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Ecomm Breakthrough Podcast - Apple Podcasts

<!DOCTYPE html> <html dir="ltr" lang="en-US"> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <meta name="viewport" content="width=device-width,initial-scale=1" /> <meta name="applicable-device" content="pc,mobile" /> <meta name="referrer" content="strict-origin" /> <link rel="apple-touch-icon" sizes="180x180" href="/assets/favicon/favicon-180.png" /> <link rel="icon" type="image/png" sizes="32x32" href="/assets/favicon/favicon-32.png" /> <link rel="icon" type="image/png" sizes="16x16" href="/assets/favicon/favicon-16.png" /> <link rel="mask-icon" href="/assets/favicon/favicon.svg" color="#7e50df" /> <link rel="manifest" href="/manifest.json" /> <title>Ecomm Breakthrough Podcast - Apple Podcasts</title><!-- HEAD_svelte-1frznod_START --><link rel="preconnect" href="//www.apple.com/wss/fonts" crossorigin="anonymous"><link rel="stylesheet" as="style" href="//www.apple.com/wss/fonts?families=SF+Pro,v4%7CSF+Pro+Icons,v1&amp;display=swap" type="text/css" referrerpolicy="strict-origin-when-cross-origin"><!-- HEAD_svelte-1frznod_END --><!-- HEAD_svelte-1a9g20u_START --> <meta name="description" content="Listen to Josh Hadley's Ecomm Breakthrough podcast on Apple Podcasts."> <link rel="canonical" href="https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379"> <meta name="al:ios:app_store_id" content="525463029"> <meta name="al:ios:app_name" content="Apple Podcasts"> <meta name="apple:content_id" content="1649249379"> <meta name="apple:title" content="Ecomm Breakthrough"> <meta name="apple:description" content="Listen to Josh Hadley's Ecomm Breakthrough podcast on Apple Podcasts."> <meta property="og:title" content="Ecomm Breakthrough"> <meta property="og:description" content="Entrepreneurship Podcast · 118 Episodes · Updated Weekly"> <meta property="og:site_name" content="Apple Podcasts"> <meta property="og:url" content="https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379"> <meta property="og:image" content="https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf-60.jpg"> <meta property="og:image:secure_url" content="https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf-60.jpg"> <meta property="og:image:alt" content="Ecomm Breakthrough"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="1200"> <meta property="og:image:type" content="image/jpg"> <meta property="og:type" content="website"> <meta property="og:locale" content="en_US"> <meta name="twitter:title" content="Ecomm Breakthrough"> <meta name="twitter:description" content="Entrepreneurship Podcast · 118 Episodes · Updated Weekly"> <meta name="twitter:site" content="@ApplePodcasts"> <meta name="twitter:image" content="https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf-60.jpg"> <meta name="twitter:image:alt" content="Ecomm Breakthrough"> <meta name="twitter:card" content="summary"> <!-- HTML_TAG_START --> <script id=schema:show type="application/ld+json"> {"@context":"http://schema.org","@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp","aggregateRating":{"@type":"AggregateRating","ratingValue":5,"reviewCount":69,"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. 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Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},"review":[{"@type":"Review","author":"K. Bird","datePublished":"2024-10-09","name":"Value-packed","reviewBody":"I acquired a seven-figure Amazon business last year and recently found Josh’s podcast. It is excellent. It is approachable, yet doesn’t waste time on fluff. It fills in a lot of knowledge gaps I have. I’ve found many of the episodes include guests’ insight on the present and future landscape of Amazon and e-commerce (related to the specific topic they are addressing) which is fascinating. I also like that actionable steps/takeaways are provided each episode that are realistic and doable. Great podcast!","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},{"@type":"Review","author":"KristopMG","datePublished":"2024-10-08","name":"Josh is one of the best.","reviewBody":"This is the only podcast you need to listen to. Josh is very knowledgeable and takes the time to explain Amazon FBA/Private Label. His honesty and integrity is hard to find in this space. He has the numbers to back up his claims. Not many can say the same. Josh is great and I encourage you to listen.","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},{"@type":"Review","author":"Titanic is","datePublished":"2024-09-06","name":"Essential Listen For Budding Businesses","reviewBody":"We recently had the pleasure of being introduced to Josh’s show and we can’t get enough…Josh has the natural instincts of a cold-blooded entrepreneur that all budding businesses need to listen to. Josh’s guests and content do a great job of exploring the nitty gritty of running small businesses and making a shift from great revenue to even better profitability. 10/10 would recommend!","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},{"@type":"Review","author":"Art from Spain","datePublished":"2024-08-25","name":"Econ Breakthrough is packed with actionable information!","reviewBody":"Wow! What a great source to help you scale your business! Josh is hitting it out of the park. Keep up the great work.","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},{"@type":"Review","author":"Ian peeian","datePublished":"2024-08-01","name":"Great podcast!","reviewBody":"I love this podcast! I’ve gotten such great value and tips from listening and I recommend it to all my buddies selling products online!","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},{"@type":"Review","author":"Kdog03jr1","datePublished":"2024-04-19","name":"A must listen to podcast for Amazon sellers","reviewBody":"Every episode is filed with actionable insights from some of the top Amazon sellers. A must listen to podcast each week.","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},{"@type":"Review","author":"sugajc","datePublished":"2024-04-06","name":"Great content","reviewBody":"Awesome resource to learn about how to maximize your success on Amazon.","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},{"@type":"Review","author":"C Palmer","datePublished":"2024-03-20","name":"Josh is sharp!","reviewBody":"Love listening to and learning from him!","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},{"@type":"Review","author":"jaim3y","datePublished":"2024-03-05","name":"Immense value","reviewBody":"Great communicator, very knowledgeable","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},{"@type":"Review","author":"petekuzy","datePublished":"2024-02-06","name":"Invaluable Insights for Growth","reviewBody":"This podcast is a treasure trove of invaluable insights and practical advice for anyone looking to elevate their entrepreneurial journey. Each episode is packed with actionable tips that can be applied right away to drive growth and improvement. Look forward to the next episode.","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}}],"workExample":[{"@type":"AudioObject","datePublished":"2024-11-19","description":"Bill is a young charismatic business owner that has successfully lead multiple companies and teams to victory. He started selling products at 12 years old and has spent the last 20 years obsessed with learning and mastering business. He now owns multiple businesses and does consulting to share his wisdom, knowledge, and resources with other small businesses. \nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nTransition from traditional retail to Amazon salesGrowth of Redirect brand after Shark Tank appearanceImportance of effective marketing strategies in e-commerceNavigating challenges in the Amazon marketplaceCustomer concentration concerns and risk managementAdapting to market changes and competitionExploring omnichannel sales strategies beyond AmazonThe role of innovation and intellectual property in business successSelecting the right partners and agencies for growthEmbracing technology and AI in e-commerce operationsIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bill Teter, a successful entrepreneur and consultant. Bill shares his journey with Redirect, a brand known for its magnetic eyeglass holder that gained traction after appearing on Shark Tank. Initially, Redirect had no revenue from Amazon, but it eventually shifted to where Amazon accounted for 95% of their sales. Bill provides insights into navigating the Amazon marketplace, the importance of effective marketing strategies, and critical decision-making processes. He emphasizes innovation, choosing the right partners, and exploring new market segments to scale a business successfully.\n\nHere are the 3 action items that Josh identified from this episode:\n\n1. Understand and Monitor Your Business Metrics: \n   - Conduct a Financial Audit: Regularly review financial statements to ensure you have a clear understanding of your business’s financial health.\n   - Set Clear KPIs: Establish and track key performance indicators (KPIs) like customer acquisition cost (CAC) and return on ad spend (ROAS) to align with your business goals.\n   - Use Analytics Tools: Leverage platforms like Google Analytics and Amazon Seller Central to monitor and analyze your business performance effectively.\n\n2. Adapt to Market Changes by Diversifying:\n   - Market Research: Continuously conduct market research to stay updated on trends and competitor strategies.\n   - Product Diversification**: Explore and introduce new, unique products to your lineup to mitigate risks and enhance your market position.\n   - Cost Management: Implement strategies to optimize your supply chain and reduce costs to counteract margin compression and improve profitability.\n\n3. Explore Omnichannel Strategies Beyond Amazon:\n   - Wholesale Partnerships: Identify and build relationships with wholesale partners to expand your distribution network and improve margins.\n   - Diversify Sales Channels: Explore additional marketplaces such as Shopify, Walmart, and TikTok Shop to reach a broader audience.\n   - Integrated Marketing: Develop marketing campaigns that leverage multiple channels to boost brand awareness and drive sales across different platforms.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Seller AccountShark TankAmazon FBABrand RegistryMarketplace PulseChatGPTExtreme Ownership by Jocko WillinkShark Tank Appearance - Rick Hopper's pitchAlex HormoziSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast\nEpi","duration":"PT1H6M46S","genre":["Entrepreneurship"],"name":"The Shark Tank Winner Who Mastered Both Retail and Amazon with Bill Teter","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-11-19","url":"https://podcasts.apple.com/us/podcast/the-shark-tank-winner-who-mastered-both-retail-and/id1649249379?i=1000677480241","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-11-12","description":"Burak has 8 years of experience living in China and sourcing thousands of products, he brings valuable insights into global supply chain and inventory management, eCommerce, and logistics. He has been a speaker on various podcasts and events, such as Alibaba Co-Create. Finally, he hosts Forceget's YouTube channel, where he shares industry insights and updates.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nCurrent challenges faced by Amazon sellers, including rising fees and increased competition.Impact of inventory placement fees on seller profitability and distribution strategies.Recommendations for diversifying sales channels beyond Amazon to mitigate risks.Importance of understanding landed costs and managing supply chain expenses.Pros and cons of using Amazon Global Logistics (AGL) for shipping and fulfillment.The role of freight forwarders in optimizing logistics and maintaining control over shipments.Emphasis on data-driven marketing strategies for better inventory management and sales performance.Opportunities in the wholesale market for expanding reach and customer base.The significance of long-term vision and adaptability in e-commerce business strategies.The influence of AI tools and proactive customer service on enhancing operational efficiency.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Burak Yolga, founder and CEO of Forceget Supply Chain Logistics. The discussion centers on the challenges Amazon sellers face, including rising fees and increased competition. Burak shares insights on optimizing supply chains, understanding landed costs, and the importance of diversifying sales channels beyond Amazon. He emphasizes the need for effective inventory management and proactive customer service. Burak also highlights the benefits of leveraging AI tools like ChatGPT for market insights and content creation. This episode provides valuable strategies for scaling e-commerce businesses to 8 figures and beyond.\n\nHere are the 3 action items that Josh identified from this episode:\n1. Diversify Sales Channels to Mitigate Risks:\n   - Explore Alternatives: Don't rely solely on Amazon. Begin exploring and testing other marketplaces like Shopify, Walmart, and emerging platforms like Temu and Shein to diversify your revenue streams.\n   - Analyze Costs: Regularly conduct a comprehensive analysis of all your expenses related to fulfillment, PPC, and logistics to identify areas where you can reduce costs and improve profitability.\n\n2. Optimize Inventory Management and Fulfillment Strategies:\n   - Evaluate Third-Party Logistics: Consider using third-party logistics providers to maintain better control over your inventory distribution, especially in light of Amazon’s new inventory placement fees.\n   - Monitor Inventory Levels: Use data-driven tools to monitor your inventory closely and avoid overstocking, which can lead to increased storage fees and reduced cash flow.\n\n3. Leverage Technology and Stay Informed on Industry Trends:\n   - Invest in AI and Digital Tools: Stay ahead of the curve by embracing AI and digital tools for managing shipments, optimizing inventory, and enhancing overall operational efficiency.\n   - Stay Informed: Continuously educate yourself on the latest e-commerce and supply chain trends to adapt quickly to market changes and maintain a competitive edge.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comForceget Supply Chain LogisticsAmazon FBAShopifyGoogle AdvertisementsTikTok ShopWalmartAmazon CanadaChatGPTAtomic HabitsTiny HabitsKian Golzari in LinkedInTim Jordan in LinkedInSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicke","duration":"PT48M31S","genre":["Entrepreneurship"],"name":"Supply Chain Secrets: Expert Tips for Amazon Sellers to Stay Competitive with Burak Yolga","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-11-12","url":"https://podcasts.apple.com/us/podcast/supply-chain-secrets-expert-tips-for-amazon-sellers/id1649249379?i=1000676658198","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-11-05","description":"Paul is an experienced attorney with nearly 20 years in complex tax, litigation and M&A matters. Paul is also a trusted resource in the eCom world, regularly quoted in the press on matters involving Amazon and eCommerce, and was the most-cited resource in the House Antitrust Committee’s report on Amazon’s business practices.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nCurrent challenges faced by Amazon sellers, particularly the \"purge\" of resellers.Increased scrutiny on invoices and sourcing requirements imposed by Amazon.Rising fees and their impact on sellers' profit margins.Intellectual property (IP) challenges, especially regarding infringement from overseas sellers.Legal strategies for protecting IP rights and enforcing compliance.The importance of maintaining proper documentation and compliance with Amazon's regulations.Trends in Amazon's enforcement practices and the consequences for non-compliance.The need for a unified lobbying effort among Amazon sellers to advocate for their interests.Predictions for future compliance requirements and the necessity for sellers to prepare in advance.The role of services like Seller Basics in helping sellers manage account health and avoid suspensions.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Paul Rafelson, an attorney with nearly 20 years of experience in tax litigation and M&A. Paul, affiliated with the Rafelson Law Firm and Seller Basics, discusses the current challenges Amazon sellers face, particularly the \"purge\" of resellers. He highlights increased scrutiny on invoices, rising fees, and the importance of compliance. Paul introduces Seller Basics, a cost-effective service designed to help sellers manage account health and prevent suspensions. The episode underscores the need for proactive legal strategies and compliance to navigate Amazon's evolving marketplace.\n\nHere are the 3 action items that Josh identified from this episode:\n\n1. Strengthen Documentation and Compliance Practices: Ensure that all invoices and sourcing documents are meticulously organized and easily accessible.\n\n2. Proactively Protect Intellectual Property (IP): Register your trademarks, copyrights, and patents as early as possible.\n3. Diversify Sales Channels and Optimize Cost Structure: Consider expanding to other e-commerce platforms to reduce dependency on Amazon.\n\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comSeller BasicsEdison IPCalifornia's Proposition 65Marketplace PulseChatGPTHilton HartOutliers by Malcolm GladwellBillion Dollar Seller SummitSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast\nEpisode Sponsor\nSponsor for this episode...\n\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.\n\nIf you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.\n\nTranscript Area\nJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I int","duration":"PT58M31S","genre":["Entrepreneurship"],"name":"Surviving the Amazon Purge: How to Thrive Amidst the Chaos with Paul Rafelson","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-11-05","url":"https://podcasts.apple.com/us/podcast/surviving-the-amazon-purge-how-to-thrive-amidst-the/id1649249379?i=1000675773696","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-10-29","description":"Ian, together with evolve media, creates content for amazon sellers to increase their listing's conversion rate. With their product photo and video content, they can increase the organic rankings through CTR & CVR\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nImportance of high-quality, split-tested content for Amazon listingsStrategies for optimizing main images to improve click-through ratesRole of creativity and data analysis in content creationSignificance of lifestyle images and human elements in product photographyTechniques for effective split testing of image variationsAnalyzing competitors' listings to identify opportunities for differentiationThe impact of video content on product visibility and engagementUtilizing AI tools for brainstorming and content generationContinuous testing and adaptation of marketing strategiesLong-term investment in quality content for sustained sales growthIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ian Smith from Evolve Media about optimizing Amazon listings to boost click-through rates and organic rankings. They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies.\n\nHere are the 3 action items that Josh identified from this episode:\nInvest in Authentic, High-Quality Content:Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brand’s credibility and drive sales over time.Implement Split Testing for Images and Videos:Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.Leverage AI for Content Ideation and Creation:Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your product’s appeal and visibility on Amazon.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comCanvaLeonardo AIMidjourneyDALL-EClaude.aiEvolve Media AgencyEvolve Media YouTube ChannelSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\n\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.","duration":"PT52M4S","genre":["Entrepreneurship"],"name":"Proven Main Image Techniques to Increase CTR and Boost Your Sales & Rankings with Ian Smith","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-10-29","url":"https://podcasts.apple.com/us/podcast/proven-main-image-techniques-to-increase-ctr-and/id1649249379?i=1000674866548","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-10-22","description":"Scott is on a mission to help others build online businesses that provide stability and the freedom to live life on their own terms; without the GET RICH QUICK HYPE. He's a family man first, wanting to teach, inspire and motivate others to build a future proof business that fits their lifestyle.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nStrategies for building a loyal customer base in e-commerce.The importance of email marketing for brand growth and customer retention.Scott Volker's journey from Amazon selling to expanding into Etsy.The potential of Etsy as a marketplace for sellers.Techniques for capturing customer emails through giveaways and promotions.The role of YouTube in enhancing brand visibility and engagement.The significance of personal engagement with customers to foster loyalty.Tools and platforms for effective email marketing.The impact of building an email list on business valuation and resilience.Insights on overcoming challenges and the importance of perseverance in business.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Scott Volker, a renowned e-commerce expert from Brand Creators and the Rock Your Brand Podcast. Scott shares his journey from selling on Amazon to expanding into Etsy, emphasizing the importance of perseverance and building a loyal customer base. Key strategies discussed include leveraging email marketing to create a raving fan base and the potential of Etsy as a complementary marketplace. Scott also introduces his new YouTube venture, Live Video School, aimed at helping others master live video content. This episode offers actionable insights for scaling e-commerce businesses to new heights.\n\nHere are the 3 action items that Josh identified from this episode:\nBuild and Engage Your Email List: Launch a giveaway featuring a bundle of your top-selling products using tools like King Sumo, and promote it via Facebook Ads. Integrate new email addresses into an autoresponder system, and follow up with announcements and discounts to keep the audience engaged.Leverage YouTube for Brand Growth: Create and upload engaging content on YouTube, such as product tutorials or behind-the-scenes videos. Use YouTube Shorts to capture attention quickly, and include calls-to-action for viewers to join your email list.Utilize Product Inserts for Email Collection: Include product inserts with your Amazon or Etsy orders, inviting customers to join a VIP list for exclusive discounts and giveaways. Regularly update this list with personalized content and promotions.Resources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comJungle ScoutQuiet Light BrokerageKing SumoAutoresponderPrintfulVidIQEtsyEverbeeConvertKitKajabiBeehiivKlaviyoOpus ClipsBrand CreatorsThe Compound Effect by Darren HardyTiny Habits by BJ FoggAtomic Habits by James ClearSteve Chou from My Wife Quit Her JobMichael Jackness from Ecom CrewSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.\n\nIf you","duration":"PT55M33S","genre":["Entrepreneurship"],"name":"The Power of Giveaways: Building Your Email List and Boosting Sales with Scott Voelker","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-10-22","url":"https://podcasts.apple.com/us/podcast/the-power-of-giveaways-building-your-email-list/id1649249379?i=1000673999790","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-10-15","description":"Chris is a successful entrepreneur whose resume includes successful ventures in marketing, import/export, Brand Creation, and consulting. Over the years, he has built and sold several companies while also assisting numerous brands in achieving rapid growth on Amazon. Currently, he is a seven-figure Amazon seller and a consultant for multiple companies, specializing in brand protection on the platform.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nStrategies for enforcing intellectual property (IP) rights on Amazon.Challenges faced by seven-figure Amazon sellers, including rising fees and competition.The impact of resellers and hijackers on brand integrity and pricing.Opportunities and challenges of selling through retail channels, such as Walmart.The importance of a robust IP protection strategy, including trademarks and patents.The Amazon Transparency Program and its role in preventing counterfeiting.Protecting Minimum Advertised Price (MAP) across multiple sales channels.Recommendations for developing a comprehensive IP protection strategy.The significance of monitoring and addressing unauthorized sellers on Amazon.Resources and tools for enhancing e-commerce operations and brand protection.In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Chris Lyell shares strategies for enforcing intellectual property (IP) rights on Amazon, protecting brands from hijackers and resellers, and overcoming challenges faced by seven-figure Amazon sellers. Chris discusses the importance of Amazon's Transparency Program to combat counterfeit products and protect listings. He also highlights the complexities of maintaining Minimum Advertised Price (MAP) across multiple sales channels and offers actionable advice for developing a robust IP protection strategy. The episode provides valuable insights for business owners aiming to scale their e-commerce operations and safeguard their brands.\n\nHere are the 3 action items that Josh identified from this episode:\nDevelop a Comprehensive IP Protection StrategyInclude trademarks, copyrights, and patents to reduce competition.Utilize Brokers and Industry ContactsNavigate retail opportunities effectively with the help of experienced brokers.Implement a Robust Monitoring StrategyProtect Amazon listings from unauthorized sellers, especially after entering retail channels.Resources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon APEX ProgramFaireAmazon Brand RegistryAmazon Report Violation ToolAmazon Transparency ProgramAveryOpenAI / ChatGPTData DiveBillion Dollar Seller SummitTools of TitansSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\n\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.\n\nIf you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.