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<!Doctype html> <html lang='en'> <head> <title>Witchy Musical Juice Refreshments : Robinsons Wicked</title> <link rel='canonical' href='https://www.trendhunter.com/trends/robinsons-wicked' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Witchy Musical Juice Refreshments Robinsons Wicked'/> <meta name='description' content='Robinsons Wicked - The Robinsons Wicked drinks are headed to the UK market thanks to the brand’s partnership with Universal Pictures that will provide consumers...'/> <meta name='keywords' content='Robinsons Wicked, robinsons-wicked'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/547/robinsons-wicked.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/547/robinsons-wicked.jpeg?auto=webp'/> <meta property='og:title' content='Witchy Musical Juice Refreshments' /> <meta property='og:description' content='Robinsons Wicked - The Robinsons Wicked drinks are headed to the UK market thanks to the brand’s partnership with Universal Pictures that will provide consumers...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/robinsons-wicked'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/547/robinsons-wicked.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/547/robinsons-wicked.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/robinsons-wicked'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17327.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"The Robinsons Wicked drinks are headed to the UK market thanks to the brand's partnership with Universal Pictures that will provide consumers with a way to get excited for the upcoming release of the musical movie. The partnership will see the Double Concentrate range updated with two new flavors including Amazafying Citrus Twist and Outstandiful Berry that are inspired by the Elphaba and Glinda characters, respectively. The brand is also launching an on-pack promotion that will give consumers a chance to win some exclusive Wicked merchandise and the chance at a grand prize trip to New York. Commercial Director at Britvic Ben Parker commented on the Robinsons Wicked drinks saying, "We know shoppers are increasingly on the hunt for bold new flavours to try and treat their families during key moments throughout the year, so partnering with Universal Pictures on the hotly anticipated Wicked film is the perfect way to shine a light on the segment ahead of key occasions such as Halloween, Bonfire Night and Christmas. Both the flavours and the on-pack promotion will ensure retailers are offering something for everyone. The campaign is set to appeal to our core Robinsons shoppers, alongside wider audiences through fans of the popular theatre show."","datePublished":"2024-10-09T00:13:02Z","headline":"Witchy Musical Juice Refreshments","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2024-10-09T00:13:02Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/robinsons-wicked"},"author":{"@type":"Person","name":"Michael Hemsworth","url":"https:\/\/www.trendhunter.com\/Michael.Hemsworth"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/547\/robinsons-wicked.jpeg?auto=webp","width":800,"height":400}} </script> <style> :root{--btn-hover:#EA2027}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; transform:translateY(50%);background:rgba(255,255,255,0.7);padding:15px;width:calc(100% - 80px); 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src='https://cdn.trendhunterstatic.com/phpthumbnails/533/533810/533810_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Lifestyle-Driven Canned Fruit Drinks</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Witchy Musical Juice Refreshments' class='gal__mainImage' data-btn='gallerynext' width=1200 height=600 data-src='https://cdn.trendhunterstatic.com/thumbs/547/robinsons-wicked.jpeg?auto=webp' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/547/547575/547575_1_230.jpeg?auto=webp 230w, https://cdn.trendhunterstatic.com/phpthumbnails/547/547575/547575_1_300.jpeg?auto=webp 300w, https://cdn.trendhunterstatic.com/phpthumbnails/547/547575/547575_1_468.jpeg?auto=webp 468w, https://cdn.trendhunterstatic.com/phpthumbnails/547/547575/547575_1_600.jpeg?auto=webp 600w, https://cdn.trendhunterstatic.com/thumbs/547/robinsons-wicked.jpeg?auto=webp 800w' sizes='(max-width:230px) 230px, (max-width:300px) 300px, (max-width:468px) 468px, (max-width:600px) 600px,(min-width:601px) 800px' src='https://cdn.trendhunterstatic.com/thumbs/547/robinsons-wicked.jpeg?auto=webp' /> <button aria-label='Next Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryNext' data-btn='gallerynext'></button> <button aria-label='Previous Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryPrev' data-btn='galleryprev'></button> <div class='gal__buffer'></div> </div> <div class='gal__thumbs'> <div class='gal__thumb' data-btn='galthumb' data-id='547559' data-pn='1'> <img loading='lazy' alt='Film-Centric Mixology Kits Image 1' 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data-id='539947' data-pn='1'> <img loading='lazy' alt='Bar-Quality Canned Cocktails Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/539/539947/539947_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='533810' data-pn='1'> <img loading='lazy' alt='Lifestyle-Driven Canned Fruit Drinks Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/533/533810/533810_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='544868' data-pn='1'> <img loading='lazy' alt='Fruit-Forward Vodka Cocktails Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/544/544868/544868_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>12</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvcm9iaW5zb25zLXdpY2tlZCIsImFkIjoiY2xlYW50aGVza3ktYjMtMSJ9' class='tha__bb cts__banner' data-bn='cleanthesky-b3-1' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-1.