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Read top tips from writers at all stages of the publishing process"><meta data-preact-helmet property="og:description" content="Nothing sells books like a great Substack. Read top tips from writers at all stages of the publishing process"><meta data-preact-helmet name="twitter:description" content="Nothing sells books like a great Substack. Read top tips from writers at all stages of the publishing process"><meta data-preact-helmet property="og:image" content="https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F402810c5-f4e2-48fc-acf1-bbaba9b4d858_2096x2096.png"><meta data-preact-helmet name="twitter:image" content="https://substackcdn.com/image/fetch/f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fon.substack.com%2Fapi%2Fv1%2Fpost_preview%2F100441299%2Ftwitter.jpg%3Fversion%3D4"><meta data-preact-helmet name="twitter:card" content="summary_large_image"> <link rel="canonical" href="https://on.substack.com/p/how-to-promote-your-book-on-substack" /> <link rel="shortcut icon" 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pencraft pc-reset"/></picture></div><div class="pencraft pc-display-flex pc-gap-12 pc-padding-12 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-2 pc-minWidth-0 flexGrow-tjePuI pc-reset"><div class="pencraft pc-display-flex pc-gap-8 pc-paddingBottom-4 pc-alignItems-center pc-reset"><div draggable="false" class="pencraft pc-display-flex pc-position-relative pc-reset"><div style="width:18px;height:18px;" class="pencraft pc-display-flex pc-reset bg-white-ZBV5av pc-borderRadius-xs overflow-hidden-WdpwT6 sizing-border-box-DggLA4"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png"/><img src="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png" sizes="100vw" alt="On Substack" width="36" height="36" style="width:18px;height:18px;" draggable="false" class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset"/></picture></div></div><div class="pencraft flexGrow-tjePuI pc-reset ellipsis-Jb8om8 color-vibrance-secondary-k5eqjt line-height-20-t4M0El font-text-qe4AeH size-13-hZTUKr weight-regular-mUq6Gb nowrap-QngyoB reset-IxiVJZ">On Substack</div></div><div class="pencraft pc-reset color-vibrance-primary-KHCdqV line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 weight-medium-fw81nC clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">How to promote your book on Substack</div></div></div></div></a><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-reset"><div 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Read top tips from writers at all stages of the publishing process </h3><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingBottom-16 pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-16 pc-paddingBottom-16 pc-reset"><div class="pencraft pc-display-flex pc-gap-12 pc-alignItems-center pc-reset byline-wrapper"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><div class="pencraft pc-display-flex pc-gap-4 pc-reset"><div class="pencraft pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA">Feb 07, 2023</div></div></div></div></div><div class="pencraft pc-display-flex pc-gap-16 pc-paddingTop-16 pc-paddingBottom-16 pc-justifyContent-space-between pc-alignItems-center flexGrow-tjePuI pc-reset border-top-detail-themed-k9TZAY border-bottom-detail-themed-Ua9186 post-ufi"><div class="pencraft pc-display-flex 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https://substackcdn.com/image/fetch/w_1456,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F402810c5-f4e2-48fc-acf1-bbaba9b4d858_2096x2096.png 1456w, https://substackcdn.com/image/fetch/w_1560,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F402810c5-f4e2-48fc-acf1-bbaba9b4d858_2096x2096.png 1560w" width="520" draggable="false" class="img-OACg1c postImage-L4FlO9 vibrantPostImage-TTXyOq pencraft pc-reset"/></picture></div><div class="pencraft pc-display-flex pc-gap-12 pc-padding-12 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-2 pc-minWidth-0 flexGrow-tjePuI pc-reset"><div class="pencraft pc-display-flex pc-gap-8 pc-paddingBottom-4 pc-alignItems-center pc-reset"><div draggable="false" class="pencraft pc-display-flex pc-position-relative pc-reset"><div style="width:18px;height:18px;" class="pencraft pc-display-flex pc-reset bg-white-ZBV5av pc-borderRadius-xs overflow-hidden-WdpwT6 sizing-border-box-DggLA4"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png"/><img src="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png" sizes="100vw" alt="On Substack" width="36" height="36" style="width:18px;height:18px;" draggable="false" class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset"/></picture></div></div><div class="pencraft flexGrow-tjePuI pc-reset ellipsis-Jb8om8 color-vibrance-secondary-k5eqjt line-height-20-t4M0El font-text-qe4AeH 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srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png" width="1456" height="1048" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/ad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1048,"width":1456,"resizeWidth":null,"bytes":1193611,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":false,"topImage":true,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png","isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 1456w" sizes="100vw" fetchpriority="high"/></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><div class="pencraft pc-reset icon-container restack-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-refresh-cw"><path d="M3 12a9 9 0 0 1 9-9 9.75 9.75 0 0 1 6.74 2.74L21 8"></path><path d="M21 3v5h-5"></path><path d="M21 12a9 9 0 0 1-9 9 9.75 9.75 0 0 1-6.74-2.74L3 16"></path><path d="M8 16H3v5"></path></svg></div><div class="pencraft pc-reset icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></div></div></a></figure></div><p>For many authors, Substack is the most efficient and powerful way to promote their upcoming and published books. There’s nothing that drives sales like email—it’s a direct line of connection to your most passionate supporters. </p><p>For new and unpublished authors, Substack can also be the best tool for building your profile while your book is out on submission to agents and editors. </p><p>Here, new and seasoned authors with published books or deals share their top tips on how Substack can be used for the promotional leg of any publishing journey—from landing a book deal to promotions. </p><h3 class="header-anchor-post"><strong>Create a space for your book’s readers</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§create-a-space-for-your-books-readers" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/100441299/create-a-space-for-your-books-readers" class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p><span>As the release date for writer </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/28490494-thao-thai?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Thao Thai","id":28490494,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9393813d-f3ba-48d6-9fb0-c830a3fea9ba_2092x2790.jpeg","uuid":"cfb810c1-3e4a-423a-8de4-e61f1e27b70b"}" data-component-name="MentionUser" class="mention-pnpTE1">Thao Thai</a></div><span>’s debut novel, </span><strong><a href="https://bookshop.org/p/books/banyan-moon/18908695" rel>Banyan Moon</a></strong><span> (HarperCollins, June 2023), approaches, she wanted to find a way to connect more directly with her readers.</span></p><p><span>“[Subscribers] were so graciously excited to learn more about the book. But it was important to me that my newsletter also offer content apart from preorder links, to provide as much value to readers as possible,” she says. “When I started </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/thaothai" target="_blank" rel="noopener" data-attrs="{"name":"Wallflower Chats","id":1020020,"type":"pub","url":"https://open.substack.com/pub/thaothai?utm_source=mentions","uuid":"b7d27491-3eb4-40b9-b7d3-25752b412547"}" data-component-name="MentionPub" class="mention-pnpTE1">Wallflower Chats</a></div><span>, I began with the idea of the space I hoped to build: one founded on curiosity, empathy, and real warmth. It’s been a natural fit between the topics I chose to explore in my newsletter (motherhood, gender, cultural inheritance) and the very same topics within my book. I approach each post with a sense of joy and genuine interest, and I hope that comes through with readers, who can expect the same from Banyan Moon.”</span></p><p><span>Debut novelist </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/859802-josh-riedel?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Josh Riedel","id":859802,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/76a79091-b5fb-4e1c-95e7-74a60ba928d0_2670x2002.jpeg","uuid":"2aff7c72-5040-4ad9-a1eb-6a0d89faf909"}" data-component-name="MentionUser" class="mention-pnpTE1">Josh Riedel</a></div><span> also started his Substack </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/joshriedel" target="_blank" rel="noopener" data-attrs="{"name":"Early Days","id":827130,"type":"pub","url":"https://open.substack.com/pub/joshriedel?utm_source=mentions","uuid":"1e8c4f57-0b74-4387-86eb-0fa96ebb6284"}" data-component-name="MentionPub" class="mention-pnpTE1">Early Days</a></div><span> to coincide with his new book </span><strong><a href="https://bookshop.org/p/books/please-report-your-bug-here-josh-riedel/18396148?ean=9781250813794" rel>Please Report Your Bug Here</a></strong><span>’s (Holt, January 2023) release. </span></p><p>“A lot of writers I know send out a big email to everyone they know in the weeks before their book comes out,” Josh says. “The point of this email is to make sure people know about the book and buy a copy if they think it sounds interesting. I started Early Days a week or so before sending out that big email and included a link to the newsletter asking people to subscribe if they wanted to keep hearing from me. So as far as timing goes, that’s one very practical reason. </p><p>“But the bigger reason is that I wanted a new, more intimate space where I could talk to people about my book. Before Substack, I primarily used Twitter and Instagram, and I found myself wanting to break through the restrictions those platforms impose. In other words, I wanted a space where I could talk directly to potential readers of my book outside of the noise of an algorithmic content stream. Over the years I’ve become less confident that the people who might be interested in what I have to say are actually seeing it. When I write a newsletter, I know people will receive it in their inbox. I can’t say the same about a tweet or an Instagram post or Story.”</p><blockquote><p><em><strong>I wanted a space where I could talk directly to potential readers of my book outside of the noise of an algorithmic content stream.</strong></em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png" width="1200" height="76" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/cb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":76,"width":1200,"resizeWidth":null,"bytes":8707,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png","isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><p><span>In some cases, editors and publishers will get in touch with authors after discovering their writing on Substack. </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/18233894-sam-delaney?