\nTranscript Area\nJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top bu","duration":"PT50M12S","genre":["Entrepreneurship"],"name":"The Ultimate Defense to Protect you from Hijackers and Resellers with Chris Lyell","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-10-15","url":"https://podcasts.apple.com/us/podcast/the-ultimate-defense-to-protect-you-from-hijackers/id1649249379?i=1000673168529","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-10-08","description":"Chelsea Cohen is an Amazon inventory & FBA fees expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software now part of the Carbon6 ecosystem. She has helped hundreds of 7 & 8-figure sellers increase profitability through stockout avoidance and fee prevention. Chelsea has been featured on Billion Dollar Sellers Summit, 7-Figure Sellers Summit & Prosper Show, among others.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nChallenges faced by Amazon sellers in the current economic climate.Hidden costs and fees associated with selling on Amazon.Importance of understanding unit economics for profitability.Strategies for managing aged inventory to avoid high storage fees.The impact of shipping costs and the need for effective cash flow management.Inventory forecasting and its role in financial planning.Data-driven decision-making for optimizing inventory management.Liquidation strategies for excess inventory.The future of selling on Amazon and potential profit margin challenges.Actionable takeaways for sellers to improve inventory management and reduce costs.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chelsea Cohen, CEO of SoStocked, an Amazon inventory management software. They discuss the hidden costs and fees Amazon sellers face, especially in the current economic climate. Chelsea shares insights on understanding unit economics, managing shipping and storage fees, and the importance of inventory forecasting. She highlights strategies to mitigate these costs, including negotiating supplier terms and optimizing product packaging. The episode provides actionable advice for Amazon sellers aiming to improve profitability and navigate the complexities of e-commerce.\n\nHere are the 3 action items that Josh identified from this episode:\nNegotiate Supplier Terms: Explore creative payment terms with suppliers to maintain cash flow and avoid locking up inventory.Focus on Aged Inventory: Implement a plan to manage aged inventory proactively, ensuring that products are sold before incurring high storage fees.Optimize Product Packaging: Reassess product packaging to ensure it meets Amazon's requirements and potentially reduces FBA fees.Resources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comCarbon Six EcosystemAmazon Global Logistics (AGL)SoStockedSeller InvestigatorsPPC EntourageAmazon Liquidation ProgramBillion Dollar Seller SummitProsper ShowTravis Ziegler's on LinkedInThe One Thing by Gary KellerTomer Rabinovich on LinkedInSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast\nEpisode Sponsor\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.\n\nIf you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.\nTranscript Area\nJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Mich","duration":"PT1H3M45S","genre":["Entrepreneurship"],"name":"Are You Losing Money to Hidden Amazon Fees? With Chelsea Cohen","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-10-08","url":"https://podcasts.apple.com/us/podcast/are-you-losing-money-to-hidden-amazon-fees-with/id1649249379?i=1000672219935","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-10-01","description":"Colin Raja has been deeply immersed in the Amazon industry for nearly a decade. Over the years, he has developed 2 7-figure brands, and now he is focused on helping other brands achieve similar success. His approach is entirely data-driven and recently, he executed a $4 million launch with just one product.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nStrategies for launching products on AmazonTransition from traditional product launches to data-driven approachesImportance of keyword optimization in product visibilityBackend optimization and its role in product rankingUnderstanding Amazon's browse nodes and product categorizationAligning product types and item types for better indexingThe significance of General Ledger (GL) matching in Amazon's fee structureContinuous monitoring and optimization of product listingsUtilizing customer reviews and feedback for keyword relevancyEffective pricing strategies and their impact on conversion rates\nIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley chats with Colin Raja, a veteran Amazon FBA seller turned consultant. Colin shares his decade-long expertise in launching products on Amazon, emphasizing a shift from traditional methods to a data-driven approach centered on keyword optimization. He discusses the importance of backend optimization, understanding Amazon's browse nodes, and aligning product types for improved visibility and ranking. Colin also provides actionable strategies for optimizing product listings, leveraging PPC data, and continuously monitoring performance to enhance product launches. This episode offers invaluable insights for experienced Amazon sellers aiming to scale their businesses.\n\nHere are the 3 action items that Josh identified from this episode:\n1. Optimize Your PPC Campaigns:\n   - Action: Regularly review your PPC data to identify high-performing keywords and adjust your strategy to focus on these. Use the insights gained to refine your keyword targeting and improve your product listing’s visibility.\n   - Why: This helps in effectively leveraging the data to drive more targeted traffic and increase conversions.\n\n2. Ensure Accurate Product Categorization:\n   - Action: Verify that your product is listed in the correct category and browse node using Amazon's Browse Tree Guide. Regularly check for any changes in categorization that might affect visibility.\n   - Why: Proper categorization ensures that your product appears in relevant searches, enhancing its discoverability and ranking.\n\n3. Utilize Customer Reviews for Keyword Optimization:\n   - Action: Monitor customer reviews for frequently mentioned keywords and integrate these into your product listings. Run targeted PPC campaigns using these keywords to boost visibility.\n   - Why: Engaging with reviews and incorporating relevant keywords can improve your product’s search relevance and ranking on Amazon.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Seller CentralAmazon Browse Tree GuideProduct Pinion99 DesignsCloudy AIThe Untethered Soul by Michael SingerVine ReviewsSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight","duration":"PT1H1M29S","genre":["Entrepreneurship"],"name":"Product Launch Strategies to Dominate Amazon with Colin Raja","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-10-01","url":"https://podcasts.apple.com/us/podcast/product-launch-strategies-to-dominate-amazon-with/id1649249379?i=1000671424109","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-09-24","description":"Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design and development decisions. He is also the host of Honest Ecommerce, a weekly podcast where he provides online store owners with honest, actionable advice to increase their sales and grow their business.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nChallenges faced by Amazon brand owners transitioning to ShopifyMisconceptions about the ease of moving from Amazon to ShopifyImportance of maximizing existing sales channels before diversifyingDistinct skill sets required for success on Amazon versus ShopifyBuilding customer trust and a strong online presence on ShopifyNecessity of a robust marketing strategy for driving traffic to Shopify storesUtilizing existing sales data and customer feedback for effective transitionsFinancial considerations and budgeting for launching a Shopify storeInnovative marketing strategies, including influencer seedingContinuous learning and adaptation in the evolving e-commerce landscape\nIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast. They explore the challenges Amazon brand owners face when transitioning to Shopify. Key insights include understanding the distinct skill sets required for each platform, the importance of a cohesive brand strategy, and leveraging influencer marketing. Chase emphasizes the need for a robust marketing plan, a solid business operating system, and the effective use of AI tools like ChatGPT. The episode provides actionable advice for scaling e-commerce businesses from seven to eight figures.\n\nHere are the 3 action items that Josh identified from this episode:\n1. Assess and Build Your Team’s Shopify Skills\n - Evaluate Skills: Review your team's current skills and identify gaps related to creative marketing, customer engagement, and website management.\n  - Invest in Training: Consider training programs or hiring experts to ensure your team is equipped to handle Shopify's requirements.\n\n2. Optimize Your Amazon Performance Before Transitioning\n- Enhance Listings: Conduct a thorough review of your Amazon listings, ensuring they are optimized with high-quality images, detailed descriptions, and relevant keywords.\n  - Leverage Promotional Tools: Make full use of Amazon’s promotional tools, such as Sponsored Products and Lightning Deals, to boost visibility and sales before making the transition.\n\n3. Develop a Robust Shopify Marketing Strategy\n- Create Effective Ads: Develop targeted ad campaigns to drive traffic to your Shopify store.\n- Leverage Content and Influencers: Regularly generate fresh content to engage customers and consider influencer marketing to build brand credibility and attract new customers.\n\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShopifyWooCommerceWixSquarespaceMeta AdsAmazonTikTok ShopStoreTester.comElectric EyeSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast\nEpisode Sponsor\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survi...","duration":"PT1H5M28S","genre":["Entrepreneurship"],"name":"Why most Amazon brands FAIL on Shopify with Chase Clymer","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-09-24","url":"https://podcasts.apple.com/us/podcast/why-most-amazon-brands-fail-on-shopify-with-chase-clymer/id1649249379?i=1000670530278","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-09-17","description":"Kevin King, creator of Billion Dollar Seller Newsletter, creator of the Freedom Ticket, the #1 course for Amazon Sellers (160,000+ students), founder & host of Billion Dollar Seller Summit: Industry's most elite summit, host of the top-rated AM/PM Podcast for Amazon & E-commerce Sellers, he’s a Keynote Speaker and has spoken at 100+ online and in-person conferences, he was featured on: USA Today, The Wall Street Journal, Lifestyles of the Rich & Famous & many more, has 8-figures of physical product sold and 8 figure of digital products sold online and named one of the top direct marketers by Target Marketing Magazine\n\nIn our previous podcast episode, Kevin talked about his entrepreneurial ventures and how he became the “king” of Amazon e-commerce, he also discussed his “wicked-smart” direct marketing strategies and the software tools Kevin uses to implement his genius strategies\n Highlight Bullets\n> Here’s a glimpse of what you would learn…. \nKevin King's concept of the Dream 100 and its significance in acknowledging and promoting individuals in the e-commerce industryThe current landscape of e-commerce, with a focus on Amazon as the dominant platform for selling physical productsThe increasing competition and challenges faced by sellers on AmazonThe evolving nature of Amazon selling and the importance of expertise in areas such as supply chain management and advertising strategiesThe challenges faced by small and medium-sized sellers in adapting to the changing dynamics of Amazon sellingThe importance of not rushing into business growth and the need to understand the basics before trying to become an expert in all areasInsights on identifying and selling to a specific target audience, understanding customer lifestyle and needs, and owning customer dataThe power of building a strong brand and leveraging marketplaces as lead magnets to drive customer acquisitionKevin King's journey of building a successful business by leveraging data and understanding his customersThe importance of understanding the target audience and creating products and content tailored to their specific needs and preferencesIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Kevin King, a seasoned Amazon seller and founder of the Billion Dollar Seller Summit. Kevin shares his extensive experience in e-commerce, emphasizing the importance of understanding your target audience and leveraging customer data for sustainable growth. He introduces the Dream 100 concept, recognizing influential individuals in the e-commerce space. Kevin discusses the evolving landscape of Amazon selling, highlighting the need for expertise in areas like supply chain management and PPC strategies. He also explores the potential of AI tools in marketing and the timeless principles of human psychology in driving consumer decisions..\nHere are the 3 action items that Josh identified from this episode:Action Item #1: Be a Sophisticated Business Owner: This involves 2 things:A. Seeking Expert Advice: Consult with experts and consultants to navigate the changing landscape.\nB. Understanding Your Audience: Leverage data to tailor products and marketing strategies to specific demographics.\nAction Item #2: Leveraging AI Tools for Personalized Marketing:Kevin discussed the potential of AI tools like Benson AI for copywriting and video creation tools like Sora and Runway. These tools can revolutionize marketing and influencer strategies by enabling businesses to create personalized, high-quality videos for their products.\nAction Item #3: Learning from Historical Marketing Figures: Kevin highlighted the timeless principles of human psychology in marketing. He encouraged sellers to study foundational principles from historical marketing figures like Dan Kennedy and apply them to the modern world.\n\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.","duration":"PT1H1M37S","genre":["Entrepreneurship"],"name":"Is Amazon Still Worth It for Sellers in 2024? The Inside Scoop With Kevin King","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-09-17","url":"https://podcasts.apple.com/us/podcast/is-amazon-still-worth-it-for-sellers-in-2024-the/id1649249379?i=1000669822166","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-09-10","description":"Aaron Cordovez; Co-Founder of Zulay Kitchen and Technical Architect of Samurai Seller. He is in the Top 100 Sellers on all of Amazon, selling $75 million a year. While working a 9-5 as a coder in 2015, he started Amazon as a side hustle to try and earn his family an extra $500-$1000 a month.\n\nIn two years' time, he was making over 6-figures a month from Amazon and today has sold over $200 million worth of products on the internet.\nHe has spoken in front of tens of thousands of people across the world and is on a mission to empower people to a life of entrepreneurship and success.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nChallenges and strategies for e-commerce businesses, particularly on AmazonMargin compression and the need for brands to differentiate themselves through innovative products and designDiversifying to other marketplaces such as TikTok and WalmartStrategies for leveraging TikTok's platform, including partnering with creators and offering commissionsProduct ideation process at Zulay Kitchen and the role of category managersOrganizational structure of Zulay Kitchen and the roles and responsibilities of various teamsFinancial aspect of product launches and the strategy of pricing products competitivelyDefensive strategies for brands facing aggressive competition on AmazonSamurai Seller's managed services and automation toolsImportance of continually creating and innovating to stay ahead in the competitive market\nIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Aaron Cordovez, co-founder of Zulay Kitchen and technical architect of Samurai Seller. They dive into the competitive world of Amazon, discussing the necessity for brands to innovate and differentiate themselves to combat margin compression. Aaron shares Zulay Kitchen's strategic approach to product development, emphasizing the role of category managers and a rigorous evaluation process. He also touches on the global team dynamics and the financial realities of product launches. The conversation then explores defensive pricing strategies and the potential of low-profit margins on Amazon, debunking myths about low pricing and underscoring the importance of upselling. Aaron warns against variation abuse and concludes by highlighting the services of Samurai Seller and Nexus Capital, stressing the need for continuous creation and innovation for Amazon sellers. Listeners are encouraged to connect with Aaron for further insights into scaling their e-commerce ventures.\nHere are the 3 action items that Josh identified from this episode:Action Item#1 Launching new products is essential for growth.\n\nAction Item#2 Operational efficiency is crucial for scaling your business.\nAction Item#3 Implementing a loss leader strategy can attract customers and lead to upselling opportunities.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comZulay KitchenSamurai SellerMr. PenNature's Bounty FTC Lawsuit on AmazonZulay’s Kitchen Milk FrotherAaron Cordovez's websiteNexus Capital's websiteJabran Niaz on LinkedInScientology A New Slant on Life by  L. Ron Hubbard \nSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started my business in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to","duration":"PT1H11M","genre":["Entrepreneurship"],"name":"How To Defend Against Aggressive Competition on Amazon with Aaron Cordovez","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-09-10","url":"https://podcasts.apple.com/us/podcast/how-to-defend-against-aggressive-competition-on-amazon/id1649249379?i=1000669020022","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-09-03","description":"Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbend’s service team, and she has personally helped hundreds of sellers get their suspended Amazon accounts and ASINs back up and running. She has been an Amazon seller for more than a decade. lifelong Longhorns fan, Lesley earned a bachelor’s degree in journalism and\nan MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses.\n\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nImportance of testing products sold on AmazonTypes of testing required for different product categoriesCommunicating with Amazon when disputing testing requirementsCosts associated with testing and using recommended labsReview manipulation issues and tactics leading to account suspensionsMarketing practices and review manipulationAppeal process for Amazon suspensions and dispute-only appealsChallenges and frustrations of dealing with Amazon account suspensionsEscalating issues to Amazon's executive seller relations teamRecommendations for influential books, productivity tools, and individuals in the e-commerce space\nIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Lesley Hensell, co-founder of Riverbend Consulting, about Amazon account protection and suspension recovery. They discuss the importance of product testing, the risks of review manipulation, and the complexities of Amazon's enforcement process. Leslie advises on how to escalate issues to Amazon's executive team and the value of expert assistance. She also shares recommendations for books, tools, and influencers in the e-commerce space. The episode concludes with information on how to contact Riverbend Consulting for help with Amazon account issues.\nHere are the 3 action items that Josh identified from this episode:Action Item#1 Prioritize Product Testing Compliance: Ensure that all necessary testing documents, especially for products related to children, babies, ingestibles, and topicals, are readily available. \nAction Item#2 Exercise Caution with Review Practices: Understand the risks associated with review manipulation tactics, such as friends and family reviews, inserts, super URLs, and chatbots. \nAction Item#3 Seek Expert Assistance When Needed: Recognize the importance of seeking expert help, especially when facing account violations or dealing with Amazon's enforcement processes. \nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comRiverbend ConsultingAmazon IncubatorWish with WingsHallie's Heroes on InstagramFTC lawsuit against AmazonEPA consent decree with AmazonCPSIA testingREACH testingAmazon's Appeal ProcessRescue Time","duration":"PT57M52S","genre":["Entrepreneurship"],"name":"Say Goodbye to Suspensions: How to Bulletproof Your Amazon Account Now with Lesley Hensell","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-09-03","url":"https://podcasts.apple.com/us/podcast/say-goodbye-to-suspensions-how-to-bulletproof-your/id1649249379?i=1000668167293","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-08-27","description":"Rob Schab, CMO and Cofounder of Levanta. Today, Rob will be sharing how to recruit affiliates tailored to your ecommerce brand. \nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nPower of affiliate marketing for Amazon sellersSuccess of Levanta's platform in driving revenue through affiliate marketing on AmazonImportance of finding the right influencers and creators to promote a productStrategies for recruiting affiliates, including leveraging in-network and out-of-network channels, offering high commissions, sending out free products, and running deals and discountsProcess of recruiting affiliates and standing out among constant messagingManaging affiliates and ensuring their continued engagementTips for affiliate marketing and engaging affiliatesBenefits of affiliate marketing for e-commerce brands, particularly in the context of direct-to-consumer (DTC) and influencer marketing campaignsImportance of diversifying sales channels and the potential for incremental revenue through affiliate marketingRecommendations for influential books, productivity tools, and industry figures to follow in the e-commerce space\nIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Rob Schab, CMO and co-founder of Levanta, about utilizing affiliate marketing to boost sales and rankings for Amazon sellers. They explore Levanta's success in aiding brands through affiliate marketing, the importance of selecting suitable influencers, and strategies for affiliate recruitment. Rob underscores the need for standout messaging and high commissions to attract influencers, and the significance of maintaining affiliate engagement. The episode also touches on the potential of TikTok for affiliate marketing and concludes with Rob recommending \"Atomic Habits,\" the productivity tool Linear, and industry experts to follow. He invites listeners to join Levanta's affiliate network to enhance their marketing strategies.\nHere are the 3 action items that Josh identified from this episode:Action Item#1 Diversify Your Affiliate Marketing Toolkit: Take a cue from Levanta's success by exploring various affiliate marketing platforms and strategies beyond the conventional ones. Experiment with different channels, including TikTok, to tap into new audiences and drive additional sales. Remember, diversification is key to staying ahead in the ever-evolving e-commerce landscape.\nAction Item#2 Prioritize Influencer Selection and Engagement: When recruiting influencers, focus on authenticity and alignment with your brand values. Look for early wins with a few influencers, which can signal broader potential partnerships. Keep affiliates engaged through regular communication, updates on deals, and consider hosting webinars or sending newsletters to maintain their interest and support.\nAction Item#3 Offer Competitive Commissions and Leverage Outreach Tactics: High commissions are a potent incentive for affiliates, so ensure your compensation structure is attractive. Stand out from the crowd by crafting personalized outreach campaigns using outbound email software and reaching out through multiple channels, including social media. Remember, capturing influencers' attention is crucial in a competitive market, so tailor your outreach efforts accordingly.\nResources & Links Section\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLevantaHubSpotMixmaxSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\nThis episode is brought to","duration":"PT55M54S","genre":["Entrepreneurship"],"name":"Want to double your sales on Amazon? You NEED to try this strategy with Rob Schab","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-08-27","url":"https://podcasts.apple.com/us/podcast/want-to-double-your-sales-on-amazon-you-need-to-try/id1649249379?i=1000666786109","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-08-20","description":"Matt Putra, an experienced CFO and founder of EightX. Matt will be sharing insights on negotiating better terms with suppliers, including extending payment periods (net 30, extra safety stock, etc.), through effective forecasting strategies.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nCommon mistakes made by e-commerce brand ownersStrategies to make businesses more profitable and bring in more cashAdding fixed costs too earlyBuying too much inventory for the wrong SKUsStruggling to scale ad spendingOptimizing SKU management and cash flow strategiesDifferent financing options for ecommerce businessesManaging inventory and ensuring stock levels are maintainedQuick wins with credit cards for ecommerce businessesTop three actionable takeaways for ecommerce business owners\nIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley talks with Matt Putra, founder of EighX and an experienced CFO. Matt discusses various strategies for ecommerce businesses to scale profitably, including the importance of managing fixed costs, inventory for the right SKUs, and ad spending. He offers advice on financing options like PayPal Capital and Mayflower, warns against overusing credit cards, and suggests leveraging cards like Parker and Ramp for better terms. Matt also touches on the significance of maintaining stock levels, especially for Amazon sellers, and shares a case study where optimizing ad spend led to increased profitability. The episode concludes with Matt's top three tips for ecommerce owners and an invitation to connect with him for further financial guidance.\nHere are the 3 action items that Josh identified from this episode: \nAction Item#1 Streamline business operations and make strategic decisions, such as cutting non-performing SKUs.\nAction Item#2 Build strong relationships with suppliers to negotiate favorable terms, impacting cash flow positively.\nAction Item#3 Explore creative financing options, such as stacking credit cards and leveraging different financing tools, to gain a competitive edge.