CINXE.COM

<!DOCTYPE html> <html lang="en" xmlns:fb="http://www.facebook.com/2008/fbml" class="wf-loading"> <head prefix="og: https://ogp.me/ns# fb: https://ogp.me/ns/fb# academia: https://ogp.me/ns/fb/academia#"> <meta charset="utf-8"> <meta name=viewport content="width=device-width, initial-scale=1"> <meta rel="search" type="application/opensearchdescription+xml" href="/open_search.xml" title="Academia.edu"> <title>Helen Kelly-Holmes | University of Limerick - Academia.edu</title>  <link href="//a.academia-assets.com/images/favicons/favicon-production.ico" rel="shortcut icon" type="image/vnd.microsoft.icon"> <link rel="apple-touch-icon" sizes="57x57" href="//a.academia-assets.com/images/favicons/apple-touch-icon-57x57.png"> <link rel="apple-touch-icon" sizes="60x60" href="//a.academia-assets.com/images/favicons/apple-touch-icon-60x60.png"> <link rel="apple-touch-icon" sizes="72x72" href="//a.academia-assets.com/images/favicons/apple-touch-icon-72x72.png"> <link rel="apple-touch-icon" sizes="76x76" href="//a.academia-assets.com/images/favicons/apple-touch-icon-76x76.png"> <link rel="apple-touch-icon" sizes="114x114" href="//a.academia-assets.com/images/favicons/apple-touch-icon-114x114.png"> <link rel="apple-touch-icon" sizes="120x120" href="//a.academia-assets.com/images/favicons/apple-touch-icon-120x120.png"> <link rel="apple-touch-icon" sizes="144x144" href="//a.academia-assets.com/images/favicons/apple-touch-icon-144x144.png"> <link rel="apple-touch-icon" sizes="152x152" href="//a.academia-assets.com/images/favicons/apple-touch-icon-152x152.png"> <link rel="apple-touch-icon" sizes="180x180" href="//a.academia-assets.com/images/favicons/apple-touch-icon-180x180.png"> <link rel="icon" type="image/png" href="//a.academia-assets.com/images/favicons/favicon-32x32.png" sizes="32x32"> <link rel="icon" type="image/png" href="//a.academia-assets.com/images/favicons/favicon-194x194.png" sizes="194x194"> <link rel="icon" type="image/png" href="//a.academia-assets.com/images/favicons/favicon-96x96.png" sizes="96x96"> <link rel="icon" type="image/png" href="//a.academia-assets.com/images/favicons/android-chrome-192x192.png" sizes="192x192"> <link rel="icon" type="image/png" href="//a.academia-assets.com/images/favicons/favicon-16x16.png" sizes="16x16"> <link rel="manifest" href="//a.academia-assets.com/images/favicons/manifest.json"> <meta name="msapplication-TileColor" content="#2b5797"> <meta name="msapplication-TileImage" content="//a.academia-assets.com/images/favicons/mstile-144x144.png"> <meta name="theme-color" content="#ffffff"> <script> window.performance && window.performance.measure && window.performance.measure("Time To First Byte", "requestStart", "responseStart"); </script> <script> (function() { if (!window.URLSearchParams || !window.history || !window.history.replaceState) { return; } var searchParams = new URLSearchParams(window.location.search); var paramsToDelete = [ 'fs', 'sm', 'swp', 'iid', 'nbs', 'rcc', // related content category 'rcpos', // related content carousel position 'rcpg', // related carousel page 'rchid', // related content hit id 'f_ri', // research interest id, for SEO tracking 'f_fri', // featured research interest, for SEO tracking (param key without value) 'f_rid', // from research interest directory for SEO tracking 'f_loswp', // from research interest pills on LOSWP sidebar for SEO tracking 'rhid', // referrring hit id ]; if (paramsToDelete.every((key) => searchParams.get(key) === null)) { return; } paramsToDelete.forEach((key) => { searchParams.delete(key); }); var cleanUrl = new URL(window.location.href); cleanUrl.search = searchParams.toString(); history.replaceState({}, document.title, cleanUrl); })(); </script> <script async src="https://www.googletagmanager.com/gtag/js?id=G-5VKX33P2DS"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-5VKX33P2DS', { cookie_domain: 'academia.edu', send_page_view: false, }); gtag('event', 'page_view', { 'controller': "profiles/works", 'action': "summary", 'controller_action': 'profiles/works#summary', 'logged_in': 'false', 'edge': 'unknown', // Send nil if there is no A/B test bucket, in case some records get logged // with missing data - that way we can distinguish between the two cases. // ab_test_bucket should be of the form <ab_test_name>:<bucket> 'ab_test_bucket': null, }) </script> <script type="text/javascript"> window.sendUserTiming = function(timingName) { if (!(window.performance && window.performance.measure)) return; var entries = window.performance.getEntriesByName(timingName, "measure"); if (entries.length !== 1) return; var timingValue = Math.round(entries[0].duration); gtag('event', 'timing_complete', { name: timingName, value: timingValue, event_category: 'User-centric', }); }; window.sendUserTiming("Time To First Byte"); </script> <meta name="csrf-param" content="authenticity_token" /> <meta name="csrf-token" content="n1F4DOQTpXrFv+bAVUbs4weX6PfPYwzl9gTqWbG7byVzvysA2pifzROYwlvie5up2XFy5bYMYxm2tlr/IOJSfQ==" /> <link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/wow-77f7b87cb1583fc59aa8f94756ebfe913345937eb932042b4077563bebb5fb4b.css" /><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/social/home-9e8218e1301001388038e3fc3427ed00d079a4760ff7745d1ec1b2d59103170a.css" /><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/design_system/heading-b2b823dd904da60a48fd1bfa1defd840610c2ff414d3f39ed3af46277ab8df3b.css" /><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/design_system/button-3cea6e0ad4715ed965c49bfb15dedfc632787b32ff6d8c3a474182b231146ab7.css" /><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/design_system/body-8d679e925718b5e8e4b18e9a4fab37f7eaa99e43386459376559080ac8f2856a.css" /><link crossorigin="" href="https://fonts.gstatic.com/" rel="preconnect" /><link href="https://fonts.googleapis.com/css2?family=DM+Sans:ital,opsz,wght@0,9..40,100..1000;1,9..40,100..1000&family=Gupter:wght@400;500;700&family=IBM+Plex+Mono:wght@300;400&family=Material+Symbols+Outlined:opsz,wght,FILL,GRAD@20,400,0,0&display=swap" rel="stylesheet" /><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/design_system/common-10fa40af19d25203774df2d4a03b9b5771b45109c2304968038e88a81d1215c5.css" /> <meta name="author" content="helen kelly-holmes" /> <meta name="description" content="Helen Kelly-Holmes, University of Limerick: 587 Followers, 116 Following, 31 Research papers. Research interests: Advertising, Marketing, and Sociolinguistics." /> <meta name="google-site-verification" content="bKJMBZA7E43xhDOopFZkssMMkBRjvYERV-NaN4R6mrs" /> <script> var $controller_name = 'works'; var $action_name = "summary"; var $rails_env = 'production'; var $app_rev = '39314d9bcf4522f48eeb027cf31da0a13496d2ce'; var $domain = 'academia.edu'; var $app_host = "academia.edu"; var $asset_host = "academia-assets.com"; var $start_time = new Date().getTime(); var $recaptcha_key = "6LdxlRMTAAAAADnu_zyLhLg0YF9uACwz78shpjJB"; var $recaptcha_invisible_key = "6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj"; var $disableClientRecordHit = false; </script> <script> window.Aedu = { hit_data: null }; window.Aedu.SiteStats = {"premium_universities_count":15250,"monthly_visitors":"31 million","monthly_visitor_count":31300000,"monthly_visitor_count_in_millions":31,"user_count":278541510,"paper_count":55203019,"paper_count_in_millions":55,"page_count":432000000,"page_count_in_millions":432,"pdf_count":16500000,"pdf_count_in_millions":16}; window.Aedu.serverRenderTime = new Date(1733905237000); window.Aedu.timeDifference = new Date().getTime() - 1733905237000; window.Aedu.isUsingCssV1 = false; window.Aedu.enableLocalization = true; window.Aedu.activateFullstory = false; window.Aedu.serviceAvailability = { status: {"attention_db":"on","bibliography_db":"on","contacts_db":"on","email_db":"on","indexability_db":"on","mentions_db":"on","news_db":"on","notifications_db":"on","offsite_mentions_db":"on","redshift":"on","redshift_exports_db":"on","related_works_db":"on","ring_db":"on","user_tests_db":"on"}, serviceEnabled: function(service) { return this.status[service] === "on"; }, readEnabled: function(service) { return this.serviceEnabled(service) || this.status[service] === "read_only"; }, }; window.Aedu.viewApmTrace = function() { // Check if x-apm-trace-id meta tag is set, and open the trace in APM // in a new window if it is. var apmTraceId = document.head.querySelector('meta[name="x-apm-trace-id"]'); if (apmTraceId) { var traceId = apmTraceId.content; // Use trace ID to construct URL, an example URL looks like: // https://app.datadoghq.com/apm/traces?query=trace_id%31298410148923562634 var apmUrl = 'https://app.datadoghq.com/apm/traces?query=trace_id%3A' + traceId; window.open(apmUrl, '_blank'); } }; </script>  <link href="https://fonts.googleapis.com/css?family=Roboto:100,100i,300,300i,400,400i,500,500i,700,700i,900,900i" rel="stylesheet"> <link href="//maxcdn.bootstrapcdn.com/font-awesome/4.3.0/css/font-awesome.min.css" rel="stylesheet"> <link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/libraries-a9675dcb01ec4ef6aa807ba772c7a5a00c1820d3ff661c1038a20f80d06bb4e4.css" /> <link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/academia-0fb6fc03c471832908791ad7ddba619b6165b3ccf7ae0f65cf933f34b0b660a7.css" /> <link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/design_system_legacy-056a9113b9a0f5343d013b29ee1929d5a18be35fdcdceb616600b4db8bd20054.css" /> <script src="//a.academia-assets.com/assets/webpack_bundles/runtime-bundle-005434038af4252ca37c527588411a3d6a0eabb5f727fac83f8bbe7fd88d93bb.js"></script> <script src="//a.academia-assets.com/assets/webpack_bundles/webpack_libraries_and_infrequently_changed.wjs-bundle-d5854328bc91ab2b28af9c6857c9f49cfdbb149be89e12296a993fabf6dcef2e.js"></script> <script src="//a.academia-assets.com/assets/webpack_bundles/core_webpack.wjs-bundle-700c857c6fb770c5546959fb228388932166f478d0a341d5e1b83fefe9642caf.js"></script> <script src="//a.academia-assets.com/assets/webpack_bundles/sentry.wjs-bundle-5fe03fddca915c8ba0f7edbe64c194308e8ce5abaed7bffe1255ff37549c4808.js"></script> <script> jade = window.jade || {}; jade.helpers = window.$h; jade._ = window._; </script>  <script id="tag-manager-head-root">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer_old','GTM-5G9JF7Z');</script>  <script> window.gptadslots = []; window.googletag = window.googletag || {}; window.googletag.cmd = window.googletag.cmd || []; </script> <script type="text/javascript"> // TODO(jacob): This should be defined, may be rare load order problem. // Checking if null is just a quick fix, will default to en if unset. // Better fix is to run this immedietely after I18n is set. if (window.I18n != null) { I18n.defaultLocale = "en"; I18n.locale = "en"; I18n.fallbacks = true; } </script> <link rel="canonical" href="https://limerick.academia.edu/HelenKellyHolmes" /> </head>   <body class='c-profiles/works a-summary logged_out'>  <div id="fb-root"></div><script>window.fbAsyncInit = function() { FB.init({ appId: "2369844204", version: "v8.0", status: true, cookie: true, xfbml: true }); // Additional initialization code. if (window.InitFacebook) { // facebook.ts already loaded, set it up. window.InitFacebook(); } else { // Set a flag for facebook.ts to find when it loads. window.academiaAuthReadyFacebook = true; } };</script><script>window.fbAsyncLoad = function() { // Protection against double calling of this function if (window.FB) { return; } (function(d, s, id){ var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {return;} js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); } if (!window.defer_facebook) { // Autoload if not deferred window.fbAsyncLoad(); } else { // Defer loading by 5 seconds setTimeout(function() { window.fbAsyncLoad(); }, 5000); }</script> <div id="google-root"></div><script>window.loadGoogle = function() { if (window.InitGoogle) { // google.ts already loaded, set it up. window.InitGoogle("331998490334-rsn3chp12mbkiqhl6e7lu2q0mlbu0f1b"); } else { // Set a flag for google.ts to use when it loads. window.GoogleClientID = "331998490334-rsn3chp12mbkiqhl6e7lu2q0mlbu0f1b"; } };</script><script>window.googleAsyncLoad = function() { // Protection against double calling of this function (function(d) { var js; var id = 'google-jssdk'; var ref = d.getElementsByTagName('script')[0]; if (d.getElementById(id)) { return; } js = d.createElement('script'); js.id = id; js.async = true; js.onload = loadGoogle; js.src = "https://accounts.google.com/gsi/client" ref.parentNode.insertBefore(js, ref); }(document)); } if (!window.defer_google) { // Autoload if not deferred window.googleAsyncLoad(); } else { // Defer loading by 5 seconds setTimeout(function() { window.googleAsyncLoad(); }, 5000); }</script> <div id="tag-manager-body-root">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5G9JF7Z" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <script> window.addEventListener('load', function() { if (document.querySelector('input[name="commit"]')) { document.querySelector('input[name="commit"]').addEventListener('click', function() { gtag('event', 'click', { event_category: 'button', event_label: 'Log In' }) }) } }); </script> </div> <script>var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "26766707" }); (function() { var s = document.createElement("script"), el = document.getElementsByTagName("script")[0]; s.async = true; s.src = (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js"; el.parentNode.insertBefore(s, el); })();</script><img src="https://sb.scorecardresearch.com/p?c1=2&c2=26766707&cv=2.0&cj=1" style="position: absolute; visibility: hidden" /> <div id='react-modal'></div> <div class='DesignSystem'> <a class='u-showOnFocus' href='#site'> Skip to main content </a> </div> <div id="upgrade_ie_banner" style="display: none;"><p>Academia.edu no longer supports Internet Explorer.</p><p>To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to <a href="https://www.academia.edu/upgrade-browser">upgrade your browser</a>.</p></div><script>// Show this banner for all versions of IE if (!!window.MSInputMethodContext || /(MSIE)/.test(navigator.userAgent)) { document.getElementById('upgrade_ie_banner').style.display = 'block'; }</script> <div class="DesignSystem bootstrap ShrinkableNav"><div class="navbar navbar-default main-header"><div class="container-wrapper" id="main-header-container"><div class="container"><div class="navbar-header"><div class="nav-left-wrapper u-mt0x"><div class="nav-logo"><a data-main-header-link-target="logo_home" href="https://www.academia.edu/"><img class="visible-xs-inline-block" style="height: 24px;" alt="Academia.edu" src="//a.academia-assets.com/images/academia-logo-redesign-2015-A.svg" width="24" height="24" /><img width="145.2" height="18" class="hidden-xs" style="height: 24px;" alt="Academia.edu" src="//a.academia-assets.com/images/academia-logo-redesign-2015.svg" /></a></div><div class="nav-search"><div class="SiteSearch-wrapper select2-no-default-pills"><form class="js-SiteSearch-form DesignSystem" action="https://www.academia.edu/search" accept-charset="UTF-8" method="get"><input name="utf8" type="hidden" value="✓" autocomplete="off" /><i class="SiteSearch-icon fa fa-search u-fw700 u-positionAbsolute u-tcGrayDark"></i><input class="js-SiteSearch-form-input SiteSearch-form-input form-control" data-main-header-click-target="search_input" name="q" placeholder="Search" type="text" value="" /></form></div></div></div><div class="nav-right-wrapper pull-right"><ul class="NavLinks js-main-nav list-unstyled"><li class="NavLinks-link"><a class="js-header-login-url Button Button--inverseGray Button--sm u-mb4x" id="nav_log_in" rel="nofollow" href="https://www.academia.edu/login">Log In</a></li><li class="NavLinks-link u-p0x"><a class="Button Button--inverseGray Button--sm u-mb4x" rel="nofollow" href="https://www.academia.edu/signup">Sign Up</a></li></ul><button class="hidden-lg hidden-md hidden-sm u-ml4x navbar-toggle collapsed" data-target=".js-mobile-header-links" data-toggle="collapse" type="button"><span class="icon-bar"></span><span class="icon-bar"></span><span class="icon-bar"></span></button></div></div><div class="collapse navbar-collapse js-mobile-header-links"><ul class="nav navbar-nav"><li class="u-borderColorGrayLight u-borderBottom1"><a rel="nofollow" href="https://www.academia.edu/login">Log In</a></li><li class="u-borderColorGrayLight u-borderBottom1"><a rel="nofollow" href="https://www.academia.edu/signup">Sign Up</a></li><li class="u-borderColorGrayLight u-borderBottom1 js-mobile-nav-expand-trigger"><a href="#">more&nbsp<span class="caret"></span></a></li><li><ul class="js-mobile-nav-expand-section nav navbar-nav u-m0x collapse"><li class="u-borderColorGrayLight u-borderBottom1"><a rel="false" href="https://www.academia.edu/about">About</a></li><li class="u-borderColorGrayLight u-borderBottom1"><a rel="nofollow" href="https://www.academia.edu/press">Press</a></li><li class="u-borderColorGrayLight u-borderBottom1"><a rel="false" href="https://www.academia.edu/documents">Papers</a></li><li class="u-borderColorGrayLight u-borderBottom1"><a rel="nofollow" href="https://www.academia.edu/terms">Terms</a></li><li class="u-borderColorGrayLight u-borderBottom1"><a rel="nofollow" href="https://www.academia.edu/privacy">Privacy</a></li><li class="u-borderColorGrayLight u-borderBottom1"><a rel="nofollow" href="https://www.academia.edu/copyright">Copyright</a></li><li class="u-borderColorGrayLight u-borderBottom1"><a rel="nofollow" href="https://www.academia.edu/hiring"><i class="fa fa-briefcase"></i> We're Hiring!</a></li><li class="u-borderColorGrayLight u-borderBottom1"><a rel="nofollow" href="https://support.academia.edu/"><i class="fa fa-question-circle"></i> Help Center</a></li><li class="js-mobile-nav-collapse-trigger u-borderColorGrayLight u-borderBottom1 dropup" style="display:none"><a href="#">less&nbsp<span class="caret"></span></a></li></ul></li></ul></div></div></div><script>(function(){ var $moreLink = $(".js-mobile-nav-expand-trigger"); var $lessLink = $(".js-mobile-nav-collapse-trigger"); var $section = $('.js-mobile-nav-expand-section'); $moreLink.click(function(ev){ ev.preventDefault(); $moreLink.hide(); $lessLink.show(); $section.collapse('show'); }); $lessLink.click(function(ev){ ev.preventDefault(); $moreLink.show(); $lessLink.hide(); $section.collapse('hide'); }); })() if ($a.is_logged_in() || false) { new Aedu.NavigationController({ el: '.js-main-nav', showHighlightedNotification: false }); } else { $(".js-header-login-url").attr("href", $a.loginUrlWithRedirect()); } Aedu.autocompleteSearch = new AutocompleteSearch({el: '.js-SiteSearch-form'});</script></div></div> <div id='site' class='fixed'> <div id="content" class="clearfix"> <script>document.addEventListener('DOMContentLoaded', function(){ var $dismissible = $(".dismissible_banner"); $dismissible.click(function(ev) { $dismissible.hide(); }); });</script> <script src="//a.academia-assets.com/assets/webpack_bundles/profile.wjs-bundle-7440ccdb9a947f5b431b894f0a50b54810878a59feb1410ac6dba853a257ca90.js" defer="defer"></script><script>Aedu.rankings = { showPaperRankingsLink: false } $viewedUser = Aedu.User.set_viewed( {"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes","photo":"https://0.academia-photos.com/4007133/1782944/2128249/s65_helen.kelly-holmes.jpg","has_photo":true,"department":{"id":1073131,"name":"School of Modern Languages and Applied Linguistics","url":"https://limerick.academia.edu/Departments/School_of_Modern_Languages_and_Applied_Linguistics/Documents","university":{"id":1098,"name":"University of Limerick","url":"https://limerick.academia.edu/"}},"position":"Faculty Member","position_id":1,"is_analytics_public":true,"interests":[{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising"},{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":2869,"name":"Digital Media","url":"https://www.academia.edu/Documents/in/Digital_Media"},{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":2718,"name":"Linguistic Anthropology","url":"https://www.academia.edu/Documents/in/Linguistic_Anthropology"},{"id":38923,"name":"Language Policy","url":"https://www.academia.edu/Documents/in/Language_Policy"},{"id":5539,"name":"Language and Ideology","url":"https://www.academia.edu/Documents/in/Language_and_Ideology"},{"id":2523,"name":"Sociology of Language","url":"https://www.academia.edu/Documents/in/Sociology_of_Language"}]} ); if ($a.is_logged_in() && $viewedUser.is_current_user()) { $('body').addClass('profile-viewed-by-owner'); } $socialProfiles = [{"id":11348213,"link":"http://www.ul.ie/artsoc/faculty-research/dr-helen-kelly-holmes","name":"Faculty Research Profile","link_domain":"www.ul.ie","icon":"//www.google.com/s2/u/0/favicons?domain=www.ul.ie"},{"id":11750135,"link":"http://www3.ul.ie/llcc/cals/english/home.shtml","name":"Centre for Applied Language Studies (CALS) @ University of Limerick","link_domain":"www3.ul.ie","icon":"//www.google.com/s2/u/0/favicons?domain=www3.ul.ie"}]</script><div id="js-react-on-rails-context" style="display:none" data-rails-context="{"inMailer":false,"i18nLocale":"en","i18nDefaultLocale":"en","href":"https://limerick.academia.edu/HelenKellyHolmes","location":"/HelenKellyHolmes","scheme":"https","host":"limerick.academia.edu","port":null,"pathname":"/HelenKellyHolmes","search":null,"httpAcceptLanguage":null,"serverSide":false}"></div> <div class="js-react-on-rails-component" style="display:none" data-component-name="ProfileCheckPaperUpdate" data-props="{}" data-trace="false" data-dom-id="ProfileCheckPaperUpdate-react-component-0b320a50-a7ee-46b2-a759-fd9e3e58ec35"></div> <div id="ProfileCheckPaperUpdate-react-component-0b320a50-a7ee-46b2-a759-fd9e3e58ec35"></div> <div class="DesignSystem"><div class="onsite-ping" id="onsite-ping"></div></div><div class="profile-user-info DesignSystem"><div class="social-profile-container"><div class="left-panel-container"><div class="user-info-component-wrapper"><div class="user-summary-cta-container"><div class="user-summary-container"><div class="social-profile-avatar-container"><img class="profile-avatar u-positionAbsolute" alt="Helen Kelly-Holmes" border="0" onerror="if (this.src != '//a.academia-assets.com/images/s200_no_pic.png') this.src = '//a.academia-assets.com/images/s200_no_pic.png';" width="200" height="200" src="https://0.academia-photos.com/4007133/1782944/2128249/s200_helen.kelly-holmes.jpg" /></div><div class="title-container"><h1 class="ds2-5-heading-sans-serif-sm">Helen Kelly-Holmes</h1><div class="affiliations-container fake-truncate js-profile-affiliations"><div><a class="u-tcGrayDarker" href="https://limerick.academia.edu/">University of Limerick</a>, <a class="u-tcGrayDarker" href="https://limerick.academia.edu/Departments/School_of_Modern_Languages_and_Applied_Linguistics/Documents">School of Modern Languages and Applied Linguistics</a>, <span class="u-tcGrayDarker">Faculty Member</span></div></div></div></div><div class="sidebar-cta-container"><button class="ds2-5-button hidden profile-cta-button grow js-profile-follow-button" data-broccoli-component="user-info.follow-button" data-click-track="profile-user-info-follow-button" data-follow-user-fname="Helen" data-follow-user-id="4007133" data-follow-user-source="profile_button" data-has-google="false"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">add</span>Follow</button><button class="ds2-5-button hidden profile-cta-button grow js-profile-unfollow-button" data-broccoli-component="user-info.unfollow-button" data-click-track="profile-user-info-unfollow-button" data-unfollow-user-id="4007133"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">done</span>Following</button></div></div><div class="user-stats-container"><a><div class="stat-container js-profile-followers"><p class="label">Followers</p><p class="data">587</p></div></a><a><div class="stat-container js-profile-followees" data-broccoli-component="user-info.followees-count" data-click-track="profile-expand-user-info-following"><p class="label">Following</p><p class="data">116</p></div></a><a><div class="stat-container js-profile-coauthors" data-broccoli-component="user-info.coauthors-count" data-click-track="profile-expand-user-info-coauthors"><p class="label">Co-authors</p><p class="data">14</p></div></a><a href="https://limerick.academia.edu/HelenKellyHolmes/Analytics"><div class="stat-container"><p class="label"><span class="js-profile-total-view-text">Public Views</span></p><p class="data"><span class="js-profile-view-count"></span></p></div></a></div><div class="user-bio-container"><div class="profile-bio fake-truncate js-profile-about" style="margin: 0px;"><span class="u-fw700">Phone: </span>+353 61 234206<br /><b>Address: </b>School of Modern Languages and Applied Linguistics, University of Limerick, Limerick, Ireland<br /><div class="js-profile-less-about u-linkUnstyled u-tcGrayDarker u-textDecorationUnderline u-displayNone">less</div></div></div><div class="ri-section"><div class="ri-section-header"><span>Interests</span><a class="ri-more-link js-profile-ri-list-card" data-click-track="profile-user-info-primary-research-interest" data-has-card-for-ri-list="4007133">View All (9)</a></div><div class="ri-tags-container"><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="4007133" href="https://www.academia.edu/Documents/in/Advertising"><div id="js-react-on-rails-context" style="display:none" data-rails-context="{"inMailer":false,"i18nLocale":"en","i18nDefaultLocale":"en","href":"https://limerick.academia.edu/HelenKellyHolmes","location":"/HelenKellyHolmes","scheme":"https","host":"limerick.academia.edu","port":null,"pathname":"/HelenKellyHolmes","search":null,"httpAcceptLanguage":null,"serverSide":false}"></div> <div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Advertising"]}" data-trace="false" data-dom-id="Pill-react-component-d044a0dd-8b48-4cc7-b8d0-b4942b2e62f3"></div> <div id="Pill-react-component-d044a0dd-8b48-4cc7-b8d0-b4942b2e62f3"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="4007133" href="https://www.academia.edu/Documents/in/Marketing"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Marketing"]}" data-trace="false" data-dom-id="Pill-react-component-1ec52483-c4f5-4f9f-828d-9f4c8925f77c"></div> <div id="Pill-react-component-1ec52483-c4f5-4f9f-828d-9f4c8925f77c"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="4007133" href="https://www.academia.edu/Documents/in/Sociolinguistics"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Sociolinguistics"]}" data-trace="false" data-dom-id="Pill-react-component-bb32462f-e903-4735-9d7e-f5a872d26414"></div> <div id="Pill-react-component-bb32462f-e903-4735-9d7e-f5a872d26414"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="4007133" href="https://www.academia.edu/Documents/in/Digital_Media"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Digital Media"]}" data-trace="false" data-dom-id="Pill-react-component-864bb0d3-98a3-4ab9-bdde-df1261e56961"></div> <div id="Pill-react-component-864bb0d3-98a3-4ab9-bdde-df1261e56961"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="4007133" href="https://www.academia.edu/Documents/in/Multilingualism"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Multilingualism"]}" data-trace="false" data-dom-id="Pill-react-component-1b6db942-32b4-4b81-8d33-bce31d24e4a4"></div> <div id="Pill-react-component-1b6db942-32b4-4b81-8d33-bce31d24e4a4"></div> </a></div></div><div class="external-links-container"><ul class="profile-links new-profile js-UserInfo-social"><li class="profile-profiles js-social-profiles-container"><i class="fa fa-spin fa-spinner"></i></li></ul></div></div></div><div class="right-panel-container"><div class="user-content-wrapper"><div class="uploads-container" id="social-redesign-work-container"><div class="upload-header"><h2 class="ds2-5-heading-sans-serif-xs">Uploads</h2></div><div class="nav-container backbone-profile-documents-nav hidden-xs"><ul class="nav-tablist" role="tablist"><li class="nav-chip active" role="presentation"><a data-section-name="" data-toggle="tab" href="#all" role="tab">all</a></li><li class="nav-chip" role="presentation"><a class="js-profile-docs-nav-section u-textTruncate" data-click-track="profile-works-tab" data-section-name="Papers" data-toggle="tab" href="#papers" role="tab" title="Papers"><span>28</span> <span class="ds2-5-body-sm-bold">Papers</span></a></li><li class="nav-chip" role="presentation"><a class="js-profile-docs-nav-section u-textTruncate" data-click-track="profile-works-tab" data-section-name="Books" data-toggle="tab" href="#books" role="tab" title="Books"><span>1</span> <span class="ds2-5-body-sm-bold">Books</span></a></li><li class="nav-chip" role="presentation"><a class="js-profile-docs-nav-section u-textTruncate" data-click-track="profile-works-tab" data-section-name="Panels" data-toggle="tab" href="#panels" role="tab" title="Panels"><span>1</span> <span class="ds2-5-body-sm-bold">Panels</span></a></li><li class="nav-chip" role="presentation"><a class="js-profile-docs-nav-section u-textTruncate" data-click-track="profile-works-tab" data-section-name="Publications" data-toggle="tab" href="#publications" role="tab" title="Publications"><span>1</span> <span class="ds2-5-body-sm-bold">Publications</span></a></li></ul></div><div class="divider ds-divider-16" style="margin: 0px;"></div><div class="documents-container backbone-social-profile-documents" style="width: 100%;"><div class="u-taCenter"></div><div class="profile--tab_content_container js-tab-pane tab-pane active" id="all"><div class="profile--tab_heading_container js-section-heading" data-section="Papers" id="Papers"><h3 class="profile--tab_heading_container">Papers by Helen Kelly-Holmes</h3></div><div class="js-work-strip profile--work_container" data-work-id="40423508"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/40423508/Multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism"><img alt="Research paper thumbnail of Multilingualism and technology a review of developments in digital communication from monolingualism to idiolingualism" class="work-thumbnail" src="https://attachments.academia-assets.com/60679654/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/40423508/Multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism">Multilingualism and technology a review of developments in digital communication from monolingualism to idiolingualism</a></div><div class="wp-workCard_item"><span>Annual Review of Applied Linguistics</span><span>, 2019</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The focus in this article is on the evolution of language and technology in relation to multiling...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The focus in this article is on the evolution of language and technology in relation to multilingualism , in particular on how multilingual provision has developed in tandem with the development of the internet and the World Wide Web (WWW). In trying to understand how multilingualism has evolved, it is also necessary to understand how the technical aspects of digital technology as well as the politico-economic dimensions to that technology have changed. Four distinct periods emerge in the development: monolingual-ism, multilingualism, hyperlingualism, and idiolingualism. Monolingualism covers the origins of the internet and later the WWW as monolingual spaces. This was followed by a long period that charts the slow but gradual development of increased language provision and what I am terming "partial multilingualism." Multilingualism expanded substantially, potentially limitlessly, with the development of Web 2.0. This has involved the diversification of online spaces to the point of "hyperlingualism." I argue that we are still in this hyperlingual phase, but alongside it, a new phase is developing, that of "idiolingualism" as a result of mass linguistic customization. In this article, I discuss these phases, paying attention to both their technical and economic contexts, as well as their implications for linguistic diversity online and in wider society. Introduction While much research has focused on language practices online (see, e.g.,</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="1f84b8dcc8032790db82a608131076b9" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":60679654,"asset_id":40423508,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/60679654/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="40423508"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="40423508"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 40423508; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=40423508]").text(description); $(".js-view-count[data-work-id=40423508]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 40423508; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='40423508']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 40423508, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "1f84b8dcc8032790db82a608131076b9" } } $('.js-work-strip[data-work-id=40423508]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":40423508,"title":"Multilingualism and technology a review of developments in digital communication from monolingualism to idiolingualism","translated_title":"","metadata":{"doi":"10.1017/S0267190519000102","abstract":"The focus in this article is on the evolution of language and technology in relation to multilingualism , in particular on how multilingual provision has developed in tandem with the development of the internet and the World Wide Web (WWW). In trying to understand how multilingualism has evolved, it is also necessary to understand how the technical aspects of digital technology as well as the politico-economic dimensions to that technology have changed. Four distinct periods emerge in the development: monolingual-ism, multilingualism, hyperlingualism, and idiolingualism. Monolingualism covers the origins of the internet and later the WWW as monolingual spaces. This was followed by a long period that charts the slow but gradual development of increased language provision and what I am terming \"partial multilingualism.\" Multilingualism expanded substantially, potentially limitlessly, with the development of Web 2.0. This has involved the diversification of online spaces to the point of \"hyperlingualism.\" I argue that we are still in this hyperlingual phase, but alongside it, a new phase is developing, that of \"idiolingualism\" as a result of mass linguistic customization. In this article, I discuss these phases, paying attention to both their technical and economic contexts, as well as their implications for linguistic diversity online and in wider society. Introduction While much research has focused on language practices online (see, e.g.,","publication_date":{"day":null,"month":null,"year":2019,"errors":{}},"publication_name":"Annual Review of Applied Linguistics"},"translated_abstract":"The focus in this article is on the evolution of language and technology in relation to multilingualism , in particular on how multilingual provision has developed in tandem with the development of the internet and the World Wide Web (WWW). In trying to understand how multilingualism has evolved, it is also necessary to understand how the technical aspects of digital technology as well as the politico-economic dimensions to that technology have changed. Four distinct periods emerge in the development: monolingual-ism, multilingualism, hyperlingualism, and idiolingualism. Monolingualism covers the origins of the internet and later the WWW as monolingual spaces. This was followed by a long period that charts the slow but gradual development of increased language provision and what I am terming \"partial multilingualism.\" Multilingualism expanded substantially, potentially limitlessly, with the development of Web 2.0. This has involved the diversification of online spaces to the point of \"hyperlingualism.\" I argue that we are still in this hyperlingual phase, but alongside it, a new phase is developing, that of \"idiolingualism\" as a result of mass linguistic customization. In this article, I discuss these phases, paying attention to both their technical and economic contexts, as well as their implications for linguistic diversity online and in wider society. Introduction While much research has focused on language practices online (see, e.g.,","internal_url":"https://www.academia.edu/40423508/Multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism","translated_internal_url":"","created_at":"2019-09-23T07:46:10.604-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":60679654,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679654/thumbnails/1.jpg","file_name":"multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism20190923-55447-eoa.pdf","download_url":"https://www.academia.edu/attachments/60679654/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_technology_a_review.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679654/multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism20190923-55447-eoa-libre.pdf?1569250426=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_technology_a_review.pdf\u0026Expires=1733884863\u0026Signature=T20oqGIpJI0WdSR8kXkiCG6XWrKgJHoZUDSYOTNr3Rc3MqGXnf87BV6ZCtbbvTnzZRKjegOgkSIcREN2rAyaE5d4DoYpGVehdFiUc7sQeyF5x7mFZvEYmrg6nFQWaysJTQZYOw-oWZcX9DaFjNL4l~rP6-k4r3d5GaSXoPLWh~S2i9iqwcaWRlIFg4LV0Xaixq0hOmi6dThYJWZ8YWq7i8piC3QzTZatOdMid2Z~pnbG1bp6hcMlkE0c2sLEpOaDpclv7PckQWy7P7Fb7ckhJkrJINqecAPT-80N6wjyrhPiZGiq0d9w2tjFeKdmMdkr-B6yvSSXK-psmx6rO0u0aQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism","translated_slug":"","page_count":16,"language":"en","content_type":"Work","summary":"The focus in this article is on the evolution of language and technology in relation to multilingualism , in particular on how multilingual provision has developed in tandem with the development of the internet and the World Wide Web (WWW). In trying to understand how multilingualism has evolved, it is also necessary to understand how the technical aspects of digital technology as well as the politico-economic dimensions to that technology have changed. Four distinct periods emerge in the development: monolingual-ism, multilingualism, hyperlingualism, and idiolingualism. Monolingualism covers the origins of the internet and later the WWW as monolingual spaces. This was followed by a long period that charts the slow but gradual development of increased language provision and what I am terming \"partial multilingualism.\" Multilingualism expanded substantially, potentially limitlessly, with the development of Web 2.0. This has involved the diversification of online spaces to the point of \"hyperlingualism.\" I argue that we are still in this hyperlingual phase, but alongside it, a new phase is developing, that of \"idiolingualism\" as a result of mass linguistic customization. In this article, I discuss these phases, paying attention to both their technical and economic contexts, as well as their implications for linguistic diversity online and in wider society. Introduction While much research has focused on language practices online (see, e.g.,","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":60679654,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679654/thumbnails/1.jpg","file_name":"multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism20190923-55447-eoa.pdf","download_url":"https://www.academia.edu/attachments/60679654/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_technology_a_review.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679654/multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism20190923-55447-eoa-libre.pdf?1569250426=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_technology_a_review.pdf\u0026Expires=1733884863\u0026Signature=T20oqGIpJI0WdSR8kXkiCG6XWrKgJHoZUDSYOTNr3Rc3MqGXnf87BV6ZCtbbvTnzZRKjegOgkSIcREN2rAyaE5d4DoYpGVehdFiUc7sQeyF5x7mFZvEYmrg6nFQWaysJTQZYOw-oWZcX9DaFjNL4l~rP6-k4r3d5GaSXoPLWh~S2i9iqwcaWRlIFg4LV0Xaixq0hOmi6dThYJWZ8YWq7i8piC3QzTZatOdMid2Z~pnbG1bp6hcMlkE0c2sLEpOaDpclv7PckQWy7P7Fb7ckhJkrJINqecAPT-80N6wjyrhPiZGiq0d9w2tjFeKdmMdkr-B6yvSSXK-psmx6rO0u0aQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":3611,"name":"Digital Technology","url":"https://www.academia.edu/Documents/in/Digital_Technology"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="40423351"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/40423351/THE_LINGUISTIC_BUSINESS_OF_MARKETING"><img alt="Research paper thumbnail of THE LINGUISTIC BUSINESS OF MARKETING" class="work-thumbnail" src="https://attachments.academia-assets.com/60679462/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/40423351/THE_LINGUISTIC_BUSINESS_OF_MARKETING">THE LINGUISTIC BUSINESS OF MARKETING</a></div><div class="wp-workCard_item"><span>The Business of Words: Wordsmiths, Linguists and Other Language workers</span><span>, 2019</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">A concern with language is at the heart of marketing activity and that marketing is in fact an in...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">A concern with language is at the heart of marketing activity and that marketing is in fact an intensely linguistic business.  Marketing is concerned with ‘creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large” (American Marketing Association (2007) in Grundlach and Wilkie 2009: 260), and language is central to these activities. Despite this centrality, however, language is frequently either erased, problematised or simplified in marketing discourse (Kelly-Holmes 2010, Thurlow 2017). This chapter aims to demonstrate how a concern with language (in terms of discourse and how things are said) and languages (in terms of the choices between different languages and varieties) is at the heart of marketing functions and processes. Starting with an overview of the role of language(s) in marketing, I develop the argument around the linguistic business of marketing by illustrating three trends with accompanying case studies: firstly, the fetishization of language in marketing; secondly, the role of language in mass customization; and, finally, the apparent democratization of language work in contemporary marketing.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="6c0506e34278b587f3b9bf3f092ff2f8" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":60679462,"asset_id":40423351,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/60679462/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="40423351"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="40423351"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 40423351; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=40423351]").text(description); $(".js-view-count[data-work-id=40423351]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 40423351; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='40423351']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 40423351, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "6c0506e34278b587f3b9bf3f092ff2f8" } } $('.js-work-strip[data-work-id=40423351]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":40423351,"title":"THE LINGUISTIC BUSINESS OF MARKETING","translated_title":"","metadata":{"abstract":"A concern with language is at the heart of marketing activity and that marketing is in fact an intensely linguistic business. Marketing is concerned with ‘creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large” (American Marketing Association (2007) in Grundlach and Wilkie 2009: 260), and language is central to these activities. Despite this centrality, however, language is frequently either erased, problematised or simplified in marketing discourse (Kelly-Holmes 2010, Thurlow 2017). This chapter aims to demonstrate how a concern with language (in terms of discourse and how things are said) and languages (in terms of the choices between different languages and varieties) is at the heart of marketing functions and processes. Starting with an overview of the role of language(s) in marketing, I develop the argument around the linguistic business of marketing by illustrating three trends with accompanying case studies: firstly, the fetishization of language in marketing; secondly, the role of language in mass customization; and, finally, the apparent democratization of language work in contemporary marketing. ","publication_date":{"day":null,"month":null,"year":2019,"errors":{}},"publication_name":"The Business of Words: Wordsmiths, Linguists and Other Language workers"},"translated_abstract":"A concern with language is at the heart of marketing activity and that marketing is in fact an intensely linguistic business. Marketing is concerned with ‘creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large” (American Marketing Association (2007) in Grundlach and Wilkie 2009: 260), and language is central to these activities. Despite this centrality, however, language is frequently either erased, problematised or simplified in marketing discourse (Kelly-Holmes 2010, Thurlow 2017). This chapter aims to demonstrate how a concern with language (in terms of discourse and how things are said) and languages (in terms of the choices between different languages and varieties) is at the heart of marketing functions and processes. Starting with an overview of the role of language(s) in marketing, I develop the argument around the linguistic business of marketing by illustrating three trends with accompanying case studies: firstly, the fetishization of language in marketing; secondly, the role of language in mass customization; and, finally, the apparent democratization of language work in contemporary marketing. ","internal_url":"https://www.academia.edu/40423351/THE_LINGUISTIC_BUSINESS_OF_MARKETING","translated_internal_url":"","created_at":"2019-09-23T07:29:09.494-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":60679462,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679462/thumbnails/1.jpg","file_name":"Business_of_Words_Chapter20190923-14949-v007wq.pdf","download_url":"https://www.academia.edu/attachments/60679462/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"THE_LINGUISTIC_BUSINESS_OF_MARKETING.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679462/Business_of_Words_Chapter20190923-14949-v007wq-libre.pdf?1569249508=\u0026response-content-disposition=attachment%3B+filename%3DTHE_LINGUISTIC_BUSINESS_OF_MARKETING.pdf\u0026Expires=1733884863\u0026Signature=PYP0jpL4ZV4d3ul3MBhDfET~yTSbj3w5UrJgusuO5Shp1dSCbvGpph9HcOza7slKpWaksoaBRAvcBPi5H~gOmKjaGkZrE7ioL93KcMWC0ZbGBsUlhve2b6XEHeXHn66iIa1RByRxFERnqIaJSIfHuGNDnpJ6wYsSrRlN1N6V5qFiv5TuNZo03BovG7qi52yJkuuGv0RuDbGl6YOBTCLgnRJ0Pg2GTsBizFJbi6cKQwf3DdzxKMMgUp4cvdQgZTzDE5gcZX3niA5kMnS7Q8y1JddsPCx61pJTRMeuchjZDCtDCsCa8897dw52YOkrk6QAd5xEt4satnNb4mn0elpKrw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"THE_LINGUISTIC_BUSINESS_OF_MARKETING","translated_slug":"","page_count":15,"language":"en","content_type":"Work","summary":"A concern with language is at the heart of marketing activity and that marketing is in fact an intensely linguistic business. Marketing is concerned with ‘creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large” (American Marketing Association (2007) in Grundlach and Wilkie 2009: 260), and language is central to these activities. Despite this centrality, however, language is frequently either erased, problematised or simplified in marketing discourse (Kelly-Holmes 2010, Thurlow 2017). This chapter aims to demonstrate how a concern with language (in terms of discourse and how things are said) and languages (in terms of the choices between different languages and varieties) is at the heart of marketing functions and processes. Starting with an overview of the role of language(s) in marketing, I develop the argument around the linguistic business of marketing by illustrating three trends with accompanying case studies: firstly, the fetishization of language in marketing; secondly, the role of language in mass customization; and, finally, the apparent democratization of language work in contemporary marketing. ","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":60679462,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679462/thumbnails/1.jpg","file_name":"Business_of_Words_Chapter20190923-14949-v007wq.pdf","download_url":"https://www.academia.edu/attachments/60679462/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"THE_LINGUISTIC_BUSINESS_OF_MARKETING.