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class="adfox the-banner-header__ad adfox--header"></div></div><hr class="the-banner-header__hr"></div><div class="layout__page"><div class="page page-info" style=""><div class="page-info__container"><h2 class="page-info__title">Реклама</h2><div name="show-box" class="article-boxes-list page-info__article-boxes-list"><div><div><div class="article-boxes-list__item"><div class="box-paragraph" is-mobile="false"><p class="box-paragraph__text"><strong>«Ведомости»</strong> – является одним из самых авторитетных источников информации о бизнесе и экономике в России. Профессионализм редакционной команды, независимость, честность и корректность по отношению к аудитории и ньюсмейкерам обеспечивают высокое доверие читателей: владельцев и руководителей компаний, госслужащих высшего звена, высококлассных специалистов.</p></div></div></div><div><div class="article-boxes-list__item"><div class="box-paragraph" is-mobile="false"><h2 class="box-paragraph__subtitle">Реклама на сайте:</h2></div></div></div><div><div class="article-boxes-list__item"><div style="" class="box-inset-media" is-mobile="false" is-selection-disabled="false"><div class="box-inset-media__body"><style type="text/css"> .eed {position: relative; top: -20px;} .eed .eed__container{border-bottom: 1px solid #eee;display: flex;flex-wrap: wrap;padding-bottom: 30px;} .eed .eed__title {color: #000000;font-size: 24px;font-weight: 700;line-height: 1.3;margin: 20px 0 0;width: 100%;} .eed .eed__person {margin: 30px 0 0;width: 100%;} .eed .eed__name {color: #000;font-size: 14px;font-weight: 700;line-height: 1.4;margin: 0 0 5px;} .eed .eed__vocation {color: #9aa5aa;font-size: 14px;font-weight: 400;line-height: 1.4;margin: 0 0 5px;} .eed .eed__mail {color: #4f99af;font-size: 14px;font-weight: 400;line-height: 1.4;} .eed .eed__phone {color: #000; font-size: 14px; font-weight: 400; line-height: 1.4; margin: 5px 0 0;} @media only screen and (min-width : 706px) {.eed {left: -35px;} .eed .eed__person {width: 50%;}} @media only screen and (min-width : 1550px) {.eed {left: -180px; width: 800px;}} </style> <div class="eed"> <div class="eed__container"> <div class="eed__person"> <h2 class="eed__name">Мила Макарова</h2> <h3 class="eed__vocation">Коммерческий директор</h3> <a href="mailto:m.makarova@vedomosti.ru" class="eed__mail">m.makarova@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458</p> </div> <div class="eed__person"> <h2 class="eed__name">Юлия Чижикова</h2> <h3 class="eed__vocation">Руководитель отдела продаж рекламы</h3> <a href="mailto:j.chizhikova@vedomosti.ru" class="eed__mail">j.chizhikova@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458, доб. 1093</p> </div> <div class="eed__person"> <h2 class="eed__name">Денис Горбенко</h2> <h3 class="eed__vocation">Координатор по размещению онлайн-рекламы</h3> <a href="mailto:d.gorbenko@vedomosti.ru" class="eed__mail">d.gorbenko@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458, доб. 2176</p> </div> <div class="eed__person"> <h2 class="eed__name">Евгения Павлова </h2> <h3 class="eed__vocation">Ведущий менеджер планирования и размещения онлайн-рекламы</h3> <a href="mailto:e.pavlova@vedomosti.ru" class="eed__mail">e.pavlova@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458, доб. 1249</p> </div></div></div></div></div><div><div class="article-boxes-list__item"><div class="box-paragraph" is-mobile="false"><h2 class="box-paragraph__subtitle">Реклама на сайте и в газете «Ведомости»:</h2></div></div></div><div><div class="article-boxes-list__item"><div style="" class="box-inset-media" is-mobile="false" is-selection-disabled="false"><div class="box-inset-media__body"><style type="text/css"> .eed {position: relative; top: -20px;} .eed .eed__container{border-bottom: 1px solid #eee;display: flex;flex-wrap: wrap;padding-bottom: 30px;} .eed .eed__title {color: #000000;font-size: 24px;font-weight: 700;line-height: 1.3;margin: 20px 0 0;width: 100%;} .eed .eed__person {margin: 30px 0 0;width: 100%;} .eed .eed__name {color: #000;font-size: 14px;font-weight: 700;line-height: 1.4;margin: 0 0 5px;} .eed .eed__vocation {color: #9aa5aa;font-size: 14px;font-weight: 400;line-height: 1.4;margin: 0 0 5px;} .eed .eed__mail {color: #4f99af;font-size: 14px;font-weight: 