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comMatt Putra's company, EightXKickfurtherSellersFiUpworkAmex Plum CardRampBrexTraction by Gino WickmanOfficeVibeTaylor Holiday from Common Thread Collective in LinkedInPreston Rutherford in LinkedInSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast","duration":"PT58M57S","genre":["Entrepreneurship"],"name":"Best inventory management hack for Amazon sellers revealed with Matt Putra","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-08-20","url":"https://podcasts.apple.com/us/podcast/best-inventory-management-hack-for-amazon-sellers-revealed/id1649249379?i=1000666003322","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-08-13","description":"Eli Lipshatz (AkA Lipi). Co-founder of Escala, and MultiplyMii. Today, Lipi will be discussing the most effective strategies for scaling an eCommerce business, focusing on optimizing personnel, streamlining processes, and leveraging technology to achieve growth. \nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nEffective strategies for scaling e-commerce businessesCommon mistakes brand owners make in their businessesImportance of delegating tasks and maximizing deep workFocusing on needle-moving activities to scale the businessSystemizing processes within e-commerce businessesTools and methods for system documentationDocumenting high-level process maps, process maps, and standard operating procedures (SOPs)Meeting cadence within an organizationContinuous learning and growth in businessInfluential books, productivity tools, and individuals in the e-commerce space\nIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Eli Lipshatz (Lipi), co-founder of Escala and MultiplyMii. They discuss strategies for scaling e-commerce businesses, focusing on the need for effective delegation, prioritizing needle-moving activities, and creating efficient systems. Lippy highlights common mistakes, such as not delegating tasks and the importance of systemizing processes to focus on strategic growth. The use of tools like Miro and ClickUp for documentation is emphasized, along with the significance of meeting cadence for organizational alignment. Lipi also offers insights on managing remote teams and recommends resources for continuous learning in the e-commerce space.\nHere are the 3 action items that Josh identified from this episode:Action Item#1 The importance of delegation and freeing up time for impactful work.\nAction Item#2 Identifying key levers for business growth.\nAction Item#3 Creating a company wiki and SOP document to streamline operations.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTraction: Get a Grip on Your Business by Gino WickmanDeep Work by Cal NewportMiroClickUpEOS (Entrepreneurial Operating System)Scribe (productivity tools)Tango (productivity tools)Special Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastSponsor for this episode...\n\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started my business in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.\n\nIf you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!\n\nTranscript Area\nJosh Hadley (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Eli Lipshatz, aka Lipi. He is the co-founder of Escala and MultiplyMii. And today, Lipi is going to be discussing the most effective strategies and intricate details for scaling e-comme","duration":"PT1H10M37S","genre":["Entrepreneurship"],"name":"SOP Freedom: How to Grow Your Business Without Being Chained to It with Eli Lipshatz","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-08-13","url":"https://podcasts.apple.com/us/podcast/sop-freedom-how-to-grow-your-business-without-being/id1649249379?i=1000665146614","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}]} </script> <!-- HTML_TAG_END --> <!-- HEAD_svelte-1a9g20u_END --><!-- HEAD_svelte-1v9o78v_START --><!-- HEAD_svelte-1v9o78v_END --> <script type="module" crossorigin src="/assets/index-1b651119.js"></script> <link rel="stylesheet" href="/assets/index-01f9d27c.css"> </head> <body> <svg style="display: none" 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class="artwork-component__contents artwork-component__image svelte-3e3mdo" src="/assets/artwork/1x1.gif" decoding="async" width="300" height="300" style="opacity: 1;"></picture> </div> </div> <div class="description svelte-mr6v6m" data-testid="description"> <div class="truncate-wrapper svelte-11a24rm"><p data-testid="truncate-text" dir="auto" class="content svelte-11a24rm" style="--lines: 3; --line-height: var(--lineHeight, 16); --link-length: 4;"><!-- HTML_TAG_START -->Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond. Here's a small list of the topics we will cover: - How to find new products to sell - How to find good manufacturers - How to manage cash flow - Inventory management (shipping &amp; logistics) - Optimizing sales pages for conversion - How to successfully launch a new product on Amazon.com - Product ranking &amp; optimization - Amazon PPC management - Implementing business operating systems - Driving external traffic to Amazon - Preparing to exit - How to hire and build a team with A-Level talent - Leadership skills<!-- HTML_TAG_END --></p> </div> </div> <div class="secondary-actions svelte-mr6v6m"><div slot="secondary-actions"><div class="cloud-buttons svelte-1k199x4" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-1k199x4"><div class="follow-button svelte-1mgiikm" data-testid="follow-button"><div class="follow-button__background svelte-1mgiikm" data-svelte-h="svelte-16r4sto"><div class="follow-button__background-fill svelte-1mgiikm"></div></div> <div 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svelte-5dvoy6 episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-5dvoy6"><div class="episode-details__eyebrow svelte-5dvoy6"> <p class="episode-details__published-date svelte-5dvoy6" data-testid="episode-details__published-date">3 DAYS AGO</p> </div> <div class="episode-details__title svelte-5dvoy6"> <h3 class="episode-details__title-wrapper svelte-5dvoy6" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 3;"> <span class="multiline-clamp__text svelte-73d2pa"><span class="episode-details__title-text" data-testid="episode-lockup-title">The Shark Tank Winner Who Mastered Both Retail and Amazon with Bill Teter</span></span> </div></h3> </div> <p class="episode-details__summary svelte-5dvoy6" data-testid="episode-content__summary" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 1;"> <span class="multiline-clamp__text svelte-73d2pa"><!-- HTML_TAG_START -->Bill is a young charismatic business owner that has successfully lead multiple companies and teams to victory. He started selling products at 12 years old and has spent the last 20 years obsessed with learning and mastering business. He now owns multiple businesses and does consulting to share his wisdom, knowledge, and resources with other small businesses. Highlight Bullets &gt; Here’s a glimpse of what you would learn….&nbsp; Transition from traditional retail to Amazon salesGrowth of Redirect brand after Shark Tank appearanceImportance of effective marketing strategies in e-commerceNavigating challenges in the Amazon marketplaceCustomer concentration concerns and risk managementAdapting to market changes and competitionExploring omnichannel sales strategies beyond AmazonThe role of innovation and intellectual property in business successSelecting the right partners and agencies for growthEmbracing technology and AI in e-commerce operationsIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bill Teter, a successful entrepreneur and consultant. Bill shares his journey with Redirect, a brand known for its magnetic eyeglass holder that gained traction after appearing on Shark Tank. Initially, Redirect had no revenue from Amazon, but it eventually shifted to where Amazon accounted for 95% of their sales. Bill provides insights into navigating the Amazon marketplace, the importance of effective marketing strategies, and critical decision-making processes. He emphasizes innovation, choosing the right partners, and exploring new market segments to scale a business successfully. Here are the 3 action items that Josh identified from this episode: 1. Understand and Monitor Your Business Metrics:&nbsp; &nbsp; &nbsp;- Conduct a Financial Audit: Regularly review financial statements to ensure you have a clear understanding of your business’s financial health. &nbsp; &nbsp;- Set Clear KPIs: Establish and track key performance indicators (KPIs) like customer acquisition cost (CAC) and return on ad spend (ROAS) to align with your business goals. &nbsp; &nbsp;- Use Analytics Tools: Leverage platforms like Google Analytics and Amazon Seller Central to monitor and analyze your business performance effectively. 2. Adapt to Market Changes by Diversifying: &nbsp; &nbsp;- Market Research: Continuously conduct market research to stay updated on trends and competitor strategies. &nbsp; &nbsp;- Product Diversification**: Explore and introduce new, unique products to your lineup to mitigate risks and enhance your market position. &nbsp; &nbsp;- Cost Management: Implement strategies to optimize your supply chain and reduce costs to counteract margin compression and improve profitability. 3. Explore Omnichannel Strategies Beyond Amazon: &nbsp; &nbsp;- Wholesale Partnerships: Identify and build relationships with wholesale partners to expand your distribution network and improve margins. &nbsp; &nbsp;- Diversify Sales Channels: Explore additional marketplaces such as Shopify, Walmart, and TikTok Shop to reach a broader audience. &nbsp; &nbsp;- Integrated Marketing: Develop marketing campaigns that leverage multiple channels to boost brand awareness and drive sales across different platforms. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Seller AccountShark TankAmazon FBABrand RegistryMarketplace PulseChatGPTExtreme Ownership by Jocko WillinkShark Tank Appearance - Rick Hopper's pitchAlex HormoziSpecial Mention(s): Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the&nbsp;eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the&nbsp;eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”&nbsp;on the eComm Breakthrough Podcast Epi<!-- HTML_TAG_END --></span> </div></p> <div class="episode-details__meta svelte-5dvoy6"><div class="play-button-wrapper play-button-wrapper--meta svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-4y8aap lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-4y8aap"><div class="play-button-wrapper play-button-wrapper--duration svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-4y8aap"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">1h 7m</div> </div></div> <div class="cloud-buttons-wrapper svelte-4y8aap"><div class="cloud-buttons svelte-1k199x4" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-1k199x4"><div slot="override-save-button" class="cloud-buttons__save svelte-4y8aap"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-aofnlv"> <span aria-label="MORE" class="more-button svelte-aofnlv more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-zoxxje"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/supply-chain-secrets-expert-tips-for-amazon-sellers/id1649249379?i=1000676658198" class="link-action svelte-1wtdvjb"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-zoxxje uses-wide-layout"> <div class="episode-details-container svelte-zoxxje"><section class="episode-details-container svelte-5dvoy6 episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-5dvoy6"><div class="episode-details__eyebrow svelte-5dvoy6"> <p class="episode-details__published-date svelte-5dvoy6" data-testid="episode-details__published-date">NOV 12</p> </div> <div class="episode-details__title svelte-5dvoy6"> <h3 class="episode-details__title-wrapper svelte-5dvoy6" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 3;"> <span class="multiline-clamp__text svelte-73d2pa"><span class="episode-details__title-text" data-testid="episode-lockup-title">Supply Chain Secrets: Expert Tips for Amazon Sellers to Stay Competitive with Burak Yolga</span></span> </div></h3> </div> <p class="episode-details__summary svelte-5dvoy6" data-testid="episode-content__summary" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 1;"> <span class="multiline-clamp__text svelte-73d2pa"><!-- HTML_TAG_START -->Burak has 8 years of experience living in China and sourcing thousands of products, he brings valuable insights into global supply chain and inventory management, eCommerce, and logistics. He has been a speaker on various podcasts and events, such as Alibaba Co-Create. Finally, he hosts Forceget's YouTube channel, where he shares industry insights and updates. Highlight Bullets &gt; Here’s a glimpse of what you would learn….&nbsp; Current challenges faced by Amazon sellers, including rising fees and increased competition.Impact of inventory placement fees on seller profitability and distribution strategies.Recommendations for diversifying sales channels beyond Amazon to mitigate risks.Importance of understanding landed costs and managing supply chain expenses.Pros and cons of using Amazon Global Logistics (AGL) for shipping and fulfillment.The role of freight forwarders in optimizing logistics and maintaining control over shipments.Emphasis on data-driven marketing strategies for better inventory management and sales performance.Opportunities in the wholesale market for expanding reach and customer base.The significance of long-term vision and adaptability in e-commerce business strategies.The influence of AI tools and proactive customer service on enhancing operational efficiency.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Burak Yolga, founder and CEO of Forceget Supply Chain Logistics. The discussion centers on the challenges Amazon sellers face, including rising fees and increased competition. Burak shares insights on optimizing supply chains, understanding landed costs, and the importance of diversifying sales channels beyond Amazon. He emphasizes the need for effective inventory management and proactive customer service. Burak also highlights the benefits of leveraging AI tools like ChatGPT for market insights and content creation. This episode provides valuable strategies for scaling e-commerce businesses to 8 figures and beyond. Here are the 3 action items that Josh identified from this episode: 1. Diversify Sales Channels to Mitigate Risks: &nbsp; &nbsp;- Explore Alternatives: Don't rely solely on Amazon. Begin exploring and testing other marketplaces like Shopify, Walmart, and emerging platforms like Temu and Shein to diversify your revenue streams. &nbsp; &nbsp;- Analyze Costs: Regularly conduct a comprehensive analysis of all your expenses related to fulfillment, PPC, and logistics to identify areas where you can reduce costs and improve profitability. 2. Optimize Inventory Management and Fulfillment Strategies: &nbsp; &nbsp;- Evaluate Third-Party Logistics: Consider using third-party logistics providers to maintain better control over your inventory distribution, especially in light of Amazon’s new inventory placement fees. &nbsp; &nbsp;- Monitor Inventory Levels: Use data-driven tools to monitor your inventory closely and avoid overstocking, which can lead to increased storage fees and reduced cash flow. 3. Leverage Technology and Stay Informed on Industry Trends: &nbsp; &nbsp;- Invest in AI and Digital Tools: Stay ahead of the curve by embracing AI and digital tools for managing shipments, optimizing inventory, and enhancing overall operational efficiency. &nbsp; &nbsp;- Stay Informed: Continuously educate yourself on the latest e-commerce and supply chain trends to adapt quickly to market changes and maintain a competitive edge. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comForceget Supply Chain LogisticsAmazon FBAShopifyGoogle AdvertisementsTikTok ShopWalmartAmazon CanadaChatGPTAtomic HabitsTiny HabitsKian Golzari in LinkedInTim Jordan in LinkedInSpecial Mention(s): Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the&nbsp;eComm Breakthrough Podcast“Kevin King’s Wicke<!-- HTML_TAG_END --></span> </div></p> <div class="episode-details__meta svelte-5dvoy6"><div class="play-button-wrapper play-button-wrapper--meta svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-4y8aap lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-4y8aap"><div class="play-button-wrapper play-button-wrapper--duration svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-4y8aap"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">49 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-4y8aap"><div class="cloud-buttons svelte-1k199x4" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-1k199x4"><div slot="override-save-button" class="cloud-buttons__save svelte-4y8aap"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-aofnlv"> <span aria-label="MORE" class="more-button svelte-aofnlv more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-zoxxje"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/surviving-the-amazon-purge-how-to-thrive-amidst-the/id1649249379?i=1000675773696" class="link-action svelte-1wtdvjb"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-zoxxje uses-wide-layout"> <div class="episode-details-container svelte-zoxxje"><section class="episode-details-container svelte-5dvoy6 episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-5dvoy6"><div class="episode-details__eyebrow svelte-5dvoy6"> <p class="episode-details__published-date svelte-5dvoy6" data-testid="episode-details__published-date">NOV 5</p> </div> <div class="episode-details__title svelte-5dvoy6"> <h3 class="episode-details__title-wrapper svelte-5dvoy6" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 3;"> <span class="multiline-clamp__text svelte-73d2pa"><span class="episode-details__title-text" data-testid="episode-lockup-title">Surviving the Amazon Purge: How to Thrive Amidst the Chaos with Paul Rafelson</span></span> </div></h3> </div> <p class="episode-details__summary svelte-5dvoy6" data-testid="episode-content__summary" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 1;"> <span class="multiline-clamp__text svelte-73d2pa"><!-- HTML_TAG_START -->Paul is an experienced attorney with nearly 20 years in complex tax, litigation and M&amp;A matters. Paul is also a trusted resource in the eCom world, regularly quoted in the press on matters involving Amazon and eCommerce, and was the most-cited resource in the House Antitrust Committee’s report on Amazon’s business practices. Highlight Bullets &gt; Here’s a glimpse of what you would learn….&nbsp; Current challenges faced by Amazon sellers, particularly the "purge" of resellers.Increased scrutiny on invoices and sourcing requirements imposed by Amazon.Rising fees and their impact on sellers' profit margins.Intellectual property (IP) challenges, especially regarding infringement from overseas sellers.Legal strategies for protecting IP rights and enforcing compliance.The importance of maintaining proper documentation and compliance with Amazon's regulations.Trends in Amazon's enforcement practices and the consequences for non-compliance.The need for a unified lobbying effort among Amazon sellers to advocate for their interests.Predictions for future compliance requirements and the necessity for sellers to prepare in advance.The role of services like Seller Basics in helping sellers manage account health and avoid suspensions.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Paul Rafelson, an attorney with nearly 20 years of experience in tax litigation and M&amp;A. Paul, affiliated with the Rafelson Law Firm and Seller Basics, discusses the current challenges Amazon sellers face, particularly the "purge" of resellers. He highlights increased scrutiny on invoices, rising fees, and the importance of compliance. Paul introduces Seller Basics, a cost-effective service designed to help sellers manage account health and prevent suspensions. The episode underscores the need for proactive legal strategies and compliance to navigate Amazon's evolving marketplace. Here are the 3 action items that Josh identified from this episode: 1. Strengthen Documentation and Compliance Practices: Ensure that all invoices and sourcing documents are meticulously organized and easily accessible. 2. Proactively Protect Intellectual Property (IP): Register your trademarks, copyrights, and patents as early as possible. 3. Diversify Sales Channels and Optimize Cost Structure: Consider expanding to other e-commerce platforms to reduce dependency on Amazon. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comSeller BasicsEdison IPCalifornia's Proposition 65Marketplace PulseChatGPTHilton HartOutliers by Malcolm GladwellBillion Dollar Seller SummitSpecial Mention(s): Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the&nbsp;eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the&nbsp;eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”&nbsp;on the eComm Breakthrough Podcast Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&nbsp; I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00&nbsp; Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I int<!-- HTML_TAG_END --></span> </div></p> <div class="episode-details__meta svelte-5dvoy6"><div class="play-button-wrapper play-button-wrapper--meta svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-4y8aap lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-4y8aap"><div class="play-button-wrapper play-button-wrapper--duration svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-4y8aap"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">59 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-4y8aap"><div class="cloud-buttons svelte-1k199x4" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-1k199x4"><div slot="override-save-button" class="cloud-buttons__save svelte-4y8aap"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-aofnlv"> <span aria-label="MORE" class="more-button svelte-aofnlv more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-zoxxje"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/proven-main-image-techniques-to-increase-ctr-and/id1649249379?i=1000674866548" class="link-action svelte-1wtdvjb"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-zoxxje uses-wide-layout"> <div class="episode-details-container svelte-zoxxje"><section class="episode-details-container svelte-5dvoy6 episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-5dvoy6"><div class="episode-details__eyebrow svelte-5dvoy6"> <p class="episode-details__published-date svelte-5dvoy6" data-testid="episode-details__published-date">OCT 29</p> </div> <div class="episode-details__title svelte-5dvoy6"> <h3 class="episode-details__title-wrapper svelte-5dvoy6" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 3;"> <span class="multiline-clamp__text svelte-73d2pa"><span class="episode-details__title-text" data-testid="episode-lockup-title">Proven Main Image Techniques to Increase CTR and Boost Your Sales &amp; Rankings with Ian Smith</span></span> </div></h3> </div> <p class="episode-details__summary svelte-5dvoy6" data-testid="episode-content__summary" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 1;"> <span class="multiline-clamp__text svelte-73d2pa"><!-- HTML_TAG_START -->Ian, together with evolve media, creates content for amazon sellers to increase their listing's conversion rate. With their product photo and video content, they can increase the organic rankings through CTR &amp; CVR Highlight Bullets &gt; Here’s a glimpse of what you would learn….&nbsp; Importance of high-quality, split-tested content for Amazon listingsStrategies for optimizing main images to improve click-through ratesRole of creativity and data analysis in content creationSignificance of lifestyle images and human elements in product photographyTechniques for effective split testing of image variationsAnalyzing competitors' listings to identify opportunities for differentiationThe impact of video content on product visibility and engagementUtilizing AI tools for brainstorming and content generationContinuous testing and adaptation of marketing strategiesLong-term investment in quality content for sustained sales growthIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ian Smith from Evolve Media about optimizing Amazon listings to boost click-through rates and organic rankings. They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies. Here are the 3 action items that Josh identified from this episode: Invest in Authentic, High-Quality Content:Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brand’s credibility and drive sales over time.Implement Split Testing for Images and Videos:Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.Leverage AI for Content Ideation and Creation:Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your product’s appeal and visibility on Amazon. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comCanvaLeonardo AIMidjourneyDALL-EClaude.aiEvolve Media AgencyEvolve Media YouTube ChannelSpecial Mention(s): Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the&nbsp;eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the&nbsp;eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”&nbsp;on the eComm Breakthrough PodcastEpisode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&nbsp; I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.<!-- HTML_TAG_END --></span> </div></p> <div class="episode-details__meta svelte-5dvoy6"><div class="play-button-wrapper play-button-wrapper--meta svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-4y8aap lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-4y8aap"><div class="play-button-wrapper play-button-wrapper--duration svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-4y8aap"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">52 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-4y8aap"><div class="cloud-buttons svelte-1k199x4" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-1k199x4"><div slot="override-save-button" class="cloud-buttons__save svelte-4y8aap"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-aofnlv"> <span aria-label="MORE" class="more-button svelte-aofnlv more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-zoxxje"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/the-power-of-giveaways-building-your-email-list/id1649249379?i=1000673999790" class="link-action svelte-1wtdvjb"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-zoxxje uses-wide-layout"> <div class="episode-details-container svelte-zoxxje"><section class="episode-details-container svelte-5dvoy6 episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-5dvoy6"><div class="episode-details__eyebrow svelte-5dvoy6"> <p class="episode-details__published-date svelte-5dvoy6" data-testid="episode-details__published-date">OCT 22</p> </div> <div class="episode-details__title svelte-5dvoy6"> <h3 class="episode-details__title-wrapper svelte-5dvoy6" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 3;"> <span class="multiline-clamp__text svelte-73d2pa"><span class="episode-details__title-text" data-testid="episode-lockup-title">The Power of Giveaways: Building Your Email List and Boosting Sales with Scott Voelker</span></span> </div></h3> </div> <p class="episode-details__summary svelte-5dvoy6" data-testid="episode-content__summary" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 1;"> <span class="multiline-clamp__text svelte-73d2pa"><!