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679462/Business_of_Words_Chapter20190923-14949-v007wq-libre.pdf?1569249508=\u0026response-content-disposition=attachment%3B+filename%3DTHE_LINGUISTIC_BUSINESS_OF_MARKETING.pdf\u0026Expires=1733884863\u0026Signature=PYP0jpL4ZV4d3ul3MBhDfET~yTSbj3w5UrJgusuO5Shp1dSCbvGpph9HcOza7slKpWaksoaBRAvcBPi5H~gOmKjaGkZrE7ioL93KcMWC0ZbGBsUlhve2b6XEHeXHn66iIa1RByRxFERnqIaJSIfHuGNDnpJ6wYsSrRlN1N6V5qFiv5TuNZo03BovG7qi52yJkuuGv0RuDbGl6YOBTCLgnRJ0Pg2GTsBizFJbi6cKQwf3DdzxKMMgUp4cvdQgZTzDE5gcZX3niA5kMnS7Q8y1JddsPCx61pJTRMeuchjZDCtDCsCa8897dw52YOkrk6QAd5xEt4satnNb4mn0elpKrw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="40423350"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/40423350/Irish_English_in_intra_and_intercultural_advertising"><img alt="Research paper thumbnail of Irish English in intra-and intercultural advertising" class="work-thumbnail" src="https://attachments.academia-assets.com/60679461/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/40423350/Irish_English_in_intra_and_intercultural_advertising">Irish English in intra-and intercultural advertising</a></div><div class="wp-workCard_item"><span>World Englishes</span><span>, 2019</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Product descriptions are a type of banal, backstage advertising, but they are also a means of giv...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Product descriptions are a type of banal, backstage advertising, but they are also a means of giving consumers additional information about commodities, which in the current consumer culture may be as valuable for identity work and value creation as the commodities themselves. Intercultural advertising may be facilitated or hampered by the discourses and strategies adopted in order to explain the products to consumers outside of the cultural context. Where the product itself is commodified language, the description takes place through language and is also about language. The analysis of product descriptions for t-shirts which feature a type of Irish English, described as 'culchie style' reveals different metapragmatic strategies (standardised translation, metapragmatic discussion, synthetic interaction, metacultural narratives and global juxtaposition) along a continuum from explicit to implicit. It is argued that the former facilitate intercultural marketing and wider circulation more easily than the latter.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="091731bd44135ae499dde51112ea9e85" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":60679461,"asset_id":40423350,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/60679461/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="40423350"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="40423350"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 40423350; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=40423350]").text(description); $(".js-view-count[data-work-id=40423350]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 40423350; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='40423350']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 40423350, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "091731bd44135ae499dde51112ea9e85" } } $('.js-work-strip[data-work-id=40423350]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":40423350,"title":"Irish English in intra-and intercultural advertising","translated_title":"","metadata":{"doi":"10.1111/weng.12426","abstract":"Product descriptions are a type of banal, backstage advertising, but they are also a means of giving consumers additional information about commodities, which in the current consumer culture may be as valuable for identity work and value creation as the commodities themselves. Intercultural advertising may be facilitated or hampered by the discourses and strategies adopted in order to explain the products to consumers outside of the cultural context. Where the product itself is commodified language, the description takes place through language and is also about language. The analysis of product descriptions for t-shirts which feature a type of Irish English, described as 'culchie style' reveals different metapragmatic strategies (standardised translation, metapragmatic discussion, synthetic interaction, metacultural narratives and global juxtaposition) along a continuum from explicit to implicit. It is argued that the former facilitate intercultural marketing and wider circulation more easily than the latter.","publication_date":{"day":null,"month":null,"year":2019,"errors":{}},"publication_name":"World Englishes"},"translated_abstract":"Product descriptions are a type of banal, backstage advertising, but they are also a means of giving consumers additional information about commodities, which in the current consumer culture may be as valuable for identity work and value creation as the commodities themselves. Intercultural advertising may be facilitated or hampered by the discourses and strategies adopted in order to explain the products to consumers outside of the cultural context. Where the product itself is commodified language, the description takes place through language and is also about language. The analysis of product descriptions for t-shirts which feature a type of Irish English, described as 'culchie style' reveals different metapragmatic strategies (standardised translation, metapragmatic discussion, synthetic interaction, metacultural narratives and global juxtaposition) along a continuum from explicit to implicit. It is argued that the former facilitate intercultural marketing and wider circulation more easily than the latter.","internal_url":"https://www.academia.edu/40423350/Irish_English_in_intra_and_intercultural_advertising","translated_internal_url":"","created_at":"2019-09-23T07:29:09.446-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":60679461,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679461/thumbnails/1.jpg","file_name":"Irish__English_in_advertising_world_Englishes20190923-14949-1okfw14.pdf","download_url":"https://www.academia.edu/attachments/60679461/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Irish_English_in_intra_and_intercultural.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679461/Irish__English_in_advertising_world_Englishes20190923-14949-1okfw14-libre.pdf?1569249510=\u0026response-content-disposition=attachment%3B+filename%3DIrish_English_in_intra_and_intercultural.pdf\u0026Expires=1733844461\u0026Signature=gGZ-vxSrEHKmVwXfgFZSIiGIrlffaShMz8LX~slL87k0NxrTKpd-2qFngs5NDVgDwp90CrUt9Vt1mSLiIsn7n~UDeRvGc4F~ct4GhTF55PDFPMbCROTEmSuvdQAZrScbzX6tcd~bip2~Ym1m7WtRIr~MaD6KUrOJzbhYDe8hPeOiINu-UqOfr4uibC2JIzcalngNYTCudAHZZKz8w-dfbS6-4jvduWQJsLbWXH8ca9ZVLXxt44zX5sHXOUd8rghD5cIV3HygKur0iga~x-jTSWQJweDeUvHn7qFEKXN0ymNqMKRbEP3MI6tX6rgwiOK0wfgcnQVjE3VtwISkjxxtlw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Irish_English_in_intra_and_intercultural_advertising","translated_slug":"","page_count":14,"language":"en","content_type":"Work","summary":"Product descriptions are a type of banal, backstage advertising, but they are also a means of giving consumers additional information about commodities, which in the current consumer culture may be as valuable for identity work and value creation as the commodities themselves. Intercultural advertising may be facilitated or hampered by the discourses and strategies adopted in order to explain the products to consumers outside of the cultural context. Where the product itself is commodified language, the description takes place through language and is also about language. The analysis of product descriptions for t-shirts which feature a type of Irish English, described as 'culchie style' reveals different metapragmatic strategies (standardised translation, metapragmatic discussion, synthetic interaction, metacultural narratives and global juxtaposition) along a continuum from explicit to implicit. It is argued that the former facilitate intercultural marketing and wider circulation more easily than the latter.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":60679461,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679461/thumbnails/1.jpg","file_name":"Irish__English_in_advertising_world_Englishes20190923-14949-1okfw14.pdf","download_url":"https://www.academia.edu/attachments/60679461/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Irish_English_in_intra_and_intercultural.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679461/Irish__English_in_advertising_world_Englishes20190923-14949-1okfw14-libre.pdf?1569249510=\u0026response-content-disposition=attachment%3B+filename%3DIrish_English_in_intra_and_intercultural.pdf\u0026Expires=1733844461\u0026Signature=gGZ-vxSrEHKmVwXfgFZSIiGIrlffaShMz8LX~slL87k0NxrTKpd-2qFngs5NDVgDwp90CrUt9Vt1mSLiIsn7n~UDeRvGc4F~ct4GhTF55PDFPMbCROTEmSuvdQAZrScbzX6tcd~bip2~Ym1m7WtRIr~MaD6KUrOJzbhYDe8hPeOiINu-UqOfr4uibC2JIzcalngNYTCudAHZZKz8w-dfbS6-4jvduWQJsLbWXH8ca9ZVLXxt44zX5sHXOUd8rghD5cIV3HygKur0iga~x-jTSWQJweDeUvHn7qFEKXN0ymNqMKRbEP3MI6tX6rgwiOK0wfgcnQVjE3VtwISkjxxtlw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="34468205"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/34468205/Vernacularisation_and_authenticity_in_Irish_radio_advertising"><img alt="Research paper thumbnail of Vernacularisation and authenticity in Irish radio advertising" class="work-thumbnail" src="https://attachments.academia-assets.com/54340433/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/34468205/Vernacularisation_and_authenticity_in_Irish_radio_advertising">Vernacularisation and authenticity in Irish radio advertising</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This article examines the implications of the mediatisation of Irish English vernacular forms in ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study examines whether the media representation of vernaculars in the Irish radio broadcasts facilitates metalinguistic reflexivity and valorises vernacular forms, and also discusses the use of such strategies as 'dialect stylisation' in representing 'authentic' language in such contexts.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="ad9f3ee0a2fabeb6d36134c544453043" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":54340433,"asset_id":34468205,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/54340433/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="34468205"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="34468205"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 34468205; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=34468205]").text(description); $(".js-view-count[data-work-id=34468205]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 34468205; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='34468205']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 34468205, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "ad9f3ee0a2fabeb6d36134c544453043" } } $('.js-work-strip[data-work-id=34468205]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":34468205,"title":"Vernacularisation and authenticity in Irish radio advertising","translated_title":"","metadata":{"abstract":"This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study examines whether the media representation of vernaculars in the Irish radio broadcasts facilitates metalinguistic reflexivity and valorises vernacular forms, and also discusses the use of such strategies as 'dialect stylisation' in representing 'authentic' language in such contexts."},"translated_abstract":"This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study examines whether the media representation of vernaculars in the Irish radio broadcasts facilitates metalinguistic reflexivity and valorises vernacular forms, and also discusses the use of such strategies as 'dialect stylisation' in representing 'authentic' language in such contexts.","internal_url":"https://www.academia.edu/34468205/Vernacularisation_and_authenticity_in_Irish_radio_advertising","translated_internal_url":"","created_at":"2017-09-05T01:29:09.617-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":30211205,"work_id":34468205,"tagging_user_id":4007133,"tagged_user_id":null,"co_author_invite_id":6512013,"email":"j***n@mic.ul.ie","display_order":1,"name":"Joan O'Sullivan","title":"Vernacularisation and authenticity in Irish radio advertising"}],"downloadable_attachments":[{"id":54340433,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/54340433/thumbnails/1.jpg","file_name":"Vernacularisation_and_Authenticity_in_Irish_Radio_Advertising_in_World_Englishes.pdf","download_url":"https://www.academia.edu/attachments/54340433/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Vernacularisation_and_authenticity_in_Ir.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/54340433/Vernacularisation_and_Authenticity_in_Irish_Radio_Advertising_in_World_Englishes-libre.pdf?1504603176=\u0026response-content-disposition=attachment%3B+filename%3DVernacularisation_and_authenticity_in_Ir.pdf\u0026Expires=1733884863\u0026Signature=dz1N-tLJfyxCB6HrYV6crRd-UnoOqCkPKENWwBJhxoLuSw9vxjqno4wi7Fdl9SrlUWLrLsvMdKEgswH~BTOIBSB3qWy8PWnnYCd0ArCKS6JgxT7bzzICPXPx2apd-wB00L5brrPt9kja41AZnIvMaXu-22awBDFYICjGdOfrbL~4Ab2ryeJiTYhXzK0pGnGxJSQj6jsefr2yD8wmkvY3WtloUzqD-s2O9D~VNDLvZdDBv7K77oLVqnPzD6ESbbCT1mKLGSrP7zb1WVA92vVWyPivL7ojgqpctuZpSvoiypjscuzjAzhSJMGqTvfGJorhqIvquQABfOto2LhDWMqCdg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Vernacularisation_and_authenticity_in_Irish_radio_advertising","translated_slug":"","page_count":14,"language":"en","content_type":"Work","summary":"This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study examines whether the media representation of vernaculars in the Irish radio broadcasts facilitates metalinguistic reflexivity and valorises vernacular forms, and also discusses the use of such strategies as 'dialect stylisation' in representing 'authentic' language in such contexts.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":54340433,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/54340433/thumbnails/1.jpg","file_name":"Vernacularisation_and_Authenticity_in_Irish_Radio_Advertising_in_World_Englishes.pdf","download_url":"https://www.academia.edu/attachments/54340433/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Vernacularisation_and_authenticity_in_Ir.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/54340433/Vernacularisation_and_Authenticity_in_Irish_Radio_Advertising_in_World_Englishes-libre.pdf?1504603176=\u0026response-content-disposition=attachment%3B+filename%3DVernacularisation_and_authenticity_in_Ir.pdf\u0026Expires=1733884864\u0026Signature=NeZY0Vsk8HI6vcwTxXweVwmW01urz-VAeByzBGM54osgJTeynMfCFwjsG~Z3gH27MZybDMJw09WeDO-UqvfF0dYqIqy30js41A7BbSfN9qmPsx1oeuOSFIsC2~2AAINluxdNIXqNk5OZQgsCLbOW0HEmGwgB1JDvu8e3GPMsuH0I-tpDdwPLTCy6ni0chfgOdVSoBFjXdiEtm67DeNvRce04acDqRvGIvwzbbRwMS757qLOaiPjjCMoXCTCy5lG7TukbcCS-2bJrTQJJyXvwOEudFlB05iFmhy-~81mCCuWMB8bxDAVRZvxmrAk7r1zAKWaMrdkO6W16CcVd7DNchw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":2525,"name":"Language Variation and Change","url":"https://www.academia.edu/Documents/in/Language_Variation_and_Change"},{"id":29514,"name":"Language and Media Discourses","url":"https://www.academia.edu/Documents/in/Language_and_Media_Discourses"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="34468148"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/34468148/Perspectives_on_Language_Sustainability_in_a_Performance_Era_Discourses_Policies_and_Practices_in_a_Digital_and_Social_Media_Campaign_to_Revitalise_Irish"><img alt="Research paper thumbnail of Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish" class="work-thumbnail" src="https://attachments.academia-assets.com/54340420/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/34468148/Perspectives_on_Language_Sustainability_in_a_Performance_Era_Discourses_Policies_and_Practices_in_a_Digital_and_Social_Media_Campaign_to_Revitalise_Irish">Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/DavidAtkinson">David Atkinson</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguist...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguistics (Rampton 2006, Blommaert 2010). While for many this paradigmatic shift has been a welcome challenge to segregationalist approaches (Mühlhäusler 1996, Makoni and Pennycook 2007) and deficit discourses in relation to multilingualism (Jacquemet 2005, Jaffe 2007), it is not an unproblematic concept for minority language media and language sustainability. For those committed to activism and engagement with policy makers, the current paradigmatic shift, which has been described in terms of a performance era for minority language media (Pietikäinen and Kelly-Holmes 2011), presents particular challenges which have the potential to undermine gains made in previous eras in relation to media rights for minority language speakers. Using the example of a recent multi-media campaign to revitalise Irish, the Bród Club, this paper explores the opportunities and problems presented by the contemporary performance era for minority language media.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="4c7c2f8efce34418b685d6ca3b02e218" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":54340420,"asset_id":34468148,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/54340420/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="34468148"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="34468148"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 34468148; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=34468148]").text(description); $(".js-view-count[data-work-id=34468148]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 34468148; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='34468148']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 34468148, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "4c7c2f8efce34418b685d6ca3b02e218" } } $('.js-work-strip[data-work-id=34468148]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":34468148,"title":"Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish","translated_title":"","metadata":{"abstract":"The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguistics (Rampton 2006, Blommaert 2010). While for many this paradigmatic shift has been a welcome challenge to segregationalist approaches (Mühlhäusler 1996, Makoni and Pennycook 2007) and deficit discourses in relation to multilingualism (Jacquemet 2005, Jaffe 2007), it is not an unproblematic concept for minority language media and language sustainability. For those committed to activism and engagement with policy makers, the current paradigmatic shift, which has been described in terms of a performance era for minority language media (Pietikäinen and Kelly-Holmes 2011), presents particular challenges which have the potential to undermine gains made in previous eras in relation to media rights for minority language speakers. Using the example of a recent multi-media campaign to revitalise Irish, the Bród Club, this paper explores the opportunities and problems presented by the contemporary performance era for minority language media."},"translated_abstract":"The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguistics (Rampton 2006, Blommaert 2010). While for many this paradigmatic shift has been a welcome challenge to segregationalist approaches (Mühlhäusler 1996, Makoni and Pennycook 2007) and deficit discourses in relation to multilingualism (Jacquemet 2005, Jaffe 2007), it is not an unproblematic concept for minority language media and language sustainability. For those committed to activism and engagement with policy makers, the current paradigmatic shift, which has been described in terms of a performance era for minority language media (Pietikäinen and Kelly-Holmes 2011), presents particular challenges which have the potential to undermine gains made in previous eras in relation to media rights for minority language speakers. Using the example of a recent multi-media campaign to revitalise Irish, the Bród Club, this paper explores the opportunities and problems presented by the contemporary performance era for minority language media.","internal_url":"https://www.academia.edu/34468148/Perspectives_on_Language_Sustainability_in_a_Performance_Era_Discourses_Policies_and_Practices_in_a_Digital_and_Social_Media_Campaign_to_Revitalise_Irish","translated_internal_url":"","created_at":"2017-09-05T01:27:12.761-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":30211110,"work_id":34468148,"tagging_user_id":4007133,"tagged_user_id":67965100,"co_author_invite_id":144263,"email":"d***n@gmail.com","affiliation":"University of Limerick","display_order":1,"name":"David Atkinson","title":"Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish"}],"downloadable_attachments":[{"id":54340420,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/54340420/thumbnails/1.jpg","file_name":"Perspectives_on_Language_Sustainability_in_a_Performance_Era.pdf","download_url":"https://www.academia.edu/attachments/54340420/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Perspectives_on_Language_Sustainability.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/54340420/Perspectives_on_Language_Sustainability_in_a_Performance_Era-libre.pdf?1504603179=\u0026response-content-disposition=attachment%3B+filename%3DPerspectives_on_Language_Sustainability.pdf\u0026Expires=1733884864\u0026Signature=NvFADP4H1hHD6eLasbIge0e28DZMKJLE9ZptWmBn5EULrDSoB5QLF7a5C6J2~VXbz5emau8TZLwlb0GoFoN7XV0f61lArk0lzazGQjq2svGaYkxlA6pR06YsWbtSjcxO2pwhBYCRNWSnc9JZO4yFjUGQ-6kZAm~TUgAw1lyIDgrQn5I1iwN2G2xY52iU3ViplQlgLPHox87bDqX8MkU-QND7T~-FMgJg1BfxrB-kQgs3ommMdl1KT6IF1WXazS8Ha8YHTL3-YPHIiyIkQM4gBmP6fCq-HiAvTkACYFY-9o5KRcHm3a3k85x6Mo9VHfCQw7sOmL9hYDrFMFfpBo2hCg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Perspectives_on_Language_Sustainability_in_a_Performance_Era_Discourses_Policies_and_Practices_in_a_Digital_and_Social_Media_Campaign_to_Revitalise_Irish","translated_slug":"","page_count":15,"language":"en","content_type":"Work","summary":"The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguistics (Rampton 2006, Blommaert 2010). While for many this paradigmatic shift has been a welcome challenge to segregationalist approaches (Mühlhäusler 1996, Makoni and Pennycook 2007) and deficit discourses in relation to multilingualism (Jacquemet 2005, Jaffe 2007), it is not an unproblematic concept for minority language media and language sustainability. For those committed to activism and engagement with policy makers, the current paradigmatic shift, which has been described in terms of a performance era for minority language media (Pietikäinen and Kelly-Holmes 2011), presents particular challenges which have the potential to undermine gains made in previous eras in relation to media rights for minority language speakers. Using the example of a recent multi-media campaign to revitalise Irish, the Bród Club, this paper explores the opportunities and problems presented by the contemporary performance era for minority language media.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":54340420,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/54340420/thumbnails/1.jpg","file_name":"Perspectives_on_Language_Sustainability_in_a_Performance_Era.pdf","download_url":"https://www.academia.edu/attachments/54340420/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Perspectives_on_Language_Sustainability.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/54340420/Perspectives_on_Language_Sustainability_in_a_Performance_Era-libre.pdf?1504603179=\u0026response-content-disposition=attachment%3B+filename%3DPerspectives_on_Language_Sustainability.pdf\u0026Expires=1733884864\u0026Signature=NvFADP4H1hHD6eLasbIge0e28DZMKJLE9ZptWmBn5EULrDSoB5QLF7a5C6J2~VXbz5emau8TZLwlb0GoFoN7XV0f61lArk0lzazGQjq2svGaYkxlA6pR06YsWbtSjcxO2pwhBYCRNWSnc9JZO4yFjUGQ-6kZAm~TUgAw1lyIDgrQn5I1iwN2G2xY52iU3ViplQlgLPHox87bDqX8MkU-QND7T~-FMgJg1BfxrB-kQgs3ommMdl1KT6IF1WXazS8Ha8YHTL3-YPHIiyIkQM4gBmP6fCq-HiAvTkACYFY-9o5KRcHm3a3k85x6Mo9VHfCQw7sOmL9hYDrFMFfpBo2hCg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":933,"name":"New Media","url":"https://www.academia.edu/Documents/in/New_Media"},{"id":5034,"name":"Language Planning and Policy","url":"https://www.academia.edu/Documents/in/Language_Planning_and_Policy"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="28723500"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/28723500/Theorising_the_market_in_sociolinguistics_In_Coupland_Nik_Ed_2016_Sociolinguistics_Theoretical_Debates_Cambridge_University_Press_pp_157_172"><img alt="Research paper thumbnail of Theorising the market in sociolinguistics. In Coupland, Nik (Ed.) (2016) Sociolinguistics: Theoretical Debates. Cambridge University Press. pp. 157-172" class="work-thumbnail" src="https://attachments.academia-assets.com/49130828/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/28723500/Theorising_the_market_in_sociolinguistics_In_Coupland_Nik_Ed_2016_Sociolinguistics_Theoretical_Debates_Cambridge_University_Press_pp_157_172">Theorising the market in sociolinguistics. In Coupland, Nik (Ed.) (2016) Sociolinguistics: Theoretical Debates. Cambridge University Press. pp. 157-172</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">More than forty years since it first appeared, it is interesting to speculate about how Labov’s (...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">More than forty years since it first appeared, it is interesting to speculate about how Labov’s (1972) department stores study would be reviewed, received, and perhaps framed in a sociolinguistics journal today. Reading his paper from a contemporary perspective, the three department stores used in the study come across as sites primarily selected for finding and observing socially distinguishable groups interacting in three differently stratified shops. This is, I would argue, in contrast to the current approach which might place the commodification of accent at the heart of the analysis. In this chapter, I would like to explore what has happened in the intervening forty-plus year period, both in sociolinguistics and in society, to transform the market from one of a number of domains of everyday interaction to an overriding concern in contemporary sociolinguistic studies. The chapter starts with a brief overview of the treatment of the market in early sociolinguistic research, using Labov’s study as an illustration to show how markets were treated in much the same way as other domains where sociolinguistic data could be gathered. I then go on to show argue that two main developments challenged this treatment of market domains. The first was Bourdieu’s (1991) conceptualisation of the linguistic market, in which he advocated on the one hand a recognition of the economic foundations of all linguistic exchanges, whilst on the other arguing for the treatment of economic exchanges as just another type of exchange. The second was the development of Critical Discourse Analysis, particularly the British School, led by Norman Fairclough (e.g.1995; 2001), a key objective of which was the unmasking of the pervasiveness of market discourses across society. This period in sociolinguistics can be seen as one in which the domain of the market was put under a critical spotlight, largely in response to increasing marketization of society and neoliberalism in the global political economy. Having reviewed these two developments, the chapter moves on to the current period, in which the market is no longer restricted to a particular domain, but potentially impacts on all aspects of language in society. This corresponds with a societal transition from marketplaces as bounded physical spaces to a concept of the marketised society (Slater and Tonkiss 2000), and an acceptance among social theorists and sociolinguists of the increasing commodification of all aspects of life, including linguistic aspects (see Heller and Duchêne, this volume, Chapter 6).</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="64c6d47146e1bf69b208a85e0aeb541a" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":49130828,"asset_id":28723500,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/49130828/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="28723500"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="28723500"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 28723500; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=28723500]").text(description); $(".js-view-count[data-work-id=28723500]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 28723500; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='28723500']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 28723500, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "64c6d47146e1bf69b208a85e0aeb541a" } } $('.js-work-strip[data-work-id=28723500]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":28723500,"title":"Theorising the market in sociolinguistics. In Coupland, Nik (Ed.) (2016) Sociolinguistics: Theoretical Debates. Cambridge University Press. pp. 157-172","translated_title":"","metadata":{"abstract":"More than forty years since it first appeared, it is interesting to speculate about how Labov’s (1972) department stores study would be reviewed, received, and perhaps framed in a sociolinguistics journal today. Reading his paper from a contemporary perspective, the three department stores used in the study come across as sites primarily selected for finding and observing socially distinguishable groups interacting in three differently stratified shops. This is, I would argue, in contrast to the current approach which might place the commodification of accent at the heart of the analysis. In this chapter, I would like to explore what has happened in the intervening forty-plus year period, both in sociolinguistics and in society, to transform the market from one of a number of domains of everyday interaction to an overriding concern in contemporary sociolinguistic studies. The chapter starts with a brief overview of the treatment of the market in early sociolinguistic research, using Labov’s study as an illustration to show how markets were treated in much the same way as other domains where sociolinguistic data could be gathered. I then go on to show argue that two main developments challenged this treatment of market domains. The first was Bourdieu’s (1991) conceptualisation of the linguistic market, in which he advocated on the one hand a recognition of the economic foundations of all linguistic exchanges, whilst on the other arguing for the treatment of economic exchanges as just another type of exchange. The second was the development of Critical Discourse Analysis, particularly the British School, led by Norman Fairclough (e.g.1995; 2001), a key objective of which was the unmasking of the pervasiveness of market discourses across society. This period in sociolinguistics can be seen as one in which the domain of the market was put under a critical spotlight, largely in response to increasing marketization of society and neoliberalism in the global political economy. Having reviewed these two developments, the chapter moves on to the current period, in which the market is no longer restricted to a particular domain, but potentially impacts on all aspects of language in society. This corresponds with a societal transition from marketplaces as bounded physical spaces to a concept of the marketised society (Slater and Tonkiss 2000), and an acceptance among social theorists and sociolinguists of the increasing commodification of all aspects of life, including linguistic aspects (see Heller and Duchêne, this volume, Chapter 6)."},"translated_abstract":"More than forty years since it first appeared, it is interesting to speculate about how Labov’s (1972) department stores study would be reviewed, received, and perhaps framed in a sociolinguistics journal today. Reading his paper from a contemporary perspective, the three department stores used in the study come across as sites primarily selected for finding and observing socially distinguishable groups interacting in three differently stratified shops. This is, I would argue, in contrast to the current approach which might place the commodification of accent at the heart of the analysis. In this chapter, I would like to explore what has happened in the intervening forty-plus year period, both in sociolinguistics and in society, to transform the market from one of a number of domains of everyday interaction to an overriding concern in contemporary sociolinguistic studies. The chapter starts with a brief overview of the treatment of the market in early sociolinguistic research, using Labov’s study as an illustration to show how markets were treated in much the same way as other domains where sociolinguistic data could be gathered. I then go on to show argue that two main developments challenged this treatment of market domains. The first was Bourdieu’s (1991) conceptualisation of the linguistic market, in which he advocated on the one hand a recognition of the economic foundations of all linguistic exchanges, whilst on the other arguing for the treatment of economic exchanges as just another type of exchange. The second was the development of Critical Discourse Analysis, particularly the British School, led by Norman Fairclough (e.g.1995; 2001), a key objective of which was the unmasking of the pervasiveness of market discourses across society. This period in sociolinguistics can be seen as one in which the domain of the market was put under a critical spotlight, largely in response to increasing marketization of society and neoliberalism in the global political economy. Having reviewed these two developments, the chapter moves on to the current period, in which the market is no longer restricted to a particular domain, but potentially impacts on all aspects of language in society. This corresponds with a societal transition from marketplaces as bounded physical spaces to a concept of the marketised society (Slater and Tonkiss 2000), and an acceptance among social theorists and sociolinguists of the increasing commodification of all aspects of life, including linguistic aspects (see Heller and Duchêne, this volume, Chapter 6).","internal_url":"https://www.academia.edu/28723500/Theorising_the_market_in_sociolinguistics_In_Coupland_Nik_Ed_2016_Sociolinguistics_Theoretical_Debates_Cambridge_University_Press_pp_157_172","translated_internal_url":"","created_at":"2016-09-26T07:38:13.359-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":49130828,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/49130828/thumbnails/1.jpg","file_name":"Chapter_7_Theorizing_the_market_in_sociolinguistics.pdf","download_url":"https://www.academia.edu/attachments/49130828/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Theorising_the_market_in_sociolinguistic.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/49130828/Chapter_7_Theorizing_the_market_in_sociolinguistics-libre.pdf?1474901120=\u0026response-content-disposition=attachment%3B+filename%3DTheorising_the_market_in_sociolinguistic.pdf\u0026Expires=1733884864\u0026Signature=NWT2JI-xH0SOAHZN~oZvFnJXAji8NE0s1udLG4olE2YCGfF8eyHtsLZsBg01aJTZfMolskdgWxVN-5~0K08Je51WC-0aHvLQoUrHiLgG7LdMRF2qnfF1DOX8~Fvv~KS0~6n9x7ONhVsSYwvsUsyjXQ0pZ4TDi6Q9tAZnJ5evY8ydmpYmNMxnW7vrnGhl1FNj66y2uad5qK4eOGTr5UZ90eZmHhHmonK5~1s2Ux~xBuC-S91u7vajiZrRtr2SECM1EFF-fYt5x7e6kOMqL0JrWj1D9UWFUQwk2wYOO6iz7qlSVOp9ztBZwg95VRnzCKU76V4KSKtITO4nQ0nuLLZ5ng__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Theorising_the_market_in_sociolinguistics_In_Coupland_Nik_Ed_2016_Sociolinguistics_Theoretical_Debates_Cambridge_University_Press_pp_157_172","translated_slug":"","page_count":16,"language":"en","content_type":"Work","summary":"More than forty years since it first appeared, it is interesting to speculate about how Labov’s (1972) department stores study would be reviewed, received, and perhaps framed in a sociolinguistics journal today. Reading his paper from a contemporary perspective, the three department stores used in the study come across as sites primarily selected for finding and observing socially distinguishable groups interacting in three differently stratified shops. This is, I would argue, in contrast to the current approach which might place the commodification of accent at the heart of the analysis. In this chapter, I would like to explore what has happened in the intervening forty-plus year period, both in sociolinguistics and in society, to transform the market from one of a number of domains of everyday interaction to an overriding concern in contemporary sociolinguistic studies. The chapter starts with a brief overview of the treatment of the market in early sociolinguistic research, using Labov’s study as an illustration to show how markets were treated in much the same way as other domains where sociolinguistic data could be gathered. I then go on to show argue that two main developments challenged this treatment of market domains. The first was Bourdieu’s (1991) conceptualisation of the linguistic market, in which he advocated on the one hand a recognition of the economic foundations of all linguistic exchanges, whilst on the other arguing for the treatment of economic exchanges as just another type of exchange. The second was the development of Critical Discourse Analysis, particularly the British School, led by Norman Fairclough (e.g.1995; 2001), a key objective of which was the unmasking of the pervasiveness of market discourses across society. This period in sociolinguistics can be seen as one in which the domain of the market was put under a critical spotlight, largely in response to increasing marketization of society and neoliberalism in the global political economy. Having reviewed these two developments, the chapter moves on to the current period, in which the market is no longer restricted to a particular domain, but potentially impacts on all aspects of language in society. This corresponds with a societal transition from marketplaces as bounded physical spaces to a concept of the marketised society (Slater and Tonkiss 2000), and an acceptance among social theorists and sociolinguists of the increasing commodification of all aspects of life, including linguistic aspects (see Heller and Duchêne, this volume, Chapter 6).","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":49130828,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/49130828/thumbnails/1.jpg","file_name":"Chapter_7_Theorizing_the_market_in_sociolinguistics.pdf","download_url":"https://www.academia.edu/attachments/49130828/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Theorising_the_market_in_sociolinguistic.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/49130828/Chapter_7_Theorizing_the_market_in_sociolinguistics-libre.pdf?1474901120=\u0026response-content-disposition=attachment%3B+filename%3DTheorising_the_market_in_sociolinguistic.pdf\u0026Expires=1733884864\u0026Signature=NWT2JI-xH0SOAHZN~oZvFnJXAji8NE0s1udLG4olE2YCGfF8eyHtsLZsBg01aJTZfMolskdgWxVN-5~0K08Je51WC-0aHvLQoUrHiLgG7LdMRF2qnfF1DOX8~Fvv~KS0~6n9x7ONhVsSYwvsUsyjXQ0pZ4TDi6Q9tAZnJ5evY8ydmpYmNMxnW7vrnGhl1FNj66y2uad5qK4eOGTr5UZ90eZmHhHmonK5~1s2Ux~xBuC-S91u7vajiZrRtr2SECM1EFF-fYt5x7e6kOMqL0JrWj1D9UWFUQwk2wYOO6iz7qlSVOp9ztBZwg95VRnzCKU76V4KSKtITO4nQ0nuLLZ5ng__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":107322,"name":"Commodification","url":"https://www.academia.edu/Documents/in/Commodification"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="17214186"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/17214186/Digital_Advertising"><img alt="Research paper thumbnail of Digital Advertising" class="work-thumbnail" src="https://attachments.academia-assets.com/39372786/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/17214186/Digital_Advertising">Digital Advertising</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Advertising was originally conceived as a one-to-many, primarily verbal/textual mode of communica...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Advertising was originally conceived as a one-to-many, primarily verbal/textual mode of communication. As web-based advertising evolved, it tended to retain these features; however, a number of developments have created parallel and powerful trends in digital marketing communication. The first is the evolution of Web 2.0, characterised by user-generated content, peer-to-peer communication and interactivity, which has, on the one hand, forced advertisers to consider the interactive dimensions of their communication, and, on the other, enabled consumers to create texts about products, which are outside of the control of the advertiser. Consumers are thus in a powerful position to recommend products through electronic word of mouth (‘eWOM’), which can either reinforce or undermine the marketer’s message. The second development is the evolution of the concept of the ‘working consumer’ who co-creates value for brands and products; this, too, involves a loss of control on the part of the advertiser as communicator, since the consumer can also devalue a product or brand or subvert message content through remediation and comment. The final dimension is the increasing role of ‘personalisation’ in web-based advertising and marketing, which allows for customised and localised offerings to be made to consumers on an individual or one-to-one basis. Following an introduction to digital advertising and a brief history of its evolution, these key factors and trends will be discussed in terms of current research and illustrative examples, and methodological approaches for exploring and investigating advertising and digital communication will also be addressed.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="dddfa210b206ce0f0c86155d5a1aeb1d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":39372786,"asset_id":17214186,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/39372786/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="17214186"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="17214186"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 17214186; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=17214186]").text(description); $(".js-view-count[data-work-id=17214186]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 17214186; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='17214186']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 17214186, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "dddfa210b206ce0f0c86155d5a1aeb1d" } } $('.js-work-strip[data-work-id=17214186]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":17214186,"title":"Digital Advertising","translated_title":"","metadata":{"abstract":"Advertising was originally conceived as a one-to-many, primarily verbal/textual mode of communication. As web-based advertising evolved, it tended to retain these features; however, a number of developments have created parallel and powerful trends in digital marketing communication. The first is the evolution of Web 2.0, characterised by user-generated content, peer-to-peer communication and interactivity, which has, on the one hand, forced advertisers to consider the interactive dimensions of their communication, and, on the other, enabled consumers to create texts about products, which are outside of the control of the advertiser. Consumers are thus in a powerful position to recommend products through electronic word of mouth (‘eWOM’), which can either reinforce or undermine the marketer’s message. The second development is the evolution of the concept of the ‘working consumer’ who co-creates value for brands and products; this, too, involves a loss of control on the part of the advertiser as communicator, since the consumer can also devalue a product or brand or subvert message content through remediation and comment. The final dimension is the increasing role of ‘personalisation’ in web-based advertising and marketing, which allows for customised and localised offerings to be made to consumers on an individual or one-to-one basis. Following an introduction to digital advertising and a brief history of its evolution, these key factors and trends will be discussed in terms of current research and illustrative examples, and methodological approaches for exploring and investigating advertising and digital communication will also be addressed."},"translated_abstract":"Advertising was originally conceived as a one-to-many, primarily verbal/textual mode of communication. As web-based advertising evolved, it tended to retain these features; however, a number of developments have created parallel and powerful trends in digital marketing communication. The first is the evolution of Web 2.0, characterised by user-generated content, peer-to-peer communication and interactivity, which has, on the one hand, forced advertisers to consider the interactive dimensions of their communication, and, on the other, enabled consumers to create texts about products, which are outside of the control of the advertiser. Consumers are thus in a powerful position to recommend products through electronic word of mouth (‘eWOM’), which can either reinforce or undermine the marketer’s message. The second development is the evolution of the concept of the ‘working consumer’ who co-creates value for brands and products; this, too, involves a loss of control on the part of the advertiser as communicator, since the consumer can also devalue a product or brand or subvert message content through remediation and comment. The final dimension is the increasing role of ‘personalisation’ in web-based advertising and marketing, which allows for customised and localised offerings to be made to consumers on an individual or one-to-one basis. Following an introduction to digital advertising and a brief history of its evolution, these key factors and trends will be discussed in terms of current research and illustrative examples, and methodological approaches for exploring and investigating advertising and digital communication will also be addressed.","internal_url":"https://www.academia.edu/17214186/Digital_Advertising","translated_internal_url":"","created_at":"2015-10-23T07:52:49.764-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":39372786,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/39372786/thumbnails/1.jpg","file_name":"RH_of_Language_and_Digital_Communication_Chapter_13.pdf","download_url":"https://www.academia.edu/attachments/39372786/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Digital_Advertising.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/39372786/RH_of_Language_and_Digital_Communication_Chapter_13-libre.pdf?1445611886=\u0026response-content-disposition=attachment%3B+filename%3DDigital_Advertising.pdf\u0026Expires=1733884864\u0026Signature=BrMl6TLugcNuWvnW6DTYHCRFurkZJ6wCmaLpnzkI1yWq0H4oXykpzLjwcge0LuCuKekEf3eO8ZlAjIXuE~VSMtAamkheIGcMgmmnfywpkZlRIPDDw8ac0fbFF3LMlpT5SwiDZBx56DKbRvcDIv9n76g-AVSu3VzWzIOJA95TwvLg48VIkYZCDrKBsUSUTXbeRoel4loKeac23UV4ipslkNp1yLwhnK6CpS4pT5c4s0casmWrzQ6uu2wIeuylznj7LQqpHQ-Bo3rTCpkCxA~pGgBzF7QQIjMj41s--M82wH9UlBRPmognhDnUuE0LXXv2no~G~YlIG9V231dYjLTsng__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Digital_Advertising","translated_slug":"","page_count":14,"language":"en","content_type":"Work","summary":"Advertising was originally conceived as a one-to-many, primarily verbal/textual mode of communication. As web-based advertising evolved, it tended to retain these features; however, a number of developments have created parallel and powerful trends in digital marketing communication. The first is the evolution of Web 2.0, characterised by user-generated content, peer-to-peer communication and interactivity, which has, on the one hand, forced advertisers to consider the interactive dimensions of their communication, and, on the other, enabled consumers to create texts about products, which are outside of the control of the advertiser. Consumers are thus in a powerful position to recommend products through electronic word of mouth (‘eWOM’), which can either reinforce or undermine the marketer’s message. The second development is the evolution of the concept of the ‘working consumer’ who co-creates value for brands and products; this, too, involves a loss of control on the part of the advertiser as communicator, since the consumer can also devalue a product or brand or subvert message content through remediation and comment. The final dimension is the increasing role of ‘personalisation’ in web-based advertising and marketing, which allows for customised and localised offerings to be made to consumers on an individual or one-to-one basis. Following an introduction to digital advertising and a brief history of its evolution, these key factors and trends will be discussed in terms of current research and illustrative examples, and methodological approaches for exploring and investigating advertising and digital communication will also be addressed.