CINXE.COM

<!doctype html> <html lang="en-US"> <head> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="author" content="BB Agency, info@bb.agency"> <link rel="apple-touch-icon" sizes="180x180" href="https://www.justuno.com/wp-content/themes/justuno-theme/assets/favicon/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://www.justuno.com/wp-content/themes/justuno-theme/assets/favicon/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://www.justuno.com/wp-content/themes/justuno-theme/assets/favicon/favicon-16x16.png"> <link rel="shortcut icon" href="https://www.justuno.com/wp-content/themes/justuno-theme/assets/favicon/favicon.ico"> <link rel="preload" href="/wp-content/themes/justuno-theme/assets/fonts/Eina01-Regular.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/wp-content/themes/justuno-theme/assets/fonts/Eina01-SemiBold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/wp-content/themes/justuno-theme/assets/fonts/Eina01-Bold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/wp-content/themes/justuno-theme/assets/fonts/Beatrice-Bold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/wp-content/themes/justuno-theme/assets/icons/iconfont.woff2" as="font" type="font/woff2" crossorigin> <link href="//www.googletagmanager.com" rel="dns-prefetch"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <script id="cookie-law-info-gcm-var-js"> var _ckyGcm = {"status":true,"default_settings":[{"analytics":"denied","advertisement":"denied","functional":"granted","necessary":"granted","ad_user_data":"denied","ad_personalization":"denied","regions":"All"}],"wait_for_update":2000,"url_passthrough":true,"ads_data_redaction":true}; </script> <script id="cookie-law-info-gcm-js" type="text/javascript" src="https://www.justuno.com/wp-content/plugins/cookie-law-info/lite/frontend/js/gcm.min.js"></script> <script id="cookieyes" type="text/javascript" src="https://cdn-cookieyes.com/client_data/5ab3a7ced0841763a459a4d8/script.js"></script>  <title>Gift Card Strategy: How To Promote After The Holidays - Justuno</title> <meta name="description" content="Learn how to use gift cards effectively as an e-commerce brand throughout the year and why they are a can't miss opportunity for your store." /> <link rel="canonical" href="https://www.justuno.com/blog/gift-card-strategy/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Gift Card Strategy: How To Promote After The Holidays - Justuno" /> <meta property="og:description" content="Learn how to use gift cards effectively as an e-commerce brand throughout the year and why they are a can't miss opportunity for your store." /> <meta property="og:url" content="https://www.justuno.com/blog/gift-card-strategy/" /> <meta property="og:site_name" content="Justuno" /> <meta property="article:modified_time" content="2024-11-15T18:35:47+00:00" /> <meta property="og:image" content="https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM.png" /> <meta property="og:image:width" content="1190" /> <meta property="og:image:height" content="904" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="15 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.justuno.com/blog/gift-card-strategy/","url":"https://www.justuno.com/blog/gift-card-strategy/","name":"Gift Card Strategy: How To Promote After The Holidays - Justuno","isPartOf":{"@id":"https://www.justuno.com/#website"},"primaryImageOfPage":{"@id":"https://www.justuno.com/blog/gift-card-strategy/#primaryimage"},"image":{"@id":"https://www.justuno.com/blog/gift-card-strategy/#primaryimage"},"thumbnailUrl":"https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM.png","datePublished":"2024-11-15T18:35:45+00:00","dateModified":"2024-11-15T18:35:47+00:00","description":"Learn how to use gift cards effectively as an e-commerce brand throughout the year and why they are a can't miss opportunity for your store.","breadcrumb":{"@id":"https://www.justuno.com/blog/gift-card-strategy/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.justuno.com/blog/gift-card-strategy/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.justuno.com/blog/gift-card-strategy/#primaryimage","url":"https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM.png","contentUrl":"https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM.png","width":1190,"height":904,"caption":"Govalo"},{"@type":"BreadcrumbList","@id":"https://www.justuno.com/blog/gift-card-strategy/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.justuno.com/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https://www.justuno.com/blog/"},{"@type":"ListItem","position":3,"name":"Gift Card Strategy: How To Promote After The Holidays"}]},{"@type":"WebSite","@id":"https://www.justuno.com/#website","url":"https://www.justuno.com/","name":"Justuno","description":"The Website Marketing Automation Platform","publisher":{"@id":"https://www.justuno.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.justuno.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.justuno.com/#organization","name":"Justuno","url":"https://www.justuno.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.justuno.com/#/schema/logo/image/","url":"https://www.justuno.com/wp-content/uploads/2021/06/JustUno-logo-light.svg","contentUrl":"https://www.justuno.com/wp-content/uploads/2021/06/JustUno-logo-light.svg","caption":"Justuno"},"image":{"@id":"https://www.justuno.com/#/schema/logo/image/"}}]}</script>  <link rel='dns-prefetch' href='//cdn.jsdelivr.net' /> <link rel='dns-prefetch' href='//unpkg.com' /> <link rel='stylesheet' id='wp-block-library-css' href='https://www.justuno.com/wp-includes/css/dist/block-library/style.min.css?=1736766717' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--off-black: #172327;--wp--preset--color--flash-white: #F2F5F2;--wp--preset--color--beige: #FCFAF9;--wp--preset--color--green: #00AA45;--wp--preset--color--mustard: #F2B344;--wp--preset--color--turquoise: #59D8C9;--wp--preset--color--pink: #f8d8d3;--wp--preset--color--red: #E31212;--wp--preset--color--blue: #3B11F5;--wp--preset--color--purple: #8B17FF;--wp--preset--color--hot-pink: #FF4DFC;--wp--preset--color--orange: #FF8617;--wp--preset--color--lime: #B7FF7D;--wp--preset--color--grey-7: #1d1f1e;--wp--preset--color--grey-6: #242626;--wp--preset--color--grey-5: #585858;--wp--preset--color--grey-4: #6b6b6b;--wp--preset--color--grey-3: #C9C9C9;--wp--preset--color--grey-2: #e0e0e0;--wp--preset--color--grey-1: #f7f7f7;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 18px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--font-size--extra-small: 16px;--wp--preset--font-size--regular: 20px;--wp--preset--font-size--h-6: 24px;--wp--preset--font-size--h-5: 28px;--wp--preset--font-size--h-4: 36px;--wp--preset--font-size--h-3: 48px;--wp--preset--font-size--h-2: 64px;--wp--preset--font-size--h-1: 72px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='all-in-one-event-calendar-theme-css' href='https://www.justuno.com/wp-content/plugins/all-in-one-event-calendar/apiki/dist/styles/theme.css?=1704307849' type='text/css' media='all' /> <link rel='stylesheet' id='megamenu-css' href='https://www.justuno.com/wp-content/uploads/maxmegamenu/style.css?=1720475632' type='text/css' media='all' /> <link rel='stylesheet' id='dashicons-css' href='https://www.justuno.com/wp-includes/css/dashicons.min.css?=1716400874' type='text/css' media='all' /> <link rel='stylesheet' id='splide-css' href='https://cdn.jsdelivr.net/npm/@splidejs/splide@4.1.4/dist/css/splide.min.css?ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='aos-css' href='https://unpkg.com/aos@2.3.1/dist/aos.css?ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='theme-css' href='https://www.justuno.com/wp-content/themes/justuno-theme/assets/css/main.min.css?=1721924585' type='text/css' media='all' /> <link rel='stylesheet' id='icons-css' href='https://www.justuno.com/wp-content/themes/justuno-theme/assets/icons/iconfont.css?=1692749710' type='text/css' media='all' /> <script type="text/javascript" src="https://www.justuno.com/wp-includes/js/jquery/jquery.min.js?=1716400874" id="jquery-core-js"></script> <script type="text/javascript" src="https://cdn.jsdelivr.net/npm/@splidejs/splide-extension-auto-scroll@0.5.3/dist/js/splide-extension-auto-scroll.min.js?ver=6.7.2" id="splide-auto-scroll-scrips-js"></script> <script type="text/javascript" src="https://cdn.jsdelivr.net/npm/@splidejs/splide@4.1.4/dist/js/splide.min.js?ver=6.7.2" id="splide-scrips-js"></script> <link rel="https://api.w.org/" href="https://www.justuno.