-- HTML_TAG_START -->Scott is on a mission to help others build online businesses that provide stability and the freedom to live life on their own terms; without the GET RICH QUICK HYPE. He's a family man first, wanting to teach, inspire and motivate others to build a future proof business that fits their lifestyle. Highlight Bullets &gt; Here’s a glimpse of what you would learn….&nbsp; Strategies for building a loyal customer base in e-commerce.The importance of email marketing for brand growth and customer retention.Scott Volker's journey from Amazon selling to expanding into Etsy.The potential of Etsy as a marketplace for sellers.Techniques for capturing customer emails through giveaways and promotions.The role of YouTube in enhancing brand visibility and engagement.The significance of personal engagement with customers to foster loyalty.Tools and platforms for effective email marketing.The impact of building an email list on business valuation and resilience.Insights on overcoming challenges and the importance of perseverance in business.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Scott Volker, a renowned e-commerce expert from Brand Creators and the Rock Your Brand Podcast. Scott shares his journey from selling on Amazon to expanding into Etsy, emphasizing the importance of perseverance and building a loyal customer base. Key strategies discussed include leveraging email marketing to create a raving fan base and the potential of Etsy as a complementary marketplace. Scott also introduces his new YouTube venture, Live Video School, aimed at helping others master live video content. This episode offers actionable insights for scaling e-commerce businesses to new heights. Here are the 3 action items that Josh identified from this episode: Build and Engage Your Email List: Launch a giveaway featuring a bundle of your top-selling products using tools like King Sumo, and promote it via Facebook Ads. Integrate new email addresses into an autoresponder system, and follow up with announcements and discounts to keep the audience engaged.Leverage YouTube for Brand Growth: Create and upload engaging content on YouTube, such as product tutorials or behind-the-scenes videos. Use YouTube Shorts to capture attention quickly, and include calls-to-action for viewers to join your email list.Utilize Product Inserts for Email Collection: Include product inserts with your Amazon or Etsy orders, inviting customers to join a VIP list for exclusive discounts and giveaways. Regularly update this list with personalized content and promotions.Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comJungle ScoutQuiet Light BrokerageKing SumoAutoresponderPrintfulVidIQEtsyEverbeeConvertKitKajabiBeehiivKlaviyoOpus ClipsBrand CreatorsThe Compound Effect by Darren HardyTiny Habits by BJ FoggAtomic Habits by James ClearSteve Chou from My Wife Quit Her JobMichael Jackness from Ecom CrewSpecial Mention(s): Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the&nbsp;eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the&nbsp;eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”&nbsp;on the eComm Breakthrough PodcastEpisode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&nbsp; I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you<!-- HTML_TAG_END --></span> </div></p> <div class="episode-details__meta svelte-5dvoy6"><div class="play-button-wrapper play-button-wrapper--meta svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-4y8aap lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-4y8aap"><div class="play-button-wrapper play-button-wrapper--duration svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-4y8aap"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">56 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-4y8aap"><div class="cloud-buttons svelte-1k199x4" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-1k199x4"><div slot="override-save-button" class="cloud-buttons__save svelte-4y8aap"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-aofnlv"> <span aria-label="MORE" class="more-button svelte-aofnlv more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-zoxxje"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/the-ultimate-defense-to-protect-you-from-hijackers/id1649249379?i=1000673168529" class="link-action svelte-1wtdvjb"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-zoxxje uses-wide-layout"> <div class="episode-details-container svelte-zoxxje"><section class="episode-details-container svelte-5dvoy6 episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-5dvoy6"><div class="episode-details__eyebrow svelte-5dvoy6"> <p class="episode-details__published-date svelte-5dvoy6" data-testid="episode-details__published-date">OCT 15</p> </div> <div class="episode-details__title svelte-5dvoy6"> <h3 class="episode-details__title-wrapper svelte-5dvoy6" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 3;"> <span class="multiline-clamp__text svelte-73d2pa"><span class="episode-details__title-text" data-testid="episode-lockup-title">The Ultimate Defense to Protect you from Hijackers and Resellers with Chris Lyell</span></span> </div></h3> </div> <p class="episode-details__summary svelte-5dvoy6" data-testid="episode-content__summary" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 1;"> <span class="multiline-clamp__text svelte-73d2pa"><!-- HTML_TAG_START -->Chris is a successful entrepreneur whose resume includes successful ventures in marketing, import/export, Brand Creation, and consulting. Over the years, he has built and sold several companies while also assisting numerous brands in achieving rapid growth on Amazon. Currently, he is a seven-figure Amazon seller and a consultant for multiple companies, specializing in brand protection on the platform. Highlight Bullets &gt; Here’s a glimpse of what you would learn….&nbsp; Strategies for enforcing intellectual property (IP) rights on Amazon.Challenges faced by seven-figure Amazon sellers, including rising fees and competition.The impact of resellers and hijackers on brand integrity and pricing.Opportunities and challenges of selling through retail channels, such as Walmart.The importance of a robust IP protection strategy, including trademarks and patents.The Amazon Transparency Program and its role in preventing counterfeiting.Protecting Minimum Advertised Price (MAP) across multiple sales channels.Recommendations for developing a comprehensive IP protection strategy.The significance of monitoring and addressing unauthorized sellers on Amazon.Resources and tools for enhancing e-commerce operations and brand protection.In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Chris Lyell shares strategies for enforcing intellectual property (IP) rights on Amazon, protecting brands from hijackers and resellers, and overcoming challenges faced by seven-figure Amazon sellers. Chris discusses the importance of Amazon's Transparency Program to combat counterfeit products and protect listings. He also highlights the complexities of maintaining Minimum Advertised Price (MAP) across multiple sales channels and offers actionable advice for developing a robust IP protection strategy. The episode provides valuable insights for business owners aiming to scale their e-commerce operations and safeguard their brands. Here are the 3 action items that Josh identified from this episode: Develop a Comprehensive IP Protection StrategyInclude trademarks, copyrights, and patents to reduce competition.Utilize Brokers and Industry ContactsNavigate retail opportunities effectively with the help of experienced brokers.Implement a Robust Monitoring StrategyProtect Amazon listings from unauthorized sellers, especially after entering retail channels.Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon APEX ProgramFaireAmazon Brand RegistryAmazon Report Violation ToolAmazon Transparency ProgramAveryOpenAI / ChatGPTData DiveBillion Dollar Seller SummitTools of TitansSpecial Mention(s): Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the&nbsp;eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the&nbsp;eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”&nbsp;on the eComm Breakthrough PodcastEpisode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&nbsp; I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00&nbsp; Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top bu<!-- HTML_TAG_END --></span> </div></p> <div class="episode-details__meta svelte-5dvoy6"><div class="play-button-wrapper play-button-wrapper--meta svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-4y8aap lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-4y8aap"><div class="play-button-wrapper play-button-wrapper--duration svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-4y8aap"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">50 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-4y8aap"><div class="cloud-buttons svelte-1k199x4" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-1k199x4"><div slot="override-save-button" class="cloud-buttons__save svelte-4y8aap"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-aofnlv"> <span aria-label="MORE" class="more-button svelte-aofnlv more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-zoxxje"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/are-you-losing-money-to-hidden-amazon-fees-with/id1649249379?i=1000672219935" class="link-action svelte-1wtdvjb"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-zoxxje uses-wide-layout"> <div class="episode-details-container svelte-zoxxje"><section class="episode-details-container svelte-5dvoy6 episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-5dvoy6"><div class="episode-details__eyebrow svelte-5dvoy6"> <p class="episode-details__published-date svelte-5dvoy6" data-testid="episode-details__published-date">OCT 8</p> </div> <div class="episode-details__title svelte-5dvoy6"> <h3 class="episode-details__title-wrapper svelte-5dvoy6" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 3;"> <span class="multiline-clamp__text svelte-73d2pa"><span class="episode-details__title-text" data-testid="episode-lockup-title">Are You Losing Money to Hidden Amazon Fees? With Chelsea Cohen</span></span> </div></h3> </div> <p class="episode-details__summary svelte-5dvoy6" data-testid="episode-content__summary" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 1;"> <span class="multiline-clamp__text svelte-73d2pa"><!-- HTML_TAG_START -->Chelsea Cohen is an Amazon inventory &amp; FBA fees expert and the co-founder &amp; CEO of SoStocked.com, an Amazon inventory management software now part of the Carbon6 ecosystem. She has helped hundreds of 7 &amp; 8-figure sellers increase profitability through stockout avoidance and fee prevention. Chelsea has been featured on Billion Dollar Sellers Summit, 7-Figure Sellers Summit &amp; Prosper Show, among others. Highlight Bullets &gt; Here’s a glimpse of what you would learn….&nbsp; Challenges faced by Amazon sellers in the current economic climate.Hidden costs and fees associated with selling on Amazon.Importance of understanding unit economics for profitability.Strategies for managing aged inventory to avoid high storage fees.The impact of shipping costs and the need for effective cash flow management.Inventory forecasting and its role in financial planning.Data-driven decision-making for optimizing inventory management.Liquidation strategies for excess inventory.The future of selling on Amazon and potential profit margin challenges.Actionable takeaways for sellers to improve inventory management and reduce costs.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chelsea Cohen, CEO of SoStocked, an Amazon inventory management software. They discuss the hidden costs and fees Amazon sellers face, especially in the current economic climate. Chelsea shares insights on understanding unit economics, managing shipping and storage fees, and the importance of inventory forecasting. She highlights strategies to mitigate these costs, including negotiating supplier terms and optimizing product packaging. The episode provides actionable advice for Amazon sellers aiming to improve profitability and navigate the complexities of e-commerce. Here are the 3 action items that Josh identified from this episode: Negotiate Supplier Terms: Explore creative payment terms with suppliers to maintain cash flow and avoid locking up inventory.Focus on Aged Inventory: Implement a plan to manage aged inventory proactively, ensuring that products are sold before incurring high storage fees.Optimize Product Packaging: Reassess product packaging to ensure it meets Amazon's requirements and potentially reduces FBA fees.Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comCarbon Six EcosystemAmazon Global Logistics (AGL)SoStockedSeller InvestigatorsPPC EntourageAmazon Liquidation ProgramBillion Dollar Seller SummitProsper ShowTravis Ziegler's on LinkedInThe One Thing by Gary KellerTomer Rabinovich on LinkedInSpecial Mention(s): Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the&nbsp;eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the&nbsp;eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”&nbsp;on the eComm Breakthrough Podcast Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&nbsp; I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00&nbsp; Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Mich<!-- HTML_TAG_END --></span> </div></p> <div class="episode-details__meta svelte-5dvoy6"><div class="play-button-wrapper play-button-wrapper--meta svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-4y8aap lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-4y8aap"><div class="play-button-wrapper play-button-wrapper--duration svelte-4y8aap"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-1fx4rnm play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-4y8aap"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">1h 4m</div> </div></div> <div class="cloud-buttons-wrapper svelte-4y8aap"><div class="cloud-buttons svelte-1k199x4" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-1k199x4"><div slot="override-save-button" class="cloud-buttons__save svelte-4y8aap"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-aofnlv"> <span aria-label="MORE" class="more-button svelte-aofnlv more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-zoxxje"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/product-launch-strategies-to-dominate-amazon-with/id1649249379?i=1000671424109" class="link-action svelte-1wtdvjb"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-zoxxje uses-wide-layout"> <div class="episode-details-container svelte-zoxxje"><section class="episode-details-container svelte-5dvoy6 episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-5dvoy6"><div class="episode-details__eyebrow svelte-5dvoy6"> <p class="episode-details__published-date svelte-5dvoy6" data-testid="episode-details__published-date">OCT 1</p> </div> <div class="episode-details__title svelte-5dvoy6"> <h3 class="episode-details__title-wrapper svelte-5dvoy6" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 3;"> <span class="multiline-clamp__text svelte-73d2pa"><span class="episode-details__title-text" data-testid="episode-lockup-title">Product Launch Strategies to Dominate Amazon with Colin Raja</span></span> </div></h3> </div> <p class="episode-details__summary svelte-5dvoy6" data-testid="episode-content__summary" dir="auto"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 1;"> <span class="multiline-clamp__text svelte-73d2pa"><!-- HTML_TAG_START -->Colin Raja has been deeply immersed in the Amazon industry for nearly a decade. Over the years, he has developed 2 7-figure brands, and now he is focused on helping other brands achieve similar success. His approach is entirely data-driven and recently, he executed a $4 million launch with just one product. Highlight Bullets &gt; Here’s a glimpse of what you would learn….&nbsp; Strategies for launching products on AmazonTransition from traditional product launches to data-driven approachesImportance of keyword optimization in product visibilityBackend optimization and its role in product rankingUnderstanding Amazon's browse nodes and product categorizationAligning product types and item types for better indexingThe significance of General Ledger (GL) matching in Amazon's fee structureContinuous monitoring and optimization of product listingsUtilizing customer reviews and feedback for keyword relevancyEffective pricing strategies and their impact on conversion rates In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley chats with Colin Raja, a veteran Amazon FBA seller turned consultant. Colin shares his decade-long expertise in launching products on Amazon, emphasizing a shift from traditional methods to a data-driven approach centered on keyword optimization. He discusses the importance of backend optimization, understanding Amazon's browse nodes, and aligning product types for improved visibility and ranking. Colin also provides actionable strategies for optimizing product listings, leveraging PPC data, and continuously monitoring performance to enhance product launches. This episode offers invaluable insights for experienced Amazon sellers aiming to scale their businesses. Here are the 3 action items that Josh identified from this episode: 1. Optimize Your PPC Campaigns: &nbsp; &nbsp;- Action: Regularly review your PPC data to identify high-performing keywords and adjust your strategy to focus on these. Use the insights gained to refine your keyword targeting and improve your product listing’s visibility. &nbsp; &nbsp;- Why: This helps in effectively leveraging the data to drive more targeted traffic and increase conversions. 2. Ensure Accurate Product Categorization: &nbsp; &nbsp;- Action: Verify that your product is listed in the correct category and browse node using Amazon's Browse Tree Guide. Regularly check for any changes in categorization that might affect visibility. &nbsp; &nbsp;- Why: Proper categorization ensures that your product appears in relevant searches, enhancing its discoverability and ranking. 3. Utilize Customer Reviews for Keyword Optimization: &nbsp; &nbsp;- Action: Monitor customer reviews for frequently mentioned keywords and integrate these into your product listings. Run targeted PPC campaigns using these keywords to boost visibility. &nbsp; &nbsp;- Why: Engaging with reviews and incorporating relevant keywords can improve your product’s search relevance and ranking on Amazon. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Seller CentralAmazon Browse Tree GuideProduct Pinion99 DesignsCloudy AIThe Untethered Soul by Michael SingerVine ReviewsSpecial Mention(s): Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the&nbsp;eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the&nbsp;eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”&nbsp;on the eComm Breakthrough PodcastEpisode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&nbsp; I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. 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3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div><div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div></div> <div class="numbers__star-graph__row__bar svelte-1rwyjxh"><div class="numbers__star-graph__row__bar__foreground svelte-1rwyjxh" style="width: 100%" data-testid="star-row-5"></div></div> </div><div 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data-testid="star-row-1"></div></div> </div></div> <div class="numbers__count svelte-1rwyjxh" data-testid="amp-rating__rating-count-text">69 Ratings</div></div> </div> </div></div></div> <div class="section section--reviews svelte-1f64bnu" data-testid="section-container" aria-hidden="false"> <div class="shelf-content" data-testid="shelf-content"> <div class="shelf"><section data-testid="shelf-component" class="shelf-grid shelf-grid--onhover svelte-ygnzwc" style=" --grid-max-content-xsmall: 298px; --grid-column-gap-xsmall: 10px; --grid-row-gap-xsmall: 24px; --grid-small: 2; --grid-column-gap-small: 20px; --grid-row-gap-small: 24px; --grid-medium: 2; --grid-column-gap-medium: 20px; --grid-row-gap-medium: 24px; --grid-large: 3; --grid-column-gap-large: 20px; --grid-row-gap-large: 24px; --grid-xlarge: 3; --grid-column-gap-xlarge: 20px; --grid-row-gap-xlarge: 24px; --grid-type: A; --grid-rows: 1; --standard-lockup-shadow-offset: 15px; "> <div class="shelf-grid__body svelte-ygnzwc" data-testid="shelf-body"> <ul class="shelf-grid__list shelf-grid__list--grid-type-A svelte-ygnzwc" role="list" tabindex="-1" data-testid="shelf-item-list"> <li class="shelf-grid__list-item svelte-ygnzwc" data-index="0"><div slot="item"> <div class="review svelte-ylj6it" aria-labelledby="review-11815372330-title" role="comment" data-testid="amp-review__review"><div class="header svelte-ylj6it"><div class="header-primary svelte-ylj6it"><h3 id="review-11815372330-title" class="title svelte-ylj6it" data-testid="amp-review__title" dir="auto">Value-packed</h3> <div class="stars svelte-ylj6it" aria-label="**POTW.Page.Show.Ratings.Review.StarsAria.other**" data-testid="amp-review__rating-stars"><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span> </div></div> <div class="header-secondary svelte-ylj6it"><p class="date svelte-ylj6it" data-testid="amp-review__published-at">Oct 9</p> <p class="author svelte-ylj6it" data-testid="amp-review__author">K. Bird</p></div></div> <div class="content svelte-ylj6it" data-testid="amp-review__text"> <div class="truncate-wrapper svelte-11a24rm"><p data-testid="truncate-text" dir="auto" class="content svelte-11a24rm body" style="--lines: 4; --line-height: var(--lineHeight, 16); --link-length: 4;"><!-- HTML_TAG_START -->I acquired a seven-figure Amazon business last year and recently found Josh’s podcast. It is excellent. It is approachable, yet doesn’t waste time on fluff. It fills in a lot of knowledge gaps I have. I’ve found many of the episodes include guests’ insight on the present and future landscape of Amazon and e-commerce (related to the specific topic they are addressing) which is fascinating. I also like that actionable steps/takeaways are provided each episode that are realistic and doable. Great podcast!<!-- HTML_TAG_END --></p> </div> </div> </div></div></li> <li class="shelf-grid__list-item svelte-ygnzwc" data-index="1"><div slot="item"> <div class="review svelte-ylj6it" aria-labelledby="review-11812220121-title" role="comment" data-testid="amp-review__review"><div class="header svelte-ylj6it"><div class="header-primary svelte-ylj6it"><h3 id="review-11812220121-title" class="title svelte-ylj6it" data-testid="amp-review__title" dir="auto">Josh is one of the best.</h3> <div class="stars svelte-ylj6it" aria-label="**POTW.Page.Show.Ratings.Review.StarsAria.other**" data-testid="amp-review__rating-stars"><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span> </div></div> <div class="header-secondary svelte-ylj6it"><p class="date svelte-ylj6it" data-testid="amp-review__published-at">Oct 8</p> <p class="author svelte-ylj6it" data-testid="amp-review__author">KristopMG</p></div></div> <div class="content svelte-ylj6it" data-testid="amp-review__text"> <div class="truncate-wrapper svelte-11a24rm"><p data-testid="truncate-text" dir="auto" class="content svelte-11a24rm body" style="--lines: 4; --line-height: var(--lineHeight, 16); --link-length: 4;"><!-- HTML_TAG_START -->This is the only podcast you need to listen to. Josh is very knowledgeable and takes the time to explain Amazon FBA/Private Label. His honesty and integrity is hard to find in this space. He has the numbers to back up his claims. Not many can say the same. Josh is great and I encourage you to listen.<!-- HTML_TAG_END --></p> </div> </div> </div></div></li> <li class="shelf-grid__list-item svelte-ygnzwc" data-index="2"><div slot="item"> <div class="review svelte-ylj6it" aria-labelledby="review-11695717050-title" role="comment" data-testid="amp-review__review"><div class="header svelte-ylj6it"><div class="header-primary svelte-ylj6it"><h3 id="review-11695717050-title" class="title svelte-ylj6it" data-testid="amp-review__title" dir="auto">Essential Listen For Budding Businesses</h3> <div class="stars svelte-ylj6it" aria-label="**POTW.Page.Show.Ratings.Review.StarsAria.other**" data-testid="amp-review__rating-stars"><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span> </div></div> <div class="header-secondary svelte-ylj6it"><p class="date svelte-ylj6it" data-testid="amp-review__published-at">Sep 6</p> <p class="author svelte-ylj6it" data-testid="amp-review__author">Titanic is</p></div></div> <div class="content svelte-ylj6it" data-testid="amp-review__text"> <div class="truncate-wrapper svelte-11a24rm"><p data-testid="truncate-text" dir="auto" class="content svelte-11a24rm body" style="--lines: 4; --line-height: var(--lineHeight, 16); --link-length: 4;"><!-- HTML_TAG_START -->We recently had the pleasure of being introduced to Josh’s show and we can’t get enough…Josh has the natural instincts of a cold-blooded entrepreneur that all budding businesses need to listen to. Josh’s guests and content do a great job of exploring the nitty gritty of running small businesses and making a shift from great revenue to even better profitability. 10/10 would recommend!<!-- HTML_TAG_END --></p> </div> </div> </div></div></li> <li class="shelf-grid__list-item svelte-ygnzwc" data-index="3"><div slot="item"> <div class="review svelte-ylj6it" aria-labelledby="review-11652080416-title" role="comment" data-testid="amp-review__review"><div class="header svelte-ylj6it"><div class="header-primary svelte-ylj6it"><h3 id="review-11652080416-title" class="title svelte-ylj6it" data-testid="amp-review__title" dir="auto">Econ Breakthrough is packed with actionable information!</h3> <div class="stars svelte-ylj6it" aria-label="**POTW.Page.Show.Ratings.Review.StarsAria.other**" data-testid="amp-review__rating-stars"><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span><span data-testid="star-filled" class="star svelte-ylj6it"><svg class="star-icon" viewBox="0 0 64 64" aria-hidden="true"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span> </div></div> <div class="header-secondary svelte-ylj6it"><p class="date svelte-ylj6it" data-testid="amp-review__published-at">Aug 25</p> <p class="author svelte-ylj6it" data-testid="amp-review__author">Art from Spain</p></div></div> <div class="content svelte-ylj6it" data-testid="amp-review__text"> <div class="truncate-wrapper svelte-11a24rm"><p data-testid="truncate-text" dir="auto" class="content svelte-11a24rm body" style="--lines: 4; --line-height: var(--lineHeight, 16); --link-length: 4;"><!