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Delivering delightful user experiences to global customers
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class="left"><h1>Experience Design</h1><h2>We help our customers build delightful user experiences keeping the user at the center</h2></div></div></div><span class="scroll-btn-down"></span> </div> </div><div id="block-breadcrumbblock" class="block block-custom block-breadcrumb-block"> <div class="content"> <nav class="breadcrumb"><ol itemscope itemtype="https://schema.org/BreadcrumbList"><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <a itemprop="item" rel="dofollow" href = "/" > <span itemprop="name">Home</span> </a> <meta itemprop="position" content="1" /></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <a itemprop="item" rel="dofollow" href = "/services" > <span itemprop="name">Services</span> </a> <meta itemprop="position" content="2" /></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <a itemprop="item" rel="dofollow" href = "/cx" > <span itemprop="name">CX & Content</span> </a> <meta itemprop="position" content="3" /></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <meta itemprop="item" content="https://www.tothenew.com/cx/experience-design"> <span itemprop="name">Experience Design</span> <meta itemprop="position" content="4" /></li></ol></nav> </div> </div><div data-drupal-messages-fallback class="hidden"></div> </div></div><div id="main-wrapper" class="layout-main-wrapper layout-container clearfix"><div id="main" class="layout-main clearfix section"><main id="content" class="column main-content"> <div class="ttn-main talk-hbsp-form"><div class="hbspt-form popup-form ttn-form" data-formid="f9d7588e-e40b-49d0-8524-c48405c57597"></div></div> <div class="ttn-main subs-hbsp-form"><div class="hbspt-form popup-form2 ttn-form" data-formid="7a02d2db-8a8f-44bb-94ac-85b3421eea2d"></div></div><section class="section"><a id="main-content" tabindex="-1"></a> <div class="region region-content"> <div id="block-ttnd-content" class="block block-system block-system-main-block"> <div class="content"> <article data-history-node-id="344" class="node node--type-services node--view-mode-full clearfix"> <header> </header> <div class="node__content clearfix"> <div class="field field--name-field-paragraphs field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="da-tools-aws-partener"><div class="experience-design-outer"><div class="cloud-devops-mn home-services border-none cx-gamut gray-new service-without-top-space dpe-differentiators"><div class="wrapper services equal hover-anime hardbg border-grids long-txt-gray res-after-border-remove"><div class="wrap heading center">What we Offer</div><div class="description text-overview center">We build captivating user experiences that have a huge impact on customer satisfaction, brand perception and conversion rates. Our experienced architects and visual interface designers leverage the best practices in UX research and design principles. We work with early validations, keeping users at the center</div><ul class="row"><li class="col-sm-4 res-newborder-right res-newborder-bottom"><div class="views-field views-field-nothing"><img alt="UX Strategy" data-entity-type="file" data-entity-uuid="76394691-339b-471b-b7db-adf4c6670e71" src="/cms-assets/s3fs-public/2020-08/ux-strategy-consultant-new.svg"><div class="service-title"><a>UX Strategy Consultation</a></div><div class="text"><p>We approach UX solutions from a user-first perspective, putting users at the heart of our solution. We learn from users, discover the sector, present & refine, and validate & review</p></div></div></li><li class="col-sm-4 res-newborder-right res-newborder-bottom"><div class="views-field views-field-nothing"><img alt="Design-Driven" data-entity-type="file" data-entity-uuid="a2ab56b5-dd7c-4784-a020-d8b91542f352" src="/cms-assets/s3fs-public/2020-08/design-driven-app-development.svg"><div class="service-title"><a>Design-driven App Development</a></div><div class="text"><p>Our design-led engineering mindset helps us deliver pathbreaking applications. We thrive on a smooth handshake between technology and user-centered Experience Design</p></div></div></li><li class="col-sm-4 res-newborder-bottom"><div class="views-field views-field-nothing"><img alt="Iterative Rapid" data-entity-type="file" data-entity-uuid="29cdb64e-89a5-412f-9e8b-ba9670ee55a0" src="/cms-assets/s3fs-public/2020-08/iterative-rapid-prototyping.svg"><div class="service-title"><a>Iterative Rapid Prototyping</a></div><div class="text"><p>Following