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bh"><figure class="mw mx my mz na mv bh paragraph-image"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*IHWH-sKhJCei_hqSuFq62w.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*IHWH-sKhJCei_hqSuFq62w.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*IHWH-sKhJCei_hqSuFq62w.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*IHWH-sKhJCei_hqSuFq62w.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*IHWH-sKhJCei_hqSuFq62w.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*IHWH-sKhJCei_hqSuFq62w.png 1100w, https://miro.medium.com/v2/resize:fit:4000/format:webp/1*IHWH-sKhJCei_hqSuFq62w.png 4000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 2000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*IHWH-sKhJCei_hqSuFq62w.png 640w, https://miro.medium.com/v2/resize:fit:720/1*IHWH-sKhJCei_hqSuFq62w.png 720w, https://miro.medium.com/v2/resize:fit:750/1*IHWH-sKhJCei_hqSuFq62w.png 750w, https://miro.medium.com/v2/resize:fit:786/1*IHWH-sKhJCei_hqSuFq62w.png 786w, https://miro.medium.com/v2/resize:fit:828/1*IHWH-sKhJCei_hqSuFq62w.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*IHWH-sKhJCei_hqSuFq62w.png 1100w, https://miro.medium.com/v2/resize:fit:4000/1*IHWH-sKhJCei_hqSuFq62w.png 4000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 2000px"/><img alt="" class="bh mc nb c" width="2000" height="750" loading="eager" role="presentation"/></picture></figure></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h2 id="ea7a" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk">What is Gxpress?</h2><p id="1614" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk"><a class="af ot" href="https://www.gxpresss.com/" rel="noopener ugc nofollow" target="_blank">Gxpress</a> is the delivery solution for International Shipping and Logistics services, which provides a customized solution to promote all types of businesses from small to large in India providing them a service to make the trade with the International market by giving them customized and cheap rates of delivery.</p><p id="6810" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk">Here is my take to Redesign Gxpress’ website where I have documented my design process, my thinking & methods and how I came up with the final prototype of the website. I have even included an Interactive Prototype of clickable screens to get a feel of using an actual website at the end of this case study. So, stay tuned!!</p><blockquote class="oz pa pb"><p id="8525" class="ny nz pc oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk">Note: This is just a personal project that I took only for practicing redesigning a digital product.</p></blockquote><h2 id="e67a" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk">Design Process</h2><p id="3dac" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk">The design process that I followed is the five stages of the <strong class="oa gv">Design thinking </strong>process: Empathize, Define, Ideate, Prototype, and Test.</p><h1 id="f320" class="pd nd gu bf ne pe pf pg nh ph pi pj nk pk pl pm pn po pp pq pr ps pt pu pv pw bk">🔹Empathize</h1><h2 id="de2d" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk">Why it needs a redesign?</h2><p id="6106" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk">After a careful analysis of the Gxpress website, I drew the following conclusion of why it needed a redesign:</p><ul class=""><li id="e4e9" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk">The website looks outdated.</li><li id="afd9" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">There was no proper CTA (Call to Action) on the website. It feels more like an informative website.</li><li id="83e1" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">There was no trust building up when the user sees it for the first time.</li><li id="3ba0" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">The brand values of the company were not clearly visible on the website.</li><li id="4017" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">No way to understand the delivery process for users who don’t know about it.</li></ul><h2 id="68f9" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk">Research</h2><p id="063f" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk"><strong class="oa gv">What is Gxpress?</strong></p><ul class=""><li id="56f1" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk">Delivery Business in India.</li><li id="6401" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">For large businesses, small businesses and Individuals.</li><li id="fff0" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">They observed the difficulty for small business to export for International Clients.