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>The Robinsons Wicked Drinks Come with an On-Pack Promotion</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/Michael.Hemsworth'>Michael Hemsworth</a> — October 8, 2024 — <a class='tha__bcLink tha__bcLink--category' href='/marketing'>Marketing</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://robinsonssquash.co.uk/' class='tha__referenceLink' rel='nofollow noreferrer'>robinsonssquash</a> & <a target='_blank' href='https://scottishgrocer.co.uk/2024/10/08/robinsons-rolls-out-new-bewitching-wicked-flavours/' class='tha__referenceLink' rel='nofollow noreferrer'>scottishgrocer</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-wicked","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Witchy+Musical+Juice+Refreshments+-+The+Robinsons+Wicked+Drinks+Come+with+an+On-Pack+Promotion&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-wicked","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-wicked&title=Witchy+Musical+Juice+Refreshments+-+The+Robinsons+Wicked+Drinks+Come+with+an+On-Pack+Promotion","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-wicked&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F547%2Frobinsons-wicked.jpeg%3Fauto%3Dwebp&description=Witchy+Musical+Juice+Refreshments+-+The+Robinsons+Wicked+Drinks+Come+with+an+On-Pack+Promotion","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>The Robinsons Wicked drinks are headed to the UK market thanks to the brand's partnership with Universal Pictures that will provide consumers with a way to get excited for the upcoming release of the musical movie. The partnership will see the Double Concentrate range updated with two new flavors including Amazafying Citrus Twist and Outstandiful Berry that are inspired by the Elphaba and Glinda characters, respectively. The brand is also launching an on-pack promotion that will give consumers a chance to win some exclusive Wicked merchandise and the chance at a grand prize trip to New York.<br /> <br /> Commercial Director at Britvic Ben Parker commented on the Robinsons Wicked drinks saying, "We know shoppers are increasingly on the hunt for bold new flavours to try and treat their families during key moments throughout the year, so partnering with Universal Pictures on the hotly anticipated Wicked film is the perfect way to shine a light on the segment ahead of key occasions such as Halloween, Bonfire Night and Christmas. Both the flavours and the on-pack promotion will ensure retailers are offering something for everyone. The campaign is set to appeal to our core Robinsons shoppers, alongside wider audiences through fans of the popular theatre show."</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Movie-tie-in Beverages - </b>The release of Robinsons Wicked drinks exemplifies the trend of leveraging popular movies to create limited-edition beverage flavors that enhance consumer engagement.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. On-pack Promotions - </b>Robinsons Wicked drinks utilizes on-pack promotions to entice consumers with exclusive merchandise and unique travel experiences.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Character-inspired Flavors - </b>The introduction of Elphaba and Glinda-inspired flavors highlights a trend of developing beverage products that resonate with fans through beloved characters.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Industry - </b>The collaboration between Robinsons and Universal Pictures provides an example for the beverage industry to innovate with branded partnerships that captivate consumers.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Industry - </b>The Wicked-themed Robinsons drinks illustrate how the entertainment industry can expand its reach through cross-promotional partnerships with consumer goods.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing and Promotions - </b>Robinsons' strategic use of on-pack promotions and limited-edition flavors demonstrates an effective tactic within the marketing and promotions sector to drive consumer interest and sales.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.8</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:92%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:8%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:81%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:19%'></div></div></div><div class='tha__scoreLine'><div 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type='application/json'>{"547575":{"cn":"Marketing","cu":"marketing","t1":"Witchy Musical Juice Refreshments","pc":"1","ab":"<h2 class='tha__title2'>The Robinsons Wicked Drinks Come with an On-Pack Promotion<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 October 8, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/robinsonssquash.co.uk\/' class='tha__referenceLink' rel='nofollow noreferrer'>robinsonssquash<\/a> & <a target='_blank' href='https:\/\/scottishgrocer.co.uk\/2024\/10\/08\/robinsons-rolls-out-new-bewitching-wicked-flavours\/' class='tha__referenceLink' rel='nofollow noreferrer'>scottishgrocer<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-wicked\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Witchy+Musical+Juice+Refreshments+-+The+Robinsons+Wicked+Drinks+Come+with+an+On-Pack+Promotion&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-wicked\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-wicked&title=Witchy+Musical+Juice+Refreshments+-+The+Robinsons+Wicked+Drinks+Come+with+an+On-Pack+Promotion\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-wicked&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F547%2Frobinsons-wicked.jpeg%3Fauto%3Dwebp&description=Witchy+Musical+Juice+Refreshments+-+The+Robinsons+Wicked+Drinks+Come+with+an+On-Pack+Promotion\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Robinsons Wicked drinks are headed to the UK market thanks to the brand's partnership with Universal Pictures that will provide consumers with a way to get excited for the upcoming release of the musical movie. The partnership will see the Double Concentrate range updated with two new flavors including Amazafying Citrus Twist and Outstandiful Berry that are inspired by the Elphaba and Glinda characters, respectively. The brand is also launching an on-pack promotion that will give consumers a chance to win some exclusive Wicked merchandise and the chance at a grand prize trip to New York.<br \/>\n<br \/>\nCommercial Director at Britvic Ben Parker commented on the Robinsons Wicked drinks saying, \"We know shoppers are increasingly on the hunt for bold new flavours to try and treat their families during key moments throughout the year, so partnering with Universal Pictures on the hotly anticipated Wicked film is the perfect way to shine a light on the segment ahead of key occasions such as Halloween, Bonfire Night and Christmas. Both the flavours and the on-pack promotion will ensure retailers are offering something for everyone. The campaign is set to appeal to our core Robinsons shoppers, alongside wider audiences through fans of the popular theatre show.\"<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Movie-tie-in Beverages - <\/b>The release of Robinsons Wicked drinks exemplifies the trend of leveraging popular movies to create limited-edition beverage flavors that enhance consumer engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. On-pack Promotions - <\/b>Robinsons Wicked drinks utilizes on-pack promotions to entice consumers with exclusive merchandise and unique travel experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Character-inspired Flavors - <\/b>The introduction of Elphaba and Glinda-inspired flavors highlights a trend of developing beverage products that resonate with fans through beloved characters.