visitors we receive to the website and allows us to make sure we have enough capacity for the number of users that we get;\u0026nbsp;\u003c/p\u003e\u003cp\u003e• customise elements of the promotional layout and/or content of the pages of the website;\u003c/p\u003e\u003cp\u003e• collect statistical information about how our visitors use the website(s) so that we can improve the website(s) and learn which parts are most popular to visitors; and\u003c/p\u003e\u003cp\u003eMost web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browser. Please note however, that by blocking or deleting cookies used on an LBB website(s) you may not be able to take full advantage of the website(s) if you do so.\u003c/p\u003e\u003cp\u003eWhat do the Cookies on LBB’s web sites mean for you?\u003c/p\u003e\u003cp\u003e• you do not have to login every time;\u003c/p\u003e\u003cp\u003e• that elements of your work and browsing are saved each time you return;\u003c/p\u003e\u003cp\u003e• items are stored in your shopping basket;\u003c/p\u003e\u003cp\u003e• speed and security on the site are improved;\u003c/p\u003e\u003cp\u003e• you can share pages or elements on LBB web sites to social media web sites;\u003c/p\u003e\u003cp\u003e• they offer you relevant and targeted content;\u003c/p\u003e\u003cp\u003e• they continuously improve your experience on LBB web sites.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eOur cookies\u003c/b\u003e\u003c/p\u003e\u003cp\u003eWe have described the main cookies we use and what we use these for below:\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ctable class=\"table table-bordered\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003eCookie name\u003c/td\u003e\u003ctd\u003epurpose\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003elbb_local_save\u003cbr\u003e\u003c/td\u003e\u003ctd\u003eUsed to save the state and some info about The Immortals award entries during judging phase.\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eThird party cookies\u003c/b\u003e\u003c/p\u003e\u003cp\u003eCertain cookies are either set by third parties on the Website or these are set by us using the third party’s cookie code. Examples of these are social media sharing facilities and videos that are hosting on another site such as YouTube. More information about cookies placed by third parties and how to restrict or block their cookies can be accessed by following the link to their website.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ctable class=\"table table-bordered\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003eCookie name\u003c/td\u003e\u003ctd\u003epurpose\u003c/td\u003e\u003ctd\u003eMore Information\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003e\u003cspan style=\"font-size: 13.3333px;\"\u003eGoogle (Analytics)\u003c/span\u003e\u003cbr style=\"font-size: 13.3333px;\"\u003e\u003cspan style=\"font-size: 13.3333px;\"\u003e_utma\u003c/span\u003e\u003cbr style=\"font-size: 13.3333px;\"\u003e\u003cspan style=\"font-size: 13.3333px;\"\u003e_utmb\u003c/span\u003e\u003cbr style=\"font-size: 13.3333px;\"\u003e\u003cspan style=\"font-size: 13.3333px;\"\u003e_utmc\u003c/span\u003e\u003cbr style=\"font-size: 13.3333px;\"\u003e\u003cspan style=\"font-size: 13.3333px;\"\u003e_utmz\u003c/span\u003e\u003cbr\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0.0001pt;\"\u003e\u003cspan style=\"font-size: 10pt; line-height: 14.2667px;\"\u003eThese cookies are used to collect information about how visitors use our site.\u003c/span\u003e\u003c/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0.0001pt;\"\u003e\u003cspan style=\"font-size: 10pt; line-height: 14.2667px;\"\u003eWe use the information to compile reports and to help us improve the site.\u003c/span\u003e\u003c/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0.0001pt;\"\u003e\u003cspan style=\"font-size: 10pt; line-height: 14.2667px;\"\u003eThe cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003ca href=\"http://tools.google.com/dlpage/gaoptout\" style=\"background-color: rgb(255, 255, 255); color: rgb(42, 100, 150); text-decoration-line: underline; outline: 0px;\"\u003e\u003cspan style=\"font-size: 10pt; line-height: 14.2667px; color: rgb(27, 165, 165);\"\u003eGoogle Analytics opt-out\u003c/span\u003e\u003c/a\u003e\u003cbr\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003eoriginal_referer, _twitter_sess, guest_id, pid and k\u003cbr style=\"font-size: 13.3333px;\"\u003e\u003cspan style=\"font-size: 13.3333px;\"\u003e(Twitter)\u003c/span\u003e\u003cbr\u003e\u003c/td\u003e\u003ctd\u003e\u003cbr\u003e\u003c/td\u003e\u003ctd\u003e\u003ca href=\"http://twitter.com/privacy\" style=\"background-color: rgb(255, 255, 255); color: rgb(42, 100, 150); text-decoration-line: underline; outline: 0px;\"\u003e\u003cspan style=\"font-size: 10pt; line-height: 14.2667px; color: rgb(27, 165, 165);\"\u003eTwitter Privacy Policy\u003c/span\u003e\u003c/a\u003e\u003cbr\u003e\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e6. Third Party Websites\u003c/b\u003e\u003c/p\u003e\u003cp\u003ePlease be aware that LBB does not control and is not responsible for websites that are referred to or linked from its own websites and that use of your personal information on these websites is not subject to this Privacy and Cookies Policy.