-- HTML_TAG_START -->Wow! What a great source to help you scale your business! Josh is hitting it out of the park. Keep up the great work.<!-- HTML_TAG_END --></p> </div> </div> </div></div></li> <li class="shelf-grid__list-item svelte-ygnzwc placeholder" data-index="4"></li> <li class="shelf-grid__list-item svelte-ygnzwc placeholder" data-index="5"></li> <li class="shelf-grid__list-item svelte-ygnzwc placeholder" data-index="6"></li> <li class="shelf-grid__list-item svelte-ygnzwc placeholder" data-index="7"></li> <li class="shelf-grid__list-item svelte-ygnzwc placeholder" data-index="8"></li> <li class="shelf-grid__list-item svelte-ygnzwc placeholder" data-index="9"></li> </ul></div> <div class="shelf-grid-nav svelte-1gsl0lk" data-testid="shelf-grid__nav" aria-hidden="true"><ul class="svelte-1gsl0lk"><li><button aria-label="Next Page" type="button" class="shelf-grid-nav__arrow shelf-grid-nav__arrow--right svelte-1gsl0lk" data-testid="shelf-button-right" style=""></button></li> <li><button disabled aria-label="Previous Page" type="button" class="shelf-grid-nav__arrow shelf-grid-nav__arrow--left svelte-1gsl0lk" data-testid="shelf-button-left" style=""></button></li></ul></div> </section></div></div></div> <div class="section section--paragraph svelte-1f64bnu" data-testid="section-container" aria-label="About" aria-hidden="false"><div class="header svelte-kxxurt"> <div class="header-title-wrapper svelte-kxxurt"> <h2 class="title svelte-kxxurt" data-testid="header-title"><span class="dir-wrapper" dir="auto">About</span></h2> </div> <div slot="buttons" class="section-header-buttons svelte-1f64bnu"></div> </div> <div class="shelf-content" data-testid="shelf-content"> <div data-testid="paragraphs" class="paragraph-wrapper svelte-qxhbtq" dir="auto"><!-- HTML_TAG_START -->Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond. Here's a small list of the topics we will cover: - How to find new products to sell - How to find good manufacturers - How to manage cash flow - Inventory management (shipping &amp; logistics) - Optimizing sales pages for conversion - How to successfully launch a new product on Amazon.com - Product ranking &amp; optimization - Amazon PPC management - Implementing business operating systems - Driving external traffic to Amazon - Preparing to exit - How to hire and build a team with A-Level talent - Leadership skills<!-- HTML_TAG_END --> </div></div></div> <div class="section section--information svelte-1f64bnu" data-testid="section-container" aria-label="Information" aria-hidden="false"><div class="header svelte-kxxurt"> <div class="header-title-wrapper svelte-kxxurt"> <h2 class="title svelte-kxxurt" data-testid="header-title"><span class="dir-wrapper" dir="auto">Information</span></h2> </div> <div slot="buttons" class="section-header-buttons svelte-1f64bnu"></div> </div> <div class="shelf-content" data-testid="shelf-content"><ul class="information svelte-677c46" data-testid="information"> <li><div class="title svelte-677c46">Creator</div> <div class="content svelte-677c46" dir="auto">Josh Hadley </div> </li> <li><div class="title svelte-677c46">Years Active</div> <div class="content svelte-677c46" dir="auto">2022 - 2024 </div> </li> <li><div class="title svelte-677c46">Episodes</div> <div class="content svelte-677c46" dir="auto">118 </div> </li> <li><div class="title svelte-677c46">Rating</div> <div class="content svelte-677c46" dir="auto">Clean </div> </li> <li><div class="title svelte-677c46">Copyright</div> <div class="content svelte-677c46" dir="auto">© Ecomm Breakthrough (c) 2022 </div> </li> <li><div class="title svelte-677c46">Show Website</div> <div class="content svelte-677c46" style="--linkColor: var(--keyColor)" data-testid="information-content-with-action"> <a data-testid="click-action" href="https://ecommbreakthrough.com/" class="link-action 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150px,(min-width:1000px) and (max-width:1319px) 220px,(min-width:1320px) and (max-width:1679px) 250px,250px" srcset="https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/58/41/4a/58414ad4-61f4-46b2-41d1-f1716136e0a7/mza_12089322679828133092.jpg/150x150bb-60.jpg 150w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/58/41/4a/58414ad4-61f4-46b2-41d1-f1716136e0a7/mza_12089322679828133092.jpg/220x220bb-60.jpg 220w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/58/41/4a/58414ad4-61f4-46b2-41d1-f1716136e0a7/mza_12089322679828133092.jpg/250x250bb-60.jpg 250w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/58/41/4a/58414ad4-61f4-46b2-41d1-f1716136e0a7/mza_12089322679828133092.jpg/300x300bb-60.jpg 300w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/58/41/4a/58414ad4-61f4-46b2-41d1-f1716136e0a7/mza_12089322679828133092.jpg/440x440bb-60.jpg 440w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/58/41/4a/58414ad4-61f4-46b2-41d1-f1716136e0a7/mza_12089322679828133092.jpg/500x500bb-60.jpg 500w" type="image/jpeg"> <img alt="Lunch With Norm - The eCommerce &amp; Amazon FBA Podcast" class="artwork-component__contents artwork-component__image svelte-3e3mdo" loading="lazy" src="/assets/artwork/1x1.gif" decoding="async" width="250" height="250" style="opacity: 1;"></picture> </div> <div data-testid="lockup-control" class="product-lockup__controls svelte-18go8ze"><a class="product-lockup__link svelte-18go8ze" data-testid="product-lockup-link" aria-label="Lunch With Norm - The eCommerce &amp; Amazon FBA Podcast" href="https://podcasts.apple.com/us/podcast/lunch-with-norm---the-ecommerce-%26-amazon-fba-podcast/id1525564513">Entrepreneurship</a> <div data-testid="play-button" class="product-lockup__play-button svelte-18go8ze"></div> <div data-testid="context-button" class="product-lockup__context-button svelte-18go8ze"><div slot="context-button"><amp-contextual-menu-button config="[object Object]" class="svelte-aofnlv"> <span aria-label="MORE" class="more-button svelte-aofnlv more-button--platter more-button--material" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button></div></div></div></div> <div class="product-lockup__content svelte-18go8ze"> <div class="product-lockup__content-details svelte-18go8ze product-lockup__content-details--no-subtitle-link" dir="auto"><div class="product-lockup__title-link svelte-18go8ze product-lockup__title-link--multiline"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow multiline-clamp--with-badge" style="--mc-lineClamp: 2;"> <span class="multiline-clamp__text svelte-73d2pa"><span data-testid="product-lockup-title" class="product-lockup__title link svelte-18go8ze">Entrepreneurship</span></span><span class="multiline-clamp__badge svelte-73d2pa"></span> </div> </div> <p data-testid="product-lockup-subtitles" class="product-lockup__subtitle-links svelte-18go8ze product-lockup__subtitle-links--singlet"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 1;"> <span class="multiline-clamp__text svelte-73d2pa"> <span data-testid="product-lockup-subtitle" class="product-lockup__subtitle svelte-18go8ze">Updated Biweekly</span></span> </div></p></div></div> </div> </div></div></li> <li class="shelf-grid__list-item svelte-ygnzwc" data-index="3"><div slot="item"><div class="show svelte-lvqbko"> <div class="product-lockup svelte-18go8ze" aria-label="The My Wife Quit Her Job Podcast With Steve Chou" data-testid="product-lockup"><div class="product-lockup__artwork svelte-18go8ze has-controls" aria-hidden="false"> <div data-testid="artwork-component" class="artwork-component artwork-component--aspect-ratio artwork-component--orientation-square svelte-3e3mdo container-style artwork-component--fullwidth artwork-component--has-borders" style=" --artwork-bg-color: #ffffff; --aspect-ratio: 1; --placeholder-bg-color: #ffffff; "> <picture class="svelte-3e3mdo"><source sizes=" (max-width:999px) 150px,(min-width:1000px) and (max-width:1319px) 220px,(min-width:1320px) and (max-width:1679px) 250px,250px" srcset="https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/150x150bb.webp 150w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/220x220bb.webp 220w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/250x250bb.webp 250w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/300x300bb.webp 300w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/440x440bb.webp 440w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/500x500bb.webp 500w" type="image/webp"> <source sizes=" (max-width:999px) 150px,(min-width:1000px) and (max-width:1319px) 220px,(min-width:1320px) and (max-width:1679px) 250px,250px" srcset="https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/150x150bb-60.jpg 150w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/220x220bb-60.jpg 220w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/250x250bb-60.jpg 250w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/300x300bb-60.jpg 300w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/440x440bb-60.jpg 440w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/4a/b5/d2/4ab5d22e-90c6-4fea-e140-7eef0576b43f/mza_9951420900604780507.jpg/500x500bb-60.jpg 500w" type="image/jpeg"> <img alt="The My Wife Quit Her Job Podcast With Steve Chou" class="artwork-component__contents artwork-component__image svelte-3e3mdo" loading="lazy" src="/assets/artwork/1x1.gif" decoding="async" width="250" height="250" style="opacity: 1;"></picture> </div> <div data-testid="lockup-control" class="product-lockup__controls svelte-18go8ze"><a class="product-lockup__link svelte-18go8ze" data-testid="product-lockup-link" aria-label="The My Wife Quit Her Job Podcast With Steve Chou" href="https://podcasts.apple.com/us/podcast/the-my-wife-quit-her-job-podcast-with-steve-chou/id858972561">Marketing</a> <div data-testid="play-button" class="product-lockup__play-button svelte-18go8ze"></div> <div data-testid="context-button" class="product-lockup__context-button svelte-18go8ze"><div slot="context-button"><amp-contextual-menu-button config="[object Object]" class="svelte-aofnlv"> <span aria-label="MORE" class="more-button svelte-aofnlv more-button--platter more-button--material" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button></div></div></div></div> <div class="product-lockup__content svelte-18go8ze"> <div class="product-lockup__content-details svelte-18go8ze product-lockup__content-details--no-subtitle-link" dir="auto"><div class="product-lockup__title-link svelte-18go8ze product-lockup__title-link--multiline"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow multiline-clamp--with-badge" style="--mc-lineClamp: 2;"> <span class="multiline-clamp__text svelte-73d2pa"><span data-testid="product-lockup-title" class="product-lockup__title link svelte-18go8ze">Marketing</span></span><span class="multiline-clamp__badge svelte-73d2pa"></span> </div> </div> <p data-testid="product-lockup-subtitles" class="product-lockup__subtitle-links svelte-18go8ze product-lockup__subtitle-links--singlet"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 1;"> <span class="multiline-clamp__text svelte-73d2pa"> <span data-testid="product-lockup-subtitle" class="product-lockup__subtitle svelte-18go8ze">Updated Weekly</span></span> </div></p></div></div> </div> </div></div></li> <li class="shelf-grid__list-item svelte-ygnzwc" data-index="4"><div slot="item"><div class="show svelte-lvqbko"> <div class="product-lockup svelte-18go8ze" aria-label="Capitalism.com with Ryan Daniel Moran" data-testid="product-lockup"><div class="product-lockup__artwork svelte-18go8ze has-controls" aria-hidden="false"> <div data-testid="artwork-component" class="artwork-component artwork-component--aspect-ratio artwork-component--orientation-square svelte-3e3mdo container-style artwork-component--fullwidth artwork-component--has-borders" style=" --artwork-bg-color: #000542; --aspect-ratio: 1; --placeholder-bg-color: #000542; "> <picture class="svelte-3e3mdo"><source sizes=" (max-width:999px) 150px,(min-width:1000px) and (max-width:1319px) 220px,(min-width:1320px) and (max-width:1679px) 250px,250px" srcset="https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/150x150bb.webp 150w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/220x220bb.webp 220w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/250x250bb.webp 250w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/300x300bb.webp 300w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/440x440bb.webp 440w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/500x500bb.webp 500w" type="image/webp"> <source sizes=" (max-width:999px) 150px,(min-width:1000px) and (max-width:1319px) 220px,(min-width:1320px) and (max-width:1679px) 250px,250px" srcset="https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/150x150bb-60.jpg 150w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/220x220bb-60.jpg 220w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/250x250bb-60.jpg 250w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/300x300bb-60.jpg 300w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/440x440bb-60.jpg 440w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a7/d9/f0/a7d9f0d2-c417-3721-82d0-94db6180c9fc/mza_14365815956116003606.png/500x500bb-60.jpg 500w" type="image/jpeg"> <img alt="Capitalism.com with Ryan Daniel Moran" class="artwork-component__contents artwork-component__image svelte-3e3mdo" loading="lazy" src="/assets/artwork/1x1.gif" decoding="async" width="250" height="250" style="opacity: 1;"></picture> </div> <div data-testid="lockup-control" class="product-lockup__controls svelte-18go8ze"><a class="product-lockup__link svelte-18go8ze" data-testid="product-lockup-link" aria-label="Capitalism.com with Ryan Daniel Moran" href="https://podcasts.apple.com/us/podcast/capitalism.com-with-ryan-daniel-moran/id721987947">Entrepreneurship</a> <div data-testid="play-button" class="product-lockup__play-button svelte-18go8ze"></div> <div data-testid="context-button" class="product-lockup__context-button svelte-18go8ze"><div slot="context-button"><amp-contextual-menu-button config="[object Object]" class="svelte-aofnlv"> <span aria-label="MORE" class="more-button svelte-aofnlv more-button--platter more-button--material" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button></div></div></div></div> <div class="product-lockup__content svelte-18go8ze"> <div class="product-lockup__content-details svelte-18go8ze product-lockup__content-details--no-subtitle-link" dir="auto"><div class="product-lockup__title-link svelte-18go8ze product-lockup__title-link--multiline"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow multiline-clamp--with-badge" style="--mc-lineClamp: 2;"> <span class="multiline-clamp__text svelte-73d2pa"><span data-testid="product-lockup-title" class="product-lockup__title link svelte-18go8ze">Entrepreneurship</span></span><span class="multiline-clamp__badge svelte-73d2pa"></span> </div> </div> <p data-testid="product-lockup-subtitles" class="product-lockup__subtitle-links svelte-18go8ze product-lockup__subtitle-links--singlet"><div class="multiline-clamp svelte-73d2pa multiline-clamp--overflow" style="--mc-lineClamp: 1;"> <span class="multiline-clamp__text svelte-73d2pa"> <span data-testid="product-lockup-subtitle" class="product-lockup__subtitle svelte-18go8ze">Updated Semiweekly</span></span> </div></p></div></div> </div> </div></div></li> <li class="shelf-grid__list-item svelte-ygnzwc" data-index="5"><div slot="item"><div class="show svelte-lvqbko"> <div class="product-lockup svelte-18go8ze" aria-label="Business Made Simple Podcast" data-testid="product-lockup"><div class="product-lockup__artwork svelte-18go8ze has-controls" aria-hidden="false"> <div data-testid="artwork-component" class="artwork-component artwork-component--aspect-ratio artwork-component--orientation-square svelte-3e3mdo container-style artwork-component--fullwidth artwork-component--has-borders" style=" --artwork-bg-color: #268bed; --aspect-ratio: 1; --placeholder-bg-color: #268bed; "> <picture class="svelte-3e3mdo"><source sizes=" (max-width:999px) 150px,(min-width:1000px) and (max-width:1319px) 220px,(min-width:1320px) and (max-width:1679px) 250px,250px" srcset="https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6f/17/98/6f179872-8aea-922e-6f82-6582114acb1c/mza_9908411532224610932.png/150x150bb.webp 150w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6f/17/98/6f179872-8aea-922e-6f82-6582114acb1c/mza_9908411532224610932.png/220x220bb.webp 220w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6f/17/98/6f179872-8aea-922e-6f82-6582114acb1c/mza_9908411532224610932.png/250x250bb.webp 250w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6f/17/98/6f179872-8aea-922e-6f82-6582114acb1c/mza_9908411532224610932.png/300x300bb.webp 300w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6f/17/98/6f179872-8aea-922e-6f82-6582114acb1c/mza_9908411532224610932.png/440x440bb.webp 440w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6f/17/98/6f179872-8aea-922e-6f82-6582114acb1c/mza_9908411532224610932.png/500x500bb.webp 500w" type="image/webp"> <source sizes=" (max-width:999px) 150px,(min-width:1000px) and (max-width:1319px) 220px,(min-width:1320px) and (max-width:1679px) 250px,250px" srcset="https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6f/17/98/6f179872-8aea-922e-6f82-6582114acb1c/mza_9908411532224610932.png/150x150bb-60.jpg 150w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6f/17/98/6f179872-8aea-922e-6f82-6582114acb1c/mza_9908411532224610932.png/220x220bb-60.jpg 220w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6f/17/98/6f179872-8aea-922e-6f82-6582114acb1c/mza_9908411532224610932.png/250x250bb-60.jpg 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</li><li class="svelte-1uxhjdt"><a href="/lr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Liberia</span></a> </li><li class="svelte-1uxhjdt"><a href="/ly/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Libya</span></a> </li><li class="svelte-1uxhjdt"><a href="/mg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Madagascar</span></a> </li><li class="svelte-1uxhjdt"><a href="/mw/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Malawi</span></a> </li><li class="svelte-1uxhjdt"><a href="/ml/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Mali</span></a> </li><li class="svelte-1uxhjdt"><a href="/mr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Mauritania</span></a> </li><li class="svelte-1uxhjdt"><a href="/mu/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Mauritius</span></a> </li><li class="svelte-1uxhjdt"><a href="/ma/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Morocco</span></a> </li><li class="svelte-1uxhjdt"><a href="/mz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Mozambique</span></a> </li><li class="svelte-1uxhjdt"><a href="/na/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Namibia</span></a> </li><li class="svelte-1uxhjdt"><a href="/ne/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Niger (English)</span></a> </li><li class="svelte-1uxhjdt"><a href="/ng/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Nigeria</span></a> </li><li class="svelte-1uxhjdt"><a href="/om/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Oman</span></a> </li><li class="svelte-1uxhjdt"><a href="/qa/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Qatar</span></a> </li><li class="svelte-1uxhjdt"><a href="/cg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Congo, Republic of</span></a> </li><li class="svelte-1uxhjdt"><a href="/rw/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Rwanda</span></a> </li><li class="svelte-1uxhjdt"><a href="/sa/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Saudi Arabia</span></a> </li><li class="svelte-1uxhjdt"><a href="/sn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Senegal</span></a> </li><li class="svelte-1uxhjdt"><a href="/sc/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Seychelles</span></a> </li><li class="svelte-1uxhjdt"><a href="/sl/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Sierra Leone</span></a> </li><li class="svelte-1uxhjdt"><a href="/za/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>South Africa</span></a> </li><li class="svelte-1uxhjdt"><a href="/lk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Sri Lanka</span></a> </li><li class="svelte-1uxhjdt"><a href="/tj/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Tajikistan</span></a> </li><li class="svelte-1uxhjdt"><a href="/tz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Tanzania, United Republic Of</span></a> </li><li class="svelte-1uxhjdt"><a href="/tn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Tunisia</span></a> </li><li class="svelte-1uxhjdt"><a href="/tm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Turkmenistan</span></a> </li><li class="svelte-1uxhjdt"><a href="/ae/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>United Arab Emirates</span></a> </li><li class="svelte-1uxhjdt"><a href="/ug/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Uganda</span></a> </li><li class="svelte-1uxhjdt"><a href="/ye/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Yemen</span></a> </li><li class="svelte-1uxhjdt"><a href="/zm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Zambia</span></a> </li><li class="svelte-1uxhjdt"><a href="/zw/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Zimbabwe</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Asia Pacific</h2> <button slot="button" class="see-all-button svelte-1gg2msz">See All </button></div> <ul class="svelte-1uxhjdt"><li class="svelte-1uxhjdt"><a href="/au/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Australia</span></a> </li><li class="svelte-1uxhjdt"><a href="/bt/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bhutan</span></a> </li><li class="svelte-1uxhjdt"><a href="/kh/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Cambodia</span></a> </li><li class="svelte-1uxhjdt"><a href="/cn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>中国大陆</span></a> </li><li class="svelte-1uxhjdt"><a href="/fj/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Fiji</span></a> </li><li class="svelte-1uxhjdt"><a href="/hk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>香港</span></a> </li><li class="svelte-1uxhjdt"><a href="/id/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Indonesia (English)</span></a> </li><li class="svelte-1uxhjdt"><a href="/jp/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>日本</span></a> </li><li class="svelte-1uxhjdt"><a href="/kz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Kazakhstan</span></a> </li><li class="svelte-1uxhjdt"><a href="/kr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>대한민국</span></a> </li><li class="svelte-1uxhjdt"><a href="/kg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Kyrgyzstan</span></a> </li><li class="svelte-1uxhjdt"><a href="/la/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Lao People's Democratic Republic</span></a> </li><li class="svelte-1uxhjdt"><a href="/mo/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>澳門</span></a> </li><li class="svelte-1uxhjdt"><a href="/my/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Malaysia (English)</span></a> </li><li class="svelte-1uxhjdt"><a href="/mv/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Maldives</span></a> </li><li class="svelte-1uxhjdt"><a href="/fm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Micronesia, Federated States of</span></a> </li><li class="svelte-1uxhjdt"><a href="/mn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Mongolia</span></a> </li><li class="svelte-1uxhjdt"><a href="/mm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Myanmar</span></a> </li><li class="svelte-1uxhjdt"><a href="/np/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Nepal</span></a> </li><li class="svelte-1uxhjdt"><a href="/nz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>New Zealand</span></a> </li><li class="svelte-1uxhjdt"><a href="/pg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Papua New Guinea</span></a> </li><li class="svelte-1uxhjdt"><a href="/ph/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Philippines</span></a> </li><li class="svelte-1uxhjdt"><a href="/sg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Singapore</span></a> </li><li class="svelte-1uxhjdt"><a href="/sb/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Solomon Islands</span></a> </li><li class="svelte-1uxhjdt"><a href="/tw/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>台灣</span></a> </li><li class="svelte-1uxhjdt"><a href="/th/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Thailand</span></a> </li><li class="svelte-1uxhjdt"><a href="/to/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Tonga</span></a> </li><li class="svelte-1uxhjdt"><a href="/tm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Turkmenistan</span></a> </li><li class="svelte-1uxhjdt"><a href="/uz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Uzbekistan</span></a> </li><li class="svelte-1uxhjdt"><a href="/vu/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Vanuatu</span></a> </li><li class="svelte-1uxhjdt"><a href="/vn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Vietnam</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Europe</h2> <button slot="button" class="see-all-button svelte-1gg2msz">See All </button></div> <ul class="svelte-1uxhjdt"><li class="svelte-1uxhjdt"><a href="/am/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Armenia</span></a> </li><li class="svelte-1uxhjdt"><a href="/at/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Österreich</span></a> </li><li class="svelte-1uxhjdt"><a href="/by/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Belarus</span></a> </li><li class="svelte-1uxhjdt"><a href="/be/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Belgium</span></a> </li><li class="svelte-1uxhjdt"><a href="/ba/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bosnia and Herzegovina</span></a> </li><li class="svelte-1uxhjdt"><a href="/bg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bulgaria</span></a> </li><li class="svelte-1uxhjdt"><a href="/hr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Croatia</span></a> </li><li class="svelte-1uxhjdt"><a href="/cy/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Cyprus</span></a> </li><li class="svelte-1uxhjdt"><a href="/cz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Czechia</span></a> </li><li class="svelte-1uxhjdt"><a href="/dk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Denmark</span></a> </li><li class="svelte-1uxhjdt"><a href="/ee/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Estonia</span></a> </li><li class="svelte-1uxhjdt"><a href="/fi/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Finland</span></a> </li><li class="svelte-1uxhjdt"><a href="/fr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>France (Français)</span></a> </li><li class="svelte-1uxhjdt"><a