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Sam Delaney","id":18233894,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/44812842-9e87-4220-963c-aaf861c931e4_839x960.jpeg","uuid":"42caa8f7-e1e1-4598-95bb-84c88effe353"}" data-component-name="MentionUser" class="mention-pnpTE1">Sam Delaney</a></div><span>, who writes </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/samdelaney" target="_blank" rel="noopener" data-attrs="{"name":"The Reset by Sam Delaney","id":225904,"type":"pub","url":"https://open.substack.com/pub/samdelaney?utm_source=mentions","uuid":"c6c65de9-fc55-47c5-aea7-b10cf6c9108c"}" data-component-name="MentionPub" class="mention-pnpTE1">The Reset by Sam Delaney</a></div><span>, </span><a href="https://on.substack.com/p/shoutout-17/comment/12444773" rel>told us he was approached by Little Brown</a><span>, and his book </span><strong><a href="https://www.amazon.co.uk/Sort-Your-Head-Out-bollocks/dp/1408717085" rel>Sort Your Head Out</a></strong><span> is due out next week.</span></p><h3 class="header-anchor-post"><strong>Share your writing process</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§share-your-writing-process" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/100441299/share-your-writing-process" class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p><span>“I use Substack to talk about the process of writing, and what’s been difficult or surprised me along the way. Writing is a mysterious process, so it’s been good to lift the lid on that,” says </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/279498-lucy-webster?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Lucy Webster","id":279498,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/5b65cdc4-470e-4cc0-8d51-d516b50d9a4d_600x600.jpeg","uuid":"7ef461cb-7827-43ed-8d0d-fad5e1e83202"}" data-component-name="MentionUser" class="mention-pnpTE1">Lucy Webster</a></div><span>. Lucy’s debut nonfiction book on disability and womanhood, </span><strong><a href="https://uk.bookshop.org/books/the-view-from-down-here-a-memoir-of-disability-and-womanhood/9780241612767" rel>The View From Down Here</a></strong><span> (DK, September 2023 release), is in the writing stage. Lucy shared </span><a href="https://lucywebster.substack.com/p/one-sentence-at-a-time" rel>a post with her subscribers</a><span> to her Substack of the same name about how difficult she was finding the work of penning a chapter on motherhood. “One of the best responses I had was to that piece, on why I chose to do it despite it being hard. A lot of people say they enjoy how I write so they are looking forward to the book.”</span></p><blockquote><p><em><strong>Read more: </strong><a href="https://lucywebster.substack.com/p/one-sentence-at-a-time" rel>One sentence at a time</a></em></p></blockquote><p><span>When </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/13298-andrew-janjigian?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Andrew Janjigian","id":13298,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/ee99ee01-3d48-4bd0-a4ae-7c8472f43e0b_1000x1000.png","uuid":"a85e400e-6233-49c2-8ac9-7ab3f4ce7ad5"}" data-component-name="MentionUser" class="mention-pnpTE1">Andrew Janjigian</a></div><span> </span><a href="https://newsletter.wordloaf.org/i/91722601/breaducation" rel>announced his forthcoming book </a><strong><a href="https://newsletter.wordloaf.org/i/91722601/breaducation" rel>Breaducation</a></strong><span> on his Substack, </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/wordloaf" target="_blank" rel="noopener" data-attrs="{"name":"Wordloaf","id":31781,"type":"pub","url":"https://open.substack.com/pub/wordloaf?utm_source=mentions","uuid":"4bfcc3de-ff0b-4311-8a23-10ffc88b3e26"}" data-component-name="MentionPub" class="mention-pnpTE1">Wordloaf</a></div><span>, he said the newsletter would be a “scratchpad and laboratory” for writing the book. “My plan is to use the newsletter to “workshop” some of the recipes, essays, and photographs it will contain,” Andrew says, adding that the book wouldn’t exist without its incubation period on Substack.</span></p><p>“I wouldn’t have landed a book deal without the audience for my work that I was able to grow within my Substack newsletter. And—equally importantly—the faith in my own voice that writing for Wordloaf week-in, week-out allowed me to generate. I’ve been kicking around the idea of a bread book for a long time, but only after years of writing about bread on the newsletter did I come to see that it was something that might be of real value to others.”</p><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/7812683-mark-diacono?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Mark Diacono","id":7812683,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9a77b8eb-a645-40fa-94e1-04441eefb437_256x192.png","uuid":"9f6ba548-c872-4fa8-b6ef-fa5263d0ff37"}" data-component-name="MentionUser" class="mention-pnpTE1">Mark Diacono</a></div><span> has a whole section on his Substack </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/markdiacono" target="_blank" rel="noopener" data-attrs="{"name":"Mark Diacono's Imperfect Umbrella","id":834786,"type":"pub","url":"https://open.substack.com/pub/markdiacono?utm_source=mentions","uuid":"2d2a6508-cddc-4b62-8687-3bf5da9c5cf5"}" data-component-name="MentionPub" class="mention-pnpTE1">Mark Diacono's Imperfect Umbrella</a></div><span> dedicated to sharing his writing process while he works on his 13th book. His posts on </span><a href="https://markdiacono.substack.com/p/perfect-conditions-procrastination" rel>procrastination</a><span> and an </span><a href="https://markdiacono.substack.com/p/a-word-with-a-book-designer" rel>interview with a book designer</a><span> are a couple of examples. Biographer Ruth Franklin </span><a href="https://on.substack.com/p/shoutout-17/comment/12444512" rel>shares outtakes from her research</a><span> on historical figures.</span></p><h3 class="header-anchor-post"><strong>Take readers on your publishing journey</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§take-readers-on-your-publishing-journey" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/100441299/take-readers-on-your-publishing-journey" class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/2270440-valorie-clark?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Valorie Clark","id":2270440,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/f4b353ea-ed6f-48b9-b280-cc28950ac223_1122x1125.jpeg","uuid":"b501d1a3-04b8-4f65-a251-29bbd2a709e6"}" data-component-name="MentionUser" class="mention-pnpTE1">Valorie Clark</a></div><span> </span><a href="https://unrulyfigures.substack.com/p/an-announcement" rel>was scouted by an editor</a><span> through her Substack, </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/unrulyfigures" target="_blank" rel="noopener" data-attrs="{"name":"Unruly Figures","id":460539,"type":"pub","url":"https://open.substack.com/pub/unrulyfigures?utm_source=mentions","uuid":"be82b611-dd52-4733-bf47-7665b3b4104c"}" data-component-name="MentionPub" class="mention-pnpTE1">Unruly Figures</a></div><span>. Her new book of the same name will be published in early 2024 by PA Press. Along with her newsletter’s regular posts, Valorie gives readers </span><a href="https://unrulyfigures.substack.com/p/an-unruly-figures-the-book-update" rel>updates on the book</a><span>, reminding them of the journey they’ve been on together so far and where the manuscript is in the publishing process. She says readers were “emailing me back saying: </span><em>This is great, so excited for you!</em></p><p>“Throughout the whole saga, people have been really interested in the actual process of writing and publishing a book, so I get a lot of questions. Those update posts were born out of trying to answer them.” Valorie says she will continue to bring readers along for the ride: “I’m planning another behind-the-scenes peek as my next deadline looms, as well as doing an ask-me-anything in the near future. I think there’s a ton of information out there about how to publish fiction, but there’s less about how nonfiction books come to be. Yet the process is very different! So I want to answer people’s questions as much as I can.”</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png" width="378" height="543.3230769230769" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1308,"width":910,"resizeWidth":378,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 1456w" sizes="100vw" loading="lazy"/></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><div class="pencraft pc-reset icon-container restack-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-refresh-cw"><path d="M3 12a9 9 0 0 1 9-9 9.75 9.75 0 0 1 6.74 2.74L21 8"></path><path d="M21 3v5h-5"></path><path d="M21 12a9 9 0 0 1-9 9 9.75 9.75 0 0 1-6.74-2.74L3 16"></path><path d="M8 16H3v5"></path></svg></div><div class="pencraft pc-reset icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></div></div></a><figcaption class="image-caption"><span>Book design by </span><a href="https://www.instagram.com/ploy.siripant/?hl=en" rel>Ploy Siripant</a><span> via Wallflower Chats </span></figcaption></figure></div><p><span>Thao Thai promoted her debut novel in a post showcasing its new </span><a href="https://thaothai.substack.com/p/banyan-moon-has-a-cover" rel>cover art</a><span>. While she can’t know how much that impacted preorders, she heard from readers that it did.</span></p><p>“It was a wonderful moment where I was able to share directly with readers about the cover journey, which is different for every author and remains obscure to many outside the publishing world. There’s such power in having a long-form space to communicate with the readers interested in your book. It’s special and sacred to me as an author. In the near future, I plan to publish chapter excerpts, AMAs about the writing life, and bonus content about the characters and inspiration for the book.”</p><p>There are plenty of examples from other authors taking readers deeper into the world of traditional publishing. </p><ul><li><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/859802-josh-riedel?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Josh Riedel","id":859802,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/76a79091-b5fb-4e1c-95e7-74a60ba928d0_2670x2002.jpeg","uuid":"fe15f910-773c-484b-bb15-31a75c257ecf"}" data-component-name="MentionUser" class="mention-pnpTE1">Josh Riedel</a></div><span> posted </span><a href="https://joshriedel.substack.com/p/the-voice-of-the-audiobook" rel>an excerpt of the audio recording for his novel and an exclusive interview with the voice actor</a><span>. </span></p></li><li><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/64888893-tim-lott?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Tim Lott","id":64888893,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/915631cb-043f-469e-b699-d06a3aa33f78_1152x1612.jpeg","uuid":"2e6554c5-97fb-428b-bf68-390ed2d713a5"}" data-component-name="MentionUser" class="mention-pnpTE1">Tim Lott</a></div><span> recently </span><a href="https://timlott.substack.com/p/call-my-agent-recording" rel>interviewed his literary agent, Clare Alexander</a><span>, live for paying subscribers. </span></p></li><li><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/1257598-sara-petersen?