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":39372786,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/39372786/thumbnails/1.jpg","file_name":"RH_of_Language_and_Digital_Communication_Chapter_13.pdf","download_url":"https://www.academia.edu/attachments/39372786/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Digital_Advertising.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/39372786/RH_of_Language_and_Digital_Communication_Chapter_13-libre.pdf?1445611886=\u0026response-content-disposition=attachment%3B+filename%3DDigital_Advertising.pdf\u0026Expires=1733884864\u0026Signature=BrMl6TLugcNuWvnW6DTYHCRFurkZJ6wCmaLpnzkI1yWq0H4oXykpzLjwcge0LuCuKekEf3eO8ZlAjIXuE~VSMtAamkheIGcMgmmnfywpkZlRIPDDw8ac0fbFF3LMlpT5SwiDZBx56DKbRvcDIv9n76g-AVSu3VzWzIOJA95TwvLg48VIkYZCDrKBsUSUTXbeRoel4loKeac23UV4ipslkNp1yLwhnK6CpS4pT5c4s0casmWrzQ6uu2wIeuylznj7LQqpHQ-Bo3rTCpkCxA~pGgBzF7QQIjMj41s--M82wH9UlBRPmognhDnUuE0LXXv2no~G~YlIG9V231dYjLTsng__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2869,"name":"Digital Media","url":"https://www.academia.edu/Documents/in/Digital_Media"},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising"},{"id":5401,"name":"Computer-Mediated Communication","url":"https://www.academia.edu/Documents/in/Computer-Mediated_Communication"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="15571297"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/15571297/Anayzing_Language_Policies_in_New_Media"><img alt="Research paper thumbnail of Anayzing Language Policies in New Media" class="work-thumbnail" src="https://attachments.academia-assets.com/38724018/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/15571297/Anayzing_Language_Policies_in_New_Media">Anayzing Language Policies in New Media</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">New media, and in particular the World Wide Web, are a non‐traditional domain for the study of la...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">New media, and in particular the World Wide Web, are a non‐traditional domain for the study of language policy and language planning. However, the World Wide Web is a major site of linguistic practice and, I would argue, policy, which remains, to a large extent, untouched by the normal tools of LPP. In theory, individuals, institutions,and corporations are free to do what they want in borderless cyberspace, paying little<br />attention to the, generally, territorially anchored regulations of language policy and planning and associated institutions. What is interesting, however, is that in general such actors do not just do as they wish and do appear to be still guided by many of the same norms that are at play in offline contexts. New media enable the development of online speech communities, which, of necessity, incorporate not just practices, but also shared norms and beliefs in relation to those practices, following Spolsky’s (2004) definition. The investigation of language policy in new media contexts thus contributes a new and important dimension to a comprehensive understanding of language policy and language planning as it focuses on non‐traditional actors and non‐traditional domains, which are generally free from established regulatory frameworks and national borders. In this chapter, we will look at how to investigate language policy in new media environments, highlighting a number of possible research directions, both on the “monologic” and “dialogic” Web.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="e7f4a7f5258ad3e6dc4137fc84558fef" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":38724018,"asset_id":15571297,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/38724018/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="15571297"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="15571297"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 15571297; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=15571297]").text(description); $(".js-view-count[data-work-id=15571297]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 15571297; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='15571297']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 15571297, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "e7f4a7f5258ad3e6dc4137fc84558fef" } } $('.js-work-strip[data-work-id=15571297]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":15571297,"title":"Anayzing Language Policies in New Media","translated_title":"","metadata":{"abstract":"New media, and in particular the World Wide Web, are a non‐traditional domain for the study of language policy and language planning. However, the World Wide Web is a major site of linguistic practice and, I would argue, policy, which remains, to a large extent, untouched by the normal tools of LPP. In theory, individuals, institutions,and corporations are free to do what they want in borderless cyberspace, paying little\nattention to the, generally, territorially anchored regulations of language policy and planning and associated institutions. What is interesting, however, is that in general such actors do not just do as they wish and do appear to be still guided by many of the same norms that are at play in offline contexts. New media enable the development of online speech communities, which, of necessity, incorporate not just practices, but also shared norms and beliefs in relation to those practices, following Spolsky’s (2004) definition. The investigation of language policy in new media contexts thus contributes a new and important dimension to a comprehensive understanding of language policy and language planning as it focuses on non‐traditional actors and non‐traditional domains, which are generally free from established regulatory frameworks and national borders. In this chapter, we will look at how to investigate language policy in new media environments, highlighting a number of possible research directions, both on the “monologic” and “dialogic” Web."},"translated_abstract":"New media, and in particular the World Wide Web, are a non‐traditional domain for the study of language policy and language planning. However, the World Wide Web is a major site of linguistic practice and, I would argue, policy, which remains, to a large extent, untouched by the normal tools of LPP. In theory, individuals, institutions,and corporations are free to do what they want in borderless cyberspace, paying little\nattention to the, generally, territorially anchored regulations of language policy and planning and associated institutions. What is interesting, however, is that in general such actors do not just do as they wish and do appear to be still guided by many of the same norms that are at play in offline contexts. New media enable the development of online speech communities, which, of necessity, incorporate not just practices, but also shared norms and beliefs in relation to those practices, following Spolsky’s (2004) definition. The investigation of language policy in new media contexts thus contributes a new and important dimension to a comprehensive understanding of language policy and language planning as it focuses on non‐traditional actors and non‐traditional domains, which are generally free from established regulatory frameworks and national borders. In this chapter, we will look at how to investigate language policy in new media environments, highlighting a number of possible research directions, both on the “monologic” and “dialogic” Web.","internal_url":"https://www.academia.edu/15571297/Anayzing_Language_Policies_in_New_Media","translated_internal_url":"","created_at":"2015-09-10T03:24:44.182-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":38724018,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38724018/thumbnails/1.jpg","file_name":"Analyzing_Language_Policies_in_New_Media.pdf","download_url":"https://www.academia.edu/attachments/38724018/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Anayzing_Language_Policies_in_New_Media.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38724018/Analyzing_Language_Policies_in_New_Media-libre.pdf?1441880437=\u0026response-content-disposition=attachment%3B+filename%3DAnayzing_Language_Policies_in_New_Media.pdf\u0026Expires=1733884864\u0026Signature=CL3-9~nklSP4j1KYf~Qjaw9iBn9Njuk7a4PMHajqXttcq-zTIZhD7dcWlecuD4jO6NrulV3PaGJ1~NuNjo47G8fIGVMrNRoIjVSrhUpBgOnerSgcgPwNei7cfOK37UCF3qqFahhiUXjrs1T39w7u5KdI9~ooKn0cwnnnsxIX5mayU3Shg9LaQc-ryqsQReKVI2fUHdjmHe20Zf2uI~6soFRWM9mhCXhtE9t-hyYVyUGEhiVF3WTSkZbBsgEKPIJzzb4kGPrWJ~AzkVrTMIttakpe2~OY5SvDWuWD6JAU906vbDBsnxN1Gpl17B30XcKo8V5~3NntsPdBXg9GK8Xrjw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Anayzing_Language_Policies_in_New_Media","translated_slug":"","page_count":10,"language":"en","content_type":"Work","summary":"New media, and in particular the World Wide Web, are a non‐traditional domain for the study of language policy and language planning. However, the World Wide Web is a major site of linguistic practice and, I would argue, policy, which remains, to a large extent, untouched by the normal tools of LPP. In theory, individuals, institutions,and corporations are free to do what they want in borderless cyberspace, paying little\nattention to the, generally, territorially anchored regulations of language policy and planning and associated institutions. What is interesting, however, is that in general such actors do not just do as they wish and do appear to be still guided by many of the same norms that are at play in offline contexts. New media enable the development of online speech communities, which, of necessity, incorporate not just practices, but also shared norms and beliefs in relation to those practices, following Spolsky’s (2004) definition. The investigation of language policy in new media contexts thus contributes a new and important dimension to a comprehensive understanding of language policy and language planning as it focuses on non‐traditional actors and non‐traditional domains, which are generally free from established regulatory frameworks and national borders. In this chapter, we will look at how to investigate language policy in new media environments, highlighting a number of possible research directions, both on the “monologic” and “dialogic” Web.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":38724018,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38724018/thumbnails/1.jpg","file_name":"Analyzing_Language_Policies_in_New_Media.pdf","download_url":"https://www.academia.edu/attachments/38724018/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Anayzing_Language_Policies_in_New_Media.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38724018/Analyzing_Language_Policies_in_New_Media-libre.pdf?1441880437=\u0026response-content-disposition=attachment%3B+filename%3DAnayzing_Language_Policies_in_New_Media.pdf\u0026Expires=1733884864\u0026Signature=CL3-9~nklSP4j1KYf~Qjaw9iBn9Njuk7a4PMHajqXttcq-zTIZhD7dcWlecuD4jO6NrulV3PaGJ1~NuNjo47G8fIGVMrNRoIjVSrhUpBgOnerSgcgPwNei7cfOK37UCF3qqFahhiUXjrs1T39w7u5KdI9~ooKn0cwnnnsxIX5mayU3Shg9LaQc-ryqsQReKVI2fUHdjmHe20Zf2uI~6soFRWM9mhCXhtE9t-hyYVyUGEhiVF3WTSkZbBsgEKPIJzzb4kGPrWJ~AzkVrTMIttakpe2~OY5SvDWuWD6JAU906vbDBsnxN1Gpl17B30XcKo8V5~3NntsPdBXg9GK8Xrjw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":933,"name":"New Media","url":"https://www.academia.edu/Documents/in/New_Media"},{"id":5034,"name":"Language Planning and Policy","url":"https://www.academia.edu/Documents/in/Language_Planning_and_Policy"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="13888460"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/13888460/Language_A_Challenging_Resource_in_a_Museum_of_S%C3%A1mi_Culture"><img alt="Research paper thumbnail of Language: A Challenging Resource in a Museum of Sámi Culture" class="work-thumbnail" src="https://attachments.academia-assets.com/38151964/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/13888460/Language_A_Challenging_Resource_in_a_Museum_of_S%C3%A1mi_Culture">Language: A Challenging Resource in a Museum of Sámi Culture</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Choices made around using language in museums can either reinforce or challenge existing common s...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Choices made around using language in museums can either reinforce or challenge existing common sense language regimes and cultural hegemonies. The issues around linguistic choices are particularly pronounced for a museum of indigenous culture in a multilingual minority language community. Using the case of the Siida, the National Museum of the Finnish Sámi, located in Inari, in Finnish Sámiland, we explore some of the issues involved in using language in the museum. Based on a linguistic landscape analysis, we identify three main functions of language in the museum: managing and controlling visitors; narrating and explaining content and being displayed as content/exhibit. We discuss these functions in the context of the Siida Museum and also explore the associated challenges and opportunities. Our analysis shows how the language choices made by museums in relation to all three functions can present an opportunity to challenge existing language hegemonies and inequalities.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="878837a78061a56b760d32384977c741" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":38151964,"asset_id":13888460,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/38151964/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="13888460"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="13888460"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 13888460; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=13888460]").text(description); $(".js-view-count[data-work-id=13888460]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 13888460; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='13888460']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 13888460, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "878837a78061a56b760d32384977c741" } } $('.js-work-strip[data-work-id=13888460]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":13888460,"title":"Language: A Challenging Resource in a Museum of Sámi Culture","translated_title":"","metadata":{"abstract":"Choices made around using language in museums can either reinforce or challenge existing common sense language regimes and cultural hegemonies. The issues around linguistic choices are particularly pronounced for a museum of indigenous culture in a multilingual minority language community. Using the case of the Siida, the National Museum of the Finnish Sámi, located in Inari, in Finnish Sámiland, we explore some of the issues involved in using language in the museum. Based on a linguistic landscape analysis, we identify three main functions of language in the museum: managing and controlling visitors; narrating and explaining content and being displayed as content/exhibit. We discuss these functions in the context of the Siida Museum and also explore the associated challenges and opportunities. Our analysis shows how the language choices made by museums in relation to all three functions can present an opportunity to challenge existing language hegemonies and inequalities."},"translated_abstract":"Choices made around using language in museums can either reinforce or challenge existing common sense language regimes and cultural hegemonies. The issues around linguistic choices are particularly pronounced for a museum of indigenous culture in a multilingual minority language community. Using the case of the Siida, the National Museum of the Finnish Sámi, located in Inari, in Finnish Sámiland, we explore some of the issues involved in using language in the museum. Based on a linguistic landscape analysis, we identify three main functions of language in the museum: managing and controlling visitors; narrating and explaining content and being displayed as content/exhibit. We discuss these functions in the context of the Siida Museum and also explore the associated challenges and opportunities. Our analysis shows how the language choices made by museums in relation to all three functions can present an opportunity to challenge existing language hegemonies and inequalities.","internal_url":"https://www.academia.edu/13888460/Language_A_Challenging_Resource_in_a_Museum_of_S%C3%A1mi_Culture","translated_internal_url":"","created_at":"2015-07-10T07:51:31.756-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":2820127,"work_id":13888460,"tagging_user_id":4007133,"tagged_user_id":337280,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":-1,"name":"Sari Pietikäinen","title":"Language: A Challenging Resource in a Museum of Sámi Culture"}],"downloadable_attachments":[{"id":38151964,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38151964/thumbnails/1.jpg","file_name":"Language_a_challenging_resource_in_a_museum_of_Sami_culture.pdf","download_url":"https://www.academia.edu/attachments/38151964/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Language_A_Challenging_Resource_in_a_Mus.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38151964/Language_a_challenging_resource_in_a_museum_of_Sami_culture-libre.pdf?1436541736=\u0026response-content-disposition=attachment%3B+filename%3DLanguage_A_Challenging_Resource_in_a_Mus.pdf\u0026Expires=1733884864\u0026Signature=E21BQSwBDcQ3YDieaeDgmlVNp0iEvBTkTNVl~JjFw2vm7114RBAzJllN2tRmpKBAI8aPVP-qzLhPtgE56Ts4lMtjfnB90~kPpooNxtTw93BOWX6kMgjiqj8FlQ54AVxn7H7BorIDQ2ay3wuao~6I05PdVM1NcBsHPr9og~ISOZy3TdOnfYYR4XZd96Wp2XnKPY3hCF1XyAF43fSFlg2ZArxQdZ-GLmrWqnmyHlO1ggkUiSvA3cbW~RCmttKKGkigrjpJbpbiDFFQbAAE00WAZZuVtz0oST1S8LINkKChsqIHd08u-3mHIdmkvoib0WVnhUpnGsDFSOYGUE7GtYJKJg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Language_A_Challenging_Resource_in_a_Museum_of_Sámi_Culture","translated_slug":"","page_count":20,"language":"en","content_type":"Work","summary":"Choices made around using language in museums can either reinforce or challenge existing common sense language regimes and cultural hegemonies. The issues around linguistic choices are particularly pronounced for a museum of indigenous culture in a multilingual minority language community. Using the case of the Siida, the National Museum of the Finnish Sámi, located in Inari, in Finnish Sámiland, we explore some of the issues involved in using language in the museum. Based on a linguistic landscape analysis, we identify three main functions of language in the museum: managing and controlling visitors; narrating and explaining content and being displayed as content/exhibit. We discuss these functions in the context of the Siida Museum and also explore the associated challenges and opportunities. Our analysis shows how the language choices made by museums in relation to all three functions can present an opportunity to challenge existing language hegemonies and inequalities.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":38151964,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38151964/thumbnails/1.jpg","file_name":"Language_a_challenging_resource_in_a_museum_of_Sami_culture.pdf","download_url":"https://www.academia.edu/attachments/38151964/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Language_A_Challenging_Resource_in_a_Mus.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38151964/Language_a_challenging_resource_in_a_museum_of_Sami_culture-libre.pdf?1436541736=\u0026response-content-disposition=attachment%3B+filename%3DLanguage_A_Challenging_Resource_in_a_Mus.pdf\u0026Expires=1733884864\u0026Signature=E21BQSwBDcQ3YDieaeDgmlVNp0iEvBTkTNVl~JjFw2vm7114RBAzJllN2tRmpKBAI8aPVP-qzLhPtgE56Ts4lMtjfnB90~kPpooNxtTw93BOWX6kMgjiqj8FlQ54AVxn7H7BorIDQ2ay3wuao~6I05PdVM1NcBsHPr9og~ISOZy3TdOnfYYR4XZd96Wp2XnKPY3hCF1XyAF43fSFlg2ZArxQdZ-GLmrWqnmyHlO1ggkUiSvA3cbW~RCmttKKGkigrjpJbpbiDFFQbAAE00WAZZuVtz0oST1S8LINkKChsqIHd08u-3mHIdmkvoib0WVnhUpnGsDFSOYGUE7GtYJKJg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":909,"name":"Tourism Studies","url":"https://www.academia.edu/Documents/in/Tourism_Studies"},{"id":1657,"name":"Museum Studies","url":"https://www.academia.edu/Documents/in/Museum_Studies"},{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"}],"urls":[{"id":4959142,"url":"http://www.tandfonline.com/eprint/kSR82hrX3HjQem9RTURD/full"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="13586361"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/13586361/Introduction_to_Mainstreaming_the_Periphery_in_Sociolinguistics"><img alt="Research paper thumbnail of Introduction to 'Mainstreaming the Periphery in Sociolinguistics'." class="work-thumbnail" src="https://attachments.academia-assets.com/38081339/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/13586361/Introduction_to_Mainstreaming_the_Periphery_in_Sociolinguistics">Introduction to 'Mainstreaming the Periphery in Sociolinguistics'.</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This is the introductory presentation for the invited panel on 'Mainstreaming the Periphery in So...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This is the introductory presentation for the invited panel on 'Mainstreaming the Periphery in Sociolinguistics', Sociolinguistics of Globalization, Hong Kong, 3-6 June 2015.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="04ed909e4b89225043befe71a082d831" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":38081339,"asset_id":13586361,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/38081339/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="13586361"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="13586361"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 13586361; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=13586361]").text(description); $(".js-view-count[data-work-id=13586361]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 13586361; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='13586361']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 13586361, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "04ed909e4b89225043befe71a082d831" } } $('.js-work-strip[data-work-id=13586361]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":13586361,"title":"Introduction to 'Mainstreaming the Periphery in Sociolinguistics'.","translated_title":"","metadata":{"abstract":"This is the introductory presentation for the invited panel on 'Mainstreaming the Periphery in Sociolinguistics', Sociolinguistics of Globalization, Hong Kong, 3-6 June 2015. ","ai_title_tag":"Mainstreaming the Periphery in Sociolinguistics Overview"},"translated_abstract":"This is the introductory presentation for the invited panel on 'Mainstreaming the Periphery in Sociolinguistics', Sociolinguistics of Globalization, Hong Kong, 3-6 June 2015. ","internal_url":"https://www.academia.edu/13586361/Introduction_to_Mainstreaming_the_Periphery_in_Sociolinguistics","translated_internal_url":"","created_at":"2015-07-03T06:42:40.155-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":2162854,"work_id":13586361,"tagging_user_id":4007133,"tagged_user_id":337280,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":0,"name":"Sari Pietikäinen","title":"Introduction to 'Mainstreaming the Periphery in Sociolinguistics'."}],"downloadable_attachments":[{"id":38081339,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38081339/thumbnails/1.jpg","file_name":"Introduction_-_Mainstreaming_the_Periphery_in_Sociolinguistics_Panel.pdf","download_url":"https://www.academia.edu/attachments/38081339/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Introduction_to_Mainstreaming_the_Periph.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38081339/Introduction_-_Mainstreaming_the_Periphery_in_Sociolinguistics_Panel-libre.pdf?1435931195=\u0026response-content-disposition=attachment%3B+filename%3DIntroduction_to_Mainstreaming_the_Periph.pdf\u0026Expires=1733884864\u0026Signature=SbB4JsO5OeqiLwr1pO0mV~EiMhjc80FsjSzFBfYDoOG6EqV30CItEXorWBhTCclbiYjkiatEeyDU0XOrvzzAsqZgLjdG-FPwPSnY7jijcIjd-DTNCSpZdbK5ckyWKHMCWvXrJHeiw25a6KTkE3o8eCv34RwwHqOVgiJvsU8U6UeMYKHIjSVXt6N7wuqiLoOR4pR4LjgU3Q~eEcaax-1oyg75LEuz7DUald8HEBAExasT5oeNr4xyh6gY0AIAuNbsHyugdrPwmh4ieawxm3xmmtT7KKvq4B93ZmpQwLaYVZ~xiHjLdpUai0X2MF8Q~xu5SZGue-Fq0l1tEUl2a2SFEA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Introduction_to_Mainstreaming_the_Periphery_in_Sociolinguistics","translated_slug":"","page_count":22,"language":"en","content_type":"Work","summary":"This is the introductory presentation for the invited panel on 'Mainstreaming the Periphery in Sociolinguistics', Sociolinguistics of Globalization, Hong Kong, 3-6 June 2015. ","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":38081339,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38081339/thumbnails/1.jpg","file_name":"Introduction_-_Mainstreaming_the_Periphery_in_Sociolinguistics_Panel.pdf","download_url":"https://www.academia.edu/attachments/38081339/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Introduction_to_Mainstreaming_the_Periph.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38081339/Introduction_-_Mainstreaming_the_Periphery_in_Sociolinguistics_Panel-libre.pdf?1435931195=\u0026response-content-disposition=attachment%3B+filename%3DIntroduction_to_Mainstreaming_the_Periph.pdf\u0026Expires=1733884864\u0026Signature=SbB4JsO5OeqiLwr1pO0mV~EiMhjc80FsjSzFBfYDoOG6EqV30CItEXorWBhTCclbiYjkiatEeyDU0XOrvzzAsqZgLjdG-FPwPSnY7jijcIjd-DTNCSpZdbK5ckyWKHMCWvXrJHeiw25a6KTkE3o8eCv34RwwHqOVgiJvsU8U6UeMYKHIjSVXt6N7wuqiLoOR4pR4LjgU3Q~eEcaax-1oyg75LEuz7DUald8HEBAExasT5oeNr4xyh6gY0AIAuNbsHyugdrPwmh4ieawxm3xmmtT7KKvq4B93ZmpQwLaYVZ~xiHjLdpUai0X2MF8Q~xu5SZGue-Fq0l1tEUl2a2SFEA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"},{"id":118223,"name":"Centre-Periphery Relations","url":"https://www.academia.edu/Documents/in/Centre-Periphery_Relations"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="7029125"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/7029125/Blommaert_Kelly_Holmes_Lepp%C3%A4nen_Lane_Moriarty_Pietik%C3%A4inen_and_Piirainen_Marsh_2009_Media_multilingualism_and_language_policing_an_introduction_Language_Policy_2009_8_3_pp_203_207"><img alt="Research paper thumbnail of Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207" class="work-thumbnail" src="https://attachments.academia-assets.com/33685954/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/7029125/Blommaert_Kelly_Holmes_Lepp%C3%A4nen_Lane_Moriarty_Pietik%C3%A4inen_and_Piirainen_Marsh_2009_Media_multilingualism_and_language_policing_an_introduction_Language_Policy_2009_8_3_pp_203_207">Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://uio.academia.edu/PiaLane">Pia Lane</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a>, and <a class="" data-click-track="profile-work-strip-authors" href="https://tilburguniversity.academia.edu/JanBlommaert">Jan Blommaert</a></span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fc4f7001bb855066dd1f90dab6b4fa09" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":33685954,"asset_id":7029125,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/33685954/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="7029125"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="7029125"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 7029125; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=7029125]").text(description); $(".js-view-count[data-work-id=7029125]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 7029125; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='7029125']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 7029125, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "fc4f7001bb855066dd1f90dab6b4fa09" } } $('.js-work-strip[data-work-id=7029125]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":7029125,"title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207","translated_title":"","metadata":{},"translated_abstract":null,"internal_url":"https://www.academia.edu/7029125/Blommaert_Kelly_Holmes_Lepp%C3%A4nen_Lane_Moriarty_Pietik%C3%A4inen_and_Piirainen_Marsh_2009_Media_multilingualism_and_language_policing_an_introduction_Language_Policy_2009_8_3_pp_203_207","translated_internal_url":"","created_at":"2014-05-12T21:26:07.918-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":1274662,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":19610703,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":3771182,"co_author_invite_id":null,"email":"a***n@campus.jyu.fi","affiliation":"University of Jyväskylä","display_order":0,"name":"Arja Piirainen-Marsh","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"},{"id":1329444,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"},{"id":1329448,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":null,"co_author_invite_id":426948,"email":"j***t@campus.jyu.fi","display_order":null,"name":"Jan Blommaert","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"},{"id":1329445,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":165180,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":null,"name":"Sirpa Leppänen","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"},{"id":1329446,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":337280,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":null,"name":"Sari Pietikäinen","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"},{"id":1329447,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":1222185,"co_author_invite_id":null,"email":"j***t@gmail.com","affiliation":"Tilburg University","display_order":null,"name":"Jan Blommaert","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"}],"downloadable_attachments":[{"id":33685954,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/33685954/thumbnails/1.jpg","file_name":"blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy.pdf","download_url":"https://www.academia.edu/attachments/33685954/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Blommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/33685954/blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy-libre.pdf?1399955175=\u0026response-content-disposition=attachment%3B+filename%3DBlommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf\u0026Expires=1733649967\u0026Signature=QD2XVBXSLbX1-Xhjmv86zAq9B9agcePhJ4lr8Z6T3pH~qQTzeE2EICkN7X2bIelxGE6YTHDFsyK~2BgPrIgZ67ZXMoQiYNETWfVhAsiRbjX-HIlWJ5K0F9dtL8xk~YpbnC6YQ5D16depSyKUDlk5X99KkSvTqVnJRx8l911~ifOGfm3BT~aeQKN4c~etcZPmYrQCmG1EKj-sHppajnYF~hJlfS77fBJXrnio06dosucMNdSG9wmCiL6L5G2chEGxNNnRbyBUiWMIeCZXMVVneVq1TX1gKVNAjOEGWFNeYlnP819tUJkZWZHrxMAx8dzf-DETzaYHPBO4IjC9iyb4hw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Blommaert_Kelly_Holmes_Leppänen_Lane_Moriarty_Pietikäinen_and_Piirainen_Marsh_2009_Media_multilingualism_and_language_policing_an_introduction_Language_Policy_2009_8_3_pp_203_207","translated_slug":"","page_count":5,"language":"en","content_type":"Work","summary":null,"owner":{"id":1274662,"first_name":"Pia","middle_initials":null,"last_name":"Lane","page_name":"PiaLane","domain_name":"uio","created_at":"2012-03-06T04:57:51.811-08:00","display_name":"Pia Lane","url":"https://uio.academia.edu/PiaLane"},"attachments":[{"id":33685954,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/33685954/thumbnails/1.jpg","file_name":"blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy.pdf","download_url":"https://www.academia.edu/attachments/33685954/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Blommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/33685954/blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy-libre.pdf?1399955175=\u0026response-content-disposition=attachment%3B+filename%3DBlommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf\u0026Expires=1733649967\u0026Signature=QD2XVBXSLbX1-Xhjmv86zAq9B9agcePhJ4lr8Z6T3pH~qQTzeE2EICkN7X2bIelxGE6YTHDFsyK~2BgPrIgZ67ZXMoQiYNETWfVhAsiRbjX-HIlWJ5K0F9dtL8xk~YpbnC6YQ5D16depSyKUDlk5X99KkSvTqVnJRx8l911~ifOGfm3BT~aeQKN4c~etcZPmYrQCmG1EKj-sHppajnYF~hJlfS77fBJXrnio06dosucMNdSG9wmCiL6L5G2chEGxNNnRbyBUiWMIeCZXMVVneVq1TX1gKVNAjOEGWFNeYlnP819tUJkZWZHrxMAx8dzf-DETzaYHPBO4IjC9iyb4hw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"},{"id":33685955,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/33685955/thumbnails/1.jpg","file_name":"blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy.pdf","download_url":"https://www.academia.edu/attachments/33685955/download_file","bulk_download_file_name":"Blommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/33685955/blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy-libre.pdf?1399955187=\u0026response-content-disposition=attachment%3B+filename%3DBlommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf\u0026Expires=1733649967\u0026Signature=P4-g0F8qShKp2AU~9tPS1GJ29PMHR8S6xrQtVtTNbqfyXUfKXMq2yfCfVeHWxeTkKhMphL2zaIXkPk4j31dxHGddgYkeb46t7nTa2HACUNSzHMC0pNJgKPf05fhevMeKARSv~iWORyUgTYLYHQe3OX~bhHeA1djXUx4G~p5t9ZeIZ1su1nMmb36wSDs5ivEgKRoJN5SFrAhn~ZR0mSXHV9OUkH1Y4rrCOkc8tAY~cunatxdP~5cpD8pStCrBNbjQBpGFie5lXUJMTOL~NGqxlLp4yG~dfaTBSpjZB1hNEraa8KrMSrO3LlbCcJRk~i1rWC0eQpMFYLECHRs-hsCZ-Q__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies"},{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":5034,"name":"Language Planning and Policy","url":"https://www.academia.edu/Documents/in/Language_Planning_and_Policy"},{"id":38923,"name":"Language Policy","url":"https://www.academia.edu/Documents/in/Language_Policy"}],"urls":[{"id":2893750,"url":"http://www.hf.uio.no/iln/personer/vit/pial/articles/blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy.pdf"},{"id":3283153,"url":"http://download.springer.com/static/pdf/4/art%253A10.1007%252Fs10993-009-9138-7.pdf?auth66=1407320800_dabf4b5f5a79994d9e7b0d90c32438ed\u0026ext=.pdf"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="12704120"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/12704120/Mainstreaming_the_Periphery_in_Sociolinguistics"><img alt="Research paper thumbnail of Mainstreaming the Periphery in Sociolinguistics" class="work-thumbnail" src="https://attachments.academia-assets.com/37788186/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/12704120/Mainstreaming_the_Periphery_in_Sociolinguistics">Mainstreaming the Periphery in Sociolinguistics</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/AlexandraJaffe">Alexandra Jaffe</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://uoc.academia.edu/JoanPujolar">Joan Pujolar</a>, and <a class="" data-click-track="profile-work-strip-authors" href="https://uct.academia.edu/AnaDeumert">Ana Deumert</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Invited Panel, Sociolinguistics of Globalization Conference, Hong Kong University, 3-6 June 2015</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="903bcf7dcdb30c08aa6e40ef85fdc1b0" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37788186,"asset_id":12704120,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37788186/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="12704120"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="12704120"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 12704120; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=12704120]").text(description); $(".js-view-count[data-work-id=12704120]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 12704120; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='12704120']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 12704120, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "903bcf7dcdb30c08aa6e40ef85fdc1b0" } } $('.js-work-strip[data-work-id=12704120]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":12704120,"title":"Mainstreaming the Periphery in Sociolinguistics","translated_title":"","metadata":{"abstract":"Invited Panel, Sociolinguistics of Globalization Conference, Hong Kong University, 3-6 June 2015"},"translated_abstract":"Invited Panel, Sociolinguistics of Globalization Conference, Hong Kong University, 3-6 June 2015","internal_url":"https://www.academia.edu/12704120/Mainstreaming_the_Periphery_in_Sociolinguistics","translated_internal_url":"","created_at":"2015-05-31T11:05:04.411-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":703112,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":22132350,"co_author_invite_id":null,"email":"c***d@cardiff.ac.uk","affiliation":"Cardiff University","display_order":null,"name":"Nik Coupland","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703109,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":null,"co_author_invite_id":261033,"email":"a***t@uct.ac.za","display_order":null,"name":"Ana Deumert","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703113,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":309016,"co_author_invite_id":null,"email":"j***r@uoc.edu","affiliation":"Universitat Oberta de Catalunya","display_order":null,"name":"Joan Pujolar","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703110,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":26231394,"co_author_invite_id":null,"email":"a***e@csulb.edu","display_order":null,"name":"Alexandra Jaffe","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703107,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":32090988,"co_author_invite_id":261032,"email":"a***k@uts.edu.au","affiliation":"University of Technology Sydney","display_order":null,"name":"Alastair Pennycook","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703108,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":337280,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":null,"name":"Sari Pietikäinen","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703111,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":2876565,"co_author_invite_id":null,"email":"a***t@gmail.com","affiliation":"University of Cape Town","display_order":null,"name":"Ana Deumert","title":"Mainstreaming the Periphery in Sociolinguistics"}],"downloadable_attachments":[{"id":37788186,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37788186/thumbnails/1.jpg","file_name":"Mainstreaming_the_Periphery_in_Sociolinguistics.pdf","download_url":"https://www.academia.edu/attachments/37788186/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Mainstreaming_the_Periphery_in_Socioling.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37788186/Mainstreaming_the_Periphery_in_Sociolinguistics-libre.pdf?1433095517=\u0026response-content-disposition=attachment%3B+filename%3DMainstreaming_the_Periphery_in_Socioling.pdf\u0026Expires=1733844461\u0026Signature=Y9OMrbgVQNkKV1eq0xL--bB5jA7fRJ4vsoMzv4lrQc4czriNlxlZUpix3e56YsGMxXuBH08a6mktTMw2D4BGNr-wNYuC3B-ZRe8y~F2Irv~NomBAsf~lMYiayDD7uQY6p70DS88s7rULLFYrIvIzlHl~O4H8MWel-LJHyZ378~Yn5Kky3p5gzgzx5kC6MKVYYkzbSGzuKgSXUyDCk-ZJst8P605RHvpjonJR3Uh6S0JBV3MTACcnbvYadm3Xn0~zLz1nKYgCnBtFS75koi~ik0q~I9NbAz4hEch5WYxh49whMxtGYIuy5WSmftMqoE-LMD7WBIdEu9fSp0R3lcuREA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Mainstreaming_the_Periphery_in_Sociolinguistics","translated_slug":"","page_count":5,"language":"en","content_type":"Work","summary":"Invited Panel, Sociolinguistics of Globalization Conference, Hong Kong University, 3-6 June 2015","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":37788186,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37788186/thumbnails/1.jpg","file_name":"Mainstreaming_the_Periphery_in_Sociolinguistics.pdf","download_url":"https://www.academia.edu/attachments/37788186/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Mainstreaming_the_Periphery_in_Socioling.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37788186/Mainstreaming_the_Periphery_in_Sociolinguistics-libre.pdf?1433095517=\u0026response-content-disposition=attachment%3B+filename%3DMainstreaming_the_Periphery_in_Socioling.pdf\u0026Expires=1733844461\u0026Signature=Y9OMrbgVQNkKV1eq0xL--bB5jA7fRJ4vsoMzv4lrQc4czriNlxlZUpix3e56YsGMxXuBH08a6mktTMw2D4BGNr-wNYuC3B-ZRe8y~F2Irv~NomBAsf~lMYiayDD7uQY6p70DS88s7rULLFYrIvIzlHl~O4H8MWel-LJHyZ378~Yn5Kky3p5gzgzx5kC6MKVYYkzbSGzuKgSXUyDCk-ZJst8P605RHvpjonJR3Uh6S0JBV3MTACcnbvYadm3Xn0~zLz1nKYgCnBtFS75koi~ik0q~I9NbAz4hEch5WYxh49whMxtGYIuy5WSmftMqoE-LMD7WBIdEu9fSp0R3lcuREA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":1439,"name":"Globalization","url":"https://www.academia.edu/Documents/in/Globalization"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"},{"id":118223,"name":"Centre-Periphery Relations","url":"https://www.academia.edu/Documents/in/Centre-Periphery_Relations"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="12328405"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/12328405/Robert_and_Mammy_Doing_Bilingualism_in_a_Performance_Era"><img alt="Research paper thumbnail of Robert and Mammy: Doing Bilingualism in a Performance Era" class="work-thumbnail" src="https://attachments.academia-assets.com/37599605/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/12328405/Robert_and_Mammy_Doing_Bilingualism_in_a_Performance_Era">Robert and Mammy: Doing Bilingualism in a Performance Era</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Abstract for Keynote at International Symposium on Bilingualism 10, Rutgers University, USA, 20-2...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Abstract for Keynote at International Symposium on Bilingualism 10, Rutgers University, USA, 20-24 May 2015.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="63c0a5d0d2716ace93ce60fe2b17e8ce" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37599605,"asset_id":12328405,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37599605/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="12328405"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="12328405"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 12328405; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=12328405]").text(description); $(".js-view-count[data-work-id=12328405]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 12328405; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='12328405']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 12328405, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "63c0a5d0d2716ace93ce60fe2b17e8ce" } } $('.js-work-strip[data-work-id=12328405]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":12328405,"title":"Robert and Mammy: Doing Bilingualism in a Performance Era","translated_title":"","metadata":{"abstract":"Abstract for Keynote at International Symposium on Bilingualism 10, Rutgers University, USA, 20-24 May 2015."},"translated_abstract":"Abstract for Keynote at International Symposium on Bilingualism 10, Rutgers University, USA, 20-24 May 2015.","internal_url":"https://www.academia.edu/12328405/Robert_and_Mammy_Doing_Bilingualism_in_a_Performance_Era","translated_internal_url":"","created_at":"2015-05-11T01:47:04.204-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":37599605,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37599605/thumbnails/1.jpg","file_name":"Doing_Bilingualism_in_a_Performance_Era_-_Abstract_for_Keynote_ISB_10__Rutgers_University__20-24_May_2015.pdf","download_url":"https://www.academia.edu/attachments/37599605/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Robert_and_Mammy_Doing_Bilingualism_in_a.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37599605/Doing_Bilingualism_in_a_Performance_Era_-_Abstract_for_Keynote_ISB_10__Rutgers_University__20-24_May_2015-libre.pdf?1431336001=\u0026response-content-disposition=attachment%3B+filename%3DRobert_and_Mammy_Doing_Bilingualism_in_a.pdf\u0026Expires=1733844462\u0026Signature=gfbnWZczJTOJuRQMQ9pHlViSz5-SmoGO1zbgip1k5RUDagPeGG8cIZwXMdnA7OfjlELIks32SILjU5shHfPb1b-rRYmvkaQ7vho3~Jrk5Cxn5N5VCSYFPgAPJl6mtvO~54HCj5i2r4Ehw1BrwlGLeXFRC9lCFo5uIupEGA7PD-l1ikLpLw23l3tkGJL3RtCwA7ZH2gcatu-HS-uKsxzeDpcluXvi2OySOQeWdTP4rArabiAsv5~atiHI2LodcGeI6HBOTPwd6soxm0UBkwXoLp8tWvwvxCedZTX6AgLCZWHsrOs3HgHCpumLaQz9G7YscPFF08bI9Td~lRySGeUbww__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Robert_and_Mammy_Doing_Bilingualism_in_a_Performance_Era","translated_slug":"","page_count":2,"language":"en","content_type":"Work","summary":"Abstract for Keynote at International Symposium on Bilingualism 10, Rutgers University, USA, 20-24 May 2015.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":37599605,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37599605/thumbnails/1.jpg","file_name":"Doing_Bilingualism_in_a_Performance_Era_-_Abstract_for_Keynote_ISB_10__Rutgers_University__20-24_May_2015.pdf","download_url":"https://www.academia.edu/attachments/37599605/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Robert_and_Mammy_Doing_Bilingualism_in_a.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37599605/Doing_Bilingualism_in_a_Performance_Era_-_Abstract_for_Keynote_ISB_10__Rutgers_University__20-24_May_2015-libre.pdf?1431336001=\u0026response-content-disposition=attachment%3B+filename%3DRobert_and_Mammy_Doing_Bilingualism_in_a.pdf\u0026Expires=1733844462\u0026Signature=gfbnWZczJTOJuRQMQ9pHlViSz5-SmoGO1zbgip1k5RUDagPeGG8cIZwXMdnA7OfjlELIks32SILjU5shHfPb1b-rRYmvkaQ7vho3~Jrk5Cxn5N5VCSYFPgAPJl6mtvO~54HCj5i2r4Ehw1BrwlGLeXFRC9lCFo5uIupEGA7PD-l1ikLpLw23l3tkGJL3RtCwA7ZH2gcatu-HS-uKsxzeDpcluXvi2OySOQeWdTP4rArabiAsv5~atiHI2LodcGeI6HBOTPwd6soxm0UBkwXoLp8tWvwvxCedZTX6AgLCZWHsrOs3HgHCpumLaQz9G7YscPFF08bI9Td~lRySGeUbww__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":5034,"name":"Language Planning and Policy","url":"https://www.academia.edu/Documents/in/Language_Planning_and_Policy"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"},{"id":47268,"name":"Bilingualism","url":"https://www.academia.edu/Documents/in/Bilingualism"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="12238475"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/12238475/Multilingualism_and_the_periphery"><img alt="Research paper thumbnail of Multilingualism and the periphery" class="work-thumbnail" src="https://attachments.academia-assets.com/37532971/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/12238475/Multilingualism_and_the_periphery">Multilingualism and the periphery</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="aa12bb8b416c5c207e0bd8f22f4faebb" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37532971,"asset_id":12238475,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37532971/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="12238475"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="12238475"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 12238475; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=12238475]").text(description); $(".js-view-count[data-work-id=12238475]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 12238475; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='12238475']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 12238475, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "aa12bb8b416c5c207e0bd8f22f4faebb" } } $('.js-work-strip[data-work-id=12238475]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":12238475,"title":"Multilingualism and the periphery","translated_title":"","metadata":{"more_info":"In: Sari Pietikäinen \u0026 Helen Kelly-Holmes (eds.), Multilingualism and the periphery (pp. 1-16). New York: Oxford University Press.","publication_date":{"day":null,"month":null,"year":2013,"errors":{}}},"translated_abstract":null,"internal_url":"https://www.academia.edu/12238475/Multilingualism_and_the_periphery","translated_internal_url":"","created_at":"2015-05-05T01:20:31.708-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":337280,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":492024,"work_id":12238475,"tagging_user_id":337280,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"Multilingualism and the periphery"}],"downloadable_attachments":[{"id":37532971,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37532971/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2013_multilingualism_and_the_periphery.pdf","download_url":"https://www.academia.edu/attachments/37532971/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_the_periphery.