400;line-height: 1.4;} .eed .eed__phone {color: #000; font-size: 14px; font-weight: 400; line-height: 1.4; margin: 5px 0 0;} @media only screen and (min-width : 706px) {.eed {left: -35px;} .eed .eed__person {width: 50%;}} @media only screen and (min-width : 1550px) {.eed {left: -180px; width: 800px;}} </style> <div class="eed"> <div class="eed__container"> <div class="eed__person"> <h2 class="eed__name">Мила Макарова</h2> <h3 class="eed__vocation">Коммерческий директор</h3> <a href="mailto:m.makarova@vedomosti.ru" class="eed__mail">m.makarova@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458</p> </div> <div class="eed__person"> <h2 class="eed__name">Юлия Чижикова</h2> <h3 class="eed__vocation">Руководитель отдела продаж рекламы</h3> <a href="mailto:j.chizhikova@vedomosti.ru" class="eed__mail">j.chizhikova@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458, доб. 1093</p> </div> <div class="eed__person"> <h2 class="eed__name">Мария Зарнова</h2> <h3 class="eed__vocation">Реклама товаров группы люкс, издатель приложения «Как потратить»</h3> <a href="mailto:m.zarnova@vedomosti.ru" class="eed__mail">m.zarnova@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458, доб. 1366</p> </div> <div class="eed__person"> <h2 class="eed__name">Арина Чиндина</h2> <h3 class="eed__vocation">Реклама финансового сектора</h3> <a href="mailto:a.chindina@vedomosti.ru" class="eed__mail">a.chindina@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458, доб. 1135</p> </div> <div class="eed__person"> <h2 class="eed__name">Мария Анисимова</h2> <h3 class="eed__vocation">Реклама направлений автомобили и недвижимость</h3> <a href="mailto:m.anisimova@vedomosti.ru" class="eed__mail">m.anisimova@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458 доб. 6034</p> </div> <div class="eed__person"> <h2 class="eed__name">Елена Саблина</h2> <h3 class="eed__vocation">Реклама направлений IT и телекоммуникации</h3> <a href="mailto:e.sablina@vedomosti.ru" class="eed__mail">e.sablina@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458, доб. 1865</p> </div> <div class="eed__person"> <h2 class="eed__name">Екатерина Кабанова</h2> <h3 class="eed__vocation">Реклама направления госкомпании</h3> <a href="mailto:e.kabanova@vedomosti.ru" class="eed__mail">e.kabanova@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458, доб. 1865</p> </div> <div class="eed__person"> <h2 class="eed__name">Екатерина Осипенко</h2> <h3 class="eed__vocation">Директор по продажам Ведомости&</h3> <a href="mailto:e.osipenko@vedomosti.ru" class="eed__mail">e.osipenko@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458, доб. 1901</p> </div> </div> </div></div></div></div></div><div><div class="article-boxes-list__item"><div class="box-paragraph" is-mobile="false"><h2 class="box-paragraph__subtitle">Специальные проекты:</h2></div></div></div><div><div class="article-boxes-list__item"><div style="" class="box-inset-media" is-mobile="false" is-selection-disabled="false"><div class="box-inset-media__body"><style type="text/css"> .eed {position: relative; top: -20px;} .eed .eed__container{border-bottom: 1px solid #eee;display: flex;flex-wrap: wrap;padding-bottom: 30px;} .eed .eed__title {color: #000000;font-size: 24px;font-weight: 700;line-height: 1.3;margin: 20px 0 0;width: 100%;} .eed .eed__person {margin: 30px 0 0;width: 100%;} .eed .eed__name {color: #000;font-size: 14px;font-weight: 700;line-height: 1.4;margin: 0 0 5px;} .eed .eed__vocation {color: #9aa5aa;font-size: 14px;font-weight: 400;line-height: 1.4;margin: 0 0 5px;} .eed .eed__mail {color: #4f99af;font-size: 14px;font-weight: 400;line-height: 1.4;} .eed .eed__phone {color: #000; font-size: 14px; font-weight: 400; line-height: 1.4; margin: 5px 0 0;} @media only screen and (min-width : 706px) {.eed {left: -35px;} .eed .eed__person {width: 50%;}} @media only screen and (min-width : 1550px) {.eed {left: -180px; width: 800px;}} </style> <div class="eed"> <div class="eed__container"> <div class="eed__person"> <h2 class="eed__name">Виктория Чернышкина</h2> <h3 class="eed__vocation">Директор по спецпроектам</h3> <a href="mailto:v.chernyshkina@vedomosti.ru" class="eed__mail">v.chernyshkina@vedomosti.ru</a> <p class="eed__phone">+7 495 956 34 58 </p> </div> <div class="eed__person"> <h2 