Blicke in die aktuellsten Zukunftsfelder Deutschlands! - Bundesverband Digitale Wirtschaft (BVDW) e.V.

<!DOCTYPE html> <html lang="de-DE"> <head> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"> <link rel="profile" href="https://gmpg.org/xfn/11"> <meta http-equiv="Cache-Control" content="no-cache, no-store, must-revalidate"> <meta http-equiv="Pragma" content="no-cache"> <meta http-equiv="Expires" content="0"> <style> body { opacity: 0; transition: opacity .8s; } .fade-in { opacity: 1; transition: opacity .8s; } </style> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <title>Blicke in die aktuellsten Zukunftsfelder Deutschlands! - Bundesverband Digitale Wirtschaft (BVDW) e.V.</title> <meta name="description" content="Wir liefern mit unserem Netzwerk von Expert*innen Orientierung zu den zentralen Zukunftsfeldern - mit Zahlen, Daten und Fakten." /> <link rel="canonical" href="https://www.bvdw.org/themen/" /> <meta property="og:locale" content="de_DE" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Themen" /> <meta property="og:description" content="Die Zukunftsgestalter. Als der Digitalexperte unter den Verbänden bündeln wir die Kräfte der digitalen Wirtschaft und ebnen den Weg für die digitale Zukunft." /> <meta property="og:url" content="https://www.bvdw.org/themen/" /> <meta property="og:site_name" content="Bundesverband Digitale Wirtschaft (BVDW) e.V." /> <meta property="article:publisher" content="https://www.facebook.com/BVDW.eV/" /> <meta property="article:modified_time" content="2024-10-31T10:50:36+00:00" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@bvdw" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.bvdw.org/themen/","url":"https://www.bvdw.org/themen/","name":"Blicke in die aktuellsten Zukunftsfelder Deutschlands! - Bundesverband Digitale Wirtschaft (BVDW) e.V.","isPartOf":{"@id":"https://www.bvdw.org/#website"},"datePublished":"2023-07-16T12:44:28+00:00","dateModified":"2024-10-31T10:50:36+00:00","description":"Wir liefern mit unserem Netzwerk von Expert*innen Orientierung zu den zentralen Zukunftsfeldern - mit Zahlen, Daten und Fakten.","breadcrumb":{"@id":"https://www.bvdw.org/themen/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https://www.bvdw.org/themen/"]}]},{"@type":"BreadcrumbList","@id":"https://www.bvdw.org/themen/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.bvdw.org/"},{"@type":"ListItem","position":2,"name":"Themen"}]},{"@type":"WebSite","@id":"https://www.bvdw.org/#website","url":"https://www.bvdw.org/","name":"BVDW – Bundesverband Digitale Wirtschaft (BVDW) e.V.","description":"Die Zukunftsgestalter","publisher":{"@id":"https://www.bvdw.org/#organization"},"alternateName":"BVDW","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.bvdw.org/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https://www.bvdw.org/#organization","name":"BVDW – Bundesverband Digitale Wirtschaft (BVDW) e.V.","alternateName":"BVDW","url":"https://www.bvdw.org/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https://www.bvdw.org/#/schema/logo/image/","url":"https://www.bvdw.org/wp-content/uploads/2023/07/dummy-logo-bvdw.svg","contentUrl":"https://www.bvdw.org/wp-content/uploads/2023/07/dummy-logo-bvdw.svg","width":1,"height":1,"caption":"BVDW – Bundesverband Digitale Wirtschaft (BVDW) e.V."},"image":{"@id":"https://www.bvdw.org/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/BVDW.eV/","https://x.com/bvdw","https://www.linkedin.com/company/german-federal-association-of-the-digital-economy-bvdw-e.v.-/"]}]}</script>  <link rel="alternate" type="application/rss+xml" title="Bundesverband Digitale Wirtschaft (BVDW) e.V. » Feed" href="https://www.bvdw.org/feed/" /> <link rel="alternate" type="application/rss+xml" title="Bundesverband Digitale Wirtschaft (BVDW) e.V. » Kommentar-Feed" href="https://www.bvdw.org/comments/feed/" /> <style id='filebird-block-filebird-gallery-style-inline-css'> ul.filebird-block-filebird-gallery{margin:auto!important;padding:0!important;width:100%}ul.filebird-block-filebird-gallery.layout-grid{display:grid;grid-gap:20px;align-items:stretch;grid-template-columns:repeat(var(--columns),1fr);justify-items:stretch}ul.filebird-block-filebird-gallery.layout-grid li img{border:1px solid #ccc;box-shadow:2px 2px 6px 0 rgba(0,0,0,.3);height:100%;max-width:100%;-o-object-fit:cover;object-fit:cover;width:100%}ul.filebird-block-filebird-gallery.layout-masonry{-moz-column-count:var(--columns);-moz-column-gap:var(--space);column-gap:var(--space);-moz-column-width:var(--min-width);columns:var(--min-width) var(--columns);display:block;overflow:auto}ul.filebird-block-filebird-gallery.layout-masonry li{margin-bottom:var(--space)}ul.filebird-block-filebird-gallery li{list-style:none}ul.filebird-block-filebird-gallery li figure{height:100%;margin:0;padding:0;position:relative;width:100%}ul.filebird-block-filebird-gallery li figure figcaption{background:linear-gradient(0deg,rgba(0,0,0,.7),rgba(0,0,0,.3) 70%,transparent);bottom:0;box-sizing:border-box;color:#fff;font-size:.8em;margin:0;max-height:100%;overflow:auto;padding:3em .77em .7em;position:absolute;text-align:center;width:100%;z-index:2}ul.filebird-block-filebird-gallery li figure figcaption a{color:inherit} </style> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='bvdw-style-css' href='https://www.bvdw.org/wp-content/themes/bvdw/style.css?ver=1.63' media='all' /> <link rel='stylesheet' id='borlabs-cookie-css' href='https://www.bvdw.org/wp-content/cache/borlabs-cookie/borlabs-cookie_1_de.css?ver=2.3-14100791' media='all' /> <script src="https://www.bvdw.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script src="https://www.bvdw.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script id="borlabs-cookie-prioritize-js-extra"> var borlabsCookiePrioritized = {"domain":"www.bvdw.org","path":"\/","version":"1","bots":"1","optInJS":{"statistics":{"google-analytics":"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","google-tag-manager":"PCEtLSBHb29nbGUgVGFnIE1hbmFnZXIgLS0+DQo8c2NyaXB0PmlmKCcwJyE9PScxJyl7KGZ1bmN0aW9uKHcsZCxzLGwsaSl7d1tsXT13W2xdfHxbXTt3W2xdLnB1c2goeyJndG0uc3RhcnQiOg0KbmV3IERhdGUoKS5nZXRUaW1lKCksZXZlbnQ6Imd0bS5qcyJ9KTt2YXIgZj1kLmdldEVsZW1lbnRzQnlUYWdOYW1lKHMpWzBdLA0Kaj1kLmNyZWF0ZUVsZW1lbnQocyksZGw9bCE9ImRhdGFMYXllciI\/IiZsPSIrbDoiIjtqLmFzeW5jPXRydWU7ai5zcmM9DQoiaHR0cHM6Ly93d3cuZ29vZ2xldGFnbWFuYWdlci5jb20vZ3RtLmpzP2lkPSIraStkbDtmLnBhcmVudE5vZGUuaW5zZXJ0QmVmb3JlKGosZik7DQp9KSh3aW5kb3csZG9jdW1lbnQsInNjcmlwdCIsImRhdGFMYXllciIsIkdUTS01TFE5TDdQIik7fTwvc2NyaXB0Pg0KPCEtLSBFbmQgR29vZ2xlIFRhZyBNYW5hZ2VyIC0tPg=="}}}; </script> <script src="https://www.bvdw.org/wp-content/plugins/borlabs-cookie/assets/javascript/borlabs-cookie-prioritize.min.js?ver=2.3" id="borlabs-cookie-prioritize-js"></script> <link rel="https://api.w.org/" href="https://www.bvdw.org/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.bvdw.org/wp-json/wp/v2/pages/10" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.bvdw.org/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.bvdw.org/?p=10' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.bvdw.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.bvdw.org%2Fthemen%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.bvdw.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.bvdw.org%2Fthemen%2F&format=xml" /> <script> window.dataLayer = window.dataLayer || []; if (typeof gtag !== 'function') { function gtag(){dataLayer.push(arguments);} } if('0' === '1') { gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied' }); gtag("js", new Date()); gtag("config", "G-5Y21386G0D", { "anonymize_ip": true }); (function (w, d, s, i) { var f = d.getElementsByTagName(s)[0], j = d.createElement(s); j.async = true; j.src = "https://www.googletagmanager.com/gtag/js?id=" + i; f.parentNode.insertBefore(j, f); })(window, document, "script", "G-5Y21386G0D"); } </script> <script>if('0'==='1'){(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({"gtm.start": new Date().getTime(),event:"gtm.js"});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!="dataLayer"?"