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e7. Registration\u003c/b\u003e\u003c/p\u003e\u003cp\u003eTo access certain parts of the LBB websites, LBB may require you to register and provide certain information about yourself. You are reminded that in addition to the provisions of this Privacy and Cookies Policy, where you register you also agree to provide true, accurate, current and complete information about yourself as prompted by the relevant registration form; and maintain and promptly update the Registration Data to keep it fully up to date.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e8. Terms and Conditions\u003c/b\u003e\u003c/p\u003e\u003cp\u003eThese are available from the link by this name available on all LBB web sites.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e","url":"/about/privacy-policy/"},"django_flatpage:26":{"__typename":"django_flatpage","id":26,"title":"TERMS \u0026 CONDITIONS","content":"\u003cp\u003e\u003cb\u003e\u003cu\u003eMembership Terms and Conditions\u003c/u\u003e\u003c/b\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e• These terms and conditions apply to LBB Memberships on LBB, Sponsorship of Events, LAB PR and Content Packages, and Managed Packaged. For general usage T\u0026amp;Cs, please see below.\u0026nbsp;\u003c/p\u003e\u003cp\u003e• Your membership is managed by LBB Ltd, company registration number 05226540 (England) at registered address 33 Queen Street, Coggeshall, Essex CO6 1UF.\u003c/p\u003e\u003cp\u003e• Your membership will be on these terms (in conjunction with any special terms specified on your invoice) to the exclusion of all other terms and conditions, including any that you may specify when placing, renewing or paying for a membership. LBB Ltd may vary these terms at any time.\u003c/p\u003e\u003cp\u003e• Unless otherwise agreed, your membership begins on the date of invoice.\u0026nbsp;\u003c/p\u003e\u003cp\u003e• Prices on the rate card are subject to change. For current prices, please contact us on \u003ca href=\"http://mailto:admin@LBBOnline.com\" target=\"_blank\"\u003e\u003cb\u003e\u003cu\u003eadmin@LBBOnline.com\u003c/u\u003e\u003c/b\u003e\u003c/a\u003e. All prices are subject to the application of VAT within the UK. Membership terms are - unless otherwise stated on your invoice - for a full year from the invoice date.\u0026nbsp;\u003c/p\u003e\u003cp\u003e• Prices are quoted in UK Sterling. We can accept payment by credit card via STRIPE.. All credit and debit card transactions are taken in UK Sterling.\u0026nbsp;\u003c/p\u003e\u003cp\u003e• If you cancel your membership before the end of your subscription term LBB will not issue a refund.\u0026nbsp;\u003c/p\u003e\u003cp\u003e• Prior to the end of your membership term, you will receive a renewal notice to the email address used when registering the membership. Subscription will auto renew and can only be changed in the billing area of LBB. LBB cannot be held responsible for your renewal and we cannot offer refunds.\u003c/p\u003e\u003cp\u003e• If you do not pay your renewal fees for your company membership subscription, LBB will remove your page and content from the site.\u0026nbsp;\u003cbr\u003e\u003c/p\u003e\u003cp\u003e• All rights to the content of LBBOnline.com, including, but not limited to, images, copy, sound, software (including code and website structure), video, design and events are owned by LBB Ltd. You may only use the content for your own requirements in the day to day running of your business. You may share web links from LBB Ltd’s web sites freely.\u0026nbsp;\u003c/p\u003e\u003cp\u003e• We do our best to ensure that all information contained on LBBOnline is accurate and up-to-date at the time of publication, but all warranties, conditions and terms implied by statute or common law are excluded to the fullest extent permitted by law. LBB Ltd is not liable for death or personal injury caused by negligence or for fraud or fraudulent misrepresentation.