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Sara Petersen","id":1257598,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/113b4064-19ad-469a-acc9-5badd48d2836_3000x3750.jpeg","uuid":"4009be83-d366-405f-9d65-23668e6c7109"}" data-component-name="MentionUser" class="mention-pnpTE1">Sara Petersen</a></div><span> </span><a href="https://sarapetersen.substack.com/p/inside-the-momfluenced-cover-design" rel>discussed the cover design process with her readers</a><span>.</span></p></li><li><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/1261823-virginia-sole-smith?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Virginia Sole-Smith","id":1261823,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/a52100fa-9a08-434c-971f-f3e5a60b4ed4_4329x3532.jpeg","uuid":"13806b3d-f5a0-4d8a-a0d4-807f67ef5f42"}" data-component-name="MentionUser" class="mention-pnpTE1">Virginia Sole-Smith</a></div><span> did a </span><a href="https://virginiasolesmith.substack.com/p/fat-talk-cover-reveal" rel>cover reveal for her subscribers</a><span>.</span></p></li><li><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/10781285-katherine-may?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Katherine May","id":10781285,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/c21c88be-3542-4fdb-b550-831b1a3d5f17_512x512.jpeg","uuid":"a40d4c97-85e7-4fe2-904f-1b0110ff8d50"}" data-component-name="MentionUser" class="mention-pnpTE1">Katherine May</a></div><span> posted</span><a href="https://katherinemay.substack.com/p/a-timeline-of-enchantment" rel> a timeline to her subscribers</a><span> of how her latest book is making its way into the world.</span></p></li></ul><h3 class="header-anchor-post"><strong>Get creative in how you market the book</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§get-creative-in-how-you-market-the-book" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/100441299/get-creative-in-how-you-market-the-book" class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p><span>After hinting to subscribers of </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/dougald" target="_blank" rel="noopener" data-attrs="{"name":"Writing Home","id":353145,"type":"pub","url":"https://open.substack.com/pub/dougald?utm_source=mentions","uuid":"ace625d8-cedb-415d-8cfe-ac5ec231e7d6"}" data-component-name="MentionPub" class="mention-pnpTE1">Writing Home</a></div><span> about his new book, </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/1997022-dougald-hine?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Dougald Hine","id":1997022,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/93140e90-952d-40cb-9962-5767d492d56f_2704x2704.jpeg","uuid":"bd3002ab-2dc1-4e3d-b49b-03fb13e4bd1a"}" data-component-name="MentionUser" class="mention-pnpTE1">Dougald Hine</a></div><span> </span><a href="https://dougald.substack.com/p/about-this-book-ive-written" rel>posted an announcement</a><span> telling the story of all the things the book was nearly called before he finally found the right title: </span><strong><a href="https://bookshop.org/p/books/at-work-in-the-ruins-finding-our-place-in-the-time-of-science-climate-change-pandemics-and-all-the-other-emergencies-dougald-hine/18834340?ean=9781645021841" rel>At Work in the Ruins</a></strong><span> (published February 9 by Chelsea Green). The post included details of how to preorder copies and Dougald’s U.K. book tour schedule. </span></p><p>“When you write to tell your readers about your book, treat this as the same kind of work as writing the book itself. Don’t feel like you’re meant to switch into another gear and produce marketing copy,” Dougald advises other writers. “Apply the same creativity and conviction and care that you did to writing the opening of the first chapter, and let your words sing.” He also plans to show readers an opening passage of the book that was cut in the final edit and pinpoint other books that were published as he was writing that made his possible. </p><blockquote><p><em><strong>Read more:</strong><span> </span><a href="https://dougald.substack.com/p/about-this-book-ive-written" rel>About this book I’ve written</a></em></p></blockquote><p>For writers worried about mixing marketing their book with regular content, Thao says it can be useful to consider your intentions: “I think the investment has to be authentic. Readers are savvy and can tell when you’re posting something to check off a marketing quota versus when you’re writing about a topic out of genuine enthusiasm. That relationship between a writer and a reader—whether it’s in a book or a newsletter post—is a sacred one.”</p><p>Here are more examples of how writers on Substack are marketing their books:</p><ul><li><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/26699127-gabrielle-blair?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Gabrielle Blair","id":26699127,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/b50335f6-a48c-48b5-828c-90c70f021f94_3024x4032.jpeg","uuid":"7f21e4f0-e176-4c93-a0ac-3724d3d78e91"}" data-component-name="MentionUser" class="mention-pnpTE1">Gabrielle Blair</a></div><span> </span><a href="https://designmom.substack.com/p/book-tour-announcement-plus-lots" rel>shared ways readers can support her book</a><span> in her announcement post and </span><a href="https://gabrielleblair.substack.com/welcome" rel>created a separate book launch</a><span> publication.</span></p></li><li><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/10738785-amy-odell?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Amy Odell","id":10738785,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/03670d19-16b9-4942-a5d1-81ba6879c001_974x1124.png","uuid":"d1ff9291-65e0-4456-9e42-b23e76be506c"}" data-component-name="MentionUser" class="mention-pnpTE1">Amy Odell</a></div><span> offers </span><a href="https://amyodell.substack.com/" rel>short teasers and excerpts from her new book, ANNA</a><span>, to subscribers of her Substack, </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/amyodell" target="_blank" rel="noopener" data-attrs="{"name":"Back Row","id":351228,"type":"pub","url":"https://open.substack.com/pub/amyodell?utm_source=mentions","uuid":"470fddda-d68f-48e0-bf7a-61b93dbe9363"}" data-component-name="MentionPub" class="mention-pnpTE1">Back Row</a></div><span>.</span></p></li><li><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/4883754-adam-roberts?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Adam Roberts","id":4883754,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2f118826-cb14-4a3b-a06c-1d298cbf0cd0_1400x1400.jpeg","uuid":"9d0b96c8-25d0-4b0b-961b-10b0490fa8b8"}" data-component-name="MentionUser" class="mention-pnpTE1">Adam Roberts</a></div><span> </span><a href="https://amateurgourmet.substack.com/p/win-both-of-my-books" rel>created competitions and giveaways</a><span> for subscribers to receive copies of his cookbooks.</span></p></li><li><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/22897832-victoria-klein-vk?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Victoria Klein (VK)","id":22897832,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/aafc18ce-2949-40b4-8ddb-5d196c12cdf6_1980x1980.jpeg","uuid":"6b773b07-c78c-4ed9-8801-86125c830ba6"}" data-component-name="MentionUser" class="mention-pnpTE1">Victoria Klein (VK)</a></div><span> has a </span><a href="https://victoriaklein.substack.com/p/books-by-vk" rel>dedicated books section</a><span> on her Substack that appears on her homepage.</span></p></li></ul><h3 class="header-anchor-post"><strong>Serialize your next book on Substack</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§serialize-your-next-book-on-substack" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/100441299/serialize-your-next-book-on-substack" class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/2324682-dan-dalton?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Dan Dalton","id":2324682,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/06822754-90a2-4595-b397-c02086159124_355x355.jpeg","uuid":"672941db-46be-43e9-86c8-2354b56214a9"}" data-component-name="MentionUser" class="mention-pnpTE1">Dan Dalton</a></div><span>’s first novel, </span><a href="https://uk.bookshop.org/books/johnny-ruin/9781783527885" rel>Johnny Ruin</a><span>, was published with Unbound in 2019. But traditional publishing, including receiving many rejections and the slowness of going from deal to release, left Dan “burned-out and bummed-out.”</span></p><p>“I didn’t write for years afterwards,” he says. “I left London, survived an apocalypse, got married, and had a son. Sometimes you just need four to five years off.” </p><p><span>Dan landed on a new idea but couldn’t wait the years required to see it published via traditional routes. He says, “If I wait any longer, I might be 45 before I publish new work. So I thought, </span><em>Why not publish it as I write it?</em><span> Why not let people read it now? Let them decide if it’s worth reading. Let them see it develop. I set up a Substack and got writing. This was mid-November 2022. Chapter one went out January 1, 2023.”</span></p><p><span>Plenty of other authors have experimented with serializing their work on Substack, from </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/2098110-bill-mckibben?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Bill McKibben","id":2098110,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9b411f6d-27ce-425d-842d-40ff6720d1d4_2000x3000.jpeg","uuid":"9aab089f-9b84-4049-999c-ec26f70d8ba8"}" data-component-name="MentionUser" class="mention-pnpTE1">Bill McKibben</a></div><span>’s </span><a href="https://billmckibben.substack.com/s/the-other-cheek" rel>The Other Cheek</a><span> to </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/42418685-salman-rushdie?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Salman Rushdie","id":42418685,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/855e9ad0-6489-47fe-afc6-79f01efe7a5a_6720x4480.jpeg","uuid":"c192ed05-57c0-4dd6-86bc-001bf18454f8"}" data-component-name="MentionUser" class="mention-pnpTE1">Salman Rushdie</a></div><span>’s </span><a href="https://salmanrushdie.substack.com/" rel>Sea of Stories</a><span>. </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/6628468-steven-sinofsky?