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data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid section-padding top bottom main-gradient white"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1575921088217" > <div class="wpb_wrapper"> <h1 style="text-align: center;">Creating Your Conference Branding & Website</h1> </div> </div> </div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row vc_row-fluid main-section-padding top bottom vc_custom_1575575871569"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1677702959189 custom-850" > <div class="wpb_wrapper"> <p>Get tips on creating a winning brand and engaging web presence for your next event.</p> <p><strong>Jump to a Topic:</strong></p> <ul> <li><a href="#branding">Conference Branding</a></li> <li><a href="#website">Conference Website</a></li> <li><a href="#approvals">Securing Approvals in Advance of Publishing Names of Event Contributors</a></li> <li><a href="#resources">Resources</a></li> <li><a href="#suggested-courses">Suggested Courses</a></li> </ul> </div> </div> <div id="branding" class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1575921184266"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1575921220462 custom-850" > <div class="wpb_wrapper"> <h3>Conference Branding</h3> </div> </div> <div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_custom_1570107259678 wpb_content_element vc_custom_1570107259678 wpb_content_element custom-separator-lg custom-850" ><span class="vc_sep_holder vc_sep_holder_l"><span style="border-color:#e87722;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span style="border-color:#e87722;" class="vc_sep_line"></span></span> </div> <div class="wpb_text_column wpb_content_element custom-850" > <div class="wpb_wrapper"> <p>Building a strong and consistent brand can help your conference stand out. Your logo, marketing materials, messaging, and event characteristics have the potential to attract and retain loyal attendees. IEEE offers some basic tools and services that can easily be used by members of your committee.</p> </div> </div> <div class="wpb_text_column wpb_content_element custom-850" > <div class="wpb_wrapper"> <h5>Conference Branding Best Practices</h5> <p>Below are a few tips that will help you establish a brand identity for your IEEE event:</p> <ul> <li>Connect your brand to the <a href="https://brand-experience.ieee.org/guidelines/brand-identity/" target="_blank" rel="noopener noreferrer">IEEE Brand Identity Guidelines</a> and to the brand of your conference sponsors to leverage existing recognition.</li> <li>Identify what the conference represents, who the audience is, and the overall objectives.</li> <li>Define the tone/voice that will be used across marketing materials.</li> <li>Ensure all collateral material incorporates a consistent color scheme and fonts.</li> <li>Feature a professionally-designed logo that is identifiable and representative of the conference.</li> <li>Create and promote a tagline or “elevator pitch” that easily sums up the conference in a few words.</li> <li>Convey the purpose of the event through imagery and materials related to the topics and technology, encouraging employers to send their employees.</li> </ul> </div> </div> <div class="wpb_text_column wpb_content_element custom-850" > <div class="wpb_wrapper"> <h5>IEEE Branding Recommendations</h5> <p>Following IEEE’s identity guidelines is the first step to a unified and recognizable brand experience that leverages the value of the IEEE brand.</p> <ul> <li>The IEEE Master Brand (logo) should be included on all digital and print collateral materials in accordance with the existing guidelines.</li> <li>Only the letters I-E-E-E may be used as the name of the organization.</li> <li>For Technically Co-Sponsored events, the Technical Co-Sponsor must be displayed next to the IEEE logo.</li> <li>The identity and logo of a Financial Sponsor must be clearly displayed.</li> <li>Consult with the sponsoring societies or geographical units to incorporate their individual branding guidelines.