class="eed__name">Юлия Чижикова</h2> <h3 class="eed__vocation">Руководитель отдела продаж рекламы</h3> <a href="mailto:j.chizhikova@vedomosti.ru" class="eed__mail">j.chizhikova@vedomosti.ru</a> <p class="eed__phone">+7 495 956 3458, доб. 1093</p> </div> </div> </div></div></div></div></div><div><div class="article-boxes-list__item"><div class="box-paragraph" is-mobile="false"><h2 class="box-paragraph__subtitle">Реклама на сайте и в газете «Ведомости Северо-Запад»:</h2></div></div></div><div><div class="article-boxes-list__item"><div style="" class="box-inset-media" is-mobile="false" is-selection-disabled="false"><div class="box-inset-media__body"><style type="text/css"> .eed {position: relative; top: -20px;} .eed .eed__container{border-bottom: 1px solid #eee;display: flex;flex-wrap: wrap;padding-bottom: 30px;} .eed .eed__title {color: #000000;font-size: 24px;font-weight: 700;line-height: 1.3;margin: 20px 0 0;width: 100%;} .eed .eed__person {margin: 30px 0 0;width: 100%;} .eed .eed__name {color: #000;font-size: 14px;font-weight: 700;line-height: 1.4;margin: 0 0 5px;} .eed .eed__vocation {color: #9aa5aa;font-size: 14px;font-weight: 400;line-height: 1.4;margin: 0 0 5px;} .eed .eed__mail {color: #4f99af;font-size: 14px;font-weight: 400;line-height: 1.4;} .eed .eed__phone {color: #000; font-size: 14px; font-weight: 400; line-height: 1.4; margin: 5px 0 0;} @media only screen and (min-width : 706px) {.eed {left: -35px;} .eed .eed__person {width: 50%;}} @media only screen and (min-width : 1550px) {.eed {left: -180px; width: 800px;}} </style> <div class="eed"> <div class="eed__container"> <div class="eed__person"> <h2 class="eed__name">Мария Шерстнева</h2> <h3 class="eed__vocation">Директор по рекламе и спецпроектам</h3> <a href="mailto:sherstneva@spb.vedomosti.ru" class="eed__mail">sherstneva@spb.vedomosti.ru</a> <p class="eed__phone">+7 812 3256080</p> </div></div></div></div></div><div><div class="article-boxes-list__item"><div class="box-paragraph" is-mobile="false"><p 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class="box-container-attachments__title">Технические требования для размещения материалов на сайте vedomosti.ru</span></a></div></div></div><div><div class="article-boxes-list__item"><div class="box-container-attachments" is-mobile="false" is-selection-disabled="false"><a href="https://cdn5.vedomosti.ru/application/2024/f/14skmr/original-1gv9.pdf" class="box-container-attachments__item" rel="noopener noreferer" target="_blank"><div class="box-container-attachments__icon"><svg width="44" height="58" viewBox="0 0 44 58" fill="none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><rect width="44" height="58" fill="url(#pattern0)"></rect><defs><pattern id="pattern0" patternContentUnits="objectBoundingBox" width="1" height="1"><use xlink:href="#image0_701_3186" transform="translate(-0.159091) scale(0.00257457 0.00195312)"></use></pattern><image id="image0_701_3186" width="512" height="512" 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class="box-container-attachments__title">Медиакит газеты «Ведомости»</span></a></div></div></div><div><div class="article-boxes-list__item"><div class="box-container-attachments" is-mobile="false" is-selection-disabled="false"><a href="https://cdn5.vedomosti.ru/application/2024/f/14y3ln/original-1h2f.pdf" class="box-container-attachments__item" rel="noopener noreferer" target="_blank"><div class="box-container-attachments__icon"><svg width="44" height="58" viewBox="0 0 44 58" fill="none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><rect width="44" height="58" fill="url(#pattern0)"></rect><defs><pattern id="pattern0" patternContentUnits="objectBoundingBox" width="1" height="1"><use xlink:href="#image0_701_3186" transform="translate(-0.159091) scale(0.00257457 0.00195312)"></use></pattern><image id="image0_701_3186" width="512" height="512" 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class="box-container-attachments__title">Media kit «Vedomosti»</span></a></div></div></div><div><div class="article-boxes-list__item"><div class="box-container-attachments" is-mobile="false" is-selection-disabled="false"><a href="https://cdn5.vedomosti.ru/application/2023/9s/pvknd/original-xjb.pdf" class="box-container-attachments__item" rel="noopener