</li><li id="87b6" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Gxpress aims to help those <strong class="oa gv">small and unorganized businesses</strong> by giving them a <strong class="oa gv">Customized solution</strong> that will be best suited for them.</li><li id="5d2f" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Their other services include — Payment, Banking, Sourcing, Selling, Warehousing, and Packaging.</li></ul><p id="5684" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk"><strong class="oa gv">How the delivery system works (For Individuals)?</strong></p><ul class=""><li id="6b20" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk">Courier collected from the Sender’s address.</li><li id="ed29" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Goes to the warehouse for package and sealing.</li><li id="740a" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Based on Destination, transportation is decided.</li><li id="167e" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Delivered to the Destination Warehouse and then to the receiver.</li></ul><h2 id="1a1e" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk"><strong class="al">Competitive Analysis</strong></h2><figure class="qi qj qk ql qm mv qf qg paragraph-image"><div role="button" tabindex="0" class="qn qo fj qp bh qq"><div class="qf qg qh"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*r1PQsKFKoor7d--WEDZZJw.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*r1PQsKFKoor7d--WEDZZJw.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*r1PQsKFKoor7d--WEDZZJw.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*r1PQsKFKoor7d--WEDZZJw.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*r1PQsKFKoor7d--WEDZZJw.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*r1PQsKFKoor7d--WEDZZJw.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*r1PQsKFKoor7d--WEDZZJw.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*r1PQsKFKoor7d--WEDZZJw.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*r1PQsKFKoor7d--WEDZZJw.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*r1PQsKFKoor7d--WEDZZJw.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*r1PQsKFKoor7d--WEDZZJw.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*r1PQsKFKoor7d--WEDZZJw.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*r1PQsKFKoor7d--WEDZZJw.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*r1PQsKFKoor7d--WEDZZJw.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mc nb c" width="700" height="688" loading="lazy" role="presentation"/></picture></div></div><figcaption class="qr ff qs qf qg qt qu bf b bg z du">Competitive Analysis and Comparison</figcaption></figure><p id="cdca" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk"><strong class="oa gv">Common Patterns Observed:</strong></p><ul class=""><li id="cd5b" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk">Book a Quote</li><li id="a0b2" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Different types of Services</li><li id="0c66" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Track a parcel</li><li id="db30" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">About Us — Understanding their core values</li><li id="2668" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Explanation about how the delivery system works.</li></ul><h2 id="bd76" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk">Identifying Users</h2><p id="86cb" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk"><strong class="oa gv">Individuals</strong></p><ul class=""><li id="d658" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk">Working People with family.</li><li id="1f5d" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Want to send small individual courier packages to their relatives and friends.</li><li id="6bfd" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">New User — Who don’t know about the delivery process and how it’s done.</li><li id="1eac" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Returning User — To track their order.</li></ul><p id="3fa4" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk"><strong class="oa gv">Large Business</strong></p><ul class=""><li id="5c6e" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk">Want to Collab with the Delivery system to support their import and export of products they produce (eg. E-commerce).</li></ul><p id="5a9d" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk"><strong class="oa gv">Small Business</strong></p><ul class=""><li id="9e2e" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk">Want to step up in the competitive market of business of trade with an easy, understandable and affordable delivery solution to grow internationally.