&l="+l:"";j.async=true;j.src= "https://www.googletagmanager.com/gtm.js?id="+i+dl;f.parentNode.insertBefore(j,f); })(window,document,"script","dataLayer","GTM-5LQ9L7P");}</script>  <meta name="format-detection" content="telephone=no"> <link rel="apple-touch-icon" sizes="180x180" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/apple-touch-icon.png?v=.9"> <link rel="icon" type="image/png" sizes="32x32" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/favicon-32x32.png?v=.9"> <link rel="icon" type="image/png" sizes="16x16" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/favicon-16x16.png?v=.9"> <link rel="manifest" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/site.webmanifest?v=.9"> <link rel="mask-icon" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/safari-pinned-tab.svg?v=.9" color="#ffa937"> <link rel="shortcut icon" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/favicon.ico?v=.9"> <meta name="msapplication-TileColor" content="#000000"> <meta name="theme-color" content="#000"> <script> var wpThemeUrl = "https://www.bvdw.org/wp-content/themes/bvdw"; var wpSiteUrl = "https://www.bvdw.org"; var loadScripts = true; </script> </head> <body class="page-template-default page page-id-10"> <div class="site-wrapper"> <a tabindex="0" class="skip-link screen-reader-text" href="#nav-primary">Zum Hauptmenü springen</a> <a tabindex="0" class="skip-link screen-reader-text open-search">Zur Suche springen</a> <a tabindex="0" class="skip-link screen-reader-text" href="#content">Zum Inhalt springen</a> <a tabindex="0" class="skip-link screen-reader-text" href="#footer">Zum Footer springen</a> <header> <div class="header--bar"> <div class="row"> <div class="col col-12 t-align--right"> <nav> <ul id="menu--primary--bar" class="menu--primary--bar"><li id="menu-item-18270" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18270"><a href="https://www.bvdw.org/downloads/">Downloads</a></li> <li id="menu-item-2533" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2533"><a href="https://www.bvdw.org/kontakt/">Kontakt</a></li> <li id="menu-item-2532" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2532"><a href="https://www.bvdw.org/presse/">Presse</a></li> <li id="menu-item-9029" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9029"><a href="https://www.bvdw.org/podcast/">Podcast</a></li> <li id="menu-item-24848-en" class="lang-item lang-item-300 lang-item-en no-translation lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-24848-en"><a href="https://www.bvdw.org/en/" hreflang="en-GB" lang="en-GB">EN</a></li> </ul> </nav> </div> </div> </div> <div class="header"> <div class="row"> <div class="col col-12" style="display: flex;"> <a class="logo" href="https://www.bvdw.org" title="Zur Startseite"><img src="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/bvdw-logo.gif?v20241123-151816" alt="Logo BVDW"></a> <div class="menu--primary--wrapper"> <div class="menu--primary"> <nav tabindex="0" id="nav-primary"> <ul id="menu--primary--default" class="menu--primary--default"><li id="menu-item-2525" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-10 current_page_item current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-2525"><a href="https://www.bvdw.org/themen/" aria-current="page">Themen</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-8567" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8567"><a href="https://www.bvdw.org/themen/?filter=thema-digitalpolitik">Digitalpolitik</a></li> <li id="menu-item-8566" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8566"><a href="https://www.bvdw.org/themen/?filter=thema-data-economy">Data Economy</a></li> <li id="menu-item-8570" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8570"><a href="https://www.bvdw.org/themen/?filter=thema-digital-technology-and-innovation">Technology & Innovation</a></li> <li id="menu-item-8568" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-8568"><a href="https://www.bvdw.org/themen/?filter=thema-digital-marketing" aria-current="page">Marketing</a></li> <li id="menu-item-8569" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8569"><a href="https://www.bvdw.org/themen/?filter=thema-digital-responsibility">Responsibility</a></li> <li id="menu-item-16002" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-16002"><a href="https://www.bvdw.org/esg-data-solution/">ESG Data Solution</a></li> <li id="menu-item-10970" class="menu-item menu-item-type-post_type menu-item-object-artikel menu-item-10970"><a rel="menu-item--featured" href="https://www.bvdw.org/news-und-publikationen/umfassender-marktueberblick-pur-modelle-in-europa-rechtliche-rahmenbedingungen-und-zukunftsaussichten/"><span data-elem="span-to-a" href="https://www.bvdw.org/news-und-publikationen/umfassender-marktueberblick-pur-modelle-in-europa-rechtliche-rahmenbedingungen-und-zukunftsaussichten/" target="" title="PUR-Modelle in Europa" class="feature-image--image" style="background-image: url( https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_EUDatenschutz-800x534.jpg );"></span><div class="btn--wrapper"><span data-elem="span-to-a" href="https://www.bvdw.org/news-und-publikationen/umfassender-marktueberblick-pur-modelle-in-europa-rechtliche-rahmenbedingungen-und-zukunftsaussichten/" target="" title="PUR-Modelle in Europa" class="btn btn--secondary btn--color--blue"><span>PUR-Modelle in Europa</span></span></div></a></li> <li id="menu-item-3203" class="feature-link menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-10 current_page_item menu-item-3203"><a href="https://www.bvdw.org/themen/" aria-current="page">Themen von A–Z</a></li> </ul> </li> <li id="menu-item-2526" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2526"><a href="https://www.bvdw.org/events/">Events</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-6168" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6168"><a target="_blank" href="https://www.onlineadsummit.de/">Online Ad Summit</a></li> <li id="menu-item-5617" class="menu-item menu-item-type-post_type menu-item-object-event menu-item-5617"><a href="https://www.bvdw.org/events/dmexco/">DMEXCO</a></li> <li id="menu-item-22104" class="menu-item menu-item-type-post_type menu-item-object-event menu-item-22104"><a href="https://www.bvdw.org/events/datamatters-2/">DATA:matters</a></li> <li id="menu-item-5871" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5871"><a target="_blank" href="https://www.deutscherdigitalaward.de/">Deutscher Digital Award (DDA)</a></li> <li id="menu-item-6169" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6169"><a target="_blank" href="https://www.cdr-award.digital/">CDR-Award</a></li> <li id="menu-item-7579" class="feature-link menu-item menu-item-type-post_type menu-item-object-page menu-item-7579"><a href="https://www.bvdw.org/events/">Weitere Events</a></li> </ul> </li> <li id="menu-item-2527" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2527"><a href="https://www.bvdw.org/zertifizierungen/">Zertifikate</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-7068" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7068"><a href="https://www.bvdw.org/zertifizierungen/fachkraeftezertifikate/">Fachkräftezertifikate</a></li> <li id="menu-item-7092" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7092"><a href="https://www.bvdw.org/zertifizierungen/qualitaetszertifikate/">Qualitätszertifikate</a></li> <li id="menu-item-7093" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7093"><a href="https://www.bvdw.org/zertifizierungen/codes-of-conduct/">Codes of Conduct</a></li> </ul> </li> <li id="menu-item-2528" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2528"><a href="https://www.bvdw.org/campus/">Campus</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-12295" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12295"><a href="https://www.bvdw.org/campus/affiliate-marketing-fuer-einsteiger/">Affiliate Marketing für Einsteiger </a></li> <li id="menu-item-21846" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21846"><a href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/">AI Officer & Zertifikat</a></li> <li id="menu-item-21850" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21850"><a rel="menu-item--featured" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/"><span data-elem="span-to-a" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/" target="" title="AI Officer & Zertifikat" class="feature-image--image" style="background-image: url( https://www.bvdw.org/wp-content/uploads/2023/07/bvdw_Zertifikate_Qualita╠etszertifikatU╠ebersichtDetail_SEO-800x534.jpg );"></span><div class="btn--wrapper"><span data-elem="span-to-a" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/" target="" title="AI Officer & Zertifikat" class="btn btn--secondary btn--color--blue"><span>AI Officer & Zertifikat</span></span></div></a></li> <li id="menu-item-12297" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12297"><a href="https://www.bvdw.org/campus/digital-customer-experience-manager/">Digital Customer Experience Manager</a></li> <li id="menu-item-12298" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12298"><a href="https://www.bvdw.org/campus/digital-marketing-grundkurs-dach/">Digital Marketing Grundkurs – DACH</a></li> <li id="menu-item-18807" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-18807"><a href="https://www.bvdw.org/campus/okr-in-der-produktmanagement-praxis/">OKR