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Industry - <\/b>The collaboration between Robinsons and Universal Pictures provides an example for the beverage industry to innovate with branded partnerships that captivate consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Industry - <\/b>The Wicked-themed Robinsons drinks illustrate how the entertainment industry can expand its reach through cross-promotional partnerships with consumer goods.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing and Promotions - <\/b>Robinsons' strategic use of on-pack promotions and limited-edition flavors demonstrates an effective tactic within the marketing and promotions sector to drive consumer interest and sales.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:92%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:8%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:81%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:19%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:91%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:9%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='547575'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:88%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:12%;'><\/div><\/div>","u":"\/trends\/robinsons-wicked","t":"Witchy Musical Juice Refreshments : Robinsons Wicked"},"547559":{"cn":"Marketing","cu":"marketing","t1":"Film-Centric Mixology Kits","pc":"3","ab":"<h2 class='tha__title2'>The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 October 8, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.cocktailcourier.com\/pages\/wickedcocktailcontest' class='tha__referenceLink' rel='nofollow noreferrer'>cocktailcourier<\/a> & <a target='_blank' href='https:\/\/www.cocktailcourier.com\/product\/wicked-cocktails-straight-from-oz' class='tha__referenceLink' rel='nofollow noreferrer'>cocktailcourier<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fabsolut-x-wicked\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Film-Centric+Mixology+Kits+-+The+Absolut+x+WICKED+Exclusive+Cocktail+Kit+Boasts+Hidden+Surprises&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fabsolut-x-wicked\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fabsolut-x-wicked&title=Film-Centric+Mixology+Kits+-+The+Absolut+x+WICKED+Exclusive+Cocktail+Kit+Boasts+Hidden+Surprises\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fabsolut-x-wicked&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F547%2Frobinsons-wicked.jpeg%3Fauto%3Dwebp&description=Film-Centric+Mixology+Kits+-+The+Absolut+x+WICKED+Exclusive+Cocktail+Kit+Boasts+Hidden+Surprises\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Absolut x WICKED collaboration introduces the 'WICKED Cocktails Straight from Oz Kit,' designed to enhance the home cocktail experience with a variety of unique, themed recipes. Featuring everything needed to craft imaginative drinks, the kit includes \"recipes for the Absolut Kahl\u00faa x Ozspresso Martini, Absolut x Ozmopolitan, Malibu x Popular Pink Punch, Skrewball x Thrillifying Nutty Elixir, and the Absolut x Wickedly Dirty Martini, a signature green cocktail developed in collaboration with WICKED enthusiast Evan Ross Katz.\"<br \/>\n<br \/>\nMoreover, each kit comes with a Fandango code, which can be redeemed for a movie ticket to see WICKED in theaters. As an added bonus, one lucky purchaser will have the chance to win a trip for two to the WICKED premiere in Los Angeles, complete with airfare and a two-night hotel stay. The premiere, scheduled for early November, will include special activations and a bar experience curated by Pernod Ricard. These cocktail kits are now available for purchase through Cocktail Courier, offering a memorable mixology experience.<br \/>\n<br \/>\nImage Credit: Absolut \/ Pernod Ricard \/ Universal Pictures<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Themed-cocktail Kits - <\/b>Innovative mixology kits that combine thematic elements from popular media and unique drink recipes elevate the home entertainment experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Experiential Deliverables - <\/b>Product collaborations that offer customers additional experiences, such as movie tickets and exclusive events, create memorable and differentiated value propositions.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Celebrity Partnerships - <\/b>Collaborations with influential personalities and enthusiasts for product development can enhance credibility and appeal within target demographics.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Alcoholic Beverages - <\/b>Mixology kits with branded recipes offer a new avenue for customer engagement and brand differentiation in the competitive spirits market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment - <\/b>Cross-promotional partnerships between beverage brands and the film industry create unique marketing synergies and broaden audience reach.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. E-commerce - <\/b>Curated cocktail kits sold online provide a convenient way for consumers to explore premium drink-making experiences at home.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:97%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:3%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:99%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:1%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:91%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:9%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='547559'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:96%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:4%;'><\/div><\/div>","u":"\/trends\/absolut-x-wicked","t":"Film-Centric Mixology Kits : Absolut x WICKED"},"544533":{"cn":"Lifestyle","cu":"lifestyle","t1":"Color-Changing Cupcake Mixes","pc":"1","ab":"<h2 class='tha__title2'>Betty Crocker's Wicked-Themed Baking Kit Turns Green or Pink<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 August 30, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/www.BettyCrocker.