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.justuno.com/wp-json/wp/v2/article/47350" /><style type="text/css">/** Mega Menu CSS: fs **/</style> </head> <body class="article-template-default single single-article postid-47350 wp-custom-logo justuno-theme wp-front mega-menu-header-menu-left gift-card-strategy">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5R89VG6" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="app-wrapper resources"> <header id="nav" class="app-header resources light "> <div class="container-fluid"> <div class="app-header_left"> <a href="https://www.justuno.com" class="logo-link"> <svg width="150" height="30" viewBox="0 0 150 28" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="logo-just" fill-rule="evenodd" clip-rule="evenodd" d="M9.927 28c-1.2.006-2.388-.174-3.527-.54a11.616 11.616 0 01-3.006-1.462 10.08 10.08 0 01-2.303-2.193 8.086 8.086 0 01-1.018-1.738A1.091 1.091 0 010 21.67a.9.9 0 01.09-.395.997.997 0 01.237-.336 1.07 1.07 0 01.352-.216l6.012-2.283c.23-.09.485-.102.715-.024.236.072.436.228.564.431.072.114.151.228.236.33.133.156.303.282.497.366.188.084.4.12.612.113.594 0 .994-.197 1.2-.593.206-.395.31-.905.31-1.522V1.031A1.027 1.027 0 0111.86 0h7.17c.139-.001.272.023.4.077.127.054.242.126.339.222.097.096.17.21.224.335a.98.98 0 01.079.396v16.127a18.362 18.362 0 01-.406 3.77 9.19 9.19 0 01-1.534 3.494c-.751 1.055-1.781 1.912-3.103 2.577C13.727 27.664 12.018 28 9.927 28zM35.946 27.233c-.273 0-.54-.108-.74-.3a1.028 1.028 0 01-.303-.73v-1.2h-.073c-.515.744-1.285 1.39-2.303 1.942-1.024.552-2.188.827-3.509.827-1.442 0-2.63-.252-3.563-.749a6.257 6.257 0 01-2.23-1.966 7.63 7.63 0 01-1.164-2.726 14.018 14.018 0 01-.328-3.021V8.03a.98.98 0 01.08-.395 1.011 1.011 0 01.558-.557c.126-.054.265-.078.399-.078h6.897c.14 0 .272.024.4.078.12.054.236.126.333.222.097.096.17.21.224.335a.98.98 0 01.08.396v9.66c0 1.026.163 1.745.484 2.158.321.408.806.618 1.448.618.285.006.564-.054.813-.18.254-.126.472-.306.636-.534.376-.473.563-1.156.563-2.055V8.03c0-.138.025-.27.08-.396.054-.126.133-.24.224-.335a.976.976 0 01.339-.222c.127-.054.26-.078.4-.078h6.86a1.028 1.028 0 011.042 1.03v18.184a1.025 1.025 0 01-1.03 1.025l-6.617-.006zM62.588 20.808c0 1.36-.291 2.499-.873 3.422a6.923 6.923 0 01-2.212 2.211 9.485 9.485 0 01-2.921 1.193c-.994.234-2.006.36-3.025.366-1.751 0-3.49-.252-5.17-.75A14.486 14.486 0 0145 25.788a1.109 1.109 0 01-.321-.306.934.934 0 01-.158-.413.995.995 0 01.024-.444c.043-.143.115-.275.212-.39l2.958-3.403c.17-.192.4-.318.667-.348.254-.03.515.036.727.18.454.312.94.57 1.454.779.764.33 1.582.51 2.419.521.303 0 .6-.053.872-.173a.634.634 0 00.406-.636c0-.335-.236-.599-.715-.79-.479-.192-1.309-.432-2.497-.714a11.625 11.625 0 01-1.976-.671 7.06 7.06 0 01-1.842-1.175 5.948 5.948 0 01-1.376-1.792c-.363-.707-.545-1.546-.545-2.517 0-1.306.29-2.427.873-3.344a7.224 7.224 0 012.212-2.247 9.87 9.87 0 012.903-1.271c.97-.258 1.963-.396 2.963-.402 1.588 0 3.17.234 4.691.696 1.146.341 1.916.79 2.74 1.336.115.078.218.18.29.294a.973.973 0 01.158.383c.024.138.024.276-.006.414-.03.138-.09.264-.17.377l-2.448 3.327a1.035 1.035 0 01-.6.401c-.242.06-.497.024-.727-.09a8.619 8.619 0 00-1.206-.527 6.142 6.142 0 00-1.976-.348 2.92 2.92 0 00-1.085.174c-.285.114-.424.342-.424.671 0 .258.157.456.485.594.32.144 1.066.33 2.23.557.806.156 1.588.396 2.345.713.74.306 1.437.725 2.055 1.229a5.603 5.603 0 011.448 1.828c.346.719.528 1.57.528 2.547zM73.897 27.766c-2.74 0-4.764-.581-6.085-1.75-1.315-1.169-1.975-2.979-1.975-5.442v-6.197c0-.275-.11-.533-.304-.73-.194-.193-.46-.3-.739-.3h-.776c-.279 0-.54-.108-.733-.306a1 1 0 01-.303-.725V8.03c0-.276.109-.534.303-.732.194-.191.46-.3.74-.3h.745a1.028 1.028 0 001.042-1.03V3.494c0-.138.025-.27.079-.396.055-.126.127-.24.224-.335a.976.976 0 01.34-.222.991.991 0 01.4-.078h6.594c.272 0 .539.108.739.3.194.191.303.455.303.73V5.97c0 .138.024.27.079.395.048.126.127.24.224.336a1.012 1.012 0 00.733.3h2.322a1.028 1.028 0 011.042 1.03v4.286a.98.98 0 01-.079.395c-.054.126-.127.24-.224.336a.976.976 0 01-.34.221.99.99 0 01-.4.079h-2.333a1.028 1.028 0 00-1.036 1.03v4.357c0 .977.212 1.636.636 1.984.43.348 1.012.521 1.764.521.333.012.679.006 1.018-.018.576-.095 1.079.3 1.188.87a11.952 11.952 0 001.09 3.164c.267.557.183 1.18-.363 1.474-2.321 1.235-5.103 1.043-5.915 1.037z" fill="#fff"/> <mask id="a" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="80" y="6" width="70" height="22"><path fill-rule="evenodd" clip-rule="evenodd" d="M149.683 14.551a9.49 9.49 0 0 0-1.838-3.62 10.476 10.476 0 0 0-3.16-2.583 13.175 13.175 0 0 0-4.066-1.396 13.114 13.114 0 0 0-4.274-.048 10.5 10.5 0 0 0-3.853 1.366 9.837 9.837 0 0 0-2.971 2.787c-.828 1.163-1.382 2.553-1.668 4.171-.292 1.643-.256 3.153.109 4.537a9.807 9.807 0 0 0 1.821 3.656 10.46 10.46 0 0 0 3.135 2.613 13.184 13.184 0 0 0 8.346 1.445c1.376-.21 2.691-.69 3.878-1.397a9.763 9.763 0 0 0 2.995-2.823c.834-1.174 1.388-2.583 1.686-4.225.274-1.618.232-3.11-.14-4.483Zm-6.197 2.5c.073.023.14.053.189.101a.681.681 0 0 1 .14.174.51.51 0 0 1 .048.21.456.456 0 0 1-.036.216c-.804 1.977-3.233 3.56-5.82 2.798-2.8-.827-4.219-2.948-3.774-5.591a.558.558 0 0 1 .243-.366.574.574 0 0 1 .213-.078.485.485 0 0 1 .226.018l8.571 2.517ZM112.049 6.994a1.08 1.08 0 0 1 .743.3c.091.096.17.21.225.335.049.126.073.258.073.396V9.23h.079c.518-.744 1.291-1.39 2.314-1.942 1.028-.552 2.197-.827 3.518-.827 1.425 0 2.618.257 3.562.767a6.36 6.36 0 0 1 2.252 1.984 7.56 7.56 0 0 1 1.169 2.714c.219.99.329 1.99.329 3.003v11.285c0 .27-.11.534-.305.725-.195.192-.456.3-.736.3h-6.934a1.06 1.06 0 0 1-.743-.3 1.021 1.021 0 0 1-.304-.725v-9.757c0-1.025-.159-1.744-.487-2.157-.323-.408-.816-.618-1.461-.618a1.758 1.758 0 0 0-1.455.713c-.378.474-.566 1.163-.566 2.062v9.745c0 .276-.11.533-.305.725-.195.192-.463.3-.736.3h-6.898c-.28 0-.542-.108-.742-.3a1.022 1.022 0 0 1-.305-.725V8.02c0-.27.11-.533.305-.725.194-.192.462-.3.736-.3h6.672ZM94.906 27.233c-.273 0-.541-.108-.736-.3a1.022 1.022 0 0 1-.304-.725v-1.205h-.073c-.518.744-1.291 1.39-2.314 1.942-1.029.552-2.197.827-3.525.827-1.448 0-2.642-.251-3.58-.749a6.258 6.258 0 0 1-2.233-1.966 7.642 7.642 0 0 1-1.17-2.732 14.403 14.403 0 0 1-.334-3.021V8.019c0-.276.11-.534.305-.725.2-.192.462-.3.742-.3h6.934c.28 0 .548.108.743.3.194.191.304.455.304.725v9.667c0 1.025.158 1.744.487 2.151.323.408.81.618 1.455.618a1.785 1.785 0 0 0 1.461-.713c.371-.474.566-1.163.566-2.056V8.019c0-.138.025-.27.08-.396a.964.964 0 0 1 .225-.335.905.905 0 0 1 .334-.222 1 1 0 0 1 .402-.078h6.904c.28 0 .541.108.742.3.195.191.305.455.305.725v18.19a.964.964 0 0 1-.299.72 1.023 1.023 0 0 1-.736.3l-6.684.01Z" fill="#00AA45"/></mask><path fill-rule="evenodd" clip-rule="evenodd" d="M149.018 15.5514C148.679 14.2269 148.048 12.9923 147.188 11.9315C146.321 10.8767 145.254 9.99573 144.042 9.34847C142.782 8.66525 141.412 8.19179 139.994 7.95207C138.588 7.70036 137.151 7.68837 135.739 7.90412C134.382 8.1019 133.079 8.56936 131.903 9.27056C130.733 9.98375 129.727 10.9307 128.945 12.0574C128.121 13.22 127.57 14.6105 127.285 16.2286C126.994 17.8707 127.03 19.381 127.394 20.7654C127.733 22.0959 128.351 23.3365 129.206 24.4212C130.067 25.488 131.121 26.375 132.327 27.0343C134.854 28.4187 137.782 28.9281 140.636 28.4786C142.006 28.2688 143.315 27.7894 144.497 27.0822C145.685 26.357 146.703 25.3981 147.479 24.2594C148.309 23.0848 148.861 21.6764 149.157 20.0343C149.43 18.4161 149.388 16.9238 149.018 15.5514ZM142.848 18.0505C142.921 18.0745 142.988 18.1045 143.036 18.1524C143.091 18.2004 143.139 18.2603 143.176 18.3262C143.206 18.3921 143.224 18.4641 143.224 18.536C143.23 18.6079 143.218 18.6798 143.188 18.7517C142.388 20.7295 139.97 22.3117 137.394 21.5505C134.606 20.7235 133.194 18.6019 133.636 15.9589C133.648 15.887 133.679 15.8151 133.721 15.7492C133.764 15.6892 133.818 15.6353 133.879 15.5933C133.945 15.5514 134.018 15.5274 134.091 15.5154C134.164 15.5034 134.242 15.5094 134.315 15.5334L142.848 18.0505Z" fill="#00AA45"/><path fill-rule="evenodd" clip-rule="evenodd" d="M111.552 7.99396C111.691 7.99396 111.824 8.01793 111.952 8.07187C112.079 8.12581 112.194 8.19773 112.291 8.29362C112.382 8.38951 112.461 8.50338 112.515 8.62924C112.564 8.75509 112.588 8.88694 112.588 9.02478V10.2294H112.667C113.182 9.48626 113.952 8.839 114.97 8.28763C115.994 7.73626 117.158 7.46057 118.473 7.46057C119.891 7.46057 121.079 7.71828 122.018 8.22769C122.915 8.70115 123.685 9.38437 124.261 10.2114C124.824 11.0325 125.218 11.9554 125.424 12.9263C125.642 13.9152 