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Steven Sinofsky","id":6628468,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/b120a6c2-0923-48a0-89b9-96203a768968_400x401.png","uuid":"cd88769c-e52c-4cec-b511-fd07c124d2c8"}" data-component-name="MentionUser" class="mention-pnpTE1">Steven Sinofsky</a></div><span>, who writes </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/hardcoresoftware" target="_blank" rel="noopener" data-attrs="{"name":"Hardcore Software by Steven Sinofsky","id":82387,"type":"pub","url":"https://open.substack.com/pub/hardcoresoftware?utm_source=mentions","uuid":"0ec774cb-fd05-4419-879d-1e76981c8897"}" data-component-name="MentionPub" class="mention-pnpTE1">Hardcore Software by Steven Sinofsky</a></div><span>, recently </span><a href="https://hardcoresoftware.learningbyshipping.com/p/200-writing-serializing-a-book-on-substack?r=2r3&utm_medium=ios&utm_campaign=post" rel>described his decision to move from traditional publishing to sharing his new work in serialized form on Substack</a><span>. He wrote:</span></p><blockquote><p>Assuming you have a book contract (more on that below), the most consistently shared downside with the book publishing process is just how long it takes. Books have publishing seasons, so you don’t just publish when you’re done. There are many steps that often seem rather mechanical but take very long. By and large, there is a good deal of hurry up and wait. For software people, publishing a book is the ultimate waterfall process, where the incremental gains after the words are written seem rather minimal. </p><p><em><strong>Read more:</strong><span> </span><a href="https://hardcoresoftware.learningbyshipping.com/p/200-writing-serializing-a-book-on-substack" rel>Writing (Serializing) a Book on Substack</a></em></p></blockquote><p><span>For Dan, the response from readers of </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/inpieces" target="_blank" rel="noopener" data-attrs="{"name":"portrait of a body (in pieces)","id":1196048,"type":"pub","url":"https://open.substack.com/pub/inpieces?utm_source=mentions","uuid":"0e64e56c-2b79-4624-ae1e-06f1d1db8274"}" data-component-name="MentionPub" class="mention-pnpTE1">portrait of a body (in pieces)</a></div><span> has been positive:</span></p><p>“My short-term goal was 100 subscribers before the first chapter went out, which I reached, so everything after that has been a bonus. This project is about getting me writing again. I want to have a finished manuscript by the end of 2023. My readers are keeping me honest on that.”</p><p>But, as with all works in progress, it requires rising above self-doubt. For Dan, it’s never going to be easy:</p><p>“Creative work of any kind involves risk. Creativity is risk. You can’t do creative work and play it safe. That’s the whole game. Writing is a risk. Traditional publishing is a risk. Serializing your novel on Substack, same deal. Your work might suck. You might not find a publisher. You might not find an audience. Either way, there’s risk involved. It’s all a gamble. It all takes guts. You have to be prepared to fail. Which makes publishing of any kind a mix of bravery and madness. So take as many risks as you can handle. Swing big, aim high, and forget the rules. If taking a risk for you means traditional publishing, then great. Go for it. Work hard and keep going. If risk means baring your soul to a single subscriber and never making a penny—perfect. Godspeed. Punch a hole in their inbox.”</p><h3 class="header-anchor-post"><strong>Top tips for book authors on Substack</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§top-tips-for-book-authors-on-substack" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/100441299/top-tips-for-book-authors-on-substack" class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><div class="pullquote"><p><span>“Don’t be shy about self-promotion. Media publishing relies on putting yourself out there. It can be a bit cringe. But you can find it cringe and do it anyway.” — </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/279498-lucy-webster?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Lucy Webster","id":279498,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/5b65cdc4-470e-4cc0-8d51-d516b50d9a4d_600x600.jpeg","uuid":"61099a0a-0459-4e96-8199-1a0453cb2143"}" data-component-name="MentionUser" class="mention-pnpTE1">Lucy Webster</a></div><span>, whose Substack is </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/lucywebster" target="_blank" rel="noopener" data-attrs="{"name":"The View From Down Here","id":323395,"type":"pub","url":"https://open.substack.com/pub/lucywebster?utm_source=mentions","uuid":"aa5a929a-2b98-4772-87f4-701e89192ed5"}" data-component-name="MentionPub" class="mention-pnpTE1">The View From Down Here</a></div><span>. Lucy’s book </span><strong><a href="https://uk.bookshop.org/books/the-view-from-down-here-a-memoir-of-disability-and-womanhood/9780241612767" rel>The View From Down Here</a></strong><span> will be published with DK in September 2023.</span></p></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/dd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png","isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><div class="pullquote"><p><span>“Don’t write something just to ‘get your name out there.’ Write something because it matters. Write something because you think it will speak to another person in a meaningful way. Every time someone opens and engages with our newsletters, it’s a gift of their time, and one writers can’t take for granted.” — </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/28490494-thao-thai?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Thao Thai","id":28490494,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9393813d-f3ba-48d6-9fb0-c830a3fea9ba_2092x2790.jpeg","uuid":"5d90d2ea-f4ff-4d14-aeb8-6cf17284e556"}" data-component-name="MentionUser" class="mention-pnpTE1">Thao Thai</a></div><span>, who writes </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/thaothai" target="_blank" rel="noopener" data-attrs="{"name":"Wallflower Chats","id":1020020,"type":"pub","url":"https://open.substack.com/pub/thaothai?utm_source=mentions","uuid":"05dea144-81a2-4240-b8b9-e3c7f083b29d"}" data-component-name="MentionPub" class="mention-pnpTE1">Wallflower Chats</a></div><span>. Thao’s book </span><strong><a href="https://bookshop.org/p/books/banyan-moon/18908695?ean=9780063267107" rel>Banyan Moon</a></strong><span> will be published in June 2023 by HarperCollins.</span></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png","isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div></div><div class="pullquote"><p><span>“Books don’t come from fairy realms, and neither does good writing. Everyone has to practice and work at it and fail a lot. I know that overnight success is the dream and that my story sort of even sounds like that, but Unruly Figures was not my first project that I thought deserved to be a book. It was my 23rd or something. So write a lot, publish as much as you can, and try not to be discouraged when things flop. Most things flop—you’re in good company, really.” — </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/2270440-valorie-clark?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Valorie Clark","id":2270440,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/f4b353ea-ed6f-48b9-b280-cc28950ac223_1122x1125.jpeg","uuid":"1f34a458-94ed-42a7-8587-0e7bd107f72d"}" data-component-name="MentionUser" class="mention-pnpTE1">Valorie Clark</a></div><span>who writes the newsletter </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/unrulyfigures" target="_blank" rel="noopener" data-attrs="{"name":"Unruly Figures","id":460539,"type":"pub","url":"https://open.substack.com/pub/unrulyfigures?utm_source=mentions","uuid":"d71f551d-5db3-4b18-bbc6-5a2ef9c3175a"}" data-component-name="MentionPub" class="mention-pnpTE1">Unruly Figures</a></div><span>. Her book </span><strong>Unruly Figures</strong><span> is due out in early 2024.</span></p></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png","isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><div class="pullquote"><p><span>“Read a lot, and write what you want without thinking too hard about whether it will sell.” — </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/859802-josh-riedel?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Josh Riedel","id":859802,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/76a79091-b5fb-4e1c-95e7-74a60ba928d0_2670x2002.jpeg","uuid":"9db57e9b-b454-49de-a95b-e2adb35236a7"}" data-component-name="MentionUser" class="mention-pnpTE1">Josh Riedel</a></div><span>, who writes </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/joshriedel" target="_blank" rel="noopener" data-attrs="{"name":"Early Days","id":827130,"type":"pub","url":"https://open.substack.com/pub/joshriedel?utm_source=mentions","uuid":"01958332-d6b7-4bbd-b399-615063f5bfce"}" data-component-name="MentionPub" class="mention-pnpTE1">Early Days</a></div><span>. Josh’s book </span><strong><a href="https://bookshop.org/p/books/please-report-your-bug-here-josh-riedel/18396148?ean=9781250813794" rel>Please Report Your Bug Here</a></strong><span> was published in January 2023 by Holt.</span></p></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png","isProcessing":false}" class="sizing-normal" alt title srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><div class="pullquote"><p><span>“Try to lean into your individual combination of passion, expertise, and voice without a goal in mind other than putting yourself out into the world. Only by letting it all hang out will you discover whether or not a book is worth pursuing.”— </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/13298-andrew-janjigian?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Andrew Janjigian","id":13298,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/ee99ee01-3d48-4bd0-a4ae-7c8472f43e0b_1000x1000.png","uuid":"d0d4b948-0d51-4263-86a4-290068efe9a7"}" data-component-name="MentionUser" class="mention-pnpTE1">Andrew Janjigian</a></div><span> who writes </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/wordloaf" target="_blank" rel="noopener" data-attrs="{"name":"Wordloaf","id":31781,"type":"pub","url":"https://open.substack.com/pub/wordloaf?utm_source=mentions","uuid":"68a3e0f1-3f62-4443-bd26-1349e205d6e4"}" data-component-name="MentionPub" class="mention-pnpTE1">Wordloaf</a></div><span>. Andrew’s book </span><strong>Breaducation</strong><span> will be published by Ten Speed Press in Fall 2025.</span></p></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png","isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><div class="pullquote"><p><span>“When you write to tell your readers about your book, treat this as the same kind of work as writing the book itself. Don’t feel like you’re meant to switch into another gear and produce marketing copy. Apply the same creativity and conviction and care that you did to writing the opening of the first chapter, and let your words sing.” — </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/1997022-dougald-hine?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Dougald Hine","id":1997022,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/93140e90-952d-40cb-9962-5767d492d56f_2704x2704.jpeg","uuid":"f6e40d2e-c3de-411d-8abd-3d192c50e250"}" data-component-name="MentionUser" class="mention-pnpTE1">Dougald Hine</a></div><span>, whose Substack is </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/dougald" target="_blank" rel="noopener" data-attrs="{"name":"Writing Home","id":353145,"type":"pub","url":"https://open.substack.com/pub/dougald?utm_source=mentions","uuid":"9ca6a58b-23e6-418e-ac59-f1b207f2d4e9"}" data-component-name="MentionPub" class="mention-pnpTE1">Writing Home</a></div><span>. Dougald’s book </span><strong><a href="https://bookshop.org/p/books/at-work-in-the-ruins-finding-our-place-in-the-time-of-science-climate-change-pandemics-and-all-the-other-emergencies-dougald-hine/18834340?ean=9781645021841" rel>At Work in the Ruins</a></strong><span> will be published in February 2023 by Chelsea Green.