Industry News In Brief (December 11, 2023)

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href="/" title="Home">Home</a> <a href="/latest" title="Latest">Latest</a> Industry News In Brief (December 11, 2023) </div> </div> </div> <div class="widget-content"> <div class="wrapper"> <div id="Body_T4CC3BC7D006_Col00" data-label="Article" class="sf_colsIn content-block font-zero"> <div class="article-head" itemscope itemref="article-content-id" itemtype="http://schema.org/NewsArticle"> <meta itemprop="datePublished" content="2023-12-11T06:11:18"/> <meta itemprop="dateModified" content="2023-12-11T06:11:18"/> <link itemprop="mainEntityOfPage" href="https://www.provokemedia.com/latest/article/industry-news-in-brief-(december-11-2023)" /> <span itemtype="http://schema.org/ImageObject" itemscope itemprop="image"> <img style="display:none !important" itemprop="image" class="full lazyload" src="https://www.provokemedia.com/images/default-source/04-article-images/lori-robinson-18-(1).jpg" alt="Industry News In Brief (December 11, 2023)" data-srcset="https://www.provokemedia.com/images/default-source/04-article-images/lori-robinson-18-(1).jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" > <meta itemprop="url" content="https://www.provokemedia.com/images/default-source/04-article-images/lori-robinson-18-(1).jpg" /> <meta itemprop="width" content="630" /> <meta itemprop="height" content="472" /> </span> <div style="display: none;" itemprop="author" itemscope itemtype="http://schema.org/Person"> <div itemprop="name"><strong>PRovoke Media</strong></div> </div> <div itemscope itemprop="publisher" itemtype="http://schema.org/Organization" style="display: none;"> <div itemprop="logo" itemscope itemtype="http://schema.org/ImageObject"> <img itemprop="url" src="//www.provokemedia.com/img/logo-wr.png" /> </div> <span itemprop="name">PRovoke Media</span> <div itemprop="description"></div> </div> <div class="column twothirds-width"> <h1 itemprop="headline">Industry News In Brief (December 11, 2023)</h1> <h2 itemprop="description" class="lead summary">News from Revive, MWW, Bulleit and Red Fan Communications.</h2> <div class="addthis_sharing_toolbox"></div> </div> </div> <div id="article-content-id" class="column twothirds-width"> <div class="row"> <div class="content-wrapper article author orange"> <div class="author-article"> <a href="javascript:void(0)" class="tint author-link"> <div class="hue"></div> <img src="https://www.provokemedia.com/images/default-source/07-about-the-holmes-report/editor-avatars/provoke-author.jpg" data-srcset="https://www.provokemedia.com/images/default-source/07-about-the-holmes-report/editor-avatars/provoke-author.jpg" class="lazyload author-image" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" height="173" width="60" alt="PRovoke Media" /> </a> <div class="icon-wrapper"> <a target="_blank" class="twitter-link" href="https://twitter.com/@provoke_news"> <img class="svg icon icon-twitter lazyload" src="/img/icon-twitter.svg" data-srcset="/img/icon-twitter.svg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="16" height="16" onerror="this.onerror=null;this.src ='/img/icon-twitter.png'" /></a> <a target="_blank" class="linkedin-link" href="https://www.linkedin.com/company/provoke-news/"> <img class="svg icon icon-linkedin lazyload" src="/img/icon-linkedin.svg" data-srcset="/img/icon-linkedin.svg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="16" height="16" onerror="this.onerror=null;this.src ='/img/icon-linkedin.png'" /></a> <a href="/cdn-cgi/l/email-protection#3e505b494d7e4e4c514851555b535b5a575f105d5153" class="email-link"> <img class="svg icon icon-email lazyload" src="/img/icon-email.svg" data-srcset="/img/icon-email.svg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="16" height="16" onerror="this.onerror=null;this.src ='/img/icon-email.png'" /></a> </div> </div> <p class="author-wrapper" > <a href="javascript:void(0)" class="author-name"><span >PRovoke Media</span> </a> <span class="author-date">11 Dec 2023 // 6:11AM GMT</span> </p> <div> <img class="full lazyload" src="https://www.provokemedia.com/images/default-source/04-article-images/lori-robinson-18-(1).jpg" alt="Industry