in der Produktmanagement Praxis</a></li> <li id="menu-item-21797" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21797"><a href="https://www.bvdw.org/campus/product-management-bootcamp/">Product Management Bootcamp</a></li> <li id="menu-item-19147" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-19147"><a href="https://www.bvdw.org/campus/product-discovery-masterclass/">Product Discovery Masterclass</a></li> </ul> </li> <li id="menu-item-2529" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2529"><a href="https://www.bvdw.org/rankings/">Rankings</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-6943" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6943"><a href="https://www.bvdw.org/rankings/internetagentur-ranking/">Internetagentur-Ranking</a></li> <li id="menu-item-6944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6944"><a href="https://www.bvdw.org/rankings/kreativranking/">Kreativranking</a></li> </ul> </li> <li id="menu-item-2530" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2530"><a href="https://www.bvdw.org/ueber-uns/">Über uns</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-3156" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3156"><a href="https://www.bvdw.org/ueber-uns/gremien/">Gremien</a></li> <li id="menu-item-3860" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3860"><a href="https://www.bvdw.org/ueber-uns/mitglieder/">Mitglieder</a></li> <li id="menu-item-6985" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6985"><a href="https://www.bvdw.org/ueber-uns/karriere/">Karriere</a></li> <li id="menu-item-7178" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7178"><a href="https://www.bvdw.org/ueber-uns/netzwerk/">Netzwerk</a></li> <li id="menu-item-7592" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7592"><a href="https://www.bvdw.org/ueber-uns/mitglied-werden/">BVDW Mitglied werden</a></li> <li id="menu-item-9522" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9522"><a href="https://www.bvdw.org/ueber-uns/digital-pioneers/">Digital Pioneers</a></li> <li id="menu-item-28666" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28666"><a href="https://www.bvdw.org/diversity-equity-inclusion/">Diversity, Equity & Inclusion</a></li> </ul> </li> </ul> </nav> </div> <div class="search--wrapper menu-item menu--primary--default"> <div class="search--toggle search--toggle--desktop menu-item" data-link="no-page-reload" title="Suche öffnen"> <div class="sub-menu menu--flyout"> <div class="search--input--wrapper"><form role="search" method="get" class="search-form" action="https://www.bvdw.org/"> <label> <span class="screen-reader-text">Suche nach:</span> <input type="search" class="search-field" placeholder="Suchen …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Suchen" /> </form></div> </div> </div> <div class="search--toggle search--toggle--mobile menu-item" data-link="no-page-reload" title="Suche öffnen"></div> </div> </div> <a class="btn btn--primary btn--color--black btn--become-member" href="https://www.bvdw.org/ueber-uns/mitglied-werden/" title="Mitglied werden">Mitglied werden</a> <a class="menu--burger"><div class="lines"></div></a> </div> </div> </div> </header> <div class="menu--primary--mobile--wrapper"> <div class="menu--primary--mobile--bg"></div> <div class="menu--primary--mobile--inner"> <div class="row"> <div class="col col-12 br-12"> <div class="search--input--wrapper pb-4" data-transition><form role="search" method="get" class="search-form" action="https://www.bvdw.org/"> <label> <span class="screen-reader-text">Suche nach:</span> <input type="search" class="search-field" placeholder="Suchen …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Suchen" /> </form></div> <nav> <ul id="menu--primary--mobile" class="menu--primary--mobile"><li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-10 current_page_item current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-2525"><a href="https://www.bvdw.org/themen/" aria-current="page">Themen</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8567"><a href="https://www.bvdw.org/themen/?filter=thema-digitalpolitik">Digitalpolitik</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8566"><a href="https://www.bvdw.org/themen/?filter=thema-data-economy">Data Economy</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8570"><a href="https://www.bvdw.org/themen/?filter=thema-digital-technology-and-innovation">Technology & Innovation</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-8568"><a href="https://www.bvdw.org/themen/?filter=thema-digital-marketing" aria-current="page">Marketing</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8569"><a href="https://www.bvdw.org/themen/?filter=thema-digital-responsibility">Responsibility</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-16002"><a href="https://www.bvdw.org/esg-data-solution/">ESG Data Solution</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-artikel menu-item-10970"><a rel="menu-item--featured" href="https://www.bvdw.org/news-und-publikationen/umfassender-marktueberblick-pur-modelle-in-europa-rechtliche-rahmenbedingungen-und-zukunftsaussichten/"><span data-elem="span-to-a" href="https://www.bvdw.org/news-und-publikationen/umfassender-marktueberblick-pur-modelle-in-europa-rechtliche-rahmenbedingungen-und-zukunftsaussichten/" target="" title="PUR-Modelle in Europa" class="feature-image--image" style="background-image: url( https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_EUDatenschutz-800x534.jpg );"></span><div class="btn--wrapper"><span data-elem="span-to-a" href="https://www.bvdw.org/news-und-publikationen/umfassender-marktueberblick-pur-modelle-in-europa-rechtliche-rahmenbedingungen-und-zukunftsaussichten/" target="" title="PUR-Modelle in Europa" class="btn btn--secondary btn--color--blue"><span>PUR-Modelle in Europa</span></span></div></a></li> <li class="feature-link menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-10 current_page_item menu-item-3203"><a href="https://www.bvdw.org/themen/" aria-current="page">Themen von A–Z</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2526"><a href="https://www.bvdw.org/events/">Events</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6168"><a target="_blank" href="https://www.onlineadsummit.de/">Online Ad Summit</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-event menu-item-5617"><a href="https://www.bvdw.org/events/dmexco/">DMEXCO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-event menu-item-22104"><a href="https://www.bvdw.org/events/datamatters-2/">DATA:matters</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5871"><a target="_blank" href="https://www.deutscherdigitalaward.de/">Deutscher Digital Award (DDA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6169"><a target="_blank" href="https://www.cdr-award.digital/">CDR-Award</a></li> <li class="feature-link menu-item menu-item-type-post_type menu-item-object-page menu-item-7579"><a href="https://www.bvdw.org/events/">Weitere Events</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2527"><a href="https://www.bvdw.org/zertifizierungen/">Zertifikate</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7068"><a href="https://www.bvdw.org/zertifizierungen/fachkraeftezertifikate/">Fachkräftezertifikate</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7092"><a href="https://www.bvdw.org/zertifizierungen/qualitaetszertifikate/">Qualitätszertifikate</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7093"><a href="https://www.bvdw.org/zertifizierungen/codes-of-conduct/">Codes of Conduct</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2528"><a href="https://www.bvdw.org/campus/">Campus</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12295"><a href="https://www.bvdw.org/campus/affiliate-marketing-fuer-einsteiger/">Affiliate Marketing für Einsteiger </a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21846"><a href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/">AI Officer & Zertifikat</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21850"><a rel="menu-item--featured" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/"><span data-elem="span-to-a" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/" target="" title="AI Officer & Zertifikat" class="feature-image--image" style="background-image: url( https://www.bvdw.org/wp-content/uploads/2023/07/bvdw_Zertifikate_Qualita╠etszertifikatU╠ebersichtDetail_SEO-800x534.jpg );"></span><div class="btn--wrapper"><span data-elem="span-to-a" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/" target="" title="AI Officer & Zertifikat" class="btn btn--secondary btn--color--blue"><span>AI Officer & Zertifikat</span></span></div></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12297"><a href="https://www.bvdw.org/campus/digital-customer-experience-manager/">Digital Customer Experience Manager</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12298"><a href="https://www.bvdw.org/campus/digital-marketing-grundkurs-dach/">Digital Marketing Grundkurs – DACH</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-18807"><a href="https://www.bvdw.org/campus/okr-in-der-produktmanagement-praxis/">OKR in der Produktmanagement Praxis</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21797"><a href="https://www.bvdw.org/campus/product-management-bootcamp/">Product Management Bootcamp</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-19147"><a href="https://www.bvdw.org/campus/product-discovery-masterclass/">Product Discovery Masterclass</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2529"><a href="https://www.bvdw.org/rankings/">Rankings</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6943"><a href="https://www.bvdw.org/rankings/internetagentur-ranking/">Internetagentur-Ranking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6944"><a href="https://www.bvdw.org/rankings/kreativranking/">Kreativranking</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2530"><a href="https://www.bvdw.org/ueber-uns/">Über uns</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3156"><a href="https://www.bvdw.org/ueber-uns/gremien/">Gremien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3860"><a href="https://www.bvdw.org/ueber-uns/mitglieder/">Mitglieder</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6985"><a href="https://www.bvdw.org/ueber-uns/karriere/">Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7178"><a href="https://www.bvdw.org/ueber-uns/netzwerk/">Netzwerk</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7592"><a href="https://www.bvdw.org/ueber-uns/mitglied-werden/">BVDW Mitglied werden</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9522"><a href="https://www.bvdw.org/ueber-uns/digital-pioneers/">Digital Pioneers</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28666"><a href="https://www.bvdw.org/diversity-equity-inclusion/">Diversity, Equity & Inclusion</a></li> </ul> </li> </ul> </nav> <a class="btn btn--primary btn--color--black btn--xl btn--full-width--xs mt-6 mb-6" href="https://www.bvdw.org/ueber-uns/mitglied-werden/" title="Mitglied werden">Mitglied werden</a> <nav> <ul id="menu--primary--bar" class="menu--primary--bar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18270"><a href="https://www.bvdw.org/downloads/">Downloads</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2533"><a href="https://www.bvdw.org/kontakt/">Kontakt</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2532"><a href="https://www.bvdw.org/presse/">Presse</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9029"><a href="https://www.bvdw.org/podcast/">Podcast</a></li> <li class="lang-item lang-item-300 lang-item-en no-translation lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-24848-en"><a href="https://www.bvdw.org/en/" hreflang="en-GB" lang="en-GB">EN</a></li> </ul> </nav> </div> </div> </div> </div> <main class="content-wrapper" id="content"> <div class="module module--stage module--stage--page pb-9 pb-8--md pb-7--xs"> <div class="module--stage--header" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_DSA-3000x1300.jpg' );"></div> <div class="row"> <div class="col col-12"> <div class="content-box content-box--top br-24"> <ul class="breadcrumb"> <li><a href="https://www.bvdw.org" title="Zur Startseite">Home</a></li> <li>Themen</li> </ul> <h1 class="t-p-intro">Gemeinsam mit unserem Netzwerk von Expert*innen liefern wir Orientierung zu den zentralen Zukunftsfeldern <br> – mit Zahlen, Daten und Fakten.</h1> </div> </div> </div> </div> <div class="module module--overview--topics module--filter--basic pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs"> <div class="row pb-12"> <div class="col col-12"> <h2>Themen</h2> </div> </div> <div class="list--wrapper list--tags--wrapper"> <div class="list--scrollable"> <ul class="list--filter list--tags"> <li><a class="filter--trigger t-p2 tag is-active" data-filter-key="alle">Alle Themen</a></li> <li><a class="filter--trigger t-p2 tag" data-filter-key="thema-digitalpolitik">Digitalpolitik</a></li> <li><a class="filter--trigger t-p2 tag" data-filter-key="thema-data-economy">Data Economy</a></li> <li><a class="filter--trigger t-p2 tag" data-filter-key="thema-digital-technology-and-innovation">Technology & Innovation</a></li> <li><a class="filter--trigger t-p2 tag" data-filter-key="thema-digital-marketing">Marketing</a></li> <li><a class="filter--trigger t-p2 tag" data-filter-key="thema-digital-responsibility">Responsibility</a></li> </ul> </div> </div> <div class="row filter--content mt-12"> <a href="https://www.bvdw.org/themen/digitalagenturen/" title="Digitalagenturen" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/07/bvdw_Gremien_FullServiceAgenturen-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Digitalagenturen</div> </div> </a> <a href="https://www.bvdw.org/themen/esg/" title="ESG Data Solution" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-responsibility"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/03/KEY-VISIUAL_ESG-Data-Solution-e1710776907930-220x256.png' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Responsibility</div> <div class="t-h4">ESG Data Solution</div> </div> </a> <a href="https://www.bvdw.org/themen/immersive-experiences/" title="Immersive Experiences" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-technology-and-innovation"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Metaverse-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Technology & Innovation</div> <div class="t-h4">Immersive Experiences</div> </div> </a> <a href="https://www.bvdw.org/themen/europaeische_digitalpolitik/" title="Europäische Digitalpolitik" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digitalpolitik"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/04/trade_fair_about_sustainability_and_artificial_intelligence_1726834074-220x256.png' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Digitalpolitik</div> <div class="t-h4">Europäische Digitalpolitik</div> </div> </a> <a href="https://www.bvdw.org/themen/retail-media/" title="Retail Media" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Retail-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Retail Media</div> </div> </a> <a href="https://www.bvdw.org/themen/online-vermarkterkreis/" title="Online-Vermarkterkreis" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/11/full_shopping_bags_2075183637-1-220x256.png' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Online-Vermarkterkreis</div> </div> </a> <a href="https://www.bvdw.org/themen/consentmanagement/" title="Consentmanagement" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-data-economy"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Consent-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Data Economy</div> <div class="t-h4">Consentmanagement</div> </div> </a> <a href="https://www.bvdw.org/themen/kuenstliche-intelligenz/" title="Künstliche Intelligenz" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-technology-and-innovation"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_KI-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Technology & Innovation</div> <div class="t-h4">Künstliche Intelligenz</div> </div> </a> <a href="https://www.bvdw.org/themen/tcf-transparancy-consent-framework/" title="Transparency & Consent Framework" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-data-economy"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Transparency-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Data Economy</div> <div class="t-h4">Transparency & Consent Framework</div> </div> </a> <a href="https://www.bvdw.org/themen/europaeisches-datenschutzrecht/" title="Europäisches Datenschutzrecht" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-data-economy"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_EUDatenschutz-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Data Economy</div> <div class="t-h4">Europäisches Datenschutzrecht</div> </div> </a> <a href="https://www.bvdw.org/themen/telekommunikation-telemedien-datenschutz-gesetz-ttdsg/" title="TTDSG" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-data-economy"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_TTDSG-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Data Economy</div> <div class="t-h4">TTDSG</div> </div> </a> <a href="https://www.bvdw.org/themen/dsgvo/" title="DSGVO" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-data-economy"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/07/dummy-tile-02.