\u003c/p\u003e\u003cp\u003e• Each username and password to LBBOnline.com is for a single user. A user will receive a user name and password in order to access the personalised information on the site. Each company membership can have multiple single users assigned as admins on the membership. Please contact LBB to add additional users to your company page.\u0026nbsp;\u003c/p\u003e\u003cp\u003e• We shall not be liable for any loss of profits, loss of business, loss of goodwill or pure economic loss, or for any special, indirect or consequential losses, costs, damages or expenses however arising. Our total liability arising in connection with the performance of these terms shall be limited to the price paid for your subscription during the 12 months preceding the date on which the claim arose.\u003c/p\u003e\u003cp\u003e•\u0026nbsp;We use any personal and transactional information (e.g. name, address, e-mail address, debit or credit card details) you supply to us in order to fulfil your subscription, and to contact you to renew your subscription. LBB Ltd does not store credit or debit card details and all payments are processed by third parties.\u003c/p\u003e\u003cp\u003e• You may not assign, sub-license, sub-contract or otherwise transfer to any third party (including any group company) your rights and/or obligations under these terms. We may assign, sub-license, sub-contract or transfer our rights to any third party at any time.\u003c/p\u003e\u003cp\u003e• We may terminate your subscription immediately without a refund if you breach any of these terms. Failure by us to enforce any provision of these terms shall not be deemed to be a waiver of our right to do so.\u003c/p\u003e\u003cp\u003e• No changes to invoice details can be made after the order has been processed if we were not informed of the changes at the time of the order being placed.\u003c/p\u003e\u003cp\u003e• These terms shall be governed by the laws of England and Wales and you submit to the exclusive jurisdiction of the Courts of England.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cu\u003eTerms of Use\u003c/u\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e1. Introduction\u003c/b\u003e\u003c/p\u003e\u003cp\u003eThe website LBBOnline.com and its subsidiaries (\"the Website\") is operated by LBB Ltd (“LBB”) registered with company number 05226540 (England) whose registered address at 33 Queen Street, Coggeshall, Essex CO6 1UF.\u003c/p\u003e\u003cp\u003ePlease read these Terms \u0026amp; Conditions carefully before using the Website. By accessing any part of the Website, you shall be deemed to have accepted these Terms \u0026amp; Conditions in full, regardless of whether or not you choose to register or login as a member/subscriber on the Website. If you do not accept these Terms \u0026amp; Conditions, you must leave the Website immediately.\u003c/p\u003e\u003cp\u003eLBB may revise these Terms \u0026amp; Conditions at any time by posting an update on the Website. Your continued use of the Website after any such change constitutes your acceptance of the new Terms \u0026amp; Conditions and they shall be binding. These Terms \u0026amp; Conditions were updated in January 2023.\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e2. Disclaimer\u003c/b\u003e\u003c/p\u003e\u003cp\u003eLBB will endeavour to make the Website available 24 hours a day but it shall not be liable if for any reason the Website is unavailable for any period. Access to the Website may be suspended temporarily and without notice in the case of system failure, maintenance, updates or repair or for any other reasonable cause.\u003c/p\u003e\u003cp\u003eLBB endeavours to ensure that information on the Website and any related material provided to you by LBB, whether by email or otherwise is accurate and complete. This information is provided only for general information and does not constitute any form of advice or recommendation by LBB. You acknowledge that the content found on LBB should not be relied upon by you in making (or refraining from making) any specific investment or other business or personal decisions and acknowledge that professional advice should be obtained before making any such decision. Finally, you acknowledge that some of the content may be supplied by third parties and the accuracy and completeness of it will not have been checked by LBB.\u003c/p\u003e\u003cp\u003eLBB will use reasonable endeavours to ensure that the Website and its content do not contain or spread any viruses or malicious code. It is recommended that you virus check all such materials and regularly check for the presence of viruses and other malicious code.