</span></p></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/beb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png","isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><div class="pullquote"><p><span>“You have to be prepared to fail. Which makes publishing of any kind a mix of bravery and madness. So take as many risks as you can handle. Swing big, aim high, and forget the rules.” — </span><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a href="https://open.substack.com/users/2324682-dan-dalton?utm_source=mentions" target="_blank" rel="noopener" data-attrs="{"name":"Dan Dalton","id":2324682,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/06822754-90a2-4595-b397-c02086159124_355x355.jpeg","uuid":"3160cdf7-60e3-4496-8251-4c048bc80b87"}" data-component-name="MentionUser" class="mention-pnpTE1">Dan Dalton</a></div><span>, who writes </span><div class="publicationHoverCardTarget-sPJ4jb"><a href="https://open.substack.com/pub/inpieces" target="_blank" rel="noopener" data-attrs="{"name":"portrait of a body (in pieces)","id":1196048,"type":"pub","url":"https://open.substack.com/pub/inpieces?utm_source=mentions","uuid":"76bc8de7-1b45-487d-a30d-bf2f45aa8f89"}" data-component-name="MentionPub" class="mention-pnpTE1">portrait of a body (in pieces)</a></div><span> on Substack. </span></p></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png" width="1200" height="76" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":76,"width":1200,"resizeWidth":null,"bytes":8707,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png","isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><p><em>Are you publishing a book and sharing the process with your Substack subscribers? Do you have an upcoming book you want to shout out? What ways have you been promoting your book that other writers should consider too? Share details in the comments!</em></p></div></div><div class="visibility-check"></div><div class="post-footer"><div class="pencraft pc-display-flex pc-gap-16 pc-paddingTop-16 pc-paddingBottom-16 pc-justifyContent-space-between pc-alignItems-center flexGrow-tjePuI pc-reset border-top-detail-themed-k9TZAY border-bottom-detail-themed-Ua9186 post-ufi"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><div class="like-button-container post-ufi-button style-button"><a role="button" aria-label="Like (474)" aria-pressed="false" class="post-ufi-button style-button has-label with-border"><svg role="img" style="height:20px;width:20px;" width="20" height="20" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><title></title><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 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src="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png" sizes="100vw" alt="On Substack" width="36" height="36" style="width:18px;height:18px;" draggable="false" class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset"/></picture></div></div><div class="pencraft flexGrow-tjePuI pc-reset ellipsis-Jb8om8 color-vibrance-secondary-k5eqjt line-height-20-t4M0El font-text-qe4AeH size-13-hZTUKr weight-regular-mUq6Gb nowrap-QngyoB reset-IxiVJZ">On Substack</div></div><div class="pencraft pc-reset color-vibrance-primary-KHCdqV line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 weight-medium-fw81nC clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">How to promote your book on Substack</div></div></div></div></a><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-reset"><div 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thanks\",\"cookie_settings\":\"\",\"show_restacks_below_posts\":true,\"holiday_gifting_post_header\":false,\"homepage_message_text\":\"\",\"homepage_message_link\":\"\",\"about_us_author_ids\":\"\",\"archived_section_ids\":\"\",\"column_section_ids\":\"\",\"event_section_ids\":\"\",\"podcasts_metadata\":\"\",\"video_section_ids\":\"\"},\"publicationUserSettings\":null,\"userSettings\":{\"user_id\":null,\"activity_likes_enabled\":true,\"hasDismissedSectionToNewsletterRename\":false,\"is_guest_post_enabled\":true,\"feed_web_nux_seen_at\":null,\"has_seen_select_to_restack_tooltip_nux\":false,\"invite_friends_nux_dismissed_at\":null,\"suggestions_feed_item_last_shown_at\":null,\"has_seen_select_to_restack_modal\":false,\"last_home_tab\":null,\"last_notification_alert_shown_at\":null,\"disable_reply_hiding\":false,\"newest_seen_chat_item_published_at\":null,\"explicitContentEnabled\":false,\"contactMatchingEnabled\":false,\"messageRequestLevel\":\"everyone\",\"liveStreamAcceptableInviteLevel\":\"everyone\",\"liveStreamAcceptableChatLevel\":\"everyone\",\"creditTokensTreatmentExposed\":false,\"appBadgeIncludesChat\":false,\"autoPlayVideo\":true,\"smart_delivery_enabled\":false,\"chatbotTermsLastAcceptedAt\":null,\"has_seen_notes_post_app_upsell\":false,\"substack_summer_nux_dismissed_at\":null,\"first_note_id\":null,\"show_concurrent_live_stream_viewers\":false,\"has_dismissed_fp_download_pdf_nux\":false},\"subscriberCountDetails\":\"millions of subscribers\",\"mux_env_key\":\"u42pci814i6011qg3segrcpp9\",\"sentry_environment\":\"production\",\"launchWelcomePage\":false,\"noIndex\":false,\"post\":{\"audience\":\"everyone\",\"audience_before_archived\":null,\"canonical_url\":\"https://on.substack.com/p/how-to-promote-your-book-on-substack\",\"default_comment_sort\":null,\"editor_v2\":false,\"exempt_from_archive_paywall\":false,\"free_unlock_required\":false,\"id\":100441299,\"podcast_art_url\":null,\"podcast_duration\":null,\"podcast_preview_upload_id\":null,\"podcast_upload_id\":null,\"podcast_url\":\"\",\"post_date\":\"2023-02-07T17:47:39.821Z\",\"updated_at\":\"2023-02-09T22:53:09.290Z\",\"publication_id\":1,\"search_engine_description\":null,\"search_engine_title\":null,\"section_id\":2474,\"should_send_free_preview\":false,\"show_guest_bios\":true,\"slug\":\"how-to-promote-your-book-on-substack\",\"social_title\":\"How to promote your book on Substack\",\"subtitle\":\"Nothing sells books like a great Substack. Read top tips from writers at all stages of the publishing process \",\"teaser_post_eligible\":true,\"title\":\"How to promote your book on Substack\",\"type\":\"newsletter\",\"video_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"is_metered\":false,\"restacks\":8,\"reactions\":{\"\u2764\":474},\"top_exclusions\":[],\"pins\":[],\"section_pins\":[],\"previous_post_slug\":\"shoutout-17\",\"next_post_slug\":\"substack-seo-guide\",\"cover_image\":\"https://substack-post-media.s3.amazonaws.com/public/images/402810c5-f4e2-48fc-acf1-bbaba9b4d858_2096x2096.png\",\"cover_image_is_square\":true,\"cover_image_is_explicit\":false,\"videoUpload\":null,\"podcastFields\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"Nothing sells books like a great Substack. Read top tips from writers at all stages of the publishing process\",\"body_html\":\"<div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-img\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png\\\" width=\\\"1456\\\" height=\\\"1048\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/ad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1048,"width":1456,"resizeWidth":null,"bytes":1193611,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":false,"topImage":true,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png","isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad773ed6-9716-4de2-b703-e254c1453e3c_2912x2096.png 1456w\\\" sizes=\\\"100vw\\\" fetchpriority=\\\"high\\\"></picture><div class=\\\"image-link-expand\\\"><div class=\\\"pencraft pc-display-flex pc-gap-8 pc-reset\\\"><div class=\\\"pencraft pc-reset icon-container restack-image\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-refresh-cw\\\"><path d=\\\"M3 12a9 9 0 0 1 9-9 9.75 9.75 0 0 1 6.74 2.74L21 8\\\"></path><path d=\\\"M21 3v5h-5\\\"></path><path d=\\\"M21 12a9 9 0 0 1-9 9 9.75 9.75 0 0 1-6.74-2.74L3 16\\\"></path><path d=\\\"M8 16H3v5\\\"></path></svg></div><div class=\\\"pencraft pc-reset icon-container view-image\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></div></div></a></figure></div><p>For many authors, Substack is the most efficient and powerful way to promote their upcoming and published books. There\u2019s nothing that drives sales like email\u2014it\u2019s a direct line of connection to your most passionate supporters. </p><p>For new and unpublished authors, Substack can also be the best tool for building your profile while your book is out on submission to agents and editors. </p><p>Here, new and seasoned authors with published books or deals share their top tips on how Substack can be used for the promotional leg of any publishing journey\u2014from landing a book deal to promotions. </p><h3><strong>Create a space for your book\u2019s readers</strong></h3><p>As the release date for writer <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Thao Thai","id":28490494,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9393813d-f3ba-48d6-9fb0-c830a3fea9ba_2092x2790.jpeg","uuid":"cfb810c1-3e4a-423a-8de4-e61f1e27b70b"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>\u2019s debut novel, <strong><a href=\\\"https://bookshop.org/p/books/banyan-moon/18908695\\\">Banyan Moon</a></strong> (HarperCollins, June 2023), approaches, she wanted to find a way to connect more directly with her readers.</p><p>\u201C[Subscribers] were so graciously excited to learn more about the book. But it was important to me that my newsletter also offer content apart from preorder links, to provide as much value to readers as possible,\u201D she says. \u201CWhen I started <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Wallflower Chats","id":1020020,"type":"pub","url":"https://open.substack.com/pub/thaothai","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/5fb57744-3dc8-4962-aa6f-e8358fa304c5_600x600.png","uuid":"b7d27491-3eb4-40b9-b7d3-25752b412547"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>, I began with the idea of the space I hoped to build: one founded on curiosity, empathy, and real warmth. It\u2019s been a natural fit between the topics I chose to explore in my newsletter (motherhood, gender, cultural inheritance) and the very same topics within my book. I approach each post with a sense of joy and genuine interest, and I hope that comes through with readers, who can expect the same from Banyan Moon.