125.752 14.9161 125.752 15.9289V27.214C125.752 27.4837 125.642 27.7474 125.449 27.9392C125.255 28.1309 124.994 28.2388 124.715 28.2388H117.812C117.533 28.2388 117.267 28.1309 117.073 27.9392C116.879 27.7474 116.77 27.4837 116.77 27.214V17.4571C116.77 16.4323 116.612 15.7131 116.285 15.2996C115.964 14.8921 115.473 14.6823 114.83 14.6823C114.552 14.6763 114.267 14.7363 114.018 14.8621C113.764 14.988 113.552 15.1678 113.382 15.3955C113.006 15.869 112.818 16.5582 112.818 17.4571V27.202C112.818 27.4777 112.709 27.7354 112.515 27.9272C112.321 28.119 112.055 28.2268 111.782 28.2268H104.915C104.636 28.2268 104.376 28.119 104.176 27.9272C103.982 27.7354 103.873 27.4717 103.873 27.202V9.01879C103.873 8.7491 103.982 8.4854 104.176 8.29362C104.37 8.10184 104.636 7.99396 104.909 7.99396H111.552V7.99396Z" fill="#00AA45"/><path fill-rule="evenodd" clip-rule="evenodd" d="M94.4849 28.2329C94.2121 28.2329 93.9455 28.125 93.7515 27.9332C93.5576 27.7415 93.4485 27.4778 93.4485 27.2081V26.0034H93.3758C92.8606 26.7466 92.0909 27.3939 91.0727 27.9452C90.0485 28.4966 88.8849 28.7723 87.5637 28.7723C86.1212 28.7723 84.9334 28.5206 84 28.0231C83.1091 27.5557 82.3455 26.8784 81.7758 26.0574C81.2121 25.2303 80.8182 24.3014 80.6121 23.3245C80.394 22.3296 80.2849 21.3228 80.2788 20.304V9.01886C80.2788 8.74317 80.3879 8.48547 80.5818 8.29369C80.7818 8.10191 81.0424 7.99403 81.3212 7.99403H88.2243C88.5031 7.99403 88.7697 8.10191 88.9636 8.29369C89.1576 8.48547 89.2667 8.74917 89.2667 9.01886V18.6858C89.2667 19.7106 89.4243 20.4298 89.7515 20.8374C90.0727 21.2449 90.5576 21.4546 91.2 21.4546C91.4849 21.4606 91.7637 21.4007 92.0121 21.2749C92.2667 21.149 92.4849 20.9692 92.6546 20.7415C93.0243 20.268 93.2182 19.5788 93.2182 18.6858V9.01886C93.2182 8.88102 93.2424 8.74917 93.297 8.62331C93.3455 8.49746 93.4243 8.38359 93.5212 8.28769C93.6121 8.1918 93.7273 8.11389 93.8546 8.06595C93.9758 8.01201 94.1152 7.98804 94.2546 7.98804H101.127C101.406 7.98804 101.667 8.09591 101.867 8.28769C102.061 8.47948 102.17 8.74317 102.17 9.01287V27.2021C102.17 27.3339 102.145 27.4718 102.097 27.5916C102.042 27.7175 101.97 27.8314 101.873 27.9213C101.776 28.0171 101.661 28.0891 101.539 28.143C101.412 28.1969 101.279 28.2209 101.139 28.2209L94.4849 28.2329Z" fill="#00AA45"/></svg> </a> <div class="desktop-nav"> <a href="https://www.justuno.com" class="back-home"><i class="icon icon-arrow-left"></i>Back to Main Site</a> </div> </div> <div class="app-header_right resources"> <div class="desktop-nav"> <div class="menu-resources-container"><ul id="menu-resources" class="menu"><li id="menu-item-546" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-546"><a href="https://www.justuno.com/resources/">Resources</a></li> <li id="menu-item-571" class="menu-item menu-item-type-post_type_archive menu-item-object-article menu-item-571 current-menu-item"><a href="https://www.justuno.com/blog/">Blog</a></li> <li id="menu-item-559" class="menu-item menu-item-type-post_type_archive menu-item-object-webinar menu-item-559"><a href="https://www.justuno.com/videos/">Videos & Webinars</a></li> <li id="menu-item-43502" class="menu-item menu-item-type-post_type_archive menu-item-object-guides menu-item-43502"><a href="https://www.justuno.com/guides/">Guides & E-Books</a></li> <li id="menu-item-685" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-685"><a href="https://www.justuno.com/search/">Search</a></li> </ul></div> </div> <button class="navbar-toggler" type="button" id="navbar-toggler"> <span class="navbar-toggler-bar"></span> <span class="navbar-toggler-bar"></span> <span class="navbar-toggler-bar"></span> </button> </div> </div>  <script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '192061487988692'); fbq('track', 'PageView'); </script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=192061487988692&ev=PageView&noscript=1" /></noscript>  </header> <nav class="mobile-nav" id="mobile-nav"> <div class="mobile-nav_inner"> <div class="mobile-nav_top"> <ul class="menu"> <li class="menu-item"> <a href="https://www.justuno.com" class="back-home"><span><i class="icon icon-arrow-left" style="font-size: 14px"></i> Back to Main Site</span></a> </li> </ul> <div class="menu-resources-container"><ul id="menu-resources-1" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-546"><a href="https://www.justuno.com/resources/">Resources</a></li> <li class="menu-item menu-item-type-post_type_archive menu-item-object-article menu-item-571 current-menu-item"><a href="https://www.justuno.com/blog/">Blog</a></li> <li class="menu-item menu-item-type-post_type_archive menu-item-object-webinar menu-item-559"><a href="https://www.justuno.com/videos/">Videos & Webinars</a></li> <li class="menu-item menu-item-type-post_type_archive menu-item-object-guides menu-item-43502"><a href="https://www.justuno.com/guides/">Guides & E-Books</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-685"><a href="https://www.justuno.com/search/">Search</a></li> </ul></div> </div> </div> </nav> <main class="app-main"> <article class="article-post"> <section class="article-hero article-hero--with-image"> <div class="container"> <div class="article-hero_texts"> <ul class="article-breadcrumbs"> <li><a href="https://www.justuno.com/resources/">Resources <i class="icon icon-caret-right"></i></a></li> <li><a href="https://www.justuno.com/blog/">Justuno Blog <i class="icon icon-caret-right"></i></a></li> <li><a href="https://www.justuno.com/blog/category/promotion-strategy/">Promotion Strategy<i class="icon icon-caret-right"></i></a></li> <li><span class="bc-title">Gift Card Strategy: How To Promote After The Holidays</span></li> </ul> <h1 class="heading3">Gift Card Strategy: How To Promote After The Holidays</h1> <div class="article-hero_meta multiple-categories"> <ul><li><a href="https://www.justuno.com/blog/category/bfcm/">BFCM</a></li><li><a href="https://www.justuno.com/blog/category/ecommerce/">E-Commerce</a></li><li><a href="https://www.justuno.com/blog/category/marketing-strategy-articles/">Marketing Strategy</a></li><li><a href="https://www.justuno.com/blog/category/promotion-strategy/">Promotion Strategy</a></li></ul> <div class="date"><span class="dot">•</span>November 15, 2024</div> </div> </div> <div class="article-hero_image"> <img width="1190" height="904" src="https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM.png" class="attachment-47350 size-47350 wp-post-image" alt="Govalo" large="" decoding="async" fetchpriority="high" srcset="https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM.png 1190w, https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM-300x228.png 300w, https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM-1024x778.png 1024w, https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM-150x114.png 150w, https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM-768x583.png 768w, https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM-470x357.png 470w, https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.29.27-PM-550x418.png 550w" sizes="(max-width: 1190px) 100vw, 1190px" /> <div class="article-hero_image_spacer"></div> </div> </div> </section> <section class="post-content article"> <div class="container"> <p>Whether you sell t-shirts, coffee, niche tech accessories, bean bags, or underwear, there’s one product that every merchant can sell that topped shopping lists this holiday season – gift cards.</p> <p>According to a survey conducted by Justuno, close to<a href="https://www.justuno.com/blog/holiday-consumer-behavior-report/" target="_blank" rel="noreferrer noopener"> 54% of shoppers</a> planned to give gift cards, and<a href="https://www.retaildive.com/news/the-hottest-product-this-holiday-season-may-be-gift-cards-report/611244/" target="_blank" rel="noreferrer noopener nofollow"> a report from Square</a> indicated that sales of gift cards are up 43%. Long gone are the days when gift cards were seen as something thoughtless, hidden in a drawer, and forgotten about till months later. People actively want gift cards –<a href="https://www.oracle.com/a/ocom/docs/industries/retail/retail-consumer-research-2021-report.pdf?source=:ow:o:s:feb:::RC_WWMK211015P00039:ResearchPR" target="_blank" rel="noreferrer noopener nofollow"> in another survey</a>, gift cards topped respondents’ wishlists when asked what they’d most like to receive.