Startups race to curb data centre energy use amid AI boom

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p"]},"wordCount":"919","inLanguage":"en-US","articleBody":"Data centres gobble up roughly 2% of global electricity, which translates to around 1% of energy-related greenhouse gas emissions.\u00a0\u00a0\r\n\r\nStreaming Netflix, storing stuff in the cloud, and meeting up on Zoom are just some of the online activities fuelling machines\u2019 appetite for energy. But perhaps the biggest culprit of all is artificial intelligence.\u00a0\r\n\r\nAI models require immense amounts of computational power to train and run, particularly for machine learning and deep learning tasks. Consequently, the International Energy Agency (IEA) predicts energy use from data centres will double by 2026.\u00a0\u00a0\r\n\r\nEither way you slice it, data centre energy use is a looming climate problem. So what can we do about it?\u00a0\r\n\r\nOther than pressing pause on digitalisation, there are two key solutions. The first is powering data centres with renewable energy. Tech giants have made lofty claims about cutting emissions from their data centres, but big question marks remain. More on that later.\u00a0\u00a0\r\n\r\nThe second, and something that a growing number of startups are working on, is extracting the most value from every kilowatt \u2014 aka energy efficiency.\r\nImmersion cooling\r\nBig tech companies like Nvidia are investing in more energy-efficient hardware, such as specialised AI chips designed to reduce power consumption for specific tasks. But, to really tackle data centres\u2019 energy use you have to look at cooling.\r\n\r\nCooling down servers alone accounts for around 40% of data centre energy use. Startups like Netherlands-based Asperitas, Spain\u2019s Submer and UK-based Iceotope believe they have an answer \u2014 throw the servers in water.\u00a0\u00a0\r\n\r\nWell, it\u2019s not technically water at all, but a non-conductive, dielectric liquid that absorbs the heat from the servers much better than air. The heat is then transferred from the liquid to a cooling system. This method keeps the servers cool without needing fans or air conditioners.\u00a0\r\n\r\n[caption id="attachment_1410350" align="alignnone" width="1200"] A technician lifts a server out of Submer's immersion cooling tanks. Credit: Submer[/caption]\r\n\r\nAccording to a study by the University of Groningen, immersion cooling, as it is known, can cut the energy consumption of cooling a data centre in half. Immersion cooling also allows you to stack the servers closer to one another, cutting space requirements by up to two-thirds.\u00a0\r\n\r\nBarcelona-based Submer, which has raised over $50mn in funding, claims its tech can cut up to 99% of data centre cooling costs. The startup, and many others, are looking to tap this emerging market that by one estimate could swell by 35 times over the next 12 years.\u00a0\r\n\r\nWhile startups like Submer are looking to reduce the energy required to cool down data centres, other companies are pursuing ways to put the heat to good use.\u00a0\u00a0\r\nRepurposing data centre heat\r\nWhat do AI and swimming pools have in common? They both devour huge amounts of energy, of course. London-based startup Deep Green has found a clever way to marry the two.\u00a0\u00a0\r\n\r\nDeep Green instals tiny data centres at energy-intensive sites like leisure centre facilities. Its system turns waste heat from the computers into hot water for the site.\r\n\r\nIn return, cold water from the centre is used to cool the cloud servers. The idea is that the host site gets free heating generated by Deep Green\u2019s servers processing data, which in turn gets free cooling.\r\n\r\nGerman startup WINDCores is also looking to localise data centres. But instead of swimming pools, it is putting mini data centres inside wind turbines. The servers are powered almost exclusively by the wind and transfer data via existing fibre-optic cables. \r\n\r\n[caption id="attachment_1410353" align="alignnone" width="1280"] WindCORES is putting data centres about as close to the source of renewable energy as you can get. Credit: WindCORES[/caption]\r\n\r\nIn Norway, a trout farm is being powered by waste heat from a nearby data centre, while in Stockholm, Sweden, some 10,000 apartments receive heat provided by data centre operator DigiPlex.