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Data Economy</div> <div class="t-h4">DSGVO</div> </div> </a> <a href="https://www.bvdw.org/themen/digitalpolitik/" title="Überblick Digitalpolitik" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digitalpolitik"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Digitalpolitik-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Digitalpolitik</div> <div class="t-h4">Überblick Digitalpolitik</div> </div> </a> <a href="https://www.bvdw.org/themen/digital-services-act-dsa/" title="Digital Services Act (DSA)" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digitalpolitik"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_DSA-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Digitalpolitik</div> <div class="t-h4">Digital Services Act (DSA)</div> </div> </a> <a href="https://www.bvdw.org/themen/ai-act/" title="AI Act" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digitalpolitik"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_AI_Act-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Digitalpolitik</div> <div class="t-h4">AI Act</div> </div> </a> <a href="https://www.bvdw.org/themen/digital-responsibility/" title="Digitale Verantwortung" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-responsibility"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Gremien_DigitalResponsibility-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Responsibility</div> <div class="t-h4">Digitale Verantwortung</div> </div> </a> <a href="https://www.bvdw.org/themen/digitalpolitik-der-bundesregierung/" title="Digitalpolitik der Bundesregierung" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digitalpolitik"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_DigitalpolitikDerRegierung-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Digitalpolitik</div> <div class="t-h4">Digitalpolitik der Bundesregierung</div> </div> </a> <a href="https://www.bvdw.org/themen/digital-video/" title="Digital Video" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Video-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Digital Video</div> </div> </a> <a href="https://www.bvdw.org/themen/affiliate-marketing/" title="Affiliate Marketing" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Downloads-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Affiliate Marketing</div> </div> </a> <a href="https://www.bvdw.org/themen/digital-commerce/" title="Digital Commerce" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Commerce-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Digital Commerce</div> </div> </a> <a href="https://www.bvdw.org/themen/content-marketing_communication/" title="Content Marketing & Kommunikation" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Content-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Content Marketing & Kommunikation</div> </div> </a> <a href="https://www.bvdw.org/themen/search/" title="Search" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Search-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Search</div> </div> </a> <a href="https://www.bvdw.org/themen/digital-advertising/" title="Digital Advertising" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_TTDSG-1-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Digital Advertising</div> </div> </a> <a href="https://www.bvdw.org/themen/programmatic-advertising/" title="Programmatic Advertising" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Zertifikate_Qualita╠etszertifikatU╠ebersichtDetail_SEO-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Programmatic Advertising</div> </div> </a> <a href="https://www.bvdw.org/themen/digital-audio/" title="Digital Audio" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Audio-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Digital Audio</div> </div> </a> <a href="https://www.bvdw.org/themen/e-mail-marketing/" title="E-Mail-Marketing" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_E-Mail-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">E-Mail-Marketing</div> </div> </a> </div> </div> <div class="module module--media--image-text pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs"> <div class="row v-align--center mb-15"> <div class="col col-5 col-12--sm mb-6--sm col--image"> <img src="https://www.bvdw.org/wp-content/uploads/2023/09/IAB-US-Logo-v2-1030x700.png" alt="" class="br-24"> </div> <div class="col col-7 col-12--sm col--text text--wysiwyg"> <div class="text"> <h3 class="t-h4 pb-2">Der BVDW repräsentiert das Interactive Advertising Bureau (IAB) in Deutschland. </h3> <div><p>Als aktiver Lizenznehmer des <a title="Interactive Advertising Bureau (IAB)" href="http://www.iab.net/" target="_blank" rel="noopener">IAB US</a> schafft der BVDW auf internationaler Ebene neue Arbeitsplattformen, auf denen gemeinsam Themen abgestimmt und entwickelt werden.</p> </div> </div> </div> </div> </div> <div class="module module--teaser--banner module--teaser--newsletter has-dark-bg pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs"> <div class="row"> <a href="https://news.bvdw-mail.de/newsletter.jsp" title="Jetzt abonnieren" class="col col-12 br-24 t-color--white" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Neslwtter-Teaser-2000x500.jpg' );"> <div class="banner--inner"> <div> <h2 class="t-h3 pb-4 t--color--white">Newsletter</h2> <p class="t--color--white">Unser regelmäßiges Update mit aktuellen Studien, Insights zu neuen Entwicklungen, kostenlosen Whitepapers und interessanten Events.</p> </div> <span class="btn btn--primary btn--color--black btn--sm mt-5 mt-18--xs">Jetzt abonnieren</span> </div> </a> </div> </div> <div class="overlay--bg" data-link="close-overlay"></div> </main> <a class="scroll-top" data-link="no-page-reload"></a> <footer class="footer pt-9 pt-8--md pt-7--xs" id="footer"> <div class="footer--top bg--color--off-white"> <div class="row pt-15 pb-10 pt-10--xs"> <div class="col col-12"> <nav> <ul id="menu--footer--1" class="menu--footer menu--footer--1"><li id="menu-item-2538" class="t-p1 menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-10 current_page_item menu-item-has-children menu-item-2538"><a href="https://www.bvdw.org/themen/" aria-current="page" class="t-p2">Themen</a> <ul class="sub-menu"> <li id="menu-item-6947" class="menu-item menu-item-type-taxonomy menu-item-object-thema menu-item-6947"><a href="https://www.bvdw.org/themen/thema-data-economy/" class="t-p2">Data Economy</a></li> <li id="menu-item-6945" class="menu-item menu-item-type-taxonomy menu-item-object-thema menu-item-6945"><a href="https://www.bvdw.org/themen/thema-digitalpolitik/" class="t-p2">Digitalpolitik</a></li> <li id="menu-item-6949" class="menu-item menu-item-type-taxonomy menu-item-object-thema menu-item-6949"><a href="https://www.bvdw.org/themen/thema-digital-marketing/" class="t-p2">Marketing</a></li> <li id="menu-item-6946" class="menu-item menu-item-type-taxonomy menu-item-object-thema menu-item-6946"><a href="https://www.bvdw.org/themen/thema-digital-responsibility/" class="t-p2">Responsibility</a></li> <li id="menu-item-6948" class="menu-item menu-item-type-taxonomy menu-item-object-thema menu-item-6948"><a href="https://www.bvdw.org/themen/thema-digital-technology-and-innovation/" class="t-p2">Technology & Innovation</a></li> <li id="menu-item-16003" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-16003"><a href="https://www.bvdw.org/esg-data-solution/" class="t-p2">ESG Data Solution</a></li> </ul> </li> <li id="menu-item-2539" class="t-p1 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2539"><a href="https://www.bvdw.org/events/" class="t-p2">Events</a> <ul class="sub-menu"> <li id="menu-item-6956" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6956"><a target="_blank" href="https://www.onlineadsummit.de/" class="t-p2">Online Ad Summit</a></li> <li id="menu-item-5632" class="menu-item menu-item-type-post_type menu-item-object-event menu-item-5632"><a href="https://www.bvdw.org/events/dmexco/" class="t-p2">DMEXCO</a></li> <li id="menu-item-22105" class="menu-item menu-item-type-post_type menu-item-object-event menu-item-22105"><a href="https://www.bvdw.org/events/datamatters-2/" class="t-p2">DATA:matters</a></li> <li id="menu-item-5874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5874"><a target="_blank" href="https://www.deutscherdigitalaward.de/" class="t-p2">Deutscher Digital Award (DDA)</a></li> <li id="menu-item-6955" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6955"><a target="_blank" href="https://www.cdr-award.digital/" class="t-p2">CDR-Award</a></li> </ul> </li> <li id="menu-item-2540" class="t-p1 