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- - article - - - --> <article class="box story " data-id="1141140" data-layout="story"> <table class="media media--stretch one-whole palm--one-whole media--stretch "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141140/promoting-patriotism-the-right-way"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/large/2015/08/55cb0e39d8b01.jpg?r=1943234560" alt="Promoting patriotism &ndash; the right way."/></a></td></tr> </table> <div class="text--center"><div class="loz caps theme theme--marketing push-half--bottom push-half--top push-half--sides"><a href="/web/20150813234621/http://aurora.dawn.com/marketing" alt="Marketing">Marketing</a></div></div> <h2 class="story__title text--center soft-half--sides size-seven text--400"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141140/promoting-patriotism-the-right-way" class="story__link">Promoting patriotism – the right way. </a></h2> <div class="story__excerpt text--center soft-half--sides soft-half--bottom size-five">How brands can create patriotic campaigns that are truly cherished and not forgotten and discarded the very next day. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <!-- - - - article - - - --> <article class="box story " data-id="1141097" data-layout="story"> <table class="media media--stretch one-whole palm--one-whole media--stretch "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141097/five-recent-ads-that-stood-out-from-the-rest"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/large/2015/07/55a84c83818da.jpg?r=979020970" alt="Five recent ads that stood out from the rest"/></a></td></tr> </table> <div class="text--center"><div class="loz caps theme theme--creative push-half--bottom push-half--top push-half--sides"><a href="/web/20150813234621/http://aurora.dawn.com/creative" alt="Creative">Creative</a></div></div> <h2 class="story__title text--center soft-half--sides size-seven text--400"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141097/five-recent-ads-that-stood-out-from-the-rest" class="story__link">Five recent ads that stood out from the rest</a></h2> <div class="story__excerpt text--center soft-half--sides soft-half--bottom size-five">The Executive Creative Director of Adcom shares his favourite and not-so-favourite ads! </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <!-- - - - article - - - --> <article class="box story " data-id="1141077" data-layout="story"> <table class="media media--stretch one-whole palm--one-whole media--stretch "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141077/consistency-versus-creativity"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/large/2015/08/55c98c529f14b.jpg?r=1171320657" alt="Consistency versus creativity"/></a></td></tr> </table> <div class="text--center"><div class="loz caps theme theme--trends push-half--bottom push-half--top push-half--sides"><a href="/web/20150813234621/http://aurora.dawn.com/trends" alt="Trends">Trends</a></div></div> <h2 class="story__title text--center soft-half--sides size-seven text--400"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141077/consistency-versus-creativity" class="story__link">Consistency versus creativity </a></h2> <div class="story__excerpt text--center soft-half--sides soft-half--bottom size-five">How consistency limits creativity leaving brands rather hungry. </div> </article> <!-- - - - /article - - - --> </div> </div> </div><!-- /top:left --> <!-- top:right --> <div class="grid__item four-tenths portable--one-whole"> <h1 class="text--center section--title">Latest</h1> <div class="push--right push--bottom soft"> <!-- - - - article - - - --> <article class="box story push--bottom soft--bottom" data-id="1141093" data-layout="story"><div><div class="loz caps theme theme--agencies push-half--bottom"><a href="/web/20150813234621/http://aurora.dawn.com/agencies" alt="Agencies">Agencies</a></div></div> <table class="media media--left media--stretch two-fifths palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141093/judging-social-media-worth"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/08/55c83f41cbcf2.jpg?r=301379192" alt="Judging social media worth"/></a></td></tr> </table> <h2 class="story__title size-five palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141093/judging-social-media-worth" class="story__link">Judging social media worth</a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story push--bottom soft--bottom" data-id="1141102" data-layout="story"><div><div class="loz caps theme theme--media push-half--bottom"><a href="/web/20150813234621/http://aurora.dawn.com/media" alt="Media">Media</a></div></div> <table class="media media--left media--stretch two-fifths palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141102/blips-on-the-btl-radar"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/08/55c44a30a8616.jpg?r=991829719" alt="Blips on the BTL radar"/></a></td></tr> </table> <h2 class="story__title size-five palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141102/blips-on-the-btl-radar" class="story__link">Blips on the BTL radar</a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story push--bottom soft--bottom" data-id="1140705" data-layout="story"><div><div class="loz caps theme theme--agencies push-half--bottom"><a href="/web/20150813234621/http://aurora.dawn.com/agencies" alt="Agencies">Agencies</a></div></div> <table class="media media--left media--stretch two-fifths palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1140705/being-superhuman"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/04/5526288a17ca6.jpg?r=1488576668" alt="Being superhuman"/></a></td></tr> </table> <h2 class="story__title size-five palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1140705/being-superhuman" class="story__link">Being superhuman</a></h2> </article> <!-- - - - /article - - - --> </div> </div><!-- /top:right --> </div><!-- /top --> <!-- fact:file widgets --> <!-- /fact:file widgets --> <!-- latest --> <div class="grid"> <!-- latest:title --> <div class="grid__item one-whole"> <h1 class="section--title--large soft--top text--center">Featured Stories</h1> <br> <br> <!-- /latest:title --> </div> <div class="grid__item one-half palm--one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom soft-half theme equal" data-id="1141059" data-layout="story"> <table class="media media--stretch one-whole palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141059/how-digital-is-affecting-ad-spend"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/large/2015/08/55c085a84105d.jpg?r=452263779" alt="How digital is affecting ad spend"/></a></td></tr> </table> <div class="text--center"><div class="loz caps theme theme--media push-half--ends"><a href="/web/20150813234621/http://aurora.dawn.com/media" alt="Media">Media</a></div></div> <h2 class="story__title text--center size-seven text--400"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141059/how-digital-is-affecting-ad-spend" class="story__link">How digital is affecting ad spend</a></h2> <div class="story__excerpt text--center size-five">Although reach, frequency and timing will continue to drive planning,technology is increasingly disrupting media usage. </div> </article> <!-- - - - /article - - - --> </div> <div class="grid__item one-half palm--one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom soft-half theme equal" data-id="1141101" data-layout="story"> <table class="media media--stretch one-whole palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141101/clean-cut-ads-for-a-not-so-clean-world"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/large/2015/08/55c05b03f416e.jpg?r=1783107826" alt="Clean cut ads for a not-so-clean world"/></a></td></tr> </table> <div class="text--center"><div class="loz caps theme theme--creative push-half--ends"><a href="/web/20150813234621/http://aurora.dawn.com/creative" alt="Creative">Creative</a></div></div> <h2 class="story__title text--center size-seven text--400"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141101/clean-cut-ads-for-a-not-so-clean-world" class="story__link">Clean cut ads for a not-so-clean world</a></h2> <div class="story__excerpt text--center size-five">A clean house, gora chitta complexion, and impeccable dressing; why our admakers seem obsessed with 'clean cut ads'. </div> </article> <!-- - - - /article - - - --> </div> <div class="grid__item one-half palm--one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom soft--bottom" data-id="1141055" data-layout="story"><div class="loz caps theme theme--recent push-half--bottom"><a href="/web/20150813234621/http://aurora.dawn.com/recent" alt="Recent">Recent</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141055/a-budget-for-restrained-growth"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/07/559d572002131.jpg?r=790932755" alt="A budget for restrained growth"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141055/a-budget-for-restrained-growth" class="story__link">A budget for restrained growth</a></h2> <div class="story__excerpt size-four palm--text--center">The impact of the Budget on our advertising industry. </div> </article> <!