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e3. Use of Website Content\u003c/b\u003e\u003c/p\u003e\u003cp\u003eAll intellectual property rights to the content of LBBOnline are reserved by LBB Ltd. You agree that in using the content displayed on LBBOnline you shall (except if agreed in writing with LBB), refrain from downloading and storing information contained on the web site or copying it. You must not disseminate any material which is or may infringe the rights (including intellectual property rights) of any third party or be unlawful, threatening, defamatory, obscene, indecent, offensive, pornographic, abusive, liable to incite racial hatred, discriminatory, menacing, scandalous, inflammatory, blasphemous, in breach of confidence, in breach of privacy, which may cause annoyance, inconvenience or offence or may restrict or inhibit the use of the Website by any person or which constitutes or encourages conduct that may be considered a criminal offence or give rise to civil liability in any country in the world. You may not disseminate any material which does or may bring LBB or any of its brands or subsidiaries into dispute or in any way damage their reputation. 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Suspension of access to the Website and User Indemnities\u003c/b\u003e\u003c/p\u003e\u003cp\u003eIf, for any reason, LBB believes that you have not complied with any of these Terms \u0026amp; Conditions it may cancel your access to the registration sections of the Website immediately and without giving you any advance notice. You agree to compensate LBB in respect of any claims, losses, expenses and/or liabilities (including legal fees) which arise from your use of the Website (or by a third party using your user name and password) including in particular any statements, contributions or other content posted on the Website or any breach of Clause 3.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e17. General\u003c/b\u003e\u003c/p\u003e\u003cp\u003eIn the event that any portion of these Terms \u0026amp; Conditions is held to be invalid or unenforceable, the remainder of these Terms \u0026amp; Conditions shall remain valid and enforceable. These Terms \u0026amp; Conditions shall be governed by the laws of England and Wales and the courts of England and Wales shall have exclusive jurisdiction.\u003c/p\u003e","url":"/about/TermsAndConditions/"},"django_flatpage:1027":{"__typename":"django_flatpage","id":1027,"title":"NEWSLETTERS","content":"\u003cp\u003eLBB offers a selection of newsletters. 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Johnson Promotes Creative and Production Leaders to Drive Innovation","created_at":"2024-06-04T16:30:52.625273+00:00","updated_at":"2024-06-04T16:32:16.837105+00:00","start_date":"2024-06-04T16:31:19+00:00","image":"news/Alex_Stuart_and_Zara.png","slug":"george-p-johnson-promotes-creative-and-production-leaders-to-drive-innovation","hits":{"__ref":"hitcount_hit_count:294953"},"item_type_id":42,"office_id":5070,"like({\"limit\":1})":[],"like_aggregate":{"__typename":"lbb_recommendation_aggregate","aggregate":{"__typename":"lbb_recommendation_aggregate_fields","count":0}},"moderation_status":1,"news_newscategory":{"__ref":"news_newscategory:7"},"companies_companyoffice":{"__ref":"companies_companyoffice:5070"},"lbb_city":{"__ref":"lbb_city:685"},"news_news_tags":[],"news_news_categories":[]},"work_work:75383":{"__typename":"work_work","id":75383,"name":"2B World Tour","created_at":"2022-11-22T15:00:10.197263+00:00","thumbnail_url":"https://s3.eu-west-1.amazonaws.com/notube-media/637ce39aa3fff3001a7972d9/INEOS-2B-Tour-Image-3-1296x864.jpg","updated_at":"2023-08-08T14:35:41.975371+00:00","type":"image","item_type_id":95,"image":"work_audio_thumbnail/INEOS-2B-Tour-Image-3-1296x864_VT7xZlE.jpg","immortalawards_immortalworks({\"limit\":1,\"order_by\":{\"immortalawards_awardentry\":{\"score\":\"desc_nulls_last\"}},\"where\":{\"immortalawards_awardentry\":{\"judging_awardscores\":{\"score\":{\"_gte\":5000}}}}})":[],"brand_or_client":"INEOS Automotive","brand_and_name":"INEOS Automotive - 2B World Tour","notube_id":"637ce3a4a3fff3001a7972da","lbb_city":{"__typename":"lbb_city","location":"London, UK"},"hits":{"__typename":"hitcount_hit_count","hits":17},"like({\"where\":{\"user_id\":{}}})":[],"like({\"limit\":1})":[],"like_aggregate":{"__typename":"lbb_recommendation_aggregate","aggregate":{"__typename":"lbb_recommendation_aggregate_fields","count":0}},"description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eDelivering a Global