WooCommerce Kosten (2024): Wie teuer ist ein Onlineshop?

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Kosten</span></span></p> </div> <div class="review-header__cover" >   </div> <div class="review-header__inner container"> <div class="review-header__site-logo"> <a href="https://www.tooltester.com/de/" class="review-header__tt-logo"> <span class="sr-only">Tooltester</span> <svg class="icon icon-logo"><use xlink:href="#logo"></use></svg> </a> </div> <div class="review-header__logo"> <a href="https://www.tooltester.com/go/raidboxes"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/woocommerce.png" loading="lazy" alt="woocommerce"> </a> </div> <div class="review-header__cta"> <a href="https://www.tooltester.com/go/raidboxes" target="_blank" class="btn btn--quaternary btn--full u-mt0 u-mb0">Kostenlos testen</a> </div> <div class="review-header__score"> <span class="review-header__score-label">Bewertung:</span> <div class="rating-circle rating-circle--large rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 82%, rgba(230,230,230) 0 100%)"> <span>4.1</span> </div> </div> <div class="review-header__summary"> <div class="review-header__summary-item"> <a href="#pros-cons" class="review-header__pro-con-anchor"> <p class="review-header__summary-title">Gut</p> <ul class="checklist"> <li>Sehr viel Flexibilität</li> <li>Mehrsprachige Shops</li> </ul> </a> </div> <div class="review-header__summary-item"> <a href="#pros-cons" class="review-header__pro-con-anchor"> <p class="review-header__summary-title">Schlecht</p> <ul class="checklist checklist--cons"> <li>Schwierig für Einsteiger</li> <li>Versteckte Kosten</li> </ul> </a> </div> <div class="review-header__summary-item review-header__summary-item--pricing"> <p class="review-header__summary-title">Tarife ab</p> <p class="review-header__starting-from">18€ / Monat</p> </div> </div> <nav class="review-header__nav"> <ul class="review-nav"> <li class="review-nav__item"> <a href="https://www.tooltester.com/de/testberichte/woocommerce-test/" class="review-nav__link "> Testbericht </a> </li> <li class="review-nav__item"> <a href="https://www.tooltester.com/de/testberichte/woocommerce-test/kosten/" class="review-nav__link review-nav__link--active"> Preise </a> </li> </ul> </nav> </header> </div> <div class="container content-wrap"> <aside class="sidebar review-sidebar-nav"> <div class="sidebar__mobile"> <button class="sidebar__btn" data-toggle="#toc" data-toggle-class="is-active" data-toggle-body-class="toc-open" aria-label="Toggle search" aria-expanded="false" aria-controls="global-search"> Inhaltsverzeichnis <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> <a href="https://www.tooltester.com/go/raidboxes" target="_blank" class="btn btn--quaternary btn--small">Kostenlos testen</a> </div> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="86487 https://www.tooltester.com/?page_id=86487"></span> Kommentare</a> </div> <ul class="toc" id="toc"> <li class="toc__item"><a href="#overview" class="toc__link">Übersicht</a></li> <li class="toc__item"><a href="#woocommerce-preise-wie-hoch-sind-die-kosten" class="toc__link">WooCommerce Preise: Wie hoch sind die Kosten?</a></li><li class="toc__item"><a href="#hosting" class="toc__link">Hosting</a></li><li class="toc__item"><a href="#domain" class="toc__link">Domain</a></li><li class="toc__item"><a href="#theme" class="toc__link">Theme</a></li><li class="toc__item"><a href="#wichtige-plugins" class="toc__link">Wichtige Plugins</a></li><li class="toc__item"><a href="#add-ons-erweiterungen" class="toc__link">Add-ons (Erweiterungen)</a></li><li class="toc__item"><a href="#entwicklungskosten" class="toc__link">Entwicklungskosten</a></li><li class="toc__item"><a href="#zeitaufwand" class="toc__link">Zeitaufwand</a></li> <li class="toc__item"><a href="#reader-comments" class="toc__link">Kommentare</a></li> </ul> </aside> <article class="content"> <div class="review-section-header"> <h1 class="review-section-header__title">WooCommerce Preise <span>Mit welchen Kosten muss ich rechnen?