Life Sciences Website Design | Volition

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Their technology sets them apart as industry leaders, providing kits to a wide spectrum of audiences from medical specialists to individual pet owners.</p> <p>Our challenge was to deliver a new website that targeted each key audience type, encouraging them to make an enquiry or visit Volition’s distributor sites to purchase their own kits.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">4 Months</dd> <dt class="title">Sector:</dt> <dd class="text">Life Sciences</dd> <dt class="title">Target Type:</dt> <dd class="text">B2B & B2C</dd> <dt class="title">Website Goal:</dt> <dd class="text">Increase awareness of their technology & generate new leads </dd> <dt class="title">Services:</dt> <dd class="text">Web Design, Web Development, Digital Marketing</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" background-color: #ffffff;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-02.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" background-color: #ffffff;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-top: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-03.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding text-black" style=""> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li><a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO Strategy</a></li> <li class="li1"><span class="s2">Figma Wireframe Prototypes</span></li> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/custom-web-design-agency/"><span class="s2">Figma Website Design Prototypes</span></a></li> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress CMS</a></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pardot Integration</span></li> </ul> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">1 x Digital Strategist</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">1 x Website Designer</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">1 x Website Developer</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">1 x Quality Assurance Tester</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">1 x Project Manager</span></li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201140'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-04.jpg" alt="" height="1140" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-05.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201140'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-06.jpg" alt="" height="1140" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201141'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-07.jpg" alt="" height="1141" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: rgba(11,22,54,0);"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">The challenge</h2> <p><span style="font-weight: 400;">Volition’s main challenge was how they could engage and educate website visitors in the science behind their</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">technology. They needed their new website to attract new visitors, be more visible, and deliver their key messaging in an engaging way. </span></p> <p>The client challenged us to deliver a fresh design that showcased their products and worked as a marketing tool for the business.</p> <p><a class="btn -medium-grey -external-link" href="https://volition.com/" target="_blank" rel="noopener">View site</a></p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-08.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-09.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201140'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-10.jpg" alt="" height="1140" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-11.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-12.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 15%;padding-bottom: 15%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">The website</h2> <p>We utilised the <a href="https://www.plugandplaydesign.co.uk/digital-marketing-agency/">digital strategy</a> created by our marketing team to inform the new page hierarchy and landing page structure. By combining <a href="https://www.plugandplaydesign.co.uk/ux-design-london/">UX design</a> and marketing insights, we produced the best user experience and SEO performance for Volition. We implemented a clean and user friendly navigation to ensure that content is accessible and that users are guided through to conversion.</p> <p><span style="font-weight: 400;"> Our designers evolved Volition’s <a href="https://www.plugandplaydesign.co.uk/brand-identity-design-services/">visual brand</a> to create the impact and flexibility required for the new <a href="https://www.plugandplaydesign.co.uk/custom-web-design-agency/">website design</a>. We utilised the bright sub-brand colours to categorise content and designed a clear navigation to encourage users to land on relevant content. </span></p> <p><span style="font-weight: 400;">As part of the wider project, we merged 2 domains into 1 new website. We implemented SEO and design best practice during this process to retain and grow keyword rankings from both domains. </span></p> <p> </p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201140'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-13.jpg" alt="" height="1140" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-14.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-15.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style="padding-bottom: 0% !important; background-color: rgba(255,255,255,0);"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 10%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Marketing & content hierarchy</h2> <p><span style="font-weight: 400;">One of Volition’s key complaints with their previous website was the high bounce rate. They were losing a huge percentage of the traffic they attracted and couldn’t pinpoint what was driving the issue – was it the website, the keywords they ranked for, or their messaging?</span></p> <p><span style="font-weight: 400;">Our Digital Strategist identified that the content on their old website exclusively catered to users who already knew Volition’s product. Therefore, users who had a problem but didn’t know Volition’s product name became lost leads, which was one factor impacting bounce rates across the site. </span></p> <p><span style="font-weight: 400;">We recommended taking a solution-focused approach on the new website. We developed a new site structure and keyword groups that were built to support Volition’s wider goals – increasing leads and reducing their high bounce rates.</span></p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-16.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201140'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-17.jpg" alt="" height="1140" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style="padding-bottom: 0% !important; background-color: rgba(255,255,255,0);"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 20%;padding-bottom: 10%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">SEO strategy</h2> <p>Improving keyword rankings and generating higher levels of organic traffic to the website was important to the success of Volition’s project. Therefore, taking a joined up approach with the <a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO strategy</a>, on page experience and messaging was critical to ensure that Volition benefited from the full impact of the improved rankings.</p> <p>For the SEO strategy, our team conducted keyword research and selected keywords that the client had a statistical probability of success growing their rankings. We assigned target keywords to the content throughout the website and recommended new landing pages that would generate traffic to the website.</p> </div> </div> </section> <div class='component-countdown number ' data-from='1' data-to='110' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>110</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in search engine visibility following launch</div> </div> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_inset " style="padding-top: 0% !important;"> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201484%20766'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-seo-results-110-increase-in-sv.png" alt="" height="766" width="1484" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style="padding-bottom: 0% !important; background-color: rgba(255,255,255,0);"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 0%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <p>In the keyword chart above, blue bars represent positions 1-3 in Google and green bars represent rankings on the rest of page 1.</p> <p>As you can see, keyword rankings immediately started to climb following the launch of the <a href="https://www.plugandplaydesign.co.uk/custom-web-design-agency/">new website</a> and <a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO strategy</a>.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-18.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201441'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Volition-Assets-20.jpg" alt="" height="1441" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 9%;padding-bottom: 4%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading1">Related work</h2> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin 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data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".4s"> <p>A dynamic website for a medical animation studio</p> </div> <div class="tag-list" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".6s"> <div class="tag">Web Design</div> <div class="tag">Web Development</div> <div class="tag">Digital Marketing</div> </div> </div> </a> </div> </div> </div> <div class="col-xs-12 col-right-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://www.plugandplaydesign.co.uk/noa/" class="inner" data-scrollax-parent="true"> <div class="image-container"> <div data-scrollax="properties: { 'translateY': '15%' }"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201695%201137'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/12/Noa-Asset-12-e1702655654457.jpg" alt="" height="1137" 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