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Yannis Piperakis the CEO of DOPE and a seasoned Digital Marketing Technologist/Loyalty Strategy expert, explains what it takes to bring your Loyalty building efforts to the next level, increasing your ROI to all time highs." /><meta property="og:image" content="https://wearedope.com/sites/default/files/2021-10/main_image.png" /><meta name="facebook-domain-verification" content="6tdaewnhwm2d3trf9wfzorq3t0x7wk" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:title" content="Deep Relationships > Deep Data" /><meta name="Generator" content="Drupal 9 (https://www.drupal.org)" /><meta name="MobileOptimized" content="width" /><meta name="HandheldFriendly" content="true" /><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" /><script type="application/ld+json">{"@context": "https://schema.org","@graph": [{"@type": "Article","headline": "Deep Relationships \u003E Deep Data","description": "Taking your loyalty program beyond Points \u0026 Discounts is key to differentiate against competitors and stay ahead of the curve. 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class="language-link" hreflang="sq" data-drupal-link-system-path="node/140">DOPE Tirana <img src="/themes/custom/bootstrap_sass/images/iconarrow.png"></a></span></div></div></div></div></div></div></div></nav><div id="page-wrapper"><div id="page"><div id="main-wrapper" class="layout-main-wrapper clearfix"><div id="main" class="container-fluid px-0 overflow-hidden"><div class="row mx-0"><div class="col-12 col-sm-11 px-0"><main class="main-content order-last" id="content" role="main"><section class="section caseStudy"><a id="main-content" tabindex="-1"></a><div id="block-bootstrap-sass-content" class="block block-system block-system-main-block"><div class="content"> <article data-history-node-id="140" role="article" about="/deep-relationships" class="node node--type-projects node--view-mode-full clearfix title-above-image"> <header> </header><div class="node__content clearfix"><div class="field field--name-field-content-blocks field--type-entity-reference-revisions field--label-hidden field__items"><div class="field__item"><div class="paragraph paragraph--type--top-image paragraph--view-mode--default"><div class="titleMainImg row mx-0"><div class="col-12 px-0"><h1 class="largeTitle px-3 px-sm-4" data-shadow="Deep Relationships">Deep Relationships</h1><div class="mainImg"> <picture> <source media="(max-width: 575px)" srcset="/sites/default/files/styles/mobile_port/public/2021-10/main_image-mobile.png?itok=Qrfv3ulJ"> <source media="(min-width: 576px)" srcset="/sites/default/files/styles/case_study_top_img/public/2021-10/main_image.png?itok=3nyTp4kt"> <img class="img-fluid" src="/sites/default/files/styles/case_study_top_img/public/2021-10/main_image.png?itok=3nyTp4kt" alt="Deep Relationships > Deep Data"> </picture></div></div></div></div></div><div class="field__item"><div class="paragraph paragraph--type--top-image-and-text paragraph--view-mode--default"><div class="contentBlock1 row mx-0 justify-content-md-center my-5"><div class="col-10 col-sm-12 col-md-10 description px-3 px-sm-4"><div class="clearfix text-formatted field field--name-field-t field--type-text-long field--label-hidden field__item"><h2 class="purple-red-title" data-text="DOPE INSIGHTS">DOPE INSIGHTS</h2><p>Taking your <a class="red-lines-link" href="https://wearedope.com/crm-loyalty">loyalty program</a> beyond Points & Discounts is key to differentiate against competitors and stay ahead of the curve. Yannis Piperakis the CEO of DOPE and a seasoned Digital Marketing Technologist/Loyalty Strategy expert, explains what it takes to bring your Loyalty building efforts to the next level, increasing your ROI to all time highs.</p><p><a class="red-lines-link goTo" href="/#contact">Download our DOPE Insights</a> on Deep Relationships™ and get a sneak peak of our methodology. Get access to working templates and start building your own Brand Character and a framework to start planning for your own Deep Relationships around your Brand.