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2540"><a href="https://www.bvdw.org/zertifizierungen/" class="t-p2">Zertifikate</a> <ul class="sub-menu"> <li id="menu-item-8279" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-8279"><a href="https://www.bvdw.org/zertifizierungen/fachkraeftezertifikate/" class="t-p2">Fachkräftezertifikate</a></li> <li id="menu-item-8280" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-8280"><a href="https://www.bvdw.org/zertifizierungen/qualitaetszertifikate/" class="t-p2">Qualitätszertifikate</a></li> <li id="menu-item-8281" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-8281"><a href="https://www.bvdw.org/zertifizierungen/codes-of-conduct/" class="t-p2">Codes of Conduct</a></li> </ul> </li> <li id="menu-item-2541" class="t-p1 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2541"><a href="https://www.bvdw.org/campus/" class="t-p2">Campus</a> <ul class="sub-menu"> <li id="menu-item-12299" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12299"><a href="https://www.bvdw.org/campus/affiliate-marketing-fuer-einsteiger/" class="t-p2">Affiliate Marketing für Einsteiger </a></li> <li id="menu-item-21792" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21792"><a href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/" class="t-p2">AI Officer & Zertifikat</a></li> <li id="menu-item-12301" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12301"><a href="https://www.bvdw.org/campus/digital-customer-experience-manager/" class="t-p2">Digital Customer Experience Manager</a></li> <li id="menu-item-12302" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12302"><a href="https://www.bvdw.org/campus/digital-marketing-grundkurs-dach/" class="t-p2">Digital Marketing Grundkurs – DACH</a></li> <li id="menu-item-18805" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-18805"><a href="https://www.bvdw.org/campus/okr-in-der-produktmanagement-praxis/" class="t-p2">OKR in der Produktmanagement Praxis</a></li> <li id="menu-item-18806" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-18806"><a href="https://www.bvdw.org/campus/product-management-bootcamp/" class="t-p2">Product Management Bootcamp</a></li> <li id="menu-item-19146" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-19146"><a href="https://www.bvdw.org/campus/product-discovery-masterclass/" class="t-p2">Product Discovery Masterclass</a></li> </ul> </li> <li id="menu-item-2545" class="t-p1 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2545"><a href="https://www.bvdw.org/ueber-uns/" class="t-p2">Über uns</a> <ul class="sub-menu"> <li id="menu-item-2597" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2597"><a href="https://www.bvdw.org/ueber-uns/gremien/" class="t-p2">Gremien</a></li> <li id="menu-item-5642" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5642"><a href="https://www.bvdw.org/ueber-uns/mitglieder/" class="t-p2">Mitglieder</a></li> <li id="menu-item-5645" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5645"><a href="https://www.bvdw.org/ueber-uns/karriere/" class="t-p2">Karriere</a></li> <li id="menu-item-7594" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7594"><a href="https://www.bvdw.org/ueber-uns/netzwerk/" class="t-p2">Netzwerk</a></li> <li id="menu-item-7593" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7593"><a href="https://www.bvdw.org/ueber-uns/mitglied-werden/" class="t-p2">BVDW Mitglied werden</a></li> <li id="menu-item-9520" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9520"><a href="https://www.bvdw.org/ueber-uns/digital-pioneers/" class="t-p2">Digital Pioneers</a></li> <li id="menu-item-28667" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28667"><a href="https://www.bvdw.org/diversity-equity-inclusion/" class="t-p2">Diversity, Equity & Inclusion</a></li> </ul> </li> </ul> </nav> </div> </div> <div class="row row--btn pb-12 pb-8--xs"> <div class="col col-12 t-align--right t-align--left--xs"> <a class="btn btn--primary btn--color--black btn--lg" href="https://www.bvdw.org/ueber-uns/mitglied-werden/" title="Mitglied werden">Mitglied werden</a> </div> </div> <div class="row row--footer--2 row--space-between pt-12 pb-12 pt-8--xs pb-8--xs"> <div class="col"> <nav class="pt-3 pb-3 pt-0--xs"> <ul id="menu--footer--2" class="menu--footer menu--footer--2"><li id="menu-item-2551" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2551"><a href="https://www.bvdw.org/rankings/" class="t-p2">Rankings</a></li> <li id="menu-item-18271" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18271"><a href="https://www.bvdw.org/downloads/" class="t-p2">Downloads</a></li> <li id="menu-item-2555" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2555"><a href="https://www.bvdw.org/newsletter/" class="t-p2">Newsletter</a></li> <li id="menu-item-2553" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2553"><a href="https://www.bvdw.org/presse/" class="t-p2">Presse</a></li> <li id="menu-item-2552" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2552"><a href="https://www.bvdw.org/podcast/" class="t-p2">Podcast</a></li> </ul> </nav> </div> <div class="col"> <nav class="pt-3 pb-3"> <ul id="menu--social-media" class="menu--social-media"><li id="menu-item-2534" class="facebook menu-item menu-item-type-custom menu-item-object-custom menu-item-2534"><a target="_blank" href="https://www.facebook.com/BVDW.eV/" title="Externer Link zu Facebook" class="t-p2">Facebook</a></li> <li id="menu-item-2535" class="instagram menu-item menu-item-type-custom menu-item-object-custom menu-item-2535"><a target="_blank" href="https://www.instagram.com/bvdw.ev/" title="Externer Link zu Instagram" class="t-p2">Instagram</a></li> <li id="menu-item-2536" class="twitter-x menu-item menu-item-type-custom menu-item-object-custom menu-item-2536"><a target="_blank" href="https://twitter.com/bvdw" title="Externer Link zu Twitter" class="t-p2">X</a></li> <li id="menu-item-2537" class="linkedin menu-item menu-item-type-custom menu-item-object-custom menu-item-2537"><a target="_blank" href="https://www.linkedin.com/company/german-federal-association-of-the-digital-economy-bvdw-e.v.-/" title="Externer Link zu LinkedIn" class="t-p2">LinkedIn</a></li> </ul> </nav> </div> </div> </div> <div class="footer--bottom bg--color--black pt-4 pb-4"> <div class="row row--space-between"> <div class="col col--left"> <div class="t-p2">© BVDW 2024</div> </div> <div class="col col--right t-align--right"> <ul id="menu--footer--3" class="menu--footer menu--footer--3"><li id="menu-item-2546" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2546"><a href="https://www.bvdw.org/datenschutz/" class="t-p2">Datenschutz</a></li> <li id="menu-item-8467" class="borlabs-cookie-preference menu-item menu-item-type-custom menu-item-object-custom menu-item-8467"><a href="#" title="Link zum Öffnen der Datenschutzeinstellungen" class="t-p2">Datenschutzeinstellungen</a></li> <li id="menu-item-2547" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2547"><a href="https://www.bvdw.org/impressum/" class="t-p2">Impressum</a></li> <li id="menu-item-12382-en" class="lang-item lang-item-300 lang-item-en no-translation lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-12382-en"><a href="https://www.bvdw.org/en/" class="t-p2" hreflang="en-GB" lang="en-GB">EN</a></li> </ul> </div> </div> </div> </footer> <div class="row is-inaccessible"> <div class="col col-4 col-4--helper"></div> <div class="col col-5 col-5--helper"></div> <div class="col col-6 col-6--helper"></div> <div class="col col-7 col-7--helper"></div> <div class="col col-12 col-12--helper"></div> </div> </div> <script> var relevanssi_rt_regex = /(&|\?)_(rt|rt_nonce)=(\w+)/g var newUrl = window.location.search.replace(relevanssi_rt_regex, '') history.replaceState(null, null, window.location.pathname + newUrl + window.location.hash) </script> <div data-nosnippet><script id="BorlabsCookieBoxWrap" type="text/template"><div id="BorlabsCookieBox" class="BorlabsCookie" role="dialog" aria-labelledby="CookieBoxTextHeadline" aria-describedby="CookieBoxTextDescription" aria-modal="true" > <div class="bottom-center" style="display: none;"> <div class="_brlbs-bar-wrap br-24"> <div class="_brlbs-bar _brlbs-bar-advanced"> <div class="cookie-box"> <div class="container"> <div role="heading" aria-level="3" class="t-p1 mb-1" id="CookieBoxTextHeadline"> Datenschutzeinstellungen </div> <div class="row row-wrapper"> <div class="col-left"> <p id="CookiePrefDescription" class="t-p2 mb-4--md mb-2--sm"> <span class="_brlbs-paragraph _brlbs-text-more-information">Diese Webseite nutzt Cookies und andere Technologien zur fehlerfreien Darstellung der Webseite (Essenziell). Im Falle einer Einwilligung werden Cookies und sonstige Technologien auch zur Bereitstellung bestimmter Zusatzfunktionen (Funktional), Analyse des Nutzerverhaltens (Statistiken), zur Darstellung von Werbung (Marketing) und zur Einbindung externer Inhalte verwendet. Sie können Ihre Einwilligung jederzeit widerrufen, indem Sie auf „Datenschutzeinstellungen“ im Footer dieser Webseite klicken.