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Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-archive-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-posts-nothing-found{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-posts .elementor-post__title, .elementor-widget-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-portfolio a .elementor-portfolio-item__overlay{background-color:var( --e-global-color-accent );}.elementor-widget-portfolio .elementor-portfolio-item__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter.elementor-active{color:var( --e-global-color-primary );}.elementor-widget-gallery .elementor-gallery-item__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-gallery .elementor-gallery-item__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-gallery{--galleries-title-color-normal:var( --e-global-color-primary );--galleries-title-color-hover:var( --e-global-color-secondary );--galleries-pointer-bg-color-hover:var( --e-global-color-accent );--gallery-title-color-active:var( --e-global-color-secondary );--galleries-pointer-bg-color-active:var( --e-global-color-accent );}.elementor-widget-gallery .elementor-gallery-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-form .elementor-field-group > label, .elementor-widget-form .elementor-field-subgroup label{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group > label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-type-html{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group .elementor-field, .elementor-widget-form .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form .e-form__buttons__wrapper__button-next{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-button[type="submit"]{background-color:var( --e-global-color-accent );}.elementor-widget-form .e-form__buttons__wrapper__button-previous{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-message{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .e-form__indicators__indicator, .elementor-widget-form .e-form__indicators__indicator__label{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form{--e-form-steps-indicator-inactive-primary-color:var( --e-global-color-text );--e-form-steps-indicator-active-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-completed-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-background-color:var( --e-global-color-text );--e-form-steps-indicator-progress-meter-color:var( --e-global-color-text );}.elementor-widget-form .e-form__indicators__indicator__progress__meter{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-login .elementor-field-group > a{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group > a:hover{color:var( --e-global-color-accent );}.elementor-widget-login .elementor-form-fields-wrapper label{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group .elementor-field, .elementor-widget-login .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-login .elementor-widget-container .elementor-login__logged-in-message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-slides .elementor-slide-heading{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-slides .elementor-slide-description{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-slides .elementor-slide-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu .elementor-item{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:hover, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.elementor-item-active, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.highlighted, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:focus{color:var( --e-global-color-accent );fill:var( --e-global-color-accent );}.elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:before, .elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:after{background-color:var( --e-global-color-accent );}.elementor-widget-nav-menu .e--pointer-framed .elementor-item:before, .elementor-widget-nav-menu .e--pointer-framed .elementor-item:after{border-color:var( --e-global-color-accent );}.elementor-widget-nav-menu{--e-nav-menu-divider-color:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item, .elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-animated-headline .elementor-headline-dynamic-wrapper path{stroke:var( --e-global-color-accent );}.elementor-widget-animated-headline .elementor-headline-plain-text{color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-animated-headline{--dynamic-text-color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline-dynamic-text{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .widget-image-caption{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-hotspot{--hotspot-color:var( --e-global-color-primary );--hotspot-box-color:var( --e-global-color-secondary );--tooltip-color:var( --e-global-color-secondary );}.elementor-widget-hotspot .e-hotspot__label{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .e-hotspot__tooltip{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-list .elementor-price-list-header{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-price{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-description{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-list .elementor-price-list-separator{border-bottom-color:var( --e-global-color-secondary );}.elementor-widget-price-table{--e-price-table-header-background-color:var( --e-global-color-secondary );}.elementor-widget-price-table .elementor-price-table__heading{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__subheading{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table .elementor-price-table__price{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__original-price{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__period{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list{--e-price-table-features-list-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__features-list li{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list li:before{border-top-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-price-table .elementor-price-table__additional_info{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-cta__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-call-to-action .elementor-cta__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-call-to-action .elementor-cta__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-media-carousel .elementor-carousel-image-overlay{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__text{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__name{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-reviews .elementor-testimonial__header, .elementor-widget-reviews .elementor-testimonial__name{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-reviews .elementor-testimonial__text{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-table-of-contents{--header-color:var( --e-global-color-secondary );--item-text-color:var( --e-global-color-text );--item-text-hover-color:var( --e-global-color-accent );--marker-color:var( --e-global-color-text );}.elementor-widget-table-of-contents .elementor-toc__header, .elementor-widget-table-of-contents .elementor-toc__header-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-table-of-contents .elementor-toc__list-item{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-countdown .elementor-countdown-item{background-color:var( --e-global-color-primary );}.elementor-widget-countdown .elementor-countdown-digits{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-countdown .elementor-countdown-label{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-countdown .elementor-countdown-expire--message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-search-form input[type="search"].elementor-search-form__input{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-search-form .elementor-search-form__input, .elementor-widget-search-form .elementor-search-form__icon, .elementor-widget-search-form .elementor-lightbox .dialog-lightbox-close-button, .elementor-widget-search-form .elementor-lightbox .dialog-lightbox-close-button:hover, .elementor-widget-search-form.elementor-search-form--skin-full_screen input[type="search"].elementor-search-form__input{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-search-form .elementor-search-form__submit{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );background-color:var( --e-global-color-secondary );}.elementor-widget-author-box .elementor-author-box__name{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-author-box .elementor-author-box__bio{color:var( --e-global-color-text );font-family:var( 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!important; gap: 5px; }.custom_top_header .left_menu .elementor-nav-menu > .menu-item .sub-menu a:hover { background: #fff; color: #005eff!important; } .custom_top_header .left_menu .elementor-nav-menu > .menu-item .sub-menu a { background: #fff !important; } .custom_top_header .left_menu .elementor-nav-menu > .menu-item .sub-menu a .bottom_line { display: none !important; } .fixed_header + div .custom_top_header { background: #fff !important; } .fixed_header + div .custom_top_header .elementor-nav-menu > li > a { color: #d3d8de; } header:not(.fixed_header) + div .custom_top_header .dark_logo {display: none;} header.fixed_header + div .custom_top_header .white_logo { /* display: none; */ } header.fixed_header + div .custom_top_header .dark_logo { /* display: block; */ } .fixed_header + div .custom_top_header [data-id="5ad0232"] a { /* color: #05142e!important; */ } @media(max-width:768px){ .videos_slide_single_content img { height: 198px !important; object-fit: cover !important; } .videos_slider_wrapper .owl-nav button { left: 0 !important; } .videos_slider_wrapper .owl-nav .owl-next { right: 0 !important; } .videos_slider_wrapper .owl-nav button { position: relative !important; top: 0 !important; transform: translateY(0px) !important; } .videos_slider_wrapper .owl-nav .owl-prev { transform: rotate(180deg) translateY(0%) !important; top: -3px !important; } .videos_slider_wrapper .owl-nav { margin-top: 32px !important; display: flex !important; gap: 16px !important; justify-content: center !important; } .page-id-15742 #ast-mobile-header { display: none !important; } .page-id-15742 .custom_top_header .left_menu .elementor-nav-menu > li > a { color: #05142E !important; } } .left_menu .elementor-menu-toggle { border-radius: 50px; background: var(--button-10, rgba(255, 255, 255, 0.10)); backdrop-filter: blur(5px); display: flex; padding: 18px; justify-content: center; align-items: center; gap: 8px; width: 60px !important; height: 60px; } .fixed_header + div .custom_top_header .elementor-menu-toggle .elementor-menu-toggle__icon--open svg path { fill: #05142E; } @media(max-width:768px){ #hero_stack_images .cascading-image.layer_one img, #hero_stack_images .cascading-image.layer_two img, #hero_stack_images .cascading-image.layer_three img, #hero_stack_images_2 .cascading-image.layer_one img, #hero_stack_images_2 .cascading-image.layer_two img, #hero_stack_images_3 .cascading-image.layer_one img{ max-width: unset; position: relative; } #hero_stack_images .cascading-image.layer_one img { width: 186vw; left: -35vw; } #hero_stack_images .cascading-image.layer_two img { width: 150vw; left: -20vw; } #hero_stack_images .cascading-image.layer_three img { width: 125vw; left: -3vw; } #hero_stack_images_2 .cascading-image.layer_one img { width: 190vw; left: -34vw; } #hero_stack_images_2 .cascading-image.layer_two img { width: 100vw; left: 24vw; } #hero_stack_images_3 .cascading-image.layer_one img { width: 189vw; left: -55vw; } #hero_stack_images_2 { margin-top: -70px; margin-bottom: -70px; } #hero_stack_images_3 { margin-top: -80px; margin-bottom: -70px; } #hero_stack_images_3 .cascading-image.layer_two img { width: 90vw; top: -4vw; position: relative; right: 4vw; } } .testimonials_slider_wrapper_inners .owl-dots button { width: 13px; height: 13px; border: 1px solid lightgray; border-radius: 50%; margin-right: 7px; } .testimonials_slider_wrapper_inners .owl-dots button.active { background: #000; border-color: #000; } .testimonials_slider_wrapper_inners .owl-dots { text-align: center; padding-top: 25px; } .page-id-15742 .fixed_header + div .custom_top_header { background: rgb(5 20 46 / 60%) !important; backdrop-filter: blur(12px); } @media(min-width:1024px){ .page-id-15742 .elementor-menu-toggle { display: none !important; } } @media(min-width:768px){ .videos_slider_wrapper { max-width: 950px; margin: auto; } .videos_slider_wrapper img { height: 490px !important; } } .has_grad_2 { position: relative; } .has_grad_2:before { content: ''; width: 244.602px; height: 1043px; transform: rotate(161.716deg); flex-shrink: 0; border-radius: 1043px; opacity: 0.7; background: linear-gradient(180deg, #AFF 30%, #50FFFC 50%, #BCCFFF 65%, #E6EAFE 80%, #FFF 100%); filter: blur(150px); position: absolute; left: -270px; top: -280px; } .has_grad_2:after { content: ''; position: absolute; width: 850px; height: 1270px; flex-shrink: 0; border-radius: 1270px; opacity: 0.7; background: linear-gradient(180deg, rgba(0, 214, 172, 0.85) 30%, #50FFFC 50%, #BCCFFF 65%, #E6EAFE 80%, #FFF 100%); filter: blur(150px); right: -120px; top: -190px; } .has_grad_2 > svg { position: absolute; top: 42%; width: 100vw; left: 0; z-index: 9; height: auto; } #hero_gradient_animation { display: none !important; } .hero_section { position: relative; } .hero_section:before { content: ''; width: 1270px; height: 1270px; position: absolute; right: -350px; top: -307px; border-radius: 1270px; opacity: 0.7; background: linear-gradient(180deg, #00D6AC 30%, #00C2FF 50%, #4E61CD 65%, #01116D 80%, #05142E 100%); filter: blur(92px); } .hero_section > .row-bg-wrap:before { border-radius: 1043px; opacity: 1; background: linear-gradient(180deg, #00D6AC 30%, #00C2FF 50%, #4E61CD 65%, #01116D 80%, #05142E 100%); filter: blur(150px); position: absolute; left: -404.829px; top: -138.081px; width: 244.602px; height: 1043px; transform: rotate(161.716deg); content: ''; } .hero_section > .row-bg-wrap:after { content: ''; width: 244.602px; height: 707.126px; transform: rotate(161.716deg); position: absolute; right: 21.898px; top: 339px; border-radius: 707.126px; opacity: 0.5; background: linear-gradient(180deg, #00D6AC 30%, #00C2FF 50%, #4E61CD 65%, #01116D 80%, #05142E 100%); filter: blur(150px); } @keyframes growShrinkFade { 0%, 100% { transform: scale(1); opacity: 1; } 50% { transform: scale(1.05); opacity: 0.5; } } .hero_section:before, .hero_section > .row-bg-wrap:before,.hero_section > .row-bg-wrap:after { transform-origin: center; will-change: transform, opacity; animation: growShrinkFade 15s ease-in-out infinite; } .top_hero_section_sub { position: relative; } .top_hero_section_sub:after,.top_hero_section_sub:before { content: ''; position: absolute; bottom: -1px; width: 181%; height: 100px; background: #fff; left: -60px; transform: rotate(-3deg); opacity: 0.3; } .top_hero_section_sub:before { bottom: -15px; z-index: 0; opacity: 0.2; height: 150px; } .top_hero_section_sub + section { position: relative; } .top_hero_section_sub + section:before {} .top_hero_section_sub + section:before { content: ''; background: #fff; top: -43px; left: -100px; height: 140px; display: block; position: absolute; width: calc(100vw + 200px); z-index: 91; transform: rotate(-3deg); } .custom_testimonials_sliders_2 .owl-stage-outer { overflow: hidden !important; } body .elementor-15742 .elementor-element.elementor-element-83afb8a .cascading-image.layer_four { top: 50% !important; left: 50% !important; } @media(max-width:768px){ #hero_stacked_images .cascading-image.layer_one img { min-width: 580px; margin-left: -150px; margin-top: -80px; } #hero_stacked_images .cascading-image.layer_two img { min-width: 580px; margin-left: -140px; margin-top: -80px; } #hero_stacked_images .cascading-image.layer_three img { min-width: 580px; margin-left: -120px; margin-top: -70px; } #hero_stacked_images .cascading-image.layer_four img { min-width: 700px; margin-left: -150px; margin-top: -80px; }} </style> <noscript><style id="rocket-lazyload-nojs-css">.rll-youtube-player, [data-lazy-src]{display:none !important;}</style></noscript><style>div#pdf_popup_modal{z-index:9999999999999999999999999}div#pdf_popup_modal button.close{color:#000;opacity:1;font-weight:200;font-size:29px}#pdf_popup_modal .modal-header{border:none!important;padding-bottom:0!important}</style> </head> <body data-body_id="15410" itemtype='https://schema.org/WebPage' itemscope='itemscope' class="page-template-default page page-id-15410 wp-custom-logo group-blog ast-single-post ast-inherit-site-logo-transparent ast-hfb-header ast-desktop ast-page-builder-template ast-no-sidebar astra-3.7.5 needs-dark-logo light-header elementor-default elementor-kit-5 elementor-page elementor-page-15410"> <div class="testdatahere" style="display:none !important;"> </div> <div id="ajax-loading-screen"> </div> <div id="banner_holder"> <div class="inner"> </div> </div> <a class="skip-link screen-reader-text" href="#content" role="link" title="Skip to content"> Skip to content</a> <div class="hfeed site" id="page"> <div class='custom_header'></div> <header class="site-header header-main-layout-1 ast-primary-menu-enabled ast-logo-title-inline ast-hide-custom-menu-mobile ast-builder-menu-toggle-icon ast-mobile-header-inline" id="masthead" itemtype="https://schema.org/WPHeader" itemscope="itemscope" itemid="#masthead" > <div id="ast-desktop-header" data-toggle-type="dropdown"> <div class="ast-main-header-wrap main-header-bar-wrap "> <div class="ast-primary-header-bar ast-primary-header main-header-bar site-header-focus-item" data-section="section-primary-header-builder"> <div class="site-primary-header-wrap ast-builder-grid-row-container site-header-focus-item ast-container" data-section="section-primary-header-builder"> <div class="ast-builder-grid-row ast-builder-grid-row-has-sides ast-builder-grid-row-no-center"> <div class="site-header-primary-section-left site-header-section ast-flex site-header-section-left"> <div class="ast-builder-layout-element ast-flex site-header-focus-item" data-section="title_tagline"> <div class="site-branding ast-site-identity" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span class="site-logo-img"><a href="https://www.upwave.com/" class="custom-logo-link" rel="home"><img width="113" height="30" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20113%2030'%3E%3C/svg%3E" class="custom-logo" alt="Upwave" decoding="async" data-lazy-src="https://www.upwave.com/wp-content/uploads/2021/12/Upwave-Logo-Color.svg" /><noscript><img width="113" height="30" src="https://www.upwave.com/wp-content/uploads/2021/12/Upwave-Logo-Color.svg" class="custom-logo" alt="Upwave" decoding="async" /></noscript></a></span><div class="ast-site-title-wrap"> <span class="site-title" itemprop="name"> <a href="https://www.upwave.com/" rel="home" itemprop="url" > Upwave </a> </span> </div> </div>  </div> <div class="ast-builder-layout-element ast-flex site-header-focus-item ast-header-html-1" data-section="section-hb-html-1"> <div class="ast-header-html inner-link-style-"><div class="ast-builder-html-element"><p><a href="https://www.upwave.com/"><img class="alignnone wp-image-8112 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20113%2030'%3E%3C/svg%3E" alt="" width="113" height="30" data-lazy-src="https://www.upwave.com/wp-content/uploads/2021/12/Upwave-Logo-White.svg" /><noscript><img class="alignnone wp-image-8112 size-full" src="https://www.upwave.com/wp-content/uploads/2021/12/Upwave-Logo-White.svg" alt="" width="113" height="30" /></noscript></a></p> </div></div> </div> </div> <div class="site-header-primary-section-right site-header-section ast-flex ast-grid-right-section"> <div class="ast-builder-menu-1 ast-builder-menu ast-flex ast-builder-menu-1-focus-item ast-builder-layout-element site-header-focus-item" data-section="section-hb-menu-1"> <div class="ast-main-header-bar-alignment"><div class="main-header-bar-navigation"><nav class="site-navigation ast-flex-grow-1 navigation-accessibility site-header-focus-item" id="primary-site-navigation" aria-label="Site Navigation" itemtype="https://schema.org/SiteNavigationElement" itemscope="itemscope"><div class="main-navigation ast-inline-flex"><ul id="ast-hf-menu-1" class="main-header-menu ast-menu-shadow ast-nav-menu ast-flex submenu-with-border stack-on-mobile"><li id="menu-item-5912" class="menu-item 