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37532971/pietikainen_kelly-holmes_2013_multilingualism_and_the_periphery-libre.pdf?1430834238=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_the_periphery.pdf\u0026Expires=1733844462\u0026Signature=GEb2j9hINZUC~e7badlg3lxAZEFj8DhjkPyWRAqao~84gzAI~L0ZqgFIOJvl-EaAdj7CDvlLu5X9-N5DajxdTXMP9R9oZIzjDTPv2Wcjtx1LxTtw-oG6-H98OPbwTa8OYtkAkMfSa2KGF9GPZDV1tJ9ptkgvf9f5WoVMAemC38nxxhXHRce3ZwXZB8khd6J9C0F4OB~ZfTT089Uu40J4xczDAbWwF8yjxhT5zxLAxFo3eZ50OZCLShFoKikfNxXcfk4euJLh9uKHyQ2ERGx1v1AOU1uw0B7HVVz0dpZjkwgxj7IUoE2gQBQJ2C5tXzz5guTy4eW3YD-R1bLn0oX6SA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Multilingualism_and_the_periphery","translated_slug":"","page_count":11,"language":"en","content_type":"Work","summary":null,"owner":{"id":337280,"first_name":"Sari","middle_initials":null,"last_name":"Pietikäinen","page_name":"SariPietikäinen","domain_name":"jyu","created_at":"2011-02-19T13:32:46.726-08:00","display_name":"Sari Pietikäinen","url":"https://jyu.academia.edu/SariPietik%C3%A4inen"},"attachments":[{"id":37532971,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37532971/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2013_multilingualism_and_the_periphery.pdf","download_url":"https://www.academia.edu/attachments/37532971/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_the_periphery.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37532971/pietikainen_kelly-holmes_2013_multilingualism_and_the_periphery-libre.pdf?1430834238=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_the_periphery.pdf\u0026Expires=1733844462\u0026Signature=GEb2j9hINZUC~e7badlg3lxAZEFj8DhjkPyWRAqao~84gzAI~L0ZqgFIOJvl-EaAdj7CDvlLu5X9-N5DajxdTXMP9R9oZIzjDTPv2Wcjtx1LxTtw-oG6-H98OPbwTa8OYtkAkMfSa2KGF9GPZDV1tJ9ptkgvf9f5WoVMAemC38nxxhXHRce3ZwXZB8khd6J9C0F4OB~ZfTT089Uu40J4xczDAbWwF8yjxhT5zxLAxFo3eZ50OZCLShFoKikfNxXcfk4euJLh9uKHyQ2ERGx1v1AOU1uw0B7HVVz0dpZjkwgxj7IUoE2gQBQJ2C5tXzz5guTy4eW3YD-R1bLn0oX6SA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[{"id":4742505,"url":"https://global.oup.com/academic/product/multilingualism-and-the-periphery-9780199945191?cc=fi\u0026lang=en\u0026"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="11928765"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/11928765/Rethinking_the_macro_micro_dimension_some_insights_from_the_marketing_domain"><img alt="Research paper thumbnail of Rethinking the macro-micro dimension: some insights from the marketing domain" class="work-thumbnail" src="https://attachments.academia-assets.com/37293474/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/11928765/Rethinking_the_macro_micro_dimension_some_insights_from_the_marketing_domain">Rethinking the macro-micro dimension: some insights from the marketing domain</a></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="7772b456834bd072b0237b47b01ea6db" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37293474,"asset_id":11928765,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37293474/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="11928765"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="11928765"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 11928765; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=11928765]").text(description); $(".js-view-count[data-work-id=11928765]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 11928765; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='11928765']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 11928765, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "7772b456834bd072b0237b47b01ea6db" } } $('.js-work-strip[data-work-id=11928765]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":11928765,"title":"Rethinking the macro-micro dimension: some insights from the marketing domain","translated_title":"","metadata":{},"translated_abstract":null,"internal_url":"https://www.academia.edu/11928765/Rethinking_the_macro_micro_dimension_some_insights_from_the_marketing_domain","translated_internal_url":"","created_at":"2015-04-13T10:56:23.483-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":37293474,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37293474/thumbnails/1.jpg","file_name":"Rethinking_the_macro-micro_relationship_in_the_marketing_domain.pdf","download_url":"https://www.academia.edu/attachments/37293474/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Rethinking_the_macro_micro_dimension_som.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37293474/Rethinking_the_macro-micro_relationship_in_the_marketing_domain-libre.pdf?1428947652=\u0026response-content-disposition=attachment%3B+filename%3DRethinking_the_macro_micro_dimension_som.pdf\u0026Expires=1733844462\u0026Signature=OxXKOYOVQC2Bll5mhmjJKkXAiZHL6Pohst14WIzHDM9hGI2cWyH~gYp4EqJOP3f~Cr-w2WsXHpGwliwRf1ur776yzs06CVI9ZId6tY7Ku9UOOvN87Hae6CtXVXYOvojyr0AWqFNAotwMfJMqoU6rGlGqYasFy19VNI7sXDyY9Qdb7eEJQN~KEKUVVrr3KI3mHBPoLujvQjgz~ti2QB1tzzuyDHO0c7idKshWuiwwE50qlS-wsi8XWgeiIg0HzvuMjDgIqV6j84TCht~eKNO9ZOUm8CQ8VHBct1n2yPJv3eJMGQpU-tTWXBWR09eRFldKnJj7Nkm4q7tE6FqkaxpdKg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Rethinking_the_macro_micro_dimension_some_insights_from_the_marketing_domain","translated_slug":"","page_count":8,"language":"en","content_type":"Work","summary":null,"owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":37293474,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37293474/thumbnails/1.jpg","file_name":"Rethinking_the_macro-micro_relationship_in_the_marketing_domain.pdf","download_url":"https://www.academia.edu/attachments/37293474/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Rethinking_the_macro_micro_dimension_som.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37293474/Rethinking_the_macro-micro_relationship_in_the_marketing_domain-libre.pdf?1428947652=\u0026response-content-disposition=attachment%3B+filename%3DRethinking_the_macro_micro_dimension_som.pdf\u0026Expires=1733844462\u0026Signature=OxXKOYOVQC2Bll5mhmjJKkXAiZHL6Pohst14WIzHDM9hGI2cWyH~gYp4EqJOP3f~Cr-w2WsXHpGwliwRf1ur776yzs06CVI9ZId6tY7Ku9UOOvN87Hae6CtXVXYOvojyr0AWqFNAotwMfJMqoU6rGlGqYasFy19VNI7sXDyY9Qdb7eEJQN~KEKUVVrr3KI3mHBPoLujvQjgz~ti2QB1tzzuyDHO0c7idKshWuiwwE50qlS-wsi8XWgeiIg0HzvuMjDgIqV6j84TCht~eKNO9ZOUm8CQ8VHBct1n2yPJv3eJMGQpU-tTWXBWR09eRFldKnJj7Nkm4q7tE6FqkaxpdKg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing"},{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="2625049"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/2625049/The_local_political_economy_of_languages_in_a_S%C3%A1mi_tourism_destination_Authenticity_and_mobility_in_the_labelling_of_souvenirs"><img alt="Research paper thumbnail of The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs" class="work-thumbnail" src="https://attachments.academia-assets.com/34758224/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/2625049/The_local_political_economy_of_languages_in_a_S%C3%A1mi_tourism_destination_Authenticity_and_mobility_in_the_labelling_of_souvenirs">The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">In this article we use ethnographic and discourse analytic approaches to examine how the labellin...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">In this article we use ethnographic and discourse analytic approaches to examine how the labelling of tourist souvenirs affects, and is in turn affected by, the local political economy of language of a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. We then consider the distinctive features of the local political economy of language in our particular case study, the multilingual Sámi village of Inari in Northern Finland. In a related discussion, we describe how Inari functions as a site of experiential cultural tourism, and how the purchase of souvenirs is part of the tourist experience. We then go on to describe a number of practices that we have observed in the choice and use of linguistic and visual resources for the labelling of souvenirs in Inari, the delicate balancing act that takes place in these practices between authenticity and mobility, and how this reflects and is reflected in the local political economy of language.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="1c93f4836aa642bcdf822b7d37162e99" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":34758224,"asset_id":2625049,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/34758224/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="2625049"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="2625049"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 2625049; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=2625049]").text(description); $(".js-view-count[data-work-id=2625049]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 2625049; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='2625049']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 2625049, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "1c93f4836aa642bcdf822b7d37162e99" } } $('.js-work-strip[data-work-id=2625049]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":2625049,"title":"The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs","translated_title":"","metadata":{"abstract":"In this article we use ethnographic and discourse analytic approaches to examine how the labelling of tourist souvenirs affects, and is in turn affected by, the local political economy of language of a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. We then consider the distinctive features of the local political economy of language in our particular case study, the multilingual Sámi village of Inari in Northern Finland. In a related discussion, we describe how Inari functions as a site of experiential cultural tourism, and how the purchase of souvenirs is part of the tourist experience. We then go on to describe a number of practices that we have observed in the choice and use of linguistic and visual resources for the labelling of souvenirs in Inari, the delicate balancing act that takes place in these practices between authenticity and mobility, and how this reflects and is reflected in the local political economy of language.","more_info":"Pietikäinen, Sari \u0026 Kelly-Holmes, Helen (2011). The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs. Journal of Sociolinguistics 15 (3) p. 323-346."},"translated_abstract":"In this article we use ethnographic and discourse analytic approaches to examine how the labelling of tourist souvenirs affects, and is in turn affected by, the local political economy of language of a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. We then consider the distinctive features of the local political economy of language in our particular case study, the multilingual Sámi village of Inari in Northern Finland. In a related discussion, we describe how Inari functions as a site of experiential cultural tourism, and how the purchase of souvenirs is part of the tourist experience. We then go on to describe a number of practices that we have observed in the choice and use of linguistic and visual resources for the labelling of souvenirs in Inari, the delicate balancing act that takes place in these practices between authenticity and mobility, and how this reflects and is reflected in the local political economy of language.","internal_url":"https://www.academia.edu/2625049/The_local_political_economy_of_languages_in_a_S%C3%A1mi_tourism_destination_Authenticity_and_mobility_in_the_labelling_of_souvenirs","translated_internal_url":"","created_at":"2013-02-20T19:36:57.538-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":337280,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":391494,"work_id":2625049,"tagging_user_id":337280,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs"}],"downloadable_attachments":[{"id":34758224,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/34758224/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2011_the_local_political_economy...pdf","download_url":"https://www.academia.edu/attachments/34758224/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"The_local_political_economy_of_languages.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/34758224/pietikainen_kelly-holmes_2011_the_local_political_economy..-libre.pdf?1410919507=\u0026response-content-disposition=attachment%3B+filename%3DThe_local_political_economy_of_languages.pdf\u0026Expires=1733884864\u0026Signature=SGfZ-DJAPd05pUUm9fQ8zqV1RwD0-fUbeSc9ZP7scZZ8i6KiEWY8SELIoQBWHhz09BrI0XjXiY4J6uGo6tOZRB~aKl~xaJu6cfyw3pTEEXV3N9YvblfdS8wrBGzFcl8eFxLOGL7YlzHJ5T9DxOVZTCaOoF~lcqeOjIyhxlTxODHMB0Bl2lQL7hd3r5EtF2zaLfZ6DmTXLsCB86S6Zrya24KfXheBxJ5nw9bGFmxuCWlL5oeOl8hyJ5VRT6DKVQDL7bDhndLK3WTzFdJdcBFYFFMlt8DmFEnihcrv4KbVDR1RNWxZR7AWm7fGc~oW~HRDItNuWAe47Xk9Yi8g6lUNSg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"The_local_political_economy_of_languages_in_a_Sámi_tourism_destination_Authenticity_and_mobility_in_the_labelling_of_souvenirs","translated_slug":"","page_count":24,"language":"en","content_type":"Work","summary":"In this article we use ethnographic and discourse analytic approaches to examine how the labelling of tourist souvenirs affects, and is in turn affected by, the local political economy of language of a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. We then consider the distinctive features of the local political economy of language in our particular case study, the multilingual Sámi village of Inari in Northern Finland. In a related discussion, we describe how Inari functions as a site of experiential cultural tourism, and how the purchase of souvenirs is part of the tourist experience. We then go on to describe a number of practices that we have observed in the choice and use of linguistic and visual resources for the labelling of souvenirs in Inari, the delicate balancing act that takes place in these practices between authenticity and mobility, and how this reflects and is reflected in the local political economy of language.","owner":{"id":337280,"first_name":"Sari","middle_initials":null,"last_name":"Pietikäinen","page_name":"SariPietikäinen","domain_name":"jyu","created_at":"2011-02-19T13:32:46.726-08:00","display_name":"Sari Pietikäinen","url":"https://jyu.academia.edu/SariPietik%C3%A4inen"},"attachments":[{"id":34758224,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/34758224/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2011_the_local_political_economy...pdf","download_url":"https://www.academia.edu/attachments/34758224/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"The_local_political_economy_of_languages.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/34758224/pietikainen_kelly-holmes_2011_the_local_political_economy..-libre.pdf?1410919507=\u0026response-content-disposition=attachment%3B+filename%3DThe_local_political_economy_of_languages.pdf\u0026Expires=1733884864\u0026Signature=SGfZ-DJAPd05pUUm9fQ8zqV1RwD0-fUbeSc9ZP7scZZ8i6KiEWY8SELIoQBWHhz09BrI0XjXiY4J6uGo6tOZRB~aKl~xaJu6cfyw3pTEEXV3N9YvblfdS8wrBGzFcl8eFxLOGL7YlzHJ5T9DxOVZTCaOoF~lcqeOjIyhxlTxODHMB0Bl2lQL7hd3r5EtF2zaLfZ6DmTXLsCB86S6Zrya24KfXheBxJ5nw9bGFmxuCWlL5oeOl8hyJ5VRT6DKVQDL7bDhndLK3WTzFdJdcBFYFFMlt8DmFEnihcrv4KbVDR1RNWxZR7AWm7fGc~oW~HRDItNuWAe47Xk9Yi8g6lUNSg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[{"id":546085,"url":"http://onlinelibrary.wiley.com/doi/10.1111/j.1467-9841.2011.00489.x/abstract"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="2625090"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/2625090/Gifting_service_and_performance_three_eras_in_minority_language_media_policy_and_practice"><img alt="Research paper thumbnail of Gifting, service, and performance: three eras in minority-language media policy and practice" class="work-thumbnail" src="https://attachments.academia-assets.com/34758213/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/2625090/Gifting_service_and_performance_three_eras_in_minority_language_media_policy_and_practice">Gifting, service, and performance: three eras in minority-language media policy and practice</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Adapting Tom Ricento's (2006) three-era framework in language policy to the case of the Sámi in F...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Adapting Tom Ricento's (2006) three-era framework in language policy to the case of the Sámi in Finland and Irish in the Republic of Ireland, we identify three key eras in the development of minority-language media: the gifting era, the service era, and the performance era. Each era has its own particular logic and normativities in relation to the value and functions allocated to minority-language media, the key actors involved in these media, and concepts of languages and speakers. Although we observe a chronology in the evolution of these eras, previous eras do not simply disappear with this evolution. We argue instead that they are embedded in any single moment of media engagement in relation to minority languages and with implications for speakers.Soveltaen Tom Ricenton (2006) kolmen aikakauden viitekehystä, tarkastelemme tässä artikkelissa vähemmistökielisen median kehittymisen kolmea keskeistä aikakautta: lahjan aikakautta, palvelun aikakautta ja performanssin aikakautta. Tapaustutkimuksemme liittyvät saamenkieliseen mediaan Suomessa ja iirinkieliseen mediaan Irlannissa. Tuomme artikkelissamme esille, kuinka jokaisella aikakaudella on oma logiikkansa ja normatiivisuutensa, jotka organisoivat vähemmistökieliin liittyviä arvostuksia ja toiminnallisuutta, keskeisiä mediatoimijoita sekä käsityksiä kielistä ja niiden puhujista. Vaikka näiden aikakausien kehittymisessä voidaan huomata tiettyä kronologisuutta, aikaisemmat aikakaudet eivät yksinkertaisesti häviä tässä kehitysprosessissa. Jokainen aikakausi on mukana puhuttaessa median suhteesta vähemmistökieliin ja tällä puolestaan on vaikutuksia kielten puhujiin.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="51a36ed57fdf404b54e880937035948d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":34758213,"asset_id":2625090,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/34758213/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="2625090"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="2625090"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 2625090; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=2625090]").text(description); $(".js-view-count[data-work-id=2625090]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 2625090; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='2625090']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 2625090, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "51a36ed57fdf404b54e880937035948d" } } $('.js-work-strip[data-work-id=2625090]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":2625090,"title":"Gifting, service, and performance: three eras in minority-language media policy and practice","translated_title":"","metadata":{"abstract":"Adapting Tom Ricento's (2006) three-era framework in language policy to the case of the Sámi in Finland and Irish in the Republic of Ireland, we identify three key eras in the development of minority-language media: the gifting era, the service era, and the performance era. Each era has its own particular logic and normativities in relation to the value and functions allocated to minority-language media, the key actors involved in these media, and concepts of languages and speakers. Although we observe a chronology in the evolution of these eras, previous eras do not simply disappear with this evolution. We argue instead that they are embedded in any single moment of media engagement in relation to minority languages and with implications for speakers.Soveltaen Tom Ricenton (2006) kolmen aikakauden viitekehystä, tarkastelemme tässä artikkelissa vähemmistökielisen median kehittymisen kolmea keskeistä aikakautta: lahjan aikakautta, palvelun aikakautta ja performanssin aikakautta. Tapaustutkimuksemme liittyvät saamenkieliseen mediaan Suomessa ja iirinkieliseen mediaan Irlannissa. Tuomme artikkelissamme esille, kuinka jokaisella aikakaudella on oma logiikkansa ja normatiivisuutensa, jotka organisoivat vähemmistökieliin liittyviä arvostuksia ja toiminnallisuutta, keskeisiä mediatoimijoita sekä käsityksiä kielistä ja niiden puhujista. Vaikka näiden aikakausien kehittymisessä voidaan huomata tiettyä kronologisuutta, aikaisemmat aikakaudet eivät yksinkertaisesti häviä tässä kehitysprosessissa. Jokainen aikakausi on mukana puhuttaessa median suhteesta vähemmistökieliin ja tällä puolestaan on vaikutuksia kielten puhujiin.","more_info":"Pietikäinen, Sari \u0026 Kelly-Holmes, Helen (2011). Gifting, service, and performance: three eras in minority-language media policy and practice. International Journal of Applied Linguistics (21) p. 51-70.","ai_title_tag":"Eras in Minority-Language Media Policy: Sámi and Irish Perspectives"},"translated_abstract":"Adapting Tom Ricento's (2006) three-era framework in language policy to the case of the Sámi in Finland and Irish in the Republic of Ireland, we identify three key eras in the development of minority-language media: the gifting era, the service era, and the performance era. Each era has its own particular logic and normativities in relation to the value and functions allocated to minority-language media, the key actors involved in these media, and concepts of languages and speakers. Although we observe a chronology in the evolution of these eras, previous eras do not simply disappear with this evolution. We argue instead that they are embedded in any single moment of media engagement in relation to minority languages and with implications for speakers.Soveltaen Tom Ricenton (2006) kolmen aikakauden viitekehystä, tarkastelemme tässä artikkelissa vähemmistökielisen median kehittymisen kolmea keskeistä aikakautta: lahjan aikakautta, palvelun aikakautta ja performanssin aikakautta. Tapaustutkimuksemme liittyvät saamenkieliseen mediaan Suomessa ja iirinkieliseen mediaan Irlannissa. Tuomme artikkelissamme esille, kuinka jokaisella aikakaudella on oma logiikkansa ja normatiivisuutensa, jotka organisoivat vähemmistökieliin liittyviä arvostuksia ja toiminnallisuutta, keskeisiä mediatoimijoita sekä käsityksiä kielistä ja niiden puhujista. Vaikka näiden aikakausien kehittymisessä voidaan huomata tiettyä kronologisuutta, aikaisemmat aikakaudet eivät yksinkertaisesti häviä tässä kehitysprosessissa. Jokainen aikakausi on mukana puhuttaessa median suhteesta vähemmistökieliin ja tällä puolestaan on vaikutuksia kielten puhujiin.","internal_url":"https://www.academia.edu/2625090/Gifting_service_and_performance_three_eras_in_minority_language_media_policy_and_practice","translated_internal_url":"","created_at":"2013-02-20T19:51:14.762-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":337280,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":391496,"work_id":2625090,"tagging_user_id":337280,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"Gifting, service, and performance: three eras in minority-language media policy and practice"}],"downloadable_attachments":[{"id":34758213,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/34758213/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2011_gifting__service__and_performance.pdf","download_url":"https://www.academia.edu/attachments/34758213/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Gifting_service_and_performance_three_er.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/34758213/pietikainen_kelly-holmes_2011_gifting__service__and_performance-libre.pdf?1410919442=\u0026response-content-disposition=attachment%3B+filename%3DGifting_service_and_performance_three_er.pdf\u0026Expires=1733884864\u0026Signature=ZBNtQa7Pz-WVcQ7fItQSjUKpq5EOgnK3dLd7VN9X-gey7HeqYO1Ihs6pqLb6ySr41udaoTPL3iAQv589OWc6wW0GgMKuO7kfasj-ptvkKKfX232zuaGSMsqaZkJqBoEi3jq~beCbyWgltngpR7-c77qCOikfgCoeOnHujZyr72R7Y7GlTHezrZi2-2GWjPZ77s11rXyeqbapweTXKIUZjwjMKZE18ArgjIN~BFlXMFlT2lLBJdlV2zAVJJNHbVnrbUU~JFP5DaF2J8MRYNrnTo0lP1ET4eBXOrs1Zwd8Fz4tjPGzvUDttmhq0euM2Sxw4IiORhZB~L6~6RBGZoKasA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Gifting_service_and_performance_three_eras_in_minority_language_media_policy_and_practice","translated_slug":"","page_count":20,"language":"en","content_type":"Work","summary":"Adapting Tom Ricento's (2006) three-era framework in language policy to the case of the Sámi in Finland and Irish in the Republic of Ireland, we identify three key eras in the development of minority-language media: the gifting era, the service era, and the performance era. Each era has its own particular logic and normativities in relation to the value and functions allocated to minority-language media, the key actors involved in these media, and concepts of languages and speakers. Although we observe a chronology in the evolution of these eras, previous eras do not simply disappear with this evolution. We argue instead that they are embedded in any single moment of media engagement in relation to minority languages and with implications for speakers.Soveltaen Tom Ricenton (2006) kolmen aikakauden viitekehystä, tarkastelemme tässä artikkelissa vähemmistökielisen median kehittymisen kolmea keskeistä aikakautta: lahjan aikakautta, palvelun aikakautta ja performanssin aikakautta. Tapaustutkimuksemme liittyvät saamenkieliseen mediaan Suomessa ja iirinkieliseen mediaan Irlannissa. Tuomme artikkelissamme esille, kuinka jokaisella aikakaudella on oma logiikkansa ja normatiivisuutensa, jotka organisoivat vähemmistökieliin liittyviä arvostuksia ja toiminnallisuutta, keskeisiä mediatoimijoita sekä käsityksiä kielistä ja niiden puhujista. Vaikka näiden aikakausien kehittymisessä voidaan huomata tiettyä kronologisuutta, aikaisemmat aikakaudet eivät yksinkertaisesti häviä tässä kehitysprosessissa. Jokainen aikakausi on mukana puhuttaessa median suhteesta vähemmistökieliin ja tällä puolestaan on vaikutuksia kielten puhujiin.","owner":{"id":337280,"first_name":"Sari","middle_initials":null,"last_name":"Pietikäinen","page_name":"SariPietikäinen","domain_name":"jyu","created_at":"2011-02-19T13:32:46.726-08:00","display_name":"Sari Pietikäinen","url":"https://jyu.academia.edu/SariPietik%C3%A4inen"},"attachments":[{"id":34758213,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/34758213/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2011_gifting__service__and_performance.pdf","download_url":"https://www.academia.edu/attachments/34758213/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Gifting_service_and_performance_three_er.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/34758213/pietikainen_kelly-holmes_2011_gifting__service__and_performance-libre.pdf?1410919442=\u0026response-content-disposition=attachment%3B+filename%3DGifting_service_and_performance_three_er.pdf\u0026Expires=1733884864\u0026Signature=ZBNtQa7Pz-WVcQ7fItQSjUKpq5EOgnK3dLd7VN9X-gey7HeqYO1Ihs6pqLb6ySr41udaoTPL3iAQv589OWc6wW0GgMKuO7kfasj-ptvkKKfX232zuaGSMsqaZkJqBoEi3jq~beCbyWgltngpR7-c77qCOikfgCoeOnHujZyr72R7Y7GlTHezrZi2-2GWjPZ77s11rXyeqbapweTXKIUZjwjMKZE18ArgjIN~BFlXMFlT2lLBJdlV2zAVJJNHbVnrbUU~JFP5DaF2J8MRYNrnTo0lP1ET4eBXOrs1Zwd8Fz4tjPGzvUDttmhq0euM2Sxw4IiORhZB~L6~6RBGZoKasA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[{"id":546113,"url":"http://onlinelibrary.wiley.com/doi/10.1111/j.1473-4192.2010.00257.x/abstract"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="2625041"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/2625041/Multilingualism_and_Media"><img alt="Research paper thumbnail of Multilingualism and Media" class="work-thumbnail" src="https://attachments.academia-assets.com/35489864/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/2625041/Multilingualism_and_Media">Multilingualism and Media</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="3a25dfa01c7657943e74f9372b10b008" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":35489864,"asset_id":2625041,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/35489864/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="2625041"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="2625041"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 2625041; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=2625041]").text(description); $(".js-view-count[data-work-id=2625041]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 2625041; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='2625041']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 2625041, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "3a25dfa01c7657943e74f9372b10b008" } } $('.js-work-strip[data-work-id=2625041]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":2625041,"title":"Multilingualism and Media","translated_title":"","metadata":{"more_info":"Kelly-Holmes, Helen \u0026 Pietikäinen, Sari (2013). Multilingualism and Media. In Carol Chapelle (ed.) The Encyclopedia of Applied Linguistics. London: Wiley."},"translated_abstract":null,"internal_url":"https://www.academia.edu/2625041/Multilingualism_and_Media","translated_internal_url":"","created_at":"2013-02-20T19:35:29.351-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":337280,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":386204,"work_id":2625041,"tagging_user_id":337280,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"Multilingualism and Media"}],"downloadable_attachments":[{"id":35489864,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/35489864/thumbnails/1.jpg","file_name":"kelly-holmes_pietikainen_2013_multilingualism_and_media.pdf","download_url":"https://www.academia.edu/attachments/35489864/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_Media.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/35489864/kelly-holmes_pietikainen_2013_multilingualism_and_media-libre.pdf?1415582018=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_Media.pdf\u0026Expires=1733884864\u0026Signature=F2yucYHpFSaS3uFTrn6APzA8htMp1M3ATRBLOZ2zjFdttJCF781tcTyoP9zJ95vLCw-EBg~bTqw7SFgKNVqi-oRcHygP5swYAwd21FxBn5H6PfLh0eNeZET1Quzex5s8~nNHwZcHkvNMGQavBzNo4hGf6zp1rGU0o3VVTPcRs83EqkneIWhWueWoIWogFOOs9bKxeDYq6h1H9pkb5SHtqitRhIVreeMqAPccysRn1BIm~1ba3P4zge0d2Ndqfx-c9yG-iPbAJC67dcG45a2RAmMy92HzCOSQJ4oXT0bHA7f3C8lOv5t3klEvvMVdFv5g~ci-gRXjLLs9fMgbIHoqsA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Multilingualism_and_Media","translated_slug":"","page_count":9,"language":"en","content_type":"Work","summary":null,"owner":{"id":337280,"first_name":"Sari","middle_initials":null,"last_name":"Pietikäinen","page_name":"SariPietikäinen","domain_name":"jyu","created_at":"2011-02-19T13:32:46.726-08:00","display_name":"Sari Pietikäinen","url":"https://jyu.academia.edu/SariPietik%C3%A4inen"},"attachments":[{"id":35489864,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/35489864/thumbnails/1.jpg","file_name":"kelly-holmes_pietikainen_2013_multilingualism_and_media.pdf","download_url":"https://www.academia.edu/attachments/35489864/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_Media.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/35489864/kelly-holmes_pietikainen_2013_multilingualism_and_media-libre.pdf?1415582018=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_Media.pdf\u0026Expires=1733884864\u0026Signature=F2yucYHpFSaS3uFTrn6APzA8htMp1M3ATRBLOZ2zjFdttJCF781tcTyoP9zJ95vLCw-EBg~bTqw7SFgKNVqi-oRcHygP5swYAwd21FxBn5H6PfLh0eNeZET1Quzex5s8~nNHwZcHkvNMGQavBzNo4hGf6zp1rGU0o3VVTPcRs83EqkneIWhWueWoIWogFOOs9bKxeDYq6h1H9pkb5SHtqitRhIVreeMqAPccysRn1BIm~1ba3P4zge0d2Ndqfx-c9yG-iPbAJC67dcG45a2RAmMy92HzCOSQJ4oXT0bHA7f3C8lOv5t3klEvvMVdFv5g~ci-gRXjLLs9fMgbIHoqsA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[{"id":2892517,"url":"http://onlinelibrary.wiley.com/doi/10.1002/9781405198431.wbeal0801/abstract?deniedAccessCustomisedMessage=\u0026userIsAuthenticated=false"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="2625034"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/2625034/The_dangers_of_normativity_the_case_of_minority_language_media"><img alt="Research paper thumbnail of The dangers of normativity – the case of minority language media" class="work-thumbnail" src="https://attachments.academia-assets.com/37233172/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/2625034/The_dangers_of_normativity_the_case_of_minority_language_media">The dangers of normativity – the case of minority language media</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="b09e71768994dbb4ce9adfe7bf279c70" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37233172,"asset_id":2625034,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37233172/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="2625034"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="2625034"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 2625034; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=2625034]").text(description); $(".js-view-count[data-work-id=2625034]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 2625034; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='2625034']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 2625034, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "b09e71768994dbb4ce9adfe7bf279c70" } } $('.js-work-strip[data-work-id=2625034]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":2625034,"title":"The dangers of normativity – the case of minority language media","translated_title":"","metadata":{"more_info":"Pietikäinen, S. \u0026 Kelly-Holmes, H. (2012). The dangers of normativity – the case of minority language media. In Jan Blommaert et al. (eds.) Dangerous Multilingualism: Northern perspectives on order, purity and normality. p. 194-204. Houndsmills, Basingstoke: Palgrave Macmillan."},"translated_abstract":null,"internal_url":"https://www.academia.edu/2625034/The_dangers_of_normativity_the_case_of_minority_language_media","translated_internal_url":"","created_at":"2013-02-20T19:32:39.256-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":337280,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":386200,"work_id":2625034,"tagging_user_id":337280,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"The dangers of normativity – the case of minority language media"}],"downloadable_attachments":[{"id":37233172,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37233172/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2012_dangers_of_normativity.pdf","download_url":"https://www.academia.edu/attachments/37233172/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"The_dangers_of_normativity_the_case_of_m.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37233172/pietikainen_kelly-holmes_2012_dangers_of_normativity-libre.pdf?1428416581=\u0026response-content-disposition=attachment%3B+filename%3DThe_dangers_of_normativity_the_case_of_m.pdf\u0026Expires=1733884864\u0026Signature=Ln9AMAvA71Q58PQaQJViYim99PKN0t2050fmf4v7Y8vYpMP0tdGV5jhwtABkE8WWSwcdtqL2-j3Fhnx-J6eJm~MrOOoEAPBIBtwfy~z01nKBkOkHMtFl1V49D12~h3D8PPRI26OiUaMH45ir1ehiPGn3rA163MAS1kW~EO0o61M965ruGBtETpqbmdHZZvf1ns9oBnXMxbr5b83zAd44mlDqHv-3CMqWobMYygvaCcYL2-RTm-WfKbEmqCaGX1IMvF4AQTSjNvge3BWLxBkx911JbC47YBfQ0WKIm53-4qHYFS6uzQiSWCJlM0qk6UsPBH7dBYo-j2gCjBzNvPj8jQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"The_dangers_of_normativity_the_case_of_minority_language_media","translated_slug":"","page_count":7,"language":"en","content_type":"Work","summary":null,"owner":{"id":337280,"first_name":"Sari","middle_initials":null,"last_name":"Pietikäinen","page_name":"SariPietikäinen","domain_name":"jyu","created_at":"2011-02-19T13:32:46.726-08:00","display_name":"Sari Pietikäinen","url":"https://jyu.academia.edu/SariPietik%C3%A4inen"},"attachments":[{"id":37233172,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37233172/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2012_dangers_of_normativity.pdf","download_url":"https://www.academia.edu/attachments/37233172/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"The_dangers_of_normativity_the_case_of_m.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37233172/pietikainen_kelly-holmes_2012_dangers_of_normativity-libre.pdf?1428416581=\u0026response-content-disposition=attachment%3B+filename%3DThe_dangers_of_normativity_the_case_of_m.pdf\u0026Expires=1733884864\u0026Signature=Ln9AMAvA71Q58PQaQJViYim99PKN0t2050fmf4v7Y8vYpMP0tdGV5jhwtABkE8WWSwcdtqL2-j3Fhnx-J6eJm~MrOOoEAPBIBtwfy~z01nKBkOkHMtFl1V49D12~h3D8PPRI26OiUaMH45ir1ehiPGn3rA163MAS1kW~EO0o61M965ruGBtETpqbmdHZZvf1ns9oBnXMxbr5b83zAd44mlDqHv-3CMqWobMYygvaCcYL2-RTm-WfKbEmqCaGX1IMvF4AQTSjNvge3BWLxBkx911JbC47YBfQ0WKIm53-4qHYFS6uzQiSWCJlM0qk6UsPBH7dBYo-j2gCjBzNvPj8jQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"}],"urls":[{"id":546080,"url":"http://books.google.fi/books?id=HAW3Ul8uLvoC\u0026dq=Dangerous+Multilingualism\u0026source=gbs_navlinks_s"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="11740119"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/11740119/Multilingualism_and_the_Periphery"><img alt="Research paper thumbnail of Multilingualism and the Periphery" class="work-thumbnail" src="https://attachments.academia-assets.com/37170962/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/11740119/Multilingualism_and_the_Periphery">Multilingualism and the Periphery</a></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="93e8178c14476d06cd6bac47a615bbf5" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37170962,"asset_id":11740119,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37170962/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="11740119"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="11740119"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 11740119; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=11740119]").text(description); $(".js-view-count[data-work-id=11740119]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 11740119; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='11740119']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 11740119, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "93e8178c14476d06cd6bac47a615bbf5" } } $('.js-work-strip[data-work-id=11740119]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":11740119,"title":"Multilingualism and the Periphery","translated_title":"","metadata":{},"translated_abstract":null,"internal_url":"https://www.academia.edu/11740119/Multilingualism_and_the_Periphery","translated_internal_url":"","created_at":"2015-03-31T07:42:30.035-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":356142,"work_id":11740119,"tagging_user_id":4007133,"tagged_user_id":337280,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":null,"name":"Sari Pietikäinen","title":"Multilingualism and the Periphery"}],"downloadable_attachments":[{"id":37170962,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37170962/thumbnails/1.jpg","file_name":"Multilingualism_and_the_Periphery.pdf","download_url":"https://www.academia.edu/attachments/37170962/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_the_Periphery.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37170962/Multilingualism_and_the_Periphery-libre.pdf?1427813033=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_the_Periphery.pdf\u0026Expires=1733884864\u0026Signature=fWbmt~NfbCxwUYutnAHO~NRUmaFvF8KxiThGm09Ei-RC-FSkER6VC-o6XtLIpz1M2LBLwGWV0ppotAR9Hb05awbe~NjqunR~DAvD26wB52dKkD1VNX1bu7hF-qFfPLlunJ0ac3GVUR4GBv-o76BvGH1nRVD61g2vWRtJOPGpYDyzjU9kAE~MSMyLAbkZBe99~9UiGpyvqBW~CU2RPjmsaTNhyR3o2IfSzPhuPw2nnfQ8X2HuQSjArNL9~Q5gap~O5aQcEgZUlYuP2mGj84qKanoWEPzE-0VpmMFtfejb5ajy0Urqk8UvjYJbYGxamLTo5eOXN7mUBabXEclumKyUjQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Multilingualism_and_the_Periphery","translated_slug":"","page_count":16,"language":"en","content_type":"Work","summary":null,"owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":37170962,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37170962/thumbnails/1.jpg","file_name":"Multilingualism_and_the_Periphery.pdf","download_url":"https://www.academia.edu/attachments/37170962/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_the_Periphery.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37170962/Multilingualism_and_the_Periphery-libre.pdf?1427813033=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_the_Periphery.pdf\u0026Expires=1733884864\u0026Signature=fWbmt~NfbCxwUYutnAHO~NRUmaFvF8KxiThGm09Ei-RC-FSkER6VC-o6XtLIpz1M2LBLwGWV0ppotAR9Hb05awbe~NjqunR~DAvD26wB52dKkD1VNX1bu7hF-qFfPLlunJ0ac3GVUR4GBv-o76BvGH1nRVD61g2vWRtJOPGpYDyzjU9kAE~MSMyLAbkZBe99~9UiGpyvqBW~CU2RPjmsaTNhyR3o2IfSzPhuPw2nnfQ8X2HuQSjArNL9~Q5gap~O5aQcEgZUlYuP2mGj84qKanoWEPzE-0VpmMFtfejb5ajy0Urqk8UvjYJbYGxamLTo5eOXN7mUBabXEclumKyUjQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":5539,"name":"Language and Ideology","url":"https://www.academia.edu/Documents/in/Language_and_Ideology"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"},{"id":118223,"name":"Centre-Periphery Relations","url":"https://www.academia.edu/Documents/in/Centre-Periphery_Relations"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="501976" id="papers"><div class="js-work-strip profile--work_container" data-work-id="40423508"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/40423508/Multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism"><img alt="Research paper thumbnail of Multilingualism and technology a review of developments in digital communication from monolingualism to idiolingualism" class="work-thumbnail" src="https://attachments.academia-assets.com/60679654/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/40423508/Multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism">Multilingualism and technology a review of developments in digital communication from monolingualism to idiolingualism</a></div><div class="wp-workCard_item"><span>Annual Review of Applied Linguistics</span><span>, 2019</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The focus in this article is on the evolution of language and technology in relation to multiling...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The focus in this article is on the evolution of language and technology in relation to multilingualism , in particular on how multilingual provision has developed in tandem with the development of the internet and the World Wide Web (WWW). In trying to understand how multilingualism has evolved, it is also necessary to understand how the technical aspects of digital technology as well as the politico-economic dimensions to that technology have changed. Four distinct periods emerge in the development: monolingual-ism, multilingualism, hyperlingualism, and idiolingualism. Monolingualism covers the origins of the internet and later the WWW as monolingual spaces. This was followed by a long period that charts the slow but gradual development of increased language provision and what I am terming "partial multilingualism." Multilingualism expanded substantially, potentially limitlessly, with the development of Web 2.0. This has involved the diversification of online spaces to the point of "hyperlingualism." I argue that we are still in this hyperlingual phase, but alongside it, a new phase is developing, that of "idiolingualism" as a result of mass linguistic customization. In this article, I discuss these phases, paying attention to both their technical and economic contexts, as well as their implications for linguistic diversity online and in wider society. Introduction While much research has focused on language practices online (see, e.g.,</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="1f84b8dcc8032790db82a608131076b9" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":60679654,"asset_id":40423508,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/60679654/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="40423508"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="40423508"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 40423508; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=40423508]").text(description); $(".js-view-count[data-work-id=40423508]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 40423508; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='40423508']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 40423508, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "1f84b8dcc8032790db82a608131076b9" } } $('.js-work-strip[data-work-id=40423508]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":40423508,"title":"Multilingualism and technology a review of developments in digital communication from monolingualism to idiolingualism","translated_title":"","metadata":{"doi":"10.1017/S0267190519000102","abstract":"The focus in this article is on the evolution of language and technology in relation to multilingualism , in particular on how multilingual provision has developed in tandem with the development of the internet and the World Wide Web (WWW). In trying to understand how multilingualism has evolved, it is also necessary to understand how the technical aspects of digital technology as well as the politico-economic dimensions to that technology have changed. Four distinct periods emerge in the development: monolingual-ism, multilingualism, hyperlingualism, and idiolingualism. Monolingualism covers the origins of the internet and later the WWW as monolingual spaces. This was followed by a long period that charts the slow but gradual development of increased language provision and what I am terming \"partial multilingualism.\" Multilingualism expanded substantially, potentially limitlessly, with the development of Web 2.0. This has involved the diversification of online spaces to the point of \"hyperlingualism.\" I argue that we are still in this hyperlingual phase, but alongside it, a new phase is developing, that of \"idiolingualism\" as a result of mass linguistic customization. In this article, I discuss these phases, paying attention to both their technical and economic contexts, as well as their implications for linguistic diversity online and in wider society. Introduction While much research has focused on language practices online (see, e.g.,","publication_date":{"day":null,"month":null,"year":2019,"errors":{}},"publication_name":"Annual Review of Applied Linguistics"},"translated_abstract":"The focus in this article is on the evolution of language and technology in relation to multilingualism , in particular on how multilingual provision has developed in tandem with the development of the internet and the World Wide Web (WWW). In trying to understand how multilingualism has evolved, it is also necessary to understand how the technical aspects of digital technology as well as the politico-economic dimensions to that technology have changed. Four distinct periods emerge in the development: monolingual-ism, multilingualism, hyperlingualism, and idiolingualism. Monolingualism covers the origins of the internet and later the WWW as monolingual spaces. This was followed by a long period that charts the slow but gradual development of increased language provision and what I am terming \"partial multilingualism.\" Multilingualism expanded substantially, potentially limitlessly, with the development of Web 2.0. This has involved the diversification of online spaces to the point of \"hyperlingualism.\" I argue that we are still in this hyperlingual phase, but alongside it, a new phase is developing, that of \"idiolingualism\" as a result of mass linguistic customization. In this article, I discuss these phases, paying attention to both their technical and economic contexts, as well as their implications for linguistic diversity online and in wider society. Introduction While much research has focused on language practices online (see, e.g.,","internal_url":"https://www.academia.edu/40423508/Multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism","translated_internal_url":"","created_at":"2019-09-23T07:46:10.604-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":60679654,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679654/thumbnails/1.jpg","file_name":"multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism20190923-55447-eoa.pdf","download_url":"https://www.academia.edu/attachments/60679654/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_technology_a_review.