</li></ul><h1 id="bcec" class="pd nd gu bf ne pe pf pg nh ph pi pj nk pk pl pm pn po pp pq pr ps pt pu pv pw bk">🔹Define</h1><h2 id="85ba" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk"><strong class="al">Identifying Problems in the Current Website</strong></h2><ul class=""><li id="7806" class="ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os px py pz bk">No center stage for CTA — Book a Quote, Track Order, Partner with us.</li><li id="855e" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Partner with us has no Contact option.</li><li id="e430" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">The website looks outdated in visual design.</li><li id="08cc" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">The real brand value is not able to be visible on the site.</li><li id="a3da" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Not able to figure out how it works, for new time visitors.</li><li id="8a05" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Can’t able to instantaneously go for tracking my order ID for returning users.</li><li id="d60c" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Can’t able to believe their records and figures of the past delivery made.</li><li id="7ff0" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Reading just long text for the explanation of services in quite boring.</li><li id="9795" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Not able to figure out what action to perform on the website — No color contract for CTA buttons.</li></ul><p id="c189" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk"><strong class="oa gv">Problems in the current use cases:</strong></p><p id="11f5" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk">At first glance, the user <strong class="oa gv"><em class="pc">is not able to</em></strong>:</p><ul class=""><li id="e876" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk">Understand Gxpress as a Company.</li><li id="f1a0" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Understand the delivery system process.</li><li id="7191" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Find the “Book a Quote” and “Track an Order” CTA instantly when the users visit the website. (For Individuals)</li><li id="984a" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Find the “Collab” or “Partner with us” CTA instantly (For Businesses)</li></ul><figure class="qi qj qk ql qm mv qf qg paragraph-image"><div role="button" tabindex="0" class="qn qo fj qp bh qq"><div class="qf qg qv"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*N9RJ3e2r1TLB1r1u6I-hXw.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mc nb c" width="700" height="847" loading="lazy" role="presentation"/></picture></div></div><figcaption class="qr ff qs qf qg qt qu bf b bg z du">User Needs</figcaption></figure><h2 id="e526" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk"><strong class="al">Use Stories (use cases):</strong></h2><p id="670e" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk"><strong class="oa gv">For Individuals: </strong>User wants to</p><ul class=""><li id="9bac" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk">Know about Gxpress and its brand values</li><li id="6160" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Know what it does</li><li id="39bf" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Understand the delivery process</li><li id="7550" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Book and Quote a Package</li><li id="5673" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Track their order with Track ID</li><li id="be20" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">View Pricing</li><li id="0b89" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Clear Doubts (FAQs and Contact Us)</li></ul><p id="cc58" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk"><strong class="oa gv">For Business: </strong>Business clients want to</p><ul class=""><li id="7707" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk">See the company’s previous records and past clients</li><li id="9ea3" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Read past clients reviews</li><li id="42f8" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Understand their own delivery process and their services</li><li id="8dbe" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Collab or Partner them with them in just one and easy click</li><li id="aaa7" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Need to have a trust for the company</li></ul><h2 id="4bcc" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk"><strong class="al">Problem Statement</strong></h2><blockquote class="oz pa pb"><p id="017e" class="ny nz pc oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk">To redesign the website of Gxpress that helps</p><p id="19b8" class="ny nz pc oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk"><strong class="oa gv">Individuals</strong> to understand the delivery process and make them book a quote and track orders.