\u00a0\r\n\r\nAll of these weird and wonderful solutions will need to scale up fast if they are to make a dent in data centres\u2019 thirst for electricity. In January, Deep Green raised a whopping \u00a3200mn to heat between 100-150 swimming pools across the UK.\r\n\r\nBut ultimately, we also need to start using computing power more wisely.\u00a0\u00a0\r\n\r\n"I find it particularly disappointing that generative AI is used to search the Internet," Sasha Luccioni, a world-renowned computer scientist, recently told AFP. Luccioni says that, according to her research, generative AI uses 30 times more energy than a traditional search engine.\u00a0\r\nStriking a balance\u00a0\r\nIn August, Dublin rejected Google\u2019s application to build a new data centre, citing insufficient capacity in the electricity grid and the lack of significant on-site renewable energy to power the facility. Data centres swallowed up 21% of Ireland\u2019s electricity last year.\u00a0\r\n\r\nThe decision in Dublin is \u201clikely to be the first of many\u201d that will ultimately force new data centre builds to generate more clean energy either on-site or nearby, said Gary Barton, a research director at data analytics firm GlobalData.\u00a0\r\n\r\nScrutiny over the potential costs of the AI-fuelled data centre boom come amid mounting criticism that tech giants are overinflating their progress on climate change.\u00a0\r\n\r\nA recent investigation by the Guardian newspaper found that from 2020 to 2022 the real emissions from the company-owned data centres of Google, Microsoft, Meta, and Apple were about 662% higher than officially disclosed.\u00a0\r\n\r\nBalancing the energy demands of data centres with climate and infrastructure constraints will be \u201ccrucial\u201d for governments and service providers going forward, said Barton.\r\n\r\nIn the future, putting data centres in space or powering them using fusion energy might solve some of these problems, but for now making sure data centres (genuinely) run on green power and run more efficiently will be critical to strike this balance.\u00a0\r\n\r\n&nbsp;","dateCreated":"2024-09-17T12:00:05+00:00","description":"Data centres gobble up roughly 2% of global electricity, which translates to around 1% of energy-related greenhouse gas emissions.\u00a0\u00a0\r\n\r\nStreaming Netflix, storing stuff in the cloud, ...","commentCount":"0","dateModified":"2024-09-18T08:02:36+00:00","copyrightYear":"2016","datePublished":"2024-09-17T12:00:05+00:00","articleSection":"Sustainability","copyrightHolder":{"@id":"https://data.thenextweb.com/tnw/entity/tnw"},"mainEntityOfPage":{"@id":"https://thenextweb.com/news/startups-ai-data-centre-energy-use-big-tech","@type":"WebPage","breadcrumb":{"@id":"#Breadcrumb"}},"sourceOrganization":{"@id":"https://data.thenextweb.com/tnw/entity/tnw"},"interactionStatistic":[{"@type":"InteractionCounter","interactionType":"https://schema.org/ShareAction","interactionService":{"url":"http://www.twitter.com","name":"Twitter","@type":"Website"},"userInteractionCount":"0"},{"@type":"InteractionCounter","interactionType":"https://schema.org/ShareAction","interactionService":{"url":"http://www.facebook.com","name":"Facebook","@type":"Website"},"userInteractionCount":"0"},{"@type":"InteractionCounter","interactionType":"https://schema.org/ShareAction","interactionService":{"url":"https://www.reddit.com","name":"Reddit","@type":"Website"},"userInteractionCount":"0"},{"@type":"InteractionCounter","interactionType":"https://schema.org/CommentAction","userInteractionCount":"0"}]},{"@id":"https://data.thenextweb.com/tnw/entity/data","url":"https://thenextweb.com/topic/data","name":"Data","@type":"Thing","sameAs":["http://rdf.freebase.com/ns/m.026sq","http://dbpedia.org/resource/Data"],"@context":"http://schema.org","description":"Data are values of qualitative or quantitative variables, belonging to a set of items. 