The 9 Defining Traits of Tomorrow’s B2B Marketing Superstar (Infographic)

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class="article-headline-container"> <p class="article-headline__topic"> <a class="t-14" href="https://www.linkedin.com/business/marketing/blog/research-and-insights">Research and insights</a> </p> <h1 class="article-headline t-40" data-article-title=" The 9 Defining Traits of Tomorrow’s B2B Marketing Superstar (Infographic)"> The 9 Defining Traits of Tomorrow’s B2B Marketing Superstar (Infographic)</h1> <div class="article-meta t-14 article-meta__hairline"> <div class="article-meta__byline-container"> <div class="author-profile__author-container"> <img class="author-profile__author-image" srcset="https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1718249264750?e=2147483647&v=beta&t=_MBrbhGA6l3PFyMWSz5T13t0i8x_BIzIj4Hc6z_Lc2I 100w,https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1718254531224?e=2147483647&v=beta&t=7_VnfSTnmCuxv2zqOwc1iC4mJWTdN5nB0ApsDMfoefg 200w,https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1718241064294?e=2147483647&v=beta&t=iLpdr8GW3Neq1KJX7bqjdp0aDeQiebtXik6HC5sqwA0 400w,https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1718246489369?e=2147483647&v=beta&t=b_VUNPAbSPy71HnrryqwgyqblQofdjuR7gPoFkPUqiM 800w," sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" src="https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1718246489369?e=2147483647&v=beta&t=b_VUNPAbSPy71HnrryqwgyqblQofdjuR7gPoFkPUqiM" alt="Tequia Burt"> <div class="author-profile__author-text-container"> <a href="https://www.linkedin.com/in/tequiaburt" target="_blank" class="t-14 t-bold"><span class="screen-reader">Authored by</span>Tequia Burt</a> <p class="t-14">Editor in Chief @ LinkedIn | Drum Award-Winner | MSJ in Journalism</p> <p class="t-14 t-black--light" data-published-date="2024-6-17"> June 17, 2024 </p> </div> </div>  </div> <div class="social-share"> <ul class="social-share__list share-list" title="Share via" data-share-list> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_linkedin_share" data-share-type="linkedin" aria-label="Share on LinkedIn, New window will open"> <li-icon class="share-item__icon" type="linkedin-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_facebook_share" data-share-type="facebook" aria-label="Share on Facebook, New window will open"> <li-icon class="share-item__icon" type="facebook-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_twitter_share" data-share-type="twitter" aria-label="Share on Twitter, New window will open"> <li-icon class="share-item__icon" type="twitter-icon"></li-icon> </a> </li> </ul> </div> </div> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQGeUYCnncY0fA/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1718384634793?e=2147483647&v=beta&t=RjlBz3ILadvxIkBonwhQF75X5s86rctp1U0Zd7OS3UY" alt=" Illustration: The 9 Defining Traits of Tomorrow’s B2B Marketing Superstar (Infographic)">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p>Which qualities and characteristics will define the top-performing teams and talents in the B2B marketing world of tomorrow?<br> </p><p>This is a question LinkedIn sought to answer in partnering with Ipsos for our second annual <a rel="" href="https://business.linkedin.com/marketing-solutions/b2b-benchmark/2024" target="_blank">B2B Marketing Benchmark</a> report. By exploring the tactics, technologies and strategic priorities being pursued by today’s B2B marketing leaders, we were able to gain a unique view into what lies ahead, and how organizations can best prepare.<br> </p><p>Our analysis of this global research, which surveyed about 2,000 B2B marketing leaders, surfaced nine core characteristics that we believe will set marketing teams up for success in the years ahead. Organizations that boast a balanced blend of creative prowess, analytical savvy, innovative vision and other key traits will be poised to thrive. <br> </p><p>You can read the full report for an in-depth overview of these nine traits, or check out the <a rel="" href="https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/infographics/linkedin-infographic-b2b-marketing-superstar.pdf" target="_blank">infographic</a> below for a data-driven snapshot of each. Scroll past the infographic for helpful resources to take the next step in developing these traits. </p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <a class="standalone-image-component__link" href="https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/infographics/linkedin-infographic-b2b-marketing-superstar.pdf" target="_blank"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHqIAAOegycGw/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1718385286881?e=2147483647&v=beta&t=KPm37vLz5VYQScwSJVwfqbcwFF4ds0NrzDzWcl2mRaM" alt="Infographic: The 9 Defining Traits of Tomorrow’s B2B Marketing Superstar">  </figure> </a> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p>B2B marketing stardom is within your (and your team’s) grasp! Here are some courses and content to help hone these nine characteristics:<br> </p><ul><li><strong>Strategic Thinker:</strong> <a rel="" href="https://www.linkedin.com/pulse/katie-rigg-smiths-secrets-strategic-thinking-linkedin-collective-bmfof/" target="_blank">Katie Rigg-Smith’s Secrets of Strategic Thinking</a> on LinkedIn Collective</li><li><strong>Technology Trailblazer:</strong> <a rel="" href="https://www.linkedin.com/learning/paths/ai-essentials-for-marketers" target="_self">AI Essentials for Marketers</a> learning path</li><li><strong>Creative Vanguard:</strong> <a rel="" href="https://www.linkedin.com/business/marketing/blog/skills/build-develop-more-creative-b2b-marketing-team" target="_blank">How to Build and Develop a More Creative Marketing Team</a> on LinkedIn Ads Blog</li><li><strong>Innovative Content Strategist: </strong><a rel="" href="https://www.linkedin.com/business/marketing/blog/content-marketing/the-ultimate-guide-to-improve-your-b2b-content-marketing-strategy" target="_blank">The Ultimate Guide to B2B Content Marketing Strategy</a> on LinkedIn Ads Blog</li><li><strong>Data Interpreter: </strong><a rel="" href="https://www.linkedin.com/learning/paths/become-a-data-analyst" target="_blank">Become a Data Analyst</a> learning path</li><li><strong>Continual Learner: </strong><a rel="" href="https://www.linkedin.com/business/learning/blog/top-skills-and-courses/most-in-demand-skills" target="_blank">LinkedIn 2024 Most In-Demand Skills</a> on LinkedIn Learning Blog</li><li><strong>Collaborative Communicator: </strong><a rel="" href="https://www.linkedin.com/business/marketing/blog/abm/why-abm-requires-marketing-sales-collaboration" target="_blank">The Art of Sales and Marketing Collaboration</a> on LinkedIn Ads Blog</li><li><strong>Visionary CMO:</strong> <a rel="" href="https://www.linkedin.com/business/marketing/blog/trends-tips/cmo-trends-marketing-leadership-focuses" target="_blank">The Multifaceted Modern CMO</a> infographic</li><li><strong>DEI Champion:</strong> <a rel="" href="https://www.linkedin.com/pulse/doing-dei-different-how-radical-collaboration-drives-change-graham-bwwee/" target="_blank">Doing DEI Different: How Radical Collaboration Drives Transformational Change</a> on LinkedIn Collective <br> </li></ul><p>Get the full scoop on how to win in B2B marketing: download the <a rel="" href="https://business.linkedin.com/marketing-solutions/b2b-benchmark/2024" target="_blank">2024 B2B Marketing Benchmark</a>.</p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <a class="standalone-image-component__link" href="https://business.linkedin.com/marketing-solutions/b2b-benchmark/2024?trk=lms-blog-b2b&src=bl-po" target="_blank"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQFKgbYgyGamDw/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1694446831424?e=2147483647&v=beta&t=8oNbk2hK-v4WyQStuo1ryZok3LJEm2NetcMrdioH9Qs" alt="B2B Marketing Benchmark Report - Learn more">  </figure> </a> </div> </div> <div id class="component component-banner" data-component-type="banner"> <div class="banner banner--v3 banner--full-width banner--light-background banner--center banner-height-desktop--default banner-height-tablet--default banner-height-mobile--default" data-banner> <div class="banner__image-container banner__image-container--background-amber-30" aria-hidden="true"> <img class="banner__image image-pin--middle-center">  </div> <div class="banner__headline-container"> <div class="banner__position"> <p class="banner__headline t-32"> Get the latest on B2B marketing right in your inbox </p>  <p class="banner__subheadline t-18"> </p>  <div class="banner__button-container"> 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lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li 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