</p><p id="604e" class="ny nz pc oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk">And helps <strong class="oa gv">Businesses</strong> to understand it as a trustworthy company, see their past records and deliveries made, read their reviews and easily able to contact them.</p></blockquote><h2 id="7d01" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk"><strong class="al">Defining Brand Values</strong></h2><ul class=""><li id="db92" class="ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os px py pz bk">Economical Shipment</li><li id="2ab5" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Customized Solutions</li><li id="144e" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Delivery on Time</li><li id="21ca" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Easy to Understand delivery solution</li><li id="e5c8" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Supporting all types of businesses</li></ul><h1 id="8a7a" class="pd nd gu bf ne pe pf pg nh ph pi pj nk pk pl pm pn po pp pq pr ps pt pu pv pw bk">🔹Ideate</h1><p id="d5e2" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk">I asked <strong class="oa gv"><em class="pc">How Might We</em></strong> questions to come up with solutions on how I can solve the problem</p></div></div><div class="mv"><div class="ab cb"><div class="lx qw ly qx lz qy cf qz cg ra ci bh"><figure class="qi qj qk ql qm mv rc rd paragraph-image"><div role="button" tabindex="0" class="qn qo fj qp bh qq"><div class="qf qg rb"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*jgvo1bHUUkv5qp_g1zh_JQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*jgvo1bHUUkv5qp_g1zh_JQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*jgvo1bHUUkv5qp_g1zh_JQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*jgvo1bHUUkv5qp_g1zh_JQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*jgvo1bHUUkv5qp_g1zh_JQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*jgvo1bHUUkv5qp_g1zh_JQ.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*jgvo1bHUUkv5qp_g1zh_JQ.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*jgvo1bHUUkv5qp_g1zh_JQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*jgvo1bHUUkv5qp_g1zh_JQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*jgvo1bHUUkv5qp_g1zh_JQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*jgvo1bHUUkv5qp_g1zh_JQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*jgvo1bHUUkv5qp_g1zh_JQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*jgvo1bHUUkv5qp_g1zh_JQ.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*jgvo1bHUUkv5qp_g1zh_JQ.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc nb c" width="1000" height="527" loading="eager" role="presentation"/></picture></div></div><figcaption class="qr ff qs qf qg qt qu bf b bg z du">How Might We Questions | Defining Brand Values</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h2 id="3f33" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk"><strong class="al">Solutions — Things to Have</strong></h2><p id="0328" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk">These are content that would appear on the home screen that would solve all the problems analyzed from the current website:</p><ul class=""><li id="7333" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk">Explaining what is Gxpress — It’s brand values and vision</li><li id="492e" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">How should I start — FAQs</li><li id="d549" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">What Gxpress does — About Us</li><li id="5dec" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Book (Quote) — Enter the details</li><li id="4a1c" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Track Orders through Track ID</li><li id="dc33" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Partner (Collab) with for Business</li><li id="6f1f" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">View Pricing</li><li id="d345" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Their Services and explanation</li><li id="747e" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Delivery Process Explained</li><li id="53e6" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Past client’s reviews and global presence</li><li id="9b56" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Making