</p> <p>Moreover, the global digital gift card industry is growing exponentially having generated $349.1 billion in 2022 with expectations that it will reach $1.5 trillion by 2032. Gift cards then aren’t just something people say they’ll buy in a survey, it’s a booming market driven by consumer demand. </p> <p>So what’s driving this growth? And what can merchants do to strategize their gift card experience?</p> <h2 class="wp-block-heading">Why Gift Cards Won The Holiday Season</h2> <p>The growth and interest in gift cards have attracted a lot of attention within the e-commerce space. Something that not too long ago wasn’t seen as such a huge priority is now firmly in the spotlight, with many asking why. Gift cards are unique in that during the holiday season, they’re hugely beneficial for both merchants and customers.</p> <h3 class="wp-block-heading">For Merchants</h3> <p><strong>Gift cards helped to ease inventory and fulfillment pressure</strong></p> <p>Perhaps one of the primary reasons why gift cards became such a focus for retailers in recent holiday seasons was as a result of global supply chain pressure. With issues impacting different industries at different times. many of these issues are still ongoing into the new year, yet to be fully resolved. For big-box stores,<a href="https://www.dailysabah.com/business/transportation/supply-chain-crisis-prompts-walmart-and-rivals-to-hire-own-ships" target="_blank" rel="noreferrer noopener nofollow"> they chartered ships and planes</a> to secure their stock position for the holidays. However, this same action wasn’t possible for most businesses that fell into the small and mid-size enterprises (SME) category. </p> <p>So what are you to do as a merchant, when your inventory is stuck at a port thousands of miles away and won’t arrive until after the holidays? Or if your inventory is on backorder due to a fabric shortage? You sell gift cards. These act as a sort of inventory stop-gap; you still get the sale from the customer, but you don’t actually have to fulfill a physical product order until much later when the recipient redeems the card. </p> <p><strong>Merchants could sell beyond shipping deadlines</strong></p> <p>As well as supply chain issues, there was of course the usual holiday fulfillment pressure where shipments often take longer. All these issues compounded meant that for many merchants, shipping deadlines were brought forward to ensure that there were no disappointed customers with delayed shipments ahead of the holidays. For economy shipping, this deadline was somewhere around the 15th of December leaving well over a week before Christmas where orders would most likely not head out the door. </p> <p class="has-text-align-center has-mustard-background-color has-background"><strong><em>Pro Tip: </em></strong>Check out this blog on <a href="https://www.justuno.com/blog/shipping-surcharges-holiday-season/">shipping surcharges and holiday deadlines</a> for the details on each major carrier!</p> <p>Gift cards then allowed merchants to sell online beyond shipping deadlines right up until the holidays were over. In fact, given the instant nature of digital gift cards, they could be bought even on Christmas Day if a customer was leaving it to the last minute – this simply wouldn’t be possible with any other product.</p> <p><strong>Better solutions in the market allowed merchants to do more</strong></p> <p>The tools and attitudes around gift cards in the e-commerce space don’t tend to change very much. They’re a “need to have” item on a store that merchants add and typically forget about, and there hasn’t been a lot of movement in the space in terms of how merchants can actually strategize their gift cards.</p> <p><a href="https://govalo.com/" target="_blank" rel="noreferrer noopener nofollow">Govalo</a> launched in October 2021, with the goal of changing the gifting experience for both merchants and customers. The tools provided include giving merchants the ability to add gift cards as an option when a product is out of stock, as well as giving customers the ability to schedule send their card. With more innovation in the gift card space, this has the power to change how merchants use them as part of their holiday gifting strategy.</p> <h3 class="wp-block-heading">For Customers</h3> <p><strong>Perceptions around gift cards have changed in recent years</strong></p> <p>Many years ago, receiving a gift card as a present wasn’t the most exciting thing in the world. That perception is drastically different from how gift cards are viewed today. Now, they’re seen as something desirable – it’s the gift of choice, after all. </p> <p>When a customer doesn’t know what to buy, they can get a gift card safe in the knowledge that the recipient will be able to pick something they actually want. For the recipient, a gift card is more than just the value of the card as<a href="https://blackhawknetwork.com/sites/default/files/2021-01/BHN-ebook-Gift-Card-Facts.pdf" target="_blank" rel="noreferrer noopener nofollow"> 76% of consumers</a> say they see gift cards as an excuse to treat themselves. </p> <p>This shift in perception is also driven by younger generations and their experience with e-commerce and mobile commerce. There has been a noticeable push toward digital gift cards over physical cards, and 72% of <a href="https://www.justuno.com/blog/all-millennials-are-not-created-equal/">Millennials</a> and 63% of Gen Z say they’ve used a digital gift card. </p> <p>In fact, in one survey<a href="https://www.tapjoy.com/lp/modern-mobile-gamer-2021-generation-z" target="_blank" rel="noreferrer noopener nofollow"> 68% of Gen Z respondents</a> said they use their mobile device to shop online 1 to 4 times per week on average. Younger generations are very accustomed to mobile commerce and adopting digital technologies, so their desire for digital gift cards as holiday presents makes sense.</p> <p><strong>Customers can buy a gift that doesn’t rely on shipping</strong></p> <p>Just as merchants had to navigate through supply chain issues, so too did consumers impacted by a lack of inventory and increased shipping times. During the holiday season,<a href="https://www.oracle.com/news/announcement/oracle-retail-consumer-research-study-2021-10-19/" rel="nofollow"> 38% of consumers</a> said they were concerned about gifts arriving late and 25% said that they worried that gifts wouldn’t arrive at all. </p> <p>We touched on the global supply chain resulting in tighter holiday shipping deadlines, and this of course impacts consumers as they then have less time to find the gifts they need. Gift cards on the other hand require no supply chain and are instant, giving the customer peace of mind that they have a gift and allowing the retailer time to catch up on inventory and fulfillment before the card is redeemed.</p> <p><strong>Perfect solution for a host of different holiday gift-buying problems</strong></p> <p>We’ve all been there – you’ve got a list of people to buy for, and for half of them you don’t know what to get. Perhaps you’re unfamiliar with their hobbies, or you’re just not sure what they’d actually like to receive. There is a lot of pressure on people to buy the “perfect” gift, and gift cards can help alleviate that stress. Plus if you’re running behind on purchasing for the holidays, they make the ideal last-minute gift –<a href="https://www.klarna.com/international/press/64-of-last-minute-christmas-shoppers-plan-to-shop-in-store-despite-the-pandemic-according-to-a-new-survey-from-klarna/" target="_blank" rel="noreferrer noopener nofollow"> 44% of last-minute shoppers</a> said they planned to buy gift cards.</p> <h2 class="wp-block-heading">How To Improve The Post-Holiday Gift Card Experience</h2> <p>The holidays may be over, but the work doesn’t simply stop when a customer purchases a gift card. From there, it’s vital to nurture the relationship with both the buyer and recipient so that you can hopefully encourage them to become loyal customers. The primary method to do this is via email.</p> <h3 class="wp-block-heading">Gift Buyers</h3> <p>Engaging gift buyers requires some further segmentation than just new vs existing customers if you want to send the right message and stand out. Start by segmenting gift card buyers from your other customers, then segment further into new vs existing customers, then split the existing customer set further. </p> <p>This should be sorted into those who have previously purchased gift cards only, and those who have made other purchases. Those who <em>only</em> purchase gift cards may not be so interested in personalized recommendations compared to a customer with a different purchase history but may be more likely to leave a review compared to a brand-new customer.