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>BettyCrocker<\/a> & <a target='_blank' href='https:\/\/www.businesswire.com\/news\/home\/20240829766322\/en' class='tha__referenceLink' rel='nofollow noreferrer'>businesswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcupcake-kit\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Color-Changing+Cupcake+Mixes+-+Betty+Crocker%27s+Wicked-Themed+Baking+Kit+Turns+Green+or+Pink&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcupcake-kit\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcupcake-kit&title=Color-Changing+Cupcake+Mixes+-+Betty+Crocker%27s+Wicked-Themed+Baking+Kit+Turns+Green+or+Pink\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcupcake-kit&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F547%2Frobinsons-wicked.jpeg%3Fauto%3Dwebp&description=Color-Changing+Cupcake+Mixes+-+Betty+Crocker%27s+Wicked-Themed+Baking+Kit+Turns+Green+or+Pink\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The first installment of the highly anticipated Wicked movie is set to hit theaters this fall and ahead of the film's premiere, Betty Crocker debuted two Wicked-inspired treats, including the brand's first-ever \u201cmix-to-reveal\u201d Cookie Dough Pops and Cupcake kits. These vanilla-flavored mixes change colors as the ingredients are stirred, revealing green for Elphaba or pink for Glinda. <br \/>\n <br \/>\nBeyond the color-changing baking kits, fans can mix and match six classic Betty Crocker products to create Wickedly Better Together recipe combinations. Betty Crocker brownie, cake and cookie mix, and frosting, can be found in special Wicked-themed packaging with recipes that combine two of the brand's mixes to make treats like the Fantabulous Brookie, the Thrillifying Cupcake or the Outstandiful Cookie Pie.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Color-changing Baking Kits - <\/b>Betty Crocker's new 'mix-to-reveal' baking kits showcase a novel way to engage consumers with interactive food experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Movie-themed Food Products - <\/b>The tie-in between Wicked and Betty Crocker highlights the growing trend of capitalizing on popular movies to create themed food products.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Customizable Hybrid Recipes - <\/b>Betty Crocker's Wicked-themed recipe combinations tap into the desire for customizable culinary creations that blend multiple classic treats.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Food and Beverage - <\/b>Interactive and thematic food products like Betty Crocker's color-changing cupcake mixes expand the experiential aspect of home baking.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Merchandising - <\/b>Collaborations between film franchises and food brands represent a lucrative synergy in entertainment merchandising.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail Packaging - <\/b>Innovative and themed packaging solutions, such as Wicked-themed Betty Crocker products, enhance the retail appeal of grocery items.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:85%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:15%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='544533'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:91%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:9%;'><\/div><\/div>","u":"\/trends\/cupcake-kit","t":"Color-Changing Cupcake Mixes : cupcake kit"},"539947":{"cn":"Lifestyle","cu":"lifestyle","t1":"Bar-Quality Canned Cocktails","pc":"1","ab":"<h2 class='tha__title2'>Wonderland Cocktails Launched Five New Canned Refreshments<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 July 16, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.brewdog.com\/uk\/wonderland-cocktails' class='tha__referenceLink' rel='nofollow noreferrer'>brewdog<\/a> & <a target='_blank' href='https:\/\/scottishgrocer.co.uk\/2024\/07\/15\/wonderland-cocktails-shakes-up-new-additions\/' class='tha__referenceLink' rel='nofollow noreferrer'>scottishgrocer<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwonderland-cocktails\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Bar-Quality+Canned+Cocktails+-+Wonderland+Cocktails+Launched+Five+New+Canned+Refreshments&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwonderland-cocktails\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwonderland-cocktails&title=Bar-Quality+Canned+Cocktails+-+Wonderland+Cocktails+Launched+Five+New+Canned+Refreshments\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwonderland-cocktails&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F547%2Frobinsons-wicked.jpeg%3Fauto%3Dwebp&description=Bar-Quality+Canned+Cocktails+-+Wonderland+Cocktails+Launched+Five+New+Canned+Refreshments\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The BrewDog Distilling Co. has expanded its range of Wonderland Cocktails to provide consumers with a way to enjoy the flavor of traditional bar cocktails from the comfort of home.<br \/>\n<br \/>\nThe brand has introduced five new ready-to-drink (RTD) cocktails including Long Island Iced tea, Cosmo, Strawberry Daiquiri, Whisky Sour and Watermelon Margarita. Priced at \u00a33.90 each, the canned cocktails have an ABV that ranges from 10% to 14% to give them a bar-proof level for consumers to enjoy responsibly. The cocktails come with instructions right on the can for how best to enjoy them to maximize ease of serving.<br \/>\n<br \/>\nManaging Director Steven Kearsley commented on the new additions to the Wonderland Cocktails range saying, \"From our absolutely divine Strawberry Daiquiri, made with our own Duo White Rum, to our fan-favourite Long Island Iced Tea, we\u2019re delighted to unleash five new SKUs into the market, each packing full-strength ABV and made using our spirits. With 10 cocktails now in the portfolio and new listings going live at the end of the summer, Wonderland presents a lot to be excited about.\u201d<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Premium RTD Cocktails - <\/b>The rise of ready-to-drink cocktails that mirror bar-quality ingredients and flavors offers a premium at-home drinking experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Bar-strength Canned Beverages - <\/b>Canned cocktails with high alcohol by volume (ABV) levels comparable to traditional bar drinks provide convenience without compromising on potency.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. In-can Serving Instructions - <\/b>The inclusion of serving instructions directly on canned cocktails simplifies the at-home cocktail preparation process for consumers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Alcoholic Beverages - <\/b>The alcoholic beverage industry can capitalize on the growing appreciation for exotic and well-crafted canned cocktails.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Convenience Foods and Drinks - <\/b>The convenience foods and drinks sector benefits from the demand for high-quality, ready-to-consume cocktail options.