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class="featured-post"> <div class="image-container"> <img class="post__image" srcset="https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit480/croft-frontend-shrinkToFit480/0/1718385579826?e=2147483647&v=beta&t=sgtHCywd9nqJjYWkBjcux-nkgnKkZyiqeChYdF0jDqM 480w,https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit767/croft-frontend-shrinkToFit767/0/1718385579826?e=2147483647&v=beta&t=5HUy-eF7N9qlXW1-910QntBNQ5zTEVNL35l3o6ajXU0 767w,https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit1920/croft-frontend-shrinkToFit1920/0/1718385579826?e=2147483647&v=beta&t=nfue86_Y4WwTPOY-F8XvK3XiWOfCDwQqVHEnwNPy7R0 1920w,https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit600/croft-frontend-shrinkToFit600/0/1718385579693?e=2147483647&v=beta&t=T-MDVRG_IuSlfMSv55ZFhWVplD-jaQWYVJ2TUfa8aQI 600w,https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit1200/croft-frontend-shrinkToFit1200/0/1718385579693?e=2147483647&v=beta&t=tiwpiKrcumWjGRp5GFs4zW-3QWGrQn2rp-G_KRFEwrM 1200w,https://media.licdn.com/dms/image/v2/D4D08AQHC0asHKvlOVQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1718385579693?e=2147483647&v=beta&t=SqmWlNoGCPfYuegiUQyzvFiN9Z1Xle0r_RxbAhwLAHE 1024w," alt sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </div> <div class="post-container"> <p class="featured-post__topic t-14"> <a href="https://www.linkedin.com/business/marketing/blog/research-and-insights">Research and insights</a> </p> <a href="https://www.linkedin.com/business/marketing/blog/research-and-insights/b2b-marketing-benchmark-trends-traits-success-infographic" class="featured-post__headline t-40 t-normal t-black"> The 9 Defining Traits of Tomorrow’s B2B Marketing Superstar (... </a> <p class="featured-post__description t-16 t-sans t-black"> In-depth global research surfaced nine core characteristics that will be embodied by the most successful B2B marketing teams of tomorrow. </p> <div class="featured-post__byline"> <p class="featured-post__author t-14 t-sans t-bold t-black"> Tequia Burt </p> <p class="featured-post__date t-14 t-sans t-black--light"> Jun 17, 2024 </p> </div> </div> </section> </div> <div id class="component component-postList" data-component-type="postList"> <section id="postList0FocusPoint" class="component__content-container grid-layout" data-post-list>   <section class="grid-layout__headline-container"> <h1 class="grid-layout__headline t-32 t-sans">Get inspiration, insights and innovative ideas to help you achieve B2B marketing success</h1>  </section> <ul class="grid-layout__posts"> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="B2B marketers must take steps to reach the full spectrum of buyers across decision-making teams in order to build consensus and win." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQFRotwQ5O1E0w/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1732570901772?e=2147483647&v=beta&t=yFzlttlyhHi3fAVCRvm-kIRS7I9cvWr4s7lRI7W8mRE" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/trends-tips"> Trends, tips, and best practices </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/trends-tips/influencing-b2b-buying-groups-target-hidden-buyers"> How Can B2B Marketers Reach All Key Players in Buying Groups? </a> </div> <p class="grid-post__description t-14"> B2B marketers must take steps to reach the full spectrum of buyers across decision-making teams in order to build consensus and win. </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Tequia Burt </p> <p class="grid-post__date t-14 t-black--light"> Nov 26, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="To better understand the potential of B2B influencer marketing, LinkedIn surveyed more than 1,700 tech buyers across the UK, US, and India to uncover the role influencers play i..." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHFiDCY0GdGTA/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1732561140653?e=2147483647&v=beta&t=URmFeRN7IYIKR0-4l0w0DU0kqd_M0qJgQs5qlRfJTBM" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/research-and-insights"> Research and insights </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/marketing-collective/effectively-leverage-influencers-in-b2b-marketing"> How to Effectively Leverage Influencers in B2B Marketing </a> </div> <p class="grid-post__description t-14"> To better understand the potential of B2B influencer marketing, LinkedIn surveyed more than 1,700 tech buyers across the UK, US, and India to uncover the role influencers play i... </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Yolanda Zaw </p> <p class="grid-post__date t-14 t-black--light"> Nov 25, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="Here are four journalism principles you can adapt to elevate your marketing strategy. " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHEnMlvKn6enw/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1732202176461?e=2147483647&v=beta&t=oJu0uMB8-_a3wUe96LFetMFF5UnT0bu_CCotUT-lvJ4" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/content-marketing"> Content marketing </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/content-marketing/journalism-tips-to-build-credibilty-trust-in-b2b-content-marketing"> Taking a Journalist’s Approach to Storytelling Can Help B2B Ma... </a> </div> <p class="grid-post__description t-14"> Here are four journalism principles you can adapt to elevate your marketing strategy. </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Tequia Burt </p> <p class="grid-post__date t-14 t-black--light"> Nov 21, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="Learn how the use of LinkedIn Thought Leader ads enabled Nextiva to grow their audience with a higher level of engagement and affinity toward the brand, earn trust, engage quali..." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHWUb4JFpGerQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1731122955925?e=2147483647&v=beta&t=bQD_gftAiVagQes2Ow_p-FhdXuXfJVfXJYAK3fsjQ-4" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure>  <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" 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role="presentation">  <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabic) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="বাংলা (Bangla)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bangla) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Čeština (Czech)" class="font-sans text-xs link block 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lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li 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