News In Brief (December 11, 2023)" data-srcset="https://www.provokemedia.com/images/default-source/04-article-images/lori-robinson-18-(1).jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="> <div itemprop="articleBody" class="article-body"> <div class="top-content-wrp"> <p>BOCA RATON, FL — Health system marketing company BPD has completed its acquisition of healthcare agency Revive from Interpublic Group. The combination forms a marketing and communications tech-enabled services organization serving the nation’s hospital, health system and care delivery brands, as well as notable clients from the health tech, health services and overall healthcare space. Chris Bevolo, Revive’s CEO, will stay on as president of Revive, along with the entire Revive leadership team. BPD and Revive will continue to operate as independent brands in the market.<br /> <br /> NEW YORK — MikeWorldWide has created a memorial fund to support the family of Lori Robinson, an agency executive VP who passed away from cancer in September. As a leader on the firm’s consumer brand practice, Robinson (pictured) was well known for a modern, integrated approach to program strategy and design, deep expertise in a wide variety of industries, MWW said. She joined MWW nine years ago after a distinguished agency career including leadership roles at Spong PR (now Carmichael Lynch Relate), Hill & Knowlton and GCI. Donations to the trust can be made via Go Fund Me to the <a title="https://gofund.me/411c1ddb" target="_blank" href="https://gofund.me/411c1ddb">Trust for the Benefit of Lori Robinson's Family, organized by Jeff Wilcox</a>.<br /> <br /> SEATTLE — The Bulleit Group has launched an <a title="https://docs.google.com/document/u/0/d/1cin-nRBWoXfjO-Qpe21aa4OmZxv8UWRtY2Eu5EDnqyg/edit" target="_blank" href="https://docs.google.com/document/u/0/d/1cin-nRBWoXfjO-Qpe21aa4OmZxv8UWRtY2Eu5EDnqyg/edit">open-source generative AI policy framework</a> via a Creative Commons license with an eye on building consensus and generating collaboration as the PR industry figures out how to use the technology. This is the first collaborative open-source document for PR/comms professionals, a hub where the industry can share language, collaborate on suggestions, and engage with their peers on generative AI, Bulleit said. “Right now, some agencies are building their own generative AI content engines; others are mandating experimentation, and a few are even banning its use for client-facing projects. We’re repeating the mistakes made during the social media revolution — which resulted in the emergence of a cottage industry of dubious gurus,” said Bulleit CEO Kyle Arteaga. “As the OpenAI saga has taught us, there is a need for AI to be transparent, collaborative, and not kept in the hands of a few.”<br /> <br /> DALLAS — Austin, Texas-based Red Fan Communications has launched an office in Dallas. The new operation will be led by the agency’s senior media relations manager Callie Neatherlin. The expansion is in keeping with Red Fan’s goal of serving tech companies in the Dallas-Fort Worth area, which has the country’s sixth largest tech workforce.</p> <p> </p> </div> <div class="content-wrp">      </div> <div class="bottom-content-wrp"> </div> </div> <div class="addthis_sharing_toolbox"></div> <div class="tag-wrapper"> <div class="tag-title text-detail">Article tags</div> <a href="/latest/NewsPrincipleCategory/all/tags/bulleit-group" class="tag">bulleit Group</a> <a href="/latest/NewsPrincipleCategory/all/tags/revive" class="tag">Revive</a> <a href="/latest/NewsPrincipleCategory/all/tags/red-fan-communication" class="tag">Red Fan Communication</a> <a href="/latest/NewsPrincipleCategory/all/tags/mww" class="tag">MWW</a> <a href="/latest/NewsPrincipleCategory/all/tags/agency-acquisition" class="tag">Agency acquisition</a> <a href="/latest/NewsPrincipleCategory/all/tags/news" class="tag">News</a> <a href="/latest/NewsPrincipleCategory/all/tags/agency" class="tag">Agency</a> 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Industry News In Brief (December 11, 2023)