a decision to “Contact” or “Book a Quote” when at the bottom of the page</li><li id="e05a" class="ny nz gu oa b ob qa od oe of qb oh oi nl qc ok ol np qd on oo nt qe oq or os px py pz bk">Bottom Down section, with Social media icons and relevant links</li></ul><h2 id="36b6" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk"><strong class="al">Information Architecture</strong></h2><p id="4878" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk">I ran through making the Information Architecture of the Home Page of the website. Find the IA of the whole website I created on <strong class="oa gv">Miroboard</strong> in the Link: <a class="af ot" href="http://bit.ly/info_architecture" rel="noopener ugc nofollow" target="_blank">http://bit.ly/info_architecture</a></p><figure class="qi qj qk ql qm mv qf qg paragraph-image"><div role="button" tabindex="0" class="qn qo fj qp bh qq"><div class="qf qg re"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*4del8QzGE6s8UTYWfwJf0w.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*4del8QzGE6s8UTYWfwJf0w.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*4del8QzGE6s8UTYWfwJf0w.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*4del8QzGE6s8UTYWfwJf0w.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*4del8QzGE6s8UTYWfwJf0w.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*4del8QzGE6s8UTYWfwJf0w.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*4del8QzGE6s8UTYWfwJf0w.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*4del8QzGE6s8UTYWfwJf0w.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*4del8QzGE6s8UTYWfwJf0w.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*4del8QzGE6s8UTYWfwJf0w.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*4del8QzGE6s8UTYWfwJf0w.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*4del8QzGE6s8UTYWfwJf0w.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*4del8QzGE6s8UTYWfwJf0w.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*4del8QzGE6s8UTYWfwJf0w.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mc nb c" width="700" height="779" loading="lazy" role="presentation"/></picture></div></div><figcaption class="qr ff qs qf qg qt qu bf b bg z du">Information Architecture of Home Page</figcaption></figure><h1 id="5bec" class="pd nd gu bf ne pe pf pg nh ph pi pj nk pk pl pm pn po pp pq pr ps pt pu pv pw bk">🔹Prototype</h1><p id="e84a" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk">I started by making sketches on sheets to quickly have a flow of ideas. I made the final Paper Wireframe as:</p><figure class="qi qj qk ql qm mv qf qg paragraph-image"><div role="button" tabindex="0" class="qn qo fj qp bh qq"><div class="qf qg rf"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*3aPZsoqXCwf4hXNPENcQZQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*3aPZsoqXCwf4hXNPENcQZQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*3aPZsoqXCwf4hXNPENcQZQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*3aPZsoqXCwf4hXNPENcQZQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*3aPZsoqXCwf4hXNPENcQZQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*3aPZsoqXCwf4hXNPENcQZQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*3aPZsoqXCwf4hXNPENcQZQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*3aPZsoqXCwf4hXNPENcQZQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*3aPZsoqXCwf4hXNPENcQZQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*3aPZsoqXCwf4hXNPENcQZQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*3aPZsoqXCwf4hXNPENcQZQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*3aPZsoqXCwf4hXNPENcQZQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*3aPZsoqXCwf4hXNPENcQZQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*3aPZsoqXCwf4hXNPENcQZQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mc nb c" width="700" height="430" loading="lazy" role="presentation"/></picture></div></div></figure><p id="1b31" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk">I then moved to create the <strong class="oa gv">Mid — Fidelity Wireframes:</strong></p><figure class="qi qj qk ql qm mv qf qg paragraph-image"><div role="button" tabindex="0" class="qn qo fj qp bh qq"><div class="qf qg rg"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*_p542V9c7VkZVc7WhlTsyA.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*_p542V9c7VkZVc7WhlTsyA.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*_p542V9c7VkZVc7WhlTsyA.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*_p542V9c7VkZVc7WhlTsyA.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*_p542V9c7VkZVc7WhlTsyA.