href="/ge/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Georgia</span></a> </li><li class="svelte-1uxhjdt"><a href="/de/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Deutschland</span></a> </li><li class="svelte-1uxhjdt"><a href="/gr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Greece</span></a> </li><li class="svelte-1uxhjdt"><a href="/hu/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Hungary</span></a> </li><li class="svelte-1uxhjdt"><a href="/is/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Iceland</span></a> </li><li class="svelte-1uxhjdt"><a href="/ie/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Ireland</span></a> </li><li class="svelte-1uxhjdt"><a href="/it/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Italia</span></a> </li><li class="svelte-1uxhjdt"><a href="/xk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Kosovo</span></a> </li><li class="svelte-1uxhjdt"><a href="/lv/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Latvia</span></a> </li><li class="svelte-1uxhjdt"><a href="/lt/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Lithuania</span></a> </li><li class="svelte-1uxhjdt"><a href="/lu/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Luxembourg (English)</span></a> </li><li class="svelte-1uxhjdt"><a href="/mt/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Malta</span></a> </li><li class="svelte-1uxhjdt"><a href="/md/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Moldova, Republic Of</span></a> </li><li class="svelte-1uxhjdt"><a href="/me/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Montenegro</span></a> </li><li class="svelte-1uxhjdt"><a href="/nl/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Nederland</span></a> </li><li class="svelte-1uxhjdt"><a href="/mk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>North Macedonia</span></a> </li><li class="svelte-1uxhjdt"><a href="/no/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Norway</span></a> </li><li class="svelte-1uxhjdt"><a href="/pl/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Poland</span></a> </li><li class="svelte-1uxhjdt"><a href="/pt/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Portugal (Português)</span></a> </li><li class="svelte-1uxhjdt"><a href="/ro/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Romania</span></a> </li><li class="svelte-1uxhjdt"><a href="/ru/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Россия</span></a> </li><li class="svelte-1uxhjdt"><a href="/rs/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Serbia</span></a> </li><li class="svelte-1uxhjdt"><a href="/sk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Slovakia</span></a> </li><li class="svelte-1uxhjdt"><a href="/si/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Slovenia</span></a> </li><li class="svelte-1uxhjdt"><a href="/es/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>España</span></a> </li><li class="svelte-1uxhjdt"><a href="/se/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Sverige</span></a> </li><li class="svelte-1uxhjdt"><a href="/ch/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Schweiz</span></a> </li><li class="svelte-1uxhjdt"><a href="/tr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Türkiye (English)</span></a> </li><li class="svelte-1uxhjdt"><a href="/ua/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Ukraine</span></a> </li><li class="svelte-1uxhjdt"><a href="/gb/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>United Kingdom</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Latin America and the Caribbean</h2> <button slot="button" class="see-all-button svelte-1gg2msz">See All </button></div> <ul class="svelte-1uxhjdt"><li class="svelte-1uxhjdt"><a href="/ai/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Anguilla</span></a> </li><li class="svelte-1uxhjdt"><a href="/ag/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Antigua and Barbuda</span></a> </li><li class="svelte-1uxhjdt"><a href="/ar/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Argentina (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/bs/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bahamas</span></a> </li><li class="svelte-1uxhjdt"><a href="/bb/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Barbados</span></a> </li><li class="svelte-1uxhjdt"><a href="/bz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Belize</span></a> </li><li class="svelte-1uxhjdt"><a href="/bm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bermuda</span></a> </li><li class="svelte-1uxhjdt"><a href="/bo/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bolivia (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/br/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Brasil</span></a> </li><li class="svelte-1uxhjdt"><a href="/vg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Virgin Islands, British</span></a> </li><li class="svelte-1uxhjdt"><a href="/ky/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Cayman Islands</span></a> </li><li class="svelte-1uxhjdt"><a href="/cl/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Chile (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/co/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Colombia (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/cr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Costa Rica (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/dm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Dominica</span></a> 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data-testid="region-list-link" class="svelte-1uxhjdt"><span>Mauritania</span></a> </li><li class="svelte-1uxhjdt"><a href="/mu/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Mauritius</span></a> </li><li class="svelte-1uxhjdt"><a href="/ma/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Morocco</span></a> </li><li class="svelte-1uxhjdt"><a href="/mz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Mozambique</span></a> </li><li class="svelte-1uxhjdt"><a href="/na/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Namibia</span></a> </li><li class="svelte-1uxhjdt"><a href="/ne/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Niger (English)</span></a> </li><li class="svelte-1uxhjdt"><a href="/ng/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Nigeria</span></a> </li><li class="svelte-1uxhjdt"><a href="/om/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Oman</span></a> </li><li class="svelte-1uxhjdt"><a href="/qa/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Qatar</span></a> </li><li class="svelte-1uxhjdt"><a href="/cg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Congo, Republic of</span></a> </li><li class="svelte-1uxhjdt"><a href="/rw/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Rwanda</span></a> </li><li class="svelte-1uxhjdt"><a href="/sa/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Saudi Arabia</span></a> </li><li class="svelte-1uxhjdt"><a href="/sn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Senegal</span></a> </li><li class="svelte-1uxhjdt"><a href="/sc/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Seychelles</span></a> </li><li class="svelte-1uxhjdt"><a href="/sl/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Sierra Leone</span></a> </li><li class="svelte-1uxhjdt"><a href="/za/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>South Africa</span></a> </li><li class="svelte-1uxhjdt"><a href="/lk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Sri Lanka</span></a> </li><li class="svelte-1uxhjdt"><a href="/tj/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Tajikistan</span></a> </li><li class="svelte-1uxhjdt"><a href="/tz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Tanzania, United Republic Of</span></a> </li><li class="svelte-1uxhjdt"><a href="/tn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Tunisia</span></a> </li><li class="svelte-1uxhjdt"><a href="/tm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Turkmenistan</span></a> </li><li class="svelte-1uxhjdt"><a href="/ae/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>United Arab Emirates</span></a> </li><li class="svelte-1uxhjdt"><a href="/ug/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Uganda</span></a> </li><li class="svelte-1uxhjdt"><a href="/ye/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Yemen</span></a> </li><li class="svelte-1uxhjdt"><a href="/zm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Zambia</span></a> </li><li class="svelte-1uxhjdt"><a href="/zw/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Zimbabwe</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Asia Pacific</h2> <button slot="button" class="see-all-button svelte-1gg2msz">See All </button></div> <ul class="svelte-1uxhjdt"><li class="svelte-1uxhjdt"><a href="/au/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Australia</span></a> </li><li class="svelte-1uxhjdt"><a href="/bt/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bhutan</span></a> </li><li class="svelte-1uxhjdt"><a href="/kh/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Cambodia</span></a> </li><li class="svelte-1uxhjdt"><a href="/cn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>中国大陆</span></a> </li><li class="svelte-1uxhjdt"><a href="/fj/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Fiji</span></a> </li><li class="svelte-1uxhjdt"><a href="/hk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>香港</span></a> </li><li class="svelte-1uxhjdt"><a href="/id/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Indonesia (English)</span></a> </li><li class="svelte-1uxhjdt"><a href="/jp/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>日本</span></a> </li><li class="svelte-1uxhjdt"><a href="/kz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Kazakhstan</span></a> </li><li class="svelte-1uxhjdt"><a href="/kr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>대한민국</span></a> </li><li class="svelte-1uxhjdt"><a href="/kg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Kyrgyzstan</span></a> </li><li class="svelte-1uxhjdt"><a href="/la/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Lao People's Democratic Republic</span></a> </li><li class="svelte-1uxhjdt"><a href="/mo/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>澳門</span></a> </li><li class="svelte-1uxhjdt"><a href="/my/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Malaysia (English)</span></a> </li><li class="svelte-1uxhjdt"><a href="/mv/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Maldives</span></a> </li><li class="svelte-1uxhjdt"><a href="/fm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Micronesia, Federated States of</span></a> </li><li class="svelte-1uxhjdt"><a href="/mn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Mongolia</span></a> </li><li class="svelte-1uxhjdt"><a href="/mm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Myanmar</span></a> </li><li class="svelte-1uxhjdt"><a href="/np/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Nepal</span></a> </li><li class="svelte-1uxhjdt"><a href="/nz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>New Zealand</span></a> </li><li class="svelte-1uxhjdt"><a href="/pg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Papua New Guinea</span></a> </li><li class="svelte-1uxhjdt"><a href="/ph/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Philippines</span></a> </li><li class="svelte-1uxhjdt"><a href="/sg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Singapore</span></a> </li><li class="svelte-1uxhjdt"><a href="/sb/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Solomon Islands</span></a> </li><li class="svelte-1uxhjdt"><a href="/tw/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>台灣</span></a> </li><li class="svelte-1uxhjdt"><a href="/th/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Thailand</span></a> </li><li class="svelte-1uxhjdt"><a href="/to/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Tonga</span></a> </li><li class="svelte-1uxhjdt"><a href="/tm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Turkmenistan</span></a> </li><li class="svelte-1uxhjdt"><a href="/uz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Uzbekistan</span></a> </li><li class="svelte-1uxhjdt"><a href="/vu/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Vanuatu</span></a> </li><li class="svelte-1uxhjdt"><a href="/vn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Vietnam</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Europe</h2> <button slot="button" class="see-all-button svelte-1gg2msz">See All </button></div> <ul class="svelte-1uxhjdt"><li class="svelte-1uxhjdt"><a href="/am/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Armenia</span></a> </li><li class="svelte-1uxhjdt"><a href="/at/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Österreich</span></a> </li><li class="svelte-1uxhjdt"><a href="/by/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Belarus</span></a> </li><li class="svelte-1uxhjdt"><a href="/be/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Belgium</span></a> </li><li class="svelte-1uxhjdt"><a href="/ba/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bosnia and Herzegovina</span></a> </li><li class="svelte-1uxhjdt"><a href="/bg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bulgaria</span></a> </li><li class="svelte-1uxhjdt"><a href="/hr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Croatia</span></a> </li><li class="svelte-1uxhjdt"><a href="/cy/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Cyprus</span></a> </li><li class="svelte-1uxhjdt"><a href="/cz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Czechia</span></a> </li><li class="svelte-1uxhjdt"><a href="/dk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Denmark</span></a> </li><li class="svelte-1uxhjdt"><a href="/ee/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Estonia</span></a> </li><li class="svelte-1uxhjdt"><a href="/fi/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Finland</span></a> </li><li class="svelte-1uxhjdt"><a href="/fr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>France (Français)</span></a> </li><li class="svelte-1uxhjdt"><a href="/ge/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Georgia</span></a> </li><li class="svelte-1uxhjdt"><a href="/de/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Deutschland</span></a> </li><li class="svelte-1uxhjdt"><a href="/gr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Greece</span></a> </li><li class="svelte-1uxhjdt"><a href="/hu/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Hungary</span></a> </li><li class="svelte-1uxhjdt"><a href="/is/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Iceland</span></a> </li><li class="svelte-1uxhjdt"><a href="/ie/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Ireland</span></a> </li><li class="svelte-1uxhjdt"><a href="/it/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Italia</span></a> </li><li class="svelte-1uxhjdt"><a href="/xk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Kosovo</span></a> </li><li class="svelte-1uxhjdt"><a href="/lv/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Latvia</span></a> </li><li class="svelte-1uxhjdt"><a href="/lt/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Lithuania</span></a> </li><li class="svelte-1uxhjdt"><a href="/lu/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Luxembourg (English)</span></a> </li><li class="svelte-1uxhjdt"><a href="/mt/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Malta</span></a> </li><li class="svelte-1uxhjdt"><a href="/md/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Moldova, Republic Of</span></a> </li><li class="svelte-1uxhjdt"><a href="/me/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Montenegro</span></a> </li><li class="svelte-1uxhjdt"><a href="/nl/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Nederland</span></a> </li><li class="svelte-1uxhjdt"><a href="/mk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>North Macedonia</span></a> </li><li class="svelte-1uxhjdt"><a href="/no/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Norway</span></a> </li><li class="svelte-1uxhjdt"><a href="/pl/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Poland</span></a> </li><li class="svelte-1uxhjdt"><a href="/pt/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Portugal (Português)</span></a> </li><li class="svelte-1uxhjdt"><a href="/ro/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Romania</span></a> </li><li class="svelte-1uxhjdt"><a href="/ru/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Россия</span></a> </li><li class="svelte-1uxhjdt"><a href="/rs/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Serbia</span></a> </li><li class="svelte-1uxhjdt"><a href="/sk/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Slovakia</span></a> </li><li class="svelte-1uxhjdt"><a href="/si/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Slovenia</span></a> </li><li class="svelte-1uxhjdt"><a href="/es/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>España</span></a> </li><li class="svelte-1uxhjdt"><a href="/se/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Sverige</span></a> </li><li class="svelte-1uxhjdt"><a href="/ch/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Schweiz</span></a> </li><li class="svelte-1uxhjdt"><a href="/tr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Türkiye (English)</span></a> </li><li class="svelte-1uxhjdt"><a href="/ua/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Ukraine</span></a> </li><li class="svelte-1uxhjdt"><a href="/gb/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>United Kingdom</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Latin America and the Caribbean</h2> <button slot="button" class="see-all-button svelte-1gg2msz">See All </button></div> <ul class="svelte-1uxhjdt"><li class="svelte-1uxhjdt"><a href="/ai/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Anguilla</span></a> </li><li class="svelte-1uxhjdt"><a href="/ag/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Antigua and Barbuda</span></a> </li><li class="svelte-1uxhjdt"><a href="/ar/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Argentina (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/bs/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bahamas</span></a> </li><li class="svelte-1uxhjdt"><a href="/bb/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Barbados</span></a> </li><li class="svelte-1uxhjdt"><a href="/bz/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Belize</span></a> </li><li class="svelte-1uxhjdt"><a href="/bm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bermuda</span></a> </li><li class="svelte-1uxhjdt"><a href="/bo/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Bolivia (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/br/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Brasil</span></a> </li><li class="svelte-1uxhjdt"><a href="/vg/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Virgin Islands, British</span></a> </li><li class="svelte-1uxhjdt"><a href="/ky/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Cayman Islands</span></a> </li><li class="svelte-1uxhjdt"><a href="/cl/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Chile (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/co/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Colombia (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/cr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Costa Rica (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/dm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Dominica</span></a> </li><li class="svelte-1uxhjdt"><a href="/do/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>República Dominicana</span></a> </li><li class="svelte-1uxhjdt"><a href="/ec/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Ecuador (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/sv/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>El Salvador (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/gd/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Grenada</span></a> </li><li class="svelte-1uxhjdt"><a href="/gt/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Guatemala (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/gy/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Guyana</span></a> </li><li class="svelte-1uxhjdt"><a href="/hn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Honduras (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/jm/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Jamaica</span></a> </li><li class="svelte-1uxhjdt"><a href="/mx/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>México</span></a> </li><li class="svelte-1uxhjdt"><a href="/ms/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Montserrat</span></a> </li><li class="svelte-1uxhjdt"><a href="/ni/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Nicaragua (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/pa/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Panamá</span></a> </li><li class="svelte-1uxhjdt"><a href="/py/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Paraguay (Español)</span></a> </li><li class="svelte-1uxhjdt"><a href="/pe/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Perú</span></a> </li><li class="svelte-1uxhjdt"><a href="/kn/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>St. Kitts and Nevis</span></a> </li><li class="svelte-1uxhjdt"><a href="/lc/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Saint Lucia</span></a> </li><li class="svelte-1uxhjdt"><a href="/vc/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>St. Vincent and The Grenadines</span></a> </li><li class="svelte-1uxhjdt"><a href="/sr/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Suriname</span></a> </li><li class="svelte-1uxhjdt"><a href="/tt/browse" data-testid="region-list-link" class="svelte-1uxhjdt"><span>Trinidad and Tobago</span></a> </li><li 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is a young charismatic business owner that has successfully lead multiple companies and teams to victory. He started selling products at 12 years old and has spent the last 20 years obsessed with learning and mastering business. He now owns multiple businesses and does consulting to share his wisdom, knowledge, and resources with other small businesses. Highlight Bullets > Here’s a glimpse of what you would learn….  Transition from traditional retail to Amazon salesGrowth of Redirect brand after Shark Tank appearanceImportance of effective marketing strategies in e-commerceNavigating challenges in the Amazon marketplaceCustomer concentration concerns and risk managementAdapting to market changes and competitionExploring omnichannel sales strategies beyond AmazonThe role of innovation and intellectual property in business successSelecting the right partners and agencies for growthEmbracing technology and AI in e-commerce operationsIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bill Teter, a successful entrepreneur and consultant. 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Understand and Monitor Your Business Metrics:     - Conduct a Financial Audit: Regularly review financial statements to ensure you have a clear understanding of your business’s financial health.    - Set Clear KPIs: Establish and track key performance indicators (KPIs) like customer acquisition cost (CAC) and return on ad spend (ROAS) to align with your business goals.    - Use Analytics Tools: Leverage platforms like Google Analytics and Amazon Seller Central to monitor and analyze your business performance effectively. 2. Adapt to Market Changes by Diversifying:    - Market Research: Continuously conduct market research to stay updated on trends and competitor strategies.    - Product Diversification**: Explore and introduce new, unique products to your lineup to mitigate risks and enhance your market position.    - Cost Management: Implement strategies to optimize your supply chain and reduce costs to counteract margin compression and improve profitability. 3. Explore Omnichannel Strategies Beyond Amazon:    - Wholesale Partnerships: Identify and build relationships with wholesale partners to expand your distribution network and improve margins.    - Diversify Sales Channels: Explore additional marketplaces such as Shopify, Walmart, and TikTok Shop to reach a broader audience.    - Integrated Marketing: Develop marketing campaigns that leverage multiple channels to boost brand awareness and drive sales across different platforms. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Seller AccountShark TankAmazon FBABrand RegistryMarketplace PulseChatGPTExtreme Ownership by Jocko WillinkShark Tank Appearance - Rick Hopper's pitchAlex HormoziSpecial Mention(s): Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast 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Paul is also a trusted resource in the eCom world, regularly quoted in the press on matters involving Amazon and eCommerce, and was the most-cited resource in the House Antitrust Committee’s report on Amazon’s business practices. Highlight Bullets > Here’s a glimpse of what you would learn….  Current challenges faced by Amazon sellers, particularly the \"purge\" of resellers.Increased scrutiny on invoices and sourcing requirements imposed by Amazon.Rising fees and their impact on sellers' profit margins.Intellectual property (IP) challenges, especially regarding infringement from overseas sellers.Legal strategies for protecting IP rights and enforcing compliance.The importance of maintaining proper documentation and compliance with Amazon's regulations.Trends in Amazon's enforcement practices and the consequences for non-compliance.The need for a unified lobbying effort among Amazon sellers to advocate for their interests.Predictions for future compliance requirements and the necessity for sellers to prepare in advance.The role of services like Seller Basics in helping sellers manage account health and avoid suspensions.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Paul Rafelson, an attorney with nearly 20 years of experience in tax litigation and M&A. Paul, affiliated with the Rafelson Law Firm and Seller Basics, discusses the current challenges Amazon sellers face, particularly the \"purge\" of resellers. He highlights increased scrutiny on invoices, rising fees, and the importance of compliance. Paul introduces Seller Basics, a cost-effective service designed to help sellers manage account health and prevent suspensions. The episode underscores the need for proactive legal strategies and compliance to navigate Amazon's evolving marketplace. Here are the 3 action items that Josh identified from this episode: 1. Strengthen Documentation and Compliance Practices: Ensure that all invoices and sourcing documents are meticulously organized and easily accessible. 