noreferer" target="_blank"><div class="box-container-attachments__icon"><svg width="44" height="58" viewBox="0 0 44 58" fill="none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><rect width="44" height="58" fill="url(#pattern0)"></rect><defs><pattern id="pattern0" patternContentUnits="objectBoundingBox" width="1" height="1"><use xlink:href="#image0_701_3186" transform="translate(-0.159091) scale(0.00257457 0.00195312)"></use></pattern><image id="image0_701_3186" width="512" height="512" 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class="box-container-attachments__title">Медиакит «Как потратить» (руб)</span></a><a href="https://cdn5.vedomosti.ru/application/2023/9s/pvt05/original-xjm.pdf" class="box-container-attachments__item" rel="noopener noreferer" target="_blank"><div class="box-container-attachments__icon"><svg width="44" height="58" viewBox="0 0 44 58" fill="none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><rect width="44" height="58" fill="url(#pattern0)"></rect><defs><pattern id="pattern0" patternContentUnits="objectBoundingBox" width="1" height="1"><use xlink:href="#image0_701_3186" transform="translate(-0.159091) scale(0.00257457 0.00195312)"></use></pattern><image id="image0_701_3186" width="512" height="512" 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class="box-container-attachments__title">Media kit «Kak potratit» (eur)</span></a></div></div></div><div><div class="article-boxes-list__item"><div class="box-container-attachments" is-mobile="false" is-selection-disabled="false"><a href="https://cdn5.vedomosti.ru/application/2023/w/tlp4t/original-12d5.pdf" class="box-container-attachments__item" rel="noopener noreferer" target="_blank"><div class="box-container-attachments__icon"><svg width="44" height="58" viewBox="0 0 44 58" fill="none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><rect width="44" height="58" fill="url(#pattern0)"></rect><defs><pattern id="pattern0" patternContentUnits="objectBoundingBox" width="1" height="1"><use xlink:href="#image0_701_3186" transform="translate(-0.159091) scale(0.00257457 0.00195312)"></use></pattern><image id="image0_701_3186" width="512" height="512" 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class="box-container-attachments__title">Прайс-лист</span></a></div></div></div><div><div class="article-boxes-list__item"><div class="box-container-attachments" is-mobile="false" is-selection-disabled="false"><a href="https://cdn5.vedomosti.ru/application/2023/w/tmdl9/original-12e0.pdf" class="box-container-attachments__item" rel="noopener noreferer" target="_blank"><div class="box-container-attachments__icon"><svg width="44" height="58" viewBox="0 0 44 58" fill="none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><rect width="44" height="58" fill="url(#pattern0)"></rect><defs><pattern id="pattern0" patternContentUnits="objectBoundingBox" width="1" height="1"><use xlink:href="#image0_701_3186" transform="translate(-0.159091) scale(0.00257457 0.00195312)"></use></pattern><image id="image0_701_3186" width="512" height="512" 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class="box-container-attachments__title">Price list</span></a></div></div></div><div><div class="article-boxes-list__item"><div class="box-container-attachments" is-mobile="false" is-selection-disabled="false"><a href="https://cdn5.vedomosti.ru/application/2019/8s/10vvoy/original-1bsx.pdf" class="box-container-attachments__item" rel="noopener noreferer" target="_blank"><div class="box-container-attachments__icon"><svg width="44" height="58" viewBox="0 0 44 58" fill="none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><rect width="44" height="58" fill="url(#pattern0)"></rect><defs><pattern id="pattern0" patternContentUnits="objectBoundingBox" width="1" height="1"><use xlink:href="#image0_701_3186" transform="translate(-0.159091) scale(0.00257457 0.00195312)"></use></pattern><image id="image0_701_3186" width="512" height="512" 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class="box-container-attachments__title">Прайс-лист вкладка в газету</span></a></div></div></div><div><div class="article-boxes-list__item"><div class="box-container-attachments" is-mobile="false" is-selection-disabled="false"><a