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Sponsor partnerships - Olympic News
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It also influenced the development of the IOC's TOP programme, which now generates more than 40 per cent of Olympic revenues.</p></section><div class="sc-64789b07-5 gYeJhe"><section class="sc-64789b07-13 hDAMtF"><span data-cy="story-header-reading-time" class="OcsText-styles__StyledText-sc-bf256156-0 bTmcNg sc-64789b07-7 gSaeDT text--footnote">1 <!-- -->min read</span><span class="separator">|</span><!--$!--><template data-dgst="DYNAMIC_SERVER_USAGE"></template><div class="sc-64789b07-15 kLExwJ"></div><!--/$--></section><div data-cy="story-header-tags" class="sc-568fc19b-0 qlIBb"><a data-cy="link" class="" href="https://olympics.com/ioc/theme-los-angeles-1984-legacy" data-tracking-payload="{"module":"ExtraInfo","module_position":1,"link_tag":"Los Angeles 1984 Legacy"}" target="_self"><span data-cy="tag" class="OcsText-styles__StyledText-sc-bf256156-0 gvRxmV Tag-styles__Tag-sc-917fc24a-0 fOzHyt text--caption">Los Angeles 1984 Legacy</span></a><a data-cy="link" class="" href="https://olympics.com/ioc/theme-legacies-for-sport" data-tracking-payload="{"module":"ExtraInfo","module_position":2,"link_tag":"Legacies for Sport"}" target="_self"><span data-cy="tag" class="OcsText-styles__StyledText-sc-bf256156-0 gvRxmV Tag-styles__Tag-sc-917fc24a-0 fOzHyt text--caption">Legacies for Sport</span></a></div></div></div></section><section class="Grid-styles__GridContainer-sc-dfdac50-0 kJIowB"><section class="sc-7b8de076-1 gsBDBy sc-966e9ed7-1 izPaNC"><section class="sc-7b8de076-2 jegoBT"><section class="sc-7b8de076-0 klVQfE"><picture data-cy="picture-wrapper" class="styles__Picture-sc-3cfb7849-0 eeYsQp"><source media="(min-width: 1440px)" srcSet="https://img.olympics.com/images/image/private/t_s_16_9_g_auto/t_s_w1460/f_auto/primary/vlk11sxrjhwcecxaqubz, https://img.olympics.com/images/image/private/t_s_16_9_g_auto/t_s_w2440/f_auto/primary/vlk11sxrjhwcecxaqubz 2x"/><source media="(min-width: 992px) and (max-width: 1439px)" srcSet="https://img.olympics.com/images/image/private/t_s_16_9_g_auto/t_s_w960/f_auto/primary/vlk11sxrjhwcecxaqubz, https://img.olympics.com/images/image/private/t_s_16_9_g_auto/t_s_w1920/f_auto/primary/vlk11sxrjhwcecxaqubz 2x"/><source media="(min-width: 768px) and (max-width: 991px)" srcSet="https://img.olympics.com/images/image/private/t_s_16_9_g_auto/t_s_w730/f_auto/primary/vlk11sxrjhwcecxaqubz, https://img.olympics.com/images/image/private/t_s_16_9_g_auto/t_s_w1460/f_auto/primary/vlk11sxrjhwcecxaqubz 2x"/><source media="(min-width: 393px) and (max-width: 767px)" srcSet="https://img.olympics.com/images/image/private/t_s_16_9_g_auto/t_s_w730/f_auto/primary/vlk11sxrjhwcecxaqubz, https://img.olympics.com/images/image/private/t_s_16_9_g_auto/t_s_w1340/f_auto/primary/vlk11sxrjhwcecxaqubz 2x"/><source media="(max-width: 392px)" srcSet="https://img.olympics.com/images/image/private/t_s_16_9_g_auto/t_s_w440/f_auto/primary/vlk11sxrjhwcecxaqubz, https://img.olympics.com/images/image/private/t_s_16_9_g_auto/t_s_w860/f_auto/primary/vlk11sxrjhwcecxaqubz 2x"/><img alt="Sponsor partnerships " src="https://img.olympics.com/images/image/private/t_s_16_9_g_auto/t_s_w960/f_auto/primary/vlk11sxrjhwcecxaqubz"/></picture><div data-cy="caption" class="Caption-styles__Caption-sc-da3587d7-0 ckNUTS image-caption has-credits multi-line"><span data-cy="credits" class="OcsText-styles__StyledText-sc-bf256156-0 gvRxmV Caption-styles__Credits-sc-da3587d7-2 fBVyKs image-credits text--caption"> <!-- -->© 1984 / Kishimoto/IOC - All rights reserved | Mary T. 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and firms which were granted “official” sponsor or supplier status. Sponsors were required to make much larger contributions to the Games—in money and in kind—than in previous years and, in return, their exclusive association with the Olympic Movement was guaranteed. A variety of individual agreements were negotiated by the Organising Committee with the 35 companies that committed to sponsor the Olympic Games. Some contributed with cash, while others paid entirely in the form of goods and services.</p> <p>Previous editions of the Olympic Games had experienced financial difficulties, but Los Angeles 1984 reversed this trend. 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