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679654/multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism20190923-55447-eoa-libre.pdf?1569250426=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_technology_a_review.pdf\u0026Expires=1733884863\u0026Signature=T20oqGIpJI0WdSR8kXkiCG6XWrKgJHoZUDSYOTNr3Rc3MqGXnf87BV6ZCtbbvTnzZRKjegOgkSIcREN2rAyaE5d4DoYpGVehdFiUc7sQeyF5x7mFZvEYmrg6nFQWaysJTQZYOw-oWZcX9DaFjNL4l~rP6-k4r3d5GaSXoPLWh~S2i9iqwcaWRlIFg4LV0Xaixq0hOmi6dThYJWZ8YWq7i8piC3QzTZatOdMid2Z~pnbG1bp6hcMlkE0c2sLEpOaDpclv7PckQWy7P7Fb7ckhJkrJINqecAPT-80N6wjyrhPiZGiq0d9w2tjFeKdmMdkr-B6yvSSXK-psmx6rO0u0aQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism","translated_slug":"","page_count":16,"language":"en","content_type":"Work","summary":"The focus in this article is on the evolution of language and technology in relation to multilingualism , in particular on how multilingual provision has developed in tandem with the development of the internet and the World Wide Web (WWW). In trying to understand how multilingualism has evolved, it is also necessary to understand how the technical aspects of digital technology as well as the politico-economic dimensions to that technology have changed. Four distinct periods emerge in the development: monolingual-ism, multilingualism, hyperlingualism, and idiolingualism. Monolingualism covers the origins of the internet and later the WWW as monolingual spaces. This was followed by a long period that charts the slow but gradual development of increased language provision and what I am terming \"partial multilingualism.\" Multilingualism expanded substantially, potentially limitlessly, with the development of Web 2.0. This has involved the diversification of online spaces to the point of \"hyperlingualism.\" I argue that we are still in this hyperlingual phase, but alongside it, a new phase is developing, that of \"idiolingualism\" as a result of mass linguistic customization. In this article, I discuss these phases, paying attention to both their technical and economic contexts, as well as their implications for linguistic diversity online and in wider society. Introduction While much research has focused on language practices online (see, e.g.,","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":60679654,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679654/thumbnails/1.jpg","file_name":"multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism20190923-55447-eoa.pdf","download_url":"https://www.academia.edu/attachments/60679654/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_technology_a_review.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679654/multilingualism_and_technology_a_review_of_developments_in_digital_communication_from_monolingualism_to_idiolingualism20190923-55447-eoa-libre.pdf?1569250426=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_technology_a_review.pdf\u0026Expires=1733884863\u0026Signature=T20oqGIpJI0WdSR8kXkiCG6XWrKgJHoZUDSYOTNr3Rc3MqGXnf87BV6ZCtbbvTnzZRKjegOgkSIcREN2rAyaE5d4DoYpGVehdFiUc7sQeyF5x7mFZvEYmrg6nFQWaysJTQZYOw-oWZcX9DaFjNL4l~rP6-k4r3d5GaSXoPLWh~S2i9iqwcaWRlIFg4LV0Xaixq0hOmi6dThYJWZ8YWq7i8piC3QzTZatOdMid2Z~pnbG1bp6hcMlkE0c2sLEpOaDpclv7PckQWy7P7Fb7ckhJkrJINqecAPT-80N6wjyrhPiZGiq0d9w2tjFeKdmMdkr-B6yvSSXK-psmx6rO0u0aQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":3611,"name":"Digital Technology","url":"https://www.academia.edu/Documents/in/Digital_Technology"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="40423351"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/40423351/THE_LINGUISTIC_BUSINESS_OF_MARKETING"><img alt="Research paper thumbnail of THE LINGUISTIC BUSINESS OF MARKETING" class="work-thumbnail" src="https://attachments.academia-assets.com/60679462/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/40423351/THE_LINGUISTIC_BUSINESS_OF_MARKETING">THE LINGUISTIC BUSINESS OF MARKETING</a></div><div class="wp-workCard_item"><span>The Business of Words: Wordsmiths, Linguists and Other Language workers</span><span>, 2019</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">A concern with language is at the heart of marketing activity and that marketing is in fact an in...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">A concern with language is at the heart of marketing activity and that marketing is in fact an intensely linguistic business.  Marketing is concerned with ‘creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large” (American Marketing Association (2007) in Grundlach and Wilkie 2009: 260), and language is central to these activities. Despite this centrality, however, language is frequently either erased, problematised or simplified in marketing discourse (Kelly-Holmes 2010, Thurlow 2017). This chapter aims to demonstrate how a concern with language (in terms of discourse and how things are said) and languages (in terms of the choices between different languages and varieties) is at the heart of marketing functions and processes. Starting with an overview of the role of language(s) in marketing, I develop the argument around the linguistic business of marketing by illustrating three trends with accompanying case studies: firstly, the fetishization of language in marketing; secondly, the role of language in mass customization; and, finally, the apparent democratization of language work in contemporary marketing.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="6c0506e34278b587f3b9bf3f092ff2f8" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":60679462,"asset_id":40423351,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/60679462/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="40423351"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="40423351"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 40423351; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=40423351]").text(description); $(".js-view-count[data-work-id=40423351]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 40423351; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='40423351']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 40423351, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "6c0506e34278b587f3b9bf3f092ff2f8" } } $('.js-work-strip[data-work-id=40423351]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":40423351,"title":"THE LINGUISTIC BUSINESS OF MARKETING","translated_title":"","metadata":{"abstract":"A concern with language is at the heart of marketing activity and that marketing is in fact an intensely linguistic business. Marketing is concerned with ‘creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large” (American Marketing Association (2007) in Grundlach and Wilkie 2009: 260), and language is central to these activities. Despite this centrality, however, language is frequently either erased, problematised or simplified in marketing discourse (Kelly-Holmes 2010, Thurlow 2017). This chapter aims to demonstrate how a concern with language (in terms of discourse and how things are said) and languages (in terms of the choices between different languages and varieties) is at the heart of marketing functions and processes. Starting with an overview of the role of language(s) in marketing, I develop the argument around the linguistic business of marketing by illustrating three trends with accompanying case studies: firstly, the fetishization of language in marketing; secondly, the role of language in mass customization; and, finally, the apparent democratization of language work in contemporary marketing. ","publication_date":{"day":null,"month":null,"year":2019,"errors":{}},"publication_name":"The Business of Words: Wordsmiths, Linguists and Other Language workers"},"translated_abstract":"A concern with language is at the heart of marketing activity and that marketing is in fact an intensely linguistic business. Marketing is concerned with ‘creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large” (American Marketing Association (2007) in Grundlach and Wilkie 2009: 260), and language is central to these activities. Despite this centrality, however, language is frequently either erased, problematised or simplified in marketing discourse (Kelly-Holmes 2010, Thurlow 2017). This chapter aims to demonstrate how a concern with language (in terms of discourse and how things are said) and languages (in terms of the choices between different languages and varieties) is at the heart of marketing functions and processes. Starting with an overview of the role of language(s) in marketing, I develop the argument around the linguistic business of marketing by illustrating three trends with accompanying case studies: firstly, the fetishization of language in marketing; secondly, the role of language in mass customization; and, finally, the apparent democratization of language work in contemporary marketing. ","internal_url":"https://www.academia.edu/40423351/THE_LINGUISTIC_BUSINESS_OF_MARKETING","translated_internal_url":"","created_at":"2019-09-23T07:29:09.494-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":60679462,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679462/thumbnails/1.jpg","file_name":"Business_of_Words_Chapter20190923-14949-v007wq.pdf","download_url":"https://www.academia.edu/attachments/60679462/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"THE_LINGUISTIC_BUSINESS_OF_MARKETING.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679462/Business_of_Words_Chapter20190923-14949-v007wq-libre.pdf?1569249508=\u0026response-content-disposition=attachment%3B+filename%3DTHE_LINGUISTIC_BUSINESS_OF_MARKETING.pdf\u0026Expires=1733884863\u0026Signature=PYP0jpL4ZV4d3ul3MBhDfET~yTSbj3w5UrJgusuO5Shp1dSCbvGpph9HcOza7slKpWaksoaBRAvcBPi5H~gOmKjaGkZrE7ioL93KcMWC0ZbGBsUlhve2b6XEHeXHn66iIa1RByRxFERnqIaJSIfHuGNDnpJ6wYsSrRlN1N6V5qFiv5TuNZo03BovG7qi52yJkuuGv0RuDbGl6YOBTCLgnRJ0Pg2GTsBizFJbi6cKQwf3DdzxKMMgUp4cvdQgZTzDE5gcZX3niA5kMnS7Q8y1JddsPCx61pJTRMeuchjZDCtDCsCa8897dw52YOkrk6QAd5xEt4satnNb4mn0elpKrw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"THE_LINGUISTIC_BUSINESS_OF_MARKETING","translated_slug":"","page_count":15,"language":"en","content_type":"Work","summary":"A concern with language is at the heart of marketing activity and that marketing is in fact an intensely linguistic business. Marketing is concerned with ‘creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large” (American Marketing Association (2007) in Grundlach and Wilkie 2009: 260), and language is central to these activities. Despite this centrality, however, language is frequently either erased, problematised or simplified in marketing discourse (Kelly-Holmes 2010, Thurlow 2017). This chapter aims to demonstrate how a concern with language (in terms of discourse and how things are said) and languages (in terms of the choices between different languages and varieties) is at the heart of marketing functions and processes. Starting with an overview of the role of language(s) in marketing, I develop the argument around the linguistic business of marketing by illustrating three trends with accompanying case studies: firstly, the fetishization of language in marketing; secondly, the role of language in mass customization; and, finally, the apparent democratization of language work in contemporary marketing. ","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":60679462,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679462/thumbnails/1.jpg","file_name":"Business_of_Words_Chapter20190923-14949-v007wq.pdf","download_url":"https://www.academia.edu/attachments/60679462/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"THE_LINGUISTIC_BUSINESS_OF_MARKETING.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679462/Business_of_Words_Chapter20190923-14949-v007wq-libre.pdf?1569249508=\u0026response-content-disposition=attachment%3B+filename%3DTHE_LINGUISTIC_BUSINESS_OF_MARKETING.pdf\u0026Expires=1733884863\u0026Signature=PYP0jpL4ZV4d3ul3MBhDfET~yTSbj3w5UrJgusuO5Shp1dSCbvGpph9HcOza7slKpWaksoaBRAvcBPi5H~gOmKjaGkZrE7ioL93KcMWC0ZbGBsUlhve2b6XEHeXHn66iIa1RByRxFERnqIaJSIfHuGNDnpJ6wYsSrRlN1N6V5qFiv5TuNZo03BovG7qi52yJkuuGv0RuDbGl6YOBTCLgnRJ0Pg2GTsBizFJbi6cKQwf3DdzxKMMgUp4cvdQgZTzDE5gcZX3niA5kMnS7Q8y1JddsPCx61pJTRMeuchjZDCtDCsCa8897dw52YOkrk6QAd5xEt4satnNb4mn0elpKrw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="40423350"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/40423350/Irish_English_in_intra_and_intercultural_advertising"><img alt="Research paper thumbnail of Irish English in intra-and intercultural advertising" class="work-thumbnail" src="https://attachments.academia-assets.com/60679461/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/40423350/Irish_English_in_intra_and_intercultural_advertising">Irish English in intra-and intercultural advertising</a></div><div class="wp-workCard_item"><span>World Englishes</span><span>, 2019</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Product descriptions are a type of banal, backstage advertising, but they are also a means of giv...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Product descriptions are a type of banal, backstage advertising, but they are also a means of giving consumers additional information about commodities, which in the current consumer culture may be as valuable for identity work and value creation as the commodities themselves. Intercultural advertising may be facilitated or hampered by the discourses and strategies adopted in order to explain the products to consumers outside of the cultural context. Where the product itself is commodified language, the description takes place through language and is also about language. The analysis of product descriptions for t-shirts which feature a type of Irish English, described as 'culchie style' reveals different metapragmatic strategies (standardised translation, metapragmatic discussion, synthetic interaction, metacultural narratives and global juxtaposition) along a continuum from explicit to implicit. It is argued that the former facilitate intercultural marketing and wider circulation more easily than the latter.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="091731bd44135ae499dde51112ea9e85" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":60679461,"asset_id":40423350,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/60679461/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="40423350"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="40423350"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 40423350; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=40423350]").text(description); $(".js-view-count[data-work-id=40423350]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 40423350; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='40423350']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 40423350, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "091731bd44135ae499dde51112ea9e85" } } $('.js-work-strip[data-work-id=40423350]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":40423350,"title":"Irish English in intra-and intercultural advertising","translated_title":"","metadata":{"doi":"10.1111/weng.12426","abstract":"Product descriptions are a type of banal, backstage advertising, but they are also a means of giving consumers additional information about commodities, which in the current consumer culture may be as valuable for identity work and value creation as the commodities themselves. Intercultural advertising may be facilitated or hampered by the discourses and strategies adopted in order to explain the products to consumers outside of the cultural context. Where the product itself is commodified language, the description takes place through language and is also about language. The analysis of product descriptions for t-shirts which feature a type of Irish English, described as 'culchie style' reveals different metapragmatic strategies (standardised translation, metapragmatic discussion, synthetic interaction, metacultural narratives and global juxtaposition) along a continuum from explicit to implicit. It is argued that the former facilitate intercultural marketing and wider circulation more easily than the latter.","publication_date":{"day":null,"month":null,"year":2019,"errors":{}},"publication_name":"World Englishes"},"translated_abstract":"Product descriptions are a type of banal, backstage advertising, but they are also a means of giving consumers additional information about commodities, which in the current consumer culture may be as valuable for identity work and value creation as the commodities themselves. Intercultural advertising may be facilitated or hampered by the discourses and strategies adopted in order to explain the products to consumers outside of the cultural context. Where the product itself is commodified language, the description takes place through language and is also about language. The analysis of product descriptions for t-shirts which feature a type of Irish English, described as 'culchie style' reveals different metapragmatic strategies (standardised translation, metapragmatic discussion, synthetic interaction, metacultural narratives and global juxtaposition) along a continuum from explicit to implicit. It is argued that the former facilitate intercultural marketing and wider circulation more easily than the latter.","internal_url":"https://www.academia.edu/40423350/Irish_English_in_intra_and_intercultural_advertising","translated_internal_url":"","created_at":"2019-09-23T07:29:09.446-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":60679461,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679461/thumbnails/1.jpg","file_name":"Irish__English_in_advertising_world_Englishes20190923-14949-1okfw14.pdf","download_url":"https://www.academia.edu/attachments/60679461/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Irish_English_in_intra_and_intercultural.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679461/Irish__English_in_advertising_world_Englishes20190923-14949-1okfw14-libre.pdf?1569249510=\u0026response-content-disposition=attachment%3B+filename%3DIrish_English_in_intra_and_intercultural.pdf\u0026Expires=1733844461\u0026Signature=gGZ-vxSrEHKmVwXfgFZSIiGIrlffaShMz8LX~slL87k0NxrTKpd-2qFngs5NDVgDwp90CrUt9Vt1mSLiIsn7n~UDeRvGc4F~ct4GhTF55PDFPMbCROTEmSuvdQAZrScbzX6tcd~bip2~Ym1m7WtRIr~MaD6KUrOJzbhYDe8hPeOiINu-UqOfr4uibC2JIzcalngNYTCudAHZZKz8w-dfbS6-4jvduWQJsLbWXH8ca9ZVLXxt44zX5sHXOUd8rghD5cIV3HygKur0iga~x-jTSWQJweDeUvHn7qFEKXN0ymNqMKRbEP3MI6tX6rgwiOK0wfgcnQVjE3VtwISkjxxtlw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Irish_English_in_intra_and_intercultural_advertising","translated_slug":"","page_count":14,"language":"en","content_type":"Work","summary":"Product descriptions are a type of banal, backstage advertising, but they are also a means of giving consumers additional information about commodities, which in the current consumer culture may be as valuable for identity work and value creation as the commodities themselves. Intercultural advertising may be facilitated or hampered by the discourses and strategies adopted in order to explain the products to consumers outside of the cultural context. Where the product itself is commodified language, the description takes place through language and is also about language. The analysis of product descriptions for t-shirts which feature a type of Irish English, described as 'culchie style' reveals different metapragmatic strategies (standardised translation, metapragmatic discussion, synthetic interaction, metacultural narratives and global juxtaposition) along a continuum from explicit to implicit. It is argued that the former facilitate intercultural marketing and wider circulation more easily than the latter.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":60679461,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/60679461/thumbnails/1.jpg","file_name":"Irish__English_in_advertising_world_Englishes20190923-14949-1okfw14.pdf","download_url":"https://www.academia.edu/attachments/60679461/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Irish_English_in_intra_and_intercultural.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/60679461/Irish__English_in_advertising_world_Englishes20190923-14949-1okfw14-libre.pdf?1569249510=\u0026response-content-disposition=attachment%3B+filename%3DIrish_English_in_intra_and_intercultural.pdf\u0026Expires=1733844461\u0026Signature=gGZ-vxSrEHKmVwXfgFZSIiGIrlffaShMz8LX~slL87k0NxrTKpd-2qFngs5NDVgDwp90CrUt9Vt1mSLiIsn7n~UDeRvGc4F~ct4GhTF55PDFPMbCROTEmSuvdQAZrScbzX6tcd~bip2~Ym1m7WtRIr~MaD6KUrOJzbhYDe8hPeOiINu-UqOfr4uibC2JIzcalngNYTCudAHZZKz8w-dfbS6-4jvduWQJsLbWXH8ca9ZVLXxt44zX5sHXOUd8rghD5cIV3HygKur0iga~x-jTSWQJweDeUvHn7qFEKXN0ymNqMKRbEP3MI6tX6rgwiOK0wfgcnQVjE3VtwISkjxxtlw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="34468205"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/34468205/Vernacularisation_and_authenticity_in_Irish_radio_advertising"><img alt="Research paper thumbnail of Vernacularisation and authenticity in Irish radio advertising" class="work-thumbnail" src="https://attachments.academia-assets.com/54340433/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/34468205/Vernacularisation_and_authenticity_in_Irish_radio_advertising">Vernacularisation and authenticity in Irish radio advertising</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This article examines the implications of the mediatisation of Irish English vernacular forms in ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study examines whether the media representation of vernaculars in the Irish radio broadcasts facilitates metalinguistic reflexivity and valorises vernacular forms, and also discusses the use of such strategies as 'dialect stylisation' in representing 'authentic' language in such contexts.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="ad9f3ee0a2fabeb6d36134c544453043" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":54340433,"asset_id":34468205,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/54340433/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="34468205"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="34468205"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 34468205; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=34468205]").text(description); $(".js-view-count[data-work-id=34468205]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 34468205; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='34468205']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 34468205, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "ad9f3ee0a2fabeb6d36134c544453043" } } $('.js-work-strip[data-work-id=34468205]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":34468205,"title":"Vernacularisation and authenticity in Irish radio advertising","translated_title":"","metadata":{"abstract":"This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study examines whether the media representation of vernaculars in the Irish radio broadcasts facilitates metalinguistic reflexivity and valorises vernacular forms, and also discusses the use of such strategies as 'dialect stylisation' in representing 'authentic' language in such contexts."},"translated_abstract":"This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study examines whether the media representation of vernaculars in the Irish radio broadcasts facilitates metalinguistic reflexivity and valorises vernacular forms, and also discusses the use of such strategies as 'dialect stylisation' in representing 'authentic' language in such contexts.","internal_url":"https://www.academia.edu/34468205/Vernacularisation_and_authenticity_in_Irish_radio_advertising","translated_internal_url":"","created_at":"2017-09-05T01:29:09.617-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":30211205,"work_id":34468205,"tagging_user_id":4007133,"tagged_user_id":null,"co_author_invite_id":6512013,"email":"j***n@mic.ul.ie","display_order":1,"name":"Joan O'Sullivan","title":"Vernacularisation and authenticity in Irish radio advertising"}],"downloadable_attachments":[{"id":54340433,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/54340433/thumbnails/1.jpg","file_name":"Vernacularisation_and_Authenticity_in_Irish_Radio_Advertising_in_World_Englishes.pdf","download_url":"https://www.academia.edu/attachments/54340433/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Vernacularisation_and_authenticity_in_Ir.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/54340433/Vernacularisation_and_Authenticity_in_Irish_Radio_Advertising_in_World_Englishes-libre.pdf?1504603176=\u0026response-content-disposition=attachment%3B+filename%3DVernacularisation_and_authenticity_in_Ir.pdf\u0026Expires=1733884863\u0026Signature=dz1N-tLJfyxCB6HrYV6crRd-UnoOqCkPKENWwBJhxoLuSw9vxjqno4wi7Fdl9SrlUWLrLsvMdKEgswH~BTOIBSB3qWy8PWnnYCd0ArCKS6JgxT7bzzICPXPx2apd-wB00L5brrPt9kja41AZnIvMaXu-22awBDFYICjGdOfrbL~4Ab2ryeJiTYhXzK0pGnGxJSQj6jsefr2yD8wmkvY3WtloUzqD-s2O9D~VNDLvZdDBv7K77oLVqnPzD6ESbbCT1mKLGSrP7zb1WVA92vVWyPivL7ojgqpctuZpSvoiypjscuzjAzhSJMGqTvfGJorhqIvquQABfOto2LhDWMqCdg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Vernacularisation_and_authenticity_in_Irish_radio_advertising","translated_slug":"","page_count":14,"language":"en","content_type":"Work","summary":"This article examines the implications of the mediatisation of Irish English vernacular forms in radio advertising in Ireland, through an analysis of a corpus of 160 radio advertisements, broadcast in the years 1977, 1987, 1997 and 2007 on a prominent Irish radio station. It investigates how vernacularisation as social change is manifested in this context, and how this process impacts the status of vernacular Irish English varieties. This study examines whether the media representation of vernaculars in the Irish radio broadcasts facilitates metalinguistic reflexivity and valorises vernacular forms, and also discusses the use of such strategies as 'dialect stylisation' in representing 'authentic' language in such contexts.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":54340433,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/54340433/thumbnails/1.jpg","file_name":"Vernacularisation_and_Authenticity_in_Irish_Radio_Advertising_in_World_Englishes.pdf","download_url":"https://www.academia.edu/attachments/54340433/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Vernacularisation_and_authenticity_in_Ir.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/54340433/Vernacularisation_and_Authenticity_in_Irish_Radio_Advertising_in_World_Englishes-libre.pdf?1504603176=\u0026response-content-disposition=attachment%3B+filename%3DVernacularisation_and_authenticity_in_Ir.pdf\u0026Expires=1733884864\u0026Signature=NeZY0Vsk8HI6vcwTxXweVwmW01urz-VAeByzBGM54osgJTeynMfCFwjsG~Z3gH27MZybDMJw09WeDO-UqvfF0dYqIqy30js41A7BbSfN9qmPsx1oeuOSFIsC2~2AAINluxdNIXqNk5OZQgsCLbOW0HEmGwgB1JDvu8e3GPMsuH0I-tpDdwPLTCy6ni0chfgOdVSoBFjXdiEtm67DeNvRce04acDqRvGIvwzbbRwMS757qLOaiPjjCMoXCTCy5lG7TukbcCS-2bJrTQJJyXvwOEudFlB05iFmhy-~81mCCuWMB8bxDAVRZvxmrAk7r1zAKWaMrdkO6W16CcVd7DNchw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":2525,"name":"Language Variation and Change","url":"https://www.academia.edu/Documents/in/Language_Variation_and_Change"},{"id":29514,"name":"Language and Media Discourses","url":"https://www.academia.edu/Documents/in/Language_and_Media_Discourses"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="34468148"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/34468148/Perspectives_on_Language_Sustainability_in_a_Performance_Era_Discourses_Policies_and_Practices_in_a_Digital_and_Social_Media_Campaign_to_Revitalise_Irish"><img alt="Research paper thumbnail of Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish" class="work-thumbnail" src="https://attachments.academia-assets.com/54340420/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/34468148/Perspectives_on_Language_Sustainability_in_a_Performance_Era_Discourses_Policies_and_Practices_in_a_Digital_and_Social_Media_Campaign_to_Revitalise_Irish">Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/DavidAtkinson">David Atkinson</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguist...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguistics (Rampton 2006, Blommaert 2010). While for many this paradigmatic shift has been a welcome challenge to segregationalist approaches (Mühlhäusler 1996, Makoni and Pennycook 2007) and deficit discourses in relation to multilingualism (Jacquemet 2005, Jaffe 2007), it is not an unproblematic concept for minority language media and language sustainability. For those committed to activism and engagement with policy makers, the current paradigmatic shift, which has been described in terms of a performance era for minority language media (Pietikäinen and Kelly-Holmes 2011), presents particular challenges which have the potential to undermine gains made in previous eras in relation to media rights for minority language speakers. Using the example of a recent multi-media campaign to revitalise Irish, the Bród Club, this paper explores the opportunities and problems presented by the contemporary performance era for minority language media.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="4c7c2f8efce34418b685d6ca3b02e218" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":54340420,"asset_id":34468148,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/54340420/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="34468148"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="34468148"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 34468148; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=34468148]").text(description); $(".js-view-count[data-work-id=34468148]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 34468148; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='34468148']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 34468148, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "4c7c2f8efce34418b685d6ca3b02e218" } } $('.js-work-strip[data-work-id=34468148]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":34468148,"title":"Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish","translated_title":"","metadata":{"abstract":"The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguistics (Rampton 2006, Blommaert 2010). While for many this paradigmatic shift has been a welcome challenge to segregationalist approaches (Mühlhäusler 1996, Makoni and Pennycook 2007) and deficit discourses in relation to multilingualism (Jacquemet 2005, Jaffe 2007), it is not an unproblematic concept for minority language media and language sustainability. For those committed to activism and engagement with policy makers, the current paradigmatic shift, which has been described in terms of a performance era for minority language media (Pietikäinen and Kelly-Holmes 2011), presents particular challenges which have the potential to undermine gains made in previous eras in relation to media rights for minority language speakers. Using the example of a recent multi-media campaign to revitalise Irish, the Bród Club, this paper explores the opportunities and problems presented by the contemporary performance era for minority language media."},"translated_abstract":"The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguistics (Rampton 2006, Blommaert 2010). While for many this paradigmatic shift has been a welcome challenge to segregationalist approaches (Mühlhäusler 1996, Makoni and Pennycook 2007) and deficit discourses in relation to multilingualism (Jacquemet 2005, Jaffe 2007), it is not an unproblematic concept for minority language media and language sustainability. For those committed to activism and engagement with policy makers, the current paradigmatic shift, which has been described in terms of a performance era for minority language media (Pietikäinen and Kelly-Holmes 2011), presents particular challenges which have the potential to undermine gains made in previous eras in relation to media rights for minority language speakers. Using the example of a recent multi-media campaign to revitalise Irish, the Bród Club, this paper explores the opportunities and problems presented by the contemporary performance era for minority language media.","internal_url":"https://www.academia.edu/34468148/Perspectives_on_Language_Sustainability_in_a_Performance_Era_Discourses_Policies_and_Practices_in_a_Digital_and_Social_Media_Campaign_to_Revitalise_Irish","translated_internal_url":"","created_at":"2017-09-05T01:27:12.761-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":30211110,"work_id":34468148,"tagging_user_id":4007133,"tagged_user_id":67965100,"co_author_invite_id":144263,"email":"d***n@gmail.com","affiliation":"University of Limerick","display_order":1,"name":"David Atkinson","title":"Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish"}],"downloadable_attachments":[{"id":54340420,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/54340420/thumbnails/1.jpg","file_name":"Perspectives_on_Language_Sustainability_in_a_Performance_Era.pdf","download_url":"https://www.academia.edu/attachments/54340420/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Perspectives_on_Language_Sustainability.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/54340420/Perspectives_on_Language_Sustainability_in_a_Performance_Era-libre.pdf?1504603179=\u0026response-content-disposition=attachment%3B+filename%3DPerspectives_on_Language_Sustainability.pdf\u0026Expires=1733884864\u0026Signature=NvFADP4H1hHD6eLasbIge0e28DZMKJLE9ZptWmBn5EULrDSoB5QLF7a5C6J2~VXbz5emau8TZLwlb0GoFoN7XV0f61lArk0lzazGQjq2svGaYkxlA6pR06YsWbtSjcxO2pwhBYCRNWSnc9JZO4yFjUGQ-6kZAm~TUgAw1lyIDgrQn5I1iwN2G2xY52iU3ViplQlgLPHox87bDqX8MkU-QND7T~-FMgJg1BfxrB-kQgs3ommMdl1KT6IF1WXazS8Ha8YHTL3-YPHIiyIkQM4gBmP6fCq-HiAvTkACYFY-9o5KRcHm3a3k85x6Mo9VHfCQw7sOmL9hYDrFMFfpBo2hCg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Perspectives_on_Language_Sustainability_in_a_Performance_Era_Discourses_Policies_and_Practices_in_a_Digital_and_Social_Media_Campaign_to_Revitalise_Irish","translated_slug":"","page_count":15,"language":"en","content_type":"Work","summary":"The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguistics (Rampton 2006, Blommaert 2010). While for many this paradigmatic shift has been a welcome challenge to segregationalist approaches (Mühlhäusler 1996, Makoni and Pennycook 2007) and deficit discourses in relation to multilingualism (Jacquemet 2005, Jaffe 2007), it is not an unproblematic concept for minority language media and language sustainability. For those committed to activism and engagement with policy makers, the current paradigmatic shift, which has been described in terms of a performance era for minority language media (Pietikäinen and Kelly-Holmes 2011), presents particular challenges which have the potential to undermine gains made in previous eras in relation to media rights for minority language speakers. Using the example of a recent multi-media campaign to revitalise Irish, the Bród Club, this paper explores the opportunities and problems presented by the contemporary performance era for minority language media.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":54340420,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/54340420/thumbnails/1.jpg","file_name":"Perspectives_on_Language_Sustainability_in_a_Performance_Era.pdf","download_url":"https://www.academia.edu/attachments/54340420/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Perspectives_on_Language_Sustainability.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/54340420/Perspectives_on_Language_Sustainability_in_a_Performance_Era-libre.pdf?1504603179=\u0026response-content-disposition=attachment%3B+filename%3DPerspectives_on_Language_Sustainability.pdf\u0026Expires=1733884864\u0026Signature=NvFADP4H1hHD6eLasbIge0e28DZMKJLE9ZptWmBn5EULrDSoB5QLF7a5C6J2~VXbz5emau8TZLwlb0GoFoN7XV0f61lArk0lzazGQjq2svGaYkxlA6pR06YsWbtSjcxO2pwhBYCRNWSnc9JZO4yFjUGQ-6kZAm~TUgAw1lyIDgrQn5I1iwN2G2xY52iU3ViplQlgLPHox87bDqX8MkU-QND7T~-FMgJg1BfxrB-kQgs3ommMdl1KT6IF1WXazS8Ha8YHTL3-YPHIiyIkQM4gBmP6fCq-HiAvTkACYFY-9o5KRcHm3a3k85x6Mo9VHfCQw7sOmL9hYDrFMFfpBo2hCg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":933,"name":"New Media","url":"https://www.academia.edu/Documents/in/New_Media"},{"id":5034,"name":"Language Planning and Policy","url":"https://www.academia.edu/Documents/in/Language_Planning_and_Policy"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="28723500"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/28723500/Theorising_the_market_in_sociolinguistics_In_Coupland_Nik_Ed_2016_Sociolinguistics_Theoretical_Debates_Cambridge_University_Press_pp_157_172"><img alt="Research paper thumbnail of Theorising the market in sociolinguistics. In Coupland, Nik (Ed.) (2016) Sociolinguistics: Theoretical Debates. Cambridge University Press. pp. 157-172" class="work-thumbnail" src="https://attachments.academia-assets.com/49130828/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/28723500/Theorising_the_market_in_sociolinguistics_In_Coupland_Nik_Ed_2016_Sociolinguistics_Theoretical_Debates_Cambridge_University_Press_pp_157_172">Theorising the market in sociolinguistics. In Coupland, Nik (Ed.) (2016) Sociolinguistics: Theoretical Debates. Cambridge University Press. pp. 157-172</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">More than forty years since it first appeared, it is interesting to speculate about how Labov’s (...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">More than forty years since it first appeared, it is interesting to speculate about how Labov’s (1972) department stores study would be reviewed, received, and perhaps framed in a sociolinguistics journal today. Reading his paper from a contemporary perspective, the three department stores used in the study come across as sites primarily selected for finding and observing socially distinguishable groups interacting in three differently stratified shops. This is, I would argue, in contrast to the current approach which might place the commodification of accent at the heart of the analysis. In this chapter, I would like to explore what has happened in the intervening forty-plus year period, both in sociolinguistics and in society, to transform the market from one of a number of domains of everyday interaction to an overriding concern in contemporary sociolinguistic studies. The chapter starts with a brief overview of the treatment of the market in early sociolinguistic research, using Labov’s study as an illustration to show how markets were treated in much the same way as other domains where sociolinguistic data could be gathered. I then go on to show argue that two main developments challenged this treatment of market domains. The first was Bourdieu’s (1991) conceptualisation of the linguistic market, in which he advocated on the one hand a recognition of the economic foundations of all linguistic exchanges, whilst on the other arguing for the treatment of economic exchanges as just another type of exchange. The second was the development of Critical Discourse Analysis, particularly the British School, led by Norman Fairclough (e.g.1995; 2001), a key objective of which was the unmasking of the pervasiveness of market discourses across society. This period in sociolinguistics can be seen as one in which the domain of the market was put under a critical spotlight, largely in response to increasing marketization of society and neoliberalism in the global political economy. Having reviewed these two developments, the chapter moves on to the current period, in which the market is no longer restricted to a particular domain, but potentially impacts on all aspects of language in society. This corresponds with a societal transition from marketplaces as bounded physical spaces to a concept of the marketised society (Slater and Tonkiss 2000), and an acceptance among social theorists and sociolinguists of the increasing commodification of all aspects of life, including linguistic aspects (see Heller and Duchêne, this volume, Chapter 6).</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="64c6d47146e1bf69b208a85e0aeb541a" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":49130828,"asset_id":28723500,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/49130828/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="28723500"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="28723500"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 28723500; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=28723500]").text(description); $(".js-view-count[data-work-id=28723500]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 28723500; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='28723500']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 28723500, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "64c6d47146e1bf69b208a85e0aeb541a" } } $('.js-work-strip[data-work-id=28723500]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":28723500,"title":"Theorising the market in sociolinguistics. In Coupland, Nik (Ed.) (2016) Sociolinguistics: Theoretical Debates. Cambridge University Press. pp. 157-172","translated_title":"","metadata":{"abstract":"More than forty years since it first appeared, it is interesting to speculate about how Labov’s (1972) department stores study would be reviewed, received, and perhaps framed in a sociolinguistics journal today. Reading his paper from a contemporary perspective, the three department stores used in the study come across as sites primarily selected for finding and observing socially distinguishable groups interacting in three differently stratified shops. This is, I would argue, in contrast to the current approach which might place the commodification of accent at the heart of the analysis. In this chapter, I would like to explore what has happened in the intervening forty-plus year period, both in sociolinguistics and in society, to transform the market from one of a number of domains of everyday interaction to an overriding concern in contemporary sociolinguistic studies. The chapter starts with a brief overview of the treatment of the market in early sociolinguistic research, using Labov’s study as an illustration to show how markets were treated in much the same way as other domains where sociolinguistic data could be gathered. I then go on to show argue that two main developments challenged this treatment of market domains. The first was Bourdieu’s (1991) conceptualisation of the linguistic market, in which he advocated on the one hand a recognition of the economic foundations of all linguistic exchanges, whilst on the other arguing for the treatment of economic exchanges as just another type of exchange. The second was the development of Critical Discourse Analysis, particularly the British School, led by Norman Fairclough (e.g.1995; 2001), a key objective of which was the unmasking of the pervasiveness of market discourses across society. This period in sociolinguistics can be seen as one in which the domain of the market was put under a critical spotlight, largely in response to increasing marketization of society and neoliberalism in the global political economy. Having reviewed these two developments, the chapter moves on to the current period, in which the market is no longer restricted to a particular domain, but potentially impacts on all aspects of language in society. This corresponds with a societal transition from marketplaces as bounded physical spaces to a concept of the marketised society (Slater and Tonkiss 2000), and an acceptance among social theorists and sociolinguists of the increasing commodification of all aspects of life, including linguistic aspects (see Heller and Duchêne, this volume, Chapter 6)."},"translated_abstract":"More than forty years since it first appeared, it is interesting to speculate about how Labov’s (1972) department stores study would be reviewed, received, and perhaps framed in a sociolinguistics journal today. Reading his paper from a contemporary perspective, the three department stores used in the study come across as sites primarily selected for finding and observing socially distinguishable groups interacting in three differently stratified shops. This is, I would argue, in contrast to the current approach which might place the commodification of accent at the heart of the analysis. In this chapter, I would like to explore what has happened in the intervening forty-plus year period, both in sociolinguistics and in society, to transform the market from one of a number of domains of everyday interaction to an overriding concern in contemporary sociolinguistic studies. The chapter starts with a brief overview of the treatment of the market in early sociolinguistic research, using Labov’s study as an illustration to show how markets were treated in much the same way as other domains where sociolinguistic data could be gathered. I then go on to show argue that two main developments challenged this treatment of market domains. The first was Bourdieu’s (1991) conceptualisation of the linguistic market, in which he advocated on the one hand a recognition of the economic foundations of all linguistic exchanges, whilst on the other arguing for the treatment of economic exchanges as just another type of exchange. The second was the development of Critical Discourse Analysis, particularly the British School, led by Norman Fairclough (e.g.1995; 2001), a key objective of which was the unmasking of the pervasiveness of market discourses across society. This period in sociolinguistics can be seen as one in which the domain of the market was put under a critical spotlight, largely in response to increasing marketization of society and neoliberalism in the global political economy. Having reviewed these two developments, the chapter moves on to the current period, in which the market is no longer restricted to a particular domain, but potentially impacts on all aspects of language in society. This corresponds with a societal transition from marketplaces as bounded physical spaces to a concept of the marketised society (Slater and Tonkiss 2000), and an acceptance among social theorists and sociolinguists of the increasing commodification of all aspects of life, including linguistic aspects (see Heller and Duchêne, this volume, Chapter 6).","internal_url":"https://www.academia.edu/28723500/Theorising_the_market_in_sociolinguistics_In_Coupland_Nik_Ed_2016_Sociolinguistics_Theoretical_Debates_Cambridge_University_Press_pp_157_172","translated_internal_url":"","created_at":"2016-09-26T07:38:13.359-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":49130828,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/49130828/thumbnails/1.jpg","file_name":"Chapter_7_Theorizing_the_market_in_sociolinguistics.pdf","download_url":"https://www.academia.edu/attachments/49130828/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Theorising_the_market_in_sociolinguistic.