-- - - - /article - - - --> </div> <div class="grid__item one-half palm--one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom soft--bottom" data-id="1141074" data-layout="story"><div class="loz caps theme theme--marketing push-half--bottom"><a href="/web/20150813234621/http://aurora.dawn.com/marketing" alt="Marketing">Marketing</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141074/how-to-deal-with-a-social-media-crisis-like-a-human-being"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/07/55bb1d1f16f16.jpg?r=1010564830" alt="How to deal with a social media crisis like a human being"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141074/how-to-deal-with-a-social-media-crisis-like-a-human-being" class="story__link">How to deal with a social media crisis like a human being</a></h2> <div class="story__excerpt size-four palm--text--center">Instead of fearing social media when things go awry, brands should employ understanding, empathy and honesty. </div> </article> <!-- - - - /article - - - --> </div> <div class="grid__item one-half palm--one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom soft--bottom" data-id="1141100" data-layout="story"><div class="loz caps theme theme--creative push-half--bottom"><a href="/web/20150813234621/http://aurora.dawn.com/creative" alt="Creative">Creative</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141100/local-ads-that-are-better-than-the-shan-ramazan-ad"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/07/55b9c094b7f86.jpg?r=925904437" alt="Local ads that are better than the Shan Ramazan ad"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141100/local-ads-that-are-better-than-the-shan-ramazan-ad" class="story__link">Local ads that are better than the Shan Ramazan ad</a></h2> <div class="story__excerpt size-four palm--text--center">From Ufone's 'Teri meherbani' to Nido's 'Ek saal hogaya hai', five brilliant ads that still bring a smile to our faces. </div> </article> <!-- - - - /article - - - --> </div> <div class="grid__item one-half palm--one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom soft--bottom" data-id="1141085" data-layout="story"><div class="loz caps theme theme--people push-half--bottom"><a href="/web/20150813234621/http://aurora.dawn.com/people" alt="People">People</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141085/home-but-certainly-not-alone"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/07/55a54709e548c.jpg?r=758754967" alt="Home but certainly not alone"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141085/home-but-certainly-not-alone" class="story__link">Home but certainly not alone</a></h2> <div class="story__excerpt size-four palm--text--center">The Creative Director of The Brand Crew shares why working from home is both awesome and downright exasperating! </div> </article> <!-- - - - /article - - - --> </div> <div class="grid__item one-half palm--one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom soft--bottom" data-id="1141099" data-layout="story"><div class="loz caps theme theme--trends push-half--bottom"><a href="/web/20150813234621/http://aurora.dawn.com/trends" alt="Trends">Trends</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141099/selling-to-millennials-aka-the-impatient-generation"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/07/55b72c8a330db.jpg?r=1391825542" alt="Selling to Millennials aka the &#039;impatient generation&#039;"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141099/selling-to-millennials-aka-the-impatient-generation" class="story__link">Selling to Millennials aka the 'impatient generation' </a></h2> <div class="story__excerpt size-four palm--text--center">Selling to millennials is not rocket science;it just requires having the right attitude and handing over more control. </div> </article> <!-- - - - /article - - - --> </div> <div class="grid__item one-half palm--one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom soft--bottom" data-id="1141092" data-layout="story"><div class="loz caps theme theme--agencies push-half--bottom"><a href="/web/20150813234621/http://aurora.dawn.com/agencies" alt="Agencies">Agencies</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141092/the-unoriginal-sin"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/07/55a6c671c4c9d.jpg?r=1434407727" alt="The unoriginal sin"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141092/the-unoriginal-sin" class="story__link">The unoriginal sin </a></h2> <div class="story__excerpt size-four palm--text--center">The pernicious tendency of agencies and local brands to deliberately cross all lines between inspiration and imitation. </div> </article> <!-- - - - /article - - - --> </div> <div class="grid__item one-half palm--one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom soft--bottom" data-id="1141095" data-layout="story"><div class="loz caps theme theme--creative push-half--bottom"><a href="/web/20150813234621/http://aurora.dawn.com/creative" alt="Creative">Creative</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141095/eight-ads-with-great-insight"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/07/55a6cc40326ae.jpg?r=148118321" alt="Eight ads with great insight!"