href="https://cdn5.vedomosti.ru/application/2023/w/tk4mh/original-12b3.pdf" class="box-container-attachments__item" rel="noopener noreferer" target="_blank"><div class="box-container-attachments__icon"><svg width="44" height="58" viewBox="0 0 44 58" fill="none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><rect width="44" height="58" fill="url(#pattern0)"></rect><defs><pattern id="pattern0" patternContentUnits="objectBoundingBox" width="1" height="1"><use xlink:href="#image0_701_3186" transform="translate(-0.159091) scale(0.00257457 0.00195312)"></use></pattern><image id="image0_701_3186" width="512" height="512" 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class="box-container-attachments__title">Технические требования</span></a></div></div></div><div><div class="article-boxes-list__item"><div class="box-container-attachments" is-mobile="false" is-selection-disabled="false"><a href="https://cdn5.vedomosti.ru/application/2023/w/tkfga/original-12bi.pdf" class="box-container-attachments__item" rel="noopener noreferer" target="_blank"><div class="box-container-attachments__icon"><svg width="44" height="58" viewBox="0 0 44 58" fill="none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><rect width="44" height="58" fill="url(#pattern0)"></rect><defs><pattern id="pattern0" patternContentUnits="objectBoundingBox" width="1" height="1"><use xlink:href="#image0_701_3186" transform="translate(-0.159091) scale(0.00257457 0.00195312)"></use></pattern><image id="image0_701_3186" width="512" height="512" 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class="box-container-attachments__title">Technical specifications</span></a></div></div></div><div><div class="article-boxes-list__item"><div class="box-container-attachments" is-mobile="false" is-selection-disabled="false"><a href="https://cdn5.vedomosti.ru/application/2021/5g/psud0/original-xfs.pdf" class="box-container-attachments__item" rel="noopener noreferer" target="_blank"><div class="box-container-attachments__icon"><svg width="44" height="58" viewBox="0 0 44 58" fill="none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><rect width="44" height="58" fill="url(#pattern0)"></rect><defs><pattern id="pattern0" patternContentUnits="objectBoundingBox" width="1" height="1"><use xlink:href="#image0_701_3186" transform="translate(-0.159091) scale(0.00257457 0.00195312)"></use></pattern><image id="image0_701_3186" width="512" height="512" 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Эти программы стали ключевым механизмом поддержки спроса на фоне завершения массовой льготной ипотеки и роста рыночных ставок, которые с конца октября превысили 22% годовых а к середине ноября достигли 28%.","text_align":"left"},{"type":"paragraph","enabled":false,"position":1000,"id":140737497424397,"created_at":"2024-11-29T12:29:38.842+03:00","post_author_id":"","post_author":"","kind":"plain","body":"Объем рыночных кредитов в II–III кварталах 2024 г. оставался стабильным, около 370 млрд руб. за квартал, пишет ЦБ. В октябре выдачи рыночной ипотеки выросли на 14% примерно до 117 млрд со 103 млрд руб. в сентябре, несмотря на рост ставок, что может говорить о применении различных схем с повышенным риском для заемщиков, сообщал ранее Банк России. В годовом выражении на рыночную ипотеку сейчас приходится 32% выдач – остальное на льготные программы.","text_align":""},{"type":"paragraph","enabled":false,"position":2000,"id":140737497424398,"created_at":"2024-11-29T12:29:38.851+03:00","post_author_id":"","post_author":"","kind":"plain","body":"Наращивание банками ипотечных выдач по программам с субсидированной ставкой от застройщика привело к росту среднего размера кредита в сегменте строящегося жилья на 13% в III квартале относительно предыдущего квартала. Вдобавок фактические процентные ставки по ипотечным кредитам, выданным вне госпрограмм, еще больше отклонились от рыночных уровней, предлагаемых банками вне совместных программ с застройщиками: они составили в среднем 13% против 22% годовых, пишет ЦБ со ссылкой на данные мониторинга \u003Ca entry=\\"140737489073570\\"\u003EДом.