\u201D</p><p>Debut novelist <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Josh Riedel","id":859802,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/76a79091-b5fb-4e1c-95e7-74a60ba928d0_2670x2002.jpeg","uuid":"2aff7c72-5040-4ad9-a1eb-6a0d89faf909"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> also started his Substack <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Early Days","id":827130,"type":"pub","url":"https://open.substack.com/pub/joshriedel","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/cf408b2f-f955-43da-a219-7919670c488c_1280x1280.png","uuid":"1e8c4f57-0b74-4387-86eb-0fa96ebb6284"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> to coincide with his new book <strong><a href=\\\"https://bookshop.org/p/books/please-report-your-bug-here-josh-riedel/18396148?ean=9781250813794\\\">Please Report Your Bug Here</a></strong>\u2019s (Holt, January 2023) release. </p><p>\u201CA lot of writers I know send out a big email to everyone they know in the weeks before their book comes out,\u201D Josh says. \u201CThe point of this email is to make sure people know about the book and buy a copy if they think it sounds interesting. I started Early Days a week or so before sending out that big email and included a link to the newsletter asking people to subscribe if they wanted to keep hearing from me. So as far as timing goes, that\u2019s one very practical reason. </p><p>\u201CBut the bigger reason is that I wanted a new, more intimate space where I could talk to people about my book. Before Substack, I primarily used Twitter and Instagram, and I found myself wanting to break through the restrictions those platforms impose. In other words, I wanted a space where I could talk directly to potential readers of my book outside of the noise of an algorithmic content stream. Over the years I\u2019ve become less confident that the people who might be interested in what I have to say are actually seeing it. When I write a newsletter, I know people will receive it in their inbox. I can\u2019t say the same about a tweet or an Instagram post or Story.\u201D</p><blockquote><p><em><strong>I wanted a space where I could talk directly to potential readers of my book outside of the noise of an algorithmic content stream.</strong></em></p></blockquote><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png\\\" width=\\\"1200\\\" height=\\\"76\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/cb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":76,"width":1200,"resizeWidth":null,"bytes":8707,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png","isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb50eb22-0156-4f5b-85af-43dc87928b9f_1200x76.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><p>In some cases, editors and publishers will get in touch with authors after discovering their writing on Substack. <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Sam Delaney","id":18233894,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/44812842-9e87-4220-963c-aaf861c931e4_839x960.jpeg","uuid":"42caa8f7-e1e1-4598-95bb-84c88effe353"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>, who writes <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"The Reset by Sam Delaney","id":225904,"type":"pub","url":"https://open.substack.com/pub/samdelaney","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/de3c8ddd-e01d-4a02-8d0e-25ee6e8711b1_1280x1280.png","uuid":"c6c65de9-fc55-47c5-aea7-b10cf6c9108c"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>, <a href=\\\"https://on.substack.com/p/shoutout-17/comment/12444773\\\">told us he was approached by Little Brown</a>, and his book <strong><a href=\\\"https://www.amazon.co.uk/Sort-Your-Head-Out-bollocks/dp/1408717085\\\">Sort Your Head Out</a></strong> is due out next week.</p><h3><strong>Share your writing process</strong></h3><p>\u201CI use Substack to talk about the process of writing, and what\u2019s been difficult or surprised me along the way. Writing is a mysterious process, so it\u2019s been good to lift the lid on that,\u201D says <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Lucy Webster","id":279498,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/5b65cdc4-470e-4cc0-8d51-d516b50d9a4d_600x600.jpeg","uuid":"7ef461cb-7827-43ed-8d0d-fad5e1e83202"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>. Lucy\u2019s debut nonfiction book on disability and womanhood, <strong><a href=\\\"https://uk.bookshop.org/books/the-view-from-down-here-a-memoir-of-disability-and-womanhood/9780241612767\\\">The View From Down Here</a></strong> (DK, September 2023 release), is in the writing stage. Lucy shared <a href=\\\"https://lucywebster.substack.com/p/one-sentence-at-a-time\\\">a post with her subscribers</a> to her Substack of the same name about how difficult she was finding the work of penning a chapter on motherhood. \u201COne of the best responses I had was to that piece, on why I chose to do it despite it being hard. A lot of people say they enjoy how I write so they are looking forward to the book.\u201D</p><blockquote><p><em><strong>Read more: </strong><a href=\\\"https://lucywebster.substack.com/p/one-sentence-at-a-time\\\">One sentence at a time</a></em></p></blockquote><p>When <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Andrew Janjigian","id":13298,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/ee99ee01-3d48-4bd0-a4ae-7c8472f43e0b_1000x1000.png","uuid":"a85e400e-6233-49c2-8ac9-7ab3f4ce7ad5"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> <a href=\\\"https://newsletter.wordloaf.org/i/91722601/breaducation\\\">announced his forthcoming book </a><strong><a href=\\\"https://newsletter.wordloaf.org/i/91722601/breaducation\\\">Breaducation</a></strong> on his Substack, <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Wordloaf","id":31781,"type":"pub","url":"https://open.substack.com/pub/wordloaf","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2d61f62e-164f-4a1c-9c74-4356cf6bc9f0_722x722.png","uuid":"4bfcc3de-ff0b-4311-8a23-10ffc88b3e26"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>, he said the newsletter would be a \u201Cscratchpad and laboratory\u201D for writing the book. \u201CMy plan is to use the newsletter to \u201Cworkshop\u201D some of the recipes, essays, and photographs it will contain,\u201D Andrew says, adding that the book wouldn\u2019t exist without its incubation period on Substack.</p><p>\u201CI wouldn\u2019t have landed a book deal without the audience for my work that I was able to grow within my Substack newsletter. And\u2014equally importantly\u2014the faith in my own voice that writing for Wordloaf week-in, week-out allowed me to generate. I\u2019ve been kicking around the idea of a bread book for a long time, but only after years of writing about bread on the newsletter did I come to see that it was something that might be of real value to others.\u201D</p><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Mark Diacono","id":7812683,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9a77b8eb-a645-40fa-94e1-04441eefb437_256x192.png","uuid":"9f6ba548-c872-4fa8-b6ef-fa5263d0ff37"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> has a whole section on his Substack <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Mark Diacono's Imperfect Umbrella","id":834786,"type":"pub","url":"https://open.substack.com/pub/markdiacono","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/3274025a-ee67-4c1d-92bb-1468c5f142da_192x192.png","uuid":"2d2a6508-cddc-4b62-8687-3bf5da9c5cf5"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> dedicated to sharing his writing process while he works on his 13th book. His posts on <a href=\\\"https://markdiacono.substack.com/p/perfect-conditions-procrastination\\\">procrastination</a> and an <a href=\\\"https://markdiacono.substack.com/p/a-word-with-a-book-designer\\\">interview with a book designer</a> are a couple of examples. Biographer Ruth Franklin <a href=\\\"https://on.substack.com/p/shoutout-17/comment/12444512\\\">shares outtakes from her research</a> on historical figures.</p><h3><strong>Take readers on your publishing journey</strong></h3><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Valorie Clark","id":2270440,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/f4b353ea-ed6f-48b9-b280-cc28950ac223_1122x1125.jpeg","uuid":"b501d1a3-04b8-4f65-a251-29bbd2a709e6"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> <a href=\\\"https://unrulyfigures.substack.com/p/an-announcement\\\">was scouted by an editor</a> through her Substack, <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Unruly Figures","id":460539,"type":"pub","url":"https://open.substack.com/pub/unrulyfigures","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2c0d6478-9f3b-467d-9a4d-395384256572_1280x1280.png","uuid":"be82b611-dd52-4733-bf47-7665b3b4104c"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>. Her new book of the same name will be published in early 2024 by PA Press. Along with her newsletter\u2019s regular posts, Valorie gives readers <a href=\\\"https://unrulyfigures.substack.com/p/an-unruly-figures-the-book-update\\\">updates on the book</a>, reminding them of the journey they\u2019ve been on together so far and where the manuscript is in the publishing process. She says readers were \u201Cemailing me back saying: <em>This is great, so excited for you!</em></p><p>\u201CThroughout the whole saga, people have been really interested in the actual process of writing and publishing a book, so I get a lot of questions. Those update posts were born out of trying to answer them.\u201D Valorie says she will continue to bring readers along for the ride: \u201CI\u2019m planning another behind-the-scenes peek as my next deadline looms, as well as doing an ask-me-anything in the near future. I think there\u2019s a ton of information out there about how to publish fiction, but there\u2019s less about how nonfiction books come to be. Yet the process is very different! So I want to answer people\u2019s questions as much as I can.\u201D</p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-img\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png\\\" width=\\\"378\\\" height=\\\"543.3230769230769\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1308,"width":910,"resizeWidth":378,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13a5a979-10f2-4661-ac80-db02982c1c34_910x1308.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><div class=\\\"pencraft pc-display-flex pc-gap-8 pc-reset\\\"><div class=\\\"pencraft pc-reset icon-container restack-image\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-refresh-cw\\\"><path d=\\\"M3 12a9 9 0 0 1 9-9 9.75 9.75 0 0 1 6.74 2.74L21 8\\\"></path><path d=\\\"M21 3v5h-5\\\"></path><path d=\\\"M21 12a9 9 0 0 1-9 9 9.75 9.75 0 0 1-6.74-2.74L3 16\\\"></path><path d=\\\"M8 16H3v5\\\"></path></svg></div><div class=\\\"pencraft pc-reset icon-container view-image\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></div></div></a><figcaption class=\\\"image-caption\\\">Book design by <a href=\\\"https://www.instagram.com/ploy.siripant/?hl=en\\\">Ploy Siripant</a> via Wallflower Chats </figcaption></figure></div><p>Thao Thai promoted her debut novel in a post showcasing its new <a href=\\\"https://thaothai.substack.com/p/banyan-moon-has-a-cover\\\">cover art</a>. While she can\u2019t know how much that impacted preorders, she heard from readers that it did.</p><p>\u201CIt was a wonderful moment where I was able to share directly with readers about the cover journey, which is different for every author and remains obscure to many outside the publishing world. There\u2019s such power in having a long-form space to communicate with the readers interested in your book. It\u2019s special and sacred to me as an author. In the near future, I plan to publish chapter excerpts, AMAs about the writing life, and bonus content about the characters and inspiration for the book.