</p> <p class="has-h-4-font-size"><strong>#1 – Thank You Emails</strong></p> <p>A purchase of a gift card is just as important as a product purchase, therefore it’s important to send a series of thank you emails to gift card customers. Start with your initial thank you email, tailored to suit the fact they’ve bought a gift card, rather than a physical product i.e. “Thank you for giving the gift of great coffee!”. Include some recommendations here for the gift card recipient, such as dates for when new inventory is due to be released or bestsellers that they can then suggest to the recipient. </p> <p>If the gift card buyer is a customer who has purchased other products in the past, be sure to thank them for their continued support and give them recommendations for what’s new in your store that they may be interested in based on previous purchases.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="1326" src="https://www.justuno.com/wp-content/uploads/2022/01/Thank-You-GiftCard-Email-1024x1326.png" alt="Thank You GiftCard Email" class="wp-image-47356" srcset="https://www.justuno.com/wp-content/uploads/2022/01/Thank-You-GiftCard-Email-1024x1326.png 1024w, https://www.justuno.com/wp-content/uploads/2022/01/Thank-You-GiftCard-Email-300x388.png 300w, https://www.justuno.com/wp-content/uploads/2022/01/Thank-You-GiftCard-Email-150x194.png 150w, https://www.justuno.com/wp-content/uploads/2022/01/Thank-You-GiftCard-Email-768x994.png 768w, https://www.justuno.com/wp-content/uploads/2022/01/Thank-You-GiftCard-Email-470x608.png 470w, https://www.justuno.com/wp-content/uploads/2022/01/Thank-You-GiftCard-Email-550x712.png 550w, https://www.justuno.com/wp-content/uploads/2022/01/Thank-You-GiftCard-Email.png 1545w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div> <p>If they’re a frequent purchaser of gift cards, then include an email that asks for their feedback and to leave a review. It may be more likely that they will follow through if they’ve sent several gift cards from your store, and their feedback will be valuable for future customers who may be considering a gift card.</p> <p class="has-h-4-font-size"><strong>#2 – Holiday Reminders</strong></p> <p>Especially if a customer has bought gift cards in the past around certain holidays, it can be valuable to send reminder emails about your gift cards at key periods throughout the year. Holidays such as Valentine’s Day come early in the year, so an automated flow targeting gift card customers in the run-up to key events is worth creating.</p> <p>These emails can be more general or tailored to acknowledge that the customer has previously purchased a gift card and therefore may be interested in another for a different holiday. </p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="1326" src="https://www.justuno.com/wp-content/uploads/2022/01/St.PatricksDay-GiftCard-Email-1024x1326.png" alt="St.PatricksDay GiftCard Email" class="wp-image-47359" srcset="https://www.justuno.com/wp-content/uploads/2022/01/St.PatricksDay-GiftCard-Email-1024x1326.png 1024w, https://www.justuno.com/wp-content/uploads/2022/01/St.PatricksDay-GiftCard-Email-300x388.png 300w, https://www.justuno.com/wp-content/uploads/2022/01/St.PatricksDay-GiftCard-Email-150x194.png 150w, https://www.justuno.com/wp-content/uploads/2022/01/St.PatricksDay-GiftCard-Email-768x994.png 768w, https://www.justuno.com/wp-content/uploads/2022/01/St.PatricksDay-GiftCard-Email-470x608.png 470w, https://www.justuno.com/wp-content/uploads/2022/01/St.PatricksDay-GiftCard-Email-550x712.png 550w, https://www.justuno.com/wp-content/uploads/2022/01/St.PatricksDay-GiftCard-Email.png 1545w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div> <h3 class="wp-block-heading">Gift Recipients</h3> <p>Engaging the recipient of a gift card is perhaps more important than the gift buyer – there’s a much stronger chance to really build a relationship and turn them into loyal customers. There’s already a possibility that they’ve made a purchase in the past or are already interested in your brand, so engaging them once they get a gift card is crucial.</p> <p>There are three ways to engage gift card recipients using email and SMS:</p> <p class="has-h-4-font-size"><strong>#1 – Reminder Emails</strong></p> <p>No one likes remembering they have a gift card only to find it has already expired – more than<a href="https://www.bankrate.com/finance/credit-cards/gift-cards-survey/#:~:text=At%2056%25%2C%20millennials%20(ages,in%20outstanding%20gift%20card%20value." target="_blank" rel="noreferrer noopener nofollow"> 49% of US adults</a> say at some point they’ve forgotten to use a gift card. Gift card redemption is important – total cart value is often higher than the value of a gift card, and it makes for a much better customer experience if a brand is proactive in reminding a customer to redeem. </p> <p>Create an automated flow that sends reminder emails after a certain amount of time has elapsed. With how busy the holidays can be, the recipient may likely have forgotten already that they have a gift card and if it’s buried deep within their inbox, they may not find it easily. Sending them a reminder will be not only helpful but also provide them with a much easier customer experience. This reminder flow should run right up till the expiration date – while many cards are redeemed before this, it’s still helpful to have a reminder set up just in case. </p> <p>If you want to really catch their attention, you can also personalize reminder emails with product recommendations. For new customers, this might be bestsellers or new products, and for existing customers, this should be based on what they may be interested in based on previous orders.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="1326" src="https://www.justuno.com/wp-content/uploads/2022/01/Reminder-GiftCard-Email-1024x1326.png" alt="Reminder GiftCard Email" class="wp-image-47362" srcset="https://www.justuno.com/wp-content/uploads/2022/01/Reminder-GiftCard-Email-1024x1326.png 1024w, https://www.justuno.com/wp-content/uploads/2022/01/Reminder-GiftCard-Email-300x388.png 300w, https://www.justuno.com/wp-content/uploads/2022/01/Reminder-GiftCard-Email-150x194.png 150w, https://www.justuno.com/wp-content/uploads/2022/01/Reminder-GiftCard-Email-768x994.png 768w, https://www.justuno.com/wp-content/uploads/2022/01/Reminder-GiftCard-Email-470x608.png 470w, https://www.justuno.com/wp-content/uploads/2022/01/Reminder-GiftCard-Email-550x712.png 550w, https://www.justuno.com/wp-content/uploads/2022/01/Reminder-GiftCard-Email.png 1545w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div> <p class="has-h-4-font-size"><strong>#2 – Personalized Recommendations </strong></p> <p>Personalization matters, especially when you’re trying to build a relationship with a customer who undoubtedly receives many marketing emails on a regular basis.<a href="https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/"> </a><a href="https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/" rel="nofollow">M</a><a href="https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/" target="_blank" rel="noreferrer noopener nofollow">ore than 90% of US consumers</a> say they receive marketing messages they consider irrelevant, and 44% say they’d consider switching to a different brand that offers greater personalization. To make your emails stand out, tailor the content to exactly what the customer is interested in. </p> <p>New customers may prove more difficult, however, you may be able to use on-site activity to tailor recommendations based on their browsing habits on your store. Browse abandonment emails tailored with recommendations can spark the customer’s interest and bring them back to redeem their gift card.</p> <p>You’ll have a lot more data to work with for existing customers. Use data on previous purchases, browsing, loyalty program engagement, and email campaign engagement to tailor messaging and recommendations to suit exactly what that customer wants.