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Google TV ads have giant QR codes now [Gallery]

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class="h1">Google TV ads have giant QR codes now [Gallery]</h1> <div class="post-meta flex fs-sm"> <a class="plain author-image flex center" href="https://9to5google.com/author/nexusben1/"> <img alt='Avatar for Ben Schoon' src='https://secure.gravatar.com/avatar/53c3eccb0df53253da7fb21049b682a7?s=30&#038;d=mm&#038;r=r' srcset='https://secure.gravatar.com/avatar/53c3eccb0df53253da7fb21049b682a7?s=60&#038;d=mm&#038;r=r 2x' class='avatar avatar-30 photo author-gravatar' height='30' width='30' decoding='async'/> </a> <span class="author-name"><a href="https://9to5google.com/author/nexusben1/" title="Posts by Ben Schoon" rel="author">Ben Schoon</a></span>&nbsp;|&nbsp;Nov 22 2024 - 12:35 pm PT <div class="meta__comment-count"> <a href="#comments" id="single-comments-link" class="comments flex"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 30 30" class="icon-comment"><path fill="currentColor" d="M0 0v19.139h5v4.784h5V30l7.94-6.077H30V4.785h-5V0zm2.5 2.392h20v2.393H5v11.961H2.5zm5 4.785h20v14.354H17.06l-4.56 3.49v-3.49h-5zm3.75 3.589v2.392h12.5v-2.392zm0 4.784v2.392h7.5V15.55z" /></svg> 6 Comments </a> </div> </div> </div> </div> <div id="river" class="river"> <div id="content" class="container flex-lg"> <div class="container med post-content"> <figure class="img-border featured-image"> <img width="1600" height="800" src="https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-4.jpg?quality=82&amp;strip=all&amp;w=1600" class="skip-lazy wp-post-image" alt="" srcset="https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-4.jpg?w=320&amp;quality=82&amp;strip=all&amp;ssl=1 320w, https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-4.jpg?w=640&amp;quality=82&amp;strip=all&amp;ssl=1 640w, https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-4.jpg?w=1024&amp;quality=82&amp;strip=all&amp;ssl=1 1024w, https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-4.jpg?w=1500&amp;quality=82&amp;strip=all&amp;ssl=1 1500w" decoding="async" fetchpriority="high" /></figure> <p>Google TV has introduced a new ad format that throws a gigantic QR code on top of the subject matter.</p> <span id="more-651314"></span> <p>Ads on Google TV have changed a lot over the past few years, with the platform originally showing ads only for content you could view on your TV, only now to show ads for everything from cars to chicken tenders.</p> <p>Recently, <a href="https://9to5google.com/2024/11/06/google-tv-ads-games-movies-tv-shows/">we highlighted an issue with these ads</a>, as a confusing video game ad prompted viewers to &#8220;buy now&#8221; with a link that simply opened a YouTube channel. Google TV, it seems, is looking to solve that with the use of QR codes in ads.</p> <p>A new ad showing up on Google TV for the latest Range Rover showcases a giant QR code on the screen which can be opened to show the QR code on its own where Google TV says that users can &#8220;scan the QR code to visit the advertiser link.&#8221; In this particular case, the link is to YouTube, but it could presumably be used for any website. We also noticed this new format being used with an Xbox ad on Google TV.</p> <p>The new format certainly draws attention and could better serve users, but it does feel just a bit clunky in the overall UI due to its massive size.</p> <p>Ironically, this change is showing up right as Google TV has been <a href="https://9to5google.com/2024/11/18/google-tv-homescreen-ads-survey/">surveying more users</a> over the quantity of ads on the homescreen.</p> <p>Have you seen these new QR codes in Google TV ads? What do you think? Let&#8217;s discuss in the comments below.</p> <div class="wp-block-jetpack-slideshow aligncenter" data-autoplay="true" data-delay="5" data-effect="slide"><div class="wp-block-jetpack-slideshow_container swiper-container"><ul class="wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper"><li class="wp-block-jetpack-slideshow_slide swiper-slide"><figure><img decoding="async" width="2000" height="1500" alt="" class="wp-block-jetpack-slideshow_image wp-image-651319" data-id="651319" src="https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-1.jpg?quality=82&amp;strip=all&amp;w=1024" srcset="https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-1.jpg 2000w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-1.jpg?resize=155,116 155w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-1.jpg?resize=700,525 700w, 