\u201D</p><p>There are plenty of examples from other authors taking readers deeper into the world of traditional publishing. </p><ul><li><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Josh Riedel","id":859802,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/76a79091-b5fb-4e1c-95e7-74a60ba928d0_2670x2002.jpeg","uuid":"fe15f910-773c-484b-bb15-31a75c257ecf"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> posted <a href=\\\"https://joshriedel.substack.com/p/the-voice-of-the-audiobook\\\">an excerpt of the audio recording for his novel and an exclusive interview with the voice actor</a>. </p></li><li><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Tim Lott","id":64888893,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/915631cb-043f-469e-b699-d06a3aa33f78_1152x1612.jpeg","uuid":"2e6554c5-97fb-428b-bf68-390ed2d713a5"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> recently <a href=\\\"https://timlott.substack.com/p/call-my-agent-recording\\\">interviewed his literary agent, Clare Alexander</a>, live for paying subscribers. </p></li><li><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Sara Petersen","id":1257598,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/113b4064-19ad-469a-acc9-5badd48d2836_3000x3750.jpeg","uuid":"4009be83-d366-405f-9d65-23668e6c7109"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> <a href=\\\"https://sarapetersen.substack.com/p/inside-the-momfluenced-cover-design\\\">discussed the cover design process with her readers</a>.</p></li><li><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Virginia Sole-Smith","id":1261823,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/a52100fa-9a08-434c-971f-f3e5a60b4ed4_4329x3532.jpeg","uuid":"13806b3d-f5a0-4d8a-a0d4-807f67ef5f42"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> did a <a href=\\\"https://virginiasolesmith.substack.com/p/fat-talk-cover-reveal\\\">cover reveal for her subscribers</a>.</p></li><li><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Katherine May","id":10781285,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/c21c88be-3542-4fdb-b550-831b1a3d5f17_512x512.jpeg","uuid":"a40d4c97-85e7-4fe2-904f-1b0110ff8d50"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> posted<a href=\\\"https://katherinemay.substack.com/p/a-timeline-of-enchantment\\\"> a timeline to her subscribers</a> of how her latest book is making its way into the world.</p></li></ul><h3><strong>Get creative in how you market the book</strong></h3><p>After hinting to subscribers of <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Writing Home","id":353145,"type":"pub","url":"https://open.substack.com/pub/dougald","photo_url":null,"uuid":"ace625d8-cedb-415d-8cfe-ac5ec231e7d6"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> about his new book, <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Dougald Hine","id":1997022,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/93140e90-952d-40cb-9962-5767d492d56f_2704x2704.jpeg","uuid":"bd3002ab-2dc1-4e3d-b49b-03fb13e4bd1a"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> <a href=\\\"https://dougald.substack.com/p/about-this-book-ive-written\\\">posted an announcement</a> telling the story of all the things the book was nearly called before he finally found the right title: <strong><a href=\\\"https://bookshop.org/p/books/at-work-in-the-ruins-finding-our-place-in-the-time-of-science-climate-change-pandemics-and-all-the-other-emergencies-dougald-hine/18834340?ean=9781645021841\\\">At Work in the Ruins</a></strong> (published February 9 by Chelsea Green). The post included details of how to preorder copies and Dougald\u2019s U.K. book tour schedule. </p><p>\u201CWhen you write to tell your readers about your book, treat this as the same kind of work as writing the book itself. Don\u2019t feel like you\u2019re meant to switch into another gear and produce marketing copy,\u201D Dougald advises other writers. \u201CApply the same creativity and conviction and care that you did to writing the opening of the first chapter, and let your words sing.\u201D He also plans to show readers an opening passage of the book that was cut in the final edit and pinpoint other books that were published as he was writing that made his possible. </p><blockquote><p><em><strong>Read more:</strong> <a href=\\\"https://dougald.substack.com/p/about-this-book-ive-written\\\">About this book I\u2019ve written</a></em></p></blockquote><p>For writers worried about mixing marketing their book with regular content, Thao says it can be useful to consider your intentions: \u201CI think the investment has to be authentic. Readers are savvy and can tell when you\u2019re posting something to check off a marketing quota versus when you\u2019re writing about a topic out of genuine enthusiasm. That relationship between a writer and a reader\u2014whether it\u2019s in a book or a newsletter post\u2014is a sacred one.\u201D</p><p>Here are more examples of how writers on Substack are marketing their books:</p><ul><li><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Gabrielle Blair","id":26699127,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/b50335f6-a48c-48b5-828c-90c70f021f94_3024x4032.jpeg","uuid":"7f21e4f0-e176-4c93-a0ac-3724d3d78e91"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> <a href=\\\"https://designmom.substack.com/p/book-tour-announcement-plus-lots\\\">shared ways readers can support her book</a> in her announcement post and <a href=\\\"https://gabrielleblair.substack.com/welcome\\\">created a separate book launch</a> publication.</p></li><li><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Amy Odell","id":10738785,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/03670d19-16b9-4942-a5d1-81ba6879c001_974x1124.png","uuid":"d1ff9291-65e0-4456-9e42-b23e76be506c"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> offers <a href=\\\"https://amyodell.substack.com/\\\">short teasers and excerpts from her new book, ANNA</a>, to subscribers of her Substack, <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Back Row","id":351228,"type":"pub","url":"https://open.substack.com/pub/amyodell","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9c710801-50ba-4050-9074-27530eb8b7c2_257x257.png","uuid":"470fddda-d68f-48e0-bf7a-61b93dbe9363"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>.</p></li><li><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Adam Roberts","id":4883754,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2f118826-cb14-4a3b-a06c-1d298cbf0cd0_1400x1400.jpeg","uuid":"9d0b96c8-25d0-4b0b-961b-10b0490fa8b8"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> <a href=\\\"https://amateurgourmet.substack.com/p/win-both-of-my-books\\\">created competitions and giveaways</a> for subscribers to receive copies of his cookbooks.</p></li><li><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Victoria Klein (VK)","id":22897832,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/aafc18ce-2949-40b4-8ddb-5d196c12cdf6_1980x1980.jpeg","uuid":"6b773b07-c78c-4ed9-8801-86125c830ba6"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> has a <a href=\\\"https://victoriaklein.substack.com/p/books-by-vk\\\">dedicated books section</a> on her Substack that appears on her homepage.</p></li></ul><h3><strong>Serialize your next book on Substack</strong></h3><p><span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Dan Dalton","id":2324682,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/06822754-90a2-4595-b397-c02086159124_355x355.jpeg","uuid":"672941db-46be-43e9-86c8-2354b56214a9"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>\u2019s first novel, <a href=\\\"https://uk.bookshop.org/books/johnny-ruin/9781783527885\\\">Johnny Ruin</a>, was published with Unbound in 2019. But traditional publishing, including receiving many rejections and the slowness of going from deal to release, left Dan \u201Cburned-out and bummed-out.\u201D</p><p>\u201CI didn\u2019t write for years afterwards,\u201D he says. \u201CI left London, survived an apocalypse, got married, and had a son. Sometimes you just need four to five years off.\u201D </p><p>Dan landed on a new idea but couldn\u2019t wait the years required to see it published via traditional routes. He says, \u201CIf I wait any longer, I might be 45 before I publish new work. So I thought, <em>Why not publish it as I write it?</em> Why not let people read it now? Let them decide if it\u2019s worth reading. Let them see it develop. I set up a Substack and got writing. This was mid-November 2022. Chapter one went out January 1, 2023.\u201D</p><p>Plenty of other authors have experimented with serializing their work on Substack, from <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Bill McKibben","id":2098110,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9b411f6d-27ce-425d-842d-40ff6720d1d4_2000x3000.jpeg","uuid":"9aab089f-9b84-4049-999c-ec26f70d8ba8"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>\u2019s <a href=\\\"https://billmckibben.substack.com/s/the-other-cheek\\\">The Other Cheek</a> to <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Salman Rushdie","id":42418685,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/855e9ad0-6489-47fe-afc6-79f01efe7a5a_6720x4480.jpeg","uuid":"c192ed05-57c0-4dd6-86bc-001bf18454f8"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>\u2019s <a href=\\\"https://salmanrushdie.substack.com/\\\">Sea of Stories</a>. <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Steven Sinofsky","id":6628468,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/b120a6c2-0923-48a0-89b9-96203a768968_400x401.png","uuid":"cd88769c-e52c-4cec-b511-fd07c124d2c8"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>, who writes <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Hardcore Software by Steven Sinofsky","id":82387,"type":"pub","url":"https://open.substack.com/pub/hardcoresoftware","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4ab797f1-169e-4875-883d-2ad97d37e253_326x326.png","uuid":"0ec774cb-fd05-4419-879d-1e76981c8897"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>, recently <a href=\\\"https://hardcoresoftware.learningbyshipping.com/p/200-writing-serializing-a-book-on-substack?r=2r3&utm_medium=ios&utm_campaign=post\\\">described his decision to move from traditional publishing to sharing his new work in serialized form on Substack</a>. He wrote:</p><blockquote><p>Assuming you have a book contract (more on that below), the most consistently shared downside with the book publishing process is just how long it takes. Books have publishing seasons, so you don\u2019t just publish when you\u2019re done. There are many steps that often seem rather mechanical but take very long. By and large, there is a good deal of hurry up and wait. For software people, publishing a book is the ultimate waterfall process, where the incremental gains after the words are written seem rather minimal. </p><p><em><strong>Read more:</strong> <a href=\\\"https://hardcoresoftware.learningbyshipping.com/p/200-writing-serializing-a-book-on-substack\\\">Writing (Serializing) a Book on Substack</a></em></p></blockquote><p>For Dan, the response from readers of <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"portrait of a body (in pieces)","id":1196048,"type":"pub","url":"https://open.substack.com/pub/inpieces","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/46ba3dbf-17b1-4638-9f9b-84235f3c6225_1280x1280.png","uuid":"0e64e56c-2b79-4624-ae1e-06f1d1db8274"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> has been positive:</p><p>\u201CMy short-term goal was 100 subscribers before the first chapter went out, which I reached, so everything after that has been a bonus. This project is about getting me writing again. I want to have a finished manuscript by the end of 2023. My readers are keeping me honest on that.