</span></h1> <div class="review-section-header__meta"> <span class="review-section-header__date">Zuletzt aktualisiert: <time datetime="2022-07-22">22 Juli 2022</time></span> <a href="#updates" class="review-section-header__link">Updates ansehen</a> </div> </div> <div class="author-panel"> <div class="author-panel__content"> <p>Dieser Artikel wurde von unserem Expert:innenteam geschrieben und folgt einem genauen Verfahren. <a href="https://www.tooltester.com/de/tooltester-methodik/">Mehr über unsere Methodologie <svg class="icon icon-arrow-right"><use xlink:href="#arrow-right"></use></svg></a></p> </div> <div class="author-panel__group"> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-1-160x160.jpg" alt="Robert Brandl" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/de/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Gründer und Geschäftsführer<br>Dipl. Betriebswirt (FH), B.A.<br>Bei Tooltester seit 2009<br>128 Artikel geschrieben"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Autor</p> </div> </div> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ANNIKA-1-160x160.jpg" alt="Annika Müller" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/de/blog/author/annika/">Annika Müller</a> <span class="author-checkmark" data-tippy-content="<strong>Annika</strong><br>Content Manager<br>M.A. Media Studies (Bielefeld University)<br>Bei Tooltester seit 2020<br>41 Artikel geschrieben"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Analyst</p> </div> </div> </div> </div> <section id="overview"> <p class="disclaimer">Um Tooltester kostenlos anbieten zu können, verwenden wir Affiliate Links. Falls Sie eines der besprochenen Produkte kaufen, erhalten wir unter Umständen eine Provision. Der Preis den Sie zahlen, bleibt natürlich gleich.</p> <p>Mit dem WooCommerce-Plugin können Sie einen professionellen Onlineshop mit WordPress betreiben. Sowohl <a href="https://www.tooltester.com/de/testberichte/woocommerce-test/">WooCommerce</a> als auch <a href="https://www.tooltester.com/de/website-mit-wordpress/">WordPress</a> ist quelloffen und kostet keinen Cent. Wofür müssen Sie also zahlen? Wir geben Ihnen einen Überblick!<h2 data-observer="2" id="woocommerce-preise-wie-hoch-sind-die-kosten">WooCommerce Preise: Wie hoch sind die Kosten?</h2><p>Der WooCommerce Shop selbst ist Open-Source und damit kostenlos. Sie benötigen aber einen Domainnamen (etwa 10€/Jahr) und einen Hosting-Dienst (5-100€ monatlich). Zusätzliche Kosten können bei WooCommerce z.B. für ein Theme (~50€), für Plugins und Erweiterungen (je 25€) und Programmierkosten (25-150€/Stunden) anfallen.</p><p>Selbstverständlich brauchen Sie nicht unbedingt alle Funktionen, die wir in diesem Artikel erwähnen. Daher können die WooCommerce Kosten variieren. Aber Sie erhalten eine gute Vorstellung davon, was zu beachten ist. Sie werden feststellen, dass es viel gratis gibt.</p><p>Da Sie aber einen Online-Shop eröffnen möchten, gehen wir von einem ernsthaften Unternehmen aus. Mit anderen Worten: Wenn Sie eine gewisse Qualität erwarten, müssen Sie auch dafür zahlen. Bei dem Versuch, am falschen Ende einige Euro zu sparen, könnten Sie schlimmstenfalls Geld, Zeit und wertvolle Kunden verlieren.</p><h2 data-observer="3" id="hosting"><a id="post-86487-_1fob9te"></a>Hosting</h2><p>Sie benötigen ein Webspace, der Ihnen die Installation der neuesten Version von WordPress erlaubt. Die Installation von WordPress und des Plugins ist recht einfach, denn dafür sind nur wenige Klicks notwendig. Je mehr Funktionen Sie benötigen (Webspace, Staging Area, Support etc.), desto mehr müssen Sie zahlen. Das SSL-Zertifikat ist übrigens bei den folgenden Angeboten kostenlos enthalten. Im Folgenden finden Sie einige Unternehmen mit diversen interessanten Angeboten:</p><ul> <li><a href="https://www.tooltester.com/go/ionos-woocommerce" target="_blank" rel="noopener">IONOS WooCommerce Hosting</a></li> </ul><p>Günstige Managed WordPress Hosting-Lösung aus Deutschland. Geeignet für Einsteigerprojekte.