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class="c-header__heading"> Startups race to curb data centre energy use amid AI boom </h1> <p class="c-header__intro" > Let's talk about AI's relentless appetite for power... </p> <br/> <div> <time datetime="September 17, 2024 - 12:00 pm">September 17, 2024 - 12:00 pm</time> </div> </div> <div aria-hidden="true" class="c-share lg:hidden"> <a class="c-share__link c-share__link--facebook" rel="noopener" target="_blank" onClick="window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=600,height=250'); return false;" 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https://img-cdn.tnwcdn.com/image?fit=1152%2C648&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2024%2F09%2Fstartups-data-centre-energy-efficiency-climate.jpg&signature=c0d40ab2d556d8275aed50c3deae256e 1152w, https://img-cdn.tnwcdn.com/image?fit=1280%2C720&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2024%2F09%2Fstartups-data-centre-energy-efficiency-climate.jpg&signature=e31ccef5bb99c8b2db7a8b326baf9b26 1280w" > </noscript> </figure> </div> <div class="screen-size mobile-screen" style="text-align: center"></div> <script> document.getElementsByClassName('tnw-ad-wrapper')[1]?.classList?.add('ad-wrapper__growth-quarters'); </script> <div class="c-article__main max-lg:mb-xxl"> <div class="c-richText c-richText--large" id="article-main-content"> <p><span style="font-weight: 400;">Data centres gobble up roughly 2% of global electricity, which </span><a href="https://www.weforum.org/agenda/2024/02/harnessing-waste-energy-data-centres/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">translates</span></a><span style="font-weight: 400;"> to around 1% of energy-related greenhouse gas emissions. </span></p> <p><span style="font-weight: 400;">Streaming Netflix, storing stuff in the cloud, and meeting up on Zoom are just some of the online activities fuelling machines’ appetite for energy. But perhaps the biggest culprit of all is <a href="https://thenextweb.com/topic/artificial-intelligence" target="_blank" rel="noopener">artificial intelligence</a>. </span></p> <p><span style="font-weight: 400;">AI models require immense amounts of computational power to train and run, particularly for machine learning and deep learning tasks. Consequently, the International Energy Agency (IEA) predicts energy use from data centres will </span><a href="https://www.iea.org/reports/electricity-2024/executive-summary" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">double</span></a><span style="font-weight: 400;"> by 2026. </span></p> <p><span style="font-weight: 400;">Either way you slice it, data centre energy use is a looming climate problem. So what can we do about it? </span></p> <p><span style="font-weight: 400;">Other than pressing pause on digitalisation, there are two key solutions. The first is powering data centres with renewable energy. Tech giants have made lofty claims about cutting emissions from their data centres, but big question marks remain. More on that later. </span></p> <p><span style="font-weight: 400;">The second, and something that a growing number of startups are working on, is extracting the most value from every kilowatt — aka energy efficiency.</span></p> <h2><b>Immersion cooling</b></h2> <p><span style="font-weight: 400;">Big tech companies like Nvidia are investing in more </span><a href="https://venturebeat.com/ai/nvidia-unveils-next-gen-blackwell-gpus-with-25x-lower-costs-and-energy-consumption/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">energy-efficient hardware</span></a><span style="font-weight: 400;">, such as specialised AI chips designed to reduce power consumption for specific tasks. But, to really tackle data centres’ energy use you have to look at cooling.</span></p> <p><span style="font-weight: 400;">Cooling down servers alone accounts for around 40% of data centre energy use. Startups like Netherlands-based </span><a href="https://www.asperitas.com/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Asperitas</span></a><span style="font-weight: 400;">, Spain’s </span><a href="https://submer.com/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Submer</span></a><span style="font-weight: 400;"> and UK-based </span><a href="https://www.iceotope.com/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Iceotope</span></a><span style="font-weight: 400;"> believe they have an answer — throw the servers in water. </span></p> <p><span