Launch to Create a New Culture\u003c/strong\u003e\u003c/h3\u003e\u003cp style=\"text-align: center;\"\u003e2021/2022\u003cbr\u003e\u003c/p\u003e\u003cp style=\"text-align: center;\"\u003eINEOS Automotive - 2B World Tour\u003c/p\u003e\u003cp\u003eGPJ is AOR for INEOS Grenadier live experiences and with it in 2021 was working on their:\u003c/p\u003e\u003cp\u003e- trade show participations in EMEA (e.g. Abenteuer Allrad, Adventure Southside 2021, Foir du Tout Terrain Valloire Galibier, Fiera Internazionale del Fuoristrada)\u0026nbsp;\u003c/p\u003e\u003cp\u003e- press events (Interior Launch press conference and local press drives)\u0026nbsp;\u003c/p\u003e\u003cp\u003e- guerilla events around the International Motor Show Munich (IAA) and Tour de France\u0026nbsp;\u003c/p\u003e\u003cp\u003e- 2B prototype roadshow worldwide (July to October 2021)\u003c/p\u003e\u003cp\u003e- POS roadshow Europe (October to December 2021)\u003c/p\u003e\u003cp\u003e- Goodwood Revival and FoS in the UK\u003c/p\u003e\u003cp\u003eThe 2B Tour is named after INEOS Grenadier 2B prototype vehicle, which is currently tested in plain site all over the world. The off-road roadshow is a way for interested members of the public to see, and have a test ride in the INEOS Grenadier. Even ahead of the new 4X4 completing its ultimate goal of 1.8 million km of testing, before going on sale in 2022. GPJ was asked to design and implement a roadshow in Europe, UK, USA and Australia/New Zealand.\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003cdiv class=\"se-component se-image-container __se__float-none\" contenteditable=\"false\"\u003e\u003cfigure style=\"margin: 0px;\"\u003e\u003cimg src=\"https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/09/INEOS-2B-image-1-1296x728.jpg\" alt=\"\" data-proportion=\"true\" data-align=\"none\" data-file-name=\"INEOS-2B-image-1-1296x728.jpg\" data-file-size=\"0\" data-origin=\",\" data-size=\",\" data-rotate=\"\" data-percentage=\"auto,auto\" origin-size=\"1296,728\" style=\"\" data-index=\"0\" data-rotatex=\"\" data-rotatey=\"\"\u003e\u003c/figure\u003e\u003c/div\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eThe 2B Tour UK:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eSince its inception, those interested in the INEOS Grenadier 4X4 have been following project and vehicle updates online and through digital content. During the ‘in plain sight’ testing phase, the Grenadier 2B Tour was the first opportunity for ‘hand raisers’ to experience the physical vehicle in its prototype form. Between July 2021 and October 2021, these valued hand raisers were personally invited to an exclusive product and brand experience - including a hotly anticipated test ride. As target customers, they were asked to give their feedback directly to INEOS about how the vehicle could best meet their needs.\u0026nbsp;\u003c/p\u003e\u003cp\u003eOur experience and environment was designed to reflect the Grenadier tagline - ‘Built on Purpose’. Every aspect was authentic, uncomplicated and incorporated to serve a purpose. Nothing was superfluous or pure decoration.\u003c/p\u003e\u003cp\u003eFunction dictated the form of all event assets. The vehicle transport system served to transport the vehicle and event assets to all tour venues, and also acted as a weatherproof event hub to showcase key Grenadier content. This highly branded unit also raised awareness of IA, the Grenadier and the tour as it traveled between venues around the UK.\u003c/p\u003e\u003cp\u003eThe 2B Tour experience began with a personal invite and registration process - ensuring guests received dedicated time with the vehicle and product experts.\u0026nbsp;\u003c/p\u003e\u003cp\u003eVisitors were able to get hands-on, inside and out with a static prototype before taking a ride in a second prototype with a professional test driver. At each venue a specially designed off-road route was planned to best demonstrate the Grenadier’s capabilities. After the ride, visitors gave their impressions and opinions to product experts. Interactive displays introduced the INEOS partnerships that are helping IA develop an uncompromising 4x4.\u0026nbsp;\u003c/p\u003e\u003cp\u003eGPJ designed a flexible and scalable roadshow kit which was usable for rough outdoor events, at the POS as well as at trade shows. The kit was featuring in average 3 prototype vehicles, 1 as a static exhibit while 2 have been used for driving active test rides. Besides possible prospects, the 2B Roadshow was targeting possible dealers, press as well as VIPs to strengthen curiosity, local media coverage and interest in the new brand.