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*_p542V9c7VkZVc7WhlTsyA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*_p542V9c7VkZVc7WhlTsyA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*_p542V9c7VkZVc7WhlTsyA.png 640w, https://miro.medium.com/v2/resize:fit:720/1*_p542V9c7VkZVc7WhlTsyA.png 720w, https://miro.medium.com/v2/resize:fit:750/1*_p542V9c7VkZVc7WhlTsyA.png 750w, https://miro.medium.com/v2/resize:fit:786/1*_p542V9c7VkZVc7WhlTsyA.png 786w, https://miro.medium.com/v2/resize:fit:828/1*_p542V9c7VkZVc7WhlTsyA.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*_p542V9c7VkZVc7WhlTsyA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*_p542V9c7VkZVc7WhlTsyA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mc nb c" width="700" height="498" loading="lazy" role="presentation"/></picture></div></div></figure><p id="5a2c" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk"><strong class="oa gv">Visual Aspects: </strong>Gathering the following assets by referring to the Mid-Fidelity design:</p><figure class="qi qj qk ql qm mv qf qg paragraph-image"><div role="button" tabindex="0" class="qn qo fj qp bh qq"><div class="qf qg rh"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*mQ32W6OSk8CxyjbKN2TWqg.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mc nb c" width="700" height="531" loading="lazy" role="presentation"/></picture></div></div></figure><p id="f260" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk"><strong class="oa gv">Moodboards:</strong></p><figure class="qi qj qk ql qm mv qf qg paragraph-image"><div role="button" tabindex="0" class="qn qo fj qp bh qq"><div class="qf qg rg"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*ApFbzK9rpoixZPbx9TvBXg.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*ApFbzK9rpoixZPbx9TvBXg.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*ApFbzK9rpoixZPbx9TvBXg.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*ApFbzK9rpoixZPbx9TvBXg.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*ApFbzK9rpoixZPbx9TvBXg.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*ApFbzK9rpoixZPbx9TvBXg.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*ApFbzK9rpoixZPbx9TvBXg.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*ApFbzK9rpoixZPbx9TvBXg.png 640w, https://miro.medium.com/v2/resize:fit:720/1*ApFbzK9rpoixZPbx9TvBXg.png 720w, https://miro.medium.com/v2/resize:fit:750/1*ApFbzK9rpoixZPbx9TvBXg.png 750w, https://miro.medium.com/v2/resize:fit:786/1*ApFbzK9rpoixZPbx9TvBXg.png 786w, https://miro.medium.com/v2/resize:fit:828/1*ApFbzK9rpoixZPbx9TvBXg.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*ApFbzK9rpoixZPbx9TvBXg.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*ApFbzK9rpoixZPbx9TvBXg.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mc nb c" width="700" height="498" loading="lazy" role="presentation"/></picture></div></div></figure><h2 id="a786" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk"><strong class="al">High Fidelity Design</strong></h2><p id="9b0d" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk">I designed the final UI of the website on Figma of the following screens:</p><ul class=""><li id="e5ae" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk"><strong class="oa gv">Home Page</strong></li></ul><figure class="qi qj qk ql qm mv qf qg paragraph-image"><div role="button" tabindex="0" class="qn qo fj qp bh qq"><div class="qf qg rg"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*IikKDqy12lk3J3ywYod1ew.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*IikKDqy12lk3J3ywYod1ew.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*IikKDqy12lk3J3ywYod1ew.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*IikKDqy12lk3J3ywYod1ew.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*IikKDqy12lk3J3ywYod1ew.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*IikKDqy12lk3J3ywYod1ew.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*IikKDqy12lk3J3ywYod1ew.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*IikKDqy12lk3J3ywYod1ew.png 640w, https://miro.medium.com/v2/resize:fit:720/1*IikKDqy12lk3J3ywYod1ew.png 720w, https://miro.medium.com/v2/resize:fit:750/1*IikKDqy12lk3J3ywYod1ew.png 750w, https://miro.medium.com/v2/resize:fit:786/1*IikKDqy12lk3J3ywYod1ew.png 786w, https://miro.medium.com/v2/resize:fit:828/1*IikKDqy12lk3J3ywYod1ew.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*IikKDqy12lk3J3ywYod1ew.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*IikKDqy12lk3J3ywYod1ew.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mc nb c" width="700" height="2084" loading="lazy" role="presentation"/></picture></div></div></figure><ul class=""><li id="637e" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk"><strong class="oa gv">Service Page Explanation</strong></li></ul><figure class="qi qj qk ql qm mv qf qg paragraph-image"><div role="button" tabindex="0" class="qn qo fj qp bh qq"><div class="qf qg rg"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*GzAbMpxKo411vF5JPgNAaA.