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// Get the button, and when the user clicks on it, execute myFunction document.getElementById("menuBtn").onclick = function() {toggleFunction()}; /* toggleFunction toggles between adding and removing the show class, which is used to hide and show the dropdown content */ function toggleFunction() { document.getElementById("nav-menu").classList.toggle("show"); var toggleButton = document.getElementById("menuBtn"); if ( toggleButton.className != 'toggled' ) { toggleButton.className = 'toggled'; } else { toggleButton.className = ''; } } </script></div></div> </div> </div> </div><div class="block block-boxes block-boxes-simple block-resources-menu block-boxes-resources-menu even block-without-title" id="block-boxes-resources-menu"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-resources_menu' class='boxes-box'><div class="boxes-box-content"><div> <ul> <li><a href="http://youradchoices.com">> YourAdChoices.com</a></li> <li><a href="http://youradchoices.com/token">> YourAdChoices</a></li> <li><a href="http://youradchoices.com/control">> WebChoices</a></li> <li><a href="http://youradchoices.com/appchoices">> AppChoices</a></li> <li><a href="http://youradchoices.com/learn#learn-icon-report">> Report a Complaint</a></li> </ul> </div> </div></div> </div> </div> </div> <nav id="nav-menu" class="navigation"> <h2 class="element-invisible">Main menu</h2><ul id="main-menu" class="links inline clearfix main-menu"><li class="menu-782 first"><a href="/about">About</a></li><li class="menu-783"><a href="/principles">Principles</a></li><li class="menu-1191"><a href="/participating">Participants</a></li><li class="menu-751"><a href="/enforcement">Enforcement</a></li><li class="menu-1212"><a href="/resources" title="Resources for Consumers">Resources</a></li><li class="menu-763"><a href="/blog" title="">Blog</a></li><li class="menu-760 last"><a href="/daa-news" title="">News</a></li></ul> </nav> </div> </div> <div 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</div> </div> </div> </div> </div><div id="zone-content-wrapper" class="zone-wrapper zone-content-wrapper clearfix"> <div id="zone-content" class="zone zone-content clearfix container-12"> <div class="grid-12 region region-content" id="region-content"> <div class="region-inner region-content-inner"> <a id="main-content"></a> <h1 class="title" id="page-title">License the YourAdChoices Icon</h1> <div class="block block-system block-main block-system-main odd block-without-title" id="block-system-main"> <div class="block-inner clearfix"> <div class="content clearfix"> <article about="/license" typeof="sioc:Item foaf:Document" class="node node-webform node-published node-not-promoted node-not-sticky author-admin odd clearfix" id="node-webform-383"> <span property="dc:title" content="License the YourAdChoices Icon" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content clearfix"> <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><div id="license-left"> <p>A prominent feature of the DAA YourAdChoices program is the call for entities engaged in interest-based advertising (IBA), also known as online behavioral advertising, to clearly inform consumers about data collection and use practices using an enhanced notice provided via the YourAdChoices Icon or link.</p> <p>Entities participating in the program may use the YourAdChoices Icon and one of the approved wordings as an IBA ad marker to represent adherence to DAA’s Self-Regulatory Principles (“Self-Regulatory Principles”) and as a means for providing enhanced notice of IBA practices. Approved word phases that may accompany the icon include: Why did I get this ad?, Interest-Based Ads, YourAdChoices, or Ad Choices.</p> <h2>What Will Happen Next</h2> <p>After submitting this form, upon review and qualification, you will receive an agreement within 10 business days where you will self-certify that your business is adhering to the DAA Principles. Delivery and use of the creative guidelines as well as the icon and ad marker assets is contingent upon the execution of this license agreement as well as receipt of payment.</p> </div> <div id="license-right"> <div id="license-fees"> <h2>Fees</h2> <p>The certification and licensing fee for the YourAdChoices icon is $10,000 for the United States (additional fees for additional territories) and is renewable annually.</p> <p><a href="/sites/aboutads/files/DAA_files/DAA_AdChoices_Icon_Annual_Fee_Increase_20231103.pdf" target="_blank">2024 DAA Icon License Fee Adjustment</a></p> </div> <h2>Approved Providers</h2> <p>The Program has chosen Approved Providers of compliance services for companies who use the YourAdChoices Icon. These Approved Providers' Assurance Platforms have been endorsed and approved – but are not required to use – as a method for providing evidence of compliance. Currently, the following companies are Approved Providers of compliance services for the Self-Regulatory Principles:</p> <p><img src="/sites/aboutads/files/files/DAA_images/evidon.cp_.logo%20%281%29%5B1%5D.png" /><img src="/DAA_style/ADS/TrustArc_Logo.png" /></p> <p>Please visit <a href="https://www.evidon.com/" target="_blank">Evidon</a> (formerly Ghostery), and <a href="https://www.trustarc.com/" target="_blank">TrustArc</a> (formerly TRUSTe) for more information about how these Approved Providers can help your company comply with the Principles in a simple and cost-effective manner.