</li> </ul> </div> </div> </div></div></div></div><div id="website" class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1575921195236"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1575921765086 custom-850" > <div class="wpb_wrapper"> <h3>Conference Website</h3> </div> </div> <div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_custom_1570107259678 wpb_content_element vc_custom_1570107259678 wpb_content_element custom-separator-lg custom-850" ><span class="vc_sep_holder vc_sep_holder_l"><span style="border-color:#e87722;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span style="border-color:#e87722;" class="vc_sep_line"></span></span> </div> <div class="wpb_text_column wpb_content_element custom-850" > <div class="wpb_wrapper"> <p>Your website will be the digital home for your conference. There will be a lot to consider including naming, hosting, design, governance, execution, and archiving.</p> </div> </div> <div class="wpb_text_column wpb_content_element custom-850" > <div class="wpb_wrapper"> <h5>Conference Domain Naming</h5> <p>IEEE can help you obtain a domain name to meet the needs of your conference.</p> <p>When selecting a domain name, please consider the following:</p> <ul> <li>Does this series of conferences have an existing website URL?</li> <li>Who owns the current domain name?</li> <li>Can this domain name be transferred to IEEE and extended for future years?</li> <li>Is your domain name too similar to other IEEE conferences?</li> <li><a href="https://brand-experience.ieee.org/guidelines/digital/other-guidelines/domain-naming/" target="_blank" rel="noopener noreferrer">Learn guidelines for selecting your conference domain name</a></li> </ul> </div> </div> <div class="wpb_text_column wpb_content_element custom-850" > <div class="wpb_wrapper"> <h5>Hosting Your Site</h5> <p>IEEE offers free hosting services for IEEE conference websites. Having IEEE host your site has many advantages.</p> <ul> <li><a href="https://attend.ieee.org/hosting-request/">Request IEEE conference website hosting</a></li> </ul> </div> </div> <div class="wpb_text_column wpb_content_element custom-850" > <div class="wpb_wrapper"> <h5>Design</h5> <p>It is important to adhere to the IEEE Digital Style Guide when developing your website. Consider the following when designing your conference website:</p> <ul> <li>Can you use a simple off-the-shelf template?</li> <li>Do you have a prior year’s format that you can repurpose?</li> <li>Do you have consistent branding from year to year? (recommended)</li> <li>Does your branding align to your sponsors? (required)</li> </ul> <p><strong>IEEE web subsite templates:</strong> IEEE conference Organizers can leverage <a href="https://brand-experience.ieee.org/templates-tools-resources/templates/website-templates/">free templates designed for use by IEEE employees and volunteers</a>. These templates contain IEEE WordPress themes for conferences.</p> <ul> <li><a href="https://r1.ieee.org/section-template/" target="_blank" rel="noopener noreferrer">View a sample template</a></li> <li><a href="https://brand-experience.ieee.org/templates-tools-resources/templates/ieee-website-templates-access-request-form/" target="_blank" rel="noopener noreferrer">Request IEEE website template WordPress themes</a></li> </ul> </div> </div> <div class="wpb_text_column wpb_content_element custom-850" > <div class="wpb_wrapper"> <h5>Execution</h5> <p>Conference organizers can use a contractor, agency, or in-house expertise to develop their conference website. Using the IEEE web subsite templates can help you comply with IEEE’s digital and branding guidelines and save a significant amount of budget.</p> <p>The IEEE web subsite template package can be customized to fit your conferences’ color scheme, sub-branding, and design needs.</p> <p>* Please note that organizers who decide to purchase and develop their own WordPress themes are independently responsible for the effort, and costs will vary based on a number of factors.</p> </div> </div> </div></div></div></div><div id="approvals" class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1677702993717"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1677702659752 custom-850" > <div class="wpb_wrapper"> <h3>Securing Approvals in Advance of Publishing Names of Event Contributors</h3> </div> </div> <div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_custom_1570107259678 wpb_content_element vc_custom_1570107259678 wpb_content_element custom-separator-lg custom-850" ><span class="vc_sep_holder vc_sep_holder_l"><span style="border-color:#e87722;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span style="border-color:#e87722;" class="vc_sep_line"></span></span> </div> <div class="wpb_text_column wpb_content_element custom-850" > <div class="wpb_wrapper"> <p>The IEEE Board of Directors (BoD) passed an update to Conference Policy (<a href="https://www.ieee.org/content/dam/ieee-org/ieee/web/org/about/corporate/ieee-policies.pdf">IEEE Policy, Section 10</a>) that includes new language on securing approvals in advance of publishing names of individuals in conference roles in conference promotional materials.