style="font-weight: 400;">Well, it’s not </span><i><span style="font-weight: 400;">technically</span></i><span style="font-weight: 400;"> water at all, but a non-conductive, dielectric liquid that absorbs the heat from the servers much better than air. The heat is then transferred from the liquid to a cooling system. This method keeps the servers cool without needing fans or air conditioners. </span></p> <figure class="post-image post-mediaBleed aligncenter"><img loading="lazy" decoding="async" class="wp-image-1410350 size-full js-lazy" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="immersion-cooling-submer-data-centre" width="1200" height="800" data-src="https://cdn0.tnwcdn.com/wp-content/blogs.dir/1/files/2024/09/immersion-cooling-submer-data-centre.jpeg"><figcaption>A technician lifts a server out of Submer’s immersion cooling tanks. Credit: Submer</figcaption><noscript><img loading="lazy" decoding="async" class="wp-image-1410350 size-full" src="https://cdn0.tnwcdn.com/wp-content/blogs.dir/1/files/2024/09/immersion-cooling-submer-data-centre.jpeg" alt="immersion-cooling-submer-data-centre" width="1200" height="800" srcset=""></noscript></figure> <p><span style="font-weight: 400;">According to a </span><a href="https://pure.rug.nl/ws/portalfiles/portal/896652485/s42162-023-00269-0.pdf" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">study</span></a><span style="font-weight: 400;"> by the University of Groningen, immersion cooling, as it is known, can cut the energy consumption of cooling a data centre in half. Immersion cooling also allows you to stack the servers closer to one another, cutting space requirements by up to two-thirds. </span></p> <p><span style="font-weight: 400;">Barcelona-based Submer, which has raised over $50mn in funding, claims its tech can cut up to </span><a href="https://nordic9.com/news/submer-raised-30-million-from-mundi-ventures-norrsken-vc-and-planet-first-partners/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">99% of data centre cooling costs</span></a><span style="font-weight: 400;">. The startup, and many others, are looking to tap this emerging market that by one </span><a href="https://www.researchnester.com/reports/immersion-cooling-market/4896" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">estimate</span></a><span style="font-weight: 400;"> could swell by 35 times over the next 12 years. </span></p> <p><span style="font-weight: 400;">While startups like Submer are looking to reduce the energy required to cool down data centres, other companies are pursuing ways to put the heat to good use. </span></p> <h2><b>Repurposing data centre heat</b></h2> <p><span style="font-weight: 400;">What do AI and swimming pools have in common? They both devour huge amounts of energy, of course. </span><span style="font-weight: 400;">London-based startup </span><a href="https://thenextweb.com/news/deep-green-data-centre-turns-waste-heat-into-water-swiming" target="_blank" rel="noopener"><span style="font-weight: 400;">Deep Green</span></a><span style="font-weight: 400;"> has found a clever way to marry the two. </span></p> <p><span style="font-weight: 400;">Deep Green instals tiny data centres at energy-intensive sites like leisure centre facilities. Its system turns waste heat from the computers into hot water for the site.</span></p> <p><span style="font-weight: 400;">In return, cold water from the centre is used to cool the cloud servers. The idea is that the host site gets free heating generated by Deep Green’s servers processing data, which in turn gets free cooling.</span></p> <p><span style="font-weight: 400;">German startup WINDCores is also looking to localise data centres. But instead of swimming pools, it is putting mini </span><a href="https://edition.cnn.com/world/windcores-data-center-wind-turbines-climate-scn-spc-c2e/index.html" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">data centres inside wind turbines</span></a><span style="font-weight: 400;">. The servers are powered almost exclusively by the wind and transfer data via existing fibre-optic cables. </span></p> <figure class="post-image post-mediaBleed aligncenter"><img loading="lazy" decoding="async" class="wp-image-1410353 size-full