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141095/eight-ads-with-great-insight" class="story__link">Eight ads with great insight! </a></h2> <div class="story__excerpt size-four palm--text--center">Shoaib Baloch, an independent creative consultant, shares his favourite ads. </div> </article> <!-- - - - /article - - - --> </div> <div class="grid__item one-half palm--one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom soft--bottom" data-id="1141061" data-layout="story"><div class="loz caps theme theme--people push-half--bottom"><a href="/web/20150813234621/http://aurora.dawn.com/people" alt="People">People</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141061/bank-alfalahs-new-look"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/07/55a059e28135a.jpg?r=190046041" alt="Bank Alfalah&#039;s new look"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141061/bank-alfalahs-new-look" class="story__link">Bank Alfalah's new look</a></h2> <div class="story__excerpt size-four palm--text--center">Aly Mustansir, CMO, Bank Alfalah, talks about the bank鈥檚 new logo, identity, corporate campaign and future aspirations. </div> </article> <!-- - - - /article - - - --> </div> </div><!-- .grid --> <!-- /latest --> <div class="push-half--ends"> <!-- - - adsense:slot start - - --> <div style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;"> <div class="radWrapper"> <div id="div-gpt-ad-1424242682621-1" class="ad" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1424242682621-1'); });</script> </div> </div> </div> <!-- - - adsense:slot end - - --> </div> <br> <div class="grid"> <div class="grid__item one-whole"> <h1 class="title--widget">Editor's Picks</h1> <div class="theme soft-half--sides"> <div class="grid__item one-quarter portable--one-whole hard"> <!-- - - - article - - - --> <article class="box story push-half--ends" data-id="1141096" data-layout="story"> <table class="media media--left media--stretch palm--one-whole three-fifths "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141096/five-reasons-why-lifebuoys-ramzan-ad-is-the-best-of-the-lot"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/medium/2015/07/55a766e355aa2.jpg?r=1401451535" alt="Five reasons why Lifebuoy&rsquo;s Ramzan ad is the best of the lot"/></a></td></tr> </table> <h2 class="story__title size-four text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141096/five-reasons-why-lifebuoys-ramzan-ad-is-the-best-of-the-lot" class="story__link">Five reasons why Lifebuoy’s Ramzan ad is the best of the lot</a></h2> <div class="story__excerpt size-four visuallyhidden--desk palm--text--center">From perfect casting to powerful commentary, Lifebuoy's Ramzan ad has got it all! </div> </article> <!-- - - - /article - - - --> </div><div class="grid__item one-quarter portable--one-whole hard"> <!-- - - - article - - - --> <article class="box story push-half--ends" data-id="1141088" data-layout="story"> <table class="media media--left media--stretch palm--one-whole three-fifths "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141088/where-is-the-beef"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/medium/2015/07/55a76db71dd41.jpg?r=929607712" alt="Where is the beef?"/></a></td></tr> </table> <h2 class="story__title size-four text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141088/where-is-the-beef" class="story__link">Where is the beef?</a></h2> <div class="story__excerpt size-four visuallyhidden--desk palm--text--center">Agencies and clients have a lot to learn from each other. They must start thinking like one another to create great ads. </div> </article> <!-- - - - /article - - - --> </div><div class="grid__item one-quarter portable--one-whole hard"> <!-- - - - article - - - --> <article class="box story push-half--ends" data-id="1141086" data-layout="story"> <table class="media media--left media--stretch palm--one-whole three-fifths "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141086/the-girl-i-knew-sabeen-mahmud-1974-2015"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/medium/2015/07/55a548c5dcf7c.jpg?r=1431681390" alt="The girl I knew &ndash; Sabeen Mahmud [1974-2015]"/></a></td></tr> </table> <h2 class="story__title size-four text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141086/the-girl-i-knew-sabeen-mahmud-1974-2015" class="story__link">The girl I knew – Sabeen Mahmud [1974-2015]</a></h2> <div class="story__excerpt size-four visuallyhidden--desk palm--text--center">A closer look into Sabeen's work philosophy, her passion for everything Macintosh, and her journey of creating T2F. </div> </article> <!-- - - - /article - - - --> </div><div class="grid__item one-quarter portable--one-whole hard"> <!