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Home Entertainment - <\/b>The home entertainment industry sees enhanced opportunities as consumers seek bar-like experiences within their personal spaces.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:84%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:16%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='539947'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:82%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:18%;'><\/div><\/div>","u":"\/trends\/wonderland-cocktails","t":"Bar-Quality Canned Cocktails : Wonderland Cocktails"},"533810":{"cn":"Lifestyle","cu":"lifestyle","t1":"Lifestyle-Driven Canned Fruit Drinks","pc":"1","ab":"<h2 class='tha__title2'>Tropicana Brands Has Introduced Two New Refreshments<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 May 11, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.tropicanabrandsgroup.com' class='tha__referenceLink' rel='nofollow noreferrer'>tropicanabrandsgroup<\/a> & <a target='_blank' href='https:\/\/www.foodbev.com\/news\/tropicana-brands-expands-offering-with-npd-duo\/' class='tha__referenceLink' rel='nofollow noreferrer'>foodbev<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftropicana-brands\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Lifestyle-Driven+Canned+Fruit+Drinks+-+Tropicana+Brands+Has+Introduced+Two+New+Refreshments&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftropicana-brands\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftropicana-brands&title=Lifestyle-Driven+Canned+Fruit+Drinks+-+Tropicana+Brands+Has+Introduced+Two+New+Refreshments\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftropicana-brands&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F547%2Frobinsons-wicked.jpeg%3Fauto%3Dwebp&description=Lifestyle-Driven+Canned+Fruit+Drinks+-+Tropicana+Brands+Has+Introduced+Two+New+Refreshments\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Tropicana Brands has expanded its product portfolio to deliver consumers with two new options that are inspired by changing lifestyle requirements and preferences.<br \/>\n<br \/>\nThe first product includes the Naked Natural Energy drinks that come in Gold and Red flavor options alongside the Tropicana Sparkling drinks in Zesty Orange and Tropical Twist flavors. The drinks thus deliver options for alternative energy and a natural effervescent refreshment option that's made with real fruit. The beverages are making their way to the UK market now.<br \/>\n<br \/>\nMarketing Director Elizabeth Ashdown spoke on the new ready-to-drink (RTD) options from Tropicana Brands saying, \"Tropicana Brands Group have a portfolio of the best-known juices and smoothies in the UK, with over 7 million brand buyers ready to explore new offerings in the category. With Naked, we are leveraging the brand\u2019s fruit and functionality credentials to democratise the world of natural energy drinks, and with Tropicana, we are bringing genuine fruit expertise to the fruit sparkling category.\u201d<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Lifestyle-driven Product Portfolio Expansion - <\/b>Opportunities exist in creating new beverage options that cater to evolving lifestyle needs and preferences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Alternative Energy and Effervescent Refreshment - <\/b>Innovative drink formulations offer the chance to tap into the demand for natural energy sources and fizzy, fruit-based beverages.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. UK Market Penetration with New Beverage Offerings - <\/b>Expanding product lines to enter new markets provides avenues for growth and consumer engagement.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Manufacturing - <\/b>Companies in the beverage industry can explore creating new canned drink options that align with changing consumer preferences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Food and Beverage Retail - <\/b>Retailers specializing in food and beverages can take advantage of the demand for innovative, lifestyle-driven drink choices.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Market Research and Consumer Insights - <\/b>Businesses focused on market research can help brands like Tropicana develop products that resonate with shifting consumer lifestyles.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:87%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:13%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:70%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:30%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='533810'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:78%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:22%;'><\/div><\/div>","u":"\/trends\/tropicana-brands","t":"Lifestyle-Driven Canned Fruit Drinks : Tropicana Brands"},"544868":{"cn":"Lifestyle","cu":"lifestyle","t1":"Fruit-Forward Vodka Cocktails","pc":"1","ab":"<h2 class='tha__title2'>The Squeezed Vodka Cocktails Come in Three Flavors<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 September 4, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/squeezed.co.uk\/' class='tha__referenceLink' rel='nofollow noreferrer'>squeezed<\/a> & <a target='_blank' href='https:\/\/grocerytrader.co.uk\/new-squeezed-fresh-juice-vodka-range-is-a-refreshing-addition-to-rtd-market\/' class='tha__referenceLink' rel='nofollow noreferrer'>grocerytrader<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsqueezed-vodka-cocktails\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Fruit-Forward+Vodka+Cocktails+-+The+Squeezed+Vodka+Cocktails+Come+in+Three+Flavors&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsqueezed-vodka-cocktails\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsqueezed-vodka-cocktails&title=Fruit-Forward+Vodka+Cocktails+-+The+Squeezed+Vodka+Cocktails+Come+in+Three+Flavors\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsqueezed-vodka-cocktails&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F547%2Frobinsons-wicked.jpeg%3Fauto%3Dwebp&description=Fruit-Forward+Vodka+Cocktails+-+The+Squeezed+Vodka+Cocktails+Come+in+Three+Flavors\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Squeezed vodka cocktails are making their way to the UK as a first for the market that's crafted with fresh juice and premium vodka to position them perfectly for discerning drinkers to try out. The ready-to-drink (RTD) canned cocktails come in three flavor options including Fruity Cranberry, Tangy Orange and Zesty Lime, which each come in with a 6% ABV. The canned cocktails are each free from preservatives, added sugar, sweeteners and additives, which will help them to stand out from the competition.