</p><p>Hier ein kurzes Video, das die WordPress-Installation mit IONOS zeigt:</p><div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="EnCHU17O94A"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="So installieren Sie WordPress mit IONOS" src="https://img.youtube.com/vi/EnCHU17O94A/0.jpg"></div> </div> </div><ul> <li><a href="https://www.tooltester.com/go/raidboxes-woocommerce" target="_blank" rel="noopener">Raidboxes WooCommerce Hosting</a></li> </ul><p>Premium WordPress Hosting aus Deutschland für Webshops mit sehr viel Traffic und hohem Supportanspruch. Tägliche automatische Backups und Staging Area inklusive.</p><ul> <li><a href="https://www.tooltester.com/go/siteground" target="_blank" rel="noopener">SiteGround WordPress Hosting</a></li> </ul><p>Großer internationaler Anbieter mit sehr guter Performance (unter anderem Uptime, Ladegeschwindigkeit). Tägliche Backups inklusive.</p><p><strong>Geschätzte Kosten für Hosting:</strong> ~5-300€ pro Monat</p><h2 data-observer="4" id="domain"><a id="post-86487-_2et92p0"></a>Domain</h2><p>Ein professioneller Onlineshop sollte eine professionelle Domain haben wie .com, .net, .de, .at, .ch etc. Viele Hosting-Unternehmen ermöglichen es Ihnen, eine Domain über ihren Hosting-Dienst zu registrieren. Damit könnten Sie Geld sparen. Sie können sich aber auch dafür entscheiden, Ihre Domain separat zu kaufen. Schauen Sie sich diese Unternehmen an:</p><ul> <li><a href="https://www.tooltester.com/go/1und1-domain" target="_blank" rel="noopener">IONOS</a></li> <li><a href="https://www.tooltester.com/go/domainfactory" target="_blank" rel="noopener">Domainfactory</a></li> <li><a href="https://www.tooltester.com/go/namecheap" target="_blank" rel="noopener">Namecheap</a></li> </ul><p>Letzten Endes spielt es keine allzu große Rolle, wo Sie ihre Domain verwalten, da die Dienste alle sehr ähnlich sind. Viel wichtiger ist das Webhosting.</p><p><strong>Geschätzte Kosten:</strong> ~10-15€ pro Jahr (abhängig vom Domaintyp), E-Mail Adresse ab 1€/Monat, z.B. bei <a href="https://www.tooltester.com/go/ionos-email" target="_blank" rel="noopener">IONOS</a>.</p><h2 data-observer="5" id="theme"><a id="post-86487-_tyjcwt"></a>Theme</h2><p>Ein kostenloses Theme lässt sich leicht finden, die Qualität kann aber stark schwanken. Ein weiteres Problem von Gratis-Themes: Sie bieten keinerlei Support oder enthalten versteckte Backlinks, die Sie auf Ihrer Website nicht möchten. Auf den folgenden Websites gibt es viele ansprechende und professionelle Themes. Achten Sie darauf, dass Sie mit WooCommerce  kompatibel sind:</p><ul> <li><a href="https://www.tooltester.com/out/bluehost-woocommerce-cost-themeforest" target="_blank" rel="noopener">ThemeForest</a></li> <li><a href="https://www.tooltester.com/out/woocommerce-themes" target="_blank" rel="noopener">WooCommerce Storefront Themes</a></li> <li><a href="https://wpastra.com/woocommerce-theme/" target="_blank" rel="noopener">Astra WooCommerce Theme</a></li> <li><a href="https://www.tooltester.com/out/bluehost-woocommerce-cost-templatemonster" target="_blank" rel="noopener">TemplateMonster</a></li> </ul><p><strong>Geschätzte Kosten:</strong> ~50€+</p><h2 data-observer="6" id="wichtige-plugins"><a id="post-86487-_3dy6vkm"></a>Wichtige Plugins</h2><p>Gratis-Plugins gibt es haufenweise. Doch manchmal fallen Kosten für bestimmte Funktionen an. Wichtiger noch ist, dass der Plugin-Entwickler das Theme aktuell hält. Sicherlich möchten Sie Ausfallzeiten oder Anfälligkeiten aufgrund eines veralteten Plugins vermeiden. Die folgenden Plugins werden nicht nur Ihren Onlineshop