Email Marketing and Engagement - Springshare Platform Use Case

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style="color:#f06f11">Use Cases</div> <h2 style="font-size:3rem">Email Marketing & Engagement</h2> <p class="section-desc" style="font-size:1.5rem">Step up your library’s email marketing and engagement game with Springshare's LibConnect.</p> </div> </div> </div> </div> </div> </div> </div>  <section class="section services" style="padding-top:0"> <div class="container"> <div class="row" style="margin-bottom:2rem"> <div class="col-lg-12 col-md-12 col-12 content" style="padding-top:2rem"> <div class="section-sub"><a href="/libconnect/">LibConnect's</a> powerful email marketing functionality makes outreach and engagement easy. Marketing emails are ideal for sharing upcoming events, featured collections, staff picks, and other highlights from the library with the audience groups who've opted in. Add <a href="/libcal/">LibCal</a> to further polish your engagement game and promote events via flexible calendars and widgets, and create engaging programs that increase the usage of physical library spaces. </div> </div> </div>  </div> </section> <section class="section section-bgc"> <div class="container"> <div class="row"> <div class="col-12"> <div class="section-heading heading-center"> <div class="section-subheading">LibConnect Is Your Go-To Email Engagement Tool</div> <h2>Plan Email Campaigns and Create Email Newsletters</h2> </div> </div> </div> <div class="row"> <div class="col-lg-4 col-md-6 col-12 item"> <h6>Reuse Content</h6> <p>Everything in LibGuides is reusable. Share links, content, pages, and guide templates across your institution or with the community. </p> <h6>500,000+ Guides to Share</h6> <p>Reuse guides from the LibGuides community and benefit from the knowledge and best practices of librarians worldwide. </p> <h6>Courseware Integration</h6> <p>Our LTI Module for <a href="cms.html">LibGuides CMS</a> enables you to insert targeted library resources into any LTI-compliant courseware platform. </p> </div> <div class="col-lg-4 col-md-6 col-12 item"> <div style="padding-left:1em"> <img src="images/image-uses-email-phone.svg"> </div> </div> <div class="col-lg-4 col-md-6 col-12 item"> <h6>APIs and Widgets</h6> <p>All content within LibGuides (links, RSS feeds, documents, etc…) can be integrated within any website using our easy-to-use widgets and powerful RESTful APIs. </p> <h6>Distribute Your Content</h6> <p>Turn your LibGuides into an easy-to-use repository of librarian-created content and distribute it into Courseware, Facebook, Blogs, Discovery Layer, OPAC, or into any other website. </p> </div> </div>  </div>  </section> <section class="section"> <div class="container"> <div class="row"> <div class="col-lg-5 col-md-5 col-12 item"> <div class="content"> <img src="images/image-uses-lcn-screen.svg"> </div> </div> <div class="col-lg-7 col-md-7 col-12 item"> <div class="section-heading"> <h3>Pre-made Templates, Drag & Drop Email Builder</h3> </div> <div class="content"> <ul> <li>The LibGuides dataset allows you to analyze the total number of public page views, user sessions, and published vs. total guides.</li> <li>Connect your LibCal system to your Calendaring dataset to sync your aggregate event, appointment, space booking, and equipment booking data automatically</li> <li>The LibWizard dataset allows you to import information about form submissions from your LibWizard site for in-depth analysis of how your forms are used.</li> <li>Connect your LibAnswers system to your Reference dataset to automatically keep track of the number of tickets, FAQ views, and LibChat sessions.</li> </ul> </div> </div> </div>  <div class="row"> <div class="col-lg-7 col-md-7 col-12 item"> <div class="section-heading"> <h3>Customize Messaging With User Segmentation</h3> </div> <div class="content"> <ul> <li>Import patron data from ILS and other sources to identify audiences to send targeted marketing emails</li> <li>Build profiles by type (Person or Organization), assemble unique data for each type, set a librarian liaison, and more</li> <li>Define granular metadata about your patrons, friends, volunteers, donors, or partners to gain a better understanding of your community</li> <li>Evaluate the success of your email campaigns with LibConnect's robust analytics</li> </ul> </div> </div> <div class="col-lg-5 col-md-5 col-12 item"> <div class="content"> <img src="images/image-uses-lcn-segmentation.svg"> </div> </div> </div>  <div class="row"> <div class="col-12"> <div class="btn-group justify-content-center"> <a href="/libconnect/" class="btn btn-with-icon ripple"><span>Learn More About LibConnect</span> <svg class="btn-icon-right" viewBox="0 0 13 9" width="13" height="9"><use xlink:href="/assets/img/sprite.svg#arrow-right"></use></svg> <span class="el-ripple-circle" style="left: 206.594px; 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Email Marketing and Engagement - Springshare Platform Use Case