Strumenti con dati analitici e report per monitorare le campagne di marketing

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9.81393 8.94329 9.74381C8.89636 9.7385 8.72305 9.71885 8.72305 9.71885C8.22126 9.65084 7.93428 10.3053 8.23752 10.7542C8.43066 11.0432 8.9595 11.2312 9.49017 11.2318C10.7049 11.2318 11.6381 10.709 11.9865 10.2575C11.9973 10.2442 11.9974 10.2426 12.0136 10.2177C12.0298 10.1916 12.0172 10.1773 11.9955 10.1922C11.7121 10.3877 10.4504 11.1648 9.10392 10.9311C9.10392 10.9311 8.93967 10.904 8.78985 10.845C8.67072 10.7983 8.42165 10.683 8.39096 10.4259C9.48118 10.7654 10.1653 10.4445 10.1653 10.4445V10.4429ZM6.36034 5.52056C6.7791 5.03395 7.2917 4.61057 7.75378 4.37311C7.77003 4.36514 7.78625 4.38214 7.77903 4.39807C7.74113 4.46501 7.67075 4.60791 7.64909 4.71628C7.64548 4.73329 7.66355 4.74604 7.67619 4.73595C7.96318 4.53884 8.46136 4.32795 8.89997 4.30086C8.91983 4.29981 8.92703 4.32424 8.91259 4.33539C8.84761 4.38692 8.77545 4.45812 8.7213 4.52984C8.71227 4.54205 8.71946 4.55957 8.7357 4.55957C9.04255 4.5617 9.47759 4.67006 9.75917 4.82997C9.77722 4.8406 9.76276 4.87832 9.74291 4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=it" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Accedi</a> </li> <li> <a href="https://login.mailchimp.com/?locale=it" class="ctaSecondary">Accedi</a> </li> <li> <a href="/it/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Provalo gratis </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <section id="73nytDnRS3sP0n6L2ZHxDH" class="p23hero module module--noPadding backgroundJasmine fs-unmask" data-module-id="p23Hero" data-entry-id="73nytDnRS3sP0n6L2ZHxDH" data-behavior="p23Hero "> <div class="p23hero__content flex flex--columns-2 mainContent__media_fullbleed "> <div class="p23hero__copyContainer"> <div class="p23hero__copyHolder mainContainer__media_fullbleed"> <p class="p23hero__eyebrow copy-eyebrow margin--bottom-2"> STRUMENTI CON DATI ANALITICI E REPORT </p> <h1 class="h1">Ottimizza la tua strategia di marketing con strumenti con dati analitici e report</h1> <div class="p23hero__copy copy-large margin--top-3"> <p>Monitora le tendenze, ottieni approfondimenti basati sui dati e crea campagne coinvolgenti che favoriscono le conversioni. I nostri strumenti di analisi ti aiutano ad anticipare la tua prossima sfida.</p> </div> <div class="flex flex--middle margin--top-5"> <div class="margin--right-3"> <a class="ctaPrimary" href="/it/pricing/marketing/" aria-label="Inizia"> Inizia </a> </div> </div> <div data-behavior="p23Hero:textBelowCta" class="copy-info margin--top-5"> <p><a href="/it/gdpr/"><img src="https://eep.io/images/yzco4xsimv0y/3co8f3rQv0C3CFXcG9TacS/01e7ee660bb52968938e9c6c34098f36/GDPR_-_EN_-_Small_-_Peppercorn.png" alt="Badge GDPR - Piccolo - Peppercorn"></a></p> </div> </div> </div> <div class="p23hero__mediaContainer__media_fullbleed"> <figure class="image__media_fullbleed"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/1ada55af3dd71084faa742778f842723/IT_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/1ada55af3dd71084faa742778f842723/IT_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/1ada55af3dd71084faa742778f842723/IT_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" alt="Due colleghi che esaminano un report che confronta il tasso di annullamento dell'iscrizione della loro ultima campagna con la media del settore. " width="1082" height="1041"></picture> </figure> </div> </div> </section> <section class="module backgroundPeppercorn fs-unmask" id="4Faa6RRqSA85ZuxFRKTGDf" data-behavior="p23TextGridBullets" data-module-id="p23TextGridBullets" data-entry-id="4Faa6RRqSA85ZuxFRKTGDf" data-context-text="Scopri perché siamo i migliori della categoria"> <div class="module--content"> <div class="p23TextGridBullets padding-6 "> <div class="p23TextGridBullets__header"> <h2 class="p23TextGridBullets__header-title h2">Scopri perché siamo i migliori della categoria</h2> <p class="p23TextGridBullets__description copy-large">Con la piattaforma leader di email marketing e automazioni basata su AI* ricevi consigli utili per aumentare i tassi di apertura, le percentuali di clic e le vendite.</p> </div> <ul class="p23TextGridBullets__list"> <li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="3MqOObWBOf2xePRhvSFdK1" data-context-text="ROI superiore fino a 25 volte" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">ROI superiore fino a 25 volte</h3> <div class="copy-prose margin--top-2"><p>visto dagli utenti Mailchimp*</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="7uyo1CcTwwZdjGXEwWkseW" data-context-text="> tasso di deliverability del 99%" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">> tasso di deliverability del 99%</h3> <div class="copy-prose margin--top-2"><p>per email (media)</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="2RaeC99aQuUmxu4XjPD9MS" data-context-text="Oltre 11 milioni di utenti" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Oltre 11 milioni di utenti</h3> <div class="copy-prose margin--top-2"><p>di Mailchimp a livello globale</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="4EBKmTfqRHDWK9K0rAflog" data-context-text="Oltre 50 attivazioni basate sul comportamento" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Oltre 50 attivazioni basate sul comportamento</h3> <div class="copy-prose margin--top-2"><p>per la personalizzazione</p> </div> </div> </li> </ul> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="2eR57QxwHX5Oq0FXzpBOro" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="2eR57QxwHX5Oq0FXzpBOro" data-context-text="Prendi decisioni intelligenti più velocemente con tutti i tuoi dati in un unico posto"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Prendi decisioni intelligenti più velocemente con tutti i tuoi dati in un unico posto</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="Jy2CsYcfmpEQSChs3Ohj0" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="Jy2CsYcfmpEQSChs3Ohj0"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Guarda il quadro generale con una visualizzazione completa</h2> <p>Passa facilmente dai dati agli approfondimenti. Filtra le dashboard per pubblico, campagna e metriche di e-commerce in intervalli di tempo personalizzati per aiutarti a capire cosa stai vedendo.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/it/features/reports-and-analytics/" aria-label="Esplora le dashboard"> Esplora le dashboard </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/0fcadf56223ceb647dd11295fd1727e3/IT_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Schermo del laptop che mostra il visualizzatore delle metriche di Mailchimp, incluse le opzioni per confrontare il tasso di clic e le entrate totali in un periodo di tempo regolabile." width="953" height="660"></picture></figure> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="rZUC26wyk959PXOGXeCvr" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="rZUC26wyk959PXOGXeCvr"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/9b08e0c02246f7b8572f769769036c24/IT_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Schermo del laptop che mostra la dashboard di marketing di Mailchimp, che consente di personalizzare i report. Questo esempio mostra le prestazioni nel tempo per diverse metriche tra cui il fatturato, il fatturato medio degli ordini, il numero totale di ordini e la percentuale di clic." width="953" height="660"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Approfondisci con report personalizzati</h2> <p>Crea report e visualizzazioni personalizzabili per ottenere dati approfonditi più dettagliati sulle metriche di fatturato e interazione più importanti.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/it/features/reports-and-analytics/" aria-label="Esplora i report"> Esplora i report </a> </div> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="PK6frb371oGuXWaNl8hIy" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="PK6frb371oGuXWaNl8hIy" data-context-text="Scopri cosa provoca una risposta da parte dei tuoi clienti con consigli personalizzati"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Scopri cosa provoca una risposta da parte dei tuoi clienti con consigli personalizzati</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="5UJRe8N49lSnEwTxMfGBw1" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="5UJRe8N49lSnEwTxMfGBw1"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Strumenti intelligenti con forte potenziale di vendita</h2> <p>Confrontando i tuoi dati e i contenuti delle tue email con milioni di altri punti di dati del tuo settore, la nostra piattaforma basata sull'AI offre suggerimenti che possono aiutarti a ottimizzare i tuoi contenuti e favorire le conversioni.