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výhody?</a></li> <li><a href="#5">Nie je behaviorálna reklama hrozbou pre moje súkromie?</a></li> <li><a href="#6">Čo sú to osobné údaje? Budú použité pre online behaviorálnu reklamu?</a></li> <li><a href="#7">Čo mám urobiť, ak nemám záujem o tento typ reklamy?</a></li> <li><a href="#8">Budem kvôli online behaviorálnej reklame vidieť viac reklám?</a></li> <li><a href="#9">Bude moje prehliadanie internetu narušené online behaviorálnou reklamou?</a></li> <li><a href="#10">Bude behaviorálna reklama zameraná aj na deti?</a></li> <li><a href="#11">A čo potenciálne citlivé informácie?</a></li> <li><a href="#12">Bude nejaký softvér stiahnutý do môjho počítača?</a></li> <li><a href="#13">Čo je “cookie” a ako sa používa?</a></li> <li><a href="#14">Môžem vypnúť cookie?</a></li> <li><a href="#15">Budem musieť znovu vypnúť behaviorálnu reklamu, ak v práci používam iný počítač?</a></li> <li><a href="#16">Zbaví ma vypnutie behaviorálneho cielenia prijímania spamov, pop-up okien a nevyžiadanej pošty?</a></li> <li><a href="#17">Musím niečo urobiť?</a></li> <li><a href="#18">Koho môže kontaktovať, ak sa chcem dozvedieť viac?</a></li> </ul> <p><br /> <a name="1"></a><span style="color: #000000; font-size: medium;"><strong>Čo je online behaviorálna reklama?</strong></span><br /> <br /> Online <a href="slovnik-pojmov">behaviorálna reklama</a> je spôsob využívania informácií o vami navštevovaných stránkach, ktorý vás zaraďuje do skupiny užívateľov s podobnými záujmami a poskytuje vám reklamu podľa vašich záujmov.<br /> <br /> Behaviorálna reklama sa líši od iných foriem reklamy na internete, akou je napríklad <a href="slovnik-pojmov">kontextová reklama</a>. Tá je založená na základe toho, čo si práve prezeráte (vrátane vyhľadávania alebo navštívených stránky).<br /> <br /> <a name="2"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Ako funguje behaviorálna reklama?</strong></strong></span><br /> <br /> Existuje viac spôsobov ako poskytovať behaviorálnu reklamu. V svojej podstate sú informácie o vašich aktivitách na internete spolu s informáciami od ďaľších tisícov užívateľov zbierané a rozdeľované do všeobecných skupín ako napríklad autá, financie alebo cestovanie. Profil záujmov (napríklad – autá) je odvodený z údajov o stránkach, ktoré ste navštívili, a zo súboru známeho ako <a href="slovnik-pojmov">cookie</a>, ktorý je umiestnený vo vašom počítači. Vďaka tomu ste potom zaradený ako užívateľ, ktorého zaujíma kategória “autá”. Inzerenti a webové stránky potom na mieru upravia reklamu skupine uživateľov s rovnakými záujmami a cookie umožní, aby vám takáto relevantná <a href="slovnik-pojmov">banerová reklama</a> bola zobrazená.<br /> <br /> <a name="3"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Aké údaje sú použité?</strong></strong></span><br /> <br /> Behaviorálna reklama sa môže líšiť v tom, ako a aké informácie používa. Napríklad tradičná <a href="slovnik-pojmov">reklamná sieť</a> zhromažďuje a využíva informácie, keď navštívite jednu alebo viacero webových stránok, ktoré sú v danej sieti.<br /> <br /> <a name="4"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Aké sú výhody?</strong></strong></span><br /> <br /> Bude vám zobrazená <a href="slovnik-pojmov">online banerovú reklamu</a> prispôsobenú vám a vašim záujmom. Napríklad, ak máte záujem o záhradkárčenie a navštevujete webové stránky o záhradníctve, môže vám byť hneď alebo neskôr pri prehliadaní internetu zobrazená reklama so špeciálnou ponukou na kosačku na trávu.