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ΤΕΛΕΤΗ ΑΠΟΝΟΜΗΣ ΤΩΝ MIXX AWARDS 2022-23 | IAB Hellas

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<div><p><span><span><span><strong><span><span><span>Στην Tempo Omd Hellas το βραβείο "Best in Show"</span></span></span></strong></span></span></span></p> <p><span><span><span><strong><span lang="EL"><span><span>Δύο διακρίσεις για την </span></span></span></strong><strong><span><span><span>Starcom</span></span></span></strong><strong><span lang="EL"><span><span>/</span></span></span></strong><strong><span><span><span>Publicis</span></span></span></strong><strong> </strong><strong><span><span><span>Group</span></span></span></strong><strong><span><span><span> στα </span></span></span></strong><strong><span><span><span>Mixx</span></span></span></strong><strong> </strong><strong><span><span><span>Awards</span></span></span></strong><strong> </strong><strong><span><span><span>Europe 2023.</span></span></span></strong></span></span></span></p> <p><span><span><span><span lang="EL"><span><span>Με μεγάλη επιτυχία ολοκληρώθηκε την Τρίτη, 13 Ιουνίου στο </span></span></span><span><span><span>Eleon</span></span></span> <span><span><span>Loft</span></span></span>&nbsp;&nbsp;</span></span></span><span><span><span><span lang="EL"><span><span>η τελετή απονομής των </span></span></span><span><span><span>Mixx</span></span></span> <span><span><span>Awards</span></span></span><span lang="EL"><span><span> 2022-23 η οποία διοργανώθηκε για 9η συνεχή χρονιά από το </span></span></span><span><span><span>IAB</span></span></span> <span><span><span>Hellas</span></span></span><span lang="EL"><span><span> σε συνεργασία με την </span></span></span><span><span><span>Direction</span></span></span> <span><span><span>Business</span></span></span> <span><span><span>Network</span></span></span><span lang="EL"><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span lang="EL"><span><span>Τα </span></span></span><span><span><span>MiXX</span></span></span> <span><span><span>Awards</span></span></span><span lang="EL"><span><span> αποτελούν τον εορτασμό και την αναγνώριση των καλύτερων έργων της χρονιάς στο ελληνικό ψηφιακό οικοσύστημα, με το έργο της αξιολόγησης να αναλαμβάνει διεθνής κριτική επιτροπή, που αποτελείται από ηγέτες της αγοράς σε Ευρώπη και Αμερική.<br> Όπως κάθε χρόνο, οι Χρυσοί νικητές της Ελλάδας συμμετείχαν στα </span></span></span><span><span><span>Mixx</span></span></span> <span><span><span>Awards</span></span></span> <span><span><span>Europe</span></span></span><span lang="EL"><span><span> 2023, ως έξτρα παροχή της βράβευσης, από τον ΙΑΒ </span></span></span><span><span><span>Hellas</span></span></span><span lang="EL"><span><span>. </span></span></span></span></span></span></p> <p><span><span><span><span lang="EL"><span><span>Το ύψιστο βραβείο <strong>"</strong></span></span></span><strong><span><span><span>Best</span></span></span></strong><strong> </strong><strong><span><span><span>in</span></span></span></strong><strong> </strong><strong><span><span><span>Show</span></span></span></strong><span lang="EL"><span><span>" απέσπασε εφέτος η </span></span></span><strong><span><span><span>Tempo</span></span></span></strong><strong> </strong><strong><span><span><span>OMD</span></span></span></strong><span lang="EL"><span><span> για το έργο &nbsp;"</span></span></span><strong> </strong><strong><span lang="EN-GB"><span><span>Feelgood</span></span></span></strong><strong> </strong><strong><span lang="EN-GB"><span><span>Entertainment</span></span></span></strong><strong><span lang="EL"><span><span> | </span></span></span></strong><strong><span lang="EN-GB"><span><span>TURNING</span></span></span></strong><strong> </strong><strong><span lang="EN-GB"><span><span>RED</span></span></span></strong><strong><span lang="EL"><span><span>” </span></span></span></strong><span lang="EL"><span><span>ενώ απονεμήθηκαν<strong> συνολικά 63 βραβεία: 17 </strong></span></span></span><strong><span><span><span>Gold</span></span></span></strong><strong><span lang="EL"><span><span>, 16 </span></span></span></strong><strong><span><span><span>Silver</span></span></span></strong><strong><span lang="EL"><span><span>, 17 </span></span></span></strong><strong><span><span><span>Bronze</span></span></span></strong><strong><span><span><span> και 12 Βραβεία Κοινού.