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/it/solutions/ai-tools/" aria-label="Esplora l'AI generativa"> Esplora l'AI generativa </a> </div> <p></p> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/c0f012af6dcc1557ef0a33b9a63dcae5/IT_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Esempio di interfaccia utente di Mailchimp con Content Optimizer che valuta un'email di esempio in base alla skimmability, alla qualità dei link, alla qualità delle immagini e alla qualità della tipografia, oltre che all'aderenza alle best practice del settore." width="953" height="660"></picture></figure> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundDietSquash fs-unmask" id="3QjLqV52ymW7f2IORTbvPj" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="3QjLqV52ymW7f2IORTbvPj"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Four runners participating in a Vacation Races event on a road with mountains in the background." width="960" height="665"></picture></figure> </div> <div class="column column2"> <h3 class="h3">"Gli strumenti di reporting e la dashboard delle campagne di Mailchimp sono stati una parte importante della mia decisione di cambiare la nostra strategia email... Mailchimp ha reso più facile vedere le nostre prestazioni e apportare modifiche alla strategia."</h3> <p><b>Lauren Korus</b>, Content Manager, Vacation Races</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/it/case-studies/vacation-races-email-marketing/" aria-label="Leggi il case study"> Leggi il case study </a> </div> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundApricot fs-unmask" id="2TT3cVyBpMpIQDENZQkHYx" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="2TT3cVyBpMpIQDENZQkHYx"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Inizia subito con un tour personalizzato dei prodotti</h2> <p>Inizia a utilizzare i tuoi nuovi strumenti in tutta sicurezza grazie al supporto individuale di uno specialista dell'onboarding, incluso in tutti i piani Premium e Standard.*</p> <p></p> <div class="cta__holder cta__secondary"><a class="ctaSecondary" href="/it/services/onboarding/" aria-label="Scopri di più"> Scopri di più </a> </div> </div> <div class="column column2"> <div class="mediaVideo" style="--embed-width:736;--embed-height:414"> <div class="kaltura_embed-wrapper" style="--embed-width: 736; --embed-height: 414; position: relative;" data-behavior="kalturaVideo"> <div id="kaltura_video_1_utusvxj4" class="kaltura_embed kaltura_async_1_utusvxj4 backgroundParsnip loader" style="width:100%; height:100%; background-size: 20px;"></div> <div class="kaltura_embed-placeholder copy-prose " data-behavior="kalturaVideo:placeholder"> <div class="kaltura_cookies"> <p>Per guardare questo video, <a href="/it/legal/cookies/#optanon-toggle-display/">è necessario accettare i cookie di prestazioni e funzionalità</a>.</p> <p>Per ulteriori informazioni, consulta la nostra <a href="/it/legal/cookies/">informativa sui cookie</a>.</p> </div> <div class="kaltura_error"> <p>We're sorry. Due to a technical issue, the video is currently unable to load. Please try again later.</p> </div> </div> </div> <script> document.addEventListener("DOMContentLoaded", () => { // Create function to load the KalturaPlayers so we can reuse it const loadPlayer = () => { try { let kalturaPlayer = KalturaPlayer.setup({ targetId: "kaltura_video_1_utusvxj4", provider: { partnerId: 5472032, uiConfId: 53047392 }, playback: { muted: false, } }); kalturaPlayer.loadMedia({ entryId: "1_utusvxj4" }); document.removeEventListener("kalturaPlayerLoaded", loadPlayer); } catch (e) { console.error(e.message) } } // Check if the KalturaPlayer is already loaded if (window.KalturaPlayer !== undefined) { loadPlayer(); } else { // If not, wait for the event to be fired // then load the player document.addEventListener("kalturaPlayerLoaded", loadPlayer); } }); </script> </div> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="4K83N3YT3AHexfXI2RSPOu" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="4K83N3YT3AHexfXI2RSPOu" data-context-text="Testa e ottimizza le tue campagne per massimizzare l'efficacia"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Testa e ottimizza le tue campagne per massimizzare l'efficacia</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="6xMsTmAgLUE4yfkUtdOmOK" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="6xMsTmAgLUE4yfkUtdOmOK"> <div class="module--content align--center"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/f4bf4cd8cc7739b7565bbed8a1e42db2/IT_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Esempio di interfaccia utente Mailchimp con due varianti di un'email sottoposte a test A/B l'una rispetto all'altra con risultati che indicano qual era la variante più efficace." width="960" height="665"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Non dare per scontato il valore dei tuoi contenuti: dimostralo</h2> <p>Utilizza i test multivariati e i test A/B per ottenere approfondimenti basati sui dati che ti aiutino a capire come i piccoli cambiamenti favoriscono una maggiore interazione.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/it/features/ab-testing/" aria-label="Scopri i test A/B"> Scopri i test A/B </a> </div> </div> </div> </section> <section class="actionablePlanRecommendations-wrapper fs-unmask"> <div class="actionablePlanRecommendations" id="40segz0Fahqp2Nx4CYOjON" data-module-id="actionablePlanRecommendations" data-behavior="APM/PlanCards" data-entry-id="40segz0Fahqp2Nx4CYOjON"> <div class="actionablePlanRecommendations__heading"> Inizia oggi stesso la tua prova a costo zero </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--desktop"> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="Quanti contatti avete?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_262481782"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">Quanti contatti?</span> <span class="contactsSelect__desktopCopy">Quanti contatti avete?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_262481782" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1.500 </option><option value="2" data-contacts-amount="2500"> 2.500 </option><option value="3" data-contacts-amount="5000"> 5.000 </option><option value="4" data-contacts-amount="10000"> 10.000 </option><option value="5" data-contacts-amount="15000"> 15.000 </option><option value="6" data-contacts-amount="20000"> 20.000 </option><option value="7" data-contacts-amount="25000"> 25.000 </option><option value="8" data-contacts-amount="30000"> 30.000 </option><option value="9" data-contacts-amount="40000"> 40.000 </option><option value="10" data-contacts-amount="50000"> 50.000 </option><option value="11" data-contacts-amount="75000"> 75.000 </option><option value="12" data-contacts-amount="100000"> 100.000 </option><option value="13" data-contacts-amount="130000"> 130.000 </option><option value="14" data-contacts-amount="150000"> 150.000 </option><option value="15" data-contacts-amount="200000"> 200.000 </option><option value="16" data-contacts-amount="250000"> 250.000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Prova gratuita di Premium per un mese e piani per grandi liste di contatti disponibili. Parla con il nostro team di vendita al numero<a href="tel:18003304838">+1 (800) 330-4838</a> o <a href="https://mailchimp.com/sales/">contattaci</a>.</p> </div> </div> <div class="actionablePlanRecommendations__currency actionablePlanRecommendations__currency--desktop"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--mobile"> <div class="actionablePlanRecommendations__currency"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="Quanti contatti avete?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_1971352638"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">Quanti contatti?</span> <span class="contactsSelect__desktopCopy">Quanti contatti avete?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_1971352638" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1.500 </option><option value="2" data-contacts-amount="2500"> 2.500 </option><option value="3" data-contacts-amount="5000"> 5.000 </option><option value="4" data-contacts-amount="10000"> 10.000 </option><option value="5" data-contacts-amount="15000"> 15.000 </option><option value="6" data-contacts-amount="20000"> 20.000 </option><option value="7" data-contacts-amount="25000"> 25.000 </option><option value="8" data-contacts-amount="30000"> 30.000 </option><option value="9" data-contacts-amount="40000"> 40.000 </option><option value="10" data-contacts-amount="50000"> 50.000 </option><option value="11" data-contacts-amount="75000"> 75.000 </option><option value="12" data-contacts-amount="100000"> 100.000 </option><option value="13" data-contacts-amount="130000"> 130.000 </option><option value="14" data-contacts-amount="150000"> 150.000 </option><option value="15" data-contacts-amount="200000"> 200.000 </option><option value="16" data-contacts-amount="250000"> 250.000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Prova gratuita di Premium per un mese e piani per grandi liste di contatti disponibili. Parla con il nostro team di vendita al numero<a href="tel:18003304838">+1 (800) 330-4838</a> o <a href="https://mailchimp.com/sales/">contattaci</a>.</p> </div> </div> <div class="actionablePlanRecommendations__plansWrapper" data-behavior="APM/CardWrapper" data-equalizer>  <div data-plan="premium" data-entry-id="O6jB3d1nkZSUtFovyeQx0" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Premium" class="actionablePlanRecommendations__plan " data-component="Pricing/HighValueOverlay"> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="premium" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp consiglia</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp consiglia </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Premium </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Scala rapidamente con onboarding dedicato, contatti illimitati e supporto prioritario. Creato appositamente per i tuoi team.