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src="https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-2.jpg?quality=82&amp;strip=all&amp;w=1024" srcset="https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-2.jpg 2000w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-2.jpg?resize=155,116 155w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-2.jpg?resize=700,525 700w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-2.jpg?resize=768,576 768w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-2.jpg?resize=1024,768 1024w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-2.jpg?resize=1536,1152 1536w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-2.jpg?resize=350,263 350w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-2.jpg?resize=140,105 140w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-2.jpg?resize=1333,1000 1333w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-2.jpg?resize=150,113 150w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /></figure></li><li class="wp-block-jetpack-slideshow_slide swiper-slide"><figure><img loading="lazy" decoding="async" width="2000" height="1500" alt="" class="wp-block-jetpack-slideshow_image wp-image-651317" data-id="651317" src="https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-3.jpg?quality=82&amp;strip=all&amp;w=1024" srcset="https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-3.jpg 2000w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-3.jpg?resize=155,116 155w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-3.jpg?resize=700,525 700w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-3.jpg?resize=768,576 768w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-3.jpg?resize=1024,768 1024w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-3.jpg?resize=1536,1152 1536w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-3.jpg?resize=350,263 350w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-3.jpg?resize=140,105 140w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-3.jpg?resize=1333,1000 1333w, https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-3.jpg?resize=150,113 150w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /></figure></li></ul><a class="wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white" role="button"></a><a class="wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white" role="button"></a><a aria-label="Pause Slideshow" class="wp-block-jetpack-slideshow_button-pause" role="button"></a><div class="wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white"></div></div></div> <h2 class="wp-block-heading" id="h-more-on-google-tv">More on Google TV:</h2> <ul class="wp-block-list"> <li><a href="https://9to5google.com/2024/11/21/google-tv-most-watched-2024/">These are the most-watched movies and TV shows on Google TV in 2024</a></li> <li><a href="https://9to5google.com/2024/11/18/google-tv-homescreen-ads-survey/">Google TV wants to know if you think it has too many homescreen ads</a></li> <li><a href="https://9to5google.com/2024/11/13/google-tv-1100-free-channels-homescreen/">Google TV now has over 1,100 free channels available on the homescreen</a></li> </ul> <p><em><strong>Follow Ben:</strong> <a href="https://twitter.com/NexusBen" target="_blank" rel="noreferrer noopener">Twitter/X</a>, <a href="https://www.threads.net/@nexusben" 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srcset="https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2024/06/Google-Messages-4.jpg?w=320&amp;quality=82&amp;strip=all&amp;ssl=1 320w, https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2024/06/Google-Messages-4.jpg?w=640&amp;quality=82&amp;strip=all&amp;ssl=1 640w, https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2024/06/Google-Messages-4.jpg?w=1024&amp;quality=82&amp;strip=all&amp;ssl=1 1024w, https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2024/06/Google-Messages-4.jpg?w=1500&amp;quality=82&amp;strip=all&amp;ssl=1 1500w" decoding="async" /> </a> </figure> <div class="article__content"> <h3><a class="article__title-link" href="https://9to5google.com/2024/11/21/google-messages-camera-gallery-redesign/">Google Messages redesign merges camera + gallery UI, adds sending in ‘Original quality’</a></h3> <div class="post-meta flex"> <a class="author__image-link" href="https://9to5google.com/author/technacity/"> <img alt='Avatar for Abner Li' 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href="https://9to5google.com/author/technacity/"> <img alt='Avatar for Abner Li' src='https://secure.gravatar.com/avatar/ba5acd965e31e2bfe2fbd4e37d8f68b9?s=18&#038;d=mm&#038;r=r' srcset='https://secure.gravatar.com/avatar/ba5acd965e31e2bfe2fbd4e37d8f68b9?s=36&#038;d=mm&#038;r=r 