voranbringen, sondern auch eine ausgezeichnete Servicequalität gewährleisten:</p><ul> <li><a href="https://yoast.com/wordpress/plugins/yoast-woocommerce-seo/" target="_blank" rel="noopener">Yoast WooCommerce SEO</a></li> <li><a href="https://www.tooltester.com/out/wpml" target="_blank" rel="noopener">WPML</a> (für mehrsprachige Websites)</li> <li><a href="https://wordpress.org/plugins/disqus-comment-system/" target="_blank" rel="noopener">Disqus</a> (Verwaltung von Kommentaren und Spam)</li> <li><a href="https://wordpress.org/plugins/advanced-custom-fields/" target="_blank" rel="noopener">Advanced Custom Fields</a> (bessere Content-Bearbeitung)</li> <li><a href="https://wordpress.org/plugins/shortpixel-adaptive-images/" target="_blank" rel="noopener">Shortpixel</a> oder <a href="https://wordpress.org/plugins/tiny-compress-images/" target="_blank" rel="noopener">TinyPNG</a> (Komprimierung von Bildern oder bessere Ladezeiten)</li> <li><a href="https://www.tooltester.com/out/alidropship" target="_blank" rel="noopener">AliDropship</a> (für Dropshipping auf AliExpress; lesen Sie unseren umfassenden <a href="https://www.tooltester.com/en/blog/alidropship-review/">AliDropship Testbericht</a>.)</li> </ul><p><strong>Geschätzte Kosten:</strong> von kostenlos bis ~90€ für ein Plugin. Einige Anbieter berechnen eine regelmäßige Gebühr, während andere einen einmaligen Betrag fordern. Bestimmte Angebote können leider nur in US Dollar bezahlt werden.</p><h2 data-observer="7" id="add-ons-erweiterungen"><a id="post-86487-_1t3h5sf"></a>Add-ons (Erweiterungen)</h2><p>Für WooCommerce sind neben Plugins auch Add-ons verfügbar. Sie ähneln Plugins, wurden aber für WooCommerce entwickelt und steuern praktische eCommerce-Funktionen bei. Sie können zum Beispiel Gateways für Kreditkarten, Versandoptionen, eine Exportfunktion für Kundendaten und vieles mehr hinzufügen. Um die folgenden Funktionen nutzen zu können, müssen Sie eine zusätzliche WooCommerce-Gebühr zahlen.</p><ul> <li><a href="https://www.tooltester.com/out/woocommerce-stripe" target="_blank" rel="noopener">Kreditkarten-Gateway Stripe</a> – Standardlösung für Kreditkartenzahlungen</li> <li><a href="https://www.tooltester.com/out/woocommerce-shipping" target="_blank" rel="noopener">Anbindung von Paketdienstleistern</a> – Ermittlung von Live-Tarifen und Etikettendruck.</li> <li><a href="https://www.tooltester.com/out/woocommerce-bookings" target="_blank" rel="noopener">WooCommerce Bookings</a> – ermöglichen Sie Ihren Besuchern, Termine zu planen</li> </ul><p><strong>Geschätzte Kosten:</strong> ~29-79€ pro Jahr für eine Erweiterung</p><h2 data-observer="8" id="entwicklungskosten"><a id="post-86487-_4d34og8"></a>Entwicklungskosten</h2><p>Irgendwann benötigen Sie Hilfe. Gründe hierfür können technische Probleme sein oder eine neue Funktion, die Sie benötigen. Vielleicht kennen Sie ja schon jemanden. Falls nicht, hier finden Sie einige Spezialisten:</p><ul> <li><a href="https://www.tooltester.com/out/woocommerce-experts" target="_blank" rel="noopener">WooExperts</a></li> </ul><p><a id="post-86487-_2s8eyo1"></a> Hier finden Sie von WooCommerce ausgewählte und geprüfte Experten</p><ul> <li><a href="https://www.tooltester.com/go/upwork" target="_blank" rel="noopener">Upwork</a></li> </ul><p>Beliebte Freelancer-Plattform mit tausenden von WordPress-Entwicklern</p><ul> <li><a href="https://www.tooltester.com/go/fiverr" target="_blank" rel="noopener">Fiverr</a></li> </ul><p>Dienstleistungs-Plattform für kostengünstiges Webdesign. Die Qualität kann variieren.</p><p><strong>Geschätzte Kosten:</strong> kein Limit</p><h2 data-observer="9" id="zeitaufwand"><a id="post-86487-_17dp8vu"></a>Zeitaufwand</h2><p>Diesen Faktor sollten Sie niemals unterschätzen. Die gesamte Einrichtung und Verwaltung des Systems wird Sie einiges an Zeit kosten.