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*GzAbMpxKo411vF5JPgNAaA.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*GzAbMpxKo411vF5JPgNAaA.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*GzAbMpxKo411vF5JPgNAaA.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*GzAbMpxKo411vF5JPgNAaA.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*GzAbMpxKo411vF5JPgNAaA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*GzAbMpxKo411vF5JPgNAaA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*GzAbMpxKo411vF5JPgNAaA.png 640w, https://miro.medium.com/v2/resize:fit:720/1*GzAbMpxKo411vF5JPgNAaA.png 720w, https://miro.medium.com/v2/resize:fit:750/1*GzAbMpxKo411vF5JPgNAaA.png 750w, https://miro.medium.com/v2/resize:fit:786/1*GzAbMpxKo411vF5JPgNAaA.png 786w, https://miro.medium.com/v2/resize:fit:828/1*GzAbMpxKo411vF5JPgNAaA.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*GzAbMpxKo411vF5JPgNAaA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*GzAbMpxKo411vF5JPgNAaA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mc nb c" width="700" height="1151" loading="lazy" role="presentation"/></picture></div></div></figure><ul class=""><li id="ce76" class="ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os px py pz bk"><strong class="oa gv">Data Entry for Booking a Quote</strong></li></ul><figure class="qi qj qk ql qm mv qf qg paragraph-image"><div role="button" tabindex="0" class="qn qo fj qp bh qq"><div class="qf qg rg"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*Sn4ibNGf0tXCn6HIhPCpLw.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*Sn4ibNGf0tXCn6HIhPCpLw.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*Sn4ibNGf0tXCn6HIhPCpLw.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*Sn4ibNGf0tXCn6HIhPCpLw.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*Sn4ibNGf0tXCn6HIhPCpLw.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*Sn4ibNGf0tXCn6HIhPCpLw.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*Sn4ibNGf0tXCn6HIhPCpLw.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*Sn4ibNGf0tXCn6HIhPCpLw.png 640w, https://miro.medium.com/v2/resize:fit:720/1*Sn4ibNGf0tXCn6HIhPCpLw.png 720w, https://miro.medium.com/v2/resize:fit:750/1*Sn4ibNGf0tXCn6HIhPCpLw.png 750w, https://miro.medium.com/v2/resize:fit:786/1*Sn4ibNGf0tXCn6HIhPCpLw.png 786w, https://miro.medium.com/v2/resize:fit:828/1*Sn4ibNGf0tXCn6HIhPCpLw.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*Sn4ibNGf0tXCn6HIhPCpLw.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*Sn4ibNGf0tXCn6HIhPCpLw.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mc nb c" width="700" height="1434" loading="lazy" role="presentation"/></picture></div></div></figure><h1 id="88e1" class="pd nd gu bf ne pe pf pg nh ph pi pj nk pk pl pm pn po pp pq pr ps pt pu pv pw bk">🔹T<strong class="al">est</strong></h1><blockquote class="ri"><p id="2317" class="rj rk gu bf rl rm rn ro rp rq rr os du">You can play with the Figma Prototype here:</p><p id="e98d" class="rj rk gu bf rl rm rn ro rp rq rr os du"><a class="af ot" href="http://bit.ly/prototype_on_figma" rel="noopener ugc nofollow" target="_blank">http://bit.ly/prototype_on_figma</a></p></blockquote><h2 id="500f" class="nc nd gu bf ne nf rs dy nh ni rt ea nk nl ru nn no np rv nr ns nt rw nv nw nx bk"><strong class="al">What’s next?</strong></h2><p id="a70e" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk">The design now needed to be tested for feedback and further improvement. Though, what I did was not the perfect process as the design process should be iterative and continuous feedback is required from the start itself, I would love to get the feedback and have a discussion about it in the comment section below.</p></div></div></div><div class="ab cb rx ry rz sa" role="separator"><span class="sb by bm sc sd se"></span><span class="sb by bm sc sd se"></span><span class="sb by bm sc sd"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><h2 id="eabb" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk">Thanks for reading ❤️</h2><p id="74eb" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk">This was my attempt to learn and refine my skills in redesigning a digital product. This UX case study helped me to showcase my design process and how I approach to solve a problem.