js-lazy" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="windcores-data-centre" width="1280" height="853" data-src="https://cdn0.tnwcdn.com/wp-content/blogs.dir/1/files/2024/09/windcores-data-centre.jpeg"><figcaption>WindCORES is putting data centres about as close to the source of renewable energy as you can get. Credit: WindCORES</figcaption><noscript><img loading="lazy" decoding="async" class="wp-image-1410353 size-full" src="https://cdn0.tnwcdn.com/wp-content/blogs.dir/1/files/2024/09/windcores-data-centre.jpeg" alt="windcores-data-centre" width="1280" height="853" srcset=""></noscript></figure> <p><span style="font-weight: 400;">In Norway, a </span><a href="https://greenmountain.no/land-based-trout-farm-will-use-data-center-waste-heat/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">trout farm is being powered by waste heat</span></a><span style="font-weight: 400;"> from a nearby data centre, while in Stockholm, Sweden, some </span><a href="https://stockholmdataparks.com/2018/03/12/digiplex-data-center-heat-10000-stockholm-households/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">10,000 apartments</span></a><span style="font-weight: 400;"> receive heat provided by data centre operator DigiPlex. </span></p> <p><span style="font-weight: 400;">All of these weird and wonderful solutions will need to scale up fast if they are to make a dent in data centres’ thirst for electricity. In January, </span><a href="https://thenextweb.com/news/deep-green-octopus-energy-swimming-pools-data-centre" target="_blank" rel="noopener"><span style="font-weight: 400;">Deep Green raised a whopping </span><span style="font-weight: 400;">£200mn</span></a><span style="font-weight: 400;"> to heat between 100-150 swimming pools across the UK.</span></p> <p><span style="font-weight: 400;">But ultimately, we also need to start using computing power more wisely. </span></p> <p><span style="font-weight: 400;">“I find it particularly disappointing that generative AI is used to search the Internet,” </span><span style="font-weight: 400;">Sasha Luccioni, a world-renowned computer scientist, recently told</span> <a href="https://www.france24.com/en/live-news/20240915-ai-is-accelerating-the-climate-crisis-expert-warns" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">AFP</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;">Luccioni says that, according to her research, generative AI uses 30 times more energy than a traditional search engine</span><span style="font-weight: 400;">. </span></p> <h2><b>Striking a balance </b></h2> <p><span style="font-weight: 400;">In August, Dublin </span><a href="https://thenextweb.com/news/dublin-rejects-google-data-centre-energy-concerns" target="_blank" rel="noopener"><span style="font-weight: 400;">rejected Google’s application</span></a><span style="font-weight: 400;"> to build a new data centre, citing </span><span style="font-weight: 400;">insufficient capacity in the electricity grid and the lack of significant on-site renewable energy to power the facility. Data centres swallowed up </span><a href="https://www.cso.ie/en/releasesandpublications/ep/p-dcmec/datacentresmeteredelectricityconsumption2023/keyfindings/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">21% of Ireland’s electricity</span></a><span style="font-weight: 400;"> last year</span><span style="font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">The decision in Dublin is “likely to be the first of many” that will ultimately force new data centre builds to generate more clean energy either on-site or nearby, said Gary Barton, a research director at data analytics firm GlobalData. </span></p> <p><span style="font-weight: 400;">Scrutiny over the potential costs of the AI-fuelled data centre boom come amid mounting </span><a href="https://www.technologyreview.com/2024/07/17/1095019/google-amazon-and-the-problem-with-big-techs-climate-claims/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">criticism</span></a><span style="font-weight: 400;"> that tech giants are overinflating their progress on climate change. </span></p> <p><span style="font-weight: 400;">A recent </span><a href="https://www.theguardian.com/technology/2024/sep/15/data-center-gas-emissions-tech" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">investigation</span></a><span style="font-weight: 400;"> by the Guardian newsp</span><span style="font-weight: 400;">aper found that from 2020 to 2022 the real emissions from the company-owned data centres of Google, Microsoft, Meta, and Apple were about 662% higher than officially disclosed. </span></p> <p><span style="font-weight: 400;">Balancing the energy demands of data centres with climate and infrastructure constraints will be “crucial” for governments and service providers going forward, said</span> <span style="font-weight: 400;">Barton.