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href="javascript:;" id="mobile_nav_icon"><span class="ti-menu"></span></a>  </div>  </div>  </div> </div> </div> </div> </div> <div id="page_caption" class=" "> <div class="page_title_wrapper"> <div class="standard_wrapper"> <div class="page_title_inner"> <div class="page_title_content"> <h1>The Blog</h1> </div> </div> </div> </div> </div>  <div id="page_content_wrapper" class=""> <div class="inner">  <div class="inner_wrapper"> <div class="sidebar_content">  <div id="post-7174" class="post-7174 post type-post status-publish format-standard has-post-thumbnail hentry category-bostonscientifictalks tag-boston-scientific tag-commercial-strategy tag-devicetalks tag-devicetalks-boston-2023 tag-innovation tag-interviews tag-leadership tag-medical-device tag-medical-devices tag-medtech tag-urology"> <div class="post_wrapper"> <div class="post_content_wrapper"> <h1>Boston Scientific executives talk urology innovation, disparities in care, and commercial strategy</h1> <div class="post_detail single_post"> <span class="post_info_date"> August 2, 2023 </span> <span class="post_info_comment"> • 0 Comment </span> </div> <div class="post_img static"> <img src="https://www.devicetalks.com/wp-content/uploads/2023/08/BST23_8.2.23_1200x800_MAIN_Vs2-960x636.png" alt="" class="" /> </div> <div class="addtoany_share_save_container addtoany_content addtoany_content_top"><div class="a2a_kit a2a_kit_size_16 addtoany_list" data-a2a-url="https://www.devicetalks.com/boston-scientific-urology-innovation-discussion/" data-a2a-title="Boston Scientific executives talk urology innovation, disparities in care, and commercial strategy"><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fwww.devicetalks.com%2Fboston-scientific-urology-innovation-discussion%2F&linkname=Boston%20Scientific%20executives%20talk%20urology%20innovation%2C%20disparities%20in%20care%2C%20and%20commercial%20strategy" title="Facebook" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Fwww.devicetalks.com%2Fboston-scientific-urology-innovation-discussion%2F&linkname=Boston%20Scientific%20executives%20talk%20urology%20innovation%2C%20disparities%20in%20care%2C%20and%20commercial%20strategy" title="Twitter" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fwww.devicetalks.com%2Fboston-scientific-urology-innovation-discussion%2F&linkname=Boston%20Scientific%20executives%20talk%20urology%20innovation%2C%20disparities%20in%20care%2C%20and%20commercial%20strategy" title="LinkedIn" rel="nofollow noopener" target="_blank"></a><a class="a2a_dd addtoany_share_save addtoany_share" href="https://www.addtoany.com/share"><img src="https://static.addtoany.com/buttons/favicon.png" alt="Share"></a></div></div><p style="text-align: left;">This special episode of Boston Scientific Talks brings you <a class="c-link c-link--focus-visible" href="http://boston.devicetalks.com/" target="_blank" rel="noopener noreferrer" data-stringify-link="http://boston.devicetalks.com/" data-sk="tooltip_parent">DeviceTalks Boston</a>’s keynote conversation with Boston Scientific’s executive leaders Meghan Scanlon, President of Urology; Jennifer Saunders, Sr. Manager of Medical Affairs; Ben Cutone, Global Franchise Director of Prostate Health; and Kristin LaRocca, Senior Vice President of Sales.</p> <p style="text-align: left;">In the conversation, the key figures delve into the innovative strategies and technologies shaping the urology field, highlighting the LithoVue™ Elite Single-Use Digital Flexible Ureteroscope System. They explore how Boston Scientific is addressing care disparities in underrepresented communities, pioneering programs like “close the gap” in cardiology, and advancing accessibility and equality. The conversation also highlights the importance of data-driven decision-making, clinical evidence, and humble dialogue with clinicians to commercialize innovative strategies.</p> <p style="text-align: left;">The panelists discuss the challenges and rewards of disrupting the market, the role of health economics, and the unique contributions of urologists as innovators. They also touch on commercial modeling and the importance of empathy, self-awareness, and courage in bringing new ideas to life. Tune in to discover how Boston Scientific is not only advancing urological care but also the way the leadership team approaches problems and solutions.</p> <p>Thank you to <a href="http://clari.com/" target="_blank" rel="noopener">Clari</a> for sponsoring this episode of Boston Scientific Talks. Go to Clari.com to learn about its unique revenue platform.</p> <p>Thank you for listening to the Boston Scientific Talks Podcast. Subscribe to this podcast on every major podcast platform.</p> <p><iframe src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1581011091&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true" width="100%" height="300" frameborder="no" scrolling="no"></iframe></p> <div style="font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;"><a style="color: #cccccc; text-decoration: none;" title="DeviceTalks by MassDevice" href="https://soundcloud.com/devicetalks" target="_blank" rel="noopener">DeviceTalks by MassDevice</a> · <a style="color: #cccccc; text-decoration: none;" title="Boston Scientific executives talk urology innovation, disparities in care, and commercial strategy" href="https://soundcloud.com/devicetalks/boston-scientific-executives-talk-urology-innovation" target="_blank" rel="noopener">Boston Scientific executives talk urology innovation, disparities in care, and commercial strategy</a></div> <div class="post_excerpt post_tag"> <a href="https://www.devicetalks.com/tag/boston-scientific/">#Boston Scientific</a><a href="https://www.devicetalks.com/tag/commercial-strategy/">#commercial strategy</a><a href="https://www.devicetalks.com/tag/devicetalks/">#DeviceTalks</a><a href="https://www.devicetalks.com/tag/devicetalks-boston-2023/">#DeviceTalks Boston 2023</a><a href="https://www.devicetalks.com/tag/innovation/">#Innovation</a><a href="https://www.devicetalks.com/tag/interviews/">#Interviews</a><a href="https://www.devicetalks.com/tag/leadership/">#Leadership</a><a href="https://www.devicetalks.com/tag/medical-device/">#Medical Device</a><a href="https://www.devicetalks.com/tag/medical-devices/">#Medical Devices</a><a href="https://www.devicetalks.com/tag/medtech/">#medtech</a><a href="https://www.devicetalks.com/tag/urology/">#urology</a> </div> <div id="post_share_text" class="post_share_text"> <span class="ti-share"></span> </div> <br class="clear"/> <div class="post_related"> <h5 class="subtitle"><span>You might also like</span></h5> <div class="one_third ">  <div id="post-7973" class="post-7973 post type-post status-publish format-standard has-post-thumbnail hentry category-podcasts tag-ai-2 tag-artificial-intelligence tag-devicetalks tag-devicetalks-weekly tag-innovation tag-interviews tag-medical-device tag-medical-technology tag-medtech tag-podcast tag-women-in-medtech"> <div class="post_wrapper grid_layout"> <div class="post_img small static"> <a href="https://www.devicetalks.com/how-a-love-of-science-led-sandboxaqs-kit-yee-au-yeung-to-find-better-ways-to-monitor-the-heart/"> <img src="https://www.devicetalks.com/wp-content/uploads/2024/11/KIT-YEE-AU-YEUNG-General-Manager-AQMed-960x636.png" 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