</p> <p class="has-h-4-font-size"><strong>#3 – Post-Purchase Campaign </strong></p> <p>Once the gift card has been spent, you still have work to do to build a relationship with the customer. Using the new vs returning segments built previously, send the customers different messaging depending on their prior relationship with your store. </p> <p>For new customers, put them on the path for a series of welcome emails that will introduce them to your brand and products. Give them personalized information about the products they’ve purchased such as care instructions, use cases, and user-generated content. You can also include recommendations for future purchases that will complement their existing order, as well as a small incentive for their second purchase to encourage them to return at a later date.</p> <p>For existing customers, their flow should include a thank you email for their continued support as well as a reminder of any loyalty program benefits, and personalized recommendations for a future purchase. It’s important to continue to foster that relationship, as a gift card means that the original buyer has essentially given your store another chance to demonstrate your customer experience to an existing customer.</p> <h2 class="wp-block-heading">Promoting Gift Cards Year-Round</h2> <p>While the end-of-year holidays are prime time for gift cards, there are many more months in the year when you want to sell gift cards. Knowing how to promote them outside of the holidays can be tricky, however, there are a few ways you can do so that’ll encourage customers year-round.</p> <h3 class="wp-block-heading">Consider Other Use Cases For Gift Cards Outside Of Holidays</h3> <p><a href="https://www.justuno.com/2024-marketing-calendar/" target="_blank" rel="noreferrer noopener">Holidays</a> such as Christmas, Hanukkah, <a href="https://www.justuno.com/blog/valentines-day-marketing-ideas/" target="_blank" rel="noreferrer noopener">Valentine’s Day</a>, <a href="https://www.justuno.com/blog/mothers-day-fathers-day-marketing-101/" target="_blank" rel="noreferrer noopener">Mother’s Day</a>, etc are the obvious tie-ins for gift card promotion. However, we all know those aren’t the only reasons people buy gifts for others. Whether it’s to celebrate a birthday, an anniversary, to congratulate, or “just because”, there is a myriad of reasons why someone may want to purchase a gift card. </p> <p>Promote your gift cards for these purposes, and include them in any gift guides you may write related to these different events, for example, if you sell cookware and have a “Top birthday gifts for a foodie” gift guide, include your gift card as a suggestion.</p> <h3 class="wp-block-heading">Raise Awareness With Your Most Loyal Customers</h3> <p>Everyone loves a perk, especially if you’re loyal to a brand. Demonstrating to loyal customers that you appreciate their support is essential to retention, and what better way to do so than a gift card? Rather than offering them a discount, consider instead offering loyal customers a gift card of say $5. This will not only encourage them to place another order but will also help to promote your gift cards to your most engaged customer base.</p> <h3 class="wp-block-heading">Promote Gift Cards Strategically Throughout Your Store</h3> <p>Having a <a href="https://www.justuno.com/blog/9-best-practices-to-optimize-your-ecommerce-product-page/">product page</a> for your gift card is just the beginning; there are plenty of other ways you can promote your gift cards throughout your site that will ensure they’re seen by your customers. Even if they don’t buy one right away, promoting awareness is important.</p> <p>Include your gift cards on your…</p> <ul class="wp-block-list"> <li><strong>Primary navigation menu</strong> – This will mean it follows your customers as they navigate the site.</li> <li><strong>Homepage</strong> – Upgrade a homepage feature to a hero image during key sales periods to make the most of your highest traffic <a href="https://www.justuno.com/blog/landing-pages/" target="_blank" rel="noreferrer noopener">landing page.</a></li> <li><strong>Product pages</strong> – Including a link to your gift card on product pages will help customers who are shopping for gifts if they find themselves unsure of what to buy.</li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="124" src="https://www.justuno.com/wp-content/uploads/2022/01/GiftCardinNav-1024x124.png" alt="GiftCardinNav" class="wp-image-47365" srcset="https://www.justuno.com/wp-content/uploads/2022/01/GiftCardinNav-1024x124.png 1024w, https://www.justuno.com/wp-content/uploads/2022/01/GiftCardinNav-300x36.png 300w, https://www.justuno.com/wp-content/uploads/2022/01/GiftCardinNav-150x18.png 150w, https://www.justuno.com/wp-content/uploads/2022/01/GiftCardinNav-768x93.png 768w, https://www.justuno.com/wp-content/uploads/2022/01/GiftCardinNav-470x57.png 470w, https://www.justuno.com/wp-content/uploads/2022/01/GiftCardinNav-550x67.png 550w, https://www.justuno.com/wp-content/uploads/2022/01/GiftCardinNav.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>You want to make it as easy and accessible as possible to buy a gift card from anywhere in your store. If they’re hidden away in a sub-menu or not linked from key landing pages, customers won’t be able to find them and they’re unlikely to want to hunt for them.</p> <h3 class="wp-block-heading">Use Gift Cards As Part Of Your Out-Of-Stock Strategy</h3> <p>Inventory issues aren’t unique to the holidays. Perhaps a product has gone viral on social media, or you’ve run into some supplier delays just before a key sales period. In any case, you want to have a plan ready so you don’t lose out and give your customers a poor experience when they try to make a purchase. </p> <p>Govalo’s out-of-stock integration makes it so that when a product runs out of inventory, the option is displayed to instead purchase a gift card.</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="512" height="240" src="https://www.justuno.com/wp-content/uploads/2022/01/GiftCard-OutofStock.png" alt="GiftCard OutofStock" class="wp-image-47367" srcset="https://www.justuno.com/wp-content/uploads/2022/01/GiftCard-OutofStock.png 512w, https://www.justuno.com/wp-content/uploads/2022/01/GiftCard-OutofStock-300x141.png 300w, https://www.justuno.com/wp-content/uploads/2022/01/GiftCard-OutofStock-150x70.png 150w, https://www.justuno.com/wp-content/uploads/2022/01/GiftCard-OutofStock-470x220.png 470w" sizes="auto, (max-width: 512px) 100vw, 512px" /></figure></div> <p>Instead of the customer being disappointed, they’re immediately presented with a convenient alternative. Even if the customer is shopping for themselves and unlikely to purchase a gift card, it will still raise awareness that they’re an option on your store for the future. </p> <p>The market for gift cards is growing. Customers are actively looking for and purchasing them, seeing a convenient alternative to stressing over what to buy as a gift. Understanding why they’re so popular, and what merchants can do to strategize gift cards beyond the holidays is essential in making the most of a fast-growing niche in e-commerce.</p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <figure class="wp-block-image size-full"><a href="https://govalo.com/"><img loading="lazy" decoding="async" width="860" height="404" src="https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.43.55-PM.png" alt="Govalo Logo" class="wp-image-47368" srcset="https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.43.55-PM.png 860w, https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.43.55-PM-300x141.png 300w, https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.43.55-PM-150x70.png 150w, https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.43.55-PM-768x361.png 768w, https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.43.55-PM-470x221.png 470w, https://www.justuno.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-12-at-12.43.55-PM-550x258.png 550w" sizes="auto, (max-width: 860px) 100vw, 860px" /></a></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <p class="has-text-align-center" style="margin-top:calc(120px*var(--scale))"><em>This guest post was provided by the content team at Govalo.</em></p> </div> </div> </div> </section> <section class="article-bottom"> <div class="container"> <div class="article-cta"> <div class="article-cta_texts"> <h3 class="heading5">Start a Free 14-Day Trial Today!</h3> <p>Our customers see a 135% increase in revenue during the first year, see what Justuno can do for you!