</span></span></span></strong></span></span></span><br> &nbsp;</p> <p><span><span><span><span lang="EL"><span><span>Τα έργα που απέσπασαν <strong>Χρυσό Βραβείο </strong>και τα οποία συμμετείχαν στα </span></span></span><span><span><span>Mixx</span></span></span> <span><span><span>Awards</span></span></span> <span><span><span>Europe</span></span></span><span lang="EL"><span><span> 2023 ήταν τα εξής: </span></span></span></span></span></span></p> <img alt="gold winners" data-entity-type="file" data-entity-uuid="510952be-d259-4015-b36d-69e7b29857f7" height="292" src="/sites/default/files/inline-images/gold%20winners.png" width="691" class="align-center" loading="lazy"> <p><span><span><span><span lang="EL"><span><span>Τα <strong>Βραβεία Κοινού</strong> τα οποία προκύπτουν από την ψηφοφορία των μελών του </span></span></span><span><span><span>IAB</span></span></span> <span><span><span>Hellas</span></span></span><span><span><span> παρέλαβαν οι εξής εταιρείες στις επιμέρους κατηγορίες:</span></span></span>&nbsp;</span></span></span></p> <p><span><span><span><strong><span><span><span>Brand Awareness and Positioning:</span></span></span></strong> <span lang="EL"><span><span>η</span></span></span> <span lang="EN-GB"><span><span>REDIRECT </span></span></span><span lang="EL"><span><span>για</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span><span><span><span> Netflix/Emily in Paris. <strong>Direct Response and Lead Generation:</strong> </span></span></span><span lang="EL"><span><span>Η</span></span></span> <span><span><span>GENERATION-Y </span></span></span><span lang="EL"><span><span>για</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span> </span></span></span><span><span><span><span lang="EN-GB"><span><span>Alumil – MyWindows</span></span></span><span><span><span>.&nbsp; <strong>Best Brand / Product Launch:</strong> </span></span></span><span lang="EL"><span><span>Η</span></span></span> <span lang="EL"><span><span>ΤΡΑΠΕΖΑ</span></span></span> <span lang="EL"><span><span>ΠΕΙΡΑΙΩΣ</span></span></span> <span lang="EL"><span><span>για</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span> <span><span><span>Equal. &nbsp;<strong>Cross Media Integration: </strong></span></span></span><span lang="EL"><span><span>Η</span></span></span><span><span><span> STARCOM/Publicis Group </span></span></span><span lang="EL"><span><span>με</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span> <span><span><span>#HairHasNoGender by Pantene<strong> Experimental and Innovative Campaign</strong>: H STEFICON </span></span></span><span lang="EL"><span><span>για</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span><span><span><span> Discover Santorini like you've never seen it before!&nbsp;</span></span></span></span></span></span><span><span><span><strong><span><span><span>Social:</span></span></span></strong> <span lang="EL"><span><span>η</span></span></span> <span lang="EN-GB"><span><span>REDIRECT </span></span></span><span lang="EL"><span><span>για</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span><span><span><span> Netflix/Emily in Paris. </span></span></span></span></span></span><span><span><span><strong><span><span><span>Digital Reputation Management:</span></span></span></strong><span><span><span> H VALUECOM </span></span></span><span lang="EL"><span><span>για</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span><span><span><span>FINISH - ΤΟ ΝΕΡΟ ΕΙΝΑΙ ΣΤΑ ΧΕΡΙΑ ΜΑΣ</span></span></span><span><span>. </span></span><strong><span><span><span>Mobile Advertising:</span></span></span></strong> <span lang="EL"><span><span>Η</span></span></span> <span lang="EN-GB"><span><span>Tempo OMD Hellas</span></span></span> <span lang="EL"><span><span>για</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span><span><span><span> “NISSAN JUKE BATMAN.