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class="mh-wrapper clearfix" role="main" itemprop="mainContentOfPage"><nav class="mh-breadcrumb" itemscope itemtype="http://schema.org/BreadcrumbList"><span itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"><a href="https://businessnewsthisweek.com" itemprop="item"><span itemprop="name">Home</span></a><meta itemprop="position" content="1" /></span><span class="mh-breadcrumb-delimiter"><i class="fa fa-angle-right"></i></span><span itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"><a href="https://businessnewsthisweek.com/category/business/" itemprop="item"><span itemprop="name">Business</span></a><meta itemprop="position" content="2" /></span><span class="mh-breadcrumb-delimiter"><i class="fa fa-angle-right"></i></span>5 Ways Video Production Can Elevate Your Brand’s Online Presence</nav> <article id="post-253421" class="post-253421 post type-post status-publish format-standard has-post-thumbnail hentry category-business tag-best-video-production-company-in-london tag-commercial-production-companies-london tag-corporate-video-production-london tag-list-of-video-production-company-in-london tag-production-companies-london tag-top-10-video-production-company-in-london tag-top-video-production-company-in-london tag-video-production-company-uk"> <header class="entry-header clearfix"><h1 class="entry-title">5 Ways Video Production Can Elevate Your Brand’s Online Presence</h1><div class="mh-meta entry-meta"> <span class="entry-meta-date updated"><i class="fa fa-clock-o"></i><a href="https://businessnewsthisweek.com/2024/09/">September 25, 2024</a></span> <span class="entry-meta-author author vcard"><i class="fa fa-user"></i><a class="fn" href="https://businessnewsthisweek.com/author/admin/">Neel Achary</a></span> <span class="entry-meta-categories"><i class="fa fa-folder-open-o"></i><a href="https://businessnewsthisweek.com/category/business/" rel="category tag">Business</a></span> <span 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article"> <span class="mh-share-button"><i class="fa fa-print"></i></span> </a> </div></div> <p style="text-align: justify;">Creating an online presence is no easy task. The available tools for doing so are plentiful, and choosing which to prioritise can be challenging. Fortunately, digital marketers have an almost foolproof weapon at their disposal: video.</p> <p style="text-align: justify;">The importance of video production for digital marketing can easily be expressed in numbers.</p> <ul style="text-align: justify;"> <li><strong>92% of marketers</strong> in the UK report using video as a key part of their marketing strategy.</li> <li>Businesses that use video see a <strong>49% faster revenue growth</strong> than those that don鈥檛.</li> <li><strong>88% of consumers</strong> say they鈥檝e been convinced to buy or download a product or service by watching a brand鈥檚 video.</li> <li>The UK sees around <strong>85% of internet users</strong> consuming video content regularly.</li> </ul> <p style="text-align: justify;">That’s why, to have a strong online presence, your brand needs to invest in video production. But what makes this tool so special?</p> <h2 style="text-align: justify;">Why Are Videos So Powerful?<a name="_Tocfpjo7rv8k96f"></a></h2> <p style="text-align: justify;">The answer is simple: audiovisual content engages almost all the senses, making the message stick in the viewer鈥檚 mind far more effectively than text, images, or audio alone. Video combines all the benefits that other forms of communication deliver separately. Studies show that viewers retain 95% of a message when it鈥檚 presented visually, compared to just 10% when reading it in text. But that鈥檚 not all.</p> <p style="text-align: justify;">Through facial expressions, tone of voice, music, and storytelling, videos can create strong emotional responses that written content often struggles to match.</p> <p style="text-align: justify;">It鈥檚 also important to remember that this format simplifies complex information. Concepts that are difficult to explain in words can often be made clearer through demonstration or visualisation. This is why instructional content and tutorials are so popular, as they allow users to quickly grasp challenging topics.</p> <h2 style="text-align: justify;">Tips to Use Video to Your Business鈥檚 Advantage<a name="_Tocjqiyf9fikf5c"></a></h2> <p style="text-align: justify;">Want to increase your online presence, engagement, and reach? Here are a few important tips.