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/49130828/Chapter_7_Theorizing_the_market_in_sociolinguistics-libre.pdf?1474901120=\u0026response-content-disposition=attachment%3B+filename%3DTheorising_the_market_in_sociolinguistic.pdf\u0026Expires=1733884864\u0026Signature=NWT2JI-xH0SOAHZN~oZvFnJXAji8NE0s1udLG4olE2YCGfF8eyHtsLZsBg01aJTZfMolskdgWxVN-5~0K08Je51WC-0aHvLQoUrHiLgG7LdMRF2qnfF1DOX8~Fvv~KS0~6n9x7ONhVsSYwvsUsyjXQ0pZ4TDi6Q9tAZnJ5evY8ydmpYmNMxnW7vrnGhl1FNj66y2uad5qK4eOGTr5UZ90eZmHhHmonK5~1s2Ux~xBuC-S91u7vajiZrRtr2SECM1EFF-fYt5x7e6kOMqL0JrWj1D9UWFUQwk2wYOO6iz7qlSVOp9ztBZwg95VRnzCKU76V4KSKtITO4nQ0nuLLZ5ng__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Theorising_the_market_in_sociolinguistics_In_Coupland_Nik_Ed_2016_Sociolinguistics_Theoretical_Debates_Cambridge_University_Press_pp_157_172","translated_slug":"","page_count":16,"language":"en","content_type":"Work","summary":"More than forty years since it first appeared, it is interesting to speculate about how Labov’s (1972) department stores study would be reviewed, received, and perhaps framed in a sociolinguistics journal today. Reading his paper from a contemporary perspective, the three department stores used in the study come across as sites primarily selected for finding and observing socially distinguishable groups interacting in three differently stratified shops. This is, I would argue, in contrast to the current approach which might place the commodification of accent at the heart of the analysis. In this chapter, I would like to explore what has happened in the intervening forty-plus year period, both in sociolinguistics and in society, to transform the market from one of a number of domains of everyday interaction to an overriding concern in contemporary sociolinguistic studies. The chapter starts with a brief overview of the treatment of the market in early sociolinguistic research, using Labov’s study as an illustration to show how markets were treated in much the same way as other domains where sociolinguistic data could be gathered. I then go on to show argue that two main developments challenged this treatment of market domains. The first was Bourdieu’s (1991) conceptualisation of the linguistic market, in which he advocated on the one hand a recognition of the economic foundations of all linguistic exchanges, whilst on the other arguing for the treatment of economic exchanges as just another type of exchange. The second was the development of Critical Discourse Analysis, particularly the British School, led by Norman Fairclough (e.g.1995; 2001), a key objective of which was the unmasking of the pervasiveness of market discourses across society. This period in sociolinguistics can be seen as one in which the domain of the market was put under a critical spotlight, largely in response to increasing marketization of society and neoliberalism in the global political economy. Having reviewed these two developments, the chapter moves on to the current period, in which the market is no longer restricted to a particular domain, but potentially impacts on all aspects of language in society. This corresponds with a societal transition from marketplaces as bounded physical spaces to a concept of the marketised society (Slater and Tonkiss 2000), and an acceptance among social theorists and sociolinguists of the increasing commodification of all aspects of life, including linguistic aspects (see Heller and Duchêne, this volume, Chapter 6).","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":49130828,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/49130828/thumbnails/1.jpg","file_name":"Chapter_7_Theorizing_the_market_in_sociolinguistics.pdf","download_url":"https://www.academia.edu/attachments/49130828/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Theorising_the_market_in_sociolinguistic.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/49130828/Chapter_7_Theorizing_the_market_in_sociolinguistics-libre.pdf?1474901120=\u0026response-content-disposition=attachment%3B+filename%3DTheorising_the_market_in_sociolinguistic.pdf\u0026Expires=1733884864\u0026Signature=NWT2JI-xH0SOAHZN~oZvFnJXAji8NE0s1udLG4olE2YCGfF8eyHtsLZsBg01aJTZfMolskdgWxVN-5~0K08Je51WC-0aHvLQoUrHiLgG7LdMRF2qnfF1DOX8~Fvv~KS0~6n9x7ONhVsSYwvsUsyjXQ0pZ4TDi6Q9tAZnJ5evY8ydmpYmNMxnW7vrnGhl1FNj66y2uad5qK4eOGTr5UZ90eZmHhHmonK5~1s2Ux~xBuC-S91u7vajiZrRtr2SECM1EFF-fYt5x7e6kOMqL0JrWj1D9UWFUQwk2wYOO6iz7qlSVOp9ztBZwg95VRnzCKU76V4KSKtITO4nQ0nuLLZ5ng__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":107322,"name":"Commodification","url":"https://www.academia.edu/Documents/in/Commodification"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="17214186"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/17214186/Digital_Advertising"><img alt="Research paper thumbnail of Digital Advertising" class="work-thumbnail" src="https://attachments.academia-assets.com/39372786/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/17214186/Digital_Advertising">Digital Advertising</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Advertising was originally conceived as a one-to-many, primarily verbal/textual mode of communica...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Advertising was originally conceived as a one-to-many, primarily verbal/textual mode of communication. As web-based advertising evolved, it tended to retain these features; however, a number of developments have created parallel and powerful trends in digital marketing communication. The first is the evolution of Web 2.0, characterised by user-generated content, peer-to-peer communication and interactivity, which has, on the one hand, forced advertisers to consider the interactive dimensions of their communication, and, on the other, enabled consumers to create texts about products, which are outside of the control of the advertiser. Consumers are thus in a powerful position to recommend products through electronic word of mouth (‘eWOM’), which can either reinforce or undermine the marketer’s message. The second development is the evolution of the concept of the ‘working consumer’ who co-creates value for brands and products; this, too, involves a loss of control on the part of the advertiser as communicator, since the consumer can also devalue a product or brand or subvert message content through remediation and comment. The final dimension is the increasing role of ‘personalisation’ in web-based advertising and marketing, which allows for customised and localised offerings to be made to consumers on an individual or one-to-one basis. Following an introduction to digital advertising and a brief history of its evolution, these key factors and trends will be discussed in terms of current research and illustrative examples, and methodological approaches for exploring and investigating advertising and digital communication will also be addressed.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="dddfa210b206ce0f0c86155d5a1aeb1d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":39372786,"asset_id":17214186,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/39372786/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="17214186"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="17214186"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 17214186; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=17214186]").text(description); $(".js-view-count[data-work-id=17214186]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 17214186; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='17214186']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 17214186, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "dddfa210b206ce0f0c86155d5a1aeb1d" } } $('.js-work-strip[data-work-id=17214186]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":17214186,"title":"Digital Advertising","translated_title":"","metadata":{"abstract":"Advertising was originally conceived as a one-to-many, primarily verbal/textual mode of communication. As web-based advertising evolved, it tended to retain these features; however, a number of developments have created parallel and powerful trends in digital marketing communication. The first is the evolution of Web 2.0, characterised by user-generated content, peer-to-peer communication and interactivity, which has, on the one hand, forced advertisers to consider the interactive dimensions of their communication, and, on the other, enabled consumers to create texts about products, which are outside of the control of the advertiser. Consumers are thus in a powerful position to recommend products through electronic word of mouth (‘eWOM’), which can either reinforce or undermine the marketer’s message. The second development is the evolution of the concept of the ‘working consumer’ who co-creates value for brands and products; this, too, involves a loss of control on the part of the advertiser as communicator, since the consumer can also devalue a product or brand or subvert message content through remediation and comment. The final dimension is the increasing role of ‘personalisation’ in web-based advertising and marketing, which allows for customised and localised offerings to be made to consumers on an individual or one-to-one basis. Following an introduction to digital advertising and a brief history of its evolution, these key factors and trends will be discussed in terms of current research and illustrative examples, and methodological approaches for exploring and investigating advertising and digital communication will also be addressed."},"translated_abstract":"Advertising was originally conceived as a one-to-many, primarily verbal/textual mode of communication. As web-based advertising evolved, it tended to retain these features; however, a number of developments have created parallel and powerful trends in digital marketing communication. The first is the evolution of Web 2.0, characterised by user-generated content, peer-to-peer communication and interactivity, which has, on the one hand, forced advertisers to consider the interactive dimensions of their communication, and, on the other, enabled consumers to create texts about products, which are outside of the control of the advertiser. Consumers are thus in a powerful position to recommend products through electronic word of mouth (‘eWOM’), which can either reinforce or undermine the marketer’s message. The second development is the evolution of the concept of the ‘working consumer’ who co-creates value for brands and products; this, too, involves a loss of control on the part of the advertiser as communicator, since the consumer can also devalue a product or brand or subvert message content through remediation and comment. The final dimension is the increasing role of ‘personalisation’ in web-based advertising and marketing, which allows for customised and localised offerings to be made to consumers on an individual or one-to-one basis. Following an introduction to digital advertising and a brief history of its evolution, these key factors and trends will be discussed in terms of current research and illustrative examples, and methodological approaches for exploring and investigating advertising and digital communication will also be addressed.","internal_url":"https://www.academia.edu/17214186/Digital_Advertising","translated_internal_url":"","created_at":"2015-10-23T07:52:49.764-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":39372786,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/39372786/thumbnails/1.jpg","file_name":"RH_of_Language_and_Digital_Communication_Chapter_13.pdf","download_url":"https://www.academia.edu/attachments/39372786/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Digital_Advertising.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/39372786/RH_of_Language_and_Digital_Communication_Chapter_13-libre.pdf?1445611886=\u0026response-content-disposition=attachment%3B+filename%3DDigital_Advertising.pdf\u0026Expires=1733884864\u0026Signature=BrMl6TLugcNuWvnW6DTYHCRFurkZJ6wCmaLpnzkI1yWq0H4oXykpzLjwcge0LuCuKekEf3eO8ZlAjIXuE~VSMtAamkheIGcMgmmnfywpkZlRIPDDw8ac0fbFF3LMlpT5SwiDZBx56DKbRvcDIv9n76g-AVSu3VzWzIOJA95TwvLg48VIkYZCDrKBsUSUTXbeRoel4loKeac23UV4ipslkNp1yLwhnK6CpS4pT5c4s0casmWrzQ6uu2wIeuylznj7LQqpHQ-Bo3rTCpkCxA~pGgBzF7QQIjMj41s--M82wH9UlBRPmognhDnUuE0LXXv2no~G~YlIG9V231dYjLTsng__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Digital_Advertising","translated_slug":"","page_count":14,"language":"en","content_type":"Work","summary":"Advertising was originally conceived as a one-to-many, primarily verbal/textual mode of communication. As web-based advertising evolved, it tended to retain these features; however, a number of developments have created parallel and powerful trends in digital marketing communication. The first is the evolution of Web 2.0, characterised by user-generated content, peer-to-peer communication and interactivity, which has, on the one hand, forced advertisers to consider the interactive dimensions of their communication, and, on the other, enabled consumers to create texts about products, which are outside of the control of the advertiser. Consumers are thus in a powerful position to recommend products through electronic word of mouth (‘eWOM’), which can either reinforce or undermine the marketer’s message. The second development is the evolution of the concept of the ‘working consumer’ who co-creates value for brands and products; this, too, involves a loss of control on the part of the advertiser as communicator, since the consumer can also devalue a product or brand or subvert message content through remediation and comment. The final dimension is the increasing role of ‘personalisation’ in web-based advertising and marketing, which allows for customised and localised offerings to be made to consumers on an individual or one-to-one basis. Following an introduction to digital advertising and a brief history of its evolution, these key factors and trends will be discussed in terms of current research and illustrative examples, and methodological approaches for exploring and investigating advertising and digital communication will also be addressed.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":39372786,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/39372786/thumbnails/1.jpg","file_name":"RH_of_Language_and_Digital_Communication_Chapter_13.pdf","download_url":"https://www.academia.edu/attachments/39372786/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Digital_Advertising.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/39372786/RH_of_Language_and_Digital_Communication_Chapter_13-libre.pdf?1445611886=\u0026response-content-disposition=attachment%3B+filename%3DDigital_Advertising.pdf\u0026Expires=1733884864\u0026Signature=BrMl6TLugcNuWvnW6DTYHCRFurkZJ6wCmaLpnzkI1yWq0H4oXykpzLjwcge0LuCuKekEf3eO8ZlAjIXuE~VSMtAamkheIGcMgmmnfywpkZlRIPDDw8ac0fbFF3LMlpT5SwiDZBx56DKbRvcDIv9n76g-AVSu3VzWzIOJA95TwvLg48VIkYZCDrKBsUSUTXbeRoel4loKeac23UV4ipslkNp1yLwhnK6CpS4pT5c4s0casmWrzQ6uu2wIeuylznj7LQqpHQ-Bo3rTCpkCxA~pGgBzF7QQIjMj41s--M82wH9UlBRPmognhDnUuE0LXXv2no~G~YlIG9V231dYjLTsng__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2869,"name":"Digital Media","url":"https://www.academia.edu/Documents/in/Digital_Media"},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising"},{"id":5401,"name":"Computer-Mediated Communication","url":"https://www.academia.edu/Documents/in/Computer-Mediated_Communication"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="15571297"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/15571297/Anayzing_Language_Policies_in_New_Media"><img alt="Research paper thumbnail of Anayzing Language Policies in New Media" class="work-thumbnail" src="https://attachments.academia-assets.com/38724018/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/15571297/Anayzing_Language_Policies_in_New_Media">Anayzing Language Policies in New Media</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">New media, and in particular the World Wide Web, are a non‐traditional domain for the study of la...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">New media, and in particular the World Wide Web, are a non‐traditional domain for the study of language policy and language planning. However, the World Wide Web is a major site of linguistic practice and, I would argue, policy, which remains, to a large extent, untouched by the normal tools of LPP. In theory, individuals, institutions,and corporations are free to do what they want in borderless cyberspace, paying little<br />attention to the, generally, territorially anchored regulations of language policy and planning and associated institutions. What is interesting, however, is that in general such actors do not just do as they wish and do appear to be still guided by many of the same norms that are at play in offline contexts. New media enable the development of online speech communities, which, of necessity, incorporate not just practices, but also shared norms and beliefs in relation to those practices, following Spolsky’s (2004) definition. The investigation of language policy in new media contexts thus contributes a new and important dimension to a comprehensive understanding of language policy and language planning as it focuses on non‐traditional actors and non‐traditional domains, which are generally free from established regulatory frameworks and national borders. In this chapter, we will look at how to investigate language policy in new media environments, highlighting a number of possible research directions, both on the “monologic” and “dialogic” Web.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="e7f4a7f5258ad3e6dc4137fc84558fef" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":38724018,"asset_id":15571297,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/38724018/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="15571297"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="15571297"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 15571297; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=15571297]").text(description); $(".js-view-count[data-work-id=15571297]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 15571297; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='15571297']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 15571297, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "e7f4a7f5258ad3e6dc4137fc84558fef" } } $('.js-work-strip[data-work-id=15571297]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":15571297,"title":"Anayzing Language Policies in New Media","translated_title":"","metadata":{"abstract":"New media, and in particular the World Wide Web, are a non‐traditional domain for the study of language policy and language planning. However, the World Wide Web is a major site of linguistic practice and, I would argue, policy, which remains, to a large extent, untouched by the normal tools of LPP. In theory, individuals, institutions,and corporations are free to do what they want in borderless cyberspace, paying little\nattention to the, generally, territorially anchored regulations of language policy and planning and associated institutions. What is interesting, however, is that in general such actors do not just do as they wish and do appear to be still guided by many of the same norms that are at play in offline contexts. New media enable the development of online speech communities, which, of necessity, incorporate not just practices, but also shared norms and beliefs in relation to those practices, following Spolsky’s (2004) definition. The investigation of language policy in new media contexts thus contributes a new and important dimension to a comprehensive understanding of language policy and language planning as it focuses on non‐traditional actors and non‐traditional domains, which are generally free from established regulatory frameworks and national borders. In this chapter, we will look at how to investigate language policy in new media environments, highlighting a number of possible research directions, both on the “monologic” and “dialogic” Web."},"translated_abstract":"New media, and in particular the World Wide Web, are a non‐traditional domain for the study of language policy and language planning. However, the World Wide Web is a major site of linguistic practice and, I would argue, policy, which remains, to a large extent, untouched by the normal tools of LPP. In theory, individuals, institutions,and corporations are free to do what they want in borderless cyberspace, paying little\nattention to the, generally, territorially anchored regulations of language policy and planning and associated institutions. What is interesting, however, is that in general such actors do not just do as they wish and do appear to be still guided by many of the same norms that are at play in offline contexts. New media enable the development of online speech communities, which, of necessity, incorporate not just practices, but also shared norms and beliefs in relation to those practices, following Spolsky’s (2004) definition. The investigation of language policy in new media contexts thus contributes a new and important dimension to a comprehensive understanding of language policy and language planning as it focuses on non‐traditional actors and non‐traditional domains, which are generally free from established regulatory frameworks and national borders. In this chapter, we will look at how to investigate language policy in new media environments, highlighting a number of possible research directions, both on the “monologic” and “dialogic” Web.","internal_url":"https://www.academia.edu/15571297/Anayzing_Language_Policies_in_New_Media","translated_internal_url":"","created_at":"2015-09-10T03:24:44.182-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":38724018,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38724018/thumbnails/1.jpg","file_name":"Analyzing_Language_Policies_in_New_Media.pdf","download_url":"https://www.academia.edu/attachments/38724018/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Anayzing_Language_Policies_in_New_Media.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38724018/Analyzing_Language_Policies_in_New_Media-libre.pdf?1441880437=\u0026response-content-disposition=attachment%3B+filename%3DAnayzing_Language_Policies_in_New_Media.pdf\u0026Expires=1733884864\u0026Signature=CL3-9~nklSP4j1KYf~Qjaw9iBn9Njuk7a4PMHajqXttcq-zTIZhD7dcWlecuD4jO6NrulV3PaGJ1~NuNjo47G8fIGVMrNRoIjVSrhUpBgOnerSgcgPwNei7cfOK37UCF3qqFahhiUXjrs1T39w7u5KdI9~ooKn0cwnnnsxIX5mayU3Shg9LaQc-ryqsQReKVI2fUHdjmHe20Zf2uI~6soFRWM9mhCXhtE9t-hyYVyUGEhiVF3WTSkZbBsgEKPIJzzb4kGPrWJ~AzkVrTMIttakpe2~OY5SvDWuWD6JAU906vbDBsnxN1Gpl17B30XcKo8V5~3NntsPdBXg9GK8Xrjw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Anayzing_Language_Policies_in_New_Media","translated_slug":"","page_count":10,"language":"en","content_type":"Work","summary":"New media, and in particular the World Wide Web, are a non‐traditional domain for the study of language policy and language planning. However, the World Wide Web is a major site of linguistic practice and, I would argue, policy, which remains, to a large extent, untouched by the normal tools of LPP. In theory, individuals, institutions,and corporations are free to do what they want in borderless cyberspace, paying little\nattention to the, generally, territorially anchored regulations of language policy and planning and associated institutions. What is interesting, however, is that in general such actors do not just do as they wish and do appear to be still guided by many of the same norms that are at play in offline contexts. New media enable the development of online speech communities, which, of necessity, incorporate not just practices, but also shared norms and beliefs in relation to those practices, following Spolsky’s (2004) definition. The investigation of language policy in new media contexts thus contributes a new and important dimension to a comprehensive understanding of language policy and language planning as it focuses on non‐traditional actors and non‐traditional domains, which are generally free from established regulatory frameworks and national borders. In this chapter, we will look at how to investigate language policy in new media environments, highlighting a number of possible research directions, both on the “monologic” and “dialogic” Web.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":38724018,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38724018/thumbnails/1.jpg","file_name":"Analyzing_Language_Policies_in_New_Media.pdf","download_url":"https://www.academia.edu/attachments/38724018/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Anayzing_Language_Policies_in_New_Media.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38724018/Analyzing_Language_Policies_in_New_Media-libre.pdf?1441880437=\u0026response-content-disposition=attachment%3B+filename%3DAnayzing_Language_Policies_in_New_Media.pdf\u0026Expires=1733884864\u0026Signature=CL3-9~nklSP4j1KYf~Qjaw9iBn9Njuk7a4PMHajqXttcq-zTIZhD7dcWlecuD4jO6NrulV3PaGJ1~NuNjo47G8fIGVMrNRoIjVSrhUpBgOnerSgcgPwNei7cfOK37UCF3qqFahhiUXjrs1T39w7u5KdI9~ooKn0cwnnnsxIX5mayU3Shg9LaQc-ryqsQReKVI2fUHdjmHe20Zf2uI~6soFRWM9mhCXhtE9t-hyYVyUGEhiVF3WTSkZbBsgEKPIJzzb4kGPrWJ~AzkVrTMIttakpe2~OY5SvDWuWD6JAU906vbDBsnxN1Gpl17B30XcKo8V5~3NntsPdBXg9GK8Xrjw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":933,"name":"New Media","url":"https://www.academia.edu/Documents/in/New_Media"},{"id":5034,"name":"Language Planning and Policy","url":"https://www.academia.edu/Documents/in/Language_Planning_and_Policy"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="13888460"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/13888460/Language_A_Challenging_Resource_in_a_Museum_of_S%C3%A1mi_Culture"><img alt="Research paper thumbnail of Language: A Challenging Resource in a Museum of Sámi Culture" class="work-thumbnail" src="https://attachments.academia-assets.com/38151964/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/13888460/Language_A_Challenging_Resource_in_a_Museum_of_S%C3%A1mi_Culture">Language: A Challenging Resource in a Museum of Sámi Culture</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Choices made around using language in museums can either reinforce or challenge existing common s...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Choices made around using language in museums can either reinforce or challenge existing common sense language regimes and cultural hegemonies. The issues around linguistic choices are particularly pronounced for a museum of indigenous culture in a multilingual minority language community. Using the case of the Siida, the National Museum of the Finnish Sámi, located in Inari, in Finnish Sámiland, we explore some of the issues involved in using language in the museum. Based on a linguistic landscape analysis, we identify three main functions of language in the museum: managing and controlling visitors; narrating and explaining content and being displayed as content/exhibit. We discuss these functions in the context of the Siida Museum and also explore the associated challenges and opportunities. Our analysis shows how the language choices made by museums in relation to all three functions can present an opportunity to challenge existing language hegemonies and inequalities.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="878837a78061a56b760d32384977c741" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":38151964,"asset_id":13888460,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/38151964/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="13888460"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="13888460"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 13888460; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=13888460]").text(description); $(".js-view-count[data-work-id=13888460]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 13888460; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='13888460']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 13888460, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "878837a78061a56b760d32384977c741" } } $('.js-work-strip[data-work-id=13888460]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":13888460,"title":"Language: A Challenging Resource in a Museum of Sámi Culture","translated_title":"","metadata":{"abstract":"Choices made around using language in museums can either reinforce or challenge existing common sense language regimes and cultural hegemonies. The issues around linguistic choices are particularly pronounced for a museum of indigenous culture in a multilingual minority language community. Using the case of the Siida, the National Museum of the Finnish Sámi, located in Inari, in Finnish Sámiland, we explore some of the issues involved in using language in the museum. Based on a linguistic landscape analysis, we identify three main functions of language in the museum: managing and controlling visitors; narrating and explaining content and being displayed as content/exhibit. We discuss these functions in the context of the Siida Museum and also explore the associated challenges and opportunities. Our analysis shows how the language choices made by museums in relation to all three functions can present an opportunity to challenge existing language hegemonies and inequalities."},"translated_abstract":"Choices made around using language in museums can either reinforce or challenge existing common sense language regimes and cultural hegemonies. The issues around linguistic choices are particularly pronounced for a museum of indigenous culture in a multilingual minority language community. Using the case of the Siida, the National Museum of the Finnish Sámi, located in Inari, in Finnish Sámiland, we explore some of the issues involved in using language in the museum. Based on a linguistic landscape analysis, we identify three main functions of language in the museum: managing and controlling visitors; narrating and explaining content and being displayed as content/exhibit. We discuss these functions in the context of the Siida Museum and also explore the associated challenges and opportunities. Our analysis shows how the language choices made by museums in relation to all three functions can present an opportunity to challenge existing language hegemonies and inequalities.","internal_url":"https://www.academia.edu/13888460/Language_A_Challenging_Resource_in_a_Museum_of_S%C3%A1mi_Culture","translated_internal_url":"","created_at":"2015-07-10T07:51:31.756-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":2820127,"work_id":13888460,"tagging_user_id":4007133,"tagged_user_id":337280,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":-1,"name":"Sari Pietikäinen","title":"Language: A Challenging Resource in a Museum of Sámi Culture"}],"downloadable_attachments":[{"id":38151964,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38151964/thumbnails/1.jpg","file_name":"Language_a_challenging_resource_in_a_museum_of_Sami_culture.pdf","download_url":"https://www.academia.edu/attachments/38151964/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Language_A_Challenging_Resource_in_a_Mus.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38151964/Language_a_challenging_resource_in_a_museum_of_Sami_culture-libre.pdf?1436541736=\u0026response-content-disposition=attachment%3B+filename%3DLanguage_A_Challenging_Resource_in_a_Mus.pdf\u0026Expires=1733884864\u0026Signature=E21BQSwBDcQ3YDieaeDgmlVNp0iEvBTkTNVl~JjFw2vm7114RBAzJllN2tRmpKBAI8aPVP-qzLhPtgE56Ts4lMtjfnB90~kPpooNxtTw93BOWX6kMgjiqj8FlQ54AVxn7H7BorIDQ2ay3wuao~6I05PdVM1NcBsHPr9og~ISOZy3TdOnfYYR4XZd96Wp2XnKPY3hCF1XyAF43fSFlg2ZArxQdZ-GLmrWqnmyHlO1ggkUiSvA3cbW~RCmttKKGkigrjpJbpbiDFFQbAAE00WAZZuVtz0oST1S8LINkKChsqIHd08u-3mHIdmkvoib0WVnhUpnGsDFSOYGUE7GtYJKJg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Language_A_Challenging_Resource_in_a_Museum_of_Sámi_Culture","translated_slug":"","page_count":20,"language":"en","content_type":"Work","summary":"Choices made around using language in museums can either reinforce or challenge existing common sense language regimes and cultural hegemonies. The issues around linguistic choices are particularly pronounced for a museum of indigenous culture in a multilingual minority language community. Using the case of the Siida, the National Museum of the Finnish Sámi, located in Inari, in Finnish Sámiland, we explore some of the issues involved in using language in the museum. Based on a linguistic landscape analysis, we identify three main functions of language in the museum: managing and controlling visitors; narrating and explaining content and being displayed as content/exhibit. We discuss these functions in the context of the Siida Museum and also explore the associated challenges and opportunities. Our analysis shows how the language choices made by museums in relation to all three functions can present an opportunity to challenge existing language hegemonies and inequalities.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":38151964,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38151964/thumbnails/1.jpg","file_name":"Language_a_challenging_resource_in_a_museum_of_Sami_culture.pdf","download_url":"https://www.academia.edu/attachments/38151964/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Language_A_Challenging_Resource_in_a_Mus.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38151964/Language_a_challenging_resource_in_a_museum_of_Sami_culture-libre.pdf?1436541736=\u0026response-content-disposition=attachment%3B+filename%3DLanguage_A_Challenging_Resource_in_a_Mus.pdf\u0026Expires=1733884864\u0026Signature=E21BQSwBDcQ3YDieaeDgmlVNp0iEvBTkTNVl~JjFw2vm7114RBAzJllN2tRmpKBAI8aPVP-qzLhPtgE56Ts4lMtjfnB90~kPpooNxtTw93BOWX6kMgjiqj8FlQ54AVxn7H7BorIDQ2ay3wuao~6I05PdVM1NcBsHPr9og~ISOZy3TdOnfYYR4XZd96Wp2XnKPY3hCF1XyAF43fSFlg2ZArxQdZ-GLmrWqnmyHlO1ggkUiSvA3cbW~RCmttKKGkigrjpJbpbiDFFQbAAE00WAZZuVtz0oST1S8LINkKChsqIHd08u-3mHIdmkvoib0WVnhUpnGsDFSOYGUE7GtYJKJg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":909,"name":"Tourism Studies","url":"https://www.academia.edu/Documents/in/Tourism_Studies"},{"id":1657,"name":"Museum Studies","url":"https://www.academia.edu/Documents/in/Museum_Studies"},{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"}],"urls":[{"id":4959142,"url":"http://www.tandfonline.com/eprint/kSR82hrX3HjQem9RTURD/full"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="13586361"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/13586361/Introduction_to_Mainstreaming_the_Periphery_in_Sociolinguistics"><img alt="Research paper thumbnail of Introduction to 'Mainstreaming the Periphery in Sociolinguistics'." class="work-thumbnail" src="https://attachments.academia-assets.com/38081339/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/13586361/Introduction_to_Mainstreaming_the_Periphery_in_Sociolinguistics">Introduction to 'Mainstreaming the Periphery in Sociolinguistics'.</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This is the introductory presentation for the invited panel on 'Mainstreaming the Periphery in So...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This is the introductory presentation for the invited panel on 'Mainstreaming the Periphery in Sociolinguistics', Sociolinguistics of Globalization, Hong Kong, 3-6 June 2015.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="04ed909e4b89225043befe71a082d831" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":38081339,"asset_id":13586361,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/38081339/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="13586361"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="13586361"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 13586361; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=13586361]").text(description); $(".js-view-count[data-work-id=13586361]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 13586361; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='13586361']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 13586361, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "04ed909e4b89225043befe71a082d831" } } $('.js-work-strip[data-work-id=13586361]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":13586361,"title":"Introduction to 'Mainstreaming the Periphery in Sociolinguistics'.","translated_title":"","metadata":{"abstract":"This is the introductory presentation for the invited panel on 'Mainstreaming the Periphery in Sociolinguistics', Sociolinguistics of Globalization, Hong Kong, 3-6 June 2015. ","ai_title_tag":"Mainstreaming the Periphery in Sociolinguistics Overview"},"translated_abstract":"This is the introductory presentation for the invited panel on 'Mainstreaming the Periphery in Sociolinguistics', Sociolinguistics of Globalization, Hong Kong, 3-6 June 2015. ","internal_url":"https://www.academia.edu/13586361/Introduction_to_Mainstreaming_the_Periphery_in_Sociolinguistics","translated_internal_url":"","created_at":"2015-07-03T06:42:40.155-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":2162854,"work_id":13586361,"tagging_user_id":4007133,"tagged_user_id":337280,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":0,"name":"Sari Pietikäinen","title":"Introduction to 'Mainstreaming the Periphery in Sociolinguistics'."}],"downloadable_attachments":[{"id":38081339,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38081339/thumbnails/1.jpg","file_name":"Introduction_-_Mainstreaming_the_Periphery_in_Sociolinguistics_Panel.pdf","download_url":"https://www.academia.edu/attachments/38081339/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Introduction_to_Mainstreaming_the_Periph.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38081339/Introduction_-_Mainstreaming_the_Periphery_in_Sociolinguistics_Panel-libre.pdf?1435931195=\u0026response-content-disposition=attachment%3B+filename%3DIntroduction_to_Mainstreaming_the_Periph.pdf\u0026Expires=1733884864\u0026Signature=SbB4JsO5OeqiLwr1pO0mV~EiMhjc80FsjSzFBfYDoOG6EqV30CItEXorWBhTCclbiYjkiatEeyDU0XOrvzzAsqZgLjdG-FPwPSnY7jijcIjd-DTNCSpZdbK5ckyWKHMCWvXrJHeiw25a6KTkE3o8eCv34RwwHqOVgiJvsU8U6UeMYKHIjSVXt6N7wuqiLoOR4pR4LjgU3Q~eEcaax-1oyg75LEuz7DUald8HEBAExasT5oeNr4xyh6gY0AIAuNbsHyugdrPwmh4ieawxm3xmmtT7KKvq4B93ZmpQwLaYVZ~xiHjLdpUai0X2MF8Q~xu5SZGue-Fq0l1tEUl2a2SFEA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Introduction_to_Mainstreaming_the_Periphery_in_Sociolinguistics","translated_slug":"","page_count":22,"language":"en","content_type":"Work","summary":"This is the introductory presentation for the invited panel on 'Mainstreaming the Periphery in Sociolinguistics', Sociolinguistics of Globalization, Hong Kong, 3-6 June 2015. ","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":38081339,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/38081339/thumbnails/1.jpg","file_name":"Introduction_-_Mainstreaming_the_Periphery_in_Sociolinguistics_Panel.pdf","download_url":"https://www.academia.edu/attachments/38081339/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Introduction_to_Mainstreaming_the_Periph.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/38081339/Introduction_-_Mainstreaming_the_Periphery_in_Sociolinguistics_Panel-libre.pdf?1435931195=\u0026response-content-disposition=attachment%3B+filename%3DIntroduction_to_Mainstreaming_the_Periph.pdf\u0026Expires=1733884864\u0026Signature=SbB4JsO5OeqiLwr1pO0mV~EiMhjc80FsjSzFBfYDoOG6EqV30CItEXorWBhTCclbiYjkiatEeyDU0XOrvzzAsqZgLjdG-FPwPSnY7jijcIjd-DTNCSpZdbK5ckyWKHMCWvXrJHeiw25a6KTkE3o8eCv34RwwHqOVgiJvsU8U6UeMYKHIjSVXt6N7wuqiLoOR4pR4LjgU3Q~eEcaax-1oyg75LEuz7DUald8HEBAExasT5oeNr4xyh6gY0AIAuNbsHyugdrPwmh4ieawxm3xmmtT7KKvq4B93ZmpQwLaYVZ~xiHjLdpUai0X2MF8Q~xu5SZGue-Fq0l1tEUl2a2SFEA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"},{"id":118223,"name":"Centre-Periphery Relations","url":"https://www.academia.edu/Documents/in/Centre-Periphery_Relations"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="7029125"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/7029125/Blommaert_Kelly_Holmes_Lepp%C3%A4nen_Lane_Moriarty_Pietik%C3%A4inen_and_Piirainen_Marsh_2009_Media_multilingualism_and_language_policing_an_introduction_Language_Policy_2009_8_3_pp_203_207"><img alt="Research paper thumbnail of Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207" class="work-thumbnail" src="https://attachments.academia-assets.com/33685954/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/7029125/Blommaert_Kelly_Holmes_Lepp%C3%A4nen_Lane_Moriarty_Pietik%C3%A4inen_and_Piirainen_Marsh_2009_Media_multilingualism_and_language_policing_an_introduction_Language_Policy_2009_8_3_pp_203_207">Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://uio.academia.edu/PiaLane">Pia Lane</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a>, and <a class="" data-click-track="profile-work-strip-authors" href="https://tilburguniversity.academia.edu/JanBlommaert">Jan Blommaert</a></span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fc4f7001bb855066dd1f90dab6b4fa09" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":33685954,"asset_id":7029125,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/33685954/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="7029125"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="7029125"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 7029125; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=7029125]").text(description); $(".js-view-count[data-work-id=7029125]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 7029125; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='7029125']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 7029125, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "fc4f7001bb855066dd1f90dab6b4fa09" } } $('.js-work-strip[data-work-id=7029125]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":7029125,"title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207","translated_title":"","metadata":{},"translated_abstract":null,"internal_url":"https://www.academia.edu/7029125/Blommaert_Kelly_Holmes_Lepp%C3%A4nen_Lane_Moriarty_Pietik%C3%A4inen_and_Piirainen_Marsh_2009_Media_multilingualism_and_language_policing_an_introduction_Language_Policy_2009_8_3_pp_203_207","translated_internal_url":"","created_at":"2014-05-12T21:26:07.918-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":1274662,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":19610703,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":3771182,"co_author_invite_id":null,"email":"a***n@campus.jyu.fi","affiliation":"University of Jyväskylä","display_order":0,"name":"Arja Piirainen-Marsh","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"},{"id":1329444,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"},{"id":1329448,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":null,"co_author_invite_id":426948,"email":"j***t@campus.jyu.fi","display_order":null,"name":"Jan Blommaert","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"},{"id":1329445,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":165180,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":null,"name":"Sirpa Leppänen","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"},{"id":1329446,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":337280,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":null,"name":"Sari Pietikäinen","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"},{"id":1329447,"work_id":7029125,"tagging_user_id":1274662,"tagged_user_id":1222185,"co_author_invite_id":null,"email":"j***t@gmail.com","affiliation":"Tilburg University","display_order":null,"name":"Jan Blommaert","title":"Blommaert, Kelly-Holmes, Leppänen, Lane, Moriarty, Pietikäinen, and Piirainen-Marsh (2009). Media, multilingualism and language policing: an introduction. Language Policy 2009; 8.(3) pp. 203-207"}],"downloadable_attachments":[{"id":33685954,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/33685954/thumbnails/1.jpg","file_name":"blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy.pdf","download_url":"https://www.academia.edu/attachments/33685954/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Blommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/33685954/blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy-libre.pdf?1399955175=\u0026response-content-disposition=attachment%3B+filename%3DBlommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf\u0026Expires=1733649967\u0026Signature=QD2XVBXSLbX1-Xhjmv86zAq9B9agcePhJ4lr8Z6T3pH~qQTzeE2EICkN7X2bIelxGE6YTHDFsyK~2BgPrIgZ67ZXMoQiYNETWfVhAsiRbjX-HIlWJ5K0F9dtL8xk~YpbnC6YQ5D16depSyKUDlk5X99KkSvTqVnJRx8l911~ifOGfm3BT~aeQKN4c~etcZPmYrQCmG1EKj-sHppajnYF~hJlfS77fBJXrnio06dosucMNdSG9wmCiL6L5G2chEGxNNnRbyBUiWMIeCZXMVVneVq1TX1gKVNAjOEGWFNeYlnP819tUJkZWZHrxMAx8dzf-DETzaYHPBO4IjC9iyb4hw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Blommaert_Kelly_Holmes_Leppänen_Lane_Moriarty_Pietikäinen_and_Piirainen_Marsh_2009_Media_multilingualism_and_language_policing_an_introduction_Language_Policy_2009_8_3_pp_203_207","translated_slug":"","page_count":5,"language":"en","content_type":"Work","summary":null,"owner":{"id":1274662,"first_name":"Pia","middle_initials":null,"last_name":"Lane","page_name":"PiaLane","domain_name":"uio","created_at":"2012-03-06T04:57:51.811-08:00","display_name":"Pia Lane","url":"https://uio.academia.edu/PiaLane"},"attachments":[{"id":33685954,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/33685954/thumbnails/1.jpg","file_name":"blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy.pdf","download_url":"https://www.academia.edu/attachments/33685954/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Blommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/33685954/blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy-libre.pdf?1399955175=\u0026response-content-disposition=attachment%3B+filename%3DBlommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf\u0026Expires=1733649967\u0026Signature=QD2XVBXSLbX1-Xhjmv86zAq9B9agcePhJ4lr8Z6T3pH~qQTzeE2EICkN7X2bIelxGE6YTHDFsyK~2BgPrIgZ67ZXMoQiYNETWfVhAsiRbjX-HIlWJ5K0F9dtL8xk~YpbnC6YQ5D16depSyKUDlk5X99KkSvTqVnJRx8l911~ifOGfm3BT~aeQKN4c~etcZPmYrQCmG1EKj-sHppajnYF~hJlfS77fBJXrnio06dosucMNdSG9wmCiL6L5G2chEGxNNnRbyBUiWMIeCZXMVVneVq1TX1gKVNAjOEGWFNeYlnP819tUJkZWZHrxMAx8dzf-DETzaYHPBO4IjC9iyb4hw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"},{"id":33685955,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/33685955/thumbnails/1.jpg","file_name":"blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy.pdf","download_url":"https://www.academia.edu/attachments/33685955/download_file","bulk_download_file_name":"Blommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/33685955/blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy-libre.pdf?1399955187=\u0026response-content-disposition=attachment%3B+filename%3DBlommaert_Kelly_Holmes_Leppanen_Lane_Mor.pdf\u0026Expires=1733649967\u0026Signature=P4-g0F8qShKp2AU~9tPS1GJ29PMHR8S6xrQtVtTNbqfyXUfKXMq2yfCfVeHWxeTkKhMphL2zaIXkPk4j31dxHGddgYkeb46t7nTa2HACUNSzHMC0pNJgKPf05fhevMeKARSv~iWORyUgTYLYHQe3OX~bhHeA1djXUx4G~p5t9ZeIZ1su1nMmb36wSDs5ivEgKRoJN5SFrAhn~ZR0mSXHV9OUkH1Y4rrCOkc8tAY~cunatxdP~5cpD8pStCrBNbjQBpGFie5lXUJMTOL~NGqxlLp4yG~dfaTBSpjZB1hNEraa8KrMSrO3LlbCcJRk~i1rWC0eQpMFYLECHRs-hsCZ-Q__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies"},{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":5034,"name":"Language Planning and Policy","url":"https://www.academia.edu/Documents/in/Language_Planning_and_Policy"},{"id":38923,"name":"Language Policy","url":"https://www.academia.edu/Documents/in/Language_Policy"}],"urls":[{"id":2893750,"url":"http://www.hf.uio.no/iln/personer/vit/pial/articles/blommaert-et-al-2009-media-multilingualism-and-language-policing-an-introduction-language-policy.pdf"},{"id":3283153,"url":"http://download.springer.com/static/pdf/4/art%253A10.1007%252Fs10993-009-9138-7.pdf?auth66=1407320800_dabf4b5f5a79994d9e7b0d90c32438ed\u0026ext=.pdf"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="12704120"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/12704120/Mainstreaming_the_Periphery_in_Sociolinguistics"><img alt="Research paper thumbnail of Mainstreaming the Periphery in Sociolinguistics" class="work-thumbnail" src="https://attachments.academia-assets.com/37788186/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/12704120/Mainstreaming_the_Periphery_in_Sociolinguistics">Mainstreaming the Periphery in Sociolinguistics</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/AlexandraJaffe">Alexandra Jaffe</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://uoc.academia.edu/JoanPujolar">Joan Pujolar</a>, and <a class="" data-click-track="profile-work-strip-authors" href="https://uct.academia.edu/AnaDeumert">Ana Deumert</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Invited Panel, Sociolinguistics of Globalization Conference, Hong Kong University, 3-6 June 2015</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="903bcf7dcdb30c08aa6e40ef85fdc1b0" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37788186,"asset_id":12704120,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37788186/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="12704120"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="12704120"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 12704120; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=12704120]").text(description); $(".js-view-count[data-work-id=12704120]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 12704120; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='12704120']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 12704120, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "903bcf7dcdb30c08aa6e40ef85fdc1b0" } } $('.js-work-strip[data-work-id=12704120]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":12704120,"title":"Mainstreaming the Periphery in Sociolinguistics","translated_title":"","metadata":{"abstract":"Invited Panel, Sociolinguistics of Globalization Conference, Hong Kong University, 3-6 June 2015"},"translated_abstract":"Invited Panel, Sociolinguistics of Globalization Conference, Hong Kong University, 3-6 June 2015","internal_url":"https://www.academia.edu/12704120/Mainstreaming_the_Periphery_in_Sociolinguistics","translated_internal_url":"","created_at":"2015-05-31T11:05:04.411-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":703112,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":22132350,"co_author_invite_id":null,"email":"c***d@cardiff.ac.uk","affiliation":"Cardiff University","display_order":null,"name":"Nik Coupland","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703109,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":null,"co_author_invite_id":261033,"email":"a***t@uct.ac.za","display_order":null,"name":"Ana Deumert","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703113,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":309016,"co_author_invite_id":null,"email":"j***r@uoc.edu","affiliation":"Universitat Oberta de Catalunya","display_order":null,"name":"Joan Pujolar","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703110,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":26231394,"co_author_invite_id":null,"email":"a***e@csulb.edu","display_order":null,"name":"Alexandra Jaffe","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703107,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":32090988,"co_author_invite_id":261032,"email":"a***k@uts.edu.au","affiliation":"University of Technology Sydney","display_order":null,"name":"Alastair Pennycook","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703108,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":337280,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":null,"name":"Sari Pietikäinen","title":"Mainstreaming the Periphery in Sociolinguistics"},{"id":703111,"work_id":12704120,"tagging_user_id":4007133,"tagged_user_id":2876565,"co_author_invite_id":null,"email":"a***t@gmail.com","affiliation":"University of Cape Town","display_order":null,"name":"Ana Deumert","title":"Mainstreaming the Periphery in Sociolinguistics"}],"downloadable_attachments":[{"id":37788186,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37788186/thumbnails/1.jpg","file_name":"Mainstreaming_the_Periphery_in_Sociolinguistics.pdf","download_url":"https://www.academia.edu/attachments/37788186/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Mainstreaming_the_Periphery_in_Socioling.