</p></div></div></div></div></div><div class="field__item"><div class="paragraph paragraph--type--img-lg-title-and-text paragraph--view-mode--default pt-xl-5 pt-lg-3"><div class="contentBlock2 row mx-0 my-5 align-items-center"><div class="col-11 col-md-6 px-0 pb-4 pb-md-0 contentImg"> <picture> <source media="(max-width: 575px)" srcset="/sites/default/files/styles/mobile_port/public/2021-10/kardia.png?itok=9mqqKS8G "> <source media="(min-width: 576px)" srcset="/sites/default/files/styles/case_study_left_img/public/2021-10/kardia.png?itok=EpDWVVr_"> <img class="img-fluid" src="/sites/default/files/styles/case_study_left_img/public/2021-10/kardia.png?itok=EpDWVVr_" alt="Deep Relationships Deep Data"> </picture></div><div class="col-10 col-sm-12 col-md-6 col-lg-5 col-xl-5 px-0 description align-self-center"><h2 class="largeTitle pb-0 pb-sm-3 px-3 px-sm-4" data-shadow=""></h2><div class="px-3 px-sm-4"><h3 class="subTitle pt-0 pt-md-3 pt-xl-5 pb-3"></h3><div class="clearfix text-formatted field field--name-field-t field--type-text-long field--label-hidden field__item"><h2 class="purple-red-title" data-text="DEEP RELATIONSHIPS">DEEP RELATIONSHIPS<span class="span-tm">TM</span></h2><p><strong>The world has changed for ever! Is your Loyalty Program ready for it?</strong></p><p>There has been a recent seismic shift in the world at multiple levels.The pandemic has transformed our priorities in life, the way we work, the way we interact with each other and with brands.</p></div></div></div></div></div></div><div class="field__item"><div class="paragraph paragraph--type--text-and-right-image paragraph--view-mode--default pt-xl-5 pt-lg-3"><div class="contentBlock4 row mx-0 my-5 align-items-center justify-content-md-center"><div class="col-10 col-sm-12 col-md-6 col-md-4 col-xl-4 description mt-4 mt-md-0 px-3 px-sm-4 order-2 order-md-1"><div class="clearfix text-formatted field field--name-field-t field--type-text-long field--label-hidden field__item"><h2 class="purple-red-title" data-text="THE LOYALTY TRAP:">THE LOYALTY TRAP:</h2><p><strong>Getting lost in the technicalities</strong></p><p>Come out of the “Loyalty Trap” and get ready for the new loyalty norm! Its not about your MTV or your RFM analysis. Its not about your Loyalty Tiers, your points or discounts. Its not about your technology either.</p></div></div><div class="col-11 col-md-6 col-md-6 col-xl-6 offset-xl-1 px-0 contentImg order-1 order-md-2"><div class="field field--name-field-right-image field--type-image field--label-hidden field__item"> <img class="img-fluid image-style-case-study-right-img" src="/sites/default/files/styles/case_study_right_img/public/2021-10/mountain.png?itok=odonTMOL" width="900" height="900" alt="Deep Relationships > Deep Data" loading="lazy" typeof="foaf:Image" /></div></div></div></div></div><div class="field__item"><div class="paragraph paragraph--type--video paragraph--view-mode--default"><div class="contentBlock3 row no-gutters my-5"><div class="col-12"><div class="video-wrapper"><div class="field field--name-field-embed-a-video field--type-video field--label-hidden field__item"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/HgAhhuiozok?autoplay=0&rel=0&start=0"></iframe></div></div></div></div></div></div></div></div><style> #block-backtofront{ display:none; } </style><div class="row mx-0 contact-us webform-in-case-studies"><div class="col-12 col-lg-11"><h3 class="mt-5 mb-4 pl-lg-3">Download our DOPE Insights on Deep Relationships™</h3><p class="pb-4 pl-lg-3">Download our DOPE Insights on Deep Relationships™ and get a sneak peak of our methodology.<br/>Get access to working templates and start building your own Brand Character and a framework to start planning for your own Deep Relationships around your Brand.</p></div><div class="col-12 col-lg-11"> <span id="webform-submission-dope-insights-node-140-form-ajax-content"></span><div id="webform-submission-dope-insights-node-140-form-ajax" class="webform-ajax-form-wrapper" data-effect="fade" data-progress-type="throbber"><form class="webform-submission-form webform-submission-add-form webform-submission-dope-insights-form 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