<br /> <br /> <strong>Hinweis:</strong> Diese Webseite verwendet Technologien aus den USA. Wenn Sie vorliegend zustimmen, willigen Sie daher nach Art. 49 Abs. 1 lit. a DSGVO ein, dass Ihre Daten in die USA übermittelt werden. Wir weisen darauf hin, dass die USA kein mit der EU vergleichbares Datenschutzniveau haben und US-Unternehmen von US-Behörden dazu verpflichtet werden können, Ihre Daten herauszugeben, ohne dass Ihnen hiergegen effektive Rechtsschutzmöglichkeiten zustehen.</span> <span class="_brlbs-paragraph _brlbs-text-description">Hier finden Sie eine Übersicht über alle verwendeten Cookies. Sie können Ihre Einwilligung zu ganzen Kategorien geben oder sich weitere Informationen anzeigen lassen und so nur bestimmte Cookies auswählen.<br /> <br /> <a href="https://www.bvdw.org/impressum/"><strong>Impressum</strong></a><br /> <a href="https://www.bvdw.org/datenschutz/"><strong>Datenschutz</strong></a></span> </p> </div> <ul style="position: absolute; top: -9999px; left: -9999px;"> <li> <label class="_brlbs-checkbox"> Essenziell <input id="checkbox-essential" tabindex="0" type="checkbox" name="cookieGroup[]" value="essential" checked disabled data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> </li> <li> <label class="_brlbs-checkbox"> Marketing <input id="checkbox-statistics" tabindex="0" type="checkbox" name="cookieGroup[]" value="statistics" checked data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> </li> <li> <label class="_brlbs-checkbox"> Externe Inhalte <input id="checkbox-external-media" tabindex="0" type="checkbox" name="cookieGroup[]" value="external-media" checked data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> </li> </ul> </fieldset> <div class="col-btns"> <div> <a href="#" tabindex="0" id="CookieBoxSaveButton" role="button" class="btn btn--accept-all btn--primary btn--color--blue btn--full-width mb-2 mb-1--sm" data-cookie-accept-all > Alle akzeptieren </a> </div> <div class=""> <a href="#" tabindex="0" role="button" class="btn btn--secondary btn--color--black btn--full-width mb-2 mb-1--sm" data-cookie-refuse > <div class="is-hidden--xs">Nur e</div><div class="is-visible--xs">E</div>ssenzielle Cookies akzeptieren </a> </div> <div class=" "> <a href="#" tabindex="0" role="button" class="btn btn--secondary btn--color--black btn--full-width" data-cookie-individual > <div class="is-hidden--xs">Individuelle </div>Datenschutzeinstellungen </a> </div> </div> </div> </div> </div> <div class="cookie-preference" aria-hidden="true" role="dialog" aria-describedby="CookiePrefDescription" aria-modal="true" > <div class="container not-visible"> <div class="row no-gutters"> <div class="col-12"> <div class="row no-gutters align-items-top"> <div role="heading" aria-level="3" class="t-p1 mb-1" id="CookieBoxTextHeadline"> Datenschutzeinstellungen </div> <div class="row row-wrapper"> <div class="col-left"> <p id="CookiePrefDescription" class="mb-2"> <span class="_brlbs-paragraph _brlbs-text-more-information">Diese Webseite nutzt Cookies und andere Technologien zur fehlerfreien Darstellung der Webseite (Essenziell). Im Falle einer Einwilligung werden Cookies und sonstige Technologien auch zur Bereitstellung bestimmter Zusatzfunktionen (Funktional), Analyse des Nutzerverhaltens (Statistiken), zur Darstellung von Werbung (Marketing) und zur Einbindung externer Inhalte verwendet. Sie können Ihre Einwilligung jederzeit widerrufen, indem Sie auf „Datenschutzeinstellungen“ im Footer dieser Webseite klicken.<br /> <br /> <strong>Hinweis:</strong> Diese Webseite verwendet Technologien aus den USA. Wenn Sie vorliegend zustimmen, willigen Sie daher nach Art. 49 Abs. 1 lit. a DSGVO ein, dass Ihre Daten in die USA übermittelt werden. Wir weisen darauf hin, dass die USA kein mit der EU vergleichbares Datenschutzniveau haben und US-Unternehmen von US-Behörden dazu verpflichtet werden können, Ihre Daten herauszugeben, ohne dass Ihnen hiergegen effektive Rechtsschutzmöglichkeiten zustehen.</span> <span class="_brlbs-paragraph _brlbs-text-description">Hier finden Sie eine Übersicht über alle verwendeten Cookies. Sie können Ihre Einwilligung zu ganzen Kategorien geben oder sich weitere Informationen anzeigen lassen und so nur bestimmte Cookies auswählen.<br /> <br /> <a href="https://www.bvdw.org/impressum/"><strong>Impressum</strong></a><br /> <a href="https://www.bvdw.org/datenschutz/"><strong>Datenschutz</strong></a></span> </p> <div data-cookie-accordion> <fieldset class="cookie-info-wrapper mb-2--md"> <div class="bcac-item"> <div> <div class="d-flex flex-row"> <label class="w-75"> <strong role="heading" aria-level="4" class="">Essenziell (2)</strong> </label> <div class="w-25 text-right"> </div> </div> <div class="d-block"> <p>Essenzielle Cookies werden für grundlegende Funktionen der Webseite benötigt. Dadurch ist gewährleistet, dass die Webseite einwandfrei funktioniert.</p> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="essential" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </div> </div> <div class="borlabs-hide" data-cookie-accordion-parent="essential" > <table> <tr> <th>Name</th> <td> <label> Borlabs Cookie </label> </td> </tr> <tr> <th>Anbieter</th> <td>Eigentümer dieser Website<span>, </span><a href="https://www.bvdw.org/impressum/">Impressum</a></td> </tr> <tr> <th>Zweck</th> <td>Speichert die Einstellungen der Besucher, die in der Cookie Box von Borlabs Cookie ausgewählt wurden.</td> </tr> <tr> <th>Cookie Name</th> <td>borlabs-cookie</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>1 Jahr</td> </tr> </table> <table> <tr> <th>Name</th> <td> <label> HubSpot </label> </td> </tr> <tr> <th>Anbieter</th> <td>HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA</td> </tr> <tr> <th>Zweck</th> <td>HubSpot ist ein Verwaltungsdienst für Benutzerdatenbanken bereitgestellt von HubSpot, Inc. Wir nutzen HubSpot auf dieser Website für unsere Online Marketing-Aktivitäten.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://legal.hubspot.com/privacy-policy" target="_blank" rel="nofollow noopener noreferrer" > https://legal.hubspot.com/privacy-policy </a> </td> </tr> <tr> <th>Host(s)</th> <td>*.hubspot.com, hubspot-avatars.s3.amazonaws.com, hubspot-realtime.ably.io, hubspot-rest.ably.io, js.hs-scripts.com</td> </tr> <tr> <th>Cookie Name</th> <td>__hs_opt_out, __hs_d_not_track, hs_ab_test, hs-messages-is-open, hs-messages-hide-welcome-message, __hstc, hubspotutk, __hssc, __hssrc, messagesUtk</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>Sitzung / 30 Minuten / 1 Tag / 1 Jahr / 13 Monate</td> </tr> </table> </div> <div class="mt-2 is-inactive"> <label class="_brlbs-btn-switch"> <span class="sr-only">Essenziell</span> <input tabindex="0" id="borlabs-cookie-group-essential" type="checkbox" name="cookieGroup[]" value="essential" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider" style="background-color: #000"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="bcac-item"> <div> <div class="d-flex flex-row"> <label class="w-75"> <strong role="heading" aria-level="4" class="">Marketing (2)</strong> </label> <div class="w-25 text-right"> <span class="sr-only">Marketing</span> </div> </div> <div class="d-block"> <p>Marketing-Cookies werden in der Regel eingesetzt, um Ihnen interessengerechte Werbung zu zeigen. Wenn Sie eine andere Website besuchen, wird das Cookie Ihres Browsers Erkannt und ausgewählte Anzeigen werden auf der Grundlage der in diesem Cookie gespeicherten Informationen angezeigt.</p> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="statistics" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </div> </div> <div class="borlabs-hide" data-cookie-accordion-parent="statistics" > <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Analytics</span> <input id="borlabs-cookie-google-analytics" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="google-analytics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label> Google Analytics </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th>Zweck</th> <td>Cookie von Google für Website-Analysen. Erzeugt statistische Daten darüber, wie der Besucher die Website nutzt.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>2 Monate</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Tag Manager</span> <input id="borlabs-cookie-google-tag-manager" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="google-tag-manager" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label> Google Tag Manager </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th>Zweck</th> <td>Cookie von Google zur Steuerung der erweiterten Script- und Ereignisbehandlung.