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="premium"> <p class="copy margin--bottom-c1"> <span class="mobile"> Parla con l'Ufficio Vendite </span> <span class="desktop"> Hai selezionato più contatti di quelli che questo piano consente </span> </p> </div> <p class="copy-info" data-behavior="planCard__startsAt"> Parte da</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="O6jB3d1nkZSUtFovyeQx0:formattedPrice" data-plan="premium"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /mese* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Parte da" data-after-text="al mese per {contacts} contatti"> Parte da $420 al mese per {contacts} contatti</p> </div> <div class="premiumMaxTier" data-behavior="maxTierContactSales"> <div class="premiumMaxTier__innerWrapper"> <span aria-hidden="true" class="premiumMaxTier__innerWrapper__copy">Contatta l'Ufficio vendite a</span> <div class="premiumMaxTier__innerWrapper__phoneNumber"> <a href="tel:18003304838" aria-label="Contatta l'Ufficio vendite a +1 (800) 330-4838" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales number" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales number" }, this)"> +1 (800) 330-4838 </a> </div> <a href="https://mailchimp.com/sales/" class="ctaPrimary ctaPrimary--small ctaPrimary--fullWidth premiumMaxTier__innerWrapper__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales page" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales page" }, this)"> Contatta l'Ufficio vendite </a> </div> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Phone_Support"> Supporto telefonico e prioritario <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3tEgrwNkxhDDKJKUGNpcUJ","placement":"right","header":"Supporto telefonico e prioritario ","copy":"<p>Supporto prioritario tramite email e chat h24\/7gg. Supporto telefonico disponibile in orario d'ufficio.<\/p>\n","dynamicBehavior":null,"originalText":"Supporto telefonico e prioritario"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.CustomCodedandPrebuiltEmail_Templates"> Template email con codice personalizzato e predefiniti <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"6kh1II1XsaegqZzElfcvrM","placement":"right","header":"Template email con codice personalizzato e predefiniti","copy":"<p><strong>CustomCodifica personalizzata Templates<\/strong><br>\nPrendi il controllo del tuo progetto email utilizzando i tuoi template HTML con codice personalizzato.<br><\/p>\n<p><br><strong>PreEmail predefinita Templates<\/strong><br>\nVendi di pi\u00f9 con oltre 100 template email personalizzabili per il tuo settore e brand. Accesso ad alcuni template predefiniti limitato con il piano Free. I piani a pagamento hanno accesso a tutti i template predefiniti.<\/p>\n","dynamicBehavior":null,"originalText":"Template email con codice personalizzato e predefiniti"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Multivariate_ABTesting"> A/B test e test multivariati <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"uHsbeVvTFwmKNtFy1cnAP","placement":"right","header":"A\/B test e test multivariato","copy":"<p><strong>Test multivariati<\/strong><br>\nProva fino a otto varianti di campagna per vedere quali modifiche hanno il maggiore impatto sul coinvolgimento e sulla conversione.<\/p>\n<p><br><strong>A\/B test<\/strong><br>\nProva righe di oggetto, design, contenuti e - orari di invio diversi, in modo da poter comprendere cosa funziona meglio per il tuo pubblico.<\/p>\n","dynamicBehavior":null,"originalText":"A\/B test e test multivariati"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Customer Journey automatizzati avanzati <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Customer Journey automatizzati avanzati","copy":"<p>Crea e automatizza percorsi personalizzati per qualsiasi scenario sfruttando appieno tutte le funzionalit\u00e0 del nostro Customer Journey Builder.<\/p>\n","dynamicBehavior":null,"originalText":"Customer Journey automatizzati avanzati"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Dedicated_Onboarding"> Onboarding personalizzato dedicato <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"7rYDMYytxpmsmgGVzFkigY","placement":"right","header":"Onboarding personalizzato dedicato","copy":"<p>Collabora con un esperto dedicato all\u2019onboarding, con un massimo di 4 consultazioni settimanali, che ti aiuter\u00e0 a sviluppare un piano d\u2019azione personalizzato, ottenere informazioni dettagliate sui prodotti e avere un punto di contatto privilegiato per tutto ci\u00f2 di cui hai bisogno. <\/p>\n<p>Nota: questo servizio \u00e8 attualmente disponibile solo in inglese, spagnolo e portoghese.<\/p>\n","dynamicBehavior":null,"originalText":"Onboarding personalizzato dedicato"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Predictive_Segmentation"> Segmentazione predittiva <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"7sKxlgTVbddQ3XucXy9ZXR","placement":"right","header":"Segmentazione predittiva","copy":"<p>Rivolgiti ai clienti giusti per ottenere pi\u00f9 clienti fedeli con i nostri strumenti di analisi predittiva in grado di stimare il futuro comportamento di acquisto dei tuoi clienti.<\/p>\n","dynamicBehavior":null,"originalText":"Segmentazione predittiva"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Gestione della campagna <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Gestione della campagna","copy":"<p>Semplifica la pianificazione del marketing e consolida i punti di contatto multicanale in un\u2019unica vista della campagna.<\/p>\n","dynamicBehavior":null,"originalText":"Gestione della campagna"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=premium_monthly_plan_v0&locale=it" data-plan="premium" data-component="PlanCard/CTA" data-disabled-copy="Limite contatti superato" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Acquista ora</span> <span class="ctaBuyNow__mobile">Acquista ora</span> </a> </div> </div> </div>  <div data-plan="standard" data-entry-id="7aviketMza1Xnjhy4CE2yS" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Standard" class="actionablePlanRecommendations__plan standOut"> <div class="recommendedBanner is-visible " data-behavior="Pricing/RecommendedBanner" data-plan="standard" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp consiglia</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended is-visible "> Mailchimp consiglia </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Standard </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Aumenta le vendite grazie a strumenti di personalizzazione, ottimizzazione e automazione avanzati.</p> <div class="actionablePlanRecommendations__plan__pricing"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="standard"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite contatti superato </span> <span class="desktop"> Hai selezionato più contatti di quelli che questo piano consente </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> Parte da</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"> <span class="h4">Gratis</span> <span class="copy-info">per 14 giorni</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Dunque inizia da:</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="7aviketMza1Xnjhy4CE2yS:formattedPrice" data-plan="standard"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /mese* </div> </div> <div class="copy"> /mese* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Parte da" data-after-text="al mese per {contacts} contatti"> Parte da $25 al mese per {contacts} contatti</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.247Email_ChatSupport"> Supporto via email e chat 24 ore su 24, 7 giorni su 7 <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"1Dhb5XYXnRJW0WcUMtc9uA","placement":"right","header":"Supporto via mail e tramite chat 24 h\/7 gg","copy":"<p>Supporto tramite email e chat disponibile h24\/7gg.<\/p>\n","dynamicBehavior":null,"originalText":"Supporto via email e chat 24 ore su 24, 7 giorni su 7"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.CustomCoded_PrebuiltEmailTemplates"> Template email con codice personalizzato e predefiniti <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"6TUjpoXNFynddSQOcd9UTd","placement":"right","header":"Template email con codice personalizzato e predefiniti","copy":"<p><strong>CustomCodifica personalizzata Templates<\/strong><br>\nPrendi il controllo del tuo progetto email utilizzando i tuoi template HTML con codice personalizzato.<\/p>\n<p><br><strong>PreEmail predefinita Templates<\/strong><br>\nVendi di pi\u00f9 con oltre 100 template email personalizzabili per il tuo settore e brand. Accesso ad alcuni template predefiniti limitato con il piano Free. I piani a pagamento hanno accesso a tutti i template predefiniti.<\/p>\n","dynamicBehavior":null,"originalText":"Template email con codice personalizzato e predefiniti"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.AB_Testing"> A/B test e test multivariato <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3UrTEzjXQCXkXtNLrbgEfM","placement":"right","header":"A\/B test e test multivariato","copy":"<p><br><strong>Test multivariati<\/strong><br>\nProva fino a otto varianti di campagna per vedere quali modifiche hanno il maggiore impatto sul coinvolgimento e sulla conversione.