</p> </div> <a href="https://www.justuno.com/get-started/" class="btn-sm arrow">Start My Trial <i class="icon icon-arrow-right"></i></a> </div> <div class="article-share"> <h3 class="text-regular">Share this article</h3> <ul> <li><a href="#"><i class="icon icon-twitter"></i></a></li> <li><a href="#"><i class="icon icon-instagram"></i></a></li> <li><a href="#"><i class="icon icon-facebook"></i></a></li> <li><a href="#"><i class="icon icon-linkedin"></i></a></li> </ul> </div> <div class="article-author"> <img alt='' src='https://secure.gravatar.com/avatar/fdacf58225b3e7c4fb3f07349a412247?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fdacf58225b3e7c4fb3f07349a412247?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' loading='lazy' decoding='async'/> <div class="article-author_texts"> <div class="article-author_texts-header"> <h4 class="heading5"> Kathryn Browning </h4> <p>Director of Marketing</p> </div> <p>Kathryn is a seasoned vet in the e-commerce space with 5+ years of experience. She writes about all things pop-ups and how businesses can leverage them for better website experiences. From website personalization tips to spin-to-win pop-up designs, email list growth ideas, and best practices for zero-party data collection, she covers it all.</p> </div> </div> </div> </section> </article> <section class="related-articles"> <div class="container"> <h2 class="heading3">Related Articles</h2> <div class="articles"> <div class="row grid-posts article"> <div class="col-md-4"> <article id="post-39467" class="post-item"> <a href="https://www.justuno.com/blog/how-to-create-spin-to-win-popups-that-convert/" class="post-link_image" title="How to Create A Spin To Win Pop Up That Engages & Converts"> <img width="470" height="212" src="https://www.justuno.com/wp-content/uploads/2025/02/Untitled-design-12-470x212.png" class="attachment-small size-small wp-post-image" alt="spin-to-wins-that-convert" decoding="async" loading="lazy" srcset="https://www.justuno.com/wp-content/uploads/2025/02/Untitled-design-12-470x212.png 470w, https://www.justuno.com/wp-content/uploads/2025/02/Untitled-design-12-300x135.png 300w, https://www.justuno.com/wp-content/uploads/2025/02/Untitled-design-12-1024x462.png 1024w, https://www.justuno.com/wp-content/uploads/2025/02/Untitled-design-12-150x68.png 150w, https://www.justuno.com/wp-content/uploads/2025/02/Untitled-design-12-768x346.png 768w, https://www.justuno.com/wp-content/uploads/2025/02/Untitled-design-12-550x248.png 550w, https://www.justuno.com/wp-content/uploads/2025/02/Untitled-design-12.png 1641w" sizes="auto, (max-width: 470px) 100vw, 470px" /> </a> <div class="post-texts"> <a href="https://www.justuno.com/blog/category/gamification-articles/" class="category-link">Gamification</a> <a href="https://www.justuno.com/blog/category/conversion-optimization/" class="category-link">Conversion Optimization</a> <a href="https://www.justuno.com/blog/category/design-articles/" class="category-link">Design</a> <a href="https://www.justuno.com/blog/category/promotion-strategy/" class="category-link">Promotion Strategy</a> <a href="https://www.justuno.com/blog/how-to-create-spin-to-win-popups-that-convert/" class="post-link_title" title="How to Create A Spin To Win Pop Up That Engages & Converts"> <h3 class="heading6"> How to Create A Spin To Win Pop Up That Engages & Converts </h3> </a> </div> </article> </div> <div class="col-md-4"> <article id="post-47868" class="post-item"> <a href="https://www.justuno.com/blog/march-april-campaigns/" class="post-link_image" title="Spring Has Sprung: March & April Campaign Ideas"> <img width="470" height="265" src="https://www.justuno.com/wp-content/uploads/2025/02/blog-hero-images-2-470x265.png" class="attachment-small size-small wp-post-image" alt="march and april campaign ideas" decoding="async" loading="lazy" srcset="https://www.justuno.com/wp-content/uploads/2025/02/blog-hero-images-2-470x265.png 470w, https://www.justuno.com/wp-content/uploads/2025/02/blog-hero-images-2-300x169.png 300w, https://www.justuno.com/wp-content/uploads/2025/02/blog-hero-images-2-1024x577.png 1024w, https://www.justuno.com/wp-content/uploads/2025/02/blog-hero-images-2-150x85.png 150w, https://www.justuno.com/wp-content/uploads/2025/02/blog-hero-images-2-768x433.png 768w, https://www.justuno.com/wp-content/uploads/2025/02/blog-hero-images-2-550x310.png 550w, https://www.justuno.com/wp-content/uploads/2025/02/blog-hero-images-2.png 1640w" sizes="auto, (max-width: 470px) 100vw, 470px" /> </a> <div class="post-texts"> <a href="https://www.justuno.com/blog/category/ecommerce/" class="category-link">E-Commerce</a> <a href="https://www.justuno.com/blog/category/marketing-strategy-articles/" class="category-link">Marketing Strategy</a> <a href="https://www.justuno.com/blog/category/promotion-strategy/" class="category-link">Promotion Strategy</a> <a href="https://www.justuno.com/blog/march-april-campaigns/" class="post-link_title" title="Spring Has Sprung: March & April Campaign Ideas"> <h3 class="heading6"> Spring Has Sprung: March & April Campaign Ideas </h3> </a> </div> </article> </div> <div class="col-md-4"> <article id="post-11548" class="post-item"> <a href="https://www.justuno.com/blog/the-guide-to-running-effective-discount-promotions-and-coupons-on-shopify/" class="post-link_image" title="How To Boost Your Sales in 2025: A Step-by-Step Guide to Running Promotions on Shopify"> <img width="470" height="264" src="https://www.justuno.com/wp-content/uploads/2018/12/Guide_Discount_promotions_coupons_shopify.png" class="attachment-small size-small wp-post-image" alt="Shopify Discount Guide" decoding="async" loading="lazy" srcset="https://www.justuno.com/wp-content/uploads/2018/12/Guide_Discount_promotions_coupons_shopify.png 560w, https://www.justuno.com/wp-content/uploads/2018/12/Guide_Discount_promotions_coupons_shopify-300x169.png 300w, https://www.justuno.com/wp-content/uploads/2018/12/Guide_Discount_promotions_coupons_shopify-150x84.png 150w, https://www.justuno.com/wp-content/uploads/2018/12/Guide_Discount_promotions_coupons_shopify-470x264.png 470w, https://www.justuno.com/wp-content/uploads/2018/12/Guide_Discount_promotions_coupons_shopify-550x309.png 550w" sizes="auto, (max-width: 470px) 100vw, 470px" /> </a> <div class="post-texts"> <a href="https://www.justuno.com/blog/category/ecommerce/" class="category-link">E-Commerce</a> <a href="https://www.justuno.com/blog/category/promotion-strategy/" class="category-link">Promotion Strategy</a> <a href="https://www.justuno.com/blog/the-guide-to-running-effective-discount-promotions-and-coupons-on-shopify/" class="post-link_title" title="How To Boost Your Sales in 2025: A Step-by-Step Guide to Running Promotions on Shopify"> <h3 class="heading6"> How To Boost Your Sales in 2025: A Step-by-Step Guide to Running Promotions on Shopify </h3> </a> </div> </article> </div> </div> </div> </div> </section> </main> <footer class="app-footer"> <div class="container">  <div class="footer-top"> <div class="innerTopFooter"> <div id="media_image-3" class="widget widget_media_image"><a href="/"><img src="https://www.justuno.com/wp-content/uploads/2024/05/just-uno-white-logo.svg" class="image wp-image-65324 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" decoding="async" loading="lazy" /></a></div><div id="text-3" class="widget widget_text"> <div class="textwidget"><p>Create personalized website experiences that convert.