</p> </div> <div id="license-bottom"> <h2>DAA YourAdChoices Icon Registration</h2> <p>To begin the registration process, please provide the following information.</p> <p><span style="color:#FF0000;">All fields are required.</span></p> </div> </div></div></div><form class="webform-client-form" enctype="multipart/form-data" action="/license" method="post" id="webform-client-form-383" accept-charset="UTF-8"><div><div class="form-item webform-component webform-component-textfield webform-container-inline" id="webform-component-company-name"> <label for="edit-submitted-company-name">Company Name <span class="form-required" title="This field is required.">*</span></label> <input placeholder="Company Name" type="text" id="edit-submitted-company-name" name="submitted[company_name]" value="" size="60" maxlength="128" class="form-text required" /> </div> <div class="form-item webform-component webform-component-radios" id="webform-component-type-of-company"> <label for="edit-submitted-type-of-company">Type of Company <span class="form-required" title="This field is required.">*</span></label> <div id="edit-submitted-type-of-company" class="form-radios"><div class="form-item form-type-radio form-item-submitted-type-of-company"> <input type="radio" id="edit-submitted-type-of-company-1" name="submitted[type_of_company]" value="1" class="form-radio" /> <label class="option" for="edit-submitted-type-of-company-1">Corporation </label> </div> <div class="form-item form-type-radio form-item-submitted-type-of-company"> <input type="radio" id="edit-submitted-type-of-company-2" name="submitted[type_of_company]" value="2" class="form-radio" /> <label class="option" for="edit-submitted-type-of-company-2">Limited Liability Corporation </label> </div> <div class="form-item form-type-radio form-item-submitted-type-of-company"> <input type="radio" id="edit-submitted-type-of-company-3" name="submitted[type_of_company]" value="3" class="form-radio" /> <label class="option" for="edit-submitted-type-of-company-3">Partnership </label> </div> <div class="form-item form-type-radio form-item-submitted-type-of-company"> <input type="radio" id="edit-submitted-type-of-company-4" name="submitted[type_of_company]" value="4" class="form-radio" /> <label class="option" for="edit-submitted-type-of-company-4">Other </label> </div> </div> </div> <div class="form-item webform-component webform-component-checkboxes" id="webform-component-industry-association-membership"> <label for="edit-submitted-industry-association-membership">Industry Association Membership (Please check all that apply) <span class="form-required" title="This field is required.">*</span></label> <div id="edit-submitted-industry-association-membership" class="form-checkboxes"><div class="form-item form-type-checkbox form-item-submitted-industry-association-membership-1"> <input type="checkbox" id="edit-submitted-industry-association-membership-1" name="submitted[industry_association_membership][1]" value="1" class="form-checkbox" /> <label class="option" for="edit-submitted-industry-association-membership-1">American Association of Advertising Agencies </label> </div> <div class="form-item form-type-checkbox form-item-submitted-industry-association-membership-2"> <input type="checkbox" id="edit-submitted-industry-association-membership-2" name="submitted[industry_association_membership][2]" value="2" class="form-checkbox" /> <label class="option" for="edit-submitted-industry-association-membership-2">American Advertising Federation </label> </div> <div class="form-item form-type-checkbox form-item-submitted-industry-association-membership-3"> <input type="checkbox" id="edit-submitted-industry-association-membership-3" name="submitted[industry_association_membership][3]" value="3" class="form-checkbox" /> <label class="option" for="edit-submitted-industry-association-membership-3">Association of National Advertisers </label> </div> <div class="form-item form-type-checkbox form-item-submitted-industry-association-membership-4"> <input type="checkbox" id="edit-submitted-industry-association-membership-4" name="submitted[industry_association_membership][4]" value="4" class="form-checkbox" /> <label class="option" for="edit-submitted-industry-association-membership-4">BBB National Programs </label> </div> <div class="form-item form-type-checkbox form-item-submitted-industry-association-membership-6"> <input type="checkbox" id="edit-submitted-industry-association-membership-5" name="submitted[industry_association_membership][6]" value="6" class="form-checkbox" /> <label class="option" for="edit-submitted-industry-association-membership-5">Interactive Advertising Bureau </label> </div> <div class="form-item form-type-checkbox form-item-submitted-industry-association-membership-7"> <input type="checkbox" id="edit-submitted-industry-association-membership-6" name="submitted[industry_association_membership][7]" value="7" class="form-checkbox" /> <label class="option" for="edit-submitted-industry-association-membership-6">Network