РФ\u003C\u002Fa\u003E.","text_align":""},{"type":"paragraph","enabled":false,"position":3000,"id":140737497424399,"created_at":"2024-11-29T12:29:38.859+03:00","post_author_id":"","post_author":"","kind":"plain","body":"Сворачивание массовой программы ипотеки, высокие ставки в экономике наряду с частым исчерпанием лимитов по остальным госпрограммам вынудили девелоперов и банки активизировать совместные инициативы. Среди примеров маркетинговым программ – ипотека со сниженной ставкой на льготный период и на весь срок ипотеки, траншевая ипотека и рассрочка от застройщика. 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Это создает сложности при продаже квартиры на вторичном рынке или рефинансировании кредита. Такое предупреждение есть на сайте «Домклика» при выборе соответствующей программы.","text_align":""},{"type":"paragraph","enabled":false,"position":5000,"id":140737497424401,"created_at":"2024-11-29T12:29:38.889+03:00","post_author_id":"","post_author":"","kind":"plain","body":"Если субсидированная ставка рассчитана на льготный период, возникает процентный риск заемщика после его завершения, когда платежи существенно возрастут. По расчетам Банка России, после льготного периода длиною в 5 лет на шестой год рост платежа может оказаться двукратным и превышать сумму, которую бы заемщик платил, возьми он кредит по рыночной ставке изначально.","text_align":""},{"type":"paragraph","enabled":false,"position":6000,"id":140737497424402,"created_at":"2024-11-29T12:29:38.895+03:00","post_author_id":"","post_author":"","kind":"plain","body":"Для банков такие программы связаны с повышенными кредитными рисками. В случае дефолта заемщика рыночная стоимость залога может оказаться ниже суммы кредита. Кроме того, фиксируя низкие ставки, банки рискуют недооценить свои процентные риски, особенно в условиях роста стоимости фондирования. Уже сейчас, по оценке Банка России, значительная часть ипотечных кредитов, предоставленных банками в 2022 г. по экстремально низким ставкам приносит не прибыль, а убытки.","text_align":""},{"type":"paragraph","enabled":false,"position":7000,"id":140737497424403,"created_at":"2024-11-29T12:29:38.901+03:00","post_author_id":"","post_author":"","kind":"plain","body":"Застройщики, компенсируя банкам снижение ставок, вынуждены сокращать свою маржинальность. Из-за этого компании недополучают часть прибыли, выплачивая ее банкам за снижение ипотечной ставки для покупателей.","text_align":""},{"type":"paragraph","enabled":false,"position":8000,"id":140737497424404,"created_at":"2024-11-29T12:29:38.908+03:00","post_author_id":"","post_author":"","kind":"plain","body":"Субсидированная ставка может быть вдвое ниже рыночной или сниженной на несколько процентных пунктов (п. п.). Первый вариант предлагает, например, банк «Кубань Кредит» в рамках «Новогоднего тарифа», снижая ставку при покупке недвижимости у партнеров с 23,5 до 14%. В то же время \u003Ca entry=\\"140737488817173\\"\u003EСбербанк\u003C\u002Fa\u003E предлагает снизить ставку на 1 п. п. по совместной программе с «Самолетом». В Совкомбанке действует «Правильная ипотека с субсидированием от застройщика», где ставка на льготный период может составлять 6,5%.","text_align":""},{"type":"paragraph","enabled":false,"position":9000,"id":140737497424405,"created_at":"2024-11-29T12:29:38.917+03:00","post_author_id":"","post_author":"","kind":"plain","body":"Учитывая высокие риски, Банк России проводит мониторинг совместных программ и разрабатывает меры их минимизации. Одна из таких инициатив – стандарт защиты ипотечных заемщиков, который вступит в силу с 1 января 2025 г. Документ запрещает банкам получать вознаграждение от застройщиков за снижение ставок, если это приводит к росту цены объекта недвижимости.","text_align":""},{"type":"paragraph","enabled":false,"position":10000,"id":140737497424406,"created_at":"2024-11-29T12:29:38.923+03:00","post_author_id":"","post_author":"","kind":"plain","body":"Из-за этой и других мер, планируемых к запуску в 2025 г. Банком России (ограничение полной стоимости кредита (ПСК) и введение эскроу-счетов для индивидуального жилищного строительства), а также высокой ключевой ставки следующий год для рынка ипотеки может стать одним из самых «неурожайных» за последние шесть лет. Банки выдадут примерно 1,2–1,3 млн кредитов суммарно на 4 трлн руб. – это минимум с 2019 г., когда выдачи составили 3,1 трлн руб., писали ранее «Ведомости». 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