</p> <ul> <li>Before publicizing any conference roles (e.g. committee members, speakers, track chairs, etc.) conferences must invite contributors to join, discuss responsibilities, and document their agreement to contribute.</li> <li>Additionally, participants must consent to have their name, photo, contact information, and biographical information listed on the conference website, social media, or promotional materials.</li> </ul> </div> </div> </div></div></div></div><div id="resources" class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1582121741331"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1582121914678 custom-850" > <div class="wpb_wrapper"> <h3>Resources</h3> </div> </div> <div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_custom_1570107259678 wpb_content_element vc_custom_1570107259678 wpb_content_element custom-separator-lg custom-850" ><span class="vc_sep_holder vc_sep_holder_l"><span style="border-color:#e87722;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span style="border-color:#e87722;" class="vc_sep_line"></span></span> </div> <div class="wpb_text_column wpb_content_element vc_custom_1707936874814 custom-850" > <div class="wpb_wrapper"> <p>Please refer to the following requirements, guidelines, and IEEE policies when developing your conference website:</p> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1707936884563 custom-850" > <div class="wpb_wrapper"> <h5>Required Elements</h5> <p>All IEEE conference websites should include the following:</p> <ul> <li>A GDPR-compliant informational banner regarding <a href="https://site.ieee.org/gdpr/digital-guidelines/cookie-compliance/" target="_blank" rel="noopener noreferrer">cookie collection</a></li> <li>A footer link to the <a href="https://www.ieee.org/security-privacy.html" target="_blank" rel="noopener noreferrer">IEEE Privacy Policy</a></li> <li>A link to the <a href="https://www.ieee.org/conferences/event-terms-and-conditions.html" target="_blank" rel="noopener noreferrer">IEEE Event Terms and Conditions</a></li> </ul> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1707936737908 custom-850" > <div class="wpb_wrapper"> <h5>Archiving</h5> <p>Archiving your website creates a business record of your conference program, speakers, exhibitors and sponsors.</p> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1707936761607 custom-850" > <div class="wpb_wrapper"> <h5>Guidelines, Templates, & Tools</h5> <ul> <li><a href="https://brand-experience.ieee.org/" target="_blank" rel="noopener noreferrer">IEEE Brand Experience resources</a> <ul> <li><a href="https://brand-experience.ieee.org/guidelines/digital/" target="_blank" rel="noopener noreferrer">IEEE digital guidelines</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/digital/other-guidelines/domain-naming/" target="_blank" rel="noopener">IEEE domain naming guidelines</a></li> <li><a href="https://attend.ieee.org/hosting-request/" target="_blank" rel="noopener noreferrer">IEEE Entity Web Hosting for conferences request form</a></li> <li><a href="https://brand-experience.ieee.org/download/brand-identity-quick-ref-guidelines/?wpdmdl=658" target="_blank" rel="noopener noreferrer">IEEE Brand Identity Guidelines Quick Reference</a> (PDF, 1.74 MB)</li> <li><a href="https://brand-experience.ieee.org/guidelines/brand-identity/sub-brand-guidelines-and-templates/" target="_blank" rel="noopener noreferrer">IEEE sub-brand guidelines and templates</a></li> <li><a href="https://brand-experience.ieee.org/templates-tools-resources/templates/website-templates/" target="_blank" rel="noopener noreferrer">IEEE web subsite templates</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/digital/style-guide/" target="_blank" rel="noopener noreferrer">IEEE style guide</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/digital/other-guidelines/" target="_blank" rel="noopener noreferrer">IEEE site management guidelines</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/digital/mobileapp-and-responsive-design-guidelines/mobile-apps/" target="_blank" rel="noopener noreferrer">IEEE mobile/application guidelines</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/digital/mobileapp-and-responsive-design-guidelines/responsive-design/" target="_blank" rel="noopener">Responsive