</span></p> <p><span style="font-weight: 400;">In the future, putting </span><a href="https://www.cnbc.com/2024/06/27/europe-wants-to-deploy-data-centers-into-space-study-says.html" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">data centres in space</span></a><span style="font-weight: 400;"> or powering them </span><a href="https://www.helionenergy.com/articles/helion-announces-worlds-first-fusion-ppa-with-microsoft/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">using fusion energy</span></a><span style="font-weight: 400;"> might solve some of these problems, but for now making sure data centres (genuinely) run on green power and run more efficiently will be critical to strike this balance. </span></p> <p> </p> </div> <aside class="c-contributor latest"> <a href="/author/sion" target="_blank" rel="noopener" data-event-category="Article" data-event-action="Author" data-event-label="Siôn Geschwindt" data-event-non-interaction="false" > <img alt="Siôn Geschwindt" class="c-contributor__photo js-lazy" data-src="https://img-cdn.tnwcdn.com/image/duotone?fit=240%2C240&gradient=%23660099-%2300CCAA&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2024%2F11%2Fheadshot-sion-2.jpg&signature=54baffa26ded259efa3d8f558315df00" > <noscript> <img alt="Siôn Geschwindt" class="c-contributor__photo" src="https://img-cdn.tnwcdn.com/image/duotone?fit=240%2C240&gradient=%23660099-%2300CCAA&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2024%2F11%2Fheadshot-sion-2.jpg&signature=54baffa26ded259efa3d8f558315df00" > </noscript> </a> <div aria-label="Author Bio" class="c-contributor__main"> <h2 class="c-contributor__wrapper"> <span class="c-contributor__heading"> Story by </span> <span class="c-contributor__name" > <a href="/author/sion" class="latest"> Siôn Geschwindt </a> </span> </h2> <p class="c-contributor__text"> <input class="c-contributor__expandInput" id="contributorExpandInput123" name="expand" type="checkbox"> <span class="c-contributor__bio c-contributor__bio--truncated"> Siôn is a climate and energy reporter at TNW. From nuclear fusion to escooters, he covers the length and breadth of Europe's clean tech ecos <label class="c-contributor__expand sustainability" for="contributorExpandInput123"> (show all) </label> </span> <span class="c-contributor__bio c-contributor__bio--full"> Siôn is a climate and energy reporter at TNW. From nuclear fusion to escooters, he covers the length and breadth of Europe's clean tech ecosystem. He's happiest sourcing a scoop, investigating the impact of emerging technologies, and even putting them to the test. Siôn has five years journalism experience and holds a dual degree in media and environmental science from the University of Cape Town, South Africa. </span> </p> </div> </aside> <div class="c-channel__cta" id='nl-container'> <h2 class="c-channel__ctaHeading text-dark">Get the TNW newsletter</h2> <p class="c-channel__ctaDescription text-white">Get the most important tech news in your inbox each week.</p> <div id='in-article-newsletter' style="color: #fff"></div> </div> <h2 class="alsoTaggedIn">Also tagged with</h2> <br> <ul class="c-header__tags c-tags c-tags--left"> <li class="c-tags__tag"> <a class="c-tags__link c-article-leadtag" data-event-category="Article" data-event-action="Tags" data-event-label="Artificial intelligence" data-event-non-interaction="false" href="/topic/artificial-intelligence" >Artificial intelligence</a> </li> <li class="c-tags__tag"> <a class="c-tags__link c-article-leadtag" data-event-category="Article" data-event-action="Tags" data-event-label="Data" 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Startups race to curb data centre energy use amid AI boom