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> </div> <div class="mt-2"> <label class="_brlbs-btn-switch xx"> <span class="sr-only">Marketing</span> <input tabindex="0" id="borlabs-cookie-group-statistics" type="checkbox" name="cookieGroup[]" value="statistics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="bcac-item"> <div> <div class="d-flex flex-row"> <label class="w-75"> <strong role="heading" aria-level="4" class="">Externe Inhalte (2)</strong> </label> <div class="w-25 text-right"> <span class="sr-only">Externe Inhalte</span> </div> </div> <div class="d-block"> <p>Inhalte von Videoplattformen und Social-Media-Plattformen werden standardmäßig blockiert. Wenn Cookies von externen Inhalten akzeptiert werden, bedarf der Zugriff auf diese Inhalte keiner manuellen Einwilligung mehr.</p> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="external-media" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </div> </div> <div class="borlabs-hide" data-cookie-accordion-parent="external-media" > <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Pretix</span> <input id="borlabs-cookie-pretix" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="pretix" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label> Pretix </label> </td> </tr> <tr> <th>Anbieter</th> <td>Pretix</td> </tr> <tr> <th>Zweck</th> <td>Einbettung eines Formulars zur Event-Anmeldung </td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://pretix.eu/about/de/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://pretix.eu/about/de/privacy </a> </td> </tr> <tr> <th>Host(s)</th> <td>pretix.eu</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">YouTube</span> <input id="borlabs-cookie-youtube" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="youtube" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label> YouTube </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th>Zweck</th> <td>Wird verwendet, um YouTube-Inhalte zu entsperren.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th>Host(s)</th> <td>google.com</td> </tr> <tr> <th>Cookie Name</th> <td>NID</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>6 Monate</td> </tr> </table> </div> <div class="mt-2"> <label class="_brlbs-btn-switch xx"> <span class="sr-only">Externe Inhalte</span> <input tabindex="0" id="borlabs-cookie-group-external-media" type="checkbox" name="cookieGroup[]" value="external-media" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> </fieldset> </div> </div> <div class="col-btns mb-2--xs"> <div class="_brlbs-accept"> <a href="#" class="btn btn--accept-all btn--primary btn--color--blue btn--full-width mb-2" tabindex="0" role="button" data-cookie-accept-all > Alle akzeptieren </a><a href="#" id="CookiePrefSave" tabindex="0" role="button" class="btn btn--save btn--secondary btn--color--black btn--full-width mb-2" data-cookie-accept > Speichern </a> </div> <a href="#" class="btn btn--secondary btn--color--black btn--full-width" tabindex="0" role="button" data-cookie-back > Zurück </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </script></div><script src="https://www.bvdw.org/wp-content/themes/bvdw/assets/js/scripts.min.js?ver=1.63" id="site-scripts-js"></script> <script id="borlabs-cookie-js-extra"> var borlabsCookieConfig = {"ajaxURL":"https:\/\/www.bvdw.org\/wp-admin\/admin-ajax.php","language":"de","animation":"","animationDelay":"","animationIn":"_brlbs-fadeIn","animationOut":"_brlbs-fadeOut","blockContent":"1","boxLayout":"bar","boxLayoutAdvanced":"1","automaticCookieDomainAndPath":"1","cookieDomain":"www.bvdw.org","cookiePath":"\/","cookieSameSite":"Lax","cookieSecure":"1","cookieLifetime":"365","cookieLifetimeEssentialOnly":"182","crossDomainCookie":[],"cookieBeforeConsent":"","cookiesForBots":"1","cookieVersion":"1","hideCookieBoxOnPages":["https:\/\/www.bvdw.org\/datenschutz\/","https:\/\/www.bvdw.org\/impressum\/"],"respectDoNotTrack":"1","reloadAfterConsent":"","reloadAfterOptOut":"1","showCookieBox":"1","cookieBoxIntegration":"javascript","ignorePreSelectStatus":"1","cookies":{"essential":["borlabs-cookie","hubspot"],"statistics":["google-analytics","google-tag-manager"],"marketing":[],"external-media":["pretix","youtube"]}}; var borlabsCookieCookies = {"essential":{"borlabs-cookie":{"cookieNameList":{"borlabs-cookie":"borlabs-cookie"},"settings":{"blockCookiesBeforeConsent":"0"}},"hubspot":{"cookieNameList":{"__hs_opt_out":"__hs_opt_out","__hs_d_not_track":"__hs_d_not_track","hs_ab_test":"hs_ab_test","hs-messages-is-open":"hs-messages-is-open","hs-messages-hide-welcome-message":"hs-messages-hide-welcome-message","__hstc":"__hstc","hubspotutk":"hubspotutk","__hssc":"__hssc","__hssrc":"__hssrc","messagesUtk":"messagesUtk"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0","asyncOptOutCode":"0","hubId":"25260877"},"optInJS":"PCEtLSBTdGFydCBvZiBIdWJTcG90IEVtYmVkIENvZGUgLS0+DQo8c2NyaXB0IHR5cGU9InRleHQvamF2YXNjcmlwdCIgaWQ9ImhzLXNjcmlwdC1sb2FkZXIiIHNyYz0iLy9qcy5ocy1zY3JpcHRzLmNvbS8yNTI2MDg3Ny5qcyI+PC9zY3JpcHQ+DQo8IS0tIEVuZCBvZiBIdWJTcG90IEVtYmVkIENvZGUgLS0+","optOutJS":""}},"statistics":{"google-analytics":{"cookieNameList":{"_ga":"_ga","_gat":"_gat","_gid":"_gid"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"1","asyncOptOutCode":"0","trackingId":"G-5Y21386G0D","consentMode":"0"},"optInJS":"","optOutJS":""},"google-tag-manager":{"cookieNameList":{"_ga":"_ga","_gat":"_gat","_gid":"_gid"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"1","asyncOptOutCode":"0","gtmId":"GTM-5LQ9L7P","loadBeforeConsent":"0"},"optInJS":"","optOutJS":""}},"external-media":{"pretix":{"cookieNameList":[],"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0","asyncOptOutCode":"0"},"optInJS":"PHNjcmlwdD53aW5kb3cuQm9ybGFic0Nvb2tpZS51bmJsb2NrU2NyaXB0QmxvY2tlcklkKCJwcmV0aXgiKTs8L3NjcmlwdD4NCjxzY3JpcHQ+d2luZG93LkJvcmxhYnNDb29raWUudW5ibG9ja0NvbnRlbnRJZCgicHJldGl4Iik7PC9zY3JpcHQ+","optOutJS":""},"youtube":{"cookieNameList":{"NID":"NID"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0","asyncOptOutCode":"0"},"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoInlvdXR1YmUiKTsgfTwvc2NyaXB0Pg==","optOutJS":""}}}; </script> <script src="https://www.bvdw.org/wp-content/plugins/borlabs-cookie/assets/javascript/borlabs-cookie.min.js?ver=2.3" id="borlabs-cookie-js"></script> <script id="borlabs-cookie-js-after"> document.addEventListener("DOMContentLoaded", function (e) { var borlabsCookieContentBlocker = {"facebook": {"id": "facebook","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { if(typeof FB === "object") { FB.XFBML.parse(el.parentElement); } },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"default": {"id": "default","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"googlemaps": {"id": "googlemaps","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"instagram": {"id": "instagram","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { if (typeof instgrm === "object") { instgrm.Embeds.process(); } },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"openstreetmap": {"id": "openstreetmap","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"twitter": {"id": "twitter","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"vimeo": {"id": "vimeo","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"unblockAll":"0","saveThumbnails":"0","autoplay":"0","videoWrapper":"0","executeGlobalCodeBeforeUnblocking":"0"}},"youtube": {"id": "youtube","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"unblockAll":"0","saveThumbnails":"0","thumbnailQuality":"maxresdefault","changeURLToNoCookie":"1","autoplay":"0","videoWrapper":"0","executeGlobalCodeBeforeUnblocking":"0"}},"pretix": {"id": "pretix","global": function (contentBlockerData) { window.BorlabsCookie.allocateScriptBlockerToContentBlocker(contentBlockerData.id, "pretix_neu", "scriptBlockerId"); window.BorlabsCookie.unblockScriptBlockerId("pretix_neu"); },"init": function (el, contentBlockerData) { },"settings": {"unblockAll":"1","executeGlobalCodeBeforeUnblocking":"0"}}}; var BorlabsCookieInitCheck = function () { if (typeof window.BorlabsCookie === "object" && typeof window.jQuery === "function") { if (typeof borlabsCookiePrioritized !== "object") { borlabsCookiePrioritized = { optInJS: {} }; } window.BorlabsCookie.init(borlabsCookieConfig, borlabsCookieCookies, borlabsCookieContentBlocker, borlabsCookiePrioritized.optInJS); } else { window.setTimeout(BorlabsCookieInitCheck, 50); } }; BorlabsCookieInitCheck();}); </script> </body> </html>

CINXE.COM

Blicke in die aktuellsten Zukunftsfelder Deutschlands! - Bundesverband Digitale Wirtschaft (BVDW) e.V.