<br \/>\n<br \/>\nFounder Warren Stanley spoke on the Squeezed vodka cocktails saying, \"We spotted a gap in the market for drinks with high-quality juice and no \u2018hidden nasties\u2019. The product has been developed for those individuals who prefer to know exactly what they are consuming when they buy a drink product. There are no other vodka and fresh juice products on the market, this product is what it says on the can \u2013 just fresh juice and vodka.\u201d<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Clean-label Alcoholic Beverages - <\/b>The rising demand for beverages with simple, transparent ingredients creates avenues for new product lines focused on 'no hidden nasties.'<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Fruit-infused Spirits - <\/b>Fruit-forward alcoholic options appeal to health-conscious consumers who seek natural flavors without artificial additives.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Premium RTD Cocktails - <\/b>The emergence of ready-to-drink cocktails featuring high-quality ingredients caters to busy consumers desiring convenient yet sophisticated drinking experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Alcoholic Beverages - <\/b>Shifts towards cleaner labels and natural ingredients reflect evolving consumer preferences within the alcoholic beverages market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Health and Wellness - <\/b>Health-conscious consumers drive demand for products with fewer additives and more natural ingredients, impacting a wide range of consumable goods.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Convenience Foods and Beverages - <\/b>The convenience sector benefits from innovations that bring premium, ready-to-consume products to market, meeting the needs of on-the-go lifestyles.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:79%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:21%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:69%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:31%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='544868'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:78%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:22%;'><\/div><\/div>","u":"\/trends\/squeezed-vodka-cocktails","t":"Fruit-Forward Vodka Cocktails : Squeezed vodka cocktails"},"547321":{"cn":"Lifestyle","cu":"lifestyle","t1":"Celebratory Musical Snack Campaigns","pc":"1","ab":"<h2 class='tha__title2'>This Butterkist Wicked Promotion Celebrates the Upcoming Movie<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 October 4, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.butterkist.co.uk\/' class='tha__referenceLink' rel='nofollow noreferrer'>butterkist<\/a> & <a target='_blank' href='https:\/\/scottishgrocer.co.uk\/2024\/10\/04\/butterkist-defies-gravity-with-new-wicked-promo\/' class='tha__referenceLink' rel='nofollow noreferrer'>scottishgrocer<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbutterkist-wicked-promotion\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Celebratory+Musical+Snack+Campaigns+-+This+Butterkist+Wicked+Promotion+Celebrates+the+Upcoming+Movie&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbutterkist-wicked-promotion\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbutterkist-wicked-promotion&title=Celebratory+Musical+Snack+Campaigns+-+This+Butterkist+Wicked+Promotion+Celebrates+the+Upcoming+Movie\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbutterkist-wicked-promotion&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F547%2Frobinsons-wicked.jpeg%3Fauto%3Dwebp&description=Celebratory+Musical+Snack+Campaigns+-+This+Butterkist+Wicked+Promotion+Celebrates+the+Upcoming+Movie\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>This Butterkist Wicked promotion is being run by the snack brand in partnership with Universal Pictures to get consumers excited for the release of the namesake movie and get their chance at some exclusive prizes. The promotion will be found across the brand's entire popcorn range and will offer consumers the chance to win one of five prizes. This includes luxurious stay at a London hotel, a makeover, a potion-making experience, a wizard-themed afternoon tea, and a shopping spree worth \u00a3200.<br \/>\n<br \/>\nBrand Manager at KP Snacks Racheal Rayner spoke on the Butterkist Wicked promotion saying, \"Both iconic in their own right, we are delighted to be bringing together the UK\u2019s favourite and most recognisable popcorn brand with the year\u2019s most hotly anticipated film. The new partnership has been designed to drive shoppers to the category by reigniting the connection between popcorn and movies while capitalising on the excitement around the release of Wicked. With both an on-pack promotion for consumers and an exciting incentive for retailers, we are well-positioned to generate new demand and drive engagement.\u201d<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Movie-tie-in Promotions - <\/b>Leveraging popular movie releases to drive consumer engagement and create memorable brand experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Experiential Marketing Campaigns - <\/b>Offering unique, immersive experiences as prizes to deepen customer connection and loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Themed Snack Products - <\/b>Aligning snack products with popular cultural events to boost brand visibility and consumer interest.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Food and Beverage - <\/b>Innovating through strategic partnerships with entertainment companies to create buzz and drive sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment and Media - <\/b>Collaborating with food brands to expand marketing reach and enhance the overall consumer experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail - <\/b>Enhancing product appeal through limited-edition promotions tied to major cultural phenomena.