2x' class='avatar avatar-18 photo author-gravatar' height='18' width='18' loading='lazy' decoding='async'/> </a> <span class="author__link"><a href="https://9to5google.com/author/technacity/" title="Posts by Abner Li" rel="author">Abner Li</a></span> <span class="meta__post-date">Nov 21 2024</span> </div> </div> </article> </li> <li> <article class="article feature sidebar flex"> <figure class="article__image"> <a class="article__image-link" href="https://9to5google.com/2024/11/22/google-tv-qr-code-ads/" aria-hidden="true"> <img width="290" height="145" src="https://9to5google.com/wp-content/uploads/sites/4/2024/11/google-tv-qr-code-4.jpg?quality=82&amp;strip=all&amp;w=290&amp;h=145&amp;crop=1" class=" 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src='https://secure.gravatar.com/avatar/53c3eccb0df53253da7fb21049b682a7?s=18&#038;d=mm&#038;r=r' srcset='https://secure.gravatar.com/avatar/53c3eccb0df53253da7fb21049b682a7?s=36&#038;d=mm&#038;r=r 2x' class='avatar avatar-18 photo author-gravatar' height='18' width='18' loading='lazy' decoding='async'/> </a> <span class="author__link"><a href="https://9to5google.com/author/nexusben1/" title="Posts by Ben Schoon" rel="author">Ben Schoon</a></span> <span class="meta__post-date">Nov 22 2024</span> </div> </div> </article> </li> </ul> </div> <ins class="adsbygoogle author_ad ad-container adsbygoogle author_ad hide-sm" data-ad-host="ca-host-pub-5506057612223327" data-ad-client="ca-pub-8513483021683571" data-ad-slot="2825022270" data-ad-format="auto" data-full-width-responsive="true" style="width: 336px;"></ins><script>(adsbygoogle = window.adsbygoogle || []).push({});</script></aside> <div class="container med left"> <div class="article__youtube-video"><div class="youtube-video__content 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<span class="close">Close</span> <span class="visually-hidden"> comments</span> </span> </button> </section><!-- #comments --> <div class="related-guides"> <h2 attr-title="Guides"><span>Guides</span></h2> <div class="related-guides__list flex-md"> <div class="related-guide"> <a class="related-guide__link flex" href="https://9to5google.com/guides/google-tv/"> <div class="related-guide__image"> <img src="https://9to5google.com/wp-content/uploads/sites/4/2020/10/google_tv_logo_2-1.jpg?quality=82&#038;strip=all&#038;w=290&#038;h=145&#038;crop=1" alt="Google TV" loading="lazy" /> </div> <div class="related-guide__content"> <h3 class="related-guide__title">Google TV</h3> </div> </a> </div> </div> </div> <div class="author-bio author-bio-container"> <h2 attr-title="Author"><span>Author</span></h2> <div class="author-bio__details"> <a class="author-bio__image" href="https://9to5google.com/author/nexusben1/"> <img alt='Avatar for Ben Schoon' src='https://secure.gravatar.com/avatar/53c3eccb0df53253da7fb21049b682a7?s=82&#038;d=mm&#038;r=r' srcset='https://secure.gravatar.com/avatar/53c3eccb0df53253da7fb21049b682a7?s=164&#038;d=mm&#038;r=r 2x' class='avatar avatar-82 photo author-gravatar' height='82' width='82' loading='lazy' decoding='async'/> </a> <a href="https://9to5google.com/author/nexusben1/"> Ben Schoon </a> <a href="https://twitter.com/intent/follow?screen_name=nexusben&original_referer=https%3A%2F%2F9to5google.com" target="_blank" class="twitter-handle"> <span class="icon-twitter"></span>nexusben </a> <div class="author-bio__excerpt"> <p>Ben is a Senior Editor for 9to5Google.</p> <p>Find him on Twitter @NexusBen. Send tips to schoon@9to5g.com or encrypted to benschoon@protonmail.com.</p> </div> </div> <hr> <div class="author-gear-items"> <h3 class="h5 txt-cap"><span>Ben Schoon's favorite gear</span></h3> <div class="author-gear__list flex-md"> <div class="author-gear"> <a class="author-gear__link flex" href="https://howl.me/cllc2PtKXme" target="_blank"> <div class="author-gear__image"> <img width="140" height="70" src="https://9to5google.com/wp-content/uploads/sites/4/2023/10/Pixel-Watch-2-in-pocket-1.jpg?quality=82&amp;strip=all&amp;w=140" class="attachment-scaled-thumb size-scaled-thumb" alt="" loading="lazy" /> </div> <div class="author-gear__content"> <h4 class="author-gear__title">Google Pixel Watch 2</h4> <p class="author-gear__description fs-xs-alt"> Ben's smartwatch of choice with his phone is the Google Pixel Watch 2. </p> </div> </a> </div> <div class="author-gear"> <a class="author-gear__link flex" href="https://howl.me/cliyVPy4nqz" target="_blank"> <div class="author-gear__image"> <img