Advertising Initiative </label> </div> <div class="form-item form-type-checkbox form-item-submitted-industry-association-membership-8"> <input type="checkbox" id="edit-submitted-industry-association-membership-7" name="submitted[industry_association_membership][8]" value="8" class="form-checkbox" /> <label class="option" for="edit-submitted-industry-association-membership-7">Other </label> </div> </div> </div> <div class="form-item webform-component webform-component-checkboxes" id="webform-component-role-in-interest-based-advertising-please-check-all-that-apply"> <label for="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply">Role in Interest Based Advertising (Please check all that apply) <span class="form-required" title="This field is required.">*</span></label> <div id="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply" class="form-checkboxes"><div class="form-item form-type-checkbox form-item-submitted-role-in-interest-based-advertising-please-check-all-that-apply-1"> <input type="checkbox" id="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-1" name="submitted[role_in_interest_based_advertising_please_check_all_that_apply][1]" value="1" class="form-checkbox" /> <label class="option" for="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-1">Advertiser </label> </div> <div class="form-item form-type-checkbox form-item-submitted-role-in-interest-based-advertising-please-check-all-that-apply-2"> <input type="checkbox" id="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-2" name="submitted[role_in_interest_based_advertising_please_check_all_that_apply][2]" value="2" class="form-checkbox" /> <label class="option" for="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-2">Advertising Agency </label> </div> <div class="form-item form-type-checkbox form-item-submitted-role-in-interest-based-advertising-please-check-all-that-apply-3"> <input type="checkbox" id="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-3" name="submitted[role_in_interest_based_advertising_please_check_all_that_apply][3]" value="3" class="form-checkbox" /> <label class="option" for="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-3">Web Publisher </label> </div> <div class="form-item form-type-checkbox form-item-submitted-role-in-interest-based-advertising-please-check-all-that-apply-4"> <input type="checkbox" id="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-4" name="submitted[role_in_interest_based_advertising_please_check_all_that_apply][4]" value="4" class="form-checkbox" /> <label class="option" for="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-4">Ad Network/Platform/Exchange </label> </div> <div class="form-item form-type-checkbox form-item-submitted-role-in-interest-based-advertising-please-check-all-that-apply-5"> <input type="checkbox" id="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-5" name="submitted[role_in_interest_based_advertising_please_check_all_that_apply][5]" value="5" class="form-checkbox" /> <label class="option" for="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-5">Internet Service Provider </label> </div> <div class="form-item form-type-checkbox form-item-submitted-role-in-interest-based-advertising-please-check-all-that-apply-6"> <input type="checkbox" id="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-6" name="submitted[role_in_interest_based_advertising_please_check_all_that_apply][6]" value="6" class="form-checkbox" /> <label class="option" for="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-6">Toolbar/Browser Provider </label> </div> <div class="form-item form-type-checkbox form-item-submitted-role-in-interest-based-advertising-please-check-all-that-apply-7"> <input type="checkbox" id="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-7" name="submitted[role_in_interest_based_advertising_please_check_all_that_apply][7]" value="7" class="form-checkbox" /> <label class="option" for="edit-submitted-role-in-interest-based-advertising-please-check-all-that-apply-7">Other </label> </div> </div> </div> <div class="form-item webform-component webform-component-checkboxes" id="webform-component-areas-of-daa-participation-interest"> <label for="edit-submitted-areas-of-daa-participation-interest">Area(s) of DAA Participation Interest <span class="form-required" title="This field is required.">*</span></label> <div id="edit-submitted-areas-of-daa-participation-interest" class="form-checkboxes"><div class="form-item form-type-checkbox form-item-submitted-areas-of-daa-participation-interest-1"> <input type="checkbox" id="edit-submitted-areas-of-daa-participation-interest-1" name="submitted[areas_of_daa_participation_interest][1]" value="1" checked="checked" class="form-checkbox" /> <label class="option" for="edit-submitted-areas-of-daa-participation-interest-1">YourAdChoices Icon US (USD $10,000) </label> </div> <div class="form-item form-type-checkbox form-item-submitted-areas-of-daa-participation-interest-2"> <input type="checkbox" id="edit-submitted-areas-of-daa-participation-interest-2" name="submitted[areas_of_daa_participation_interest][2]" value="2" class="form-checkbox" /> <label class="option" for="edit-submitted-areas-of-daa-participation-interest-2">Argentina (USD $500) </label> </div> <div class="form-item form-type-checkbox form-item-submitted-areas-of-daa-participation-interest-3"> <input type="checkbox" id="edit-submitted-areas-of-daa-participation-interest-3" name="submitted[areas_of_daa_participation_interest][3]" value="3" class="form-checkbox" /> <label class="option" for="edit-submitted-areas-of-daa-participation-interest-3">Canada (USD $2,833) </label> </div> </div> </div> <div class="form-item webform-component webform-component-textfield webform-container-inline" id="webform-component-business-contact-first-name"> <label for="edit-submitted-business-contact-first-name">Business Contact First Name <span class="form-required" title="This field is required.">*</span></label> <input placeholder="Business Contact First Name" type="text" id="edit-submitted-business-contact-first-name" name="submitted[business_contact_first_name]" value="" size="60" maxlength="128" class="form-text required" /> </div> <div class="form-item webform-component webform-component-textfield webform-container-inline" id="webform-component-business-contact-last-name"> <label for="edit-submitted-business-contact-last-name">Business Contact Last Name <span class="form-required" title="This field is required.">*</span></label> <input placeholder="Business Contact Last Name" type="text" id="edit-submitted-business-contact-last-name" name="submitted[business_contact_last_name]" value="" size="60" maxlength="128" class="form-text required" /> </div> <div class="form-item webform-component webform-component-textfield webform-container-inline" id="webform-component-business-contact-title"> <label for="edit-submitted-business-contact-title">Business Contact Title <span class="form-required" title="This field is required.">*</span></label> <input placeholder="Business Contact Title" type="text" id="edit-submitted-business-contact-title" name="submitted[business_contact_title]" value="" size="60" maxlength="128" class="form-text required" /> </div> <div class="form-item webform-component webform-component-email webform-container-inline" id="webform-component-business-contact-email-address"> <label for="edit-submitted-business-contact-email-address">Business Contact Email Address <span class="form-required" title="This field is required.">*</span></label> <input class="email form-text form-email required" placeholder="Business Contact Email Address" type="email" id="edit-submitted-business-contact-email-address" name="submitted[business_contact_email_address]" size="60" /> </div> <div class="form-item webform-component webform-component-textfield webform-container-inline" id="webform-component-business-contact-phone-number"> <label for="edit-submitted-business-contact-phone-number">Business Contact Phone Number <span class="form-required" title="This field is required.">*</span></label> <input placeholder="Business Contact Phone Number" type="text" id="edit-submitted-business-contact-phone-number" name="submitted[business_contact_phone_number]" value="" size="60" maxlength="128" class="form-text required" /> </div> <div class="form-item webform-component webform-component-textarea" id="webform-component-company-address"> <label for="edit-submitted-company-address">Company Address (Please include street, city, state and ZIP Code. Valid U.S. addresses only.) <span class="form-required" title="This field is required.">*</span></label> <div class="form-textarea-wrapper resizable"><textarea placeholder="Company Address (Please include street, city, state and ZIP Code. Valid U.S. addresses only.)" id="edit-submitted-company-address" name="submitted[company_address]" cols="1" rows="4" class="form-textarea required"></textarea></div> </div> <input type="hidden" name="details[sid]" /> <input type="hidden" name="details[page_num]" value="1" /> <input type="hidden" name="details[page_count]" value="1" /> <input type="hidden" name="details[finished]" value="0" /> <input type="hidden" name="form_build_id" value="form-ZnULy_NvJDUi3mNqXKgUyB8PgJFZ4pQ0D1VXzXw7M80" /> <input type="hidden" name="form_id" value="webform_client_form_383" /> <input type="hidden" name="honeypot_time" value="1732381255|V_3i0gsLeWrNHrNkmg2K-OTgdOpA4xGYlgG_qvxixwg" /> <div class="gender-textfield"><div class="form-item form-type-textfield form-item-gender"> <label for="edit-gender">Leave this field blank </label> <input autocomplete="off" type="text" id="edit-gender" name="gender" value="" size="20" maxlength="128" class="form-text" /> </div> </div><fieldset class="captcha form-wrapper"><legend><span class="fieldset-legend">CAPTCHA</span></legend><div class="fieldset-wrapper"><div class="fieldset-description">This question is to prevent automated spam submissions.</div><input type="hidden" name="captcha_sid" value="2175650" /> <input type="hidden" name="captcha_token" value="36c9cf7bf2d112e25c949f2d5eb36fc9" /> <img typeof="foaf:Image" src="/image_captcha?sid=2175650&ts=1732381255" width="180" height="60" alt="Image CAPTCHA" title="Image CAPTCHA" /><div class="form-item form-type-textfield form-item-captcha-response"> <label for="edit-captcha-response">What code is in the image? 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