<\/p>\n<p><br><strong>A\/B test<\/strong><br>\nProva righe di oggetto, design, contenuti e - orari di invio diversi, in modo da poter comprendere cosa funziona meglio per il tuo pubblico.<\/p>\n","dynamicBehavior":null,"originalText":"A\/B test e test multivariato"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Customer Journey automatizzati avanzati <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Customer Journey automatizzati avanzati","copy":"<p>Crea e automatizza percorsi personalizzati per qualsiasi scenario sfruttando appieno tutte le funzionalit\u00e0 del nostro Customer Journey Builder.<\/p>\n","dynamicBehavior":null,"originalText":"Customer Journey automatizzati avanzati"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-165-193.assisted_onboarding"> Onboarding personalizzato <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"gr1iggXL1ptb593Uf7WBE","placement":"right","header":"Onboarding assistito","copy":"<p>Ottieni una consulenza pratica per inviare la tua prima email, segmentare i tipi di pubblico, configurare le automazioni, sincronizzare le integrazioni e altro ancora.<\/p>\n<p>Nota: questo servizio \u00e8 attualmente disponibile solo in inglese.<\/p>\n","dynamicBehavior":null,"originalText":"Onboarding personalizzato"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.Predictive_Segmentation"> Segmentazione predittiva <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"60Tw5b0H0jxXNclpuFLkSE","placement":"right","header":"Segmentazione predittiva","copy":"<p>Rivolgiti ai clienti giusti per ottenere pi\u00f9 clienti fedeli con i nostri strumenti di analisi predittiva in grado di stimare il futuro comportamento di acquisto dei tuoi clienti.<\/p>\n","dynamicBehavior":null,"originalText":"Segmentazione predittiva"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Gestione della campagna <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Gestione della campagna","copy":"<p>Semplifica la pianificazione del marketing e consolida i punti di contatto multicanale in un\u2019unica vista della campagna.<\/p>\n","dynamicBehavior":null,"originalText":"Gestione della campagna"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&discount_id=66cfd014b28e3&locale=it" data-plan="standard" data-component="PlanCard/CTA" data-disabled-copy="Limite contatti superato" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Iscriviti gratuitamente</span> <span class="ctaBuyNow__mobile">Iscriviti gratuitamente</span> </a> </div> </div> </div>  <div data-plan="essential" data-entry-id="5eob2xgjwRHQpDLd8kGs7j" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Essentials" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="essential" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp consiglia</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp consiglia </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Essentials </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Invia i contenuti giusti al momento giusto con funzionalità di test e pianificazione.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="essential"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite contatti superato </span> <span class="desktop"> Hai selezionato più contatti di quelli che questo piano consente </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> Parte da</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"> <span class="h4">Gratis</span> <span class="copy-info">per 14 giorni</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Dunque inizia da:</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="5eob2xgjwRHQpDLd8kGs7j:formattedPrice" data-plan="essential"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /mese* </div> </div> <div class="copy"> /mese* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Parte da" data-after-text="al mese per {contacts} contatti"> Parte da $15 al mese per {contacts} contatti</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.247Email_ChatSupport"> Supporto via email e chat 24 ore su 24, 7 giorni su 7 <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"5vB1pHYRjAqvKZjeLRD7rF","placement":"right","header":"Supporto via mail e tramite chat 24 h\/7 gg","copy":"<p>Supporto tramite email e chat disponibile h24\/7gg.<\/p>\n","dynamicBehavior":null,"originalText":"Supporto via email e chat 24 ore su 24, 7 giorni su 7"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.Prebuilt_EmailTemplates"> Template email predefiniti <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"28XmvTeBKNw8d2Cg5dJEtJ","placement":"right","header":"Template email predefiniti","copy":"<p>Vendi di pi\u00f9 con oltre 100 template email personalizzabili per il tuo settore e brand. Accesso ad alcuni template predefiniti limitato con il piano Free. I piani a pagamento hanno accesso a tutti i template predefiniti.<\/p>\n","dynamicBehavior":null,"originalText":"Template email predefiniti"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.AB_Testing"> A/B test <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"35UertKimTQbNu9NMGKmTF","placement":"right","header":"A\/B test","copy":"<p>Prova righe di oggetto, design, contenuti e - orari di invio diversi, in modo da poter comprendere cosa funziona meglio per il tuo pubblico.<\/p>\n","dynamicBehavior":null,"originalText":"A\/B test"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.BasicAutomated_CustomerJourneys"> Customer Journey automatizzati di base <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"6WgMB7xzUCvMcS4Z6gOKHK","placement":"right","header":"Customer Journey automatizzati di base","copy":"<p>Costruisci flussi operativi automatici per inviare messaggi rilevanti in base al modo in cui i clienti interagiscono con il tuo brand.<\/p>\n","dynamicBehavior":null,"originalText":"Customer Journey automatizzati di base"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Onboarding personalizzato</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Segmentazione predittiva</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Gestione della campagna</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=essential_monthly_plan_v0&discount_id=66cfd014b28e3&locale=it" data-plan="essential" data-component="PlanCard/CTA" data-disabled-copy="Limite contatti superato" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Iscriviti gratuitamente</span> <span class="ctaBuyNow__mobile">Iscriviti gratuitamente</span> </a> </div> </div> </div>  <div data-plan="free" data-entry-id="65yHjGarpIsJ4ComeekPn" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Free" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="free" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp consiglia</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp consiglia </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Free </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Crea facilmente campagne email e scopri di più sui tuoi clienti.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="free"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite contatti superato </span> <span class="desktop"> Hai selezionato più contatti di quelli che questo piano consente </span> </p> </div> <p class="copy-info pricingPlans__invisible" data-behavior="planCard__startsAt"> Parte da</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="65yHjGarpIsJ4ComeekPn:formattedPrice" data-plan="free"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value=""></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /mese* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Parte da" data-after-text="al mese per {contacts} contatti"> Parte da $0 al mese per {contacts} contatti</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Emailsupportfor_first30days"> Supporto via email per i primi 30 giorni <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"79QVddj89ktYxBeuzoSdwQ","placement":"right","header":"Supporto via mail per i primi 30 giorni","copy":"<p>Supporto gratuito via email per i primi 30 giorni.<\/p>\n","dynamicBehavior":null,"originalText":"Supporto via email per i primi 30 giorni"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Prebuilt_EmailTemplates"> Template email predefiniti <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"6QVUf6LBBy2qUWMQlAF1rN","placement":"right","header":"Template email predefiniti","copy":"<p>Vendi di pi\u00f9 con oltre 100 template email personalizzabili per il tuo settore e brand. Accesso ad alcuni template predefiniti limitato con il piano Free. I piani a pagamento hanno accesso a tutti i template predefiniti.