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xml:space="preserve"> <path d="M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z"/> </svg></span></button> <ul class="sub-menu"> <li id="menu-item-5913" class="menu-item menu-item-type-custom menu-item-object-custom has_custom_colored_line menu-item-5913"><a href="https://www.upwave.com/brand-optimization" class="menu-link"><span class="ast-icon icon-arrow"><svg class="ast-arrow-svg" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" x="0px" y="0px" width="26px" height="16.043px" viewBox="57 35.171 26 16.043" enable-background="new 57 35.171 26 16.043" xml:space="preserve"> <path d="M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z"/> </svg></span>Allocate with <span style="color:#00d6ac !important;">Brand Optimization</span><span style="background:#00d6ac;" class="bottom_line"></span></a></li> <li id="menu-item-5914" class="menu-item menu-item-type-custom menu-item-object-custom has_custom_colored_line 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elementor-element-3e2862f" data-id="3e2862f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5cce628 elementor-invisible elementor-widget elementor-widget-heading" data-id="5cce628" data-element_type="widget" data-settings="{"_animation":"fadeInUp"}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Building Brands in a Multi-Channel Landscape</h2> </div> </div> <div class="elementor-element elementor-element-2acb395 elementor-widget elementor-widget-text-editor" data-id="2acb395" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <div id="1712945284.205799" class="c-virtual_list__item" tabindex="0" role="listitem" aria-setsize="-1" data-qa="virtual-list-item" data-item-key="1712945284.205799"><div class="c-message_kit__background c-message_kit__background--hovered p-message_pane_message__message c-message_kit__message" role="presentation" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"><div class="c-message_kit__hover c-message_kit__hover--hovered" role="document" aria-roledescription="message" data-qa-hover="true"><div class="c-message_kit__actions c-message_kit__actions--above"><div class="c-message_kit__gutter"><div class="c-message_kit__gutter__right" role="presentation" data-qa="message_content"><div class="c-message_kit__blocks c-message_kit__blocks--rich_text"><div class="c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"><div class="p-block_kit_renderer" data-qa="block-kit-renderer"><div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"><div class="p-rich_text_block" dir="auto"><div class="p-rich_text_section">In uncertain economic times, advertisers need to be even more diligent in making sure their media mix is working as efficiently as possible. The rise of Connected TV (CTV), the cookieless future of display, the targeting prowess of Online Video, and the aging Linear TV (LTV) audience make stark the differences between advertising options.</div><div> </div><div class="p-rich_text_section">How advertisers plan, execute, and measure their campaigns will be incredibly important. Each medium has its strengths and weaknesses and, as our research below shows, has different impacts on key marketing KPIs.</div><div> </div><div class="p-rich_text_section">The latter point is important. Any given creative placed on one medium is very unlikely to impact all stages of the funnel at the same time. That’s why ad creative that aims to drive awareness focuses on being memorable, whereas creative meant to drive purchases will assume you know about the brand and instead hone in on its unique selling proposition.</div><div> </div><div class="p-rich_text_section">In this white paper, we examine the relative impact of advertising across different media channels and explore the importance of on-TV advertising relative to targeting and content type. Interestingly, we found that both linear and CTV advertisements are the most memorable for consumers, but that targeting plays a key part in driving lasting brand impact.</div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> </div> </div> </div> </section> <section class="has-parallax parallax_section nectar-parallax-enabled wpb_row elementor-section elementor-top-section elementor-element elementor-element-a78f820 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-parallax-settings="{"backgroundimage":"https:\/\/www.upwave.com\/wp-content\/uploads\/2021\/11\/Bg-Dots-Light-1.svg","backgroundcolor":"#05142E","backgroundposition":"center top","backgroundrepeat":"no-repeat","parallaxspeed":"fixed"}" id="section_a78f820" data-id="a78f820" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column 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data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5d1ffa" data-id="f5d1ffa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-f24cceb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f24cceb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a1425d4" data-id="a1425d4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d5094a elementor-widget elementor-widget-heading" data-id="7d5094a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Platform</h2> </div> </div> <div