2. Proactively Protect Intellectual Property (IP): Register your trademarks, copyrights, and patents as early as possible. 3. Diversify Sales Channels and Optimize Cost Structure: Consider expanding to other e-commerce platforms to reduce dependency on Amazon. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comSeller BasicsEdison IPCalifornia's Proposition 65Marketplace PulseChatGPTHilton HartOutliers by Malcolm GladwellBillion Dollar Seller SummitSpecial Mention(s): Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.  I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. 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They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies. Here are the 3 action items that Josh identified from this episode: Invest in Authentic, High-Quality Content:Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brand’s credibility and drive sales over time.Implement Split Testing for Images and Videos:Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.Leverage AI for Content Ideation and Creation:Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your product’s appeal and visibility on Amazon. 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Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},{"@type":"Review","author":"jaim3y","datePublished":"2024-03-05","name":"Immense value","reviewBody":"Great communicator, very knowledgeable","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}},{"@type":"Review","author":"petekuzy","datePublished":"2024-02-06","name":"Invaluable Insights for Growth","reviewBody":"This podcast is a treasure trove of invaluable insights and practical advice for anyone looking to elevate their entrepreneurial journey. Each episode is packed with actionable tips that can be applied right away to drive growth and improvement. Look forward to the next episode.","reviewRating":{"@type":"Rating","ratingValue":5,"bestRating":5,"worstRating":1},"itemReviewed":{"@type":"CreativeWorkSeries","name":"Ecomm Breakthrough","description":"Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.\n\nWhether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.\n\nHere's a small list of the topics we will cover:\n- How to find new products to sell\n- How to find good manufacturers\n- How to manage cash flow\n- Inventory management (shipping & logistics)\n- Optimizing sales pages for conversion\n- How to successfully launch a new product on Amazon.com\n- Product ranking & optimization\n- Amazon PPC management\n- Implementing business operating systems\n- Driving external traffic to Amazon\n- Preparing to exit\n- How to hire and build a team with A-Level talent\n- Leadership skills","genre":["Entrepreneurship","Podcasts","Business","Management"],"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379","offers":[{"@type":"Offer","category":"free","price":0}],"thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}}],"workExample":[{"@type":"AudioObject","datePublished":"2024-11-19","description":"Bill is a young charismatic business owner that has successfully lead multiple companies and teams to victory. He started selling products at 12 years old and has spent the last 20 years obsessed with learning and mastering business. He now owns multiple businesses and does consulting to share his wisdom, knowledge, and resources with other small businesses. \nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nTransition from traditional retail to Amazon salesGrowth of Redirect brand after Shark Tank appearanceImportance of effective marketing strategies in e-commerceNavigating challenges in the Amazon marketplaceCustomer concentration concerns and risk managementAdapting to market changes and competitionExploring omnichannel sales strategies beyond AmazonThe role of innovation and intellectual property in business successSelecting the right partners and agencies for growthEmbracing technology and AI in e-commerce operationsIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bill Teter, a successful entrepreneur and consultant. Bill shares his journey with Redirect, a brand known for its magnetic eyeglass holder that gained traction after appearing on Shark Tank. Initially, Redirect had no revenue from Amazon, but it eventually shifted to where Amazon accounted for 95% of their sales. Bill provides insights into navigating the Amazon marketplace, the importance of effective marketing strategies, and critical decision-making processes. He emphasizes innovation, choosing the right partners, and exploring new market segments to scale a business successfully.\n\nHere are the 3 action items that Josh identified from this episode:\n\n1. Understand and Monitor Your Business Metrics: \n   - Conduct a Financial Audit: Regularly review financial statements to ensure you have a clear understanding of your business’s financial health.\n   - Set Clear KPIs: Establish and track key performance indicators (KPIs) like customer acquisition cost (CAC) and return on ad spend (ROAS) to align with your business goals.\n   - Use Analytics Tools: Leverage platforms like Google Analytics and Amazon Seller Central to monitor and analyze your business performance effectively.\n\n2. Adapt to Market Changes by Diversifying:\n   - Market Research: Continuously conduct market research to stay updated on trends and competitor strategies.\n   - Product Diversification**: Explore and introduce new, unique products to your lineup to mitigate risks and enhance your market position.\n   - Cost Management: Implement strategies to optimize your supply chain and reduce costs to counteract margin compression and improve profitability.\n\n3. Explore Omnichannel Strategies Beyond Amazon:\n   - Wholesale Partnerships: Identify and build relationships with wholesale partners to expand your distribution network and improve margins.\n   - Diversify Sales Channels: Explore additional marketplaces such as Shopify, Walmart, and TikTok Shop to reach a broader audience.\n   - Integrated Marketing: Develop marketing campaigns that leverage multiple channels to boost brand awareness and drive sales across different platforms.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Seller AccountShark TankAmazon FBABrand RegistryMarketplace PulseChatGPTExtreme Ownership by Jocko WillinkShark Tank Appearance - Rick Hopper's pitchAlex HormoziSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast\nEpi","duration":"PT1H6M46S","genre":["Entrepreneurship"],"name":"The Shark Tank Winner Who Mastered Both Retail and Amazon with Bill Teter","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-11-19","url":"https://podcasts.apple.com/us/podcast/the-shark-tank-winner-who-mastered-both-retail-and/id1649249379?i=1000677480241","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-11-12","description":"Burak has 8 years of experience living in China and sourcing thousands of products, he brings valuable insights into global supply chain and inventory management, eCommerce, and logistics. He has been a speaker on various podcasts and events, such as Alibaba Co-Create. Finally, he hosts Forceget's YouTube channel, where he shares industry insights and updates.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nCurrent challenges faced by Amazon sellers, including rising fees and increased competition.Impact of inventory placement fees on seller profitability and distribution strategies.Recommendations for diversifying sales channels beyond Amazon to mitigate risks.Importance of understanding landed costs and managing supply chain expenses.Pros and cons of using Amazon Global Logistics (AGL) for shipping and fulfillment.The role of freight forwarders in optimizing logistics and maintaining control over shipments.Emphasis on data-driven marketing strategies for better inventory management and sales performance.Opportunities in the wholesale market for expanding reach and customer base.The significance of long-term vision and adaptability in e-commerce business strategies.The influence of AI tools and proactive customer service on enhancing operational efficiency.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Burak Yolga, founder and CEO of Forceget Supply Chain Logistics. The discussion centers on the challenges Amazon sellers face, including rising fees and increased competition. Burak shares insights on optimizing supply chains, understanding landed costs, and the importance of diversifying sales channels beyond Amazon. He emphasizes the need for effective inventory management and proactive customer service. Burak also highlights the benefits of leveraging AI tools like ChatGPT for market insights and content creation. This episode provides valuable strategies for scaling e-commerce businesses to 8 figures and beyond.\n\nHere are the 3 action items that Josh identified from this episode:\n1. Diversify Sales Channels to Mitigate Risks:\n   - Explore Alternatives: Don't rely solely on Amazon. Begin exploring and testing other marketplaces like Shopify, Walmart, and emerging platforms like Temu and Shein to diversify your revenue streams.\n   - Analyze Costs: Regularly conduct a comprehensive analysis of all your expenses related to fulfillment, PPC, and logistics to identify areas where you can reduce costs and improve profitability.\n\n2. Optimize Inventory Management and Fulfillment Strategies:\n   - Evaluate Third-Party Logistics: Consider using third-party logistics providers to maintain better control over your inventory distribution, especially in light of Amazon’s new inventory placement fees.\n   - Monitor Inventory Levels: Use data-driven tools to monitor your inventory closely and avoid overstocking, which can lead to increased storage fees and reduced cash flow.\n\n3. Leverage Technology and Stay Informed on Industry Trends:\n   - Invest in AI and Digital Tools: Stay ahead of the curve by embracing AI and digital tools for managing shipments, optimizing inventory, and enhancing overall operational efficiency.\n   - Stay Informed: Continuously educate yourself on the latest e-commerce and supply chain trends to adapt quickly to market changes and maintain a competitive edge.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comForceget Supply Chain LogisticsAmazon FBAShopifyGoogle AdvertisementsTikTok ShopWalmartAmazon CanadaChatGPTAtomic HabitsTiny HabitsKian Golzari in LinkedInTim Jordan in LinkedInSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicke","duration":"PT48M31S","genre":["Entrepreneurship"],"name":"Supply Chain Secrets: Expert Tips for Amazon Sellers to Stay Competitive with Burak Yolga","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-11-12","url":"https://podcasts.apple.com/us/podcast/supply-chain-secrets-expert-tips-for-amazon-sellers/id1649249379?i=1000676658198","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-11-05","description":"Paul is an experienced attorney with nearly 20 years in complex tax, litigation and M&A matters. Paul is also a trusted resource in the eCom world, regularly quoted in the press on matters involving Amazon and eCommerce, and was the most-cited resource in the House Antitrust Committee’s report on Amazon’s business practices.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nCurrent challenges faced by Amazon sellers, particularly the \"purge\" of resellers.Increased scrutiny on invoices and sourcing requirements imposed by Amazon.Rising fees and their impact on sellers' profit margins.Intellectual property (IP) challenges, especially regarding infringement from overseas sellers.Legal strategies for protecting IP rights and enforcing compliance.The importance of maintaining proper documentation and compliance with Amazon's regulations.Trends in Amazon's enforcement practices and the consequences for non-compliance.The need for a unified lobbying effort among Amazon sellers to advocate for their interests.Predictions for future compliance requirements and the necessity for sellers to prepare in advance.The role of services like Seller Basics in helping sellers manage account health and avoid suspensions.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Paul Rafelson, an attorney with nearly 20 years of experience in tax litigation and M&A. Paul, affiliated with the Rafelson Law Firm and Seller Basics, discusses the current challenges Amazon sellers face, particularly the \"purge\" of resellers. He highlights increased scrutiny on invoices, rising fees, and the importance of compliance. Paul introduces Seller Basics, a cost-effective service designed to help sellers manage account health and prevent suspensions. The episode underscores the need for proactive legal strategies and compliance to navigate Amazon's evolving marketplace.\n\nHere are the 3 action items that Josh identified from this episode:\n\n1. Strengthen Documentation and Compliance Practices: Ensure that all invoices and sourcing documents are meticulously organized and easily accessible.\n\n2. Proactively Protect Intellectual Property (IP): Register your trademarks, copyrights, and patents as early as possible.\n3. Diversify Sales Channels and Optimize Cost Structure: Consider expanding to other e-commerce platforms to reduce dependency on Amazon.\n\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comSeller BasicsEdison IPCalifornia's Proposition 65Marketplace PulseChatGPTHilton HartOutliers by Malcolm GladwellBillion Dollar Seller SummitSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast\nEpisode Sponsor\nSponsor for this episode...\n\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.\n\nIf you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.\n\nTranscript Area\nJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I int","duration":"PT58M31S","genre":["Entrepreneurship"],"name":"Surviving the Amazon Purge: How to Thrive Amidst the Chaos with Paul Rafelson","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-11-05","url":"https://podcasts.apple.com/us/podcast/surviving-the-amazon-purge-how-to-thrive-amidst-the/id1649249379?i=1000675773696","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-10-29","description":"Ian, together with evolve media, creates content for amazon sellers to increase their listing's conversion rate. With their product photo and video content, they can increase the organic rankings through CTR & CVR\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nImportance of high-quality, split-tested content for Amazon listingsStrategies for optimizing main images to improve click-through ratesRole of creativity and data analysis in content creationSignificance of lifestyle images and human elements in product photographyTechniques for effective split testing of image variationsAnalyzing competitors' listings to identify opportunities for differentiationThe impact of video content on product visibility and engagementUtilizing AI tools for brainstorming and content generationContinuous testing and adaptation of marketing strategiesLong-term investment in quality content for sustained sales growthIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ian Smith from Evolve Media about optimizing Amazon listings to boost click-through rates and organic rankings. They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies.\n\nHere are the 3 action items that Josh identified from this episode:\nInvest in Authentic, High-Quality Content:Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brand’s credibility and drive sales over time.Implement Split Testing for Images and Videos:Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.Leverage AI for Content Ideation and Creation:Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your product’s appeal and visibility on Amazon.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comCanvaLeonardo AIMidjourneyDALL-EClaude.aiEvolve Media AgencyEvolve Media YouTube ChannelSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\n\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.","duration":"PT52M4S","genre":["Entrepreneurship"],"name":"Proven Main Image Techniques to Increase CTR and Boost Your Sales & Rankings with Ian Smith","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-10-29","url":"https://podcasts.apple.com/us/podcast/proven-main-image-techniques-to-increase-ctr-and/id1649249379?i=1000674866548","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-10-22","description":"Scott is on a mission to help others build online businesses that provide stability and the freedom to live life on their own terms; without the GET RICH QUICK HYPE. He's a family man first, wanting to teach, inspire and motivate others to build a future proof business that fits their lifestyle.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nStrategies for building a loyal customer base in e-commerce.The importance of email marketing for brand growth and customer retention.Scott Volker's journey from Amazon selling to expanding into Etsy.The potential of Etsy as a marketplace for sellers.Techniques for capturing customer emails through giveaways and promotions.The role of YouTube in enhancing brand visibility and engagement.The significance of personal engagement with customers to foster loyalty.Tools and platforms for effective email marketing.The impact of building an email list on business valuation and resilience.Insights on overcoming challenges and the importance of perseverance in business.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Scott Volker, a renowned e-commerce expert from Brand Creators and the Rock Your Brand Podcast. Scott shares his journey from selling on Amazon to expanding into Etsy, emphasizing the importance of perseverance and building a loyal customer base. Key strategies discussed include leveraging email marketing to create a raving fan base and the potential of Etsy as a complementary marketplace. Scott also introduces his new YouTube venture, Live Video School, aimed at helping others master live video content. This episode offers actionable insights for scaling e-commerce businesses to new heights.\n\nHere are the 3 action items that Josh identified from this episode:\nBuild and Engage Your Email List: Launch a giveaway featuring a bundle of your top-selling products using tools like King Sumo, and promote it via Facebook Ads. Integrate new email addresses into an autoresponder system, and follow up with announcements and discounts to keep the audience engaged.Leverage YouTube for Brand Growth: Create and upload engaging content on YouTube, such as product tutorials or behind-the-scenes videos. Use YouTube Shorts to capture attention quickly, and include calls-to-action for viewers to join your email list.Utilize Product Inserts for Email Collection: Include product inserts with your Amazon or Etsy orders, inviting customers to join a VIP list for exclusive discounts and giveaways. Regularly update this list with personalized content and promotions.Resources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comJungle ScoutQuiet Light BrokerageKing SumoAutoresponderPrintfulVidIQEtsyEverbeeConvertKitKajabiBeehiivKlaviyoOpus ClipsBrand CreatorsThe Compound Effect by Darren HardyTiny Habits by BJ FoggAtomic Habits by James ClearSteve Chou from My Wife Quit Her JobMichael Jackness from Ecom CrewSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.\n\nIf you","duration":"PT55M33S","genre":["Entrepreneurship"],"name":"The Power of Giveaways: Building Your Email List and Boosting Sales with Scott Voelker","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-10-22","url":"https://podcasts.apple.com/us/podcast/the-power-of-giveaways-building-your-email-list/id1649249379?i=1000673999790","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-10-15","description":"Chris is a successful entrepreneur whose resume includes successful ventures in marketing, import/export, Brand Creation, and consulting. Over the years, he has built and sold several companies while also assisting numerous brands in achieving rapid growth on Amazon. Currently, he is a seven-figure Amazon seller and a consultant for multiple companies, specializing in brand protection on the platform.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nStrategies for enforcing intellectual property (IP) rights on Amazon.Challenges faced by seven-figure Amazon sellers, including rising fees and competition.The impact of resellers and hijackers on brand integrity and pricing.Opportunities and challenges of selling through retail channels, such as Walmart.The importance of a robust IP protection strategy, including trademarks and patents.The Amazon Transparency Program and its role in preventing counterfeiting.Protecting Minimum Advertised Price (MAP) across multiple sales channels.Recommendations for developing a comprehensive IP protection strategy.The significance of monitoring and addressing unauthorized sellers on Amazon.Resources and tools for enhancing e-commerce operations and brand protection.In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Chris Lyell shares strategies for enforcing intellectual property (IP) rights on Amazon, protecting brands from hijackers and resellers, and overcoming challenges faced by seven-figure Amazon sellers. Chris discusses the importance of Amazon's Transparency Program to combat counterfeit products and protect listings. He also highlights the complexities of maintaining Minimum Advertised Price (MAP) across multiple sales channels and offers actionable advice for developing a robust IP protection strategy. The episode provides valuable insights for business owners aiming to scale their e-commerce operations and safeguard their brands.\n\nHere are the 3 action items that Josh identified from this episode:\nDevelop a Comprehensive IP Protection StrategyInclude trademarks, copyrights, and patents to reduce competition.Utilize Brokers and Industry ContactsNavigate retail opportunities effectively with the help of experienced brokers.Implement a Robust Monitoring StrategyProtect Amazon listings from unauthorized sellers, especially after entering retail channels.Resources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon APEX ProgramFaireAmazon Brand RegistryAmazon Report Violation ToolAmazon Transparency ProgramAveryOpenAI / ChatGPTData DiveBillion Dollar Seller SummitTools of TitansSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\n\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.\n\nIf you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.\nTranscript Area\nJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top bu","duration":"PT50M12S","genre":["Entrepreneurship"],"name":"The Ultimate Defense to Protect you from Hijackers and Resellers with Chris Lyell","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-10-15","url":"https://podcasts.apple.com/us/podcast/the-ultimate-defense-to-protect-you-from-hijackers/id1649249379?i=1000673168529","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-10-08","description":"Chelsea Cohen is an Amazon inventory & FBA fees expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software now part of the Carbon6 ecosystem. She has helped hundreds of 7 & 8-figure sellers increase profitability through stockout avoidance and fee prevention. Chelsea has been featured on Billion Dollar Sellers Summit, 7-Figure Sellers Summit & Prosper Show, among others.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nChallenges faced by Amazon sellers in the current economic climate.Hidden costs and fees associated with selling on Amazon.Importance of understanding unit economics for profitability.Strategies for managing aged inventory to avoid high storage fees.The impact of shipping costs and the need for effective cash flow management.Inventory forecasting and its role in financial planning.Data-driven decision-making for optimizing inventory management.Liquidation strategies for excess inventory.The future of selling on Amazon and potential profit margin challenges.Actionable takeaways for sellers to improve inventory management and reduce costs.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chelsea Cohen, CEO of SoStocked, an Amazon inventory management software. They discuss the hidden costs and fees Amazon sellers face, especially in the current economic climate. Chelsea shares insights on understanding unit economics, managing shipping and storage fees, and the importance of inventory forecasting. She highlights strategies to mitigate these costs, including negotiating supplier terms and optimizing product packaging. The episode provides actionable advice for Amazon sellers aiming to improve profitability and navigate the complexities of e-commerce.\n\nHere are the 3 action items that Josh identified from this episode:\nNegotiate Supplier Terms: Explore creative payment terms with suppliers to maintain cash flow and avoid locking up inventory.Focus on Aged Inventory: Implement a plan to manage aged inventory proactively, ensuring that products are sold before incurring high storage fees.Optimize Product Packaging: Reassess product packaging to ensure it meets Amazon's requirements and potentially reduces FBA fees.Resources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comCarbon Six EcosystemAmazon Global Logistics (AGL)SoStockedSeller InvestigatorsPPC EntourageAmazon Liquidation ProgramBillion Dollar Seller SummitProsper ShowTravis Ziegler's on LinkedInThe One Thing by Gary KellerTomer Rabinovich on LinkedInSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast\nEpisode Sponsor\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.\n\nIf you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.\nTranscript Area\nJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Mich","duration":"PT1H3M45S","genre":["Entrepreneurship"],"name":"Are You Losing Money to Hidden Amazon Fees? With Chelsea Cohen","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-10-08","url":"https://podcasts.apple.com/us/podcast/are-you-losing-money-to-hidden-amazon-fees-with/id1649249379?i=1000672219935","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-10-01","description":"Colin Raja has been deeply immersed in the Amazon industry for nearly a decade. Over the years, he has developed 2 7-figure brands, and now he is focused on helping other brands achieve similar success. His approach is entirely data-driven and recently, he executed a $4 million launch with just one product.