<\/p>\n","dynamicBehavior":null,"originalText":"Template email predefiniti"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem2"> <p>A/B test</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem3"> <p>Customer Journey automatizzati di base</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Onboarding</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Segmentazione predittiva</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Gestione della campagna</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=free_monthly_plan_v0&locale=it" data-plan="free" data-component="PlanCard/CTA" data-disabled-copy="Limite contatti superato" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Iscriviti gratuitamente</span> <span class="ctaBuyNow__mobile">Iscriviti gratuitamente</span> </a> </div> </div> </div> </div> <div class="actionablePlanRecommendations__legalDisclaimer"> <span class="disclaimer-asterisk">*</span><div class="freeTrial__terms freeTrial__terms--free-trial-v1-deploy"><span>Vedi</span><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.free_trial.14_days_free_trial_terms"> i termini della prova gratuita <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3vdxInopaAMvNCmaTUVst0","placement":"right","header":null,"copy":"<p>*<strong>Prova gratuita di 14 giorni<\/strong>: i primi quattordici (14) giorni di abbonamento a Mailchimp Standard o Essentials (a seconda dei casi, ognuno, un \"piano mensile\"), a partire dalla data di iscrizione, sono gratuiti (\"Prova gratuita\"). Al momento dell'iscrizione devono essere fornite delle informazioni di pagamento valide. Prima della scadenza del periodo di prova, riceverai una email che ti informer\u00e0 dell'approssimarsi della scadenza della Prova gratuita. Per l'idoneit\u00e0 all'offerta di prova gratuita, devi: essere un nuovo cliente Mailchimp o un cliente esistente del Piano di marketing gratuito con un account creato negli ultimi 90 giorni in determinati Paesi e iscriverti a un piano Standard o Essentials utilizzando l'opzione \"Inizia la prova gratuita\" (o una dicitura simile). L'offerta \u00e8 valida solo una volta per account Mailchimp e non \u00e8 cumulabile con altre offerte Mailchimp; le offerte non possono essere applicate consecutivamente. L'offerta \u00e8 disponibile per un tempo limitato e non si applica a commissioni aggiuntive o commissioni una tantum, inclusi, a titolo esemplificativo ma non esaustivo, i costi per le email transazionali (precedentemente note come Mandrill), il marketing via SMS, i piani per il sito web, i crediti del piano a consumo o gli annunci Google. Una volta terminato il Periodo di prova, ti verr\u00e0 addebitata una tariffa su base mensile al tasso corrente per il piano di marketing a pagamento che hai selezionato, in base ai tuoi contatti e invii di email, fino a quando non annullerai o passerai a un altro piano di marketing mensile a pagamento o a un Piano di marketing gratuito. Consulta i <a href=\"\/it\/legal\/promotional-offer-terms\/#Abbonamento_promozionale_gratuito_di_14_giorni\">termini completi dell'offerta<\/a>. Termini, condizioni, prezzi, funzionalit\u00e0 speciali e opzioni di servizio e supporto sono soggetti a modifiche senza preavviso.<\/p>\n","dynamicBehavior":null,"originalText":"i termini della prova gratuita"} </script> </span> </div> <p>***** Se superi il limite di contatti o di e-mail inviate viene applicato un <a href="/it/help/about-additional-charges/">Costo aggiuntivo</a>. Se superi il limite di contatti o di e-mail inviate, l’invio con il piano Free sarà messo in pausa.</p> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.p23.overages_disclaimer"> Learn more <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"64nPSimOMxUl83gEZAv0KA","placement":"right","header":null,"copy":"<p>Per visualizzare il limite mensile di invio delle email incluso in ciascun piano specifico, fai clic per <a href=\"\/it\/pricing\/marketing\/#plan:standard\">visualizzare tutti i dettagli del piano<\/a>. Se supererai il limite di invio delle email o il numero di contatti inclusi nel piano, ti verr\u00e0 addebitato il costo del <a href=\"\/it\/help\/about-additional-charges\/\">superamento<\/a> (ad eccezione dei piani Free, in cui l'invio verr\u00e0 sospeso fino al successivo ciclo mensile del piano).<br>\n<br>\nGli SMS sono disponibili come componente aggiuntivo solo per i piani a pagamento negli Stati Uniti; i crediti SMS vengono aggiunti al tuo account dopo l\u2019acquisto. Prima di acquistare i crediti, \u00e8 necessario effettuare una richiesta e accettare i termini. I crediti vengono emessi mensilmente e quelli inutilizzati scadono senza poter essere trasferiti al mese successivo. I prezzi variano. Gli MMS sono disponibili solo sui piani Premium ed Standard. La disponibilit\u00e0 di caratteristiche e funzionalit\u00e0 varia in base al tipo di piano. Per i dettagli, consulta i vari piani e i prezzi di Mailchimp. Consulta i termini per i dettagli.<\/p>\n<p><br>Prezzo visualizzato in base a: <br><\/p>\n<p><br><strong>Il piano Premium<\/strong> comprende 10.000 contatti. Il limite mensile di invio delle email per i piani Premium \u00e8 di 15 volte il tuo numero massimo di contatti. <br>\n<br><strong>Il piano Standard<\/strong> comprende 500 contatti. Il limite mensile di invio delle email per i piani Premium \u00e8 di 12 volte il tuo numero massimo di contatti.<br>\n<br><strong>Il piano Essentials<\/strong> comprende 500 contatti. Il limite mensile di invio delle email per i piani Essentials \u00e8 di 10 volte il tuo numero massimo di contatti.<br>\n<br><strong>Il piano Free<\/strong> comprende fino a 500 contatti. Seleziona le dimensioni del tuo pubblico per calcolare il tuo prezzo. Il limite mensile di invio delle email per il piano Free \u00e8 di 1.000 invii (limite giornaliero di 500).<br><\/p>\n<p><br><strong>Prezzi NON in USD:<\/strong> Il prezzo effettivo pu\u00f2 variare. I prezzi visualizzati sono stime basate sui tassi di cambio correnti. L'importo esatto addebitato varia e dipende dal tasso di cambio al momento dell'elaborazione del pagamento. I prezzi visualizzati escludono eventuali tasse e commissioni applicabili, che verranno aggiunte al costo di tutti i servizi acquistati. Per i prezzi di base esatti, fare riferimento ai prezzi indicati in USD.<\/p>\n","dynamicBehavior":null,"originalText":"Learn more"} </script> </span> </div> <div class="actionablePlanRecommendations__cta"> <a class="ctaArrow" href="/it/pricing/marketing/" aria-label="Visualizza tutti i dettagli del piano"> Visualizza tutti i dettagli del piano </a> </div> </div> </section> <section id="44DzQuig00al3NK4tFIUaZ" class="p23HorizontalGrid module backgroundCoconut fs-unmask" data-module-id="p23HorizontalGrid" data-entry-id="44DzQuig00al3NK4tFIUaZ" data-behavior="p23HorizontalGrid"> <div class="module--content "> <h2 class="h2 margin--bottom-5">Scopri di più sui report e dati analitici</h2> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-3 "> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="2tBk5t6dHplw7mWJibaTAi"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"> <a class="p23hg__itemCta" href="/it/resources/best-website-analytics-tools/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A woman talking on the phone as she runs her small business from her laptop." width="826" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> 11 tra i migliori strumenti di dati analitici del web <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Confronta 11 strumenti di analisi web per individuare quello più adatto a te e scoprire perché dovresti investire nell'analisi di marketing. </p> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="23xasdSxAHmJ7NmMiquhxs"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"> <a class="p23hg__itemCta" href="/it/resources/predicitve-analytics/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A man working at a table, pausing to check his phone for analytics from Mailchimp’s mobile app." width="827" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Le basi dell'analisi predittiva: dai dati generali a quelli più approfonditi <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Leggi questa guida per scoprire le basi dell'analisi predittiva e come può aiutarti a prendere decisioni aziendali migliori. </p> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="4jZE8dEDSReGvRAjE30J8N"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"> <a class="p23hg__itemCta" href="/it/resources/machine-learning-in-marketing-guide/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A man and woman looking at a laptop together while discussing AI marketing strategy." width="827" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Una guida completa all'apprendimento automatico nel marketing <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Scopri come le tue strategie di marketing digitale possono trarre vantaggio dall'apprendimento automatico e dall'AI. </p> </a> </div> </li> </ul> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundParsnip fs-unmask" id="7M3JycPQp6d0THbtpM9vIV" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="7M3JycPQp6d0THbtpM9vIV"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Hai bisogno di un esperto? Siamo qui per te.</h2> <p>Dal design rapido dei template alla gestione completa delle campagne, la nostra comunità globale di oltre 850 esperti di fiducia può occuparsi di tutto.</p> <p></p> <div class="cta__holder cta__secondary"><a class="ctaSecondary" href="/it/experts/" aria-label="Scopri gli esperti Mailchimp"> Scopri gli esperti Mailchimp </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="A smiling business owner has a conversation on their mobile phone." width="953" height="660"></picture></figure> </div> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="pw7bqqyycFqSQVFfpdcBh" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="pw7bqqyycFqSQVFfpdcBh" data-context-text="Offriamo un servizio clienti di qualità 24 ore su 24, 7 giorni su 7"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Offriamo un servizio clienti di qualità 24 ore su 24, 7 giorni su 7</h2> <div class="margin--top-3 copy-large"> <p>Il nostro team del servizio clienti è sempre disponibile e pronto a supportarti.