</p><p>E-Commerce-Lösungen wie <a href="https://www.tooltester.com/de/testberichte/shopify/">Shopify</a> oder <a href="https://www.tooltester.com/de/testberichte/wix/ecommerce/">Wix Ecommerce</a> erfordern keine Installation und wickeln Updates für Sie im Hintergrund ab. So können Sie sich ganz auf Ihr Geschäft konzentrieren.</p><p><strong>Geschätzte Kosten:</strong> Kopfschmerzen</p><p> </p><p><em>Ich hoffe, Sie haben nun eine viel bessere Einschätzung hinsichtlich der WooCommerce Kosten und Preise. Falls noch etwas unklar ist, hinterlassen Sie gerne einen Kommentar!</em></p></p> </section> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>Die Autoren</h2> <a href="https://www.tooltester.com/de/uber-uns/" class="btn u-desktop-only">Mehr über uns</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-250x300.png" alt="Robert Brandl" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/de/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Gründer und Geschäftsführer<br>Dipl. Betriebswirt (FH), B.A.<br>Bei Tooltester seit 2009<br>128 Artikel geschrieben"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Gründer und Geschäftsführer</p> <p class="author-row__description">Servus, ich bin der Gründer von Tooltester! Ursprünglich aus München startete ich mein Berufsleben als Projektmanager in einer digitalen Marketingagentur in Frankfurt, wo ich immer derjenige war, der neue Web-Tools testete. Glücklicherweise konnte ich dieses Hobby im Jahre 2010 in meinen Beruf verwandeln. Ich freue mich von Ihnen zu hören. Sie finden mich auch auf <a href="https://www.linkedin.com/in/robertbrandl/" target="_blank">LinkedIn</a>.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ANNIKA-250x300.png" alt="Annika Müller" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/de/blog/author/annika/">Annika Müller</a> <span class="author-checkmark" data-tippy-content="<strong>Annika</strong><br>Content Manager<br>M.A. Media Studies (Bielefeld University)<br>Bei Tooltester seit 2020<br>41 Artikel geschrieben"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi, ich bin Annika und gehöre seit 2020 zur Tooltester-Familie. Digitale Tools wie Website-Baukästen teste und bewerte ich professionell nun schon seit rund 8 Jahren. Nach Abschluss meines M.A. in Medienwissenschaften entschied ich mich meinen Wohnsitz ins sonnige Spanien zu verlegen und freue mich von hieraus User:innen bei der Erstellung ihrer Website-Projekte zu unterstützen (und dabei jeden Tag selbst noch etwas Neues dazuzulernen). Wenn Sie Fragen haben, hinterlassen Sie uns gern im Kommentarbereich eine Nachricht!</p> </div> </div> <a href="https://www.tooltester.com/de/uber-uns/" class="btn author-detail-block__btn btn--center u-mobile-only">Mehr über uns</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>Wir aktualisieren unsere Artikel</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>Letzte Updates ansehen</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>17.01.2022 – Ergänzung IONOS Video und andere kleine Aktualisierungen.</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>Hinter den Kulissen dieses Testberichts</h3> <p><p>Dieser Artikel wurde von unserem Expert:innenteam geschrieben und folgt einem genauen Verfahren.</p> </p> <a href="https://www.tooltester.com/de/tooltester-methodik/" class="btn"> Unsere Methodologie </a> </div> </div> </article> </div> <section id="reader-comments" class="comments"> <div class="comments__inner"> <h2 class="u-mb">Kommentare</h2> <div id="disqus_thread"></div> <script> const disqusInstance = { post_url: "https://www.tooltester.com/de/testberichte/woocommerce-test/kosten/", post_id: "86487 https://www.tooltester.com/?page_id=86487", page_title: "WooCommerce Preise <span>Mit welchen Kosten muss ich rechnen?</span>", init: function() { document.addEventListener('DOMContentLoaded', () => { this.addEvents(); 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