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37788186/Mainstreaming_the_Periphery_in_Sociolinguistics-libre.pdf?1433095517=\u0026response-content-disposition=attachment%3B+filename%3DMainstreaming_the_Periphery_in_Socioling.pdf\u0026Expires=1733844461\u0026Signature=Y9OMrbgVQNkKV1eq0xL--bB5jA7fRJ4vsoMzv4lrQc4czriNlxlZUpix3e56YsGMxXuBH08a6mktTMw2D4BGNr-wNYuC3B-ZRe8y~F2Irv~NomBAsf~lMYiayDD7uQY6p70DS88s7rULLFYrIvIzlHl~O4H8MWel-LJHyZ378~Yn5Kky3p5gzgzx5kC6MKVYYkzbSGzuKgSXUyDCk-ZJst8P605RHvpjonJR3Uh6S0JBV3MTACcnbvYadm3Xn0~zLz1nKYgCnBtFS75koi~ik0q~I9NbAz4hEch5WYxh49whMxtGYIuy5WSmftMqoE-LMD7WBIdEu9fSp0R3lcuREA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Mainstreaming_the_Periphery_in_Sociolinguistics","translated_slug":"","page_count":5,"language":"en","content_type":"Work","summary":"Invited Panel, Sociolinguistics of Globalization Conference, Hong Kong University, 3-6 June 2015","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":37788186,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37788186/thumbnails/1.jpg","file_name":"Mainstreaming_the_Periphery_in_Sociolinguistics.pdf","download_url":"https://www.academia.edu/attachments/37788186/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Mainstreaming_the_Periphery_in_Socioling.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37788186/Mainstreaming_the_Periphery_in_Sociolinguistics-libre.pdf?1433095517=\u0026response-content-disposition=attachment%3B+filename%3DMainstreaming_the_Periphery_in_Socioling.pdf\u0026Expires=1733844461\u0026Signature=Y9OMrbgVQNkKV1eq0xL--bB5jA7fRJ4vsoMzv4lrQc4czriNlxlZUpix3e56YsGMxXuBH08a6mktTMw2D4BGNr-wNYuC3B-ZRe8y~F2Irv~NomBAsf~lMYiayDD7uQY6p70DS88s7rULLFYrIvIzlHl~O4H8MWel-LJHyZ378~Yn5Kky3p5gzgzx5kC6MKVYYkzbSGzuKgSXUyDCk-ZJst8P605RHvpjonJR3Uh6S0JBV3MTACcnbvYadm3Xn0~zLz1nKYgCnBtFS75koi~ik0q~I9NbAz4hEch5WYxh49whMxtGYIuy5WSmftMqoE-LMD7WBIdEu9fSp0R3lcuREA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":1439,"name":"Globalization","url":"https://www.academia.edu/Documents/in/Globalization"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"},{"id":118223,"name":"Centre-Periphery Relations","url":"https://www.academia.edu/Documents/in/Centre-Periphery_Relations"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="12328405"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/12328405/Robert_and_Mammy_Doing_Bilingualism_in_a_Performance_Era"><img alt="Research paper thumbnail of Robert and Mammy: Doing Bilingualism in a Performance Era" class="work-thumbnail" src="https://attachments.academia-assets.com/37599605/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/12328405/Robert_and_Mammy_Doing_Bilingualism_in_a_Performance_Era">Robert and Mammy: Doing Bilingualism in a Performance Era</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Abstract for Keynote at International Symposium on Bilingualism 10, Rutgers University, USA, 20-2...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Abstract for Keynote at International Symposium on Bilingualism 10, Rutgers University, USA, 20-24 May 2015.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="63c0a5d0d2716ace93ce60fe2b17e8ce" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37599605,"asset_id":12328405,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37599605/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="12328405"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="12328405"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 12328405; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=12328405]").text(description); $(".js-view-count[data-work-id=12328405]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 12328405; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='12328405']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 12328405, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "63c0a5d0d2716ace93ce60fe2b17e8ce" } } $('.js-work-strip[data-work-id=12328405]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":12328405,"title":"Robert and Mammy: Doing Bilingualism in a Performance Era","translated_title":"","metadata":{"abstract":"Abstract for Keynote at International Symposium on Bilingualism 10, Rutgers University, USA, 20-24 May 2015."},"translated_abstract":"Abstract for Keynote at International Symposium on Bilingualism 10, Rutgers University, USA, 20-24 May 2015.","internal_url":"https://www.academia.edu/12328405/Robert_and_Mammy_Doing_Bilingualism_in_a_Performance_Era","translated_internal_url":"","created_at":"2015-05-11T01:47:04.204-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":37599605,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37599605/thumbnails/1.jpg","file_name":"Doing_Bilingualism_in_a_Performance_Era_-_Abstract_for_Keynote_ISB_10__Rutgers_University__20-24_May_2015.pdf","download_url":"https://www.academia.edu/attachments/37599605/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Robert_and_Mammy_Doing_Bilingualism_in_a.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37599605/Doing_Bilingualism_in_a_Performance_Era_-_Abstract_for_Keynote_ISB_10__Rutgers_University__20-24_May_2015-libre.pdf?1431336001=\u0026response-content-disposition=attachment%3B+filename%3DRobert_and_Mammy_Doing_Bilingualism_in_a.pdf\u0026Expires=1733844462\u0026Signature=gfbnWZczJTOJuRQMQ9pHlViSz5-SmoGO1zbgip1k5RUDagPeGG8cIZwXMdnA7OfjlELIks32SILjU5shHfPb1b-rRYmvkaQ7vho3~Jrk5Cxn5N5VCSYFPgAPJl6mtvO~54HCj5i2r4Ehw1BrwlGLeXFRC9lCFo5uIupEGA7PD-l1ikLpLw23l3tkGJL3RtCwA7ZH2gcatu-HS-uKsxzeDpcluXvi2OySOQeWdTP4rArabiAsv5~atiHI2LodcGeI6HBOTPwd6soxm0UBkwXoLp8tWvwvxCedZTX6AgLCZWHsrOs3HgHCpumLaQz9G7YscPFF08bI9Td~lRySGeUbww__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Robert_and_Mammy_Doing_Bilingualism_in_a_Performance_Era","translated_slug":"","page_count":2,"language":"en","content_type":"Work","summary":"Abstract for Keynote at International Symposium on Bilingualism 10, Rutgers University, USA, 20-24 May 2015.","owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":37599605,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37599605/thumbnails/1.jpg","file_name":"Doing_Bilingualism_in_a_Performance_Era_-_Abstract_for_Keynote_ISB_10__Rutgers_University__20-24_May_2015.pdf","download_url":"https://www.academia.edu/attachments/37599605/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Robert_and_Mammy_Doing_Bilingualism_in_a.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37599605/Doing_Bilingualism_in_a_Performance_Era_-_Abstract_for_Keynote_ISB_10__Rutgers_University__20-24_May_2015-libre.pdf?1431336001=\u0026response-content-disposition=attachment%3B+filename%3DRobert_and_Mammy_Doing_Bilingualism_in_a.pdf\u0026Expires=1733844462\u0026Signature=gfbnWZczJTOJuRQMQ9pHlViSz5-SmoGO1zbgip1k5RUDagPeGG8cIZwXMdnA7OfjlELIks32SILjU5shHfPb1b-rRYmvkaQ7vho3~Jrk5Cxn5N5VCSYFPgAPJl6mtvO~54HCj5i2r4Ehw1BrwlGLeXFRC9lCFo5uIupEGA7PD-l1ikLpLw23l3tkGJL3RtCwA7ZH2gcatu-HS-uKsxzeDpcluXvi2OySOQeWdTP4rArabiAsv5~atiHI2LodcGeI6HBOTPwd6soxm0UBkwXoLp8tWvwvxCedZTX6AgLCZWHsrOs3HgHCpumLaQz9G7YscPFF08bI9Td~lRySGeUbww__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":5034,"name":"Language Planning and Policy","url":"https://www.academia.edu/Documents/in/Language_Planning_and_Policy"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"},{"id":47268,"name":"Bilingualism","url":"https://www.academia.edu/Documents/in/Bilingualism"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="12238475"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/12238475/Multilingualism_and_the_periphery"><img alt="Research paper thumbnail of Multilingualism and the periphery" class="work-thumbnail" src="https://attachments.academia-assets.com/37532971/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/12238475/Multilingualism_and_the_periphery">Multilingualism and the periphery</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="aa12bb8b416c5c207e0bd8f22f4faebb" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37532971,"asset_id":12238475,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37532971/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="12238475"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="12238475"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 12238475; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=12238475]").text(description); $(".js-view-count[data-work-id=12238475]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 12238475; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='12238475']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 12238475, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "aa12bb8b416c5c207e0bd8f22f4faebb" } } $('.js-work-strip[data-work-id=12238475]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":12238475,"title":"Multilingualism and the periphery","translated_title":"","metadata":{"more_info":"In: Sari Pietikäinen \u0026 Helen Kelly-Holmes (eds.), Multilingualism and the periphery (pp. 1-16). New York: Oxford University Press.","publication_date":{"day":null,"month":null,"year":2013,"errors":{}}},"translated_abstract":null,"internal_url":"https://www.academia.edu/12238475/Multilingualism_and_the_periphery","translated_internal_url":"","created_at":"2015-05-05T01:20:31.708-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":337280,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":492024,"work_id":12238475,"tagging_user_id":337280,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"Multilingualism and the periphery"}],"downloadable_attachments":[{"id":37532971,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37532971/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2013_multilingualism_and_the_periphery.pdf","download_url":"https://www.academia.edu/attachments/37532971/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_the_periphery.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37532971/pietikainen_kelly-holmes_2013_multilingualism_and_the_periphery-libre.pdf?1430834238=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_the_periphery.pdf\u0026Expires=1733844462\u0026Signature=GEb2j9hINZUC~e7badlg3lxAZEFj8DhjkPyWRAqao~84gzAI~L0ZqgFIOJvl-EaAdj7CDvlLu5X9-N5DajxdTXMP9R9oZIzjDTPv2Wcjtx1LxTtw-oG6-H98OPbwTa8OYtkAkMfSa2KGF9GPZDV1tJ9ptkgvf9f5WoVMAemC38nxxhXHRce3ZwXZB8khd6J9C0F4OB~ZfTT089Uu40J4xczDAbWwF8yjxhT5zxLAxFo3eZ50OZCLShFoKikfNxXcfk4euJLh9uKHyQ2ERGx1v1AOU1uw0B7HVVz0dpZjkwgxj7IUoE2gQBQJ2C5tXzz5guTy4eW3YD-R1bLn0oX6SA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Multilingualism_and_the_periphery","translated_slug":"","page_count":11,"language":"en","content_type":"Work","summary":null,"owner":{"id":337280,"first_name":"Sari","middle_initials":null,"last_name":"Pietikäinen","page_name":"SariPietikäinen","domain_name":"jyu","created_at":"2011-02-19T13:32:46.726-08:00","display_name":"Sari Pietikäinen","url":"https://jyu.academia.edu/SariPietik%C3%A4inen"},"attachments":[{"id":37532971,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37532971/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2013_multilingualism_and_the_periphery.pdf","download_url":"https://www.academia.edu/attachments/37532971/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_the_periphery.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37532971/pietikainen_kelly-holmes_2013_multilingualism_and_the_periphery-libre.pdf?1430834238=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_the_periphery.pdf\u0026Expires=1733844462\u0026Signature=GEb2j9hINZUC~e7badlg3lxAZEFj8DhjkPyWRAqao~84gzAI~L0ZqgFIOJvl-EaAdj7CDvlLu5X9-N5DajxdTXMP9R9oZIzjDTPv2Wcjtx1LxTtw-oG6-H98OPbwTa8OYtkAkMfSa2KGF9GPZDV1tJ9ptkgvf9f5WoVMAemC38nxxhXHRce3ZwXZB8khd6J9C0F4OB~ZfTT089Uu40J4xczDAbWwF8yjxhT5zxLAxFo3eZ50OZCLShFoKikfNxXcfk4euJLh9uKHyQ2ERGx1v1AOU1uw0B7HVVz0dpZjkwgxj7IUoE2gQBQJ2C5tXzz5guTy4eW3YD-R1bLn0oX6SA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[{"id":4742505,"url":"https://global.oup.com/academic/product/multilingualism-and-the-periphery-9780199945191?cc=fi\u0026lang=en\u0026"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="11928765"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/11928765/Rethinking_the_macro_micro_dimension_some_insights_from_the_marketing_domain"><img alt="Research paper thumbnail of Rethinking the macro-micro dimension: some insights from the marketing domain" class="work-thumbnail" src="https://attachments.academia-assets.com/37293474/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/11928765/Rethinking_the_macro_micro_dimension_some_insights_from_the_marketing_domain">Rethinking the macro-micro dimension: some insights from the marketing domain</a></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="7772b456834bd072b0237b47b01ea6db" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37293474,"asset_id":11928765,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37293474/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="11928765"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="11928765"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 11928765; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=11928765]").text(description); $(".js-view-count[data-work-id=11928765]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 11928765; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='11928765']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 11928765, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "7772b456834bd072b0237b47b01ea6db" } } $('.js-work-strip[data-work-id=11928765]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":11928765,"title":"Rethinking the macro-micro dimension: some insights from the marketing domain","translated_title":"","metadata":{},"translated_abstract":null,"internal_url":"https://www.academia.edu/11928765/Rethinking_the_macro_micro_dimension_some_insights_from_the_marketing_domain","translated_internal_url":"","created_at":"2015-04-13T10:56:23.483-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":37293474,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37293474/thumbnails/1.jpg","file_name":"Rethinking_the_macro-micro_relationship_in_the_marketing_domain.pdf","download_url":"https://www.academia.edu/attachments/37293474/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Rethinking_the_macro_micro_dimension_som.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37293474/Rethinking_the_macro-micro_relationship_in_the_marketing_domain-libre.pdf?1428947652=\u0026response-content-disposition=attachment%3B+filename%3DRethinking_the_macro_micro_dimension_som.pdf\u0026Expires=1733844462\u0026Signature=OxXKOYOVQC2Bll5mhmjJKkXAiZHL6Pohst14WIzHDM9hGI2cWyH~gYp4EqJOP3f~Cr-w2WsXHpGwliwRf1ur776yzs06CVI9ZId6tY7Ku9UOOvN87Hae6CtXVXYOvojyr0AWqFNAotwMfJMqoU6rGlGqYasFy19VNI7sXDyY9Qdb7eEJQN~KEKUVVrr3KI3mHBPoLujvQjgz~ti2QB1tzzuyDHO0c7idKshWuiwwE50qlS-wsi8XWgeiIg0HzvuMjDgIqV6j84TCht~eKNO9ZOUm8CQ8VHBct1n2yPJv3eJMGQpU-tTWXBWR09eRFldKnJj7Nkm4q7tE6FqkaxpdKg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Rethinking_the_macro_micro_dimension_some_insights_from_the_marketing_domain","translated_slug":"","page_count":8,"language":"en","content_type":"Work","summary":null,"owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":37293474,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37293474/thumbnails/1.jpg","file_name":"Rethinking_the_macro-micro_relationship_in_the_marketing_domain.pdf","download_url":"https://www.academia.edu/attachments/37293474/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Rethinking_the_macro_micro_dimension_som.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37293474/Rethinking_the_macro-micro_relationship_in_the_marketing_domain-libre.pdf?1428947652=\u0026response-content-disposition=attachment%3B+filename%3DRethinking_the_macro_micro_dimension_som.pdf\u0026Expires=1733844462\u0026Signature=OxXKOYOVQC2Bll5mhmjJKkXAiZHL6Pohst14WIzHDM9hGI2cWyH~gYp4EqJOP3f~Cr-w2WsXHpGwliwRf1ur776yzs06CVI9ZId6tY7Ku9UOOvN87Hae6CtXVXYOvojyr0AWqFNAotwMfJMqoU6rGlGqYasFy19VNI7sXDyY9Qdb7eEJQN~KEKUVVrr3KI3mHBPoLujvQjgz~ti2QB1tzzuyDHO0c7idKshWuiwwE50qlS-wsi8XWgeiIg0HzvuMjDgIqV6j84TCht~eKNO9ZOUm8CQ8VHBct1n2yPJv3eJMGQpU-tTWXBWR09eRFldKnJj7Nkm4q7tE6FqkaxpdKg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing"},{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="2625049"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/2625049/The_local_political_economy_of_languages_in_a_S%C3%A1mi_tourism_destination_Authenticity_and_mobility_in_the_labelling_of_souvenirs"><img alt="Research paper thumbnail of The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs" class="work-thumbnail" src="https://attachments.academia-assets.com/34758224/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/2625049/The_local_political_economy_of_languages_in_a_S%C3%A1mi_tourism_destination_Authenticity_and_mobility_in_the_labelling_of_souvenirs">The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">In this article we use ethnographic and discourse analytic approaches to examine how the labellin...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">In this article we use ethnographic and discourse analytic approaches to examine how the labelling of tourist souvenirs affects, and is in turn affected by, the local political economy of language of a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. We then consider the distinctive features of the local political economy of language in our particular case study, the multilingual Sámi village of Inari in Northern Finland. In a related discussion, we describe how Inari functions as a site of experiential cultural tourism, and how the purchase of souvenirs is part of the tourist experience. We then go on to describe a number of practices that we have observed in the choice and use of linguistic and visual resources for the labelling of souvenirs in Inari, the delicate balancing act that takes place in these practices between authenticity and mobility, and how this reflects and is reflected in the local political economy of language.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="1c93f4836aa642bcdf822b7d37162e99" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":34758224,"asset_id":2625049,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/34758224/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="2625049"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="2625049"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 2625049; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=2625049]").text(description); $(".js-view-count[data-work-id=2625049]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 2625049; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='2625049']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 2625049, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "1c93f4836aa642bcdf822b7d37162e99" } } $('.js-work-strip[data-work-id=2625049]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":2625049,"title":"The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs","translated_title":"","metadata":{"abstract":"In this article we use ethnographic and discourse analytic approaches to examine how the labelling of tourist souvenirs affects, and is in turn affected by, the local political economy of language of a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. We then consider the distinctive features of the local political economy of language in our particular case study, the multilingual Sámi village of Inari in Northern Finland. In a related discussion, we describe how Inari functions as a site of experiential cultural tourism, and how the purchase of souvenirs is part of the tourist experience. We then go on to describe a number of practices that we have observed in the choice and use of linguistic and visual resources for the labelling of souvenirs in Inari, the delicate balancing act that takes place in these practices between authenticity and mobility, and how this reflects and is reflected in the local political economy of language.","more_info":"Pietikäinen, Sari \u0026 Kelly-Holmes, Helen (2011). The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs. Journal of Sociolinguistics 15 (3) p. 323-346."},"translated_abstract":"In this article we use ethnographic and discourse analytic approaches to examine how the labelling of tourist souvenirs affects, and is in turn affected by, the local political economy of language of a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. We then consider the distinctive features of the local political economy of language in our particular case study, the multilingual Sámi village of Inari in Northern Finland. In a related discussion, we describe how Inari functions as a site of experiential cultural tourism, and how the purchase of souvenirs is part of the tourist experience. We then go on to describe a number of practices that we have observed in the choice and use of linguistic and visual resources for the labelling of souvenirs in Inari, the delicate balancing act that takes place in these practices between authenticity and mobility, and how this reflects and is reflected in the local political economy of language.","internal_url":"https://www.academia.edu/2625049/The_local_political_economy_of_languages_in_a_S%C3%A1mi_tourism_destination_Authenticity_and_mobility_in_the_labelling_of_souvenirs","translated_internal_url":"","created_at":"2013-02-20T19:36:57.538-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":337280,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":391494,"work_id":2625049,"tagging_user_id":337280,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"The local political economy of languages in a Sámi tourism destination: Authenticity and mobility in the labelling of souvenirs"}],"downloadable_attachments":[{"id":34758224,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/34758224/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2011_the_local_political_economy...pdf","download_url":"https://www.academia.edu/attachments/34758224/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"The_local_political_economy_of_languages.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/34758224/pietikainen_kelly-holmes_2011_the_local_political_economy..-libre.pdf?1410919507=\u0026response-content-disposition=attachment%3B+filename%3DThe_local_political_economy_of_languages.pdf\u0026Expires=1733884864\u0026Signature=SGfZ-DJAPd05pUUm9fQ8zqV1RwD0-fUbeSc9ZP7scZZ8i6KiEWY8SELIoQBWHhz09BrI0XjXiY4J6uGo6tOZRB~aKl~xaJu6cfyw3pTEEXV3N9YvblfdS8wrBGzFcl8eFxLOGL7YlzHJ5T9DxOVZTCaOoF~lcqeOjIyhxlTxODHMB0Bl2lQL7hd3r5EtF2zaLfZ6DmTXLsCB86S6Zrya24KfXheBxJ5nw9bGFmxuCWlL5oeOl8hyJ5VRT6DKVQDL7bDhndLK3WTzFdJdcBFYFFMlt8DmFEnihcrv4KbVDR1RNWxZR7AWm7fGc~oW~HRDItNuWAe47Xk9Yi8g6lUNSg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"The_local_political_economy_of_languages_in_a_Sámi_tourism_destination_Authenticity_and_mobility_in_the_labelling_of_souvenirs","translated_slug":"","page_count":24,"language":"en","content_type":"Work","summary":"In this article we use ethnographic and discourse analytic approaches to examine how the labelling of tourist souvenirs affects, and is in turn affected by, the local political economy of language of a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. We then consider the distinctive features of the local political economy of language in our particular case study, the multilingual Sámi village of Inari in Northern Finland. In a related discussion, we describe how Inari functions as a site of experiential cultural tourism, and how the purchase of souvenirs is part of the tourist experience. We then go on to describe a number of practices that we have observed in the choice and use of linguistic and visual resources for the labelling of souvenirs in Inari, the delicate balancing act that takes place in these practices between authenticity and mobility, and how this reflects and is reflected in the local political economy of language.","owner":{"id":337280,"first_name":"Sari","middle_initials":null,"last_name":"Pietikäinen","page_name":"SariPietikäinen","domain_name":"jyu","created_at":"2011-02-19T13:32:46.726-08:00","display_name":"Sari Pietikäinen","url":"https://jyu.academia.edu/SariPietik%C3%A4inen"},"attachments":[{"id":34758224,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/34758224/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2011_the_local_political_economy...pdf","download_url":"https://www.academia.edu/attachments/34758224/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"The_local_political_economy_of_languages.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/34758224/pietikainen_kelly-holmes_2011_the_local_political_economy..-libre.pdf?1410919507=\u0026response-content-disposition=attachment%3B+filename%3DThe_local_political_economy_of_languages.pdf\u0026Expires=1733884864\u0026Signature=SGfZ-DJAPd05pUUm9fQ8zqV1RwD0-fUbeSc9ZP7scZZ8i6KiEWY8SELIoQBWHhz09BrI0XjXiY4J6uGo6tOZRB~aKl~xaJu6cfyw3pTEEXV3N9YvblfdS8wrBGzFcl8eFxLOGL7YlzHJ5T9DxOVZTCaOoF~lcqeOjIyhxlTxODHMB0Bl2lQL7hd3r5EtF2zaLfZ6DmTXLsCB86S6Zrya24KfXheBxJ5nw9bGFmxuCWlL5oeOl8hyJ5VRT6DKVQDL7bDhndLK3WTzFdJdcBFYFFMlt8DmFEnihcrv4KbVDR1RNWxZR7AWm7fGc~oW~HRDItNuWAe47Xk9Yi8g6lUNSg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[{"id":546085,"url":"http://onlinelibrary.wiley.com/doi/10.1111/j.1467-9841.2011.00489.x/abstract"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="2625090"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/2625090/Gifting_service_and_performance_three_eras_in_minority_language_media_policy_and_practice"><img alt="Research paper thumbnail of Gifting, service, and performance: three eras in minority-language media policy and practice" class="work-thumbnail" src="https://attachments.academia-assets.com/34758213/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/2625090/Gifting_service_and_performance_three_eras_in_minority_language_media_policy_and_practice">Gifting, service, and performance: three eras in minority-language media policy and practice</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Adapting Tom Ricento's (2006) three-era framework in language policy to the case of the Sámi in F...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Adapting Tom Ricento's (2006) three-era framework in language policy to the case of the Sámi in Finland and Irish in the Republic of Ireland, we identify three key eras in the development of minority-language media: the gifting era, the service era, and the performance era. Each era has its own particular logic and normativities in relation to the value and functions allocated to minority-language media, the key actors involved in these media, and concepts of languages and speakers. Although we observe a chronology in the evolution of these eras, previous eras do not simply disappear with this evolution. We argue instead that they are embedded in any single moment of media engagement in relation to minority languages and with implications for speakers.Soveltaen Tom Ricenton (2006) kolmen aikakauden viitekehystä, tarkastelemme tässä artikkelissa vähemmistökielisen median kehittymisen kolmea keskeistä aikakautta: lahjan aikakautta, palvelun aikakautta ja performanssin aikakautta. Tapaustutkimuksemme liittyvät saamenkieliseen mediaan Suomessa ja iirinkieliseen mediaan Irlannissa. Tuomme artikkelissamme esille, kuinka jokaisella aikakaudella on oma logiikkansa ja normatiivisuutensa, jotka organisoivat vähemmistökieliin liittyviä arvostuksia ja toiminnallisuutta, keskeisiä mediatoimijoita sekä käsityksiä kielistä ja niiden puhujista. Vaikka näiden aikakausien kehittymisessä voidaan huomata tiettyä kronologisuutta, aikaisemmat aikakaudet eivät yksinkertaisesti häviä tässä kehitysprosessissa. Jokainen aikakausi on mukana puhuttaessa median suhteesta vähemmistökieliin ja tällä puolestaan on vaikutuksia kielten puhujiin.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="51a36ed57fdf404b54e880937035948d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":34758213,"asset_id":2625090,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/34758213/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="2625090"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="2625090"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 2625090; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=2625090]").text(description); $(".js-view-count[data-work-id=2625090]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 2625090; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='2625090']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 2625090, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "51a36ed57fdf404b54e880937035948d" } } $('.js-work-strip[data-work-id=2625090]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":2625090,"title":"Gifting, service, and performance: three eras in minority-language media policy and practice","translated_title":"","metadata":{"abstract":"Adapting Tom Ricento's (2006) three-era framework in language policy to the case of the Sámi in Finland and Irish in the Republic of Ireland, we identify three key eras in the development of minority-language media: the gifting era, the service era, and the performance era. Each era has its own particular logic and normativities in relation to the value and functions allocated to minority-language media, the key actors involved in these media, and concepts of languages and speakers. Although we observe a chronology in the evolution of these eras, previous eras do not simply disappear with this evolution. We argue instead that they are embedded in any single moment of media engagement in relation to minority languages and with implications for speakers.Soveltaen Tom Ricenton (2006) kolmen aikakauden viitekehystä, tarkastelemme tässä artikkelissa vähemmistökielisen median kehittymisen kolmea keskeistä aikakautta: lahjan aikakautta, palvelun aikakautta ja performanssin aikakautta. Tapaustutkimuksemme liittyvät saamenkieliseen mediaan Suomessa ja iirinkieliseen mediaan Irlannissa. Tuomme artikkelissamme esille, kuinka jokaisella aikakaudella on oma logiikkansa ja normatiivisuutensa, jotka organisoivat vähemmistökieliin liittyviä arvostuksia ja toiminnallisuutta, keskeisiä mediatoimijoita sekä käsityksiä kielistä ja niiden puhujista. Vaikka näiden aikakausien kehittymisessä voidaan huomata tiettyä kronologisuutta, aikaisemmat aikakaudet eivät yksinkertaisesti häviä tässä kehitysprosessissa. Jokainen aikakausi on mukana puhuttaessa median suhteesta vähemmistökieliin ja tällä puolestaan on vaikutuksia kielten puhujiin.","more_info":"Pietikäinen, Sari \u0026 Kelly-Holmes, Helen (2011). Gifting, service, and performance: three eras in minority-language media policy and practice. International Journal of Applied Linguistics (21) p. 51-70.","ai_title_tag":"Eras in Minority-Language Media Policy: Sámi and Irish Perspectives"},"translated_abstract":"Adapting Tom Ricento's (2006) three-era framework in language policy to the case of the Sámi in Finland and Irish in the Republic of Ireland, we identify three key eras in the development of minority-language media: the gifting era, the service era, and the performance era. Each era has its own particular logic and normativities in relation to the value and functions allocated to minority-language media, the key actors involved in these media, and concepts of languages and speakers. Although we observe a chronology in the evolution of these eras, previous eras do not simply disappear with this evolution. We argue instead that they are embedded in any single moment of media engagement in relation to minority languages and with implications for speakers.Soveltaen Tom Ricenton (2006) kolmen aikakauden viitekehystä, tarkastelemme tässä artikkelissa vähemmistökielisen median kehittymisen kolmea keskeistä aikakautta: lahjan aikakautta, palvelun aikakautta ja performanssin aikakautta. Tapaustutkimuksemme liittyvät saamenkieliseen mediaan Suomessa ja iirinkieliseen mediaan Irlannissa. Tuomme artikkelissamme esille, kuinka jokaisella aikakaudella on oma logiikkansa ja normatiivisuutensa, jotka organisoivat vähemmistökieliin liittyviä arvostuksia ja toiminnallisuutta, keskeisiä mediatoimijoita sekä käsityksiä kielistä ja niiden puhujista. Vaikka näiden aikakausien kehittymisessä voidaan huomata tiettyä kronologisuutta, aikaisemmat aikakaudet eivät yksinkertaisesti häviä tässä kehitysprosessissa. Jokainen aikakausi on mukana puhuttaessa median suhteesta vähemmistökieliin ja tällä puolestaan on vaikutuksia kielten puhujiin.","internal_url":"https://www.academia.edu/2625090/Gifting_service_and_performance_three_eras_in_minority_language_media_policy_and_practice","translated_internal_url":"","created_at":"2013-02-20T19:51:14.762-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":337280,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":391496,"work_id":2625090,"tagging_user_id":337280,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"Gifting, service, and performance: three eras in minority-language media policy and practice"}],"downloadable_attachments":[{"id":34758213,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/34758213/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2011_gifting__service__and_performance.pdf","download_url":"https://www.academia.edu/attachments/34758213/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Gifting_service_and_performance_three_er.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/34758213/pietikainen_kelly-holmes_2011_gifting__service__and_performance-libre.pdf?1410919442=\u0026response-content-disposition=attachment%3B+filename%3DGifting_service_and_performance_three_er.pdf\u0026Expires=1733884864\u0026Signature=ZBNtQa7Pz-WVcQ7fItQSjUKpq5EOgnK3dLd7VN9X-gey7HeqYO1Ihs6pqLb6ySr41udaoTPL3iAQv589OWc6wW0GgMKuO7kfasj-ptvkKKfX232zuaGSMsqaZkJqBoEi3jq~beCbyWgltngpR7-c77qCOikfgCoeOnHujZyr72R7Y7GlTHezrZi2-2GWjPZ77s11rXyeqbapweTXKIUZjwjMKZE18ArgjIN~BFlXMFlT2lLBJdlV2zAVJJNHbVnrbUU~JFP5DaF2J8MRYNrnTo0lP1ET4eBXOrs1Zwd8Fz4tjPGzvUDttmhq0euM2Sxw4IiORhZB~L6~6RBGZoKasA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Gifting_service_and_performance_three_eras_in_minority_language_media_policy_and_practice","translated_slug":"","page_count":20,"language":"en","content_type":"Work","summary":"Adapting Tom Ricento's (2006) three-era framework in language policy to the case of the Sámi in Finland and Irish in the Republic of Ireland, we identify three key eras in the development of minority-language media: the gifting era, the service era, and the performance era. Each era has its own particular logic and normativities in relation to the value and functions allocated to minority-language media, the key actors involved in these media, and concepts of languages and speakers. Although we observe a chronology in the evolution of these eras, previous eras do not simply disappear with this evolution. We argue instead that they are embedded in any single moment of media engagement in relation to minority languages and with implications for speakers.Soveltaen Tom Ricenton (2006) kolmen aikakauden viitekehystä, tarkastelemme tässä artikkelissa vähemmistökielisen median kehittymisen kolmea keskeistä aikakautta: lahjan aikakautta, palvelun aikakautta ja performanssin aikakautta. Tapaustutkimuksemme liittyvät saamenkieliseen mediaan Suomessa ja iirinkieliseen mediaan Irlannissa. Tuomme artikkelissamme esille, kuinka jokaisella aikakaudella on oma logiikkansa ja normatiivisuutensa, jotka organisoivat vähemmistökieliin liittyviä arvostuksia ja toiminnallisuutta, keskeisiä mediatoimijoita sekä käsityksiä kielistä ja niiden puhujista. Vaikka näiden aikakausien kehittymisessä voidaan huomata tiettyä kronologisuutta, aikaisemmat aikakaudet eivät yksinkertaisesti häviä tässä kehitysprosessissa. Jokainen aikakausi on mukana puhuttaessa median suhteesta vähemmistökieliin ja tällä puolestaan on vaikutuksia kielten puhujiin.","owner":{"id":337280,"first_name":"Sari","middle_initials":null,"last_name":"Pietikäinen","page_name":"SariPietikäinen","domain_name":"jyu","created_at":"2011-02-19T13:32:46.726-08:00","display_name":"Sari Pietikäinen","url":"https://jyu.academia.edu/SariPietik%C3%A4inen"},"attachments":[{"id":34758213,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/34758213/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2011_gifting__service__and_performance.pdf","download_url":"https://www.academia.edu/attachments/34758213/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Gifting_service_and_performance_three_er.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/34758213/pietikainen_kelly-holmes_2011_gifting__service__and_performance-libre.pdf?1410919442=\u0026response-content-disposition=attachment%3B+filename%3DGifting_service_and_performance_three_er.pdf\u0026Expires=1733884864\u0026Signature=ZBNtQa7Pz-WVcQ7fItQSjUKpq5EOgnK3dLd7VN9X-gey7HeqYO1Ihs6pqLb6ySr41udaoTPL3iAQv589OWc6wW0GgMKuO7kfasj-ptvkKKfX232zuaGSMsqaZkJqBoEi3jq~beCbyWgltngpR7-c77qCOikfgCoeOnHujZyr72R7Y7GlTHezrZi2-2GWjPZ77s11rXyeqbapweTXKIUZjwjMKZE18ArgjIN~BFlXMFlT2lLBJdlV2zAVJJNHbVnrbUU~JFP5DaF2J8MRYNrnTo0lP1ET4eBXOrs1Zwd8Fz4tjPGzvUDttmhq0euM2Sxw4IiORhZB~L6~6RBGZoKasA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[{"id":546113,"url":"http://onlinelibrary.wiley.com/doi/10.1111/j.1473-4192.2010.00257.x/abstract"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="2625041"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/2625041/Multilingualism_and_Media"><img alt="Research paper thumbnail of Multilingualism and Media" class="work-thumbnail" src="https://attachments.academia-assets.com/35489864/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/2625041/Multilingualism_and_Media">Multilingualism and Media</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="3a25dfa01c7657943e74f9372b10b008" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":35489864,"asset_id":2625041,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/35489864/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="2625041"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="2625041"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 2625041; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=2625041]").text(description); $(".js-view-count[data-work-id=2625041]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 2625041; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='2625041']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 2625041, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "3a25dfa01c7657943e74f9372b10b008" } } $('.js-work-strip[data-work-id=2625041]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":2625041,"title":"Multilingualism and Media","translated_title":"","metadata":{"more_info":"Kelly-Holmes, Helen \u0026 Pietikäinen, Sari (2013). Multilingualism and Media. In Carol Chapelle (ed.) The Encyclopedia of Applied Linguistics. London: Wiley."},"translated_abstract":null,"internal_url":"https://www.academia.edu/2625041/Multilingualism_and_Media","translated_internal_url":"","created_at":"2013-02-20T19:35:29.351-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":337280,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":386204,"work_id":2625041,"tagging_user_id":337280,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"Multilingualism and Media"}],"downloadable_attachments":[{"id":35489864,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/35489864/thumbnails/1.jpg","file_name":"kelly-holmes_pietikainen_2013_multilingualism_and_media.pdf","download_url":"https://www.academia.edu/attachments/35489864/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_Media.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/35489864/kelly-holmes_pietikainen_2013_multilingualism_and_media-libre.pdf?1415582018=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_Media.pdf\u0026Expires=1733884864\u0026Signature=F2yucYHpFSaS3uFTrn6APzA8htMp1M3ATRBLOZ2zjFdttJCF781tcTyoP9zJ95vLCw-EBg~bTqw7SFgKNVqi-oRcHygP5swYAwd21FxBn5H6PfLh0eNeZET1Quzex5s8~nNHwZcHkvNMGQavBzNo4hGf6zp1rGU0o3VVTPcRs83EqkneIWhWueWoIWogFOOs9bKxeDYq6h1H9pkb5SHtqitRhIVreeMqAPccysRn1BIm~1ba3P4zge0d2Ndqfx-c9yG-iPbAJC67dcG45a2RAmMy92HzCOSQJ4oXT0bHA7f3C8lOv5t3klEvvMVdFv5g~ci-gRXjLLs9fMgbIHoqsA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Multilingualism_and_Media","translated_slug":"","page_count":9,"language":"en","content_type":"Work","summary":null,"owner":{"id":337280,"first_name":"Sari","middle_initials":null,"last_name":"Pietikäinen","page_name":"SariPietikäinen","domain_name":"jyu","created_at":"2011-02-19T13:32:46.726-08:00","display_name":"Sari Pietikäinen","url":"https://jyu.academia.edu/SariPietik%C3%A4inen"},"attachments":[{"id":35489864,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/35489864/thumbnails/1.jpg","file_name":"kelly-holmes_pietikainen_2013_multilingualism_and_media.pdf","download_url":"https://www.academia.edu/attachments/35489864/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_Media.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/35489864/kelly-holmes_pietikainen_2013_multilingualism_and_media-libre.pdf?1415582018=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_Media.pdf\u0026Expires=1733884864\u0026Signature=F2yucYHpFSaS3uFTrn6APzA8htMp1M3ATRBLOZ2zjFdttJCF781tcTyoP9zJ95vLCw-EBg~bTqw7SFgKNVqi-oRcHygP5swYAwd21FxBn5H6PfLh0eNeZET1Quzex5s8~nNHwZcHkvNMGQavBzNo4hGf6zp1rGU0o3VVTPcRs83EqkneIWhWueWoIWogFOOs9bKxeDYq6h1H9pkb5SHtqitRhIVreeMqAPccysRn1BIm~1ba3P4zge0d2Ndqfx-c9yG-iPbAJC67dcG45a2RAmMy92HzCOSQJ4oXT0bHA7f3C8lOv5t3klEvvMVdFv5g~ci-gRXjLLs9fMgbIHoqsA__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[],"urls":[{"id":2892517,"url":"http://onlinelibrary.wiley.com/doi/10.1002/9781405198431.wbeal0801/abstract?deniedAccessCustomisedMessage=\u0026userIsAuthenticated=false"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="2625034"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/2625034/The_dangers_of_normativity_the_case_of_minority_language_media"><img alt="Research paper thumbnail of The dangers of normativity – the case of minority language media" class="work-thumbnail" src="https://attachments.academia-assets.com/37233172/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/2625034/The_dangers_of_normativity_the_case_of_minority_language_media">The dangers of normativity – the case of minority language media</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="b09e71768994dbb4ce9adfe7bf279c70" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37233172,"asset_id":2625034,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37233172/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="2625034"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="2625034"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 2625034; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=2625034]").text(description); $(".js-view-count[data-work-id=2625034]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 2625034; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='2625034']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 2625034, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "b09e71768994dbb4ce9adfe7bf279c70" } } $('.js-work-strip[data-work-id=2625034]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":2625034,"title":"The dangers of normativity – the case of minority language media","translated_title":"","metadata":{"more_info":"Pietikäinen, S. \u0026 Kelly-Holmes, H. (2012). The dangers of normativity – the case of minority language media. In Jan Blommaert et al. (eds.) Dangerous Multilingualism: Northern perspectives on order, purity and normality. p. 194-204. Houndsmills, Basingstoke: Palgrave Macmillan."},"translated_abstract":null,"internal_url":"https://www.academia.edu/2625034/The_dangers_of_normativity_the_case_of_minority_language_media","translated_internal_url":"","created_at":"2013-02-20T19:32:39.256-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":337280,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":386200,"work_id":2625034,"tagging_user_id":337280,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":null,"name":"Helen Kelly-Holmes","title":"The dangers of normativity – the case of minority language media"}],"downloadable_attachments":[{"id":37233172,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37233172/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2012_dangers_of_normativity.pdf","download_url":"https://www.academia.edu/attachments/37233172/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"The_dangers_of_normativity_the_case_of_m.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37233172/pietikainen_kelly-holmes_2012_dangers_of_normativity-libre.pdf?1428416581=\u0026response-content-disposition=attachment%3B+filename%3DThe_dangers_of_normativity_the_case_of_m.pdf\u0026Expires=1733884864\u0026Signature=Ln9AMAvA71Q58PQaQJViYim99PKN0t2050fmf4v7Y8vYpMP0tdGV5jhwtABkE8WWSwcdtqL2-j3Fhnx-J6eJm~MrOOoEAPBIBtwfy~z01nKBkOkHMtFl1V49D12~h3D8PPRI26OiUaMH45ir1ehiPGn3rA163MAS1kW~EO0o61M965ruGBtETpqbmdHZZvf1ns9oBnXMxbr5b83zAd44mlDqHv-3CMqWobMYygvaCcYL2-RTm-WfKbEmqCaGX1IMvF4AQTSjNvge3BWLxBkx911JbC47YBfQ0WKIm53-4qHYFS6uzQiSWCJlM0qk6UsPBH7dBYo-j2gCjBzNvPj8jQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"The_dangers_of_normativity_the_case_of_minority_language_media","translated_slug":"","page_count":7,"language":"en","content_type":"Work","summary":null,"owner":{"id":337280,"first_name":"Sari","middle_initials":null,"last_name":"Pietikäinen","page_name":"SariPietikäinen","domain_name":"jyu","created_at":"2011-02-19T13:32:46.726-08:00","display_name":"Sari Pietikäinen","url":"https://jyu.academia.edu/SariPietik%C3%A4inen"},"attachments":[{"id":37233172,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37233172/thumbnails/1.jpg","file_name":"pietikainen_kelly-holmes_2012_dangers_of_normativity.pdf","download_url":"https://www.academia.edu/attachments/37233172/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"The_dangers_of_normativity_the_case_of_m.