URL tracking parameters in Campaign Manager

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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa5968064&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa5968064" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> URL tracking parameters in Campaign Manager </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 3 weeks ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(5968064,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>URL tracking parameters are small pieces of text added to the end of your ad’s destination URL that can help you track information about the source of an ad click. For example, you can add tracking parameters to help measure how many clicks to your website were from a specific campaign or placement. </p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p><p></p>Campaign URL parameters won’t replace or remove URL parameters that have been added to your ad’s destination URL. The full URL parameter will be a combination of account level, campaign level, and ad level parameters. </p><p></p> </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Supported URL tracking parameters</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can add both static and dynamic URL parameters to your campaigns. When adding a URL parameter, you’ll add both the parameter key and value.</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header"> </th> <th class="artdeco-table-header">Static parameters</th> <th class="artdeco-table-header">Dynamic parameters</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Parameters supported</td> <td class="artdeco-table-cell">Supports any UTM parameter you choose. Common examples include:<br> <ul> <li> <p>Source </p> </li> <li> <p>Medium </p> </li> <li> <p>Channel</p> </li> </ul> </td> <td class="artdeco-table-cell">Choose from supported options:<br> <ul> <li> <p>ACCOUNT_ID  </p> </li> <li> <p>ACCOUNT_NAME </p> </li> <li> <p>CAMPAIGN_GROUP_ID </p> </li> <li> <p>CAMPAIGN_GROUP_NAME </p> </li> <li> <p>CAMPAIGN_ID </p> </li> <li> <p>CAMPAIGN_NAME </p> </li> <li> <p>CREATIVE_ID</p> </li> </ul> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">When to use it</td> <td class="artdeco-table-cell">You want to track a specific parameter and provide the value.</td> <td class="artdeco-table-cell">You want an automated way to dynamically insert a value.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Where to set up</td> <td class="artdeco-table-cell">Static parameters can be added at the account level, campaign level, and ad level.</td> <td class="artdeco-table-cell">Dynamic parameters can be added at the account or campaign level.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">How to set up</td> <td class="artdeco-table-cell">Define the parameter key and value you'd like to track. Use an equals sign between the key and value.</td> <td class="artdeco-table-cell">Select a parameter key from the supported dynamic parameters. The value must be in all capital letters, with double curly brackets before and after it.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Example setup</td> <td class="artdeco-table-cell"> <p>utm_source=linkedin<br> Utm_Source=LinkedIn<br> UTM_SOURCE=LINKEDIN</p> </td> <td class="artdeco-table-cell">campaign_id={{CAMPAIGN_ID}}</td> </tr> </tbody> </table> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>To add multiple parameters, use an ampersand symbol (&) between parameters. For example:<p></p><p></p>campaign_id={{CAMPAIGN_ID}}&account_name={{ACCOUNT_NAME}}&utm_source=LinkedIn+social<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Supported characters for URL tracking parameters</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When setting up your URL parameters, keep in mind that not all characters are supported. Use the following table to learn which characters are supported when setting up your URL parameters.</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header"> </th> <th class="artdeco-table-header">Supported</th> <th class="artdeco-table-header">Unsupported</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Characters in the key</td> <td class="artdeco-table-cell">a-z, A-Z, 0-9, _</td> <td class="artdeco-table-cell">+, -, ?, !, <, >, |, {, }, (, ), @, #, $, %, ^, *, ~, [, ]</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Characters in the value</td> <td class="artdeco-table-cell">a-z, A-Z, 0-9, _, +, -</td> <td class="artdeco-table-cell">?, !, <, >, |, {, }, (, ), @, #, $, %, ^, *, ~, [, ]</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420844" target="_self">Third-party tracking</a></li></ul> </div> </article>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside">  </aside> </div>  </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li>     <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form">  <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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URL tracking parameters in Campaign Manager | Marketing Solutions Help