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:74%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:26%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:66%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:34%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='547321'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:77%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:23%;'><\/div><\/div>","u":"\/trends\/butterkist-wicked-promotion","t":"Celebratory Musical Snack Campaigns : Butterkist Wicked promotion"},"544878":{"cn":"Lifestyle","cu":"lifestyle","t1":"Sparkling Tea-Based Refreshments","pc":"1","ab":"<h2 class='tha__title2'>Twinings Sparkling Tea Comes in Three Fruit-Forward Flavors<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 September 4, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/twinings.com' class='tha__referenceLink' rel='nofollow noreferrer'>twinings<\/a> & <a target='_blank' href='https:\/\/grocerytrader.co.uk\/twinings-launches-new-ready-to-drink-sparkling-tea\/' class='tha__referenceLink' rel='nofollow noreferrer'>grocerytrader<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftwinings-sparkling-tea\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Sparkling+Tea-Based+Refreshments+-+Twinings+Sparkling+Tea+Comes+in+Three+Fruit-Forward+Flavors&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftwinings-sparkling-tea\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftwinings-sparkling-tea&title=Sparkling+Tea-Based+Refreshments+-+Twinings+Sparkling+Tea+Comes+in+Three+Fruit-Forward+Flavors\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftwinings-sparkling-tea&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F547%2Frobinsons-wicked.jpeg%3Fauto%3Dwebp&description=Sparkling+Tea-Based+Refreshments+-+Twinings+Sparkling+Tea+Comes+in+Three+Fruit-Forward+Flavors\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Twinings Sparkling Tea refreshments are a new range of drinks from the tea brand crafted with taste and function in mind to make them great for consumers to try out this fall.<br \/>\n<br \/>\nThe drinks come in three fruit-forward flavors including Refresh Juicy Raspberry Lemonade, Defense Zesty Orange and Passionfruit, and Boost Zingy Lemon and Ginger. The drinks are each free from artificial sweeteners, colors and added sugar, and are fortified with a range of vitamins and minerals to give them a functional profile when compared to conventional soft drinks.<br \/>\n<br \/>\nMarketing Director for UK & Ireland Gill Close commented on the Twinings Sparkling Tea refreshments saying, \"Available in three delicious flavours, Twinings Sparkling Tea is the perfect pick-me-up to help combat the mid-afternoon slump; a treat to put a spring in your step while feeling good about yourself. Our ambition is to empower people to get the most from life, enabling them to make small changes by making positive health and wellbeing enjoyable and more accessible.\u201d<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Health-conscious Beverages - <\/b>These tea-based drinks highlight a growing demand for refreshments that prioritize health benefits without compromising on taste.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Fruit-infused Sparkling Drinks - <\/b>The introduction of fruit-forward flavors in these sparkling teas reflects a trend towards natural and refreshing beverage options that appeal to flavor enthusiasts.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Functional Fortified Drinks - <\/b>Incorporating vitamins and minerals into these beverages aligns with the increasing consumer interest in functional drinks that support overall well-being.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Industry - <\/b>The launch of Twinings Sparkling Tea taps into the ongoing evolution within the beverage market, focusing on health-oriented and flavor-rich products.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Health and Wellness Industry - <\/b>These fortified drinks underscore the interplay between the beverage sector and the health and wellness industry, promoting drinks that serve a dual purpose of hydration and nutrition.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Natural Ingredients Market - <\/b>With a mandate to avoid artificial additives, these sparkling teas contribute to the rising trend in the natural ingredients market, which caters to consumers seeking clean label products.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:63%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:37%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='544878'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:76%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:24%;'><\/div><\/div>","u":"\/trends\/twinings-sparkling-tea","t":"Sparkling Tea-Based Refreshments : Twinings Sparkling Tea"},"540846":{"cn":"Marketing","cu":"marketing","t1":"Co-Branded Drink Activations","pc":"1","ab":"<h2 class='tha__title2'>The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 July 24, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/cawstonpress.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>cawstonpress<\/a> & <a target='_blank' href='https:\/\/www.talkingretail.com\/products-news\/soft-drinks\/cawston-press-to-hand-out-free-frozen-fruit-waters-23-07-2024\/' class='tha__referenceLink' rel='nofollow noreferrer'>talkingretail<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffrozen-fruit-waters-mobile\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Co-Branded+Drink+Activations+-+The+Cawston+Press+Frozen+Fruit+Waters+Mobile+Celebrates+Inside+Out+2&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffrozen-fruit-waters-mobile\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffrozen-fruit-waters-mobile&title=Co-Branded+Drink+Activations+-+The+Cawston+Press+Frozen+Fruit+Waters+Mobile+Celebrates+Inside+Out+2\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffrozen-fruit-waters-mobile&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F547%2Frobinsons-wicked.jpeg%3Fauto%3Dwebp&description=Co-Branded+Drink+Activations+-+The+Cawston+Press+Frozen+Fruit+Waters+Mobile+Celebrates+Inside+Out+2\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Cawston Press Frozen Fruit Waters Mobile is making its way to Clapham Common in London to provide consumers with a way to beat the heat with a complimentary refreshment. <br \/>\n<br \/>\nThe activation will see Cawston Press offering free frozen Fruit Waters in Apple & Summer Berries, Apple & Pear, Sunshine Orange and Apple & Mango flavor options. The refreshments are crafted with at least 40% fruit water with natural still water and have no added sugars, sweeteners or preservatives in the mix. The marketing activation is co-branded to celebrate the arrival of Inside Out 2 to theaters in the UK.<br \/>\n<br \/>\nSenior Brand Manager Milly Tuck spoke on the Cawston Press Frozen Fruit Waters Mobile saying, \"The Cawston Press Frozen Fruit Waters Mobile showcases our core brand values whilst celebrating this milestone collaboration with Disney, Pixar and Inside Out 2. We are so excited to spread Joy this summer and give back to our customers in true Cawston Press fashion, with No Jiggery Pokery!\u201d<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Co-branded Marketing Campaigns - <\/b>The partnership between Cawston Press and Inside Out 2 exemplifies the potential of leveraging popular media franchises to enhance brand engagement and consumer reach.