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nStrategies for launching products on AmazonTransition from traditional product launches to data-driven approachesImportance of keyword optimization in product visibilityBackend optimization and its role in product rankingUnderstanding Amazon's browse nodes and product categorizationAligning product types and item types for better indexingThe significance of General Ledger (GL) matching in Amazon's fee structureContinuous monitoring and optimization of product listingsUtilizing customer reviews and feedback for keyword relevancyEffective pricing strategies and their impact on conversion rates\nIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley chats with Colin Raja, a veteran Amazon FBA seller turned consultant. Colin shares his decade-long expertise in launching products on Amazon, emphasizing a shift from traditional methods to a data-driven approach centered on keyword optimization. He discusses the importance of backend optimization, understanding Amazon's browse nodes, and aligning product types for improved visibility and ranking. Colin also provides actionable strategies for optimizing product listings, leveraging PPC data, and continuously monitoring performance to enhance product launches. This episode offers invaluable insights for experienced Amazon sellers aiming to scale their businesses.\n\nHere are the 3 action items that Josh identified from this episode:\n1. Optimize Your PPC Campaigns:\n   - Action: Regularly review your PPC data to identify high-performing keywords and adjust your strategy to focus on these. Use the insights gained to refine your keyword targeting and improve your product listing’s visibility.\n   - Why: This helps in effectively leveraging the data to drive more targeted traffic and increase conversions.\n\n2. Ensure Accurate Product Categorization:\n   - Action: Verify that your product is listed in the correct category and browse node using Amazon's Browse Tree Guide. Regularly check for any changes in categorization that might affect visibility.\n   - Why: Proper categorization ensures that your product appears in relevant searches, enhancing its discoverability and ranking.\n\n3. Utilize Customer Reviews for Keyword Optimization:\n   - Action: Monitor customer reviews for frequently mentioned keywords and integrate these into your product listings. Run targeted PPC campaigns using these keywords to boost visibility.\n   - Why: Engaging with reviews and incorporating relevant keywords can improve your product’s search relevance and ranking on Amazon.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Seller CentralAmazon Browse Tree GuideProduct Pinion99 DesignsCloudy AIThe Untethered Soul by Michael SingerVine ReviewsSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight","duration":"PT1H1M29S","genre":["Entrepreneurship"],"name":"Product Launch Strategies to Dominate Amazon with Colin Raja","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-10-01","url":"https://podcasts.apple.com/us/podcast/product-launch-strategies-to-dominate-amazon-with/id1649249379?i=1000671424109","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-09-24","description":"Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design and development decisions. He is also the host of Honest Ecommerce, a weekly podcast where he provides online store owners with honest, actionable advice to increase their sales and grow their business.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nChallenges faced by Amazon brand owners transitioning to ShopifyMisconceptions about the ease of moving from Amazon to ShopifyImportance of maximizing existing sales channels before diversifyingDistinct skill sets required for success on Amazon versus ShopifyBuilding customer trust and a strong online presence on ShopifyNecessity of a robust marketing strategy for driving traffic to Shopify storesUtilizing existing sales data and customer feedback for effective transitionsFinancial considerations and budgeting for launching a Shopify storeInnovative marketing strategies, including influencer seedingContinuous learning and adaptation in the evolving e-commerce landscape\nIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast. They explore the challenges Amazon brand owners face when transitioning to Shopify. Key insights include understanding the distinct skill sets required for each platform, the importance of a cohesive brand strategy, and leveraging influencer marketing. Chase emphasizes the need for a robust marketing plan, a solid business operating system, and the effective use of AI tools like ChatGPT. The episode provides actionable advice for scaling e-commerce businesses from seven to eight figures.\n\nHere are the 3 action items that Josh identified from this episode:\n1. Assess and Build Your Team’s Shopify Skills\n - Evaluate Skills: Review your team's current skills and identify gaps related to creative marketing, customer engagement, and website management.\n  - Invest in Training: Consider training programs or hiring experts to ensure your team is equipped to handle Shopify's requirements.\n\n2. Optimize Your Amazon Performance Before Transitioning\n- Enhance Listings: Conduct a thorough review of your Amazon listings, ensuring they are optimized with high-quality images, detailed descriptions, and relevant keywords.\n  - Leverage Promotional Tools: Make full use of Amazon’s promotional tools, such as Sponsored Products and Lightning Deals, to boost visibility and sales before making the transition.\n\n3. Develop a Robust Shopify Marketing Strategy\n- Create Effective Ads: Develop targeted ad campaigns to drive traffic to your Shopify store.\n- Leverage Content and Influencers: Regularly generate fresh content to engage customers and consider influencer marketing to build brand credibility and attract new customers.\n\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShopifyWooCommerceWixSquarespaceMeta AdsAmazonTikTok ShopStoreTester.comElectric EyeSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast\nEpisode Sponsor\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survi...","duration":"PT1H5M28S","genre":["Entrepreneurship"],"name":"Why most Amazon brands FAIL on Shopify with Chase Clymer","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-09-24","url":"https://podcasts.apple.com/us/podcast/why-most-amazon-brands-fail-on-shopify-with-chase-clymer/id1649249379?i=1000670530278","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-09-17","description":"Kevin King, creator of Billion Dollar Seller Newsletter, creator of the Freedom Ticket, the #1 course for Amazon Sellers (160,000+ students), founder & host of Billion Dollar Seller Summit: Industry's most elite summit, host of the top-rated AM/PM Podcast for Amazon & E-commerce Sellers, he’s a Keynote Speaker and has spoken at 100+ online and in-person conferences, he was featured on: USA Today, The Wall Street Journal, Lifestyles of the Rich & Famous & many more, has 8-figures of physical product sold and 8 figure of digital products sold online and named one of the top direct marketers by Target Marketing Magazine\n\nIn our previous podcast episode, Kevin talked about his entrepreneurial ventures and how he became the “king” of Amazon e-commerce, he also discussed his “wicked-smart” direct marketing strategies and the software tools Kevin uses to implement his genius strategies\n Highlight Bullets\n> Here’s a glimpse of what you would learn…. \nKevin King's concept of the Dream 100 and its significance in acknowledging and promoting individuals in the e-commerce industryThe current landscape of e-commerce, with a focus on Amazon as the dominant platform for selling physical productsThe increasing competition and challenges faced by sellers on AmazonThe evolving nature of Amazon selling and the importance of expertise in areas such as supply chain management and advertising strategiesThe challenges faced by small and medium-sized sellers in adapting to the changing dynamics of Amazon sellingThe importance of not rushing into business growth and the need to understand the basics before trying to become an expert in all areasInsights on identifying and selling to a specific target audience, understanding customer lifestyle and needs, and owning customer dataThe power of building a strong brand and leveraging marketplaces as lead magnets to drive customer acquisitionKevin King's journey of building a successful business by leveraging data and understanding his customersThe importance of understanding the target audience and creating products and content tailored to their specific needs and preferencesIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Kevin King, a seasoned Amazon seller and founder of the Billion Dollar Seller Summit. Kevin shares his extensive experience in e-commerce, emphasizing the importance of understanding your target audience and leveraging customer data for sustainable growth. He introduces the Dream 100 concept, recognizing influential individuals in the e-commerce space. Kevin discusses the evolving landscape of Amazon selling, highlighting the need for expertise in areas like supply chain management and PPC strategies. He also explores the potential of AI tools in marketing and the timeless principles of human psychology in driving consumer decisions..\nHere are the 3 action items that Josh identified from this episode:Action Item #1: Be a Sophisticated Business Owner: This involves 2 things:A. Seeking Expert Advice: Consult with experts and consultants to navigate the changing landscape.\nB. Understanding Your Audience: Leverage data to tailor products and marketing strategies to specific demographics.\nAction Item #2: Leveraging AI Tools for Personalized Marketing:Kevin discussed the potential of AI tools like Benson AI for copywriting and video creation tools like Sora and Runway. These tools can revolutionize marketing and influencer strategies by enabling businesses to create personalized, high-quality videos for their products.\nAction Item #3: Learning from Historical Marketing Figures: Kevin highlighted the timeless principles of human psychology in marketing. He encouraged sellers to study foundational principles from historical marketing figures like Dan Kennedy and apply them to the modern world.\n\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.","duration":"PT1H1M37S","genre":["Entrepreneurship"],"name":"Is Amazon Still Worth It for Sellers in 2024? The Inside Scoop With Kevin King","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-09-17","url":"https://podcasts.apple.com/us/podcast/is-amazon-still-worth-it-for-sellers-in-2024-the/id1649249379?i=1000669822166","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-09-10","description":"Aaron Cordovez; Co-Founder of Zulay Kitchen and Technical Architect of Samurai Seller. He is in the Top 100 Sellers on all of Amazon, selling $75 million a year. While working a 9-5 as a coder in 2015, he started Amazon as a side hustle to try and earn his family an extra $500-$1000 a month.\n\nIn two years' time, he was making over 6-figures a month from Amazon and today has sold over $200 million worth of products on the internet.\nHe has spoken in front of tens of thousands of people across the world and is on a mission to empower people to a life of entrepreneurship and success.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nChallenges and strategies for e-commerce businesses, particularly on AmazonMargin compression and the need for brands to differentiate themselves through innovative products and designDiversifying to other marketplaces such as TikTok and WalmartStrategies for leveraging TikTok's platform, including partnering with creators and offering commissionsProduct ideation process at Zulay Kitchen and the role of category managersOrganizational structure of Zulay Kitchen and the roles and responsibilities of various teamsFinancial aspect of product launches and the strategy of pricing products competitivelyDefensive strategies for brands facing aggressive competition on AmazonSamurai Seller's managed services and automation toolsImportance of continually creating and innovating to stay ahead in the competitive market\nIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Aaron Cordovez, co-founder of Zulay Kitchen and technical architect of Samurai Seller. They dive into the competitive world of Amazon, discussing the necessity for brands to innovate and differentiate themselves to combat margin compression. Aaron shares Zulay Kitchen's strategic approach to product development, emphasizing the role of category managers and a rigorous evaluation process. He also touches on the global team dynamics and the financial realities of product launches. The conversation then explores defensive pricing strategies and the potential of low-profit margins on Amazon, debunking myths about low pricing and underscoring the importance of upselling. Aaron warns against variation abuse and concludes by highlighting the services of Samurai Seller and Nexus Capital, stressing the need for continuous creation and innovation for Amazon sellers. Listeners are encouraged to connect with Aaron for further insights into scaling their e-commerce ventures.\nHere are the 3 action items that Josh identified from this episode:Action Item#1 Launching new products is essential for growth.\n\nAction Item#2 Operational efficiency is crucial for scaling your business.\nAction Item#3 Implementing a loss leader strategy can attract customers and lead to upselling opportunities.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comZulay KitchenSamurai SellerMr. PenNature's Bounty FTC Lawsuit on AmazonZulay’s Kitchen Milk FrotherAaron Cordovez's websiteNexus Capital's websiteJabran Niaz on LinkedInScientology A New Slant on Life by  L. Ron Hubbard \nSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started my business in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to","duration":"PT1H11M","genre":["Entrepreneurship"],"name":"How To Defend Against Aggressive Competition on Amazon with Aaron Cordovez","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-09-10","url":"https://podcasts.apple.com/us/podcast/how-to-defend-against-aggressive-competition-on-amazon/id1649249379?i=1000669020022","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-09-03","description":"Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbend’s service team, and she has personally helped hundreds of sellers get their suspended Amazon accounts and ASINs back up and running. She has been an Amazon seller for more than a decade. lifelong Longhorns fan, Lesley earned a bachelor’s degree in journalism and\nan MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses.\n\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nImportance of testing products sold on AmazonTypes of testing required for different product categoriesCommunicating with Amazon when disputing testing requirementsCosts associated with testing and using recommended labsReview manipulation issues and tactics leading to account suspensionsMarketing practices and review manipulationAppeal process for Amazon suspensions and dispute-only appealsChallenges and frustrations of dealing with Amazon account suspensionsEscalating issues to Amazon's executive seller relations teamRecommendations for influential books, productivity tools, and individuals in the e-commerce space\nIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Lesley Hensell, co-founder of Riverbend Consulting, about Amazon account protection and suspension recovery. They discuss the importance of product testing, the risks of review manipulation, and the complexities of Amazon's enforcement process. Leslie advises on how to escalate issues to Amazon's executive team and the value of expert assistance. She also shares recommendations for books, tools, and influencers in the e-commerce space. The episode concludes with information on how to contact Riverbend Consulting for help with Amazon account issues.\nHere are the 3 action items that Josh identified from this episode:Action Item#1 Prioritize Product Testing Compliance: Ensure that all necessary testing documents, especially for products related to children, babies, ingestibles, and topicals, are readily available. \nAction Item#2 Exercise Caution with Review Practices: Understand the risks associated with review manipulation tactics, such as friends and family reviews, inserts, super URLs, and chatbots. \nAction Item#3 Seek Expert Assistance When Needed: Recognize the importance of seeking expert help, especially when facing account violations or dealing with Amazon's enforcement processes. \nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comRiverbend ConsultingAmazon IncubatorWish with WingsHallie's Heroes on InstagramFTC lawsuit against AmazonEPA consent decree with AmazonCPSIA testingREACH testingAmazon's Appeal ProcessRescue Time","duration":"PT57M52S","genre":["Entrepreneurship"],"name":"Say Goodbye to Suspensions: How to Bulletproof Your Amazon Account Now with Lesley Hensell","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-09-03","url":"https://podcasts.apple.com/us/podcast/say-goodbye-to-suspensions-how-to-bulletproof-your/id1649249379?i=1000668167293","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-08-27","description":"Rob Schab, CMO and Cofounder of Levanta. Today, Rob will be sharing how to recruit affiliates tailored to your ecommerce brand. \nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nPower of affiliate marketing for Amazon sellersSuccess of Levanta's platform in driving revenue through affiliate marketing on AmazonImportance of finding the right influencers and creators to promote a productStrategies for recruiting affiliates, including leveraging in-network and out-of-network channels, offering high commissions, sending out free products, and running deals and discountsProcess of recruiting affiliates and standing out among constant messagingManaging affiliates and ensuring their continued engagementTips for affiliate marketing and engaging affiliatesBenefits of affiliate marketing for e-commerce brands, particularly in the context of direct-to-consumer (DTC) and influencer marketing campaignsImportance of diversifying sales channels and the potential for incremental revenue through affiliate marketingRecommendations for influential books, productivity tools, and industry figures to follow in the e-commerce space\nIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Rob Schab, CMO and co-founder of Levanta, about utilizing affiliate marketing to boost sales and rankings for Amazon sellers. They explore Levanta's success in aiding brands through affiliate marketing, the importance of selecting suitable influencers, and strategies for affiliate recruitment. Rob underscores the need for standout messaging and high commissions to attract influencers, and the significance of maintaining affiliate engagement. The episode also touches on the potential of TikTok for affiliate marketing and concludes with Rob recommending \"Atomic Habits,\" the productivity tool Linear, and industry experts to follow. He invites listeners to join Levanta's affiliate network to enhance their marketing strategies.\nHere are the 3 action items that Josh identified from this episode:Action Item#1 Diversify Your Affiliate Marketing Toolkit: Take a cue from Levanta's success by exploring various affiliate marketing platforms and strategies beyond the conventional ones. Experiment with different channels, including TikTok, to tap into new audiences and drive additional sales. Remember, diversification is key to staying ahead in the ever-evolving e-commerce landscape.\nAction Item#2 Prioritize Influencer Selection and Engagement: When recruiting influencers, focus on authenticity and alignment with your brand values. Look for early wins with a few influencers, which can signal broader potential partnerships. Keep affiliates engaged through regular communication, updates on deals, and consider hosting webinars or sending newsletters to maintain their interest and support.\nAction Item#3 Offer Competitive Commissions and Leverage Outreach Tactics: High commissions are a potent incentive for affiliates, so ensure your compensation structure is attractive. Stand out from the crowd by crafting personalized outreach campaigns using outbound email software and reaching out through multiple channels, including social media. Remember, capturing influencers' attention is crucial in a competitive market, so tailor your outreach efforts accordingly.\nResources & Links Section\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLevantaHubSpotMixmaxSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor\nThis episode is brought to","duration":"PT55M54S","genre":["Entrepreneurship"],"name":"Want to double your sales on Amazon? You NEED to try this strategy with Rob Schab","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-08-27","url":"https://podcasts.apple.com/us/podcast/want-to-double-your-sales-on-amazon-you-need-to-try/id1649249379?i=1000666786109","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-08-20","description":"Matt Putra, an experienced CFO and founder of EightX. Matt will be sharing insights on negotiating better terms with suppliers, including extending payment periods (net 30, extra safety stock, etc.), through effective forecasting strategies.\nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nCommon mistakes made by e-commerce brand ownersStrategies to make businesses more profitable and bring in more cashAdding fixed costs too earlyBuying too much inventory for the wrong SKUsStruggling to scale ad spendingOptimizing SKU management and cash flow strategiesDifferent financing options for ecommerce businessesManaging inventory and ensuring stock levels are maintainedQuick wins with credit cards for ecommerce businessesTop three actionable takeaways for ecommerce business owners\nIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley talks with Matt Putra, founder of EighX and an experienced CFO. Matt discusses various strategies for ecommerce businesses to scale profitably, including the importance of managing fixed costs, inventory for the right SKUs, and ad spending. He offers advice on financing options like PayPal Capital and Mayflower, warns against overusing credit cards, and suggests leveraging cards like Parker and Ramp for better terms. Matt also touches on the significance of maintaining stock levels, especially for Amazon sellers, and shares a case study where optimizing ad spend led to increased profitability. The episode concludes with Matt's top three tips for ecommerce owners and an invitation to connect with him for further financial guidance.\nHere are the 3 action items that Josh identified from this episode: \nAction Item#1 Streamline business operations and make strategic decisions, such as cutting non-performing SKUs.\nAction Item#2 Build strong relationships with suppliers to negotiate favorable terms, impacting cash flow positively.\nAction Item#3 Explore creative financing options, such as stacking credit cards and leveraging different financing tools, to gain a competitive edge.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comMatt Putra's company, EightXKickfurtherSellersFiUpworkAmex Plum CardRampBrexTraction by Gino WickmanOfficeVibeTaylor Holiday from Common Thread Collective in LinkedInPreston Rutherford in LinkedInSpecial Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast","duration":"PT58M57S","genre":["Entrepreneurship"],"name":"Best inventory management hack for Amazon sellers revealed with Matt Putra","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-08-20","url":"https://podcasts.apple.com/us/podcast/best-inventory-management-hack-for-amazon-sellers-revealed/id1649249379?i=1000666003322","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-08-13","description":"Eli Lipshatz (AkA Lipi). Co-founder of Escala, and MultiplyMii. Today, Lipi will be discussing the most effective strategies for scaling an eCommerce business, focusing on optimizing personnel, streamlining processes, and leveraging technology to achieve growth. \nHighlight Bullets\n> Here’s a glimpse of what you would learn…. \nEffective strategies for scaling e-commerce businessesCommon mistakes brand owners make in their businessesImportance of delegating tasks and maximizing deep workFocusing on needle-moving activities to scale the businessSystemizing processes within e-commerce businessesTools and methods for system documentationDocumenting high-level process maps, process maps, and standard operating procedures (SOPs)Meeting cadence within an organizationContinuous learning and growth in businessInfluential books, productivity tools, and individuals in the e-commerce space\nIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Eli Lipshatz (Lipi), co-founder of Escala and MultiplyMii. They discuss strategies for scaling e-commerce businesses, focusing on the need for effective delegation, prioritizing needle-moving activities, and creating efficient systems. Lippy highlights common mistakes, such as not delegating tasks and the importance of systemizing processes to focus on strategic growth. The use of tools like Miro and ClickUp for documentation is emphasized, along with the significance of meeting cadence for organizational alignment. Lipi also offers insights on managing remote teams and recommends resources for continuous learning in the e-commerce space.\nHere are the 3 action items that Josh identified from this episode:Action Item#1 The importance of delegation and freeing up time for impactful work.\nAction Item#2 Identifying key levers for business growth.\nAction Item#3 Creating a company wiki and SOP document to streamline operations.\nResources mentioned in this episode:\nJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTraction: Get a Grip on Your Business by Gino WickmanDeep Work by Cal NewportMiroClickUpEOS (Entrepreneurial Operating System)Scribe (productivity tools)Tango (productivity tools)Special Mention(s):\nAdam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):\n“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastSponsor for this episode...\n\nThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. \n\nI started my business in 2015 and grew it to an eight-figure brand in seven years.\n\nI made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.\n\nIf you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!\n\nTranscript Area\nJosh Hadley (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Eli Lipshatz, aka Lipi. He is the co-founder of Escala and MultiplyMii. And today, Lipi is going to be discussing the most effective strategies and intricate details for scaling e-comme","duration":"PT1H10M37S","genre":["Entrepreneurship"],"name":"SOP Freedom: How to Grow Your Business Without Being Chained to It with Eli Lipshatz","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-08-13","url":"https://podcasts.apple.com/us/podcast/sop-freedom-how-to-grow-your-business-without-being/id1649249379?i=1000665146614","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/00/06/42/000642ff-3022-2c35-b57c-46d8bffcb07c/mza_14005079585996082839.jpg/1200x1200bf.webp"}]}},"url":"https://podcasts.apple.com/us/podcast/ecomm-breakthrough/id1649249379"}}]</script> </div> </body> </html>

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