Get more from your search campaigns with Search Ads 360

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https://lh3.googleusercontent.com/pk28EUbjfb9D47ij7mIqHE2lI1qgFBSvgXjnEqQ9ehIHpBsYaKoPWCMHlNvzQiDz42ZffiY7AOcFem3FKNzh1kIKaTuLSfUp3FBY=w1835-h734-p-nu-pa 2x"> <img src="https://lh3.googleusercontent.com/pk28EUbjfb9D47ij7mIqHE2lI1qgFBSvgXjnEqQ9ehIHpBsYaKoPWCMHlNvzQiDz42ZffiY7AOcFem3FKNzh1kIKaTuLSfUp3FBY=w1376-h550-p-nu-pa" alt="Search Ads 360" class="gmp-no-grab article-hero__image"> </picture> </div> </div> <div class="article-hero__content"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--7 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col-l--offset-1"> <div class="article-hero__eyebrow"> <span class="h-c-eyebrow">Product Overview</span> </div> <h1 class="h-c-headline h-c-headline--one article-hero__headline"> Search Ads 360 </h1> </div> </div> </div> </div> </div> </div> </section> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--9 h-c-grid__col-l--6 h-c-grid__col-l--offset-1"> <div class="tags-text"> 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class="article-section__body"><p>Google Search Ads 360 gives you the workflow tools, robust reporting, and strategic bid optimization you need to get more value from your search campaigns. Respond faster to an ever-changing market — in real time and at scale — using native integrations with other Google Marketing Platform products.</p> <p>Search Ads 360 helps you automate complex search campaigns more efficiently. Implement automated bidding powered by machine learning to increase return on spend. Use your own business insights to customize campaigns and drive performance, then combine reporting from your search campaigns with other media channels in one central place.</p></div> </section> </div> </div> </div> </article> <div class="gmp-section gmp-section--article-footnotes"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--9 h-c-grid__col-l--6 h-c-grid__col-l--offset-1"> <div class="social-sharing social-sharing--article"> <div class="h-c-social__group"> <p class="h-c-social__title h-c-social__title--inline">Share article</p> <ul class="h-c-social__list h-no-bullet"> <li class="h-c-social__item"> <a data-g-event="resources: articles" data-g-action="social share: twitter" data-g-label="share article" class="h-c-social__link" href="https://twitter.com/intent/tweet?text=Search%20Ads%20360&url=https%3A%2F%2Fmarketingplatform.google.com%2Fabout%2Fresources%2Fsearch-ads-360-product-overview%2F" aria-label="Share to Twitter" target="_blank" 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