\u201D</p><p>But, as with all works in progress, it requires rising above self-doubt. For Dan, it\u2019s never going to be easy:</p><p>\u201CCreative work of any kind involves risk. Creativity is risk. You can\u2019t do creative work and play it safe. That\u2019s the whole game. Writing is a risk. Traditional publishing is a risk. Serializing your novel on Substack, same deal. Your work might suck. You might not find a publisher. You might not find an audience. Either way, there\u2019s risk involved. It\u2019s all a gamble. It all takes guts. You have to be prepared to fail. Which makes publishing of any kind a mix of bravery and madness. So take as many risks as you can handle. Swing big, aim high, and forget the rules. If taking a risk for you means traditional publishing, then great. Go for it. Work hard and keep going. If risk means baring your soul to a single subscriber and never making a penny\u2014perfect. Godspeed. Punch a hole in their inbox.\u201D</p><h3><strong>Top tips for book authors on Substack</strong></h3><div class=\\\"pullquote\\\"><p>\u201CDon\u2019t be shy about self-promotion. Media publishing relies on putting yourself out there. It can be a bit cringe. But you can find it cringe and do it anyway.\u201D \u2014 <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Lucy Webster","id":279498,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/5b65cdc4-470e-4cc0-8d51-d516b50d9a4d_600x600.jpeg","uuid":"61099a0a-0459-4e96-8199-1a0453cb2143"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>, whose Substack is <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"The View From Down Here","id":323395,"type":"pub","url":"https://open.substack.com/pub/lucywebster","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/b015e4ae-7a3b-4519-8e4b-cdc1a82f77aa_600x600.png","uuid":"aa5a929a-2b98-4772-87f4-701e89192ed5"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>. Lucy\u2019s book <strong><a href=\\\"https://uk.bookshop.org/books/the-view-from-down-here-a-memoir-of-disability-and-womanhood/9780241612767\\\">The View From Down Here</a></strong> will be published with DK in September 2023.</p></div><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/dd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png","isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd3cbeb2-4e1b-48af-acb0-83f3293c1782_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><div class=\\\"pullquote\\\"><p>\u201CDon\u2019t write something just to \u2018get your name out there.\u2019 Write something because it matters. Write something because you think it will speak to another person in a meaningful way. Every time someone opens and engages with our newsletters, it\u2019s a gift of their time, and one writers can\u2019t take for granted.\u201D \u2014 <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Thao Thai","id":28490494,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9393813d-f3ba-48d6-9fb0-c830a3fea9ba_2092x2790.jpeg","uuid":"5d90d2ea-f4ff-4d14-aeb8-6cf17284e556"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>, who writes <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Wallflower Chats","id":1020020,"type":"pub","url":"https://open.substack.com/pub/thaothai","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/5fb57744-3dc8-4962-aa6f-e8358fa304c5_600x600.png","uuid":"05dea144-81a2-4240-b8b9-e3c7f083b29d"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>. Thao\u2019s book <strong><a href=\\\"https://bookshop.org/p/books/banyan-moon/18908695?ean=9780063267107\\\">Banyan Moon</a></strong> will be published in June 2023 by HarperCollins.</p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png","isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49108f38-245d-44b4-8365-aab7612d76d3_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div></div><div class=\\\"pullquote\\\"><p>\u201CBooks don\u2019t come from fairy realms, and neither does good writing. Everyone has to practice and work at it and fail a lot. I know that overnight success is the dream and that my story sort of even sounds like that, but Unruly Figures was not my first project that I thought deserved to be a book. It was my 23rd or something. So write a lot, publish as much as you can, and try not to be discouraged when things flop. Most things flop\u2014you\u2019re in good company, really.\u201D \u2014 <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Valorie Clark","id":2270440,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/f4b353ea-ed6f-48b9-b280-cc28950ac223_1122x1125.jpeg","uuid":"1f34a458-94ed-42a7-8587-0e7bd107f72d"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>who writes the newsletter <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Unruly Figures","id":460539,"type":"pub","url":"https://open.substack.com/pub/unrulyfigures","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2c0d6478-9f3b-467d-9a4d-395384256572_1280x1280.png","uuid":"d71f551d-5db3-4b18-bbc6-5a2ef9c3175a"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>. Her book <strong>Unruly Figures</strong> is due out in early 2024.</p></div><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png","isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><div class=\\\"pullquote\\\"><p>\u201CRead a lot, and write what you want without thinking too hard about whether it will sell.\u201D \u2014 <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Josh Riedel","id":859802,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/76a79091-b5fb-4e1c-95e7-74a60ba928d0_2670x2002.jpeg","uuid":"9db57e9b-b454-49de-a95b-e2adb35236a7"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>, who writes <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Early Days","id":827130,"type":"pub","url":"https://open.substack.com/pub/joshriedel","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/cf408b2f-f955-43da-a219-7919670c488c_1280x1280.png","uuid":"01958332-d6b7-4bbd-b399-615063f5bfce"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>. Josh\u2019s book <strong><a href=\\\"https://bookshop.org/p/books/please-report-your-bug-here-josh-riedel/18396148?ean=9781250813794\\\">Please Report Your Bug Here</a></strong> was published in January 2023 by Holt.</p></div><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png","isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" title=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93fe577d-d4d5-4f68-9d21-e47c53f43278_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><div class=\\\"pullquote\\\"><p>\u201CTry to lean into your individual combination of passion, expertise, and voice without a goal in mind other than putting yourself out into the world. Only by letting it all hang out will you discover whether or not a book is worth pursuing.\u201D\u2014 <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Andrew Janjigian","id":13298,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/ee99ee01-3d48-4bd0-a4ae-7c8472f43e0b_1000x1000.png","uuid":"d0d4b948-0d51-4263-86a4-290068efe9a7"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> who writes <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Wordloaf","id":31781,"type":"pub","url":"https://open.substack.com/pub/wordloaf","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2d61f62e-164f-4a1c-9c74-4356cf6bc9f0_722x722.png","uuid":"68a3e0f1-3f62-4443-bd26-1349e205d6e4"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>. Andrew\u2019s book <strong>Breaducation</strong> will be published by Ten Speed Press in Fall 2025.</p></div><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png","isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9266f4d0-293c-476b-a761-ab94c0e218a7_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><div class=\\\"pullquote\\\"><p>\u201CWhen you write to tell your readers about your book, treat this as the same kind of work as writing the book itself. Don\u2019t feel like you\u2019re meant to switch into another gear and produce marketing copy. Apply the same creativity and conviction and care that you did to writing the opening of the first chapter, and let your words sing.\u201D \u2014 <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Dougald Hine","id":1997022,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/93140e90-952d-40cb-9962-5767d492d56f_2704x2704.jpeg","uuid":"f6e40d2e-c3de-411d-8abd-3d192c50e250"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>, whose Substack is <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Writing Home","id":353145,"type":"pub","url":"https://open.substack.com/pub/dougald","photo_url":null,"uuid":"9ca6a58b-23e6-418e-ac59-f1b207f2d4e9"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>. Dougald\u2019s book <strong><a href=\\\"https://bookshop.org/p/books/at-work-in-the-ruins-finding-our-place-in-the-time-of-science-climate-change-pandemics-and-all-the-other-emergencies-dougald-hine/18834340?ean=9781645021841\\\">At Work in the Ruins</a></strong> will be published in February 2023 by Chelsea Green.</p></div><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/beb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":22969,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png","isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbeb5f974-4d36-490e-9709-8fde3e5e41ff_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><div class=\\\"pullquote\\\"><p>\u201CYou have to be prepared to fail. Which makes publishing of any kind a mix of bravery and madness. So take as many risks as you can handle. Swing big, aim high, and forget the rules.\u201D \u2014 <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"Dan Dalton","id":2324682,"type":"user","url":null,"photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/06822754-90a2-4595-b397-c02086159124_355x355.jpeg","uuid":"3160cdf7-60e3-4496-8251-4c048bc80b87"}\\\" data-component-name=\\\"MentionToDOM\\\"></span>, who writes <span class=\\\"mention-wrap\\\" data-attrs=\\\"{"name":"portrait of a body (in pieces)","id":1196048,"type":"pub","url":"https://open.substack.com/pub/inpieces","photo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/46ba3dbf-17b1-4638-9f9b-84235f3c6225_1280x1280.png","uuid":"76bc8de7-1b45-487d-a30d-bf2f45aa8f89"}\\\" data-component-name=\\\"MentionToDOM\\\"></span> on Substack. </p></div><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png\\\" width=\\\"1200\\\" height=\\\"76\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":76,"width":1200,"resizeWidth":null,"bytes":8707,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/100441299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png","isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9322f18b-7ef8-4179-a92b-5b5c5373c9dc_1200x76.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><p><em>Are you publishing a book and sharing the process with your Substack subscribers? 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