</p><h2 id="9c99" class="nc nd gu bf ne nf ng dy nh ni nj ea nk nl nm nn no np nq nr ns nt nu nv nw nx bk">Don’t forget to give 50 claps 👏</h2><p id="6947" class="pw-post-body-paragraph ny nz gu oa b ob oc od oe of og oh oi nl oj ok ol np om on oo nt op oq or os gn bk">This would motivate me to write more content and case studies. Thanks 😊</p><p id="77be" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk">Here are my other UX Case Studies that I have worked on:</p><div class="sf sg sh si sj sk"><a rel="noopener ugc nofollow" target="_blank" href="/cab-booking-app-ux-case-study-37fe35f9273e?source=post_page-----56dbbd067824---------------------------------------"><div class="sl ab ix"><div class="sm ab co cb sn so"><h2 class="bf gv io z jd sp jf jg sq ji jk gt bk">Cab Booking App — UX Case Study</h2><div class="sr l"><h3 class="bf b io z jd sp jf jg sq ji jk du">For a better relation and communication between customers and the cab drivers.</h3></div><div class="ss l"><p class="bf b dv z jd sp jf jg sq ji jk du">uxplanet.org</p></div></div><div class="st l"><div class="su l sv sw sx st sy mc sk"></div></div></div></a></div><div class="sf sg sh si sj sk"><a href="https://blog.prototypr.io/event-finding-app-a-ux-case-study-d447763c7562?source=post_page-----56dbbd067824---------------------------------------" rel="noopener follow" target="_blank"><div class="sl ab ix"><div class="sm ab co cb sn so"><h2 class="bf gv io z jd sp jf jg sq ji jk gt bk">Event Finding App — A UX Case Study</h2><div class="sr l"><h3 class="bf b io z jd sp jf jg sq ji jk du">A UX case study for college freshers to find events going on in their Orientation Programs.</h3></div><div class="ss l"><p class="bf b dv z jd sp jf jg sq ji jk du">blog.prototypr.io</p></div></div><div class="st l"><div class="sz l sv sw sx st sy mc sk"></div></div></div></a></div><div class="sf sg sh si sj sk"><a rel="noopener ugc nofollow" target="_blank" href="/wisopt-design-system-ux-case-study-2df334a78ad6?source=post_page-----56dbbd067824---------------------------------------"><div class="sl ab ix"><div class="sm ab co cb sn so"><h2 class="bf gv io z jd sp jf jg sq ji jk gt bk">WisOpt Design System — UX Case Study</h2><div class="sr l"><h3 class="bf b io z jd sp jf jg sq ji jk du">A Case Study on the Design Process of WisOpt application.</h3></div><div class="ss l"><p class="bf b dv z jd sp jf jg sq ji jk du">uxplanet.org</p></div></div><div class="st l"><div class="ta l sv sw sx st sy mc sk"></div></div></div></a></div><blockquote class="oz pa pb"><p id="c616" class="ny nz pc oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk"><strong class="oa gv"><em class="gu">About me:</em></strong></p></blockquote><p id="feb1" class="pw-post-body-paragraph ny nz gu oa b ob ou od oe of ov oh oi nl ow ok ol np ox on oo nt oy oq or os gn bk"><em class="pc">Hi, I am Saksham, I am a Computer Science undergraduate (ongoing) and a self-taught UI/UX Designer currently based in Chennai, India who loves to empathize and understand people and design experiences for them. When I am not designing, you can find me either writing content about my experience of learning design on </em><a class="af ot" href="https://www.quora.com/profile/Saksham-Sinha-9" rel="noopener ugc nofollow" target="_blank"><em class="pc">Quora</em></a><em class="pc">, </em><a class="af ot" href="https://www.linkedin.com/in/saksham-sinha/" rel="noopener ugc nofollow" target="_blank"><em class="pc">LinkedIn</em></a><em class="pc">, </em><a class="af ot" href="http://www.instagram.com/sakshamsdesign" rel="noopener ugc nofollow" target="_blank"><em class="pc">Instagram</em></a><em class="pc">, grabbing a cup of coffee with a book or doodling on my sketchbook.</em></p></div></div></div><div class="ab cb rx ry rz sa" role="separator"><span class="sb by bm sc sd se"></span><span class="sb by bm sc sd se"></span><span class="sb by bm sc sd"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><figure class="qi qj qk ql qm mv"><div class="tb jd l fj"><div class="tc td l"></div></div></figure></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="te tf ab ja"><div class="sr ab"><a class="tg ay am ao" href="https://medium.com/tag/ux?source=post_page-----56dbbd067824---------------------------------------" rel="noopener follow"><div class="th fj cx ti ge tj tk bf b bg z bk tl">UX</div></a></div><div class="sr ab"><a class="tg ay am ao" href="https://medium.com/tag/ux-case-study?source=post_page-----56dbbd067824---------------------------------------" rel="noopener follow"><div class="th fj cx ti ge tj tk bf b bg z bk tl">Ux Case Study</div></a></div><div class="sr ab"><a class="tg ay am ao" href="https://medium.com/tag/redesign?source=post_page-----56dbbd067824---------------------------------------" rel="noopener follow"><div class="th fj cx ti ge tj tk bf b bg z bk tl">Redesign</div></a></div><div class="sr ab"><a class="tg ay am ao" 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