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sugar-free Beverage Options - <\/b>Cawston Press's commitment to creating fruit waters with no added sugars, sweeteners, or preservatives aligns with the rising consumer demand for healthier beverage alternatives.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Mobile Brand Activations - <\/b>The deployment of the Frozen Fruit Waters Mobile to public spaces highlights a trend towards experiential marketing, offering direct consumer engagement in innovative ways.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Industry - <\/b>Companies in the beverage industry are increasingly adopting healthier formulations to meet the growing consumer preference for natural and low-sugar drinks.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Industry - <\/b>The collaboration with Inside Out 2 signifies the entertainment industry's role in offering new co-branding opportunities that can drive cross-industry marketing efforts.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing Industry - <\/b>Innovative marketing strategies such as mobile brand activations are transforming how brands connect with their audiences, fostering more immersive and memorable consumer experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:58%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:42%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:59%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:41%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:79%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:21%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='540846'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:65%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:35%;'><\/div><\/div>","u":"\/trends\/frozen-fruit-waters-mobile","t":"Co-Branded Drink Activations : Frozen Fruit Waters Mobile"},"536270":{"cn":"Lifestyle","cu":"lifestyle","t1":"Concentrated Fruit Cocktail Mixes","pc":"1","ab":"<h2 class='tha__title2'>Robinsons Fruit Shoot Squash Comes in Two Options<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 June 7, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/fruitshoot.com' class='tha__referenceLink' rel='nofollow noreferrer'>fruitshoot<\/a> & <a target='_blank' href='https:\/\/www.foodbev.com\/news\/fruit-shoot-makes-a-splash-into-squash-category\/' class='tha__referenceLink' rel='nofollow noreferrer'>foodbev<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-fruit-shoot-squash\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Concentrated+Fruit+Cocktail+Mixes+-+Robinsons+Fruit+Shoot+Squash+Comes+in+Two+Options&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-fruit-shoot-squash\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-fruit-shoot-squash&title=Concentrated+Fruit+Cocktail+Mixes+-+Robinsons+Fruit+Shoot+Squash+Comes+in+Two+Options\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frobinsons-fruit-shoot-squash&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F547%2Frobinsons-wicked.jpeg%3Fauto%3Dwebp&description=Concentrated+Fruit+Cocktail+Mixes+-+Robinsons+Fruit+Shoot+Squash+Comes+in+Two+Options\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Robinsons Fruit Shoot Squash has been announced by Britvic as the brand's first foray into the squash category to provide consumers with a flavorful option that's bursting with fruit-forward taste.<br \/>\n<br \/>\nThe product comes in two options including Berry Galaxy and Tropical Jungle, which are both positioned as double strength to maximize the flavor when prepared. The Berry Galaxy boasts strawberry and blueberry flavors in the mix, while Tropical Jungle puts orange and mango in the spotlight. The squash products will make their debut at Ocado before getting a wider launch slated for 2025.<br \/>\n<br \/>\nRetail Commercial Director at Britvic Ben Parker spoke on the Robinsons Fruit Shoot Squash saying, \"We can see a clear demand in the kids category for larger sharing formats, so this was the perfect time to expand Fruit Shoot into a brand-new category. As a well-known and trusted brand, Fruit Shoot is well placed to leverage its strong appeal with kids and parents, helping retailers to drive further sales within the category.\u201d<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Double-strength Beverage Mixes - <\/b>Double-strength Beverage Mixes provide consumers with a highly concentrated option that maximizes flavor while allowing for customizable dilution levels.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Fruit-forward Flavors - <\/b>Fruit-forward flavors in beverages offer a fresh and vibrant taste experience, catering to the growing consumer preference for natural and intense fruit tastes.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Kid-friendly Drink Options - <\/b>Kid-friendly drink options that emphasize familiar and appealing flavors meet parent demand for healthier and more exciting beverage choices for children.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Industry - <\/b>The beverage industry can explore new market segments by innovating with double-strength and fruit-forward drinks that cater to a variety of age groups.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Children's Products - <\/b>Children's products in the beverage sector benefit from appealing to both kids' taste preferences and parents' desire for healthier and convenient drink options.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail and E-commerce - <\/b>Retail and e-commerce channels have the opportunity to introduce niche and innovative drink products to a broader audience, leveraging trusted brands to boost sales.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:17%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:83%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:9%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:91%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:73%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:27%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='536270'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:33%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:67%;'><\/div><\/div>","u":"\/trends\/robinsons-fruit-shoot-squash","t":"Concentrated Fruit Cocktail Mixes : Robinsons Fruit Shoot Squash"}}</script> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17327.4' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17327.4' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; 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