class="elementor-element elementor-element-f56c90f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="f56c90f" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="http://upwave.com/platform"> <span class="elementor-icon-list-text">Platform</span> </a> </li> <li class="elementor-icon-list-item"> <a href="http://upwave.com/brand-optimization%20"> <span class="elementor-icon-list-text">Allocate with Brand Optimization</span> </a> </li> <li class="elementor-icon-list-item"> <a href="http://upwave.com/brand-reach"> <span class="elementor-icon-list-text">Validate with Brand Reach</span> </a> </li> <li class="elementor-icon-list-item"> <a href="http://upwave.com/brand-outcomes"> <span class="elementor-icon-list-text">Measure with Brand Outcomes</span> </a> </li> <li class="elementor-icon-list-item"> <a href="http://upwave.com/brand-effects"> <span class="elementor-icon-list-text">Track with Brand Effects</span> </a> </li> <li class="elementor-icon-list-item"> <a href="http://upwave.com/campaign-portfolio-views"> <span class="elementor-icon-list-text">Campaign and Portfolio Views</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d805a80" data-id="d805a80" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-082b5a8 elementor-widget elementor-widget-heading" data-id="082b5a8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Insights</h2> </div> </div> <div class="elementor-element elementor-element-4cb4cf3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="4cb4cf3" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/digital-network/"> <span class="elementor-icon-list-text">Digital Network</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/partner-ecosystem/"> <span class="elementor-icon-list-text">Partner Ecosystem</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/whitepapers/"> <span class="elementor-icon-list-text">Whitepapers</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/blog/"> <span class="elementor-icon-list-text">Blog</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-03caf07" data-id="03caf07" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b817c41 elementor-widget elementor-widget-spacer" data-id="b817c41" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ .elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}</style> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-eb1275d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="eb1275d" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/analytics-suite/"> <span class="elementor-icon-list-text"> Analytics Engine</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://expert.upwave.com/"> <span class="elementor-icon-list-text">Knowledge Base</span> </a> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">Blog</span> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/events/"> <span class="elementor-icon-list-text">Events</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-23d1101" data-id="23d1101" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e56a7e0 elementor-widget elementor-widget-heading" data-id="e56a7e0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Company</h2> </div> </div> <div class="elementor-element elementor-element-5b71333 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="5b71333" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/company/"> <span class="elementor-icon-list-text">About</span> </a> </li> <li class="elementor-icon-list-item"> <a 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data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img width="200" height="200" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20200'%3E%3C/svg%3E" class="attachment-full size-full wp-image-14226" alt="" data-lazy-srcset="https://www.upwave.com/wp-content/uploads/2021/11/iab-1.png 200w, https://www.upwave.com/wp-content/uploads/2021/11/iab-1-150x150.png 150w" data-lazy-sizes="(max-width: 200px) 100vw, 200px" data-lazy-src="https://www.upwave.com/wp-content/uploads/2021/11/iab-1.png" /><noscript><img width="200" height="200" src="https://www.upwave.com/wp-content/uploads/2021/11/iab-1.png" class="attachment-full size-full wp-image-14226" alt="" srcset="https://www.upwave.com/wp-content/uploads/2021/11/iab-1.png 200w, https://www.upwave.com/wp-content/uploads/2021/11/iab-1-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></noscript> </div> </div> <div class="elementor-element elementor-element-031f746 elementor-widget__width-auto elementor-widget elementor-widget-image" data-id="031f746" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="490" height="150" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20490%20150'%3E%3C/svg%3E" class="attachment-full size-full wp-image-14227" alt="" data-lazy-srcset="https://www.upwave.com/wp-content/uploads/2021/11/arf-1.png 490w, https://www.upwave.com/wp-content/uploads/2021/11/arf-1-300x92.png 300w" data-lazy-sizes="(max-width: 490px) 100vw, 490px" data-lazy-src="https://www.upwave.com/wp-content/uploads/2021/11/arf-1.png" /><noscript><img width="490" height="150" 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