</p> </div> <div class="flex flex--middle margin--top-5 ctas__wrapper"> <div> <a class="ctaArrow cta--small" href="/it/why-mailchimp/support/" aria-label="Scopri le nostre offerte di supporto"> Scopri le nostre offerte di supporto </a> </div> </div> </div> </div> <section id="3hLLwwweeDEaujU8VoUkMf" class="p23Accordion module fs-unmask" data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="3hLLwwweeDEaujU8VoUkMf" data-context-text="Domande frequenti (FAQ)"> <div class="module--content"> <h2 class="h2 p23Accordion__title"> Domande frequenti (FAQ) </h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Cosa sono i dati analitici delle email?" data-component-id="p23AccordionItem" data-entry-id="6pWdRQeTCtbgpSVbSlJ3gW"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-6pWdRQeTCtbgpSVbSlJ3gW" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-6pWdRQeTCtbgpSVbSlJ3gW" aria-controls="p23AccordionItem-sect-0-6pWdRQeTCtbgpSVbSlJ3gW"> <span> Cosa sono i dati analitici delle email? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-6pWdRQeTCtbgpSVbSlJ3gW" id="p23AccordionItem-sect-0-6pWdRQeTCtbgpSVbSlJ3gW" role="region" aria-labelledby="p23AccordionItem-0-6pWdRQeTCtbgpSVbSlJ3gW"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I dati analitici sulle email forniscono informazioni preziose che ti consentono di identificare ciò che funziona per la tua azienda e perfezionare le campagne che possono essere rese ancora migliori. A volte i dati forniti possono essere difficili da decifrare, ma riceverai sempre informazioni utili e di facile lettura con il nostro software di reporting di marketing digitale.</p> <p>I nostri strumenti di dati analitici e reporting funzionano monitorando l'interazione, la crescita e le entrate delle tue campagne su diversi canali. Ciò include email, annunci sui social, codici promozionali utilizzati e così via. Di conseguenza, puoi ottenere una comprensione più approfondita di ciò che piace ai tuoi clienti e continuare a creare contenuti che soddisfino le loro esigenze. Gli strumenti di reporting per il marketing digitale ti consentono anche di vedere come le tue campagne email si confrontano con la concorrenza. La parte migliore è che puoi eseguire tutto ciò senza mai uscire dalla dashboard con i dati analitici di Mailchimp.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Come posso utilizzare i dati analitici delle email?" data-component-id="p23AccordionItem" data-entry-id="3ZxHXc3t4bbGZSJNuuhRH0"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-3ZxHXc3t4bbGZSJNuuhRH0" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-3ZxHXc3t4bbGZSJNuuhRH0" aria-controls="p23AccordionItem-sect-1-3ZxHXc3t4bbGZSJNuuhRH0"> <span> Come posso utilizzare i dati analitici delle email? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-3ZxHXc3t4bbGZSJNuuhRH0" id="p23AccordionItem-sect-1-3ZxHXc3t4bbGZSJNuuhRH0" role="region" aria-labelledby="p23AccordionItem-1-3ZxHXc3t4bbGZSJNuuhRH0"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I dati analitici delle email possono essere difficili da capire, specialmente per i proprietari di piccole imprese che non sanno da dove iniziare. Ma non è necessario che lo siano. Con i dati analitici Mailchimp, puoi iniziare a prendere decisioni aziendali più informate con report ricchi dei dati approfonditi necessari.</p> <p>I nostri strumenti di reportistica di marketing possono fornire report su campagne email, automazioni, pagine di destinazione e annunci per garantire una panoramica completa delle campagne precedenti e in corso. Ognuno di essi approfondirà le diverse metriche. Ad esempio, i report sulle pagine di destinazione misurano le prestazioni delle pagine di destinazione mediante visualizzazioni e clic.</p> <p>Utilizzando gli strumenti di dati analitici del marketing digitale, puoi sviluppare un piano d'azione basato sui dati raccolti. In ultima analisi, gli strumenti di reporting e dati analitici creano una preziosa opportunità per migliorare ulteriormente le tue attività di marketing e far crescere la tua attività. Che tu voglia segmentare i dati dei clienti in base ai dati demografici o identificare contenuti poco performanti, siamo qui per aiutarti.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quando dovrei ottenere i dati analitici per le campagne email?" data-component-id="p23AccordionItem" data-entry-id="5U6gg3UuhMzRcx7pgW24Ke"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-5U6gg3UuhMzRcx7pgW24Ke" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-5U6gg3UuhMzRcx7pgW24Ke" aria-controls="p23AccordionItem-sect-2-5U6gg3UuhMzRcx7pgW24Ke"> <span> Quando dovrei ottenere i dati analitici per le campagne email? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-5U6gg3UuhMzRcx7pgW24Ke" id="p23AccordionItem-sect-2-5U6gg3UuhMzRcx7pgW24Ke" role="region" aria-labelledby="p23AccordionItem-2-5U6gg3UuhMzRcx7pgW24Ke"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I nostri strumenti di reporting con dati analitici inizieranno a raccogliere dati non appena la tua campagna email sarà pubblicata e il tuo pubblico inizierà a interagirci. Gli strumenti di reporting di Mailchimp analizzeranno anche i dati ricevuti da clic, aperture e acquisti. Tuttavia, potresti non essere in grado di vedere subito i risultati della tua campagna, poiché alcune email possono richiedere del tempo per essere inviate e consegnate.</p> <p>Puoi visualizzare un riepilogo delle prestazioni della tua campagna aprendo il report della campagna email. La panoramica che forniamo include informazioni cruciali che possono influenzare la tua prossima campagna, come le entrate totali degli ordini guadagnate, i tassi di apertura, i destinatari che hanno annullato l'iscrizione e altro ancora.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Come devo impostare i report per la campagna automatizzata in Mailchimp?" data-component-id="p23AccordionItem" data-entry-id="4cFwQctHOvBDxF5f53TeQe"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-4cFwQctHOvBDxF5f53TeQe" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-4cFwQctHOvBDxF5f53TeQe" aria-controls="p23AccordionItem-sect-3-4cFwQctHOvBDxF5f53TeQe"> <span> Come devo impostare i report per la campagna automatizzata in Mailchimp? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-4cFwQctHOvBDxF5f53TeQe" id="p23AccordionItem-sect-3-4cFwQctHOvBDxF5f53TeQe" role="region" aria-labelledby="p23AccordionItem-3-4cFwQctHOvBDxF5f53TeQe"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Se desideri ricevere report automatizzati sulle campagne automatizzate da Mailchimp, devi solamente abilitare il monitoraggio. Dopodiché, i nostri strumenti di creazione di report analitici si occuperanno del lavoro pesante e forniranno informazioni utili sull'andamento delle tue email automatizzate come una serie. Potrai anche visualizzare i dati analitici di Mailchimp per le singole email.</p> <p>Ecco come accedere ai classici report di automazione:</p> <ul> <li>Seleziona Report sotto la scheda Campagne.</li> <li>Fai clic su Automazioni, quindi su Visualizza report.</li> </ul> <p>Una volta aperto il report di automazione, sarai in grado di visualizzare metriche diverse, come il numero di email inviate e le prestazioni mensili.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Qual è la differenza tra i report e i dati analitici?" data-component-id="p23AccordionItem" data-entry-id="5rYyiHN9GBptKjdbOv5TQd"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-5rYyiHN9GBptKjdbOv5TQd" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-5rYyiHN9GBptKjdbOv5TQd" aria-controls="p23AccordionItem-sect-4-5rYyiHN9GBptKjdbOv5TQd"> <span> Qual è la differenza tra i report e i dati analitici? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-5rYyiHN9GBptKjdbOv5TQd" id="p23AccordionItem-sect-4-5rYyiHN9GBptKjdbOv5TQd" role="region" aria-labelledby="p23AccordionItem-4-5rYyiHN9GBptKjdbOv5TQd"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I report riguardano la raccolta e la presentazione dei dati in modo chiaro, fornendoti un'istantanea di ciò che sta accadendo. I dati analitici approfondiscono maggiormente i dati, trovando modelli e informazioni che ti aiutano a prendere decisioni. I report mostrano i fatti, mentre i dati analitici ti aiutano a capire cosa significano tutti i dati.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cos'è l'analisi del marketing digitale?" data-component-id="p23AccordionItem" data-entry-id="3w6WqTI4dR7kBJxYWEDLpk"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-3w6WqTI4dR7kBJxYWEDLpk" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-3w6WqTI4dR7kBJxYWEDLpk" aria-controls="p23AccordionItem-sect-5-3w6WqTI4dR7kBJxYWEDLpk"> <span> Che cos'è l'analisi del marketing digitale? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-3w6WqTI4dR7kBJxYWEDLpk" id="p23AccordionItem-sect-5-3w6WqTI4dR7kBJxYWEDLpk" role="region" aria-labelledby="p23AccordionItem-5-3w6WqTI4dR7kBJxYWEDLpk"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>L'analisi del marketing digitale consiste nella raccolta, nell'analisi e creazione di un quadro completo dai dati che abbia senso, proveniente delle tue iniziative di marketing digitale. Ti aiuta a tenere traccia delle metriche, misurare le prestazioni e ottenere dati approfonditi che guidano le tue decisioni di marketing. Immergendoti nell'analisi del marketing digitale, puoi ottimizzare le tue strategie e ottenere risultati migliori in tutte le tue campagne.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Cosa sono gli strumenti di reporting con dati analitici?" data-component-id="p23AccordionItem" data-entry-id="6XTLGqnAIm9f9xznrLvlUm"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-6XTLGqnAIm9f9xznrLvlUm" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-6XTLGqnAIm9f9xznrLvlUm" aria-controls="p23AccordionItem-sect-6-6XTLGqnAIm9f9xznrLvlUm"> <span> Cosa sono gli strumenti di reporting con dati analitici? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-6XTLGqnAIm9f9xznrLvlUm" id="p23AccordionItem-sect-6-6XTLGqnAIm9f9xznrLvlUm" role="region" aria-labelledby="p23AccordionItem-6-6XTLGqnAIm9f9xznrLvlUm"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Gli strumenti di reporting con dati analitici ti aiutano a comprendere le prestazioni delle tue iniziative di marketing attraverso i dati. Sono preziosi per misurare l'impatto delle tue campagne, comprendere il comportamento del pubblico, creare dashboard interattive e prendere decisioni sulla tua strategia di marketing basate sui dati.</p> <p>I potenti strumenti di reporting e dati analitici di Mailchimp ti mantengono all'avanguardia grazie alle statistiche delle campagne ottenute in tempo reale, all'ottimizzazione dei contenuti assistita dall'AI, ai dati approfonditi fruibili sul comportamento del pubblico e ai confronti tra le prestazioni delle tue email con quelle di altre aziende del tuo settore.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cosa sono i dati analitici e i report?" data-component-id="p23AccordionItem" data-entry-id="1Vs18R9Vm51suNeqRtlNIe"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-7-1Vs18R9Vm51suNeqRtlNIe" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-7-1Vs18R9Vm51suNeqRtlNIe" aria-controls="p23AccordionItem-sect-7-1Vs18R9Vm51suNeqRtlNIe"> <span> Che cosa sono i dati analitici e i report? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-7-1Vs18R9Vm51suNeqRtlNIe" id="p23AccordionItem-sect-7-1Vs18R9Vm51suNeqRtlNIe" role="region" aria-labelledby="p23AccordionItem-7-1Vs18R9Vm51suNeqRtlNIe"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I dati analitici e i report sono entrambi strumenti pensati per prendere decisioni migliori tramite i dati. I report raccolgono informazioni su qualcosa e le presentano in modo chiaro e comprensibile (solitamente nei report interattivi), mentre i dati analitici cercano modelli in tali origini di dati e formulano raccomandazioni da intraprendere. Prendiamo l'email marketing come esempio. Un report potrebbe indicare quante persone hanno aperto le tue email e, di queste, quante hanno agito su di esse, magari andando sul tuo sito web. Nello stesso esempio, i dati analitici dedotti dall'analisi dei tuoi dati potrebbero informarti che la maggior parte delle persone che visita il tuo sito web ha meno di 35 anni e suggerire di assicurarti che le tue future email attraggano una fascia demografica più giovane.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali sono i tipi di strumenti di reporting?" data-component-id="p23AccordionItem" data-entry-id="4RX9TIwWj6l778nJLi0inu"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-8-4RX9TIwWj6l778nJLi0inu" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-8-4RX9TIwWj6l778nJLi0inu" aria-controls="p23AccordionItem-sect-8-4RX9TIwWj6l778nJLi0inu"> <span> Quali sono i tipi di strumenti di reporting? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-8-4RX9TIwWj6l778nJLi0inu" id="p23AccordionItem-sect-8-4RX9TIwWj6l778nJLi0inu" role="region" aria-labelledby="p23AccordionItem-8-4RX9TIwWj6l778nJLi0inu"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Tutto ciò che può essere tracciato e misurato può essere incluso in un report. Nel marketing digitale, alcuni dei tipi di report comunemente utilizzati includono:</p> <p>I report delle campagne monitorano l'efficacia e la portata dei tuoi contenuti su più canali. Ciò può includere più fonti di dati come le prestazioni delle email, le statistiche sull'automazione, le metriche della pagina di destinazione, la risposta agli annunci e l'interazione con i post sui social.</p> <p>I report sul pubblico forniscono più informazioni sulle persone che interagiscono con le tue campagne: come il tuo pubblico sta crescendo, i loro dati demografici generali e la loro ubicazione e quanto sono coinvolti nei tuoi contenuti.</p> <p>I report di e-commerce ti forniscono informazioni sui tuoi ricavi e clienti, tra cui le statistiche di acquisto, il tasso di conversione e il ritorno sull'investimento nella spesa per la pubblicità.</p> <p>La piattaforma di marketing di Mailchimp offre questi tipi di report e molto di più, come: statistiche dettagliate del sito web, avanzamento del percorso di acquisto, monitoraggio di cartoline e sondaggi e persino dati da integrazioni di terze parti come Google Analytics.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cosa sono i dati analitici di marketing?" data-component-id="p23AccordionItem" data-entry-id="43iMYKg3fmVKhf14tRwtwI"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-9-43iMYKg3fmVKhf14tRwtwI" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-9-43iMYKg3fmVKhf14tRwtwI" aria-controls="p23AccordionItem-sect-9-43iMYKg3fmVKhf14tRwtwI"> <span> Che cosa sono i dati analitici di marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-9-43iMYKg3fmVKhf14tRwtwI" id="p23AccordionItem-sect-9-43iMYKg3fmVKhf14tRwtwI" role="region" aria-labelledby="p23AccordionItem-9-43iMYKg3fmVKhf14tRwtwI"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I dati analitici di marketing derivano da una disciplina basata sulla matematica che analizza i dati per individuare degli schemi ricorrenti da tradurre in informazioni fruibili. I dati analitici utilizzano statistiche, modelli predittivi e apprendimento automatico per dedurre informazioni approfondite e rispondere ad alcune domande. Le previsioni meteorologiche, le medie di battuta e le polizze assicurative sulla vita sono tutte il risultato del processo di analisi. Nel mondo del marketing digitale, i dati analitici sono fondamentali per comprendere e prevedere il comportamento degli utenti e ottimizzare l'esperienza utente (UX) per promuovere le vendite.</p> <p>Ecco i due scopi principali dei dati analitici di marketing:</p> <ol> <li>Valutare le prestazioni delle tue iniziative di marketing, misurando l'efficacia della tua attività di marketing.</li> <li>Determinare cosa puoi fare in modo diverso per ottenere risultati migliori attraverso i tuoi canali di marketing. Insieme, questi processi ti consentono di trasformare i dati di marketing grezzi in un piano d'azione e di sfruttare al massimo a tua spesa di marketing.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="In che modo le aziende utilizzano i dati analitici di marketing?" data-component-id="p23AccordionItem" data-entry-id="yhAnaudfhBYp2R0IMw48q"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-10-yhAnaudfhBYp2R0IMw48q" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-10-yhAnaudfhBYp2R0IMw48q" aria-controls="p23AccordionItem-sect-10-yhAnaudfhBYp2R0IMw48q"> <span> In che modo le aziende utilizzano i dati analitici di marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-10-yhAnaudfhBYp2R0IMw48q" id="p23AccordionItem-sect-10-yhAnaudfhBYp2R0IMw48q" role="region" aria-labelledby="p23AccordionItem-10-yhAnaudfhBYp2R0IMw48q"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I dati analitici di marketing aiutano le aziende a comprendere il quadro generale della loro attività. Inoltre, consentono loro di approfondire le tendenze più focalizzate di micromarketing nei loro settori. I dati possono migliorare il numero e la qualità degli interlocutori interessati, consentendo alle aziende di sapere come ottimizzare la propria pubblicità e rivolgersi ai clienti target più desiderati. Tutto ciò migliora i tuoi profitti.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cos'è il reporting dei dati?" data-component-id="p23AccordionItem" data-entry-id="6WU8GdI3b73jUfbzv6OO1t"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-11-6WU8GdI3b73jUfbzv6OO1t" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-11-6WU8GdI3b73jUfbzv6OO1t" aria-controls="p23AccordionItem-sect-11-6WU8GdI3b73jUfbzv6OO1t"> <span> Che cos'è il reporting dei dati? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-11-6WU8GdI3b73jUfbzv6OO1t" id="p23AccordionItem-sect-11-6WU8GdI3b73jUfbzv6OO1t" role="region" aria-labelledby="p23AccordionItem-11-6WU8GdI3b73jUfbzv6OO1t"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Il reporting dei dati è il processo di raccolta di un gruppo di dati grezzi da più origini e di conversione di ciò in un formato facilmente comprensibile. Il tempo è la tua risorsa più importante e probabilmente hai molti strumenti automatizzati che raccolgono informazioni complesse per te.