</p> <ul style="text-align: justify;"> <li><strong>Create Engaging Content Tailored to Your Audience</strong></li> </ul> <p style="text-align: justify;">Know your audience and tailor your content to address their needs, pain points, or interests. Whether it鈥檚 educational, entertaining, or promotional, make sure your videos resonate with your target demographic.</p> <ul style="text-align: justify;"> <li><strong>Optimise for SEO</strong></li> </ul> <p style="text-align: justify;">Make sure your productions are optimised for search engines by using relevant keywords in the title, description, and tags. Hosting videos on YouTube (the second-largest search engine) and embedding them on your website can improve your site鈥檚 SEO ranking.</p> <ul style="text-align: justify;"> <li><strong>Keep Videos Short and Focused</strong></li> </ul> <p style="text-align: justify;">Attention spans are short, so keep your videos concise. Focus on delivering a clear message, and avoid overloading the viewer with information. Shorter productions are more likely to be watched in full, increasing engagement and effectiveness.</p> <ul style="text-align: justify;"> <li><strong>Utilise Different Platforms</strong></li> </ul> <p style="text-align: justify;">Share your assets across multiple platforms such as YouTube, Instagram, TikTok, and your website to reach a broader audience. Tailor the content slightly to fit the platform鈥攕hort, snappy videos work well for TikTok, while longer, in-depth material can thrive on YouTube.</p> <ul style="text-align: justify;"> <li><strong>Leverage Video Testimonials</strong></li> </ul> <p style="text-align: justify;">Customer testimonials and case studies presented in video form are a powerful way to build trust. Seeing real customers share their positive experiences with your product or service can significantly influence potential buyers.</p> <ul style="text-align: justify;"> <li><strong>Go Live</strong></li> </ul> <p style="text-align: justify;">Use live video to connect with your audience in real time. Live Q&A sessions, product launches, or behind-the-scenes footage help build an authentic connection with viewers and offer a sense of immediacy.</p> <ul style="text-align: justify;"> <li><strong>Analyse Video Metrics</strong></li> </ul> <p style="text-align: justify;">Use platforms like YouTube Analytics or social media insights to track how your videos are performing. Look at views, watch time, click-through rates, and engagement to understand what works and adjust your future content.</p> <ul style="text-align: justify;"> <li><strong>Employ Influencers</strong></li> </ul> <p style="text-align: justify;">Influencers have established, loyal audiences that trust their recommendations, which can help build credibility and broaden your brand鈥檚 reach quickly. When selecting them, focus on micro-influencers as well as larger personalities. Micro-influencers often have <strong>higher engagement rates</strong> and a more authentic connection with their followers.<a name="_Tocl32vqspricb7"></a></p> <h2 style="text-align: justify;">Do You Need a Production Company?<a name="_Tocson6nql5oxpe"></a></h2> <p style="text-align: justify;">Now that you know how to use the power of video to increase your brand鈥檚 recognition and reach, it鈥檚 time to ask yourself if you need a production company.</p> <p style="text-align: justify;">These organisations bring a wealth of experience and technical expertise to your project. They can handle everything from pre-production (planning, scripting, storyboarding) to filming and post-production (editing, sound design, and special effects). This ensures high-quality results that may be difficult to achieve in-house.</p> <p style="text-align: justify;">Besides, professional-grade cameras, lighting, sound equipment, and editing software can be expensive. A production company provides access to this equipment, as well as staff who know how to use it effectively.</p> <p style="text-align: justify;">If your business requires multiple pieces of content for different platforms or ongoing campaigns, a <u><a href="https://www.sundaytreat.com/what-we-do/video-production-company-london/">video production company in London</a></u>, such as Sunday Treat, can help you scale your marketing efforts efficiently.</p> <p style="text-align: justify;">Sunday Treat works with notable clients such as Lipton, Asda, Google and Dell, offering services that range from video production and animation to live streaming and influencer marketing. Their ethos centres around finding the fun and human element in each project, while maintaining a high level of professionalism and strategic thinking.</p> <p style="text-align: justify;">The time has come to transform your brand鈥檚 message into dynamic, impactful video content that captivates and converts. 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