</span></span></span> <strong><span><span><span>Search:</span></span></span></strong> <span lang="EL"><span><span>Η</span></span></span> <span><span><span>Tempo OMD Hellas </span></span></span><span lang="EL"><span><span>για</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span> <span lang="EN-GB"><span><span>OPAP - EURO 2021</span></span></span><span><span>. </span></span><span lang="EL"><span><span>Στην</span></span></span> <span lang="EL"><span><span>κατηγορία</span></span></span> <strong><span><span><span>Branded Content and Native Advertising: </span></span></span></strong><span><span><span>H DPG Digital Media </span></span></span><span lang="EL"><span><span>για</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span><span><span><span> Big Love in Christmas Town powered by Mini. <strong>Effective Use of Data:</strong> </span></span></span><span lang="EL"><span><span>Η</span></span></span> <span><span><span>STARCOM/ Publicis Group </span></span></span><span lang="EL"><span><span>για</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span><span><span><span> Lead with Love – Together we make our world better </span></span></span><span lang="EL"><span><span>και</span></span></span> <span lang="EL"><span><span>τέλος</span></span></span> <span lang="EL"><span><span>στην</span></span></span> <span lang="EL"><span><span>κατηγορία</span></span></span> <strong><span><span><span>Best original Content Series:</span></span></span></strong> <span lang="EL"><span><span>Η</span></span></span> <span><span><span>DPG Digital Media </span></span></span><span lang="EL"><span><span>για</span></span></span> <span lang="EL"><span><span>το</span></span></span> <span lang="EL"><span><span>έργο</span></span></span><span><span><span> Act for Earth.</span></span></span></span></span></span></p> <p><span><span><span><span lang="EL"><span><span>Επιπλέον, στα </span></span></span><span><span><span>Mixx</span></span></span> <span><span><span>Awards</span></span></span> <span><span><span>Europe</span></span></span><span lang="EL"><span><span> 2023, που πραγματοποιήθηκαν στις 23 Μαΐου στη Μαδρίτη, <strong>υπήρξαν 2 ελληνικές διακρίσεις της </strong></span></span></span><strong><span><span><span>STARCOM</span></span></span> <span><span><span>Greece</span></span></span><span lang="EL"><span><span>/</span></span></span><span><span><span>Publicis</span></span></span> <span><span><span>Group</span></span></span><span lang="EL"><span><span>: Ένα </span></span></span><span><span><span>Silver</span></span></span><span><span><span> στην κατηγορία </span></span></span><span><span><span>Brand</span></span></span> <span><span><span>Advertising</span></span></span> <span><span><span>Campaign</span></span></span><span><span><span> και ένα </span></span></span><span><span><span>Bronze</span></span></span><span><span><span> στην κατηγορία </span></span></span><span><span><span>Integrated</span></span></span> <span><span><span>Advertising</span></span></span><span><span><span> για το έργο #</span></span></span><span><span><span>Hair</span></span></span> <span><span><span>Has</span></span></span> <span><span><span>No</span></span></span> <span><span><span>Gender</span></span></span> <span><span><span>by</span></span></span> <span><span><span>Pantene</span></span></span><span lang="EL"><span><span>.&nbsp; </span></span></span></strong></span></span></span></p> <p><span><span><span><span lang="EL"><span><span>Κηρύσσοντας την έναρξη της μεγάλης τελετής των ελληνικών </span></span></span><span><span><span>Mixx</span></span></span> <span><span><span>Awards</span></span></span><span lang="EL"><span><span>, ο πρόεδρος του </span></span></span><span><span><span>IAB</span></span></span> <span><span><span>Hellas</span></span></span><span lang="EL"><span><span>, Σπύρος Παπαγεωργίου αναφέρθηκε στο στόχο των </span></span></span><span><span><span>Mixx</span></span></span> <span><span><span>Awards</span></span></span><span><span><span> από το 2015 που ξεκίνησε ο θεσμός στην Ελλάδα, ο οποίος είναι να αποτελέσουν μια πλατφόρμα που θα αναδείξει τις ελληνικές δουλειές και στην Ευρωπαϊκή Σκηνή. &nbsp;«Θέλαμε τα </span></span></span><span><span><span>Mixx</span></span></span> <span><span><span>Awards</span></span></span><span><span><span> να γίνουν μια πηγή εξωστρέφειας και μια ευκαιρία σύγκρισης της Ελληνικής πραγματικότητας με τις υπόλοιπες Ευρωπαϊκές χώρες. Εννέα χρόνια μετά βλέπω ότι το πετύχαμε! Τα 4 τελευταία χρόνια πολλά ελληνικά έργα έχουν βραβευθεί στα Ευρωπαϊκά </span></span></span><span><span><span>Mixx</span></span></span> <span><span><span>Awards</span></span></span><span><span><span> και αυτό μας δίνει μεγάλη χαρά!» </span></span></span></span></span></span></p> <p><span><span><span><span