-- - - - article - - - --> <article class="box story push-half--ends" data-id="1141082" data-layout="story"> <table class="media media--left media--stretch palm--one-whole three-fifths "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141082/eyeballs-or-oxygen"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/medium/2015/07/55a4d416aec33.jpg?r=1579515044" alt="Eyeballs or oxygen?"/></a></td></tr> </table> <h2 class="story__title size-four text--400 palm--text--center"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141082/eyeballs-or-oxygen" class="story__link">Eyeballs or oxygen? </a></h2> <div class="story__excerpt size-four visuallyhidden--desk palm--text--center">To reduce environmental damage, massive urban plantation and a strict billboards installation policy are now imperative. </div> </article> <!-- - - - /article - - - --> </div> </div> </div> </div> <br> <br> <div class="grid"> <div class="grid__item one-half portable--one-whole"> <div class="theme push--bottom"> <div class="grid grid--center"> <div class="grid__item one-half palm--one-whole"> <!-- - - - - - - widget:start id: 180 - type: popular - object_id: - title: Most Popular - - - - - - --> <section class="widget theme widget-popular equal" data-type="popular" data-id="180"> <h5 class="widget__title text--center push--bottom">Top Reads</h5> <div class"widget__body"> <div class="grid grid--center"> <div class="grid__item one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom" data-id="1141097" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141097/five-recent-ads-that-stood-out-from-the-rest"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/07/55a84c83818da.jpg?r=28694460" alt="Five recent ads that stood out from the rest"/></a></td></tr> </table> <h2 class="story__title size-five"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141097/five-recent-ads-that-stood-out-from-the-rest" class="story__link">Five recent ads that stood out from the rest</a></h2> </article> <!-- - 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- - /article - - - --> <!-- - - - article - - - --> <article class="box story push--bottom" data-id="1140888" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1140888/five-ads-that-reflect-consumer-truths"><img src="https://web.archive.org/web/20150813234621im_/http://i.dawn.com/thumbnail/2015/05/555637b88745c.jpg?r=1899171331" alt="Five ads that reflect consumer truths"/></a></td></tr> </table> <h2 class="story__title size-five"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1140888/five-ads-that-reflect-consumer-truths" class="story__link">Five ads that reflect consumer truths</a></h2> </article> <!-- - - - /article - - - --> </div><!-- .grid__item --> </div><!-- .grid --> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> </div> </div> <div class="grid__item one-half portable--one-whole"> <!-- - - - - - - widget:start id: 521 - type: writers - object_id: - title: - - - - - - --> <section class="widget theme widget-writers equal" data-type="writers" data-id="521"> <h5 class="widget__title text--center push--bottom">Contributors</h5> <div class"widget__body"> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20150813234621/http://aurora.dawn.com/authors/3248" class="story__link">Sara Amjad Qureshi</a></h2> <!-- - - - article - - - --> <article class="box story " data-id="1141051" data-layout="story"> <h2 class="story__title text--center soft--bottom text--300"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141051/poetry-or-vulgarity" class="story__link">Poetry or vulgarity?</a></h2> </article> <!-- - - - /article - - - --> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20150813234621/http://aurora.dawn.com/authors/3286" class="story__link">Syed Wajeeh ul Hasan Naqvi</a></h2> <!-- - - - article - - - --> <article class="box story " data-id="1140749" data-layout="story"> <h2 class="story__title text--center soft--bottom text--300"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1140749/home-is-your-oyster" class="story__link">Home is your oyster</a></h2> </article> <!-- - - - /article - - - --> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20150813234621/http://aurora.dawn.com/authors/3256" class="story__link">Amber Arshad</a></h2> <!-- - - - article - - - --> <article class="box story " data-id="1141053" data-layout="story"> <h2 class="story__title text--center soft--bottom text--300"><a href="https://web.archive.org/web/20150813234621/http://aurora.dawn.com/news/1141053/reham-khan-the-pakistani-media-is-like-a-wild-child" class="story__link">Reham Khan: "The Pakistani media is like a wild child"</a></h2> </article> <!-- - - - /article - - - --> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20150813234621/http://aurora.dawn.com/authors/3295" class="story__link">Afia Salam</a></h2> <!-- - 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