web design guidelines</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/digital/other-guidelines/browser-strategy/" target="_blank" rel="noopener">Browser strategy & guidelines</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/digital/other-guidelines/search/" target="_blank" rel="noopener">Search Engine Optimization (SEO) best practices</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/digital/other-guidelines/usability-testing/" target="_blank" rel="noopener">Usability testing guidelines</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/digital/other-guidelines/redirects/" target="_blank" rel="noopener">Redirect guidelines</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/social-media/" target="_blank" rel="noopener noreferrer">IEEE social media guidelines</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/digital/site-registration-form/" target="_blank" rel="noopener">IEEE site registration form</a></li> </ul> </li> <li><a href="https://site.ieee.org/gdpr/?_ga=2.59388324.881550182.1572878346-814107642.1572456592" target="_blank" rel="noopener noreferrer">IEEE GDPR guidelines</a></li> <li><a href="https://events.ieee.org/planning-basics/audience-development-promotion/mce-audience-development-toolkit/" target="_blank" rel="noopener noreferrer">Audience Development Toolkit</a></li> </ul> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1707936775834 custom-850" > <div class="wpb_wrapper"> <h5>Policies</h5> <ul> <li><a href="https://www.ieee.org/ieee-data-access-and-use-policy.html" target="_blank" rel="noopener noreferrer">IEEE Data Access and Use Policy</a></li> <li><a href="https://brand-experience.ieee.org/guidelines/social-media/social-media-overview/" target="_blank" rel="noopener noreferrer">IEEE Social Media Policy</a></li> </ul> </div> </div> </div></div></div></div><div id="suggested-courses" class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1586368332090"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1586368341109 custom-850" > <div class="wpb_wrapper"> <h3>Suggested Courses</h3> </div> </div> <div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_custom_1570107259678 wpb_content_element vc_custom_1570107259678 wpb_content_element custom-separator-lg custom-850" ><span class="vc_sep_holder vc_sep_holder_l"><span style="border-color:#e87722;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span style="border-color:#e87722;" class="vc_sep_line"></span></span> </div> <div class="wpb_text_column wpb_content_element vc_custom_1727210882662 custom-850" > <div class="wpb_wrapper"> <p>We recommend the following courses in the IEEE Center for Leadership Excellence (CLE). First, use your IEEE Account to log in to the CLE and then click the View Course link to go directly to the recommended course.</p> <p><strong>Conference Branding Overview for Conference Organizers – Playback from Convene 2018 – Jonathan Wiggins , Senior Intellectual Property Attorney and Chief Privacy Officer, IEEE Legal and Compliance Department</strong></p> <p><strong>Step 1: Log In</strong></p> <ul> <li><a href="https://ieee-elearning.org/">Log in with your IEEE Account</a></li> </ul> <p><strong>Step 2: View Course</strong></p> <ul> <li><a href="https://ieee-elearning.org/CLE/course/view.php?id=373">View course</a></li> </ul> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1570107298490"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1575575937857 custom-850" > <div class="wpb_wrapper"> <h2 style="text-align: center;">We Are Here to Help</h2> </div> </div> <div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_custom_1575576050315 wpb_content_element vc_custom_1575576050315 wpb_content_element separator" ><span class="vc_sep_holder vc_sep_holder_l"><span style="border-color:#78be20;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span style="border-color:#78be20;" class="vc_sep_line"></span></span> </div> <div class="wpb_text_column wpb_content_element vc_custom_1711478793883 custom-850" > <div class="wpb_wrapper"> <p style="text-align: center;">If you have questions about creating your conference branding or website or for vendor recommendations, please contact the CEE team.</p> </div> </div> <div class="wpb_text_column wpb_content_element custom-850" > <div class="wpb_wrapper"> <p style="text-align: center;"><a href="https://events.ieee.org/contact/" rel="noopener 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