Magnum Classic Remix Arcade | Case Study

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href="https://wearegenuine.com">Genuine</a> </li> <li> <a href="https://jack-health.com">Jack Health</a> </li> <li> <a href="/services/sponsorship-consulting/">Jack 39</a> </li> <li> <a href="/jackx/">Jack X</a> </li> <li> <a href="https://heyvivi.com">Vivi</a> </li> </ul> </div> </li> <li> <a href="/contact/"><span>Contact</span></a> </li> </ul> </div> </div> </div> </nav> <div class="o-container o-container--wide c-hero__container"> <div class="c-hero__content"> <h1 class="c-hero__title c-hero__title--small"> Unilever / Magnum </h1> <h2 class="c-hero__subtitle"> Magnum Classic Remix Arcade </h2> </div> <div class="c-hero__button"> <a href="https://youtu.be/3sSNZawaf9c?si=Eq3j7V_eJssvwYw6" class="c-cta-link c-cta-link--play c-cta-link--white" data-lity> <span class="c-cta-link__text">Play Video</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#play"></use> </svg> </span> </a> </div> </div> <div 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Prominently above the experience is a large neon sign that reads, “Classic Remix.”" /> </div> </header> <main class="c-main"> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto c-title-large"> Magnum Classic Remix Arcade </div> </div> </section> <section class="c-section c-section--ornament u-pb-0"> <div class="c-section__title"> <h2>Magnum Classic Remix Arcade</h2> </div> <div class="o-container"> <div class="u-breakout-right"> <div class="c-carousel" data-module="carousel"> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2023/08/Artboard-1_CClassicRem.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2023/08/Artboard-2_CClassicRem-1.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2023/08/Artboard-3_CClassicRem-1.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2023/08/Artboard-4_CClassicRem-1.jpg"/> </div> </div> </div> </div> </div> </div> </section> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-5-of-10@lg"> <h2 class="c-title"> Remixing iconic arcade games </h2> </div> <div class="o-layout__item u-4-of-10@lg"> <div class="u-pt-xxl@lg"> <p><span data-contrast="auto">Magnum is one of Singapore’s top favored ice cream brands, however Singaporeans have multiple favorite past times. We wanted to create an experience that disrupted an average product launch and creating a Singapore past time for our audiences.  </span><span data-ccp-props="{"134233117":true,"134233118":true,"335559737":-270}"> </span></p> <p><span data-contrast="auto">We surveyed real Singaporeans and discovered that game arcades continue to be a community for socialising and reliving nostalgia but most importantly, for the feeling of winning. </span><span data-ccp-props="{"134233117":true,"134233118":true,"335559737":-270}"> </span></p> <p><span data-contrast="auto">Drawing on the cultural psyche audience insight of FOMO “kiasuness”, that drives Singaporean competitive spirit and addiction to the thrill of possibly winning big in 4D and Toto, we turned to one of the island’s most loved activities—after shopping and eating—where more than 81% of them spent time competitively – Gaming. </span><span data-ccp-props="{"134233117":true,"134233118":true,"335559737":-270}"> </span></p> <p><span data-contrast="auto">We created the Magnum Classic Remix Arcade. Combining the best of arcades and digital gaming, we remixed two iconic arcade games and made them playable on mobile 24/7 for 1 month. </span><span data-ccp-props="{"134233117":true,"134233118":true,"335559737":-270}"> </span></p> <p><span data-contrast="auto">We went even further and built a physical arcade where our audiences could visit and play in-person and spanned 360 integrated campaign touchpoints across PR, Influencers, ATL and Social.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335559737":-270}"> </span></p> <p><b><span data-contrast="auto">Impact</span></b><span data-ccp-props="{"134233117":true,"134233118":true,"335559737":-270,"335559738":0,"335559739":0}"> </span></p> <p><span data-contrast="auto">Over a period of 30 days, 7000 consumers in Singapore spent 1 hour 34 minutes on average per device, playing our mobile brand games online, and in person. Smashed benchmarks by 9x.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335559737":-270,"335559738":0,"335559739":0}"> </span></p> </div> </div> </div> </div> </div> </section> <section class="c-section u-pt-0"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <h4>Industries: <a href="https://jackmorton.com/industries/consumer-products-services/" rel="tag">Consumer Products & Services Industry</a>, <a href="https://jackmorton.com/industries/cpg/" rel="tag">CPG Industry</a>, <a href="https://jackmorton.com/industries/luxury/" rel="tag">Luxury Industry</a></h4> <h4>Services involved:</h4> <ul > <li><b><a href="https://jackmorton.com/services/event-marketing/">Event Marketing</a></b> </li> <li><b><a href="https://jackmorton.com/services/live-hybrid-virtual-product-launch-events/">Product Launch</a></b> </li> <li><b><a href="https://jackmorton.com/services/experience-content/">Experience Content</a></b> </li> </ul> </div> </div> </section> <section 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Magnum Classic Remix Arcade | Case Study | Jack Morton