</p> </div> </div><div id="nav_menu-10" class="widget widget_nav_menu"><div class="menu-footer-socials-container"><ul id="menu-footer-socials" class="menu"><li id="menu-item-45" class="twitter menu-item menu-item-type-custom menu-item-object-custom menu-item-45"><a href="https://twitter.com/justunosocial">Twitter</a></li> <li id="menu-item-46" class="instagram menu-item menu-item-type-custom menu-item-object-custom menu-item-46"><a href="https://www.instagram.com/justunosocial/">Instagram</a></li> <li id="menu-item-47" class="facebook menu-item menu-item-type-custom menu-item-object-custom menu-item-47"><a href="https://www.facebook.com/justuno/">Facebook</a></li> <li id="menu-item-48" class="youtube menu-item menu-item-type-custom menu-item-object-custom menu-item-48"><a href="https://www.youtube.com/user/justunosocial">Youtube</a></li> <li id="menu-item-49" class="linkedin menu-item menu-item-type-custom menu-item-object-custom menu-item-49"><a href="https://www.linkedin.com/company/justuno-com/">Linkedin</a></li> </ul></div></div> </div> <div class="row row-cols-1 row-cols-sm-2 row-cols-md-3 row-cols-lg-4"> <div class="col"> <div id="nav_menu-3" class="widget widget_nav_menu"><div class="menu-footer-links-1-container"><ul id="menu-footer-links-1" class="menu"><li id="menu-item-1070" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1070"><a href="#">Solutions</a> <ul class="sub-menu"> <li id="menu-item-61337" class="menu-item menu-item-type-post_type menu-item-object-article menu-item-61337"><a href="https://www.justuno.com/blog/evolution-of-the-pop-up/">Popup</a></li> <li id="menu-item-61340" class="menu-item menu-item-type-post_type menu-item-object-article menu-item-61340"><a href="https://www.justuno.com/blog/banners-website-notification-bars-use-cases/">Banners</a></li> <li id="menu-item-61343" class="menu-item menu-item-type-post_type menu-item-object-article menu-item-61343"><a href="https://www.justuno.com/blog/how-to-create-spin-to-win-popups-that-convert/">Spin to Win</a></li> <li id="menu-item-61346" class="menu-item menu-item-type-post_type menu-item-object-article menu-item-61346"><a href="https://www.justuno.com/blog/zero-party-data/">Zero-Party Data</a></li> <li id="menu-item-61349" class="menu-item menu-item-type-post_type menu-item-object-article menu-item-61349"><a href="https://www.justuno.com/blog/e-commerce-quiz/">E-commerce Quiz</a></li> <li id="menu-item-61352" class="menu-item menu-item-type-post_type menu-item-object-article menu-item-61352"><a href="https://www.justuno.com/blog/what-are-lead-magnets-and-what-is-their-role-in-lead-capture-page-optimization/">Lead Magnets</a></li> <li id="menu-item-61355" class="menu-item menu-item-type-post_type menu-item-object-article menu-item-61355"><a href="https://www.justuno.com/blog/ultimate-guide-to-exit-offers/">Exit Offers</a></li> </ul> </li> </ul></div></div> </div> <div class="col"> <div id="nav_menu-4" class="widget widget_nav_menu"><div class="menu-footer-links-2-container"><ul id="menu-footer-links-2" class="menu"><li id="menu-item-1083" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1083"><a href="#">Company</a> <ul class="sub-menu"> <li id="menu-item-61361" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-61361"><a href="https://www.justuno.com/about-us/">About</a></li> <li id="menu-item-61364" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-61364"><a href="https://www.justuno.com/contact-us/">Contact Us</a></li> <li id="menu-item-61367" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-61367"><a href="https://trust.justuno.com">SOC2</a></li> <li id="menu-item-61370" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-61370"><a href="http://status.justuno.com/">Platform Status</a></li> <li id="menu-item-61376" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-61376"><a href="https://www.justuno.com/managed-services/">Managed Services </a></li> <li id="menu-item-61379" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-61379"><a href="https://www.justuno.com/competitors/">Justuno vs.</a></li> </ul> </li> </ul></div></div> </div> <div class="col"> <div id="nav_menu-5" class="widget widget_nav_menu"><div class="menu-footer-links-3-container"><ul id="menu-footer-links-3" class="menu"><li id="menu-item-1095" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1095"><a href="#">Partners</a> <ul class="sub-menu"> <li id="menu-item-61382" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-61382"><a href="https://www.justuno.com/shopify/">Shopify</a></li> <li id="menu-item-61385" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-61385"><a href="https://www.justuno.com/klaviyo/">Klaviyo</a></li> <li id="menu-item-61454" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-61454"><a href="https://partners.justuno.com/integration-partners">All Integrations</a></li> <li id="menu-item-69033" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-69033"><a href="https://www.justuno.com/affiliate/">Affiliates</a></li> <li id="menu-item-62356" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-62356"><a href="https://partners.justuno.com/service-partners">Agency Directory</a></li> <li id="menu-item-69036" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-69036"><a href="https://www.justuno.com/become-a-tech-partner/">Become a Tech Partner</a></li> <li id="menu-item-61448" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-61448"><a href="https://doc.clickup.com/14143791/d/h/dfm9f-4802/bfc5486e434bf08">Partner Portal</a></li> </ul> </li> </ul></div></div> </div> <div class="col"> <div id="nav_menu-6" class="widget widget_nav_menu"><div class="menu-footer-links-4-container"><ul id="menu-footer-links-4" class="menu"><li id="menu-item-68" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-68"><a href="#">Resources</a> <ul class="sub-menu"> <li id="menu-item-61397" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-61397"><a href="https://www.justuno.com/ecommerce-pop-up-examples/">Pop Up Examples</a></li> <li id="menu-item-61460" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-61460"><a href="https://www.justuno.com/guides/">Ebooks</a></li> <li id="menu-item-61403" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-61403"><a href="https://www.justuno.com/blog">Blog</a></li> <li id="menu-item-61406" class="menu-item menu-item-type-post_type_archive menu-item-object-webinar menu-item-61406"><a href="https://www.justuno.com/videos/">Webinars</a></li> <li id="menu-item-61409" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-61409"><a href="https://theconversionshow.com/">Podcast</a></li> <li id="menu-item-61412" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-61412"><a href="https://learn.justuno.com">Certification</a></li> <li id="menu-item-61415" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-61415"><a href="https://hub.justuno.com/knowledge">Help Center</a></li> </ul> </li> </ul></div></div> </div> </div> </div> <div class="footer-bottom"> <div class="footer-bottom_left"> <div id="text-2" class="widget widget_text"> <div class="textwidget"><p>Copyright © 2024. Justuno, Inc. All Rights Reserved</p> </div> </div> </div> <div class="footer-bottom_center"> </div> <div class="footer-bottom_right"> <div id="text-4" class="widget widget_text"> <div class="textwidget"><p><a href='javascript:void(0)' onclick='revisitCkyConsent()'>Do Not Sell or Share My Personal Information</a><a href="https://www.justuno.com/legal/terms-of-service/">Terms of Service</a><a href="https://www.justuno.com/legal/privacy-policy/">Privacy Policy</a></p> </div> </div> </div> </div> </div> <div class="bg-overlay"> <div class="inner-overlay" style="image-rendering:pixelated;flex-shrink:0;background-size:100% 100%;background-image:url('data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20viewBox%3D%220%200%201900%20985%22%3E%3Cpath%20d%3D%22M%201900%20984.905%20L%200%20984.905%20L%200%2050.381%20C%20157.156%20379.304%20518.466%20609.423%20939.068%20609.423%20C%201380.535%20609.423%201756.682%20355.906%201900%200.714%20Z%22%20fill%3D%22rgb(255%2C%2077%2C%20252)%22%3E%3C%2Fpath%3E%3C%2Fsvg%3E')"></div> </div> </footer> </div> <script src="https://www.justuno.com/wp-content/themes/justuno-theme/assets/js/main.min.js"></script> <script src="https://unpkg.com/aos@2.3.1/dist/aos.js"></script> <script src="https://www.justuno.com/wp-content/themes/justuno-theme/assets/js/justuno.js"></script> <style id='core-block-supports-inline-css' type='text/css'> .wp-container-core-columns-is-layout-1{flex-wrap:nowrap;} </style> <script type="text/javascript" src="https://www.justuno.com/wp-includes/js/dist/hooks.min.js?=1736766718" id="wp-hooks-js"></script> <script type="text/javascript" src="https://www.justuno.com/wp-includes/js/dist/i18n.min.js?=1716400874" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" src="https://www.justuno.com/wp-content/plugins/all-in-one-event-calendar/apiki/dist/theme.js?=1704307849" id="all-in-one-event-calendar-theme-js"></script> <script type="text/javascript" src="https://www.justuno.com/wp-includes/js/hoverIntent.min.js?=1716400874" id="hoverIntent-js"></script> <script type="text/javascript" id="megamenu-js-extra"> /* <![CDATA[ */ var megamenu = {"timeout":"300","interval":"100"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.justuno.com/wp-content/plugins/megamenu/js/maxmegamenu.js?=1717860765" id="megamenu-js"></script> <script>var justunoFooterSubscribeForm = 'b105fcd9-9d57-4a36-9789-8074023de93a';</script> </body> </html>