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37233172/pietikainen_kelly-holmes_2012_dangers_of_normativity-libre.pdf?1428416581=\u0026response-content-disposition=attachment%3B+filename%3DThe_dangers_of_normativity_the_case_of_m.pdf\u0026Expires=1733884864\u0026Signature=Ln9AMAvA71Q58PQaQJViYim99PKN0t2050fmf4v7Y8vYpMP0tdGV5jhwtABkE8WWSwcdtqL2-j3Fhnx-J6eJm~MrOOoEAPBIBtwfy~z01nKBkOkHMtFl1V49D12~h3D8PPRI26OiUaMH45ir1ehiPGn3rA163MAS1kW~EO0o61M965ruGBtETpqbmdHZZvf1ns9oBnXMxbr5b83zAd44mlDqHv-3CMqWobMYygvaCcYL2-RTm-WfKbEmqCaGX1IMvF4AQTSjNvge3BWLxBkx911JbC47YBfQ0WKIm53-4qHYFS6uzQiSWCJlM0qk6UsPBH7dBYo-j2gCjBzNvPj8jQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"}],"urls":[{"id":546080,"url":"http://books.google.fi/books?id=HAW3Ul8uLvoC\u0026dq=Dangerous+Multilingualism\u0026source=gbs_navlinks_s"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="11740119"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/11740119/Multilingualism_and_the_Periphery"><img alt="Research paper thumbnail of Multilingualism and the Periphery" class="work-thumbnail" src="https://attachments.academia-assets.com/37170962/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/11740119/Multilingualism_and_the_Periphery">Multilingualism and the Periphery</a></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="93e8178c14476d06cd6bac47a615bbf5" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37170962,"asset_id":11740119,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37170962/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="11740119"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="11740119"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 11740119; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=11740119]").text(description); $(".js-view-count[data-work-id=11740119]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 11740119; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='11740119']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 11740119, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "93e8178c14476d06cd6bac47a615bbf5" } } $('.js-work-strip[data-work-id=11740119]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":11740119,"title":"Multilingualism and the Periphery","translated_title":"","metadata":{},"translated_abstract":null,"internal_url":"https://www.academia.edu/11740119/Multilingualism_and_the_Periphery","translated_internal_url":"","created_at":"2015-03-31T07:42:30.035-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":4007133,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[{"id":356142,"work_id":11740119,"tagging_user_id":4007133,"tagged_user_id":337280,"co_author_invite_id":null,"email":"s***n@jyu.fi","affiliation":"University of Jyväskylä","display_order":null,"name":"Sari Pietikäinen","title":"Multilingualism and the Periphery"}],"downloadable_attachments":[{"id":37170962,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37170962/thumbnails/1.jpg","file_name":"Multilingualism_and_the_Periphery.pdf","download_url":"https://www.academia.edu/attachments/37170962/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_the_Periphery.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37170962/Multilingualism_and_the_Periphery-libre.pdf?1427813033=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_the_Periphery.pdf\u0026Expires=1733884864\u0026Signature=fWbmt~NfbCxwUYutnAHO~NRUmaFvF8KxiThGm09Ei-RC-FSkER6VC-o6XtLIpz1M2LBLwGWV0ppotAR9Hb05awbe~NjqunR~DAvD26wB52dKkD1VNX1bu7hF-qFfPLlunJ0ac3GVUR4GBv-o76BvGH1nRVD61g2vWRtJOPGpYDyzjU9kAE~MSMyLAbkZBe99~9UiGpyvqBW~CU2RPjmsaTNhyR3o2IfSzPhuPw2nnfQ8X2HuQSjArNL9~Q5gap~O5aQcEgZUlYuP2mGj84qKanoWEPzE-0VpmMFtfejb5ajy0Urqk8UvjYJbYGxamLTo5eOXN7mUBabXEclumKyUjQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Multilingualism_and_the_Periphery","translated_slug":"","page_count":16,"language":"en","content_type":"Work","summary":null,"owner":{"id":4007133,"first_name":"Helen","middle_initials":null,"last_name":"Kelly-Holmes","page_name":"HelenKellyHolmes","domain_name":"limerick","created_at":"2013-04-30T21:43:20.510-07:00","display_name":"Helen Kelly-Holmes","url":"https://limerick.academia.edu/HelenKellyHolmes"},"attachments":[{"id":37170962,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37170962/thumbnails/1.jpg","file_name":"Multilingualism_and_the_Periphery.pdf","download_url":"https://www.academia.edu/attachments/37170962/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Multilingualism_and_the_Periphery.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37170962/Multilingualism_and_the_Periphery-libre.pdf?1427813033=\u0026response-content-disposition=attachment%3B+filename%3DMultilingualism_and_the_Periphery.pdf\u0026Expires=1733884864\u0026Signature=fWbmt~NfbCxwUYutnAHO~NRUmaFvF8KxiThGm09Ei-RC-FSkER6VC-o6XtLIpz1M2LBLwGWV0ppotAR9Hb05awbe~NjqunR~DAvD26wB52dKkD1VNX1bu7hF-qFfPLlunJ0ac3GVUR4GBv-o76BvGH1nRVD61g2vWRtJOPGpYDyzjU9kAE~MSMyLAbkZBe99~9UiGpyvqBW~CU2RPjmsaTNhyR3o2IfSzPhuPw2nnfQ8X2HuQSjArNL9~Q5gap~O5aQcEgZUlYuP2mGj84qKanoWEPzE-0VpmMFtfejb5ajy0Urqk8UvjYJbYGxamLTo5eOXN7mUBabXEclumKyUjQ__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":5539,"name":"Language and Ideology","url":"https://www.academia.edu/Documents/in/Language_and_Ideology"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"},{"id":118223,"name":"Centre-Periphery Relations","url":"https://www.academia.edu/Documents/in/Centre-Periphery_Relations"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="2260858" id="books"><div class="js-work-strip profile--work_container" data-work-id="26742461"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/26742461/Sociolinguistics_from_the_Periphery_Small_Languages_in_New_Circumstances"><img alt="Research paper thumbnail of Sociolinguistics from the Periphery: Small Languages in New Circumstances" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/26742461/Sociolinguistics_from_the_Periphery_Small_Languages_in_New_Circumstances">Sociolinguistics from the Periphery: Small Languages in New Circumstances</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://jyu.academia.edu/SariPietik%C3%A4inen">Sari Pietikäinen</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a>, and <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/AlexandraJaffe">Alexandra Jaffe</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This leading team of scholars presents a fascinating book about change: shifting political, econo...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This leading team of scholars presents a fascinating book about change: shifting political, economic and cultural conditions; ephemeral, sometimes even seasonal, multilingualism; and altered imaginaries for minority and indigenous languages and their users. The authors refer to this network of interlinked changes as the new conditions surrounding small languages (Sámi, Corsican, Irish and Welsh) in peripheral sites. Starting from the conviction that peripheral sites can and should inform the sociolinguistics of globalisation, the book explores how new modes of reflexivity, more transactional frames for authenticity, commodification of peripheral resources, and boundary-transgression with humour, all carry forward change. These types of change articulate a blurring of binary oppositions between centre and periphery, old and new, and standard and non-standard. Such research is particularly urgent in multilingual small language contexts, where different conceptualisations of language(s), boundaries, and speakers impact on individuals' social, cultural, and economic capital, and opportunities.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="26742461"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="26742461"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 26742461; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=26742461]").text(description); $(".js-view-count[data-work-id=26742461]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 26742461; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='26742461']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 26742461, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=26742461]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":26742461,"title":"Sociolinguistics from the Periphery: Small Languages in New Circumstances","translated_title":"","metadata":{"abstract":"This leading team of scholars presents a fascinating book about change: shifting political, economic and cultural conditions; ephemeral, sometimes even seasonal, multilingualism; and altered imaginaries for minority and indigenous languages and their users. The authors refer to this network of interlinked changes as the new conditions surrounding small languages (Sámi, Corsican, Irish and Welsh) in peripheral sites. Starting from the conviction that peripheral sites can and should inform the sociolinguistics of globalisation, the book explores how new modes of reflexivity, more transactional frames for authenticity, commodification of peripheral resources, and boundary-transgression with humour, all carry forward change. These types of change articulate a blurring of binary oppositions between centre and periphery, old and new, and standard and non-standard. Such research is particularly urgent in multilingual small language contexts, where different conceptualisations of language(s), boundaries, and speakers impact on individuals' social, cultural, and economic capital, and opportunities.","more_info":"Pietikäinen, S., Jaffe, A., Kelly-Holmes, H. \u0026 Coupland, N. (2016). Sociolinguistics from the Periphery: Small Languages in New Circumstances. Cambridge: Cambridge University Press.","publication_date":{"day":null,"month":null,"year":2016,"errors":{}}},"translated_abstract":"This leading team of scholars presents a fascinating book about change: shifting political, economic and cultural conditions; ephemeral, sometimes even seasonal, multilingualism; and altered imaginaries for minority and indigenous languages and their users. The authors refer to this network of interlinked changes as the new conditions surrounding small languages (Sámi, Corsican, Irish and Welsh) in peripheral sites. Starting from the conviction that peripheral sites can and should inform the sociolinguistics of globalisation, the book explores how new modes of reflexivity, more transactional frames for authenticity, commodification of peripheral resources, and boundary-transgression with humour, all carry forward change. These types of change articulate a blurring of binary oppositions between centre and periphery, old and new, and standard and non-standard. Such research is particularly urgent in multilingual small language contexts, where different conceptualisations of language(s), boundaries, and speakers impact on individuals' social, cultural, and economic capital, and opportunities.","internal_url":"https://www.academia.edu/26742461/Sociolinguistics_from_the_Periphery_Small_Languages_in_New_Circumstances","translated_internal_url":"","created_at":"2016-07-05T03:14:15.337-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":337280,"coauthors_can_edit":true,"document_type":"book","co_author_tags":[{"id":22144248,"work_id":26742461,"tagging_user_id":337280,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":1,"name":"Helen Kelly-Holmes","title":"Sociolinguistics from the Periphery: Small Languages in New Circumstances"},{"id":22144255,"work_id":26742461,"tagging_user_id":337280,"tagged_user_id":26231394,"co_author_invite_id":null,"email":"a***e@csulb.edu","display_order":2,"name":"Alexandra Jaffe","title":"Sociolinguistics from the Periphery: Small Languages in New Circumstances"},{"id":22144256,"work_id":26742461,"tagging_user_id":337280,"tagged_user_id":41861156,"co_author_invite_id":null,"email":"n***d@gmail.com","display_order":3,"name":"nikolas coupland","title":"Sociolinguistics from the Periphery: Small Languages in New Circumstances"}],"downloadable_attachments":[],"slug":"Sociolinguistics_from_the_Periphery_Small_Languages_in_New_Circumstances","translated_slug":"","page_count":null,"language":"en","content_type":"Work","summary":"This leading team of scholars presents a fascinating book about change: shifting political, economic and cultural conditions; ephemeral, sometimes even seasonal, multilingualism; and altered imaginaries for minority and indigenous languages and their users. The authors refer to this network of interlinked changes as the new conditions surrounding small languages (Sámi, Corsican, Irish and Welsh) in peripheral sites. Starting from the conviction that peripheral sites can and should inform the sociolinguistics of globalisation, the book explores how new modes of reflexivity, more transactional frames for authenticity, commodification of peripheral resources, and boundary-transgression with humour, all carry forward change. These types of change articulate a blurring of binary oppositions between centre and periphery, old and new, and standard and non-standard. Such research is particularly urgent in multilingual small language contexts, where different conceptualisations of language(s), boundaries, and speakers impact on individuals' social, cultural, and economic capital, and opportunities.","owner":{"id":337280,"first_name":"Sari","middle_initials":null,"last_name":"Pietikäinen","page_name":"SariPietikäinen","domain_name":"jyu","created_at":"2011-02-19T13:32:46.726-08:00","display_name":"Sari Pietikäinen","url":"https://jyu.academia.edu/SariPietik%C3%A4inen"},"attachments":[],"research_interests":[{"id":938,"name":"Critical Discourse Studies","url":"https://www.academia.edu/Documents/in/Critical_Discourse_Studies"},{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":2743,"name":"Indigenous Languages","url":"https://www.academia.edu/Documents/in/Indigenous_Languages"},{"id":16164,"name":"Minority Languages","url":"https://www.academia.edu/Documents/in/Minority_Languages"},{"id":18193,"name":"Critical sociolinguistics","url":"https://www.academia.edu/Documents/in/Critical_sociolinguistics"},{"id":987374,"name":"Small Languages","url":"https://www.academia.edu/Documents/in/Small_Languages"}],"urls":[{"id":7286238,"url":"http://www.cambridge.org/us/academic/subjects/languages-linguistics/sociolinguistics/sociolinguistics-periphery-small-languages-new-circumstances?format=HB"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="2983093" id="panels"><div class="js-work-strip profile--work_container" data-work-id="12595356"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/12595356/Panel_The_Commodification_of_languages_and_speakers_in_late_capitalism_The_Sociolinguistics_of_Globalization_De_centring_and_de_standardization_3_6_June_2015_Hong_Kong"><img alt="Research paper thumbnail of Panel The Commodification of languages and speakers in late capitalism ‘The Sociolinguistics of Globalization: (De)centring and (de)standardization’ 3-6 June 2015 Hong Kong" class="work-thumbnail" src="https://attachments.academia-assets.com/37737600/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/12595356/Panel_The_Commodification_of_languages_and_speakers_in_late_capitalism_The_Sociolinguistics_of_Globalization_De_centring_and_de_standardization_3_6_June_2015_Hong_Kong">Panel The Commodification of languages and speakers in late capitalism ‘The Sociolinguistics of Globalization: (De)centring and (de)standardization’ 3-6 June 2015 Hong Kong</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://univ-tlse1.academia.edu/SaraBrennan">Sara Brennan</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://hochschule-kempten.academia.edu/LarissaSchedel">Larissa Schedel</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/DelPercioAlfonso">Alfonso Del Percio</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://ugent.academia.edu/SarahVanHoof">Sarah Van Hoof</a>, and <a class="" data-click-track="profile-work-strip-authors" href="https://unifr.academia.edu/SebastianMuth">Sebastian Muth</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Along with the onset of the age of late capitalism within the globalized new economy (Appadurai 1...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Along with the onset of the age of late capitalism within the globalized new economy (Appadurai 1996; Gee et al. 1996; Giddens 1991; Harvey 1989; Pujolar 2007), scholars engage in the study of language as a commodity.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="8b7c94da6cf61beb9174f389b1c173b4" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":37737600,"asset_id":12595356,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/37737600/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="12595356"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="12595356"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 12595356; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=12595356]").text(description); $(".js-view-count[data-work-id=12595356]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 12595356; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='12595356']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 12595356, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "8b7c94da6cf61beb9174f389b1c173b4" } } $('.js-work-strip[data-work-id=12595356]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":12595356,"title":"Panel The Commodification of languages and speakers in late capitalism ‘The Sociolinguistics of Globalization: (De)centring and (de)standardization’ 3-6 June 2015 Hong Kong","translated_title":"","metadata":{"grobid_abstract":"Along with the onset of the age of late capitalism within the globalized new economy (Appadurai 1996; Gee et al. 1996; Giddens 1991; Harvey 1989; Pujolar 2007), scholars engage in the study of language as a commodity.","grobid_abstract_attachment_id":37737600},"translated_abstract":null,"internal_url":"https://www.academia.edu/12595356/Panel_The_Commodification_of_languages_and_speakers_in_late_capitalism_The_Sociolinguistics_of_Globalization_De_centring_and_de_standardization_3_6_June_2015_Hong_Kong","translated_internal_url":"","created_at":"2015-05-25T23:44:53.721-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":1234109,"coauthors_can_edit":true,"document_type":"other","co_author_tags":[{"id":21173171,"work_id":12595356,"tagging_user_id":7630115,"tagged_user_id":null,"co_author_invite_id":296090,"email":"s***f@ua.ac.be","display_order":-5991862,"name":"Van Sarah","title":"Panel The Commodification of languages and speakers in late capitalism ‘The Sociolinguistics of Globalization: (De)centring and (de)standardization’ 3-6 June 2015 Hong Kong"},{"id":643596,"work_id":12595356,"tagging_user_id":1234109,"tagged_user_id":832354,"co_author_invite_id":null,"email":"s***n@gmail.com","affiliation":"Université Toulouse 1 Capitole","display_order":-3595117,"name":"Sara Brennan","title":"Panel The Commodification of languages and speakers in late capitalism ‘The Sociolinguistics of Globalization: (De)centring and (de)standardization’ 3-6 June 2015 Hong Kong"},{"id":643599,"work_id":12595356,"tagging_user_id":1234109,"tagged_user_id":3343211,"co_author_invite_id":null,"email":"l***l@web.de","affiliation":"Kempten University of Applied Sciences","display_order":-1198372,"name":"Larissa Schedel","title":"Panel The Commodification of languages and speakers in late capitalism ‘The Sociolinguistics of Globalization: (De)centring and (de)standardization’ 3-6 June 2015 Hong Kong"},{"id":643598,"work_id":12595356,"tagging_user_id":1234109,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":1198373,"name":"Helen Kelly-Holmes","title":"Panel The Commodification of languages and speakers in late capitalism ‘The Sociolinguistics of Globalization: (De)centring and (de)standardization’ 3-6 June 2015 Hong Kong"},{"id":643597,"work_id":12595356,"tagging_user_id":1234109,"tagged_user_id":5819969,"co_author_invite_id":null,"email":"s***f@hotmail.com","affiliation":"Ghent University","display_order":3595118,"name":"Sarah Van Hoof","title":"Panel The Commodification of languages and speakers in late capitalism ‘The Sociolinguistics of Globalization: (De)centring and (de)standardization’ 3-6 June 2015 Hong Kong"},{"id":643015,"work_id":12595356,"tagging_user_id":1234109,"tagged_user_id":7630115,"co_author_invite_id":null,"email":"s***h@yahoo.de","affiliation":"University of Fribourg","display_order":5991863,"name":"Sebastian Muth","title":"Panel The Commodification of languages and speakers in late capitalism ‘The Sociolinguistics of Globalization: (De)centring and (de)standardization’ 3-6 June 2015 Hong Kong"}],"downloadable_attachments":[{"id":37737600,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37737600/thumbnails/1.jpg","file_name":"hk_panel.pdf","download_url":"https://www.academia.edu/attachments/37737600/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Panel_The_Commodification_of_languages_a.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37737600/hk_panel-libre.pdf?1432622523=\u0026response-content-disposition=attachment%3B+filename%3DPanel_The_Commodification_of_languages_a.pdf\u0026Expires=1733678560\u0026Signature=UlvuGSD5hWxMbB9ljrs-JYgjOdHm3PtYE-w8pq-youz3G9PPyMu7yBqk2mfWMvtCYCZFmLklktBgUFwl1a3ompkmeEWlT4wxxT6C3wa975valAF1RBQ2LHUrTxEH4zP1MwkGCHFnQo4pxdZPzeIHS1jjszvf5KfCltdJp9Z~hgupgjhwDtd5jqxkjy0FWGLQCsYfJDCa8g0B~jIIE83kU~xtXZ3ka0mYL45fTKh4xao~bUwm8ZfG1BVIokRF5bwt6BwPS1LtKNEQqN1X8E2l75GBVlYqcaJeW-vMgmT3Ba5MMDYb7K6CSEhP2yrtrKWib~P1kZIsEqmRjeTdgxkU7w__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Panel_The_Commodification_of_languages_and_speakers_in_late_capitalism_The_Sociolinguistics_of_Globalization_De_centring_and_de_standardization_3_6_June_2015_Hong_Kong","translated_slug":"","page_count":7,"language":"en","content_type":"Work","summary":"Along with the onset of the age of late capitalism within the globalized new economy (Appadurai 1996; Gee et al. 1996; Giddens 1991; Harvey 1989; Pujolar 2007), scholars engage in the study of language as a commodity.","owner":{"id":1234109,"first_name":"Alfonso","middle_initials":null,"last_name":"Del Percio","page_name":"DelPercioAlfonso","domain_name":"independent","created_at":"2012-02-22T16:51:34.762-08:00","display_name":"Alfonso Del Percio","url":"https://independent.academia.edu/DelPercioAlfonso"},"attachments":[{"id":37737600,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/37737600/thumbnails/1.jpg","file_name":"hk_panel.pdf","download_url":"https://www.academia.edu/attachments/37737600/download_file?st=MTczMzkwNTIzNyw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Panel_The_Commodification_of_languages_a.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/37737600/hk_panel-libre.pdf?1432622523=\u0026response-content-disposition=attachment%3B+filename%3DPanel_The_Commodification_of_languages_a.pdf\u0026Expires=1733678560\u0026Signature=UlvuGSD5hWxMbB9ljrs-JYgjOdHm3PtYE-w8pq-youz3G9PPyMu7yBqk2mfWMvtCYCZFmLklktBgUFwl1a3ompkmeEWlT4wxxT6C3wa975valAF1RBQ2LHUrTxEH4zP1MwkGCHFnQo4pxdZPzeIHS1jjszvf5KfCltdJp9Z~hgupgjhwDtd5jqxkjy0FWGLQCsYfJDCa8g0B~jIIE83kU~xtXZ3ka0mYL45fTKh4xao~bUwm8ZfG1BVIokRF5bwt6BwPS1LtKNEQqN1X8E2l75GBVlYqcaJeW-vMgmT3Ba5MMDYb7K6CSEhP2yrtrKWib~P1kZIsEqmRjeTdgxkU7w__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":1200,"name":"Languages and Linguistics","url":"https://www.academia.edu/Documents/in/Languages_and_Linguistics"},{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":2718,"name":"Linguistic Anthropology","url":"https://www.academia.edu/Documents/in/Linguistic_Anthropology"},{"id":5539,"name":"Language and Ideology","url":"https://www.academia.edu/Documents/in/Language_and_Ideology"},{"id":7709,"name":"Applied Linguistics","url":"https://www.academia.edu/Documents/in/Applied_Linguistics"},{"id":12754,"name":"Language Ideology","url":"https://www.academia.edu/Documents/in/Language_Ideology"},{"id":17799,"name":"Linguistic ethnography","url":"https://www.academia.edu/Documents/in/Linguistic_ethnography"},{"id":18193,"name":"Critical sociolinguistics","url":"https://www.academia.edu/Documents/in/Critical_sociolinguistics"},{"id":127642,"name":"Superdiversity","url":"https://www.academia.edu/Documents/in/Superdiversity"},{"id":219059,"name":"The commodification of language","url":"https://www.academia.edu/Documents/in/The_commodification_of_language"},{"id":399110,"name":"Language and Economy","url":"https://www.academia.edu/Documents/in/Language_and_Economy"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="5410640" id="publications"><div class="js-work-strip profile--work_container" data-work-id="26377146"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/26377146/Virtual_Ethnography"><img alt="Research paper thumbnail of Virtual Ethnography" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/26377146/Virtual_Ethnography">Virtual Ethnography</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/AoifeLenihan">Aoife Lenihan</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://limerick.academia.edu/HelenKellyHolmes">Helen Kelly-Holmes</a></span></div><div class="wp-workCard_item"><span>Research Methods in Intercultural Communication: A Practical Guide</span><span>, 2016</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">As the border between online and offline culture and communication becomes increasingly blurred, ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">As the border between online and offline culture and communication becomes increasingly blurred, there is a need to develop and expand methods of systematically investigating online spaces as both dynamic cultures and cultural artefacts (Hine, 2000). Virtual ethnography transfers the principles of ethnography as a way of describing and observing cultures to online communicative contexts. It is a mixed methods approach underpinned by an ethnographic sensitivity and a grounded, data- and context-driven approach to understanding culture. When ethnography goes virtual its remit remains the same, what has changed with technological development is how these are told.<br />With the normalisation of the Web and its integration into and omnipresence in everyday life, there is a recognition among researchers that virtual spaces are no longer an extraordinary or separate domain but spaces in which culture can and should be examined. With this assumption in mind, the current chapter explores virtual ethnography as a research method for intercultural communication. First of all the origins and conceptual basis of virtual ethnography are examined before going on to describe the method and various approaches to it. Following this, the strengths and limitations of the method are considered as well as the challenges faced by researchers using this method. Next, the actual process of virtual ethnography / doing ethnography virtually is outlined and current studies and themes are explored. Finally, mixed and combined approaches as well as future methodological trends are outlined.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="26377146"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="26377146"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 26377146; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=26377146]").text(description); $(".js-view-count[data-work-id=26377146]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 26377146; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='26377146']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 26377146, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=26377146]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":26377146,"title":"Virtual Ethnography","translated_title":"","metadata":{"abstract":"As the border between online and offline culture and communication becomes increasingly blurred, there is a need to develop and expand methods of systematically investigating online spaces as both dynamic cultures and cultural artefacts (Hine, 2000). Virtual ethnography transfers the principles of ethnography as a way of describing and observing cultures to online communicative contexts. It is a mixed methods approach underpinned by an ethnographic sensitivity and a grounded, data- and context-driven approach to understanding culture. When ethnography goes virtual its remit remains the same, what has changed with technological development is how these are told.\nWith the normalisation of the Web and its integration into and omnipresence in everyday life, there is a recognition among researchers that virtual spaces are no longer an extraordinary or separate domain but spaces in which culture can and should be examined. With this assumption in mind, the current chapter explores virtual ethnography as a research method for intercultural communication. First of all the origins and conceptual basis of virtual ethnography are examined before going on to describe the method and various approaches to it. Following this, the strengths and limitations of the method are considered as well as the challenges faced by researchers using this method. Next, the actual process of virtual ethnography / doing ethnography virtually is outlined and current studies and themes are explored. Finally, mixed and combined approaches as well as future methodological trends are outlined. ","location":"London","publisher":"Wiley-Blackwell","organization":"Zhu Hua, ed.","publication_date":{"day":null,"month":null,"year":2016,"errors":{}},"publication_name":"Research Methods in Intercultural Communication: A Practical Guide"},"translated_abstract":"As the border between online and offline culture and communication becomes increasingly blurred, there is a need to develop and expand methods of systematically investigating online spaces as both dynamic cultures and cultural artefacts (Hine, 2000). Virtual ethnography transfers the principles of ethnography as a way of describing and observing cultures to online communicative contexts. It is a mixed methods approach underpinned by an ethnographic sensitivity and a grounded, data- and context-driven approach to understanding culture. When ethnography goes virtual its remit remains the same, what has changed with technological development is how these are told.\nWith the normalisation of the Web and its integration into and omnipresence in everyday life, there is a recognition among researchers that virtual spaces are no longer an extraordinary or separate domain but spaces in which culture can and should be examined. With this assumption in mind, the current chapter explores virtual ethnography as a research method for intercultural communication. First of all the origins and conceptual basis of virtual ethnography are examined before going on to describe the method and various approaches to it. Following this, the strengths and limitations of the method are considered as well as the challenges faced by researchers using this method. Next, the actual process of virtual ethnography / doing ethnography virtually is outlined and current studies and themes are explored. Finally, mixed and combined approaches as well as future methodological trends are outlined. ","internal_url":"https://www.academia.edu/26377146/Virtual_Ethnography","translated_internal_url":"","created_at":"2016-06-21T09:39:56.222-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":184387,"coauthors_can_edit":true,"document_type":"other","co_author_tags":[{"id":21583819,"work_id":26377146,"tagging_user_id":184387,"tagged_user_id":4007133,"co_author_invite_id":null,"email":"h***s@ul.ie","affiliation":"University of Limerick","display_order":0,"name":"Helen Kelly-Holmes","title":"Virtual Ethnography"}],"downloadable_attachments":[],"slug":"Virtual_Ethnography","translated_slug":"","page_count":null,"language":"en","content_type":"Work","summary":"As the border between online and offline culture and communication becomes increasingly blurred, there is a need to develop and expand methods of systematically investigating online spaces as both dynamic cultures and cultural artefacts (Hine, 2000). Virtual ethnography transfers the principles of ethnography as a way of describing and observing cultures to online communicative contexts. It is a mixed methods approach underpinned by an ethnographic sensitivity and a grounded, data- and context-driven approach to understanding culture. When ethnography goes virtual its remit remains the same, what has changed with technological development is how these are told.\nWith the normalisation of the Web and its integration into and omnipresence in everyday life, there is a recognition among researchers that virtual spaces are no longer an extraordinary or separate domain but spaces in which culture can and should be examined. With this assumption in mind, the current chapter explores virtual ethnography as a research method for intercultural communication. First of all the origins and conceptual basis of virtual ethnography are examined before going on to describe the method and various approaches to it. Following this, the strengths and limitations of the method are considered as well as the challenges faced by researchers using this method. Next, the actual process of virtual ethnography / doing ethnography virtually is outlined and current studies and themes are explored. Finally, mixed and combined approaches as well as future methodological trends are outlined. ","owner":{"id":184387,"first_name":"Aoife","middle_initials":"","last_name":"Lenihan","page_name":"AoifeLenihan","domain_name":"limerick","created_at":"2010-05-12T03:43:42.268-07:00","display_name":"Aoife Lenihan","url":"https://limerick.academia.edu/AoifeLenihan"},"attachments":[],"research_interests":[{"id":930,"name":"Intercultural Communication","url":"https://www.academia.edu/Documents/in/Intercultural_Communication"},{"id":933,"name":"New Media","url":"https://www.academia.edu/Documents/in/New_Media"},{"id":1558,"name":"Research Methods and Methodology","url":"https://www.academia.edu/Documents/in/Research_Methods_and_Methodology"},{"id":2308,"name":"Multilingualism","url":"https://www.academia.edu/Documents/in/Multilingualism"},{"id":2524,"name":"Sociolinguistics","url":"https://www.academia.edu/Documents/in/Sociolinguistics"},{"id":2869,"name":"Digital Media","url":"https://www.academia.edu/Documents/in/Digital_Media"},{"id":5401,"name":"Computer-Mediated Communication","url":"https://www.academia.edu/Documents/in/Computer-Mediated_Communication"},{"id":8471,"name":"Participation","url":"https://www.academia.edu/Documents/in/Participation"},{"id":11493,"name":"Virtual Ethnography","url":"https://www.academia.edu/Documents/in/Virtual_Ethnography"},{"id":30946,"name":"Computer-Mediated Communication (CMC)","url":"https://www.academia.edu/Documents/in/Computer-Mediated_Communication_CMC_"},{"id":38483,"name":"New Media Studies","url":"https://www.academia.edu/Documents/in/New_Media_Studies"},{"id":51200,"name":"Immersion","url":"https://www.academia.edu/Documents/in/Immersion"},{"id":251886,"name":"Participant Observation","url":"https://www.academia.edu/Documents/in/Participant_Observation"},{"id":674104,"name":"Online Culture","url":"https://www.academia.edu/Documents/in/Online_Culture"}],"urls":[{"id":7235516,"url":"https://books.google.ie/books?id=u_FmCgAAQBAJ\u0026lpg=PR2\u0026dq=Research%20Methods%20in%20Intercultural%20Communication:%20A%20Practical%20Guide\u0026pg=PA255#v=onepage\u0026q\u0026f=false"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/google_contacts-0dfb882d836b94dbcb4a2d123d6933fc9533eda5be911641f20b4eb428429600.js"], function() { // from javascript_helper.rb $('.js-google-connect-button').click(function(e) { e.preventDefault(); GoogleContacts.authorize_and_show_contacts(); Aedu.Dismissibles.recordClickthrough("WowProfileImportContactsPrompt"); }); $('.js-update-biography-button').click(function(e) { e.preventDefault(); Aedu.Dismissibles.recordClickthrough("UpdateUserBiographyPrompt"); $.ajax({ url: $r.api_v0_profiles_update_about_path({ subdomain_param: 'api', about: "", }), type: 'PUT', success: function(response) { location.reload(); } }); }); $('.js-work-creator-button').click(function (e) { e.preventDefault(); window.location = $r.upload_funnel_document_path({ source: encodeURIComponent(""), }); }); $('.js-video-upload-button').click(function (e) { e.preventDefault(); window.location = $r.upload_funnel_video_path({ source: encodeURIComponent(""), }); }); $('.js-do-this-later-button').click(function() { $(this).closest('.js-profile-nag-panel').remove(); Aedu.Dismissibles.recordDismissal("WowProfileImportContactsPrompt"); }); $('.js-update-biography-do-this-later-button').click(function(){ $(this).closest('.js-profile-nag-panel').remove(); Aedu.Dismissibles.recordDismissal("UpdateUserBiographyPrompt"); }); $('.wow-profile-mentions-upsell--close').click(function(){ $('.wow-profile-mentions-upsell--panel').hide(); Aedu.Dismissibles.recordDismissal("WowProfileMentionsUpsell"); }); $('.wow-profile-mentions-upsell--button').click(function(){ Aedu.Dismissibles.recordClickthrough("WowProfileMentionsUpsell"); }); new WowProfile.SocialRedesignUserWorks({ initialWorksOffset: 20, allWorksOffset: 20, maxSections: 4 }) }); </script> </div></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile_edit-5ea339ee107c863779f560dd7275595239fed73f1a13d279d2b599a28c0ecd33.js","https://a.academia-assets.com/assets/add_coauthor-22174b608f9cb871d03443cafa7feac496fb50d7df2d66a53f5ee3c04ba67f53.js","https://a.academia-assets.com/assets/tab-dcac0130902f0cc2d8cb403714dd47454f11fc6fb0e99ae6a0827b06613abc20.js","https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js"], function() { // from javascript_helper.rb window.ae = window.ae || {}; window.ae.WowProfile = window.ae.WowProfile || {}; if(Aedu.User.current && Aedu.User.current.id === $viewedUser.id) { window.ae.WowProfile.current_user_edit = {}; new WowProfileEdit.EditUploadView({ el: '.js-edit-upload-button-wrapper', model: window.$current_user, }); new AddCoauthor.AddCoauthorsController(); } var userInfoView = new WowProfile.SocialRedesignUserInfo({ recaptcha_key: "6LdxlRMTAAAAADnu_zyLhLg0YF9uACwz78shpjJB" }); WowProfile.router = new WowProfile.Router({ userInfoView: userInfoView }); Backbone.history.start({ pushState: true, root: "/" + $viewedUser.page_name }); new WowProfile.UserWorksNav() }); </script> </div> <div class="bootstrap login"><div class="modal fade login-modal" id="login-modal"><div class="login-modal-dialog modal-dialog"><div class="modal-content"><div class="modal-header"><button class="close close" data-dismiss="modal" type="button"><span aria-hidden="true">×</span><span class="sr-only">Close</span></button><h4 class="modal-title text-center"><strong>Log In</strong></h4></div><div class="modal-body"><div class="row"><div class="col-xs-10 col-xs-offset-1"><button class="btn btn-fb btn-lg btn-block btn-v-center-content" id="login-facebook-oauth-button"><svg style="float: left; width: 19px; line-height: 1em; margin-right: .3em;" aria-hidden="true" focusable="false" data-prefix="fab" data-icon="facebook-square" class="svg-inline--fa fa-facebook-square fa-w-14" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h137.25V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.27c-30.81 0-40.42 19.12-40.42 38.73V256h68.78l-11 71.69h-57.78V480H400a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48z"></path></svg><small><strong>Log in</strong> with <strong>Facebook</strong></small></button><br /><button class="btn btn-google btn-lg btn-block btn-v-center-content" id="login-google-oauth-button"><svg style="float: left; width: 22px; line-height: 1em; margin-right: .3em;" aria-hidden="true" focusable="false" data-prefix="fab" data-icon="google-plus" class="svg-inline--fa fa-google-plus fa-w-16" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256,8C119.1,8,8,119.1,8,256S119.1,504,256,504,504,392.9,504,256,392.9,8,256,8ZM185.3,380a124,124,0,0,1,0-248c31.3,0,60.1,11,83,32.3l-33.6,32.6c-13.2-12.9-31.3-19.1-49.4-19.1-42.9,0-77.2,35.5-77.2,78.1S142.3,334,185.3,334c32.6,0,64.9-19.1,70.1-53.3H185.3V238.1H302.2a109.2,109.2,0,0,1,1.9,20.7c0,70.8-47.5,121.2-118.8,121.2ZM415.5,273.8v35.5H380V273.8H344.5V238.3H380V202.8h35.5v35.5h35.2v35.5Z"></path></svg><small><strong>Log in</strong> with <strong>Google</strong></small></button><br /><style type="text/css">.sign-in-with-apple-button { width: 100%; height: 52px; border-radius: 3px; border: 1px solid black; cursor: pointer; }</style><script src="https://appleid.cdn-apple.com/appleauth/static/jsapi/appleid/1/en_US/appleid.auth.js" type="text/javascript"></script><div class="sign-in-with-apple-button" data-border="false" data-color="white" id="appleid-signin"><span   ="Sign Up with Apple" class="u-fs11"></span></div><script>AppleID.auth.init({ clientId: 'edu.academia.applesignon', scope: 'name email', redirectURI: 'https://www.academia.edu/sessions', state: "3072a11d4bb10eb9efc435f04daac4c605d40a89961e557902ec1764e1da8f60", });</script><script>// Hacky way of checking if on fast loswp if (window.loswp == null) { (function() { const Google = window?.Aedu?.Auth?.OauthButton?.Login?.Google; const Facebook = window?.Aedu?.Auth?.OauthButton?.Login?.Facebook; if (Google) { new Google({ el: '#login-google-oauth-button', rememberMeCheckboxId: 'remember_me', track: null }); } if (Facebook) { new Facebook({ el: '#login-facebook-oauth-button', rememberMeCheckboxId: 'remember_me', track: null }); } })(); }</script></div></div></div><div class="modal-body"><div class="row"><div class="col-xs-10 col-xs-offset-1"><div class="hr-heading login-hr-heading"><span class="hr-heading-text">or</span></div></div></div></div><div class="modal-body"><div class="row"><div class="col-xs-10 col-xs-offset-1"><form class="js-login-form" action="https://www.academia.edu/sessions" accept-charset="UTF-8" method="post"><input name="utf8" type="hidden" value="✓" autocomplete="off" /><input type="hidden" name="authenticity_token" value="6h91BMbJ9OlBEXrwCJqplfNO1iTY+AvDIjNlVatqK5sG8SYI+ELOXpc2Xmu/p97fLahMNqGXZD9igdXzOjMWww==" autocomplete="off" /><div class="form-group"><label class="control-label" for="login-modal-email-input" style="font-size: 14px;">Email</label><input class="form-control" id="login-modal-email-input" name="login" type="email" /></div><div class="form-group"><label class="control-label" for="login-modal-password-input" style="font-size: 14px;">Password</label><input class="form-control" id="login-modal-password-input" name="password" type="password" /></div><input type="hidden" name="post_login_redirect_url" id="post_login_redirect_url" value="https://limerick.academia.edu/HelenKellyHolmes" autocomplete="off" /><div class="checkbox"><label><input type="checkbox" name="remember_me" id="remember_me" value="1" checked="checked" /><small style="font-size: 12px; margin-top: 2px; display: inline-block;">Remember me on this computer</small></label></div><br><input type="submit" name="commit" value="Log In" class="btn btn-primary btn-block btn-lg js-login-submit" data-disable-with="Log In" /></br></form><script>typeof window?.Aedu?.recaptchaManagedForm === 'function' && window.Aedu.recaptchaManagedForm( document.querySelector('.js-login-form'), document.querySelector('.js-login-submit') );</script><small style="font-size: 12px;"><br />or <a data-target="#login-modal-reset-password-container" data-toggle="collapse" href="javascript:void(0)">reset password</a></small><div class="collapse" id="login-modal-reset-password-container"><br /><div class="well margin-0x"><form class="js-password-reset-form" action="https://www.academia.edu/reset_password" accept-charset="UTF-8" method="post"><input name="utf8" type="hidden" value="✓" autocomplete="off" /><input type="hidden" name="authenticity_token" value="H1zWF56sEAn9WF57vCXloezBlkM3qA0zu829lrGk9BTzsoUboCcqvit/euALGJLrMicMUU7HYs/7fw0wIP3JTA==" autocomplete="off" /><p>Enter the email address you signed up with and we'll email you a reset link.</p><div class="form-group"><input class="form-control" name="email" type="email" /></div><script src="https://recaptcha.net/recaptcha/api.js" async defer></script> <script> var invisibleRecaptchaSubmit = function () { var closestForm = function (ele) { var curEle = ele.parentNode; while (curEle.nodeName !== 'FORM' && curEle.nodeName !== 'BODY'){ curEle = curEle.parentNode; } return curEle.nodeName === 'FORM' ? curEle : null }; var eles = document.getElementsByClassName('g-recaptcha'); if (eles.length > 0) { var form = closestForm(eles[0]); if (form) { form.submit(); } } }; </script> <input type="submit" data-sitekey="6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj" data-callback="invisibleRecaptchaSubmit" class="g-recaptcha btn btn-primary btn-block" value="Email me a link" value=""/> </form></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/collapse-45805421cf446ca5adf7aaa1935b08a3a8d1d9a6cc5d91a62a2a3a00b20b3e6a.js"], function() { // from javascript_helper.rb $("#login-modal-reset-password-container").on("shown.bs.collapse", function() { $(this).find("input[type=email]").focus(); }); }); </script> </div></div></div><div class="modal-footer"><div class="text-center"><small style="font-size: 12px;">Need an account? <a rel="nofollow" href="https://www.academia.edu/signup">Click here to sign up</a></small></div></div></div></div></div></div><script>// If we are on subdomain or non-bootstrapped page, redirect to login page instead of showing modal (function(){ if (typeof $ === 'undefined') return; var host = window.location.hostname; if ((host === $domain || host === "www."+$domain) && (typeof $().modal === 'function')) { $("#nav_log_in").click(function(e) { // Don't follow the link and open the modal e.preventDefault(); $("#login-modal").on('shown.bs.modal', function() { $(this).find("#login-modal-email-input").focus() }).modal('show'); }); } })()</script> <div class="bootstrap" id="footer"><div class="footer-content clearfix text-center padding-top-7x" style="width:100%;"><ul class="footer-links-secondary footer-links-wide list-inline margin-bottom-1x"><li><a href="https://www.academia.edu/about">About</a></li><li><a href="https://www.academia.edu/press">Press</a></li><li><a href="https://www.academia.edu/documents">Papers</a></li><li><a href="https://www.academia.edu/topics">Topics</a></li><li><a href="https://www.academia.edu/journals">Academia.edu Journals</a></li><li><a rel="nofollow" href="https://www.academia.edu/hiring"><svg style="width: 13px; height: 13px;" aria-hidden="true" focusable="false" data-prefix="fas" data-icon="briefcase" class="svg-inline--fa fa-briefcase fa-w-16" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M320 336c0 8.84-7.16 16-16 16h-96c-8.84 0-16-7.16-16-16v-48H0v144c0 25.6 22.4 48 48 48h416c25.6 0 48-22.4 48-48V288H320v48zm144-208h-80V80c0-25.6-22.4-48-48-48H176c-25.6 0-48 22.4-48 48v48H48c-25.6 0-48 22.4-48 48v80h512v-80c0-25.6-22.4-48-48-48zm-144 0H192V96h128v32z"></path></svg> <strong>We're Hiring!</strong></a></li><li><a rel="nofollow" href="https://support.academia.edu/"><svg style="width: 12px; height: 12px;" aria-hidden="true" focusable="false" data-prefix="fas" data-icon="question-circle" class="svg-inline--fa fa-question-circle fa-w-16" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z"></path></svg> <strong>Help Center</strong></a></li></ul><ul class="footer-links-tertiary list-inline margin-bottom-1x"><li class="small">Find new research papers in:</li><li class="small"><a href="https://www.academia.edu/Documents/in/Physics">Physics</a></li><li class="small"><a href="https://www.academia.edu/Documents/in/Chemistry">Chemistry</a></li><li class="small"><a href="https://www.academia.edu/Documents/in/Biology">Biology</a></li><li class="small"><a href="https://www.academia.edu/Documents/in/Health_Sciences">Health Sciences</a></li><li class="small"><a href="https://www.academia.edu/Documents/in/Ecology">Ecology</a></li><li class="small"><a href="https://www.academia.edu/Documents/in/Earth_Sciences">Earth Sciences</a></li><li class="small"><a href="https://www.academia.edu/Documents/in/Cognitive_Science">Cognitive Science</a></li><li class="small"><a href="https://www.academia.edu/Documents/in/Mathematics">Mathematics</a></li><li class="small"><a href="https://www.academia.edu/Documents/in/Computer_Science">Computer Science</a></li></ul></div></div><div class="DesignSystem" id="credit" style="width:100%;"><ul class="u-pl0x footer-links-legal list-inline"><li><a rel="nofollow" href="https://www.academia.edu/terms">Terms</a></li><li><a rel="nofollow" href="https://www.academia.edu/privacy">Privacy</a></li><li><a rel="nofollow" href="https://www.academia.edu/copyright">Copyright</a></li><li>Academia ©2024</li></ul></div><script> //<![CDATA[ window.detect_gmtoffset = true; window.Academia && window.Academia.set_gmtoffset && Academia.set_gmtoffset('/gmtoffset'); //]]> </script> <div id='overlay_background'></div> <div id='bootstrap-modal-container' class='bootstrap'></div> <div id='ds-modal-container' class='bootstrap DesignSystem'></div> <div id='full-screen-modal'></div> </div> </body> </html>