lang="EL"><span><span>Αναφερόμενος στην αξιοκρατία της διαδικασίας ανάδειξης των νικητών ο Πρόεδρος του </span></span></span><span><span><span>IAB</span></span></span> <span><span><span>Hellas</span></span></span><span><span><span> είπε: "Πετύχαμε όλοι μαζί να διοργανώσουμε βραβεία που δεν έχουν κανένα εμπορικό στόχο, παρά μόνο να αναδείξουν τους καλύτερους και αυτό είναι το πιο σημαντικό! Είναι ωραίο να βλέπεις από πρώτο χέρι πόσο μεγάλη ενέργεια και όρεξη έχει επενδυθεί στα έργα που διαγωνίζονται και πως παράγεται τόση αποτελεσματικότητα, από αυτή τη δημιουργικότητα». </span></span></span></span></span></span></p> <p><span><span><span><span lang="EL"><span><span>Ολοκληρώνοντας ο κ. Παπαγεωργίου συνεχάρη τους νικητές και όλους τους συμμετέχοντες, ευχαρίστησε τους παρευρισκόμενους, τα μέλη της 10μελούς διεθνούς επιτροπής, τα μέλη της Διοικούσας Επιτροπής του </span></span></span><span><span><span>IAB</span></span></span> <span><span><span>Hellas</span></span></span><span lang="EL"><span><span> και τη </span></span></span><span><span><span>Direction</span></span></span><span lang="EL"><span><span> για την άψογη διοργάνωση.</span></span></span></span></span></span></p> <p><span><span><span><span lang="EL"><span><span>Παρουσιαστής της βραδιάς για δεύτερη συνεχή χρονιά ήταν ο Νικόλας Ράπτης, ο οποίος με το χιούμορ του συνόδευσε τα μέλη της ΔΕ του </span></span></span><span><span><span>IAB</span></span></span> <span><span><span>Hellas</span></span></span><span lang="EL"><span><span> στην απονομή των 63 βραβείων και διασκέδασε τους περίπου διακόσιους (200) παρευρισκόμενους στο </span></span></span><span><span><span>Eleon</span></span></span> <span><span><span>Loft</span></span></span><span lang="EL"><span><span>. </span></span></span></span></span></span></p> <p><span><span><span>&nbsp;</span></span></span></p> <p>&nbsp;</p></div> </div> <div class="col news-gallery"> <img src="/sites/default/files/2023-06/mixx%20awards%20winners%20for%20site%20NEW.png"> </div> </div> <div class="page-share"> <strong>Share on:</strong> <!-- Go to www.addthis.com/dashboard to customize your tools --> <div class="addthis_inline_share_toolbox"></div> </div> </div> </main> <footer class="footer"> <div class="container"> <div class="row row--sitemap"> <div class="col"> <h3 class="title title--footer">Ποιοί είμαστε</h3> <ul> <li> <a href="/organization/mission-and-vision" data-drupal-link-system-path="node/172">Αποστολή και Όραμα</a> </li> <li> <a href="/organization/epitropes" data-drupal-link-system-path="node/173">Επιτροπές</a> </li> <li> <a href="/organization/international-iabs" data-drupal-link-system-path="node/174">Διεθνείς IABs</a> </li> <li> <a href="/organization/board-administrator" data-drupal-link-system-path="organization/board-administrator">Διοικητικό Συμβούλιο &amp; Διαχείριση</a> </li> <li> <a href="/organization" data-drupal-link-system-path="node/28">Οργανισμός</a> </li> <li> <a href="/organization/profile-history" data-drupal-link-system-path="node/175">Προφίλ &amp; Ιστορία</a> </li> </ul> </div> <div class="col"> <h3 class="title title--footer">Η δουλειά μας</h3> <ul> <li> <a href="https://www.iab.gr/research-leadrship">Έρευνα &amp; Σκέψη Ηγεσία</a> </li> <li> <a href="/news" data-drupal-link-system-path="news">Νέα</a> </li> <li> <a href="/public-policy" data-drupal-link-system-path="node/178">Πολιτική χρήσης δεδομένων</a> </li> <li> <a href="/public-policy" data-drupal-link-system-path="node/178">Προστασία προσωπικών δεδομένων και E Privacy</a> </li> <li> <a href="/standards-guidelines-best-practices" data-drupal-link-system-path="node/179">Πρότυπα, κατευθυντήριες γραμμές &amp; βέλτιστες πρακτικές</a> </li> </ul> </div> <div class="col"> <h3 class="title title--footer">Ακολουθήστε μας</h3> <ul class="menu__social"> <li><a href="https://www.facebook.com/iabhellas/?fref=ts" target="_blank"><img src="/themes/iab/images/fb.png"></a></li> <li><a href="https://twitter.com/iabhellas?lang=en" target="_blank"><img src="/themes/iab/images/twit.png"></a></li> <li><a href="https://www.linkedin.com/company-beta/1590537/" target="_blank"><img src="/themes/iab/images/linked.png" ></a></li> </ul> </div> </div> <div class="row row--credits"> <div class="col"> <p>© 2020 ΙΑΒ hellas. 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