Agile & Lean methodologies, we get constructive feedback from potential users & other stakeholders for optimal utilization of design, dev & project resources</p></div></div></li><li class="col-sm-4 res-newborder-right"><div class="views-field views-field-nothing"><img alt="Unified Experience" data-entity-type="file" data-entity-uuid="de973028-0056-4b00-9f12-26406cf7e11d" src="/cms-assets/s3fs-public/2020-08/unified-experience-new.svg"><div class="service-title"><a>Unified Experience</a></div><div class="text"><p>We carve-out a way of experience design that is seamless and similar, independent of platforms or devices</p></div></div></li></ul></div></div><div class="design-methodology"><div class="wrapper center text-center"><div class="heading">Our Design Philosophy</div><div class="sub-gray-title">We craft user-centered experiences focusing on iterative design, and continuous improvement to create quick and meaningful designs</div><div class="design-methodlogy"><img alt="Our Design mobo" data-entity-type="file" data-entity-uuid="63a49d79-7f37-4f5b-903e-4c658bdad4b6" src="/cms-assets/s3fs-public/inline-images/ux-methodilogy-mobile.png" width="351" height="274" loading="lazy"><img alt="Our-Designs" data-entity-type="file" data-entity-uuid="c7f90f71-0b8b-42bf-ab06-14d48668994a" src="/cms-assets/s3fs-public/inline-images/ux-methodology_0.png" width="1983" height="875" loading="lazy"></div></div></div><div class="talk-to-expert1"><div class="talk-expert col-lg-12 center bg-none"><p class="sub-heading">Enhance your customer experience!</p><a class="btn big" href="#" rel="nofollow">Talk to our UX experts!</a></div></div><div class="ex-process"><div class="wrapper center"><div class="heading">Our Process</div><div class="sub-gray-title">We work closely with your team, delivering great digital experiences to help you engage the user and meet your business goals</div><div class="design-methodlogy"><img alt="Our Process" data-entity-type="file" data-entity-uuid="9c30b9bd-0693-4fa0-9258-28fde27283ce" src="/cms-assets/s3fs-public/inline-images/ux-process-mobile.png" width="301" height="848" loading="lazy"><img alt="Our Process" data-entity-type="file" data-entity-uuid="3b9a8907-eea5-4160-8d9b-c2352687cdb2" src="/cms-assets/s3fs-public/inline-images/ux-process.png" width="2400" height="612" loading="lazy"></div></div></div><div class="ex-enterface"><div class="wrapper center"><div class="heading">Aesthetics - User Interface Design</div><div class="sub-gray-title">Our team of experienced visual designers, convert wireframes into highly intuitive user interface designs. Our UX design services believe in creating new age designs with visual language which is in harmony with brand philosophy and client objectives</div><div class="enterface-tab sub-gray-title">Visual Designs | Assets Library | Style Guides</div><img alt="family" data-entity-type="file" data-entity-uuid="b8dcd834-c2a5-4367-b95f-e1d9fcdb6868" src="/cms-assets/s3fs-public/2020-08/UserInterface.svg"></div></div><div class="row data-analytics-tools wrapper"><div class="center"><h2 class="heading wrapper">Tools & Technologies</h2><div class="row tool-logos"><div class="col-sm-3 title">User Research</div><div class="col-sm-9"><div class="logo"><img alt="Questions" data-entity-type="file" src="/cms-assets/s3fs-public/inline-images/questions-logo.png"></div><div class="logo"><img alt="Google Analytics" data-entity-type="file" src="/cms-assets/s3fs-public/2023-09/google-analytics.svg"></div><div class="logo"><img alt="Mixpanel" data-entity-type="file" src="/cms-assets/s3fs-public/2023-09/mixpanel_0.svg"></div><div class="logo"><img alt="Adobe Analytics" data-entity-type="file" src="/cms-assets/s3fs-public/2023-09/adobe-analytics_0.svg"></div><div class="logo"><img alt="Google Workspace" data-entity-type="file" src="/cms-assets/s3fs-public/2023-09/google-workspace.svg"></div></div></div><div class="row tool-logos"><div class="col-sm-3 title">Task Flows and Scenarios</div><div class="col-sm-9"><div class="logo"><img alt="Ai" data-entity-type="file" src="/cms-assets/s3fs-public/2023-09/ai.svg"></div><div class="logo"><img alt="Coggle" data-entity-type="file" src="/cms-assets/s3fs-public/2023-09/coggle.svg"></div><div class="logo"><img alt="XMind" data-entity-type="file" src="/cms-assets/s3fs-public/2023-09/xmind.svg"></div><div class="logo"><img alt="XD" data-entity-type="file" src="/cms-assets/s3fs-public/2023-09/xd.svg"></div><div class="logo"><img alt="Sketch" data-entity-type="file" 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