<br /> <br /> Cielenejšia reklama je užitočná, pretože budete dostávať relevantnejšie reklamy a tiež prístup k bezplatnému kvalitnému obsahu, službám a aplikáciám. Je užitočná pre inzerentov, pretože sú schopní osloviť publikum, ktoré má s najväčšou pravdepodobnosťou záujem o takýto typ informácií a vynechať tých, ktorí o to záujem pravdepodobne nemajú. Je tiež užitočná pre webové stránky, pretože im umožňuje publikovať bezplatný obsah a zároveň spraviť reklamu pre užívateľov relevantnejšou. Tento ich príjem z reklamy im potom umožňuje financovať inovácie a služby na internete.<br /> <br /> <a name="5"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Nie je behaviorálna reklama hrozbou pre moje súkromie?</strong></strong></span><br /> <br /> Všetci poskytovatelia tohto druhu služieb musia dodržiavať zákony. Vo väčšine prípadov informácie použité pre cielené reklamy nie sú osobné, takže vy ako užívateľ nemôžete byť identifikovaný. Ak sú používané <a href="slovnik-pojmov">osobné údaje</a> (napríklad registračné údaje), musí vám to byť oznámené v podmienkach pri registrovaní na konkrétnu stránku alebo službu. Vždy máte na výber, či využijete výhody relevantnejšej reklamy alebo nie.<br /> <br /> <a name="6"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Čo sú to osobné údaje? Budú použité pre online behaviorálnu reklamu?</strong></strong></span><br /> <br /> <a href="slovnik-pojmov">Osobné údaje</a> sú informácie, ktoré samé o sebe alebo v spojení s inými údajmi obdržanými konkrétnou spoločnosťou vás jednoznačne identifikujú ako osobu. Sú to údaje ako napríklad vaše meno, adresa a emailová adresa. Väčšina poskytovateľov služieb však nevyužíva osobné údaje pre behaviorálnu reklamu. Ak však poskytovateľ tieto informácie o vás využíva, museli ste byť o tom oboznámený v podmienkach ochrany súkromia pri registrovaní na konkrétnej stránke alebo službe.<br /> <br /> <a name="7"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Čo mám urobiť, ak nemám záujem o tento typ reklamy?</strong></strong></span><br /> <br /> <a href="vasa-volba">Môžete ju vypnúť tu.</a></p> <p>Je dôležité mať na pamäti, že to neznamená, že už vám nebude zobrazovaná žiadna reklama na internete. Znamená to iba to, že reklama vám nebude zobrazovaná na základe vašich záujmov a môže byť pre vás menej relevantná.</p> <p><a href="pomocna-stranka">Pre viac informácií, prosíme, navštívte našu stránku pre vypnutie behaviorálnej reklamy.</a><br /> <br /> <a name="8"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Budem</strong> <strong>kvôli online behaviorálnej reklame vidieť viac reklám?</strong></strong></span><br /> <br /> Nie. V skratke to znamená, že reklama zobrazená na niektorých webových stránkach bude relevantnejšia pre vás a vaše záujmy.<br /> <br /> <a name="9"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Bude</strong> <strong>moje prehliadanie internetu narušené online behaviorálnou reklamou?</strong></strong></span><br /> <br /> Nie. Neuvidíte ani nezažijete žiadne zmeny pri prehliadaní internetu. Behaviorálna reklama sa jednoducho zameriava na to, aby banerová reklama bola viac zameraná na vás.<br /> <br /> <a name="10"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Bude nejaký softvér stiahnutý do môjho počítača?</strong></strong></span><br /> <br /> Nie.<br /> <br /> <a name="11"></a><span style="color: #000000; font-size: medium;"><strong> Čo je “cookie” a ako sa používa? Môžem vypnúť cookie?</strong></span><br /> <br /> <a href="slovnik-pojmov">Cookie</a> je malý súbor obsahujúci písmená a čísla stiahnutý do vášho počítača, keď vstupujete na určité webové stránky. Cookies dovoľujú webovej stránke rozoznať pri návšteve stránky tie uživatelské nastavenia, ktoré ste si predtým v minulosti vybrali. Cookie sama o sebe neobsahuje ani nezhromažďuje informácie. Avšak, ak je prečítaná serverom v spojení s internetovým prehliadačom, môže pomôcť webovej stránke poskytnúť uživateľsky priateľské prostredie ako napríklad zapamätanie si predchádzajúcich nákupov alebo detaily účtu.