</p> <p>Allo stesso tempo, tali informazioni saranno utili solo se le traduci in un formato di facile comprensione. Ad esempio, puoi convertire quelle informazioni in un foglio di calcolo, che consente di visualizzarle rapidamente, estraendo le parti più importanti.</p> <p>Dopodiché, userai queste informazioni per capire cosa deve essere fatto. Se gestisci un'azienda, potresti raccogliere informazioni sui vari margini di profitto di determinati prodotti nell'ambito del tuo processo di reporting. Oppure, potresti raccogliere informazioni relative all'efficacia della tua strategia di marketing digitale.</p> <p>Dopodiché, puoi capire cosa funziona bene, cosa non va e cosa devi fare per migliorare il posizionamento della tua azienda</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cos'è il reporting automatizzato?" data-component-id="p23AccordionItem" data-entry-id="6OqMgLGB5megmrG4wbYXnc"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-12-6OqMgLGB5megmrG4wbYXnc" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-12-6OqMgLGB5megmrG4wbYXnc" aria-controls="p23AccordionItem-sect-12-6OqMgLGB5megmrG4wbYXnc"> <span> Che cos'è il reporting automatizzato? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-12-6OqMgLGB5megmrG4wbYXnc" id="p23AccordionItem-sect-12-6OqMgLGB5megmrG4wbYXnc" role="region" aria-labelledby="p23AccordionItem-12-6OqMgLGB5megmrG4wbYXnc"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>La creazione automatizzata di report comporta la raccolta e la generazione automatica di informazioni specifiche che sono rese accessibili a una determinata persona in base a una pianificazione prestabilita. Con l'automazione dei report, un utente può anche creare report al di fuori degli orari programmati per monitorare le operazioni di un'azienda nel corso della giornata. Essere in grado di accedere a dati accurati e aggiornati quando serve è essenziale perché un’azienda possa operare in modo efficiente.</p> <p>L'utilizzo di software di marketing automation risulta conveniente per seguire adeguatamente i diversi aspetti della tua attività. Il monitoraggio delle email aiuta nel marketing fornendo informazioni preziose sull'efficacia della campagna, mentre un sistema di inventario automatizzato ti avviserà quando le scorte diminuiscono. Monitorare i dati utilizzando un programma di flusso operativo automatico ti consente di dedicare più tempo alla gestione della tua attività invece di dover occuparti degli aspetti burocratici.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cos'è l'analisi predittiva?" data-component-id="p23AccordionItem" data-entry-id="4rdJftbQcOPjdQmGJ5Gfur"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-13-4rdJftbQcOPjdQmGJ5Gfur" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-13-4rdJftbQcOPjdQmGJ5Gfur" aria-controls="p23AccordionItem-sect-13-4rdJftbQcOPjdQmGJ5Gfur"> <span> Che cos'è l'analisi predittiva? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-13-4rdJftbQcOPjdQmGJ5Gfur" id="p23AccordionItem-sect-13-4rdJftbQcOPjdQmGJ5Gfur" role="region" aria-labelledby="p23AccordionItem-13-4rdJftbQcOPjdQmGJ5Gfur"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>L'analisi predittiva implica l'analisi dei dati storici per prevedere i risultati futuri. Le informazioni generate dalla modellazione predittiva e dai dati analitici sono generalmente accurate nel prevedere un evento futuro, ma non sono perfette. Possono comunque essere applicate a una varietà di scenari che un'azienda deve affrontare quotidianamente.</p> <p>L'analisi predittiva utilizza tecniche di data mining, machine learning e modellazione statistica per trovare modelli nei dati e identificare rischi e opportunità. Quest'area della scienza dei dati è molto simile all'utilizzo di un motore di ricerca, ma le query sono più complesse e si prevede che i dati risultanti siano altamente accurati nel prevedere il futuro.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Come funziona l'analisi predittiva?" data-component-id="p23AccordionItem" data-entry-id="2uEFjomAIkbej1ksH5X7lh"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-14-2uEFjomAIkbej1ksH5X7lh" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-14-2uEFjomAIkbej1ksH5X7lh" aria-controls="p23AccordionItem-sect-14-2uEFjomAIkbej1ksH5X7lh"> <span> Come funziona l'analisi predittiva? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-14-2uEFjomAIkbej1ksH5X7lh" id="p23AccordionItem-sect-14-2uEFjomAIkbej1ksH5X7lh" role="region" aria-labelledby="p23AccordionItem-14-2uEFjomAIkbej1ksH5X7lh"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Il processo di analisi predittiva inizia con un problema e passa attraverso una serie di passaggi per ottenere il risultato desiderato.</p> <p>Il problema può essere qualsiasi cosa, dal rilevamento delle frodi al garantire che gli scaffali siano riforniti per le festività natalizie. I set di dati o i database pertinenti vengono raccolti per l'esame e quindi elaborati per l'analisi. Il data scientist applica quindi lo strumento pertinente per trovare i dati desiderati e convalida i risultati per la distribuzione alle parti interessate tramite un report.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cos'è la business intelligence?" data-component-id="p23AccordionItem" data-entry-id="1uH6ilU7yakuItdhj8LhER"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-15-1uH6ilU7yakuItdhj8LhER" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-15-1uH6ilU7yakuItdhj8LhER" aria-controls="p23AccordionItem-sect-15-1uH6ilU7yakuItdhj8LhER"> <span> Che cos'è la business intelligence? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-15-1uH6ilU7yakuItdhj8LhER" id="p23AccordionItem-sect-15-1uH6ilU7yakuItdhj8LhER" role="region" aria-labelledby="p23AccordionItem-15-1uH6ilU7yakuItdhj8LhER"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Un sistema di business intelligence prende i dati grezzi, li conserva e li trasforma in preziosi dati approfonditi in grado di influenzare le decisioni aziendali.</p> <p>Oltre alle informazioni strategiche, le aziende possono anche utilizzare gli strumenti di business intelligence per misurare la produttività e l'efficienza, valutare diversi sistemi o processi e verificare specifiche attività aziendali. Le risorse di business intelligence possono includere anche i dati sui clienti. Ciò può aiutare le aziende a definire il proprio mercato target, valutare le prestazioni di vendita e marketing e ottenere dati approfonditi sull'interesse e sulle attività dei clienti in base alla cronologia di navigazione e alle azioni intraprese online.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Come funziona la business intelligence?" data-component-id="p23AccordionItem" data-entry-id="1VdQ6XYijXnwprC3BWHhHJ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-16-1VdQ6XYijXnwprC3BWHhHJ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-16-1VdQ6XYijXnwprC3BWHhHJ" aria-controls="p23AccordionItem-sect-16-1VdQ6XYijXnwprC3BWHhHJ"> <span> Come funziona la business intelligence? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-16-1VdQ6XYijXnwprC3BWHhHJ" id="p23AccordionItem-sect-16-1VdQ6XYijXnwprC3BWHhHJ" role="region" aria-labelledby="p23AccordionItem-16-1VdQ6XYijXnwprC3BWHhHJ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Un sistema di business intelligence gestisce attività specifiche relative ai dati per aiutare le aziende a ottenere dati approfonditi sui propri utenti aziendali. Ci sono quattro modi chiave in cui questi strumenti lo conseguono.</p> <ol> <li>Mining di dati grezzi. Gli strumenti di business intelligence analizzano le fonti di dati per ottenere informazioni che potrebbero risultare utili per l'analisi aziendale. Questa funzione è essenziale perché le aziende hanno un'enorme quantità di informazioni, che è preziosa solo se ben organizzata. Gli strumenti di business intelligence possono avviare questo processo di conservazione.</li> <li>Reporting automatizzato. I sistemi di business intelligence sono solitamente dotati di dashboard centralizzate che gli analisti possono utilizzare per creare report e visualizzare i dati in modo che i responsabili decisionali senza una formazione in statistiche o analisi possano comprendere le informazioni.</li> <li>Analisi delle prestazioni. Gli strumenti di business intelligence possono raccogliere informazioni in tempo reale per assistere a misurare le prestazioni finanziarie o operative. Gli utenti possono inserire indicatori chiave di prestazione per metriche specifiche e ottenere dati approfonditi su come sta andando l'azienda rispetto a questi benchmark.</li> <li>Analisi predittiva. I software di business intelligence possono anche raccogliere dati ed eseguirli attraverso modelli informatici o strumenti di analisi statistica per aiutare a prevedere le tendenze future.</li> </ol> </div> </div> </li> </ul> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="7dseV3yVgnS3UTYFdB2pCu" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="7dseV3yVgnS3UTYFdB2pCu" data-context-text="Milioni di utenti si affidano a noi per il loro email marketing. Fallo anche tu."> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Milioni di utenti si affidano a noi per il loro email marketing. 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