\u0026nbsp;\u0026nbsp;\u003c/p\u003e","work_encodingticket":{"__typename":"work_encodingticket","work_workthumbnails":[{"__typename":"work_workthumbnail","thumbnail":"https://s3.eu-west-1.amazonaws.com/notube-media/637ce39aa3fff3001a7972d9/INEOS-2B-Tour-Image-3-1296x864.jpg"}]},"work_work_tags":[],"immortalawards_awardentry_immortal_works":[],"companies_companyoffice":{"__typename":"companies_companyoffice","name":"George P. 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As the lead agency for Cisco’s global exhibition management \u0026amp; IBM’s global strategic events partner, GPJ was there to guide our clients and create memorable and successful attendee experiences for both Cisco and IBM.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThere were plenty of challenges, including a shortened lead time, materials shortages and other pandemic safety concerns, and the always-present risk that the event would be cancelled. As always, our teams collaborated and strategised, even reusing some previous IBM and Cisco materials, as we always do when we can to save our clients money and reduce our environmental footprint.\u003c/p\u003e\u003ch4\u003eCREATIVE SOLUTIONS\u003c/h4\u003e\u003cp\u003eFor Cisco, we created a two story experience that included meeting suites, public and private demo areas, open hospitality areas \u0026amp; interview/broadcast areas, with a strong focus on a C-level audience. The use of LED wall elements and lighting features guaranteed high recognition value from close and from afar, and the use of high quality materials and overall elegant look \u0026amp; feel was a great fit for the audience.\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003cbr\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003c!-- wp:image {\"id\":44010,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\u003cfigure\u003e\u003cdiv class=\"se-component se-image-container __se__float-none\" contenteditable=\"false\" style=\"width: 100%;\"\u003e\u003cfigure style=\"margin: 0px; width: 100%;\"\u003e\u003cimg src=\"https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/04/MWC2022-08400-copy-scaled.jpg\" alt=\"\" data-proportion=\"true\" data-align=\"none\" data-file-name=\"MWC2022-08400-copy-scaled.jpg\" data-file-size=\"0\" data-origin=\",\" data-size=\"100%,\" data-rotate=\"\" data-percentage=\"100,\" style=\"width: 100%;\" data-index=\"0\" origin-size=\"2560,1544\" data-rotatex=\"\" data-rotatey=\"\"\u003e\u003c/figure\u003e\u003c/div\u003e\u003c/figure\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003cbr\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003c!-- wp:image {\"id\":43970,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\u003cfigure\u003e\u003cdiv class=\"se-component se-image-container __se__float-none\" contenteditable=\"false\"\u003e\u003cfigure style=\"margin: 0px;\"\u003e\u003cimg src=\"https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/04/MWC2022-07933-scaled.jpg\" alt=\"\" data-proportion=\"true\" data-align=\"none\" data-file-name=\"MWC2022-07933-scaled.jpg\" data-file-size=\"0\" data-origin=\",\" data-size=\",\" data-rotate=\"\" data-percentage=\"auto,auto\" style=\"\" origin-size=\"2560,1707\" data-rotatex=\"\" data-rotatey=\"\" data-index=\"6\"\u003e\u003c/figure\u003e\u003c/div\u003e\u003c/figure\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003cbr\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003c!-- wp:image {\"id\":43962,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\u003cfigure\u003e\u003cdiv class=\"se-component se-image-container __se__float-none\" contenteditable=\"false\"\u003e\u003cfigure style=\"margin: 0px;\"\u003e\u003cimg src=\"https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/04/MWC2022-07955-scaled.jpg\" alt=\"\" data-proportion=\"true\" data-align=\"none\" data-file-name=\"MWC2022-07955-scaled.jpg\" data-file-size=\"0\" data-origin=\",\" data-size=\",\" data-rotate=\"\" data-percentage=\"auto,auto\" style=\"\" data-index=\"2\" origin-size=\"2560,1707\" data-rotatex=\"\" data-rotatey=\"\"\u003e\u003c/figure\u003e\u003c/div\u003e\u003c/figure\u003e\u003cbr\u003e\u003c!-- /wp:image --\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003eFor IBM, who also had a strong focus on a C-level audience, we created 6 meeting and board rooms, an open lounge area for the public, and a private solution lab for deep dives into IBM solutions. We also showcased IBM and Boston Dynamics Spot robot to the public audience, which was a huge draw as an activation and prompted widespread sharing on social media.\u0026nbsp;\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003c!