width="140" height="70" src="https://9to5google.com/wp-content/uploads/sites/4/2023/12/Galaxy-S24-Ultra-specs-2.jpg?quality=82&amp;strip=all&amp;w=140" class="attachment-scaled-thumb size-scaled-thumb" alt="samsung galaxy s24 ultra" loading="lazy" /> </div> <div class="author-gear__content"> <h4 class="author-gear__title">Reserve Galaxy S24</h4> <p class="author-gear__description fs-xs-alt"> Reserve the Galaxy S24 series for free and get a $50 credit, no obligation required. </p> </div> </a> </div> </div> </div> </div> </div> <div id="div-gpt-ad-1437016474156-0-651314" class="inlinead ad-container ad-container--river hide-sm inline-wide-single"></div><div id="div-gpt-ad-1437016474156-0-651314" class="inlinead ad-container ad-container--river hide-lg"></div> </div><!-- #content --> </div><!-- #river --> </main> <script> var rightRailMapping; var inlineMapping; var inlineWideSingleMapping; var leaderboardAdSlot; var refreshTimer = true; var refreshTimeInterval = 30000; var refreshSlots = []; var validAdsCount = 0; // excluding leaderboard. function isInViewport( element, percentInView = 1 ) { var rect = element.getBoundingClientRect(); var elementTop = rect.top + document.documentElement.scrollTop; var elementHeight = rect.height; var elementBottom = elementTop + elementHeight; var viewportTop = window.pageYOffset; var viewportHeight = window.innerHeight; var viewportBottom = viewportTop + viewportHeight; if ( percentInView < 1 && percentInView > 0 ) { var visibleTop = elementTop < viewportTop ? viewportTop : elementTop; var visibleBottom = elementBottom > viewportBottom ? viewportBottom : elementBottom; var pixelsViewable = visibleBottom - visibleTop; return ( pixelsViewable / elementHeight ) >= percentInView; } else { // FULL element has to be in viewport return elementBottom < viewportBottom && elementTop > viewportTop; } } window.addEventListener('load', function() { var adsRefreshInterval = setInterval( refreshAds, refreshTimeInterval ); function refreshAds() { refreshSlots.forEach( function( slot, index ) { var slot_ID = slot.getSlotElementId(); var inViewport = isInViewport( document.getElementById( `${slot_ID}` ), 0.5 ); if ( inViewport ) { googletag.cmd.push( function() { var slotRefreshCount = slot.getTargeting('refresh_count'); slotRefreshCount = ! slotRefreshCount.length ? 0 : Number(slotRefreshCount[0]); refreshSlots[ index ].setTargeting( 'refresh', 'true' ); refreshSlots[ index ].setTargeting( 'refresh_count', `${slotRefreshCount++}` ); googletag.pubads().refresh( [ slot ] ); }); } } ); } function startRefreshTimer() { if ( refreshTimer === false ) { adsRefreshInterval = setInterval( refreshAds, refreshTimeInterval ); refreshTimer = true; }; } function endRefreshTimer() { clearInterval( adsRefreshInterval ); refreshTimer = false; } function visibilityChanged() { if ( document.visibilityState === 'hidden' ) { endRefreshTimer(); } else { startRefreshTimer(); } } document.addEventListener( 'visibilitychange', visibilityChanged, false ); window.addEventListener( 'focus', startRefreshTimer ); window.addEventListener( 'blur', endRefreshTimer ); }); </script> <script type="text/plain" data-consent-needed="marketing"> if (typeof adSizes === 'undefined') { var adSizes = {"leaderboard":{"mobile":[[320,50],[320,100]],"tablet":[[728,90],[320,100]],"desktop":[[970,250],[728,90],[970,70],[970,90]]},"sidebar":{"mobile":[300,250],"desktop":[[300,600],[300,250]]}}; } googletag.cmd.push(function() { var leaderboardMapping = googletag.sizeMapping() .addSize([0, 0], adSizes.leaderboard.mobile) .addSize([768, 200], adSizes.leaderboard.tablet) .addSize([1050, 200], adSizes.leaderboard.desktop) .build(); rightRailMapping = googletag.sizeMapping() .addSize([0, 0], []) .addSize([1024, 200], adSizes.sidebar.desktop) .build(); inlineMapping = googletag.sizeMapping() .addSize([0, 0], adSizes.sidebar.mobile) .addSize([1024, 200], []) .build(); inlineWideSingleMapping = googletag.sizeMapping() .addSize([0, 0], []) .addSize([1024, 200], adSizes.leaderboard.desktop) .build(); leaderboardAdSlot = googletag.defineSlot('/1049447/9to5google-Top', [[970, 250], [728,90], [970, 70], [970, 90], [320, 50], [320, 100]], "div-gpt-ad-1436850350386-0") .defineSizeMapping( leaderboardMapping ) .addService( googletag.pubads() ) .setTargeting( 'pos', 'top' ); refreshSlots.push( leaderboardAdSlot ); // Add event listener to add class for any possible styling. googletag.pubads().addEventListener( 'slotRenderEnded', function( event ) { var slotId = event.slot.getSlotElementId(); var slot = document.getElementById( slotId ); var classAdded = slot !== null && ! event.isEmpty ? 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