<br /> <br /> Cookies sú uložené v pamäti vášho internetového prehliadača a každá obvykle obsahuje:</p> <ul> <li>meno servera, z ktorého bola cookie poslaná,</li> <li>životnosť cookie,</li> <li>jej hodnotu – obvykle náhodne generované jedinečné číslo.</li> </ul> <p>Server webovej stránky, ktorý pošle cookie, používa toto číslo, aby vás rozoznal pri opätovnej návšteve stránky. Iba server, ktorý cookie poslal, ju môže prečítať a následne použiť. Cookies slúžia hlavne na prispôsobenie internetu užívateľovi a tiež sa využívajú pri behaviorálnej reklame.<br /> <br /> <a name="12"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Môžem vypnúť cookie?</strong></strong></span><br /> <br /> Áno. Niektoré internetové prehliadače umožňujú zablokovať iba <a href="slovnik-pojmov">cookies tretích strán</a> (to sú cookiee umiestnené vo vašom prehliadači treťou stranou, inou než je vlastník webovej stránky, napríklad <a href="slovnik-pojmov">reklamná sieť</a>) alebo povolia blokovanie iba tých cookies, ktoré sa nezhodujú s vašimi nastaveniami súkromia.<br /> <br /> Môžete zvoliť vypnutie všetkých cookies, čo však môže podstatne ovplyvniť vaše prehliadanie internetu, ak používate stránky spoliehajúce sa na používanie cookies. Navštívte našu sekciu <a href="pat-top-tipov">top tipov</a>, aby ste zistili, ako spravovať nastavenia súkromia na vašom internetovom prehliadači.<br /> <br /> <a name="13"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Budem musieť znovu vypnúť behaviorálnu reklamu, ak v práci používam iný počítač?</strong></strong></span><br /> <br /> Áno. Pokiaľ vypnete behaviorálnu reklamu od určitej spoločnosti, nastavenia sa aplikujú iba na prehliadači a počítači, ktorý práve používate. Takže to ovplyvní aj ostatných ľudí, ktorí tiež používajú tento prehliadač. Budete musieť vykonať rovnaký postup na každom počítači, ktorý používate alebo na každom prehliadači (napr. Internet Explorer, Google Chrome, Mozilla Firefox alebo Safari), aby ste úplne vypli behaviorálnu reklamu od danej spoločnosti. Pre viac informácii navštíte <a href="https://www.youronlinechoices.com/sk/wp-admin/pomocna-stranka">našu stránku pre vypnutie behaviorálnej reklamy</a>.<br /> <br /> <a name="14"></a><span style="color: #000000; font-size: medium;"><strong>Zbaví ma vypnutie behaviorálneho cielenia prijímania spamov, pop-up okien a nevyžiadanej pošty?</strong></span><br /> <br /> Nie. Odmietnutie behaviorálnej reklamy znamená iba to, že nebudete dostávať viac banerovej reklamy upravenej týmto spôsobom. Vypnutie neovplyvní ani nezastaví žiadny špecifický typ reklamy ako napríklad e-mail alebo pop-up okná.<br /> <br /> <a name="15"></a><span style="color: #000000; font-size: medium;"><strong> <strong>Musím niečo urobiť?</strong></strong></span><br /> <br /> <a href="pat-top-tipov">V rýchlosti si pozrite naších päť top tipov.</a><br /> <br /> <strong>Pošlite n</strong><strong>ám váš názor na</strong><strong>: </strong><a href="mailto:nazor@iabslovakia.sk"><br /> <br /> </a><span style="color: #33cccc;"><strong>nazor(at)iabslovakia.sk</strong></span></p> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-351" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-351"><a href="https://www.youronlinechoices.com/sk/vseobecne-obchodne-podmienky">Zmluvné podmienky a ustanovenia</a></li> <li id="menu-item-352" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-352"><a href="https://www.youronlinechoices.com/sk/ochrana-vasho-sukromia">Ochrana vášho súkromia</a></li> <li id="menu-item-316" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-316"><a href="https://www.youronlinechoices.com/uk/feedback">Kontaktujte nás</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><h5 class="cli_messagebar_head">Táto webstránka obsahuje súbory cookies</h5><span>Táto webstránka používa súbory cookies. 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