-- wp:image {\"id\":43986,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --\u003e\u003cbr\u003e\u003cfigure\u003e\u003cdiv class=\"se-component se-image-container __se__float-none\" contenteditable=\"false\"\u003e\u003cfigure style=\"margin: 0px;\"\u003e\u003cimg src=\"https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/04/MWC2022-08009-scaled.jpg\" alt=\"\" data-proportion=\"true\" data-align=\"none\" data-file-name=\"MWC2022-08009-scaled.jpg\" data-file-size=\"0\" data-origin=\",\" data-size=\",\" data-rotate=\"\" data-percentage=\"auto,auto\" style=\"transform: rotate(0deg);\" data-index=\"3\" origin-size=\"2560,1707\" data-rotatex=\"\" data-rotatey=\"\"\u003e\u003c/figure\u003e\u003c/div\u003e\u003c/figure\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003cbr\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003cfigure\u003e\u003cdiv class=\"se-component se-image-container __se__float-none\" contenteditable=\"false\"\u003e\u003cfigure style=\"margin: 0px;\"\u003e\u003cimg src=\"https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/04/MWC2022-5377-scaled.jpg\" alt=\"\" data-proportion=\"true\" data-align=\"none\" data-file-name=\"MWC2022-5377-scaled.jpg\" data-file-size=\"0\" data-origin=\",\" data-size=\",\" data-rotate=\"\" data-percentage=\"auto,auto\" style=\"\" origin-size=\"2560,1707\" data-rotatex=\"\" data-rotatey=\"\" data-index=\"7\"\u003e\u003c/figure\u003e\u003c/div\u003e\u003c/figure\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003cbr\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003c!-- wp:image {\"id\":43978,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --\u003e\u003cfigure\u003e\u003cdiv class=\"se-component se-image-container __se__float-none\" contenteditable=\"false\"\u003e\u003cfigure style=\"margin: 0px;\"\u003e\u003cimg src=\"https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/04/MWC2022-08044-scaled.jpg\" alt=\"\" data-proportion=\"true\" data-align=\"none\" data-file-name=\"MWC2022-08044-scaled.jpg\" data-file-size=\"0\" data-origin=\",\" data-size=\",\" data-rotate=\"\" data-percentage=\"auto,auto\" style=\"\" data-index=\"5\" origin-size=\"2560,1707\" data-rotatex=\"\" data-rotatey=\"\"\u003e\u003c/figure\u003e\u003c/div\u003e\u003c/figure\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cfigure\u003e\u003cspan style=\"font-size: 1em; font-weight: 700;\"\u003eRESULTS\u003c/span\u003e\u003c/figure\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003eOur strategy, concept, architecture, design, event services, technical services and procurement talents were all put to work, with multiple GPJ offices collaborating across North America and Europe, and the results were better than we’d hoped for.\u0026nbsp;Overall, MWC had 61.000+ attendees and 1.900 exhibitors. The attendees were 50% director level or above, as well. A full meeting schedule for both clients throughout all 4 days helped them to reach their targets and results, and we received fantastic feedback from clients \u003cem\u003eand\u003c/em\u003e attendees. MWC was a banner event, signalling to the events industry that in person, live events are indeed back!\u0026nbsp;\u003c/p\u003e","work_encodingticket":{"__typename":"work_encodingticket","work_workthumbnails":[{"__typename":"work_workthumbnail","thumbnail":"https://s3.eu-west-1.amazonaws.com/notube-media/637cc3c3a3fff3001a7972bf/MWC2022 IBM.jpg"}]},"work_work_tags":[],"immortalawards_awardentry_immortal_works":[],"companies_companyoffice":{"__typename":"companies_companyoffice","name":"George P. 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From now until 2025 it works out as 3 people impacted every second. We needed a metaphor that demonstrated this relentless progress, updated throughout the weeklong event and invited delegates to want to learn more about what Cisco do to impact these lives positively around the world.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSolution:\u003c/strong\u003e\u0026nbsp;But, like counting raindrops as they fall, a billion is an almost incalculable amount – for any individual.\u003c/p\u003e\u003cp\u003eUsing ‘raindrops’ as a metaphor, ‘The Rainwall’ brought Cisco’s goal to life. A curtain of rain created an immersive environment and an overwhelming sense of calm at the heart of Cisco Live. Projections conveyed key messages and the all-important impact tally that clocked-up at 3 lives a second.\u003c/p\u003e\u003cp\u003eUsing smart umbrellas, we were able to relay various Cisco CSR stories to our attendees within ‘The Rainwall’ itself. 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